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Showing episodes and shows of
Lindsay Pinchuk
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Dear FoundHer...
Building Your Community as a Woman Entrepreneur, with Dear FoundHer... Host, Lindsay Pinchuk
If you're a women business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Use the code FOUNDHER at checkout and join us inside for just over $1 a day. In this episode, Dear FoundHer... Host, Lindsay Pinchuk discusses the importance of networking and building a supportive community, especially for women entrepreneurs over 40. She shares her personal journey of starting a business without a network and how she gradually built connections with other female founders. Lindsay provides practical strate...
2025-05-06
26 min
Dear FoundHer...
The One Small, Simple Change That Made the Biggest Impact on My Business, with Lindsay Pinchuk, Host of Dear FoundHer...
If you're a women business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Use the code FOUNDHER at checkout and join us inside for just over $1 a day. In this episode, Lindsay Pinchuk discusses the significant impact that one small, simple change had on her business. And you probably will never be able to guess what that was. HINT: It's an actionable step ANYONE can take. Once she spills her secret, Lindsay emphasizes the importance of specif...
2025-04-15
21 min
Dear FoundHer...
20 Actionable Steps to Market Your Business TODAY, with Lindsay Pinchuk, Host of Dear FoundHer...
In this episode, Lindsay Pinchuk discusses her Marketing Made Simple program and the SWEEP method, which focuses on utilizing social media, websites, emails, events, partnerships, and publicity to grow small businesses. She emphasizes the importance of consistency, community engagement, and practical steps that entrepreneurs can take to enhance their marketing strategies. The episode provides actionable insights for small business owners looking to improve their marketing efforts and build a strong brand presence.Join the Dear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forumGet on the waitlist for Marketing Made Simple for Small Business:
2025-03-11
27 min
Dear FoundHer...
Navigating Social Media For Your Small Business During a Time of Crisis, with Lindsay Pinchuk, Host of Dear FoundHer...
***Grab NINE FREE + PAID TOOLS to grow your business in 2025! We've compiled Dear FoundHer's... favorite digital resources just for you...and we'll send them straight to your inbox. Tips for using social media for your small business, creating meaningful partnerships, monetizing your community and more. CLICK HERE and we'll send them to you!***In this episode, Lindsay Pinchuk addresses the challenges of navigating social media during a crisis, particularly in light of the recent wildfires in Los Angeles. She emphasizes the importance of empathy, community support, and thoughtful content planning for businesses. Lindsay provides actionable tips...
2025-01-14
23 min
Dear FoundHer...
Thank You for an Amazing Year: I'm Right Where I'm Meant to Be, with Lindsay Pinchuk, Host of Dear FoundHer...
In this episode, Lindsay Pinchuk discusses the significance of personal branding for entrepreneurs, emphasizing that it is not just a trend but a foundational aspect of business growth. She shares her journey of building her personal brand alongside her business, Bump Club and Beyond, and the lessons learned from that experience. Lindsay highlights the importance of authenticity, community, and intentionality in personal branding, providing actionable steps for listeners to develop their own personal brands.I know that you have a million things that you could be doing, so thank you for spending some time with me...
2024-12-31
22 min
Dear FoundHer...
Building Your Personal Brand Isn't a Trend, It's Imperative for Your Business, with Lindsay Pinchuk, Host of Dear FoundHer...
"Personal Branding" seems to be the marketing buzzword going into 2025---but our host, Lindsay Pinchuk, she's been building her own personal brand alongside each of her businesses for the last decade and a half. In this episode, Lindsay discusses the significance of personal branding for entrepreneurs, emphasizing that it is not just a trend but a foundational aspect of business growth. She shares her journey of building her personal brand alongside her business, Bump Club and Beyond, and the lessons learned from that experience. Lindsay highlights the importance of authenticity, community, and intentionality in personal branding, providing actionable steps...
2024-12-24
22 min
Dear FoundHer...
Setting the Stage for 2025 Success, with Lindsay Pinchuk, Host of Dear FoundHer...
In this episode, Lindsay Pinchuk discusses the importance of preparing for the end of the year and setting goals for 2025 as a small business owner. She emphasizes the need for self-care, auditing business performance, and engaging with the community. The conversation also highlights actionable steps for entrepreneurs to take as they wrap up 2024 and look ahead to the new year.You can grab Lindsay's year-end checklist here to get started in the right direction. Use the code DECEMBER for access to the lowest price on Founding Memberships to the Dear FoundHer... Forum: https...
2024-12-12
24 min
Dear FoundHer...
From Bootstrapped to $20MM in Revenue in Less than Three Years, with Alex Schinasi, Founder of Hulken
“Everyone has a use case for Hulken, and I think that’s what makes it so relatable. The product basically markets itself,” says Alex Schinasi, the co-founder and president of Hulken, as she shares how her simple yet functional rolling tote became a viral sensation. Joining Lindsay Pinchuk in this episode, Alex reflects on her start as an entrepreneur in Israel, where she first learned the importance of responding to customer needs. From launching a side project during the pandemic to growing Hulken into a profitable business, Alex’s journey challenges many common assumptions about what it takes...
2024-11-12
41 min
Dear FoundHer...
Events: The Most Powerful Marketing Strategy for Your Business and How to Execute Them
Host, Lindsay Pinchuk shares her journey of building Bump Club and Beyond through community-driven events. She emphasizes the importance of in-person connections, especially in a post-pandemic world, and discusses how hosting events can significantly enhance business growth. Lindsay provides practical strategies for organizing successful events, highlighting the need for community feedback and the potential for collaboration among attendees. She reflects on her experiences and the transformative impact of events on her business and community.TakeawaysIn-person connections are irreplaceable, even in a digital age.Events can drive community engagement and business growth...
2024-09-17
33 min
Dear FoundHer...
A Half a Million Followers and No Sales
Recently, Host, Lindsay Pinchuk, was approached for some advice by someone who was struggling to get new clients. With nearly a half a million Instagram followers, Lindsay was floored that this was even a possibility. But she asked a simple question, that uncovered the key to why this was happening. TUNE IN to hear the five SIMPLE tips that Lindsay shared with this female entrepreneur to help her turn around her business immediately. Lindsay's group mentorship, Marketing Made Simple for Small Business is OPEN for registration for the last time in 2024. Use the coe FOUNDHER for 30...
2024-09-13
16 min
Dear FoundHer...
How to Navigate Your Company's Sale and Exit with Carrie Kerpen, Founder of The Whisper Group
“I need to show other women how to do this,” says Carrie Kerpen, founder and CEO of The Whisper Group, as she reflects on the challenges of scaling, selling, and leading a business in a male-dominated industry. In this episode, she joins Lindsay Pinchuk to explore a critical but often overlooked topic: exit strategies for female entrepreneurs.Carrie highlights the disparities in exit values for female-led companies, which inspired her to create The Whisper Group. Her advisory practice is dedicated to helping women-owned businesses prepare for successful exits, using a unique approach known as the Whisper Way...
2024-09-03
51 min
Dear FoundHer...
How to Monetize Your Community: Strategies and Insights with Lindsay Pinchuk, Host of Dear FoundHer...
Last week host, Lindsay Pinchuk shared how to cultivate and build your brand's community. Today in this episode she shares how to monetize it. This episode was originally recorded as a bonus episode for her email list, but today, Lindsay's sharing this incredibly important and insightful episode of Dear FoundHer... with everyone. In these forty-five minutes, Lindsay Pinchuk shares her insights on how to monetize your community. She discusses various strategies, including selling products, offering coaching and consulting services, hosting workshops and events, creating content partnerships, using affiliate links, offering memberships with exclusive content, and selling...
2024-08-09
47 min
Dear FoundHer...
This Winner of Food Network's "Chopped" Created a Personal Brand Like None Other, with Palak Patel
“I think you have to do what is kind of right for you and your soul,” says Palak Patel. In this episode, Lindsay Pinchuk talks with Palak, a culinary star who has made significant strides in the food industry. Palak shares her journey from leaving a stable corporate job to pursuing her passion for cooking, which led her to culinary school and eventually the Food Network. There, she competed on Chopped and emerged victorious, beat Bobby Flay, and became a finalist on Food Network Star Season 14.Palak’s story highlights the impact of following your passion and th...
2024-08-06
40 min
Dear FoundHer...
Three Easy Ways to Cultivate Community for Your Brand, with host Lindsay Pinchuk
This week, after hearing Lindsay share some examples, a client said to her: "I think I need to cultivate my event attendees into more of a community." You've heard Lindsay say it time and time again, "Your community is your brand’s greatest asset and you build it through your greatest marketing tool: Your content."On today's episode you're going to hear Lindsay talk about the power of community for your brand and why investing in your community is a necessity. She also shares three SIMPLE strategies for growing you community without a marketing bu...
2024-08-02
19 min
Dear FoundHer...
From a Side Hustle to a Full Time Gig Through the Power of Women in Sports, the Olympics and Community, with Jamie Mittelman, Founder of Flame Bearers
“I wanted to be a part of providing role models who look and sound like women from all over the world,” shares Jamie Mittelman, founder of Flame Bearers, a media company dedicated to amplifying the stories of women Olympians and Paralympians. In this episode, she joins Lindsay Pinchuk to discuss her journey from passionate Olympic fan to full-time entrepreneur.Jamie highlights the significant gender disparity in sports media, where only 15% of coverage focuses on women, and even less on women from diverse backgrounds or those with disabilities. This inspired her to create Flame Bearers, which shares thes...
2024-07-30
48 min
Dear FoundHer...
RERUN: Dr. Becky Kennedy, Founder of Good Inside, Shares the Secrets to Building an Empire from an Engaged Community
Today's episode is a rerun from season 1. In today’s rerun, you’ll hear esteemed parenting expert, NY Times Best selling author and psychologist, Dr. Becky Kennedy, talk all about what this means. You’ll also hear her talk about how she built one of the largest parenting empires from scratch simply by showing up and sharing. By connecting with her community in a way that they grew to trust her and want more from her—thus driving the ability to monetize her community in the most incredible way possible. This is a story of a FoundHer w...
2024-07-23
52 min
Dear FoundHer...
Tik Tok's 50-Something Sensation, SunnyandJenn Tells All Part 2, with Pam Sunshine and Jenn Sherman
“It doesn’t feel like a chore,” says Pam Sunshine when asked about managing a thriving TikTok business with her best friend Jenn Sherman, all while juggling day jobs. In this episode, host Lindsay Pinchuk continues her conversation with Pam and Jenn, the dynamic duo behind SunnyandJenn.Pam and Jenn delve into the operational aspects of their business, sharing practical steps like forming an LLC and hiring a publicist, and emphasize the importance of authenticity and relatability in their content. They touch on challenges like time management, given Jenn’s role as a Peloton instructor, and highligh...
2024-06-27
26 min
Dear FoundHer...
How to Use Instagram Reels for Your Business, with Lindsay Pinchuk, Host of Dear FoundHer...
Instagram Reels are a powerful marketing tool that can enhance brand visibility, engagement, authenticity, and connection with the community. They help increase visibility and reach on Instagram, engage and connect with the community, showcase personality and authenticity, share educational content, and visually showcase products and services. In today's conversation, Host, Lindsay Pinchuk shares why Reels are important, five hacks to make creating Reels that much easier, and ideas for Reels content for any business owner. If you have ANY social media insecurities this is an episode for you...and if you don't, but...
2024-06-21
21 min
Dear FoundHer...
The Basics of User Generated Content for Your Small Business Marketing Plan, with Lindsay Pinchuk, Host of Dear FoundHer...
You've heard Lindsay Pinchuk say on so many occasions: Your community is your greatest asset. User Generated Content is one of the many reasons why.User-generated content (UGC) is a powerful marketing tactic that small business owners can utilize to drive awareness and build trust. It's cost-effective, provides fresh and diverse content, and fosters a sense of community and engagement. Small business owners can leverage UGC through customer testimonials and reviews, offering incentives for community members to post, hosting photo contests, sharing community stories, and using interactive quizzes, polls, and comments.In today's...
2024-04-18
23 min
Dear FoundHer...
Why Mentorship is a MUST for Female Entrepreneurs, with Lindsay Pinchuk, Host of Dear FoundHer...
Earlier this week on Dear FoundHer, Kristen Shroyer shared with us the story of co-founding ONEHOPE wines. A pivotal moment in their founding story was when they were approached by a member of the Mondavi family who later became a mentor and an investor in their business. In today's episode we're talking about the importance of mentorship for female entrepreneurs. You'll hear Lindsay Pinchuk, host of Dear FoundHer... share her own mentorship story and then share five reasons why a mentor can be helpful. She rounds out the episode with five ideas of where you can fi...
2024-04-11
16 min
Dear FoundHer...
How I landed a 7-figure partnership with Target that Led to my Company's Acquisition, by Lindsay Pinchuk, Host of Dear FoundHer...
On today's episode, Host, Lindsay Pinchuk discusses how she built her first company using partnerships---trade partnerships to borrow other brand's communities. Through her partnerships, she ended up securing many paid sponsorships, which eventually led to Target hiring her company to create a brand activation that led to 6-figure programs for multiple years, and then the acquisition of her company. Following the acquisition, Lindsay's company, Bump Club and Beyond, turned their partnership with Target into a multi-7-figure activation.She's walking you step-by-step through the process of how she made this happen.Grab it...
2024-04-04
25 min
Dear FoundHer...
Create 30 pieces of Content (from ONE) in Just Two Hours, with Lindsay Pinchuk, Host of Dear FoundHer...
"How many people are on your social media team?" Is Lindsay Pinchuk's favorite question. WHY? Because it's just her and has been for a LONG time...even after she sold her company, she wasn't given a team as promised, and her social media strategy and management came from her. But she was able to do it in a way that elicits this question all the time. HOW? She has a process---multiple processes actually to repurpose her content and really squeeze every last bit of juice out of it. Unless you’re a content cr...
2024-04-02
15 min
Dear FoundHer...
How to Share Your Story, The Foundation of Your Content Strategy, with Lindsay Pinchuk, Host of Dear FoundHer...
You hear Dear FoundHer host, Lindsay Pinchuk, say it ALL THE TIME: SHARE YOUR STORY. Just this week a client of hers shared their story for the first time and it was by far her most engaged piece of content she's ever shared. Your story is your bridge to transaction, and in today's episode, host, Lindsay Pinchuk explains how and why.In this episode, Lindsay Pinchuk emphasizes the importance of sharing your story and how it can benefit your brand. She discusses the role of content in building a community and the impact...
2024-03-19
20 min
Dear FoundHer...
Going Back to the Basics to Build Your Instagram, with Peloton's Jenn Sherman (rerun)
In this rerun of one of our most downloaded episodes, Peloton's Jenn Sherman shares with us what happened when she implemented the five simple steps host, Lindsay Pinchuk, gave to her to grow her Instagram. When Jenn was last on Dear FoundHer, Lindsay issued several Instagram challenges to help her grow her following and boost engagement. After applying Lindsay’s tips and conquering her imposter syndrome, Jenn has seen improvements in every metric for her Instagram account. Although she still struggles a bit with consistency, she is now building content creation time into her work schedule each week. A ye...
2024-03-14
41 min
Dear FoundHer...
Embracing the Calm and the Chaos through a Mission Driven Business, with Stacy Igel, Founder of Boy Meets Girl
Fashion meets advocacy as host Lindsay Pinchuk talks with Stacy Igel, the powerhouse behind athleisure brand Boy Meets Girl. From the brand’s inception in 2001, Stacy has been on a mission, not just to create streetwear, but to embed a narrative of impact in her brand. From anti-bullying initiatives to breast cancer awareness and immigrant rights, Boy Meets Girl proves that fashion can indeed serve as a powerful vehicle for change when approached with drive and sincerity.In her book, "Embracing the Calm in the Chaos," Stacy goes beyond the glamor to share the grit required to...
2024-03-07
40 min
Dear FoundHer...
7 Steps to Building Your Business' Foundation on Instagram, with Lindsay Pinchuk, Host of Dear FoundHer...
Growing your instagram for your business doesn’t happen overnight. It is a marathon, not a sprint. And it all rests upon the foundation you lay and eventually build upon. Many of you tell Lindsay that you’re paralyzed and you don’t even know how to get started. That there is so much to manage and think about. But, when you build a foundation, you really need to start with the basics. And then you build from there. In this conversation, Lindsay Pinchuk shares her experience of building a strong foundation on social medi...
2024-03-05
21 min
Dear FoundHer...
The Pioneer of the Clean Beauty Industry Shares Her Top Tips with Karen Behnke, Founder of Juice Beauty
Discover how Karen Behnke, fueled by a lifelong passion for health and wellness, transformed the beauty industry with Juice Beauty. In this enlightening episode of Dear Founder, Lindsay Pinchuk sits down with the mind behind the clean beauty pioneer to explore the creation of a brand that's as committed to the environment as it is to efficacy.Diving into Karen's story, listeners will learn about her leap into entrepreneurship in her late 40s, after a successful exit from her previous company. What makes Karen's venture stand out is not just the innovative use of organic botanical...
2024-02-29
44 min
Dear FoundHer...
How to Write a Book...Even if You're NOT Famous, with author, Amy Shoenthal
"Ever wondered how setbacks can fuel innovation and lead you to success?" In this episode of Dear FoundHer…, Lindsay Pinchuk sits down with Amy Schoenthal, a journalist turned marketing consultant and author of "The Setback Cycle," to tackle this very question. They dive into Amy's journey and the pivotal role setbacks play in personal and professional growth.Lindsay and Amy peel back the layers on what it takes to write a book, highlighting how personal experiences can transform into powerful stories that shape brands and connect with people on a deeper level. The discussion takes a de...
2024-02-22
40 min
Dear FoundHer...
CASE STUDY: How my client sold out her inventory this week...
SummaryToday, Host of Dear FoundHer..., Lindsay Pinchuk shares a behind-the-scenes look at a recent client call and how she helped solve a problem for her client. The client, a made-to-order food company, was struggling to grow engagement on social media. However, through their conversation, Lindsay identified that the true problem stemmed from the order process, lack of community engagement, limited partnerships, and the need for the founder to put her face on the brand. Lindsay provided strategies for sharing the founder's story, creating educational content, changing the order process, creating engagement, growing awareness through partnerships, and...
2024-02-20
15 min
Dear FoundHer...
Why Email Led to a 5-Figure Launch---with Almost No Social Media, with Lindsay Pinchuk, Host of Dear FoundHer...
In this conversation, Lindsay Pinchuk emphasizes the importance of email marketing and how it can drive conversions. She shares her experience with her first business, Bump Club and Beyond, where capturing email addresses was a top priority. Lindsay discusses the power of email compared to social media and how it can be used as a direct line of communication with your community. She provides various methods for collecting email addresses, including live events, giveaways, cross-promotional partnerships, and webinars. Lindsay also presents a case study of her successful launch of a group mentorship program, highlighting the role of email in...
2024-02-13
21 min
Dear FoundHer...
The Out of the Box Way to Get on Retail Shelves Nationwide, with Amy Cohn, Founder of Joydays
How can a career crafting innovative experiences for giants like Disney, Oprah, and Sony spark the creation of a health-focused food brand? Meet Amy Cohn, the founder of Joydays, a company offering blood sugar-friendly snacks. In this episode, host Lindsay Pinchuk talks with Amy, who leveraged her remarkable journey through some of the most innovative tech and media companies to create Joydays, a brand dedicated to blood sugar-friendly snacks. At Disney, Amy pioneered their first social network; as head of product at Oprah, she shaped influential digital content; and at Sony, she steered emerging global platforms. These roles equipped...
2024-02-08
41 min
Dear FoundHer...
How to Promote Yourself, Share Your Offer and Convert New Customers, with Lindsay Pinchuk, Host of Dear FoundHer...
SummaryIn this episode, Lindsay Pinchuk discusses the importance of self-promotion and driving conversions for business owners. She emphasizes the power of storytelling and sharing personal experiences to build credibility and engage with the community. Lindsay provides practical tips on finding stories to share, such as looking back at old photos and reflecting on past experiences. She also highlights the need to promote oneself without bragging and the importance of sharing one's offer regularly. Lindsay distinguishes between soft selling and hard selling and encourages business owners to find a balance between the two. Lastly, she emphasizes the...
2024-02-06
21 min
Dear FoundHer...
Case Study: I Lost 2,000 Followers but Gained 14,000 in the Last 120 Days, with Lindsay Pinchuk, Host of Dear FoundHer...
SummaryIn this episode, Host, Lindsay Pinchuk shares her experience of finding her voice and speaking out on important issues. Since October 7th she's lost 2,000 followers on Instagram, but she's gained 14,000, for a net gain of 12,000+ followers.In this episode, she shares the impact it has had on her business, including the loss of contacts and followers, but also the connections and support she has gained. Lindsay emphasizes the importance of staying true to oneself and speaking up, even in the face of criticism. She shares the positive impact speaking out has had on...
2024-01-30
23 min
Dear FoundHer...
Setting Your Brand's Social Media Intentions for 2024, with Lindsay Pinchuk, Host of Dear FoundHer...
Last Friday Lindsay Pinchuk and Dear FoundHer... kicked off our FoundHer Friday series with a virtual meet up. Lindsay ran this online event just as she would an in person one of the same kind:She went through the registrations and picked out the pain points most important to YOU. She introduced a networking component by asking you guys to follow each other—and you guys got a TON of new followers. She facilitated a discussion about "Setting Social Media Intentions for 2024" and then I talked about the importance of knowing and sharing your offer.
2024-01-23
17 min
Dear FoundHer...
How to Overcome Social Media Insecurities with Peloton's Jenn Sherman (RERUN)
In our #1 most downloaded episode of 2023, host Lindsay Pinchuk talks to Peloton's Jenn Sherman about her own social media insecurities. In a conversation that resonated with you like none other this year, this episode is JAM PACKED with tips and simple strategies to help you put your own social media on the right path in 2024. PLUS---grab Lindsay's Cheat Sheet + Social Media Challenge below. And when you're done listening to this episode, you can listen to part 2 which aired eight weeks after Jenn first got started with Lindsay's challenge. By way of background, Jenn...
2023-12-27
56 min
Dear FoundHer...
The Marketing Strategy that Changed My Business and Made my Year in 2023, with Lindsay Pinchuk, Host of Dear FoundHer...
Today Lindsay Pinchuk, host of Dear FoundHer... is sharing the #1 game changer for her brand, business and company in 2023…and the foundation on which she built my entire first company upon. Her first company was an events company and she never thought she'd host another event again for a company of mine. Today, she's sharing with you how events have played a pivotal role in her year and what’s to come. In today's episode you'll hear Lindsay talk about: How she started and grew a business built upon the foundation of events. What events do for...
2023-12-20
30 min
Dear FoundHer...
6 Simple Steps You can Take Right Now to Enhance Your Social Media in 2024, with Lindsay Pinchuk, Host of Dear FoundHer...
Last Friday we hosted our final LIVE in person event for 2023: FoundHer Friday…and today host, Lindsay Pinchuk wants to bring you into the fold of the conversation we had there—specifically the simple steps that you can take right now to help your social media in 2024. The key word is simple. That's a promise. t’s important that you think about what you are posting. So every time you post ask yourself: 1. Does this content connect with my community? Does it help them? Will they care?2. What is the purpose of the conten...
2023-12-08
28 min
Dear FoundHer...
Caroline D'Amore, Founder of Pizza Girl, on the Importance of Speaking Out and Doing What's Right
"Do business and politics mix?" This question forms the backdrop of a truly inspiring episode of "Dear FoundHer," where host Lindsay Pinchuk engages with Caroline D'Amore, founder and CEO of Pizza Girl. Lindsay was profoundly moved by Caroline's bold support on social media for Israel and the Jewish community following the October 7th terrorist attacks, a stance that exemplifies the intertwining of business acumen and social activism.Caroline's journey began with Pizza Girl, an all-organic Italian foods company born from her pursuit of high-quality, authentic pasta sauces. Her decision to publicly support the Jewish community post-terrorist...
2023-12-07
42 min
Dear FoundHer...
7 Steps to Setting the Foundation for Marketing Made Simple, with Lindsay Pinchuk, Host of Dear FoundHer...
Today on Dear FoundHer... host, Lindsay Pinchuk shares seven steps for setting up the foundation for your 2024 small business marketing strategy. She will discuss setting up the right tools and putting a process into place so that you can follow a simple strategy to market your business. these steps are imperative in order to put a marketing strategy into action and also to make it successful.GET ON THE WAITLIST FOR EARLY ACCESS TO MARKETING MADE SIMPLE FOR SMALL BUSINESS, my new online community and group mentorship. If y...
2023-11-14
30 min
Dear FoundHer...
Building a 7-Figure Business with Word-of-Mouth Marketing, with Dana Runyon, Co-Founder of StickerBeans
Collectable rhinestone stickers? We say "Yes", and so do Moms and children who love StickerBeans. In this episode, Lindsay interviews Dana Runyon, the co-founder of StickerBeans. Dana shares the story of how she and her partner came up with the concept, the challenges they faced, and the unexpected success they achieved through word-of-mouth marketing. Listeners will be captivated by the wholesome and nostalgic nature of StickerBeans, as well as the insights and lessons learned from its humble beginnings as a small idea to becoming a beloved brand with over 3 million stickers sold.Lindsay and Dana discuss...
2023-11-09
1h 03
Dear FoundHer...
FoundHer Files: Preparing Your Business for Growth in 2024, with Lindsay Pinchuk, host of Dear FoundHer...
Today’s episode is dovetailing on what was discussed last week at Dear FoundHer’s, FoundHer Friday event.When you register for FoundHer Fridays, Lindsay asks you what your current pain point is with your business. She then uses those responses to formulate the networking conversations at our events. So this month the two topics were: 1. Preparing for 2024 2. Getting New Business and growing your businessToday Lindsay takes a deep dive and offers step-by-step preparation on each of these topics as we move into the last two months...
2023-11-07
24 min
Dear FoundHer...
FoundHer Files: The #1 Tactic to Build Your Community---No Algorithms, Hashtags or Budget Required, with Lindsay Pinchuk, Host of Dear FoundHer
As I’ve shared, I’m having a hard time dropping regular content right now But as many of you are asking for help with your marketing, content and social media during this time I have been dropping an episode each week since October 7th that hopefully can you use and apply to your day to day business practices. Truthfully, this episode was supposed to be about how to build a gift guide, but honestly, I just didn’t feel right sharing that today. So what I am going to share with you are TWO easy ways that y...
2023-11-02
33 min
Dear FoundHer...
This FoundHer Gets Paid to Make Amazing Memories for Her Clients, with Arianna Rozen, Founder of Vibe Entertainment
Today’s guest gets paid to celebrate, to party and to help her clients make the most incredible memories surrounding their milestone events. And she did this for Dear FoundHer Host, Lindsay Pinchuk and her family last weekend. "I’m very blessed that I have a job where I get to party for a living.Most people have 9 to 5s," says Arianna (Ari) Rozen, Founder of Vibe Entertainment, but the fact that I literally get to celebrate people’s special moments and they remember me for years and years and years is HUGE and part of why I do...
2023-10-31
38 min
Dear FoundHer...
FoundHer Files: Your Q4 Content Strategy Part 2
Award-winning Entrepreneur and Host of Dear FoundHer.. Lindsay Pinchuk is sharing her proven method for content creation and execution in today's episode. Yesterday she shared with you 10 ideas for content in Q4. Today she's going to show you how to implement those ideas—SWEEP them—across all of your content. If you’ve never heard her use the acronym SWEEP before, it’s Lindsay's proven method for building your brand and growing the community which surrounds it. It’s how she built my first company, Bump Club and Beyond, and how she's building Dear FoundHer… and Lindsay Pinchuk...
2023-10-04
26 min
Dear FoundHer...
FoundHer Files: Tips Entrepreneurs Can Use for Time Management
Last week Dear FoundHer... hosted our first live FoundHer Friday—a casual get together for female founders and entrepreneurs, turned into a jam packed room of over 40 amazing women. Upon registration Host, Lindsay Pinchuk, asked what their biggest pain points were. After reading through all of them there were two that kept coming up time and time again: client acquisition/marketing (which we talk about a lot here and will continue to do so) and time management.So today we're bringing you into last week’s event and sharing with you the suggestions and advice from this ama...
2023-09-25
19 min
Dear FoundHer...
FoundHer Files: The Power of Saying No in Business and in Life
Today Host and FoundHer, Lindsay Pinchuk, is talking about something VERY important: the importance and power of saying no both as it applies to your business and your life as an entrepreneur. Lindsay shares the exact moment when she learned that saying no was important to her success. She also things some important aspects to consider when making the decision to say no. You'll hear her discuss how saying no impacts: Resource AllocationMaintaining FocusTime ManagementQuality ControlSetting BoundariesOpportunity CostsRespect for Your VisionDelegation and CollaborationThe need to protect yourselfDo you have a h...
2023-09-19
25 min
Dear FoundHer...
Partnership Marketing Part 2: 30+ Ideas for Simple Partnerships to Ignite Your Brand
Today Award-Winning Entrepreneur and Host of Dear FoundHer...Lindsay Pinchuk shares 30+ ideas for partnerships that you can apply to your own business for growth and success.Lindsay built her first company on the foundation of partnership marketing, and is now building her second the same way. Use her exact ideas and strategies and apply them to ignite your own brand.Grab the full list of 30+ Ideas for Simple Partnerships here. IGNITE YOUR BRAND THROUGH EASY TO EXECUTE, COST-EFFECTIVE COLLABORATIONSIf you want to join Lindsay at any of...
2023-09-13
43 min
Dear FoundHer...
Partnership Marketing Part 1: How to Use the Power of Partnerships to Ignite Your Brand
Today Award-Winning Entrepreneur and Host of Dear FoundHer...Lindsay Pinchuk is sharing how she used the power of partnerships to build her first and now her second companies. She'll walk you through exactly what she did and tomorrow she'll share with you 30+ ideas for your own partnerships. Today, Lindsay's sharing the exact strategies she used when building both of her companies: BORROWING OTHER PEOPLE’S COMMUNITIES—or partnership marketing. From day one with both companies I had a zero dollar marketing budget, but when you tap into the power of partnerships, great things happe...
2023-09-12
33 min
Dear FoundHer...
Part 1: 31 Days to Ignite Your Brand
Today Award-Winning Entrepreneur and Host of Dear FoundHer...Lindsay Pinchuk, is sharing with you 31 actionable steps that you can start taking TODAY to Ignite Your brand.In this episode, Lindsay's sharing many of the exact steps I share with her consulting clients, coaching clients and the students in the classes she teaches. You don’t need a million dollars or a million followers to have a viable business. But you do need a strategy and a plan that you can put to work for you each and every month. Marketing your b...
2023-09-05
28 min
Dear FoundHer...
How to Effectively Share Your Story, with Lindsay Pinchuk, Marketing Consultant and Host of Dear FoundHer...
Today host Lindsay Pinchuk is sharing with you the number one lesson she shares with clients, students and within her community. Are you sharing your story? This is one of the most powerful marketing tools you have at your fingertips, and if you’re not utilizing it, you’re missing out. Sharing your story is the FIRST STEP in any content strategy for your brand. This episode will challenge you to go through and to write out your story and share it.So as you’re writing down your own story to share, I want you...
2023-08-03
30 min
Dear FoundHer...
FoundHer Files: 16 Pieces of Wisdom if You Want to Start Your Own Gig with Host, Lindsay Pinchuk
Today Award-Winning Entrepreneur and Host of Dear FoundHer...Lindsay Pinchuk, is sharing with you 17 pieces of advice for you if you’re contemplating starting your own business. A week ago, Lindsay's friend and fellow female founder, Charlie Saffro, made a post on LinkedIn sharing some of her best advice for female founders. Lindsay added more in Charlie's comments, to which Charlie added: You need to start your own thread of this. Which brings us to an entire episode filled with gems of knowledge coming from Lindsay's own experience as a female founder. Stick around until the end...
2023-06-08
24 min
Dear FoundHer...
FoundHer Files: What to Share on Social Media Right now...10 Ideas
Today, Dear FoundHer... host, Lindsay Pinchuk, is sharing with you 10 ideas for what to post this month on social media. It’s a new month and there's no better time to get the creative juices flowing with your social content. You loved this when Lindsay did this earlier in the year, and now she's back with more. You'll hear Lindsay share:Important dates to note and tie into your content.How to create content that connects with your community through the month of June and into the summer. 10 Ideas (there are actually many more than that...
2023-06-01
24 min
Dear FoundHer...
FoundHer Files: 10 Strategies to Land New Clients that Cost Zero, with host Lindsay Pinchuk
Today host of Dear FoundHer.., Lindsay Pinchuk, is peeling back the the curtain on TEN SIMPLE things you can do right now to get more clients.Over the last few weeks she's had MULTIPLE clients of mine reach out share with her how busy they are thanks to the strategies she shared with them to set their business up for success. It doesn't happen overnight. It takes laying the foundation, doing the work, and putting in the time to get to a place where you have a constant flow of enquiries and client bookings. ...
2023-05-11
21 min
Dear FoundHer...
FoundHer Files: 10 Tips Every FoundHer Needs to Hear Today with Lindsay Pinchuk, Host of Dear FoundHer...
Part of why Dear FoundHer... exists is to support female founders and to let you know that you're not alone. As many of you know, owning your own business is one of the most rewarding experiences...but it can be SO HARD.(And it's not talked about nearly enough.)When you own your own business you wear so many hats. You burn the midnight oil. You feel pulled in a million different directions.Often times you feel alone.But it's important for you to know that you're...
2023-05-04
23 min
Dear FoundHer...
FoundHer Files: How to Protect Your Instagram Account From Hackers
Today’s topic is one that is incredibly important—especially with the rise of people’s Instagram accounts being hacked. Something you may not know, host, Lindsay Pinchuk had her own account hacked last year. So on today's edition of FoundHer Files we're going to cover:Typical hacking scams to watch out for. How to get your account back if you do get hacked (Lindsay will walk you through the steps that she herself used.)Steps you can proactively take to protect your Instagram account from hackers. Why Lindsay chose to use Meta Verified.You can...
2023-04-13
22 min
Dear FoundHer...
FoundHer Files: Create 9 pieces of Content from One on Instagram
If you’re a small business owner you likely are managing your Instagram account (in addition to the 100 other tasks that you have to accomplish daily, right? Instagram feels daunting, gives you a headache and is just overwhelming. You have what host, Lindsay Pinchuk calls "Instagram Paralysis"—you don’t know where to start, what to post—so you simply do nothing. Last week Lindsay talked about where to start in generating a process for creating Instagram content, but today she's talking about how to leverage one piece of content into nine (minimum) on Instagram so you’re not s...
2023-04-06
22 min
Dear FoundHer...
FoundHer Files: Building a Process for your Social Media Content Strategy with Host, Lindsay Pinchuk
Social media for business is VERY different than social media for your own personal entertainment. You want to create content that connects with your community, that has a purpose and calls your community to action. And most important, you want to make sure you have a process for social media content creation. Your process is 70% when it comes to your social media….and what you actually post is the rest. Without a process, your social media for your business is a tough task to tackle. Lindsay will help you start your social media content creation process with...
2023-03-30
21 min
Dear FoundHer...
FoundHer Files: 15 Instagram Tips for Your Business
You voted on Instagram and asked for Lindsay Pinchuk to share Instagram Tips for Your Business in today's episode.You'll hear her talk about:Protecting yourself from hackers. How to optimize your bio.Why you need a business profile. Turning off your activity status. ...and so much more!Connect with Lindsay Pinchuk: http://www.instagram.com/lindsaypinchukConnect with Dear FoundHer...: http://www.instagram.com/dearfoundherJOIN LINDSAY'S SOCIAL MEDIA CHALLENGE + GRAB HER REELS CHEAT SHEET: https://bit.ly/reelscheatsheetInterested in Lindsay's SOCIAL...
2023-03-23
28 min
Dear FoundHer...
BONUS: Your Instagram Insights, What they Mean and How to Read them with Jenn Sherman and Lindsay Pinchuk
Yesterday Peloton’s Jenn Sherman was BACK with Lindsay Pinchuk talking all things social media—most notably how she has some major imposter syndrome and insecurity issues when it comes to using it for her own personal brand. So today you'll hear Lindsay and Jenn talk about insights—and how to know if what you’re doing is working. But before you hear Lindsay walk Jenn through her insights, she's going to walk YOU through where to find yours and how to read them.You'll walk away from this episode:Knowing where to find your insights...
2023-03-17
27 min
Dear FoundHer...
FoundHer Files: How to Overcome Social Media Insecurities with Peloton's Jenn Sherman
“The struggle is beyond real,” says Jenn Sherman about her social media insecurity and imposter syndrome around learning the basics of Instagram. Jenn is the OG Peloton instructor and her episode of Dear FoundHer... from July 2022 is the most downloaded in the podcast’s history. Jenn returns to discuss her struggle to learn basic processes like recording and posting, especially as someone who is older than her coworkers. Rather than seeing it as a project, Jenn realizes that social media is a necessary part of her job now, AND that it's FUN. And since she started taking baby steps toward...
2023-03-16
56 min
Dear FoundHer...
11 Ideas for What to Post NOW on Social Media, with host, Lindsay Pinchuk
YOU voted on the topic of today's episode on @lindsaypinchuk and @dearfoundher! Many of you have told Lindsay Pinchuk that you’re struggling with social media for your business, so today she's aiming to get the creative juices flowing for you. Make sure to tune in next Thursday as we talk more about social media imposter syndrome with a VERY special guest. AND, Lindsay will have a challenge for you to help you take the first step in building a more engaged community online. TODAY you'll hear her share 11 ideas for content you can create on soci...
2023-03-09
23 min
Dear FoundHer...
FoundHer Files: How to Pitch You + Your Business to the Press, with Alex York, Entrepreneurship Journalist at Insider
“Talking about business from a non-business angle is something that I've really enjoyed being able to do,” says Alex York, entrepreneurship journalist at Insider. Alex covers business innovators who are changing the world, underrepresented founders, the future of work and how it affects the rest of us in our daily lives for Insider. If you're a female founder, it's almost guaranteed that you've read Alex's work before---even if you're just meeting her today. But today it's Alex who's in the hot seat with host, Lindsay Pinchuk, spilling the tea about how to land press as a foun...
2023-03-02
37 min
Dear FoundHer...
FoundHer Files: 15 Hacks and Productivity Tips for Instagram Success with host, Lindsay Pinchuk
In today's episode, host, Lindsay Pinchuk, shares 15 actions she's taken on Instagram since she started using the platform in 2013. After many of you asked about Reels this week on Lindsay's Instagram page, she realized that there were probably a lot of little things that she does every day that she can share to make your life on the 'Gram easier as well. You'll hear her talk about: Time saving in-app tools. Tips for what kind of content to share and how to share it. Small tweaks to garner more brand awareness. Her favorite Insight hack...
2023-02-23
34 min
Dear FoundHer...
FoundHer Files: Creating Content that Connects with your Community, A How-To Guide with Lindsay Pinchuk, Host of Dear FoundHer…
In today's episode, host, Lindsay Pinchuk, expands on the importance of building a strong foundation for your business using the three C's: Community, Content and Connection. She'll walk you through the steps you need to take in order to build that content strategy that will drive connection to your community and ultimately transaction. Grab Lindsay's "Meet Your Ideal Customer" Checklist that she mentions in the episode. If today's episode resonates with you, Lindsay would like nothing more than for you to share it. Thank you for listening and thank you for being here.
2023-02-16
31 min
Dear FoundHer...
BONUS: 15 Tips to Consider When Building + Selling a Business
In today's episode, host, Lindsay Pinchuk, expands on the 15 tips she shared last week about selling her business. This isn an episode EVERY business owner can benefit from, as the information doesn't only apply if you want to sell her business. It is applicable to every business out there.If today's episode resonates with you, Lindsay would like nothing more than for you to share it. Thank you for listening and thank you for being here.If you're interested in working with Lindsay 1:1, fill out this form and set up a...
2023-02-13
38 min
Dear FoundHer...
FoundHer Files: How Selling My Company Changed My Life...
FoundHer Files is our new format for Thursday's show. In these episodes, you can expect actionable tips on specific topics. Some weeks it will be host, Lindsay Pinchuk solo, sharing strategies to help you ignite your brand. Other weeks Lindsay will be joined by special guests including journalists, CPAs, publicists, brand strategists and more who will guide us through lessons in their area of expertise.In today's edition of FoundHer Files, host, Lindsay Pinchuk, pulls back the curtain on the rollercoaster of emotions that came along with the building a company to sale to eventually sell. W...
2023-02-13
44 min
Dear FoundHer...
FoundHer Files Case Study: The steps I gave to a client TODAY to scale her service-based business, with Lindsay Pinchuk, Host of Dear FoundHer...
FoundHer Files is our new format for Thursday's show. In these episodes, you can expect actionable tips on specific topics. Some weeks it will be host, Lindsay Pinchuk solo, sharing strategies to help you ignite your brand. Other weeks Lindsay will be joined by special guests including journalists, CPAs, publicists, brand strategists and more who will guide us through lessons in their area of expertise.At the 11th hour, host Lindsay Pinchuk changed today's episode to share the details of a coaching call she had today with a client. Like so many of you, the client w...
2023-02-02
31 min
Dear FoundHer...
FoundHer Files: 6 Cost-Effective, Community-Centric Ways to Ignite Your Brand
FoundHer Files is our new format for Thursday's show. In these episodes, you can expect actionable tips on specific topics. Some weeks it will be host, Lindsay Pinchuk solo, sharing strategies to help you ignite your brand. Other weeks Lindsay will be joined by special guests including journalists, CPAs, publicists, brand strategists and more who will guide us through lessons in their area of expertise.In today's episode you will hear host, Lindsay Pinchuk, award-winning entrepreneur, share the signature method she's been utilizing for nearly 25 years to build her own brands and that of dozens of c...
2023-01-26
45 min
Dear FoundHer...
FoundHer Files: 10 Back to Basic Tips to Ignite Your Brand RIGHT Now Regardless of Your Stage in Business
FoundHer Files is our new format for Thursday's show. In these episodes, you can expect actionable tips on specific topics. Some weeks it will be host, Lindsay Pinchuk solo, sharing strategies to help you ignite your brand. Other weeks Lindsay will be joined by special guests including journalists, CPAs, publicists, brand strategists and more who will guide us through lessons in their area of expertise.In today's episode you will hear host, Lindsay Pinchuk, award-winning entrepreneur, discuss 10 Back-to-Basic Tips that EVERY Entrepreneur can apply to ignite their business. Igniting your brand doesn’t always mean marketing. It m...
2023-01-19
28 min
Dear FoundHer...
FoundHer Files: Three Quick Changes to Ignite Your Brand Beyond Social Media
FoundHer Files is our new format for Thursday's show. In these episodes, you can expect actionable tips on specific topics. Some weeks it will be host, Lindsay Pinchuk solo, sharing strategies to help you ignite your brand. Other weeks Lindsay will be joined by special guests including journalists, CPAs, publicists, brand strategists and more who will guide us through lessons in their area of expertise.In today's episode you will hear host, Lindsay Pinchuk, award-winning entrepreneur, discuss not only the importance of COMMUNITY, CONTENT and CONNECTION when it comes to igniting your brand, but she will a...
2023-01-12
38 min
Dear FoundHer...
Top Ten Lessons from the First Year of My 2.0, with Lindsay Pinchuk, Host of Dear FoundHer...
"You have to ask yourself, what's the worst that can happen? And then, can you live with that? If the answer is 'yes' it's time to move on," said Dear FoundHer... Host, Lindsay Pinchuk of her exit from her first company. It's been 15 months since she made the decision to leave the company she founded and sold. And since then, a LOT has happened. She started consulting other companies using her signature marketing strategy to build and monetize community for bottom line growth. From there, she launched a workshop, which led to 1:1 coaching, public speaking and privately held w...
2022-12-29
50 min
Dear FoundHer...
The Most Downloaded Episode of Dear FoundHer... in 2022, with Jenn Sherman, Peloton's OG Instructor
If you haven't listned to this episode with Peloton's Jenn Sherman, it is a MUST LISTEN. And today's re-run includes an updated introduction with some behind the scenes on how Lindsay Pinchuk landed Jenn as a guest AND what happened when she went to ride in the Peloton studio in NYC with Jenn. Until January 10th, we're is on hiatus, but that doesn't mean that you have to stop listening! Of course you can go back and listen to any of the 103 episodes we dropped this year!. And then stay tuned...we will round out the year on Dece...
2022-12-27
1h 03
Dear FoundHer...
7 Steps to Take Now that Your Business will Be Thankful For in 2023, with Lindsay Pinchuk, Host of Dear FoundHer...
With just a little over a month left in the year, award-winning entrepreneur and host of Dear FoundHer... Lindsay Pinchuk, shares seven actionable steps that you can take right now to set your business up for success in 2023. These are the same exercises that Lindsay is taking for her own business as we wrap up 2022 and move into the new year. You'll hear her give advice and exercises on the following topics: System and efficiency creation. Recognizing when and how to outsource. Creating a content plan/calendar. Setting an intention and template for partnerships. Making a plan for...
2022-11-24
32 min
Dear FoundHer...
Seven Steps to Social Media Success, with Lindsay Pinchuk, Community Builder and Host of Dear FoundHer...
Host, Lindsay Pinchuk, has been giving a longer version of this conversation as a keynote to corporations across the country, prompting her to want to share this important information and actionable steps with the Dear FoundHer...community. And you're going to want to stick around until the end as Lindsay is giving one lucky winner a hour-long social media consult. When Lindsay started her first company, it was 2010. Social media was virtually non existent. But as her company grew, so did social media---the number of platforms, the significance it was playing in our society and how it i...
2022-11-03
48 min
Dear FoundHer...
Turning a Mission and a Give Back Operation Into a Profitable Company with Jacq Tatelman, Founder of STATE Bags
Jacq Tatelman is the first to admit she didn’t know what the heck she was doing when she founded STATE Bags (let’s be honest, how many of us actually do?). STATE Bags is a mission-driven family bag company offering high-quality backpacks, bags and more for the whole family. Co-founded with her husband Scott in 2013, STATE was born out of the duo’s work with disenfranchised youth and the need to provide even the smallest gift of confidence (like a new backpack) for the school year. Drawing on her experience in product development at companies like Saks Fifth Avenue...
2022-11-01
45 min
Dear FoundHer...
Dr. Becky Kennedy of Good Inside Shares the Secrets to Creating an Empire from Your Expertise
Dr. Becky Kennedy, Founder of Good Inside, is a clinical psychologist and mom of three, who specializes in thinking deeply about what’s happening for kids and translating these ideas into simple, actionable strategies for parents to use in their homes. Dr. Becky's goal is to empower parents to feel sturdier and more equipped to manage the challenges of parenting.When host, Lindsay Pinchuk, met Becky Kennedy in 2020 she had less than 10,000 social media followers. Today she has an entire team, a podcast, workshops, a membership, and as of this month: a New York Times best-selling book, Goo...
2022-10-27
52 min
Dear FoundHer...
How to Build Your Brand's Community with Host, Lindsay Pinchuk
“You need to know how to utilize your community for growth because when you engage with them, they will help you,” Lindsay says in this second of two solo episodes where she shows you how to grow and leverage your community to help you scale your business. Each of the steps she shares is valuable because they create the kind of momentum that will spare you a number of mistakes and save you years of time in the process.Using examples from her own experiences as a founder who built a community reaching 3MM users per month and...
2022-09-08
49 min
Dear FoundHer...
Why Your Community is Your Brand's #1 Asset, with Lindsay Pinchuk, Host of Dear FoundHer…
“Your community is your greatest asset and your content is your greatest marketing tool,” Lindsay says on this solo episode of Dear FoundHer. The first of two episodes in which she shares with listeners what she has emphasized throughout the 72 episodes of the podcast thus far: the importance of building your community. In fact, the more you show up as your authentic self, sharing your personal story and your ‘why’ with your audience, the more they will want to buy what you’re selling.What’s more, your community will eventually do your marketing for you by spreading th...
2022-09-01
33 min
Dear FoundHer...
Important Entrepreneurship Lessons from the First Year of Her Second Pivot with Dear FoundHer... host, Lindsay Pinchuk
It's been exactly a year since Dear FoundHer... host, Lindsay Pinchuk, exited the corporation who bought the company she founded. In this episode, Lindsay celebrates the last year having no regrets and knows that she is exactly where she is supposed to be. Today, Lindsay shares with our community: How she made the decision to leave. (3:06) The first step she took after her exit. (10:19) How she launched her consulting and coaching business and the difference between the two. (14.30) How the launch of the Dear FoundHer... podcast impacted her business. (16:20) Her exact approach to building your community. (24:30) Knowing when to m...
2022-07-28
44 min
Dear FoundHer...
For All the Workin' Moms, with Catherine Reitman, Creator, Writer and Star of Workin' Moms on Netflix
When Catherine Reitman first started working on her show Workin’ Moms, she never would have imagined she would be where she is today. What started as a small Canadian comedy, has quickly turned into a smashing Netflix success that resonates with a diverse audience. In today’s episode, Lindsay Pinchuk releases a conversation she had with Catherine in 2021---before she even knew the concept of this podcast. Lindsay knew that it was a conversation she had to share---even over a year after it took place. While Catherine is the star of her own show, and her real life...
2022-05-10
33 min
Dear FoundHer...
Taking a Home-Based Online Retailer to Brick and Mortar with Ali Reff, Founder of Alice & Wonder
Does the price of traditional boutique shopping prevent you from finding the perfect pieces to add to your wardrobe? For many women, this is a constant struggle. In today’s episode, Lindsay Pinchuk and Ali Reff, Founder of Alice & Wonder discuss how she transformed her business from a home-based retailer to one of Chicago’s most sought-after affordable brick and mortar boutiques.Like so many other founders, Ali built her business brick by brick. Originally selling her products online from her apartment, Ali has recently taken her business to the next level. Whether you’re looking for the pe...
2022-04-05
47 min
Dear FoundHer...
Creating the Recipe to be the Founder of Your Own Personal Brand, with Chef Adrienne Cheatham
Imagine if being a finalist on the hit TV series Top Chef was just one accomplishment on your long list of accolades. For Chef Adrienne Cheatham, this has become her reality. In today’s episode, Lindsay Pinchuk sits down with Chef Adrienne to discuss how to create a recipe for a successful brand.Growing up working in the restaurants that her mother managed, Chef Adrienne’s passion for culinary arts began at a young age. Always desiring a career as a chef, Adrienne reluctantly attended college where she studied journalism but catered on the side. After graduating, Chef...
2022-03-31
41 min
Dear FoundHer...
Everything You Want and Need to Know About Fundraising for Your Business with Shayna Harris, Founder of Supply Change Capital
In today’s episode, host Lindsay Pinchuk is joined in conversation with Shayna Harris, Co-Founder and Managing Director of Supply Change Capital, to answer all your questions about financing and fundraising.Shayna Harris and her partner, Noramay founded Supply Change Capital in 2020 to address the enormous gap in who gets funded and how wealth is created. 97% of venture funding goes to white men. White men are 30% of our population. Today, Supply Change Capital has invested in five women-led businesses, one of which has raised over $2 million in capital.Tune into this week’s episode of Dear...
2022-03-01
44 min
Dear FoundHer...
Creating a Non-profit That Isn't a Charity with Shelly Omilâdè Bell, Founder of Black Girl Ventures Foundation
In today’s episode, host Lindsay Pinchuk is joined in conversation with Shelly Omilâdè Bell, Founder of Black Girl Ventures Foundation to discuss how she has transformed entrepreneurship by reimagining the way Black and Brown women founders get access to financial and social capital.Founded in 2016 by Serial Entrepreneur and Computer Scientist Shelly Omilâdè Bell, Black Girl Ventures Foundation (BGV) addresses the unique challenges Black and Brown women face in accessing social and financial capital to grow their businesses. The BGV Style pitch competition is the largest pitch competition globally for Black and Brown women founde...
2022-02-24
43 min
Dear FoundHer...
How to Create a Community Focused Brand That Generates Loyal Customers and Inspires Change with Angie Tebbe, Co-Founder of Rae Wellness
In today’s episode, host Lindsay Pinchuk is joined in conversation with Angie Tebbe, Co-Founder of Rae Wellness to discuss her transition from the corporate world into entrepreneurship. Angie dives into how she created a brand that is focused on community and longevity.After a well-spent 13-year career at Target, Angie knew it was time for her next adventure. With a holistic childhood, lifelong passion for well-being, and a relentless thirst for knowledge, Angie became inspired to form Rae Wellness, an inclusive, holistic wellness company that provides natural products at affordable price points. While starting a business fr...
2022-02-22
37 min
Dear FoundHer...
The Power of Knowing When to Let Go with Jill Smokler, Founder of Scary Mommy
In today’s episode, host Lindsay Pinchuk sits down with Jill Smokler, Founder of Scary Mommy. They discuss Jill’s sale of her company, when and how she left, and how she has moved forward.What began as an innocent way to chronicle Jill’s journey of motherhood, quickly transformed into one of the largest online parenting communities. For ten years, Jill was the face of her brand, Scary Mommy, an online platform for parents all over the country to share their stories and advice on parenting. While Scary Mommy brought Jill a lot of happiness and succes...
2022-02-17
46 min
Dear FoundHer...
How Leveraging Your Past Experiences to Move Forward Can Add Up to the Greatest Success with Snoop Dillard
In today’s episode, host Lindsay Pinchuk sits down with Snoop Dillard, Atlanta’s most high-profile female Black entrepreneur, for an honest conversation about the long journey it took for her to reach success.Snoop is the epitome of a serial entrepreneur. After graduating from Vanderbilt University, Snoop immediately began dabbling in entrepreneurship and opened her first business at the age of 24. Today, she owns several highly profitable businesses, including Escobar Restaurant & Tapas Lounge, which she co-owns with superstar rapper 2 Chainz. While Snoop is widely known for her success, the road to get there was full of less...
2022-02-15
46 min
Dear FoundHer...
The Art of Building an Additional Revenue Stream Through Your Expertise, with Lauren Sundick and Brooke Moss, Co-Founders of The Skin Sisters
In today’s episode, host Lindsay Pinchuk is joined in conversation with The Skin Sisters, Lauren Sundick, and Brooke Moss, to discuss how they took their professional expertise as dermatology-trained Physician Assistants and created a business through online content.Together, The Skin Sisters use their 20 years of combined experience to help demystify the world of skincare. Before the pandemic, Brooke and Lauren’s business was hyperlocal. However, after lockdown was in place and in-person consultations were on hold, The Skin Sisters had to restructure their business to thrive in the digital workforce. According to The Skin Sisters, the...
2022-02-10
45 min
Dear FoundHer...
Persistence Pays off with Jessica Mindell, Founder of Jessica's Natural Foods
In today’s episode, host Lindsay Pinchuk is joined in conversation with Jessica Mindell, Founder of Jessica’s Natural Foods, to discuss her journey as an entrepreneur and how persistence has been the key to her success.When Jessica first started experimenting with gluten-free granola, she was looking for alternatives for her husband. After realizing that she had developed a unique product, Jessica began to market her product to the local community, and it was an instant hit. After 12 years of business, Jessica’s brand is on the shelves of your favorite grocery stores, including nationally at Whole...
2022-02-08
36 min
Dear FoundHer...
Everything You Want to Know About Influencer Marketing with Emily Ward and Jess Hunichen, Co-Founders of Shine Talent Group
In today’s episode, host Lindsay Pinchuk is joined in conversation with entrepreneurial duo Jess Hunichen and Emily Ward, Co-Founders of Shine Talent Group, to dive into everything you need to know about influencer marketing.Deciding who you want to represent your brand can be an overwhelming process. But as you look to work with influencers, make sure to consider three things: content, numbers, and message. While it is important to work with someone who already has a well-established presence online, it is not the only factor. According to Emily and Jess, the most important part of in...
2022-02-03
57 min
Dear FoundHer...
Creating a Business for Change with Rahama Wright, Founder of Shea Yeleen
As the eldest child in a large family, Rahama Wright, Founder of Shea Yeleen, has always been a problem solver. After serving two years in the Peace Corps in a small village in West Africa, Rahama was infuriated by the lack of opportunity and harsh living conditions these women endured on a daily basis. Rather than creating a consumer-focused product, Rahama developed Shea Yeleen as a way to solve a social issue. In today’s episode, host Lindsay Pinchuk sits down with Rahama to discuss the creation of Shea Yeleen and how it’s redefining the beauty industry.Fo...
2022-02-01
1h 04
Dear FoundHer...
Franchising Your Business with Ashley Murphy, Co-Founder of Neat Method
Ashley Murphy, co-founder of Neat Method, has always been enthusiastic about organization. When Ashley and her partner Molly began organizing homes as a side hustle, they had no idea they were creating a brand that would go on to become the largest organizing network in North America. After twelve years, an acquisition, and a lot of hard work, Ashley has successfully franchised her business and expanded it into over 90 locations. In today’s episode, host Lindsay Pinchuk sits down with Ashley to discuss how Neat Method became the home organizer of choice in both America and Canada.Wh...
2022-01-27
58 min
Dear FoundHer...
Developing Your Personal Brand with Julie Cole, Co-Founder of Mabels Labels
Julie Cole, Co-Founder of Mabels Labels, dropped out of the traditional workforce to pursue a career that brought her joy and allowed her to be available to raise her six children. While she now runs a successful, internationally-known company, starting her business wasn’t so glamorous. In today’s episode, host Lindsay Pinchuk sits down with Julie to discuss the importance of building a personal brand.As a busy working mom, Julie knows how to identify a problem. When brainstorming ideas for a business, Julie reflected back on areas of motherhood that needed improvement. It quickly became clear that...
2022-01-25
39 min
Dear FoundHer...
The Power of Honest Parenting to Launch a Career with Karen Alpert, Founder of Baby Sideburns
When Karen Alpert first jumped on the mommy blogging trend, she never expected it to launch her career. But after one of her posts went viral, Karen quickly discovered that sharing her motherhood journey was her calling. In today’s episode, host Lindsay Pinchuk sits down with Karen to discuss her transition from part-time blogger to a New York Times bestselling author.As a writer, one of the most important things for Karen is staying true to herself. Even as her social media following has exponentially grown, Karen has always let her authentic personality shine. By writing from he...
2022-01-20
51 min
Dear FoundHer...
Taking Your Own Challenges and Passions from a Side Hustle to a Full Blown Business with Rachael Schwartz, Founder of Rachael Schwartz Nutrition
If you're looking for a shortcut to success, you won't find it. Mentors can help you overcome the learning curve, and your community has resources and tools, but you have to put in the work to achieve your desired outcomes---in work and in life.In today's episode, Lindsay introduces us to Rachael Schwartz of Rachael Schwartz Nutrition. After participating in Rachael's 30-Day Nutrition Challenge, Lindsay was hooked!After helping hundreds of women to figure out that there are no shortcuts, only small changes that lead you to the best versions of yourself, Rachael shares how...
2022-01-18
57 min
Dear FoundHer...
Why Kindness Is a Key to Success and How Being a Good Person Can Make All the Difference with Lindsay Meltzer, Founder of Bright Bowls
Tough times don't last forever, but good people like Lindsay Meltzer, mom, wife, and Founder of Bright Bowls do. Lindsay founded Bright Bowls because she was missing the healthy and accessible meal options available to her in Southern California; Lindsay began making and selling smoothie bowls from her Chicago home before opening a retail location during the height of the pandemic. In this episode, Founder, Lindsay Meltzer sits down with Host, Lindsay Pinchuk to share how she grew her business into a retail location with a loyal following; navigated launch setbacks due to COVID; and her formula fo...
2022-01-11
50 min
Dear FoundHer...
Moments of Reinvention: Jenny LeFlore of MamaFreshChi interviews our host and award-winning entrepreneur, Lindsay Pinchuk to share her founding journey.
When our host Lindsay Pinchuk started interviewing guests for the podcast, one question came up in every discussion: "When was Lindsay going to share her story?"There was one person that Lindsay trusted to interview her - Jenny LeFlore. Before Lindsay could even ask Jenny, it was Jenny who asked and offered to interview Lindsay on her podcast. In this interview, Lindsay steps into the spotlight to share: how she got into the advertising industry, built and sold her business , and the factors that led to her walking away from it to launch the Dear FoundHer Community.
2022-01-06
44 min
Dear FoundHer...
Growing as an Influencer and Building an Engaged Community Without Losing Yourself with Jenny LeFlore, Founder of MamaFreshChi
The Dear FoundHer… podcast promises you thought-provoking conversations with female entrepreneurs, and in this interview with Jenny LeFlore, we are delivering on that promise. Jenny is the Founder of MamaFreshChi, a Mompreneur, Community Builder, and Influencer. This daughter of Chicago has expanded her reach nationwide. Her ability to authentically connect to women has landed this powerhouse in the hallways-and apps- of Nike, Target and into our living rooms through guest appearances on our televisions.In this intimate conversation, Jenny opens up to our host Lindsay Pinchuk and shares how "mama guilt" became the motivation that launched her co...
2022-01-06
53 min
Dear FoundHer...
How to Build a Business through the Power of Your Network and Contact List with Rachel Gillman Rischall, Founder of Three PR
You might not realize, but your network and your contact list is likely the key to unlocking your next opportunity. This week's guest, Rachel Gillman Rischall, Founder of Three PR, has been leveraging the power of relationships and persistence for over 15 years.Rachel Rischall graduated from college amid a tough job market. With no job prospects in sight, a conversation with a counselor launched her career in public relations. After wrapping up her tenure as the Director of Marketing Communications for a restaurant group, Rachel emailed her network, letting them know that she could take on a...
2022-01-05
55 min
Dear FoundHer...
From a Hobby to Oprah's Favorite Things: Building a Career Out of a Passion with Dana Gordon, Founder of Dana Rebecca Designs
The ride of a founder is the ride of a lifetime, so hop on in and join us each and every week. Welcome to the Dear FoundHer... Podcast! There is so much power in sharing your story with others. However, with the Dear FoundHer... Podcast we are sharing more than stories---we have resources and a community of influential female entrepreneurs that have given our host, Lindsay Pinchuk, a ride through their journey and exclusive access to their wins, losses, secrets and mistakes. Here you will find a network of female entrepreneurs like our first guest, Dana Gordon of...
2022-01-05
54 min