Shows
Actually, I Can.Actually, You CAN Create The Impossible with Ian FaisonWhat do the military, marketing, and murder mysteries have in common? According to Ian Faison, everything. Founder and CEO of Caspian Studios, Ian reminds us that creativity belongs in ever boardroom. His unwavering belief that B2B content doesn't have to be boring has redefined what is possible in business storytelling, even while swimming in a sea of skepticism. Whether you’re a marketer, a dreamer, or someone who’s been told “that’s a little crazy,” this episode is your reminder that the most meaningful ideas often start with one brave voice.Learn more about Ian's...2025-07-3046 minActually, I Can.Actually, You CAN Face Fear and Inspire Others with Dorien MorinWhat if the next chapter, the next business, or the next pivot could start at 40? Social media strategist and coach Dorien Morin sits down to remind us that it's never too late to start over and build something new. From the power of naiveté to what it really means to be visible, she shares that the best coaches are the ones who become the person they once needed. If you've ever doubted your ability to reinvent yourself, or even to get in front of the camera and hit record, this is for you. Learn more about Dorien's wo...2025-07-1642 minActually, I Can.Actually, You CAN Turn Setbacks Into Energy with Adam BarneyWhat if the secret to sustained success isn't more hustle but better energy? Adam Barney, energy coach and author of Make Your Own Glass Half Full, shares his own journey of being laid off twice during his career, the loss of his mother, volunteering post-Hurricane Katrina, and talking with thousands of founders. This conversation uncovers the value of protecting your most important resource: your energy. Whether you've ever felt like the underdog or need a reminder to protect your peace, this episode is for you. Learn about Adam's work here. Get Adam's book.2025-07-0245 minActually, I Can.Actually, You CAN Create The Portfolio Life You Love with Melissa MoodyWhat if building a meaningful career wasn’t about choosing one path but weaving together many? From Google to Alaska to co-founding a startup, Melissa Moody shares what it takes to walk away from the expected and build something on your own terms through the messy, rewarding journey of entrepreneurship, life pivots, and human-first marketing.This episode is a masterclass in embracing change, honoring what matters most, and designing a career (and life) that you love. If you've ever felt like your interests don't fit neatly in a box, this conversation is for you.Learn ab...2025-06-1846 minActually, I Can.Actually, You CAN Build A Business That Lasts with Matt HeinzWhat if entrepreneurship wasn’t about having all the answers, but having the courage to move forward anyway? Matt Heinz explores what it really means to build something meaningful from navigating imposter syndrome to redefining success beyond revenue. Matt shares personal stories and hard-won wisdom about starting a business, building lasting relationships, and embracing the unknown.If you're questioning what success looks like, or wondering if you're allowed to rewrite the rules, this episode is for you.Learn about Matt's work here.Stay connected with Lindsay:Connect with Lindsay on Linkedin.Learn mo...2025-06-0431 min
Market Impact InsightsThe Human Brand - Lindsay TjepkemaHuman Brands Win CEO & Executive Advisor Lindsay Tjepkema shares how long term business wins don't come from vanity metrics. They come from unmeasurables like relationships, trust and authentic human connection. The more AI floods the market with generic content, the more humanity becomes your ultimate differentiator. Leaders are under constant scrutiny around every word and action, with your intentionality shaping your culture. Invest in real relationships, which means less talking and more listening.2025-06-0238 minActually, I Can.Actually, You CAN Tap Into Your Full Potential with Erica BallardWhat if the life you actually want isn’t something to earn someday but something you can start living right now? Mindset coach Erica Ballard dives into embracing the messy and magical journey of being a high-achieving human who also craves meaning and presence. From corporate boardrooms to sound bowls, Erica’s path has been anything but linear. She explains how ambition and spirituality aren't opposites and why the biggest flex is actually learning how to slow down without losing your edge (yes, it's possible).Whether you're in the midst of building a company or on th...2025-05-2140 minActually, I Can.Actually, You Can Push Through The Impossible with Palash SoniWhat happens when you launch a company during a global crisis, while raising a newborn, and everyone around you thinks you're making a mistake? Palash Soni shares his bold leap from India’s startup scene to Harvard Business School and eventually into the high-stakes world of building a venture-backed company in the U.S.Palash digs into the importance of discerning advice (especially when everyone has an opinion), and why trusting your intuition might just be your most underrated superpower as a founder. From unexpected pivots to navigating external validation, this conversation is a raw look at th...2025-05-0753 min
Grow Your Video Business with Ryan Koral435. Why Clients Choose You Over AI with Lindsay TjepkemaLindsay Tjepkema, founder of Human Brands Win, shares her expertise on how video professionals can differentiate themselves through authentic storytelling and relationship building. She provides practical strategies for sharing your unique value without feeling "braggy" and explains why human connection remains your biggest competitive advantage in an AI world. Key Takeaways Your story isn't about bragging - it's about connecting with clients who share your values and helping them understand how you can solve their problems If you're uncomfortable telling your own story, let your clients tell it through conversations about their experience working with you LinkedIn and...2025-04-2851 minActually, I Can.Actually, You CAN Win By Going Against The Grain with Oana ManolacheHow do you stay bold when the market (and investors) aren’t really ready for your vision? Oana Manolache unpacks what it takes to build an innovative brand in a skeptical market and the complexities of fundraising as a female founder. She shares her lessons in resilience and the realities of building in a fast-moving environment. For anyone daring to build something bold, something that doesn’t yet exist, this episode will remind you why staying close to your vision and your people matters most.Learn more about Oana's work with Sequel.ioTune i...2025-04-2336 min
Revenue Boost: A Marketing PodcastYour Brand Is Your Future: Scaling B2B Revenue Beyond Playbooks and Tech Stacks"No tech stack, no playbook, no AI prompt is ever going to get you to that ultimate breakthrough that legacy status, that hockey-stick growth. It just won’t. What gets you there is brand: your story, your why, and the emotional connection you build with your buyers. No one buys from you because you’re great at executing a playbook. They buy because of who you are, what you stand for and ultimately, what you stand for for them.” Lindsay Tjepkema
In this episode of Revenue Boost: A Marketing Podcast, titled, Your Brand Is Your Future: Scaling B2B Revenue Beyond...2025-04-2328 min
GTM ConfessionsGTM Advice with Lindsay TjepkemaIn this GTM Advice episode, Lindsay Tjepkema, Founder at Human Brands Win, answers a fast round of questions and shares her go-to-market advice with you. Check out how Lindsay answered the following questions:What is the biggest go-to-market challenge today? How would you tackle this challenge?Where would you focus your efforts if you had limited resources and had to drive immediate results?How do you ensure there is alignment across all go-to-market functional teams? (i.e. sales, marketing, product, and customer success)What’s the one “dirty little secret” in go-to-market that nobody talks about, but ever...2025-04-1803 min
GTM ConfessionsDemand Doesn’t Exist Without a BrandEvery marketer knows the importance of building and investing in a brand, but that’s not usually the case for the rest of the company. Many CEOs, board members, and VCs, often challenge marketing leaders about investing in building a brand especially when the company is first starting. They prefer that all marketing activity be focused on demand generation. This sets up the eternal battle of brand vs demand. That’s why we’re talking with Lindsay Tjepkema, founder at Human Brands Win. Lindsay is a 3x founder and visionary B2B marketing leader with 20+ years of experie...2025-04-1451 minActually, I Can.Actually, You CAN Turn Vision Into Action with Jasen ColdironHave you ever felt like your big ideas and long game thinking was a curse? That something was wrong with you? Jasen Coldiron digs into the critical relationship between visionaries and integrators and why personal connection and support are essential to long-term success. Jasen shares his own journey through career transitions, imposter syndrome, and the fear of failure and reminds us why surrounding yourself with the right people can change everything. This episode will remind you that don't have to (and shouldn't) navigate business all on your own. Learn more about Jasen's work with INOV8R2025-04-0939 min
The RevRoomMaking BRAVE Marketing Decisions That MatterMarketing teams face unprecedented challenges in 2025, from shifting buyer behaviors to resource constraints. In this episode of The RevRoom, host Rachel Bryant welcomes marketing leader and founder Lindsay Tjepkema to explore how the BRAVE framework can transform marketing effectiveness at every level. From building relationships at scale to making values-driven decisions, discover practical approaches to implement today—whether you're a CMO or individual contributor.LINDSAY TJEPKEMA, FOUNDER @ HUMAN BRANDS WINLinkedIn Profile https://www.linkedin.com/in/lindsaytjepkema/ All things Lindsay Tjepkema: https://lindsaytjepkema.com/linktree 2025-04-0941 min
Bridge the Gap™ by Revenue ReimaginedEpisode #90 The #1 Reason Startups FAIL (And No One Talks About It) with Lindsay TjepkemaWhy are most startups crashing and burning before they even get off the ground? It’s NOT what you think. In this episode of Bridge the Gap, Adam and Dale uncover the brutal truth with 3x founder and marketing powerhouse Lindsay Tjepkema.Here’s what you’re getting:❌ Why 90% of Founders Are DESTROYING Their Growth Without Knowing It✅ The ICP Myth: Why You’re Targeting the WRONG People (And How to Fix It Today)⚠️ The Dangerous “Playbook Trap” That’s Holding You Back💡 The Real Way to Build a Human-Centric Brand That Can’t Be IgnoredMost...2025-04-0234 minActually, I Can.Actually, You CAN Rebuild Your Life On Your Own Terms with Lisa MitchellWhat if you stopped living by other people's expectations and chose yourself instead? Lisa Mitchell dives into navigating life transitions, the struggles of feeling hopeless, and the courage found in desperation. If you're in the midst of change, feel stuck, or hesitant to put yourself first, this conversation will remind you that it's not only possible to redefine success for yourself—it’s necessary.Listen to Lisa's podcast, Divorce Curious, here. Stay connected with Lindsay:Connect with Lindsay on Linkedin.Learn more Lindsay's work here.Subscribe for monthly updates, resources, and events from Lindsay here.2025-03-2648 minActually, I Can.Actually You CAN Build A Life And Business You Love with Paige McPheelyWhat does it take to carve a new path for a business while remaining true to yourself? Paige McPheely, founder of Base, digs into building a company with your best friend, embracing support systems, and why there's never a perfect time to make big moves whether it be personal or professional. If you’re an entrepreneur looking to build the life and business you truly want, this conversation is for you.Connect with Paige on Linkedin and learn about Base.Stay connected with Lindsay:Connect with Lindsay on Linkedin.Learn more Lindsay's work here.Su...2025-03-1231 minActually, I Can.Actually, You CAN Turn “Too Much” Into A Superpower with Kate DiLeoHow do you build a brand (and a life) that reflects YOU? Kate DiLeo explains how confidence, kindness, and discernment shape leadership and why leading from invitation, not desperation, is the key to success. Whether you're a founder navigating challenges or a leader seeking balance, this episode is for you.Learn more about Kate and her work here.Stay connected with Lindsay:Connect with Lindsay on Linkedin.Learn more Lindsay's work here.Subscribe for monthly updates, resources, and events from Lindsay here.2025-02-2635 min
B2B Marketing ExchangeWhy B2B Marketing Teams Need To Think BRAVEIn this special season 11 finale, host Klaudia Tirico sits down with Lindsay Tjepkema, founder of Human Brands Win and keynote speaker at the upcoming B2B Marketing Exchange West. During the chat, Lindsay discusses her 20+ years in B2B marketing and the importance of mindset in brand success. Specifically, she spotlights her "B.R.A.V.E." framework, and the importance for alignment with brand values, authentic relationships and positive energy in decision-making. Tune in now to:Get a sneak peek into her B2BMX West keynote session;Learn the "thinking brave" framework; Ga...2025-02-1930 minActually, I Can.Actually, You CAN Find Yourself Through The Mess with Matt TaitWhat happens when you step away from a traditional career path to chase something unknown? From attorney to entrepreneur, Matt Tait shares his journey and reminds us of the role of failure in growth. If you've ever questioned your path, this episode is for you. Listen to Matt's podcast, After The First Million. Stay connected with Lindsay:Connect with Lindsay on Linkedin.Learn more Lindsay's work here.Subscribe for monthly updates, resources, and events from Lindsay here.2025-02-1932 min
The Linkedin Famous PodcastHow to Build Human Brand on LinkedIn with Lindsay TjepkemaLindsay Tjepkema, a three-time founder and the former CEO of Casted, joins the podcast to share her journey in B2B marketing, podcasting, and personal branding. She discusses why LinkedIn should be used for authentic relationship-building, how storytelling fuels brand growth, and why long-form content—like podcasts—creates deeper audience connections. If you’re looking for insights on amplifying your personal brand and marketing impact, this episode is for you.What You’ll Learn in This EpisodeWhy LinkedIn isn’t a game—it’s about real people and real relationshipsThe importance of being strategi...2025-02-1735 minActually, I Can.Actually, You CAN Find Your Voice with Alex PerryHow do you ensure your voice is heard? Alex Perry is a speech-language pathologist turned entrepreneur empowering you to find your voice in public speaking but also in life. We discuss why authenticity is the key to connection and remind you that your voice matters, your story has power, and you can define success in alignment with what is uniquely you. Learn about Alex's work, Practically Speaking, here.Stay connected with Lindsay:Connect with Lindsay on Linkedin.Learn more Lindsay's work here.Subscribe for monthly updates, resources, and events from Lindsay here.2025-02-1242 minActually, I Can.Actually, You CAN Break The Mold with Christina BradyHow do you break the mold and own your uniqueness? If you’ve ever questioned your worth or struggled to balance professionalism with your unique personality, this conversation will remind you that being different is your greatest strength. Christina shares her unconventional path from comedy to sales leadership, revealing how humor, resilience, and embracing individuality can redefine success.Learn more about Christina's work here.Stay connected with Lindsay:Connect with Lindsay on Linkedin.Learn more Lindsay's work here.Subscribe for monthly updates, resources, and events from Lindsay here.2025-02-0538 minActually, I Can.Actually, You CAN Kiss Your Co-Founder w/ Marcos & Laura PereraWhat does it take to turn a dream into reality—while balancing family, culture, and business? Marcos and Laura Perera, the founders of Che Chori, share the challenges of starting a business, the importance of adaptability and community, how their children play a hands-on role, and and what it’s really like to build a company as a couple. The husband and wife duo remind us why understanding the "why" behind your business matters and their story is an inspiring reminder that success often comes from unexpected paths and a willingness to evolve. Stay connected with Lindsay:Con...2025-02-0555 minActually, I Can.Actually, You CAN Redefine Leadership with Margaret WenigerThe confidence gap holding female founders back and how to overcome it. If you're a founder navigating self-doubt, societal conditioning, or the pressure to please everyone—this conversation is for you. Margaret Weniger dives into why taking credit for your wins is crucial and a simple yet powerful tool for recognizing achievements and fostering growth. Download Margaret's QRX template for FREE with code ACTUALLYICANLearn more about Margaret's work here. Stay connected with Lindsay:Connect with Lindsay on Linkedin.Learn more Lindsay's work here.Subscribe for monthly updates, resources, and events from Lin...2025-02-0546 min
UNHIREDBuilding Human-Centric Brands (Featuring Lindsay Tjepkema)In this episode, I sit down with Lindsay Tjepkema, a three-time founder and career marketer who now runs Human Brands Win, a company dedicated to helping businesses grow through brand storytelling and authentic communication. Lindsay shares her journey from Indianapolis to Boston, her insights on why brand authenticity is non-negotiable, and the lessons she’s learned from building companies. We discuss the evolution of marketing, the struggles of entrepreneurship, and how brands can genuinely connect with their audiences in a noisy digital world. If you’ve ever wondered how to make your brand more human (and why that matters), this...2025-02-0327 min
The Casted PodcastCreativity and Strategy in Content Marketing with Haus of Bold’s Erin BalsaIn this episode of The Casted Podcast, join host Lindsay Tjepkema as she sits down with content entrepreneur and seasoned marketing leader, Erin Balsa. Discover the invaluable insights Erin gained during her successful career journey, from being a marketing director at The Predictive Index to founding her own business.Erin shares her experiences leading a dynamic content team and building diverse content, including interactive courses, certifications, and engaging documentaries. Tune in to understand how her passion for category creation and thought leadership reshaped her path and inspired her to launch a business centered around...2025-01-2237 minActually, I Can.Welcome to Actually, I Can.What if the voices that say "you can't" and "you shouldn't" are wrong? Actually, I Can. is a celebration of bold choices, courageous journeys, and the deeply personal stories of founders, visionaries, and leaders who dared to defy the doubters and choose "yes" even when the world kept saying "no."This isn’t about growth hacks or formulas—it’s about the raw, human moments that shape real leaders. Host Lindsay Tjepkema sits down with real leaders and digs deep into the grit, grief, and reinvention that turned real dreams into exceptional realities.Whether you're an ent...2025-01-0904 min
After the First MillionWhat I learned about leadership in 2024The journey to building and scaling a successful business is messy, challenging, and full of lessons. In this special episode of After the First Million, we reflect on the most impactful conversations from the past year, highlighting the key themes that define the entrepreneurial journey.A special thanks to our guests who joined us this year:Tiffany Sauder, CEO of Element ThreeDagan Xavier, founder of Label InsightDevin Bramhall, former CEO of AnimalzRich Hagberg, founder of Hagberg Consulting GroupAdam Weber, co-founder of Bluebridge and EmplifySims Foster, co-founder of Foster Supply HospitalityKevin Bailey, co-founder of DreamfuelLindsay R...2024-12-2527 min
Strategy TalksThe B2B Brand Building Strategies Used By Successful B2B MarketersMarketers! As we close out 2024 and plan for 2025, you need to know what B2B brand-building strategies work, right? In this episode of Strategy Talks, you'll find out why 'Human Brands Win'! ★★★★★ Are you grappling with your marketing strategies? Seeking to outperform your competition? You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding. My guests ar...2024-12-0329 min
Revenue RehabHuman-Centric Branding: How Authentic Connections Drive Success This week our host Brandi Starr is joined by Lindsay Tjepkema, Founder of Human Brands Win. Meet Lindsay Tjepkema, a visionary leader reshaping the landscape of human-centric branding and marketing. As the former CEO of Casted, she spearheaded the integration of podcasting and video into effective marketing strategies. Now, through Human Brands Win, she is on a mission to empower brands to prioritize genuine human connections. In this episode of Revenue Rehab, Brandi and Lindsay dive into the transformative power of human-centric marketing. They explore the benefits of shifting away from fear and scarcity mindsets...2024-11-0636 min
growth path#7 - Lindsay Tjepkema: A Walkthrough of ‘Founder mode’ and 2024 Presidential CampaignWe invited Lindsay Tjepkema, Founder of Human Brands Win, 3x CEO, and brand builder, onto pickle juice to discuss several changes during her career, in many roles. Host Andy Culligan and Lindsay covered her current role, personalities of CEOs, and the 2024 Presidential campaign.
➡️ Key topics
- Discomfort for CEOs being at the top
- Explanation of ‘Founder Mode’
- Founders leading from the heart
- 2024 Presidential campaign and women in tech
- Helping Founders bridge the gap between their teams
View Lindsay Tjepkema's Linkedin: https://www.linkedin.com/in/lindsaytjepkema/2024-09-2420 minAfter the First MillionBusiness success and boldly being yourself Lindsay TjepkemaUnderstanding yourself is at the core of successful entrepreneurship.In this episode, Lindsay Tjepkema, former CEO and founder of Casted, shares her mantra of “being boldly yourself” through all the trials and triumphs of leading an organization. She recounts her experience leading a rapidly growing company through economic challenges and shares the delicate balance of maintaining company culture through intense growth.Join us as we uncover the resilience, authenticity, and passion that drove Lindsay to start her next company, Human Brands Win.In this episode, you’ll learn:Authent...2024-08-2141 min
Life of And212: Navigating seasons of major change in a two-career home with Lindsay TjepkemaLindsay Tjepkema is leaving her CEO position at Casted, a company that she’s spent years building and sacrificing for, and moving to Boston to support her husband’s career. Amidst this big life change for her family, she’s taking a break from her big career to focus on creative projects and building a personal brand. While exciting things are on the horizon, it doesn’t mean it’s without anxiety or uncertainty.In this episode, Lindsay shares the courage required to embrace change. You’ll hear Tiffany and Lindsay explore the challenges of maintaining open communicatio...2024-07-2536 min
The Founder-Led Marketing ShowBuilding a $1M+ SaaS around B2B PodcastingLindsay Tjepkema is CEO & Co-Founder at Casted. Casted is an AI-powered podcast and video marketing platform for B2B marketers to grow audience engagement and generate a better quality pipeline.
In this episode we talk about:
- Building a $1M+ SaaS around B2B Podcasting
- How to Start a Podcast from Scratch
- and many more topics.
Lindsay's Linkedin: https://www.linkedin.com/in/lindsaytjepkema/
Casted: https://www.casted.us/
Podcast: https...2024-04-0552 min
Resilient Revenue: Illuminating Pathways To SuccessDiverse Voices, Bold Choices: Lindsay Tjepkema's CMO to CEO JourneyEpisode Summary:Join Lindsay Tjepkema, CEO and co-founder of Casted, as she discusses the nuances of her transition from CMO to CEO, the distinctive challenges she faced, and her passionate pursuit of diversity and inclusion in the workplace. This episode offers a deep dive into the significance of diverse perspectives in driving business success and the resilience required to lead in the tech industry.Key Topics Discussed: Transitioning to Leadership: Lindsay shares her personal experience moving from the role of CMO to CEO/Founder and the unique challenges of each position. Embracing Diversity: Highlighting...2024-03-0740 min
The Hype Within: Journeys of Authentic LeadershipThe Art of Boldly Being You: Leadership Lessons from Lindsay TjepkemaReady to unleash your leadership potential? Book a leadership or executive coaching discovery call today.
Episode Summary:
Join us for a heartfelt chat with Lindsay Tjepkema, the CEO of Casted, on this episode of "The Hype Within." Lindsay opens up about her personal and professional journey, emphasizing how staying true to herself has shaped her path to success. Lindsay discusses the pitfalls of the always-on "hustle culture" and shares the simple yet profound practice of journaling that keeps her grounded. Her stories and insights offer a fresh perspective on leadership—one that val...2024-02-1647 min
Creating The Greatest ShowBuilding Authentic Brands through Podcasts - Lindsay Tjepkema - Creating The Greatest Show - Episode # 064In this episode, Casey chats with Lindsay Tjepkema, CEO and Co-Founder of Casted, a podcast and video marketing platform built for B2B marketers. They discuss the importance of human connection in podcasting, the influence of AI, and the relevance of high-quality metrics in knowing your audience. Lindsay emphasizes the importance of an authentic and audience-focused approach in podcasting, rather than focusing on the host or guest. She also shares some of the challenges and opportunities for creating quality content, and her views on promotions, seasons, and sponsorships in podcasts. Takeaways:Look for ways t...2024-01-0256 min
Recorded Content - Helping B2B marketers use a podcast for content marketingNavigating the Five Stages of Podcasting SuccessIn this episode of Recorded Content, host Ben Decowski engages in an insightful conversation with Lindsay Tjepkema, the CEO and Co-Founder of Casted. Their discussion revolves around the multifaceted world of podcasting and its strategic impact on businesses.The conversation kicks off by diving into the five key stages of podcast maturity, an essential roadmap for any organization considering or currently running a podcast. Lindsay highlights the critical distinction between merely having a podcast and harnessing it effectively to grow brand influence and drive business impact.The heart of the episode lies in their exploration...2023-10-1630 min
The Long GameLindsay Tjepkema (Casted) on Doing More with Less, B2B Podcasting, and Human-Centric MarketingIn this episode, Lindsay Tjepkema, CEO and co-founder of Casted, a podcasting and video platform for B2B marketers discussed the importance of relationships in business, the evolution of B2B marketing, and the value of podcasting as a content format. Lindsay shared her experience running a services consultancy and how it taught her the importance of prioritizing relationships with customers. She also talked about the limitations of current podcast analytics and the need for more meaningful engagement metrics. She explained how Casted aims to provide B2B marketing teams with a platform to publish, syndicate, manage, a...2023-09-2250 minThe Casted PodcastInterpreting Brand Podcasting Data with Keyplay's Adam SchoenfeldReady to revolutionize your brand's content strategy? It's time to unveil the untapped power of podcasts and how they can catapult your business to new heights of influence and thought leadership.In this episode, Adam Shoenfeld and our host Lindsay Tjepkema dive into the world of podcasting and the evolving landscape of content creation for brands. They discuss how young companies can leverage podcasts to tap into expertise, engage with their audience, and establish themselves as thought leaders. Join us as Lindsay and Adam share their insight on the changing dynamics of building a...2023-06-2032 min
Straight To VoicemailHow is AI Transforming B2B Podcasting? [with Casted's Lindsay Tjepkema]AI is taking the world by storm—increasing efficiencies, speeding up processes, and so much more. So how is it impacting creatives, customers, and the market overall? Where do we go from here? So Rachel reached out to Lindsay Tjepkema to ask just that. Lindsay is the Co-Founder and CEO of Casted—the first Amplified Marketing Platform and only podcast solution for B2B marketers—so she knows a thing or two about leveraging tech to create connections. Lindsay says the brands that are more human are the ones who will win. Tune in to hear h...2023-06-0803 min
The Daily BolsterThe Value of Podcasting with Lindsay TjepkemaToday’s podcast is all about podcasting. Meta, right? Lindsay Tjepkema is the CEO and co-founder of Casted, the podcasting solution for B2B marketers. Today, she and Matt dive into the reasons why podcasts are such a great way to get your voice—literally—out into the world. Tune in to hear Lindsay’s tips for starting a podcast as a CEO, setting expectations, asking meaningful questions, and creating human connection. 2023-04-1005 min
AMP: The Amplified Marketing PodcastHow B2B Podcasts Grow Up: Maximizing your showWelcome back to our new series, How B2B Podcasts Grow Up! This time…we’re jumping into Stage 3: Audience Growth. Are you stuck in a spot where you feel like your podcast is a gold mine, but you’re not mining it for all its worth? Is there more you could be doing, but don’t know what quite yet?Your host and CEO of Casted, Lindsay Tjepkema, takes us through ways we can elevate our show to reach its full potential - to grow your audience, podcast team, and content plans surrounding the show...2023-01-3102 min
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!181: How to use a company podcast to get more exposure with Lindsay Tjepkema of CastedYou know how you wish more people knew about your company and products, but they don’t?! One way to fix this is to start a podcast for your company. But it can seem so daunting. Where do you start?Lindsay Tjepkema, co-founder and CEO of Casted explains all this in this weeks episode. Listen in to learn:What could a podcast do for a companyWhat results to expectAs you grow, why the podcast should be at the center of your content strategyAnd, importantly, does she prefer a dive bar or cocktail bar2023-01-1750 minAMP: The Amplified Marketing PodcastHow B2B Podcasts Grow Up: From the BeginningWelcome to our new series, How B2B Podcasts grow up. Join host and CEO of Casted Lindsay Tjepkema as she finds out what makes a podcast good or bad—and, why do some succeed where others fail?As podcast experts, we believe it’s all behind the scenes – everything your favorite podcast did before you even knew it existed. Listen in as Lindsay dives deep with podcast experts from Salesforce and Hubspot share their expertise.Special shoutouts to Megan Collins, Tina Rozul, Conor Wiegmann and Heike Young, and Meghan...2023-01-0303 min
How Leaders Lead with David Novak3 More Questions (Lindsay Tjepkema) with David Novak and Koula CallahanWelcome back to 3 More Questions, an episode series where we continue the conversation that we started last week with our featured guest. On this episode, we're talking about our interview with Lindsay Tjepkema, the Co-founder and CEO of Casted, to learn even more about how to focus on making a human connection in a data-driven world.If you want a simple plan to improve as a leader, you can get one here for free — https://howleaderslead.com/plan2022-12-1909 min
How Leaders Lead with David Novak#113: Lindsay Tjepkema, Co-founder and CEO of Casted – Focus on connectionWell, my guest today is Lindsay Tjepkema, and she is the CEO and Co-founder of a company called Casted. Their whole mission is to help businesses understand the return they’re getting from podcasts and other amplified marketing channels.Now, clearly you and I both love podcasts. And so does Lindsay. For her, they forge a connection like nothing else can. Every marketer needs to find ways to connect with customers on that human level.And so does every leader. When you focus on con...2022-12-1540 min
Masters of MarketingUsing Amplified Marketing to activate and attribute audio & video content - with Lindsay TjepkemaCasted is the first Amplified Marketing Platform and the only audio and video podcast solution designed for enterprise marketers. Casted’s platform empowers B2B companies to activate, amplify, and attribute audio and video content while increasing brand awareness, driving lead generation, and bolstering customer engagement. Casted’s customers include Salesforce, PayPal, HubSpot, Drift, and ZoomInfo. Based in Indianapolis, the company is backed by Revolution Ventures, High Alpha Capital, Elevate Ventures, Tappan Hill Ventures, and more.
Tune in to hear how your company can use unique marketing approaches to differentiate!
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Guest: Lindsay Tjepke...2022-12-0520 min
From The Basement UpLindsay Tjepkema - CastedLindsay Tjepkema is the CEO & Co-Founder of Casted, the only amplified marketing platform, and is where we host our very own podcast! Lindsay has an extensive background in marketing, is passionate about women in leadership and workplace culture, is a podcast host and speaker, and is a mother of 3 boys. Lindsay started her company just before the pandemic hit; what a time 😅. Today, she takes us through her journey as a marketing leader turned CEO and Co-Founder of a company. She shares how she put her vision into play and where she hopes to take Casted in the...2022-11-2229 min
Growing Tech Fast - The Org3D PodcastGrowing Tech Fast - The Org3D Podcast - Lindsay TjepkemaIn this episode, Org3D's Connor Hey speaks to Lindsay Tjepkema, CEO and co-founder of Casted!
You'll find out about what it takes to scale a tech startup and how the journey has unfolded so far. Make sure you add your comments below and hit subscribe if you'd like to keep in the loop with other episodes.
Org3D recruit for Fast Growth Tech companies, anywhere in the world. If you're looking for sales, marketing or tech candidates at your tech startup - use Org3D to help you recruit talent.
#GrowTechFast #Recruitment #Tec...2022-11-0425 min
Stacking Growth | The B2B Marketing PodcastS2 E58 - The 5 Stages of Building a Revenue-Driving Podcast | Lindsay TjepkemaMost marketing teams know that building a successful podcast involves more than just building an audience: that podcast and the audience it serves need to, eventually, contribute to actual revenue dollars. But a lot of podcasters fall into the trap where they get wrapped up in vanity metrics or don't have a mapped-out strategy to turn a podcast into a revenue-driving marketing tool. In this episode Tory and Matt welcome Lindsay Tjepkema, Co-Founder and CEO of Casted. They discuss the 5 stages of building a revenue-driving podcast with what Lindsay calls The Amplified Marketing Maturity Curve.
2022-10-2740 min
The Leadership Project Podcast069. Find Your Voice and Lead with Lindsay Tjepkema💭 In today’s global community, how can you ensure that your own voice stands out above the rest? How do you create your unique brand of leadership that will leave a lasting legacy and genuinely foster connection?Lindsay Tjepkema, CEO and co-founder of Casted, the first Amplified Marketing Platform and the only audio and video podcast solution designed for enterprise marketers, is our guest on today's episode. Lindsay discusses how to adapt business practices in the face of a pandemic, how to create compelling content, what it means to provide value, and most importantly, how to cr...2022-08-1755 min
Life of And081: Prioritizing Careers, Relationships, and Family with Lindsay TjepkemaWhat happens when you have the “ands” of marriage to a partner with a successful career, multiple kids, and owning a startup on your own? How do you keep things afloat, let alone find meaning and the depth along the way? Lindsay Tjepkema, co-founder and CEO of Casted, joins Tiffany to talk about finding encouragement, growth, and meaningfulness in a 2-career and multiple-kid family.They discuss their similar paths in life, and what they wished they would have known sooner in their journeys. Owning a business, being a mother, and being an intentional spouse are all rewarding thin...2022-05-2631 min
Podcast Junkies - Storytelling Interviews & Conversations with Podcasters Podcasting PassionatelyLindsay Tjepkema - Making a Podcast the Nucleus of Your Marketing StrategyEpisode SummaryLindsay Tjepkema is the CEO and co-founder of Casted, the first Amplified Marketing Platform and the only audio and video podcast solution designed for enterprise marketers. Today, Lindsay and Harry touch on adapting business practices in the midst of a pandemic, how to create compelling content, and what it means to provide value and enhance the podcasting industry for B2B marketers. Lindsay shouts out mentors who have helped shape her career arc and what Casted looks for in prospective clients. Episode SponsorFullCast – https://fullcast.co/Key Takeaways2022-05-2553 min
The DigitalMarketer PodcastActually Seeing Results from Repurposing Your Content with Lindsay TjepkemaThere’s a reason why every enterprise seems to have a podcast these days. Actually, there are a lot of reasons. In today’s bite-size episode, host Mark De Grasse sits down with Lindsay Tjepkema, CEO and co-founder of Casted, to talk about using podcasting as a b2b marketing strategy. “People are made for connection,” Lindsay says. “It’s a basic human need which makes it a business need, because we’re trying to be more human. When you have an interesting conversation and invite people to listen in on it, people enjoy that.” And the great thing...2022-02-2131 min
The DigitalMarketer PodcastActually Seeing Results from Repurposing Your Content with Lindsay TjepkemaThere’s a reason why every enterprise seems to have a podcast these days. Actually, there are a lot of reasons. In today’s bite-size episode, host Mark De Grasse sits down with Lindsay Tjepkema, CEO and co-founder of Casted, to talk about using podcasting as a b2b marketing strategy. “People are made for connection,” Lindsay says. “It’s a basic human need which makes it a business need, because we’re trying to be more human. When you have an interesting conversation and invite people to listen in on it, people enjoy that.” And the great thi...2022-02-2126 min
Code Story: Insights from Startup Tech LeadersS6 Bonus: Lindsay Tjepkema, CastedLindsay Tjepkema is married with three kids, living in Indianapolis. Her children are all boys, and she lovingly describes them more like bear cubs, that don't actually walk anywhere, they just kinda roll around and growl. They've been known to have many a family night playing Mario Kart or watching avengers movies.Lindsay has been a B2B marketer for over 15 years. While working in the space, she wanted a platform to help her maintain, manage, and make the most of audio and video content made for her company. When she looked around for a solution, she...2022-02-0327 min
The Virtual CMOHow to Harness the Power of Podcasting for Your Business with Lindsay TjepkemaIn episode 112, host Eric Dickmann interviews Lindsay Tjepkema. Lindsay is a business leader, speaker, podcaster, and CEO & Co-Founder of Casted- the first and only amplified marketing platform.With more than 15 years of experience in B2B marketing, Lindsay is a dynamic leader who has had tremendous success building and growing marketing teams on a local and global level. After launching a branded podcast for a global marketing tech company, Lindsay realized her passion for authentic conversations. This passion led her to founding Casted.Aside from brand marketing, Lindsay is passionate about women empowerment, strong workplace...2022-01-1732 min
No Milk No SugarAmplified Marketing & the Art of Human Connection, with Casted's Lindsay TjepkemaToday we talk to the OG of business podcasting and amplified marketing herself, Lindsay Tjepkema. Lindsay is a B2B marketer-turned-first-time-CEO, and co-founder of Casted, an original audio and video content marketing platform. In our season 1 No Milk No Sugar finale, Lindsay shares with us the secrets to maintaining a tight-knit culture, going from team member to executive, and the secret sauce that is “amplified marketing."2021-12-3045 min
The Business SphereEpisode 257 Lindsay Tjepkema | Content Amplified“The leader with the most empathy wins.”Lindsay Tjepkema is the CEO and co-founder of Casted, which is a content marketing strategy platform that delivers amplified profits marketing system through audio and video content. Before founding Casted, Lindsay was a B2B marketing leader of a SAAS company where she accumulated 15 years of experience in the industry.“I set out to be the change that I wanted to see.”Lindsay believes that there is power in conversation and in sharing and telling stories. In Casted, she leads teams and helps companies sell their stories...2021-12-2931 min
Business is HumanHuman Connection in The Workplace with Lindsay TjepkemaLindsay Tjepkema is back for part two of her podcast takeover! Last week's conversation with Lindsay and Rebecca continued even after the mic was off, which made them realize they had to bring Lindsay back for part two. Listen now as Lindsay and Rebecca talk about how we can all be more human in our day-to-day conversations at work.2021-12-1025 minBusiness is HumanBusiness is Human with Lindsay TjepkemaThis week on The Badass Women's Council, we put Rebecca in the hot seat as Lindsay Tjepkema takes the reigns as the interviewer. Lindsay is the CEO and Co-Founder of Casted, the Amplified Marketing Platform, and was part of the Stand Tall in Your Story event. Today's episode focuses on the business is human framework and how the human element makes everything thrive. Please tune in for an insightful discussion on how we can do better as humans, emotionally, personally, and socially, for ourselves and others. 2021-12-0326 min
The Digital Agency Growth PodcastLindsay Tjepkema on Driving Sales by Repurposing ContentWe utilize podcasting as an audio content strategy for our own business growth. It’s something of a trend where more and more agencies are utilizing audio and video platforms and content strategies to market to their ideal clients. That’s why episode 109 of The Digital Agency Growth Podcast is about the benefits of repurposing content with Lindsay Tjepkema! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Lindsay Tjepkema is sharing the importance of leveraging audio and video compon...2021-12-0131 min
Thrive LouD with Lou DiamondCASTEDLindsay Tjepkema is the CEO and co-founder of Casted, the first Amplified Marketing Platform and the only audio and video podcast solution designed for enterprise marketers. With more than 15 years of experience in B2B marketing, including agency roles, leading brand marketing teams, and even running her own consulting agency, she’s a dynamic leader who’s had tremendous success building and growing marketing teams on a local and global level. After launching a branded podcast for a global marketing tech company, Lindsay realized her passion for growing brands through authentic conversations. This led her to f...2021-10-2822 min
Fuse ShowEP. 28 - The Next Generation of Content MarketingHow audio and video content are shaping the future of sales and marketing
Lindsay Tjepkema is the CEO and co-founder of Casted, the first amplified marketing platform and only B2B podcasting solution. With more than 15 years of experience in B2B marketing, she’s a dynamic leader who’s had tremendous success building and growing marketing teams on a local and global level. After launching a podcast for a global Martech SaaS enterprise, Lindsay saw the immense opportunity for brands in podcasting and a huge void in the tech landscape with the lack of software to supp...2021-10-0841 min
The Content Cocktail HourThe Future of Content Marketing fireside discussion from our launch day event
In this episode we bring you the fireside discussion, "The Future of Content Marketing" that we hosted on the launch day of The Juice. High Alpha Partner, Kristian Anderson facilitates a conversation between Lindsay Tjepkema (CEO, Casted), Holly Enneking (VP Marketing, Lev), Devin Bramhill (CEO, Animalz), and Jonathan Gandolf (CEO, The Juice) about how we can push B2B marketing forward. Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Lindsay:| Twitter | LinkedInFollow Holly: | Twitter | LinkedInFollow Devin: | Twitter | LinkedIn
2021-09-2700 min
Martech Zone InterviewsLindsay Tjepkema: How Video and Podcasting Have Evolved Into Sophisticated B2B Marketing StrategiesIn this Martech Zone Interview, we speak to co-founder and CEO of Casted, Lindsay Tjepkema. Lindsay has two decades in marketing, is a veteran podcaster, and had a vision to build a platform to amplify and measure her B2B marketing efforts... so she founded Casted! In this episode, Lindsay helps listeners understand:
* Why video and audio are critical to B2B marketing strategies
* How technology is providing businesses with the means to edit, publish, and amplify that content
* An overview of Casted and how their ability to amplify and measure the impact of rich media B2B content marketing
...2021-06-0423 min
How I Raised It - The podcast where we interview startup founders who raised capital.Ep. 200 How I Raised It With Lindsay Tjepkema Of Casted.usProduced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Lindsay Tjepkema of Casted.us, an audio and video podcast product aimed at B2B marketers.
In this episode, Lindsay shares tips for leveraging podcast content, tips for distributing and measuring content, spinning Casted out of a venture studio, cultivating relationships in between rounds, successful elements of her investor pitch, next-gen content marketing and more.
The Company raised $7 million in Series A funding led by Revolution Ventures. Previous investors High Alpha Capital, Elevate Ventures and...2021-05-2630 min
FoundLindsay Tjepkema, CastedAs a career marketer, Lindsay Tjepkema was used to trying a lot of different strategies and seeing what works. She started to see one type of marketing consistently paying off, however — particularly for B2B brands. That's how she came up with the idea for Casted, a B2B podcast platform that makes it easy technically and in tiers of content for enterprise companies to create their own podcasts to reach their clients and potential customers.Links for this episode:
Casted
Casted raises $7M to scale its B2B podcast platform
Lindsay Tjepkema on Twitter
Co...2021-05-2151 min
B2B NationPodcast Marketing Strategies for 2021In this episode of B2B Nation, we talk to Lindsay Tjepkema, CEO and co-founder of Casted, about using podcasts as part of your content marketing strategy.
If you’re considering launching a podcast for your B2B brand, or if you want to improve the podcast you’re currently creating, Lindsay has some tips for you. Our conversation covers how to create a compelling podcast for your audience, as well as how to make your show an effective part of your content marketing mix.
Episode Guide
1:44: Lindsay’s first “podcast moment”
3:48: Wh...2021-05-1128 min
The Full Potential Podcast by Nick Wagner Sr.Full Potential Podcast - Season 4, Episode 16 - Lindsay TjepkemaSeason 4, Episode 16 features an amazing women entrepreneur named Lindsay Tjepkema. Lindsay is the CEO and co-founder of Casted. Casted is the only podcast marketing platform built to give marketers a true return on effort through access, amplification, and attribution of their brand podcasts and related content.Lindsay shares her career journey with us including how she ended up in the marketing, communications field and her big decision to leave her job to start Casted. We also discuss how podcasts changed her career.To connect with Lindsay, visit her LinkedIn.To learn more about...2021-04-2736 min
Mads Singers Management PodcastMSMP 91: Lindsay Tjepkema on Growing in a PandemicWhile many people struggled to survive when the Covid-19 pandemic began (and continued), Lindsay Tjepkema and her team at Casted have had a very different problem: managing growth. The company is only two years old and half of that has been in the middle of a series of lockdowns and restrictions that no one ever planned for. But while Casted entered the pandemic in March 2020 with 10 team members, they now have 20.Casted is an amplified marketing platform that helps enterprise B2B marketing teams harness the power of audio and video content as the centerpiece of their co...2021-03-3134 min
Digital Marketing Masters Podcast157 - B2B Podcasts with Lindsay Tjepkema from CastedHow B2B marketers can use podcasts in their overall marketing strategies to create a cohesive, relevant, and engaging customer experience and drive revenue.
After 15 years in B2B marketing, Lindsay left her role as a marketing leader at a global SaaS enterprise to start Casted, the first Amplified Marketing Platform - and the ONLY podcasting solution for B2B Marketers.
Casted: https://Casted.us
Casted Podcast: https://Podcast.casted.us
Casted Lookbook: https://Casted.us/lookbook
Digital Marketing Masters Podcast: https://hookseo.com/podcast2021-03-1034 min
UpTech ReportGetting Comfortable Being Uncomfortable | Lindsay Tjepkema from CastedLindsay Tjepkema has drawn a straight line from A to B—to B2B. She’s spent her entire career in marketing. She has a Master’s degree in Integrated Marketing and has spent over fifteen years in B2B marketing, including leading the marketing teams at enterprise SaaS companies. It was in this role she discovered a lack of resources for B2B podcasting, so she set out to co-found her own company, Casted, a decision she doesn’t regret. “It's been a wild, amazing rocket ship journey,” she says. “And I wouldn't have it any other way.” 2021-03-0911 minUpTech ReportMaking the Most of Your B2B Podcast | Lindsay Tjepkema from CastedPodcasting has become an important marketing tool—it helps establish businesses as knowledgable and insightful, it shares important industry information with key audiences, and offers a deeper opportunity for engagement. But when Lindsay Tjepkema started a podcast, as the lead marketer for a large enterprise global SaaS business, she couldn’t find the tools she needed to collaborate, gauge metrics, create clips to share in social network streams, and ultimately demonstrate the value and effectiveness of her efforts. So she left the company to found Casted, a tech startup that offers a full podcasting solution for B2B...2021-02-2612 minBusiness is HumanWhy Reflection and Connection Is So Important with Lindsay TjepkemaBeing vulnerable to connect with others is hard to show. Taking the time to reflect on what you need, then allows you the opportunity to connect with others as well as living to your fullest potential. Rebecca and Lindsay share their story on how taking a risk to reach out to a complete stranger from a podcast show has allowed them to reap the rewards in not just friendship, but through all facets of their career and growing personally.
MasterClass - https://wethrive-3.hubspotpagebuilder.com/in-search-of-excellence2021-01-2238 min
Actionable Marketing PodcastAMP 215: How to Retain an Engaged Audience by Treating Content Like a Carousel With Lindsay Tjepkema From CastedHow can marketers retain an engaged audience? Treat content like a carousel by getting people to come back for unique value from you and your brand. Today’s guest is Lindsay Tjepkema, CEO and co-founder of Casted—the first and only B2B marketing platform for brand podcasts. Lindsay knows what it takes to build, grow, and retain an audience. Some of the highlights of the show include: Podcast: Opportunity to connect with audience and sales by providing content Marketing Channels: Leverage content for podcast business to amplify voices Content Challenges: Underwhelming acces...2020-12-1526 min
Tech QualifiedKicking Podcasting Into High Gear with Lindsay TjepkemaLindsay Tjepkema has spent her career in marketing, usually on branded content and improving customer experiences. She wanted to broaden her reach and explored using audio content as a content marketing strategy. However, in her previous role at a technology company, she found that the technology for marketing with the spoken word was pretty deficient. While many pieces of the puzzle existed for podcasting, nothing existed to pull all the pieces together. Lindsay wanted to create a new way of using the podcast as part of a content marketing strategy. Thus, Casted was born.This epi...2020-12-0230 min
Founders Forward PodcastHow to Start a Podcast with Lindsay Tjepkema, Founder of CastedWhat You Can Expect to Learn from Lindsay:Why invest in a podcast at your company?How to measure podcast success, find the right guest, and create great content.Leverage podcasting for board meetings and product launches.How Lindsay approached fundraising and why she actually liked it.How to set boundaries and balance with work.The importance of conversation and connection.We created the Founders Forward Podcast to learn from people like Lindsay. For the founders out there debating a podcast (or alternative media type), Lindsay is a great guide to lean on and listen to. As y...2020-11-2535 min
The Long & Winding Road - The Thrill and Heartache of Business LeadershipE016 - Being seen & being heard with Lindsay TjepkemaLindsay grew up with an eye on the limelight... and now she makes a living helping companies find their own limelight.
Join me as I chat with the extraordinary entrepreneur who is forging ahead with the world's first podcast centric marketing agency.2020-10-2239 min
Lights, Camera, GrowMaking Content Marketing Easy Again (With Lindsay Tjepkema, Casted)B2B (Business to Business) marketing is boring. Always has been. In an industry that has long been successful by “playing it safe”, B2B companies have been able to thrive in a world of suit jackets and old-school professionalism. However, as millennials have overtaken the majority of the workforce, B2B marketing strategies are having to evolve. These businesses write blogs, create videos, post on social media, record podcast episodes, manage their PPC campaigns, develop their website, and on, and on, and on… (all while optimizing it for SEO).Lindsay is here to help. Lindsay Tjepkema is the CEO & Foun...2020-10-0800 min
How the Fxck - Marketing PodcastEp. 19: Lindsay Tjepkema on putting a B2B podcast at the heart of your content engineThinking of starting a podcast for your company? This is the only podcast you'll need to get started.This week's guest is Lindsay Tjepkema, an experienced marketing leader and founder of Casted.Lindsay was VP of Content at Emarsys when she first saw the opportunity that podcasting presented in the B2B space.A podcast can be the fuel behind a powerful, focused content engine. Think about it, just one podcast recording with one of your prospective clients can be turned into: A transcript Multiple blog...2020-09-2029 min
How the Fxck SEO PodcastEp. 19: Lindsay Tjepkema on putting a B2B podcast at the heart of your content engineThinking of starting a podcast for your company? This is the only podcast you'll need to get started.
This week's guest is Lindsay Tjepkema, an experienced marketing leader and founder of Casted.
Lindsay was VP of Content at Emarsys when she first saw the opportunity that podcasting presented in the B2B space.
A podcast can be the fuel behind a powerful, focused content engine. Think about it, just one podcast recording with one of your prospective clients can be turned into:
A transcript
Multiple blog posts
An eBook
5 audiograms to post...2020-09-2029 min
Marketing Spark (The B2B SaaS Marketing Podcast)Lindsay Tjepkema: The Power of Podcasting for B2B Thought LeadershipCreating valuable,and interesting content is a huge challenge for B2B companies.
There is so much competition that standing out is really difficult.
Lindsay Tjepkema, CEO with Casted, says that podcasts are the way that B2B companies can create content that resonates.
Podcasts offer companies the ability to connect with experts (customers, employees, analysts, media, investors) to have conversations that deliver amazing insight and information.
These conversations can, of course, be turned into podcasts. But, as important, they offer great content for blog posts, eBooks, social media, and sales c...2020-09-1515 min
Business is HumanWeek 7 - How to Boldly Be Yourself (Lindsay Tjepkema's Story)The world needs us to boldly be ourselves. Oftentimes, we don't have the confidence to believe in ourselves and our talents. We listen to other people’s opinions of our lives before we listen to our own opinions, our own intuition, and our own ideas. To own our uniqueness, we must be courageous and confident. Once we shed the expectations others have set for us, we allow ourselves to be ourselves, and we find our meaning and purpose.
In this week’s episode, we will listen to Lindsay Tjepkema — CEO and founder of Casted — as she tells us the story of how s...2020-09-0416 min
The Improvement Nerds PodcastEpisode 27 - Nerding Out About Authentic Connections with LindsayTjepkemaIn Episode 27 I nerd out with Lindsay Tjepkema about the importance of making authentic connections as a leader, as a business, and as a brand. In this episode Lindsay shares strategies on how leaders and organization's can establish trust while building a strong relationships that will drive engagement and loyalty.
Lindsay Tjepkema is the CEO and co-founder of Casted, the first and only marketing platform built around branded podcasts. With more than 15 years of experience in B2B marketing, including running her own consulting agency, she’s a dynamic leader who’s had tremendous success building and...2020-08-231h 05
Rethinking CommunicationEp 4: Lindsay Tjepkema | In all things, ask who is it for and why are you doing it?Lindsay Tjepkema is the CEO and Co-Founder of Casted (https://casted.us/), a B2B podcasting platform. Getting Casted off and running is a bit of a unique story since Lindsay rose through the marketing ranks to become CEO rather than through the more traditional sales or operations routes. Lindsay's perspective is further heightened since she is a female CEO in the male-dominated B2B tech space, and understanding her experience is a critical viewpoint that needs to be heard. She's obviously a true believer in the power of podcasts, and as...2020-08-1050 min
Tech Marketing TrendsHow to succeed with B2B content marketing using podcasting - Lindsay TjepkemaLearn how podcasting can help you succeed with your B2B content marketing together with Lindsay Tjepkema, CEO and CO-founder of Casted. You will get tips about how to start and maintain a B2B podcast and learn about the biggest challenges and how to overcome them.
If you want to know more or get in touch with Lindsay and Casted, you find more info in the links below:
https://casted.us/
https://twitter.com/gocasted?lang=en
https://twitter.com/castedlindsay?lang=en
2020-07-0225 min
Leading Through the Enneagram PodcastBoldly Be Yourself with Lindsay Tjepkema (Type 3)For all you Type 3's or those that work or live with 3's, here is what a healthy 3 can look like. She's boldly being herself in the wild world and she's killing it!
Lindsay Tjepkema is the CEO and co-founder of Casted, the first and only marketing platform built around branded podcasts. With more than 15 years of experience in B2B marketing, including running her own consulting agency, she’s a dynamic leader who’s had tremendous success building and growing marketing teams on a local and global level. After launching a branded podcast for a global mark...2020-04-1530 min
B2B Growth#WhyPodcastsWork 21: 3 Tips You MUST Know Before You Start a B2B Podcast w/ Lindsay TjepkemaYou’ve probably noticed … podcasting isn’t coming. It’s here. Why is podcasting so big? And exactly how does it benefit the B2B space, specifically B2B sellers and marketers? Great questions. Lindsay Tjepkema has great answers. She has years of experience in marketing and branding with HUMANeX Ventures, Maestro, Emarsys, and her own company, Blueprint Marketing (just to name a few). She also hosted her own podcast at Emarsys called Marketer + Machine podcast. While she was hosting, it dawned on her — podcasting is a huge opportunity for marketers. But it can be challengin...2020-03-2000 min
MomnesiaIt's Like Someone Cleaned A WindowToday’s episode wraps up season two of Momnesia. We heard from fourteen amazing women, each one giving us a glimpse into their motherhood journey with vulnerability and authenticity. This season was marked with stories of postpartum depression, loss, and grief, but also new life, healing, and hope. We hope you enjoyed listening as much as we enjoyed capturing these stories. And what better way to end season two than with the queen of podcasting herself, Lindsay Tjepkema. Lindsay is the CEO and co-founder of Casted, the first and only marketing platform built around branded podcasts. With more...2020-03-1649 min