Shows
More Than A BrandThe R.I.S.E. Method: Revolutionizing Customer Experience with FlowLabAutomate to Elevate: How Flow Lab is Revolutionizing Customer Journey AuditsIn this episode of More Than a Brand, host Lindsay Tramel-Jones reveals how she transformed her labor-intensive customer journey audits into an automated SaaS product called FlowLab. She walks through her journey from manually conducting audits that took up to 10 hours, to identifying common patterns, and finally, creating a diagnostic tool that leverages AI to provide actionable insights in minutes. Lindsay introduces her RISE methodology (Research, Innovate, Strategize, and Evolve), which forms the backbone of Flow Lab, allowing service providers to identify and fix revenue leaks...2025-08-0918 minMore Than A BrandThe Art of Retention: Ken Rapp on Keeping Customers HookedThe Art of Post-Sale Customer Engagement with Ken RappIn this episode of More Than a Brand podcast, host Lindsay Tramel-Jones interviews Ken Rapp, the co-founder of Blustream. The discussion revolves around the importance of post-sale product experiences and how Blustream helps brands transform their customers into loyal advocates. Ken shares insights on Blustream’s journey from creating sensors for guitars to developing sophisticated customer engagement solutions. The conversation also delves into Ken's personal interests, such as playing guitar and water skiing, adding a personal touch to the entrepreneurial dialogue. Ken emphasizes the use of AI...2025-07-2123 min
Founders FutureFrom Army Uniform to CX Disruptor: Lindsay Tramel-Jones’ Unconventional JourneyIn this episode of Founders Future, host Ammar Elm sits down with Lindsay Tramel-Jones, Army veteran and founder of Fierceified Creative & Consulting, to explore how she’s transforming customer experience (CX) for purpose-driven brands. Lindsay shares her journey from military service to entrepreneurship, sparked by a moment of discrimination that made her realize the need to carve her own path. She breaks down Fierceified’s unique "Bold Power CX" framework, which blends empathy, data, and storytelling to help scaling founders and nonprofits design authentic, high-converting customer journeys—without losing their humanity in the process.Lindsay opens up about...2025-06-2723 minMore Than A BrandAI and Empathy: Stephen Sakachs on Revolutionizing MarketingIn this episode, we dive into a conversation with Stephen Sachs, founder of Zero Company and co-founder of AICMO. Stephen discusses the essence of his identity beyond titles, emphasizing the importance of empathy and love in our systems. He introduces The Bliss Method, which stands for "build love into scalable systems," and shares his vision of transforming random acts of kindness into a more systematic approach that fosters continuous empathy and compassion. Stephen reflects on the natural maturation process of empathy and how it evolves as we grow, encouraging listeners to integrate love into their personal and professional lives. 2025-05-1330 minMore Than A BrandThe Youngest Sibling Advantage: How Jose Dominguez Built His Branding AgencyWelcome to the More Than a Brand Podcast! In this episode, host Lindsay Tramel-Jones sits down with Jose Dominguez, the founder of Alta, to explore the intersection of personal growth and branding. As our first male guest and a proud Mexico native, Jose shares his journey from a traditional 9 to 5 to launching his own branding agency.Join us as we dive into:Jose's background and how being the youngest of four siblings shaped his entrepreneurial spirit.The transition from New York City to Chicago and how it...2025-04-0118 min
More Than A BrandBuilding Community in Fashion: The Heart Behind Michelle MaeThe Journey of Ashley Lacer and Michelle Mae: A People-First Approach in FashionIn the latest episode of the More Than A Brand Podcast, host Lindsay Trammell-Jones interviews Ashley Lacer, the founder of Michelle Mae, a fashion brand dedicated to providing stylish and comfortable clothing for women of all sizes. Ashley's journey is not just about building a successful business; it's about creating a positive impact on the lives of others, particularly women entrepreneurs.The Heart Behind the BrandAshley emphasizes that her identity extends beyond her roles as a business owner, wife...2025-03-1818 min
Social Media CX PodcastBalancing AI & Human Touch: How to Automate CX Without Losing Trust with Lindsay Tramel - Jones Discover why social care is the secret sauce to your brand's CX strategy. We're talking eye-popping stats, case studies that inspire, an actionable insights to transform how you engage with customers online. If you're ready to take your social care to the next level, read our report and let's turn conversations into unforgettable experiences -together.—----AI and automation can transform customer experience (CX)—but only when done right. If brands rely too much on AI, they risk losing the human connection that builds trust and loyalty.In this episode of The Social Media CX...2025-03-0527 minMore Than A BrandFrom FOMO to AI: Customer Experience Predictions to Watch in 2025Customer expectations are changing, and it’s time to keep up. In this episode of More Than a Brand, we’re diving into the five most impactful CX trends for 2025. We’re talking about:Writing copy that’s concise, convincing, and cuts through the noise during the purchase phase.Balancing short-form and long-form content to create awareness and close sales.Saying goodbye to fake urgency and hello to smarter, more authentic pricing models.Leveraging AI as a powerful tool for personalization and problem-solving while keeping the human connection alive.Crafting retention strategies that meet customers where they are, ensuring...2024-12-2511 min
The Bigger Braver Life ShowHolistic Health & Success with More Than a Brand PodcastSend us a textHello! In today's episode, we're doing something a little different! I share a recent interview I had the pleasure of giving conducted by Lindsay Tramel-Jones for her podcast More Than a Brand. Lindsay has been a guest on the show before (Season 1, episode 10) and when she invited me on her podcast, I was more than excited! I love how the interview turned out. There are so many gems we uncovered, I wanted to share them on this podcast too! In this episode, we cover:How I m...2024-07-3031 minMore Than A BrandSeason Finale: Angie Jordan Takes Over and Interviews LindsayIn the podcast episode, Angie M. Jordan takes over More Than a Brand and interviews Lindsay so the audience can get to know her more. Lindsay and Angie discussed the importance of being authentic and transparent about struggles and imperfections. Lindsay shared personal stories about her journey, including mistakes she made in her business, like forgetting to print addresses on wedding invitations. Despite the mishap, Lindsay highlighted the valuable lesson she learned from the experience - the importance of having a process and being organized to avoid similar mistakes in the future.The conversation emphasized that everyone...2024-07-1940 minMore Than A BrandHolistic Approaches to Health and Success with Angela Williams In the podcast episode featuring Angela Williams, the discussion sheds light on the significant impact of mindset on one's brand, particularly during a transition from a neutral role to a personal brand. Angela shares her personal journey of transitioning from a psychotherapist, where she maintained a neutral presence, to a personal brand where visibility and sharing opinions were crucial.Transition Challenges: Angela's experience exemplifies the challenges individuals face when moving from a behind-the-scenes role to becoming the face of their brand. The shift required her to step out of her comfort zone, share her values, beliefs, and opinions...2024-07-1229 minMore Than A BrandThe Journey of Self-Discovery with Patrice BrownIn this episode of "More Than a Brand," I had the pleasure of hosting Patrice Brown, a master stylist and colorist, who I fondly refer to as the "abstract visionary." This episode marks a special occasion as it is our first time recording in person with two people in the same room.We began by discussing Patrice's unique approach to hairstyling and her commitment to educating her clients about proper hair care. Patrice shared her journey of self-discovery, emphasizing the importance of identifying who she is beyond her professional titles. She spoke about her healing process, which...2024-06-2834 minMore Than A BrandA Lesson from my Auntie: Wellness, Family, and FeistinessIn this episode of "More Than a Brand," I had the pleasure of sitting down with someone incredibly special to me, Veronica Jackson—my Aunt Runt. We delved into her life beyond the titles of mother, sister, and grandmother, exploring who she is at her core. Aunt Runt shared her journey of self-discovery and wellness, emphasizing the importance of staying active and maintaining a healthy lifestyle, even at the age of 68.We discussed her daily routines, which include going to the gym, hiking, and attending the Stretch Lab. She also talked about her love for plants, a pa...2024-06-1422 minMore Than A BrandTransforming Lives Through Fashion: Insights from Brandi JohnsonIn this episode of "More Than a Brand," I had the pleasure of speaking with Brandi Johnson, a renowned style expert who has made a significant shift from a career in education to becoming a stylist. Brandi shared her journey, starting as an executive in the learning and development field, focusing on education reform for Black and Brown children, to becoming a style and body image coach.Brandi emphasized the difference between fashion and style, explaining that while fashion is an industry-driven by trends and consumption, style is personal and a form of self-expression. She attributes her...2024-06-0731 minMore Than A BrandBalancing Passion and Purpose: Insights from Dr. Monica CoxOn this episode of More Than a Brand, Dr. Monica Cox discusses her identity beyond her professional titles, describing herself as complex and busy. She highlights her passion for equity, social justice, and inclusion, emphasizing the importance of clear policies to prevent harm from unjust practices. Dr. Cox reflects on how her focus on equity has been a consistent theme in her life, shaped by various experiences rather than a single defining moment.Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/...2024-05-3120 minMore Than A BrandBeyond the Copy: Jacq's Transformation into a Creative ConnoisseurIn this episode of "More Than a Brand," I had the pleasure of sitting down with my dear friend and creative powerhouse, Jacq, also known as the copy whisperer. Jacq shared insights into her multifaceted career, which spans from professional cooking to copywriting, and how her creative endeavors extend into painting, directing, and even hosting dinner parties.Jacq opened up about her journey from being labeled merely as a copywriter to embracing a broader identity that encapsulates all her creative talents. She discussed the transformative nature of her work with clients, emphasizing the importance of authenticity and...2024-05-1734 minMore Than A BrandFinding Your Why: Renee Nicole's Journey in Marketing and LifeIn this episode of our podcast, we had the pleasure of hosting Renee Nicole, the marketing maven behind Renee Nicole Global. Renee shared her unique perspective on life and business, emphasizing the importance of reflection in both personal and professional growth.Renee opened up about her journey, revealing how she constantly questions the 'why' behind actions and decisions, which has significantly shaped her approach to business and life. She discussed the challenges of adhering to traditional paths and the liberation found in questioning established norms.A significant part of our conversation revolved around Renee's...2024-05-1035 minMore Than A BrandThe Tenacious Spirit: Laura Gregory's Path to Mindset MasteryLaura Gregory, the founder of Laura Speaks Life is a forward thinking, spirit-led mindset coach that is teaching entrepreneurs who desire to leave their 9-5 how to shift their mindset and reach their goals. In this inspiring episode of More Than a Brand, I had the pleasure of speaking with Laura Gregory, a Mindset Coach and the founder of Laura Speaks Life. Laura shared her journey of becoming an "overcomer" and a beacon of hope, inspiring others to rise above their challenges. She emphasized the importance of mindset in achieving one's goals and how she never let...2024-05-0315 minMore Than A BrandHealing, Hustling, and Juicing: The Tiffany Ellis Way to EntrepreneurshipTiffany Ellis is the owner of G Ann's juices, a raw juice company located in Atlanta, GA. Her company is changing the relationship that people have with raw juices by providing them with an option for people that don't the taste of vegetables, but know they need them.In this episode we discuss her journey to self-discovery beyond titles and accomplishments. She shares her creative nature, love for speaking, inspiring others through authenticity, and the value she places on relationships. Tiffany emphasizes the importance of honesty and doing your best and how that has influenced her way...2024-04-2628 minMore Than A BrandHow Being Exactly Who You Are Makes You Irreplaceable With Angie M JordanIn this episode I have the pleasure of chatting with my very own podcast producer, Angie M Jordan. Angie is the owner of Podcast Launch Bestie a podcast production and marketing company, and she has been in the online marketing space since 2008. We chat about who Angie is behind her brand, and also how being her most authentic self in her business has led to building a solid and recognizable brand, and how having a strong brand is key, especially in times where there are so many options or the market is struggling. In...2024-04-1938 minMore Than A BrandThe Essence of Connection: Revealing the Personal Side of BusinessWelcome back to season four of More Than The Brand! We're kicking off this season with a fresh perspective, inspired by the market's shift towards wanting to know the people behind the brands they support. A prime example of this shift is the reaction to Beyonce's haircare line, Sacred, which sparked discussions about the importance of personal connection with a brand.This season, we're diving deep into the stories of entrepreneurs who've chosen to align their brands with their personal identities. We'll explore their journeys, the decisions they've made to prioritize authenticity, and the impact it has...2024-04-1208 minMore Than A BrandUX, UI, and CX: Decoding the Alphabet Soup of User-Centric Design Hello, hello, hello! Welcome to the final episode of "More Than a Brand" Season Three. Let's dive right in. Throughout this season, we've explored the realm of big business, discussing terms, consulting experts, and reflecting on the evolution of Fearcified Creative and Consulting.In the tech world, terms like UX (User Experience), UI (User Interface), and CX are commonplace. For small business owners, understanding the differences is crucial. UI focuses on the creative aspects users visually experience, often on websites or apps. UX digs deeper, considering data, analytics, and research to enhance user interactions.In th...2024-01-2913 minMore Than A BrandThe Art of the Strategic Pause: Refining Your Client Journey in 2024In this episode Lindsay reflects on the challenges of 2023, where rapid pivots and reactive strategies were the norm, She took a hiatus for a few reasons. She stresses the significance of taking breaks and stepping away from your business. As cliché as it may sound, you cannot pour from an empty cup. Sharing personal experiences, she emphasizes the need to recharge, allowing creativity and clarity to flourish.During a CEO day retreat, she delved deep into her business's essence, identifying three definitive ways we help clients create customer journeys: envisioning, developing, and refining. The struggle with the t...2024-01-2209 minMore Than A BrandEmbracing Offline Opportunities for Business GrowthIn this episode, Lindsay reflects on the challenges and changes she's experienced in her business. She discusses the reliance on digital communication, particularly in meetings, and shares a funny anecdote about imagining a fake audience member named Carol. Lindsay then talks about receiving a client referral and being surprised when the client asks to pay by check instead of online. This leads to a realization about the need to think outside of traditional methods of doing business in the digital age.If you are not confident in acquiring clients through social media or how to incorporate social...2023-12-1812 minMore Than A BrandScaling Your Customer Experience with Sustainable InfrastructureThis podcast episode focuses on the significance of the customer experience in business. Lindsay mentions the need to prioritize the customer experience over business goals, as a great experience can help achieve those goals. However, they also caution against creating an experience that cannot be sustained. The episode includes examples of integrating tools and platforms into a business's website and the importance of aligning them with the business's capabilities. The host emphasizes the need to consider sustainability and reach out for help if needed.Connect on IG @fierceified.agencyFor more tips, connect with me...2023-12-1109 minMore Than A BrandCreating Consistent Brand Experiences Across PlatformsIn this podcast episode, Lindsay discusses her business journey and how she transitioned to become a thought leader. She reflects on the challenges she faced in 2020 and how she used that downtime to learn and improve her skills. She emphasizes the importance of creating a customer experience, rather than just a pretty website, and shares her passion for helping clients in a deep and meaningful way. This episode previews the trajectory of Fierceified Creative and consulting and what to expect when working with us. Connect on IG @fierceified.agencyFor more tips, connect...2023-12-0413 min
More Than A BrandMarketing and Websites: The Perfect Pair With Stacy ReedIn this episode, I speak to Stacey Reed of Stacy Zeal and Co to discuss the importance of having a strong web presence and how it ties into effective marketing. We highlight the need for websites that are both visually appealing and optimized for conversions. The conversation emphasizes the integration of marketing and web design, debunking the notion that they are separate entities. Listeners will gain insights into the significance of a well-designed website in driving sales and attracting customers. This episode is part of the "More Than a Brand" podcast season, focusing on big girl business...2023-11-2733 min
More Than A BrandDiscovering Your Zone of Genius and Embracing EntrepreneurshipThe episode delves into the experiences of high-performing women, particularly women of color, who often find themselves in situations where their ideas are credited to others. They express feeling unheard and undervalued in the workplace, leading to a sense of frustration and undervaluation.Coach, Daisy Jones-Brown shares her experience of seeing her ideas being implemented and recognized by others, but not receiving credit for them and how it encouraged her to coach women who are facing these same issues. If you are interested in the mindset shifts required to go from 9-5 employee to entrepreneur...2023-11-1317 min
More Than A BrandTrust and Uncertainty: The Impact on Thought LeadersThis episode is all about thought leadership. Lindsay stresses that becoming a thought leader does not require excessive overthinking. If someone possesses extensive knowledge in their subject matter, they will naturally be recognized as a thought leader. The key is to consistently and authentically show up, both as oneself and for one's business.She also reminds listeners to leverage the visibility trifecta, incorporating elements discussed in episode 4 of this season.Overall, the episode highlights that thought leadership surpasses the realm of keywords and involves leveraging one's network in both online and offline spaces. By establishing...2023-11-0610 min
More Than A BrandUnderstanding SEO Beyond KeywordsThis episode focuses on the significance of website visibility and the importance of leveraging the visibility trifecta. Lindsay emphasizes that relying solely on SEO and organic search is insufficient for achieving business success. Instead, the visibility trifecta, which includes social media, SEO, and one's network, is crucial for increasing website visibility.Lindsay also emphasizes the ongoing effort required to maintain and improve website visibility. Your website is a living representation of a brand that evolves over time. Therefore, consistently utilizing the visibility trifecta is necessary to remain visible and generate leads and sales.Overall, the...2023-10-3010 min
More Than A BrandDesigning Websites Based on Data, Not FeelingsThis episode emphasizes the importance of treating your website as the heartbeat of your business. Lindsay describes the website as a living, breathing organism that evolves alongside your audience and business. It is not something to be set up and forgotten about; rather, it requires continuous nurturing and improvement.The website is seen as the central hub that brings together all aspects of your brand. It not only showcases your values and client journey but also serves as a platform for engaging with your audience and driving them to take action, such as booking services or making...2023-10-2310 min
More Than A BrandTransforming Your Website into a Marketing PowerhouseYour website should be doing the heavy lifting for your business. When social media was booming, so many people flocked to the ease and quick results it created and they forgot about building the foundations of their business. One of those foundations is your website. It's taking more touch points than ever to convert your audience to paying customers and if you are not using your website to help you get more touch points, then you are missing a huge opportunity. In this episode Lindsay dives into why it's not enough just to have a...2023-10-1606 min
More Than A BrandFrom Solopreneur to CEO: Building Your Big Girl/Boy BusinessWelcome back to More Than a Brand! In this highly anticipated season three, Lindsay reflects on the growth and evolution of the podcast. Season one was an introduction to podcasting, while season two was a personal journey of overcoming challenges in her career. Now, in season three, the focus is on taking businesses to the next level with expert advice and moving away from the hustle culture. Listeners are encouraged to embrace becoming thought leaders instead of solely being service providers. Throughout the season, Lindsay will bring on successful entrepreneurs to share their insights and...2023-10-0908 min
More Than A BrandThe Importance Of Hiring A Web Designer- Season FinaleThis episode emphasizes the importance of having a well-designed website that aligns with one's brand and goals. A well designed site will boost your conversion rates. However, not everyone has the skills or expertise in web design, and that's perfectly okay. You should hire a designer if you are ready to elevate your website.Even though platforms like WordPress can be user-friendly with the right plugins, if web design is not in someone's zone of genius, it may still be overwhelming and frustrating.If you feel overwhelmed or dissatisfied with their website should consider hiring...2023-05-0809 minMore Than A BrandWhy Didn't You Choose WordPress?I asked this question recently and I got a lot of the same answer: It’s not user friendly. I get it - it’s not the easiest to navigate and you do need to keep up on the updates - but, your website isn’t about YOU. The front end of your website needs to be doing the work to bring in people that need you in their organization. The most important user for your website is your visitor.What do you need your website to do? What’s the experience for the real user (not you...2023-05-0110 minMore Than A BrandMaximizing Your Website's PotentialAt home, I have to know and manage the schedules for everyone. My oldest daughter is a competitive dancer, my husband coaches little league, and before going anywhere I need to know the state my 2-year-old is in and how long she’ll be able to handle wherever we’re going. In order to keep my household running efficiently, I put some systems in place that save us all a lot of time and energy.Your website needs some tricks to work at peak efficiency, too. In this episode I’ll give you some tips about:SEO an...2023-04-2413 minMore Than A BrandYou Can't Do Everything on CanvaDisclaimer: I love Canva. I really do. They’ve been adding tons of new exciting features, and I’m here for it. But, if you’re looking to walk into these corporate spaces, you’re going to need a website that’s a lot more powerful than the landing page you can build on Canva.Listen in for more about why that easy little page isn’t good enough for:SEOMultiple page capabilityPowerful functions that you need to be taken seriously with corporate clientsNow, if you just need a quick landing page, do it. When it’...2023-04-1711 minMore Than A BrandChoosing Your HostingWe’ve talked a lot about choosing Wordpress over other platforms, but something else you’ll need to decide is where to host your website. Unlike Squarespace or Kajabi, your Wordpress site can be hosted in many different places and you’ll have to choose which one you’ll use.In this episode, we’ll talk about what to consider when choosing your hosting provider. Some factors include:PricingBandwidthMemoryBackupsTraffic capacitySecurity measuresYour clients and potential clients don’t have time for 404 errors. It’s not about planning for the business you are today, it’s about planning...2023-04-1012 minMore Than A BrandBuild A Website That Can Grow With YouWould you buy a house that’s too small because it’s more convenient, and run the risk of outgrowing the house and having to move again? Not a great idea, right? Wordpress is that home you can grow into. It’s like that unfinished basement that you can fix up to be whatever you need it to be.Wordpress is so robust that it can be intimidating. I get it. When you’re building your website, don’t just build it for where you are right now. Set up the foundation for where you want your business t...2023-04-0312 minMore Than A BrandDo You Know What You're Getting Into?I was watching Too Hot to Handle on Netflix recently when it hit me. The contestants on that show didn’t know what they were in for when they signed on and they had to learn totally different rules than they were expecting. People who jump into WordPress can feel the same way.When jumping in to move your website from a builder like Wix, Kajabi, or ShowIt, do you really know what you’re getting into? Wordpress was designed to be a CMS - a client management system. Kajabi and other site builders like it were desi...2023-03-2714 minMore Than A BrandWhy Wordpress Is KingMany times in life and in our businesses, where we start is not where we end up. A tool (or website) that was good enough to get started isn’t going to cut it when your business needs to level up. When it’s time to level up and be the DEI consultant that you’re destined to be, that Wix or Adobe Spark site you started with isn’t enough. In this episode I’ll go over some of the ways that WordPress is the next level that your website needs.Wordpress integrates with almost everything...2023-03-2013 minMore Than A BrandWhy Web Design Matters: Building Trust with Your AudienceBack in the day, Myspace had us all learning coding to customize our pages so when Wordpress came around, we moved those skills over there. But, websites do need to be updated regularly and there are some common pitfalls that entrepreneurs come across.Avoid custom coding! I don’t recommend buying a custom coded website because you probably won’t have the skills to update the code yourself. I usually recommend that you buy a template, but be aware that there may still be custom code involved, and that’s why they offer ongoing maintenance packages so you don’t...2023-03-1311 minMore Than A BrandWebsite Essentials: What You Need Before Building Your SiteHave you been to YouTube University and Google College trying to figure out what to do with your website? Not very helpful, is it? Before you do something you want to do, there are some things you need to have in place first. In this episode, I’m like your Hello Fresh for websites. I am going to give you all the ingredients you need to get it done.You need a brand. Your voice, who you’re selling to, what you’re selling, your strategy, and your visual identity - your website designer won’t build the...2023-03-0615 minMore Than A BrandHow To Know When To Trash The Whole WebsiteHow do you know when to update your website or when to trash the whole thing? This question comes up a lot and that’s why so many websites are left without updates for way too long. How long has it been since you truly updated your website so that it shows only your current offerings and provides a reliable way to contact you?Here are some signs you should just burn it all down and build your website back up from scratch:You don’t know how to do anything with it. Do you know how...2023-03-0619 minMore Than A BrandOptimizing Your Website To Do the Heavy LiftingWelcome back to Season 2 of More Than A Brand! Grab a glass of wine and your iPad to take notes, because I’m going to be dropping jewels all season long.Today, let’s start with your website. A lot of people like to set it and forget it, but don’t forget that your website is your 24/7 employee. People throw the term “optimization” around a lot, but what does it really mean and how can you do it? Listen in while I share…Tips and pet peeves about viewing websites on mobile devices and how to fi...2023-03-0619 minMore Than A BrandSeason 2 is coming March 6!Welcome back to Season 2 of the More Than A Brand Podcast, where I show you how to take your brand from basic to badass. I'm your host, Lindsay Tramel-Jones, the owner of Fierceified Creative and Consulting. Inside these episodes, I'm gonna show you how to stop being pressed about WordPress. I'm also gonna show you that you don't necessarily need to throw the entire site away and that there are ways to salvage what you have to get what you need.Also, these episodes are just a way for you to understand that that DEI work you're...2023-02-2601 min
More Than A BrandCreating An Authentic Brand Is Savvy BusinessBy the year 2044, groups now seen as the minority will be seen as the majority. Why shouldn’t they have the opportunity to be successful now?Businesses have to have some sort of DEI statement in place. If your brand isn’t ready for you to step up and help them, you’re doing yourself, and everyone else, a disservice. Sticking with your DIY brand is costing you time, money, and the opportunity to be effective in these corporate spaces.The work we do is bigger than us and it’s bigger than a brand. You have...2022-06-1307 min
More Than A BrandThe 3-Phase Bonafide FrameworkWe’re here to help you in the DEI spaces to show up authentically at these corporations so that you are able to fight for the rights of others to be able to show up as themselves. That’s why we’ve developed the Bonafide Framework.In Phase 1, we Remove The Façade. We solidify your brand and your values and do competitor research to find where you can stand out. We dig into your target audience because if you’re selling to everybody, you’re selling to nobody.In Phase 2, we Work The Crowd. We create t...2022-06-1311 min