Shows
Passion to Purpose: The Power of Digital Marketing#39: Making a Pivot from Sports Marketing to Financial Planner with Renee CohenFrom sports Marketing to Financial Planner Renee Cohen is rewriting wealth-building rules for ambitious women and entrepreneurs. Her story is going to give you valuable insights into how she used her marketing background to help launch her own financial firm.
Our discussion is value-packed with marketing and industry insights but also inspirational from finding your passion, to making a pivot, and launching a new career you’re sure to gain some valuable insights
Meet Renee, a financial planner who’s rewriting wealth-building rules for ambitious women and entrepreneurs. As the Founder of Nexa Wealth Planning and a...
2025-02-0246 minPassion to Purpose: The Power of Digital Marketing#38: Using Education in Marketing Your Firm with Kristin MannaWant ideas on how to market a new business venture using education to attract your ideal client? Well listen in, be a fly on the wall to a conversation I recently had with Kristin Manna. Kristin spent a decade in the high school classroom teaching and coaching before making a career pivot into finance. Math teacher turned financial advisor Kristin meets clients where they are to support them, using money as tools to help them live meaningful lives. And hear how she reframed her focus to show up and use education to market her s...
2024-12-121h 01Passion to Purpose: The Power of Digital Marketing#37 Building a Personal Brand with Jerecy RemanenteWe're diving into why building a personal brand is absolutely crucial for solo and independent business owners. Because in a world where you're not just competing locally, but nationally or maybe even globally, your personal brand is what sets you apart and creates lasting connections.
Joining me is Jerecy Remanente brand designer at Visual Purpose, and he is here to give his professional experience and opinion on personal branding. We’ll share some stories, some dos and dont’s, and steps you can take today to build your personal brand and attract your ideal client online.
2024-10-2434 minPassion to Purpose: The Power of Digital Marketing#36: From Engineer to Financial Advisor with Sandra ParkI love telling people's stories. Stories of those pivoting to chase their entrepreneurial quests for success. Finding their passion and actually making it happen and the drive they have to help others in their own way. This episode is just that. About a woman in STEM. An engineer, turned financial advisor. A woman who through her own financial journey was driven to help other women, women in STEM, accomplish the same.
My guest, Sandra Park, a Texan born and raised engineer and now financial advisor, is dedicated to assisting women in STEM retire earlier. In 2016, she embarked on...
2024-05-1642 minPassion to Purpose: The Power of Digital Marketing#35: Psychology in Marketing and Client Retention with Ashley QuammeFrom winning your client over to keeping them for the long-term, it all comes down to understanding human behavior and psychology, we need to earn and keep their trust. That begins with marketing but it doesn’t end once you land the client.
From marketing to client retention, it’s all a human first approach, a relationship first approach. And relationship require understanding of both sides.
We not only need to understand our client’s biases but our own so we don’t get stuck in our ways, with both marketing and client relationships, it requires fle...
2024-03-2044 minPassion to Purpose: The Power of Digital Marketing#34: The Power of Public Relations and Marketing with Jody FisherWhen someone googles you what comes up? Now do you want to have better control of that narrative? Then you’ll want to think about mixing public relations into your strategy. Combing PR and marketing can be a powerful combination and my guest and I are showing you how to do it!
My guest Jody Fisher is an award winning publicist and former journalist, PR agency founder, podcast host and relentless optimist. Over the past 20 years he has represented clients including The Intrepid Sea, Air & Space Museum, Friends of the High Line, The New Yor...
2024-02-0735 minPassion to Purpose: The Power of Digital Marketing#33: From Singer to Financial Planner: When Your Passions ChangeSometimes our passions in life take a huge turn and we end up in the place we least expected, but love every minute of it. One day you’re living your childhood dream and the next you’re finding joy and purpose in the one thing you least expected to.
Not too many years ago Erica was singing her way around the world from Nashville to Italy. And now She is a financial planner for women business owners who does everything for the love and impact of others. With an upbringing in finance she found her way into...
2024-01-1626 minPassion to Purpose: The Power of Digital Marketing#32: Become a Leader In Your Industry with Gerry SanduskyGerry Sandusky. Play-by-Play Voice of the Baltimore Ravens and Leadership Communication Coach helps professionals become the leader no one can compete with by becoming a presenter people cancel plans to hear.
How can you become the authority in your space, a leader no one can compete with? It all starts with simply showing up. This has been the motto my guest Gerry Sandusky has lived by since he began his career 40 years ago in broadcast.
Sports fans, Ravens fans in particular may recognize his voice.
Gerry has taken his experience in broadcast...
2023-11-0945 minPassion to Purpose: The Power of Digital Marketing#31: From Content to Clients with Chris JamesSometimes we start with a passion and build a business, other times we build a business and the passion finds us. And this is what happened to my guest Chris when he started in the world of marketing and sales.
But through a lot of hard work and helping others along the way, that is what helped him find his passion.
Chris James now help coaches and freelancers win more clients using organic content across Instagram + LinkedIn. And we’re here to give you insights on how you can do the same..
We’re givi...
2023-10-1755 minPassion to Purpose: The Power of Digital Marketing#30: Good vs Bad Marketing and Sales with Rachel MorganI’m talking with Rachel Morgan a sales coach who works with businesses to convert leads into paying clients and we are talking all about good vs bad sales and marketing and how it al works together and touches every aspect of the consumer journey from awareness to the sale, to word of mouth and beyond. We’re sharing real life stories nad experiences I’m sure you can relate to, so let’s get into it!
If you'd like to connect with Rachel, find her online at:
https://www.rachelmorgancoaching.com/
htt...
2023-10-0548 min
The PR Podcast147. Lindsey Burda, Founder, BurdaMarketingLindsey Burda is the owner of BurdaMarketing, where she partners with passionate service-based business owners to help them build a string digital presence to bring in more leads online. Having worked with nearly 100 small businesses worldwide, her goal is to guide growing your voice, brand, and strategy that helps business owners focus on doing more of what they love!
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of JodyFi...
2023-09-2527 minPassion to Purpose: The Power of Digital Marketing#29: STAND OUT, Share Your Story, and Become the Authority In Your space with Carina BelmonteHow important is your brand story?
Well, your brand, your story, your messaging lays the foundations for everything your business is and how you will market that business, and to whom. The message needs to be clear to you, to your team, and to the world, so you can attract the right clients.
That message you put out into the world needs to reflect who you truly are because its going to attract people to YOU, they are coming in the door expecting to meet the person, experience the b...
2023-06-1354 minPassion to Purpose: The Power of Digital Marketing#29: Attract high-ticket leads using unique email strategies with Lewis DaltonDo you want to attract high ticket leads? Who doesn’t right?
But are your marketing efforts just not working to get you those high ticket leads or clients? Your copywriting, could be the issue.
Join me Lindsey Burda as I chat with my Guest Lewis Dalton. Lewis is an 8-figure copywriter and copywriting coach who teaches solopreneurs how to increase their clicks and conversions with timeless, data-driven copy. We also talk about using copywriting to create content that attracts those high ticket leads and email marketing strategies to att...
2023-05-1650 minPassion to Purpose: The Power of Digital Marketing#28: Blending your Passions and Showing Up Even When Life Pushes You Down with Jenna Leigh MillerWhat do you do when thing don’t go as planned? When you get knocked down? When doors close? What do you do? Do you stop. Do you give up? Or do you keep showing up? Moving forward, making adjustments along the way and finding new opportunities as they come?
My guest Jenna Leigh Miller is a multi-passionate business owner who found a way to magically combine all her passions into one amazing personal brand. Actor, singer, dancer, and social media manager Jenna is sharing her story; the good, the bad, and the ugly, an...
2023-04-2754 minPassion to Purpose: The Power of Digital Marketing#27: Using Psychology To Build a Compelling Lead Magnet with Rebecca ScottPsychology is the root of all marketing. And understanding human behavior can change your business for the better. No matter what business you are in you are in the business of people. And in order to market effectively to those people, we need to understand human behavior. This way we can present ourselves online in a way that is appealing to our prospects. Create an experience that puts them at ease, and provides a great first impression of you online before they even book that first call.
In this episode, My guest Rebecca Scott a...
2023-04-1255 minPassion to Purpose: The Power of Digital Marketing#26: How to Build an Online Community That Loves Your Brand with Cyndi ZaweskiDo want to gain more recognition for your business online, to grow so you can do more of what you love? Then you need to build a brand online, your authentic brand, a brand that not only attracts the right followers; your ideal client, but also a supportive community. Because that community is what breeds engagement and pushes your content out to more people. And frankly just makes this whole journey so much more fun. And It’s exactly how Cindy Zaweski, my special guest, and I met.
During her corporate days, she was a T...
2023-03-3055 minPassion to Purpose: The Power of Digital Marketing#25: How to Run Your Social Media Like a CEO and Grow with Carole BardasanoStarting in corporate America, where she worked on sets like friends and American idol, Carole Bardasano was climbing the corporate marketing ladder.
But when tragedy struck her family, she felt the need to make a big shift. So, she left corporate America to pursue her own path, one which would allow her the freedom to live her life on her terms, and have the creative freedom to help others.
Using the power of digital marketing, Carole is now on a mission to help business owners grow using Social Media successfully. Her passion is to help...
2023-03-141h 08Passion to Purpose: The Power of Digital Marketing#24: Using empathy and conversation to attract new business online with Dr J Rodríguez“You have something to say. You have a reason to say it - say it in a way that shapes attitudes and influences behaviors.”
Those are the words of Dr J Rodriguez, and my special guest
His fabulous family on LinkedIn knows him as: The Communication Consultant. And we are talking all about communicating online effectively to attract new business.
Dr. J helps caring people avoid the common traps that tear us apart by providing one-on-one coaching, workshops, and presentations to create a culture of belonging.
Stay tuned as we chat abou...
2023-02-2349 minPassion to Purpose: The Power of Digital Marketing#23: Using Your Passion to Show Up Online and Win with Harrison CantelYour passion is what drives you, it's why you started your business, but how do you get that passion to translate online with the purpose to attract new clients? Well, you have to show up and you have to stick with it. But if you are hesitant to show up on camera, show up for your audience, and sell your offer, then my guest and I have some tips to help you!
Join me as I chat with Harrison Cantel. From camera shy to confidence guy Harrison has helped hundreds of business owners show up on camera a...
2023-02-1551 min
The Digital Bosses PodcastHow to Combine Marketing & Psychology Strategically for your Business with Lindsey BurdaIn today's episode we covered:\ With Lindsey Burda, Owner of Burda Marketing we are diving into How to create a Marketing ecosystem to best sell your offerDigital Marketing Starter Pack Strategy for Service Businesses3 Psychology Strategies You can use in your Marketing Strategy to sell more Lindsey is a Marketing And Psychology passionate and her goal online is to become your marketing partner.She is passionate about helping you share your passion with the world so you can do more of what you love.She believes you deserve a marketing partner who has your...
2023-02-1326 min
Passion to Purpose: The Power of Digital Marketing#22: Showing Up As Yourself, Forget Perfectionism, and Succeeding Online with Emily MayIs perfectionism keeping you from showing up as your authentic self online? Stopping you from sharing who you are and earning the trust of your ideal client?
People want to work with those they feel they know and trust. But in order to, as a business owner, show up authentically and attract our ideal client, we inevitably will have to show up as imperfect at times.
My guest Emily is here to talk about perfectionism and how it can stop us from connecting with our ideal client and even lead to burnout and what we...
2023-01-0354 minPassion to Purpose: The Power of Digital Marketing#21: Can You Spot the Marketing Myths?Marketing myths are everywhere! And in order to properly market your business, you first need to understand marketing and bee able to spot fact from fiction. Do you know what’s myth and what‘s truth when it comes to marketing? Let's find out.
See if you can spot the marketing myths.
2022-11-2108 minPassion to Purpose: The Power of Digital Marketing#20: How Digital Marketing Can Help You Do More of What You Love - From Anywhere in The WorldBeing able to market your business online, from anywhere to anyone, is one of the greatest tools we as business owners have today. We have access to so much opportunity and all we have to do is show up with an effective marketing strategy. In this episode I am talking with Holly D'Arcy. Holly is a business owner who is always on the move, as she is a military spouse. And the beauty of digital marketing is that it allows her to continue to grow her business from anywhere. She has built her business into a successful one all...
2022-11-0852 minPassion to Purpose: The Power of Digital Marketing#19: Is Perfectionism Holding You Back From Showing up Online?Do you worry about being perfect? Maybe in life, maybe in your business. Do you find you are not posting that video because it’s not good enough? Or spending way too much time writing that email blast? From my experience, perfectionism, doesnt exist, it doesn’t equal better results. I mean this podcast isn’t even perfect. Listen now to hear the blunders. That might not make it perfect, but it's funny!
Now we don’t want to be sloppy or careless you still need to be strategic and organized for your business and showing up online. B...
2022-10-1852 minPassion to Purpose: The Power of Digital Marketing#18: 7 Reasons Blogs are Good for Your BusinessIn this episode I'm talking about the logevity and versatility of blog content. You'll want to start blogging, if you're not already, after you hear this. If you are already blogging I also have some tips for you in how to write about searchable topics, and repurpose your blog into countless pieces of content to reach more people online.
Now, a quick Google search on any topic will like yield results that include blog posts from various websites. You don't have to be a major player either to have your blogs rank in Google. Anyone can have...
2022-10-1106 minPassion to Purpose: The Power of Digital Marketing#17: Google was no longer no. 1. How does this affect your marketing?It was recently reported that Google was no longer the number one website. In fact, it was TikTok that took the top spot in 2021 and into 2022. TikTok an app that launched just 5 years ago. Since it took the top spot it was also reported that Millennials and GenZ are now using TikTok and Instagram to search for services in stead of Google.
As of the release of this podcast, Google is back to the top spot, however, this doesn't change the fact that the digital landscape is changing. So, what does this mean for your business?
2022-09-1548 minPassion to Purpose: The Power of Digital Marketing#16: How Crucial is Video Marketing for Your Business?With so much video content online today have you wondered, “how crucial is video marketing for my business?”
Well, it’s kind of a big deal. People now expect it!
People are looking to get a deeper inside look. They are looking to connect with people, even with businesses. If someone is looking for a service, they are looking for someONE to deliver that service and the first place they will get to know you is online.
If you’re not comfortable on video (I’m sorry to be the bearer of bad news 😬), b...
2022-07-2653 min
Passion to Purpose: The Power of Digital Marketing#15: How to Generate Leads From Your WebsiteLong gone are the days of a website alone being enough to market your business online. So here are some tips on what you need!
With consumers relying heavily on online research before making most purchases, they’re looking for more than a website. So here are some tips on what you need!
Consumers are savvy and will be searching in multiple places and expect to find quality information, value, and content. Your website is an extremely important piece of this puzzle but it needs other forces at play in order to capture those leads.
...
2022-06-2107 min
Passion to Purpose: The Power of Digital Marketing#14: How Digital Marketing Helps Grow Your BusinessWhat is one of the first thing you do when you need something? Maybe it’s a new product or service, or simply an answer to a question you’ve been pondering. What do you do? I bet I know.
I bet you Google it.
Consumers are online searching for what they need. Just how often? Well, according to Hubspot research, there are 63,000 searches conducted every second on Google, that equals out to 5.6 billion searches every day. And the average person conducts between three and four searches every single day. There is no doubt people are o...
2022-05-1210 min
Passion to Purpose: The Power of Digital Marketing#13: Purposeful Marketing for Your Small BusinessLet's talk about purposeful marketing and having a plan for your small business because marketing is not just one thing and every thing has a purpose. There are multiple layers and multiple channels all working together in sequence to help businesses build awareness for themselves.
With so many channels and avenues to take, how do you even know where to start? What is right for your business? How do you begin to put a plan into action and, in the end, get it all working together to bring you in new business?
My guest, Joel...
2022-04-261h 11
Passion to Purpose: The Power of Digital Marketing#12: Why Brand Comes FirstBrand comes first, and I do not mean your logo.
Your brand is your foundation. Without it, nothing else matters!
But branding and marketing… what’s the difference? The two often seem to blend together, but they are, in fact, two distinct and important parts of your business. And, as a marketing professional, I’m here to tell you that your brand comes first. Here’s why…
Your brand truly does come before anything else - including your marketing. I always start every client off, first and foremost, with a brand discussion. And in my lates...
2022-04-0544 min
Passion to Purpose: The Power of Digital Marketing#11: Marketing and Sales: Where does one end and the other begin?Do you know the difference between marketing and sales?
You need them both to run a successful and profitable business, but what is the difference? Where does one stop and the other begin?
Well, the line is often a little blurred.
Marketing and sales are two distinct areas of business that, if you want to be successful at, need to both be given the appropriate attention. But first we need to identify the differences and understand their function within your business.
Now, I can talk all day about marketing but what...
2022-03-0140 min
Passion to Purpose: The Power of Digital Marketing#10: 5 Goals To Keep in Mind When Creating a Marketing StrategyA marketing strategy is a plan meant to ultimately bring you more business. But what are the crucial steps in between to help you get there?
In marketing I always say, “it all works together,” because there are many moving parts to an effective marketing strategy. You can’t have one thing performing successfully, like your website, for example, without having other moving parts in place.
Whether doing it on your own at the moment, or working with a professional, here are 5 (at least five) goals to keep in mind when creating a marketing strategy.
...
2022-02-1409 min
Passion to Purpose: The Power of Digital Marketing#9: How To Use Brand Personality to Shine Through the Competition OnlinePeople crave transparency from businesses. This is why social media is such a huge factor in reaching your audience today. We want to see the people behind the business. We want to see who we will be working with and get to know you before reaching out. But how can a business accomplish this if they are not willing to show themselves?
Whether you are a solo small business owner or are a small-medium sized business with a team, you need to show up but this doesn’t look the same for everyone. My guest and I ar...
2022-01-3153 minPassion to Purpose: The Power of Digital Marketing#8: Behavioral Economics and Marketing: What Makes People Buy?What makes people buy? And what makes people not buy? What will make people choose you over another business? It might surprise you how simple it really is.
Let me start by saying I have a passion for behavioral economics, or marketing psychology, which is the understanding of human behavior, and for us small business owners, as it applies to digital marketing. Because at the end of the day our businesses are all about the people we help.
Now, your online presence actually goes much deeper than a website and social media posts. It goes...
2022-01-101h 00
Passion to Purpose: The Power of Digital Marketing#7: What's the Difference?: Branding, Marketing, Advertising, Sales.A common misconception I often hear is that branding is the same as marketing, marketing is advertising, or marketing is the same as sales, or even as far as “we don’t need branding,” or “we don’t need marketing.” But, actually these are all very distinct areas of business with very different purposes and every business needs them all to work together in order to win customers and sell.
I’ve heard business owners say that they don’t need some of these crucial areas of business and well that’s just not entirely possible.
I heard someone...
2021-12-0607 min
Passion to Purpose: The Power of Digital Marketing#6: Are Soft Skills Hurting Your Marketing?If you’ve ever gotten a bad review online, or want to avoid getting them at all, then let’s talk about soft skills! Soft skills can make or break your marketing efforts in a big way. Find out how!
I am sharing some helpful insights on how you can help avoid getting into this situation, and bring in more business. I will be joined by special guest, Brian Grossman, Partner, Art Director and Brand Strategist at 36 Creative, who also has a passion for teaching team management, soft skills, and mindfulness.
So what are soft skil...
2021-11-2239 min
Passion to Purpose: The Power of Digital Marketing#5: My Proven Marketing Strategy to Bring in More Business OnlineWant to create more content faster to bring in more business online? Well, I'm giving away my proven content strategy framework to help you create more content faster to effectively bring in more business online. This episode is short, but is jam packed with value! Learn why content marketing is important, how to create effective content, and my proven framework to create more content faster to grow your audience and bring in more business online.
Be sure to subscribe to continue to receive small business marketing tips. Sign up and receive marketing tips and more right to...
2021-11-0808 min
Passion to Purpose: The Power of Digital Marketing#4: She lost 70% of Her Clients But Bounced Back with Digital Marketing!After growing her business on referrals for 5 years she suddenly lost it all. Here's how this small business owner bounced back and how you can prevent this from happening to you!
I recently sat down with Catie Daus, a Google Ads Expert, based in Colorado who works with clients all over the world. Catie joined me to tell her story and inspire others to diversify their marketing efforts and online presence.
Listen to this inspiring story, how you can create a stronger foundation online for your business and prevent this from happening to you!
2021-10-2545 min
Passion to Purpose: The Power of Digital Marketing#3: Diversify Your Online Presence for Lasting SuccessHow to Diversifying your online presence for more visibility, more control, and better results for your small business.
But first let’s get the real question, did you survive the Facebook shutdown of 2021? Did you freak out, go crazy, not know what to do with yourself for 5 hours? All jokes aside we need a better plan when it comes to our businesses online!! Here's how to get started!
2021-10-0708 min
Passion to Purpose: The Power of Digital Marketing#2: Why Your Marketing Isn't Working for YouMarketing not working to bring in new business? Or maybe you just don't know where to start? Well, let's take a closer look at a few things that you should be doing.
2021-09-1813 min
Passion to Purpose: The Power of Digital MarketingIs Social Media Hurting Your Business?I see it all the time! Business social media accounts doing more harm than good! Did you know social media can actually hurt your business? And can cause more harm than good? It's true. But, there is a simple way to avoid this from happening. Here I give you my top tips to make social media work for you, not against you!
2021-09-0910 min