Shows
Catalytic LeadershipSustainable Agency Growth Without Burnout, Bottlenecks, or HustleSend us a textYou’ve scaled your agency — but now you’re carrying too much, spinning too many plates, and wondering how to grow without grinding harder.In this episode, I’m joined by Lindsey Busfield, VP at Optimize My Firm and host of The Personal Injury Marketing Minute. Lindsey is a leading voice in legal SEO — but what makes this conversation essential for high-performing agency leaders isn’t SEO strategy... it’s how she built a sustainable agency growth model by stepping back from burnout, clarifying her strengths, and structuring a team around wh...2025-08-0530 min
Personal Injury Marketing MinuteThe Art of Balancing a Personal Injury Career and Motherhood - PIMM109 Podcast
Levin & Perconti is a leading personal injury law firm based in Chicago. Joining us today is managing partner Margaret Battersby Black. Margaret is an award-winning attorney who has obtained many large verdicts and settlements including record ones for her clients especially in the areas of nursing home and medical malpractice cases at Levin & Perconti.
Margaret is committed to the advancement of women in the legal profession and serves as a mentor to law students and younger lawyers. In 2023 she was bestowed the “Carole K. Bellows Women of Influence” award which honors those who are advocates for action addr...2025-07-2144 min
Mom-Me39. Lindsey Busfield | AI, Pickleball & SEO: Setting Boundaries After Divorce—And Still Ranking #1To all the working moms out there, you won’t want to miss this inspiring episode featuring Lindsey Busfield, a vice president, SEO expert, and mom of two, who shares her honest journey of career growth, co-parenting, and self-care. From building a national company while raising young daughters to embracing intentional routines and saying “yes” to new opportunities, Lindsey opens up about how she balances ambition with motherhood. This episode is full of relatable stories, practical systems, and encouraging advice—perfect for any mom navigating work, family, and personal fulfillment. Tune in and walk away with real strategies to help you...2025-07-2137 min
Personal Injury Marketing MinuteCreating a Cultural Marketing Niche - Personal Injury Marketing Minute podcast 108
Adrianos did not initially plan to become a lawyer, but after finishing law school, he decided to start his own practice rather than work for someone else. He met a mentor who took him under his wing and encouraged him to take on a car accident case, which ended up being a turning point where Adrianos gained trial experience and won an $80,000 verdict. This experience convinced Adrianos that he could succeed as a personal injury attorney.
Adrianos decided to focus his practice on serving the Brazilian and Portuguese community in Los Angeles, as he saw a need...2025-07-1720 min
Personal Injury Marketing MinutePracticing a Life of Service - Josh Branch - PIMM107 Podcast
Personal Injury Attorney Josh Branch of The Law Offices of Joshua W. Branch joins us for Personal Injury Marketing Minute podcast #107 to discuss getting into the field to make a difference.
Josh is driven to a life of service through the practice of personal injury law.
Visit Josh online here: https://www.thegeorgiainjuryattorney.com/.
Visit Extra Special People, Inc here: https://www.cityofwatkinsville.com/185/ESP.
See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/.
Transcript:
Lindsey:
...2025-07-1617 min
Personal Injury Marketing MinuteHow To Get More Motorcycle Cases - Attorney Paul Hernandez - PIMM106 Podcast
Personal Injury Attorney and Harley Davidson rider Paul Hernandez discusses what it means to be known in the Virginia motorcycle community. This is an excellent episode – if you are considering a niche, listen to every minute of this podcast at least once.
We have talked about the benefits of niching down a few times before. We primarily discuss niching as a strategy to attract more clients in saturated markets. It also makes sense when you are a member of a community that is regularly at risk for catastrophic injury. This is especially true in the motorcycle riding co...2025-07-1645 min
The Law EntrepreneurThe SEO Playbook Every Law Firm Owner Needs with Lindsey BusfieldIf you’ve ever wondered why your law firm isn’t showing up on Google—or what to do about it—this episode is your playbook. Guest host Bridgit Norris sits down with Lindsey Busfield, Vice President and Director of Operations at Optimize My Firm, to unpack what it really takes to build lasting visibility through SEO and content marketing. Whether you're doing it yourself or paying someone else to handle it, you’ll learn how to make smarter decisions, avoid common traps, and start attracting more qualified leads without throwing money at paid ads. This isn't f...2025-07-1138 min
From Startup to Wunder BrandThe Real Reason Your Law Firm’s SEO Isn’t Working – With Lindsey BusfieldThis episode digs into the high-stakes world of legal SEO, why PPC is often a cash-burning trap for law firms, and how niching down beats general marketing any day. Lindsey unpacks the realities of ranking law firms on Google, building trust through content, and why most agencies get SEO completely wrong.Guest Website:https://optimizemyfirm.comEmail: lindsey@optimizemyfirm.com00:00 – Meet Lindsey: Teacher, chicken farmer, SEO ace01:45 – From eggs to algorithms: Her path to law firm marketing04:50 – Why niching down in marketing works06:30 – The PPC money pit for personal injury lawyers09:05 – When SEO isn’t right for...2025-06-2419 min
Leadership In Law PodcastS02E77 Winning SEO In a Saturated Market with Lindsey BusfieldLindsey Busfield, VP of Optimize My Firm, shares her journey from managing Amish chicken farms to becoming an SEO strategist for some of the nation's most powerful law firm websites. With refreshing candor, she explains why most traditional SEO tactics fail modern attorneys and reveals the strategies that work in 2023.For small and mid-sized firms competing against giants like Morgan & Morgan, Lindsey offers hope through strategic positioning. Rather than trying to outspend the competition, she advocates for community-based approaches that leverage your authentic connections and interests. "If you're a motorcycle rider, get involved in that community, make...2025-06-2328 min
The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)Unlocking the Secrets of Google's Algorithm with Lindsey BusfieldSEO isn’t dead; it just evolved. Google’s algorithm has changed a lot in recent years, and if you’re still thinking like it’s 2012 (hello, keyword stuffing!), this episode is for you. I’m joined by Lindsey Busfield of Optimize My Firm to break down what’s actually working in SEO right now—from AI changes and backlink credibility to the human-first experience Google’s really prioritizing. In this episode of the podcast, we talk about: Why outdated SEO tactics can hurt you What the algorithm really wants now How AI impacts searc...2025-06-0325 min
The Thoughtful Entrepreneur2176 - Lindsey Busfield2176 - Lindsey Busfield2025-05-0820 min
BE THAT LAWYERLindsey Busfield: What Lawyers Need to Know About SEO, Social Media, and Client FitIn this episode, Steve Fretzin and Lindsey Busfield discuss:The nuances and strategic use of SEO for law firm marketingThe importance of selective client intake for long-term successEvaluating the effectiveness of social media versus SEO in legal marketingUtilizing modern website tools and AI-driven bots for better client engagement Key Takeaways:SEO can be a game-changer, but only for firms in the right geographic and competitive conditions—others should consider niche targeting or different marketing strategies entirely.Social media rarely drives real case volume for law firms, unless it's used with intention, high-quality content, and dee...2025-04-2428 min
Personal Injury Marketing MinuteCommitting to Goals - No Matter What - Sterling Hawkins - PILMMA Spotlight 2025
Sterling Hawkins joins us today to discuss his “No Matter What” approach to success. This mindset has helped him grow through some of the most challenging transitions in his life, and he is sharing this mindset with the PILMMA community as the keynote speaker.
Growth is uncomfortable, but it is an inevitable part of change. This is unavoidable if you want your law firm to grow. But how do you navigate the discomfort so that you can thrive in your firm and successfully achieve your goals?
In this episode, we discuss:
Sterling’s “No Matter W...2025-04-2318 min
Grow Your Law FirmBoost Your Law Firm's Visibility with These SEO Strategies With Lindsey BusfieldWelcome to episode 275 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Lindsey Busfield, Vice President of Optimize My Firm, an SEO and content marketing agency responsible for some of the nation’s most powerful law firm websites. Lindsey works with numerous personal injury attorneys who have been burned by other SEO agencies. She has created a business model that addresses major issues in the industry, such as overpromising, underdelivering, and locking clients into long-term contracts. Additionally, Lindsey hosts the Personal Injury Marketing Minute podcast, where she dives into marketing, business deve...2025-04-1825 min
The Free Lawyer306. How Can Law Firms Build Trust with Their Marketing Agencies for Better Results?In this episode of "The Free Lawyer," the host welcomes Lindsey Busfield, a leading SEO expert and Vice President of Optimize My Firm. They discuss the often complex relationship between law firms and marketing agencies, emphasizing the importance of trust and results over long-term contracts. Lindsey explains how her company operates without binding agreements, focusing on client success through relevant content, authority building, and client reviews. She also touches on the impact of AI in legal marketing and shares practical advice for evaluating marketing agencies. The episode concludes with insights into balancing professional and personal life.Lindsey...2025-04-1033 min
Law Firm Growth PodcastBreaking Into SEO in 2025: Opportunities for Attorneys That Big Firms Can't Touch with Lindsey BusfieldBreaking Into SEO in 2025: Opportunities for Attorneys That Big Firms Can't Touch with Lindsey Busfield>> Contact Lindsay at lindsey@optimizemyfirm.com>> Subscribe to the Personal Injury Marketing Minute: https://podcasts.apple.com/au/podcast/personal-injury-marketing-minute/id1536073987>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how...2025-04-0838 min
We Don't PLAY! Digital Online Marketing SEO Podcast: Monetize Pinterest AI Tactics for Businesses📍 Local SEO for Law Firms and Business Growth Strategies with Lindsey Busfield and Favour Obasi-ikeLindsey Busfield, co-owner of Optimize My Firm, a company specializing in SEO for law firms, speaks with Favour Obasi-ike on how to grow your business locally using search engine optimization. Lindsey Busfield recounts her unconventional journey into the SEO world, beginning with marketing for an Amish egg company before transitioning to legal marketing and eventually partnering to grow her current business. The discussion covers the increasing importance of SEO in the age of AI, strategies for ranking in Google's local pack, and the fundamental differences between SEO and social media marketing. She also...2025-03-3124 min
Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World1260: Optimize My Firm: SEO Secrets for Law Firms That Actually Work with VP Lindsey BusfieldThe legal industry is more competitive than ever, and simply having a website or running ads isn’t enough to stand out. Too many law firms pour money into marketing agencies that overpromise and underdeliver, leaving them with little to show for it. The real game-changer isn’t just more traffic—it’s attracting the right clients with strategies that actually convert. When firms shift their focus from vanity metrics to real connections, growth becomes predictable, not just hopeful.
https://www.youtube.com/watch?v=UW_A07gCmlI
Lindsey Busfield is an SEO and content marketing expert focused on law firm gro...2025-03-1529 minMarketer of the Day with Robert Plank1260: Optimize My Firm: SEO Secrets for Law Firms That Actually Work with VP Lindsey BusfieldThe legal industry is more competitive than ever, and simply having a website or running ads isn’t enough to stand out. Too many law firms pour money into marketing agencies that overpromise and underdeliver, leaving them with little to show for it. The real game-changer isn’t just more traffic—it’s attracting the right clients with strategies […]
The post 1260: Optimize My Firm: SEO Secrets for Law Firms That Actually Work with VP Lindsey Busfield first appeared on Marketer of the Day with Robert Plank.2025-03-1529 min
Groth Gets It!Guest Appearances - Attorney Jon Groth - Personal Injury Marketing Minute Hosted by Lindsey BusfieldGuest Appearances - Attorney Jon Groth - Personal Injury Marketing Minute Hosted by Lindsey Busfield
Link to the podcast.
https://open.spotify.com/episode/0qcOKZQUyWUYqQodmF6pgH?si=kQ_J8f38R2SG8ZvrcMvw-g
https://optimizemyfirm.com/pimm-81/2024-11-2933 min
Groth Gets It!Guest Appearances - Attorney Jon Groth - Building Through Acquisition – Personal Injury Marketing Minute 81 - Hosted By Lindsey BusfieldGuest Appearances - Attorney Jon Groth -
Episode - Building Through Acquisition – Personal Injury Marketing Minute 81 - Hosted By Lindsey Busfield
Link to the episode: https://optimizemyfirm.com/pimm-81/2024-11-0133 min
Traffic to LeadsLindsey Busfield: Navigating the SEO Landscape for Law FirmsAbout Lindsey Busfield: Lindsey Busfield is a seasoned PMP Certified project manager, renowned legal SEO expert, and host of the Personal Injury Marketing Minute podcast. Serving as Vice President and Director of Operations of Optimize My Firm, Lindsey brings a wealth of expertise in legal marketing, meticulously crafting strategies to capitalize on current SEO trends. With a focus on enhancing client portfolios and optimizing content management, backlinking, and reporting initiatives, she ensures law firms in competitive markets stand out on Google search results, ultimately driving increased business opportunities.In this episode, Ted and Lindsey...2024-03-2621 min
Wealthy Woman Lawyer Podcast, Helping you create a profitable, sustainable law firm you love220: Lindsey Busfield | Optimize Your Law Firm with SEO and Content MarketingOptimizing your website for search engines is crucial if you want to stand out from the pack for clients who search online for attorney services. But how do you do that?On today’s episode of Wealthy Woman Lawyer®, Lindsey Busfield, Vice President and Director of Operations for Optimize My Firm, joins Davina to share some practical strategies for improving how your firm appears in search results. Optimize My Firm specializes in SEO and content marketing for law firms.Listen as Lindsey highlights what search optimization consists of, how it...2023-10-2635 min