Lindsey Groepper - Podcast Details

Shows

Business Growth On PurposeYes, Your B2B Brand Needs PR with Lindsey Groepper || Ep 379In your B2B operation, is growth-driving PR a reality or a pipe dream? For some owners who reach moderate success without PR, they start to adopt a hindered mentality: "I don't need PR to keep growing." The truth is a little different - to scale your growth, you need to scale your strategic brand awareness. That's why Lindsey Groepper, President of BLASTmedia, joins us today. She's a specialist an helping B2B operations generate brand awareness that drives revenue growth in a powerful way. In this episode, we are going to talk abou...2024-08-1524 min

SaaS Half FullHow to Manage Search in the AI Era with Greg BrooksSaaS marketers know by now that AI has—and will—impact search. But in an ever-changing sea of algorithms, what the heck does Google care about today (and in the future?), and how can marketers make moves now to stay ahead of where search is headed? Greg Brooks, partner and CMO at SearchTides, ironically believes we are moving towards the "human era" of search, even though there will be orders of magnitude more AI-generated content on the internet than ever before. Join us as he discusses at a high level what Google cares about when making content decisi...2024-05-2932 min

SaaS Half FullDefining “Modern” PR & How to Nail It with Kate JohnsonDigital, modern, non-traditional…how do you define today’s PR? It has evolved, and brands who understand how to play in the current landscape are gaining mindshare. In this episode, Kate Johnson, VP of PR at BLASTmedia, dives into what has driven PR’s evolution, how brands should think differently about connecting with millennial buyers, and the new expectations around PR measurement. Connect with Kate: https://www.linkedin.com/in/kate-johnson-mba-5365ba80/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/ 2024-05-0829 min

SaaS Half FullMarketing Hires: The Potential Trap of Big Brands & High Titles with Mark DonniganWhether you are a SaaS founder looking to make your first marketing hire or a CMO building out your team, the rocky tech economy has created a surplus of marketing talent. VPs and Directors from big tech are free agents…fantastic hires, right? According to Mark Donnigan, virtual CMO and consultant, the answer isn’t always yes. In this episode, we tackle choosing the right type of hire (generalist or conductor?) and then dive into how to think more strategically about the top talent available today. Connect with Mark: https://www.linkedin.com/in/markdonnigan/ Connect with...2024-04-2424 min

SaaS Half FullWhat To Do When Your Best Clients Change Jobs with Trinity NguyenMost SaaS revenue leaders would agree that former clients (”Gems”) make amazing second clients. But, how can you track job changers and operationalize an outreach program at scale? Trinity Nguyen, VP of Marketing at UserGems, joins this episode to discuss this underutilized revenue stream and walks through how to identify Gems and create a program designed to target this critical group. Connect with Trinity: https://www.linkedin.com/in/trinitynguyen/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/ 2024-03-0724 min

SaaS Half FullThe New Corporate Narrative That Buyers Demand with Lindsey GroepperGen Y and millennials — who value purpose and meaning when choosing SaaS vendors — comprise most of today’s B2B decision-makers. So why are you still pushing narratives centered on products and features? Today's modern corporate narrative has evolved from CEO-driven, corporate talk tracks to more personal, human-centered narratives to form connections with a new generation of buyers. Join Lindsey Groepper, President of BLASTmedia, as she unpacks the current demands of the modern corporate narrative and how to evolve yours to build trust and establish connection. Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more a...2024-02-2212 min

SaaS Half FullSurviving a New CEO Transition with Paige O’NeillYou’re a SaaS CMO and received the news that you are getting a new CEO. Super! Super? Super, right?! In this episode, Paige O’Neill, CMO of Seismic, shares her story of transitioning to a new CEO with her previous role. From what the first meeting should entail to the pressures of balancing old and new, Paige gives an honest account of what she learned in the transition and the two years that followed. Bottom line? A new CEO means starting over, which can simultaneously be insanely positive and challenging as the incumbent CMO. Connect with...2024-02-0728 min

SaaS Half FullMarketing’s Vital Role in Customer Expansion with Karen BudellFor most SaaS organizations, the customer success function has two players - the CS lead and the salesperson. But in this episode, Karen Budell, CMO of Totango, talks through a “three-legged stool” approach, with marketing as an equal leg. She believes the three functions should work together to develop and execute customer expansion campaigns, driving more revenue from existing accounts. Which, in a down market, is much less costly and time-consuming than securing new logos. Connect with Karen: https://www.linkedin.com/in/karenbudell/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLAS...2024-01-2427 min

SaaS Half FullIt’s a Crapshoot: Category Creation & Positioning with April DunfordIn this episode, our host speaks with author and positioning expert April Dunford about the realities of creating a category and defining positioning to win in SaaS. Drawing from years of data and experience consulting SaaS companies, April surfaces the signals indicative of a positioning problem, pinpoints where product demos go wrong, and gets candid about VCs and startups’ illusions about category creation. Connect with April: https://www.linkedin.com/in/aprildunford/?originalSubdomain=ca Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/ 2024-01-1037 min

SaaS Half FullThe Art & Science of Freemiums & Free Trials with Krish RamineniSaaS marketers know we’ve entered the era of the self-serve buyer, where prospects expect price transparency and free trials. While this might not work for complex enterprise deals, there are lessons to be taken from a PLG motion that most SaaS orgs should employ. Krish Ramineni, Co-founder and CEO at Fireflies.ai, dishes on how to execute a free trial successfully, what it takes to offer a freemium product, and shares his personal story on ignoring his investors’ advice to stay away from a PLG model. Connect with Krish: https://www.linkedin.com/in/krishramineni/ Conn...2023-12-2736 min

Fringe by PeopleForward NetworkHow to Show up When Feeling Intimidated? [with BLASTmedia's Lindsey Groepper]You saw the title, now enter Lindsey Groepper: BlastMedia’s President and, as Rachel calls her, a total baddie. She exudes confidence and clarity—so how does she do it? And yet, there has to have been a time when she felt intimidated. How does she get back to her confident self? In this voicemail, she breaks down her process and gives out her #1 confidence tip. Additional Resources: Link up with Lindsey here: https://www.linkedin.com/in/lindseygroepper/ Listen to Lindsey’s podcast, SaaS Half Full: https://saashalffull.com/ Have a question for Rachel...2023-12-2003 min

SaaS Half FullWhat Biden’s Order on AI Means for Marketers with Conor BronsdonWith Biden’s recent executive order addressing the safe and secure development and use of AI, data privacy is even more mind top of mind for SaaS marketers. In this episode, Conor Bronsdon, Director of Marketing & Communications at LinearB, breaks down the order, discusses the new privacy demands on marketers, and how to build buyer trust in today’s AI economy. Connect with Conor: https://www.linkedin.com/in/conorbronsdon/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/ 2023-12-1331 min

SaaS Half FullThe Fame and Flops in Creating Memorable Brands, with Melissa RosenthalSaaS marketers understand the importance of a strong brand, but are you clear in your strategic narrative today? If “efficiency” is driving your narrative, this episode is for you (because, spoiler alert, “efficiency” ain’t it.) In this episode, Melissa Rosenthal, Chief Creative Officer at ClickUp, unpacks the elements needed to create a memorable brand in the face of new market demands and how to measure effectiveness. Plus, she's brave enough to talk about one of her biggest brand fails and what was learned from the experience. Connect with Melissa: https://www.linkedin.com/in/melissarosenthal5/ Connect with Lindsey: h...2023-11-2932 min

SaaS Half FullWhy It’s Time to Axe “Enterprise Marketing” with Sarah EmmottWhether you have added enterprise selling into a PLG motion or have always focused on the segment, SaaS marketers understand the different pain points and nuances of prospecting to the enterprise. But, should you literally market to “the enterprise?” According to Sarah Emmott, Head of Brand for Work Management at Atlassian, the answer is no. In this conversation, Sarah unpacks how enterprise prospects actually search for solutions and explains why ditching the term “enterprise” in your marketing efforts is the way forward for maximum influence. Connect with Sarah: https://www.linkedin.com/in/shickman1/ Connect with Lindsey...2023-11-1528 min

SaaS Half FullNavigating Audience Data for Early-Stage Marketers with Ryan SonnenbergAre you an early-stage B2B SaaS marketer, or maybe you’re a seasoned marketer but have limited resources to uncover the audience data you need to succeed? In this episode of SaaS Half Full, Lindsey sits down with Ryan Sonnenberg, Director of Marketing at SavvyMoney, as he spills the tea on how B2B SaaS marketers are leaving valuable audience data on the table and what tools early-stage marketers can use to help them in their audience identification journey. Connect with Ryan: https://www.linkedin.com/in/ryantsonnenberg/ Connect with Lindsey: https://www.linkedin.com/in...2023-10-2025 min

SaaS Half FullHow Modern PR Can Support an ABM Program with Lindsey GroepperPR and ABM…say what? Yes, there is a modern PR approach where these two strategies work together, adding more value to your PR investment. Our host, Lindsey Groepper, forgoes a guest this week to share her thoughts on this topic, including how to align your ABM targets with thought leadership efforts to create direct touchpoints with the individual prospects your BDRs are targeting. Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/ 2023-10-0414 min

SaaS Half FullTaking Marketing Risks in a Strained Economy with Emily MontgomeryIf you’re a SaaS marketer who tends to be risk-averse, the last 12 months have not been your friend. Market volatility and “doing more with less” do not pair well with taking chances, but Emily Montgomery, VP of Professional Services at Xplor, believes there are still opportunities to take calculated risks…and it starts with a mindset shift. Listen in as we explore how to “experiment and learn” to create a culture of risk among your marketing org and the channels most ripe for experimentation. Connect with Guest: https://www.linkedin.com/in/emily-montgomery-8995361/ Connect with Lindsey: htt...2023-09-2127 min

SaaS Half FullThreads, Mastodon, X, and More: A Look at Social Mayhem with Karri CarlsonIt's been a minute since the social media industry has been in the spotlight, but the past six months have been poppin' off. Between the launch of Threads and Twitter rebranding to X, there's a wealth of new info to digest if social media falls under your purview (in-house or via an agency partner). In this episode, Karri Carlson, VP of Operations at LeadTail, updates us on the platform changes that matter, new platforms emerging (like Mastodon), and the trend of "atomizing" social into niche communities with their own set of rules and community standards. Connect with Guest...2023-09-0734 min

SaaS Half FullBot Rising: AI’s Volume, Velocity & Variety with Pete Housley and Amanda (Elam) ColeBy now, we get it: AI is here to stay and makes marketing more efficient. But, what fears do marketers have around AI, how do you responsibly feed the board’s appetite for AI, and to what level do marketing leaders need to understand the technology? In this episode, we’re joined by Pete Housley, CMO at Unbounce, and Amanda (Elam) Cole, CMO at Bloomreach, to dig into these questions. Listen in for a deeper understanding of the seemingly unlimited opportunities of the technology and also the potential pitfalls. Connect with Pete: https://www.linkedin.com/in/p...2023-08-0938 min

SaaS Half FullCMOs Speak: CEOs Are Undervaluing BrandWhat do CMOs wish more CEOs understood about marketing? It’s the big question we ask our guests at the end of each episode, and through the first half of the year, many answers came back to one core topic - CEOs not valuing brand enough. In this episode, we’re bringing you a compilation of our guests’ answers and biggest wish: that more CEOs understood not everything in marketing can be measured. Check out the full episodes for all of the guests featured in this episode: https://www.blastmedia.com/resources/?type=podcast Connect with Lindse...2023-07-2607 min

SaaS Half FullThrowback Episode - Adding Growth Marketing to a PLG Brand with Rachel HepworthPLG companies are in the spotlight again, being examined by media and analysts for their staying power in a recession. So, we’re pulling an episode off the top shelf this week which tackles PLG. Rachel Hepworth is now Head of Marketing at Notion, a PLG brand, but when this episode first aired, she was their Co-Marketing Lead. When Rachel started her role at Notion, a PLG company, the brand had been primarily (and successfully) built through community and content, existing without a growth-marketing function. As Notion was moving into more enterprise and complex sales, Rachel was ta...2023-07-1228 min

SaaS Half FullCrushing It in the B2B Creator Economy with Ali FazalOur circle of influence has fundamentally changed. Whereas we used to follow brands, we now follow people. While B2C companies were quick to invest in online influencers, B2B marketers are finally vibin’ with the creator economy. In this episode, Ali Fazal, VP of Marketing at GRIN, digs into how B2B brands should think about influencer marketing (spoiler alert: it has little to do with follower count), explores the most impactful channels, and gives advice on the possible value exchanges between B2B brands and creators. Connect with Ali: https://www.linkedin.com/in/al...2023-06-2836 min

SaaS Half FullThe Elusiveness of Inclusive Marketing with Sarah ReynoldsHey guys! Nope, scratch that. Hey friends! While most SaaS marketers agree on the importance of inclusive marketing, achieving inclusivity is still a work in progress. In this episode, Sarah Reynolds, CMO of HiBob, discusses the importance of establishing an authentic culture of inclusivity, details common oversights, and dives into the beautiful fabric that makes today’s diverse customer base. Oh yeah, and something about a little brand called Bud Light. Connect with Guest: https://www.linkedin.com/in/sarahlizreynolds/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.co...2023-06-1436 min

SaaS Half FullThe Growing Bench of CMO Free Agents with Nirosha MethanandaWe’re gonna need a bigger bench. The list of available SaaS CMOs is growing, with many finding themselves free agents for the first time, involuntarily. In this episode, Lindsey connects with Nirosha Methananda, a senior marketing leader on the bench, about what she’s learned during her transition period. From digging into learning and community to investing in an executive coach (bye-bye ego!) and her personal brand, Nirosha is far from wallowing in her circumstances. She rounds out the episode by providing her take on the future of full-time work and where she sees the CMO mark...2023-05-3129 min

SaaS Half FullBack to Basics: Escaping Today’s Marketing Inferno with Bhaskar RoyLooking back on 2021 and early 2022, it was heaven for many marketers. Big budgets, sky-high valuations, and VC dollars are pouring in. Today? “Do more with less” has become the most-hated phrase among SaaS marketers. Bhaskar Roy, Head of Marketing at Workato, urges marketers to get back to the basics to climb out of the abyss. From obsessing again over org-wide customer success efforts to creating “frame breaking” content that goes against the grain, Bhaskar shares what he believes can have a max impact for marketers in today's challenging economy. Connect with Guest: https://www.linkedin.com/in/bhask...2023-05-1730 min

SaaS Half FullThe Art & Science Behind Pricing & Packaging with Dan BalcauskiWho is in charge of pricing decisions at your SaaS org? For nearly 60% of companies, it’s the CEO or an opinion-filled decision amongst the entire C-suite. But who should own it? Dan Balcauski, the founder of Product Tranquility, answers the question in this episode, breaking down the art and science of SaaS product pricing and packaging (two very different elements) and advocating for marketers to focus more on the “who” and “how” they charge instead of the price itself (the “what”). Connect with Guest: LinkedinLink Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLAS...2023-05-0336 min

SaaS Half FullQuit Pointing Fingers: It's About Brand & Demand Balance with Palmer Houchins"Do more with less" is this year's most-hated phrase for marketers. And for brand marketers, this means a direct hit to budgets responsible for a company's reputation. On this episode of SaaS Half Full, Lindsey talks with Palmer Houchins, Head of Marketing at G2, about the lopsided finger-pointing that often happens between demand and brand teams, especially in a recession when short-term ROI is king. Grab a drink and join the discussion as Palmer dives into what CMOs often get wrong about their thinking regarding brand spend, how to intertwine brand and demand to create balance, and...2023-04-1933 min

SaaS Half FullThe Great Divide Between Corp Comms & Marketing with Grace WilliamsGone are the days of internal-only communication. Every internal message is now at the risk of being shared externally, creating more pressure to skilfully craft statements surrounding economic, societal, or company impact events (RIFs, outage, data breach, etc.). As a result, the role of Corporate Communications has never been more in demand and vital to a company's long-term reputation. So, why does the function still report to marketing, a department typically focused on short-term tactics for direct ROI? In this episode, Grace Williams, SVP of BLASTmedia, shares her opinion and makes the case for Chief Communications Officers...2023-04-0527 min

Straight To VoicemailHow Do You Spot Talent? [with BLASTmedia's Lindsey Groepper]Finding the right (and best) talent is a talent all on its own. And Lindsey Groepper knows how to do it—she’s grown her award-winning B2B PR agency (BLASTmedia) exponentially over the past few years. And to her, finding the best talent isn’t always among the people with the most relevant and extensive experience. Press play to hear her strategy to finding the best and brightest to grow your teams. Link up with Lindsey here: https://www.linkedin.com/in/lindseygroepper/ Listen to Saas Half Full here: https://saashalf...2023-03-3003 min

SaaS Half FullWhy Hidden Pricing is Enemy #1 with Allyson HavenerDespite data supporting the case for creating a more self-serve buying process, many SaaS revenue teams are still operating in a way that is legit the opposite of what today's buyer wants. New report data from more than 2,000 B2B tech buyers reveals what self-serve looks like in practice - and it's transparent pricing, free demos, and no freakin' cold calls. Listen as Lindsey speaks with Allyson Havener, VP of Marketing at TrustRadius, about the report's results and how it's changing the course for SaaS go-to-market teams. Connect with Allyson: https://www.linkedin.com/in/allyson-havener/ L...2023-03-2230 min

SaaS Half FullWhat You Can Learn From a B2B Mystery Shopper with Gracey CantalupoWho here is guilty of building and running a marketing and sales playbook, then delaying changing it because it took so damn long to implement? Often, the paralysis is due to not knowing where to start. Gracey Cantalupo, CMO at MentorcliQ, says to begin with being a good buyer first and go back to the start - which can be done in a couple of not-so-time-intensive steps. In this episode, listen as she and Lindsey Groepper discuss how hiring someone to walk your virtual storefront (yes, a mystery shopper!) and actually being on a software buying committee c...2023-03-0828 min

SaaS Half FullInvestment Vibe Check: Two VCs DiscussThis special Fireside Chat edition brings together two SaaS VCs to discuss the current investment landscape vibe. Tackling everything from the technologies they are bullish on to the importance of burn efficiency in defining financial health, the current sitch is both conservative and optimistic. Sara Omohundro, Principal at Elevate Ventures, and David Kerr, Managing Director of Allos Ventures, are two experienced SaaS investors who joined Lindsey in-office for an agency discussion. Tune in to hear the unscripted conversation from the boots on the ground in SaaS investing. Connect with Sara: https://www.linkedin.com/in/sara-omohundro-cfa-2a10...2023-02-2234 min

The Content Cocktail HourDefining Modern Day PR in B2B with Lindsey Groepper of BLASTmedia Lindsey Groepper is the President of BLASTmedia, a B2B SaaS PR Agency. With 18 years of experience at BLASTmedia, Lindsey has a unique perspective on how the PR and media landscape has evolved. In this conversation, Lindsey shares her insights on modern-day PR practices, the kinds of companies that would benefit the most from hiring a PR agency, and more!0:00 Intro0:50 Conversation with Lindsey4:00 Tech PR over the years8:04 PR process11:00 Advice to marketers18:00 Successful relationship with PR firm21:40 PR and content marketing28:39 Changing media landscape36:10 Closing advice38:15...2023-02-1700 min

SaaS Half FullWhat Marketers Can Learn from Netflix with Jennifer Griffin SmithMedia companies like Netflix create content to make money, plain and simple. If it doesn't perform, it isn't renewed or promoted. With this idea in mind, why are B2B marketers creating video content without expecting performance? Jennifer Griffin Smith, CMO of Brightcove, wants marketers to think and act more like a media company. In this episode, Jennifer explains how a successful video strategy isn't contained to large companies with high-production capabilities, the role of user (customer) generated content, and why she believes B2B has a place on TikTok. Are you ready to think more like...2023-02-0829 min

Straight To VoicemailHow to Show up When Feeling Intimidated? [with BLASTmedia's Lindsey Groepper]You saw the title, now enter Lindsey Groepper: BlastMedia’s President and, as Rachel calls her, a total baddie. She exudes confidence and clarity—so how does she do it? And yet, there has to have been a time when she felt intimidated. How does she get back to her confident self? In this voicemail, she breaks down her process and gives out her #1 confidence tip. Link up with Lindsey here: https://www.linkedin.com/in/lindseygroepper/ Listen to Lindsey’s podcast, SaaS Half Full: https://saashalffull.com/ Have a question for Rac...2023-02-0203 min

SaaS Half FullThe Subjectivity of SaaS M&A, with Thomas SmaleWhen looking to exit through acquisition, what makes one SaaS company stand out from the others? The answer is...nothing definitively. It's all subjective, according to Thomas Smale, CEO and Founder of FE International, an M&A advisory firm. In this episode, Thomas and Lindsey discuss the benefits and drawbacks of a strong founder brand, common mistakes he sees companies make when positioning for an exit (like cutting the wrong expenses), and the "analysis paralysis" that prevents buyers from making an offer. Connect with Thomas: https://www.linkedin.com/in/thomassmale/ Learn more about FE International: http...2023-01-1135 min

SaaS Half FullBack That SaaS Up—Recapping 2022What a ride 2022 has been! Another year with fantastic guests has come to an end, but we’re not closing out the season until we review our most downloaded episodes. We’ve talked about gaining alignment with your C-suite, how to get the most out of your PR agency relationship, when to sell your SaaS business, and even how to make your brand un-bland. Whether you’ve listened to the full episodes or not, enjoy this recap of 2022’s best, and feel free to revisit the conversations in the archives. Connect with Lindsey:https://www.linkedin.com/in/lindseyg...2022-12-2810 min

SaaS Half FullWhat’s Up 2023? MarTech Predictions with Kazuki Ohta, Treasure DataIt’s that time of year again! Marketing industry predictions are one of our favorite topics, and we’re sticking with the tradition. To share 2023 B2B SaaS marketing predictions, we have Kazuki Ohta, CEO and Co-founder of Treasure Data, a leading customer data platform. In this episode, Kaz and Lindsey discuss predictions like the rise of Chief Customer Officers, what will replace cookie-driven strategies, and the trend of proactive data governance. Tune in to hear Kaz unpack all of his predictions for 2023. Connect with Kazuki Ohta: https://www.linkedin.com/in/kazukiohta/ Learn more about Treasure Data: https...2022-12-1426 min

SaaS Half Full3 Reasons ABM for Enterprise Fails with Alberto Cantor, ArisGlobalIf you sell into the enterprise or are thinking of swimming upstream, this is the episode for you. Alberto Cantor is the Senior Director of Demand Generation and Corporate Marketing at ArisGlobal, and its SaaS product is sold to big-honkin' pharmaceutical companies. Yes, large, conservative buying teams in a super-regulated industry with long sales cycles. Can ABM work in this environment? Yes, but not if you give up easily. In this episode, Alberto talks about the three pillars he had to master before he got ABM for enterprise right (after two failed attempts) and how to set e...2022-11-3032 min

SaaS Half FullFix Your Face: Brand Perception is a Team Effort with Tara Pawlak, GetAcceptThe face prospects and partners make when someone mentions your company name says a lot about your brand. But, who is responsible for creating brand perception? According to Tara Pawlak, Head of Marketing at GetAccept, it's a responsibility extending beyond marketing into the sales org. In this episode, Lindsey Groepper speaks with Tara about the sales teams' role in carrying out brand and how lack of alignment presents a danger to hidden stakeholders. Listen in as she shares insights to obtain this alignment and advice on how to measure initiatives not directly tied to ROI. Connect with Ta...2022-11-0933 min

The Agency Profit PodcastHow Your People Empower Your Profits, With Lindsey GroepperQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:BLASTmedia.comBlog|Podcastlindsey@blastmedia.comLinkedIn /in//lindseygroepper/ABOUT: LINDSEY GROEPPER...2022-11-0227 min

SaaS Half FullMarketing Budget Cut? How to Respond with Lisa Ames, Norwest Venture PartnersIn a shaky economy, when costs need to be cut, most companies look immediately to marketing to reduce spending. And, for the marketers who lived through 2020 budget cuts, this year's budget reductions amid a recession shouldn't have come as a surprise. In this episode, Lindsey Groepper talks with Lisa Ames, the CMO of Norwest Venture Partners. As the marketing expert advising dozens of B2B SaaS portfolio companies and as a tenured, in-house SaaS marketer, she knows her way around operating lean marketing budgets. In this discussion, Lisa shares the question she believes every marketing leader should...2022-10-1234 min

SaaS Half FullHow to Find Your True Brand Differentiator with Carly Brantz, DigitalOceanHow well do you know your brand differentiators? No, not your product features, but the REAL secret sauce of why your customers love you. In this episode, Carly Brantz, CMO of DigitalOcean, discusses how to find your true brand differentiators and what needs to be done across the entire organization (yes, outside of marketing!) to reach its full potential. Listen as she shares best practices for uncovering the unique fabric of your SaaS business, when experimentation can be your greatest ally, and how to maximize your differentiator across all channels. - Connect with Carly Brantz: https://www...2022-09-2827 min

SaaS Half FullThe Fundamental Shift in B2B Ecommerce, with Ari Kahn, Bridgeline DigitalImagine this. Instead of customers hitting your e-comm website and looking for a product to solve a business problem, your online marketplace comes to them and prescribes a solution to their problem. Sounds magical, but is it realistic for B2B companies? Lindsey Groepper sits down with Ari Kahn, the CEO of Bridgeline Digital, to discuss all things B2B eCommerce. In this episode, you’ll learn why having an “If you build it, they will come mentality” will ultimately lead you to a slow eCommerce demise and why it's time to fundamentally shift the cultural relationship betwee...2022-09-1432 min

SaaS Half FullMaintaining Engagement During a Recession with Julia Stead, 15FiveMaintaining employee engagement is daunting during an economic downturn when trying to balance high care and high performance. With the complexities this topic can bring, Lindsey Groepper speaks with Julia Stead, CMO at 15Five, to discuss how quickly trends in employee engagement have changed when transitioning from the Great Recession into (what some are calling) the "Great SaaSacre." This episode also details the shift in power dynamic from employee to employer, the value of transparency, and the positive trends they’re seeing due to the recession. Connect with Julia: https://www.linkedin.com/in/juliastead/ Learn more about 15Fi...2022-08-3132 min

SaaS Half FullChanging Your Content Mindset with Sharon Rusinowitz, ChartHopContinuing our HR Tech series, we speak with Sharon Rusinowitz, the Director of Content Marketing at ChartHop. In this episode, Lindsey and Sharon discuss what the content team of the future looks like and how to re-shape how you think about content. Listen as Sharon discusses how to develop a B2B SaaS content strategy extending beyond the written word and how to create a cohesive narrative across mediums. - Connect with Sharon: https://www.linkedin.com/in/sharonrusinowitz/ - Learn more about ChartHop: https://www.charthop.com/ - Connect with Lindsey: https://www.linkedin.c...2022-08-1730 min

PR ProfilesLindsey Groepper, President of BLASTmedia | PR ProfilesLindsey Groepper, president of BLASTmedia, joined us this month for Episode 14 of PR Profiles. Watch the full episode to learn how to position PR as an essential tool for achieving business goals, why PR budget cuts hurt brand perception, and how your brand’s narratives in the media should be influenced by more than just press releases. -- Head over to https://www.agilitypr.com/prprofiles/ for the full show notes -- Follow Agility PR Solutions on Twitter: https://twitter.com/AgilityPRS Follow BLASTmedia on Twitter: https://twitter.com/BLASTme...2022-08-0423 min

SaaS Half FullNailing Employer Brand with Amy Frampton, BambooHRThis summer we’re focusing on HR Tech and learning from the best in the business. In this episode, Lindsey Groepper speaks with Amy Frampton, the Head of Marketing at BambooHR. She is a wealth of knowledge but in this conversation, she shares her insights on employer brand. If you don’t know what employer brand is or don’t know what your employer brand is, stop what you're doing. Employer brand is crucial right now, especially for growing B2B SaaS companies. Listen in as Amy shares how to go about developing it, marketing's role in execut...2022-08-0336 min

SaaS Half FullMarketing's Role in an Acquisition with Isabelle Papoulias, MediaflySaaS acquisitions are plentiful, but what are the keys to a smooth transaction, and who is involved? Spoiler alert: it's more than the C-suite. In this episode, Lindsey Groepper speaks with Isabelle Papoulias, the EVP of Global Expansion at Mediafly, about marketing's role in M&A. As the former CMO, Isabelle has taken the company through five acquisitions in the last four years, providing her with takeaways and insights for B2B SaaS marketers who find themselves in the throws of M&A. Listen in as she shares what the marketing team can expect in...2022-07-1331 min

SaaS Half FullState of B2B SaaS Investing with Mike Fitzgerald, High AlphaThere’s been a shift in the SaaS economy, and in this episode, Lindsey Groepper speaks with Mike Fitzgerald, Partner at High Alpha, a venture capital studio that specializes in funding B2B SaaS companies. Mike joined BLASTmedia at their headquarters for a fireside chat. During that conversation he shared valuable insights on how the venture capital landscape has changed for B2B SaaS companies and what the next moves may be for companies strategizing for a slowdown. Connect with Mike: https://www.linkedin.com/in/mikesfitzgerald/ Learn more about High Alpha: https://highalpha.com Connect wi...2022-06-2218 min

SaaS DistrictHow PR Strategies Support SaaS Exits with Lindsey Groepper #178Lindsey Groepper is the president at BLASTmedia, a national B2B SaaS PR agency that takes a holistic approach to PR.Lindsey is responsible for new business development and helping oversee the strategic direction of the agency where they focus public relations.Lindsey graduated from the University of Georgia with a Bachelor of Arts degree in Journalism and Mass Communications, majoring in Public Relations.In this episode we cover:00:00 - Byldd - MVP Development Agency Based in New York01:12 - Intro02:14 - The Right Time To Write A Press...2022-05-1335 min

SaaS Half FullBreaking Up with B2B Marketing Strategies with Justin Keller, DriftIn this episode of SaaS Half Full, Lindsey Groepper speaks with Justin Keller, VP of Revenue Marketing at Drift, about ditching your burnt-out B2B marketing strategies. Justin has spent the majority of his career doing cool sh*t with B2B marketing and continues to do so at his new gig at Drift. If you’re not thinking about how your marketing sets you apart from others in the category, you will fall behind. Listen in to hear why he believes marketers must start taking risks and thinking like consumer brands in a way that inspires, invoke...2022-04-2728 min

SaaS Half FullMarketing’s Role in Risk and Compliance with Gina Hortatsos, LogicGateIn this episode of SaaS Half Full, Lindsey Groepper speaks with Gina Hortatsos, CMO at LogicGate, about the importance of the marketing organization taking an active role in risk and compliance. Gina believes the CMO - and other departmental leaders - have equal responsibility for risk and compliance as the infosec or legal team. Listen in as she shares the different components of organizational risk (spoiler alert, it’s not just cyber) that contribute to overall risk management and defining a company’s risk profile. She also provides tips for creating a “risk register” for the marketing org to p...2022-04-2030 min

SaaS Half FullGetting the Most Out of Your PR Agency Relationship with Kimberly Jefferson, BLASTmediaSaaS CMOs: are you leveraging your PR-agency partnership to the fullest? In this episode of SaaS Half Full, Lindsey Groepper speaks with Kimberly Jefferson, EVP at BLASTmedia. Kimberly, a BLASTmedia team member for over ten years, shares what makes a fruitful client-PR agency relationship. She answers questions like who should manage the agency relationship, how to level-set expectations, and what makes a partnership go from good to great. Listen to the full episode to hear tips on how marketing teams can get the most out of their PR agency investment. - Connect with...2022-03-3030 min

SaaS Half FullYour First 30 Days as CMO with Rashmi Vittal, ProductivIn this episode of SaaS Half Full, Lindsey Groepper speaks with Rashmi Vittal, CMO at Productiv. A two-time SaaS CMO, Rashmi shares the lessons she’s learned when delving into your first 30 days as a company’s CMO. Whether you’re looking to become a CMO for the first time or are looking for a change, Rashmi shares valuable information about what you should uncover in the interview process, who you should speak with to set expectations, and how to create alignment amongst your new marketing team. Listen to the full episode to learn more about making your f...2022-02-0930 min

SaaS Half FullAchieving CMO and CFO Alignment with Avnita Gulati, VisaIn this episode of SaaS Half Full, Lindsey Groepper speaks with Avnita Gulati, Senior Director of Global Marketing Strategy and Operations at Visa. We've discussed how marketers can achieve alignment with their CEO or with the board, but in this episode, Avnita shares how to create that same alignment with your CFO. Whether you feel like you have a good relationship with finance or are looking to build a bridge for the first time, Avnita shares crucial steps to cultivating a better working relationship. Listen to hear more about the importance of having an understanding of each p...2022-01-1927 min

SaaS Half FullThe Most-Downloaded Episodes of 2021In this episode of SaaS Half Full, Lindsey takes a trip down memory lane sharing the most downloaded episodes of 2021 highlighting key insights. Episodes featured are: Nikki Boehm, Dylan Touhey, Christina Dell Villar, Jon Ferrara, and Mendy Werne Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/ Get your cocktail kit at www.shakerandspoon.com/halffull 2021-12-2211 min

SaaS Half FullCommon Mistakes When Expanding Into Europe, with Alan Gleeson, AgilityIn this episode of SaaS Half Full, Lindsey Groepper speaks with Alan Gleeson, the Founder of Agility, a SaaS-marketing consultancy based in London. When is the right time to expand your SaaS company into the European market? Alan consults organizations considering this venture and shares with us his insight on a successful expansion. He talks about the unique differences between operating in the U.S. and Europe, including resource constraints, currency, language barriers, and pricing arbitrage. Whether you're thinking about setting up an office across the pond or are simply interested in learning more about SaaS in...2021-12-0129 min

SaaS Half FullAdding Growth Marketing to a PLG Brand with Rachel Hepworth, Co-Marketing Lead, Notion In this episode of SaaS Half Full, Lindsey Groepper speaks with Rachel Hepworth, Co-marketing Lead at Notion. When Rachel started her role at Notion, a PLG company, she knew the brand had been primarily (and successfully) built through community and content, existing without a growth-marketing function. As Notion was moving into more enterprise and complex sales, Rachel was tasked with starting from the ground floor, including scaling up a tech stack and data team. Listen as Rachel walks through how to develop a growth engine inside a PLG company and how brand and demand can work seamlessly together.2021-11-1027 min

SaaS Half FullHow Virtual Events Can Be “Closing” Events with Nikki Boehm, NamelyIn this episode of SaaS Half Full, Lindsey Groepper speaks to Nikki Boehm, VP of Marketing at Namely, about how virtual events can be used at every stage of the funnel, including bottom-of-the-funnel “closing” events. Even the term “Zoom fatigue” is fatigued. Have SaS marketers pivoted their virtual event strategies to still drive value? Nikki believes an organized, funnel-based approach to virtual events is the key to creating bottom-line impact. Listen to hear the common mistakes made in planning virtual events and how she builds events based on stages of the funnel, adjusting expectations and ROI for each type...2021-11-0433 min $You Can\'t Laugh At That$ You Can't Laugh At ThatYou Can't Laugh At Work 17 Ft. Lindsey Groepper Of BLASTmediaAs president of Indiana-based perennial top workplace BLASTmedia, Lindsey Groepper's emphasis on storytelling has set the tone for a culture filled with people who enjoy their work and the people they do it with.Storytelling in comedy is obvious, but it’s an often overlooked aspect of leadership.What stories are you telling yourself as a leader? What stories are you communicating with your team?ARE you communicating with your team?On the inverse: what stories are your employees telling themselves about their work? Your leadership?On this episode, Li...2021-10-2533 min

Sour & SaaSSour & SaaS - Season 5 Episode 3 - with President at BLASTmedia, Lindsey GroepperIt's time to break down real SaaS marketing problems - with a sour twist. In this show Garrett Mehrguth interviews marketing leaders from around the world. The sour twist? They're both challenged to get their words out as they pucker their way through sour candy during the conversation! The guest this week is President at BLASTmedia, Lindsey Groepper 2021-09-2333 min

SaaS Half FullUsing Paid Strategies to Enhance Your ABM Efforts with Brian Walker, StatwaxIn this episode of SaaS Half Full, Lindsey Groepper has a conversation with Brian Walker, President of Statwax. Account-based marketing has been around for a long time, and SaaS marketers are constantly rethinking how to improve the strategy. As ABM becomes a more commoditized way to sell, sales and marketing teams need to work together to strengthen the power of ABM. Executing paid strategies for SaaS companies, Brian has implemented paid strategies to run in tandem with ABM to bring more data insights for greater returns. Whether you’re new to ABM or trying to revamp your str...2021-09-2232 min

SaaS Half FullHow to Differentiate in Saturated Category with Araks Nalbandyan, Director of Digital Marketing at 10WebIn this episode of SaaS Half Full, Lindsey Groepper chats with Araks Nalbandyan, Director of Digital Marketing at 10Web. How can SaaS companies compete in crowded markets, especially if the category competition includes large, enterprise brands with legacy power? Whether you’re thinking about entering a new category or becoming more well-known in the one you’re in, listen and learn from Araks as she tackles the common mistakes SaaS marketing teams make when competing in a saturated landscape. Connect with Araks Nalbandyan: https://www.linkedin.com/in/araksya-nalbandyan/ Learn more about 10Web: https://10web.io/ Conn...2021-09-0825 min

SaaS Half FullMaking the Case For a Chief Evangelist with Ethan Beute, Chief Evangelist at BombBombIn this episode of SaaS Half Full, Lindsey Groepper chats with Ethan Beute, the Chief Evangelist of SaaS company, BombBomb. A chief evangelist encompasses so much more than being a hype man or a hype woman for a brand. Ethan dives into the chief evangelist role, what makes them successful and how they can be crucial to the brand perception of a SaaS company. Connect with Ethan: https://www.linkedin.com/in/ethanbeute/ Learn more about BombBomb: https://bombbomb.com/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.co...2021-08-2529 min

SaaS Half FullThe Art of Breaking Sh*t with Lindsey Groepper on the Agile Marketing PodcastOn this cross-over bonus episode, Lindsey Groepper joins Muhammad Yasin and Eva Jackson on the Agile Marketing Podcast to discuss how she has scaled BLASTmedia using a variety of productivity tactics that can be applied to any role. Follow the Agile Marketing Podcast: https://agilemarketingindy.com/podcasts/ Join the Agile Marketing Slack community: http://bit.ly/AgileMarketingSlack Produced by Share Your Genius: https://www.shareyourgenius.com/ 2021-08-0431 min

SaaS Half FullAgile Marketing Decoded with Muhammad Yasin, Co-founder of Agile Marketing IndyIn this episode of SaaS Half Full, Lindsey Groepper chats with Muhammad Yasin, Executive Vice President of Marketing at PERQ and Co-founder of the organization Agile Marketing Indy and its associated podcast. Having worked with Agile principles in marketing for years, Muhammad breaks down how to adopt an Agile framework, what it looks like on a day-to-day basis and how he and his marketing team applied it to rebuild their entire website in a five business-day sprint. Whether you’re an avid Agile practitioner or a marketer simply thinking about exploring the concept, Muhammad shares critical takeaways to...2021-08-0433 min

Agile MarketingThe Art of Breaking Sh*t with Lindsey GroepperWhat do you get when you combine a public relations pro with a Software-as-a-Service org? One kickass agile marketer. Join us for a podcast crossover with SaaS Half Full and learn how host Lindsey Groepper has scaled BLASTmedia using a variety of productivity tactics that can be applied to any role. Follow SaaS Half Full: https://saashalffull.com/ Join the Agile Marketing Slack community: http://bit.ly/AgileMarketingSlack Produced by Share Your Genius: https://www.shareyourgenius.com/ 2021-08-0431 min

SaaS Half FullA VCs Take on Funding Announcements, with Nikki Parker, SVP Insight PartnersIn this episode of SaaS Half Full, Lindsey Groepper chats with Nikki Parker, SVP at Insight Partners, about milestones throughout the scale-up journey and the role of a CMO throughout. Insight Partners has invested in over 400 software companies and Nikki has seen the highs and lows of milestones and funding announcements. What is important to the VC vs. the portfolio CEO? What are the realistic expectations? Listen to hear Nikki’s perspective on goal setting and leveraging marketing to reach business outcomes throughout the SaaS growth journey. Connect with Nikki Parker: https://www.linkedin.com/in/nik...2021-07-2128 min

SaaS Half FullThe When and Why of Outsourcing SDRs with Eric Quanstrom, CMO at CIENCEIn this episode of SaaS Half Full, Lindsey Groepper chats with Eric Quanstrom, CMO at CIENCE, about when and why you should outsource your sales development reps, the cost of outsourcing vs in-house and why inbound marketing alone isn’t the holy grail of lead generation. When deciding to outsource an SDR or not, Eric believes there is no single right answer. The decision is based on your SaaS business’s circumstances, goals, agenda, and how you want to get there. Tune in to hear more of Eric’s insights. Connect with Eric Quanstrom: https://www.linkedi...2021-07-0732 min

SaaS Half FullHow to Create a Community of B2B Micro-Influencers with Jon Ferrara, CEO at NimbleIn this episode of SaaS Half Full, Lindsey Groepper chats with Jon Ferrara, CEO of Nimble, about how to identify, build relationships and get value out of exchanges with B2B micro-influencers. When B2B brands think of influencers, they often imagine big-dollar agreements in exchange for a single Tweet. Jon believes more in (and has successfully executed) a micro-influencer strategy, where he develops authentic relationships with up-and -coming influencers with zero dollars exchanged. Tune in to hear more of Jon’s insights. Connect with Jon Ferrara: https://www.linkedin.com/in/jonvferrara/ Learn more about Nim...2021-06-1632 min

SaaS Half FullWhy Your SaaS MarTech Stack is Jacked with Justin Schmidt, VP of Marketing at CapacityIn this episode of SaaS Half Full, host Lindsey Groepper chats with Justin Schmidt, VP of Marketing at Capacity, about the mistakes most SaaS marketers make in building their MarTech stack and how it should all begin with one thing — your customer journey map. Whether you’re a scaling company building out your martech tools for the first time, or a seasoned marketer with more tools in your stack than you can count, Justin walks through how to take inventory and build an efficient and affordable martech stack. Connect with Justin Schmidt: https://www.linkedin.com/in/ju...2021-06-0230 min

SaaS Half FullWhen You Know It's Time to Sell Your SaaS Company with Norman Crowley, Founder of Cool Planet GroupIn this episode of SaaS Half Full, host Lindsey Groepper chats with Norman Crowley, Founder of Cool Planet Group, one of Europe’s fastest-growing energy companies, about his journey selling his previous tech company, Inspired Gaming Group. A$1B acquisition of the company fell through just hours before the stock market crash in 2018, and Norman recounts the hours and days after. Tune in to hear the full story, plus additional insights from a serial and seasoned SaaS entrepreneur on when to sell your company, how to adjust your business if something isn’t working and how to vet...2021-05-1925 min

SaaS Half FullHow CMOs Can Achieve Influence Outside the Marketing Org with Christina Del Villar, SaaS VeteranIn this episode of SaaS Half Full, host Lindsey Groepper chats with Christina Del Villar, SaaS veteran and Founder of Christina Del Villar LLC, about how CMOs can learn the language of various key stakeholders and develop influence outside of the marketing team. CMOs are fantastic at uncovering stakeholders for the business and creating messaging alignment around their products and prospects. However, they are often terrible about marketing themselves and promoting their vital contributions to the organization. Christina dives into how to create marketing advocates across the organization, providing real-life examples of when she implemented these strategies...2021-04-2126 min

SaaS Half FullWhy Your GTM Fails with Elias Rubel, CEO of Matter MadeIn this episode of SaaS Half Full, host Lindsey Groepper chats with Elias Rubel, CEO of Matter Made, a B2B growth marketing agency in Silicon Valley. Elias has been around the SaaS block as a founder, marketer and now a go-to-market-strategy agency owner. Whether you’re an early-stage SaaS company or an established brand launching a new offering, Elias has identified four mistakes most companies make in their GTM strategy which holds them back from explosive growth. Connect with Elias: https://www.linkedin.com/in/elirubel/ Learn more about Matter Made: https://www.mattermade.co/ Connect...2021-04-0731 min

SaaS Half FullThe Death of Customer Attribution in 2022 with Dylan Touhey, One Net Inc.In this episode of SaaS Half Full, host Lindsey Groepper chats with Dylan Touhey, CMO at One Net Inc., a creative and digital marketing agency, about three major privacy changes that will lead to the death of customer attribution. In 2022, SaaS marketers will shift their focus, spending more on brand awareness and ditching the traditional demand-generation tactics. Tune in and listen to Dylan share how the shift will unfold and how it will affect marketing budgets in 2022. Connect with Dylan: https://www.linkedin.com/in/dylan-touhey-cmo/ Learn more about One Net Inc: https://www.one...2021-03-2424 min

SaaS Half FullSaaS PR Truths and Lies with Mendy Werne, BLASTmediaIn this episode of SaaS Half Full mixed by BLASTmedia, host Lindsey Groepper chats with partner Mendy Werne, CEO at BLASTmedia, the only PR firm dedicated to B2B SaaS. BLASTmedia has a proven track record of proving media relations and thought leadership campaigns are successful tactics for clients, but PR continues to be a polarizing topic. Tune in and listen to two PR pros use their experience to debunk or support common PR statements, including ROI, the value of press releases and the state of media relationships. Connect with Mendy: https://www.linkedin.co...2021-03-1032 min

SaaS Half FullSaaS Half Full: A Taste of What’s to ComeSaaS Half Full, the only podcast serving B2B SaaS marketers, has entered its second year — and it’s time to shake things up! After three amazing seasons led by host Lindsey Groepper, the demand for guests and content has never been higher. So, say goodbye to seasons! From now on, SaaS Half Full will be delivering fresh B2B SaaS insights every month — nonstop. Guests have been pulling up their seats to share their thoughts with Lindsey, so get your cocktails ready for brand new episodes starting in March. See you soon and bottoms up!...2021-02-2401 min

SaaS Half FullBacking Underrepresented SaaS Founders with John Francis, Stout Street CapitalIn this episode of SaaS Half Full, host Lindsey Groepper chats with John Francis, Founding Partner at Stout Street Capital. The microfund has always focused on investing in underrepresented founders in the middle of the country, but 2020 brought to light the opportunity to also focus on those founders from underrepresented groups. John shares how 2020 encouraged Stout Street to pivot and support more diverse founders, what he believes later-stage VCs can do to help and what investing trends look like inside the coasts. Connect with John: https://www.crunchbase.com/person/john-francis-3 Learn more about Stout Street Ca...2021-01-2724 min

SaaS Half FullWho Owns SaaS CX with Helen Yu, Tigon AdvisoryIn this episode of SaaS Half Full, host Lindsey Groepper chats with Helen Yu, CEO and Founder at Tigon Advisory. Last year threw customer experience expectations for a loop, and companies wanting to win in 2021 have to adapt their CX to match. But what does success look like now? Listen as Helen shares the new drivers of customer experience and who in your company should ultimately own CX. Connect with Helen: https://www.linkedin.com/in/tigonhyu/ Learn more about Tigon Advisory: https://tigonadvisory.com/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more abo...2021-01-1319 min

SaaS Half FullThe Most-Downloaded Episodes of 2020On this episode of SaaS Half Full, Lindsey goes down memory lane sharing the most downloaded episodes of 2020 highlighting key insights. Episodes featured are: Cody Jones Simon Berg Carilu Dietrich Norman Guadagno Cassandra Jowett Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/2020-12-3012 min

SaaS Half FullHow Zendesk Spun Up Its Morning Show, with Prelini Udayan-Chiechi, ZendeskIn this episode of SaaS Half Full, host Lindsey Groepper chats with Prelini Udayan-Chiechi, VP Marketing EMEA at Zendesk. With all in-person events cancelled, Zendesk realized their traditional digital avenues for sharing content were no longer cutting it — they were getting lost in the noise with everyone else. Prelini and her marketing team pivoted in a big way, delivering the Zendesk Morning Show, an in-house news-style show hosted from Prelini’s guest bedroom. Even more impressive? The Zendesk marketing team spun up the idea, produced and released the first episode in just three weeks’ time. Listen...2020-12-1627 min

SaaS Half FullThe Surprising Rise of WFH Sales Productivity with Ryan Barretto, Sprout SocialIn this episode of SaaS Half Full, we talk with Ryan Barretto, SVP Global Sales at Sprout Social. When his sales team went remote, the traditional framework of 9-5 sales pivoted, and Ryan had to allow his sales team to work within the new constructs of an at-home office life. Offices closing around the world forced B2B SaaS sales and marketing teams to alter course in selling their products. It also changed companies’ sales cultures and left leaders worrying: Would sales productivity take a dive? How do we hold our teams accountable when emotions are at an...2020-12-0233 min

SaaS Half FullGiving Away Your Sales Data with Jim Benton, Chorus.aiIn this episode of SaaS Half Full, we talk with Jim Benton, CEO at Chorus.ai, who joined the company the day the world locked down. Jim quickly pivoted his work style to lead a team he’s never met, and came up with the brilliant idea to share his company’s data in a unique format to help other struggling sales leaders. When B2B marketing and sales went remote, it spawned a lot of questions companies had to contend with. Was it the right time to sell products? Could they even afford to retain their staf...2020-11-1831 min

SaaS Half FullWhat B2B Marketers Can Learn from Jackass with Tim Glomb, Cheetah DigitalIn this episode of SaaS Half Full, we talk with Tim Glomb, VP Content & Data at Cheetah Digital, who leveraged his previous B2C experience with MTV’s Jackass to pull off a killer B2B virtual-event promotion. With nearly every annual event going digital in 2020, it’s easy to understand why people are burned out on them. This leaves B2B marketers creating online events with a new challenge: How do we stand out from thousands of other events and make people want to attend? Listen as Tim shares Cheetah’s pivot to promoting their o...2020-11-0433 min

SaaS Half FullSeason 3 Coming SoonFollowing a season recorded during one of the strangest times, SaaS Half Full, the only podcast serving B2B SaaS marketers, is back for another round! In Season 2, Lindsey Groepper used “new normal” and “now more than ever” more times than she could count as marketing leaders from companies like Drift, Moz and Ceros shared their new pandemic-focused strategies. Season 3 brings marketers more tactical advice on the pivots 2020 demanded. SaaS leaders from companies like Cheetah Digital and Sprout Social discuss what pivots worked wonders and what their results have been. Lindsey invites you to join the conv...2020-11-0401 min

SaaS Half FullHow CMOs Should Approach a New CEO Hire with Acoustic’s Norman GuadagnoIn this episode of SaaS Half Full, we talk with Norman Guadagno, CMO at Acoustic, an independent marketing cloud platform. In the midst of the pandemic’s disruptions to SaaS marketing, a new CEO joined Acoustic, bringing to Norman the opportunity to efficiently communicate his marketing team’s goals and his personal views as CMO. Listen as Norman shares his perspective on how marketing executives should navigate the first 30 days with a new CEO and how to approach marketing when your views on the topic differ. Connect with Norman: https://www.linkedin.com/in/norma...2020-08-0530 min

SaaS Half FullHow Investing in Brand Drives ROI with Smartling’s Adrian CohnIn this episode of SaaS Half Full, we talk with Adrian Cohn, Director of Brand Strategy and Communications at Smartling, a multilingual content solution provider. As marketers, we hear the word “brand” bandied around a lot. But what does that mean for B2B SaaS companies today? Listen as Adrian shares his experience creating an emotionally resonant brand for Smartling through a unique brand campaign, which drove a 60% increase in deals including the company’s services offering. Connect with Adrian: https://www.linkedin.com/in/adriankcohn/ Learn more about Smartling: https://www.smartling.com/ Connec...2020-07-2227 min

SaaS Half FullThe State of CMO Executive Search with SEBA International’s Kate BullisIn this episode of SaaS Half Full, we talk with Kate Bullis, Co-founder and Managing Partner at SEBA International, an executive search firm specializing in placing CMO roles. In the state of the current economy, how has executive search been affected? Kate analyzed data from more than 20 search firms — including her own — and uncovered a surprisingly positive outlook. Listen as Kate shares her findings, including where companies often fall short in executive search efforts, the tech CMO’s changing role and the brands she believes are winning during the economic downturn. Connect with Kate: https...2020-07-0829 min

SaaS Half FullThe Dangers of “Volume Marketing” with Moz’s Christina MautzIn this episode of SaaS Half Full, we talk with Christina Mautz, CMO and interim CRO of Moz, an SEO and local search platform. SaaS marketing professionals have more resources available to them than ever before. But in the pursuit of more leads at a faster pace, how far is too far? What does responsible marketing look like in this day and age? And how can marketers win over executives and customers with personalization rather than volume? Listen as Christina shares how targeted, personalized marketing is better for brands and customers and how marketers can...2020-06-2437 min

SaaS Half FullWhen "Digital-First" Became "Digital-Only" with Ceros’ Simon BergIn this episode of SaaS Half Full, we talk with Simon Berg, CEO of Ceros, an experiential content creation platform. Marketers are now contending with a digital-only world, where your online presence is your only presence - and highlighting cracks in companies’ content experiences. From who actually owns it to how it’s measured and evaluated, marketers suddenly face tough questions. How can they better command content experiences while also ensuring they talk with customers rather than at them? Listen as Simon explains how marketers can inject more creativity into digital-only experiences to make it mean...2020-06-1022 min

SaaS Half FullNavigating the New Normal with Drift’s Kate AdamsIn the first episode of Season 2 of SaaS Half Full, we talk to Kate Adams, VP of Marketing at Drift. Our changing world has left many marketers questioning how to succeed without access to the usual routes — especially event marketing, as events worldwide have been canceled. When the digital world becomes more important than ever, how do B2B marketers stand out? Listen as Kate shares how companies can succeed in making the big switch to all-digital and where B2B marketers should double down on creative digital marketing. Connect with Kate: https://www.lin...2020-05-2727 min

SaaS Half FullSaaS Half Full: Season 2 Coming SoonAfter breaking into the top 100 marketing podcasts in its first season, SaaS Half Full, the only podcast serving B2B SaaS marketers, returns for another round! In Season 1, Lindsey Groepper shared drinks with brilliant marketing minds from companies like Zapier, IBM, 6sense, and G2. They covered everything from scaling a rock star marketing team to the truths and myths about ABM. Season 2 promises fresh insights from incredible guests from companies like Drift and Moz. Lindsey invites you to join the conversation — bottoms up! Subscribe to SaaS Half Full: https://saashalffull.com/ Connect with Lindsey: https...2020-05-2001 min

SaaS Half FullBuilding a Rockstar Marketing Team with G2’s Adam GoyetteIn the last episode of Season 1, we’re talking to Adam Goyette, VP of Demand Generation at G2. Adam sat down with Lindsey to discuss building a kick-ass marketing team. You’ll learn how Adam digs deeper into a candidate’s background and skills to find the ones who will truly shine in the role. He also shares more finding marketers who bring curiosity and an entrepreneurial spirit -- and how marketing leaders can use that to full effect. Are there red flags you’re overlooking in your hiring process? And are you catching the little de...2020-03-2534 min

SaaS Half FullYour Content to Fuel the Customer Journey with Cassandra JowettIn this episode of SaaS Half Full, we’re talking to Cassandra Jowett, Senior Director of Marketing at PathFactory. Many B2B marketers’ worst fear is no one ever realizing their content exists. They spend a ton of resources creating content, but most of it sits dormant or hides behind a form. How can marketers more effectively activate content in the customer journey? Listen as Cassandra shares how you can work with customer-facing teams to maximize your content efforts. She also weighs in on the forms vs. no-forms debate and how to remove friction from the co...2020-03-0428 min

SaaS Half FullTreat Your Partners How You’d Like to be Treated with Cody Jones of ZapierIn this episode of SaaS Half Full, we’re talking to Cody Jones, Head of Partnerships at Zapier. Cody shares something that may shock many B2B SaaS companies — there is no sales team at Zapier. So how have they driven their rapid growth? How do they fuel conversations and drive conversions? Listen as Cody explains how partnerships and a “two marshmallow mentality” supplanted the usual sales cycle at Zapier. You’ll also learn how its nontraditional approaches help Zapier build long-term partnerships and how marketers can think more holistically about partner success. Connect with Cody L...2020-02-1934 min

SaaS Half FullDriving Digital Transformation with Kimberly Storin of IBM Cognitive SystemsIn this episode of SaaS Half Full, we’re talking to Kimberly Storin, Vice President of Worldwide Marketing at IBM Cognitive Systems. Due to the complicated nature of AI, Kimberly has a lot to think about when it comes to marketing results of IBM’s work. How does this apply to how other B2B SaaS marketers might think about marketing success stories and metrics? And, as marketers, do you wait for tangible results or jump at the opportunity to market a cool product before there are results to show? Listen in as Kimberly shares the m...2020-02-0525 min

SaaS Half FullDebunking ABM Myths with Latane Conant of 6senseIn this episode of SaaS Half Full, we’re talking to Latane Conant, CMO at 6sense, about all things ABM. Latane is working to demystify the truths and myths around ABM to figure out what makes for truly good marketing. What does she say is broken in today’s prospect journey? When modern B2B buyers want to stay anonymous, how do marketers cater to them? Listen in as Latane also shares what she sees as the future of the CMO role and how it impacts the sales vs. marketing conversation. Connect with Latane: http...2020-01-2224 min

SaaS Half FullNailing Your Board Presentation with Carilu DietrichIn this first episode of SaaS Half Full, the only show serving B2B SaaS marketers, host (and bartender) Lindsey Groepper is joined by Carilu Dietrich, a CMO coach and consultant with a wealth of experience as a 20-year Marketing Executive at B2B SaaS companies. Carilu has a very specific approach to board presentations. Spoiler alert: Her number of slides will make you gasp. What are the challenges to making this kind of change in our organizations? And what stops us from rocking the boat a bit in these situations? Listen in as...2020-01-0828 min

SaaS Half FullSaaS Half Full: Care to Join Us for a Drink?Creating a successful strategy for SaaS is a lot like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full, the only show serving B2B SaaS Marketers, host Lindsey Groepper will listen to the stories of marketing leaders who are crafting perfectly tailored strategies. And because we believe that the bar is a place where conversations get real, we're going to have a drink. Or two. Care to join us?2019-10-1101 min