Shows
Savvy Startup Marketer69. Where are the sales? Common sales gaps every business faces PART 1We're marketing, but not selling...You feel like you're doing everything you've been told as a small business owner, but the sales are just not where you want them to be. Your sales problems are likely one of these 6 common gaps most businesses face and have to fix at some point in their growth - tackled head-on in this episode from Lindsey's realtime client sales troubleshooting experiences.Inventory size, service offerings, confusing messaging, trying to be a big brand before your business is ready, focusing too much on clients and not enough on...2025-07-2423 minSavvy Startup Marketer68. How to do higher quality networking with Cyndee SparreBusiness networking coach Cyndee Sparre gets real about today's networking climate, why quality is superior to quantity, the strain of overcommitment and when it became clear she needed a major entrepreneurial pivot.In this open and refreshing conversation, Cyndee and Lindsey unpack the realities of networking in person and online, monetization strategies, podcasting as a marketing strategy and more.Find Cyndee at:Instagram: @mynetworkingladyLinkedIn: Cyndee Sparre & My Christian Business NetworkWebsite: mychristianbusinessnetwork.comLindsey's Buy me a Coffee link: https://buymeacoffee.com...2025-07-1733 minSavvy Startup Marketer67. Beating old behavior patterns with Relationship Coach Diane SorensenSpecial guest Diane Sorensen is a transformational coach and creator of the Beautiful Behavior podcast and coaching programs.Diane, who has a 30-year background in early childhood education, now focuses on supporting women to feel calmer, more confident, and more connected in their relationships, parenting, and personal growth. She shares her journey from traditional education to coaching, driven by her personal experiences with family relationships and a desire to help mothers thrive.We talk business launch, beating invisible patterns that can lead to feeling stuck, and her podcast, Beautiful Behavior, which focuses on...2025-06-2629 minSavvy Startup Marketer66. Stop blaming, start fixing. Launching Biz Fix Central with Yvonne Allanah.Special guest Yvonne Allanah shares her current reality launching the brand new Biz Fix Central, a small business operations and systems solutions agency, after an impressive career portfolio that includes some of the world's largest companies and stages.Having lived and worked across Dubai, Nigeria, and the US, and growing up in a business-oriented family, Yvonne developed a deep passion for process improvement. In this episode, Lindsey and Yvonne talk about the common breakdowns in internal operations, supporting the smaller sized business with large company-honed skills and how to effectively create awareness of an infant startup.2025-06-0536 minSavvy Startup Marketer65. How I decide my pricing as a marketing agency ownerHow do you set your rates? This is one of the most common questions I get from new business owners - especially service providers in the creative space. I have given a lot of thought to my pricing and creating a revenue-sustainable model that is also free of constant hustle pressure over the years, so I thought I would share my perspective for the curious.Pro tip: If pricing has you wound in a knot, it's well worth a consult with a bookkeeper, pricing strategist or at the very least, read the book Profit First.2025-05-2921 minSavvy Startup Marketer64. Empowering women through the ultimate photography experience with Hailey Aitkins of Nota LuxLadies, it's time to level up your expectations of brand photography. Hailey Aitkins shares how she launched Nota Lux and blends her passion and natural gifting for supporting women with a true creative photography talent. Hear what you should expect from a brand photographer and how you can prepare for your next branding photo shoot. Service providers NEED to hear her tips on creating the true end-to-end client experience to stand out in your industry.Follow Hailey on Instagram @nota.luxCheck out Nota Lux at https://www.notalux.co/Hire Hailey...2025-05-2231 minSavvy Startup Marketer63. Your built-in business partner: Google analytics PART 2In the previous episode, we put the spotlight on the entrepreneur's best business partner: Google Analytics or GA4. Lindsey unpacked why this FREE data tracking platform is critical to the small business online system, and what it has the power to do for your daily business growth awareness.This week, Lindsey shares her top four metrics to track on GA4 and how she has her own personal Google Analytics dashboard set up.Plus, learn how to create better source tracking through UTM linking in podcast show notes and email platforms specifically.2025-05-1526 minSavvy Startup Marketer62. Your built-in business partner: Google analytics PART 1Your built-in business partner is *drumroll* - Google Analytics!In this episode of Savvy Startup Marketer, Lindsey emphasizes the importance of understanding your online traffic, lead generation, and the effectiveness of your content strategies, revealing her own near-obsessive daily engagement with the platform. The episode urges listeners who haven't already done so to prioritize setting up Google Analytics immediately to begin tracking essential data for future informed decision-making.Next week's installment will delve into the practical application of GA4, specifically how to set up a customized reports snapshot to efficiently monitor the key...2025-05-0814 minSavvy Startup Marketer61: The highs and lows of launching, who is and isn't the best influence for a new entrepreneur with Angel WilbornAngel Wilborn with The Modest Company public relations business and host of the G.L.O.E. Podcast joins Savvy Startup to share her business launch highs and lows, starting and then rebranding her podcast, being a relatable entrepreneur and why every small business needs a public relations strategy.Find The Modest Company at https://www.themodcosc.com/Follow Angel @themodcoscGrab your PR Goal Setting Workbook here: https://subscribepage.io/u5DcpZBuy me a coffee link: https://buymeacoffee.com/savvystartupmarketer...2025-05-0130 minSavvy Startup Marketer60. SEO isn't dead, it's just different PART 2Easy ways every entrepreneur can improve their website search ranking AND perform better across every marketing platform - including social accounts, podcast platforms and sales pages. If you're writing content for online platforms, you ARE doing SEO, so it's critical too know how to do it right. Don't miss this two part series on better SEO for 2025.Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free...2025-04-2423 minSavvy Startup Marketer59. SEO isn't dead, it's just different PART 1Search is bigger than ever - which means every business owner creating any kind of content online needs to know how to optimize it for great search results. In this two-part series, Lindsey unpacks what search optimization means in 2025, why entrepreneurs should lean into this organic marketing strategy more than ever and one of the best quick tricks to improving search results across all platforms.Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com...2025-04-1713 minSavvy Startup Marketer58. Personal branding tips, scaling multiple businesses and leveraging strategic events with Michelle ThamesMichelle Thames with Thames Media Solutions shares her multi-passionate business launch experiences, unleash pro tips on personal branding and utilizing social media - plus help new business owners determine what's most important for growth marketing and lead generation in 2025.📲 Follow Michelle on Insta @michellelthames🎙️ Listen to Michelle on the Social Media Decoded podcast @socialmediadecodedpodFind the FREE 7-Day Visibility Bootcamp at https://bitter-haze-8573.kit.com/121e29e7acBuy me a coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lin...2025-04-1023 minSavvy Startup Marketer57. Sales ideas that are working to build my business right nowWhat's working to bring in new clients and form great referral relationships for my business right now? Hear six ways I'm getting quick results with very low spending.Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer...2025-04-0321 minSavvy Startup Marketer56. Founding Unearthly Studios: Talent & Artist Marketing, plus can't miss social media tips with Jazz JacksonWhen tenured corporate marketer Jazz Jackson pivots into her passion-based niche of artist and talent marketing and management, Unearthly Studios is born. Hear her brilliant take on leveraging social media, building a business for musicians, DJs, photographers and creatives and the effectiveness of operating on the 12-week year.Find Jazz Jackson and Unearthly Studios atwww.unearthlystudios.com@unearthlystudios@allthatjazzxx_Savvy Startup Marketer guest scheduling and feedback lives at www.lindseywagnon.com/podcast Hosted on Acast. See acast.com/privacy for more information.2025-03-2731 minSavvy Startup Marketer55. This lost art can save a floundering businessWhy do so many small businesses fail? In this episode, Lindsey presents a reason not typically identified and contrary to the usual blaming of external struggles like economy, bad clients, overhead costs, etc. This one is a toe-stepper and will challenge the thinking of female entrepreneurs as they build and scale their small business in an ever challenging landscape.Grab your Market Research Manual at lindseywagnon.com/resourcesFollow the Savvy Startup Marketer model to build your brand new business system - linked here. Hosted on Acast. See acast.com/privacy...2025-03-2220 minSavvy Startup Marketer54. How to leverage media for business promotion with Sheena JonesMedia consultant and seasoned journalist Sheena Jones on her new business venture, Sheena Jones Media Consultancy, expanding your business through media guest opportunities, and massively beneficial media readiness pro tips.Get yourself and your business ready for more media exposure and improve your public communication skills for everything from interviews to social media reels with this power-packed episode.Grab your FREE Media Readiness Checklist at https://static1.squarespace.com/static/6627df9fd3e041583d74d34d/t/678fbbf6b916a9790178d08b/1737473014607/TV+Readiness+Checklist+-2.pdfFind Sheena at:2025-03-0624 minSavvy Startup Marketer53. Marketing money wasters to RUN from in the early years of business5 Business Launch Money Wasters targets entrepreneurs on a lean budget, emphasizing the importance of strategic spending and avoiding common financial pitfalls. It cautions against overspending on all-in-one platforms with unnecessary features, advocating for free alternatives and focusing on essential tools. The podcast also highlights the dangers of misaligned marketing responsibilities and encourages listeners to clean their email lists instead of simply upgrading services.Launching a successful business doesn't require excessive spending. By prioritizing core needs, leveraging free resources, and focusing on efficiency, entrepreneurs can avoid costly mistakes and build a sustainable foundation. The host encourages listeners...2025-02-2723 minSavvy Startup Marketer52. Launching a law firm for content creators & influencers with Kayla MoranPaving her own way after law school, Kayla Moran shares how she's merging her passions for law and content creation to launch Kayla Moran Law - a trademark and contract firm focused on helping creators protect their brands.Find Kaya at kaylamoranlaw.comor on most social platforms as @kaylamoranlawShare your thoughts on this episode at lindseywagnon.com/podcast Hosted on Acast. See acast.com/privacy for more information.2025-02-2024 minSavvy Startup Marketer51. The copywriting process, AI vs human copy and pro copy tips with Kelen QuachThe art of true promotional copywriting goes far beyond catchy taglines. Hear how Greenhouse Copy Studio Founder Kelen Quach went from social manager to niched copy professional for coaches, service providers and creators. Get the inside scoop on the pro copy process, the big AI for copy question and comparing notes on client calllenges between two marketing service providers.Find Greenhouse Copy Studio at https://greenhousecopystudio.com/Follow Kelen Quach @promosbykelenShare your thoughts on this episode at lindseywagnon.com/podcast Hosted on Acast. See acast.com/privacy for...2025-02-1327 minSavvy Startup Marketer50.Celebrating 50 episodes with crazy personal stories and weird quirks I've never told you aboutThe car story that felt like a bizarre dream but really happened to me, childhood stories that shaped me, my sock box and more weirdness I almost never talk about - just for you. Celebrating 50 episodes with what I'm calling "welcome to my weird".This is one you HAVE to talk back about so make sure you DM your reactions to @lindseywagnonmarketing or go to lindseywagnon.com/podcast for the feedback form. Hosted on Acast. See acast.com/privacy for more information.2025-02-0618 minSavvy Startup Marketer49. How to make strategic marketing decisions with Margo Founder Paige HewlettWhat happens when a seasoned marketer merges years of business support experience with innovative tech? Margo, a software that outputs customized marketing strategies and solutions, is born. Paige Hewlett, Margo founder, reveals her journey to software builder and drops brilliant marketing advice along the way. This is a must listen episode for business owners and marketers alike.Find Margo at callmargo.comand @callmargoShare your thoughts on this episode at lindseywagnon.com/podcast Hosted on Acast. See acast.com/privacy for more information.2025-02-0326 minSavvy Startup Marketer48. Making radical changes at the height of success with Blaklee RamseyLaunching The Elevated Edit Podcast, the Your Magnetic Brand course and agency services after a highly successful, award-winning real estate career with Blaklee Ramsey. Hear her story of moving away from pressure and perfectionism into "let's just figure this out."Find Your Magnetic Brand course at https://stan.store/theblakleeramsey/p/your-magnetic-brand-courseCode: SAVVY for 50% off "Your Magnetic Brand Course" Make Lindsey's day by sharing your thoughts about the show at www.lindseywagnon.com/podcast Hosted on Acast. See acast.com/privacy for more information.2025-01-3017 minSavvy Startup Marketer47. My client onboarding process (behind-the-scenes of a contractual marketer)Yes, in addition to Savvy Startup Marketer coaching and education, I work directly with small business owners to accelerate their sales growth. After having several conversations with new clients, sending out proposals and customizing my fit into their business, I thought I'd share a behind-the-scenes glimpse into how forming partnerships works.Share your thoughts on this episode or questions you have for Lindsey to address in the future here.Schedule your free consult and customized proposal here. Hosted on Acast. See acast.com/privacy for more information.2025-01-2322 minSavvy Startup Marketer46. From content strategist to search engine founder with Ngozi AhanotuWhat it takes to launch a search engine called Hiihat.com for black-owned business owners with special guest Ngozi Ahanotu.Discover HiiHat.com here.Follow Ngozi @NgoziziFollow the HiiHat search engine journey @hiihatglobalShare your thoughts about this SSM episode AND sign up to be a guest at lindseywagnon.com/podcast Hosted on Acast. See acast.com/privacy for more information.2025-01-1625 minSavvy Startup Marketer45. The lesser-known key to quality lead generationDoes anyone else buy themselves Christmas presents after Christmas? This hack to quality lead generation will speed up your growth and produce a quality business.Leave your thoughts about today's episode at lindseywagnon.com/podcastSign up to be a guest on SSM at lindseywagnon.com/podcastJoin the email list at lindseywagnon.com Hosted on Acast. See acast.com/privacy for more information.2025-01-1309 minSavvy Startup Marketer44: Surprised by entrepreneurship, tough client conversations and facing fear to grow with Metta TwinToday we're joined by Metta Twin, founder of Metta's Meditation and Retreats who shares her story of turning a deep love for meditation, spiritual practice and personal growth into a full-time business. We talk about unplanned entrepreneurship, turning your passion into a career, difficult client conversations, offering services that are deemed taboo and creating an authentic brand that reflects a deeply personal endeavor.Find Metta at https://mettaretreats.squarespace.com/ or on Instagram @mettasmeditationstudiosJoin Lindsey on a future podcast as a guest! Sign up at www.lindseywagnon.com/podcast Hosted...2025-01-0919 minSavvy Startup Marketer43. 2024 highlights and what's coming in 2025Your favorite episode from 2024 vs. Lindsey's favorite, how to weigh in on future episodes, be an SSM guest and what's coming up for 2025.Find the SSM podcast feedback form AND guest sign-up at https://lindseywagnon.com/podcastJoin in the 2025 Power Up event here. Hosted on Acast. See acast.com/privacy for more information.2025-01-0605 minSavvy Startup Marketer42: Marketing vs. Sales - Which does my business need most?Does your business need better marketing or better sales support? How can a new business owner make sure the marketing and sales work together when they're the sole role filler? Is there a difference between sales and marketing?The roles of marketing and sales for any business are going to be critical to figure out. In this episode, Lindsey explains her experience with sales vs. marketing in corporate world and how it should work for a small business without a full team to cover each area.Join the 2025 Power Up event here.2024-12-2710 minSavvy Startup Marketer41. Four immediate needs for a future business launchFrom the moment you start dreaming of future business ownership, there are a few action steps to take sooner than later to make your launch ideal. In this episode Lindsey unpacks four new business prep steps to take immediately - even if your dream is still a far off reality.Launching a business in 2025? You need in on the January Power Up. Curious about Savvy Startup Marketer? See what the ultimate sales marketing program for new entrepreneurs is all about. Hosted on Acast. See acast.com/privacy for more information.2024-12-1912 minSavvy Startup Marketer40. Bad advice I received at the start of my businessI started my business in 2017 when hustle culture, never offering anything for free, fiercely protecting your time (aka shutting out opportunities) and maximum pricing regardless of experience were trendy pieces of advice. Fast forward over 7 years and I have a few things to say about what advice makes sense for the brand new business owner and what we gain from reducing whose voice has access to us and our business.Make 2025 the year you get more directly connected.Get your ticket to the 2025 Power Up hereFind your 2025 startup business resources...2024-12-0618 minSavvy Startup Marketer39. 5 small business trends to help you sell in 2025Marketing trends you need to consider swapping out for tired, old tactics in 2025. Hear five of Lindsey's favorite fresh marketing ideas for faster, stronger sales growth in the new year.Join Lindsey for the 2025 Power Up on January 14, 15 and 16th to make sure your new year starts strong.Get your ticket to the 2025 Power Up hereGrab the Conversion Boost Bundle here Hosted on Acast. See acast.com/privacy for more information.2024-11-2113 minSavvy Startup Marketer38.Smart ways to prep your business (and self) for a new yearHow an entrepreneur transitions their business into a new year makes a huge impact on its trajectory that year. Lindsey gives her experienced tips on how to close out a business year and hit the ground running in a brand new one.Join Lindsey for the 2025 Power Up on January 14, 15 and 16th to make sure your new year starts strong.Get your ticket to the 2025 Power Up here Hosted on Acast. See acast.com/privacy for more information.2024-11-1420 minSavvy Startup Marketer37. Key corporate experiences that shape entrepreneur success with Michelle HollemanMichelle Holleman with Life Healing Counseling in Charlotte, North Carolina unpacks the value of getting corporate experience before launching a small business. Learn from Michelle's extensive career background and how she made the shift into starting and turning a one-day-a-week clinic into a flourishing, multichannel business.Find Michelle at www.lifehealingcounseling.comLaunch your new business with Savvy Startup Marketer. Hosted on Acast. See acast.com/privacy for more information.2024-11-0723 minSavvy Startup Marketer36: My exact automated marketing systemNew business owners have an advantage - they can build the smoothest, most automated system to instantly save time and clone their efforts by being patient and intentional enough to put the effort in. Here's what Lindsey's own system is like and the simple ways you can increase your own efficiency and automation before the busyness of bigger business gets in the way.Grab your FREE Automation Up Level Bundle at lindseywagnon.com/automationGet on the email list before the Savvy Super Sale, running from November 25 - Dec 2nd. Simply visit LindseyWagnon...2024-10-3117 minSavvy Startup Marketer35. What to spend on your bootstrapped business marketingWhat should I spend on my new business marketing? What does a healthy marketing budget look like? What is worth investing in early in business and what can wait until later?Get Lindsey's take on marketing budget, business finances and a range of marketing spend that makes sense for the first years of business.Take the Marketing Essentials course for FREE at marketingessentialscourse.com and unlock your invite to the next Launch Essentials workshop to get direct coaching about the money side of your new business. Hosted on Acast. See acast...2024-10-2422 minSavvy Startup Marketer34: Get better results using fewer marketing platformsCaution: You're committed to too many marketing platforms, and it's costing you.In episode 34 of Savvy Startup Marketer, Lindsey explains why it's vital for new business owners to minimize marketing methods and maximize the effort on each platform. If you're struggling to get results from your marketing, this is the most likely solution.Get clear on your marketing platform choices and how they fit into a complete customer journey with the FREE Marketing Essentials course. Enroll at marketingessentialscourse.com Hosted on Acast. See acast.com/privacy for more information.2024-10-1721 minSavvy Startup Marketer33: A business launch checklist for the bootstrapped first yearYou're a woman dreaming of owning your own business but you're not sure what's needed to make it official. Here's the checklist you've been looking for. This highly practical, relatable episode will help future female entrepreneurs move from analysis paralysis into the first year as official business owners.This is the episode to share with your dreaming friend who struggles to bring their business ownership hopes into reality.Sign up for the next Launch Essentials workshop here: lindseywagnon.com/resourcesPROMO CODE: Use savvypod for $100 off Savvy Startup Marketer2024-10-1026 minSavvy Startup Marketer32: A vision for women in businessWhat would it look like for your business if 5 of your "people" - whether they're in your family, friend group, community or online connections - were better at supporting your business. Whether that's through sales, content engagement, sharing, feedback or helping you get established? In this episode, Lindsey challenges listeners to turn that around and test how well we're all doing at supporting one another's businesses - and the cumulative difference this could make for all women in business. Hosted on Acast. See acast.com/privacy for more information.2024-10-0314 minSavvy Startup Marketer31: The #1 way to troubleshoot slow salesTroubleshooting slow sales doesn't have to be complicated - or even require a business coach. Many entrepreneurs are missing the number one way to prevent and troubleshoot slow sales by missing this easy opportunity.Get $100 off Savvy Startup Marketer by using savvypod at checkoutGrab your free Market Research Manual at lindseywagnon.com/marketresearch Hosted on Acast. See acast.com/privacy for more information.2024-09-2621 minSavvy Startup Marketer30. 3 Ways to Uplevel your Marketing AutomationThree tools you can get for FREE to add to your automated sales marketing system quickly and easily. Like these ideas? Get many more from the Automation Uplevel bundle at lindseywagnon.com/automationGet Savvy Startup Marketer at $100 off using code SAVVYPODBe a guest on the SSM podcast by signing up here: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255 Hosted on Acast. See acast.com/privacy for more information.2024-09-1910 minSavvy Startup Marketer29. Create Collaborations that Explode your LeadsLindsey unpacks several ways to make major progress with your business through strategic collaborations. Learn how to think like a collaborator, find partnership opportunities and shift gears from solo-preneuring to SIDE-preneuring: Meaning getting out of your silo and into more collaborative spaces online and offline.Get Savvy Startup Marketer at $100 off using code SAVVYPODBe a guest on the SSM podcast by signing up here: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255 Hosted on Acast. See acast.com/privacy for more information.2024-09-1218 minSavvy Startup Marketer28. Four ways to be more strategic with your marketingAre you quick to default to the popular ways to market, using technical digital methods that require a certain skill set to do well or throwing money on ways you heard work for others but haven't tested yourself? Are you leaning on hyped up trends or thought-through strategy?In this episode, Lindsey shares four ways to think more strategically and become more strategic about how you spread the word about your business and what to do to make sure your efforts lead to sales.Still building your business marketing? Get the step-by-step course...2024-09-0513 minSavvy Startup Marketer27: Taking a side-hustle full-time with Misty Molloy of CoCreative InteriorsSpecial guest Misty Molloy of interior design company CoCreative Interiors shares openly about the big decisions of leaving a successful corporate career to pursue the dream of entrepreneurship. Hear how Misty juggled the side-hustle and corporate life as a mom to young children, then cautiously ventured into full-time interior designing at the start of 2024.Find Misty and CoCreative Interiors at https://cocreativeinteriors.com/Be a guest on the SSM podcast: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255 Hosted on Acast. See acast.com/privacy for more information.2024-08-2919 minSavvy Startup Marketer26: How to know you've hired a good marketerHow do you know your marketer is contributing to the bottom line of your business - sales? Lindsey shares several ways to measure a marketer's skill, mindset, performance, contribution and be confident in your hiring decision.Let Lindsey know your thoughts or questions from this episodeBusiness owners: Grab a free 30-minute consult with Lindsey here or by visiting lindseywagnon.com/services Hosted on Acast. See acast.com/privacy for more information.2024-08-2217 minSavvy Startup Marketer25: Hiring and working with social media and content manager Miranda Denise MediaDo you anticipate hiring social media, content or graphic design help? In this episode, Lindsey interviews Miranda McLaughlin with Miranda Denise Media who supports Lindsey's content and social efforts in a distinctive type of hiring partnership.Find Miranda on Instagram @mirandadenisemediaSign up to be a guest on Savvy Startup Marketer here: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255 Hosted on Acast. See acast.com/privacy for more information.2024-08-0832 minSavvy Startup Marketer24: 3 Underrated Ways to Market a Small BusinessWhat are some underrated or underutilized marketing options for the startup business or small business? Lindsey shares three of her favorites PLUS a bonus option that everyone should consider.Sign up to be a guest on Savvy Startup Marketer: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255 Hosted on Acast. See acast.com/privacy for more information.2024-08-0112 minSavvy Startup Marketer23: Pricing services and managing fast growth with home organizer Julie PeakSpecial guest Julie Peak with The Precise Place shares about launching a fast-growing home organizing business in Charlotte, North Carolina in 2021. Hear her take on the struggle to price services, build a team, balance family time and combine her passion for psychology, mental health and organizing spaces. Plus get fantastic home organizing tips and thoughts we can all use and relate to.Find Julie at www.thepreciseplace.comBe Lindsey's next podcast guest! Women planning, launching or growing a business of their own can sign up here.Find free and...2024-07-2520 minSavvy Startup Marketer22: Do print, radio, television and traditional media work for marketing?Do traditional, offline marketing methods like magazine ads, billboards, direct mailers, radio and television ads still work? Lindsey offers a quick hot take from using these types of methods for her clients and what the small business owner needs to consider when weighing the ROI of traditional media.Download your copy of the Market Research Manual here: https://lindsey-wagnon-marketing.ck.page/bbcf4673f1Find more startup marketing and business resources at www.lindseywagnon.com/resources/Sign up to be a guest on SSM: https://lindsey-wagnon-marketing.ck.page/ed3d4cc2552024-07-1815 minSavvy Startup Marketer21: How to know you're ready to hire with Brittney from Silver Leaf OfficeA candid conversation about scaling a bookkeeping business, niching down, changes small business owners face in a challenging economy, hitting year seven as a business owner and smart hiring practices with bookkeeper Brittney from Silver Leaf Office.Contact Brittney at www.silverleafoffice.com and find her on Instagram @silverleafofficeFree and low ticket startup marketing resources: www.lindseywagnon.com/resources/Be Lindsey's next podcast guest by signing up at https://lindsey-wagnon-marketing.ck.page/ed3d4cc255 Hosted on Acast. See acast.com/privacy for more information.2024-07-1122 minSavvy Startup Marketer20: Should you keep marketing during slow seasons?The motivation to market your small business can be at an all time low during holiday seasons like the middle of summer, Christmastime and more. Here's what to consider when you're tempted to pause your digital ads, stop sending the emails, pull back from Instagram stories and take a break from pushing your business.Find DIY marketing resources at www.lindseywagnon.com/resources/ Hosted on Acast. See acast.com/privacy for more information.2024-07-0410 minSavvy Startup MarketerEpisode 19: Which website builder is best for a DIY startup business?Lindsey shares her experience with several of the top website builder platforms including Squarespace, Wix, Wordpress, Shopify and ShowIT and reveals the one she recommends above all others.Learn what's important in a website builder, what's overrated and how to choose your DIY website builder based on your budget, technical skill and type of business.Find Lindsey's library of startup marketing resources at www.lindseywagnon.com/resourcesBe the next SSM podcast guest by signing up here: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255 Hosted on Acast. See...2024-06-2729 minSavvy Startup MarketerEpisode 18: Growing and scaling a four-year-old health practice with Julia CallaghanSpecial guest Julia Callaghan with Innovative Nutrition NC shares how she made the switch from a conventional clinical health career to owning and operating her own four-year-old holistic health practice. Hear how she launched her startup, added virtual services, balanced the tricky decisions of spending and marketing and is now facing exciting (but challenging) opportunities to scale into a new level of services.To get your complimentary discovery call or in-person consult at https://secure.gethealthie.com/appointments/embed_appt?dietitian_id=731257Visit innovativenutritionnc.comAre you a woman planning, launching...2024-06-2023 minSavvy Startup MarketerEpisode 17: Sell through customers - on autopilotHow to easily automate a fantastic customer follow-up workflow and turn your buyers into your best marketers so you can worry less about lead generation and make every client interaction a future business promotion.Take the Savvy Startup Marketer course at savvystartupmarketer.comJoin the Fall Intensive: https://themarketingplanshop.lpages.co/2024-fall-intensiveAre you a woman planning, launching or growing a small business? Be a guest on the show: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255 Hosted on Acast. See acast.com/privacy for more information.2024-06-1312 minSavvy Startup MarketerEpisode 16: This marketing approach is better than lead generationMy biggest takeaway from over 10 years of leading client marketing for small and large businesses: That a spectacular customer experience is your best marketing strategy.In this episode of Savvy Startup Marketer, Lindsey explains why new business founders need to put more effort into creating the right customer experience and exceptional customer follow-up in order to build a business that will never need heavy lead generation to profit and grow.Take the Savvy Startup Marketer course at savvystartupmarketer.comAre you a woman planning, launching or growing a small business...2024-06-0620 minSavvy Startup MarketerEpisode 15: Burn out-proof your new businessPrevent business burn out by making these key decisions at the launch of your business startup.Join Lindsey at the next FREE Launch Essentials workshop by signing up at lindseywagnon.comAre you a woman launching a new business, operating a side-hustle OR seasoned as an entrepreneur? Let Lindsey know you'd love to be a guest on a future episode here. Hosted on Acast. See acast.com/privacy for more information.2024-05-3012 minSavvy Startup MarketerEpisode 14: How to offer solutions your customers wantPeople don't buy products and services, they buy the solutions and benefits that those products and services offer. But all too often, business owners default to highlighting generalized, boring, saturated solutions that won't set them apart from the rest of the industry and aren't truly what their target customer is looking for.In this brief episode, Lindsey explains how you can define your startup business' solutions and benefits better than rest and give your audiences a fresh pitch they'll be excited about.Continue to strengthen your solutions and marketing message with the Copy...2024-05-1619 minSavvy Startup MarketerEpisode 13: How to know who will buy from your new businessKnowing who will actually buy your product or service is the difference between slow, frustrating sales and strong startup momentum. Define your buyer for far better branding, messaging, business decisions and conversion using the tips in this episode of Savvy Startup Marketer by Lindsey Wagnon.Are you a woman launching a new business, operating a side-hustle OR seasoned as an entrepreneur? Let Lindsey know you'd love to be a guest on a future episode here. Hosted on Acast. See acast.com/privacy for more information.2024-05-0916 minSavvy Startup MarketerEpisode 12: Five ways to get more out of every piece of marketingAre you putting enough thought and strategy into every piece of marketing content? Are your social posts, emails, videos, pins, podcasts and more doing anything to move the needle for your business?Here are 5 key questions that will make sure your marketing makes a real impact on your startup's sales and growth.How to get Immediate Customers Masterclass - FREEhttps://themarketingplanshop.lpages.co/customers-masterclass-lead-magnetSubmit Question Of The Week, a Savvy Sisterhood Tip Of The Week and Podcast Guest Interest here Hosted on Acast. See...2024-05-0214 minSavvy Startup MarketerEpisode 11: Using Facebook Groups for Startup MarketingIn this episode, Lindsey unpacks one of her favorite no-brainer new business marketing methods: Facebook groups. It's the lazy, convenient, super low-pressure way to make connections, do market research and generate quality leads.This episode is a short, helpful play-by-play for the female entrepreneur who would love to understand how to find the right Facebook groups and how to leverage them for business promotion in a non-spammy way that won't get you kicked out. Hosted on Acast. See acast.com/privacy for more information.2024-04-2616 minSavvy Startup MarketerEpisode 10: Get business momentum with this easy shift in focusSimple actions can lead to significant marketing opportunities.Whether you're feeling stuck, uninspired, or overwhelmed by slow build digital marketing tactics, Lindsey's personal story supports one of the primary missions of this podcast: to make sales easily reachable for the bootstrapped business.Sign up for the next Launch Essentials Workshop.Are you a female business owner or soon-to-be business owner who would love some business exposure?Submit Question Of The Week, a Savvy Sisterhood Tip Of The Week and Podcast Guest Interest here Hosted on Acast...2024-04-1814 minSavvy Startup MarketerEpisode 9: Should you use paid ads for your startup businessShould you use paid ads to market your new business?We're opening up the discussion on whether paid ads are a necessary step for getting leads and sales. With the landscape of marketing constantly evolving, it's crucial to understand where paid advertising fits into your strategy.The Realities of Paid Advertising: Discover what it truly takes to make paid ads work for your business.Alternatives to Paid Ads: Learn about organic marketing methods that could be more effective and budget-friendly for your startup. We discuss why focusing on...2024-04-1116 minSavvy Startup MarketerEpisode 8: Easy ways anyone can improve their SEO in 2024Are you a complete amateur at SEO? Do you think search engine optimization isn't part of your marketing because you don't have the skills for it? Is SEO a marketing strategy you have on your "some time in the future" list?Every marketer putting content online is doing some form of SEO - whether the results are good or bad. Which means you - yes, even you - need to flex some SEO skills. The good news is, it's just a matter of how you write your normal copy.In this episode of...2024-03-2816 minSavvy Startup MarketerEpisode 7: Critical decisions in the first year of businessNavigating the Critical First Year of Your Business: Strategies to Avoid Burnout and Foster GrowthMain Discussion Points:The initial year of business is pivotal for setting the foundation. It's not just about working hard but working smart to ensure your business enhances your lifestyle rather than consuming it.Avoiding the Grind from the Get-Go: Learn why jumping straight into selling without proper planning can lead to disorganization and burnout. Discover strategies for laying down a solid foundation right from the start.Strategic vs. Spontaneous: Delve into the significance of research before launching, the balance...2024-03-2119 minSavvy Startup MarketerEpisode 6: How to get more startup momentum through people you know PLUS tips on using micro influencer marketingThe one thing you can’t launch a business withoutYou CAN launch a business successfully without much money, tech savvy, business experience and the perfect plan.You CANNOT launch a business successfully without community.In this episode, we break down:Who your community is not.Who your community is.How you can get more active support from your community.4 Action steps to take if you need to get more of your Startup Squad involved in the launch or growth of yo...2024-03-1320 minSavvy Startup MarketerEpisode 5: How to better understand who your perfect customer is and workshop your new business launchQuick ways to better understand your customersDeeply understanding your customer offers several advantages:Targeted marketing: You can effectively reach the right people who are more likely to buy.Reduced lead generation: You attract the right customers more organically, potentially reducing the need for extensive lead generation efforts.How to Research Your Customers:Leverage your network: Utilize your "Startup Squad" for introductions to potential customers for research purposes.Conduct social media surveys: Use polls and Q&A sessions on your personal social media and relevant Facebo...2024-03-0718 minSavvy Startup MarketerEpidsode 4: Why you should not do social media in the first year of businessWhy startup businesses don't need and shouldn't waste time on social media marketing in the first yearFocus on customer journey: Perfect the ways new leads will be converted (e.g., website, email capture).New social accounts vs. existing ones: Leverage existing personal accounts among your Startup Squad that already have audiences Prioritize stronger ROI platforms: Focus on platforms like websites, Google My Business and email marketing for lead generation and conversion.Time investment: Social media requires significant time for audience growth and engagement, while the first year is crucial for automation, customer experience and mark...2024-02-2912 minSavvy Startup MarketerEpisode 3: Ways to network for non-networkers PLUS what to spend money on at the start of your businessWays to network for non-networkersHighlight #1: Don't make it about business networking, make it about improving your people skillsHighlight #2: If you're choosing the convenience of Facebook groups, you HAVE to ENGAGEStudent Question of the Week from Marybeth: What do I absolutely need to spend at the start of my business?State small business application feeWebsite domainWebsite platformProduct expensesFREE platforms: Canva, MailChimp, Asana, HellosignSavvy Sisterhood Tip of the Week: I tried to do everything on my own, without any guidance and...2024-02-2214 minSavvy Startup MarketerEpisode 2: How to leverage your connections for a strong business launch PLUS what kinds of marketing are a waste of time and moneyStartup squad: Why you need one, who should be in it, how to leverage themHighlight #1: Write your list and assign roles to each person from encourager to advice giver to connector to customerHighlight #2: Make a direct ask to keep a few in the loop on business progress and needs, don't be shy!FREE Startup Squad Masterclass LinkSavvy Student Question of the Week from Kiera: How can I know what marketing options are a waste of time and money?Waste of time: Any kind of marketing...2024-02-2016 minSavvy Startup MarketerEpisode 1: The fastest way to get interest in your new business PLUS the secret to easier brand messagingThe no-brainer secret weapon that is the ultimate sales driver for a new business.Highlight #1: You already have an audience to start selling to immediatelyHighlight #2: You have built-in collaboration and micro influencersSSM Student question of the week: I am struggling to describe my business in a clear and concise way.Check out Lindsey's brand messaging workshop: https://themarketingplanshop.lpages.co/conversion-power-workshop-lead-page/Savvy Sisterhood tip of the week: Get into a like minded group of small business owners at the same place in their business...2024-02-1513 min