Shows
The Credible Brand PodcastEP45: Lexi Bullis -- Alpine Soap Company Founder and Professional SnowboarderLexi Bullis, a professional snowboarder and founder of Alpine Soap Company, shares her journey of balancing her athletic career with running a business. She started making soap as a fundraising tool for her snowboarding career and gradually turned it into a successful business. Lexi discusses the challenges she faced, such as imposter syndrome and comparing herself to others, and how she overcame them. She also talks about the evolution of her product line, including shower fizzies, candles, and glass items. Lexi combines her snowboarding and business by using her soap company to fund her Olympic dream. She shares her...2024-08-2932 minThe Credible Brand PodcastEP44: Utilizing 20 Years of Marketing Experience with Karen Liz Albert, Owner of Behind Your CurtainIn this episode, Karen Liz Albert, a social media consultant, shares her journey into the world of social media and her approach to developing a social media strategy. She emphasizes the importance of knowing your target audience and crafting content that adds value to their lives. Karen also discusses the power of leveraging social media algorithms to reach your desired audience and shares examples of successful strategies she has implemented for real estate professionals. She offers a 30-day social media facelift program and highlights the importance of consistency and accountability in social media marketing.Connect with Karen...2024-08-0831 minThe Credible Brand PodcastEP:43 Karli Millspaugh - Curate MercantileKarli Millspaugh, owner of Curate, shares her journey from corporate America to becoming a successful entrepreneur. She discusses the agreements with vendors, the layout of the shop, event marketing and the challenges of managing vendor performance. Karli emphasizes the importance of trusting your gut and listening to your intuition as a business owner. She also highlights the significance of having a clear mission statement and core values to guide decision-making. Curate offers curated gift boxes and ships nationwide, providing a unique and personalized shopping experience.Connect with Karli Millspaugh (Guest):LinkedInInstagramFacebookVisit Karli's website...2024-07-2541 min
Jerry-Rigged Business Marketing PodcastDigital Content Success: 5 Tactics to Generate Real Sales Leads | Lindsey Wigfield | ep 17In Episode 17 of the Jerry-Rig Podcast, host Jerry Suhrstedt and marketing strategist Lindsey Wigfield discuss key content marketing strategies to boost lead generation and sales.
They cover the importance of branding, creating compelling and relevant content, optimizing content for SEO, effectively using social media, leveraging email marketing, and implementing lead magnets and calls to action.
Lindsey shares real-life examples and case studies, including a successful content strategy for a home energy auditor that significantly increased bookings. The episode offers actionable insights for businesses looking to enhance their online presence and convert digital content into sales.2024-07-2449 minThe Credible Brand PodcastEP42: Garner Engagement Using SEO Tactics with Claire Ransom -- Aloha Life DigitalIn this episode, Lindsey Wigfield interviews Claire Ransom, owner of SEO agency Aloha Life Digital, to discuss how SEO contributes to building brand credibility. Claire shares her journey to becoming an SEO expert and emphasizes the importance of ranking high on Google to establish brand trust. She explains that being in the top search results instantly gives a perception of credibility to searchers. Claire provides tips for improving SEO, including creating high-quality content, optimizing website language, and acquiring backlinks from credible sites. She also highlights the value of having a blog for informational content and nurturing leads. Claire concludes...2024-07-1831 minThe Credible Brand PodcastEP41: How to Utilize Personal Branding with Tonya Eberhart and Michael Carr from BrandFaceIn this episode, Tonya Eberhart and Michael Carr from BrandFace discuss the importance of personal branding and how it can differentiate a CEO in a competitive marketplace. They share their own personal branding journeys and how it transformed their businesses. They explain the difference between marketing and branding, emphasizing that branding is the message and image that goes into marketing channels. They also discuss the process of building a personal brand, which includes defining the ideal customer, developing the message, and displaying the brand consistently. They highlight the importance of authenticity and storytelling in personal branding and provide tips...2024-07-1136 minThe Credible Brand PodcastEP40: Celebrating 20 Years of Business with Tara Reed of Tara Reed Designs IncIn this episode, Tara Reed shares her 20-year journey in art licensing, from stumbling into the industry to navigating market changes and building a successful business. She discusses the process of art licensing, the impact of industry changes, and the importance of flexibility and inspiration in business.Connect with Tara Reed (Guest):LinkedInInstagramYouTubeVisit Tara's websiteConnect with Lindsey Wigfield (Host):LinkedInInstagramFacebookVisit Lindsey's websiteTakeawaysArt licensing involves licensing artwork to manufacturers for use on various products, with artists receiving royalties based on sales.Navigating market changes and industry shakeups requires...2024-06-2725 minThe Credible Brand PodcastEP39: Social Media Marketing for Schools: Harnessing the Power of Social Media for Educational Institutions with Andrea Gribble, SocialSchool4EDUIn this episode, Lindsey Wigfield interviews Andrea Gribble, the founder of Social School 4 EDU, about social media marketing for schools. They discuss the importance of social media in brand development for educational institutions, the primary stakeholders and audience that schools aim to engage, and the challenges of creating content while protecting student privacy. Andrea shares her strategies for successful social media marketing, including consistency in storytelling, building a strong brand presence, and leveraging the power of engagement through likes, comments, and shares. She also discusses her future goals of expanding her membership group and creating a new communication experience...2024-06-2035 minThe Credible Brand PodcastEP38: Outsourcing for Efficiency and Focus with Jacki Gil, Jacki Gil Designs & Huntsville Design HouseJacki Gil, owner of Jacki Gil Designs and Huntsville Design House, shares her journey as a designer and entrepreneur. She started as a scrapbooker and developed a love for design, eventually pursuing a career in advertising and graphic design. In 2014, she started her own business focusing on wedding invitations and expanded to offer a variety of design services for different occasions. She also co-founded Huntsville Design House, a marketing company that provides branding and social media services. Jacki emphasizes the importance of word-of-mouth referrals and maintaining good relationships with clients. Her goal for 2024 is to continue nurturing her business...2024-06-1329 minThe Credible Brand PodcastEP37: Tips for Building Brand Credibility on Social MediaBuilding brand credibility on social media is a slow and steady process that can lead to business growth. Maintaining an engaged presence on social media, cultivating an approachable presence, and prioritizing aesthetic appeal are three key tips for building brand credibility. In this episode, Lindsey Wigfield provides tips that involve consistently participating in social media, fostering personal and engaging interactions with the audience, and creating visually appealing web and social media accounts. Brand consistency and alignment with business goals are also important for building brand credibility. By following these tips, businesses can establish a strong and credible brand on s...2024-06-0610 minThe Credible Brand PodcastEP36: Authentic and Conversational Brand Messaging with Dani Kimble, Azelie StudioIn this episode, Lindsey Wigfield interviews Dani Kimble, founder and chief strategist of Azelie Studio, about brand strategy and messaging. Dani shares her journey from a dance background to becoming a brand strategist and explains how she helps businesses define their core values, mission, and brand identity. She emphasizes the importance of creating a brand that is authentic, conversational, and relatable to customers. Dani also discusses the challenges of maintaining consistency in brand messaging across different channels and touchpoints. Overall, the episode provides valuable insights and practical tips for building a credible and effective brand.Connect with...2024-05-3030 minThe Credible Brand PodcastEP35: A Winning Social Media Marketing Strategy with Jay Moore, The Healthy AccountantIn this episode of the Credible Brand Podcast, Lindsey Wigfield interviews Jay Moore, the co-founder of Beyond Freedom Financial, Strategic Tax Services, and the creator of The Healthy Accountant persona. They discuss the importance of showing personality in marketing, strategies for reducing taxes, and balancing work and personal life as an entrepreneur. Jay shares his social media strategy and upcoming projects, including a book and a small business community. He emphasizes the need for intentionality and thought leadership in business and life.Connect with Jay Moore (Guest):InstagramPodcastYoutubeVisit Jay's websiteConnect with Lindsey Wigfield...2024-05-2331 minThe Credible Brand PodcastEP33: Celebrating 50 Years of Business with Hawkins LandscapingDavid Hawkins Jr., CEO and founder of Hawkins Landscaping, shares the story behind his family-owned business and how it has evolved over the past 50 years. He started with just $100 and a pickup truck and now has a team of 35 employees. Hawkins Landscaping sets itself apart with its honesty, quality work and customer care. David discusses the challenges of the industry, such as drainage issues and the need for proper engineering. He offers advice for aspiring entrepreneurs and emphasizes the importance of hard work and dedication.Connect with David Hawkins (Guest):Hawkins Landscaping IncOffice NumberHawkins Landscaping Facebook2024-05-0220 minThe Credible Brand PodcastEP34: A Campaign Designed to Build Brand CredibilityIn this episode, Lindsey Wigfield discusses the challenges of differentiating eggs in a crowded market and highlights the Honest Eggs Co. campaign as an example of effective differentiation. The campaign uses a step tracker for chickens to prove that their hens are free-range, providing transparency and credibility to the brand. Lindsey explores how service-based businesses can draw inspiration from this campaign by sharing data, using technology and telling stories. The episode emphasizes the importance of credibility and differentiation in marketing.Learn more about the Honest Eggs Co. campaign:InstagramFacebookVisit Honest Eggs Co. WebsiteConnect...2024-05-0211 minThe Credible Brand PodcastEP32: Closing The Credible Brand Facebook GroupIn this episode, Lindsey Wigfield discusses her decision to close her Facebook group, the Credible Brand Community. She explains that the group was initially created as a resource for readers of her book, but she faced challenges in creating and maintaining content for the group. Additionally, she realized that the group's focus on tactical marketing topics did not align with her expertise as a marketing strategist. Lindsey also highlights the changing algorithm and platform behavior of Facebook, which led to decreased visibility for groups. Ultimately, she decided to prioritize her podcast and focus on her platform of choice, LinkedIn.2024-04-2513 minThe Credible Brand PodcastEP31: From Brides to Boss: Nicole Mason's Journey in the Wedding IndustryNicole Mason, CEO of Ivory and Beau, shares her journey in the wedding industry and how she built a successful one-stop shop for brides. She started as a wedding planner and then expanded into floral design and bridal gowns. Nicole emphasizes the importance of being fast on your feet and solving crises quickly in the wedding industry. She also highlights the need for inclusivity and diversity in her business. Nicole discusses the challenges of balancing work and motherhood and the importance of not feeling guilty when focusing on each role. She shares her social media strategy of showing authenticity...2024-04-1821 minThe Credible Brand PodcastEP30: Navigating Objections: The Art of Marketing InfluenceIn this episode, Lindsey Wigfield discusses the importance of overcoming objections in marketing content. She uses the example of the real estate industry to highlight how agents often fail to effectively market themselves and address objections. Lindsey emphasizes the need to focus on efforts that make a sale easier, rather than just measuring the number of leads. She also explains the concept of lead nurturing and the importance of engagement rates. Lindsey encourages businesses to create content that addresses objections and educates their audience about their value. She suggests being transparent, honest, and using expertise to teach the audience...2024-04-1107 minThe Credible Brand PodcastEP29: Insights from Music Industry Maverick Tony Mantor [Replay]Tony Mantor, a singer-songwriter, producer, and pianist, shares his insights on entrepreneurship and pushing through tough times. He emphasizes the importance of networking and building a reputation in the music industry. Tony discusses his approach to songwriting and the process of developing a song for radio. He also talks about the evolution of his business, from focusing on production to adding additional services like management. Tony shares his belief in never giving up and the importance of having a five-year plan. He offers networking tips for beginners and highlights the value of integrity and quality in his work. Tony...2024-04-0443 minThe Credible Brand PodcastEP28: Inside the Rebranding of a 39+ Year Magazine with Guy FletcherIn this episode, Guy Fletcher, the editor-in-chief of Frederick Magazine, talks about the rebranding process the magazine underwent. The conversation covers the background of Frederick Magazine, their mission, the decision to proceed with the redesign despite the challenges of COVID-19, the changes in content and design, the impact on readers and advertisers, the shift in social media strategy, and the lessons learned from the rebrand process. Overall, the rebranding has been well-received, with readers appreciating the increased content and improved design.Connect with Guy Fletcher (Guest):Guy's LinkedInFrederick Magazine's LinkedInFrederick Magazine's InstagramFrederick Magazine's FacebookVisit the Frederick...2024-03-2722 minThe Credible Brand PodcastEP27: Creating a Unique Brand with Your Hometown Attorney, Kristen SheltonKristen Shelton, owner of Hometown Attorney, shares her journey of starting and growing her law firm. She discusses the challenges she faced in the early days and the importance of delegating tasks to focus on her expertise. Kristen also emphasizes the significance of creating a unique brand and attracting the right clients by showcasing her personality and style. She shares her strategies for lead generation and client acquisition, including the power of referrals and the importance of providing an exceptional client experience. Kristen also provides insights into the decision-making process of leasing vs. buying a commercial property and offers...2024-03-2132 minThe Credible Brand PodcastEP26: Using LinkedIn to Grow a Business with Tracy LindleyIn this episode, Tracy Lindley shares her unique approach to using LinkedIn to build a referral engine and grow her business. She provides insights on optimizing your LinkedIn profile, searching and connecting with dream clients, and communicating in a non-spammy way. Tracy emphasizes the importance of personalizing invitations and creating engaging content on LinkedIn. She also discusses the benefits of building client relationships and overcoming fears when posting authentically. Tracy's LinkedIn strategy has helped her attract bigger clients and generate 10 years of business success.Connect with Tracy Lindley (Guest):LinkedInInstagramFacebookWebsiteThe LinkedIn Edge CoursesConnect with...2024-03-1229 minThe Credible Brand PodcastEP25: 10 Years and 10 Valuable Lessons with Voice Actor Tracy LindleyIn this episode, Tracy Lindley, a voice actor celebrating 10 years of business, shares her journey into the industry and how she balances her work with being a full-time mom. Tracy emphasizes the importance of authenticity in branding and the power of social media for business. She also provides valuable insights on continuous learning, making the right investments, setting healthy boundaries, and treating others the way they want to be treated. She encourages business owners to give what they can and support each other in their entrepreneurial journeys.Connect with Tracy Lindley (Guest):LinkedInInstagramFacebookWebsiteThe LinkedIn Edge Courses2024-03-0734 minThe Credible Brand PodcastEP24: Authentic Social Media Content Ideas for Service BusinessesIn this episode of the Credible Brand Podcast, host Lindsey Wigfield discusses the power of putting people in front of the camera to drive engagement and sales on social media. She emphasizes the importance of authenticity and being true to oneself and business. Lindsey provides several ideas for incorporating employees into social media content, such as introducing new hires, celebrating employee anniversaries and birthdays, and sharing employee insights and certifications. She also suggests sharing CEO insights, celebrating company anniversaries, and leveraging awards and customer testimonials.Connect with Lindsey on:InstagramFacebookLinkedInVisit Lindsey's websiteTakeaways2024-02-2910 minThe Credible Brand PodcastEP23: Effective Brand and Website Design with Alli BeckAlli Beck, a website and brand designer, shares her journey into the field and provides tips on choosing and rebranding. She emphasizes the importance of understanding your target market and crafting a clear brand message. Alli also discusses the process of designing brand aesthetics and shares her own experience of rebranding. She offers insights on maximizing website conversions and creating an effective About Us page. Visit Alli's website: https://www.allibeckdesign.com/ TakeawaysUnderstanding your target market is crucial for effective branding.Crafting a clear brand message helps differentiate your business.Designing b...2024-02-2236 minThe Credible Brand PodcastEP22: The Power of Relationships with Kathryn Carter, Grace and Virtue EventsIn this episode, Lindsey Wigfield interviews Kathryn Carter, a wedding planner and owner of Grace and Virtue Events, who is celebrating five years in business. Kathryn shares her journey of starting her business and transitioning to full-time event planning. She discusses the challenges and opportunities she faced during the COVID-19 pandemic and how she adapted her business. Kathryn also talks about the evolution of lead generation and the importance of collaboration and volunteering in the event planning industry. She highlights the role of social media, particularly Instagram and LinkedIn, in building relationships and promoting her business. Kathryn offers tips f...2024-02-1520 minThe Credible Brand PodcastEP21: Attracting and Retaining Talented Employees with Shobi ZietlowIn this episode, Lindsey Wigfield interviews Shobi Zietlow, the founder of Referral Staffing Solutions, a staffing and recruiting business. Shobi shares her unique story of growing up in a family with an entrepreneurial spirit and how she entered the staffing industry. She discusses the importance of helping job seekers find the right role and provides tips for hiring the right people. Shobi also emphasizes the significance of showcasing company culture and optimizing job posts for search. She explains her partnership with businesses and the pricing structure of her services. Additionally, Shobi shares insights on retaining talent and the importance...2024-02-0843 minThe Credible Brand PodcastEP20: Speaking Up on Social Issues with Noha Terabain, Roselite Event PlanningIn this episode of the Credible Brand Podcast, host Lindsey Wigfield interviews Noha Tarabain, a wedding event planner celebrating five years of business. They discuss Noha's journey into wedding planning, navigating the challenges of the COVID-19 pandemic, and the importance of hiring a team. Noha shares her social media strategy, particularly her success on TikTok, and offers tips for creating high-quality video content. They also discuss the significance of speaking up on social issues and overcoming the fear of doing so. Noha reflects on her proudest moments in business and emphasizes the importance of celebrating wins. Connect...2024-02-0131 min