Shows
Social Media for B2B Growth: LinkedIn Strategies and TipsHow Often Should You Post On LinkedIn for Business Growth?How often should you post on LinkedIn? The short answer - it depends. The long answer is in this episode. LinkedIn expert Michelle J Raymond discusses what keeps the LinkedIn algorithm happy, where you should really focus, and, most of all, ensuring that your actions align with your business goals. Key moments in this episode - 00:00 The LinkedIn Posting Dilemma02:17 Understanding the LinkedIn Algorithm05:56 Setting Your LinkedIn Game Plan07:29 Consistency Over Frequency12:14 Scheduling Posts on LinkedIn17:26 Upcoming Speaking EventsCONNECT WITH MICHELLE J RAYMOND...2025-02-1818 min
Social Media for B2B Growth: LinkedIn Strategies and TipsNew LinkedIn Feature That’s Driving Insane Impressions—Find Out How!Learn the latest updates on LinkedIn, including a new feature that’s helping users achieve unbelievable impression numbers. From company page updates to profile enhancements, Michelle covers everything you need to stay ahead on LinkedIn. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Celebrating 20K followers 02:05 LinkedIn Company Page updates 05:20 LinkedIn content updates 13:56 LinkedIn Video For You 16:19 Creating Short Form Video for LinkedIn AB...2024-09-0419 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Page Advocacy: Use Your Page to Cheer On Your TeamLearn how to transform your LinkedIn Company Page into a dynamic force that drives team motivation and brand success. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 LinkedIn Company Page as a Secret Weapon 00:37 What is LinkedIn Page Advocacy 01:46 The Importance of LinkedIn Page Advocacy 07:08 Practical Tips for LinkedIn Page Advocacy 07:29 Highlighting Employee Achievements and Stories 10:58 Celebrating Business Milestones 12:25 Amplifying Employee Voices on LinkedIn ABOUT...2024-08-0716 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Post Ideas Running Dry? 5 Instant Content SourcesLet's tackle a common challenge faced by many: running out of LinkedIn post ideas. Michelle J Raymond shares her top five go-to sources for content inspiration, helping you and your team overcome creative blocks and maintain a consistent LinkedIn presence. Discover practical tips and strategies to keep your content pipeline flowing and engage your audience effectively. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode:2024-07-1619 min
Social Media for B2B Growth: LinkedIn Strategies and Tips3 Biggest LinkedIn Challenges Addressed at Linked Summit Back from speaking at the Linked Summit (Denmark), Michelle J Raymond addresses the three most frequently asked questions at the event, which highlight significant challenges businesses face when leveraging LinkedIn for growth. Key moments in this episode: 00:00 Linked Summit Denmark 2024 01:58 The Importance of LinkedIn Company Pages 03:03 Conflicting Advice on LinkedIn Strategies 07:23 Building a Personal Brand on LinkedIn as a Newcomer 10:09 Aligning Employee Advocacy with Company Pages activity 13:23 Actionable Tips for LinkedIn Success 16:42 Wrap up ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know...2024-06-2617 min
Social Media for B2B Growth: LinkedIn Strategies and Tips15 Years on LinkedIn - What I Wish I'd Known EarlierJoin Michelle J Raymond as she reflects on her 15-year journey on LinkedIn, sharing invaluable lessons for employees, creators, and business owners. Learn how to build a powerful LinkedIn community and avoid common pitfalls as she recounts her experiences and the strategies that led to her success. Key moments in this episode - 00:00 Celebrating 15 Years on LinkedIn 01:06 The Early Days: Getting Started on LinkedIn 03:40 Discovering the Power of Content Creation 05:58 Building a Community and Personal Branding 08:35 Quitting My Job and Starting a Business 10:36 The Challenges of Rebranding and Niching Down 15:31 Lessons Learned and Future Plans 18:47...2024-06-1120 min
Social Media for B2B Growth: LinkedIn Strategies and TipsGet Your Business Leader Active on LinkedIn - Personal Brands Pay OffKatie Brinkley joins Michelle J Raymond to explore the vital role of LinkedIn and social media in leadership and brand growth. Discover why CEOs and business leaders must maintain an active LinkedIn presence. Get actionable tactics to leverage social media to propel your leadership and B2B growth. The key moments in this episode are:00:00 Kicking Off with 90s Hip Hop Vibes 01:23 The Power of LinkedIn for Business Leaders 02:22 Addressing Skepticism Towards Social Media Presence 04:27 The Importance of Social Media Presence in Leadership 08:06 Choosing the Right Platform and Strategy for Social Media Success 15:17 The Role of Content and Authenticity i...2024-04-2334 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Strategies for Social Media Managers to Enhance Brand VisibilityMichelle J Raymond and guest Latasha James discuss the trends they see for LinkedIn Marketing. Personal and business brand visibility is the goal, and they share actionable tips on how to get there. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show!00:25 Exploring Social Media Marketing World: Trends and Insights02:03 The Power of LinkedIn for Social Media Managers04:27 Overcoming LinkedIn Intimidation: Tips for Social Media Managers09:29 Maximizing LinkedIn: Strategies for Content and Engagement15:11 The Future of LinkedIn: Short Form Videos and Beyond23:56 LinkedIn Mastery: Essential Tips for Social Media M...2024-04-1632 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn™️ Legal Trouble. Don't Make These Same Mistakes with Your BrandCEASE & DESIST is not an email you want to be greeted with. The truth is that it could happen to you too if you aren't aware of trademark and copywriting laws that apply to the content you create. In this episode of the newly named 'Social Media for B2B Growth' show, host Michelle J Raymond shares her experience of unintentionally infringing LinkedIn's trademark and the critical lessons she learned. The key moments in this episode are - 00:00 Introduction and Podcast Rebranding01:16 The Story Behind LinkedIn™️ Legal Troubles04:18 Reflections and Lessons Learned04:44 The New Podcast Name and Opportunities07:15 Underst...2024-02-1216 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn™️ Roundup - What's New? with Coach Michelle J RaymondIn this episode, host Michelle J Raymond provides a detailed roundup of the latest changes and trends on LinkedIn™️, helpful for people who may have missed recent updates. She explores the differences between a free account, a premium account, and Sales Navigator. The video also discusses the significance of LinkedIn events and Lives, highlighting their importance in building communities and engaging audiences. Further, Michelle takes a deep dive into the new changes on Company Pages and new trends. The episode concludes with a clarification on LinkedIn's Top Voice badges.The key moments in this episode are:00:00 Introduction to the Link...2024-01-2325 min
Social Media for B2B Growth: LinkedIn Strategies and TipsElevating B2B Marketing on LinkedIn: Authenticity in ActionIn this episode, host Michelle J Raymond and guest Gina Balarin engage in a lively discussion on the value of authenticity in professional and social media contexts. They share valuable insights into the evolution of marketing and the essential role of authenticity, balancing personal and professional content, and the necessity of a supportive culture in fostering authenticity. Gina shares practical strategies for leaders to nurture an environment where employees can develop and share authentic content. The conversation brings in elements of vulnerability, leadership, professionalism, and social media trends, among others. Tune in for an enlightening conversation about...2024-01-1631 min
Social Media for B2B Growth: LinkedIn Strategies and TipsUsing LinkedIn™️ for Business and Marketing 2024: Get Results for Your B2BIn this power-packed episode, host Michelle J Raymond provides an in-depth understanding of how to utilize LinkedIn for business and marketing effectively as we move into 2024. She discusses the significant milestone of LinkedIn reaching 1 billion members, the benefits and challenges of this crowded platform, and the importance of authenticity and genuine engagement. She further touches upon the shift in the generation of B2B buyers, the need for brand values and creative distinctiveness, and the critical aspect of building and participating in a community. Additionally, she emphasizes investing in team success, relationship building, and proactive...2023-12-2045 min
Social Media for B2B Growth: LinkedIn Strategies and TipsOperation Rebrand - Michelle J Raymond's Story Join me on a journey of self-discovery and evolution as I undergo a rebranding process that will shape the future of my business. But what happens when I'm torn between catering to two distinct client bases and faced with the challenge of redesigning my website? Tune in to find out how I navigate through this difficult decision and what it means for the future of my brand and how it can help those that are considering a rebrand of their own. The key moments in this episode are: 00:00:00 - Introduction 00:01:27 - The Process of Rebranding 00:03:06...2023-08-0735 min
The LinkedIn™ Branding ShowOperation Rebrand Announcement: What It Takes to Rebrand Your Business on LinkedIn and BeyondIN THIS EPISODE:
There are so many moving parts to consider when branding and even MORE when rebranding. In this week's episode, Michelle J Raymond shares exciting updates and her new company name as part of Operation Rebrand. Plus, we detail all the steps to take and how to go about the process for your brand or rebrand.
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Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with...2023-07-2720 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Branding Tactics : The Power of Two Join the power duo #MichelleSquared as they discuss the power of building strong personal and business brands on LinkedIn. Whether you are a Founder, employee or out on your own, a powerful and unique brand will attract the right fit opportunities to grow your business. The key moments in this episode are: 00:00:00 - Introduction 00:01:15 - Michelle B Griffin's LinkedIn Journey 00:03:21 - The Brand Squared System 00:04:04 - The Role of Mindset in Personal Branding 00:05:34 - Knowing Your Why on LinkedIn 00:11:53 - Understanding Your Target Audience 00:12:29 - Power Partnerships 00:13:49 - The Importance of Personal Branding 00:14:19 - Aligning Your Brand Acro...2023-07-0332 minThe LinkedIn™ Branding ShowOperation Rebrand: Our Lessons and Tips to Know (and Avoid) When Branding (or Rebranding) on LinkedInIN THIS EPISODE:
In this real-time case study, Michelle J Raymond shares her bumpy journey of rebranding her business. We deep dive into the headaches of the process, her struggle to find a new business name, and how she's moving forward with clarity and a foundational plan. As always, we share our stories, "warts and all" to make your branding or rebranding journey a smooth one.
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Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on...2023-06-2922 minThe LinkedIn™ Branding ShowAre You Underselling Yourself on LinkedIn? Our Actionable Tips to Go from Blending In to Standing Out With Your LinkedIn ProfileIN THIS EPISODE:
Your LinkedIn personal profile is the modern-day personal brand website and your digital business card. When you have a profile that doesn't fully communicate who you are and what you do, you're likely underselling yourself and missing out on opportunities and important connections. This episode will take you from best-kept secret to standout professional on LinkedIn and beyond.
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Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and...2023-06-2217 minThe LinkedIn™ Branding ShowBranding is NOT "Set It and Forget It" - How to Experiment and Evolve Your Brand on LinkedIn and BeyondIN THIS EPISODE:
Branding is a journey, not a destination. It's good to test, track and be okay with evolving our touchpoints with positioning, messaging, content, and more. Michelle G shares her six-month journey of testing her headline positioning and the outcomes. Learn the mindset of experimenting and evolving as you go and grow with your LinkedIn brand.
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Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_Link...2023-06-1519 minThe LinkedIn™ Branding ShowNumbers Don't Always Matter: Why Purging Your LinkedIn Connection and Followers Will Boost Your Personal BrandIN THIS EPISODE:
The BIG purge is on with LinkedIn removing fake and inactive accounts that may decrease your follower counts. Yet, this can be a boom to your personal brand and content amplification. We discuss the benefits of THE PURGE and detail how we both purposefully removed our connection lists and why it helped us grow faster.
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Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_Li...2023-06-0814 minThe LinkedIn™ Branding ShowPersonal or Business Brand? The Nitty Gritty Details to Know When Branding or Rebranding on LinkedIn and BeyondIN THIS EPISODE:
Learn all the things to consider in uncovering your personal vs company brand on LinkedIn. We deep-dive how Michelle J Raymond is going through this exact process and we discuss the realities and lessons learned in real time.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKST...2023-06-0119 min
Social Media for B2B Growth: LinkedIn Strategies and TipsUnravelling LinkedIn Company Page InnovationsReady to level up your LinkedIn for business game? This episode is all you need to know about the new features of LinkedIn Company Pages. Company page messaging, responding to comments, and utilising the powerful ChatGPT for LinkedIn content creation. Don't miss out on understanding the Q2 2023 Company Page trends and building an engaging community with LinkedIn experts Michelle J Raymond and Lynnaire Johnston. The key moments in this episode are: 00:00:00 - New Features on LinkedIn Company Pages 00:08:08 - Audio Events for Pages 00:10:30 - Building Community on LinkedIn 00:11:44 - Direct Interaction and Customer Service 00:12:58 - T...2023-05-3053 minThe LinkedIn™ Branding ShowAre You (Inadvertently) Killing Your Brand? The Top Brand Busters on LinkedIn and BeyondIN THIS EPISODE:
Building your brand is an asset, but there are things you might be doing on LinkedIn that are tarnishing it. We dive into the top areas on LinkedIn where you can easily be swayed by shiny objects and hacks du jour. Here's how to not fall victim to these brand killers.
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Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Boo...2023-05-2517 minThe LinkedIn™ Branding ShowHow Long Does It Take to See Traction With Your Brand? Our Tips and Timelines to Get Started the Right (And Realistic ) Way on LinkedInIN THIS EPISODE: Building a brand is not an overnight success, nor does it take forever to stand out. We detail our Brand Trifecta framework from The Linkedin Branding Book to start the foundational process the right way as well as address the realistic results and timelines for your personal and business brand on LinkedIn.
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Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book...2023-05-1823 minThe LinkedIn™ Branding ShowThe Brand Squared System: We Walk You Through Our 4 Steps to a Brand You Love on LinkedInIN THIS EPISODE:
Lots of celebrating this week: LinkedIn just turned 20, and #MichelleSquared is excited to cross the year mark of this podcast and six months since our book was launched. Learn our 4-step framework we created so you can clearly and confidently take action and grow on LinkedIn.
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Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook...2023-05-1123 minThe LinkedIn™ Branding ShowAre You Building Your Brand for Authenticity or the (LinkedIn) Algorithm? Why It's Damaging and Our Best Tips to Stop Following the MassesIN THIS EPISODE:
Michelle J Raymond gets on her soap box and gets gritty this week with some noticeable LinkedIn issues that are following the masses vs following your brand purpose. We give examples of what it is and how to get your true brand back to square one.
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Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50...2023-05-0414 minThe LinkedIn™ Branding ShowReady to Make Your *First* Post on LinkedIn? This Episode is for YOU: Our Step by Step Process to *Finally* "Put Yourself Out There"IN THIS EPISODE:
Only 3-5 percent of LinkedIn members create content so that means millions are on the sidelines, held back and hidden wanting to get out there. Maybe you're new to LinkedIn or ready to get back on after realizing it's no longer a resume-dumping site. This episode helps you create your first post (and often the hardest) to start creating content.
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Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle...2023-04-2719 minThe LinkedIn™ Branding ShowDoes Your Brand Have Growing Pains? Feeling Stuck and Out of Sorts? A How-To Brand Therapy Session to Find Clarity and Direction on LinkedIn and BeyondIN THIS EPISODE:
Your brand evolves, and that's normal, but it's not easy when it's your own. So many of us get stuck in our own heads and feel off in our brands and businesses. To illustrate it happens to all of us, Michelle J Raymond hops on the "yellow couch" of The Brand Therapist, Michelle B Griffin, to find her way back with the right positioning, messaging, and a new framework to translate into her LinkedIn branding and content.
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Our book: The LinkedIn Branding Book, The...2023-04-2021 min
Social Media for B2B Growth: LinkedIn Strategies and TipsSupercharge Your LinkedIn Company Page: Expert Strategies with Michelle J Raymond When it comes to LinkedIn Company Pages, they can be a hard taskmaster. Things seem to always move at a glacial pace. But if you follow these LinkedIn Company Page Expert Michelle J Raymond's strategies, you will supercharge your results and grow quicker than the competition. The key moments in this episode are: 00:00:00 - Introduction, 00:01:43 - Using Invite Credits 00:03:34 - Employee Invite Credits 00:04:23 - Individual Invite Credits 00:06:10 - Promoting Your Company Page 00:14:13 - Using Company Page to Mention the Brand 00:15:08 - Leveraging Personal Connections to Build Community 00:15:27 - Growing Your Company Page Takes Effort 00:15:59 - Quality Over Quan...2023-04-1718 minThe LinkedIn™ Branding ShowAre You "Content Accessible" on LinkedIn? It's a Must These Days in Our Personal and Business BrandsIN THIS EPISODE:
In the U.S. 1 in 4 and worldwide about 1 in 6 people have disabilities. With LinkedIn approaching a billion people on the platform, there's a large number of members who need us to be content-accessible. In this important episode, we give you the how and why, plus the exact places, actionable tips, and handy tools to embrace and fix your content to help everyone join in conversations.
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Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback...2023-04-1316 minThe LinkedIn™ Branding ShowThe Power of Two: How and Where to Find Power Partners and Connections Who Won't Let You Hide Behind Your Brand on LinkedInIN THIS EPISODE:
Are you keeping yourself small, unclear, and not standing out at your full potential on LinkedIn? Starting conversations, building relationships, and bonding with a Power Partner will help you get out of your own way to support you and transform your brand on LinkedIn and beyond. We share our examples and stories that impact us as power partners and power connections.
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Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in...2023-04-0618 minThe LinkedIn™ Branding ShowHow to Build a Clear and Compelling Company Brand on Linkedin: The Step by Step Guide to Nail Your Company Page ProfileIN THIS EPISODE:
Whether you're starting a new company page or want to refresh your current one, we give you the step-by-step strategy to do it right based on our Brand Squared System in The LinkedIn Branding Book. We cover brand strategy, messaging, content, and more in this actionable episode.
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Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus...2023-03-3020 minThe LinkedIn™ Branding ShowWhat's TOO Personal to Share on LinkedIn? The Worst Advice and the Best Strategies to Find Balance and Stand Out on LinkedInIN THIS EPISODE:
It's the #1 question we get asked and what's holding the best and brightest back from getting out on LinkedIn. There are major downsides to being too personal and too professional on the platform. We share our 5 best strategies to build your presence and profile without being too personal, cringe, and uncomfortable on LinkedIn.
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Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to...2023-03-2316 minThe LinkedIn™ Branding ShowLinkedIn's Two New Features: Yay OR Nay: Find Out Which One WILL Really Boost Your Thought Leadership and BrandUPDATE: The Newsletter Tab is visible in the new profile. MBG doesn't have one, so that's why it wasn't visible.
IN THIS EPISODE:
Thumbs up or Thumbs Down? New features aren't always a boost to our brands. These latest 2 have mixed reviews by #MichelleSquared. We break down what they are, and why or why not you might want to consider each new LinkedIn feature.
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Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on...2023-03-1620 minThe LinkedIn™ Branding ShowClarity is IN, Cute and Clever are OUT: How Not to Keep Your Ideal Clients and Readers Guessing Who You Are on LinkedInIN THIS EPISODE:
Clarity is your brand's North Star says MBG and on LinkedIn, it's even more important so you don't miss out on clients, business, and industry opportunities. We see too many incomplete, vague, and head-scratching profiles. This is an actionable episode with real-life examples to help you get crystal clear with your LinkedIn personal and company profiles.
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Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: h...2023-03-0221 minThe LinkedIn™ Branding ShowAre You (Unintentionally) Hiding Yourself on LinkedIn? The 7 Top LinkedIn Settings Working Against Your BrandIN THIS EPISODE:
LinkedIn recently reconfigured its settings dashboard, adding new features and possibly undoing your desired settings. As a result, it's keeping you from being noticed, known, and standing out to the right people, places, and opportunities that build your personal and business brand. We detail the top settings you need to know and why they're important for conversation-starting, relationship-building, and growth on LinkedIn.
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Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon...2023-02-2321 minThe LinkedIn™ Branding ShowHere's the WORST Branding Advice You'll Ever Hear on LinkedIn: It's "Opposite Day" to Learn (and Laugh) With Bad Branding PunsIN THIS EPISODE:
NOTE: This week's episode show was recorded as a LinkedIn Live Event. With so much bad and conflicting advice being dished out hourly, we satirically share our favorite LinkedIn "backfires" potentially ruining your personal and business brand.
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Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)2023-02-1625 minThe LinkedIn™ Branding ShowIs Your "Real" Personal Brand Going Off-Topic and Off-Track? How to Get Back in Your Zone of Genius With Your LinkedIn Content and BusinessIN THIS EPISODE:
LinkedIn is the ONE social site where posting on how to navigate the platform gets traction, even if that's not your area of expertise. While this topic gets engagement, one pitfall is that we get hooked on posting on how to use and do LinkedIn when this isn't what people hire us for or is aligned with what we want to be known for. This episode shares our personal example of how not to get out of your "true lane" and lose your brand direction.
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Our book: T...2023-02-0914 minThe LinkedIn™ Branding ShowHow to Escape the LinkedIn Feed Echo Chamber with Your Personal Brand Content: Why Same is Lame and Keeps You Held Back and HiddenIN THIS EPISODE:
When you play it safe with your content, you risk blending in the sea of sameness. We detail why your unique point of view (POV) is the fastest way to stand out from the 1000s of others in your field. We also discuss the real pitfalls and top fears of why we hide behind our true perspectives, plus the best tips to get out there confidently with humanistic content.
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Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn...2023-02-0217 minThe LinkedIn™ Branding ShowHow and Why You Should Use "LinkedIn as Your Launching Pad" to Amplify Your Brand for Greater Industry OpportunitiesIN THIS EPISODE:
As Michelle B Griffin (M1) always says, "LinkedIn is Your Launching Pad." How do you become known for one thing to get traction for bigger things to come? We share the "stair-step" process to get traction, build your community and then amplify your brand to attract and grow in your industry.
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Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn...2023-01-2616 min
Social Media for B2B Growth: LinkedIn Strategies and TipsUnleash the Power of LinkedIn Company Pages for B2B Growth in 2023. Guest: Brenda MellerAre you using your LinkedIn Company Page to grow your business? By establishing your company brand using your LinkedIn Company Page and creating B2B thought leadership content, B2B businesses will attract growth opportunities. Host Michelle J Raymond (B2B Growth Co) is joined by Brenda Meller (Meller Marketing) and together, they discuss what’s happening for LinkedIn Company Pages in 2023. Your business can no longer ignore your LinkedIn Company Page if you want to grow your business. The key moments in this episode are: 00:00 Welcome 01:20 The case for looking at LinkedIn Company Pages in 2023 02:32 Changes to LinkedIn Co...2023-01-2134 minThe LinkedIn™ Branding ShowHow Your Business Brand Can Drive Thought Leadership and Stand Out with this New LinkedIn Feature + Bonus Review of Our BrandSquared SystemIN THIS EPISODE:
The Power of Two is even greater with this new LinkedIn feature to double your brand awareness. We break down the benefits (and a big "no-no") for long-term growth using this new update and a review of our four-step BrandSqured System as the basis of our new book.
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Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus...2023-01-1914 minThe LinkedIn™ Branding ShowThe ONE Thing that Makes a Bad First Impression in the LinkedIn DMs for Your Personal Brand: We Get a Bit Gritty Again :)IN THIS EPISODE:
You may not realize this, but the way you handle LinkedIn connection requests (and replies) in the box speaks volumes about your personal brand. We share the good, bad and ugly on how this can go awry and leave you without a great first impression.
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Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared...2023-01-1216 minThe LinkedIn™ Branding ShowHow the "Pay it Forward" Method Will Jumpstart Your Personal Brand and Community On LinkedInIN THIS EPISODE:
Season 2 kicks off with this episode all about paying it forward to build your brand and community. LinkedIn runs on the Law of Reciprocity, which helps you pay it forward and see the "karma" of your good deeds come back to you. We share the exact ways (and places) on LinkedIn to "pay it forward" with your connections and community.
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Our new book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in K...2023-01-0520 minThe LinkedIn™ Branding ShowHow to Clean Your LinkedIn "Brand House": 4 Areas to Refresh that Will Instantly Boost Your BrandIN THIS EPISODE:
It's that time of year, out with the old, outdated, and no longer needed. Not just for your work and life, but for "LinkedIn Housekeeping" too. We cover the four areas (and the reason for each update) for a new and improved "refreshed" personal and business brand for the coming year (and beyond).
BUY YOUR COPY: Our new book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth. is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_Li...2022-12-1526 minThe LinkedIn™ Branding ShowHow and When to Revamp Your Brand on LinkedIn: Our Struggles, Mistakes Not To Make and Best Tips to Get Traction FasterIN THIS EPISODE:
This week, if you're just starting out or it's time to revamp your brand for the new year (or anytime really), we share our rebrand struggles, new strategies, and actionable tips to get out there with clarity, confidence, and control of your brand on LinkedIn and beyond.
BUY YOUR COPY: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth. Available in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
THE BACKSTORY
Michelle B Griffin...2022-12-0121 minThe LinkedIn™ Branding ShowHow to Start Building Your Brand: We Detail Our Four-Step System to Double Your Growth on LinkedIn (and Beyond)IN THIS EPISODE:
This week's episode is a SPECIAL ENCORE presentation from the Australian/New Zealand Launch of The LinkedIn Branding Book. In the past four episodes, we chatted about each step and week is all the entire framework, all four phases of our Brand Squared System™ debuting in The LinkedIn Branding Book to amplify your personal brand and multiply your business brand.
BUY YOUR COPY: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth. Available in Kindle, paperback, and hardcover editions: https://mybook.to/Th...2022-11-2434 minThe LinkedIn™ Branding ShowHow To Grow More Referrals, Relationships and Reach to Multiply Your Brand Growth on LinkedInIN THIS EPISODE:
The magic on LinkedIn starts when you find your partners, build your community and amplify your brand. This week's episode details Step Four, Multipliers, of our Brand Squared System™ debuting this week in The LinkedIn Branding Book to amplify your personal and business brand.
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth.
BOOK LAUNCH DETAILS: MichelleSquared.com
ABOUT THE SHOW
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is th...2022-11-1619 min
The LinkedIn™ Branding ShowAre You Off-Brand? How to Successfully Align and Implement Your Personal and Business Brand on LinkedInIN THIS EPISODE:
The magic on LinkedIn starts when you align and implement your personal, business, and employee brands on LinkedIn. This week's episode details Phase Three, Fusion, of our Brand Squared System™ debuting soon in The LinkedIn Branding Book to amplify your personal brand and multiply your business brand.
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth.
PRESALE LAUNCH LINK: MichelleSquared.com
Join all the Book Launch Parties: MichelleSquared.com
ABOUT US:
Michelle B. Griffin is...2022-11-1019 minThe LinkedIn™ Branding ShowDoes Your Brand *Really* Work on LinkedIn? Our Best Tips and Mistakes Not to Make Setting Up Your Brand FoundationIN THIS EPISODE:
A brand without a foundation is like a house built on sand. It’s not going to last or bring you the results you need. Too many of us rush out without one or do only part of the process. This week's episode details Phase Two, Foundation, of our Brand Squared System™ debuting soon in The LinkedIn Branding Book to amplify your personal brand and multiply your business brand.
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth.
PRESALE LAUNCH LINK...2022-11-0322 minThe LinkedIn™ Branding ShowHow to Tackle Imposter Syndrome and Your Inner Fears of Stepping Out on LinkedInIN THIS EPISODE:
Why does a branding show (and our upcoming book) talk about fear and mindset? Because our mindset makes us and breaks us. If you don't tackle imposter syndrome and your negative inner voice and beliefs about getting out on social media and especially on LinkedIn, you'll always be held back.
Today's show talks about Phase One, Mindset, of our Brand Squared System™ debuting soon in The LinkedIn Branding Book to amplify your personal brand and multiply your business brand.
The LinkedIn Branding Book, The Power of Two: How to Build Your...2022-10-2719 min
Social Media for B2B Growth: LinkedIn Strategies and TipsCrafting a Powerful LinkedIn Routine: B2B Expert Michelle J Raymond's 15-Minute StrategyLinkedIn is the number one B2B platform full of opportunities for those that invest the time. If you are time-poor, you must be 100% clear on your LinkedIn strategy. You don’t have time to waste on tasks that give no return and miss out on those that do. The structure will bring results, and LinkedIn B2B Strategist and Trainer Michelle J Raymond shares how you can make the most of what time you have. The key moments in this episode are: 03:56 Alignment of LinkedIn strategy with business goals 07:19 Get clear on your target audience 11:54 LinkedIn’s most unde...2022-10-2630 minThe LinkedIn™ Branding ShowHow to REALLY Build Your Personal Brand Without Fluff or Fakery: We Get Gritty on How to Authentically Position Yourself on LinkedInIN THIS EPISODE:
What really is personal branding and how do you stand out with yours? Why is it SO misunderstood, misused diluted, cult-like, and cliche on LinkedIn? In this episode, MBG gets fired up on what personal branding is and isn't on LinkedIn and why it's the BFF to your business brand.
We cover how we stand out with our personal brands on LinkedIn, the difference being foundational vs fluffy. MBG covered her 7 pillars of foundational personal branding and MJR shares what personal branding means to her and how it's impacted her business on...2022-10-1330 minThe LinkedIn™ Branding ShowWhy LinkedIn Creator Mode Isn't For Everyone: How to Effectively Use it to Build Your Personal Brand and Business BrandIN THIS EPISODE:
In March 2021, LinkedIn launched "Creator Mode" to support and amplify content creators. However, it's not made for everyone, at least not at first. We discuss the pros and cons and give actionable examples to best use each Creator Mode to make your best brand impression. As always, we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good" on LinkedIn.
ABOUT US:
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to c...2022-10-0619 minThe LinkedIn™ Branding ShowHow to Find Brand Clarity on LinkedIn to Become "Referral-Ready, Sought After and Top of Mind" in Your NicheIN THIS EPISODE: Overthinking, seeking permission and perfection are some of the worst ways we hold ourselves back from better opportunities. We share our personal stories and examples of how we were held back, MJR with creativity, and MBG posting on LinkedIn in 2021. Learn our best tips and motivations to bust through the fear and frustrations of being visible on LinkedIn. As always, we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good" on LinkedIn.
ABOUT US
Michelle B. Griffin is an international...2022-09-2921 minThe LinkedIn™ Branding ShowHow to Conquer Your Fear and Limiting Beliefs of Being Visible on LinkedIn to Build Your Personal Brand and Business BrandWe all have mental blocks and self-imposed limiting beliefs that hold us back from our full potential, especially when wanting to step out on LinkedIn. We see this daily on the platform with our clients, and it's a problem that we face too. But there are ways to reframe and reset these internal roadblocks.
IN THIS EPISODE:
Overthinking, seeking permission and perfection are some of the worst ways we hold ourselves back from better opportunities. We share our personal stories and examples of how we were held back, MJR with creativity, and MBG with posting...2022-09-2219 min
Social Media for B2B Growth: LinkedIn Strategies and TipsCrafting Quality LinkedIn Content: Tools & Tips from Michelle J RaymondThe secret to creating LinkedIn content consistently is having the right tools. There are so many different options on the market where do you start? Save yourself the pain of trial and error as Michelle J Raymond shares the free and paid content creator tools she personally uses. The key moments in this episode are: 00:00 Introduction 04:03 Best tools to save time creating content 10:00 Best tools to write with confidence - editing, grammar 12:35 Best tools to create quality images, carousels 17:13 Best tool to create videos and subtitles 20:20 Best tool to find ideas 23:23 Ultimate tool for repurposing content // Tools m...2022-09-1829 minThe LinkedIn™ Branding ShowHow to Start and Succeed with a LinkedIn Livestream Show to Build Your Personal Brand and Business BrandLinkedIn Livestreams are a creator tool available to appear on live video and instantly connect with your ideal audiences on LinkedIn. It's one of the fastest ways to make a relatable connection, build community and reap endless content repurposing opportunities.
IN THIS EPISODE:
Learn about our LinkedIn Live stream shows (wins and fails) and our best tips to start and succeed in yours. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good" on LinkedIn.
ABOUT US
...2022-09-1522 min
Social Media for B2B Growth: LinkedIn Strategies and TipsPersonal vs Business Brand on LinkedIn - Why You Need a Strategy First ApproachHow do you build a personal and business brand on LinkedIn? Great question and one often overlooked as members on LinkedIn jump straight to focussing on how to create LinkedIn content. More concerned with hashtags, formats, and the algorithm. Hint: even if you don’t deliberately take action to create a brand – that is still a brand. Why not take control? The key moments in this episode are: 00:00 Welcome 02:37 What is personal and business branding on LinkedIn? 04:40 Why is a branding strategy important on LinkedIn? 07:35 Where do I start building my brand on LinkedIn? Michelle’s 7P Framework 25:32 How do perso...2022-09-0932 minThe LinkedIn™ Branding ShowHow Your LinkedIn Company Page Will Double the Impact of Your LinkedIn Personal Profile: Our Best Tips and Mistakes Not To MakeCompany pages are the best friend to your LinkedIn personal brand. No matter if you're a solopreneur, small business owner, or Fortune 500 enterprise business, everyone needs both a personal profile AND a company page on LinkedIn. If you want to set the standards and control the narrative of your business with the power partnership of a personal brand and business brand on LinkedIn.
IN THIS EPISODE:
The power of 1 + 1 = 3 is the formula to double your awareness and reach on LinkedIn. As always we dish out the real deal strategies, insightful tactics, and actionable tips so y...2022-09-0816 min
The LinkedIn™ Branding ShowHow to Fuel Your Brand With Content by Publishing LinkedIn Newsletters and ArticlesHow do we share our expertise, build community and create an impact in a larger way? Launching your LinkedIn newsletter is exactly the way. What are they, how do you launch one and what are some actionable takeaways to publish yours?
IN THIS EPISODE:
Join us as we dive deep into the background and benefits of a LinkedIn newsletter for your personal and business brands. We share our do's and don'ts as well as detail our newsletter (or lack of) personal stories. As always we dish out the real deal strategies, insightful tactics, and actionable...2022-09-0118 minThe LinkedIn™ Branding ShowSPECIAL ANNOUNCEMENT: Coming in November, this (THING) is Everything You Need to Build Your Personal Brand and Business Brand on LinkedInWe've held on to this secret for six months and we can't keep it hidden any longer. Tune in as we spill the beans. Can't wait? Scroll down to the bottom of the show notes for a special link to it.
IN THIS EPISODE:
This special project/announcement debuts on Nov. 17 in Australia and Nov. 18 in North America. Listen in as we detail how it will benefit you to grow even more on LinkedIn. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and...2022-08-2515 minThe LinkedIn™ Branding ShowGet More Eyes and Attention On Your Content: The Best Ways and Places to Use LinkedIn's New Clickable Link FeatureUntil now, LinkedIn frowned upon us sharing external links in our content. That changes now with the recently added clickable link feature that allows us to share an offsite URL on pictures or videos. This simple but important add-on means we can get more eyes, awareness, and clicks to our personal and business brand content.
IN THIS EPISODE:
New features are being rolled out faster, and some more than others have an impact on our brands. #MichelleSquared gives you the background on what this means, how to use and more. (NOTE: As for this episode, i...2022-08-1813 minThe LinkedIn™ Branding ShowHow LinkedIn Audio and LiveStream Events Amplify Your Personal Brand and Business BrandLinkedIn Live and LinkedIn Audio Shows are two creator tools that enable us to build trust, social proof, build communities, and also your reputation as a thought leader in your industry. Plus, they allow you to generate long-form content that can be repurposed into multiple formats and places.
IN THIS EPISODE:
Why should you start a branded personal and company show? So many reasons! We share our show strategies and our personal journeys to help you quickly build your visibility, credibility, and authority in your space. As always we dish out the real deal strategies...2022-08-1123 minThe LinkedIn™ Branding ShowLinkedIn Groups Are Not Dead: How and Why They Build Community for Your Personal and Business BrandLinkedIn Groups can be an important place to find like-minded people and build an engaging community in your niche. We discuss the pros and cons of starting your own LinkedIn group and chat about changes that may be coming later this year.
IN THIS EPISODE:
As LinkedIn group owners and moderators, we share our group highlights and cover the important questions ask before you start one. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good on LinkedIn.
ABOUT...2022-08-0417 minThe LinkedIn™ Branding ShowFirst Impressions Matter: Our Best Tips and Tools to Stand Out with Your LinkedIn Profile PicturePeople are making quick assumptions based on your LinkedIn profile headshot. If your profile isn't clear or approachable, sometimes our trust flag goes up. We discuss what makes a good profile picture and even share the backstories of past and current headshots.
IN THIS EPISODE:
Your picture is worth more than 1,000 words when it comes to showing up online and even more so on LinkedIn. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good on LinkedIn.
ABOUT US2022-07-2819 min
The LinkedIn™ Branding ShowHow to Write a Compelling LinkedIn About Section for Your Personal Brand that Grabs People's AttentionDoes your LinkedIn About Section need a refresh? If you haven't updated this section lately, it's time to give it a revisit and update yours to be more personalized and humanized to connect with your ideal audiences.
IN THIS EPISODE:
It's so hard to write your own section, but the high-level tips to give you a head start. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn.
ABOUT US
Michelle B...2022-07-2116 min
Social Media for B2B Growth: LinkedIn Strategies and TipsConverting Connections: Mastering LinkedIn Lead Generation with Krista MollionIf you are struggling to generate consistent leads for your business on LinkedIn, join host Michelle J Raymond and expert guest Krista Mollion as they have a deep dive into this topic. Having grown her own startup from zero to 8-figures as a Silicon Valley entrepreneur and 20+ yr marketing veteran, Krista now helps service-based consultants and early-stage start-up CEOs grow thriving businesses via her online platform for entrepreneurs, fromzero2six.com. The key moments in this episode are: 03:53 Business Strategy vs LinkedIn Strategy 07:03 What is stopping businesses from generating leads on LinkedIn? 21:35 LinkedIn Lead Generation activities to start today 28:08...2022-07-1432 minThe LinkedIn™ Branding ShowHow to Become Top of Mind with a LinkedIn Company Page: Expert Tips to Build Yours, No Matter Your Business Size"It's a "business crime" to NOT have a LinkedIn Company page," says #MichelleSquared. When you create and properly manage a LinkedIn company page — from solopreneurs to small businesses to enterprise and Fortune 500 businesses — having one will open up doors and connections.
IN THIS EPISODE:
If you don't build a business brand on LinkedIn, someone else in your space will take the spotlight from you. The good news is you can get out there fast with the tips we discuss in today's episode. As always we dish out the real deal strategies, insightful tactics, and tips so you...2022-07-1414 min
Social Media for B2B Growth: LinkedIn Strategies and TipsYour LinkedIn, Your Brand: Petra Fisher on Individuality and Business GrowthHost Michelle J Raymond discusses personal branding tips on LinkedIn with guest Petra Fisher from Petra Fisher Consulting and why supporting employees to build professional brands pays off. The key moments in this episode are: 00:00:00 Introduction 00:02:34 What are the benefits of creating a unique professional brand on LinkedIn? 00:09:41 Where and how can you express your individuality on LinkedIn? 00:16:30 How does creating a unique personal brand for my employees help my business grow? 00:22:43 My marketing team wants to standardise profiles and content. Is this OK? 00:31:23 Petra’s favourite LinkedIn feature and why. Connect with Petra Fisher on LinkedIn - https://ww...2022-07-0733 minThe LinkedIn™ Branding ShowHow Issues-Driven Posting or Commenting About Significant Events Impacts Your Personal and Business Brand on LinkedInThe world has a lot going on and more often these events are showing up on our feed. As LinkedIn HQ and its members are redefining the platform with a new personalized focus, we're seeing this shift in content. And with first impressions everything, your personal and company brand is always impacted by your actions on LinkedIn.
IN THIS EPISODE:
We get real and candid on how recent events are causing "turbulence" in our LinkedIn feeds, why it's wise to consider all angles, and how your brand impressions are always on display. As always we...2022-07-0716 min
Social Media for B2B Growth: LinkedIn Strategies and TipsCommunity-Driven Success: Navigating LinkedIn with Miranda VonFrickenHow do you build a LinkedIn community? If you want results for your B2B business on LinkedIn - trying to go it alone is not the answer. The real power comes from building B2B communities. In this episode, Michelle J Raymond asks LinkedIn community builder extraordinaire Miranda VonFricken, host of LinkedIn Local and the 4:30am Club - How to Build a LinkedIn Community The key moments in this episode are: 00:00 Welcome 03:12 What are the benefits to my business to build a LinkedIn Community? 06:44 3 Best Tips for Building an Engaged LinkedIn Community 13:09 How can I generate sales for...2022-07-0326 minThe LinkedIn™ Branding ShowHow to Build an Engaging Network and Community on LinkedIn, The Pros and Cons of #SocialSaturday NetworkingWe all want to grow our connections and followers fast on LinkedIn and with the popularity of crowd-sourced networking events, it can be tempting to build a mass audience. But there can be downsides...
IN THIS EPISODE:
We discuss the pros and cons to consider when becoming a version of a L.I.O.N, (a LinkedIn Open Networker) and how this play into your strategic brand and community building. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business...2022-06-3015 min
Social Media for B2B Growth: LinkedIn Strategies and TipsStanding Out in a Crowded Feed: Mastering LinkedIn Content with John EspirianLinkedIn member numbers have been steadily climbing and now reach 810M. This makes the space in the home feed being more competitive. We want you to have the know how to not just create a post, that is easy, but how you create content that leaves a lasting impression in a fleeting moment. Host Michelle J Raymond discusses practical LinkedIn content tips and strategies with this week’s guest the relentlessly helpful John Espirian Founder Espirian.co.uk. Key moments in this video are: 00:00 Welcome 03:10 How does copywriting on LinkedIn differ from other platforms? 04:49 Should I stick to one si...2022-06-2728 minThe LinkedIn™ Branding ShowLinkedIn Etiquette 101: The Top Mistakes Not to Make With Your Personal Brand and Business BrandEach time you interact on LinkedIn...your brand takes a hit, either good or bad. Each interaction gives a "compel or repel" impression of your personal and business brand.
IN THIS EPISODE:
We discuss all the ways to make a better brand impression, the good/bad and in between of LinkedIn Etiquette for your personal and company brands. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn.
ABOUT US
Michelle B...2022-06-2321 min
Social Media for B2B Growth: LinkedIn Strategies and TipsBeyond Followers: Lea Turner's Journey of Inspiring Action on LinkedInLearn how you can use LinkedIn to build something more powerful than followers. You can build a community. A community that will trust your words and be inspired to take action. Host Michelle J Raymond discusses with this week’s guest Lea Turner (Lea Does LinkedIn) the lessons she has learned in building her personal brand on LinkedIn. Whilst it may look easy from the outside we talk through the good, the bad and the ugly that comes with it. The key moments in this episode are: 00:00 Welcome 05:24 know, Like & Trust - keys to LinkedIn 10:07 Why should I be au...2022-06-1732 minThe LinkedIn™ Branding ShowMake a Good First Impression with these 3 Underutilized Areas for Your LinkedIn Personal ProfileThey say first impressions are FINAL impressions and this is 100 percent true on LinkedIn. Today we cover three areas on your profile that make small but important connection boosters to your personal page profile.
IN THIS EPISODE:
Did you know there are three underutilized areas to add to your personal profile that will remove friction, add interest, and add inclusion to the LinkedIn community? As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn.
...2022-06-1614 min
Social Media for B2B Growth: LinkedIn Strategies and TipsOlder, Wiser, Digital: Mastering LinkedIn for the Experienced Professional featuring Zoe BermantA powerful group on LinkedIn has a wealth of experience and knowledge from within their industry. Yet they didn’t have the benefit of growing up a digital native. For those that go it alone as a consultant, it can make you doubt your expertise in an online world where everyone seems to know what they are doing. For others, it will play out as managing a team of various generations. Host Michelle J Raymond discusses how over 50’s can capitalise on their experience and shine on LinkedIn with this week’s guest Zoe Bermant. The ke...2022-06-1127 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn For Empaths, HSP's and Introverts - Featuring Jen CorcoranNot everyone loves the spotlight. Nor does everyone enjoy creating content. This can especially be the case for the empaths, the highly sensitive people, and the introverts among us navigating LinkedIn. Host Michelle J Raymond discusses different strategies that can be used on LinkedIn to get results and also be mindful of what works best for you with this week’s guest Jen Corcoran at My Super Connector. The key moments in this episode are: 00:00 Welcome 02:26 What exactly is an empath, a highly sensitive person and introvert? 09:14 What can be the challenges of LinkedIn for these empaths, HSP’s and...2022-06-0232 min
Social Media for B2B Growth: LinkedIn Strategies and TipsMastering LinkedIn for Business Growth: Insights from Louise BroganUsing LinkedIn to attract opportunities to build your business is different to those looking to build their personal brand. At the same time, it is important you also ensure that you help support employees to grow their standing in the industry. Host Michelle J Raymond discusses with this week’s guest Louise Brogan from Linking in with Louise. The key moments in this video are: 00:00 How is LinkedIn for Business different to LinkedIn for Career search? 07:12 How can business owners set employees up for success? 13:49 Won’t my employees get poached if they build their LinkedIn personal brand? 17:08 Best tool...2022-05-2131 minThe LinkedIn™ Branding ShowWhy LinkedIn Engagement Pods are Damaging to Your Personal Brand and Business BrandWhat really is an "engagement pod" on LinkedIn and why do people use them? Gaming the LinkedIn algorithm with "pods" is never a good idea.
IN THIS EPISODE:
We discuss several reasons (and examples) why they're damaging to your personal brand and company brand. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to...2022-05-1915 min
Social Media for B2B Growth: LinkedIn Strategies and TipsDebunking LinkedIn Pages: Insights Straight from the Source with Michelle Berg (LinkedIn)There are almost 60 million LinkedIn Company Pages today. This week's show asks Michelle Berg (Product Marketing - LinkedIn Pages) some questions we would all love the answers to. The key moments in this episode are: 00:00 Welcome 01:30 Does LinkedIn listen to feedback from small business users? 04:12 Does LinkedIn only care about Pages for big businesses that have big advertising budgets? 06:24 Why do I get new LinkedIn Features last? 09:43 Is organic reach so low because LinkedIn wants us to spend money on ads? 11:23 What is LinkedIn doing to help me grow my Company Page? 15:10 LinkedIn Newsletters for Company Pages 19:22 New and U...2022-05-1126 minThe LinkedIn™ Branding ShowIntro: Welcome to The LinkedIn Branding Show: Everything You Need to Build Your Personal Brand and Business Brand on LinkedInThis is your Year to Stand Out and Rise Up Ladies, especially on LinkedIn. And The LinkedIn Branding Show is here to help.
IN THIS EPISODE:
In this kick-off episode, join us to stand out on LinkedIn and beyond. Learn exactly how building your personal and company brand on LinkedIn will help you grow personally and professionally.
We share our backstory and mission, and why we're so committed to helping "Women Rise Up and Stand Out on LinkedIn." It's a fun conversation and meaningful chat on ways we will be here to help...2022-05-1023 min
Social Media for B2B Growth: LinkedIn Strategies and TipsTips to Resuscitate Your LinkedIn Company Page - Featuring Judi FoxYou have a LinkedIn Company Page but there are barely any signs of life. But you hear chattering on LinkedIn that Pages are the new cool kid on the block. Want to know how to bring it back to life? Host Michelle J Raymond discusses how businesses can take advantage of the features of LinkedIn Company Pages with a focus on business growth with this episode’s guest Judi Fox – Founder of her company LinkedIn Business Accelerator. The key moments in this episode are: · Are LinkedIn Company Pages worth the effort for business? · How to add li...2022-05-0746 min
The LinkedIn™ Branding ShowStart Here to Build Your LinkedIn Community for Your Personal Brand and Business BrandWith 830+ million members, LinkedIn can feel overwhelming. But the trick is knowing how to build a 'mico-community' to grow your brand and business. If you have ever felt surrounded by people on LinkedIn, but at the same time feel like the odd one out, then this episode is for you.
IN THIS EPISODE:
We share practical tips on how you can go from watching from the sidelines to enjoying being surrounded by your tribe on LinkedIn. Learn how we both changed industries and then found "our people" that help us grow personally and professionally.
...2022-05-0530 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Company Page Updates You Need to Know (April 2022) - Featuring Global LinkedIn Pages Expert Michelle J RaymondWant to know about the latest updates to LinkedIn Company Pages for Q1 2022? They are coming through thick and fast and every business owner, social media agency, and LinkedIn Company Page administrator needs to know these. Host Michelle J Raymond answers your questions about the latest changes. Giving you not just updates but also shares her best tips and tricks as well as strategies to maximise the performance of your Page. Don't let your business be digitally invisible. The key moments in this episode are: · Comment as your LinkedIn Company Page · Link...2022-04-1026 min
Social Media for B2B Growth: LinkedIn Strategies and TipsTips to Build Employee Advocacy on LinkedIn - featuring Danielle GuzmanThe shift to doing business virtually or hybrid almost happened overnight. How can you help your employees to adapt to this digital environment? Employee advocacy programs can deliver amazing results but how do you get everyone onboard? Host Michelle J Raymond discuss how businesses that connect employees with customers to build communities will thrive with this week’s guest Danielle Guzman – Global Head of Social Media at Mercer. The key moments in this episode are: 00:00 What’s the importance of building relationships on LinkedIn? 04:53 Building powerful communities on LinkedIn 15:12 Secret to unlocking employee engagement 26:16 Is technology or management key to the...2022-04-0529 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Sales Navigator - Generate More Leads - featuring Wendy Robertson810 million members and 60 million companies on LinkedIn, it’s no wonder it’s hard to sift through the noise to stay up to date with your existing and potential clients. How can you remove the distractions to generate more targeted leads? Host Michelle J Raymond discusses how using LinkedIn Sales Navigator focuses your business development with this week’s guest Wendy Robertson – Founder & CMO B2B Social Nexus. The key moments in this episode are: 00:00 Quick overview of LinkedIn Sales Navigator 10:22 Using lists in LinkedIn Sales Navigator to stay focused 13:35 Creative ways you can use LinkedIn Sales Navigator you may not...2022-04-0327 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Marketing Super Powers for Small Business - featuring Rachel KlaverHow can your small business compete with no marketing budget and no marketing team? Rather than worry about what you don’t have let’s focus on what you do have that will make all the difference. Host Michelle J Raymond discusses how small businesses can stand out from the crowd by embracing their strengths with this week’s guest Rachel Klaver – Identify Marketing. The key moments in this episode are: Key areas of focus Marketing Strategy, Digital Sales Funnels and CRM. · Marketing for small business vs big business. Is there any difference? · If I don’t have a big a...2022-03-2329 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLead Generation with LinkedIn Live. Featuring Gabe LealSeemingly overnight the world went online to do business. What was thought to be something short-lived has now turned into a more permanent change. Live streams are a fast way for your business to connect with your existing customers and your potential customers. Host Michelle J Raymond discusses how business owners can use LinkedIn Live to share through leadership this week’s guest Gabe Leal – LinkedIn Live Strategist and Founder MPro Media Group. The key moments in this episode are: · What is Live Streaming? · Can I start Live Streaming if I don’t...2022-03-0231 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Branding Strategy for Business Featuring Michelle B GriffinLearn what it takes to build your brand to generate demand and grow your business. Founders through to employees, personal branding is equally important for all. Win more business by creating a brand that attracts your ideal client. Host Michelle J Raymond discusses how business owners can use LinkedIn to establish their position as industry leaders and grow their business with this week’s guest Michelle Griffin. The key moments in this epsiode are: · What is and isn’t personal branding? · General vs Niche branding. · 7 steps to launch and grow your personal brand in 2022. · How does branding help grow business...2022-02-2327 min
Social Media for B2B Growth: LinkedIn Strategies and TipsIgnore Your LinkedIn Company Brand At Your Peril featuring Lynnaire JohnstonThere is a lot of hype on LinkedIn about building your personal brand. For companies it’s important they also build a solid reputation online for their business. LinkedIn Company Pages are a brilliant tool for this. Host Michelle J Raymond discusses why business owners need to grow their company brand on LinkedIn with this week’s guest Lynnaire Johnston – Co-Author of Business Gold and owner Link-Ability. The key moments in this episode are: · Why businesses shouldn’t ignore building their company brand on LinkedIn? · Simple ways a company can get started wit...2022-02-1629 min
Social Media for B2B Growth: LinkedIn Strategies and TipsTop 3 Mistakes People Make Selling On LinkedIn - Featuring David JP FisherLinkedIn can be a huge opportunity to grow sales for your business. However, too often we see business owners and their sales teams making these top three mistakes on LinkedIn and missing out on opportunities. Knowing these and tips to avoid them is something you don’t want to miss. Host Michelle J Raymond discusses the do’s and don’ts of selling on LinkedIn with this week’s guest David J P Fisher – Author, President and Business Coach Rockstar Consulting. The key moments in this epsiode are: · What’s the evolution of sales into th...2022-02-1027 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Company Pages - Everything You Need To Know - Featuring Michelle J RaymondEverything you need to know to get started on LinkedIn Company Pages. If you are wondering if you even need one then listen in to the extensive list of creative ways and reasons why every business owner needs to make sure they have their LinkedIn Company Page up and running in 2022. This week international expert on LinkedIn Company Pages Michelle J Raymond appeared as a guest in the "All India Startups" Clubhouse room hosted by Anoop Kurup and Sheldon Loyola. Together they discuss how LinkedIn Company Pages can be used by start-up businesses, solopreneurs and small businesses t...2022-02-0655 min
LinkedIn Lessons with Michelle J Raymond - Grow your company brand and your business on LinkedIn.Tips to Avoid LinkedIn Burnout (LinkedIn Lesson 7)LinkedIn Lesson 7 - Are you busy being busy on LinkedIn or doing the work that matters? The work that will move your business forward and achieve your business goals. Make 2022 the year that you worked smarter and not harder on LinkedIn by following these tips to avoid LinkedIn burnout.
We cover -
Rule of 78 - why does getting started sooner rather than later will make the biggest difference?
LinkedIn Strategy is important to keep your LinkedIn activity aligned with your business goals.
Ways you can simplify and prioritise your LinkedIn activity to achieve results faster.
Linked...2022-01-3009 min
LinkedIn Lessons with Michelle J Raymond - Grow your company brand and your business on LinkedIn.Grow Your Business on LinkedIn While You Sleep. (LinkedIn Lesson 6)LinkedIn Lesson 6 - If you don't wake up to notifications on LinkedIn about opportunities to grow your connections, be invited to contribute to posts on your subject matter expertise, be invited to participate in events run by others you need to listen in. Growing your business on LinkedIn is as easy as 1,2,3.
Step 1 - Focus on your niche and be the best at it.
Step 2 - Share your knowledge as LinkedIn content generously
Step 3 - Support Your LinkedIn Community
Buy Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages here.
Michelle J Raymond Bio
Michelle J Raymond is the...2022-01-1905 min
LinkedIn Lessons with Michelle J Raymond - Grow your company brand and your business on LinkedIn.Grow Your Business On LinkedIn by Playing a Bigger Game (LinkedIn Lesson 5)LinkedIn Lesson 5 - Does your business have a mission for 2022? Holding yourself back by being "busy" isn't going to deliver the results you will wish you had at the end of the year. This lesson shows how by creating a mission you can use LinkedIn to make it happen.
Michelle J Raymond Bio Michelle J Raymond is the Chief LinkedIn Strategist at her company Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. She’s an innovator and thought leader who helps purpose-driven businesses thrive by creating sustainable strategies for...2022-01-1107 min
LinkedIn Lessons with Michelle J Raymond - Grow your company brand and your business on LinkedIn.Time to Make a Stand - Share your company values to win more business on LinkedIn (LinkedIn Lesson 4)LinkedIn Lesson 4 - If you want to convert more opportunities on LinkedIn, it's time to share your company values. What makes your business stand out from the crowd?
People do business with people
Top 4 Places on Company Pages To Share Your Company Values
Good Trading Co Values
Win more Business on LinkedIn By Attracting Better Fit Opportunities
Benefits - higher close rates, client retention, more fun, stand out from the crowd
Buy Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages here.
Michelle J Raymond Bio
Michelle J Raymond is the Chief LinkedIn Strategist at her company Good...2022-01-0606 min
LinkedIn Lessons with Michelle J Raymond - Grow your company brand and your business on LinkedIn.Each of Us is a Unique Piece of the LinkedIn Puzzle - Embrace your uniqueness to grow your business on LinkedIn. (Lesson 2)LinkedIn Lesson 2 - I share what I learnt from jigsaw puzzling during COVID-19 lockdowns in Sydney. After going away with friends I realised that everyone goes about doing a jigsaw puzzle in their own unique way that plays to their strengths. The same can be said about LinkedIn. However, for those of you that think they don't have anything to say that hasn't been said before, you need to listen in. What is a Unique Selling Proposition and why do you need to know about it to grow your business? If you can't articulate yours clearly and distinguish your bu...2022-01-0405 min
LinkedIn Lessons with Michelle J Raymond - Grow your company brand and your business on LinkedIn.Speak Up Even If Your Voice Shakes - How LinkedIn Company Pages can help when employees are anxious about posting. (Lesson 3)LinkedIn Lesson 3 - Not everyone has the confidence to create and post content on LinkedIn. It's more common than not for people to avoid creating content.
The 1% rule and how it applies to internet culture
What are Observers, Contributors and Creators and why do business owners need to know?
Being a business owner doesn't automatically make you comfortable creating content.
Tips to find members of your team who could be suitable even if they aren't active on LinkedIn.
How can LinkedIn Company Pages help if you don't have any content creators in your business?
Access Good Vibes wit...2022-01-0409 min