Shows
Ahrefs PodcastTurn LINKEDIN Into a $30M ARR GROWTH Machine | Adam Robinson (Retention.com, RB2B)What if you could turn LinkedIn into your only customer acquisition channel and grow to $30M ARR...without spending a dime on paid ads?Adam Robinson breaks down the exact playbook he used to build a magnetic personal brand, engineer high-engagement content, and make LinkedIn work like a growth engine. From bootstrapping three companies to millions in ARR to building a content system that turns credibility into conversions, Adam doesn’t hold back. We explored storytelling, content marketing, webinars, and the overlooked strategies that helped him scale fast without relying on traditional funnels.2025-06-171h 03
Grow Your Podcast with Josh LewisWhy LinkedIn Short-Form Video is ACTUALLY Working | Ep. 5Take our FREE Video Podcast Fit Assessment ➡️ cincinnatipodcaststudio.com/fitEp 005 - Why LinkedIn Short-Form Video is ACTUALLY WorkingLinkedIn expert, Angie Snowball (aka “The LinkedIn Lady), talks about how the DOs and DON'Ts of LinkedIn.We unpack:Why conversations beat connection-countsHow short-form video helps brand trust and SSI scoresHow NOBODY likes copy & paste AI posts (and what to do instead)Angie’s journey to LinkedIn’s exclusive Advisor Hub___Connect with Angie Snowball:https://www.linkedin.c...2025-06-0444 min
The Circle SessionsUsing LinkedIn to Its Full Potential for Your PodcastMonetizing Your Podcast on LinkedIn: "Are there, you know, professionals that are connected with different industries or companies that may be interested in being a sponsor of your show because you're so active promoting it." - Tonnisha English-AmamooWelcome to this episode of The Circle Sessions, where I’m joined by Tonnisha English-Amamoo from TJE Communications to talk all things LinkedIn for podcasters. As your host, Brett Johnson, I’ve noticed that LinkedIn is often overlooked as a platform for promoting podcasts, especially compared to Instagram or TikTok. Tonnisha and I break down how podcasters can really maxi...2025-05-1428 min
Social Media for B2B Growth: LinkedIn Strategies and TipsHow To Make a B2B Brand STAND OUT on LinkedInHow do you sell more on LinkedIn when posting content alone isn't working? First recorded for The Futur Podcast, Chris Do interviews Michelle J Raymond and they look into the business side of LinkedIn. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Introduction to a Milestone Podcast Episode 00:38 Flipping the Script: Michelle Gets Interviewed 04:17 The Journey to LinkedIn Success 07...2024-11-261h 05
Podcast Growth Club: Podcasting Tips, Podcast Growth, Podcast Monetization for Coaches, Speakers, Authors, Online Businesses and Service Providers19 | LinkedIn Playbook for Podcasters: Mistakes to Avoid and Best Practices for Podcast Growth with Brenda MellerReady to use LinkedIn to grow your podcast and turn connections into clients? You betcha you are!In this episode of Podcast Growth Club, I sit down with LinkedIn expert Brenda Meller to uncover the secrets of leveraging LinkedIn for podcast growth and business success. Brenda dives into the most common mistakes podcasters make on LinkedIn and explains how optimizing your profile can boost client engagement and help monetize your podcast. Packed with practical tips and real-life examples, this episode makes it easy for you to tap into LinkedIn's potential as a powerful tool for podcast promotion...2024-10-0126 min
The NoDegree PodcastHow to Network on LinkedIn like a Pro - WITHOUT A DEGREEWant to learn how to network effectively on LinkedIn? In this video, Jonaed, who has over 44,000 organic connections on LinkedIn, shares practical strategies for creating and nurturing meaningful...
2024-09-2107 minThe NoDegree PodcastHow to Network on LinkedIn like a Pro - WITHOUT A DEGREEWant to learn how to network effectively on LinkedIn? In this video, Jonaed, who has over 44,000 organic connections on LinkedIn, shares practical strategies for creating and nurturing meaningful...
2024-09-2107 min
Hello Monday with Jessi HempelIntroducing Let’s Talk Offline: LinkedIn’s New Podcast on Navigating Early Career ChallengesToday we’re sharing a very special Thursday bonus episode! Hello Monday is a part of a whole network of podcasts here at LinkedIn–The LinkedIn Podcast Network. This week our team launched a new show in partnership with iHeart Podcasts. It’s called Let’s Talk Offline and it is packed with actionable advice and engaging insight for early career development. This episode in particular feels valuable to anyone at any stage of their career: it’s all about salary negotiation.More about Let’s Talk Offline: Each week, LinkedIn's Gianna Prudente and Jamé Jackson Gadsden answer your unfilte...2024-09-1240 min
ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric ReadingerHow To AI Lead Gen On LinkedIn Without Being Cringey w/ Matt Clark | Sweat Equity Podcast® Ep. 466Matt Clark is a cool guy and helps B2B businesses crush Linkedin with automation and AI. Fast Track to Yes: Say goodbye to the endless chase and hello to quick, decisive action from your leads. Our roadmap doesn't just cut down the sales cycle; it turns it into a smooth, enjoyable ride for you and your clients. Facebook: https://www.facebook.com/mattclarksa Facebook Group: https://www.facebook.com/groups/b2brainmakers/ Instagram: https://www.instagram.com/mattclarkrainmaker/ LinkedIn: https://www.linkedin.com/in/mattclarkrainmaker/ 5:06 - LinkedIn for business growth with comedic undertones. 11:37 - Leveraging LinkedIn for high-ticket sales, targe...2024-08-0533 min
Social Media for B2B Growth: LinkedIn Strategies and TipsWhy I Back LinkedIn Newsletters and I Think You Should TooHere are five reasons to start a LinkedIn newsletter for your business. Lets explore why LinkedIn newsletters are a strategic tool for businesses aiming to outsmart the LinkedIn algorithm and drive business growth. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Introduction to LinkedIn Newsletters 00:41 Uplift Live 2025 01:57 The Evolution of LinkedIn Newsletters 05:10 LinkedIn Newsletter Client Success 08:05 Top 5 Reasons to Use LinkedIn Newsletters 09:00 Reason#5: The Power of Two 1...2024-07-2218 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Strategies for Social Media Managers to Enhance Brand VisibilityMichelle J Raymond and guest Latasha James discuss the trends they see for LinkedIn Marketing. Personal and business brand visibility is the goal, and they share actionable tips on how to get there. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show!00:25 Exploring Social Media Marketing World: Trends and Insights02:03 The Power of LinkedIn for Social Media Managers04:27 Overcoming LinkedIn Intimidation: Tips for Social Media Managers09:29 Maximizing LinkedIn: Strategies for Content and Engagement15:11 The Future of LinkedIn: Short Form Videos and Beyond23:56 LinkedIn Mastery: Essential Tips for Social Media M...2024-04-1632 min
This Is Working with Daniel RothBonus: Pixar co-founder Ed Catmull joins Tomer Cohen on the "Building One" podcastThe team at "This is Working with Dan Roth" is excited to share this preview of Building One, the newest addition to the LinkedIn Podcast Network. Building One is hosted by Tomer Cohen, LinkedIn's Chief Product Officer. In this series of engaging one-on-one conversations with accomplished product leaders, you'll trace the professional journeys of today's top builders, gain insights into the intricacies of product development, and glimpse the stories behind the tech world's most impactful products.The episode we're bringing you today features an insightful conversation with Pixar co-founder, Ed Catmull. Tomer hears from Ed about how he...2024-04-0442 min
Social Media for B2B Growth: LinkedIn Strategies and TipsWant More Speaking Opportunities? Step on the LinkedIn StageStop dreaming of speaking opportunities and start using LinkedIn™️ to make them happen. Bobby Umar, Keynote Speaker, Trainer & Coach shares practical tips on how to get started, stand out as a thought leader and present on more stages - local and international. The key moments in this episode are: 00:00 Introduction and Welcome 00:51 The Power of LinkedIn™️ for Speakers 01:54 The Journey from Posts to Podiums 02:26 The Impact of TEDx Talks on Personal Branding 02:51 The Evolution of a Speaker 04:42 Leveraging LinkedIn™️ Profile for Speaking Opportunities 08:38 Content Strategy for Speakers on LinkedIn™️ 12:38 The Power of LinkedIn™️ Audio Rooms for Speakers 18:29 The Role of Networking in Dis...2024-03-2627 min
Podcast Coaching for Kingdom Entrepreneurs: Faith Based Podcasting Tips and Podcast Launch and Growth Strategies for Christian PodcastersDebunking 3 LinkedIn Myths with Cassandra Thompson [115]Are you avoiding LinkedIn based on myths? LinkedIn might feel like it's not for you and you're not quite sure how to navigate this uncharted territory. However, stepping into new avenues is vital for both your business and podcast growth. In today's episode, dive into LinkedIn with Kristin and Cassandra Thompson, a workplace speaker and trainer, as they uncover the potential of this often overlooked platform. Listen in as Kristin and Cassandra: Unpack the three myths associated with LinkedIn and how they may be holding you back from utilizing its full potential. Encourage listeners t...2024-02-2639 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn™️ Legal Trouble. Don't Make These Same Mistakes with Your BrandCEASE & DESIST is not an email you want to be greeted with. The truth is that it could happen to you too if you aren't aware of trademark and copywriting laws that apply to the content you create. In this episode of the newly named 'Social Media for B2B Growth' show, host Michelle J Raymond shares her experience of unintentionally infringing LinkedIn's trademark and the critical lessons she learned. The key moments in this episode are - 00:00 Introduction and Podcast Rebranding01:16 The Story Behind LinkedIn™️ Legal Troubles04:18 Reflections and Lessons Learned04:44 The New Podcast Name and Opportunities07:15 Underst...2024-02-1216 min
Social Media for B2B Growth: LinkedIn Strategies and TipsCreate Your LinkedIn Digital Twin - The Upside of Being AuthenticMany people are active on social media but LinkedIn™️ is the final frontier to conquer. LinkedIn™️ as a professional platform can be intimidating and comes with its own set of rules and etiquette unique to it. How can you navigate this successfully to build a community and generate business growth? The key moments in this episode are:00:00 Introduction and Welcome 00:45 Getting Started on LinkedIn: A Real Perspective 01:57 Exploring LinkedIn's Creator Mode 03:16 The Challenge of Getting Started on LinkedIn™️ 05:04 The Importance of Consistency and Personal Goals on LinkedIn™️ 06:54 The Challenges and Realities of Networking on LinkedIn™️ 08:54 The Importance of Being Real and Building Tr...2024-02-0634 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn™️ Roundup - What's New? with Coach Michelle J RaymondIn this episode, host Michelle J Raymond provides a detailed roundup of the latest changes and trends on LinkedIn™️, helpful for people who may have missed recent updates. She explores the differences between a free account, a premium account, and Sales Navigator. The video also discusses the significance of LinkedIn events and Lives, highlighting their importance in building communities and engaging audiences. Further, Michelle takes a deep dive into the new changes on Company Pages and new trends. The episode concludes with a clarification on LinkedIn's Top Voice badges.The key moments in this episode are:00:00 Introduction to the Link...2024-01-2325 min
Social Media for B2B Growth: LinkedIn Strategies and TipsBrand Building and LinkedIn™️ Strategies for B2B GrowthAiming for LinkedIn Success in 2024? This episode is packed with tips for Effective Personal and Business Branding on LinkedIn™️. In this episode, Coach Michelle encourages her listeners to reflect on their achievements from the past year and set their goals for 2024. She highlights the importance of having a strong personal and professional branding on LinkedIn to grow a business. Michelle talks about her rebranding experience, shares tips on content planning, and explains how diligent planning and accountability will help achieve big goals. Key moments in this episode: 00:00 Introduction and New Year Reflections 00:42 Celebrating Achievements and Sett...2024-01-0818 min
Social Media for B2B Growth: LinkedIn Strategies and TipsUsing LinkedIn™️ for Business and Marketing 2024: Get Results for Your B2BIn this power-packed episode, host Michelle J Raymond provides an in-depth understanding of how to utilize LinkedIn for business and marketing effectively as we move into 2024. She discusses the significant milestone of LinkedIn reaching 1 billion members, the benefits and challenges of this crowded platform, and the importance of authenticity and genuine engagement. She further touches upon the shift in the generation of B2B buyers, the need for brand values and creative distinctiveness, and the critical aspect of building and participating in a community. Additionally, she emphasizes investing in team success, relationship building, and proactive...2023-12-2045 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Company Page Resource Every Page Admin NeedsThe co-authors of the world's first and only book dedicated to LinkedIn Company Pages meet to discuss the significant changes they noticed in updating their book Business Gold. More importantly, where do they think the future of business page success lies? The key moments in this episode are:00:00 Introduction and Welcome00:18 Discussing the Second Edition of Business Gold00:40 The Evolution of LinkedIn Company Pages01:36 The Origin Story of Business Gold02:29 The Power of LinkedIn and Collaboration03:42 Changes in LinkedIn Pages Over the Years07:20 The Shift Towards Pay-to-Play on LinkedIn14:42 The Importance of Company Pages in 202405:39 The Power...2023-11-2031 min
Social Media for B2B Growth: LinkedIn Strategies and TipsFrom Buzzwords to Clarity: Create Powerful Educational Content on LinkedIn with Kelsey KlossHave you ever wondered what the secret sauce is behind educational content that not only informs but also engages? Are you struggling to make your LinkedIn posts stand out in the crowded B2B space? Former journalist Kelsey Kloss will unpack what it takes to create educational LinkedIn posts that truly resonate with your target audience. The key moments in this episode are: 00:00:00 - Introduction 00:02:06 - Making Educational Content Effective 00:06:34 - Building Authenticity into Content 00:09:12 - Being Your Authentic Self on LinkedIn 00:11:07 - Sharing Genuine Stories 00:13:10 - Importance of Avoiding Buzzwords and Jargon 00:14:49 - Authenticity and Genuine Content 00:17:43...2023-09-1130 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Live For B2B Explained Have you heard these myths about LinkedIn Live? Myth #1: LinkedIn Live is only for big brands with large budgets. Myth #2: LinkedIn Live is difficult to set up and use. Myth #3: LinkedIn Live is not effective for B2B outreach. In this episode, our guest Gillian Whitney, will debunk these myths and reveal the truth about how LinkedIn Live can amplify your B2B outreach and engagement. The key moments in this episode are: 00:00:00 - Introduction 00:01:35 - Why LinkedIn Live? 00:03:38 - Funny Moments on LinkedIn Live 00:06:42 - Embracing Imperfection in Live Streams 00:08:18 - Various Uses of L...2023-09-0432 min
Social Media for B2B Growth: LinkedIn Strategies and TipsHow to Make LinkedIn Fun - Time to Ditch Traditional Employee Advocacy No more making employees share the company blog. Discover the hidden potential of LinkedIn for personal and business branding: my guest this week is Olga Andrienko - VP of Brand Marketing Semrush, and we ask her advice on how teams can get great results by building a community and empowering employees to build their personal brands. The key moments in this episode are: 00:00:00 - Introduction 00:00:21 - Olga's journey on LinkedIn 00:02:43 - The difference between building a business brand and a personal brand on LinkedIn 00:07:12 - The importance of founder branding on LinkedIn 00:11:10 - The ability of founders to i...2023-07-3132 min
Social Media for B2B Growth: LinkedIn Strategies and TipsReduce Your LinkedIn Ad Spend Using This Proven Tactic Even if you don't run LinkedIn Ads right now - you need to listen to this episode to squeeze more out of LinkedIn to grow your business. There is a lot we can learn from paid strategies and apply them to organic content on LinkedIn and vice versa. Our guest, AJ Wilcox, will be sharing the key strategies and insights needed to achieve enhanced targeting capabilities and unlock the full potential of your LinkedIn Ads campaigns. The key moments in this episode are: 00:00:00 - Introduction 00:00:49 - AJ's Journey on LinkedIn 00:03:08 - Top Three LinkedIn Ads Fea...2023-07-1037 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Branding Tactics : The Power of Two Join the power duo #MichelleSquared as they discuss the power of building strong personal and business brands on LinkedIn. Whether you are a Founder, employee or out on your own, a powerful and unique brand will attract the right fit opportunities to grow your business. The key moments in this episode are: 00:00:00 - Introduction 00:01:15 - Michelle B Griffin's LinkedIn Journey 00:03:21 - The Brand Squared System 00:04:04 - The Role of Mindset in Personal Branding 00:05:34 - Knowing Your Why on LinkedIn 00:11:53 - Understanding Your Target Audience 00:12:29 - Power Partnerships 00:13:49 - The Importance of Personal Branding 00:14:19 - Aligning Your Brand Acro...2023-07-0332 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Content Planning for Connection and Conversion. Have you ever sat down to create LinkedIn content, only to become quickly overwhelmed by now knowing where to start? What if there was an easy way to take your career, experience, business, and stories and turn that into meaningful content? The key moments in this episode are: 00:02:48 How do you recommend people collate their ideas for LinkedIn content?00:09:52 What are your best tips for planning this content for LinkedIn?00:13:40 Spur of the moment content vs planned content00:17:44 Repurposing content - tools and tips recommendations 00:22:32 LinkedIn Live and Video content - why do you think it should be p...2023-06-1233 min
Social Media for B2B Growth: LinkedIn Strategies and TipsHow a Non-Profit Leveraged LinkedIn to Change The WorldWhether you are running a business for profit or a non-profit organisation, this episode will show you the power of community for business growth. Hear the remarkable story of how Chris Lomas from Hope4 is harnessing LinkedIn to rally support for Moldovan refugees and beyond. Learn how this innovative use of professional networking can fuel your non-profit goals, create impactful connections, and spark powerful change. PLEASE DONATE - https://hope4.org/cost-of-coffee/ The key moments in this episode are: 00:00:00 Welcome 00:01:05 Talk me through how you have been able to leverage LinkedIn to have a bigger impact in your charity w...2023-06-0541 min
Social Media for B2B Growth: LinkedIn Strategies and TipsUnravelling LinkedIn Company Page InnovationsReady to level up your LinkedIn for business game? This episode is all you need to know about the new features of LinkedIn Company Pages. Company page messaging, responding to comments, and utilising the powerful ChatGPT for LinkedIn content creation. Don't miss out on understanding the Q2 2023 Company Page trends and building an engaging community with LinkedIn experts Michelle J Raymond and Lynnaire Johnston. The key moments in this episode are: 00:00:00 - New Features on LinkedIn Company Pages 00:08:08 - Audio Events for Pages 00:10:30 - Building Community on LinkedIn 00:11:44 - Direct Interaction and Customer Service 00:12:58 - T...2023-05-3053 min
Social Media for B2B Growth: LinkedIn Strategies and TipsChatGPT + AI Your LinkedIn Game Changer for B2B Growth We explore ChatGPT and AI's impact on LinkedIn marketing. Discover how ChatGPT saves time, enhances marketing quality, and get expert tips for better results. Plus, explore other AI solutions businesses should consider for sustainable growth with trusted AI for Marketers expert Isabella Bedoya. The key moments in this episode are: 00:00:00 - Introduction 00:01:04 - Key Features of Chat GPT 00:03:30 - Using Chat GPT Effectively 00:05:57 - Bringing Answers to Life 00:08:27 - Saving Time on LinkedIn 00:10:16 - Quality Improvement with Chat GPT 00:12:23 - Fun Experiment with Chat GPT 00:13:38 - Tips for Using Prompts 00:15:30 - Leveraging Chat GPT for YouTube Headlines 00:18:30...2023-05-2231 min
Social Media for B2B Growth: LinkedIn Strategies and TipsUnlocking LinkedIn Sales in 2023: Dive Deep with Niraj Kapur (LinkedIn Top Voice) If you want to grow your business on LinkedIn you have to reach the decision makers. The problem is they aren't standing there with a sign saying "pick me". Most likely they are hiding from the thousands of spam messages they get via DM. Add to this budgets are tighter and sales cycles are longer. LinkedIn Top Voice Niraj Kapur joins the show to discuss that despite these challenges we can still use LinkedIn to fill our sales pipeline. The key moments in this episode are: 00:00:00 Welcome 00:02:39 Context is everything when it comes t...2023-04-2432 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn for Employees - Lessons To Build Employee BrandsWhat do you need to do to get employees to create LinkedIn content and build their personal brand? Imagine there is a way to leverage your employees’ connections through content on LinkedIn WITHOUT them feeling like it’s a one-sided affair? Shock horror – they would do it willingly and enthusiastically. Cher Jones shares why this vision is possible if you support your employees to build their own personal brands by creating LinkedIn content. The key moments in this episode are: 00:00:00 Welcome 00:03:13 Personal Branding – art vs science 00:07:05 What needs to be in place before we get started? 00:17:54 Hybrid workplaces – any differences...2023-04-1031 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Local - Meet Your CommunityHow do you take a LinkedIn online community and move this to real life meet ups? Anna McAfee is the creator of #LinkedInLocal. It started innocently as a way for Anna to meet local connections and quickly struck a nerve and blew up globally. Over 2 years the community grew from the initial 4 cities to 1,000+ communities, in 1,000 cities and 100 countries run by LinkedIn users for LinkedIn users. The key moments in this episode are: 00:00 Welcome 00:58 #LinkedInLocal – the backstory 07:31 What makes a successful #LinkedInLocal meetup? 11:40 What are the benefits of building a community? 16:39 What ways do people go about building connection al...2023-03-2926 min
Social Media for B2B Growth: LinkedIn Strategies and TipsCapture, Engage, Convert: Leveraging GIFs & Video Strategy on LinkedInWhen it comes to LinkedIn, do you have a secret sauce for your content to stand out? Are you stifling creativity and playing it safe? In an increasingly competitive space for attention, businesses must try new things to get the right attention. Zineb Layachi - Flow state video expert and GIF Strategist extraordinaire, shares her great tips for getting the most out of the video to capture your ideal client's attention on LinkedIn with powerful content. The key moments in this episode are: 00:00:00 Introduction 00:02:14 What is a GIF? 00:03:28 Content that gets people pumped to do bus...2023-02-2028 min
Social Media for B2B Growth: LinkedIn Strategies and TipsHow to Avoid Being Spammy on LinkedIn - Tips for Outbound SalesThe sales process is no longer an exclusive responsibility of the sales team. From the Founder or CEO to every department, each team member plays a part in increasing sales on LinkedIn. Yet the platform is overrun with those that bombard members with untargeted sales messages that leave many members on the defensive. The key moments in this episode are: 00:00:00 Introduction 00:01:00 Are salespeople born or made? 00:02:14 Introverts vs Extroverts - who is better at sales? 00:04:25 What is and isn't spamming on LinkedIn regarding sales? 00:08:22 The fear of outbound sales. 00:11:05 Posting content is not social selling. 00:15:15 Outbound sales p...2023-02-1336 min
Social Media for B2B Growth: LinkedIn Strategies and TipsUnlocking B2B Podcast Success: Neal Veglio's No-Fail StrategiesHow many rookie mistakes were made when this B2B podcast was first set up? Too many. If you are thinking of starting one for your brand, grab a pen and write down the list of things you need to manage before you even press record. Business podcasts are becoming more popular as brands look to share thoughts and solutions with potential customers. In addition, a podcast is also a great way to build authority and credibility. Host Michelle J Raymond is joined by Neal Veglio (aka The Podmaster), who shares innovative strategies and tactics f...2023-02-0742 min
Social Media for B2B Growth: LinkedIn Strategies and TipsB2B Brands - Increase Your ROI on LinkedIn with This Powerful Set UpDo you want the LinkedIn B2B Growth Formula? There are 900M LinkedIn Members, and 69M LinkedIn Company Pages. How does your B2B business stand out in a crowded marketplace to win more business? Follow these five steps to get your business laser focused and ready to make the most of opportunities. The key moments in this episode are: 00:00 Welcome 04:44 Customer Research - Where to Start? 09:24 Differentiation - the key to success 13:13 The importance of messaging 13:38 Positioning 20:41 The power of stories for brands 27:37 B2B Brands that building community Connect with Nemanja Zivkovic on LinkedIn - https://www.li...2023-02-0138 min
Social Media for B2B Growth: LinkedIn Strategies and TipsAutomation with Authenticity: Irit Levi's Guide to Streamlined B2B Growth on LinkedIn When you hear the word automation on LinkedIn, it can have negative connotations as we envisage bots and automated spam messaging. Expert guest Irit Levi says that to grow your B2B business, your focus should always be on your customer’s experience. Workflow automation allows your team to have the maximum time in their zone of genius. Freeing employees from tedious tasks that are not adding value. Many helpful workflow automations can assist B2B marketers and digital agencies on LinkedIn and off. The key moments in this episode are: 00:00 Welcome 02:15 What is workflow automation? 05:49 What should and sh...2023-01-2436 min
Social Media for B2B Growth: LinkedIn Strategies and TipsUnleash the Power of LinkedIn Company Pages for B2B Growth in 2023. Guest: Brenda MellerAre you using your LinkedIn Company Page to grow your business? By establishing your company brand using your LinkedIn Company Page and creating B2B thought leadership content, B2B businesses will attract growth opportunities. Host Michelle J Raymond (B2B Growth Co) is joined by Brenda Meller (Meller Marketing) and together, they discuss what’s happening for LinkedIn Company Pages in 2023. Your business can no longer ignore your LinkedIn Company Page if you want to grow your business. The key moments in this episode are: 00:00 Welcome 01:20 The case for looking at LinkedIn Company Pages in 2023 02:32 Changes to LinkedIn Co...2023-01-2134 min
Social Media for B2B Growth: LinkedIn Strategies and TipsMastering LinkedIn Video: A Beginner's GuideVideo content for many can be the final frontier to conquer on LinkedIn. What if this week’s expert guest Gillian Whitney could make it easy peasy? That’s the promise of this beginner’s tutorial for everything you need to know about getting started with your video content on LinkedIn. Key moments in this episode are: 02:37 Benefits of video content on LinkedIn 06:01 What are the different video types we can create on LinkedIn? 08:39 Planning tips for getting started with LinkedIn video 19:07 Making LinkedIn video content accessible for all 23:00 Repurposing LinkedIn video content Connect with Gillian Whitney on LinkedIn - https...2022-11-3031 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Company Pages - The Power of organic and paid strategies to grow your B2B business. Guest: AJ WilcoxHow can you use LinkedIn Ads in 2023 to generate more leads for your business? What is the best LinkedIn paid strategy for businesses to explore? Join this episode’s expert LinkedIn Ad fanatic, AJ Wilcox, as we discuss how businesses can reach new audiences through LinkedIn Ads targeting. The key moments in this episode are: 02:12 LinkedIn Ads 2022-23 – an expert overview 07:00 LinkedIn Company Page to boost LinkedIn Ad performance 11:12 LinkedIn Ads vs Facebook Ads 14:48 Organic content to paid content 18:45 LinkedIn Ads targeting 22:26 Does a particular Ad format work better than others? 23:33 Which Ads will work best in 2023? 25:44 AJ's best tip...2022-11-0229 min
Social Media for B2B Growth: LinkedIn Strategies and TipsPersonal vs Business Brand on LinkedIn - Why You Need a Strategy First ApproachHow do you build a personal and business brand on LinkedIn? Great question and one often overlooked as members on LinkedIn jump straight to focussing on how to create LinkedIn content. More concerned with hashtags, formats, and the algorithm. Hint: even if you don’t deliberately take action to create a brand – that is still a brand. Why not take control? The key moments in this episode are: 00:00 Welcome 02:37 What is personal and business branding on LinkedIn? 04:40 Why is a branding strategy important on LinkedIn? 07:35 Where do I start building my brand on LinkedIn? Michelle’s 7P Framework 25:32 How do perso...2022-09-0932 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLeveraging Customer Research for LinkedIn Content Excellence with MJ (Peters) SmithYou are missing a huge opportunity if you aren't using customer research to improve your LinkedIn content. Customer research or customer listening allows you to tailor your LinkedIn content to resonate with your ideal clients. What keeps your customer up at night? What language do they use to describe their problems? How do they describe what problem you solve for them? Join this video podcast episode’s expert MJ (Peters) Smith, as we discuss the many benefits of getting to know your customer more in-depth. The key moments in this episode are: 00:00 Welcome 02:35 Why do we need to do cus...2022-08-2528 min
Social Media for B2B Growth: LinkedIn Strategies and TipsHarnessing LinkedIn Events: B2B Lead Generation Mastery with Mark FirthHave you considered LinkedIn Events to generate leads for your B2B business? Often overlooked in favour of traditional content, this episode’s expert guest Mark Firth shares his current research on how you can grow your audience to scale your business. The key moments in this episode are: 03:10 What have you seen change in B2B Marketing in 2022? 06:41 What Event styles work best to generate inbound leads? 13:45 Invite strategies for LinkedIn Events 20:36 LinkedIn B2B Events vs Sales Navigator 25:53 Repurposing LinkedIn Event content Connect with Mark Firth on LinkedIn - https://www.linkedin.com/in/markfirthonline/ ABOUT MICHELLE J...2022-08-1128 min
Social Media for B2B Growth: LinkedIn Strategies and TipsFrom Camera-Shy to Brand Ambassador: Video Strategies on LinkedIn with Olivia SolomonsTurn your employees into video champions with this week’s expert guest Olivia Solomons. On LinkedIn we have many types of video formats available - Profile videos, video posts, LinkedIn Live – short or long form. Learn how to create video content with confidence. Key moments in this episode are: 04:28 What format types of videos work best on LinkedIn? 10:47 What equipment do I need for video content on LinkedIn? 16:51 How can I get my employees over the fear of making video? 23:58 What topics should I cover for my LinkedIn business videos? 27:39 Can I use the content I make on other platf...2022-07-2130 min
Social Media for B2B Growth: LinkedIn Strategies and TipsConverting Connections: Mastering LinkedIn Lead Generation with Krista MollionIf you are struggling to generate consistent leads for your business on LinkedIn, join host Michelle J Raymond and expert guest Krista Mollion as they have a deep dive into this topic. Having grown her own startup from zero to 8-figures as a Silicon Valley entrepreneur and 20+ yr marketing veteran, Krista now helps service-based consultants and early-stage start-up CEOs grow thriving businesses via her online platform for entrepreneurs, fromzero2six.com. The key moments in this episode are: 03:53 Business Strategy vs LinkedIn Strategy 07:03 What is stopping businesses from generating leads on LinkedIn? 21:35 LinkedIn Lead Generation activities to start today 28:08...2022-07-1432 min
Social Media for B2B Growth: LinkedIn Strategies and TipsYour LinkedIn, Your Brand: Petra Fisher on Individuality and Business GrowthHost Michelle J Raymond discusses personal branding tips on LinkedIn with guest Petra Fisher from Petra Fisher Consulting and why supporting employees to build professional brands pays off. The key moments in this episode are: 00:00:00 Introduction 00:02:34 What are the benefits of creating a unique professional brand on LinkedIn? 00:09:41 Where and how can you express your individuality on LinkedIn? 00:16:30 How does creating a unique personal brand for my employees help my business grow? 00:22:43 My marketing team wants to standardise profiles and content. Is this OK? 00:31:23 Petra’s favourite LinkedIn feature and why. Connect with Petra Fisher on LinkedIn - https://ww...2022-07-0733 min
Social Media for B2B Growth: LinkedIn Strategies and TipsCommunity-Driven Success: Navigating LinkedIn with Miranda VonFrickenHow do you build a LinkedIn community? If you want results for your B2B business on LinkedIn - trying to go it alone is not the answer. The real power comes from building B2B communities. In this episode, Michelle J Raymond asks LinkedIn community builder extraordinaire Miranda VonFricken, host of LinkedIn Local and the 4:30am Club - How to Build a LinkedIn Community The key moments in this episode are: 00:00 Welcome 03:12 What are the benefits to my business to build a LinkedIn Community? 06:44 3 Best Tips for Building an Engaged LinkedIn Community 13:09 How can I generate sales for...2022-07-0326 min
Social Media for B2B Growth: LinkedIn Strategies and TipsStanding Out in a Crowded Feed: Mastering LinkedIn Content with John EspirianLinkedIn member numbers have been steadily climbing and now reach 810M. This makes the space in the home feed being more competitive. We want you to have the know how to not just create a post, that is easy, but how you create content that leaves a lasting impression in a fleeting moment. Host Michelle J Raymond discusses practical LinkedIn content tips and strategies with this week’s guest the relentlessly helpful John Espirian Founder Espirian.co.uk. Key moments in this video are: 00:00 Welcome 03:10 How does copywriting on LinkedIn differ from other platforms? 04:49 Should I stick to one si...2022-06-2728 min
Social Media for B2B Growth: LinkedIn Strategies and TipsBeyond Followers: Lea Turner's Journey of Inspiring Action on LinkedInLearn how you can use LinkedIn to build something more powerful than followers. You can build a community. A community that will trust your words and be inspired to take action. Host Michelle J Raymond discusses with this week’s guest Lea Turner (Lea Does LinkedIn) the lessons she has learned in building her personal brand on LinkedIn. Whilst it may look easy from the outside we talk through the good, the bad and the ugly that comes with it. The key moments in this episode are: 00:00 Welcome 05:24 know, Like & Trust - keys to LinkedIn 10:07 Why should I be au...2022-06-1732 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn For Empaths, HSP's and Introverts - Featuring Jen CorcoranNot everyone loves the spotlight. Nor does everyone enjoy creating content. This can especially be the case for the empaths, the highly sensitive people, and the introverts among us navigating LinkedIn. Host Michelle J Raymond discusses different strategies that can be used on LinkedIn to get results and also be mindful of what works best for you with this week’s guest Jen Corcoran at My Super Connector. The key moments in this episode are: 00:00 Welcome 02:26 What exactly is an empath, a highly sensitive person and introvert? 09:14 What can be the challenges of LinkedIn for these empaths, HSP’s and...2022-06-0232 min
Social Media for B2B Growth: LinkedIn Strategies and TipsMastering LinkedIn for Business Growth: Insights from Louise BroganUsing LinkedIn to attract opportunities to build your business is different to those looking to build their personal brand. At the same time, it is important you also ensure that you help support employees to grow their standing in the industry. Host Michelle J Raymond discusses with this week’s guest Louise Brogan from Linking in with Louise. The key moments in this video are: 00:00 How is LinkedIn for Business different to LinkedIn for Career search? 07:12 How can business owners set employees up for success? 13:49 Won’t my employees get poached if they build their LinkedIn personal brand? 17:08 Best tool...2022-05-2131 min
Social Media for B2B Growth: LinkedIn Strategies and TipsDebunking LinkedIn Pages: Insights Straight from the Source with Michelle Berg (LinkedIn)There are almost 60 million LinkedIn Company Pages today. This week's show asks Michelle Berg (Product Marketing - LinkedIn Pages) some questions we would all love the answers to. The key moments in this episode are: 00:00 Welcome 01:30 Does LinkedIn listen to feedback from small business users? 04:12 Does LinkedIn only care about Pages for big businesses that have big advertising budgets? 06:24 Why do I get new LinkedIn Features last? 09:43 Is organic reach so low because LinkedIn wants us to spend money on ads? 11:23 What is LinkedIn doing to help me grow my Company Page? 15:10 LinkedIn Newsletters for Company Pages 19:22 New and U...2022-05-1126 min
À Vous Les Studios - Podcast Manager#01 - Définir le persona de ton podcastBienvenue sur À Vous Les Studios, le podcast qui te fait découvrir les coulisses des podcasts for good !Aujourd’hui, on parle de la base de la base avant de lancer son podcast et son business : le persona !
Quand on a pour projet de lancer un podcast au service de son entreprise, la question du persona s’impose.
Et là, deux tendances nettes ressortent. Soit tu t’aperçois que le persona de ton podcast est finalement le même que celui de ton offre/produit principal, soit tu t’aperçois que… y a « léger » dé...2022-04-1108 min
Note To Future MeThe Power of LinkedIn for PodcastersWe as podcasters, on the whole, underutilize LinkedIn as a marketing and connection tool. A majority of our time is spent on the other big three - Facebook, Twitter and Instagram. So what are we missing? Why are we NOT living on LinkedIn like we do these other social media platforms? Could it be we just don't know about some best practices and new features? So what better way to learn how to use this business professional media platform than to talk to one of the preeminent LinkedIn experts.Debra Mathias is the...2021-10-1437 min
Audience Growth AmplifiedGrowing and Improving your Podcast With Adam A. AdamsEver wondered how to skyrocket your podcast's growth and engagement? In this episode, join Elzie Flenard as he sits down with Adam Adams, the mastermind behind "The Podcast on Podcasting." Discover Adam's journey from selling a successful real estate podcast to launching a top-ranked show for podcasters.Highlights include Adam’s surprising realization about thought leadership and practical strategies for building a powerful and influential podcast. Can you guess which unexpected event turned Adam into a sought-after speaker?3 Things You’ll Learn in This Episode1) The Power of Reciprocal InterviewsReciprocal interviews can...2021-06-2325 min
Your Career Podcast with Jane JacksonPERSONAL BRANDING ESSENTIALS ON LINKEDINLove Your Career Podcast? Let us know!PERSONAL BRANDING ESSENTIALS ON LINKEDIN.This is a special Personal Branding BONUS EPISODE of YOUR CAREER podcast. On YOUR CAREER Podcast, I interview professionals who have made amazing career changes, and a little while ago, in episode 125, I interviewed a very special lady, who has since become one of my dear friends and co-host of the popular LinkedIn Local Sydney networking events in Sydney. Jillian Bullock is the LinkedIn Ninja Down Under who specialises in helping businesses to grow by leveraging the power of LinkedIn. As I...2020-04-2633 min