Shows
Small Business Big Challenge30- Automating and Outsourcing with Michelle ThompsonMichelle started her promising career with an MBA in finance and entrepreneurship from Ashford University.
Only a few years later, she suffered a life-altering stroke at only 36 years old and had to relearn everything and start her life over again.
Far from giving up, she rebuilt her life and is now on a mission to help others find freedom from all the unnecessary tasks, using the strategies and systems she’s successfully created for herself.
For the last 14 years, she is running “Awesome Outsourcing, LLC “, Combining her strategies with her talents of untangling people's proble...
2022-07-1932 min
Small Business Big Challenge29- Search Engine Optimization (SEO) with Brandon LeibowitzMy guest today is Brandon Leibowitz
Brandon, got his start in digital marketing after graduating from college with a degree in Business Marketing and his first job was to handle the marketing aspects of an e-commerce website, including search engine optimization.
Later on, Brandon started his own company called “SEO Optimizers” and he had a friend of his, build a website for his company in exchange for doing SEO for his friend’s insurance website. His friend’s website got ranked above government websites for all of his major keywords and that’s how he started to freelan...
2022-07-1235 min
Small Business Big Challenge28- Cannabis Marketing with Johnathan McFarlaneMy guest today is, Johnathan McFarlane.
Johnathan started in the fitness world, working with big brands and superstar athletes like NFL star Rob Gronkowski and UFC legend George St. Pierre.
He is now, director of Strategy at Hybrid Marketing Co, the world’s largest cannabis-focused marketing agency where he builds creative marketing and advertising solutions that circumvent the tight restrictions placed on the rapidly growing cannabis industry.
Johnathan lives in Denver Co, with his wife and a 4-year-old. In his free time, he is Hiking and fundraising for Ukraine.
Links:
htt...
2022-07-0538 min
Small Business Big Challenge27- Tax Deductions with Wendy BarlinMy guest today is Wendy Barlin,
Wendy is an immigrant from South Africa who came to this country with nothing but a bag of dirty clothes and a CPA license. Today she is the owner of About Profit (her website is: Wendybarlin.com). She is the author of 2 books: “That’s Deductible!” and “Never Budget Again”. She has been an educator for small businesses for over 25 years and has made multiple TV appearances.
Wendy lives in Jacksonville, FL with her husband, 2 kids, and a big fluffy dog.
Book:
That’s Deductible!
Wendybarlin.c...
2022-06-2825 min
Small Business Big Challenge26- Early Startup with John CameronMy guest today is John Cameron,
John wanted to follow in his father’s footsteps so he started a home-business service company and later and cofounded the “Student Business Launch Program” where he helps students get hands-on marketing, sales, and management experience by starting their first business while they are still in university and get the coveted 2 years of experience by the time they graduate.
Discover More about John:
https://www.linkedin.com/in/johncameroniv/
https://www.tiktok.com/@itsjohnnyc
https://www.youtube.com/channel/UC89u9GoBt2podhvK0X2zz_A...
2022-06-2126 min
Small Business Big Challenge25- How to Hire and Keep Great People with Mitch GrayMy guest today is Mitch Gray,
Mitch teaches business leaders how to hire and keep great people through strategic recruiting, in-depth development, and great culture design.
Mitch is a Leadership and Personal Development Guide and Speaker. He is the author of the book called How to hire and keep great people” and he is the host of the Mitch Gray Podcast
Mitch has 3 awesome kids and lives in Clovis, New Mexico
Book: How to Hire and Keep Great People
Topics:
Designing a Great Culture
Finding “great”...
2022-06-1442 min
Small Business Big Challenge24- Payroll with Charles ReadBeing a small business owner brings you a lot of satisfaction including the feeling of independence and creative freedom/ but there is nothing like the satisfaction of hiring someone. This feeling of being part of the economy by creating jobs and supporting families while growing the people that chose to invest their time and efforts helping you grow your business. But for small businesses, that sense of satisfaction is often numbed by the sheer complexity of the hiring process and payroll regulations. Today we’ll talk about payroll with my guest, Charles Read.
Charles is an accomplished se...
2022-06-0744 min
Small Business Big Challenge23- Essay on Industry 4.0 - Part 2Our episode this week is about the 4th industrial revolution also called Industry 4.0.
Part of the shift of Industry 4.0 will be through the joining of technologies like artificial intelligence, gene editing, and advanced robotics that will blur the lines between the physical, digital, and biological worlds.
This week, I offer you an essay that will focus on how our social, political, and financial lives will be impacted by this advance in technology. Today we will focus on the company and particularly on the customer and employees. Later this week, we’ll take about the evolution of Trust in...
2022-06-0220 minSmall Business Big Challenge22- Essay - Industry 4.0- Part 1Our episode this week is about the 4th industrial revolution also called Industry 4.0.
Part of the shift of Industry 4.0 will be through the joining of technologies like artificial intelligence, gene editing, and advanced robotics that will blur the lines between the physical, digital, and biological worlds.
This week, I offer you an essay that will focus on how our social, political, and financial lives will be impacted by this advance in technology. Today we will focus on the company and particularly on the customer and employees. Later this week, we’ll take about the evolution of Trust in...
2022-05-3121 minSmall Business Big ChallengeTeaser - Industry 4.0Teaser for Episode on Industry 4.0
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2022-05-2406 min
Small Business Big Challenge21- Asset Protection with Jeremy StretenMy guest today is Jeremy Streten,
Jeremy is the founder and chief executive officer at Business Legal Lifecycle.
He is also the author of the book of the same name “The Business Legal Lifecycle” which includes an Australian, a UK, and a US version.
Jeremy lives in Brisbane, Australia with his wife and 2 children.
https://businesslegallifecycle.com/sbbc
Book: The Business Legal Lifecycle
https://www.linkedin.com/in/jeremystreten/
https://twitter.com/jeremystreten
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2022-05-1737 min
Small Business Big Challenge19- Storytelling with Robert Kennedy, III#Storytelling #public speaking #Confidence #Clarity #Credibility #signature story
Robert Kennedy, III
https://robertkennedy3.com/
http://kennetikkommunications.com/
http://www.instagram.com/robertkennedy3
https://www.youtube.com/watch?v=WWRUZwMjMAw
Books:
Find your Voice: 28 Secrets To Inspire You To Speak Up
7 Ways To Know You Were Meant To Lead
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2022-05-1034 min
Small Business Big Challenge18- Trade Secrets- What they are and how to protect themMany small business owners and startups don’t realize they have trade secrets to protect. This is why we are going to talk about Trade Secrets and how to protect them. I hope that by the end of the episode, you realize you already have or will have TS and will take steps to start protecting them.
Here is the official definition:*
A trade secret can be a formula (like a recipe), pattern, physical device, idea, process, or compilation of information that satisfies 2 things:
1- provides the owner of the information with a co...
2022-05-0611 min
Small Business Big Challenge17- CopyrightsUnderstanding basic concepts of Patents, Trademarks, Copyrights, and Trade Secrets are part of your Asset Protection program because they are arguably the most valuable assets your company owns. While The need for copyright protection is pretty obvious for a book writer and the need for Patents is clear for a pharmaceutical company, you might be looking at your balance sheet and think your most valuable asset is your inventory or your employees if you are a good leader....
Copyrights: Gives its owner the exclusive right to copy and distribute creative work, usually for a limited time. The...
2022-05-0313 min
Small Business Big Challenge16- Danny Decker - The Automatic Marketing MachineMy guest today is Danny Decker.
Danny is a direct-response copywriter and marketing consultant for ambitious entrepreneurs.
Danny is also the co-author of a new book that came out last week entitled The Automatic Marketing Machine. This book aims to help ambitious business owners learn how to stop wasting money on marketing that doesn't work / and create simple, effective marketing systems that generate a profit.
How to get in touch with Danny and learn more about his book "The Automatic Marketing Machine":
Website: https://automaticmarketingmachine.com/
LinkedIn: https://www...
2022-04-2631 min
Small Business Big Challenge15- Trademarks and Service Marks#Trademark #IP #Intellectual Property #Registered Trademark #Risk Management
Resources:
https://www.uspto.gov/
https://apps.dos.ny.gov/publicInquiry/
https://domains.google/
www.stopfakes.gov
Did you know that Cellophane and Aspirin were Trademarks that became generic terms and lost their TM!
We are talking today about:
Company Assets
Intellectual Property
What is a Trademark
Types of Trademarks
What is difficult to Trademark
[Game with sound marks]
How to register a Trademark
TM Vs R
USPTO.GOV
Don't infringe another TM
Kalyan C. K...
2022-04-1918 min
Small Business Big Challenge14- The “Dirt Game” with PJ RileyToday we have a special guest, P.J Reilly, who will share his journey.
PJ worked for an insurance company, sold supplements, and worked as a personal trainer. He even went to become a kickboxing champion before finding his entrepreneurial path. Today P.J., who lives in Colorado with his wife and 3 kids is an entrepreneur in what he calls the ‘dirt game’: Buying and selling land all over the country. His company is called “Wholesale Land USA”. He also owns a clothing line called “Landlife”
How to contact P.J. Reilly:
https://www.facebook.com...
2022-04-1236 min
Small Business Big Challenge13- The entrepreneur MindsetReferences:
Mentorship: https://www.score.org/
Video: The social responsibility of business | Alex Edmans | TEDxLondonBusinessSchool
Book: Anyone Can do it – Sahar and Bobby Hashemi
Video: First give, then receive: Nong Poonsukwattana at TEDxPortland
Study: Diversity drives better decisions
Video: Are We Automating Racism?
Podcast: NPR – The indicator- Companies get political
Companion PDF File
Put your ideas on paper
Think of your business as a responsible Citizen
Augment the Other
Partner with your customers to solve a problem
Adopt Lean or A...
2022-04-0523 min
Small Business Big Challenge12- Essay - On Negotiation#Small Business #Negotiation #Deals #Ethics #integrity
Small Business Big Challenge.com
Today, I am taking you to the beginning of the 20th century and I will tell you a story involving the 22nd amendment, copyright infringement, and the interesting negotiation talent of the campaign manager of Teddy Roosevelt
"This story reminds us that reaching an ethical judgment is sometimes difficult.
True integrity requires you to be able to distinguish all the shades of grey between black and white.
But as a negotiator, it matters. Acting with integrity matters! Respecting the other...
2022-03-2815 min
Small Business Big Challenge11- Leadership - Business Model & Business Plan#Leadership #Business Plan #Business Model #Business Model Canvas
Links:
Business Model Canvas:
https://www.strategyzer.com/canvas
YouTube- Business Model Canvas Explained with Examples
YouTube-Osterwalder explaining the Business Model Canvas
Score.org- Template Gallery
Genalyte – Like Theranos but it works!
Training Videos from SBA.GOV- Writing a Business Plan
7 good reasons to write a business Plan:
Prove yourself you are ready
Give your company better chances to grow
Do your due diligence to lower yo...
2022-03-2225 min
Small Business Big Challenge10- Commercial Insurance with Lee James and Brian LoucksToday I invite you to listen to an interview between Brian Loucks, a business mentor with SCORE, and our special guest, Lee James.
Both Brian and Lee live in Cuba, NY, and are leaders in our community.
Lee will answer today, some questions you sent me, on commercial insurance.
Lee James:
Sales and Office Manager at Lawrence Dye Inc.
Since September 1979!
Former president of the chamber of Commerce of Cuba, NY
and current town attendant.
Married with a son and a daughter
https://marshallinsurance.net/cuba-ny-insurance/
Phone: (585) 968-1182
2022-03-1523 min
Small Business Big Challenge9- Startup - Lean Startup#startup #Lean #Agile #Smallbusiness #Minimum Viable Product #Sprint
Join us at SmallBusinessBigChallenge.com
Today, I will keep on stressing the importance of LEAN and AGILE.
Lean and Agile are a mindset and a method, and the more difficult part will be to adopt the mindset
The conventional way to start a business is the “Build and they will come” method
The Lean startup searches what is the right thing to build that customers want and will pay for as quickly as possible.
This method is also called the ‘fail fa...
2022-03-0821 min
Small Business Big Challenge8- Living your Passion with Dave CombsA native of Erwin, Tennessee, Dave grew up in a family that enjoyed making music.
Dave is the author of 15 piano albums including his famous album titled “Rachel’s Songs” that is playing right now. This song is the inspiration behind his new book titled “Touched by Music”
Over the years, Dave has written over 120 songs of soft, soothing, and relaxing instrumental music that has touched the lives of millions around the world
In episode 6 titled “Are you ready to start your own business” we mentioned that a good business model is to sell your expertise and...
2022-03-0150 min
Small Business Big Challenge7- Startup- What is holding you back from starting your own business?#startup #Lean #Agile #Smallbusiness
Join us at SmallBusinessBigChallenge.com
This episode is for all the entrepreneurs at heart that have not made the first step yet!
Questions:
Do you fear financial failure?
Do you think your gender or your skin color will make it more difficult to succeed?
Do you Fear the Embarrassment of failure?
Answers:
Don’t be scared of statistics!
Adopt the Lean or Agile mentality
You have to plan to succeed but prepare to fail!
...
2022-02-2221 min
Small Business Big Challenge6- Startup- Are you ready to start your own business?#startup #Lean #Agile #Smallbusiness
Join us at SmallBusinessBigChallenge.com
10 Questions to find out if you are ready to become an entrepreneur:
· Q1- Are you meant to be an entrepreneur?
· Q2-Are you physically and emotionally ready & able to work hard?
· Q3-Do you have the necessary time and energy?
· Q4-Are you passionate and resilient?
· Q5-Do you have a good idea or an area of expertise that solves an existing problem?
· Q6-What makes you unique in your industry or community?
...
2022-02-1520 min
Small Business Big Challenge5- Startup - Selecting new technology#startup #Lean #Technology #Disaster Recovery #Smallbusiness
Join us at SmallBusinessBigChallenge.com
Today, we’ll review the 3 pitfalls and 5 questions you need to ask when acquiring a new piece of software or piece of hardware, and I explain why the price should be your last consideration!
Pitfalls:
1- No support
2- No Upgrade/ or infrequent upgrades
3- Difficult Conversion to another vendor
5 Questions to ask when selecting a new technology:
1- The company (you are trying to find out if they will be around in 5 years)
...
2022-02-0726 min
Small Business Big Challenge4- Leadership - How to approach risks and make a solid Risk Management Plan#startup #Lean #Agile #Smallbusiness
Join us at SmallBusinessBigChallenge.com
Too often, young entrepreneurs have a limited concept of risks and rarely know the process to mitigate them. They often just disregard them which is definitely the worst approach! For example, there is an estimated 40% of businesses that have no insurance whatsoever!
Today, we will go back to the definition of risk and expand on it! We will also learn how to create a good risk management plan.
To help you create your plan, download the companion file which includes a template
2022-01-3121 min
Small Business Big Challenge3- Startup - Commercial Insurance Info and Mindset#startup #Lean #Commercial Insurance #Smallbusiness
Join us at SmallBusinessBigChallenge.com
Key info and concepts:
An estimated 75% of U.S. businesses are underinsured, and 40% have no insurance at all!
There are 3 reasons to have proper insurance: You, your employees, and your customers!
insurance agents owe a fiduciary duty to their clients!
your goal as a small business owner is not to become an expert in insurance!
Your goal is to learn the basic information and team up with your insurance agent to get the best policy for...
2022-01-2522 min
Small Business Big Challenge2- Startup - Create a Legal Structure for Your Company#startup #Lean #Legal Structure #Smallbusiness #LLC #Sole Proprietorship
Join us at SmallBusinessBigChallenge.com
Here is what to consider when selecting the proper legal structure
- Number of owners in the company
- Your need for Asset protection
- The Tax implications (income tax, self-employment taxes, deductions)
- How you will raise your starting capital
- If you want your company to eventually go public
- Complexity and cost of forming and running your company
Don’t run your business as a Sole proprietorship just because it is...
2022-01-1723 min
Small Business Big Challenge1- Essay- The 14th Amendment and why you should write your Mission Statement.Our country had its dark hours, but the United States of America is still considered a pioneer of human rights in the world. And because of a simple headnote jotted down by a court reporter, the same rights have been extended to our companies and it resulted in the anthropomorphism of these companies that we consider more and more human over the years. We know that the advancement of human rights made people thrive and it is clear today that advancing human rights and responsibilities to companies is doing the same. Our companies are innovative and employee-centric and will...
2022-01-1315 min