Shows
Conversations with the Creators - St. John's UniversityTikTok's Demise? And Other Musings From an Influencer Marketing ExpertMeet Corey Martin, Managing Director at Lippe Taylor and Influencer Marketing expert. Corey tells us what will happen if TikTok is banned. He also takes you into the creative war rooms as he and his team conceived programs for Dove and CeraVe. 2024-10-1628 min
Radio Emscher Lippe – Der Tag bei unsDer Tag bei uns am 7. AugustTaylor Swift-Deko an Fans verteilt, Dreitägiger Warnstreik bei den Tageszeitungen, Bauarbeiten an der A40 bei Bochum gestartet2024-08-0703 minRadio Emscher Lippe – Der Tag bei unsDer Tag bei uns am 30. JuliProzess gegen Terrorverdächtige aus Gladbeck und Gelsenkirchen, letzte Chance auf Taylor Swift-Deko aus Gelsenkirchen, mehr E-Autos bei uns2024-07-3003 minRadio Emscher Lippe – Der Tag bei unsDer Tag bei uns am 18. Juli2. Tag der "Taylor-Mania" in Swiftkirchen, Stalker der US-Sängerin bleibt in Gelsenkirchener Polizeizelle, Zeugen nach Wohnungsbrand in Rotthausen gesucht, neues Trainingszentrum für die Polizei bei uns2024-07-1803 minRadio Emscher Lippe – Der Tag bei unsDer Tag bei uns am 17. JuliTausende Fans freuen sich aufs erste Taylor Swift-Konzert in Gelsenkirchen, zwei Unfälle sorgen für Sperrungen auf der A2, Grundschul-Erweiterung in Schalke-Nord ist offiziell eingeweiht2024-07-1703 minRadio Emscher Lippe – Der Tag bei unsDer Tag bei uns am 16. JuliLasermessgeräte bei der Polizei fehlerhaft, Post will Zustellprobleme in Kirchhellen beheben, Taylor Swift-Stein auf dem Walk of Fame in Buer enthüllt2024-07-1603 minRadio Emscher Lippe – Der Tag bei unsDer Tag bei uns am 15. JuliGelsenkirchen verschenkt EM-Fahnen, Taylor Swift-Aufsteller stimmen auf Konzerte ein, Verfolgungsjagd mit Hubschrauber von Bottrop nach Oberhausen, Busse der Vestischen fahren wieder öfter2024-07-1503 minRadio Emscher Lippe – Der Tag bei unsDer Tag bei uns am 10. JuliAufbau für Taylor Town ist gestartet, großer Andrang bei „Coffee with a Cop“ in Gelsenkirchen, Prozess um 220.000 Euro teures Buch gestartet2024-07-1002 min
The Story Craft Podcast18: ANGELA DWYER: Communicating the Value of Storytelling
Angela Dwyer is Head of Insights at Fullintel—a media intelligence company that specializes in news monitoring and analysis. As a measurement expert, she helps brands improve business results through data-driven, actionable insights. She has worked at public relations agencies including Lippe Taylor and media research firms including PRIME Research consulting with brands across several industries including consumer, healthcare and automotive. She has presented and published several original, award-winning research papers about news content that drives recall and engagement.
She contributes her knowledge garnered from the cross-section of academia and the profession on several committees and boards, including as th...2024-05-2952 min
PR & LattesA latte with Angela DwyerSend us a textIn this episode, Matisse chats with Angela Dwyer, Head of Insights at Fullintel, about all things data and metrics in PR and communications.About Angela DwyerAngela Dwyer is Head of Insights at Fullintel—a media intelligence company specializing in news monitoring and analysis. As a measurement expert, she helps brands improve business results through data-driven, actionable insights. She has worked at public relations agencies, including Lippe Taylor, and media research firms, including PRIME Research, consulting with brands across several industries, including consumer, healthcare and automotive. She has pr...2024-04-0540 min
PR Masters SeriesPR Masters Series Podcast, Episode #78 - Paul DyerPaul Dyer is a visionary business-builder, a trusted advisor to the C-suite, and a champion of social media marketing. The Stevens Group is pleased to host this podcast, whose mission is to bring to PR, digital/interactive, and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today’s special guest is Paul Dyer, CEO of Lippe Taylor.2023-10-1644 min
Frictionless MarketingBridging the Gap Unleashing PR-Led DTC Strategy in a Consumerized Pharma Landscape with Lippe Taylor CEO, Paul DyerIn today's episode, we have a presentation from our CEO, Paul Dyer, which provides insight into Lippe Taylor's unique approach to earned-first healthcare marketing.As the media landscape pivots from traditional editorial teams towards prosumer content creators, the communications function within pharma companies find themselves not only at a pivotal crossroads but also with a unique opportunity to evolve into sales drivers.This episode offers compelling evidence of how adopting an earned-first creative strategy can fundamentally shift the direction of healthcare companies that are confined by conventional marketing approaches while propelling them toward their sales...2023-08-3131 min
Scaling Up ServicesKen Jacobs, Principal, Jacobs Consulting & Executive CoachingKen Jacobs, Principal, Jacobs Consulting & Executive CoachingKen Jacobs is the principal of Jacobs Consulting & Executive Coaching, which helps empower public relations and communications agency owners, CEOs, and senior leaders achieve and surpass their organizational, career, and personal goals by becoming more inspiring, inspired, and effective leaders. It does so via leadership coaching.His company also helps PR, integrated communications, marketing and advertising agencies grow business, manage for profitability, improve client service, and enhance team performance, communications and leadership skills. It does so via training and consulting....2023-08-2233 min
The PRovoke Media PodcastMaureen Lippe On Radical ReinventionLippe Taylor founder and chairman Maureen Lippe discusses her new book, Radical Reinvention, and the personal story behind it.
2023-08-0330 min
Mind Body Planet with Krystalynn GierWhat does it mean to be an organic formulator and is Palm Oil really that bad? with Allana Taylor of Sabali PureAllana is married to the love of her life, Astrologer Eric (Big E Astrology). She started exploring healthier lifestyle choices while caring for a sick family member and grew increasingly frustrated by the chemical-laden products she reluctantly used on herself and her family. When a friend introduced her to homemade body butter, a passion was ignited!
Allana began Sabali Pure, using organic and high quality ingredients, with mindful friendly packaging. She uses what she calls “Whole Ingredient Formulation”. Coming in early 2024, please look out for Sabali Lifestyle. This platform will bring only the best holistic healers, products, work...2023-07-2446 min
The INDUStry ShowThe INDUStry Show w Megan DriscollMegan Driscoll is the founder, CEO of EvolveMKD - a public relations and social media agency based in New York City. She is a sought-after strategic media and communications professional with over 20 years of experience in aesthetics, dermatology, healthcare, and prestige beauty. Previously, Megan held leadership positions at Behrman Communications, Emanate, Euro RSCG Life PR, Fleishman Hillard and Lippe Taylor.2023-07-2219 min
The MM+M PodcastAgency 100 Studio Sessions: Redefining Pharma: From tech-enabled analytics to the breakthrough of earned-first creative, a podcast presented by Lippe TaylorLippe Taylor is MM+M’s reigning Best PR Firm and Silver winner for overall Best Midsize agency. In this episode, the agency’s CEO and Chief Creative Officer (Paul Dyer and Craig Elimeliah) talk about how Friction Mapping and Earned-First Creative have led to breakthrough results for Pharma and OTC brands, including discussion of the industry’s first ever AI-generated book for rare disease. Step into the future of health media at the MM+M Media Summit on October
30th, 2025 live in NYC! Join top voices in pharma marketing for a full
day of forward-thinking discussions on AI, streaming, retail...2023-06-1236 min
Bierchen bitte - Der BOTTcast#124 Einbruch mit Stil feat. Lennart HemmeDer BOTTcast Folge 124
Der BOTTcast vom Alten Postweg bis zum Autobahndreieck Bottrop, vom Hähnchen Haus bis zum Prosperpark
BOTTphone : 0178-8145289
Kontakt : diejungs@derbottcast.de
Homepage : https://der-bottcast.de/
Link zu unserer WhatsApp Gruppe https://chat.whatsapp.com/EiEkyPSRLklITmkw6MuAVI
**Spotify Playlist "Schröders Erben": ** https://open.spotify.com/playlist/7qf0TpanOTNC3VoHLETPtD?si=3f35d02e2301441a
Gast : Lennart Hemme 8 Chefredakteur Radio Emscher Lippe )
Sprachnachricht : Antje Herbst Bottcast Stadtrundfahrt
Grüße gehen raus an : Chadi und das Team vom Ristorante Amanda
Wi...2023-06-021h 29
Bierchen bitte - Der BOTTcast#124 Einbruch mit Stil feat. Lennart HemmeDer BOTTcast Folge 124
Der BOTTcast vom Alten Postweg bis zum Autobahndreieck Bottrop, vom Hähnchen Haus bis zum Prosperpark
BOTTphone : 0178-8145289
Kontakt : diejungs@derbottcast.de
Homepage : https://der-bottcast.de/
Link zu unserer WhatsApp Gruppe https://chat.whatsapp.com/EiEkyPSRLklITmkw6MuAVI
**Spotify Playlist "Schröders Erben": ** https://open.spotify.com/playlist/7qf0TpanOTNC3VoHLETPtD?si=3f35d02e2301441a
Gast : Lennart Hemme 8 Chefredakteur Radio Emscher Lippe )
Sprachnachricht : Antje Herbst Bottcast Stadtrundfahrt
Grüße gehen raus an : Chadi und das Team vom Ristorante Amanda
Wi...2023-06-021h 29
CatalyzeSEVEN Talk, by Naimul Huq ’08: “The Un-blockable Chain”Today’s episode is a recording of a SEVEN Talk from the 2022 Alumni Forum. This talk, given by Naimul Huq ’08, is entitled, “The Un-blockable Chain.” Naimul is the senior vice president of operations at VaynerNFT, a Web3 consultancy.You can watch all of the SEVEN Talks on our YouTube channel. More about NaimulNaimul Huq ’08 is the SVP and head of operations for Vayner3, a Web3 consultancy. Founded by entrepreneur Gary Vaynerchuk in 2021, Vayner3 guides enterprises, blockchain startups, and nonprofits into the next era of human interaction through NFTs, cryptocurrencies, mixed-reality experiences, and the use of...2023-04-0708 min
Damn Good BrandsWSJ Top Real Estate Broker Duo, Newdow-LandismanWelcome to DAMN GOOD BRANDS. Today, we're diving into the world of real estate with Julie Newdow and Mark Landisman. With over 30 years of experience in the industry, Julie and Mark are ranked in the top 1% of America's real estate broker teams by the Wall Street Journal.In this episode, Julie and Mark share their insights on professional growth in the real estate industry and the impact of the recession on the market. They also discuss how trust is the key to maintaining client retention and share details about their success mindsets, emphasizing the importance of working...2023-03-1740 min
Back2Basics: Reconnecting to the essence of YOUE199: Denise Vitola - Dream HigherLearn more about Denise at:Denise Vitola | LinkedInVitola Strategies | Public Relations | Corporate CommunicationsMarketing & Communications pro and celebrated health coach Denise Vitola wakes up every day on a mission to make people feel healthier and stronger. A slew of awards, industry-wide admiration and years of personal and professional accomplishments are proof that she gets the job done.A New Jersey native who studied in Italy and Greece before graduating from Rowan University, Denise kicked off her career in sports marketing at Alan Taylor Communications, where she immediately plugged in to the...2023-03-1634 min
Frictionless MarketingDELL’s Senior Vice President, Corporate Affairs, Jennifer 'JJ' DavisWe are thrilled to have Jennifer Davis, the Senior Vice President of Corporate Affairs at Dell Technologies on the show today. Jennifer, also known as JJ, has spent over 20 years at Dell collectively and currently oversees all aspects of Global Communications and Corporate Social Responsibility.JJ started her public relations and public affairs career at the Arkansas Office of the Governor and has held various communications leadership roles for both corporations and agencies nationwide. In 2010 she founded Dell’s marquee women’s program, the Dell Women’s Entrepreneur Network, to support women entrepreneurs’ success worldwide.In this...2023-03-0231 min
Frictionless MarketingPRUDENTIAL SVP & CCO, Alan SextonAlan Sexton is the Senior Vice President and Chief Communications Officer at Prudential Financial, where he's responsible for leveraging the company’s outcomes-focused Communications to generate competitive advantages for Prudential while protecting and enhancing the company’s reputation around the world. Alan spent almost twenty years as a communications consultant before joining Prudential, advising business leaders at Fortune 500 corporations across a range of heavily-regulated sectors, including the financial services industry. And held prior positions at Burson-Marsteller Global Strategy Group.In today's conversation with Lippe Taylor CEO Paul Dyer, Alan gets into Prudential's approach to Internal comms...2022-12-0145 min
Healing Challenge 2022HC December: Physical Intimacy and Emotional EnergySexual pleasure can significantly increase relationship satisfaction and wellness. Yet, a 2015 online survey of more than 1000 women using the “Healthy Women / Lippe Taylor Women’s Health Behavior Index” confirmed ongoing concerns about the female sexual experience.According to survey results, 60% of women want more sex, although only 27% of women orgasm with every intercourse engagement—the rate increases to 34% with oral sex. Overall, women’s orgasm rate is 69%, compared to 95% for men. Sadly, the lack of sexual satisfaction is a cultural norm embedded within a system that emphasizes a particular power structure that only entitles men to orgasm.The...2022-12-0100 min
Frictionless MarketingTRAVELER’S INC. EVP Marketing, CCO & CMO, Lisa CaputoLisa Caputo is the Executive Vice President and Chief Marketing and Communications Officer for The Travelers Companies, Inc., where she's been since 2011.Lisa held previous positions at Citigroup and spent over ten years in the public sector, serving as Deputy Assistant to President Clinton and Press Secretary to First Lady Hillary Clinton through President Clinton's first term in office.In this conversation with Lippe Taylor CEO Paul Dyer, Lisa gets into how her political background gave her a leg up in comms, advice for young PR professionals, and the importance of understanding the relationship between...2022-11-0432 min
Frictionless MarketingCAMPARI’s Head of Marketing, Andrea SengaraAndrea Sengara is the head of marketing at Campari America. Andrea joined Campari in 2020 after over two decades of experience within the alcohol beverage industry, including senior leadership roles across Diageo, Combs Enterprises, and, most recently, Moet Hennessey LVMH. Today, Andrea oversees all facets of marketing for Campari Group’s premium portfolio of brands, including Aperol, Campari, SKYY Vodka, Espolòn Tequila, Grand Marnier, and Wild Turkey.In this conversation with Lippe Taylor CEO Paul Dyer, Andrea gets into her career history, including what it was like to work closely with Sean Combs, or Puff Dadd...2022-10-0632 min
Frictionless MarketingFORD CCO, Mark Truby on 21st-Century Brand StorytellingMark Truby is chief communications officer at the Ford Motor Company where he leads all global communications and public relations activities. This includes building the company’s reputation globally and helping to lead communications that reach Ford’s external and internal audiences, including customers, employees, dealers, suppliers, news media, communities, governments, and policymakers. He reports directly to Ford CEO Jim Farley.Mark is also the proud father of 3 boys and was named to the 2022 PRWeek Power List.Prior to joining Ford, Mark was an award-winning reporter and editor at The Detroit News, which is a big p...2022-08-2541 min
Frictionless MarketingORGANON CCO, Wendy Lund on Merging Passion and Purpose with Your CareerWendy Lund is a women’s health advocate, adviser, and activist with more than 30 years of experience in marketing and communications. After working at Planned Parenthood, the National League of Nursing, and some of the country’s leading healthcare communications firms, Wendy joined Organon, the largest women’s health company of its kind. As Chief Communications Officer, she’s working to change how women’s health is approached, treated, shaped, and especially talked about.In this conversation with Lippe Taylor CEO Paul Dyer, Wendy gets into her career history, how to merge your passion and purpose with your caree...2022-08-1229 min
Damn Good BrandsTERRITORY FOODS CMO, Michelle ParkMichelle Park is the Chief Marketing Officer for Territory Foods, a female-led fresh food platform that offers a new take on the food preparation and distribution industry with chef-prepared fresh food delivered locally. Territory offers personalized menus with a chef's touch and can cater to paleo, vegan, pescetarian, any diet you name, they can do it and do it deliciously. As a customer of Territory I can attest to the fact that their food is fantastic - I kinda enjoy cooking but can never get around to doing it, so Territory is a real game changer because i...2022-08-0428 min
Frictionless MarketingMCDONALD’S CCO, Michael Gonda on Why Legacy Brands Must Fight Harder for RelevanceMichael Gonda is the Chief Communications Officer of McDonald's, a position he's held for the past 8 months.Michael is responsible for setting integrated communications strategies that advance the message of the brand and drive business impact in more than 100 markets around the world. He oversees corporate communications, including media relations and financial communications; global public affairs and public policy; issues and crisis management; internal and strategic communications and communications for McDonald’s International Operated Markets and International Development Licensee Markets.Prior to joining McDonald’s, Michael had previous stints at Chobani and Weber Shandwick, and Mich...2022-07-2833 min
Frictionless MarketingUNITED AIRLINES Head of Advertising & Social Media, Maggie Schmerin on Mindshare vs MarketshareMaggie Schmerin leads the global advertising and social media team at United Airlines where she's been for over five years. Her previous experience includes multiple years at Edelman where she worked on such brands as BlackBerry, Shell, Kellogg’s, Mars, Proctor & Gamble and Samsung among others. Maggie has also been honored by Crain's Chicago Business, and named a 40 under 40 by PR Week. In this conversation with Lippe Taylor CEO Paul Dyer, Maggie gets into her career path including making the shift from agency-side to brand-side, leadership lessons, and the importance of mindshare over marketshare - all of this...2022-07-1428 min
Frictionless MarketingMOLSON COORS CCO Adam Collins on Brand Rivalries, Profitable ESG, and Launching the First Superbowl Ad in the MetaverseAdam Collins is the Chief Communications and Corporate Affairs Officer at Molson Coors. In years prior, Adam spent four years working for the office of Mayor Rahm Emmanuel and was the Communications Director for the Chicago Police department. In this wide-ranging conversation with Lippe Taylor CEO Paul Dyer, Adam discusses all things Molson Coors, including the Superbowl ad they launched in The Metaverse, executive leadership advice, and details about Miller’s long-standing rivalry with Anheuser Busch.Here are some key takeaways from this conversation with Adam:Pick your battles but put the customer first. M...2022-07-0133 min
Frictionless MarketingINSPIRE BRANDS CCO, Chris Fuller on Managing Multiple Brands, Modern Approaches to CSG, and Why Empathy is the Silver Bullet for Resilient CulturesChris Fuller is the Chief Communications Officer of Inspire Brands whose portfolio includes Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, Rusty Taco, and SONIC Drive-In restaurants. Chris’ prior experiences include stints at Yum! Brands and Pizza Hut as well as an early position as press secretary for the US House of Representatives.In this conversation with Lippe Taylor CEO Paul Dyer, Chris dishes out advice on managing an array of disparate brands that align towards a singular mission, how to properly execute CSG campaigns, and how a culture of empathy is the key to building...2022-06-1629 min
The PR WeekThe PR Week : 6.2.2022: Stephanie SmirnovOn the latest edition of The PR Week, Lippe Taylor's coach-in-residence Stephanie Smirnov explains how the two-time PRWeek Outstanding Midsize Agency has mitigated the pressures of the Great Resignation to retain employees and position the firm for exponential growth, partly through its The Leading Edge in-house coaching program for directors and senior executives. Plus: - Corporate responses to the mass shooting at a school in Uvalde, TX;- Activist shareholder Nelson Peltz gets a spot on the board at Unilever;- An uptick in boomerangs at PR agencies;2022-06-0236 min
Frictionless MarketingPERNOD RICARD CMO, Pam Forbus on the Benefits of Being a Market Maker vs. a MarketerPam Forbus is the Chief Marketing Officer of Pernod Ricard North America, a role she has held since July 2020. In her role, she oversees the marketing strategy for Absolut, Jameson, Malibu, Avion, and multiple other spirits, wines, and champagnes. Before joining Pernod Ricard, Pam worked for Walt Disney Studios, where she led the insights, analytics, and CRM functions. Prior to Disney, Pam spent nearly two decades at PepsiCo, where she pioneered – and rolled out globally – a new demand-science approach to insights. In this conversation with Lippe Taylor CEO Paul Dyer, Pam discusses the role of data in making...2022-06-0230 min
Frictionless MarketingLand O’Lakes CCO Kim Olson on Executive Female Leadership and SustainabilityKim Olson is Chief Communications Officer at Land O'Lakes, one of America’s leading marketers of dairy-based food products for consumers, foodservice professionals, and food manufacturers. Land O'Lakes also offers local cooperatives and agricultural producers across the nation an extensive line of agricultural supplies, as well as state-of-the-art production and business services.Kim’s history includes positions with UnitedHealth Group, Carlson, and General Mills. In this conversation with Lippe Taylor CEO, Paul Dyer, Kim gets into keys to supporting female executive leadership, how comms leaders should approach getting a seat at the executive leadership table, and how to l...2022-05-1928 min
Damn Good BrandsPINCHME.com Founder & CEO, Jeremy ReidJeremy Reid is the founder and CEO of PINCHme.com - the leading digital hub for CPG manufacturers to acquire new customers and increase sales through targeted and data-driven sampling. Since launching in 2012, PINCHme’s community has grown to over 8 million members with $35 billion in collective spending power on consumer products and has powered sampling campaigns for multiple Fortune 400 CPG companies, including Kraft, Proctor & Gamble, Unilever, Kellog's, Reckitt Benckiser and Nestle to name a few.The origin of PinchMe started with the observation that CPG sampling programs were inefficient and ineffective, a problem that Jeremy sought to fi...2022-05-1234 min
Frictionless MarketingGETTY IMAGES' CMO & Chief Product Officer, Gene Foca and Grant FarhallGrant Farhall has been with Getty Images for 10 years, the last two as chief product officer. Earlier, he worked for Rogers Communications as a broadcaster/newsroom assistant at radio station CFFR. Before that, Grant was a studio manager for Evolvs Media Inc.Gene Foca has been with Getty Images since 2017. In his role as chief marketing officer, he reports directly to the CEO and serves on the executive committee that oversees the brand’s global marketing and communications efforts.Before joining Getty Images, Gene was senior VP of marketing for Fresh Direct. Earlier, he spent fo...2022-05-0540 min
Frictionless MarketingDICK’S Sporting Goods CCO Peter LandPeter Land has been with DICK’S Sporting Goods since mid-2020, where he currently serves as their Chief Communications and Sustainability Officer. He is also an adjunct professor at the New York University Stern School of Business, a position he has held since 1998. Prior to joining the team at DICK’S, Peter specialized in corporate reputation and consumer marketing as a partner in New York strategic communications agency Finsbury Glover Hering. Before that, he was senior veep of corporate communications for AOL, and, earlier, he held that same title at PepsiCo.In this conversation with Lippe...2022-04-0833 min
Frictionless MarketingGoodyear CCO, Laura Duda on Purpose, Unexpected Partnerships, and Talking the Talk before Walking the WalkLaura Duda is senior vice president and chief communications officer at The Goodyear Tire & Rubber Company, where she leads all internal and external communications globally for Goodyear, including public and media relations, employee communications, corporate reputation management, philanthropy, and community relations, as well as Goodyear’s fleet of world-famous airships.In this conversation with Lippe Taylor CEO Paul Dyer, Laura gets into how Goodyear remains an iconic brand amid all the disruption in the auto industry, the wisdom behind strategic partnerships with brands completely unrelated to your industry, and advice for rising PR stars.Here ar...2022-03-2430 minThe PRovoke Media PodcastLuminaries: Barri Rafferty, Maureen Lippe On What New Leadership Looks LikeThis is the Luminaries Mentoring Series, a video series that PRovoke Media launched in partnership with Lippe Taylor. This episode features Barri Rafferty, head of communications & brand management at Wells Fargo, and Maureen Lippe, founder & chair, of Lippe Taylor.
The candid conversation covers the challenges leaders face in a post-pandemic world that ostensibly includes people returning to the office. Keeping employees engaged, maintaining a strong culture and making employees’ commutes worthwhile are among the topics explored.
2022-03-1432 min
Frictionless MarketingWendy’s Chief Corporate Affairs & Sustainability Officer, Liliana Esposito, on Maintaining a Winning Edge in SocialLiliana Esposito is the Chief Corporate Affairs & Sustainability Officer at The Wendy's Company where she guides public affairs and communications to build and protect the company’s reputation. Liliana has spent nearly 15 years leading communications for consumer packaged goods, beverage and restaurant brands, with stints at Burson-Marsteller, Mars, and Dean Foods. Wendy’s is one of the most notoriously funny brands on social media and also one of the boldest. It is an example of a brand that executes many firsts, with cutting edge campaigns and stunts that have never been done before. In this conversation, we discu...2022-03-0331 min
Damn Good BrandsJosh Ostrovsky (The Fat Jewish) on the Golden Age of EntrepreneurshipJoshua Ostrovsky is an entrepreneur, social media influencer, author, and plus-size model. Having started his career as an Instagram humor influencer under the name The Fat Jewish, Josh went on to be a co-founder of Swish Beverages, which launched White Girl Rosé in 2015 followed by the Babe family of sparkling canned wines. In 2019, Anheuser-Busch acquired Swish Beverages, marking the brewer's largest wine investment to date. In this wide-ranging conversation, Josh and I talked about his humble origins, entrepreneurship, the founding of Babe beverages, and his super exciting new venture. Guys, this episode is a treat, Jos...2022-02-1841 min
Damn Good BrandsA New Lippe Taylor Podcast: Frictionless Marketing!We recently split up the prior episodes of Damn Good Brands into two different podcasts. If you may have noticed some of the previous episodes of the podcast are missing; but they're not. They've been transferred over to a brand new podcast called Frictionless Marketing.Frictionless Marketing will feature a series of corporate and creative conversations with CCOs, CMOs, and other executive marketing leaders to discuss today's best in class marketing campaigns and frictionless frameworks to help build your brand in an era where advertising is no longer the answer. Frictionless Marketing we'll feature behind the scenes...2022-02-1701 min
Frictionless MarketingUNITED CCO, Josh Earnest on Lessons Learned as Obama’s Press SecretaryJosh Earnest is the Senior Vice President and Chief Communications Officer for United Airlines, a position he’s held since 2018. In the past, Josh served as the 29th White House press secretary under President Barack Obama, an experience which was extremely formidable for his approach to communications. He also serves on the Board of Advisors of Let America Vote, an organization founded by former Missouri Secretary of State Jason Kander that aims to end voter suppression. In this discussion with Lippe Taylor Group CEO Paul Dyer, Josh gets into everything from DEI, finding opportunity in a crisis, keeping your co...2022-02-1036 min
Damn Good BrandsOrigin Stories: LIQUID DEATH CEO & Co-Founder, Mike CessarioMike Cessario is the CEO and Founder of Liquid Death, an outrageous new canned water brand with quality mountain water engineered to murder your thirst! Liquid Death has made a name for itself as an extremely disruptive force of marketing, and the brand's outlandish marketing stunts are as refreshing as the water itself.To date, the brand has convinced 180,000 people to sell them their souls, has cursed its water with a real witch and performed a reverse exorcism with an accredited warlock that allegedly put demons into the water. Customers who purchased during this time period were...2022-01-2752 min
Frictionless MarketingPFIZER’s Sally Susman on Adaptability and Taking the Leap into Social Media with Pharma“There have been times when my team has proposed something, and I say, ‘Let's do it,’ and then we get blow-back very swiftly. Do you know what we do? We take it down, and we move on. You can't succeed in this realm if you're not willing to fail in this realm.”Sally Susman is the EVP & Chief Corporate Affairs Officer at Pfizer, U.S., where she leads engagement with all of Pfizer’s external stakeholders overseeing Communications, Corporate Responsibility, Global Policy, Government Relations, Investor Relations, and Patient Advocacy. She also serves as Vice Chair of The Pfizer Fou...2022-01-2032 min
World's Most Successful AgenciesBuilding Earned Marketing FirmsLippe Taylor Group CEO Paul Dyer explores the failures of advertising in his new book, Friction Fatigue. He says this has created a significant opportunity for integrated PR firms, and Paul and his leadership team are building Lippe Taylor, Cheer Partners and twelvenote as the first Earned Marketing Agencies to capture it. Listen in and learn more about how they are gaining the lead role with clients.2021-11-0226 minThe PRovoke Media PodcastPodcast: Paul Dyer On Friction FatigueIn this PRovoke Media podcast, Lippe Taylor CEO Paul Dyer discusses his new book Friction Fatigue, in which he challenges brands to accept the failures of advertising and start engaging consumers on their own terms.
2021-10-1933 min
Frictionless MarketingTrust is Core Competency with SC JOHNSON CCO Alan VanderMolenAfter a 30-year agency career that included notable stints with Edelman and WE Communications, Alan VanderMolen was named Chief Communications Officer at CPG giant SC Johnson last year. Alan oversees both internal and external communications at SC Johnson, reporting to CEO Fisk Johnson. In this wide-ranging conversation with Lippe Taylor CEO Paul Dyer, Alan delves into the importance of trust, keys to revolutionizing sustainability practice, the importance of internal comms, advice for aspiring leaders, and what it was like joining SC Johnson at the height of the pandemic.Below are some key takeaways from this c...2021-10-1434 min
The Jeremiah ShowSN8 | The TJS Radio - Anne Heche Film Series - Behind The Curtain on Cedar Rapids with AnneGo "Behind the Curtain" with Anne Heche on the Cedar Rapids Film.The TJS Radio Anne Heche Film Series continues...Cedar Rapids - - -Insurance agent Tim Lippe (Ed Helms) is sublimely naive: He has never stayed in a hotel, has never flown in a plane, has never even left his tiny Wisconsin hometown. Chosen to represent his company at a convention in Iowa, Tim meets three veteran attendees (John C. Reilly, Anne Heche, Isiah Whitlock Jr.), who set him on course for a life-altering weekend of wild times and sweet...2021-09-0319 minThe Jeremiah ShowSN8 | The TJS Radio - Anne Heche Film Series - Behind The Curtain on Cedar Rapids with AnneGo "Behind the Curtain" with Anne Heche on the Cedar Rapids Film.The TJS Radio Anne Heche Film Series continues...Cedar Rapids - - -Insurance agent Tim Lippe (Ed Helms) is sublimely naive: He has never stayed in a hotel, has never flown in a plane, has never even left his tiny Wisconsin hometown. Chosen to represent his company at a convention in Iowa, Tim meets three veteran attendees (John C. Reilly, Anne Heche, Isiah Whitlock Jr.), who set him on course for a life-altering weekend of wild times and sweet...2021-09-0319 minThe PRovoke Media PodcastKaren Kahn, Maureen Lippe On The New Reality of RecruitmentThis episode features Karen Kahn, head of corporate affairs & chief communications officer at HP, and Maureen Lippe, founder & chair, of Lippe Taylor. The candid conversation, moderated by PRovoke's executive editor Aarti Shah, covers how the CCO role of the future must evolve so that communications is making corporate policy — not simply communicating it, the impact purpose is having on recruitment during a severe talent crunch, the role clients must take in holding agencies accountable around diversity, and more.
2021-06-1537 min
Damn Good BrandsOrigin Stories: SWAG.com CEO Jeremy Parker on the Startup Hustle and Lessons Learned from Jessie Itzler & David GogginsJeremy Parker is the Co-founder and CEO of Swag.com, the eCommerce platform for purchasing promotional materials that people actually want to keep. When you think of the promotional products industry, you might think of cheaply made items you pickup conferences only to eventually throw away. Or, god forbid you've ever had to order promotional products yourself and are aware of the nightmare of dealing with shipping inquiries, quality issues, and all manner of inconvenience synonymous with that industry. Swag.com's mission is to take the pain out of ordering customized promotional material with a focus on high quality...2021-04-2241 min
Frictionless MarketingOrigin Stories: Jordan Silbert & Q MixersJordan Silbert is the founder and CEO of Q Mixers, the premium brand of cocktail mixers. The idea for the company came to him while he was drinking top-shelf gin mixed with low-quality tonic with friends and asked himself, “Shouldn’t my tonic be as good as my gin?” Next came years of experimenting before he devised the perfect blend of high-quality ingredients and ample carbonation that became the brand’s first product. Today the Brooklyn-based company has 11 products and is distributed by all major retailers, in addition to being stocked by discerning bartenders everywhere. Before fo...2021-04-0829 min
Frictionless MarketingMentor by J&J President Diane Gomez ThinnesDiane Gomez-Thinnes is Worldwide President at Mentor, one of the world’s biggest makers of breast implants for aesthetic and post-surgical breast reconstruction. Diane has been with the Johnson & Johnson company since 2016 and held the title of vice president for U.S. marketing and global strategic marketing before ascending to the role of president in 2019. Before Mentor, Diane was a marketing executive for medical device makers Ethicon and Cordis. She began her career as an engineer in the oil business and has a bachelor’s degree in chemistry from Princeton as well as an M.B.A. f...2021-02-2638 minThe PRovoke Media PodcastLuminaries Mentoring Series: Google's Lily Lin + Maureen LippeThis episode features Lily Lin, VP of global communications and public affairs at Google and Maureen Lippe, Founder & Chairman of Lippe Taylor. The conversation, moderated by PRovoke's executive editor Aarti Shah, covers how 2020 has fundamentally shifted the conversation around work-life integration, drawing boundaries in all areas of your life, how strong managers foster allyship and cultures of building others up — and more.
2021-01-2533 min
Frictionless MarketingLuminaries Circle: LEVI’s CCO, Kelly McGinnis & Maureen Lippe on Executive Female LeadershipThe Luminaries Mentoring Circle is a conversation series on female leadership with Lippe Taylor Founder & Chairwoman, Maureen Lippe and PRovoke Media’s Aarti Shah. In this series, we invite the industry's most accomplished and respected leaders to provide mentorship and guidance for the industry's rising stars. At a time when PR professionals — especially women — are missing key opportunities for networking, we hope this series can help fill a void.This week’s conversation is with Levi’s CCO, Kelly McGinnis. Maureen & Kelly reflect on their careers while providing guidance and key strategies for the marketing industry's...2020-12-1037 min
Damn Good BrandsSocial & Communications Trends with MUCK RACK & SHORTY AWARDS CEO, Greg GalantFor today’s episode, I sat down for the second time with Greg Galant, co-founder, and CEO of Muck Rack. A lot has changed in the year since we last spoke. Muck Rack was already important to PR specialists and journalists, but with the onset of the pandemic, they’ve seen their use by journalists explode, with their online portfolio tool now being used over a million times per month. Journalists are also benefiting from the release of Muck Rack Trends, which allows users to track how stories are being reported in the media in real-time.Greg is al...2020-11-1949 minThe PRovoke Media PodcastLuminaries Mentoring Series: Kelly McGinnis + Maureen LippeThis episode features Kelly McGinnis, SVP & Chief Communications Officer at Levi Strauss and Maureen Lippe, Founder & Chairman of Lippe Taylor. The conversation, moderated by PRovoke's executive editor Aarti Shah, covers the importance of trusting your instincts, the crucial workplace transitions that are necessary as professionals grow into leadership roles, why vulnerability builds effective and empathetic leadership, and the longview on purpose and the pandemic — and more.
2020-11-1736 min
Frictionless MarketingKAO President Karen Frank on Launching Brands During Covid & Balancing Intuition and Data“We can't learn for theory; you have to learn for action, and really not be afraid of risk.”As President of Kao USA, Karen has overall responsibility for the Japanese consumer product giant’s operations in the Americas and Europe. An 11-year veteran of Kao, Karen previously filled dual roles as General Manager, US Sales, and Marketing and Europe Innovation for the Mass Channel. Paul Dyer, CEO at Lippe Taylor and Shop PR, spoke with Karen about what she’s learned throughout her career in consumer marketing and how she’s had to pivot in the...2020-11-0528 min
Frictionless MarketingServing Up Your Brand’s Recipe for Lasting Change With YUM! BRANDS CCO, Jerilan Greene"Equity and inclusion, when done well, is a transformative strategy…it should be treated with the same rigor a business would address any challenge.”Jerilan Greene is the Global Chief Communications and Public Affairs Officer of Yum! Brands, Inc., the parent company of the iconic KFC, Pizza Hut, and Taco Bell brands that also recently acquired fast-casual concept The Habit Burger Grill. Jerilan leads the company’s global reputation-building and oversees global communications, crisis management, government affairs, and the company’s ESG and sustainability strategies. Jerilan served as the lead communications architect for the spinoff...2020-10-2934 min
Frictionless MarketingMASTERCARD CMO, Raja Rajamannar on Serving vs. SellingRaja Rajamannar is the Chief Marketing and Communications Officer of Mastercard and the President of its Healthcare division. In the past, Raja has held management positions at multiple Fortune 500 companies, including Unilever, Citigroup, Anthem, and, most recently, Mastercard, where he’s been for the past seven years. Raja has been named as one of the Top 5 World's Most Influential CMOs by Forbes, is a member of the Campaign Power 100, one of Business Insider’s 25 Most Innovative CMOs in the World, a Top Branding Power Player by Billboard, a member of The CMO Club, and of course one of PR...2020-10-1347 min
Frictionless MarketingCatherine Blades, CCO of AFLACCatherine Blades is the SVP, Chief ESG, and Communications Officer of Aflac, a company she’s been at for over six years. Catherine is a PR News Hall of Famer, Forbes' inaugural inductee in the Women in Communications Hall of Fame, a two-time Cannes Lion winner, a 2017 inductee into the PR Week Hall of Femme as well as the first American to win the Relations 4 the Future Medal at Davos. Catherine has also been named to the Latino Leaders’ Latina 100 (2020), a Children's Miracle Network CHANGEMAKER (2020), the inaugural PR Week Most Purposeful CCO (2019), a Top 25 Power Woman by NY Mov...2020-09-0428 min
Damn Good BrandsORIGIN STORIES: Dave Phinney, ORIN SWIFT Founder, Rockstar of WineIn less than 10 years, Dave Phinney has become the undisputed rock star of California’s wine world. Have you ever seen a wine label in a liquor store that made you go 'holy shit!'? It was probably one of Dave’s. Have you ever tasted a California red blend that made you go 'holy shit!'? Also probably one of Dave’s. Having apprenticed under Robert Mondavi, Dave worked his way up the wine chain, ultimately starting his own Napa Valley brand, Orin Swift Cellars. After selling his runaway-hit debut wine, The Prisoner, to Constellation Brands, Dave c...2020-07-231h 12
Frictionless MarketingSpotify’s Head of Communications, Dustee JenkinsDustee Jenkins is the Head Of Global Communications and Public Relations at Spotify. Dustee joined Spotify in late 2017 from Target, where she spent seven years, culminating in the role of Chief Communications Officer. In addition to being part of PRovoke Media’s Influence 100, Dustee has been Recognized by Mashable as one of 10 Pioneering Women Changing the Field of Communications, and was listed on PR Week’s Global Power Book and also highlighted by Ad Age for 40 Under 40 in Marketing, and PR Week’s 40 Under 40 in Public Relations.In this conversation, Dustee and Lippe Taylor CEO, Paul Dyer, discus...2020-07-1642 min
Frictionless MarketingAbbVie's Head of Communications, Javier Boix on Effective Storytelling in Healthcare Communications“Storytelling is much more a science than an art. But it’s still an art, and it needs to be informed by science, meaning analytics data.”In today's interview, Lippe Taylor CEO Paul Dyer sits down with Javier Boix, the Head of U.S. Communications at AbbVie to dive into the true meaning of the commonly-used term “storytelling” in the context of communications and analytics. They also look at how to approach one's career as a generalist versus a specialist and much more. Here are some key takeaways from this conversation with Javier: Communications pros need to f...2020-07-0939 min
Frictionless MarketingConagra CCO, Jon Harris on Heritage Brands and Comms in the Age of Covid“Innovation is the lifeblood of our business. It really is. It's not about the ingredients, it’s about keeping our brands top of mind and close at hand and always evolving to suit the ever-changing, ever-evolving needs of the consumer.”Having joined the company in August 2015, Jon Harris is the Senior Vice President and Chief Communications Officer of Conagra Brands. Prior to Conagra, Jon was the Chief Communications Officer of Hillshire Brands, and also served as SVP, Global Communications for Sara Lee Corporation. Before this Jon held leadership positions at Bally Total Fitness, PepsiCo, Ketchum Public Relations, and Medi...2020-07-0131 min
Damn Good BrandsOrigin Stories: KODIAK CAKES - from Shark Tank to Fastest Growing Pancake MixWelcome to DAMN GOOD BRANDS Origin Stories! A new series dedicated to uncovering the entrepreneurial journeys behind some of today’s most successful brands straight from the founders themselves. Today we’re talking to Joel Clark, the co-founder, and CEO of Kodiak Cakes. In addition to being a client, Kodiak Cakes is an all-natural food company based in Utah that specializes in pancake mix. Their product also includes other healthy snacks like bars, oatmeal, and more.The story behind Kodiak Cakes is very inspiring since the company struggled for over a decade before becoming a huge...2020-06-2638 min
Frictionless MarketingCapital One Public Relations Director Sukhi Sahni on Insight-Driven PR“PR is more than press releases. It’s understanding where the audience is so you can share stories that will resonate.”Welcome to Frictionless Marketing. Today we’re talking to the Director of PR at Capital One, Sukhi Sahni. Sukhi was added to The Holmes Report’s Innovator Twenty-Five list of top PR movers-and-shakers, and prior to joining Capital One, Sukhi worked in Communications at Sprint Nextel, and before that, she was a part of the Carnegie Endowment for International Peace.We discussed a lot of things, but primarily Sukhi will be sharing wit...2020-02-0730 min
Damn Good BrandsBenton Crane on The Squatty Potty Unicorn and Engineering Virality with HumorHere are some of the main takeaways from our visit with Benton Crane, CEO of Provo, Utah-based Harmon Brothers The most effective creative collaboration starts in a vacuum. Benton said that, in every Harmon Brothers project, four writers are tasked with writing four separate initial scripts. No exchanging notes, no bouncing ideas off one another. Then, the client is called in for a reading of each script. Until this moment, no higher-up in the agency has seen or weighed in on any of them. This may seem like a huge risk, but the clients love it b...2020-01-3038 minPR Masters SeriesPR Masters Series Podcast, Episode #17 – Maureen LippeOverview
The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals. This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.
About Our Guest
Maureen Lippe, CEO, Lippe Taylor
Maureen is obsessed with cracking the code on what makes women buy one brand and not another. A former beauty editor, brand spokesperson and TV pe...2019-11-1347 min
Ms. InterPRetedThe State of Influencer MarketingAbout Mark WeaverMark Weaver started his marketing career as a blogger, photographer and social media influencer in the motorcycle industry. He moved to Knoxville, TN, from Louisville, KY, where he created digital marketing content for GE Appliances. He has a BA from Purdue University in Communications with Minors in Computer Technology and Organizational Leadership & Supervision. Now as content marketing manager for Radio Systems Corporation in Knoxville, TN (home of the Invisible Fence®, PetSafe® and SportDOG® brands), Mark has dreamed of living in Knoxville to be in a city full of personality and surrounded by so...2019-10-2326 min
Damn Good BrandsExciting Shifts in Social Media with CEO of Muck Rack and The Shorty Awards, Greg GalantOur guest today is Greg Galant. He is one of the minds behind the Shorty Awards, which is a highly popular digital awards ceremony that showcases groundbreaking short-form digital and social media content across all major platforms.Key Links for GregWebsite for Shorty Awards Greg’s LinkedIn page Muck Rack website Facebook News Feed Eradicator The book that Greg recommends: High Output Management by Andrew Grove ----In this episode, Greg shares how the origins and early days of Twitter and other early platforms nec...2019-10-0135 min
Frictionless MarketingTaking Your Seat at the Table: Strategies for Reaching the C-Suite as a WomanIn August of 2019, Lippe Taylor hosted an event called Taking Your Seat at the Table: Strategies for Reaching the C-Suite as a Woman. The centerpiece of the evening was a roundtable discussion on the topic of executive female leadership.The discussion was intended to distill the key lessons each woman learned from their respective rise to seniority and their advice for future generations of female leaders. This episode features full audio from the event and a distillation of the wisdom and key insights from all of our guests. Key Links and Info f...2019-09-201h 44
Motivated PodcastThe "How" is just as important as the "Why" during executing conceptsWe spoke with Kelly Markus who was most recently the VP of Experiential at Refinery29 and is now the CVO of Hunters Point, where she works with companies including Apartment Therapy and Lippe Taylor.
"The how you do the work is just as important as the why in the final event production aspect"
We discussed how she learned to create original IP, how to market it as well as build multiple revenue streams.
Make sure you subscribe for updated episodes and connect with us on instagram for insider info @onequestionxyz2019-06-1946 min
WIIM RadioSeason 2, Ep. 6 - Corinne Waite, 'Social Media Changed, Is Changing & Will Change'Today we’re speaking with Corinne Waite, the Director of Influencer Marketing at Lippe Taylor Group.You can find Corinne on social at:www.instagram.com/corinnewaiteFind WIIM online:www.iamwiim.comJoin our newsletter:www.iamwiim.com/joinJoin our Industry Online Private Facebook Group: www.facebook.com/groups/wiimindustryFollow us on Instagram:www.instagram.com/iamwiim2019-06-1441 min
Women in Influencer Marketing#13 Corinne Waite, 'Social Media Changed, Is Changing & Will Change'Today we’re speaking with Corinne Waite, the Director of Influencer Marketing at Lippe Taylor Group.You can find Corinne on social at:www.instagram.com/corinnewaiteFind WIIM online:www.iamwiim.comJoin our newsletter:www.iamwiim.com/joinJoin our Industry Online Private Facebook Group: www.facebook.com/groups/wiimindustryFollow us on Instagram:www.instagram.com/iamwiim2019-06-1441 min
Influence WeeklyInfluence Weekly #77:The Takeaway - 2 Influencer SurveysThe Best ThingJen Selter launches a protein bar.The CountdownJulius and Lippe Taylor's State of Influencers Report 2019In answer to “When working with brands, what’s the biggest challenge?” 52% of all respondents selected “Negotiating value exchange.” The good news is that just 18% felt brands are too controlling over creative direction.What Sherlock Holmes Knew About Attribution ModelingAron, of Relatable, and then Google found out that for every person who is clicking on the tracking link of an influencer video on YouTube, there are 4 more people who are no...2019-05-2729 min
Influence WeeklyInfluence Weekly #77:The Takeaway - 2 Influencer SurveysThe Best ThingJen Selter launches a protein bar.The CountdownJulius and Lippe Taylor's State of Influencers Report 2019In answer to “When working with brands, what’s the biggest challenge?” 52% of all respondents selected “Negotiating value exchange.” The good news is that just 18% felt brands are too controlling over creative direction.What Sherlock Holmes Knew About Attribution ModelingAron, of Relatable, and then Google found out that for every person who is clicking on the tracking link of an influencer video on YouTube, there are 4 more people...2019-05-2729 min
Frictionless MarketingeBay's Dan Tarman On Digital Disruption & PurposeDan Tarman, Chief Communications Officer of eBay, talks to Lippe Taylor about the power of a brand's purpose in crafting a compelling communications strategy.As part of our Digital Reductionism series with The Holmes Report, we are interviewing the communications leaders behind today’s most influential brands. Our conversations are meant to uncover key learnings about how marketing and communications leaders can best take advantage of today’s digital enlightenment.Today’s episode is with Dan Tarman, Chief Communications Officer of eBay. eBay, as a company, is driven by a strong sense of purpose as a plat...2018-08-0654 min
Frictionless MarketingThis Is Frictionless MarketingWelcome to Frictionless Marketing, a new show from Lippe Taylor that feature a series of corporate and creative conversations with CCOs, CMOs, and other executive marketing leaders to discuss today's best-in-class marketing campaigns and frictionless frameworks to help build your brand in an era where advertising is no longer the answer, including behind-the-scenes stories and expert insights to help marketing decision-makers prepare for a future where the consumer rules.2018-08-0500 min
Damn Good BrandsKeys to Launching a Startup and Securing Multi-Million Dollar Funding with Insticator’s Zack DugowIn this podcast, we talk about the startup founder’s journey from idea to major funding and all the trials, tribulations, and iterations in between, including quintessential books, tools, and mindsets for launching a successful startup. We also get into the state of the world of digital ad buying and why it was so ripe for Instigator's disruption.-----Produced by Simpler Media2018-04-1825 min
Damn Good BrandsInside the Webby’s - All That’s Relevant, Cool, and Award Worthy on the InternetClaire Graves is Managing Director of The Webby Awards; the prestigious annual event that awards excellence on the Internet. The Webby’s are presented by The International Academy of Digital Arts and Sciences, a judging body composed of over two thousand industry experts and technology innovators.-----Produced by Simpler Media2018-03-0133 min
Damn Good BrandsVirtual Reality’s Promising Future for Media and Brands with Framestore’s Christine CattanoChristine Cattano is the Global Head of VR & Executive Producer at Framestore where she’s front and center in the development of VR/AR content. Christine has produced and launched a series of award-winning VR experiences including: HBO's Game of Thrones "Ascend the Wall"Paramount's InterstellarMarvel's AvengersMerrell's "Trailscape"Volvo's "Volvo Reality"Marriott Hotels "The Teleporter" and "VR Postcards"-----Produced by Simpler Media2018-02-1542 min
Damn Good BrandsGamechanging PR Stunts - Fun, Daring, Oftentimes-Hilarious Case Studies with Chris KoolurisChris Kooluris is a creative media specialist and disruptive marketer. Chris has worked across many major brands including Budweiser, Dove, Tropicana, General Motors, NFL, Smirnoff, Microsoft, Macy’s, and Nestle. His unique approach to PR effortlessly blends pop culture relevance with humor and well-executed stunts that delight demographics and thrill clients. His work history involves such celebrities as Axl Rose, Meghan Fox, Donna Summers, and many more.-----Produced by Simpler Media2018-02-0844 min
Get the DownloadInterview with Susan Bratton about Talk Show TipsSusan Bratton, CEO of Personal Life Media, shares her tips for conducting great interviews. The educational series is available at www.talkshowtips.com. Find Susan at www.personallifemedia.com. Interview by Matthew Snodgrass, Secretary for the ADM and SVP, Digital Marketing at Lippe Taylor.http://www.downloadablemedia.org/http://www.mattsnod.comhttp://www.lippetaylor.com2009-07-201h 03Get the DownloadInterview with Rich Cleland from the FTC and Paul Vogelzang from the MommyCastPaul Cleland, Assistant Director of the Division of Advertising Practices for the the FTC, and Paul Vogelzang, producer of the MommyCast, discuss the FTC's new guidelines for disclosure in new media and how it will affect bloggers and podcasters. Interview hosted by Matthew Snodgrass, Secretary for the ADM and SVP, Lippe Taylor.http://www.downloadablemedia.org/http://ftc.gov/bcp/bcpap.shtmhttp://www.mommycast.com/http://www.mattsnod.comhttp://www.lippetaylor.com2009-07-1622 minGet the DownloadInterview with Tim Bourquin and Rick CalvertMatthew Snodgrass from ADM and Lippe Taylor interviews both Tim Bourquin of TNC New Media and Rick Calvert of Blog World Expo about the sale of Tim’s New Media Expo to Rick’s Blog World Expo. Separately, the two conventions were delivering a wide array of content and attendees. As the scope of the two shows started to overlap, Tim and Rick realized that the community would be better served by a single – and greater – convention. You can find out more about the combined show at http://www.blogworldexpo.com. We also get Tim and Rick's thoughts on social media to...2009-01-0555 minGet the DownloadInterview with Scott Monty, Ford Motor CompanyMatthew Snodgrass from ADM and Lippe Taylor interviews Scott Monty, head of social media for Ford Motor Company. Scott, formerly with Crayon, joined Ford just eight months ago at a tumultuous time for both Ford and the U.S. auto industry in general. News and rumors are flying around the Web about the auto industries’ tough financial times, but Scott is finding a way to manage the mayhem and create real conversations about what Ford is doing in a time of crisis.
You can follow Scott (@scottmonty) or Matt (@mattsnod) on Twitter.
The Ford Story - http://thefordstory.com
Ford Di...2008-12-161h 03