Shows
LiquidicastFan Engagement, Sports Digitalization and Marketing with Alex Muehl of Borussia Dortmund | Ep. 25Alexander Mühl, Director Marketing and Digitalization at Borussia Dortmund was our very honored guest on the Liquidicast recently and guys, it was a great one.
It was a fantastic conversation filled with sports and business insights and Alex provided us with an awesome peak behind the curtain.
Topics included:
2:27-How did Alex end up at BVB
12:28-How sports is the connector of people globally
18:10-Sports marketing and funnel awareness
24:19-How to reach fans, engage with them, and make it organic
37:30-Younger Audiences and fan journey changes
41:50-User research and understanding the interest of your fan base
48:50-How does A...2023-06-021h 20LiquidicastSports betting reimagined with Neil Zhang of Frontrunner | Ep. 24Neil Zhang is the CEO and founder of Frontrunner, the first zero gas fee, decentralized sports prediction market built on blockchain.
Neil Zhang jumped on the Liquidicast this week to talk about his origin story with Frontrunner, the web3 sports betting landscape, regulatory hurdles, and much more.
This was a cool episode as Neil brings some really top notch insights into both prediction markets as well as blockchain. Neil was extremely knowledgable about the industry and should be a mainstay in the industry for years to come.
About Frontrunner
Frontrunner is a decentralized sports prediction market where users can buy...2023-03-2342 minLiquidicastA Chat with Nikola Sokolov, Co-Founder of Influencers.Club | Ep. 23We were thrilled to invite Nikola Sokolov onto the Liquidicast who is one of the Co-Founders of Influencers Club, a leading influencer marketing agency that specializes in matching web3 brands with high end influencers.
In this chat, we talk about influencer marketing, content creation, and advise to creators looking to succeed in the creator economy.
Nikola brings valuable insights from his time working with various top brands and had leveraged his creator economy newsletter into a successful agency.
Nikola on Social
LinkedIn | I...2023-03-2059 minLiquidicastCreating a Brand and Voice - Ask a Creator EconomistHey guys,
We recently launched a new podcast titled: Ask a Creator Economist, where Ron, Thomas, and Jonas gather and answer the questions of aspiring creators.
We figured we'd publish episode 1 here on the Liquidicast to share it with your all.
You can find the Ask a Creator Economist here
Or find it on YouTube here
Try Unyfy to build a web3 community today!
With Unyfy, you can launch your own web3 application that fans will love. You can easily launch and distribute your own creator token, c...2023-03-171h 00LiquidicastGoing Digital: Why are GenZ Viewership Habits Changing? | Ep. 22This episode of the Liquidicast, hosted by Ron, Thomas, and Jonas, dives into topics surrounding GenZ content viewing habits and we talk about the World Cup, influencers, and more.
A lot of these topics emerge from Thomas' recent white paper titled: Transforming Sports for the Digital Entertainment Age which explains how sports organizations can build successful digital products by examining the behavior of GenZ audiences.
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And subscribe on Apple Podcasts, Spotify, Google Podcast, Anchor, or wherever you listen to your favorite podcasts.2022-12-1552 minLiquidicastTalking Shop: Regulations, NFT Royalties, and Our NFT Bridge | Ep. 21This episode of the Liquidicast, hosted by Ron, Thomas, and Jonas, is centered around the idea of interoperability, regulatory hurdles, and a few other topics within the attention economy in web3
From around the 8-minute mark, we get into NFT regulations and a chat about securities. We then get back to some more interesting stuff around the 23-minute mark.
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Things...2022-11-1440 minLiquidicastThe Evolution of Web3 in Sports with Smit Bajaj | Ep. 20This episode of the Liquidicast features Thomas, Ron, and our guest Smit Bajaj, a thought leader, and writer who sits at the intersection of sports and web3.
In this episode, we dive into themes ranging from NBA Top Shot, NFTs, DAOs, and fantasy sports to web3 consulting for sports brands.
Smit owns a newsletter that we highly recommend following titled: The Web's 3-Pointer. He also introduced us to a project he is involved with called Krause House, a sports-focused DAO whose goal is to purchase a stake in an NBA team.
Subscribe to ou...2022-10-1050 minLiquidicastDigitale Transformation des Sports mit Philipp Klotz | Ep. 19 (German)In den letzten 10+ Jahren hat die digitale Transformation der Sportbranche begonnen und ist immer noch in vollem Gange. Mit Philipp Klotz haben wir einen Gast im Liquidicast, der die Entwicklung in seiner Zeit beim Sponsors Verlag hautnah verfolgt hat und der nun mit seiner neuen Unternehmung TS Transform Sports mittendrin.
Im Podcast sprechen wir unter anderem über das Innovators Dilemma im Sport, werfen den Blick zurück darauf, wie das Web 2.0 im Sport Fuß gefasst hat und schauen nach vorne, um über die Zukunft von web3 im Sport zu diskutieren.
Melde dich zu uns...2022-10-051h 06LiquidicastThe Bridge Between Live Sports and Web3 | Ep. 18This episode of the Liquidicast, hosted by Ron, Thomas, and Jonas, covers some exciting topics related to live sports and web3 like redeemable NFTs, live event NFTs, and the concept of gamification within live sports and digital.
We are sorry for the long pause between uploads but we are getting it going again.
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And subscribe on Apple Podcasts, Spotify, Google Podcast, Anchor, or wherever you listen to your favorite podcasts.
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Things we mentioned in this episode:
2022-09-0237 min
LiquidicastThe Melding of Sports and Technology with Rohn Malhotra of SportTechX | Ep. 17This episode of the Liquidicast features Thomas, Ron, and our awesome guest, Rohn Malhotra, one of the co-founders of SportTechX, a leading source for data & insights about SportsTech startups and the surrounding ecosystem.
This podcast is all about the merging of two often times conflicting sectors: Sports and Technology.
We talk about emerging trends in sports tech, how analytics and data gathering are used with the likes of Kevin DeBruyne and Memphis Depay, and more.
Then, as per usual, we shift toward Web3, NFTs, and a lot more.
Subscribe to our ne...2022-06-2758 minLiquidicastNFTs for Marketers, the Media and Web 3 Shortcomings with Fernando Mexía | Ep. 16We are joined by Fernando Mexía, Senior Director Digital Entertainment at Univision and avid web3 writer.
We discuss what marketers and media companies are up to in the NFT space and web3 more broadly - and why they ought to take a more strategic approach than they currently do. Then we get into what web3 has to do in order to get to #massadoption, including proposing that wallets shouldn't be called wallets. Lastly, Fernando offers his take on what the biggest shortcomings of the web3 space today are.
And in case you wonder: we los...2022-05-3154 minLiquidicastOwn your Audience, Own your Money | Ep. 15This episode of the Liquidicast features just Ron and Thomas and they decide to talk a little about growth strategies for digital creators.
The prevailing theme of this sweet cast is about "Owning your audience, owning your money," which is the general sentiment that once you can surpass platform reliance, you are in full control.
We cover other themes like owning an audience, platform risk, and other models for owning your audience.
We then shout out our platform, LT Fan Platform as an alternative and new type of platform ownership.
Subscribe to...2022-04-0635 min
LiquidicastGeo-NFTs and Nostalgia on the Blockchain with Jun Loayza | Ep. 14This episode of the Liquidicast features Ron, Thomas, and the powerful Jun Loayza.
Jun is one of the founders of Metablox, a Web3 platform where users can own representations of real-world places as an NFT.
Jun believes that memories are vital to mankind and giving people a way to anchor them to real-world locations is an important goal Metablox is looking to achieve.
In this episode, Jun explains his background, what Metablox is all about, and then we chat about the metaverse, the future of NFTs, gamification, and how Ron struggles to reduce...2022-03-1154 minLiquidicastMicrotransactions, tokenwalls, and NFTs. Ep. 13This episode of the Liquidicast features Ron, Thomas, and Jonas - 3 members of the Liquiditeam as they dive into microtransactions, tokenwalls (as opposed to paywalls), and how NFTs plays a part.
From Activision Blizzard generating 60%+ of their revenue from microtransactions to Jonas looking to monetize his elbow when he was an extra in the last Marvel movie, this pod is a great introduction to microtransactions and tokenwalls.
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Subscribe to our newsletter to get these episodes + more cool stuff
And subscribe on Apple Podcasts, Spotify, Google Podcast, Anchor, or wherever you...2022-02-2840 minLiquidicastNFT Land: The Theme Park of Tomorrow. Ep. 12This episode of the Liquidicast features Ron, Thomas, and Jonas - 3 members of the Liquiditeam as they discuss some growing trends with current NFT projects, web3, and the future of NFTs.
As one of our best episodes yet, this one is packed with great insights, laughs, and good conversation.
You can find the video version here: https://www.youtube.com/watch?v=LaQTGtasPtw
Subscribe to our newsletter to get these episodes + more cool stuff
And subscribe on Apple Podcasts, Spotify, Google Podcast...2022-01-2847 minLiquidicastWeb3 Simplified with Ron, Thomas, and JonasThis episode of the Liquidicast features Ron, Thomas, and Jonas - 3 members of the Liquiditeam as they simplify Web3, explain the benefits for creators and brands and then open up the can of worms that is the metaverse.
Don't miss this conversation as it is a great introduction to Web3.
Ron’s LinkedIn: https://www.linkedin.com/in/ronjaradat/
Thomas’ LinkedIn: https://www.linkedin.com/in/thomaseuler/
Jonas' LinkedIn: https://www.linkedin.com/in/jonas-rubel-7abbb0158/
Find us at Liquiditeam
Subscribe to the newsletter to get these epis...2021-12-1436 min
Liquidicast10 - NFTs 2.0? A chat about the past, present, and future of NFTsThis episode of the Liquidicast features Ron, Thomas, and Jonas - 3 members of the Liquiditeam as they break down the past, present, and future of NFTs.
They then talk about the recent product announcement within LT Fan Platform: Utility NFTs.
The feature allows platform operators to create and mint NFTs with just a few clicks. The rub is that these NFTs are interactive.
Don't miss this conversation as it includes some interesting insights into the NFT craze of today and where they think it's headed.
Ron’s LinkedIn: https://www.linkedin.com...2021-10-0328 minLiquidicastLiquidicast 09 – mit Didi Beiersdorfer, Kris und HendrikIn der bereits neunten Ausgabe des Liquidicasts sprechen Kristijan Juric und Hendrik Hoppenworth gemeinsam mit ihrem Gast Didi Beiersdorfer (ehemals Hamburger SV, Zenit St. Petersburg, uvm.) über seine Karriere nach der Karriere, die Herausforderungen, denen der Fußball gegenübersteht, und welche Chancen sich für den Profisport durch neue Technologien ergeben.
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Kris' LinkedIn: https://www.linkedin.com/in/kristijan-juric-2484251b6/
Hendrik's LinkedIn: https://www.linkedin.com/in/hendrik-hoppenworth-852735105/
Find us at Liquiditeam
Subscribe to the newsletter to get these episodes + more cool stuff
Subscribe on Appl...2021-09-1643 minLiquidicastLiquidicast 08 - A new approach to Digital Sponsorships in UnyfyThis episode of the Liquidicast features Ron, Thomas, and Jonas - 3 members of the Liquiditeam as they talk about digital sponsorships in the world of sports.
From performance vs brand marketing to digital attribution, the gang talks about how we are creating a toolkit for teams, athletes, and brands to better activate sponsorships using sponsored tokens.
Natively available in Unyfy, this feature represents an exciting new iteration of digital sponsoring.
Ron’s LinkedIn: https://www.linkedin.com/in/ronjaradat/
Thomas’ LinkedIn: https://www.linkedin.com/in/thomaseuler/
Jonas' LinkedIn: https...2021-09-0936 minLiquidicastLiquidicast 07 - Breaking down sports branding with Michael Browning of Fox EllisIn this episode of the Liquidicast, Thomas and Ron are joined by Michael Browning, the co-founder and managing director at Fox Ellis Agency, a sports marketing and advertising agency based out of the Greater Boston area that is finding exciting ways to leverage blockchain technology with their impressive roster of athletes.
In the episode, we touch on sports marketing and branding, personal athlete branding, and some of the challenges for young athletes, then we talk about what different sports are doing effectively and we share our thoughts on the future of sports marketing.
Ron’s Li...2021-08-1744 minLiquidicast06 - NFTs in Sports with Paul Reed, VP of Marketing at Medium RareIn this episode of the Liquidicast, we got to talk to Paul Reed, who is the Vice President of Marketing at Medium Rare, the exciting company that helped launch the Rob Gronkowski and Golden State Warriors NFTs.
Paul brings some interesting and extensive experience from his work with various EDM events and their transition into blockchain and NFTs has taken the sports industry by storm.
In the episode, we cover:
Medium Rare’s story, who they work with, and where they are headed
live events as a branding/marketing tool for athletes/teams/etc
bl...2021-08-0237 minLiquidicast05 - A chat with sports media veteran and NFT godfather, John HaegeleIn this episode, Ron and Thomas are joined by John Haegele, a sports and broadcasting veteran. Early in his career, he worked with Mark Cuban on his first project, Broadcast.com which was then acquired by Yahoo where he then spent more time working on Yahoo! Sports. Over the years he was involved with various other sports media companies, culminating in his own boutique consulting and advisory firm.
We touch on John’s early days and the general landscape of broadcasting and sports media, the nature of sponsorships, and media rights. We then shimmy over and talk ab...2021-07-1556 minLiquidicast04 - mit Dirk Weyel von der FANZONE Media GmbHIn der fünften Folge des Liquidicasts haben wir das Vergnügen, Dirk Weyel (Co-Founder & CEO der FANZONE Media GmbH) willkommen heißen zu dürfen.
Dabei tauschen wir uns mit Dirk im Rahmen dieser Episode über die Themen Digital Collectibles, NFTs und viele weitere Aspekte der Blockchain-Technologie, welche Einfluss auf den Profisport wie auch das Fan-Engagement nehmen, aus.
Wir wünschen euch viel Spaß beim Hören und sind natürlich, so wie immer, auf euer Feedback sehr gespannt!
Find us at Liquiditeam
Subscribe to the newsletter to get th...2021-06-2849 min
Liquidicast03 - Talking shop with ex-footballer and entrepreneur, Kathi KielIn der ersten deutschsprachigen Episode des Liquidicasts hatten Thomas Euler und Jonas Rubel Katharina Kiel, ehemalige Mittelfeldspielerin der TSG Hoffenheim und seit ihrem Karriereende erfolgreiche Entrepreneurin, zu Gast.
Im Rahmen des Gesprächs wurde sich über die (damals noch hochaktuelle) Super League sowie die Zukunft des Fußballs unterhalten.
Wie kann der Volkssport Numero Uno junge Zielgruppen erreichen? Welche Rolle spielt der Frauenfußball dabei? In der heutigen Folge erfahrt ihr mehr!
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In the first German-language episode of Liquidicast, Thomas Euler and Jonas Rubel welcomed Katharina Kiel, former TSG Hoffenheim midf...2021-06-0853 min
Liquidicast02 - Who is Liquiditeam? - with Ron, Thomas, and JonasHey fans, happy to bring you episode 2 of the Liquiditeam 'Liquidicast'. This episode, while backtracking slightly, is a casual conversation and intended to be a snapshot of our company on a more personal level.
Ron, Thomas, and Jonas meet up and talk about:
The genesis of Liquiditeam and how we got into the blockchain/sports sector
A general introduction to our product and what we are building
How we differ from other blockchain projects
European startups and how we are customer-centric
Recurring themes and challenges from our sales calls
Ron’s LinkedIn: htt...2021-06-0141 minLiquidicast01 - eSports digital business models with Ron and ThomasWelcome to the Liquidicast Huddle, presented by Liquiditeam. Today's (and our first) episode, hosted by Thomas Euler and Ron Jaradat dives into the mechanics of eSports digital business models. We have a quick chat about how both the sport and the users are digitally-native, and compare it to some of the other industries and sports.
About us
Liquiditeam provides technology and services at the forefront of tokenization in the sports industry. Our solution combines fan engagement and financing, cutting-edge technology, industry experience, and a great passion for sports.
2021-03-3136 min