Lisa Laporte - Podcast Details

Shows

This Week in Tech (Video)I'm Monitoring the Situation - Meta's Horizon Worlds Stays Alive Against The Odds Elon Musk faces a multi-billion dollar verdict after a California jury finds his tweets misled Twitter shareholders, raising the stakes for tech CEOs with unchecked social media influence. Plus, CBS kills its legendary radio news service while podcasting explodes, signaling a dramatic shift in how America consumes, trusts, and pays for news. CBS News Shutters Radio Service After Nearly a Century A US appeals court puts on hold an earlier ruling that had blocked Perplexity from using its agentic shopping tool to shop on Amazon's marketplace FBI is buying location data to track US citizens, director confirms The 49...

2026-03-232h 21

This Week in Tech (Audio)I'm Monitoring the Situation - Meta's Horizon Worlds Stays Alive Against The Odds Elon Musk faces a multi-billion dollar verdict after a California jury finds his tweets misled Twitter shareholders, raising the stakes for tech CEOs with unchecked social media influence. Plus, CBS kills its legendary radio news service while podcasting explodes, signaling a dramatic shift in how America consumes, trusts, and pays for news. CBS News Shutters Radio Service After Nearly a Century A US appeals court puts on hold an earlier ruling that had blocked Perplexity from using its agentic shopping tool to shop on Amazon's marketplace FBI is buying location data to track US citizens, director confirms The 49...

2026-03-232h 21

All TWiT.tv Shows (Audio)This Week in Tech 1076: I'm Monitoring the Situation Elon Musk faces a multi-billion dollar verdict after a California jury finds his tweets misled Twitter shareholders, raising the stakes for tech CEOs with unchecked social media influence. Plus, CBS kills its legendary radio news service while podcasting explodes, signaling a dramatic shift in how America consumes, trusts, and pays for news. CBS News Shutters Radio Service After Nearly a Century A US appeals court puts on hold an earlier ruling that had blocked Perplexity from using its agentic shopping tool to shop on Amazon's marketplace FBI is buying location data to track US citizens, director confirms The 49...

2026-03-232h 21

All TWiT.tv Shows (Video)This Week in Tech 1076: I'm Monitoring the Situation Elon Musk faces a multi-billion dollar verdict after a California jury finds his tweets misled Twitter shareholders, raising the stakes for tech CEOs with unchecked social media influence. Plus, CBS kills its legendary radio news service while podcasting explodes, signaling a dramatic shift in how America consumes, trusts, and pays for news. CBS News Shutters Radio Service After Nearly a Century A US appeals court puts on hold an earlier ruling that had blocked Perplexity from using its agentic shopping tool to shop on Amazon's marketplace FBI is buying location data to track US citizens, director confirms The 49...

2026-03-232h 21

Total Leo (Audio)This Week in Tech 1076: I'm Monitoring the Situation Elon Musk faces a multi-billion dollar verdict after a California jury finds his tweets misled Twitter shareholders, raising the stakes for tech CEOs with unchecked social media influence. Plus, CBS kills its legendary radio news service while podcasting explodes, signaling a dramatic shift in how America consumes, trusts, and pays for news. CBS News Shutters Radio Service After Nearly a Century A US appeals court puts on hold an earlier ruling that had blocked Perplexity from using its agentic shopping tool to shop on Amazon's marketplace FBI is buying location data to track US citizens, director confirms The 49...

2026-03-232h 21

Total Leo (Video)This Week in Tech 1076: I'm Monitoring the Situation Elon Musk faces a multi-billion dollar verdict after a California jury finds his tweets misled Twitter shareholders, raising the stakes for tech CEOs with unchecked social media influence. Plus, CBS kills its legendary radio news service while podcasting explodes, signaling a dramatic shift in how America consumes, trusts, and pays for news. CBS News Shutters Radio Service After Nearly a Century A US appeals court puts on hold an earlier ruling that had blocked Perplexity from using its agentic shopping tool to shop on Amazon's marketplace FBI is buying location data to track US citizens, director confirms The 49...

2026-03-232h 21

Host-Read Ads (Audio)TWiT.tv's Podcast Advertising Minimum is $20K per Quarter & This is Just the Starting Point - The Psychology Behind Premium Podcast Advertising TWiT.tv CEO Lisa Laporte pulls back the curtain on one of the most frequently asked questions from potential advertisers: Why does TWiT maintain a $20,000 quarterly minimum for advertising partnerships? Lisa breaks down the strategic reasoning behind this policy and explains why it's actually designed to benefit both brands and the TWiT audience. Interested in Advertising with TWiT.tv? 🔗 Visit: https://twit.tv/advertise 📧 Contact Lisa: lisa@twit.tv Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this e...

2025-07-0303 min

Host-Read Ads (Audio)How to Successfully Track Your Podcast Campaign - Ad Tech is a MUST! TWiT CEO Lisa Laporte reveals the shocking truth about podcast advertising measurement: 80% of actual engagement goes untracked without proper attribution tools. Learn the four essential strategies every advertiser needs to successfully measure podcast campaign performance, from pixel-based tracking to post-purchase surveys. Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

2025-06-0504 min

Host-Read Ads (Audio)TWiT.tv's Diverse Sponsorship Offerings - Host-Read vs. Producer-Read and Why It Matters to You TWiT.tv CEO Lisa Laporte breaks down TWiT.tv's current four-tier advertising model—from host-read interstitial and billboard ads that remain in perpetuity, to dynamic ad insertion through Libsyn, plus Spotify and YouTube. Lisa explains the difference between host-approved vs. producer-read ads, and why diversifying revenue streams became essential for TWiT's survival and growth in the modern podcasting landscape. Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

2025-05-2303 min

Host-Read Ads (Audio)Brands if You Want Amazing Host-Read Ads Then Partner Directly With TWiT.tv - Skip the Agency TWiT.tv just hit a major milestone—20 years of tech podcasting—and CEO Lisa Laporte is here to share the insider secrets behind 18 years of successful ad partnerships. In this episode of Host-Read Ads, Lisa breaks down why buying host-read ads directly from TWiT delivers better results for brands. With our hands-on boutique approach, Lisa explains how TWiT turns advertisers into partners—and why agencies simply can't compete with the network's intimate knowledge of its audience. Interested in advertising on TWiT.tv? Reach out to partner@twit.tv and start a conversation about your growth goals. Host...

2025-04-1703 min

Host-Read Ads (Audio)2025 TWiT.tv Audience Metrics - Why TWiT's Host-Read Ads Outperform Industry Standards In this episode of Host-Read Ads, Lisa Laporte, CEO of TWiT.tv, shares the latest audience metrics from their annual survey. With over 8,000 responses, Lisa reveals 10 key insights about the TWiT audience that demonstrate why the network delivers exceptional results for advertisers, particularly those in the tech and B2B space. Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

2025-03-2002 min

Host-Read Ads (Audio)Why TWiT.tv First-Tier Podcast Ads Stand Out - 5 Secrets to Successful Podcast Advertising In this episode, TWiT.tv CEO Lisa Laporte shares five compelling reasons why brands should partner with TWiT.tv for their podcast advertising needs: Audio and video formats for all shows, allowing hosts to deliver engaging, in-depth, and authentic host-read ads. Simulcasting on eight platforms, attracting 3,000 to 5,000 live viewers per episode and offering free brand exposure. Full-service continuity team providing comprehensive support for ad campaigns, including an onboarding call with hosts and brands. Proactive ad layering to ensure delivery of all paid impressions and bonus exposure for brands. Extensive benefits for direct partners, such as featuring on various...

2025-02-2103 min

Host-Read Ads (Audio)Stepping Into 2025 Upfronts - How We Help Brands Reach Tech Decision-Makers in 2025 In this episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte discusses the network's 2025 advertising opportunities and how brands can effectively reach TWiT's highly educated, tech-focused audience. Contact advertise@twit.tv to learn more. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

2024-10-1704 min

Podcast Perspectives Navigating the Evolution of Ads with TWiT.tv’s Lisa LaporteHow do you create a meaningful podcast advertising campaign in today's market?In this episode, I’m talking with Lisa, CEO of TWiT.tv. She's led the company for 16 years and has witnessed many ebbs and flows, especially when it comes to ad sales.Lisa and I talk about the range of podcast advertising options, her approach to sales partnerships, and how the pandemic continues to impact sales. She also shares the story of how she convinced her partner to start calling “netcasts” podcasts.You can find Lisa Laporte online. She's...

2024-09-0428 min

Host-Read Ads (Audio)How to Measure a Podcast Campaign Successfully - 5 ways to gauge success levels Join Lisa as she breaks down the benefits of podcast ad tech tools like Spotify ad analytics and Podscribe, providing a more comprehensive view of an ad's performance. She also emphasizes the importance of diversifying your advertising channels to ensure multiple touchpoints for converting listeners into loyal customers. This episode offers practical strategies for setting realistic expectations, understanding ad impressions, and analyzing landing page visits or offer code metrics. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

2024-08-0806 min

Host-Read Ads (Audio)TWiT Diversifies Its Advertising Opportunities - Reach Tech-Savvy Audiences Lisa Laporte highlights the TWiT.tv's diverse partnership offerings. From exclusive dynamic insertion audio ads through Libsyn Ads to direct partnerships with host-read ads and a comprehensive "goodie bag" of benefits, TWiT.tv has something for every brand looking to reach a highly engaged tech audience. Reach out to our team at advertise@twit.tv to discuss your growth goals and let them help you take your brand to the next level! Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

2024-07-2603 min

Host-Read Ads (Audio)Brands Should Work Directly With Us at TWiT.tv - The key advantages of direct collaboration Lisa outlines four compelling reasons for brands to buy direct. Learn about the importance of implementing ad tech, landing a better deal, receiving script recommendations, and securing the right customers. Find out how TWiT can help you achieve your growth goals and campaign objectives. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

2024-05-3001 min

Host-Read Ads (Audio)Why You Should Include Podcast Advertising in Your Marketing Budget - Amplifying Your Marketing Message How these unique podcast advertisements can serve as the perfect complement to a brand's existing marketing strategies, amplifying the reach and impact of the intended message. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

2024-05-2302 min

Host-Read Ads (Audio)It Takes More Than Ad Tech to Measure Podcasts - Crafting Effective Podcast Advertising Campaigns Lisa Laporte pulls back the curtain on why ad tech's flashy numbers and algorithms can lead brands astray if they're not paired with a deeper understanding of a podcast's unique audience and content. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

2024-05-1602 min

Host-Read Ads (Audio)TWiT.tv Now Offers Host-Read DAI Ads with Libsyn Ads - Explaining TWiT's partnership with Libsyn In this episode, Lisa discusses the recent collaboration with Libsyn Ads. With this partnership, TWiT's eight public shows, including fan favorites like 'This Week in Tech' and 'MacBreak Weekly', have opened up a new realm of possibilities for brands to connect with the network's dedicated audience through dynamically inserted, host-read ads. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

2024-05-0201 min

Host-Read Ads (Audio)TWiT.tv Ads Always Exceed The Contracted 60 Second Ad Read - Five requirements to introduce brands Lisa explains why storytelling and personal endorsements are key, and how TWiT gives hosts the creative license to turn ad spots into in-depth introductions that listeners trust. She emphasizes the importance of relevance, personalized endorsements, and the freedom given to hosts to go beyond the typical 60-second ad slot. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

2024-04-2502 min

Host-Read Ads (Audio)Podcast Ad Copy Must Have a Compelling CTA - Make the Call to Action Stand Out! In a market overflowing with audio content, Lisa breaks down how direct response brands can deploy calls to action that not only grab attention but also foster trust and brand recall. It's about the intricate dance of balancing a unique brand identity with a generous offer that listeners can't ignore—without giving away the store. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

2024-04-1802 min

Host-Read Ads (Audio)Top 5 Ways You Can Support Your Favorite Podcasts/Podcast Networks - Keeping Your Favorite Podcasts Alive and Kicking Embracing the spirit of community that's at the heart of podcasting, this episode emphasizes the power of word-of-mouth recommendations and the simple yet significant acts of resharing content on social platforms. Your active participation contributes to the thriving ecosystem of independent content creators. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

2024-04-1102 min

Host-Read Ads (Audio)What It Takes to Measure a Podcast Campaign - Gauging the success and impact of ads Have you ever launched a podcast ad campaign only to find yourself in the dark about its performance and reach? In a landscape where instant results are often expected, Lisa underscores the importance of patience, explaining that podcast ads typically require up to eight weeks to achieve full impact due to the on-demand nature of audience listening habits. Listen for six valuable tips on measuring advertising success! Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

2024-04-0404 min

Host-Read Ads (Audio)TWiT Excels At Making Our Partner's Ads Stand Out - Comprehensive continuity, graphics, and more! Get the inside scoop on how the TWiT team expertly crafts partner ads that not only grab attention but also maintain it, turning casual listeners into loyal followers. Lisa shares TWiT's winning strategy, involving a mix of compelling copywriting, eye-catching graphics, and top-notch production techniques that ensure every ad not only shines but also aligns perfectly with the tech-savvy audience's expectations. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

2024-03-2801 min

Host-Read Ads (Audio)We Embed Our Ads = Overdelivery For Brands - Brands' Ads in Perpetuity Lisa shares the successful approach of embedding ads within content, ensuring that they live on long after their initial run. This provides a lasting impact for brands, granting them what Lisa calls a "residual bonus" – a concept that continues to offer benefits well beyond the expected timeframe of an ad campaign. This aligns with TWiT's desire to have brands feel great about advertising on the network's shows. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

2024-03-0702 min

Host-Read Ads (Audio)Why We Vet Brands - The Five Pillars of Advertising Triumph with TWiT.tv Insights Join Lisa as she lists the five pivotal guidelines that have propelled our brand partnerships to new heights. Learn how rigorous vetting and an unwavering dedication to adding value to our listeners' lives have set the stage for these significant gains in audience purchases. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

2024-02-2901 min

Host-Read Ads (Audio)2024 TWiT Audience Metrics - Inside the Minds of Tech Podcast Fans Lisa lists the results of the annual TWiT audience survey, which offers an authentic glimpse into the lives and habits of the network's audience. From their educational accomplishments to the furry friends they come home to, these metrics are more than just percentages. Discover what makes TWiT's community stand out as they remain committed to tech podcasts and, in many ways, influence the technology sector. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

2024-02-2302 min

Host-Read Ads (Audio)It Takes 8 Weeks for a Podcast Ad to Blossom - Why Podcast Ads Take Time To Work On the latest episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte lays out why brands need to adjust their expectations around podcast advertising in order to find success. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

2024-02-1602 min

Host-Read Ads (Audio)TWiT's Goodie Bag for Direct Brands - Believe in the Power of Partnerships Hear insider knowledge on the transformative power of host-read ads, social media buzz, and the unique advantages of audio-visual content. Lisa unveils the meticulous preparations that go into crafting campaigns that aren't just heard but felt, ensuring that every collaboration is steeped in authenticity and aligned with listener values. Lisa's insights offer a roadmap to creating partnerships that don't just exist but thrive. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

2024-02-0803 min

Host-Read Ads (Audio)TWiT's Partnership Process Overview - The Anatomy of a Successful Podcast Ad Campaign Step into the world of tailored podcast advertising as Lisa shares the stages from the initial exploratory call to the crucial onboarding session. This episode highlights the patient and meticulous crafting of campaigns that resonate with listeners. From offer codes to landing pages, and the importance of a post-purchase survey – Lisa outlines why a slow bloom leads to a stunning flourish in listener engagement and campaign effectiveness. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

2024-02-0107 min

Host-Read Ads (Audio)Brands - Do Not Talk Yourself Into A Downturn in 2024 - Conquering Economic Fear This episode peels back the layers of media executives' recession fears in 2023 and explores how those anxieties almost manifested into reality. Amidst the remnants of the pandemic's disruption, maintaining brand visibility has never been more crucial. Lisa delves into market resilience and the importance of advertising through genuine avenues such as host-read podcast ads for building trust and ensuring a robust comeback. Tune in to hear why it's important to secure your brand's place at the forefront when the economy bounces back. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv...

2024-01-2502 min

Host-Read Ads (Audio)Brands Should Listen to Our Advice on Ad Copy - 5 crucial things for an effective Ad copy Tear down the barriers between a good campaign and a great one, exploring five essential elements that every brand must integrate to captivate listeners. Learn about a compelling call to action, the credibility customer testimonials bring, and the irreplaceable power of a host's personal endorsement. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

2024-01-1903 min

Host-Read Ads (Audio)TWiT.tv and Our Host-Read Ads - The Art of Trustworthy Tech Advertisements Have you ever wondered what makes you press that "buy now" button after hearing a podcast ad? Lisa Laporte explains the powerful impact of host-read ads within the tech podcasting landscape. This episode sheds light on how TWiT hosts maintain trust with their listeners through rigorous vetting of advertisers and a steadfast commitment to their interests. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

2024-01-1203 min

Host-Read Ads (Audio)Brands, You Must Advertise to Grow - Unlocking Brand Longevity and Market Influence with Lisa Laporte In this episode of Host-Read Ads, Lisa Laporte emphasizes why brands should continue advertising even during tough economic times, outlining five tips for growing your brand. Are you a potential sponsor looking to grow your brand in 2024? Reach out to our sales team at advertise@twit.tv and start a conversation about partnership opportunities! Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

2024-01-0501 min

Host-Read Ads (Audio)Why TWiT.tv Values Partners Over Clients - The Power of Collaborative Sponsorships In this episode of Host-Read Ads, Lisa Laporte lays out why the TWiT.tv podcast network works with partners instead of simply clients when it comes to advertising and sponsorships. Are you a potential sponsor looking to grow your tech brand in 2024? Reach out to our sales team at advertise@twit.tv and start a conversation about partnership opportunities! Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

2023-12-2102 min

Host-Read Ads (Audio)Podcast Advertising is More Effective Than Other Forms of Media - The Rise of Authentic Voices in Advertising In the latest episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte breaks down exactly why host-read podcast ads resonate more than other forms of media advertising. She shares statistics revealing that podcast listeners strongly support brands that sponsor their favorite shows. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

2023-12-1502 min

Host-Read Ads (Audio)Decoding Podcast Campaign Success with Lisa Laporte - Measuring Podcast Campaign Success Join Lisa Laporte, CEO of TWiT.tv, as she provides essential insight into measuring podcast campaign success on their network. Lisa explores the importance of understanding the unique nature of their tech-savvy, privacy and security-focused audience. She offers her best advice for setting up custom landing pages or offer codes for the network, while cautioning that relying solely on these tools can result in an incomplete picture of campaign performance. Tune in to gain valuable insights into maximizing your podcast ad campaigns with TWiT. Host: Lisa Laporte Download or subscribe to this show at https...

2023-12-0803 min

Host-Read Ads (Audio)2023 Spotify Podcast Trends Report Overview - The Influence and Trust of Podcast Hosts In the latest episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte discusses insights from Spotify's 2023 podcast trends report, highlighting stats on the influence of hosts, growth of older audiences, the importance of authenticity for brands, and more, relating it all back to TWiT's own podcast ad experiences and audience. She advises brands interested in podcast advertising to leverage the intimate trust and influence hosts build with listeners by embracing authentic messaging. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

2023-11-3002 min

Host-Read Ads (Audio)The Value of Listening When Working With Partners - The Human Side of Advertising In this episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte speaks with Max Buschman, Senior Vice President of Partnerships, about building strong relationships with advertisers through active listening and understanding their goals. Host: Lisa Laporte Guest: Max Buschman Download or subscribe to this show at https://twit.tv/shows/host-read-ads

2023-11-1607 min

Host-Read Ads (Audio)Brands Don't Be Afraid To Test Podcasts Part 2 - Guide to Brand Growth in Podcasting In part two of their podcast advertising discussion, TWiT.tv CEO Lisa Laporte and VP of Partnerships Ryan Smith tackle strategies for brands already successfully advertising in podcasting to grow their campaigns. They provide tangible tips for sustaining growth while expanding reach by testing new relevant podcasts. Host: Lisa Laporte Guest: Ryan Smith Download or subscribe to this show at https://twit.tv/shows/host-read-ads

2023-11-0904 min

Host-Read Ads (Audio)Brands Don't Be Afraid To Test Podcasts Part 1 - Mastering Podcast Advertising In this episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte interviews VP of Partnerships Ryan Smith on strategies for brands new to podcast advertising to test the medium without fear. Ryan provides advice on ideal testing cadence, determining what works and doesn't through testing, and being open to unexpected audience demographic results. Host: Lisa Laporte Guest: Ryan Smith Download or subscribe to this show at https://twit.tv/shows/host-read-ads

2023-11-0208 min

Host-Read Ads (Audio)Host Trust & The Personal Endorsement Today I want to remind my audience about the power behind host-read ads and how including a personal endorsement, also known as a PE, increases traction for brands. Host-read content continues to be a proven strategy for seasoned ad buyers, because it's the best kind of influencer marketing — and that's supported by Nielsen research which found host-read ads lead to stronger lifts in key equity metrics, such as a 67% increase in brand affinity. In today's podcast landscape, Dynamic Ads have taken over- please do not believe all those agencies and networks who only sell DAs. As...

2023-10-2701 min

Host-Read Ads (Audio)Podcasting Advertising Requires Patience Part II I want to remind brands and agencies that podcasts are on demand and not everyone simulcasts. Podcast ads are not TV commercials or radio ads that are seen or heard immediately. Therefore, you need patience and a strong message when advertising on podcasts, AND you must implement ALL podcast tools to gauge traction properly. Reminder - in today's landscape, it's safe to say that it takes at least 12 touchpoints to turn a lead into a sale, and it's high time we all embrace this reality. The concept of "touchpoints" refers to the various interactions a potential customer...

2023-10-1303 min

Host-Read Ads (Audio)Podcasts Are No Longer Growing Last week, I mentioned that I will be covering more than podcast advertising and that TWiT has pivoted to a one-ad model because podcasts moved to this structure several years back, and we were trying to stay with what performs best for our partners. We finally caved as it became a constant struggle to explain why our approach was better and the one ad model is now in place. Today, I am going to cover the lack of growth in podcasting and how it impacts independent networks. The American podcast market has reached maturity, and the number...

2023-10-0603 min

Host-Read Ads (Audio)TWiT.tv Pivots to A One Ad Model It's been a year since I started my Host-Read Ads podcast, and soon, I will be bringing my pod to TWiT as I plan to include more about the podcasting industry as a whole and feature relevant guests who can help guide brands through podcast advertising. Today, I am going to talk about our decision to pivot our network from a two ad per advertiser per episode model to a one ad per advertiser per episode model. Here are the three reasons why we are making the change. Since 2020, Dynamic Ad Insertion (or DAI) exploded in...

2023-09-2903 min

Host-Read Ads (Audio)Podcast Networks Should Include Subscriptions I am going to divert from my typical format and provide podcasters and podcast networks with another option to be an ad-supported network.First, let me provide you with context - we were fully ad-supported when the pandemic hit in 2020, and we lost 60% of our advertisers in two weeks. We needed to pivot to survive and focus on what our audience wants. Podcast networks should be multi-dimensional to remain in the black, which means you are profitable and avoid struggling when advertising sales are down. Plus, with ad tech taking over podcasting - brands are demanding to get...

2023-09-2205 min

Host-Read Ads (Audio)Podcasting And The Explosion of Ad Tech I want to help podcasters and podcast networks navigate through the explosion of podcast ad tech. Ad tech has taken over podcasting, and everyone is touting that they have the holy grail in metrics. The sad thing is that podcast advertising is more than metrics. You need to be reaching the right audience, you must have a compelling CTA/offer, and post-purchase surveys are a must -along with trust and integrity. Ross Adams, CEO at Acast, said, "Podscribe's track record in delivering accurate and insightful attribution solutions - which are certified at the highest level - is...

2023-09-1504 min

TWiT Events (Audio)Podcast Movement 2023: It Pays to Podcast - How TWiT launched Club TWiT with Memberful At Podcast Movement 2023, Jen Matichuk of Memberful and Lisa Laporte of TWiT.tv give creators an inside look at how the long-running tech podcast network TWiT grew its community and revenue by partnering with Memberful. Lisa goes into the hesitations and benefits of launching a paid membership for an established podcast network and how losing 60% of advertisers in the pandemic led TWiT to try subscriptions to diversify revenue Launching simply with ad-free content and a Discord community avoids disrupting their ad-supported audience and starting with 1-2 membership tiers, focusing on delivering promised perks before expanding offerings She shares...

2023-09-1525 min

TWiT Events (Video)Podcast Movement 2023: It Pays to Podcast - How TWiT launched Club TWiT with Memberful At Podcast Movement 2023, Jen Matichuk of Memberful and Lisa Laporte of TWiT.tv give creators an inside look at how the long-running tech podcast network TWiT grew its community and revenue by partnering with Memberful. Lisa goes into the hesitations and benefits of launching a paid membership for an established podcast network and how losing 60% of advertisers in the pandemic led TWiT to try subscriptions to diversify revenue Launching simply with ad-free content and a Discord community avoids disrupting their ad-supported audience and starting with 1-2 membership tiers, focusing on delivering promised perks before expanding offerings She shares...

2023-09-1525 min

Host-Read Ads (Audio)Podcast Ad Copy - Part II Today I want to focus on podcast ad copy again, and if you missed part I, I highly recommend listening to it. Today I am going to give brands more ideas to consider when creating ad copy. According to Nielsen, host-read podcast ads drive strong brand recall and outperform voiced ads every time. It's been well documented that podcast audiences are among the most engaged there are, and much of that reflects the hosts. Purchase power is 50% higher with host-read ads. Here are three more tips when considering your brand's ad copy to stand out:

2023-09-0802 min

Host-Read Ads (Audio)Podcast Host-Read Ads Outperform Voice Talent Ads I started my podcast a year ago to educate brands on podcast ads and why our host-read ad format, which we have used since its inception, is the best and will always outperform all other podcast ad formats. According to Spotify, the earliest podcast sponsors understood the intimate nature of podcasting, making it an ideal medium for brands to connect with engaged listeners and support their advertising goals. Why? Because at the center of that connection is the podcast host, whose familiar voice listeners trust. As podcast advertising grew - host-read ads became advertisers preferred format. Now...

2023-09-0102 min

Host-Read Ads (Audio)Sales Tip - Listen, Learn and Practice Your Skills Today I want to provide you with another sales tip because I have been in podcast sales (well, I call them partnership sales) for over a decade, and I believe you must continue to expand your skills, practice your craft, and improve upon your knowledge daily. Here are four tips to level up and stay relevant in sales: Listen to podcasts that will elevate your selling skills - One recommendation I can make is "The Advanced Selling Podcast." I started listening to this podcast because it's short-format, Bill and Bryan have been in sales and coaching...

2023-08-2502 min

Host-Read Ads (Audio)More Reasons Why Brands Should Work Directly with Podcast Networks - Part II Two months ago I did a podcast about the reasons why brands should work directly with podcast networks and I realized I should do a series on this because there are so many reasons and saving money through buying smarter should be a priority for brands. Therefore, this is now part II and I will do as many as I feel necessary to educate brands in this space.First, let me remind you all that I have been in the podcasting industry since inception. I have worked with several brands, agencies, and consultants. I am open and honest...

2023-08-1804 min

Host-Read Ads (Audio)Podcast Ad Copy - Part I Here are three overview tips when considering your brand's CTA to stand out. Is your brand in a crowded space? Is there a standout competitor who has the market share? Brands need to be aware of their competition and decide whether to take on established clientele OR go after new business. It is essential to think about your strategy and identify who you want to target before looking for podcast networks to advertise with. Brands must determine who they want to reach - industry, job title, company size, etc. What sets your product/service apart from competitors...

2023-08-1103 min

Host-Read Ads (Audio)B2B Influencers Include TWiT.tv Today I want to talk about the rise of the B2B influencer. Brands have been partnering with influencers for years, promoting B2C products & services with great effectiveness. Today, brands are now focusing on influencers to promote B2B products/services. And here at TWiT.tv is one of the original B2B influencers. Brands know there are several ways to promote B2B that, include social media, content marketing, newsletters, email, paid search, organic search, and streaming TV/podcasts. You need multiple touchpoints to gain conversions, and B2B typically needs more touchpoints than B2...

2023-08-0402 min

Host-Read Ads (Audio)Setting Brands Expectations From Podcast Advertising - Part II Today I am going to continue from last week's Part I of Setting Brands Expectations from a podcast campaign. Please listen to it if you haven't already. The reason why I put emphasis on exploring what brands have done in marketing and what they are doing now IS to set goals and expectations from working with our network and how we are going to elevate the brand further with host-read ads on TWiT. In order to make a campaign successful, we need to know they are re-targeting the traffic we are sending to their website with Google...

2023-07-2802 min

New Media Show (Audio)Growing Audience with Lisa Laporte, CEO, TWIT.tv #549Lisa Laporte, CEO of TWIT.tv, and Rob Greenlee, Co-host of New Media Show, have a discussion about Video and Audio Podcasting and its history and where it is now, and where it is going. We also discuss the complex Podcast Advertising Market and YouTube Music with Podcasts that are video only and future support for Audio. Many other topics were discussed, like flying cars and other topics about This Week In Tech Network’s Club TWIT Subscription and Marketing strategies to grow podcast and YouTube audiences. Our guest, Lisa LaPorte, has been involved in the podcasting in...

2023-07-2400 min

New Media Show (Video)Growing Audience with Lisa Laporte, CEO, TWIT.tv #549Lisa Laporte, CEO of TWIT.tv, and Rob Greenlee, Co-host of New Media Show, have a discussion about Video and Audio Podcasting and its history and where it is now, and where it is going. We also discuss the complex Podcast Advertising Market and YouTube Music with Podcasts that are video only and future support for Audio. Many other topics were discussed, like flying cars and other topics about This Week In Tech Network’s Club TWIT Subscription and Marketing strategies to grow podcast and YouTube audiences. Our guest, Lisa LaPorte, has been involved in the podcasting in...

2023-07-2400 min

Host-Read Ads (Audio)Setting Brands Expectations From Podcast Advertising - Part I Today I am going to talk about why you must set brand expectations before starting a podcast campaign with them, and I am going to refer to this as Part 1 because there is a lot to cover, and I want to be sure I touch on all points. Therefore I am leaving it open, and this series will be as long as it needs to be. First, I want to remind everyone that podcasts have only been around for 20 years. No one has the exact number of active pods because people start and stop them all the...

2023-07-2103 min

Host-Read Ads (Audio)TWiT.tv Adds DAI Today I am going to talk about the addition of DAI, Dynamic Ad Insertion, to our network TWiT.tv and the difference between it and host-read ads. First, a little context. When the pandemic first hit in 2020, we lost 60% of our advertisers in two weeks. We quickly realized we were one-dimensional because we were an ad-supported network that only offered host-read ads. Since 2020 we have added DAI, which means dynamic ad insertion, and we allow Advertisecast to sell our residual open audio inventory. We also diversified our host-read ad inventory by allowing agencies to book...

2023-07-1402 min

Host-Read Ads (Audio)Brands Should Work Directly With Podcast Networks Having been in podcasting business for several years, brands would benefit more if they worked directly with podcast networks because networks know what it takes to be successful and agencies who buy across thousands of podcasts do not implement the tools you need for a successful campaign - hence they waste brand money, while networks know how to position brands properly on their network & they save brands money. Here are four reasons why brands should buy direct. Agencies do not implement ALL the tools to gauge podcast campaigns successfully - brands need to implement ad tech to gauge...

2023-07-0802 min

Host-Read Ads (Audio)Podcasting Advertising Requires Patience Having been in podcasting for 15 years, some agencies and brands do not understand that podcasting requires patience and you must be in for the long game to succeed. Here are three reasons why you need patience: Podcasts are on demand, and hardly anyone simulcasts. TWiT.tv has been simulcasting for years as we do all of our shows "live to tape," which means you can watch our shows while we are recording episodes, and we do not bill our advertisers for our live stream, meaning a fan may see an ad viewing our live stream and we do...

2023-06-3004 min

Host-Read Ads (Audio)TWiT.tv Audience Testimonials Last week I covered the importance of audience testimonials. Now I want to share what our fans say about our network. "I have purchased several items advertised on the TWiT network. I buy them because I trust Leo Laporte and his team's knowledge of the latest in technology. If Leo supports it, I know I can trust it." "I have bought and/or subscribed to a number of products and services over the years as a result of ads on TWiT network shows. The ads are thoughtfully done, and the trust the network has built with its...

2023-06-2302 min

Host-Read Ads (Audio)Audience Testimonials And Why They Matter At TWiT.tv Last week I covered the importance of building trust with your audience, and previously I have dived into sponsor testimonials. Today I want to focus on audience testimonials. Here are 3 reasons why they matter on our network. Being a tech podcast network, our number one focus is catering to our audience and delivering the best content and expertise that we possibly can to super-serve them. Because of this, 99% of our audience listens to every podcast episode they download from our network. They love our content and let us know with reviews, emails, tweets, etc., helping us...

2023-06-1601 min

Host-Read Ads (Audio)Trust And The TWiT.tv Audience When Leo Laporte, the founder of TWiT.tv established our podcast network in 2005 - he did so with his tech audience in mind. He chose to treat them with respect and full transparency and to deliver them the best tech news and analysis he could with other trusted expert hosts. When he decided to pivot and become ad-supported, he remained true to his original mission & applied the same attitude to sponsors. Here are 5 reasons why building trust with our audience has helped our sponsors. We vet ALL sponsors to ensure they have high integrity and trusted...

2023-06-0901 min

Host-Read Ads (Audio)Setting Podcast Advertising Expectations Having worked in the podcast industry for fifteen years at TWiT.tv, we provide brands with expectations when purchasing podcast advertising on our network. Brands need expertise if they are going to succeed in this space, and sales leaders need to communicate these four points to brands before signing IOs. Podcast ads are on demand, meaning they are recorded and then released to the public to download and listen to at their leisure. Brands must allow 8 weeks before gaining traction from one podcast ad. These are not radio, TV, or banner ads that people see immediately. Podcast ads...

2023-06-0202 min

Host-Read Ads (Audio)Best Practices For Brands When Buying Podcasts Having worked in the podcast industry for fifteen years at TWiT.tv and overseeing sales for most of it, I want to provide brands with an outline of best practices when advertising on podcasts because I have learned that all traditional ad agencies ignore them entirely - which is where brands lose. Brands need expertise if they are going to succeed in podcast advertising. I recommend taking it in-house and buying directly from podcast networks that understand how campaigns work. Here are four things you need to know about buying podcasts if you have already determined the...

2023-05-2604 min

Host-Read Ads (Audio)Podcast Advertising Effectiveness Having overseen podcast ad sales for over a decade, here at TWiT, we know how to properly implement podcast campaigns on our network. Here are the top four tools you should use to properly gauge your podcast campaigns. Use ad-tech, such as Podsights, Claritas, or Podscribe, to properly gauge attribution. These providers will include a tracking pixel in the podcast feed and a tracking pixel on your website. Then the ad tech company can track who downloaded a podcast episode with an ad in it, and they track that IP address for 60 days to see if they visited...

2023-05-1902 min

Host-Read Ads (Audio)Sales Tip - Communicate with the CMO and CSO To Maximize Campaign Results I have worked in all aspects of C-level positions over my 35+ year career with an emphasis in accounting, finance, growth, partnerships, biz dev, media, and sales - I prefer to work with partners who bring their marketing and sales leaders to the first strategy meeting. And here are my top 3 reasons why this will maximize campaign results. I find it common at several companies for their sales and marketing teams to have different agendas and not be fully aligned in working on the same goals, or they are just too busy to communicate regularly. It always baffles me...

2023-05-1202 min

Host-Read Ads (Audio)What Brands Should Do In Uncertain Times Brand marketing is an easy target that CMOs face pressure to minimize in times of uncertainty. Since the explosion of inflation last year, major cuts in the tech sector, the Russian/Ukrainian war, and the escalating political issues in the US and frankly everywhere. Brands are struggling to make decisions, and marketing is the first place they cut. CMOs resist cutting their budgets because how else do you expect to remain relevant and meet long-term goals if you are not marketing your brand? Research indicates that reducing brand marketing budgets in downturns backfires, and the minimal savings...

2023-05-0502 min

Host-Read Ads (Audio)Understanding Your Clients Goals The entire job of a salesperson, or here at TWiT, we refer to our clients as partners, so the entire job of a partnership person is to be the guide and help partners achieve their growth goals. Therefore understanding your partners needs is critical before you start working with them. Here is the list of 10 questions you need to ask before signing a new partner to a campaign: Understand what the partner wants to promote. Who do they want to reach - job title? Company size and industry? What advertising has worked before, what hasn't? And...

2023-04-2802 min

Host-Read Ads (Audio)TWiT.tv Has Simulcasted Its Pods Since 2009 After attending the Podcast Movement in Las Vegas, I discovered that partners and agencies are finally into simulcasting. And lucky for us, TWiT.tv has been simulcasting all of its pods starting in 2009, well before YouTube became a household name and TikTok wasn't even a thought. And when I say TWIT.tv simulcasts - I mean, it's way more than YouTube, as most of our video downloads are outside of this platform. Because we've been simulcasting for years, we can show off our partners products and services. We can show off websites, how we use a particular...

2023-04-2101 min

Host-Read Ads (Audio)Sought After IT Skills & How TWiT.tv Can Help Today I want to talk about the IT job explosion. LinkedIn's Opportunity Project recently produced 2023's Most In-Demand Hard Skills List. Here are the top 10: Software Development, SQL, Finance, Python, Java, Data Analysis, JavaScript, Cloud Computing, Operations, and CRM (Customer Relationship Management). In the current economic climate, every business is either a tech firm or a tech-enabled company, whether they admit it or not. Thus, maintaining your technical skills is crucial. Tech skills are the most widely sought-after quality across industries; according to LinkedIn statistics, skill sets for professions worldwide have changed by about 25% since 2015...

2023-04-1402 min

Host-Read Ads (Audio)Audience's Listening Habits on TWiT.tv - Audience's Listening Habits on TWiT.tv In previous episodes, I have mentioned our qualified audience, which is highly technical and full of lifelong learners. From our 2023 survey reaching over 10K fans, 99% of the TWiT audience listens to most or all of our podcast episodes, while 85% listen to ALL of our podcast episodes. The reason why our fans stick around is that the content is king, and the content of our shows is the #1 reason our fans come to us. The number 2 reason is that they want to hear from our trusted hosts. Because of this, our fans stick around for entire episodes of...

2023-04-0702 min

Host-Read Ads (Audio)TWiT's Audience Metrics from 2023 Survey - TWiT's Audience Metrics from 2023 Survey TWiT's audience is highly qualified. 72% are age 25 - 54, 85% made a purchase based on a TWiT ad, and 99% listen to most or all of the podcasts. We are: 95% male, 70% earn over $100K, 80% are college graduates, and 88% are involved in the company's tech/IT decisions at their company. 65% are married. If you are interested in advertising with us, please email advertise@twit.tv, and we will get back to you ASAP. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

2023-03-3102 min

Marketing Over Coffee Live with Lisa Laporte, CEO of TWiT.tvIn this Marketing Over Coffee: Learn about the longest running and most popular Tech Podcast network from CEO Lisa Laporte! Direct Link to File Brought to you by our sponsors: LinkedIn and The Mailworks Starting on the CFO track Transitioning from 10 audio shows to a complete video network Host Read Ads set TWiT apart, […] The post Live with Lisa Laporte, CEO of TWiT.tv appeared first on Marketing Over Coffee Marketing Podcast.

2023-03-3137 min

Host-Read Ads (Audio)B2C Campaign - Audible Case Study I want to talk about another sponsor who originally signed to our network in 2007 and only left at the end of 2022 because Audible fired their agency again. It takes time to connect with the new one, especially because Amazon owns Audible now. I anticipate we will get them back because we cater to life-long learners - 78% of our audience are college graduates or hold advanced degrees. Plus, why would Audible be on our network for 16 years if we didn't deliver results? Clients only renew YOY if they work. Some of the longest interstitial ads on our network...

2023-03-2401 min

Host-Read Ads (Audio)B2C Campaign - Ford Case Study I want to speak to the impact we make when we sign brands to our network, especially expensive B2C products like a car. 70% of our audience makes over $100K a year, and 26% make over $200K yearly. We cater to an affluent audience, and our host-read ads work. When Ford came to our network to promote their car technology, they signed up for a one-year campaign because they were one of the first to put tech in their cars. They chose our network because we were one of the largest independent tech podcast networks around. We had...

2023-03-1701 min

Host-Read Ads (Audio)Tracking Your TWiT.tv Campaign Unlike radio and TV ads, the full impact of every podcast ad dropped on our network takes 8 weeks to reach its fullest impact. Here are the 3 reasons why - #1 You have to give the audience time to download the episode, #2 You have to give them time to listen to the episode, and #3 You need to provide them with time to act on the ad read. We place our partners on our sponsor page, show episode page, and in the RSS feed episode description. Direct partners also receive social media and newsletter promotion, and ALL partners receive over-delivery...

2023-03-1002 min

Host-Read Ads (Audio)Dynamic Ads versus Host-Read Facts #2 I want to continue from last week's episode and do a deeper dive into why host-read ads in a podcast are more impactful than dynamically inserted ads. This is my 2nd podcast covering this topic, and I plan to do more because the difference is substantial. First, who truly listens to 30 or 60-second dynamically inserted ads when listening to a podcast? I don't, all podcast players have skip features, and since the ad is read by some random person that I don't care about, I immediately skip the ads because it's easy. Ads longer than...

2023-03-0302 min

Host-Read Ads (Audio)Dynamic Ads versus Host-Read Facts #1 I've been reading about podcast advertising and its decline since its boom in the pandemic. A record number of podcasts launched and monetized during the pandemic, and several are closing now that it's over. Actors, athletes, and anyone stuck at home, the entire world, launched a podcast during COVID, and now there is a downturn as people are realizing that podcasting takes time, commitment, an audience, and hosts who have something to say that have an audience who wants to hear from. Our network, TWiT.tv, was established in 2005, and today we have 13 ad-supported podcasts and 15 ad-free...

2023-02-2403 min

Host-Read Ads (Audio)TWiT.tv - Ad Copy Pointers Let's talk about advertising copy. TWiT.tv provides a full-service continuity team that includes ad copywriting. However, many of our partners choose to supply us with their internal ad copy. Often, these copies are mass-produced and not tailored to our highly qualified audience, which causes them to fall flat in conversions. Our audience is curious and willing to try. We know something needs to be corrected when numbers show that our listeners are visiting sponsors websites but failing to sign up or make a purchase. We modify ad copy to highlight the most important features while including the why...

2023-02-1702 min

Host-Read Ads (Audio)TWiT.tv Campaign Results - Offer Codes & Landing Pages We understand that sales teams want to work with ad partners that deliver the most value for every impression. When a potential sponsor approaches us, it's almost always with a prior understanding of how we position ourselves alongside them. Our sponsors know our network, listen to our shows, and want to connect with our audience. You've heard it before; we frequently use the term "partners" because we look at each sponsor as a partnership, not only for the mutual benefit of our organizations but to benefit our audience. Because our fans are tech-savvy and security-focused, they expect...

2023-02-1002 min

Host-Read Ads (Audio)TWiT.tv's Annual Survey - It Works! - TWiT.tv's Annual Survey - It Works! Here at TWiT.tv, we do not invade our audiences' privacy like Google, Facebook, Apple, Spotify, and the rest of the tech world. We rely on an annual survey to allow our audience to contribute information to us instead of tracking them to find out who they are because we want to respect our fans. It's not rocket science why podcasts have begun to dominate the media landscape. Podcasts are readily available and accessible to anyone with a listening device; most people can multitask while listening, and, most importantly, podcasts build community. And if anyone knows about...

2023-02-0302 min

Host-Read Ads (Audio)Sales Tip - How To Keep Clients Happy When we think of keeping people happy, we have a tendency to overthink it. The same thing applies to your clients. It's not as complicated as you might think, but there are some important things to consider. Here are six steps to keeping your clients happy. Present Clear Terms and Expectations. When starting out the relationship between yourself/your company and your client, it's important to be clear about what you offer. For example, someone will generally not be pleased if they expect a yacht and get a canoe. This is an extreme example, but the point is...

2023-01-2702 min

Host-Read Ads (Audio)TWiT's Two Ad Model Instead of One - TWiT's Two Ad Model Instead of One TWiT.tv has been an ad-supported network for over 17 years, and when we first took on advertising in 2007, we adopted a two-ad-read model versus a one-ad-read model for all of our shows. Our ad format is as follows: each show episode has two ad positions for each sponsor - first is the host-read billboard (typically 10 - 15 seconds) and second is a host-read interstitial ad (typically 1-2 minutes and can be longer). Flash forward to 2023 - we still use this model today, and this is why: We adopted the two-ad model because we paid for testing different formats...

2023-01-2003 min

Supercharging Business Success How Host-Read Ads Can Elevate Your Brand – in Just 7 Minutes with Lisa LaporteWhat You’ll Learn From This Episode:* It's really about focusing on the client and going through their process to find what they're really looking for and how they really wanna grow.* You need to do is understand who you wanna reach, what industries you wanna reach, the size of the industry you wanna reach.* The podcasting world's kind of still the Wild West, so I always recommend people should do a little homework first.Related Links and Resources:Lisa's Gift to you:A collection of podcast ad reads to give you an idea about what you can do.https://twi...

2022-12-1214 min

#ThisWeekWithSabir - eCommerce Mastery with Sabir Semerkant #062 How To Build & Grow Your Podcast Network With Lisa Laporte, CEO Of TWiT.tvMeet Lisa Laporte, CEO of TWiT.tv. She is our guest LIVE on #ThisWeekWithSabir on Wednesday, Sept 14th, 3-4pm ET (12-1pm PT). About Lisa Laporte Lisa Laporte has worked as a Corporate Controller, CFO, Consultant, CEO, and Founder in a range of organizations, with a focus on startups, for over thirty years. Lisa has developed skills in growing companies, building successful and diverse teams, and establishing strong and profitable partnerships through company growth and income production during the course of her career. Lisa has always approached her professional roles with an eagerness to...

2022-09-191h 05

Better Presentations More Sales Use podcasting to grow sales with Lisa LaporteHave you thought about how to use podcasting to grow sales?Lisa Laporte is a natural born entrepreneur and is CEO of TWiT.tv (This Week in Tech) and an expert is how to use podcasting to grow salesOn this episode of the Better Presentations More Sales podcast Lisa shares her thoughts and ideas around what is needed to be successful in sales as well as how podcasting and indeed other forms of profile media including video are increasingly useful in being part of the mix to help you generate more interest in your...

2022-09-1933 min

10x Your Team with Cam & Otis Ep 168 Surround Yourself With Experts-Lisa Laporte TWIT.tvIn this episode of the Cam & Otis show we have Lisa Laporte CEO & Executive Producer of TWiT TV. Lisa started her business after a significant corporate career in accounting at the age of 35. Now, she’s 53 and still thriving in the industry. Tune in as she shares the valuable lessons she learned throughout her entrepreneurial journey with practical tips for aspiring business owners. As always this show is brought to you by Tribe and Purpose. You’ve put the work in but you’re not sure how to reap the rewards. It’s time to focus on the success y...

2022-06-071h 03

The Proven Entrepreneur It’s Never Too Late To Start Your Business With Lisa LaporteIt’s never too late to start your business! Joining Don Williams in this episode is Lisa Laporte CEO & Executive Producer of TWiT TV. Lisa started her business after a significant corporate career in accounting at the age of 35. Now, she’s 53 and still thriving in the industry. Lisa also opens up about her struggles rising up the ranks in a man’s world and why it’s important and necessary to speak up and be vocal when you need to be. Tune in as she shares the valuable lessons she learned throughout her entrepreneurial journey with practical tips for aspi...

2022-05-1137 min $The Sales Dojo\'s Podcast$

The Sales Dojo's Podcast 117 Special Episode 111 - Lisa LaporteThis week we chat with Lisa Laporte! Lisa's professional career spans over thirty years as a Corporate Controller, CFO, Consultant, CEO, and Founder in a wide variety of businesses, with an emphasis on start-ups.

2022-03-1132 min

Streamlined Solopreneur: Helping Solopreneurs Take Time Off Worry-Free The Past and Future of Podcasting with Lisa LaporteLisa Laporte is the CEO of TWiT.tv and after a few weeks of talking about how to podcast and what it can do for your content, I thought she'd be the perfect person, to come on and talk about starting a network, as well as where podcasting is going. We talk about a lot of stuff - where podcasting was and the future, but we also have a great chat about tech and more. Lots of great advice here, so sit back and enjoy! Show NotesLisa Laporte | LinkedInTwit.TVArtisanal AgencyIABNeilsenCloudflare.tvBuild Something Weekly Newsletter

2020-08-1853 min

Project Woo Woo Danielle LaPorte à la Donna Jo ThorndaleWho is Donna Jo Thorndale: Donna Jo Thorndale is a Los Angeles-based actress and writer. Originally from Lexington, Kentucky, she hails from a long line of sassy joke-tellers. Her love of improvisation, food, music, and social justice led her to create Chef Jewell Rae Jeffers, a Southern Celebrity Chef out to solve America's political and social problems the old-fashioned way, with food. As Chef Jewell Rae, she toured her improvised show to Chicago, and NYC, and "All Cake, No File: The Johnny Cash Prison Tribute Cooking Show" played in CA State Prisons and enjoyed an 8-week run at The...

2019-11-1235 min

Before You Buy (Audio)Cavalier Hydrophobic T-Shirt, Nextbook, Papago GoLife Smart Scale, and more! - Leo tests out the hydrophobic T-shirt. Reviews of the YanTouch Ice Diamond speaker, a first look at the new Parrot Bebop drone from CES, the Nextbook 2-in-1 Windows 8.1 laptop/tablet, the Papago GoLife Smart Scale, and the Cavalier Hydrophobic T-Shirt. Host: Leo Laporte Guests: Carly Perkins, Fr. Robert Ballecer, SJ, Chad Johnson, Shannon Morse, and Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/before-you-buy. Thanks to CacheFly for the bandwidth for this show. Sponsor: smartthings.com/twit

2015-01-0736 min

Before You Buy (Video)Cavalier Hydrophobic T-Shirt, Nextbook, Papago GoLife Smart Scale, and more! - Leo tests out the hydrophobic T-shirt. Reviews of the YanTouch Ice Diamond speaker, a first look at the new Parrot Bebop drone from CES, the Nextbook 2-in-1 Windows 8.1 laptop/tablet, the Papago GoLife Smart Scale, and the Cavalier Hydrophobic T-Shirt. Host: Leo Laporte Guests: Carly Perkins, Fr. Robert Ballecer, SJ, Chad Johnson, Shannon Morse, and Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/before-you-buy. Thanks to CacheFly for the bandwidth for this show. Sponsor: smartthings.com/twit

2015-01-0736 min

Jumping Monkeys (Audio)Peppers and Pollywogs, Safety Tat, Geek Crafts, Sandra Day O'Connor, and more. Our guest is Lisa Kothari of Peppers and Pollywogs Spend: Safety Tat Save: Geek Crafts Give: BabySmash Sandra Day O'Connor announces website to teach middle schoolers civics NY Times article: So Young and So Gadgeted Audible pick of the week: The One and Only Shrek by William Steig Narrated by Meryl Streep, Stanley Tucci Hosts: Megan Morrone and Leo Laporte Guest: Lisa Kothari Full show notes available on Megan's blog, JumpingMonkeys.com. The Jumping Monkeys theme is by Paul...

2008-06-2150 min