Shows
A Golden Success with Lisa MacaleEp 65. Do you have a Leads Problem or a Conversions Problem?If your marketing isn’t working right now, it’s usually one of two things: 👉 You’re not getting enough leads 👉 You’re not converting the leads you do haveIn this episode, I’m breaking down: ✔️ How to tell if it’s a leads or conversions issue ✔️ What to focus on depending on where the gap is ✔️ Real strategies to boost visibility and sales ✔️ The key metrics you should be trackingWhether you’re getting crickets or clicks but no customers—this episode will help you figure out what’s missing and how to fix it.🎧...2025-05-0926 minA Golden Success with Lisa MacaleEp. 64 – 4 Months In... and Fully Booked!In today’s episode, I’m taking you behind the scenes of how I built my social media management business—and how just four months in I was able to: ✔️ Hire staff ✔️ Bring on contractors ✔️ Start a client waitlistAnd trust me, I didn’t have a marketing background when I started. 🙈We dive into: ✨ How a random conversation on a road trip planted the idea for the business ✨ Landing my first few clients (with no website) ✨ The power of consistent Instagram posting—even when you don’t feel "ready" ✨ Why networking...2025-05-0127 minA Golden Success with Lisa MacaleEp.63 - Guest Interview Behind the Brands with Samantha WillsHaving the incredible Samantha Wills join us inside Golden Brands has been on my vision board since day one of starting this business — so you can imagine how surreal it felt to finally sit down with her for this conversation!If you’re not already familiar with her, Samantha is an absolute creative force. She built her jewellery brand from the Bondi markets into a globally recognised empire, and is the author of my all-time favourite business memoir, Of Gold & Dust (I’ve read it four times!).This interview has already become...2025-04-1756 min
Coffees and ContentHow to Build a Business Community That Lasts - with Golden Brands Founder, Lisa MacaleSend us a textIn this episode of Coffees and Content, I sat down with Lisa Macale, founder of Golden Brands - a business community built for creative, service-led small business owners across New Zealand and Australia.Lisa has mastered the art of turning online connections into real, meaningful relationships - and she’s here to share exactly how you can do the same. From overcoming the fear of public speaking to building sold-out networking events across multiple cities, Lisa has built a thriving community that blends digital connection with in-person impact.This ep...2025-04-1637 minA Golden Success with Lisa MacaleEp.62 - What’s Working Right Now in Marketing (From Real Small Biz Owners)If marketing feels hard right now—you’re not alone. Some strategies might be hitting, others missing… and you're wondering what to focus on to grow your business.In this episode, I’m sharing what’s actually working right now for Golden Brands members. These aren’t theories—these are real, current strategies bringing in results across different types of businesses.💡 Inside the Episode I cover:✔️ What’s behind our members’ recent marketing wins ✔️ 5 marketing strategies you can try right now:Niche SEO Cold Pitching Cross-Promo Emails Aff...2025-04-1221 minA Golden Success with Lisa MacaleEp. 61 – Behind the Scenes: My Journey to 1,000 Golden Brands MembersIn this episode, I’m pulling back the curtain on my bold new goal: growing Golden Brands to 1,000 members—and how one book completely changed the way I think about growth.After reading 10x is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy, I had a lightbulb moment. This wasn’t just another business book—it shifted my mindset in a huge way. Today, I’m sharing the key takeaways that inspired me to think bigger and create a new vision for Golden Brands.Here’s what we dive into: ✨ Why aiming for...2025-04-0323 minA Golden Success with Lisa MacaleEp.60 - Reiki, Hypnotherapy & Breathwork?!If you’ve been following along for a while, you’ll know I’ve been on a journey to prioritise my wellbeing and reduce stress—and recently, I decided to take that to a deeper level.In this episode, I share my personal experience diving into three different healing modalities:✨ Reiki – What my first-ever session looked like 🌀 Hypnotherapy – A powerful, guided session that helped me explore childhood patterns, emotional blocks, and self-doubt. 🌬 Breathwork – A simple tool I now use almost daily to calm my nervous system This episode is all a...2025-03-2721 minA Golden Success with Lisa MacaleEp.59 - Are we buying a Motel?!This might not be the episode you expected, but yes—I’m seriously considering buying a motel! 🏨 It might sound crazy, and maybe it is, but the opportunity has presented itself, and we’re exploring it.In this episode, I’m sharing: ✔️ Why this idea has been in the back of my mind for years ✔️ How a psychic, a friend’s motel purchase, and a random Trademe search led me here ✔️ The reality of motel ownership—the pros, cons, and challenges ✔️ What this could mean for Golden Brands and my current business commitments ✔️ Everyt...2025-03-2020 minA Golden Success with Lisa MacaleEp.58 - BTS: What It Really Took to Host Our IWD EventThis week, I’m taking you behind the scenes of our International Women’s Day event—breaking down what it cost, what we made, and if it was worth it...Did we make a profit? No.Did it cost us out of pocket? Yes. Best goodie bags ever? Absolutely. Did we work with amazing businesses & give back to Dress for Success? Yes!Key Takeaways from Our Speakers: ✔️ Invest in a great accountant & financial planner ✔️ Have hobbies outside of business...2025-03-1428 minA Golden Success with Lisa MacaleEp.57 - You want to go all in on your business… here’s my top tipsFeeling like your business is stuck, but you’re ready to go all in?In this episode, I’m sharing the key strategies that have helped me—and our Golden Brands members—create real growth without the burnout.I'm covering:The mindset shift that changes everything.Why perfection is slowing you down.The marketing moves to prioritise (before you spend on ads).The power of building your email list early.Why outsourcing before you're "ready" works.If you’re serious about growing your business and taking ACTION, this one's for you.Let's co...2025-03-0619 minA Golden Success with Lisa MacaleEp.56 - What I Learnt from Recruiting Nearly 1,000 PeopleBefore starting my first business, I worked in HR and recruitment, hiring nearly 1,000 employees across various different industries!In this episode, I’m sharing the biggest lessons I learnt about hiring the right people—especially for small business owners who are thinking about growing their team. From avoiding common hiring mistakes to knowing who to hire first, this is a must-listen if you’re ready to bring on support (or even just thinking about it!).Let's Connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/go...2025-02-2720 minA Golden Success with Lisa MacaleEp.55 - What our latest launch taught me about sales..Over the past few weeks, I’ve been deep in a launch for Golden Brands—our membership opens just a few times a year, so these periods are intense! But whether you do launches or sell year-round, today’s episode has something for you. I’m breaking down key lessons from this launch, including:✔️ Why showing up daily matters in a sales period✔️ How different buyers need different messaging✔️ The role of DMs, emails, and voice notes in closing sales✔️ Why clear, concise messaging is key (especially on your website!)✔️ The importance of top, middle, and bottom-of...2025-02-2022 minA Golden Success with Lisa MacaleEp.54 - Do you NEED a niche?Niching—it’s one of the biggest questions small business owners ask: Do I need a niche from day one? In this episode, I’m breaking it all down:✔️ What a niche actually is (and why it matters)✔️ My personal experiences with niching across multiple businesses✔️ The pros and cons of niching early vs. keeping it broad✔️ Common myths about niching (like “I’ll lose business” vs. “I’ll attract the right business”)✔️ How to find your niche (without overcomplicating it)✔️ Why positioning matters—even if you’re not ready to niche just yetPlus, I’ll share some exam...2025-02-1323 minA Golden Success with Lisa MacaleEp.53 - The Business That FailedLet’s talk about failure—because I’ve had my fair share.In this episode, I’m sharing the story of my stock image business that never made a profit and eventually shut down. But instead of seeing it as a total loss, I now realise it was a stepping stone to everything I do today.You’ll hear:🚩 The biggest mistakes we made💡 The lessons that shaped my current business🤝 Why I thought a business partner would solve my strugglesIf you’ve ever felt like someth...2025-02-0620 minA Golden Success with Lisa MacaleEp.52 - Our Marketing Strategies for 2025In this episode, I’m sharing my focus areas for marketing in 2025, with an emphasis on keeping things aligned, simple, and effective—without overloading my plate. I’m sharing the strategies I’m investing in to grow Golden Brands, including:PR and Brand AwarenessInstagram and Meta AdsExpanding ChannelsEvents and PartnershipsSEO and Repurposing ContentThis year is about staying consistent while also thinking outside the box to test new ideas. I’ll make sure to share updates throughout the year on what’s work...2025-01-3021 minA Golden Success with Lisa MacaleEp.51 - Simplify Your Business for 2025Exciting Announcement!Doors to the Golden Brands membership are opening in the first week of February! 🎉 If you're a small business owner in your early years, craving a supportive community to guide you, Golden Brands is your home. Through monthly masterclasses, inspiring guest interviews, a resource-packed hub, 1:1 business support days, and group coaching, we’ll help you build a business you love – one that’s profitable and sustainable. Head to www.goldenbrandsco.com/membership to join our waitlist. Feeling overwhelmed by all the things in business? This episode is your reminder that keeping it simple is...2025-01-2322 minA Golden Success with Lisa MacaleEp.50 - I Spent $95K on My Business: Here’s What It Went TowardsExciting Announcement!Doors to the Golden Brands membership are opening in the first week of February! 🎉 If you're a small business owner in your early years, craving a supportive community to guide you, Golden Brands is your home. Through monthly masterclasses, inspiring guest interviews, a resource-packed hub, 1:1 business support days, and group coaching, we’ll help you build a business you love – one that’s profitable and sustainable. Head to www.goldenbrandsco.com/membership to join our waitlist. Welcome to Episode 50!This one’s a little different – I’m diving into the real num...2025-01-1721 minA Golden Success with Lisa MacaleEp.49 - In’s & Out’s for 2025In this episode, I’m sharing my thoughts on what I believe is worth focusing on in your business this year and what we can happily leave behind.We talk about the power of simplifying your strategies, staying true to your vision, and embracing authentic growth. There’s also a big focus on storytelling, building real connections, and making room for joy in your business. Plus, we chat about how collaborations, in-person events, and AI tools can shake things up in exciting ways.On the flip side, it’s time to move away from spreading oursel...2025-01-0927 minA Golden Success with Lisa MacaleEp.48 - Big Changes & My Framework for Success in 2025This episode is all about the framework I’ve created for success in 2025—and while it’s not a proven formula (I literally put it together over the weekend!), I’m confident it will help me navigate one of the biggest decisions I’ve faced in my business yet.I’m sharing the challenges I’ve had to overcome, my dilemma about pricing and growth for the Golden Brands membership, and why I’ve ultimately chosen to focus on growing our community to 300+ members in 2025.Plus, I’ll walk you through the mindset shifts and strategies that fo...2024-12-1928 minA Golden Success with Lisa MacaleEp.47 - Unlocking Your Unlimited Potential with Guest Jess MartinIn this episode, I sit down with Jess, a mindset mentor, podcast host and female leader guiding women to live a life far from average. Through her programs, podcast, and social media, Jess empowers women to tap into their unlimited potential and create lives and businesses they truly love.We dive into:Jess’s inspiring business journey and what led her to become a leader in the personal development space.The importance of upgrading your subconscious program for success in business—and how to get started.The most common mindset blocks holding female entrepreneurs back...2024-12-1232 minA Golden Success with Lisa MacaleEp.46 - My Top Tips for Building a Membership!If you’re thinking about starting a membership or a course—or you already have one—this episode is for you!I’m sharing my top tips for launching and growing a successful membership platform, drawing on everything I’ve learned over the years, including my journey with Golden Brands. From understanding the balance of content, community, and coaching to the realities of creating semi-passive income, as always I’ll give you an honest look at what it takes to run a thriving membership.In this episode I cover: Why a strong community is the key to lo...2024-12-0526 minA Golden Success with Lisa MacaleEp.45 - Cultivating a healthy Money Mindset with Clare WoodWelcome back to the podcast. Today we have a special guest joining us - Money Mindset coach - Clare Wood. Clare Wood is a money mentor, author, speaker and podcaster. She’s a qualified accountant (a CPA), but she’s not your average bean counter… she uses her money-making mentoring powers for good. Clare helps service-based businesses to scale, while creating a lifestyle they love. Clare Wood runs The Profit Academy, an online school created to help business owners increase their profits exponentially.Clare has also been a guest speaker inside Golden...2024-11-2823 min
Abundant + Aligned171 // The secrets to building a successful business with Lisa Macale, Founder of Golden BrandsToday I sit down with Lisa, the founder of Golden Brands, to explore her journey from corporate life to entrepreneurial success. Lisa has built multiple thriving businesses, including a wedding planning service, a social media management company and membership platform for business owners. Her journey is full of practical advice and inspiring insights for anyone looking to create and grow a business that aligns with their passions while offering freedom and flexibility.Here’s what we cover in this episode:Lisa's journey transitioning from the corporate world to running multiple successful businesses (including overcoming the fear th...2024-11-2439 minA Golden Success with Lisa MacaleEp. 44 - Book More Clients! [overcome sales objections]Struggling to overcome common sales objections and book clients? This episode dives into how to effectively handle objections with kindness and strategy - without feeling salesy or pushy. We’ll cover how to respond when potential clients say:"It’s too expensive" or "I can’t afford it.""I need to think about it.""I need to check with someone else.""How do I know this will work for me?"In this episode I share some actionable strategies to communicate value, address concerns, and provide the information clients need to make confident decisions. Plus, we’ll explor...2024-11-2122 minA Golden Success with Lisa MacaleEp. 43 - Two Years in Business [what that has ACTUALLY looked like]In today’s episode, I’m reflecting on the journey of building Golden Brands over the past two years and sharing what it’s really looked like behind the scenes. From the outside, it may seem like things have grown quickly, but in reality, it has felt slow, and there have been challenges, doubts, and setbacks along the way. I'll be sharing the valuable lessons I’ve learned, from focusing on what matters to stepping out of my comfort zone, and embracing slow, steady growth. This journey has taught me so much patience, resilience, and the importance of buildi...2024-11-1424 minA Golden Success with Lisa MacaleEp. 42 - The Membership grew by 50% in 2 Weeks! [deep dive into our strategy]We just wrapped up our biggest sales period ever, growing our membership by nearly 50% in just two weeks—an achievement that still blows my mind! In this episode, I’m breaking down everything that worked during this launch including an overview of all our sales emails! I’ll share what went well, what didn’t (like those last-minute Meta ads), and key lessons learned to make future launches even stronger. If you’re curious about what it takes to scale a membership community—or if you just need a peek behind the scenes—this episode is packed with v...2024-11-0723 min
The Self-Makers Podcast | Marketing Strategy & Business Growth for Service Providers71. Building Community & Scaling Authentically With Golden Brands Founder, Lisa MacaleIn today's episode, I'm joined by Lisa Macale, the founder of Golden Brands, a membership and community built for purpose-driven business owners who want to grow authentically and sustainably. This episode is perfect for anyone looking to understand the power of building a community-based business, the mindset needed to scale with confidence, and the behind-the-scenes of what it really takes to create sustainable success.Here’s what you’ll get out of this episode:Insight into Lisa's exact steps to build a community-driven membership that attracts loyal, engaged members who stick aroundPowerful advice on overcoming imposter syndrome and...2024-11-0548 minA Golden Success with Lisa MacaleEp. 41 - Managing Business OverwhelmIn today’s episode, I’m diving into a very real topic: business overwhelm. Lately, I’ve noticed myself slipping into unsustainable work habits, working nonstop and not spending any time on anything self-care related. This busy season has been especially intense, with our recent conference and a big growth period for Golden Brands, and I know I’m not alone in feeling the pressure!In this episode I share some small shifts I’m making to regain some balance and get back into some healthy business practices.If you’re navigating your own busy seas...2024-10-3121 minA Golden Success with Lisa MacaleEp.40 - How do I build a loyal Community?!In today’s episode, I’m sharing the key strategies I’ve used to build the Golden Brands community over the past two years—something I didn’t initially have a plan for! If you’d asked me how to build a community two years ago, I wouldn’t have had a clear answer. But through reflection, I’ve identified three core things that helped turn our audience into a strong, supportive community.Here’s what you can expect to learn today:The Difference Between Building an Audience and a Community: Why having followers isn’t the same as...2024-10-2418 min