Shows
A Golden Success with Lisa MacaleEp.75 - Behind the scenes of our BIGGEST event to date!What it really looks like to run our biggest Golden Brands event yet...From the sleepless nights worrying about 150 goodie bags fitting into a Kia Carnival (yes, I actually Googled van boot sizes) to the $67,000 price tag that still terrifies me - this is the raw, messy, exciting behind-the-scenes of building a conference at this level.In this episode I share:Why I’ve chosen not to sell a single thing at this year’s event (yep, zero ROI)The pressure, stress, and fears that come with hosting a large-scale conferenceThe personal growth it’s taken...
2025-08-2822 minA Golden Success with Lisa MacaleEp.75 - Influencer marketing? What’s working in 2025…Influencer marketing - is it still worth it in 2025? Or are we all over seeing gifted products and unboxing videos?! In this episode, I’m sharing what I’m seeing (and hearing) from small business owners about what’s actually working right now… and what’s not. We’ll talk about why the old “send it to an influencer and hope for the best” approach isn’t cutting it anymore and how you can be way more strategic if you want a return on your investment.We also dive into: Why big follower numbers mea...
2025-08-0826 minA Golden Success with Lisa MacaleEp.74 - I Went Viral on TikTok (and here’s exactly how it happened)So... I went viral on TikTok last week. And while I wouldn’t say it was entirely accidental, there wasn’t exactly a strategy behind it either.In this episode, I’m taking you behind the scenes of how a simple b-roll video with a voiceover racked up over 113,000 views, 5,000+ likes, and hundreds of saves...Here’s what I cover:✨ Why I stopped posting purely business content and started building a personal brand instead ✨ The exact content format I used (and why it’s so quick and easy to recreate) ✨ Getting my first negativ...
2025-07-3127 minA Golden Success with Lisa MacaleEp.73 - Less Pressure Please… ( A Slow Season of Business )For the past 2.5 years of growing Golden Brands, I’ve been in a constant stage of pushing - even in moments where I’ve told myself I need to slow down. But here’s what I’ve come to realise...There are seasons when we need to give ourselves permission to pause. To soften. To stop chasing more and instead ask, What actually feels aligned right now?This episode is a really honest reflection on how I’m navigating that exact season. It’s for the business owner who’s tired of the pressure. Who’s...
2025-07-2416 minA Golden Success with Lisa MacaleEp.72 - When Things Feel Really Hard in Business...This episode is a little different.I’m coming to you in real-time from a bit of a low season because the truth is, the past few months (and especially the past few weeks) have felt really heavy.In this quite honest update, I’m pulling back the curtain on what’s really been going on behind the scenes at Golden Brands. From financial stress and uncertainty around the long-term direction of the business… to the mental load of trying to show up when it just feels too hard.If you’ve ever felt like...
2025-07-0331 minA Golden Success with Lisa MacaleGuest Interview with Madelyn Carafa from The Healthy Hustlers PodcastIn today’s episode, I’m joined by the lovely Madelyn Carafa - the founder of The Healthy Hustlers podcast and someone who truly embodies living with intention. With over 5 million downloads, her podcast has become a go-to for those looking to feel inspired, supported, and aligned in both business and life.We dive into Madelyn’s personal journey and the big ‘aha’ moment that sparked the idea behind The Healthy Hustlers, how she grew her podcast from zero to millions, and the mindset work and rituals that have supported her every step of the way.Whether...
2025-06-261h 00A Golden Success with Lisa MacaleEp.70 - I Have a Job! (And Why It Took Me So Long to Pay Myself)This is the episode where I share that I’m finally paying myself from Golden Brands. It might be a small amount, but it’s a huge milestone, and one that took far longer than it probably should have.In this episode, I’m sharing the full story: ✨ Why I chose to reinvest everything back into the business for so long ✨ What I would do differently if I was starting again ✨ How I’ve recently shifted my financial setup using the Profit First model ✨ Real talk on what it means to build a financially viable b...
2025-06-1224 minA Golden Success with Lisa MacaleEp.69 - You’re Spending Too Much Time Creating ContentIf it feels like you’re spending hours creating content that’s not leading to sales... you’re not alone. And you’re probably not doing anything wrong… you just might be focusing your energy in the wrong place.In today’s episode, I’m chatting about something I’ve been hearing over and over again from Golden Brands members: Google Ads and SEO are working, while Meta Ads and endless content creation? Not so much.Let’s talk about: ✔️ Why content isn’t always the thing that converts ✔️ What’s actually bringing in consistent...
2025-06-0517 minA Golden Success with Lisa MacaleEp. 68 – The Practices That Changed Everything for MeAfter 12 years in business and experiencing complete burnout, I’ve finally realised something I wish I’d known from the beginning: your personal wellbeing is the foundation for everything. Not just in life - but in business too.In this episode we are getting deep! I'm sharing a personal story of hitting rock bottom, rebuilding and the simple, powerful rituals that now support me as a business owner, mum, and human. ✨ In this episode, I talk about:• My journey from burnout to finding more clarity and calm • What wellness act...
2025-05-2825 minA Golden Success with Lisa MacaleEp. 67 – 5 Things to Do During a Slow Period in BusinessEvery business has quiet seasons—and while they can feel frustrating, they’re actually the perfect time to lay foundations, create space, and set yourself up for your next busy period.In this episode, I’m sharing 5 things you can do during a slow patch that will genuinely move the needle in your business (and help protect your energy too).Here’s what we cover:✅ How to set up project management systems (and organise your digital chaos) ✅ The power of refreshing your content, website, and email sequences ✅ Building meaningful business connections without pitching...
2025-05-2226 minA Golden Success with Lisa MacaleEp.66 - 7 Things Every Small Business Owner Should HaveIf you’re in the early stages of business, this episode is for you.There are a lot of things to think about when you’re starting out—but today I’m keeping it short and punchy with 7 essentials I believe every small business owner needs to set themselves up properly from the start.Inside this episode, I cover: ✔️ The one thing you shouldn’t skip—insurance ✔️ How to get found on Google with Google My Business + sitemap basics ✔️ Why an email list matters ✔️ The social media strategy you need ✔️ What a sales funn...
2025-05-1523 minA Golden Success with Lisa MacaleEp 65. Do you have a Leads Problem or a Conversions Problem?If your marketing isn’t working right now, it’s usually one of two things: 👉 You’re not getting enough leads 👉 You’re not converting the leads you do haveIn this episode, I’m breaking down: ✔️ How to tell if it’s a leads or conversions issue ✔️ What to focus on depending on where the gap is ✔️ Real strategies to boost visibility and sales ✔️ The key metrics you should be trackingWhether you’re getting crickets or clicks but no customers—this episode will help you figure out what’s missing and how to fix it.🎧...
2025-05-0926 minA Golden Success with Lisa MacaleEp. 64 – 4 Months In... and Fully Booked!In today’s episode, I’m taking you behind the scenes of how I built my social media management business—and how just four months in I was able to: ✔️ Hire staff ✔️ Bring on contractors ✔️ Start a client waitlistAnd trust me, I didn’t have a marketing background when I started. 🙈We dive into: ✨ How a random conversation on a road trip planted the idea for the business ✨ Landing my first few clients (with no website) ✨ The power of consistent Instagram posting—even when you don’t feel "ready" ✨ Why networking...
2025-05-0127 minA Golden Success with Lisa MacaleEp.63 - Guest Interview Behind the Brands with Samantha WillsHaving the incredible Samantha Wills join us inside Golden Brands has been on my vision board since day one of starting this business — so you can imagine how surreal it felt to finally sit down with her for this conversation!If you’re not already familiar with her, Samantha is an absolute creative force. She built her jewellery brand from the Bondi markets into a globally recognised empire, and is the author of my all-time favourite business memoir, Of Gold & Dust (I’ve read it four times!).This interview has already become...
2025-04-1756 min
Coffees and ContentHow to Build a Business Community That Lasts - with Golden Brands Founder, Lisa MacaleIn this episode of Coffees and Content, I sat down with Lisa Macale, founder of Golden Brands - a business community built for creative, service-led small business owners across New Zealand and Australia.Lisa has mastered the art of turning online connections into real, meaningful relationships - and she’s here to share exactly how you can do the same. From overcoming the fear of public speaking to building sold-out networking events across multiple cities, Lisa has built a thriving community that blends digital connection with in-person impact.This episode is packed with practical tips on...
2025-04-1637 minA Golden Success with Lisa MacaleEp.62 - What’s Working Right Now in Marketing (From Real Small Biz Owners)If marketing feels hard right now—you’re not alone. Some strategies might be hitting, others missing… and you're wondering what to focus on to grow your business.In this episode, I’m sharing what’s actually working right now for Golden Brands members. These aren’t theories—these are real, current strategies bringing in results across different types of businesses.💡 Inside the Episode I cover:✔️ What’s behind our members’ recent marketing wins ✔️ 5 marketing strategies you can try right now:Niche SEO Cold Pitching Cross-Promo Emails Aff...
2025-04-1221 minA Golden Success with Lisa MacaleEp. 61 – Behind the Scenes: My Journey to 1,000 Golden Brands MembersIn this episode, I’m pulling back the curtain on my bold new goal: growing Golden Brands to 1,000 members—and how one book completely changed the way I think about growth.After reading 10x is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy, I had a lightbulb moment. This wasn’t just another business book—it shifted my mindset in a huge way. Today, I’m sharing the key takeaways that inspired me to think bigger and create a new vision for Golden Brands.Here’s what we dive into: ✨ Why aiming for...
2025-04-0323 minA Golden Success with Lisa MacaleEp.60 - Reiki, Hypnotherapy & Breathwork?!If you’ve been following along for a while, you’ll know I’ve been on a journey to prioritise my wellbeing and reduce stress—and recently, I decided to take that to a deeper level.In this episode, I share my personal experience diving into three different healing modalities:✨ Reiki – What my first-ever session looked like 🌀 Hypnotherapy – A powerful, guided session that helped me explore childhood patterns, emotional blocks, and self-doubt. 🌬 Breathwork – A simple tool I now use almost daily to calm my nervous system This episode is all a...
2025-03-2721 minA Golden Success with Lisa MacaleEp.59 - Are we buying a Motel?!This might not be the episode you expected, but yes—I’m seriously considering buying a motel! 🏨 It might sound crazy, and maybe it is, but the opportunity has presented itself, and we’re exploring it.In this episode, I’m sharing: ✔️ Why this idea has been in the back of my mind for years ✔️ How a psychic, a friend’s motel purchase, and a random Trademe search led me here ✔️ The reality of motel ownership—the pros, cons, and challenges ✔️ What this could mean for Golden Brands and my current business commitments ✔️ Everyt...
2025-03-2020 minA Golden Success with Lisa MacaleEp.58 - BTS: What It Really Took to Host Our IWD EventThis week, I’m taking you behind the scenes of our International Women’s Day event—breaking down what it cost, what we made, and if it was worth it...Did we make a profit? No.Did it cost us out of pocket? Yes. Best goodie bags ever? Absolutely. Did we work with amazing businesses & give back to Dress for Success? Yes!Key Takeaways from Our Speakers: ✔️ Invest in a great accountant & financial planner ✔️ Have hobbies outside of business...
2025-03-1428 minA Golden Success with Lisa MacaleEp.57 - You want to go all in on your business… here’s my top tipsFeeling like your business is stuck, but you’re ready to go all in?In this episode, I’m sharing the key strategies that have helped me—and our Golden Brands members—create real growth without the burnout.I'm covering:The mindset shift that changes everything.Why perfection is slowing you down.The marketing moves to prioritise (before you spend on ads).The power of building your email list early.Why outsourcing before you're "ready" works.If you’re serious about growing your business and taking ACTION, this one's for you.Let's co...
2025-03-0619 minA Golden Success with Lisa MacaleEp.56 - What I Learnt from Recruiting Nearly 1,000 PeopleBefore starting my first business, I worked in HR and recruitment, hiring nearly 1,000 employees across various different industries!In this episode, I’m sharing the biggest lessons I learnt about hiring the right people—especially for small business owners who are thinking about growing their team. From avoiding common hiring mistakes to knowing who to hire first, this is a must-listen if you’re ready to bring on support (or even just thinking about it!).Let's Connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/go...
2025-02-2720 minA Golden Success with Lisa MacaleEp.55 - What our latest launch taught me about sales..Over the past few weeks, I’ve been deep in a launch for Golden Brands—our membership opens just a few times a year, so these periods are intense! But whether you do launches or sell year-round, today’s episode has something for you. I’m breaking down key lessons from this launch, including:✔️ Why showing up daily matters in a sales period✔️ How different buyers need different messaging✔️ The role of DMs, emails, and voice notes in closing sales✔️ Why clear, concise messaging is key (especially on your website!)✔️ The importance of top, middle, and bottom-of...
2025-02-2022 minA Golden Success with Lisa MacaleEp.54 - Do you NEED a niche?Niching—it’s one of the biggest questions small business owners ask: Do I need a niche from day one? In this episode, I’m breaking it all down:✔️ What a niche actually is (and why it matters)✔️ My personal experiences with niching across multiple businesses✔️ The pros and cons of niching early vs. keeping it broad✔️ Common myths about niching (like “I’ll lose business” vs. “I’ll attract the right business”)✔️ How to find your niche (without overcomplicating it)✔️ Why positioning matters—even if you’re not ready to niche just yetPlus, I’ll share some exam...
2025-02-1323 minA Golden Success with Lisa MacaleEp.53 - The Business That FailedLet’s talk about failure—because I’ve had my fair share.In this episode, I’m sharing the story of my stock image business that never made a profit and eventually shut down. But instead of seeing it as a total loss, I now realise it was a stepping stone to everything I do today.You’ll hear:🚩 The biggest mistakes we made💡 The lessons that shaped my current business🤝 Why I thought a business partner would solve my strugglesIf you’ve ever felt like someth...
2025-02-0620 minA Golden Success with Lisa MacaleEp.52 - Our Marketing Strategies for 2025In this episode, I’m sharing my focus areas for marketing in 2025, with an emphasis on keeping things aligned, simple, and effective—without overloading my plate. I’m sharing the strategies I’m investing in to grow Golden Brands, including:PR and Brand AwarenessInstagram and Meta AdsExpanding ChannelsEvents and PartnershipsSEO and Repurposing ContentThis year is about staying consistent while also thinking outside the box to test new ideas. I’ll make sure to share updates throughout the year on what’s work...
2025-01-3021 minA Golden Success with Lisa MacaleEp.51 - Simplify Your Business for 2025Exciting Announcement!Doors to the Golden Brands membership are opening in the first week of February! 🎉 If you're a small business owner in your early years, craving a supportive community to guide you, Golden Brands is your home. Through monthly masterclasses, inspiring guest interviews, a resource-packed hub, 1:1 business support days, and group coaching, we’ll help you build a business you love – one that’s profitable and sustainable. Head to www.goldenbrandsco.com/membership to join our waitlist. Feeling overwhelmed by all the things in business? This episode is your reminder that keeping it simple is...
2025-01-2322 minA Golden Success with Lisa MacaleEp.50 - I Spent $95K on My Business: Here’s What It Went TowardsExciting Announcement!Doors to the Golden Brands membership are opening in the first week of February! 🎉 If you're a small business owner in your early years, craving a supportive community to guide you, Golden Brands is your home. Through monthly masterclasses, inspiring guest interviews, a resource-packed hub, 1:1 business support days, and group coaching, we’ll help you build a business you love – one that’s profitable and sustainable. Head to www.goldenbrandsco.com/membership to join our waitlist. Welcome to Episode 50!This one’s a little different – I’m diving into the real num...
2025-01-1721 minA Golden Success with Lisa MacaleEp.49 - In’s & Out’s for 2025In this episode, I’m sharing my thoughts on what I believe is worth focusing on in your business this year and what we can happily leave behind.We talk about the power of simplifying your strategies, staying true to your vision, and embracing authentic growth. There’s also a big focus on storytelling, building real connections, and making room for joy in your business. Plus, we chat about how collaborations, in-person events, and AI tools can shake things up in exciting ways.On the flip side, it’s time to move away from spreading oursel...
2025-01-0927 minA Golden Success with Lisa MacaleEp.48 - Big Changes & My Framework for Success in 2025This episode is all about the framework I’ve created for success in 2025—and while it’s not a proven formula (I literally put it together over the weekend!), I’m confident it will help me navigate one of the biggest decisions I’ve faced in my business yet.I’m sharing the challenges I’ve had to overcome, my dilemma about pricing and growth for the Golden Brands membership, and why I’ve ultimately chosen to focus on growing our community to 300+ members in 2025.Plus, I’ll walk you through the mindset shifts and strategies that fo...
2024-12-1928 minA Golden Success with Lisa MacaleEp.47 - Unlocking Your Unlimited Potential with Guest Jess MartinIn this episode, I sit down with Jess, a mindset mentor, podcast host and female leader guiding women to live a life far from average. Through her programs, podcast, and social media, Jess empowers women to tap into their unlimited potential and create lives and businesses they truly love.We dive into:Jess’s inspiring business journey and what led her to become a leader in the personal development space.The importance of upgrading your subconscious program for success in business—and how to get started.The most common mindset blocks holding female entrepreneurs back...
2024-12-1232 minA Golden Success with Lisa MacaleEp.46 - My Top Tips for Building a Membership!If you’re thinking about starting a membership or a course—or you already have one—this episode is for you!I’m sharing my top tips for launching and growing a successful membership platform, drawing on everything I’ve learned over the years, including my journey with Golden Brands. From understanding the balance of content, community, and coaching to the realities of creating semi-passive income, as always I’ll give you an honest look at what it takes to run a thriving membership.In this episode I cover: Why a strong community is the key to lo...
2024-12-0526 minA Golden Success with Lisa MacaleEp.45 - Cultivating a healthy Money Mindset with Clare WoodWelcome back to the podcast. Today we have a special guest joining us - Money Mindset coach - Clare Wood. Clare Wood is a money mentor, author, speaker and podcaster. She’s a qualified accountant (a CPA), but she’s not your average bean counter… she uses her money-making mentoring powers for good. Clare helps service-based businesses to scale, while creating a lifestyle they love. Clare Wood runs The Profit Academy, an online school created to help business owners increase their profits exponentially.Clare has also been a guest speaker inside Golden...
2024-11-2823 min
Abundant + Aligned171 // The secrets to building a successful business with Lisa Macale, Founder of Golden BrandsToday I sit down with Lisa, the founder of Golden Brands, to explore her journey from corporate life to entrepreneurial success. Lisa has built multiple thriving businesses, including a wedding planning service, a social media management company and membership platform for business owners. Her journey is full of practical advice and inspiring insights for anyone looking to create and grow a business that aligns with their passions while offering freedom and flexibility.Here’s what we cover in this episode:Lisa's journey transitioning from the corporate world to running multiple successful businesses (including overcoming the fear th...
2024-11-2438 minA Golden Success with Lisa MacaleEp. 44 - Book More Clients! [overcome sales objections]Struggling to overcome common sales objections and book clients? This episode dives into how to effectively handle objections with kindness and strategy - without feeling salesy or pushy. We’ll cover how to respond when potential clients say:"It’s too expensive" or "I can’t afford it.""I need to think about it.""I need to check with someone else.""How do I know this will work for me?"In this episode I share some actionable strategies to communicate value, address concerns, and provide the information clients need to make confident decisions. Plus, we’ll explor...
2024-11-2122 minA Golden Success with Lisa MacaleEp. 43 - Two Years in Business [what that has ACTUALLY looked like]In today’s episode, I’m reflecting on the journey of building Golden Brands over the past two years and sharing what it’s really looked like behind the scenes. From the outside, it may seem like things have grown quickly, but in reality, it has felt slow, and there have been challenges, doubts, and setbacks along the way. I'll be sharing the valuable lessons I’ve learned, from focusing on what matters to stepping out of my comfort zone, and embracing slow, steady growth. This journey has taught me so much patience, resilience, and the importance of buildi...
2024-11-1424 minA Golden Success with Lisa MacaleEp. 42 - The Membership grew by 50% in 2 Weeks! [deep dive into our strategy]We just wrapped up our biggest sales period ever, growing our membership by nearly 50% in just two weeks—an achievement that still blows my mind! In this episode, I’m breaking down everything that worked during this launch including an overview of all our sales emails! I’ll share what went well, what didn’t (like those last-minute Meta ads), and key lessons learned to make future launches even stronger. If you’re curious about what it takes to scale a membership community—or if you just need a peek behind the scenes—this episode is packed with v...
2024-11-0723 min
The Self-Makers Podcast | Marketing Strategy & Business Growth for Service Providers71. Building Community & Scaling Authentically With Golden Brands Founder, Lisa MacaleIn today's episode, I'm joined by Lisa Macale, the founder of Golden Brands, a membership and community built for purpose-driven business owners who want to grow authentically and sustainably. This episode is perfect for anyone looking to understand the power of building a community-based business, the mindset needed to scale with confidence, and the behind-the-scenes of what it really takes to create sustainable success.Here’s what you’ll get out of this episode:Insight into Lisa's exact steps to build a community-driven membership that attracts loyal, engaged members who stick aroundPowerful advice on overcoming imposter syndrome and...
2024-11-0548 minA Golden Success with Lisa MacaleEp. 41 - Managing Business OverwhelmIn today’s episode, I’m diving into a very real topic: business overwhelm. Lately, I’ve noticed myself slipping into unsustainable work habits, working nonstop and not spending any time on anything self-care related. This busy season has been especially intense, with our recent conference and a big growth period for Golden Brands, and I know I’m not alone in feeling the pressure!In this episode I share some small shifts I’m making to regain some balance and get back into some healthy business practices.If you’re navigating your own busy seas...
2024-10-3121 minA Golden Success with Lisa MacaleEp.40 - How do I build a loyal Community?!In today’s episode, I’m sharing the key strategies I’ve used to build the Golden Brands community over the past two years—something I didn’t initially have a plan for! If you’d asked me how to build a community two years ago, I wouldn’t have had a clear answer. But through reflection, I’ve identified three core things that helped turn our audience into a strong, supportive community.Here’s what you can expect to learn today:The Difference Between Building an Audience and a Community: Why having followers isn’t the same as...
2024-10-2418 minA Golden Success with Lisa MacaleEp.39 - Post-Conference Recap – Golden Brands 2024In this episode, I’m recapping the highs and lows from our very first Golden Brands conference! It was beyond anything I could have dreamed of, from inspiring speakers to unforgettable moments of connection with so many beautiful women in business. The energy in the room was unmatched, and I couldn’t be more grateful to everyone who made it happen! 💛I also dive into some of the challenges behind the scenes. But despite the small hiccups, it was an event I’ll never forget. And exciting news — we’re coming back in 2025 with even more attendee...
2024-10-1722 minA Golden Success with Lisa MacaleEp.38 - How Much Is It REALLY Costing to Host Our First Conference?!With just two weeks to go before our very first Golden Brands conference, I’m pulling back the curtain on everything — the real costs, the unexpected challenges, and what I would do differently if I had to start over. In this episode, I share why I decided to plan this event in the first place, how we ended up with a budget of nearly $46,000, and the hard truth about the break-even point (hint: it’s not as glamorous as it sounds). I also dive into the behind-the-scenes chaos — from speakers dropping out to goodie bag drama —...
2024-09-2624 minA Golden Success with Lisa MacaleEp.37 - What I'd focus on if I was starting a new Business TODAYIf I was starting Golden Brands from scratch today or actually if I was starting any service-based small business there are a few key things that I would focus on to help growth the business quickly...From creating a brand, building up one social media platform to leveraging collaborations - let's dive into it! Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Join the WAITLIST ~ doors open October: https://goldenbrandsco.com/membership/Here's to creating your g...
2024-09-1916 minA Golden Success with Lisa MacaleEp.36 - Can you be a successful business owner and Mum?In today’s episode, I’m diving into a topic that I don’t think is talked about enough—what it truly means to be both a successful business owner and a mum. Recently, I was watching a TikTok where a small business owner mentioned feeling like there’s a gap in the narrative. She pointed out that we don’t hear enough women openly discussing the sacrifices that come with balancing motherhood and business. That really hit home for me.I’m sharing my own journey today—from selling my wedding planning business after my first child, to starti...
2024-09-1220 minA Golden Success with Lisa MacaleEp.35 - The one consistent thing in ALL my businessesThere has been one thing that has been consistent for me across all four of the businesses that I've owned and it has had a massive impact on my business growth - INSTAGRAM. Although I have a love/hate relationship with Instagram, it has been so incredibly valuable for me to reach new clients, generate leads and to grow a community. My business wouldn't be what it is today without it. In this episode I'm sharing some of the key ways I've used Instagram over the years and how these strategies have now...
2024-09-0515 minA Golden Success with Lisa MacaleEp.34 - Building a Recognisable Brand with Guest Keren EliseI'm SO excited to have one our increibly talented Golden Brands members and Brand Strategist Keren Elise join us on the podcast to chat about all things branding. In this episode we dive into: Building a strong brand identity onlineWhy branding is so much more than a logo and nice fontsThe power of consistency with brandingHow to show up cohesively onlineWhat to do if you're in a slow period in businessPlus more...A huge thank you to Keren Elise for joining us. You can check out more from Keren at: https://kerenelise.co...
2024-08-2942 min
The One Woman Show with The Social BritifyLisa Macale: Anti-Cringe Networking Events - Do They Exist?With the experience of launching and growing four businesses under her belt, Lisa is a true advocate for supporting women to find their authentic version of success.In this special episode, Lisa and I dive into the story behind Golden Brands, exploring the inspiration and journey that led her to create her online membership and why she’s a firm believer in networking, despite not being a natural social butterfly or public speaker.Whether you're a seasoned entrepreneur or just starting your journey, Lisa’s insights are so refreshing with a much needed reminder about choo...
2024-08-2628 minA Golden Success with Lisa MacaleEp.33 - Feeling stuck in your business?? [you might be in a gap period]If you are feeling stuck in business and that things aren't progressing as you'd hoped - then this episode is for you! We dive into the 'gap' period of business. That season of business where you feel like nothing is working and you need to commit to upskilling and personal growth in order to move your business into that next stage. It is a tough period of business to be in but one no doubt that we will all face at some point. I hope my experience and insights help to make this...
2024-08-2212 minA Golden Success with Lisa MacaleEp.32 - Did I create another business?! [Where I'm currently investing]Where I'm currently investing to help free up my time and to ultimately grow my business.This episode also took a bit of a random tangent... We dive into where the money is coming from to help grow Golden Brands...why I've been spending my weekends wiring looms and how I've kind of creating a new business inside a business!!P.S - doors are currently open to the Golden Brands membership! We would love to have you join us! details here - www.goldenbrandsco.com/membership - use code Golden100 to get $100...
2024-08-1520 minA Golden Success with Lisa MacaleEp.31 - Use Podcasts to grow your business!You’re probably listening to this episode because you enjoy podcasts but have you really considered how you can utilise podcasts to grow your own business? In this episode I’m going to share some advice I have for those who might be keen to start their own podcast and also for those of you who have zero interest in doing your own podcast but you can see the value in getting featured on other peoples podcasts (honestly I think this is something every single business owner should be exploring). As one of my friends put it...
2024-08-0816 min
The Next Level Life584 - Building a thriving membership with Golden Brands Founder Lisa MacaleLisa Macale is the founder of Golden Brands, a thriving membership and community designed to support creative, service-led small business owners. With a wealth of experience in launching and growing four businesses to date, Lisa is deeply passionate about empowering other entrepreneurs to achieve their own authentic version of success.
Here's what our conversation covers:
What it takes to start and build a membership
Lessons of launching and testing growth strategies
How Lisa navigates the high content machine of a membership
Lessons from starting a selling different business models
Using events as a strategy to grow...
2024-08-0448 minA Golden Success with Lisa MacaleEp.30 - Three easy ways to grow your email list!Email lists, funnels, automations? In this episode I'm sharing 3 fairly simple ways that you can start growing your email list today.Doors are opening very soon to the membership. JOIN WAITLIST here: https://goldenbrandsco.com/membership/If you're a creative service-based business owner in the early stages of your journey looking for practical advice, support and a community that understands your journey, Golden Brands is the place for you. Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/g...
2024-08-0115 minA Golden Success with Lisa MacaleEp.29 - PART TWO ~ I attended a Leadership Conference + Thought LeadershipGenerative learning... thinking vs thoughting?! We are diving into some of my key takeaways from The One Leadership conference I recent attended in Queenstown. This episode dives into how we learn, how we communicate and how we can use our brains to make more decisions for ourselves without relying on the knowledge of others or CHATGPT. Join the Instagram Story Challenge, we kick off 1st of August: Link to join here: https://goldenbrandsco.com/memberships/show-up-on-stories-14-day-instagram-challenge/Let's connect:Golden Brands Website: ww...
2024-07-2515 minA Golden Success with Lisa MacaleEp.28 - I attended a Leadership Conference and it was wild! [Part One]Ok so there is a lot to unpack here for the conference I’ve recently attended in Queenstown this past weekend...It was unlike anything I’ve ever attended before, there was swearing, there was SO much confusion, at times it was confronting and times our brains couldn’t work out what the heck was actually happening and several people couldn’t quite cope with it all and left..It was wild. I’m going to split this up into two podcast episodes because there is so much to cover and I’m honestly stil...
2024-07-1821 minA Golden Success with Lisa MacaleEp.27 - Five of the Best Pieces of Business Advice I've ReceivedIn this episode, I'm excited to share some of the most impactful business advice I've received throughout my journey. These nuggets of wisdom have significantly shaped my business journey! Key Takeaways:It's Not Your Job to Please Everyone: Understand that you can't make everyone happy, and that's okay. Focus on serving those who truly align with your business.Rejection Isn't the End: See rejection as a sign that the opportunity isn't right for you at the moment. Keep pushing until you find the right fit.Trust Your In...
2024-07-1117 minA Golden Success with Lisa MacaleEp.26 - Overcoming Business Comparison [why we need to stay in our own lane]In today’s episode, we're diving into a topic that many of us struggle with—comparing our business journey to others. I’ve come to realise that there will always be people ahead of you and people behind you, and both can negatively impact your journey if you let them.New competitors often undercut prices to establish themselves, which can be frustrating and make you doubt your value. And then there are those ahead of you, seemingly killing it, which can leave you feeling inadequate. Both scenarios can hold you back if you let them.In...
2024-07-0411 minA Golden Success with Lisa MacaleEp.25 - Guest Brittany Worthington: Maximising Event Impact + EngagementI'm very excited to have our first guest on the podcast today, the incredibly talented Brittany Worthington from The Social Britify. Britt is an Instagram coach and social media manager, dedicated to empowering others to use Instagram strategically while actually making it fun! She's also one of our keynote speakers for our upcoming Brisbane Conference!In this episode, Britt shares invaluable insights on how we can maximise the impact of attending events for our businesses, leveraging these experiences to boost connections, reach, and brand awareness on Instagram. Whether you're gearing up for our Brisbane conference or any...
2024-06-2738 minA Golden Success with Lisa MacaleEp. 24 - You should use Events to grow your Business!Are you hosting and attending events to grow your business? I can tell you from my own experience that events have been pivotal in growing Golden Brands. We have made events a big focus for us, even though they don't generate any revenue (more on that in the podcast episode!). BUT they have helped us in so many different ways - to grow our community, to build brand awareness, and to establish ourselves in the market. In this episode, I share about: The many lessons I've learned from doing eventsAll the things that have gone...
2024-06-2020 minA Golden Success with Lisa MacaleEp.23 - Hiring your first Staff Member [who you should hire first!]Ready to hire your first staff member or contractor but unsure where to start? This episode is for you.I recently hired my first contractor for Golden Brands and understand the challenges you might be facing! In this episode, you'll learn:How to determine when you’re ready to hireWhy outsourcing tasks can be a smart business decisionA practical framework for hiring: admin support, delivery, sales, marketing, and leadershipTips for hiring people who excel in areas you don'tI'll also share personal stories and practical advice to help you make the best hiring dec...
2024-06-1320 minA Golden Success with Lisa MacaleEp.22 - Prioritising your Wellness [I sleep on a grounding mat?!]Not prioritising yourself in your business? Not making wellness a focus? Feeling stressed, overwhelmed or burnt out? This episode is for you.I share about my wellness journey from facing burnout to creating a business today where I have clear boundaries and practices in place to ensure I'm not constantly hustling and stressed to the maxIn this episode, I also touch on some of the professional and personal wellness practices I have put in place to live an all-round healthier and happier lifestyle. And yes I'll also share about the grounding...
2024-06-0626 minA Golden Success with Lisa MacaleEp.21 - Ready to GROW your business?! [the two things you need to focus on]Ready to grow your business BUT you're feeling overwhelmed with the million things you need to focus your time and energy on? What if I told you business can be simple and way more straightforward than you might think. There are 5 key stages we go through as small business owners and at each stage there are areas we need to focus on to move forward. In this podcast episode, I dive into what to focus on during the GROWTH stage of business and how to identify if you are in this stage right now. Make su...
2024-05-3023 minA Golden Success with Lisa MacaleEp.20 - Ready to invest in your business? [here's what you need to consider]Investing is going to be key to driving your business forward! In this episode, I dive into: Some of the big investments I've made on my business journeyA quick 3-step process for anyone ready to take that jump to start investing more in themselves and their businessWhy we need to be smart about taking riskIdentifying areas to invest inWorking on your money mindsetAlso, make sure to sign up for the FREE upcoming webinar 'Make more sales during a downturn - 5 cost-effective marketing strategies' https://goldenbrands.my...
2024-05-2322 minA Golden Success with Lisa MacaleEp19 - Facing a Slow Period? Do these 4 things!Facing a slow period in business? Feeling frustrated with the lack of growth? In this episode, I'm sharing 4 key things you should focus on during a slow period in business so you can come out the other side seeing even more growth in your business! From surveying your audience to analysing data and building your network - we are diving into it all! Also make sure to sign up for the FREE upcoming webinar 'Make more sales during a downturn - 5 cost-effective marketing strategies' https://goldenbrands.myflodesk.com/m...
2024-05-1622 min
Let's Talk Socials!#78: Using social media to grow an online membership with Lisa MacaleMeet Lisa Macale, founder of the successful online membership & community Golden Brands. I have admired Lisa's marketing for a while now and finally got the chance to ask her how she built her membership with the help of social media.
You'll discover...
Why our generation craves a different type of community
The successful strategies Lisa has used to build her brand
...and the ones that haven't worked out so well
What really matters when building an audience online
Lisa's tips to grow your own brand & business on social media
Thank you s...
2024-05-1544 minA Golden Success with Lisa MacaleEp.18 - Why we all need to get better at Public Speaking for our businesses!18 months ago I had a massive fear of public speaking that I knew I needed to overcome! 2024 was the year I committed to moving past this fear and I took the jump to book our biggest event to date! Our Brisbane Conference happening in October. I truly believe that working on our speaking skills can have a profound impact across our whole business. It makes us a better communicator and it can help us to build trust and authority in our industry.In this episode, I share everything I have learned about public speaking and m...
2024-05-0218 minA Golden Success with Lisa MacaleEp.17 - A Failed Launch! [Why we need a Core Offering]Last week I decided to close our digital product shop the day after I launched it... In this episode, I unpack exactly what led me to that decision and why having a core offering is essential for me in this season of business. If you are trying to offer everything in your business and find yourself saying yes to things that don't feel in alignment for you - then this episode is for you! The podcast episode mentioned from Powerhouse Women to check out is here. Let's connect:Go...
2024-04-2519 minA Golden Success with Lisa MacaleEp. 16 - 16 months into the Golden Brands Journey [avoiding burnout]This is a very real, raw and honest account of what's been going on behind the scenes for me with Golden Brands. From feeling disconnected with myself, my husband and kids to making sacrifices for my business. I'm sharing a few of the things I'm doing to get back on track and to lean into my why, vision, and what's important. To avoid getting into the trap of complete burnout again! Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/
2024-04-1823 minA Golden Success with Lisa MacaleEp15. Three ways to create more Visibility for your brand [for free!]In this episode, we dive into three key strategies for gaining more visibility for your brand without breaking the bank! If you are struggling with generating sales for your business right now this episode is for you. Also make sure to check out Episode 9 + 14 to further dive into these visibility strategies. Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Download our Golden Success Path: https://view.flodesk.com/pages/64b47d28e181ddda00ff2b50
2024-04-1116 minA Golden Success with Lisa MacaleEp. 14 - How I've used Collaborations to build 4 businesses [and how you can use them too]Ever wondered how brand-to-brand collaborations can skyrocket your business growth? Dive into our latest podcast episode where we explore the incredible potential of collaborations for small businesses. We'll delve into:Harnessing collaborations for business growthThe essence of brand-to-brand collaborationsIntegrating collaborations into your marketing strategyI've personally witnessed the transformative power of collaborations - from boosting brand awareness to generating leads and landing clients! Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Download our Golden Success Path: https://view.f...
2024-04-0421 minA Golden Success with Lisa MacaleEp.13 - You are ENOUGH [let's move past the doubt and comparison]80% of women in business don’t believe they are enough.You don’t have to be amazing at what you do, you just have to know more than your clients.And everything can be learnt. Remember we all start from zero - zero knowledge, zero skills, zero experience. You can't compare your first year to someone else's fifth year in business. I hope this episode inspires and motivates you to smash those big business goals and to keep moving forward in your journey. Let's dive into episode 13!
2024-03-2819 minA Golden Success with Lisa MacaleEp.12 - I don't pay myself in Business... [the real money chats]In this episode, we're diving into one of those hush-hush topics in the small business world: when and how much to pay yourself!I'm going to get really real and share my own journey, including why I chose not to take a salary from Golden Brands. It's all about getting real with money talk, because let's face it, we're all curious but hardly ever chat about it. So, buckle up for some honest, no-BS insights into juggling personal paychecks with business growth! Let's connect:Golden Brands Website: www.go...
2024-03-2124 minA Golden Success with Lisa MacaleEp.11 - What to do if you find yourself with a Copycat in business! [this will happen one day]No one wants to have their business copied. Whether it's your business name, your designs or your logo and branding this is a common challenge we are faced with as small business owners at some point in our journey.In this episode, I share about my own experiences with having copycats in business and a 6 step strategy you can follow if this happens to you. It is common to feel upset and angry if this occurs but letting our emotions lead how we react is something we want to avoid. I hope you...
2024-03-1418 minA Golden Success with Lisa MacaleEp. 10 - Let's get Comfortable being UncomfortableWe are back for Episode 10 and we are diving into doing all the things that make you feel uncomfortable but will have a profound impact on your business journey.Getting uncomfortable being uncomfortable! Let's step into the person we want to become TODAY to live our very best life. Manifestation Babe Podcast is mentioned here. Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram here.Whether you're looking for inspiration, practical advice, or a community that understands your journey, this is the place fo...
2024-03-0717 minA Golden Success with Lisa MacaleEp.9 - Use Lead Magnets to make more SALESIn this episode, we dive into the world of lead magnets – a crucial marketing tool for generating leads and growing your business.Points Covered: Understand what lead magnets are and why they're vital for your email list.Learn how to create lead magnets that solve problems, generate interest, and encourage action.Explore different types of lead magnets like checklists, ebooks, quizzes, and more.Tips on creating valuable lead magnets that entice people to share their email addresses.Where and how to promote your lead magnets for maximum reach.Download our Lead Magnets!
2024-02-2920 minA Golden Success with Lisa MacaleEp. 8 - Answering your Business Questions...Welcome back to episode 8! In this episode, I'm answering your business questions! We are diving into everything from blogging, tips for starting out in business, investing when you're not seeing the return and how to start a podcast. During the episode, I answer your questions sent in via Instagram: Top Three tips for someone just starting out?How are you so open and honest and do you have reservations about sharing personal stuff? Value of Blogging in 2024?Thoughts about investing in business when it’s not seeing the re...
2024-02-2224 minA Golden Success with Lisa MacaleEp 7. The Ups and Downs of Selling Businesses!In this episode, we're diving into - selling a business. If you've ever considered selling your business or aim to do so someday, this episode is packed with my personal experiences and learnings from selling two different businesses.During the episode I cover: What's the End Game?: Ever thought about where your business is heading? I dive into why it's super important to have an end game vision. Spoiler: It’s not always about selling!My First Sale Rollercoaster: Selling Willow Tree Creative was a wild ride. I share the up...
2024-02-1522 minA Golden Success with Lisa MacaleEp.6 - Nail your next Launch!This episode is a treasure trove of insights for anyone looking to launch a product or service, or just curious about the differences between launching and running sales. You'll walk away with practical tips and a clearer understanding of how to approach your next big launch.Here’s what we’ll dive into:Launch vs. Sales Period: Understanding the difference is crucial!Pre-Launch Mastery:Knowing Your Audience60-Day Launch StrategyCreating Hype and Quality LeadsThe Launch Phase:Creating UrgencySpecial Offers and BonusesDuring the Launch:Email Mark...
2024-02-0821 minA Golden Success with Lisa MacaleEp.5 - How NOT to grow on Instagram + my simple engagement strategyJoin me for episode 5 where I delve into my personal experiences and lessons learned in growing an Instagram audience, including what strategies to avoid and what truly works.Topics covered in this episode: My Journey with Instagram Growth: A look into the various strategies I've tried and advised against, such as following/unfollowing, buying followers, and using engagement tools.Rethinking Audience Growth: Why it's essential to question the purpose behind wanting a larger audience. Does a bigger following equate to more sales?Ineffective Strategies to Avoid from engagement tools t...
2024-02-0126 minA Golden Success with Lisa MacaleEp. 4 - I spent a year of my life raising a Guide Dog - What this taught me about my WHY!In this deeply personal episode, as I approach my birthday, I'm taking a moment for reflection and to share a story that holds a special place in my heart - the year I dedicated to raising a guide dog.In this episode, I cover: Reflection and Goal Setting: How I use my birthday as a time for reflection and setting visions, goals, and actions for the year ahead.A Personal Journey of Impact: Delving into my experience of raising a guide dog and the profound impact it had on me personally and pr...
2024-01-2421 minA Golden Success with Lisa MacaleEp. 3 - Every single Marketing Strategy we are using for 2024 and how much it's costing!Welcome to Episode 3 of the Golden Brands Podcast! Today, I’m sharing every single marketing strategy I’m investing in to grow Golden Brands in 2024, along with insights into what worked (and what didn’t) in 2023.Key Points Discussed:Meta Ads: Running two campaigns at $20/day each, with plans to increase the budget during sales periods.Events: Investing $40k in the Conference and around $3k for an Auckland event.Content Creation: Budget of $2000 for a new brand shoot and stock images, potentially from Haute Stock.Collaborations & Partnerships: Ex...
2024-01-1716 minA Golden Success with Lisa MacaleEp. 2 - The BIG lessons I've learnt in businessWelcome to Episode 2! Join me, Lisa, as I take you on my personal entrepreneurial journey - from the highs of wedding planning success to the challenging yet fulfilling road of starting Golden Brands.This episode is an honest reflection on the challenges of offering too much, the pitfalls of closely following competitors, the importance of growth at a manageable pace, and why being true to your unique business vision is crucial. Whether you're a budding entrepreneur or a seasoned business owner, these insights are aimed at helping you avoid common mistakes and guide you toward s...
2024-01-1024 minA Golden Success with Lisa MacaleEpisode 1: Intro to the Golden Brands Journey - From Wedding Planner to EntrepreneurWelcome to the very first episode of the Golden Success podcast! Join me, Lisa, as I take you on my personal entrepreneurial journey - from the highs of wedding planning success to the challenging yet fulfilling road of starting Golden Brands. In this episode, I open up about the real, raw, and honest experiences of running four different businesses, the lessons learned, and how a psychic's vision led to the birth of Golden Brands. This is a story about overcoming challenges, embracing change, and relentlessly pursuing a dream. Perfect for any entrepreneur seeking inspiration and pr...
2024-01-0416 min
Unpack This!Growing your dream business with Lisa Macale, Founder of Golden BrandsJoin me for a behind-the-scenes chat with Lisa Macale, Founder of Golden Brands. In this episode Lisa so generously and vulnerably shares her journey to becoming a successful entrepreneur, in this episode we also discuss:✨ The story behind how and why Lisa decided to pursue entrepreneurship✨ How Lisa started, scaled and sold her businesses✨ Success, failure, mindset, self trust and confidence ✨ Lisa's biggest lessons as a business owner✨ Her top tips for starting and growing your own dream business About LisaMeet Lisa Macale, the Founde...
2023-04-2531 min