Shows
The Mindful Marketer"Burnout to Balance: Prioritize and Thrive in '25""Burnout to Balance: Prioritize and Thrive in '25" Today, executives face a mandate: "Grow revenue while reducing costs." This mantra permeates the US government, public and private companies. Random tactics and endless “to do” lists lead to burnout and loss of your top performers—costing millions in lost brand repute, revenue, workers compensation, and indefinite medical leave. If you’re feeling the sting of burnout, give a listen to this episode. You will learn: 🌟 A clear definition of burnout. 🌟 Why the productivity industrial complex is failing us. 🌟How one $800M software company is doing more with l...2025-02-0729 min
No Brainer - An AI Podcast for BusinessNB44: Leading & Learning in the AI Era, with executive advisor Lisa NirellIn this episode, Greg and Geoff welcome Lisa Nirell to discuss the evolving landscape of AI and its implications for organizations.Lisa helps mindful leaders cultivate healthy companies and careers. Organizations such as AARP, Alliance Bernstein, CoStar Group, and Hilton hire Lisa to navigate high-stakes transitions. She’s a two-time author, growth strategist, executive coach, open water swimmer, and meditation student.Be sure to check out her books: EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company" and The Mindful Marketer: How to Stay Present and Profitable in a Dat...2024-11-2049 minThe Mindful Marketer"Avoid These Costly Transformation Traps in 2025""Avoid These Costly Transformation Traps in 2025" #86 In this AI-powered age and impatient investor climate, growth leaders often struggle with avoiding transformation traps and tribulations. This session will help you avoid today’s costly career and company moves. Here’s what you’ll hear in this episode: * 5 transformation types every leader needs to navigate (the Transformation Tree) (8:40) * Contemporary transformation trap examples, including Starbucks, IBM, and Nike (15:00-23:10) * The trap that leaders often underestimate (11:05-15:00) * Lisa’s five favorite strategy accelerators (23:00) Don’t...2024-10-0626 minThe Mindful Marketer"Fight Fake News, Protect Your Brand: Lessons from an AI Experiment" with Jack Brewster (#86)"Fight Fake News, Protect Your Brand: Lessons from an AI Experiment" with Jack Brewster (#86) It can cost bad actors less than $150 to create a fake (or "pink slime") news site and mess with your company’s brand. We’re deep into the USA election season, and we’re watching this train wreck unfold. Don’t let misinformation ruin your hard-earned reputation. Listen to this episode, where we welcome Jack Brewster of NewsGuard. They are committed to providing transparent tools to counter fake news for marketers, leaders, and democracies. Summary:2024-07-1335 minThe Mindful MarketerFull Time vs. Fractional? The CMO Career DebateFull Time vs. Fractional? The CMO Career Debate Guests: Scott Kabat, CEO, 621 Consulting and Michael Taylor, CEO, SimpleMind Inc. SUMMARY: It’s our job as leaders to present cost-effective and strategic alternatives to old traditional CMO roles and responsibilities. Why now? Because generative AI is rapidly streamlining how we build content, go to market, engage with customers, and design our demand gen strategies. These are common requirements to be a “full stack” CMO. Here’s the challenge. Thanks to AI, information has become commoditized, and knowledge (skills) are table stakes. On the other hand, wisdom, the pinnacle of human und...2024-05-2037 min
No Brainer - An AI Podcast for BusinessNB28: Mailbag Episode – Educating Teams and AI SelfiesIn this episode, Greg and Geoff answer listener questions from Lisa Nirell, Phil Gerbyshak, last week's guest Paul Chaney, and TikTok commenters in an open-mic mailbag format. They discuss the challenges of educating organizations on AI integration, emphasizing the importance of alignment, change management, and training. They explore why people prefer fake AI-generated images of themselves and the potential impact on corporate recruiting. And they delve into the topic of AI marketing ethics and the need for marketers to prioritize ethical considerations in their work.The conversation covers the importance of making small improvements, the need for respo...2024-03-2858 minThe Mindful Marketer“Four Big Customer Growth Unlocks” with HomeServe USA’s CMO, Andy Yost“Four Big Customer Growth Unlocks” with HomeServe USA’s CMO, Andy Yost There has never been a better time for marketers to lead growth initiatives--yet many are mired in overwhelming and misaligned priorities. That clouds their ability to design new futures and test growth hypotheses. Hear how Andy Yost is testing and discovering new revenue streams without alienating teams at this 20-year-old brand. HomeServe USA offers nearly 5 million homeowners affordable emergency service plans and protection from expensive and unexpected repairs. We cover simple ways to make trust tangible, building...2024-03-2535 minThe Mindful MarketerHow Marketers Rise Together Through Community Episode 82 dives into the power of community in marketing, featuring a special book giveaway of "Rising Together" by Sally Helgesen. We cover the nuances of community-building among marketers and CMOs, and learn how to navigate the challenges that often hinder the formation of strong employee, stakeholder, and customer communities. This episode outlines three common obstacles to community success: fear of self-promotion, the “overconfidence versus competence” dilemma, and the “network versus grapevine” distinction. **Show Highlights & Resources** - Join our 8th CMOs Leading Innovation Conference "Digital Innovation Day" happening on May 1-2...2024-03-0434 minThe Mindful Marketer"Smart Recruiting Strategies in an AI Powered World” with CoStar Group’s Kirstine Wilson“Smart Recruiting Strategies in an AI Powered World” with CoStar Group’s Kirstine Wilson The Wall Street Journal recently reported that 85% of 1,000 U.S. professionals surveyed are thinking about changing jobs this year. This represents an 18-point surge from 2023. Why do this report (and episode) matter? Because promotions and job searches have become even more competitive. With AI vying for certain jobs, we need to be more articulate, strategic, and connected than ever. A high-quality network gets you interviews, not an assembly line of AI-generated cover letters. Episode 81 show highlights include: New wa...2024-02-1435 minThe Mindful MarketerReflect and Refresh: Six Mindful Questions for 2024Reflect and Refresh: Six Mindful Questions for 2024 Before you start this show, grab a nice cup of hot tea or cacao. Find a quiet spot where you do your best dreaming and thinking. Bring your presence, pen, and paper. Then press “start.” We skipped the “fast start/out of the gates” approach to the new year. Instead, we designed Episode 80 to help you design a fulfilling 2024. The 6 Mindful Questions will help you... 1. reflect on your 2023 goals and milestones - WITHOUT distractions. 2. di...2024-01-0834 minThe Mindful Marketer"Ring in the New: 2024 Innovation Essentials for CMOs”Episode 79: Welcome to 2024 planning season. How will you ensure your go to market and customer retention strategies ring true for your customers, investors, and board members? If you are relying on ‘tried and true” approaches for 2024, your plan might not hit the right notes. Amy Kellinger and Alex Withers joined us in the studio. Amy leads growth marketing, events and content marketing for Blackbaud. Alex Withers brings decades of tech and sports industry marketing and sales leadership roles at Pepsi, LexisNexis, and TriMark Digital. You w...2023-12-1236 minThe Mindful MarketerHow Marketing Can Be an Ally for Truth” with Eric SchurenbergHow Marketing Can Be an Ally for Truth” with Eric Schurenberg In our previous episode 76 with Charlene Li, we discussed how intentional marketing leaders share three habits: courage, curiosity, and discipline. Those qualities are needed more than ever: across every institution, facts are under attack. Some media and tech leaders stoke polarization. AI hallucination and nefarious bots are not the only sources. A zealous quest for market dominance and ad revenues also squanders trust. What can we do to earn it back to prese...2023-10-1033 minThe Mindful MarketerGenerative AI: What Intentional CMOs Need to Know with Charlene LiGenerative AI: What CMOs Need to Know 📿 We broadcast live from the 1200-person Voice + AI Conference in Washington, DC. Here are highlights from the 77th Episode with return super guest, Charlene Li : 1. At your core, intentional CMOs share three habits: courage, curiosity, and discipline. Skip these habits and you fall into the hype cycle "just play with prompts" abyss. That advice creates true time wasters in the efficiency era. 2. Intentional CMOs know how to fuel and reward innovation. One of my marketing AI avatars is Karl Yeh. He is...2023-09-0835 minThe Mindful MarketerEpisode 75: “EX and CX: The Marketer’s Magic Formula” with Tiffani BovaEpisode 75: “EX and CX: The Marketer’s Magic Formula” with Tiffani Bova “The fastest way to get customers to love your brand is to get employees to love their job." In this episode, you will find out why old beliefs that “the customer is number one” are no longer true—nor sustainable. We welcomed Salesforce’s Chief Growth Evangelist, Tiffani Bova, to the studio. Her deep research of over 4,000 executives forms a strong foundation for this session, and her newest book. Show highlights include:2023-08-0737 minThe Mindful MarketerBreakdown to Breakthrough: A Conscious Leader's Guide (and Book Giveaway)In Episode 74 of The Mindful Marketer, we explored a common cause of leadership and team breakdowns: Ego Myopia. The session highlights include: * Where you might be practicing ego myopia without knowing it * The most common ego myopia move among marketing leaders * Three ways to transform ego myopia today—and definitions * Wisdom discussion – “Seeing what is below the surface and beyond the obvious.” * How to unravel the misunderstandings about power * How marketers can plug “power leaks” We also gave away copies of Eric's new book, "Leade...2023-07-1132 min
AI for Creative EntrepreneursPlanning for the Future with a W.T.F Mindset [013]Executive coach, Lisa Nirell, joins us to share how she helps leaders navigate AI with curiosity, confidence, and calm. In this episode, we explore Lisa’s three bucket theory for time prioritization, as well as her approach to career longevity.
You can connect with Lisa at: https://lisanirell.com/
To learn more about how you can use AI in your creative business, visit: https://thecopywriterclub.com/ai4c
2023-06-1541 minThe Mindful MarketerEpisode 73: What’s Your Innovation Melody?What’s Your Innovation Melody? Power Panel Featuring Monique Elliott, Shane McCarthy, and Eric McCarthey Welcome to Season Two of The Mindful Marketer, where we explore the role of marketing in cultivating conscious and mindful communication. Join us on June 2 from 1:30-2:05 pm ET on June 2 to discover: - Three types of marketing innovation. - Communication strategies to fuel innovation and experimentation. -- How to embrace an innovative mindset in any economy - Recent marketing innovation success stories. -- Methods to kick start ma...2023-06-0636 minThe Mindful MarketerFrom Global to Local : The Art of Listening (Episode 72)“From Global to Local: The Art of Listening” with TATA Consulting CMO Abhinav KumarAs we launch Season Two, we explore the role of marketing in cultivating conscious and mindful communication. Abhinav Kumar, the CMO of TATA Consulting and FC Barcelona fan, joins us from Brussels to share his “global to local” communications playbook.Abhinav faces a daunting task. He oversees communications to engage and educate over 630,000 employees across 46 countries. Balance this goal with a charter to continue building a brand valued at $17.2B, and TATA’s commitment to tackling grand global challenges: climate change and energy transition.Here’s wha...2023-05-1339 min
The Mindful Marketer“Brand ROI for Marketing Skeptics” with Katie Hollar and Michael OliverWelcome to the efficiency era, when many top marketers worry about brand investments getting rejected or delayed. During Episode 71 - "Brand ROI for Marketing Skeptics" with Katie Hollar and Michael Oliver --you will hear: How to pick the right set of metrics for your current growth stage (explore vs. exploit mode) Ways AI can help you engage customers in the branding process (a time saver!) How Katie and the team use their website as a "brand home base" The correlation between store visits, sales results and brand repute at BMW Canada Don...2023-04-1836 minThe Mindful MarketerCustomers, Cookies, and Content: A President’s PerspectiveCustomers, Cookies, and Content: A President’s Perspective featuring Jascha Kaykas-Wolff March 10, 2023 The rapid decline of third-party cookies has turned a CMO’s growth playbook upside down. And building trust has never been more challenging--especially in the United States. A 2021 Oxford University study asked 92,000 people whether they trust the news media in their country. The highest rated country was Finland. The U.S. came in dead last, at 29%. How much complexity are we facing globally with customer privacy? (hint: more than ever!) How can our messages build trust in this...2023-03-1538 minThe Mindful MarketerEPISODE 69: The Values Based Economy: From Awareness to Action with David Allison[REPLAY: The Mindful Marketer #LinkedIn Live featuring David Allison – Episode 69] What is values-based marketing and why does it matter? In our community, CEOs and CMOs are reporting LONGER sales cycles, ineffective messaging, and customer churn. Based on the ValueGraphics team’s assessment of over 750,000 surveys globally, we have learned that demographics and psychographics are ineffective at knowing what your customers want. (10% or less effective, to be exact). They do not help you uncover what your audience values, and they fall short of predicting how your audience will behave. In this dynamic conver...2023-02-0838 minThe Mindful MarketerThe NEW Rules of Content and Thought Leadership With Ginger Conlon – Episode 68Episode 68 kicks off Season 1 of The Mindful Marketer podcast, where we explore content strategy in 2023. Why should this topic matter to you?ChatGPT, tougher privacy rules, and a growing demand for differentiation can decimate well intended thought leadership and content strategies. Furthermore, Layoffs.fyi just reported that the number of tech layoffs grew 10x between 2021-2022. That means you will find fewer job opportunities than in 2021. To thrive, you need to be a thought leader in your market to stand out. Seasoned editor and marketer, Ginger Conlon, joined me for this lively show...2023-01-1034 minThe Mindful MarketerCompassionate Marketing with Chip ConleyReady for some "Baja A-has?" In this episode of The Mindful Marketer podcast, we explored: * What it means to be a modern marketing elder * The distinction between empathy and compassion * How the Modern Elder Academy practices compassionate leadership and marketing -- and where their marketing plan initially got it wrong * The power of "Third Vault" stakeholder conversations * The three components of compassionate marketing--and how you can use it to deepen trust with your stakeholders A hearty thanks to my longtime friend and wisdom co...2022-10-2235 minThe Mindful MarketerThe Good News about Bad News: 6 Steps to Create CalmThe Mindful Marketer/ Episode 66 Are you dreading an upcoming layoff, acquisition, or budget cut announcement? You're not the only one. These announcements create stress for marketing leaders and CEOs, no matter how experienced they may be. In Episode 66, I sit down with my fellow 100 Coaches colleague and author Amii Barnard-Bahn. We discuss a 6-step process to design your message. It will help you dramatically improve your confidence and boost calm. I'm joined in the studio by fellow 100 Coaches colleague Amii Barnard-Bahn, JD, PCC. Together, we will help you feel more present and prepar...2022-10-1032 minThe Mindful MarketerFriends AND Benefits: How Successful Marketers Build Allies with Morag BarrettHow are you securing your upward mobility in today’s hybrid world? For senior marketers, skill building is simply table stakes. Top marketing leaders also master the art of building allies. In this dynamic session and virtual book launch party with fellow 100 Coaches leader and Skye Team founder, Morag Barrett, you’ll learn: The key traits of strong allies Ways to embrace an ally mindset Embracing the three core tenets of work friendships: Look up. Show up. Step up. You won’t want to miss learning these time-tested friendship benefits and workplace success secret...2022-09-1933 minThe Mindful MarketerLeading Marketing During a DownturnLeading marketing during a downturn takes guts and grit. Your board expects more predictable results while your customers keep changing buying habits and brands. Branding falls out of favor while demand gen grabs more attention. Teams become more stressed and disengaged. What can you do to minimize the drudgery of a downturn? Hear what Lisa’s best clients are doing to navigate these uncertain market conditions P.S. Don’t miss a future livestream—register at themindfulmarketer.com to join our “know ahead” list2022-09-0628 minThe Mindful MarketerEat the Change: Building a Conscious Company with Seth GoldmanHow is your business playing a clear and concrete role in advancing society? What role does a mindful marketer play in cultivating conscious business practices? In this episode, Lisa Nirell sits down with a seasoned catalyst of conscious business cultures, Seth Goldman. Seth is Co-Founder of Eat the Change®, a chef-crafted brand that helps people “Snack to the Future™” with chef-crafted, planet-friendly foods. He also recently co-founded PLNT Burger. In his early years as a health and planet conservation activist, Seth co-founded Honest Tea, which he sold to Coca-Cola in 2011. Seth currently serves as the Chair o...2022-08-0832 minThe Mindful MarketerThe Path from CMO to CEO With Sonny Ganguly and Kenny Cushing What does it take to make the leap from CMO to CEO? What’s the best CEO career path during a downturn? How do successful CEOs hire and retain great marketing leaders? We addressed these questions with Lisa’s two CEO guests, NetCentrics’ Kenny Cushing and Clutch.co’s Sonny Ganguly. Both Sonny and Kenny grew their careers in marketing. They have helped launch stellar brands. In the past year, they took the leap to CEO. Hear what they learned, how you can dramatically improve your CEO influence, and how you can better prepare for a CEO role....2022-07-0835 minThe Mindful MarketerThe New Narrative: Dr. Tonya Matthews of the International African American MuseumMarketing innovation is about applying creativity to improve your stakeholders’ condition. It requires us to challenge our established beliefs and assumptions. Innovation often requires that we learn from our past as a way to inform our future. We often need to set aside the past, and begin with a clean slate. This process helps us design an empowering narrative to guide us forward. It bolsters our resilience. That’s the underlying theme of our 6th annual CMOs Leading Innovation Conference (CLIC ’22): “Growth Curves Ahead: The Resilient CMO.” Our conference begins on November 3 in historic Cha...2022-07-0510 minThe Mindful MarketerRise Above the Noise with Michael TaylorNow that many CMOs have doubled down on digital, certain “tried and true” channels have become over-crowded. In The Mindful Marketer Livestream Episode 61, here are highlights: *The main reasons why your audience might be ignoring you. * Michael Taylor, the Master of Messaging, gave us fresh ideas to help you rise above the noise. Hint: it's NOT about differentiation! * The diverge strategy that launched a B2B consulting firm's revenues from 0 to $3M in less than 18 months. * How innovation guru and bestselling author, Whitney Johnson, succeeds by constantly re-evaluating tried and t...2022-06-0735 minThe Mindful MarketerLearning Out Loud: CMO Table Stakes with Lisa NirellIn episode 60 of “Learning Out Loud: CMO Table Stakes,” you will hear several learning strategies and resources to recession-proof your Marketing career. Like what you hear? Please leave us a review on iTunes. Want our upcoming schedule? Register at themindfulmarketer.com Curious about our private CMO peer groups and coaching programs? Visit marketinggrowthleaders.com. 2022-05-2437 min
How I Made it in MarketingBrand Marketing: Look in people’s closets (Episode #18)“Remember the prospect is a person. Do not talk AT them; talk TO them.” This quote comes from Flint McGlaughlin in Above-the-Fold Psychology: How to optimize the top 4 inches of your webpage (https://meclabs.com/course/lessons/above-the-fold-psychology/). And it exemplified the conversation with our latest guest, who literally went into people’s homes and looked in their closets to better understand and communicate to her brand’s customers. Lindsey Lindemulder is the Brand Marketing Director for Merrell (https://www.merrell.com/US/en/home), where she manages a team of five. The hiking footwear and outdoor gear comp...2022-05-2347 minThe Mindful MarketerCareer Fulfillment: The Earned Life with Marshall Goldsmith* Have you intentionally designed your career—or are you complying with someone else’s version of “success?” * Do you catch yourself resting on your previous accomplishments? If you answered “YES” to either, then don’t miss this session with Lisa’s friend and mentor, 100 Coaches Founder and Award-Winning CEO Coach, Marshall Goldsmith. You will walk away with: - Marshall’s 3 rules for finding fulfillment - Tips to avoid “over-indexing” on past achievements or the future - Six filters to help you choose the right career or promotion - A proven method to drama...2022-05-0828 minThe Mindful MarketerThe OnRamp to Effective Marketing Leadership - with Lisa NirellWhy are some marketing leaders viewed as order takers, and others become innovators? What are the new road rules to earning a Growth CMO seat? In this session, Lisa shows you the essential "on ramp" to getting there. Join us for some just-in-time career advice and new insights.2022-04-0636 minThe Mindful MarketerHow Great Marketers Tame Turmoil with Constance DierickxHow Great Marketers Tame Turmoil During times of crisis, great marketers see and sense what others don’t. They create a range of possible actions, even if their ideas are on the back of a paper napkin. They don’t get paralyzed, even when surprised. In this timely episode of The Mindful Marketer, Lisa sits down with seasoned board adviser, Harvard Business Review contributor, and author Constance Dierickx. Constance, known as The Decision Doctor™, will share how top leaders from AAA, CDC, Cox Enterprises, and Johnson Controls tame turmoil.2022-03-2235 minThe Mindful MarketerGuy Kawasaki - The Art of Being RemarkableMerriam-Webster Dictionary defines “remarkable” as being uncommon or extraordinary. It takes courage, curiosity, and chutzpah to be a remarkable marketer today. Look no further for inspiration than our special guest, Guy Kawasaki. (Yes, THAT Guy!) Former jewelry salesperson-turned Apple evangelist-turned prolific podcaster, Guy will share his remarkable journey. Guy has been my friend and book collaborator for 20 years. We will discuss: - The common qualities of remarkable marketers - The current state of content creation - When to recognize it’s time to change your mission or career...2022-03-1125 min
The Successful Pitch with John LivesayThe Mindful Marketer With Lisa NirellMindfulness is not the first thing that comes to mind when talking about marketing. Zen and being one with nature is the opposite of the high-stress environment of marketing. But, Lisa Nirell makes it work! She is the mindful marketer and she’s here with your host John Livesay on how to practice mindfulness. Lisa is the founder and CMO of EnergizeGrowth LLC and is also the author of The Mindful Marketer. Join in as Lisa shares the secrets to innovative marketing, why she is the CMO whisperer, and more. Go out, practice mindfulness, and make friends with nature.2022-03-0933 min
The Mindful MarketerAnswering Tough CMO QuestionsAs we’re still in the midst of hybrid work, making a real mark for people who need to come together, innovate, and solve problems does come with some sense of isolation. In this experimental program of Ask Me Anything, I invited everyone to drop their burning questions so we may interact in this valuable exchange. Watch my latest life stream as I go in-depth with your chosen topics and my advice on what it takes to be a mindful marketer. ▶️ Ask Me Anything! Tackling Tough CMO Questions: Some key takeaways include: ✔️ Ma...2022-02-2235 min
The Mindful MarketerWhy Truth Telling Impacts Your Reputation and TeamThe 2022 Edelman Trust Barometer delivered a serious blow to media and government entities. They reported, “The failure of leadership makes distrust the default.” For marketing leaders, truth-telling starts with YOU and how you lead your teams. We need the courage and the skills to tell the truth, even when it is uncomfortable. Our reputation depends on it. Recognizing our purpose and practicing self-awareness help us implement truth-telling in our business and marketing decisions. Watch my latest lifestream with my guest, Ron Carucci. He is a co-founder and managing partner at Navalent. He helps CEOs...2022-02-0836 min
The Mindful MarketerIgnoring this Strategy Could Destroy Your Brand with Stuart FosterWhether you work for a museum or MarTech company, one thing remains constant: too many marketers still believe that a poor digital or physical experience won't hurt their brand. Just think about how many retailers you recently visited, and how deeply disappointed you felt by the experience. If you’re like me, you probably walked out empty-handed, grabbed your phone, and chose to order online. The online experience was less painful and annoying. Don’t let this happen to your brand. Instead, watch my latest livestream with my guest, Stuart Foster. He is...2022-01-2534 min
The Mindful MarketerTrendspotting: The Mindful Marketer 2022 Forecast with Charlene LiPwC's study in 2021 reported that 65% of employees were in search of a new job! And over half of my clients were either promoted or changed jobs. You only have 3-4 months to make your mark as an innovator—so how will you prove it? We all know that making time to observe, reflect, and capitalize on key trends is ESSENTIAL, yet few of us dedicate time to it! That's why many marketers are just trying NOT TO LOSE versus trying to WIN. Discover trendspotting methods and future-forward organizations worth watching in this episode with Charlene Li...2022-01-1139 min
The Mindful MarketerA 2022 PLAYbook to Re-Engage Marketing TeamsTwo years into the pandemic, things still feel heavy. To cope, some professionals have turned to self-medication versus meditation (or other healthy habits). For many of us marketers, our creative candles have flamed out. Instead of focusing on discussing the theme, "The Great Resignation," what if we made 2022 "The Year of PLAY?" In Episode 51, we explore the connection of PLAY to performance with my colleague, Gary Ware. You may think I’m glossing over the severity of the pandemic. I’m not. I recognize and feel the collective global trauma on a da...2021-12-2137 min
The Mindful MarketerHow Storytelling Can Transform Toxic Teams with Karen EberWe’ve heard horror stories about toxic bosses and behaviors: McDonald’s, United Way, The Ellen Show are just a few examples. Storytelling can make or break your team engagement and culture. Leadership expert Karen Eber reminds leaders to rethink how they communicate and use storytelling as a neuroscience hack to cultivate relationships and culture effectively. Watch the replay on LinkedIn. Some key episode moments include: ✔️ Discover the key ingredients to strong storytelling. The goal of a story is to take your audience to a specific outcome. A great story answers these four...2021-12-1439 min
The Mindful MarketerThe 2022 Reset: Designing The Mindful Workplace with Lisa Nirell and Jeff PerkinsFor marketing leaders, 2021 was a year to remember—and not repeat! Customer expectations shifted rapidly. Some great marketers left their lofty roles to be their own bosses. In fact, recent Labor Department data show that the number of unincorporated self-employed workers has risen by 500,000 since the pandemic. Many top team members either resigned or re-tooled, leaving costly gaps. One of my top clients, for example, had to delay a new product launch valued at $1B because of talent gaps and burned-out teams. This is a great time to reflect...What h...2021-12-0739 min
The Mindful MarketerOvercoming Anxiety At Work with Chester EltonWhen it comes to our careers and our customer relationships, the way we FEEL is everything. Yet, there's a paradox happening in our workplaces. On the one hand, we are witnessing declining unemployment (now 4.8%), soaring corporate and consumer spending, and a frenetic hiring pace for marketing and CX professionals. On the other hand, drug overdoses in the USA have exceeded 100,000 this year. Mental health professionals are overbooked, Daycare and labor shortages impose stress for many families, and service workers are simply on edge. Anxiety is casting a shadow over today's organizations.2021-11-2338 min
The Mindful MarketerBreaking the Speed Limits: Create Value Quickly with Amy Shioji and Michael TaylorThe key to winning customers is no longer about the quality of the product or service you deliver. Many organizations are leaving revenue on the table because their content and messaging do not align with the prospect's priorities. A Forrester Research conducted with C Suite executives in the B2B space says that it takes 27 buyer interactions before you get to close business. (The numbers went up from 17 touchpoints pre-pandemic.) More than ever, businesses must learn to uncover value quickly and deliver it at the right time, in the right format, to the right audience — whet...2021-11-1640 min
The Mindful MarketerMarketing with Wisdom in the New World With Chip ConleySo many of my successful clients are experiencing change fatigue, which shows up as exhaustion and burnout. How can we manage the MASSIVE transitions surrounding us--and our stakeholders--right now? When facing these transitions, you have three choices: you can ignore them, fight them, or welcome them. I believe that as marketers, wisdom offers a path to designing smoother life transitions, more engaged teams and customers, and better overall well-being. But it takes practice and time to cultivate. In this new episode, My wonderful guest Chip Conley and I will give y...2021-11-0925 min
The Mindful MarketerContent, Careers, and Customer Engagement in the Post-Covid worldContent, careers, and customer engagement. These are the top three issues keeping many marketing leaders awake as we slowly evolve from the COVID cocoon. During our recent Mindful Marketer Life Stream, I invited my partner and marketing strategist, Michael Taylor. In this broadcast, we shared valuable nuggets on leadership, customer behavior trends and goal setting. Watch the LinkedIn Live replay now. These are the essential modern marketing leadership habits our best clients practice: ✔️ Get your teams aligned around a finite set of priorities. To be a better marketer—especially in the...2021-10-2619 min
The Mindful MarketerBe Persuasive: The Power Of Visual Thinking with Todd CherchesAre you a Pied Piper of Persuasion? Or are you petering out behind a screen? Take a look at Canva, a company who took on a Titan Of Design - ADOBE — and is winning mindshare AND market share. This Australian company is now valued at $40B and led by a young visionary, Melanie Perkins. She summarizes the power of visual persuasion this way, “It shouldn’t matter where you are in the world, or socioeconomic status, or your skills and experience, everyone should have the ability to design.” Now, I’m n...2021-10-1928 min
The Mindful MarketerHow Can You Future-Proof Your Career? with Erica Seidel and Lisa NirellAs of late July 2021, the Bureau of Labor Statistics reported over 10.9 million job openings in the U.S. Job abundance? Definitely. Does that abundance correlate to high employee satisfaction and engagement? Sadly not. The Culture Works conducted a recent survey showing that 70% of organizations are currently making anxiety and well-being a top business priority. If hiring were such a finely-tuned process, and we truly understood how to value our marketing teams, we wouldn’t witness this stress spike. It’s time to revise and future-proof our hiring proces...2021-10-1232 min
The Mindful MarketerHow Marketers Can Think Like An Entrepreneur with Alisa CohnMany people think it’s cool to be an entrepreneur--even marketers who reside within organizations. Yet few can define it. Entrepreneurship has even caught the eye of streaming platforms and television networks. In the United States, Shark Tank has launched countless multi-million dollar empires. Disney+ touts a show called Own the Room. Now that I have celebrated 21 years as an entrepreneur, I have grown to define it in an offbeat way: I believe that entrepreneurship is first and foremost a mindset. And based on the number of “learning moments” (aka mistakes) I have ma...2021-10-0534 min
The Mindful MarketerThe term “legacy” is simply outdated - and ruining your growth potentialThe dictionary defines “legacy” as leaving an inheritance or property after death. That term is simply outdated. We need to make an impact while we are alive and vibrant. And I believe that CMOs are not the only leaders who should consider a new approach to living their legacy. Here’s why... Today, our teams and loved ones no longer expect a clear, predictable, 20 year strategic plan. Those days are over. They want to follow courageous leaders with a growth mindset. And a growth mindset begins with our clarity of purpose and a des...2021-09-2832 min
The Mindful MarketerBuild Your Personal Power Through Powerful Networks with Bruce TurkelIsolation is probably one of the worst pandemic aftershocks we’re witnessing. I monitor my own sense of isolation as carefully as I monitor my information intake, social circles, sleep habits, and diet. Living solo, I make it a daily priority to visit my local coffee shop, attend regular swim team practices, and call my dear friends. More than ever, it is imperative to build meaningful networks. These support structures help us to become a better version of ourselves. In the latest Mindful Marketer episode, creative entrepreneur, speaker, and author Bruce Turkel and I share the...2021-09-1430 min
The Mindful MarketerThe Need for Speed: Rapid Customer Value DeliveryThe Need for Speed: Rapid Customer Value Delivery When it comes to buying products and services, some new expectations surfaced in this covid era, and excellent customer service and engagement standards have changed abruptly. This episode discusses the need for speed and the necessity to deliver customer value in a competitive and rapid world. Watch the value-packed episode of The Mindful Marketer podcast here. Key points covered in this episode: ✔️ There are seven most common mistakes or blind spots that we've uncovered that slow down companies from deliveri...2021-09-1432 min
The Mindful MarketerBuzz: The Power Behind Sustainable Business with Noah Wilson-RichBuzz: The Power Behind Sustainable Business with Noah Wilson-Rich Exactly two years ago, I was greatly encouraged when I learned how 136 publicly-traded companies signed The Business Roundtable’s pledge. They were committing to a broader definition of corporate purpose: to share stakeholders, not just shareholders. Now this move is viewed as no more than a failed PR ploy and brand leadership strategy. Thankfully, I remain inspired by leaders in my community who are taking small, lasting steps, and skipping the big bold declarations. As we witness wildfires, floods, and hurricanes causing irrep...2021-09-0733 min
The Mindful MarketerHow To Play The Long-Game in a Short-Term World with Dorie ClarkYou might think that the pandemic is the true cause of many of us focusing on short-term issues and being reactionary. But I have news for you. For the years I've been advising Chief Marketing Officers and CEOs, this problem has haunted them. Too much short-term thinking can severely limit your career as well as your best-laid marketing strategies. In this episode, I share the screen with Dorie Clark. She is a prolific entrepreneur, professor, standup comedienne, communications coach, and Author of The Long Game. Dorie is my role model for cr...2021-08-3134 min
The Mindful MarketerMarketing Leadership Lessons Learned During the Pandemic with Don McGuireMy CMO clients remind me every day that COVID has pushed their leadership agility to its limits. And their best people are at risk of leaving in droves. I understand why. A recent ADP Research Institute study reports that only 14 percent of the 26,000 people surveyed are "highly engaged" at work. We can quickly recognize a highly engaged person when they approach the job with vigor, enthusiasm, and dedication. As a CMO coach and peer group leader, I am committed to helping my clients and members address this historic trend. In this episode, I sha...2021-08-2025 min
Keep Leading!®Marketing for LeadersKL118Lisa NirellFounder at EnergizeGrowth LLCMarketing for LeadersEpisode SummaryThis week on Episode 118 of the Keep Leading!® podcast, I share my interview with Lisa Nirell! Lisa is a marketing expert and shared how customers act and buy differently and the implications this has on how leaders market and sell.BioLisa Nirell, the founder of EnergizeGrowth® LLC, helps marketers and CEOs accelerate marketing innovation and growth. Top leaders from AARP, Adobe, Google, and LinkedIn hire Lisa to...2021-08-2032 min
GRACE under Pressure John BaldoniGRACE under pressure: John Baldoni with Lisa NirellLisa Nirell is the Chief Energy Officer of EnergizeGrowth®. Her award-winning books include EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company and The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World. Lisa brings cutting-edge strategies and fresh ideas to audiences and clients who find her messages practical and inspiring. www.lisanirell.com2021-05-2529 min
PeopleFirst! with Morag BarrettThe Mindful Marketer with Lisa NirellWelcome to SkyeTeam's People First! In this series, we explore the people side of successful business and careers. We all have a story to share, a leadership journey that we are experiencing.We'll be interviewing authors, business leaders, thought leaders, and people like you to uncover the latest ideas, resources, and tools to help you become more effective at work - and in life. As it turns out, the secret is cultivating winning relationships. Business is personal, and relationships matter!So, sit back, and grab a coffee as Morag and Lisa Nirell discuss her book, "...2020-09-2831 min
The High Performance Path PodcastMindfulness with Lisa Nirell | #38Lisa Nirell is the author of The Mindful Marketer. Lisa gives her definition of what mindfulness is and then we dive into some of the practices she uses in her daily routine. We also discuss the life changing benefits of hiring a coach, using mindfulness while competing in fitness and silent meditation retreats.
Lisa's Mindfulness Practices
Clean and tidy work space
Wake up to calming music
No email or texting first thing in the morning
Journaling
Meditation
No news/violent/aggravating shows
Read something inspiring
Exercise daily
Insight Timer (App)
Digital Detox
2020-09-0746 min
3X Value GrowthInterview with Lisa Nirell: Mindful Marketing in Challenging TimesLisa Nirell is passionate about helping CEOs and CMOs cut through the chatter, grow revenues, and accelerate marketing innovation. She’s also the Chief Energy Officer of EnergizeGrowth® Innovative companies such as Adobe, Google, AARP, Gannett/USA TODAY NETWORK, and Hilton hire Lisa to gain fresh insights, formulate new strategies, and launch breakthrough marketing ideas. In this episode, Lisa gave her insights about how to stay present and profitable in a data-driven world by working directly and interacting humanely with your customers and how can businesses make that leap from the way they did marketing when the economy...2020-05-0510 min
Confessions of a MarketerBeing a Mindful Marketer On Episode 151, Lisa Nirell joins us to discuss Being a Mindful Marketer—just when we need it most. Lisa was introduced to me by my frequent guest Alex Withers. I was fascinated by her focus, spelled out in her trailblazing book The Mindful Marketer. In our discussion, we learn what prompted the book, the key tenets of being a mindful marketer—and how we can all be more mindful. Plus, of course, we touch on data, how to make the marketing organization a healthier, more sustainable organization. Links of InterestLisa Nirell on LinkedInMore about Lisa on he...2020-05-0534 min
The Self-Employed Life455: Lisa Nirell- Mindful Marketing: Be Present and ProfitableSo often, the words we use around marketing are overly aggressive. We say that we want to reach a “target audience,” we need to “penetrate” the market, or we need to “push” our product. But words have energy. To attract our ideal customers we have to first stop thinking of them as a target. Business, like most things, can benefit by taking a more mindful approach. You have to be conscious of the words you use, the way you look at information, and attitude with which you approach a project. It’s not so much what you do, but how you...2018-12-1934 min
Just a Moment for Marketing Video Podcast - Linda PopkyMarketing Thought Leadership: Mindful Marketing in a Mindless WorldLinda Popky interviews Lisa Nirell who shares insights in marketing innovation from her six years of surveying CMOs globally.2018-11-1521 min
The Happiness Practices with Phil GerbyshakMindful Marketing with Lisa Nirell - How to Sell More By Knowing Your Perfect CustomerWhat is mindful marketing, and how can you use it to increases sales and grow your business? Lisa Nirell is the foremost expert on mindful marketing, as she's the author of The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World. She's been marketing since 1983 with such companies as Hilton, Google, BMC Software, Adobe and Microsoft, as well as entrepreneurs in nine countries. She's a terrific speaker, and we had a terrific conversation about marketing, mindfulness, on her being laconic and me being loquacious, and much more. How does Lisa Nirell define marketing? ...2018-10-2433 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 61 - Lisa NirellPeople tend to learn differently today than they did in the past. How do content providers cater to the new generation to ensure what they put out is digestible by today's market? Lisa Nirell, founder of Energize Growth and author of "The Mindful Marketer" and "Energize Growth Now" discusses how to make your content for various modalities, the benefits of partnering with LinkedIn, and the power of community! If you have content and want to connect with the current generation don't miss this episode!2018-10-1619 min
Manager Mojo with Steve CaldwellStart Designing a New Future for Customers and Teams – a conversation with Lisa Nirell, author of The Mindful Marketer: How to Stay Present and Profitable in a Data Driven WorldLisa Nirell
Start Designing a New Future for Customers and Teams
Technology has taken over how we live, work and play. While we often think of tech as the norm, a new future has arrived, one where self-awareness is a critical component that leaders should bring to their teams, customers and board. As a leader, each day you make choices with your time to deal with chronic issues, respond to problems or create a new future for customers and teams. In an age of transparency, customers can write and comment about us anonymously, both positively and negatively. Be willing to ask custo...2018-02-1300 min
Take The Lead Radio Season 1W. Craig Reed and Lisa NirellAward-winning authors and speakers discuss sales, marketing and how to stay profitable. W. Craig Reed is an award-winning sales, marketing and leadership consultant and executive coach, a former US Navy Driver…
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Join the Take The Lead community today:
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2017-11-3059 min
Take The LeadW. Craig Reed and Lisa NirellAward-winning authors and speakers discuss sales, marketing and how to stay profitable. W. Craig Reed is an award-winning sales, marketing and leadership consultant and executive coach, a former US Navy Driver…
Love the show? Subscribe, rate, review, and share!
Here’s How »
Join the Take The Lead community today:
Dr. DianeHamilton.com
Dr. Diane Hamilton Facebook
Dr. Diane Hamilton Twitter
Dr. Diane Hamilton LinkedIn
Dr. Diane Hamilton YouTube
Dr. Diane Hamilton Instagram
2017-11-3059 min
Biz Book Pub Hub PodcastOTS 066: Shifting Paths of Success - Lisa NirellToday’s guest is a marketing leadership advisor, keynote speaker, and award-winning author who helps courageous CEOs and CMOs accelerate growth and innovation. She is the Chief Energy Officer of EnergizeGrowth® and the founder of several private peer groups, including Marketing Leaders of DC™ and Marketing Leaders of Atlanta. Innovative companies such as Adobe, LinkedIn, Google, and Hilton hire her to gain fresh insights and launch breakthrough marketing ideas. Please join me in welcoming Lisa Nirell. In this episode we explore: how she defines leadership: “The ability to inspire others to take...2017-10-1536 min
The Bryan Kramer ShowMindful Marketing Techniques From Lisa NirellLisa Nirell, Chief Energy Officer
of EnergizeGrowth, joins the Bryan Kramer show for real talk on
leading a balanced life so you can get more done and feel better,
both professionally and personally.
In
This Episode
The importance of daily white
space
How removing yourself from
your normal routine and surroundings leads to a more creative
life
Why finding balance means being
an entrepreneur anywhere and everywhere
How relying heavily on
technology leads to missed cues and muted intuition
Why pets are important
mindfulness reminders
Resources
Lisa
Nirell on Twitter: @lis...2016-04-2824 min
Meditate This!69 - Voices with Lisa - The Mindful MarketerThis very peppy episode of Voices of Mindfulness features Lisa Nirell, the author of The Mindful Marketer. She is the Chief Energy Officer of EnergizeGrowth LLC and is an expert in strategic growth. Lisa is a sought-after speaker for associations and leaders worldwide.
Thanks Lisa!!!2015-12-0908 min
PR INSIDER with your host, Maureen KedesMINDSHARE/MARKET SHARE: GROW YOUR MIND AND YOUR MARKETLisa Nirell joins host Maureen Kedes. Nirell is the Chief Energy Officer of EnergizeGrowth®. (www.energizegrowth.com). She helps B2B companies grow customer mindshare and market share. Lisa has worked with BMC Software, Microsoft, Adobe, Wells Fargo Advisors, and IBM since 1983. Lisa is also a sought after speaker, award-winning business columnist, FastCompany expert blogger, and the author of EnergizeGrowth® NOW: The Marketing Guide to a Wealthy Company.2011-04-0857 min
Lisa Nirell - Author of Energize Growth Now on EGG Live!Energize Growth Now - EGG interview w/Lisa Nirell. Executive Girlfriends Group on demand audio Vignette Series. Chicke Fitzgerald is interviewing Lisa Nirell, the author of Energize Growth Now. The original live interview was 5/28/10. .
Lisa is the Chief Energy Officer of EnergizeGrowth®. She and her team help companies who aspire to maximize performance, attract great clients, and reach their company’s full value potential.
For more information about the Executive Girlfriends Group, see http://www.executivegirlfriendsgroup.com2010-05-2845 min