Shows
Scaling Deep: The Membership & Marketing PodcastThe 5 Phases of Membership GrowthIn this episode, Lisa breaks down the 5 Phases of Membership Growth and explains why most memberships stall when owners try to scale before the foundation is solid. If your sales feel inconsistent, unpredictable, or harder than they used to be, the issue usually isn't effort or visibility — it's focusing on the wrong phase. You'll learn how to identify which phase your membership is actually in, what to focus on right now, and why skipping steps leads to leaky funnels, burnout, and constant rebuilding. Lisa walks through each phase: Phase 1: Foundation Cla...
2025-12-2317 minScaling Deep: The Membership & Marketing PodcastWhy Membership Sales are DecliningMembership sales are slowing down — and it's not your imagination, and it's not a personal failure. In today's episode, Lisa breaks down what's really happening in the online business world and why so many proven, valuable memberships aren't selling the way they used to. This isn't about the model being broken. It's about buyer behavior evolving. Inside this episode, you'll learn: Why "more content" is no longer building trust How buyer maturity has shifted — and what today's market actually responds to The real reason impulse-buy energy has vanished (and why that's not necess...
2025-12-1618 minScaling Deep: The Membership & Marketing PodcastWhat Has to Change for Your Membership to Sell in 2026If you're planning to grow, relaunch, or finally get consistent sales from your membership in 2026, this episode is essential. Lisa shares the hard truths most creators overlook: 👉 New tactics won't fix a membership that isn't selling. You can master YouTube, post daily on Instagram, start a podcast, or even run ads — but without a strategy built around your specific buyer, nothing changes. 👉 Your audience is not "cold" — they're unconvinced. People are more selective than ever. They're solving urgent problems, not browsing for extras. If your message doesn't hit the right belief at...
2025-12-0924 minScaling Deep: The Membership & Marketing Podcast5 Content Messaging Shifts That Transform a Brand From Overlooked to In-DemandMost creators think they need more content to grow — more posts, more emails, more videos. But the truth? Content alone doesn't create buyers. Belief does. In this episode, Lisa breaks down the five core elements that turn an invisible brand into a trusted one: specificity, relevancy, clarity, consistency, and sequentiality. You'll learn why some brands explode while others stay stuck — even when they're creating more content than everyone around them. She shares a real story of a prolific creator producing blogs, emails, videos, and podcasts every week… with almost no list growth. And she reveal...
2025-12-0214 minScaling Deep: The Membership & Marketing PodcastThe Emotional Side of Selling: Finding Your Confident VoiceIn this episode, Lisa opens up about her early struggles with selling one-to-many — the nerves, the resistance, and the uncomfortable gap between knowing her craft and actually being able to sell it. She shares the pivotal moment when she realized that tactics weren't the problem, confidence was. And how understanding sales psychology (and learning to communicate with clarity, resonance, and conviction) completely changed her results. You'll learn: Why one-to-many selling requires a different mindset than 1:1 The emotional and psychological principles behind why people take action The hidden "confidence leaks" th...
2025-11-2514 minScaling Deep: The Membership & Marketing PodcastThe Secret to Launching Without Starting Over Every TimeIf your first instinct after a slow launch is to scrap everything and start fresh — new challenge, new webinar, new funnel — this episode is for you. Lisa shares why constantly reinventing your sales process keeps you stuck, and how optimizing what you already have leads to more consistent, reliable results. You'll learn what to measure, what to tweak, and how small improvements create big gains over time. 🎧 Plus, hear how she simplified her own live workshop funnel and turned it into a repeatable system that actually works. Listen now to discover how to sell sm...
2025-11-1110 minScaling Deep: The Membership & Marketing PodcastThe Bridge Asset: The Missing Link in Your Membership Sales FunnelEver feel like people love your content, engage with your emails, but never actually buy? You're probably missing a bridge asset — the crucial middle step that turns curiosity into commitment. In this episode, Lisa breaks down what a bridge asset is, why most memberships don't have one, and how it helps potential members experience your value before they ever hit your sales page. You'll learn how to create trust, connection, and belief — the three things every membership needs to convert consistently. 🎧 Tune in to discover how to build a bridge that finally gets yo...
2025-11-0414 minScaling Deep: The Membership & Marketing PodcastWhy Your Messaging Isn't Landing (And How to Fix It)You can have the best offer in the world, but if your message doesn't hit the right nerve, people won't buy. This week, Lisa dives into the most overlooked leak in your sales funnel — your messaging. She breaks down why audiences need to feel that your offer is right for them, how jumping too quickly into the solution disconnects them, and the simple shifts that help people say, "This is me." If your membership isn't selling and you can't figure out why, this episode will show you how to fix it — without rebuilding your entire funn...
2025-10-2812 minScaling Deep: The Membership & Marketing PodcastThree Hidden Leaks in Your Membership Sales FunnelMost membership funnels don't fail because they're broken — they fail because they're quietly leaking sales. In this episode, Lisa Princic breaks down the three invisible problems that keep great memberships from growing — even when you have all the right pieces in place. You'll learn how to spot the subtle disconnects in your message, what's missing between curiosity and conversion, and why "always open" offers often stall out. Discover how to stop patching your funnel randomly and start fixing what actually matters — so your sales flow consistently, confidently, and sustainably. 🎧 You'll learn: The 3 big...
2025-10-2113 min
Whiskey & Work PodcastHow To Build A Business With Memberships & Online Course With Lisa PrincicIn this episode Kelsey sits down with Lisa Princic, founder of Scaling Deep. With over 15 years of experience helping thousands of business owners create sustainable and profitable business models, Lisa breaks down the myths and misconceptions around memberships. We explore how to simplify the process, avoid overwhelm, and build a membership program that’s both scalable and easy to manage. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes! What we’re talking about… Lisa’s approach to memberships as a simple a...
2024-10-2249 minScaling Deep: The Membership & Marketing PodcastFrom Low Conversions to Cashing In On Your MembershipI'm talking all about what to do when you have super low conversions on your program. I know this is a big issue for a lot of people - you feel like you've done everything right, but nothing seems to be working and it's really stressful. I just hosted an entire workshop on how to create a kickass membership sales funnel, so I'm going to share some of the key highlights from that, along with some other critical points. You can check out the replay here: https://scalingdeep.com/maximize/ My goal is to give y...
2024-06-1915 minScaling Deep: The Membership & Marketing PodcastMembership Pricing Myths BustedYour business doesn't need to be overwhelming or require a massive amount of content creation every day. Simplify your approach to eliminate procrastination and focus on the most essential, automated, and profitable strategy: MEMBERSHIPS! Ready to make this possible? Sign up for my FREE Six Figure $ Membership Training 👉🏻https://scalingdeep.com/training/ Or... If you'd rather work with me one on one as a coach to build your Membership strategy? Apply to see if we are a good fit ➡️ https://scalingdeep.com/coaching/ _______________________________ ✓ How to nail your value proposition in 2024 • https://www.youtube.com...
2024-05-2316 minScaling Deep: The Membership & Marketing PodcastShould you build your audience or membership first?You might think the answer to this question is super obvious but it's not. Business owners with different backgrounds and assets are in totally unique situations and sometimes it's better to launch a membership before building an audience and sometimes it works well the other way around. Inside this episode I share the pros and cons of each. Come over to my website and sign up for my free training https://scalingdeep.com/training/ so you don't miss my free announcement, coming soon!
2024-05-0118 minScaling Deep: The Membership & Marketing PodcastHow to nail your membership value propositionDo you have a membership idea and are having trouble fleshing it out. OR thought it was clear until you started putting it down on paper. Here's what you need to watch for and 1 hack to for starting to figure it out. Check out my VIP Membership Design packages here: https://scalingdeep.com/coaching/
2024-04-1717 minScaling Deep: The Membership & Marketing PodcastThe real difference between memberships and subscriptionsWe often mash memberships and subscriptions together and use their terms interchangeably but they are not the same. I'll share the key differences and why mixing them up can backfire. https://scalingdeep.com/coaching/ #memberships #membershipsite #subscriptions
2024-04-1016 minScaling Deep: The Membership & Marketing PodcastWhy you need to diagnose your members biggest problemHave you ever wondered why people don't buy your offers when you know perfectly well that they've made a big difference for many and have received a lot feedback confirming this? If this is the case, then it's a communication issue. The fact that your program can solve their problem isn't getting across. Sometimes that's because your prospect needs help diagnosing their real problem and in this episode I share how you're going to help them do that, WITHOUT having to get on a call with them.
2024-03-2613 minScaling Deep: The Membership & Marketing PodcastThey are not your guru - honing in on who you can trust as a mentorDo you think about who you're buying from and why they might or might not be the right guide. It's easy to think that just because someone has accomplished something they are the best teachers, nor people who get the personalized path to growth that's not a one-size-fits-all formula. And especially those who're teaching beginners how to begin when they are at 100x the revenue. They are so distant from being in that place. More on that inside this episode. Link to free training where you'll get real stories vs. fairytales on how you can do this membership thing...
2024-03-1215 minScaling Deep: The Membership & Marketing PodcastIs it really possible for ANYONE to succeed with a membership?I wanted to share some of my real thoughts on how possible it is to get a membership up and running and make it profitable. I go over the what needs to be in place and the assets required. I'll also share the biggest fears people have when pursuing this path. Plus my LAST Membership Method workshop for a very long time is happening tomorrow. Join here: https://scalingdeep.com/method/
2024-02-2819 minScaling Deep: The Membership & Marketing PodcastAre you addicted to creating content?You might be addicted to creating content. Learn about where and how you're overdoing it and why this practice is sinking your business. And then come over to my refreshed new training the 6 Figure Membership Secret at https://scalingdeep.com/training/
2024-02-1615 minScaling Deep: The Membership & Marketing PodcastWhy I'm teaching my members to fail often (plus my own recent flop)If you've ever launched something, had high hopes and then sold nothing, you'll want to hear my recent story of how my upcoming workshop was an instant failure, in one regard, how I fixed the problem and changed the entire outcome of my strategy. And then come on over to https://scalingdeep.com/method/ where I'll teach you how to build a resilient content & sales structure so you can grow sustainably and benefit from the flexibility, fun and financial freedom from your own membership.
2024-02-0713 minScaling Deep: The Membership & Marketing PodcastWill members take my content and run?Do you worry about members joining for a short time, consuming your content and then leaving? If so you're missing the point of a membership. In this episode I'll share how memberships offer different value than courses, and how we can make changes to how we sell them to avoid that problem altogether. If you want to diver deeper with me on this. I'm teaching all of this and more inside my LIVE interactive workshop, The Membership Method. Learn more here: https://scalingdeep.com/method/
2024-02-0214 minScaling Deep: The Membership & Marketing PodcastHow she grew her community to 200 members in a hyper-focused nicheThe riches are in the niches. Why is that? Because we don't have to spend as much time proving the value we provide within if we're the only shop in town. The more niched we are the more people just know it's for them. Jenny Johnson shares her journey of moving from being a Health Coach to running a successful membership. She shares the structure of it, how she engages with her members and manages calls as well as how she moved from a Facebook Group to Mighty Network.
2024-01-2441 minScaling Deep: The Membership & Marketing PodcastThe One Easy Metric You Need to Gauge Member SatisfactionThe most valuable number you need to know in order to gauge members satisfaction is your Net Promotor score. I explain why it's so valuable and how easy it is to ask inside this episode. I'm dishing out more highly valuable insights, trends and success secrets in my live masterclass next week. Sign up here: https://scalingdeep.com/live/
2024-01-1012 minScaling Deep: The Membership & Marketing PodcastHow to Get Paid Everyday in 2024We are always leaving money on the table so I wanted to share the 3 best ways to get paid everyday in 2024. For more of this, sign up for my free live training on January 18th right here: https://scalingdeep.com/live/
2024-01-0414 minScaling Deep: The Membership & Marketing PodcastHow to quickly win over new members & create lasting loyaltyDo you wonder what the secret is to membership retention? People will tell you about all the tricks and & ploys to entice members into staying another month or another year. But is that what really works? Not really. When people are evaluating whether or not to invest they need to feel like it's the best investment and they'll do that because they get value and feel it. That requires gaining their trust ... but they have to get to know you first.
2023-12-2011 minScaling Deep: The Membership & Marketing PodcastHow Andréa Jones runs her membership alongside her social media agency for fun & profitThis is one of my favourite interviews with another membership business owner. Andrea Jones of Savvy Social School. She doesn't hold back explaining how she keeps her membership going alongside a completely different type of offer, including how she keeps it up-to-date in the ever changing world of social media and what happened she got off Facebook and switched to Circle.
2023-12-1339 minScaling Deep: The Membership & Marketing PodcastThe 5 best decisions I made this year to grow my online businessIt feels early to be talking about end of the year stuff but I keep circling back to how I'm feeling about it. I'm finally getting my s*%! together as a business owner. I can, more or less, predict what 2024 will look like. A total first for me. 😅 And it's because I've made decisions. Most of them were good ones. My superpower this year is making quick decisions and implementing changes just as fast and now I have data to back me up. Listen to hear the 5 best decisions I've made all year.
2023-12-0318 minScaling Deep: The Membership & Marketing PodcastThe money is in the margins & they can be much smaller than you thinkI've had so much fun coming back from my mastermind and diving into my numbers. Just before I left I wrapped up a challenge. I made an assumption that it didn't do so well. Until I came back, analyzed the details & realized I did a bit better than I originally thought. And it was profitable and totally scalable. In this episode I give the breakdown of why small & predictable margins are the real strategy behind sustained growth. Woohoo!
2023-11-2314 minScaling Deep: The Membership & Marketing Podcast3 numbers you must track in order to grow your membershipWe can't grow what we can't track. It's as simple as that. In this episode, I've provide the three most important numbers to track in your membership so you can make good decisions on what to optimize and grow.
2023-11-0711 minScaling Deep: The Membership & Marketing PodcastHow to design your membership in 5 daysJoin the Membership Multiplier bootcamp next week so we can hold space to design a membership together. https://scalingdeep.com/bootcamp/
2023-10-2507 minScaling Deep: The Membership & Marketing PodcastTurning course students into long-term members with Kelsey FormostThis is a long episode but it's meaty. Kelsey and I dive in and discuss how she evolved her successful course business and create long-term value with a membership. Inside are a lot of copywriting techniques for appealing to your ideal clients and how she uses her course feedback to get insights into what her clients want and how they talk about it. Check out her BYOB membership here: https://kelseyformost.com/membership
2023-10-1857 minScaling Deep: The Membership & Marketing PodcastMaking my future self proud by bringing purpose back into my businessThat's it! I'm not putting pressure on myself to get on all the socials just because i know it would be "good for visibility". I'm someone who likes to go deep on things, so trying to do broad, short fleeting things is counter-intuitive to me and takes up the bandwidth I have for the stuff I really like to do and in the quality way my brand reputation rests on. I explain all of that in this episode, what it means and examples of what this looks like. I think this is the start of great things to come.
2023-10-0619 minScaling Deep: The Membership & Marketing PodcastBird's eye view on the membership problems people think they have & the solutions that workAs a strategist I get to work with a lot of membership business' who come to me with different problems, and many don't have the problem they think they have. Listen in on some examples of recent sessions I've had (all in the last week) and how I've helped them identify what's really going on and what they actually need to move forward. I'm currently doing membership audits, for only the next two weeks. Grab your session here and get excited about the next steps. Link is on the announcement bar at the top of this page: https://scalingdeep...
2023-09-2715 minScaling Deep: The Membership & Marketing PodcastSteps to keeping a membership going & growing for the long-run with Lynda MonkHave you ever looked 5-10 years ahead and wondered what your life would look like with your membership still in full swing? In this interview, we get the full scoop from Lynda Monk of the International Association for Journal Writing. She walks us through her origin story, the value of her membership and how she's grown it for the last 6 years. This episode is packed full of strategies and tips that can provide all of us with ideas and a reality check about what we have to do to building a lasting membership.
2023-09-2039 minScaling Deep: The Membership & Marketing PodcastHow to be a strong guide and allow space to co-create with your membersOne of the members of the Scaling Deep Society asked me how much co-creation she should do with the first cohort in her new membership. My answer is inside this video. While I love co-creation as a cornerstone and benefit of the membership model, I firmly believe that as program guides and experts in our topic, we need to provide the foundational blueprint they can follow to get the results we're promising them. Listen to find out how structured guidance and co-creation fit together. Want to book your membership mini-audit so I can help you p...
2023-09-1313 minScaling Deep: The Membership & Marketing PodcastTurning a practice of growth & identity shifts into meaningful a membership with Jessica VazquezI first met Jessica Vazquez 7 years ago when she was bravely stepping away from corporate to venture into her own business of helping her people also shift away from corporate and overspending and now she is going even further in her membership, La Arena. She shared her full story with us including her own journey of depression, shat she helps people with in her membership, how she entices them in and how she delivers real value month after month. If you love deep-dives and BTS episodes, this one is for you! Find out more about Jessica and her programs...
2023-09-0647 minScaling Deep: The Membership & Marketing PodcastHow to build better audience rapport by combining both coaching & niche expert skillsDo you identify more as a coach or a niche expert? Most of us are more comfortable in one space than another and each of those roles brings a unique trap that we get caught in which prevents us from creating a strong connection with our audience. Listen to this episode to find out which of these traps you fall in and what the remedy is to get out of it. This will also help you strengthen your relationship with existing members! And then come on over to my website, sign up for my training so you don't miss...
2023-08-3015 min
Life Coaching for Mompreneurs | Work Life Balance, Procrastinating, Time Management, Boundaries, Goal SettingEpisode 99: Building A Profitable Brand Through Memberships with Lisa PrincicIn this episode, I sit down with Lisa Princic, a membership expert, strategist, and podcaster. Lisa has helped countless business owners build sustainable and profitable brands by simplifying and packaging their offers, increasing their visibility, and scaling with memberships. Lisa shared her insights and strategies on how to think outside the box, avoid cookie-cutter approaches, and truly bring out the uniqueness of your clients. Her passion for helping entrepreneurs succeed is truly inspiring. During our conversation, Lisa also discussed her own journey as an entrepreneur and how she started her membership pr...
2023-08-2449 minScaling Deep: The Membership & Marketing PodcastHow to beta launch your membership to another's audience with Yadsia IglesiasMy guest today is a true quickstart and a force to watch. A former primary school teacher, Yadsia decided to sell products, binged watched YouTube to teach herself how to do Facebook ads and eventually launched her membership, almost impulsivly, during a colleagues summit that she sponsored. In just 4 months she's grown her membership to almost 300 people. We talked about everything from how she built her list, her content and special sauce inside her program and show she can improve her conversion rates. There's so much info in here! If you want to hear more ab...
2023-08-2340 minScaling Deep: The Membership & Marketing Podcast3 easy membership program ideas & BTS update on recent mini-launchDo you think about starting a membership program but wonder if your idea is good enough? Or how you could create something that has enough substance to keep members excited to stay long-term? In this podcast I'm sharing 3 types of membership containers that all work and might be a better fit for you depending on what topic you're teaching or helping members develop better skills in. I also talk about my latest mini-launch with new pricing options for the Scaling Deep Society and how it went. To work on your own membership design & growth plan, invest in a...
2023-08-1622 minScaling Deep: The Membership & Marketing PodcastHow SEO expert Meg Casebolt creates recurring value with her follow-up hybrid membershipMeg Casebolt is one of those down to earth people you could spend hours talking to about everything under the sun. And we did just that, big time. She's an SEO expert who has & teaches good boundaries around social media and just launched a book called "Social Slowdow". We talk about how her membership emerged and has evolved to a hybrid type program where the cost to join has reduced over time. It just goes to show you how, there's no one right way. And when you find it, even that will change.
2023-08-0939 minScaling Deep: The Membership & Marketing PodcastHow not to price your membership: 3 common mistakes & Society updateThis is a tell-all episode in which I share my story on recent changes to my membership as well as my recent epiphanies on membership pricing. I will share my ONE pricing rule, 3 common mistakes, and give an update on the pricing changes I've made for my own membership and why. I also announce that my special training "3 secrets for a wildly successful membership" is open for a few days and so is the Society. So if you missed it, you can watch for a limited time right here: https://scalingdeep.com/successful-membership/
2023-08-0226 min
IntrovertpreneurBuilding a Successful Membership as an Introvert with Lisa PrincicI'm willing to bet that you've purchased a $9 offer recently - they're kind of all the rage right now! Does that mean you should create an ultra-low ticket membership model in your business? Not necessarily. There's a lot of things to consider when creating a membership and whether running one is going to be sustainable for you. Today's guest is guiding us through all the important things to think of when it comes to selling and running a membership in your business - she's Lisa Princic, the owner of Scaling Deep. Over the last 14 years, she has helped 1000's...
2023-07-2539 minScaling Deep: The Membership & Marketing PodcastHow to use back & forth dialogue to diagnose problems & work out high valuable solutionsA couple of weeks ago I had a small, but slightly annoying new issue showing up in my business. It was arounds payments. Less people were paying in full, more monthly, and that was creating greater risk for failure. So I posed the question to my mastermind and ended up with insights that fixed a way bigger problem with how I was selling my programs. The thread in my group led me to two new options and my back & forth Voxer convo with my mentor (still ongoing) helped me to pick one that would be the easiest to implement.
2023-07-2513 minScaling Deep: The Membership & Marketing PodcastHow to carve out your competitive edge using your creative superpower with Kimberly CostaMy guest today, Kimberly Costa had a membership called Designing Delightfully which was born out of her passion for illustrating https://kimberlycosta.com/. She's been a member of the Scaling Deep Society for the lsat 6 months and grown her membership through summits. She talks about her deliverables inside the membership, her pricing choice and why summits are working for her so well. If you have a desire to run a membership that directly utilizes your super power, you won't want to miss this one.
2023-07-1940 minScaling Deep: The Membership & Marketing PodcastThree ways to fix your membership retention for a lasting membershipI'm long overdue putting out a podcast on membership retention. Retention is an important way to build profitability into your programs because we can get a higher return from keeping people in our world than by always have to find new people to welcome in. Plus your long-term member are your super-users, big fans and really just fun people to keep in your world. In this episode I've pulled out 3 main strategies from this brand new article on my website https://scalingdeep.com/membership-retention-strategies/ which will help you identify why it's happening and what you can do...
2023-07-1420 min
ADHD-ishDesigning a Membership Program That Fits Your Business and Clients with Lisa PrincicOn this episode of The Driven Woman Entrepreneur Podcast, we dive deep into the value of membership models for business owners who have reached capacity with one-on-one work or want to scale and don’t want to run a group coaching program. Our guest, Lisa Princic, shares her insights into the flexibility of membership programs, which she has been specializing in helping coaches and consultants launch and grow for several years. We also discuss the key pillars for a successful membership program, including mentorship, education, and community, and how to align these with your pricing and value of...
2023-07-1143 minScaling Deep: The Membership & Marketing PodcastManaging the ebb & flow of membership enrollment & slow cyclesJust because we have recurring revenue through a membership, doesn't mean don't get in different cycles of growth. Some days I can't believe how well everything is going, while the next week I'm wondering what's going wrong. Getting used to these cycles of change are a good idea. We shouldn't overreact or pivot based on any short-term changes. Instead, let's figure out how to use our time to best serve our long-term vision. Listen for how I'm planning my projects this summer and using my time well. For more info & in-time updates follow me on IG: https...
2023-07-0414 minScaling Deep: The Membership & Marketing PodcastWhy not embracing automation is dangerous for micro-entrepreneursWould you believe that the smallest of online businesses are the ones that need automation the most? In this episode I explain what it is, why it's so important for growth-oriented entrepreneurs and how to embrace it. We are far too small to have a big team but we still need to accomplish so really big things. Things that only we can do, which is why we have to leave the admin to someone or something else. To find which ones I use for my business and love visit https://scalingdeep.com/resources/
2023-06-1514 minScaling Deep: The Membership & Marketing PodcastWhy you have to use the F word (funnels) when you're growing a membership programI'm on a quest to help all the expert service providers of the world get better at sales and sales funnels. I hear over and over again people telling me they have a visibility problem when they actually need to work on the sales part of their funnel more than getting in front of more people. Which is why I'm trying to get all of my clients and members fall in love with the F word. No not THAT f-word -- Funnel!! I explain what funnels are and share a couple of examples of them in this episode. For...
2023-06-0718 minScaling Deep: The Membership & Marketing PodcastCoaching Session: How to shift from one-on-one coaching to a membershipIn today's episode of the Scaling Deep podcast we have a special guest, Diann Wingert of the Driven Woman podcast https://www.diannwingertcoaching.com/ receives coaching from me on how she could add a membership to her business including who it's for and when in their customer journey she'd invite them to join. This is a perfect episode for those who are interested in adding a membership or group program to their one-on-one practice. It's full of all the choices we have & decisions required in order to take the leap and be successful. For more training on memberships join...
2023-05-241h 05Scaling Deep: The Membership & Marketing PodcastHow to Sell Both VIP Days & a Membership for a Fully Productized Service BusinessOne of the questions that stumps people from starting memberships is how it fits within their other offers. What is the best offer to have alongside a membership program? How do you sell them both? I address that inside this episode and go over the details of my favourite offer, my one-on-one VIP packages and why I love them so much. Check out my VIP Business Design session here: https://scalingdeep.com/coaching/ The price is going up soon so book a consult if you want to lock in the current rate.
2023-05-1620 minScaling Deep: The Membership & Marketing PodcastHow to launch a sustainable membership with a small list with Lex RomanHave you hesitated starting your membership because you don't have a big audience? Perhaps you only have 100 people on your list? Well, not everyone begins their membership journey with all the stars aligned perfectly. Lex Roman of Growth Trackers is a long-term member of the Scaling Deep Society and she was super excited about helping people through a membership model and didn't have a big list. In this episode she shares everything about how she connects with prospects, new members using a high-touch approach that builds a strong connection to her members. This is an...
2023-05-0444 minScaling Deep: The Membership & Marketing Podcast3 ways to niche down & strengthen your membership ideaDo you have a membership idea and didn't launch it because you started to doubt it? Or maybe you already have a program and it's been harder to get sales than you predicted. Well, here are some ways to help you enhance the appeal of your membership offer. I share real ways to add irresistibility to your offer, using relatability and specificity so you can narrow it and create more compelling reasons for people to buy in. It's just a taste of what I'll share with you inside the Membership Method workshop. https://scalingdeep.com/method/
2023-04-2515 min
The Course Creator ShowEpisode 150 | Best practices for launching a membership, with Lisa PrincicIn today’s episode, I’m sitting down with Lisa Princic. Lisa is a Business Strategist and expert in all things memberships! She helps coaches and niche experts create profitable 6-figure memberships that last. In this interview we talked about Lisa’s approach to memberships, why she believes in going deep versus wide, how to position and price your membership, and strategies to retain your members. If you’ve thought about creating a higher ticket membership in particular, this will be a good conversation for you. Let’s dive in – Learn more ab...
2023-04-2437 minScaling Deep: The Membership & Marketing PodcastHow a membership lightened her workload and gave her back her freedom with Maria CarrasI'm always telling people that memberships are super easily to run. Most of the confusion comes with figuring out the best design and deliverables and then getting more members. Maria Carras-Woollard loves running her Inner Circle for Virtual Assistants membership because of how much flexibility she's gets from having a structure that this type of offer provides. We talked about her journey, how she launched and what she's doing in her sales and marketing now. This episode is full of growth strategies, she doesn't hold anything back! Let me help you figure out how to ditch overdelivery during my...
2023-04-1542 minScaling Deep: The Membership & Marketing PodcastWhy an objective mindset is essential if you want to sell at scaleThis is it my friends. The only thing that every one of us needs to have alongside our scaling journey. It's an objective mindset. Because from what I'm learning from my own my experiences lately plus those of my high 6 and 7 figure online business colleagues, it's not how perfect you get it the first time. It's all about how quickly you can recover from the fails and make the thing you want to happen (likely sales!) work. That's what I'm talking about in this episode. And when you have that foundation in place and are ready to d...
2023-04-0518 minScaling Deep: The Membership & Marketing PodcastHow a hyper-niched community can bring in easy revenue while scratching your own itchDo you ever wonder how niched you can go? Very! Especially if you have a community based membership where people from all over the world can connect on something unique. Jenny Hughes has done this for trauma therapists. And she's been building this group alongside her other work. Have a listen to this episode to find out how simple it can be to run a membership group that doesn't take up a lot of your time, and scratches your own itch. If you are thinking about a membership or have a small one that's not growing, check out the...
2023-03-3036 minScaling Deep: The Membership & Marketing PodcastYou might not be able to solve all your members problems and it's okayLove to overdeliver? Then listen up because today I'm addressing the myth that you have to solve all your members problems inside the membership. I'm going to share why this isn't possible and what you can do instead to get your members the support they really need. I'm previewing my method for helping membership business owners gain confidence and see growth inside the Membership Method workshop. Sign up here: https://scalingdeep.com/high-ticket-membership/
2023-03-2313 min
Social Slowdown: sustainable digital marketing for entrepreneursSustainable Memberships with Lisa PrincicLisa Princic knows how to build a lasting membership program - and she's here today to talk with us all about it!Lisa Princic is the owner of Scaling Deep. Over the last 14 years, she has helped thousands of impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands. Lisa helps coaches niche experts to become thought leaders and increase their impact and wealth with membership programs. A staunch believer in business simplicity and intention, she helps her clients accomplish their goals by focusing on what to do A...
2023-03-1449 minScaling Deep: The Membership & Marketing PodcastWhen you start before you know what you're doing, burn it down & start againThis is a great episode if you want lessons from someone who started a membership that wasn't ultimately sustainable, closed it down and then started it again. Noelle D'Intino from the Directors Club shares her full membership journey from when she started her program in 2013 to now. We talked about how the idea was born, how she first got it started, why she was killing herself with content creation and what it took to start it up again. Hint, charging more and giving just the right amount to her members. It's so valuable to learn from others...
2023-03-1438 minScaling Deep: The Membership & Marketing PodcastNumbers don't lie but emotions doHave you put too much stock into how you're feeling about a result or even how you're feeling on a particular day? Our emotions can affect our decisions too much because we can grasp on to a tiny negative detail that influences our next step, instead of looking at the entire picture from an objective perspective. How do we do that? By tracking our numbers, we can paint a truer picture of how well things are working and what we need to fix or do more of. I share how I'm using them to guide my decisions towards easier...
2023-03-0609 minScaling Deep: The Membership & Marketing PodcastHow to scale a traditional service to a 6 figure membership with Braden DrakeI loved this conversation with Braden Drake who created ProfitRx, a membership that helps people manage their taxes. We flowed from transitioning from a course to a membership, pricing decisions to delivering a service inside and then wrapped up with Lifetime Value. It's all in here including the numbers. If you want to see what it's like to run a successful almost 6 figure membership, you'll love this episode too! And if you want to know what it takes to build a high-ticket membership, check out my upcoming workshop, High-Ticket Membership Method. https://scalingdeep.com/high-ticket-membership/
2023-02-1034 minScaling Deep: The Membership & Marketing PodcastCan you change your community platform after you've launched?This month, I moved my membership from Slack to Heartbeat. People get so worried about choosing the perfect tech set up. But it doesn't have to be set in stone and you can make a change after your membership gets established, with one exception. In this episode I share my upcoming workshop, https://scalingdeep.com/high-ticket-membership/, how I made my tech choices, how I moved my community (https://www.heartbeat.chat/?via=lisa-princic) and why it's working out so well.
2023-01-3119 minScaling Deep: The Membership & Marketing PodcastHow to start a membership with what you know and let it evolve with Alexis BushnellSuch a fun interview with @alexisbushnell8591 who runs an online membership for her neurodivergent community. We talked about how she got started, where she hosts it, launching as well as what she delivers. It's a super real conversation about starting small and figuring it out on the go. It's a good lesson in not always know what it's going to be when you're starting out, but starting it anyway. To get your membership started, jump into my new training and find out what it actually takes to start and run a successful membership https://scalingdeep.com/freebie/
2023-01-2337 minScaling Deep: The Membership & Marketing PodcastSubscription & membership trends and predictions you don't want to missThe way be buy is changing and that's good news for the membership business because people are more and more comfortable paying for ongoing access to quality content and communities. The five trends are: Why business owners are switching to subscriptions-type offers We will continue to see an increase in high-ticket memberships Memberships will continue to benefit from offering personalized experiences There will be more user acceptance of new apps & technology to use the content they buy Buyers will be more discretion about what they sign-up for and get more focused as fewer matures (and we...
2023-01-0622 minScaling Deep: The Membership & Marketing PodcastMy top 5 learnings this year that transformed my service-based business to a scalable oneThis year was a bit one for my learning, especially when it comes to selling. I cam a long way from having an offer I loved to figuring out what it takes to enroll new members consistently. Here's what I go over: 1) The 1% conversion rule that that will tell you if you need to work on your USP further before you even think of getting more visibility 2) The two things that worked the best for visibility and why 3) Selling to the same people (my entire list) more frequently and why it works 4) We need support to scale and keep...
2022-12-2819 minScaling Deep: The Membership & Marketing PodcastHow we can use AI to leap forward our content strategy & build brand awarenessIf you haven't already been playing out with ChatGPT then you may be someone who's reluctant to try new technology (that's usually me), too busy producing content or living under a rock. I'm not the first person to go down every techno rabbit hole but AI will revolutionize the way we do our marketing, so it's worth being ahead of the curve. If not you might get blindsided later. Secondly, I believe the smallest teams will benefit the most as it gives us a huge leg up from having to come up with new topics & ideas in a void...
2022-12-1415 minScaling Deep: The Membership & Marketing PodcastWhat's the hook - your first step to getting more salesGot a decent size list? And an amazing not overpriced offer? But only a fraction of people are buying? You might be tempted to throw more money, time and energy at the socials or another marketing platform to get more visibility. BUT, more people isn't going to get you more sales, if the people who've been on your list for a while aren't buying. What that probably means is your offer isn't clear enough to get people off the fence and in the program. In this podcast I give 3 action steps for fix this, one of which includes making...
2022-12-0711 minScaling Deep: The Membership & Marketing PodcastIs launching a micro-membership worth the effort?Well, if tiny memberships aren't all the rage and latest audience building trend, then I don't know what is. They are not only popping up everywhere, but everyone is talking about them. As a membership expert, I knew I needed to address this right away. But, in my usual style, instead of just jumping on the bandwagon and telling you it's the best thing, I'm sharing why people do them, how they work, what they do for your business and the circumstances that might make it not worth it. For those who really want detailed how-to's I will be...
2022-11-2918 minScaling Deep: The Membership & Marketing PodcastHow to add an upsell (and profit) to your membershipAre you missing out on a huge chunk of revenue, ultimately, making your membership more profitable, because you don't have an upsell? I learned the fun way about upsells by adding one to my recent membership sales funnel. It turned out very well, and it isn't even an inexpensive item. In this episode I share how I added an upsell, why it's working and why they work. I also spill the beans on my Black Friday offer (which I've never done before) and why it's too good to miss. Stay tuned for it. Be the first to...
2022-11-1612 minScaling Deep: The Membership & Marketing PodcastHow I ran my membership from the road on my recent vacation to Costa Rica (with just my phone)Just back from a whirlwind trip to Costa Rica where all I had with me was my phone. I was laptop free, however I didn't want to be completely disconnected from my membership group. All I wanted was a way to check into the vitals of my work-life, which is: Slack channel (where my membership lives) emails, email funnel (on Mailerlite) and my Facebook ads. It worked out perfectly as I had all my passwords on LastPass and with my face ID I was set. I spend only minutes every few days checking in and do a co...
2022-11-0914 min
Mastering the Business of YogaThe Power of Online Memberships in Your Yoga Business with Lisa PrincicThis week on the podcast I am joined by Lisa Princic. Lisa is a trained Business Strategist Membership Expert and the host of the Scaling Deep Podcast. She supports her clients with membership growth and she's here on the show to talk all about memberships! Lisa shares what a membership is, how to know if it's right for your business, how to market your membership when you have a small audience, overcoming negative self talk, and more. Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for...
2022-10-101h 00
Talk Copy to Me | Content + Copywriting PodcastIs an Online Business Membership Right for My Business? with Lisa PrincicThinking about adding a membership to your offer suite?You're not alone. The business world has seen a steady rise of online memberships in the past few years, and the trend toward businesses with a membership component aren't slowing down anytime soon.But is an online business membership model the next best step for you?In this episode of the Talk Copy to Me podcast, I sit down with business strategist Lisa Princic to talk about the value of online business memberships, whether they are the right choice for certain business owners, and...
2022-09-2139 min
Work Your Inner WisdomEpisode 20 - Showing Up In Your Brand (with Lisa Princic)In episode 20, I interview Lisa Princic, a business and marketing strategist who helps intuitive entrepreneurs clarify their messaging, discover what makes them unique, and then effectively communicate that message to clients.
We talk all about positioning yourself in your professional field, finding your niche, and finding your value.
Lisa also brings up the topic of the Enneagram, which I’m more than happy to discuss! Learn how your Enneagram type informs the work you do and the way you position yourself and your business in the world.
2022-08-2842 min
Summit Host Hangout®Creating and Growing Value-Driven Memberships with Lisa PrincicThere are a lot of business models out there, but the most important thing is that the model you choose and the way you approach it aligns with YOUR values. In this episode, Lisa Princic of Scaling Deep, joined me to chat about what it means to her to grow and market a membership based on her values, common challenges with this model, and her experience with using a summit to launch a membership. For show notes and resources, head to: https://summithosthangout.com/177
2022-06-1432 min
Mindful Millionaire with Leisa PetersonMembership Program Strategies with Lisa PrincicToday, I'm interviewing Lisa Princic. We're talking about membership and business building and the strategies that we've learned along the way as it pertains to building a community that takes the things that you love to do and what you're passionate about in helping people with and brings all of that into a successful paid membership. I know that you're going to get lots of ideas. I sure did. Enjoy. Lisa shares her insights: So you have to not get overwhelmed by what you're seeing; what you're seeing as a lack of...
2022-04-2856 min
Onya Mic PodcastScaling your Business through Memberships with Lisa PrincicThinking about creating a membership program to scale your business? You don’t need to go any further to find the right resources because we have it for you. Onya mic, get set, listen to a new episode of the Onya Mic Podcast. Our CEO here at Onya Marketing, Ashley Monk chats with the Queen of Membership Lisa Princic. They talk about the rationale behind membership programs and how it benefits your business. In this podcast you will learn how to create a more sustainable flow of clients, and learn how to lengthen their stay with you. We kn...
2021-09-2742 min
A Well-Designed Business® | Interior Design Business PodcastPower Talk Friday: Lisa Princic: Uncovering the Value Proposition in Your Interior Design BusinessToday with Lisa Princic: Welcome to A Well-Designed Business. We talk a lot about niching on the show. But today we’re talking about a different aspect of getting clear on what you do—your value proposition. Don’t let the marketing jargon fool you: your value proposition is something you already have, whether you’ve defined it or not. Today, business strategist Lisa Princic is sharing her insights on what a value proposition is, why it matters, and how to gain clarity around yours. Pick it apart: [0:53] Lisa highlights what a value proposition is and ho...
2021-08-2059 min
The Design Business ShowThe Design Business Show 151: Applying Memberships to Creative Businesses with Lisa PrincicLisa Princic is a trained business strategist and the host of the Scaling Deep Podcast. Lisa's clients turn to her for help with business growth when they are worn out from chasing the next mass marketing trick, but know they need to go beyond word of mouth. She is a results-oriented, deep thinker who has an innate instinct for “seeing” the value of a business and turning that into a pipeline of ideal clients. A staunch believer in business simplicity and intention, Lisa helps her clients accomplish their goals by focusing on what to do AND what to ignore.
2021-08-0242 min
Email Empire with Allison HardyCreating a scalable business featuring Lisa PrincicLisa Princic is a trained business strategist and the host of the Scaling Deep Podcast. Lisa's clients turn to her for help with business growth when they are worn out from chasing the next mass marketing trick, but know they need to go beyond word of mouth. She is a results-oriented, deep thinker who has an innate instinct for “seeing” the value of a business and turning that into a pipeline of ideal clients. A staunch believer in business simplicity and intention, Lisa helps her clients accomplish their goals by focusing on what to do AND what to ignore.
2021-08-0227 min
The Copy Dates PodcastProfitable Memberships 101: Creating and Selling Memberships as an Online Business Owner with Lisa PrincicI am so excited to have a rockstar guest on the podcast with us this week! We are joined by Lisa Princic, the go-to coach for all of your membership needs. In this episode, we’re going to discuss the ins and outs of building & promoting a profitable membership program. Lisa is breaking down her top tips on how you can scale your online business through a membership program, as well as the best methods for speaking to your target members through copy. Be sure to tune into the entire episode to hear more on creating an of...
2021-07-2641 min
Succeed Through SpeakingHow To Launch A Profitable Membership Site - With Lisa PrincicTom Bailey, founder of Succeed Through Speaking, interviews Lisa Princic.
Lisa Princic helps impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands. She helps them simplify & package their offers, increase their visibility with bolder messaging & strong positioning and scale with membership programs.
A staunch believer in business simplicity and intention, Lisa helps her clients accomplish their goals by focusing on what to do AND what to ignore.
Why you've got to check out Lisa's episode:
- Discover how Lisa helps Coaches, Consultants and Professionals who have a wealth of experience but are...
2021-06-2509 min
Christian Entrepreneurs Rise Up| Faith in Business | Family First BusinessListen to me Being Coached on Membership Sites (with Lisa Princic): Episode 283On this episode, I have special guest, Lisa Princic! Lisa is a trained business strategist and the host of the Scaling Deep Podcast. Lisa's clients turn to her for help with business growth when they are worn out from chasing the next mass marketing trick, but know they need to go beyond word of mouth. She is a results-oriented, deep thinker who has an innate instinct for "seeing" the value of a business and turning that into a pipeline of ideal clients. A staunch believer in business simplicity and intention, Lisa helps her clients accomplish their goals by focusing...
2021-06-0723 min
Entrepreneur Motivation PodcastScaling Deep with Lisa Princic - EMP257Lisa Princic is a business strategist, life coach, and entrepreneur who helps business owners scale their businesses and achieve personal growth. As she shares in this show, a business that creates true freedom requires bold positioning, fearless messaging, and brave marketing. An insight from Lisa that I liked is that when we work for ourselves, we make our own choices, live our values, and make the world a better place. Lisa also highlights the overrated conventional mindset of the "one-size-fits-all" framework and how we need to get away from being "Jacks and Jills" of all trades. ...
2021-05-1353 min
Speaking Your Brand: Public Speaking Tips and Strategies223: Hosting Your Own Event for Positioning and Revenue with Lisa PrincicHosting your own event can be incredibly valuable for you and your business. It can position you as an expert and authority in the topic of your event; it can expand your visibility to new audiences; and it can build your email list and bring in revenue. There are different types of events you can host: live vs. pre-recorded; one day vs. multiple days; online or in person. Here at Speaking Your Brand, we hosted our Brave. Bold. Beyond. Live Virtual Summit in April 2021 and in October 2020. We chose to do it live o...
2021-05-0455 min
Girl Means Business107: Memberships and Subscriptions Models with Lisa PrincicSend Me A Message or Question About This EpisodeHey lady! Welcome back to the GMB podcast! Today I'm joined by Lisa Princic. Lisa is a trained business strategist and the host of the Scaling Deep Podcast. Lisa's clients turn to her for help with business growth when they are worn out from chasing the next mass marketing trick, but know they need to go beyond word of mouth. She is a results-oriented, deep thinker who has an innate instinct for “seeing” the value of a business and turning that into a pipeline of ideal clients. A stau...
2021-04-1455 min
The Wit & Wire PodcastPaid online membership models for podcasters (Lisa Princic, Scaling Deep) [Ep. 23]Memberships are one of the fastest-growing online business strategies, and as a podcaster, you might be wondering if it’s right for you. In this episode, business strategist Lisa Princic is here to explain how to build an online membership model based on your dream business AND so your members can actually get results. She’ll answer questions about who should start a membership, a few different models, and how large your audience needs to be before you start. And by the end, you’ll walk away with the insights you need to decide if a paid members...
2021-01-2737 min
Pitched: Real Stories of Pitching Bold IdeasNiching, Value Propositions, and Visibility with Lisa PrincicWe've talked in previous episodes about the need to be our true selves in all aspects of our business lives. But how bold are we when it really comes down to it? My guest today is Lisa Princic, a business strategist who's passionate about business and personal growth. She has recently found her niche as a membership growth strategist, where she helps business owners leverage the power of the now popular membership model by defining and communicating their unique value proposition. Lisa is one of our concierge clients and host of the Scaling Deep podcast. ...
2021-01-1947 min
The Content Experiment Podcast052: Finding Your Deep Message with Lisa PrincicWhen you're creating content for your business, are you thinking about what's going on in your audience's head? You should! That's what's driving them to do business with you. This is what Lisa Princic, today's guest on the Stories in Small Business, discovered--and how she came to grow a business around marketing and messaging. Through learning and testing in her own business, Lisa was able to develop the skillset needed to help her clients transform their businesses. Listen in to hear more about business messaging, deep messaging, testing your copy, self-auditing your messaging, the difference b...
2020-08-0351 min
Legal Road Map®: copyright, trademark and business law info for online entrepreneursAre you ready to scale? with Lisa Princic (S5E142)You've started your business, created your products, and maybe even made a few sales. Think you're ready to scale? Not so fast… Messaging and marketing expert Lisa Princic joins the podcast to talk about the importance of nailing down value proposition BEFORE you scale, the most common marketing mistakes she sees businesses make, and more. In this episode, we'll cover: Why identifying your value proposition is critical to scaling your business How you can prevent marketing burnout by tracking where your leads come from Why getting in front of more people isn't ne...
2020-06-0844 min
EntrepreNot YetPutting your heart at the center of your brand with Lisa PrincicAnti-Racism for Beginners and White People ***********On today’s show, Lisa Princic is here to tell us how to keep your heart at the forefront of your branding. How you position your services and experience can make the difference between crickets, and having a business that can replace your 9-5 income. Why you need a brand promise Why you need to believe in your own value before you try to sell it to othersHow you can “love up” your clients Why we’re all unique, but not that differentHow to harness your own individual marketing an...
2020-06-0155 min
Jump Start Your Joy®Finding Joy in Marketing and Scaling Deep with guest Lisa Princichis week kicks off “The Joy of Marketing” month, where I’ll be talking with small business owners and marketing experts about how they have found ease and joy in their marketing. Lisa Princic is the branding and growth specialist behind “Scaling Deep,” which is the name of both her business and podcast. I knew she was a great fit for “Joy of Marketing Month” here on the show because her approach to growing your business is refreshingly distinctive. Instead of doing “all the things” or feeling like you need to be “everything to everyone,” she encourages entrepreneurs to scale...
2020-02-0436 min
Staying SoloBuilding Real Relationships with Lisa PrincicWhen you run a service-based business, relationships are the name of the game. They are the true currency of your business — not money. If you've ever wondered HOW to make those relationships happen in a way that feels both organic and REAL, then today's episode is for you. My guest, Lisa Princic, shares what it means to "scale deep" and why focusing on creating relationships that are more meaningful with fewer people is critical for service business owners. Get the scoop here: https://smallbusinessboss.co/building-business-relationships/
2019-12-1630 min
Access to AnyoneLisa Princic: How To Lead Your Clients To Business Growth When You’re On a TimelineIn this episode, I sit down with Lisa Princic—a business and marketing strategist. Listen in as we unpack the idea of marketing strategy, explore the world of coaching and creating relationships, and explore new ways to think about business growth. Topics include: Lisa’s background before the online business boom (and how she discovered her love … Continue reading Lisa Princic: How To Lead Your Clients To Business Growth When You’re On a Timeline
2019-10-1639 minAccess to AnyoneLisa Princic: How To Lead Your Clients To Business Growth When You’re On a TimelineIn this episode, I sit down with Lisa Princic—a business and marketing strategist. Listen in as we unpack the idea of marketing strategy, explore the world of coaching and creating relationships, and explore new ways to think about business growth.
Topics include:
Lisa’s background before the online business boom (and how she discovered her love of sustainability and doing meaningful work)
Her early work as a life coach and the main thing that motivated her to go into the field
The real deal with life coaching
The choice that Lisa made as a strategist that r...
2019-10-1639 minSpeaking Your Brand: Public Speaking Tips and Strategies142: Positioning Your Brand for Business Growth with Lisa Princic [Leadership Series]As we continue our series on Leadership, how can you position your brand, both as a speaker and as an entrepreneur, for growth? When you’re seen as a leader in your industry, you’re going to attract premium clients and speaking engagements. My guest is Lisa Princic, who was my first business coach in 2015 and who helps business owners develop their business models and value proposition. In this episode, Lisa and I talk about: What it means to have a strong personal brand The difference between marketing and positioning Most people *thin...
2019-10-1553 min
Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change LivesLUYC 102: Positioning Yourself for Success with Lisa PrincicWhat’s up everyone! In this episode, I’m joined by Lisa Princic, a coach and business strategist who is here to share her business journey and her workshop, Position Your Mastery.
It takes courage to build a business you believe in ... and not just do what everyone else is doing.
Lisa believes in being true to yourself and building a profitable business that fulfills you. Her Position Your Mastery workshop helps business owners who are struggling to make consistent income, figuring out their ideal clients, and building a noticeable brand.
Tune in to h...
2019-08-2100 minSpeaking Your Brand: Public Speaking Tips and Strategies012: Defining Your Value Proposition for Marketing with More Heart and Less Hustle with Lisa PrincicHow many of us wouldn't rather market and grow our businesses with heart rather than hustle? It’s exhausting trying to keep up with every new social media channel and tactic (Facebook Live! Snapchat! Instastories!), much less everything else that goes into running our businesses and working with clients. But, it doesn’t have to be that way. In this episode, Lisa Princic and I talk about why "hoping for the best and hustling" is not a sustainable business strategy and what to do instead. The place to start is by defining your valu...
2017-04-1139 min
The Startup Sessions with Michael KnouseEpisode 142: Hustle vs Heart: Leveraging Your Personal Value to Get Results with Lisa PrincicYou want to thrive, grow as an expert and make a big impact doing what matters. Instead, you are probably spending too much time trying to get noticed, without getting any big results. Lisa Princic calls this the hustle. It’s time to stop doing what everyone else is doing and use your unique value and inner wisdom to align with the right clients. “Business is a […]
The post Episode 142: Hustle vs Heart: Leveraging Your Personal Value to Get Results with Lisa Princic first appeared on Michael Knouse.
2016-11-2354 min