Lisa Princic - Podcast Details

Shows

Whiskey & Work PodcastHow To Build A Business With Memberships & Online Course With Lisa PrincicIn this episode Kelsey sits down with Lisa Princic, founder of Scaling Deep. With over 15 years of experience helping thousands of business owners create sustainable and profitable business models, Lisa breaks down the myths and misconceptions around memberships. We explore how to simplify the process, avoid overwhelm, and build a membership program that’s both scalable and easy to manage. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes! What we’re talking about… Lisa’s approach to memberships as a simple a...2024-10-2249 min

Scaling Deep with Membership SchoolFrom Low Conversions to Cashing In On Your MembershipI'm talking all about what to do when you have super low conversions on your program. I know this is a big issue for a lot of people - you feel like you've done everything right, but nothing seems to be working and it's really stressful. I just hosted an entire workshop on how to create a kickass membership sales funnel, so I'm going to share some of the key highlights from that, along with some other critical points. You can check out the replay here: https://scalingdeep.com/maximize/ My goal is to give y...2024-06-1915 min

Scaling Deep with Membership SchoolMembership Pricing Myths BustedYour business doesn't need to be overwhelming or require a massive amount of content creation every day. Simplify your approach to eliminate procrastination and focus on the most essential, automated, and profitable strategy: MEMBERSHIPS! Ready to make this possible? Sign up for my FREE Six Figure $ Membership Training 👉🏻https://scalingdeep.com/training/ Or... If you'd rather work with me one on one as a coach to build your Membership strategy? Apply to see if we are a good fit ➡️ https://scalingdeep.com/coaching/ _______________________________ ✓ How to nail your value proposition in 2024 • https://www.youtube.com...2024-05-2316 min

Scaling Deep with Membership SchoolIs it really possible for ANYONE to succeed with a membership?I wanted to share some of my real thoughts on how possible it is to get a membership up and running and make it profitable. I go over the what needs to be in place and the assets required. I'll also share the biggest fears people have when pursuing this path. Plus my LAST Membership Method workshop for a very long time is happening tomorrow. Join here: https://scalingdeep.com/method/2024-02-2819 min

Scaling Deep with Membership SchoolAre you addicted to creating content?You might be addicted to creating content. Learn about where and how you're overdoing it and why this practice is sinking your business. And then come over to my refreshed new training the 6 Figure Membership Secret at https://scalingdeep.com/training/2024-02-1615 min

Scaling Deep with Membership SchoolWhy I'm teaching my members to fail often (plus my own recent flop)If you've ever launched something, had high hopes and then sold nothing, you'll want to hear my recent story of how my upcoming workshop was an instant failure, in one regard, how I fixed the problem and changed the entire outcome of my strategy. And then come on over to https://scalingdeep.com/method/ where I'll teach you how to build a resilient content & sales structure so you can grow sustainably and benefit from the flexibility, fun and financial freedom from your own membership.2024-02-0713 min

Scaling Deep with Membership SchoolWill members take my content and run?Do you worry about members joining for a short time, consuming your content and then leaving? If so you're missing the point of a membership. In this episode I'll share how memberships offer different value than courses, and how we can make changes to how we sell them to avoid that problem altogether. If you want to diver deeper with me on this. I'm teaching all of this and more inside my LIVE interactive workshop, The Membership Method. Learn more here: https://scalingdeep.com/method/2024-02-0214 min

Scaling Deep with Membership SchoolHow she grew her community to 200 members in a hyper-focused nicheThe riches are in the niches. Why is that? Because we don't have to spend as much time proving the value we provide within if we're the only shop in town. The more niched we are the more people just know it's for them. Jenny Johnson shares her journey of moving from being a Health Coach to running a successful membership. She shares the structure of it, how she engages with her members and manages calls as well as how she moved from a Facebook Group to Mighty Network. 2024-01-2441 min

Scaling Deep with Membership SchoolThe One Easy Metric You Need to Gauge Member SatisfactionThe most valuable number you need to know in order to gauge members satisfaction is your Net Promotor score. I explain why it's so valuable and how easy it is to ask inside this episode. I'm dishing out more highly valuable insights, trends and success secrets in my live masterclass next week. Sign up here: https://scalingdeep.com/live/2024-01-1012 min

Scaling Deep with Membership SchoolHow to Get Paid Everyday in 2024We are always leaving money on the table so I wanted to share the 3 best ways to get paid everyday in 2024. For more of this, sign up for my free live training on January 18th right here: https://scalingdeep.com/live/2024-01-0414 min

Scaling Deep with Membership SchoolHow to quickly win over new members & create lasting loyaltyDo you wonder what the secret is to membership retention? People will tell you about all the tricks and & ploys to entice members into staying another month or another year. But is that what really works? Not really. When people are evaluating whether or not to invest they need to feel like it's the best investment and they'll do that because they get value and feel it. That requires gaining their trust ... but they have to get to know you first.2023-12-2011 min

Scaling Deep with Membership SchoolHow Andréa Jones runs her membership alongside her social media agency for fun & profitThis is one of my favourite interviews with another membership business owner. Andrea Jones of Savvy Social School. She doesn't hold back explaining how she keeps her membership going alongside a completely different type of offer, including how she keeps it up-to-date in the ever changing world of social media and what happened she got off Facebook and switched to Circle.2023-12-1339 min

Scaling Deep with Membership SchoolThe 5 best decisions I made this year to grow my online businessIt feels early to be talking about end of the year stuff but I keep circling back to how I'm feeling about it. I'm finally getting my s*%! together as a business owner. I can, more or less, predict what 2024 will look like. A total first for me. 😅 And it's because I've made decisions. Most of them were good ones. My superpower this year is making quick decisions and implementing changes just as fast and now I have data to back me up. Listen to hear the 5 best decisions I've made all year.2023-12-0318 min

Scaling Deep with Membership SchoolThe money is in the margins & they can be much smaller than you thinkI've had so much fun coming back from my mastermind and diving into my numbers. Just before I left I wrapped up a challenge. I made an assumption that it didn't do so well. Until I came back, analyzed the details & realized I did a bit better than I originally thought. And it was profitable and totally scalable. In this episode I give the breakdown of why small & predictable margins are the real strategy behind sustained growth. Woohoo!2023-11-2314 min

Scaling Deep with Membership School3 numbers you must track in order to grow your membershipWe can't grow what we can't track. It's as simple as that. In this episode, I've provide the three most important numbers to track in your membership so you can make good decisions on what to optimize and grow.2023-11-0711 min

Scaling Deep with Membership SchoolHow to design your membership in 5 daysJoin the Membership Multiplier bootcamp next week so we can hold space to design a membership together. https://scalingdeep.com/bootcamp/2023-10-2507 min

Scaling Deep with Membership SchoolTurning course students into long-term members with Kelsey FormostThis is a long episode but it's meaty. Kelsey and I dive in and discuss how she evolved her successful course business and create long-term value with a membership. Inside are a lot of copywriting techniques for appealing to your ideal clients and how she uses her course feedback to get insights into what her clients want and how they talk about it. Check out her BYOB membership here: https://kelseyformost.com/membership 2023-10-1857 min

Scaling Deep with Membership SchoolMaking my future self proud by bringing purpose back into my businessThat's it! I'm not putting pressure on myself to get on all the socials just because i know it would be "good for visibility". I'm someone who likes to go deep on things, so trying to do broad, short fleeting things is counter-intuitive to me and takes up the bandwidth I have for the stuff I really like to do and in the quality way my brand reputation rests on. I explain all of that in this episode, what it means and examples of what this looks like. I think this is the start of great things to come.2023-10-0619 min

Scaling Deep with Membership SchoolBird’s eye view on the membership problems people think they have & the solutions that workAs a strategist I get to work with a lot of membership business' who come to me with different problems, and many don't have the problem they think they have. Listen in on some examples of recent sessions I've had (all in the last week) and how I've helped them identify what's really going on and what they actually need to move forward. I'm currently doing membership audits, for only the next two weeks. Grab your session here and get excited about the next steps. Link is on the announcement bar at the top of this page: https://scalingdeep...2023-09-2715 min

Scaling Deep with Membership SchoolSteps to keeping a membership going & growing for the long-run with Lynda MonkHave you ever looked 5-10 years ahead and wondered what your life would look like with your membership still in full swing? In this interview, we get the full scoop from Lynda Monk of the International Association for Journal Writing. She walks us through her origin story, the value of her membership and how she's grown it for the last 6 years. This episode is packed full of strategies and tips that can provide all of us with ideas and a reality check about what we have to do to building a lasting membership. 2023-09-2039 min

Scaling Deep with Membership SchoolHow to be a strong guide and allow space to co-create with your membersOne of the members of the Scaling Deep Society asked me how much co-creation she should do with the first cohort in her new membership. My answer is inside this video. While I love co-creation as a cornerstone and benefit of the membership model, I firmly believe that as program guides and experts in our topic, we need to provide the foundational blueprint they can follow to get the results we're promising them. Listen to find out how structured guidance and co-creation fit together. Want to book your membership mini-audit so I can help you p...2023-09-1313 min

Scaling Deep with Membership SchoolTurning a practice of growth & identity shifts into meaningful a membership with Jessica VazquezI first met Jessica Vazquez 7 years ago when she was bravely stepping away from corporate to venture into her own business of helping her people also shift away from corporate and overspending and now she is going even further in her membership, La Arena. She shared her full story with us including her own journey of depression, shat she helps people with in her membership, how she entices them in and how she delivers real value month after month. If you love deep-dives and BTS episodes, this one is for you! Find out more about Jessica and her programs...2023-09-0647 min

Scaling Deep with Membership SchoolHow to build better audience rapport by combining both coaching & niche expert skillsDo you identify more as a coach or a niche expert? Most of us are more comfortable in one space than another and each of those roles brings a unique trap that we get caught in which prevents us from creating a strong connection with our audience. Listen to this episode to find out which of these traps you fall in and what the remedy is to get out of it. This will also help you strengthen your relationship with existing members! And then come on over to my website, sign up for my training so you don't miss...2023-08-3015 min

Life Coaching for Mompreneurs | Work Life Balance, Procrastinating, Time Management, Boundaries, Goal SettingEpisode 99: Building A Profitable Brand Through Memberships with Lisa PrincicIn this episode, I sit down with Lisa Princic, a membership expert, strategist, and podcaster. Lisa has helped countless business owners build sustainable and profitable brands by simplifying and packaging their offers, increasing their visibility, and scaling with memberships. Lisa shared her insights and strategies on how to think outside the box, avoid cookie-cutter approaches, and truly bring out the uniqueness of your clients. Her passion for helping entrepreneurs succeed is truly inspiring. During our conversation, Lisa also discussed her own journey as an entrepreneur and how she started her membership pr...2023-08-2449 min

Scaling Deep with Membership SchoolHow to beta launch your membership to another's audience with Yadsia IglesiasMy guest today is a true quickstart and a force to watch. A former primary school teacher, Yadsia decided to sell products, binged watched YouTube to teach herself how to do Facebook ads and eventually launched her membership, almost impulsivly, during a colleagues summit that she sponsored. In just 4 months she's grown her membership to almost 300 people. We talked about everything from how she built her list, her content and special sauce inside her program and show she can improve her conversion rates. There's so much info in here! If you want to hear more ab...2023-08-2340 min

Scaling Deep with Membership School3 easy membership program ideas & BTS update on recent mini-launchDo you think about starting a membership program but wonder if your idea is good enough? Or how you could create something that has enough substance to keep members excited to stay long-term? In this podcast I'm sharing 3 types of membership containers that all work and might be a better fit for you depending on what topic you're teaching or helping members develop better skills in. I also talk about my latest mini-launch with new pricing options for the Scaling Deep Society and how it went. To work on your own membership design & growth plan, invest in a...2023-08-1622 min

Scaling Deep with Membership SchoolHow SEO expert Meg Casebolt creates recurring value with her follow-up hybrid membershipMeg Casebolt is one of those down to earth people you could spend hours talking to about everything under the sun. And we did just that, big time. She's an SEO expert who has & teaches good boundaries around social media and just launched a book called "Social Slowdow". We talk about how her membership emerged and has evolved to a hybrid type program where the cost to join has reduced over time. It just goes to show you how, there's no one right way. And when you find it, even that will change.2023-08-0939 min

Scaling Deep with Membership SchoolHow not to price your membership: 3 common mistakes & Society updateThis is a tell-all episode in which I share my story on recent changes to my membership as well as my recent epiphanies on membership pricing. I will share my ONE pricing rule, 3 common mistakes, and give an update on the pricing changes I've made for my own membership and why. I also announce that my special training "3 secrets for a wildly successful membership" is open for a few days and so is the Society. So if you missed it, you can watch for a limited time right here: https://scalingdeep.com/successful-membership/2023-08-0226 min

IntrovertpreneurBuilding a Successful Membership as an Introvert with Lisa PrincicI’m willing to bet that you’ve purchased a $9 offer recently - they’re kind of all the rage right now! Does that mean you should create an ultra-low ticket membership model in your business? Not necessarily. There’s a lot of things to consider when creating a membership and whether running one is going to be sustainable for you. Today’s guest is guiding us through all the important things to think of when it comes to selling and running a membership in your business - she’s Lisa Princic, the owner of Scaling Deep. Over the last 14 year...2023-07-2539 min

Scaling Deep with Membership SchoolHow to use back & forth dialogue to diagnose problems & work out high valuable solutionsA couple of weeks ago I had a small, but slightly annoying new issue showing up in my business. It was arounds payments. Less people were paying in full, more monthly, and that was creating greater risk for failure. So I posed the question to my mastermind and ended up with insights that fixed a way bigger problem with how I was selling my programs. The thread in my group led me to two new options and my back & forth Voxer convo with my mentor (still ongoing) helped me to pick one that would be the easiest to implement. 2023-07-2513 min

Scaling Deep with Membership SchoolHow to carve out your competitive edge using your creative superpower with Kimberly CostaMy guest today, Kimberly Costa had a membership called Designing Delightfully which was born out of her passion for illustrating https://kimberlycosta.com/. She's been a member of the Scaling Deep Society for the lsat 6 months and grown her membership through summits. She talks about her deliverables inside the membership, her pricing choice and why summits are working for her so well. If you have a desire to run a membership that directly utilizes your super power, you won't want to miss this one.2023-07-1940 min

Scaling Deep with Membership SchoolThree ways to fix your membership retention for a lasting membershipI'm long overdue putting out a podcast on membership retention. Retention is an important way to build profitability into your programs because we can get a higher return from keeping people in our world than by always have to find new people to welcome in. Plus your long-term member are your super-users, big fans and really just fun people to keep in your world. In this episode I've pulled out 3 main strategies from this brand new article on my website https://scalingdeep.com/membership-retention-strategies/ which will help you identify why it's happening and what you can do...2023-07-1420 min

ADHD-ishDesigning a Membership Program That Fits Your Business and Clients with Lisa PrincicOn this episode of The Driven Woman Entrepreneur Podcast, we dive deep into the value of membership models for business owners who have reached capacity with one-on-one work or want to scale and don’t want to run a group coaching program. Our guest, Lisa Princic, shares her insights into the flexibility of membership programs, which she has been specializing in helping coaches and consultants launch and grow for several years. We also discuss the key pillars for a successful membership program, including mentorship, education, and community, and how to align these with your pricing and value of...2023-07-1143 min

Scaling Deep with Membership SchoolManaging the ebb & flow of membership enrollment & slow cyclesJust because we have recurring revenue through a membership, doesn't mean don't get in different cycles of growth. Some days I can't believe how well everything is going, while the next week I'm wondering what's going wrong. Getting used to these cycles of change are a good idea. We shouldn't overreact or pivot based on any short-term changes. Instead, let's figure out how to use our time to best serve our long-term vision. Listen for how I'm planning my projects this summer and using my time well. For more info & in-time updates follow me on IG: https...2023-07-0414 min

Scaling Deep with Membership SchoolWhy not embracing automation is dangerous for micro-entrepreneursWould you believe that the smallest of online businesses are the ones that need automation the most? In this episode I explain what it is, why it's so important for growth-oriented entrepreneurs and how to embrace it. We are far too small to have a big team but we still need to accomplish so really big things. Things that only we can do, which is why we have to leave the admin to someone or something else. To find which ones I use for my business and love visit https://scalingdeep.com/resources/2023-06-1514 min

Scaling Deep with Membership SchoolWhy you have to use the F word (funnels) when you're growing a membership programI'm on a quest to help all the expert service providers of the world get better at sales and sales funnels. I hear over and over again people telling me they have a visibility problem when they actually need to work on the sales part of their funnel more than getting in front of more people. Which is why I'm trying to get all of my clients and members fall in love with the F word. No not THAT f-word -- Funnel!! I explain what funnels are and share a couple of examples of them in this episode. For...2023-06-0718 min

Scaling Deep with Membership SchoolCoaching Session: How to shift from one-on-one coaching to a membershipIn today's episode of the Scaling Deep podcast we have a special guest, Diann Wingert of the Driven Woman podcast https://www.diannwingertcoaching.com/ receives coaching from me on how she could add a membership to her business including who it's for and when in their customer journey she'd invite them to join. This is a perfect episode for those who are interested in adding a membership or group program to their one-on-one practice. It's full of all the choices we have & decisions required in order to take the leap and be successful. For more training on memberships join...2023-05-241h 05

Scaling Deep with Membership SchoolHow to Sell Both VIP Days & a Membership for a Fully Productized Service BusinessOne of the questions that stumps people from starting memberships is how it fits within their other offers. What is the best offer to have alongside a membership program? How do you sell them both? I address that inside this episode and go over the details of my favourite offer, my one-on-one VIP packages and why I love them so much. Check out my VIP Business Design session here: https://scalingdeep.com/coaching/ The price is going up soon so book a consult if you want to lock in the current rate. 2023-05-1620 min

Scaling Deep with Membership SchoolHow to launch a sustainable membership with a small list with Lex RomanHave you hesitated starting your membership because you don't have a big audience? Perhaps you only have 100 people on your list? Well, not everyone begins their membership journey with all the stars aligned perfectly. Lex Roman of Growth Trackers is a long-term member of the Scaling Deep Society and she was super excited about helping people through a membership model and didn't have a big list. In this episode she shares everything about how she connects with prospects, new members using a high-touch approach that builds a strong connection to her members. This is an...2023-05-0444 min

Scaling Deep with Membership School3 ways to niche down & strengthen your membership ideaDo you have a membership idea and didn't launch it because you started to doubt it? Or maybe you already have a program and it's been harder to get sales than you predicted. Well, here are some ways to help you enhance the appeal of your membership offer. I share real ways to add irresistibility to your offer, using relatability and specificity so you can narrow it and create more compelling reasons for people to buy in. It's just a taste of what I'll share with you inside the Membership Method workshop. https://scalingdeep.com/method/2023-04-2515 min

The Course Creator ShowEpisode 150 | Best practices for launching a membership, with Lisa PrincicIn today’s episode, I’m sitting down with Lisa Princic. Lisa is a Business Strategist and expert in all things memberships! She helps coaches and niche experts create profitable 6-figure memberships that last. In this interview we talked about Lisa’s approach to memberships, why she believes in going deep versus wide, how to position and price your membership, and strategies to retain your members. If you’ve thought about creating a higher ticket membership in particular, this will be a good conversation for you. Let’s dive in – Learn more ab...2023-04-2437 min

Scaling Deep with Membership SchoolHow a membership lightened her workload and gave her back her freedom with Maria CarrasI'm always telling people that memberships are super easily to run. Most of the confusion comes with figuring out the best design and deliverables and then getting more members. Maria Carras-Woollard loves running her Inner Circle for Virtual Assistants membership because of how much flexibility she's gets from having a structure that this type of offer provides. We talked about her journey, how she launched and what she's doing in her sales and marketing now. This episode is full of growth strategies, she doesn't hold anything back! Let me help you figure out how to ditch overdelivery during my...2023-04-1542 min

Scaling Deep with Membership SchoolWhy an objective mindset is essential if you want to sell at scaleThis is it my friends. The only thing that every one of us needs to have alongside our scaling journey. It's an objective mindset. Because from what I'm learning from my own my experiences lately plus those of my high 6 and 7 figure online business colleagues, it's not how perfect you get it the first time. It's all about how quickly you can recover from the fails and make the thing you want to happen (likely sales!) work. That's what I'm talking about in this episode. And when you have that foundation in place and are ready to d...2023-04-0518 min

Scaling Deep with Membership SchoolHow a hyper-niched community can bring in easy revenue while scratching your own itchDo you ever wonder how niched you can go? Very! Especially if you have a community based membership where people from all over the world can connect on something unique. Jenny Hughes has done this for trauma therapists. And she's been building this group alongside her other work. Have a listen to this episode to find out how simple it can be to run a membership group that doesn't take up a lot of your time, and scratches your own itch. If you are thinking about a membership or have a small one that's not growing, check out the...2023-03-3036 min

Scaling Deep with Membership SchoolYou might not be able to solve all your members problems and it's okayLove to overdeliver? Then listen up because today I'm addressing the myth that you have to solve all your members problems inside the membership. I'm going to share why this isn't possible and what you can do instead to get your members the support they really need. I'm previewing my method for helping membership business owners gain confidence and see growth inside the Membership Method workshop. Sign up here: https://scalingdeep.com/high-ticket-membership/2023-03-2313 min

Social Slowdown: sustainable digital marketing for entrepreneursSustainable Memberships with Lisa PrincicLisa Princic knows how to build a lasting membership program - and she's here today to talk with us all about it!Lisa Princic is the owner of Scaling Deep. Over the last 14 years, she has helped thousands of impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands. Lisa helps coaches niche experts to become thought leaders and increase their impact and wealth with membership programs. A staunch believer in business simplicity and intention, she helps her clients accomplish their goals by focusing on what to do A...2023-03-1449 min

Scaling Deep with Membership SchoolWhen you start before you know what you're doing, burn it down & start againThis is a great episode if you want lessons from someone who started a membership that wasn't ultimately sustainable, closed it down and then started it again. Noelle D'Intino from the Directors Club shares her full membership journey from when she started her program in 2013 to now. We talked about how the idea was born, how she first got it started, why she was killing herself with content creation and what it took to start it up again. Hint, charging more and giving just the right amount to her members. It's so valuable to learn from others...2023-03-1438 min

Scaling Deep with Membership SchoolNumbers don't lie but emotions doHave you put too much stock into how you're feeling about a result or even how you're feeling on a particular day? Our emotions can affect our decisions too much because we can grasp on to a tiny negative detail that influences our next step, instead of looking at the entire picture from an objective perspective. How do we do that? By tracking our numbers, we can paint a truer picture of how well things are working and what we need to fix or do more of. I share how I'm using them to guide my decisions towards easier...2023-03-0609 min

Scaling Deep with Membership SchoolHow to scale a traditional service to a 6 figure membership with Braden DrakeI loved this conversation with Braden Drake who created ProfitRx, a membership that helps people manage their taxes. We flowed from transitioning from a course to a membership, pricing decisions to delivering a service inside and then wrapped up with Lifetime Value. It's all in here including the numbers. If you want to see what it's like to run a successful almost 6 figure membership, you'll love this episode too! And if you want to know what it takes to build a high-ticket membership, check out my upcoming workshop, High-Ticket Membership Method. https://scalingdeep.com/high-ticket-membership/2023-02-1034 min

Scaling Deep with Membership SchoolCan you change your community platform after you've launched?This month, I moved my membership from Slack to Heartbeat. People get so worried about choosing the perfect tech set up. But it doesn't have to be set in stone and you can make a change after your membership gets established, with one exception. In this episode I share my upcoming workshop, https://scalingdeep.com/high-ticket-membership/, how I made my tech choices, how I moved my community (https://www.heartbeat.chat/?via=lisa-princic) and why it's working out so well.2023-01-3119 min

Scaling Deep with Membership SchoolHow to start a membership with what you know and let it evolve with Alexis BushnellSuch a fun interview with @alexisbushnell8591 who runs an online membership for her neurodivergent community. We talked about how she got started, where she hosts it, launching as well as what she delivers. It's a super real conversation about starting small and figuring it out on the go. It's a good lesson in not always know what it's going to be when you're starting out, but starting it anyway. To get your membership started, jump into my new training and find out what it actually takes to start and run a successful membership https://scalingdeep.com/freebie/2023-01-2337 min

Scaling Deep with Membership SchoolSubscription & membership trends and predictions you don't want to missThe way be buy is changing and that's good news for the membership business because people are more and more comfortable paying for ongoing access to quality content and communities. The five trends are: Why business owners are switching to subscriptions-type offers We will continue to see an increase in high-ticket memberships Memberships will continue to benefit from offering personalized experiences There will be more user acceptance of new apps & technology to use the content they buy Buyers will be more discretion about what they sign-up for and get more focused as fewer matures (and we...2023-01-0622 min

Scaling Deep with Membership SchoolMy top 5 learnings this year that transformed my service-based business to a scalable oneThis year was a bit one for my learning, especially when it comes to selling. I cam a long way from having an offer I loved to figuring out what it takes to enroll new members consistently. Here's what I go over: 1) The 1% conversion rule that that will tell you if you need to work on your USP further before you even think of getting more visibility 2) The two things that worked the best for visibility and why 3) Selling to the same people (my entire list) more frequently and why it works 4) We need support to scale and keep...2022-12-2819 min

Scaling Deep with Membership SchoolHow we can use AI to leap forward our content strategy & build brand awarenessIf you haven't already been playing out with ChatGPT then you may be someone who's reluctant to try new technology (that's usually me), too busy producing content or living under a rock. I'm not the first person to go down every techno rabbit hole but AI will revolutionize the way we do our marketing, so it's worth being ahead of the curve. If not you might get blindsided later. Secondly, I believe the smallest teams will benefit the most as it gives us a huge leg up from having to come up with new topics & ideas in a void...2022-12-1415 min

Scaling Deep with Membership SchoolWhat's the hook - your first step to getting more salesGot a decent size list? And an amazing not overpriced offer? But only a fraction of people are buying? You might be tempted to throw more money, time and energy at the socials or another marketing platform to get more visibility. BUT, more people isn't going to get you more sales, if the people who've been on your list for a while aren't buying. What that probably means is your offer isn't clear enough to get people off the fence and in the program. In this podcast I give 3 action steps for fix this, one of which includes making...2022-12-0711 min

Scaling Deep with Membership SchoolIs launching a micro-membership worth the effort?Well, if tiny memberships aren't all the rage and latest audience building trend, then I don't know what is. They are not only popping up everywhere, but everyone is talking about them. As a membership expert, I knew I needed to address this right away. But, in my usual style, instead of just jumping on the bandwagon and telling you it's the best thing, I'm sharing why people do them, how they work, what they do for your business and the circumstances that might make it not worth it. For those who really want detailed how-to's I will be...2022-11-2918 min

Scaling Deep with Membership SchoolHow to add an upsell (and profit) to your membershipAre you missing out on a huge chunk of revenue, ultimately, making your membership more profitable, because you don't have an upsell? I learned the fun way about upsells by adding one to my recent membership sales funnel. It turned out very well, and it isn't even an inexpensive item. In this episode I share how I added an upsell, why it's working and why they work. I also spill the beans on my Black Friday offer (which I've never done before) and why it's too good to miss. Stay tuned for it. Be the first to...2022-11-1612 min

Scaling Deep with Membership SchoolHow I ran my membership from the road on my recent vacation to Costa Rica (with just my phone)Just back from a whirlwind trip to Costa Rica where all I had with me was my phone. I was laptop free, however I didn't want to be completely disconnected from my membership group. All I wanted was a way to check into the vitals of my work-life, which is: Slack channel (where my membership lives) emails, email funnel (on Mailerlite) and my Facebook ads. It worked out perfectly as I had all my passwords on LastPass and with my face ID I was set. I spend only minutes every few days checking in and do a co...2022-11-0914 min

Scaling Deep with Membership SchoolHow to sell one-to-many without using narcissismWhoa! That's a statement! My colleague coined it the other day when she opened up the course she's just bought from a big online business influencer and all she saw were glamorous lifestyle pictures. She's worked as a contractor for a lot of the big brands we know and some of them truly are narcissists, which doesn't surprise me, because narcissism sells. But there's a fine line between selling effectively by connecting to what our prospects want versus selling "how amazing my life is, don't you want to be like me?". Which is just icky. ...2022-10-3112 min

Scaling Deep with Membership SchoolHow to plan further ahead enough to bounce through inevitable business setbacks fasterToday I'm talking about commitment and how important it is for a membership model because the profitability can be super high but it can take time to build it up. It's a long game and that's why you've got to keep your growth momentum going. Planning a little further ahead, but not too far ahead, will help you get through setback sooner. I've got some great workshops coming up. One is on how to fill up your membership with an evergreen funnel is now available on my shop. It's on sale until Dec 1! https://scalingdeep.com/shop/2022-10-2214 min

Mastering the Business of YogaThe Power of Online Memberships in Your Yoga Business with Lisa PrincicThis week on the podcast I am joined by Lisa Princic. Lisa is a trained Business Strategist Membership Expert and the host of the Scaling Deep Podcast. She supports her clients with membership growth and she's here on the show to talk all about memberships! Lisa shares what a membership is, how to know if it's right for your business, how to market your membership when you have a small audience, overcoming negative self talk, and more. Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for...2022-10-101h 00

Scaling Deep with Membership SchoolThree types of funnels for memberships and how to make them effectiveIn this episode I'm sharing a little preview to my workshop next week, where I'm going over how to design effective funnels for memberships. One of the things I notice is the big challenge my members have is creating consistent sales. They know how to make their clients happy, grow a small audience of fans but with the one-to-many memberhip model they need to create a more reliable system so they don't lose out on eager, potential members that just aren't seeing the value properly. How we sell and when we invite prospects to join us are really important...2022-10-0718 min

Scaling Deep with Membership SchoolIs sales psychology the missing link in your launch strategy?I almost named this episode "From flop to flourish". Three months ago I launched my membership with a bootcamp and it totally bombed from a sales perspective. That's when I realized I was giving away too much content and not selling properly. Luckily a program came up that taught me how to do an effective training/vsl/webinar that would effectively demonstrate how I could help, what my members could create and how far they could go using all the sales techniques that made me cringe in the past, but that work. And guess what...2022-09-2717 min

Scaling Deep with Membership SchoolHow to fit your membership into your business modelWe're doing something a little different today. I was asked to speak at the Membership Success Summit at the end of this month and the host, Jonathan Denwood asked me to hop on a call to do a little bit of a preview of the topic I'm going to be speaking on which is all about how your membership fits within your business model. It's always interesting when somebody else is doing the interviewing and asking the questions. We talk about all kinds of things in this session and it's a great overview of all things memberships...2022-09-2236 min

Talk Copy to Me | Content + Copywriting PodcastIs an Online Business Membership Right for My Business? with Lisa PrincicThinking about adding a membership to your offer suite?You're not alone. The business world has seen a steady rise of online memberships in the past few years, and the trend toward businesses with a membership component aren't slowing down anytime soon.But is an online business membership model the next best step for you?In this episode of the Talk Copy to Me podcast, I sit down with business strategist Lisa Princic to talk about the value of online business memberships, whether they are the right choice for certain business owners, and...2022-09-2139 min

Scaling Deep with Membership SchoolWhy memberships are the ultimate offer in the new economyIn this episode, I'm sharing a perspective on how the micro-entrepreneur can stand out no matter what's happening in the economy, by being scrappy. I also look at why a membership is the ultimate offer and how it can help us slide in and appeal to our prospects more than high ticket offers and also how they aren't that different from how they're being sold these days. To find out more grab this free training https://scalingdeep.com/freebie/2022-09-0515 min

Work Your Inner WisdomEpisode 20 - Showing Up In Your Brand (with Lisa Princic)In episode 20, I interview Lisa Princic, a business and marketing strategist who helps intuitive entrepreneurs clarify their messaging, discover what makes them unique, and then effectively communicate that message to clients. We talk all about positioning yourself in your professional field, finding your niche, and finding your value. Lisa also brings up the topic of the Enneagram, which I’m more than happy to discuss! Learn how your Enneagram type informs the work you do and the way you position yourself and your business in the world. 2022-08-2842 min

Scaling Deep with Membership SchoolIs it a good idea to have a free Facebook group and a membership?Today I'm riffing on whether or not it's a good idea to have a FREE facebook group when you have another paid membership. There are a few different scenarios that make it useful and then a whole bunch more that could make it a tricky situation. Like what if there's not enough differentiation between your paid and free groups, because you've been delivering too much inside the paid group. Or the paid group becomes the wild west because you are no longer putting as much time into it. I talk through all these scenarios considering...2022-08-0822 min

Scaling Deep with Membership SchoolHow to use your customer journey to warm up prospects & prepare them to buyAlmost everything can be figured out in our businesses by looking at your client's customer journey. When we know our ideal client well and can anticipate what they need along their path of growth, we can position ourselves as the best support or solution for their needs. In this epsiode I explain what your members may be looking for when they first come across your brand and share a couple of different scenarios for when a membership might be the right offer at the right time. If you need more support to grow you...2022-07-1115 min

Scaling Deep with Membership SchoolWhen to sell our memberships & how to package them as an investment vs an expenseAs online business owners and especially as membership leaders, it's easy to experience decision fatigue. Memberships are complex and none of the wildly successful ones fit one-size-fits all formulae. In this episode I share an unpopular approaching to deciding what to sell to your audience first to move them towards your membership, as well as explaining the choices you have around how you want to package your offer. Hint: sell it like an investment vs an expense. I also talk about what's been working really well for me to attract ideal c...2022-06-3023 min

Scaling Deep with Membership SchoolThe one thing that gives us the confidence to launchWhat makes us excited to launch our programs? Many of us think the answer is previous sales - a track record that people will buy from us. Nope. I don't recommend we base ALL of our excitement on this extrinsic value, because: 1) It's risky. Results can fluctuate and we don't want to ride that rollercoaster. 2) We're not always selling the things we've sold before. The ONE thing that doesn't have to fluctuate is the belief in our own ability to deliver transformation to our clients. Knowing that our progr...2022-06-2117 min

Summit Host Hangout®Creating and Growing Value-Driven Memberships with Lisa PrincicThere are a lot of business models out there, but the most important thing is that the model you choose and the way you approach it aligns with YOUR values. In this episode, Lisa Princic of Scaling Deep, joined me to chat about what it means to her to grow and market a membership based on her values, common challenges with this model, and her experience with using a summit to launch a membership. For show notes and resources, head to: https://summithosthangout.com/177 2022-06-1432 min

Scaling Deep with Membership SchoolMembership launch mistakes - what I did wrong & how I'm fixing itLots going on at Scaling Deep right now. More audience sharing as I'm part of a Bundle this week and co-hosting a Summit next week. It's a lot but these opportunities were too good to pass up. Get the details here: https://linktr.ee/lisaprincic Oh and I just launched an app! (Go find it on the apps store). My list has grown. Visibility, check. Now my focus is on conversion and sales. AKA money! This week I'm share what didn't work during my recent launch. I made some big mistakes that completely s...2022-06-1317 min

Scaling Deep with Membership SchoolTen reasons to launch your membership with a summitI am delighted to annouce that registration is open for the virtual summt "Sell with a Summit: Membership Edition". I've had my own experience positioning myself in a new space with a summit and am so excited to be co-hosting this one. In this episode I pull together the top 10 reasons to launch your membership with a summit and what it can do to build your authority. Sign up for the summit taking place June 20-23 here: https://linktr.ee/lisaprincic 2022-06-0724 min

Mindful Millionaire with Leisa PetersonMembership Program Strategies with Lisa PrincicToday, I'm interviewing Lisa Princic. We're talking about membership and business building and the strategies that we've learned along the way as it pertains to building a community that takes the things that you love to do and what you're passionate about in helping people with and brings all of that into a successful paid membership. I know that you're going to get lots of ideas. I sure did. Enjoy. Lisa shares her insights: So you have to not get overwhelmed by what you're seeing; what you're seeing as a lack of. Whe...2022-04-2856 min

Onya Mic PodcastScaling your Business through Memberships with Lisa PrincicThinking about creating a membership program to scale your business? You don’t need to go any further to find the right resources because we have it for you. Onya mic, get set, listen to a new episode of the Onya Mic Podcast. Our CEO here at Onya Marketing, Ashley Monk chats with the Queen of Membership Lisa Princic. They talk about the rationale behind membership programs and how it benefits your business. In this podcast you will learn how to create a more sustainable flow of clients, and learn how to lengthen their stay with you. We kn...2021-09-2742 min

A Well-Designed Business® | Interior Design Business PodcastPower Talk Friday: Lisa Princic: Uncovering the Value Proposition in Your Interior Design BusinessToday with Lisa Princic: Welcome to A Well-Designed Business. We talk a lot about niching on the show. But today we’re talking about a different aspect of getting clear on what you do—your value proposition. Don’t let the marketing jargon fool you: your value proposition is something you already have, whether you’ve defined it or not. Today, business strategist Lisa Princic is sharing her insights on what a value proposition is, why it matters, and how to gain clarity around yours. Pick it apart: [0:53] Lisa highlights what a value proposition is and ho...2021-08-2059 min

The Design Business ShowThe Design Business Show 151: Applying Memberships to Creative Businesses with Lisa PrincicLisa Princic is a trained business strategist and the host of the Scaling Deep Podcast. Lisa's clients turn to her for help with business growth when they are worn out from chasing the next mass marketing trick, but know they need to go beyond word of mouth. She is a results-oriented, deep thinker who has an innate instinct for “seeing” the value of a business and turning that into a pipeline of ideal clients. A staunch believer in business simplicity and intention, Lisa helps her clients accomplish their goals by focusing on what to do AND what to ignore. 2021-08-0242 min

6-Figure SecretsCreating a scalable business featuring Lisa PrincicLisa Princic is a trained business strategist and the host of the Scaling Deep Podcast. Lisa's clients turn to her for help with business growth when they are worn out from chasing the next mass marketing trick, but know they need to go beyond word of mouth. She is a results-oriented, deep thinker who has an innate instinct for “seeing” the value of a business and turning that into a pipeline of ideal clients. A staunch believer in business simplicity and intention, Lisa helps her clients accomplish their goals by focusing on what to do AND what to ignore.2021-08-0227 min

The Copy Dates PodcastProfitable Memberships 101: Creating and Selling Memberships as an Online Business Owner with Lisa PrincicI am so excited to have a rockstar guest on the podcast with us this week! We are joined by Lisa Princic, the go-to coach for all of your membership needs. In this episode, we’re going to discuss the ins and outs of building & promoting a profitable membership program. Lisa is breaking down her top tips on how you can scale your online business through a membership program, as well as the best methods for speaking to your target members through copy. Be sure to tune into the entire episode to hear more on creating an of...2021-07-2641 min

Succeed Through SpeakingHow To Launch A Profitable Membership Site - With Lisa PrincicTom Bailey, founder of Succeed Through Speaking, interviews Lisa Princic. Lisa Princic helps impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands. She helps them simplify & package their offers, increase their visibility with bolder messaging & strong positioning and scale with membership programs. A staunch believer in business simplicity and intention, Lisa helps her clients accomplish their goals by focusing on what to do AND what to ignore. Why you've got to check out Lisa's episode: - Discover how Lisa helps Coaches, Consultants and Professionals who have a wealth of experience but are...2021-06-2509 min $She\'s Making an Impact | Christian Entrepreneur | Faith in Business | Family First Business$ She's Making an Impact | Christian Entrepreneur | Faith in Business | Family First BusinessListen to me Being Coached on Membership Sites (with Lisa Princic): Episode 283On this episode, I have special guest, Lisa Princic! Lisa is a trained business strategist and the host of the Scaling Deep Podcast. Lisa's clients turn to her for help with business growth when they are worn out from chasing the next mass marketing trick, but know they need to go beyond word of mouth. She is a results-oriented, deep thinker who has an innate instinct for “seeing” the value of a business and turning that into a pipeline of ideal clients. A staunch believer in business simplicity and intention, Lisa helps her clients accomplish their goals by focusing on w...2021-06-0723 min

Entrepreneur Motivation PodcastScaling Deep with Lisa Princic - EMP257Lisa Princic is a business strategist, life coach, and entrepreneur who helps business owners scale their businesses and achieve personal growth. As she shares in this show, a business that creates true freedom requires bold positioning, fearless messaging, and brave marketing. An insight from Lisa that I liked is that when we work for ourselves, we make our own choices, live our values, and make the world a better place. Lisa also highlights the overrated conventional mindset of the "one-size-fits-all" framework and how we need to get away from being "Jacks and Jills" of all trades. ...2021-05-1353 min

Speaking Your Brand: Public Speaking Tips and StrategiesHosting Your Own Event for Positioning and Revenue with Lisa PrincicHosting your own event can be incredibly valuable for you and your business. It can position you as an expert and authority in the topic of your event; it can expand your visibility to new audiences; and it can build your email list and bring in revenue. There are different types of events you can host: live vs. pre-recorded; one day vs. multiple days; online or in person. Here at Speaking Your Brand, we hosted our Brave. Bold. Beyond. Live Virtual Summit in April 2021 and in October 2020. We chose to do it live o...2021-05-0455 min

Girl Means Business107: Memberships and Subscriptions Models with Lisa PrincicSend Me A Message or Question About This EpisodeHey lady! Welcome back to the GMB podcast! Today I'm joined by Lisa Princic. Lisa is a trained business strategist and the host of the Scaling Deep Podcast. Lisa's clients turn to her for help with business growth when they are worn out from chasing the next mass marketing trick, but know they need to go beyond word of mouth. She is a results-oriented, deep thinker who has an innate instinct for “seeing” the value of a business and turning that into a pipeline of ideal clients. A stau...2021-04-1453 min

Raf Chats#38 Scaling Deep with Lisa PrincicOn Today's Show!It is our privilege to be joined by Lisa Princic!Lisa, is the founder of Scaling Deep, an organisation that supports businesses to scale and entrepreneurs to refine their mastery. In today's episode, we talk about 10-day meditation retreats, making your first hire and the power of switching off. Make sure you check out the Scaling Deep Podcast!Enjoy the Show! 2021-02-0349 min

Get Radical With Your BusinessEp. 34: Unlocking Your Value Proposition (with guest Lisa Princic from Scaling Deep)Value proposition is the focus of this episode; it's what ultimately separates you from your competition. To discuss this important topic, I am joined by Lisa Princic. She is the host of the Scaling Deep podcast and a membership growth strategist who helps clients generate recurring revenue through membership sites. She also runs an online community called the Membership Lounge. Lisa is also the brainchild and organizer of an upcoming, free, online event called The Profitable Membership Summit. On this episode, you will be encouraged to think about your own value proposition to develop it for success in...2021-02-0227 min

The Know Like & Trust Show with Britney GardnerNiching Your Online Business with Lisa PrincicScaling mentor Lisa Princic shares the many things niching and moving niches can do for your business, including three distinct ways to define your niche and how to test the waters as you move services. TOPICS DISCUSSED IN THIS EPISODE: Lisa's obsession with niching comes from her own struggles with defining a niche in her business Her experience of receiving more traffic as a general business coach, but more clients as a niched strategist Lisa's years of frustration over not getting found Why it's so hard to develop a visibility strategy on general topics Lisa shares three distinct methods...2021-02-0128 min

The Wit & Wire PodcastPaid online membership models for podcasters (Lisa Princic, Scaling Deep) [Ep. 23]Memberships are one of the fastest-growing online business strategies, and as a podcaster, you might be wondering if it’s right for you. In this episode, business strategist Lisa Princic is here to explain how to build an online membership model based on your dream business AND so your members can actually get results. She’ll answer questions about who should start a membership, a few different models, and how large your audience needs to be before you start. And by the end, you’ll walk away with the insights you need to decide if a paid members...2021-01-2737 min