Shows
Market Impact InsightsMindset Is Everything - Lisa SharapataMetadata VP AI & GTM Lisa Sharapata shares how mindset trumps everything when it comes to reaching your full potential as a leader. having been key to her evolution from focusing on creative campaigns to understanding the human element. "Understanding what motivates other people and what their goals and objectives are, that's the biggest difference maker." She knows lasting impact comes from focusing on outcomes instead of just effort and output. Through it all, creating psychological safety has been her secret weapon. It's not fluffy, it's fundamental because when people feel free to speak up, share wild ideas, and point out...
2025-07-2836 min
Revenue Problem SolversGo To Market in the AI EraMarketing in the AI era doesn't have a clear playbook; it's being defined!The evolution of the LLMs and watching website traffic decline, how do you change how you're doing marketing? Lisa Sharapata, VP of AI and GTM at Metadata joins us to give us a real time view into how to market.
2025-07-2542 min
Relationships at Work - a trust-driven leadership podcastShifting Mindset: The Key to Transformative Leadership w/ Lisa SharapataIn this episode of Relationships at Work, we dive deep into the transformative power of mindset with Lisa Sharapata, Chief Marketing Officer at the Arbinger Institute. Lisa shares her insights on how leadership mindset drives behavior, shapes organizational culture, and creates lasting impact. From the power of vulnerability and self-awareness to fostering psychological safety, Lisa explains the tools and approaches leaders can adopt to build high-performing teams. Tune in for actionable advice, thought-provoking stories, and a fresh perspective on how shifting your mindset can redefine leadership.Hey! If you're enjoying the insights from our guests, y...
2025-01-2142 min
C-Suite Sales & Marketing PerspectivesTransforming Toxic Cultures Into High-Performance Success💡 Lisa Sharapata, CMO at The Arbinger Institute, delves deep into the vital yet often overlooked importance of company culture. Lisa shares invaluable insights about addressing and transforming toxic work environments into psychologically safe spaces that can unleash high-performance success within any organization.💡"When people hold back their ideas, the organization misses out. Creating an environment where individuals feel safe to contribute, speak up, and challenge the status quo is essential. It’s the gatekeeper to everything else." - Lisa SharapataLisa’s insights explain the shift to an outward mindset is the cornerstone of this transforma...
2024-10-1129 min
Results Driven Organizations Podcast#62 Culture’s Significance in Creating a High-Performing and Results Driven OrganizationLisa Sharapata and Dr. Taunya Lowe discussed the significance of culture in driving organizational success, emphasizing the role of leaders in shaping and maintaining a positive culture. They shared their experiences on how leaders can foster a culture where everyone feels valued and works towards the same goals, and highlighted the importance of trust, valuing employees, and creating a supportive environment. They also discussed toxic work environments and leadership turnarounds, emphasizing the need for clear communication, autonomy, and strategic decision-making to overcome toxicity and create a more productive work environment. Both speakers emphasized the need for effective communication and cultural...
2024-09-1730 min
How Leaders Think with Kenny LangeHow Lisa Sharapata Thinks About Leadership and Self-Deception
Kenny Lange sits down with Lisa Sharapata, CMO of the Arbinger Institute, for an insightful conversation on the importance of mindsets in leadership. They look into recent research on workplace culture, emphasizing the impact of the pandemic and the toxic environments in the tech industry. Lisa explains the difference between inward and outward mindsets, highlighting how understanding others' challenges can transform team performance and inclusion. They discuss psychological safety, its role in fostering innovation, and the need for cultural shifts towards cooperation and curiosity. Lisa also shares key areas leaders should focus on for organizational transformation and offers invaluable...
2024-08-2135 min
Inspiring Great Leaders PodcastInspiring Great Leader Podcast #248 Lisa Sharapata State of Culture
State of Culture
On this episode of the Inspiring Great Leaders Podcast, Craig Johns speaks with Lisa Sharapata about the State of Culture, having the right mindset, normalising feedbacks and a culture of having honest conversations.
We also dive deeper into what psychological safety is and how we create it, the differences between inward and outward mindset, and understanding diversity and inclusion.
Lisa Sharapata – State of Culture
Lisa Sharapata is an award winning Chief Marketing Officer at The Arbinger Institute, Board member of Peak Community and Hushly, and a change agent. Sh...
2024-08-091h 05
The Trailblazers Experience PodcastEP54 Lisa Sharapata: CMO Leadership with purpose through Community & CultureEver wondered how marketing principles can be the secret sauce to building high-performing cultures? Join us as we sit down with Lisa Sharapata, the dynamic Chief Marketing Officer of the Arbinger Institute, who shares her fascinating career journey from a graphic designer to a strategic leader and now a CMO. Lisa dives into how her passion for understanding audiences and strategy led her to pivot across various roles and industries, ultimately finding her calling in resolving people problems within organizations. Discover how these marketing insights can transform leadership and culture in your workplace.Lisa opens up about...
2024-07-0137 min
The Culture ProfitEp 24: 2024 Workplace TrendsThis episode is sponsored by Mobrium. Win Glassdoor, Indeed and more with Mobrium.
👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode24
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EPISODE DESCRIPTION:
CMO of The Arbinger Institute, Lisa Sharapata, highlights the top 5 workplace trends every HR leader and executive should know in 2024.Â
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TODAY'S GUEST:
Lisa Sharapata is a Global Marketing Leader focused on Revenue Growth in the B2B tech sector. In the past 20+ years, she has led teams across Demand Gen...
2024-04-0543 min
Behind the GrowthLisa Sharapata on Shifting Mindset to Drive Better ResultsWhat is the difference between a good and a great company? Mindset! While building a high-performing team is important, true success comes from a culture of acceptance, inclusivity, and recognition. And for that, you need to shift your mindset.Join us on this episode of Behind the Growth as Lisa Sharapata, Chief Marketing Officer at the Arbinger Institute, shares what got her interested in marketing, what it’s like being a CMO, the difference between an inward and an outward mindset, efficient vs growth-at-all-cost mentality, and how a mindset transformation impacts organizations. This is an ins...
2023-04-0526 min
B2B Go-To-Market LeadersThe Holistic Approach To Marketing: How Arbinger Is Changing Approaches To Marketing With Lisa SharapataMarketing isn’t just about selling a product, it’s about understanding and shaping the mindset of those you serve. Whether they are consumers, retailers, or both. In this episode, Lisa Sharapata, the CMO at Arbinger, shares her incredible career journey from creative design to marketing. She dives into the unique challenges and opportunities of the B2B2C model and how Arbinger is reshaping marketing. Lisa also discusses the importance of performance management and shares other strategies for success that have helped her rise to the top. She also introduces the concept of the inward versus outward mindset and...
2023-04-0532 min
Growing Social Now with Barbara RozgonyiOutward and Upward - How Mental Shifts Impact LeadershipWhat could a mindset shift do for you and your people? Lisa Sharapata, CMO of The Arbinger Institute - and one of the 10 most influential CMOs to follow in 2023 - talks about how much a shift from an inward to an outward mindset matters, in social media, the modern buying experience, collaboration within the marketing community – and everyday life with Barbara Rozgonyi, host of Growing Social Now.Key HighlightsEmbracing Passion Over the "Growth at All Costs" MindsetFinding Your Inner Light and Strength for Positive ActionsSocial Media: The...
2023-03-2725 min
Essential Dynamics with Derek HudsonLisa Sharapata - Practical Outward MindsetLisa shares practical ideas for getting better at seeing other people as people, and Derek and Lisa talk about the impact that can have in organizations.Show notes are at the Essential Dynamics Wiki Lisa Sharapata is at The Arbinger Institute Derek Hudson is at Unconstrained
2023-02-2132 minEssential Dynamics with Derek HudsonLisa Sharapata - The Outward MindsetShow notes are on the Essential Dynamics Podcast Wiki.Lisa Sharapata is at The Arbinger InstituteDerek Hudson is at Unconstrained
2023-02-0727 min
B2B Marketing ExchangeThe 7 Pillars of a P.E.R.F.E.C.T. Go-to-Market StrategyRevenue leaders know that having an effective go-to-market strategy is critical for the success of their business. But the number one challenge many organizations face is achieving scalability—how can you "do more with less?" In this episode, we look back at another 2022 B2B Sales & Marketing Exchange session hosted by Lisa Sharapata, former CMO of BoostUp.ai! Lisa offered amazing insights and actionable tips on how revenue leaders must change their go-to-market approach among the constantly changing buyer expectations we experience.Some of the biggest takeaways from the session include:What “growt...
2023-01-1836 min
Marketing-Led GrowthHow Jiggy Is LISA SHARAPATA with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with CMO + Board Member of Peak CommunityLisa Sharapata is a CMO. She has held various Marketing leadership roles at companies like BoostUp.ai, MindTickle, and 6Sense. She helps companies achieve MLG via proper, modern, non-spam marketing. She is also a Board Member at Peak Community.Â
Lisa dons B2B buyers’ flip flops to share buying preferences for Marketing + Sales:
✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing’s influence on peers)
âś…learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales
❌Turn off + tune out: t...
2022-09-0758 min
Let’s talk ABM44. Building buyer experiences with ABM | BoostUpIn this episode of Let's talk ABM, Declan chats to Lisa Sharapata, CMO at BoostUp. Lisa is a global Marketing Leader, advisor, and thought leader who has delivered transformative growth in many high-tech companies. Over the course of the last 20 years, she has led teams across all Marketing disciplines – from Demand Gen to Brand, Growth Marketing to Customer Experience. She is now heading up Marketing at BoostUp, the Revenue Operations, and Intelligence Platform.
Here's what they cover:
- How Lisa has seen ABM change over recent years
- How best to use intent da...
2022-06-0735 min
WSFI Catholic Radio: 88.5FM and 750AMWSFI Catholic Radio in conjunction with WQPH present Healing the Whole Person with Maureen Capistran - Author of Heaven’s Helper My Little StarMaureen Capistran the author of the recent book Heaven's Helper My Little Star, is the amazing true story of her daily guidance from Heaven to help and teach those in need. It is believed that she was trained for 3 years by Jesus and the Blessed Mother, then given the Archangel Michael to guide her for over 20 years.
This life-changing story is meant to teach that God exists, and what God would like us to know in order to advance our spiritual journey on earth and make it to Heaven. Through her story you will learn discernment and o...
2022-01-1748 min
GTM Made Simple984: A Deep Dive Into Understanding Intent Data & Its ApplicationsYou’ve probably heard about intent data before, but might not know just how beneficial it can be to an organization when you have a firm understanding of all its use cases. To understand the full scope of what intent data can do, we’ve brought on a team of experts to each share their experiences.Members of this roundtable discussion include:
Michael McCunney, Vice President, Marketing at Revenue Analytics, Inc.
Lisa Sharapata, CMO at BoostUp.ai
James Gilbert, Head of Marketing at CRMNEXT
Millie Resnick, Vice President Product Marketing at Bombora
Kerry Cunningham, Product Marketing at 6...
2021-11-1055 min
GTM Made Simple984: A Deep Dive Into Understanding Intent Data & Its ApplicationsYou’ve probably heard about intent data before, but might not know just how beneficial it can be to an organization when you have a firm understanding of all its use cases. To understand the full scope of what intent data can do, we’ve brought on a team of experts to each share their experiences.Members of this roundtable discussion include:
Michael McCunney, Vice President, Marketing at Revenue Analytics, Inc.
Lisa Sharapata, CMO at BoostUp.ai
James Gilbert, Head of Marketing at CRMNEXT
Millie Resnick, Vice President Product Marketing at Bombora
Kerry Cunningham, Product Marketing at 6...
2021-11-1055 minGTM Made Simple980: How To Create An Always-On Experience For Your CustomersEvery business knows that creating a better customer experience should be a priority. And oftentimes, a business will see the benefits right away. The issue, however, is scaling. There’s no time to grind away with every individual. Yes, you’re creating an advanced customer experience, but at the cost of a lot of time. Our guests today, Lisa Sharapata, CMO at BoostUp.ai, and James Kessinger, Chief Marketing Officer at Hushly, walk us through the ways of scaling your customer’s buying experience with ABM.What we discussed:
Scaling the custome...
2021-11-0450 minGTM Made Simple980: How To Create An Always-On Experience For Your CustomersEvery business knows that creating a better customer experience should be a priority. And oftentimes, a business will see the benefits right away. The issue, however, is scaling. There’s no time to grind away with every individual. Yes, you’re creating an advanced customer experience, but at the cost of a lot of time. Our guests today, Lisa Sharapata, CMO at BoostUp.ai, and James Kessinger, Chief Marketing Officer at Hushly, walk us through the ways of scaling your customer’s buying experience with ABM.What we discussed:
Scaling the custome...
2021-11-0450 min
The Revenue-Driven CMO3MM#9: How to Think About the Relationship Between Brand and Demand Generation with Lisa Sharapata
2021-04-2804 min
SaaS Marketing MakeoverSaaS Marketing Makeover - w/ MindTickle's VP of Marketing, Brand and Demand, Lisa SharapataIt's makeover time.
In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible.
The company randomly selected Front, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere.
Today's guest... MindTickle's VP of Marketing, Brand and Demand, Lisa Sharapata!
2021-04-2235 min
The Hard Corps Marketing ShowFinding A Needle In A Lead Haystack - Lisa Sharapata - Hard Corps Marketing Show #245More leads does not equate to more revenue! Then how do we convert more leads to hit our revenue goals?
A Marketing Executive, Revenue Thought Leader, Go-to-market Strategist, Host of The Emerging CMO Group at the Peak Community, VP Marketing, Brand and Demand at MindTickle, Lisa Sharapata, discusses how to efficiently hit your revenue goals.
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Takeaways:
To beat the average growth rate in your industry you first need to thoroughly understand the Ideal Customer Profile and hit them at the right time with the right message.
Before going i...
2021-02-2559 min
B2B Growth1307: How to Bring Together Brand, Demand and Experience to Generate Growth W/ Lisa SharapataIn this episode we talk to Lisa Sharapata, VP of Demand Generation, and Content Strategy at 6sense. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
2020-07-3100 min
The Sales Technology PodcastEp 140 - Lisa Sharapata - Prioritizing Your Precious Time in Sales DevelopmentThe single largest time waster in Sales Development? Sorting through unstructured data. Sifting through names, trying to find the right person to contact, then trying to find contact information, then figuring out what to say if you do contact them… After spending all the time you haven’t even gotten to the toughest part of the job, reaching out and talking with prospects. What if you could flip a switch and have your database prioritized and sorted so you could just jump to the contact step? @Lisa Sharapata at @6sense spen...
2020-05-2739 min
The Hard Corps Marketing ShowThe Keys to Leveraging Intent Data - Lisa Sharapata - Hard Corps Marketing Show #144If you knew what keywords your buyers were using to search for your product or service before they arrived at your site or before they contacted you, wouldn’t you be able to advance your marketing for a more targeted approach?
It’s possible with intent data. An Award-winning Marketing Leader, Strategic Team Builder, and the VP, Demand Generation & Content Strategy at 6sense, Lisa Sharapata, breaks down the principles of intent data to their core, and gives practical ways to use it for a successful account-based marketing strategy.
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Takea...
2020-04-161h 06