Shows
IT Nation Wise Up25E35-How to Build a Brand That Clients Trust and Remember with Lisa ShorrWhat does your brand say before you even say a word?
In this episode, we explore how your appearance, communication, and mindset shape your brand. We're joined by Lisa Shorr of Shorr Success for a breakdown of how MSPs can build trust, lead with consistency, and create a company culture where everyone represents the brand with confidence. From how you sound on a call to how you show up in person, this one's packed with practical takeaways to elevate your image and earn long-term loyalty.
2025-06-0347 min
Uncle Marv's IT Business PodcastLook the Part: Video Appearance Tips for IT Pros (EP 830)Uncle Marv welcomes back Lisa Shorr, a leading authority on personal branding and client experience for IT businesses, for a lively and insightful discussion on video meeting etiquette. After breaking down the latest cybersecurity threats, the conversation shifts to the “new normal” of remote and hybrid work, where your camera is your connection to clients and colleagues.Lisa explains why turning your camera on is non-negotiable, how to create a professional (yet authentic) background, and why leaders must model the behaviors they want their teams to follow. She shares coaching tips for helping technical staff shine on screen, discusses the impa...2025-05-291h 00
Uncle Marv's IT Business Podcast (Real Talk for IT Pros & MSPs)Look the Part: Video Appearance Tips for IT Pros (EP 830)Uncle Marv welcomes back Lisa Shorr, a leading authority on personal branding and client experience for IT businesses, for a lively and insightful discussion on video meeting etiquette. After breaking down the latest cybersecurity threats, the conversation shifts to the “new normal” of remote and hybrid work, where your camera is your connection to clients and colleagues.Lisa explains why turning your camera on is non-negotiable, how to create a professional (yet authentic) background, and why leaders must model the behaviors they want their teams to follow. She shares coaching tips for helping technical staff shine on scre...2025-05-291h 00
Joey Pinz Discipline Conversations#579 Lisa Shorr: Building a Powerful Brand: What Every Business Needs to Know ⚡Send us a textHow do you build a brand that stands out? In this engaging conversation, Lisa Shorr, branding expert and MSP owner, unpacks the essentials of branding, marketing, and leadership. She shares insights from her book Brand Unleashed and reveals how small businesses can create a compelling brand identity that drives success. Lisa explains the crucial difference between branding and marketing, why every team member plays a leadership role, and how personal and corporate branding shape company culture.🔹 Top 3 Takeaways: ⃣ Branding vs. Marketing –– Understand how branding builds credibility while marketing generates leads.2️⃣ The Power of Cultu...2025-04-021h 09
Uncle Marv's IT Business PodcastMSP Marketing: Personal Branding with Lisa Shorr (EP 784)Why Listen?This episode provides MSP owners and managers with a fresh perspective on how to leverage branding and communication to drive business growth. You'll learn practical tips to improve client relationships, increase retention, and create a company culture that values every interaction. Lisa’s insights will help you transform your MSP from a vendor to a trusted advisor, unlocking new opportunities for revenue and growth.The Importance of Personal BrandingLisa emphasizes that personal brands within an MSP build the corporate brand. It's about more than just technical skills; it's about how your team interacts with clients and builds trust.Tu...2025-03-0841 min
Uncle Marv's IT Business Podcast (Real Talk for IT Pros & MSPs)MSP Marketing: Personal Branding with Lisa Shorr (EP 784)Why Listen?This episode provides MSP owners and managers with a fresh perspective on how to leverage branding and communication to drive business growth. You'll learn practical tips to improve client relationships, increase retention, and create a company culture that values every interaction. Lisa’s insights will help you transform your MSP from a vendor to a trusted advisor, unlocking new opportunities for revenue and growth.The Importance of Personal BrandingLisa emphasizes that personal brands within an MSP build the corporate brand. It's about more than just technical skills; it's about how yo...2025-03-0841 min
The Exceptional Sales Leader PodcastMastering Brand Consistency with Lisa ShorrAs a sales leader, business professional, or sales professional, how conscious are you about your brand? Are you representing yourself and your business in the best possible way, that creates an attractive force that draws potential customers to you? We all have a brand, but not all of us are actively developing strategies to leverage that brand to build deeper relationships. In this episode I'm joined by Lisa Shorr, Image Consultant and Personal & Corporate Brand Expert, with Lisa providing actionable insights into building and sustaining a credible corporate image. This conversation not only highlights the nuances of effective branding but...2025-02-0458 min
The Mariana Dalto Show#45 Elevate Your Client Experience and Unleash Your Brand with Lisa ShorrMariana Dalto introduces Lisa Shorr, who shares her background and journey, including the challenges she faced after being fired by a client. Lisa emphasizes the significance of consistent branding and creating exceptional client experiences. The conversation delves into calculating the lifetime value of a client and the integration of sales and service to enhance these experiences. Lisa clarifies the distinction between customer service and client experience and provides a breakdown of her BRAND method. The episode also touches on Lisa's upcoming book, "Your Brand Unleashed." It wraps up with closing remarks, show notes, and reminders for listeners.
About
2025-01-0228 min
MSP ChatEpisode 50: Getting IntentionalLive from the ChannelPro Defend West event in Newport Beach, Calif., Erick and Rich discuss a quietly weighty new “Automation as a Service” offering from RPA vendor Rewst and how rigorous documentation can pay off big during M&A negotiations. Then Rich is joined by MSP and brand strategist Lisa Shorr to explore five key lessons you’ll learn from her new book, Your B.R.A.N.D. Unleashed: 9 Proven Strategies That Build Trust and Maintain Lasting Client Loyalty. And finally, one last thing: Does it matter if you’re polite to AI? Discussed in this episode:Your...2024-11-1550 min
SoundBits podcastEmpowering Wardrobes and Morning Routines with Lisa ShorrEpisode Notes: "Empowering Wardrobes and Morning Routines with Lisa Shorr"IntroductionHost: Kim Groshek, also known as The Pause LadyGuest: Lisa Shorr, Image Consultant and Fashion EnthusiastPodcast Theme: Exploring what's not said or clearing up what's misunderstoodKey HighlightsMorning Routines:Fashion as Empowerment:Influences and Inspirations:Practical Tips:Personal Stories and Anecdotes:Closing ThoughtsFinal Words from Lisa: Gratitude for the opportunity to share her experiences and connect with listeners.Kim's Closing Remarks: Encouragement to find joy in daily routines and use clothing as a form of self-expression and empowerment.Call...2024-08-1908 min
Twins Talk Tech LeadershipEpisode 84: Project the Right ImageWhen was the last time you thought about the impact of your organization’s brand? What about your own image? A strong brand and image builds trust and can leave a memorable impression; an impression that lends to what can be expected. This type of reputation translates into value. Lisa Shorr shares why it is important within the tech sector to know the strength of your brand. Lisa is a Speaker, Corporate Brand & Image Consultant and Owner of Secure Future Tech Solutions. Highlights include:Her journey into technolo...2024-07-3048 min
Stimulus Tech TalkEpisode 38: The Power of Branding and Image with Special Guest Lisa ShorrIn this episode of Stimulus Tech Talk, host Nathan Whittacre, CEO of Stimulus Technologies, is joined by Lisa Shorr, the owner of Shorr Success and an expert in personal branding, leadership, marketing, and corporate communication. They discuss the importance of branding, image consulting, and customer experience in the IT industry. Lisa shares her insights on how clothing, voice, and communication styles can impact client perception and the success of a business. She also talks about her upcoming book "Your Brand Unleashed" and offers tips for companies looking to elevate their brand presence and improve client relationships.
2024-05-0435 minMSP ChatEpisode 08: Building Trusted RelationshipsErick and Rich explore the significance of Kaseya’s new outsourced help desk service and why now’s the time to build your client solution roadmap for 2024. They’re then joined by the multi-talented Lisa Shorr—an MSP, corporate brand coach, and Channel Mastered’s chief brand strategist—for an insightful conversation about how vendors can build trusted relationships with MSPs. And finally, one last thing: a new world record for the biggest serving ever of a stinky noodle dish from China.Discussed in this episode:Kaseya Announces New Offerings, Special Recognitions6 Strategies to Become A Trusted V.E...2024-01-1253 min
Best Friend's FancastGo Watch a SunsetLisa and Tryce discuss the Monday ep featuring AR and DQ, and the Thursday show with Matt Lieb and Robin Shorr (Sadie's Big Escape, Night Terrors, New Haterz!).
We also discuss: Lisa's non-dating update & former life as a straight edge live-in nanny, MOMENTS, crying at the cinema, dirtbag rankings for band dudes, and Lisa accidentally flashing the whole neighborhood.2023-09-291h 40
Pro Politics with Zac McCraryRich Schlackman, Democratic Direct Mail PioneerSend us a textRich Schlackman is best known as a pioneer of all things direct mail - and he continues to hit the mail box and also spearheads important efforts as a GC and has expanded his reach to digital messaging. In this conversation, Rich talks his early activist roots at the '68 Democratic Convention and with names like Jane Fonda and Tom Hayden...why he gravitated to political direct mail in the mid 70s...how he took the "California Style" of mail national in the 80s and 90s...diving deep into his best practices and...2023-09-1255 min
SMB Community PodcastWhat is EOS? 1.) MSP Question of the Week What the heck is EOS? We break down Entrepreneurial Operating System. Recommended reading: https://www.amazon.com/What-Heck-EOS-Employees-Companies/dp/1543699561#:~:text=Based%20on%20his%20years%20of,companies%2C%20helping%20them%20implement%20EOS --- 2.) Five Minutes with a Smart Person - Lisa Shorr Host James sits down with Lisa Shoor and discuss the importance of "soft skills" https://shorrsuccess.com/ https://www.linkedin.com/in/lisashorr --- 3.) Notes on the News M...2023-09-0751 minSMB Community PodcastWhat is EOS? 1.) MSP Question of the Week What the heck is EOS? We break down Entrepreneurial Operating System. Recommended reading: https://www.amazon.com/What-Heck-EOS-Employees-Companies/dp/1543699561#:~:text=Based%20on%20his%20years%20of,companies%2C%20helping%20them%20implement%20EOS --- 2.) Five Minutes with a Smart Person - Lisa Shorr Host James sits down with Lisa Shoor and discuss the importance of "soft skills" https://shorrsuccess.com/ https://www.linkedin.com/in/lisashorr --- 3.) Notes on the News M...2023-09-0751 min
Vanderpump RobsNight Owls: Baywatch Nights (S1E5) with Robin ShorrVanderpump Robs and Vanderpump Robin join forces to watch Lisa Vanderpump’s episode of Baywatch Nights. Does LVP steal the show or do Hasselhoff’s alien sunglasses? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2023-07-1448 min
Vanderpump RobsNight Owls: Baywatch Nights (S1E5) with Robin ShorrVanderpump Robs and Vanderpump Robin join forces to watch Lisa Vanderpump’s episode of Baywatch Nights. Does LVP steal the show or do Hasselhoff’s alien sunglasses? Support Vanderpump Robs to get bonus and ad-free episodes at Patreon.com/vanderpumpRobs Support Vanderpump Robs Brought to you By: The Sonar Network2023-07-1346 min
Uncle Marv's IT Business Podcast466 Shorr Success Tip: Set Goals for 2023Lisa also shares tips from when her MSP company went through a "re-image" years ago.You can see Lisa at the Channel Pro SMB Forum, February 1-3 in Dallas Texas: https://tinyurl.com/3dznf3ws===== Other Linkshttps://www.linkedin.com/in/lisashorr/http://www.shorrsuccess.com/https://www.securefuturetech.com/===== Florida Man Florida Man Swiped Nearly 200 pairs of Panties from Victoria's Secret: https://tinyurl.com/2p945aa2Florida Man Beats Another Man with Bricks for not Sharing Crack Pipe: https://tinyurl.com/y3xpjt9yMan Breaks into Florida Home on Christmas, Found Naked in Bathtub: https://tinyurl.com/mvuwkhhk === Show In...2023-01-121h 03
Uncle Marv's IT Business Podcast (Real Talk for IT Pros & MSPs)466 Shorr Success Tip: Set Goals for 2023Lisa also shares tips from when her MSP company went through a "re-image" years ago.You can see Lisa at the Channel Pro SMB Forum, February 1-3 in Dallas Texas: https://tinyurl.com/3dznf3ws===== Other Linkshttps://www.linkedin.com/in/lisashorr/http://www.shorrsuccess.com/https://www.securefuturetech.com/===== Florida Man Florida Man Swiped Nearly 200 pairs of Panties from Victoria's Secret: https://tinyurl.com/2p945aa2Florida Man Beats Another Man with Bricks for not Sharing Crack Pipe: https://tinyurl.com/y3...2023-01-121h 03
Uncle Marv's IT Business Podcast466 Shorr Success Tip: Set Goals for 2023Lisa also shares tips from when her MSP company went through a "re-image" years ago.You can see Lisa at the Channel Pro SMB Forum, February 1-3 in Dallas Texas: https://tinyurl.com/3dznf3ws===== Other Linkshttps://www.linkedin.com/in/lisashorr/http://www.shorrsuccess.com/https://www.securefuturetech.com/===== Florida Man Florida Man Swiped Nearly 200 pairs of Panties from Victoria's Secret: https://tinyurl.com/2p945aa2Florida Man Beats Another Man with Bricks for not Sharing Crack Pipe: https://tinyurl.com/y3xpjt9yMan Breaks into Florida Home on Christmas, Found Naked in Bathtub: https://tinyurl.com/mvuwkhhk === Show In...2023-01-121h 03
Eye Openers PodcastHOW R-E-S-P-E-C-T CAN LEAD TO MORE 💰Have you ever wondered why you’re working harder than everyone else in your business? As an entrepreneur or leader in your business, you don’t have to be asked to work hard. It comes naturally to you. But the #1 frustration I hear from my clients is that their team and employees are not as driven or engaged as they are. Lisa Shorr shares her system for keeping her team focused and driving their performance so that everyone is thriving at her company. Her key to...2022-11-0124 min
Best Friend's FancastBig Time BettyThis week, BFF is in vagina mode! Lisa Lawrie is joined in person by THREE Doctors~ Dr Jenn, Dr. Angela and Dr. Joanna to discuss the @ARIYNBF episodes~ "Jackie Fabulous' & "Colt Cabana's Secret Ointment, Robin Shorr's Nantucket Nickname, An Upsetting Hot Dog Metaphor"
They talk Too Late Tony, Being Bicoastal Curious, Beginning Again, Unrealistic Wrestling Obsessions, Not Betty Likely, Jeff's Got Game, Weight On The DL, Shout Outs, A Very Special ShouCall Out, Unworthy W/DR.J N' LK and A Chat Snack that is Swimming in Butter!
********THE AUDIO.....ooof...smh...fml2022-08-011h 35
ChannelPro Weekly PodcastChannelPro Weekly Podcast: Episode #228 - What's a Cassette?Remember your first Walkman? No? Then you’re a lot younger than Matt and Rich, who are joined by returning guest host Lisa Shorr, of MSP branding consultancy Shorr Success and Secure Future Tech Solutions, a managed service provider in Rhode Island, to discuss cyber insurance news from Augmentt and ConnectWise, partner program news from Mailprotector and Malwarebytes, and the latest scary threat news from last week’s RSA Conference. Then all three of your hosts are joined by Splashtop channel chief Justin Windsor to discuss that vendor’s 2022 State of Remote Support Market Trends Report and its di...2022-06-181h 58
getWITit | Women in TechnologyTurning Teams Into Brand RockstarsOn this episode we chat with Lisa Shorr. After literally marrying into a career as a Managed Services Provider, she leveraged her experience and skills into Shorr Success where she helps teams become brand rockstars. Learn about the evolution of her journey and take inspiration to do the same.shorrsuccess.comgetwitit.org2022-05-0945 min
Best Friend's FancastCult of AlisonIt's The 7 Year Anniversary BFF Alison Weekender Group Recording!!
Lisa's Backyard is Brimming with Folks...Rafael, Lauren, Tryce, Joanna, Dr. Angela, Super Fan Meghan, Jess, Sandra and Ray with guest appearances by Whitney C, Dr. J n' LK!
We discuss the @ARIYNBF episodes~ "Corinne Fisher and Krystyna Hutchinson" & "Tod Perry's Tortoises, Robin Shorr's High School Diary, Tony's Immediate Shower"
We do a round robin at random of topics, BFF Hotline call ins, Call Outs n' texts, Super EXCITING Cameos, Shout Outs, Whitney C's Q's, Unworthy, Chat Snack and SO MUCH MORE!2022-03-012h 12ChannelPro Weekly PodcastChannelPro Weekly Podcast: Episode #212 - Eau de SalesmanMmmm, nothing beats the intoxicating aroma of good salesmanship. Listen to Matt, Rich, guest host Lisa Shorr (of Secure Future Tech Solutions and Shorr Success) speak with sales expert Keith Lubner (of Sales Gravy), and you’ll see what we mean. Don’t miss out on the conversation about ID Agent turning its security awareness training tool into a standalone product, Sophos breaking into zero-trust network access, and Lenovo’s high-performance computing-as-a-service offering either, not to mention Lisa’s recent article on running your business with emotional intelligence. Smells like good stuff to us! Subscribe to Chann...2022-01-281h 46
Powered Services PodcastClip Episode 4 - UltimatumDan Tomaszewski interviews a variety of guests on topics ranging from Digital Marketing to MSP branding.Time Stamps:Michael Pugh 0:16 - 8:35Dave Sobel 8:37 - 11:45Ben Saunders 11:50 - 16:48Nigel Moore 16:50 - 22:53Lisa Shorr 22:55 - 29:362021-05-1229 minPowered Services PodcastMSPs & Branding, With Lisa Shorr - Image & Brand ExpertDan Tomaszewski has a conversation with Lisa Shorr, Image and Brand Expert - an upcoming speaker at GlueX.Dan and Lisa discuss what perception means to your MSP, the importance of networking, and how much a dress code can impact your business.Connect with Lisa:Website: http://www.securefuturetech.com/Website: http://www.shorrsuccess.com/Linkedin: https://www.linkedin.com/in/lisashorr/Twitter: @Lisa_ShorrSign up for GlueX: https://www.gluex.co/2021-04-2124 minChannelPro Weekly PodcastChannelPro Weekly Podcast: Episode #175 - Numbers with CrunchLike numbers you can sink your teeth into? So do Matt, Rich, and guest host/channel pro Lisa Shorr, of Secure Future Tech Solutions and Shorr Success. That’s not all they chew over in this episode, either. There are also discussions about ConnectWise buying Service Leadership, Microsoft’s new “employee experience” solution, Trend Micro’s newly expanded XDR solution, and ChannelPro's 2021 State of the Channel report. Then they’re joined by Jerry Koutavas, president of member community The ASCII Group, for a look at what’s now and next in the SMB channel. Special treat: Lisa has a thirty-y...2021-02-122h 00
Dynamic Business Leaders PodcastEP.05 - Building a Stronger Brand to Stand Out in a "Sea of Sameness"The Dynamic Business Leaders Podcast presents Lisa Shorr as this week’s guest. Lisa owns two successful businesses: Shorr Success and Secure Future Tech Solutions. Certified in Advanced Image Consulting and Corporate Consultancy, Lisa has spent more than 25 years in the sales, marketing, and personal branding arena. Using her proprietary “Shorr-to-Shine System,” she has coached hundreds of businesses worldwide to build a stronger brand. A sought after speaker, Lisa has delivered professional development and corporate branding workshops and seminars across the country. Her articles on style, career development, and techno...2021-01-2054 min
MassBar BeatProtect Your Tech: Cyber Safety Tips for Home and OfficeHackers are taking advantage of the COVID-19 pandemic, increasing the cybersecurity risks for many people — especially those working remotely. In this episode, host Jordan Rich talks with Eric and Lisa Shorr, co-owners of Secure Future Tech Solutions, who share recommendations for protecting your technology, software and data, whether at home or in the office. Tune in to learn more about cloud-versus-local data storage, anti-virus software, password managers, email encryption, and more, including how to protect yourself from phishing scams.2021-01-1322 minChannelPro Weekly PodcastChannelPro Weekly Podcast: Episode #127 - Finance Your Bar TabHere’s a question for Lisa Shorr, MSP, channel pro image consultant, and guest host for this episode: What’s that in your cup? Because if it’s what we think it is, there may be financing available for it. Actually, financing for hardware from HP is one of the news stories Lisa discusses with Matt and Rich, along with the latest security enhancement to Barracuda’s Managed Workplace RMM solution, Scale Computing’s newest edge computing device, and Pulseway’s new cloud backup solution. That’s followed by a look at the past, present, and future of...2019-12-131h 45
QuietStorm PodcastsQuietStorm ~ Christmas CloudMix Vol. 02 (Dec 24, 2018)**QUIETSTORM ~ CHRISTMAS CLOUDMIX VOL. 02 (December 24, 2018)**
0:00:00 QuietStorm - Christmas Intro
0:00:40 Carol Nethen - What child Is This? (ft. Jim Hayward) [2018]
0:04:36 Nils - Merry Merry Christmas (ft. Erin Stevenson) [2018]
0:08:13 Gerald Albright - This Christmas (2001)
0:11:27 Al Jarreau - Christmas Morning (2005)
0:15:16 Fourplay - Amazing Grace (1999)
0:19:47 Lisa Ono - Caroling, Caroling (2000)
0:23:24 David Benoit - Christmas Is Coming (1996)
0:26:59 Russ Freeman - Merry Christmas Baby (1995)
0:31:23 Till Bronner - Last Christmas (2007)
0:35:53 Brian Culbertson - The First Noel (2006)
0:38:54 Gregg Karukas - There's A Star On The Horizon (ft. Shelby Flint) [1993]
0:43:17 Ray Charles - The Christmas...2018-12-241h 36ChannelPro Weekly PodcastChannelPro Weekly Podcast: Episode #073 - Remember Etiquette?Kids today. No manners! Sadly, the same often goes for channel pros too, as you’ll discover in the live interview Matt and Rich conduct with MSP and “personal branding” expert Lisa Shorr, who explains why the way you dress, act, and talk is a vital part of building a successful business. You’ll also learn all about the latest news from SonicWall, Kaseya, and D&H, not to mention ChannelPro’s newest “Vendors on the Vanguard” list, and hear some thoughts on wireless charging. So sit up straight, tuck in your shirt, and pay attention for a change....2018-04-201h 26
Los Feliz: The PodcastLisa Edelstein & Robert RussellMorgan and Robin sit down with Lisa Edelstein and Robert Russell to discuss how sometimes you have to drive to the westside for love on the eastside.2017-10-181h 04
Best Friend's FancastHacksquat On A Kumquat #74This week, Lisa Lawrie (@JMOESandBFFs) & Rafael Castaneda (@RMCGuitars) are joined by Whitney Neil (@WhitneyNeil) to discuss the @ARIYNBF episodes~ "Morgan Murphy & Robin Shorr" and "Insults Involving Salad Dressing, David's Intruder, The Trail Of Robin".
We talk Social Homebodies, Growing Up Kumquat, Hyper Localities, Earthquake Weather, Large Feet in Large Shoes, Egg Love, Embarrassing Dressing, Podfest, Is It A JMOE? and The Etymology of A Hack Squat!
This Show Dedicated To The Brews By Don, thanks DON!
Posted to iTunes by Jason Dix (@WoodLoaf)
iTunes Logo by Ray Morgan (@RayMorganIII)2017-09-241h 31