Shows
The Business of Boutique Fitness670: How to Lead Successfully, Strategically and Like a 7-Figure CEOFace it: 80% of boutique fitness studio owners are stuck in the operator role, wearing all the hats, all the time. Not a bad thing, but it will never get you to become a 7-figure CEO. If you’re ready to grow, get the expert roadmap from Lise Kuecker and Coach Matt Hanton in Episode 670: How to Lead Successfully, Strategically and Like a 7-Figure CEO. Back off: release some control and delegate so your business can grow Add on: hire a sales manager, set goals, and train and empower them
2025-07-2447 minThe Business of Boutique Fitness666: The Big Picture with Lise, Garrett, & DebraY'all, Two industry powerhouses I'm absolutely fascinated by – Garrett Marshall and Debra Strougo! Garrett's been shaping our space for 22 years and just launched something that could change everything, while Debra brings her incredible insight from years of working with operators. Together they're solving the biggest challenge in fitness: how do we maintain our position of influence when 90% of our members are on their smartphones buying wellness products we don't offer? Tune in to our conversation with these two industry legends: Episode 666: The Big Picture with Garrett Marshall & Debra Strougo. ● The industry veteran: Started at L...
2025-06-2627 minThe Business of Boutique Fitness665: The Big Picture with Lise Kuecker, Jennifer Maanavi of Physique 57, and Jack Thomas of The Fit GuideY'all, Two industry leaders I'm absolutely fascinated by – Jennifer Maanavi, founder of Physique 57 (one of the best barre brands in the world), and Jack Thomas, creator of The Fit Guide (the gold standard for fitness excellence, like the Michelin Star guide for our industry). They're both revolutionizing how we think about hospitality in boutique fitness! Tune in to our new series of conversations with amazing industry leaders: Episode 661: The Big Picture with Lise Kuecker, Jennifer Maanavi of Physique 57, and Jack Thomas of The Fit Guide. ● Building boutique from scratch: Jennifer started Physique 57 in 2005 when...
2025-06-1937 minThe Business of Boutique Fitness664: The Big Picture with Lise Kuecker and Jason Moore of SprenY’all, combining our high-touch approach with personalized client data is gold. Cue this fascinating conversation with software engineer, trainer and data nerd Jason Moore. Episode 666: The Big Picture with Lise Kuecker and Jason Moore of Spren left me with a feast of food for thought regarding what’s possible in our industry. Measurement & motivation: tracking progress through meaningful personal data Body image: capturing body comp, RMR and HRV with your phone’s camera Expanding access: adding value with on-brand, personalized, 24/7 AI coaching Data processing: enhancing cr...
2025-06-1234 minThe Business of Boutique Fitness661: The Big Picture with Lise Kuecker and Chris Farnsworth of LiveMettaOne brand I’m so excited to watch is LiveMetta – currently 11 yoga and Pilates studios (along with one spa) in Southern California. They’re truly bringing something different to our space! Tune in to our new series of conversations with amazing industry leaders: Episode 661: The Big Picture with Lise Kuecker and Chris Farnsworth of Live Metta. Mission critical: embodying loving kindness as a foundation and culture Competition killer: thoughtfully expanding to fully own select markets Golden Rule: prioritizing relationships, ensuring support, paying well Lifelong learning: investing...
2025-05-2233 minThe Business of Boutique Fitness658: Emerging Trends & Innovations in FitnessFor boutique fitness studio owners, sometimes you’re so deep in the weeds with sales, marketing and operations that you miss the big picture of what’s happening in the industry. So step out for a moment to look at the landscape with Coaches Rachel Prairie and Conor McGarry in Episode 658: Emerging Trends & Innovations in Fitness. Follow the leaders: Pilates and strength are top trends in 2025 Go virtual: consumers want digital on-demand and livestream classes Custom fit: personalized instruction and options drive loyalty Welcome wellness: recovery p...
2025-05-0119 minThe Business of Boutique Fitness657: Everything You've Been Too Embarrassed to Ask Your AccountantI’m pretty sure that most (all?) of us didn’t open a boutique fitness studio to stare at spreadsheets and crunch numbers. Yet that’s part of owning a business. Learn what you really need to know with Coach Lindsey Hammond and guest CPA Kimberly Tara in Episode 657: Everything You've Been Too Embarrassed to Ask Your Accountant. Know your obligations: you’ll owe income, payroll, sales and property taxes Pick smart partners: consider a bookkeeper, tax preparer or accountant Classify correctly: designate employees or independent contractors Pay...
2025-04-2446 minThe Business of Boutique Fitness656: Building Your Mission, Vision & Core ValuesY’all, be honest. Do you really understand what a mission, vision and core values mean for your studio and why they matter? And why should you care? Consider these essentials for a moment with Coach Matt Hanton and Lisa Taylor, Studio Grow’s Bespoke program director, in Episode 656: Building Your Mission, Vision & Core Values. Learn the language: mission is what you do; vision is the utopia you’re aiming for Know thyself: understand how your own values influence your business Insist on specificity: empty platitudes don’t deliver di...
2025-04-1730 minThe Business of Boutique Fitness655: The State of the Yoga IndustrySure seems like everyone today is desperately seeking some zen on the mat. The global yoga industry is expected to climb from $180B in 2024 to $215B in 2025. Coach and yoga studio owner Caroline Plambeck lays out the optimistic landscape of opportunities to capitalize on surging interest in Episode 655: The State of the Yoga Industry. Ask for wish lists: chat with clients about their preferences for yoga offerings Broaden your appeal: accommodate beginners, advanced yogis and men Practice variety: mix it up with specialized classes, workshops and retreats...
2025-04-1030 minThe Business of Boutique Fitness654: Real Estate, Loans and Investment - Deciding the Best Financing for Your StudioLet’s talk money – as in financing your first studio or funding to scale and add locations. By understanding your options, you can quell your anxiety and prepare for the process. Coaches Caroline Plambeck and Alex Lavelle got you covered in part 3 of our series: Episode 654: Real Estate, Loans and Investment: Deciding the Best Financing for Your Studio. Speak the language: know conventional, non-conventional, credit stacking and niche Saddle up: getting approved for an SBA loan can be a time-consuming challenge Think big: buying your building may be bett...
2025-04-0328 minThe Business of Boutique Fitness653: From Planning to Build-out: Financing Your Studio the Right WayTurning your vision into a reality can be intimidating without some know-how about the process. After securing funding, learn how to hire and work with a contractor in part 2 of this series. In Episode 653: From Planning to Build-out: Financing Your Studio the Right Way, join Coach Caroline Plambeck and Coach Alex Lavelle for smart suggestions on this next step. Tap your resources: seek referrals or visit Home Depot or Lowes to find contractors Vet thoughtfully: check out scope of work, confirm license, request wholesale pricing Persevere: keep in...
2025-03-2735 minThe Business of Boutique Fitness652: The Mindset of Financing: How to Fund Your Studio's GrowthI get it – funding and financing can be daunting when starting or expanding your studio. In this 3-part podcast series, we’ll uncover some of the mystery to boost your comfort level. Coach Caroline Plambeck and Coach Alex Lavelle start with the foundation in Episode 652: The Mindset of Financing: How to Fund Your Studio's Growth. Check your wallet: your personal finances impact your ability to get funding Do your homework: lenders require a business plan and pro forma Speed date (sort of!): expect to interview several lenders to find th...
2025-03-2040 minThe Business of Boutique Fitness651: Difficult Dialogues in Boutique Fitness, Part 2A smarter approach than avoiding conversations that feel uncomfortable is confronting them thoughtfully. So stop dodging and start diving in. But first, have a process in place. Coach Matt Hanton and Coach Rachel Prairie offer tested recos in Episode 651: Difficult Dialogues in Boutique Fitness, Part 2. Anchor your angle: base discussions on your policies, mission, vision and values Seek solutions: focus on information-finding and collaboration to fix problems Document discussions: keep a written record and ensure understanding Stay timely: don’t delay or turn a blind eye, whi...
2025-03-1324 minThe Business of Boutique Fitness650: Building a Strong Foundation - Key Strategies for Studio SuccessY’all, I know that scaling your business seems kinda like a pipedream when you’re eyeballs-deep in teaching classes, whipping up marketing, running payroll and washing towels. But pause for just a moment to learn how to lay the groundwork with Coach Caroline Plambeck and guest Vince Gabriele, a gym owner, author and business coach, in Episode 650: Building a Strong Foundation: Key Strategies for Studio Success. Know your goals: determine how you want your business to fit into your life Master marketing: be laser-focused on what your avatar cares ab...
2025-03-0737 minThe Business of Boutique Fitness649: Refreshing Your Sales Strategy in a New YearEven past the January New Year’s resolutions crush, you’ve still got an opportunity to capture people who dropped off after an intro package or those who haven’t yet jumped on their goals. To capitalize on these ripe leads, refine your sales strategy with Coach Caroline Plambeck and Coach Matt Hanton in Episode 649: Refreshing Your Sales Strategy in a New Year. Assess your avatar: tailor your approach to the psychology of each individual buyer Give to receive: leverage reciprocity, such as a free class, to encourage sales S...
2025-02-2734 minThe Business of Boutique Fitness648: Connect First, Sell Second - How to Transform Your Sales MindsetFor many of us in the studio industry, sales feels cringy. Pushy, in-your-face and relentless. Yet survival in this business requires ongoing sales. Shift your perspective and pick up practical ways to approach the process with Coach Caroline Plambeck in Episode 648: Connect First, Sell Second: How to Transform Your Sales Mindset. Create a connection: ask questions, focus on client and actively listen Invest in relationships: value each client personally beyond a transaction Immerse in community: foster a sense of belonging and engagement Share solutions: address cli...
2025-02-2020 minThe Business of Boutique Fitness647: Mirror of Success - 3 Personal Traits that Can Sabotage Your BusinessLet’s face it, your studio is a direct reflection of you. A thriving business typically means you’re leading well, but a struggling studio may be a warning sign of a need for self-assessment. Based on years of experience working with studio owners, Coach Catherine Hebb tells it like it is in Episode 647: Mirror of Success: 3 Personal Traits that Can Sabotage Your Business. Get organized: stop spinning your wheels; start proactively blocking your time Aim for a target: set goals to avoid simply coasting and hoping without direction
2025-02-1312 minThe Business of Boutique Fitness646: How to build a successful Team (part 3) Setting Your Team Up For Success with host Elle KealyAs studio owners, we may think hiring more staff will automatically lighten our load and get everything running like clockwork. Many of us have discovered it’s not quite that simple. Hiring great team members is just the start. You also need a thorough onboarding process to help each employee thrive. Consider the essential components with Coach Elle Kealy in Episode 646: How to Build a Successful Team, Part 3: Setting Your Team Up for Success. Share the blueprint: emphasize your mission, vision, values and culture Lay the foundation: thoroughly train the ba...
2025-02-0620 minThe Business of Boutique Fitness645: The Team Meeting BlueprintThink about it – meetings typically invoke thoughts of boredom, wasted time and even dread. But they’re critical for communication, information-sharing, collaboration and team-building. Against these odds, how do you make your meetings productive, valuable, and…dare I say, fun? Coach Caroline Plambeck lays out your critical success factors in Episode 645: The Team Meeting Blueprint. Give a heads-up: have a regular schedule or provide sufficient notice Craft a plan: distribute an agenda to stay on track and engage your team Address intangibles: discuss core values, culture and improveme...
2025-01-3016 minThe Business of Boutique Fitness644: A People-First Approach to Business – Part 2Let’s face it, y’all, the real complexity of our businesses is our people. Simplification starts with smart management to empower them to thrive and, in turn, fuel your studio’s success. Learn more in Episode 644: A People-First Approach to Business – Part 2, as Coach Cara Hazelton continues her discussion with Amy Lefko, the author of People First. (If you missed Part 1, tune into Episode 639.) Embrace your role: think, talk and act like a leader to set a solid foundation Do what you love: delegate your least-liked tasks to stave off po...
2025-01-2342 minThe Business of Boutique Fitness643: The State of the Pilates IndustryEven if Pilates isn’t your jam, its skyrocketing popularity should grab your attention. The global Pilates industry was $178 billion in 2024. By 2031, it’s projected to reach $392 billion. Get an overview of the opportunities and issues in this thriving sector with Coach Catherine Hebb and Coach Cara Hazelton in Episode 643: The State of the Pilates Industry. Know the OG: learn how Joseph Pilates conceived this unique movement method Respect the nuances: recognize classical or contemporary training approaches Acknowledge the risks: realize potential concerns in this unregulated industry ...
2025-01-1632 minThe Business of Boutique Fitness642: How to Build a Successful Team Part 2 - Q&A Issues with Your TeamYour team is ultimately what differentiates your studio and keeps members coming back. But y’all, every owner understands that managing people means confronting issues. So tap some proven advice on common points of friction from Coach Elle Kealy and Coach Catherine Hebb in Episode 642: How to Build a Successful Team, Part 2: Q&A Issues with Your Team. Maximize meeting attendance: provide advance notice, pay your team, ensure value Share news of instructor firings: be positive, shut down gossip, focus on what’s next Sell sales to all staff...
2025-01-0935 minThe Business of Boutique Fitness641: Difficult Dialogues in Boutique FitnessNo one likes difficult conversations. Ever. But to be a successful boutique fitness studio owner, you’ve gotta ditch the discomfort and address these inevitable interactions. Begin with practical tips from industry veterans Coach Cara Hazelton and Coach Matt Hanton. Tune into Episode 641: Difficult Dialogues in Boutique Fitness to tackle these head-on. Establish expectations: have clear policies, rules, SOPs and member guidelines Set the stage: confront issues immediately and offer ongoing feedback Prepare yourself: exhibit empathy, patience, listening and emotional regulation Skip sugar-coating: show kindness and pro...
2025-01-0243 minThe Business of Boutique Fitness640: How to Build a Successful Team Part 1 - RecruitmentAfter an estimated 1.3 million people left the boutique fitness studio workforce during the pandemic, owners are trying to conquer the ongoing challenges of finding good team members. So grab some invaluable insights on attracting staff from Coach Catherine Hebb and professional recruitment expert Nina Sarge in Episode 640: How to Build a Successful Team, Part 1: Recruitment. Role call: keep the job description punchy and brief, and showcase benefits Review your reviews: aim for positive input on Glassdoor, Trustpilot and social media Greet and meet: screen first with a phon...
2024-12-1936 minThe Business of Boutique Fitness639: A People-First Approach to BusinessEver tempted to ditch the “customer is always right” philosophy? What if you shifted your focus to your team instead? Is that a recipe for disaster? Or success? Scratch the surface of a proven method to grow your people and your business In Episode 639: A People-First Approach to Business with Coach Cara Hazelton and Amy Lafko, an organizational design expert, keynote speaker and the author of People First. Pick the winning recipe: adopt intentionality in organizational design and leadership Build a thoughtful foundation: establish your studio’s purpose, mindset and intent...
2024-12-1255 minThe Business of Boutique Fitness638: The Psychology of SalesY’all, people typically buy based on emotion over logic. I know I have! By understanding and tapping into how your prospects feel, you’ll ultimately win more sales. In Episode 638, The Psychology of Sales, Coach Caroline Plambeck outlines the need-to-knows and practical applications to refine your sales process. You’ll dig into the consumer’s mind and motivation to uncover what really drives purchases. Be aware of biases: address confirmation bias, anchoring, reciprocity and scarcity Connect to core drivers: ask, listen and then speak to intrinsic or extrinsic motivation
2024-12-0528 minThe Business of Boutique Fitness637: Unleash Your Inner Character - Mastering Role Playing with host Caroline Plambeck and Coach Josh PooleY’all know that for some of us in this business, selling feels ultra-uncomfortable. Maybe you’re one of them. But your studio’s survival depends on sales. So discover how practice can build skills, boost confidence and quash the pushy persona. Coach Caroline Plambeck and Coach Josh Poole unpack the process in Episode 637, Unleash Your Inner Character: Mastering Role-Playing. Lose the pressure: role-play to increase comfort levels without expecting perfection Dig into discovery: ask prospects about goals and clearly identify their why Suggest solutions: frame your offering...
2024-11-2139 minThe Business of Boutique Fitness636: Balancing Passion With ProfitSo many of us dove into our studio ownership more fueled by abounding passion than business acumen. Fervor is fabulous but doesn’t automatically equate to profits. Even if you’re not a numbers person, profitability is critical. Coach Elle Kealy walks you through her journey from naive to savvy studio owner over the last 20+ years in Episode 636, Balancing Passion With Profit. Embrace a CEO mindset: commit to understanding and practicing business skills Get out of your own way: quit doing absolutely everything and delegate instead Invest in educ...
2024-11-1418 minThe Business of Boutique Fitness635: Instruct and Inspire Teacher Training - What Type of Teacher Training Should I Have? with Cara Plambeck and Cara HazeltonBuilding something worthwhile is a marathon, not a sprint. It’s putting one step in front of another, fueled by perseverance and the end goal in mind. So continue on our journey of developing a framework for teacher training. Coach Cara Hazelton and Coach Caroline Plambeck share important building blocks in Episode 635, Instruct & Inspire: Teacher Training – What Type of Teacher Training Should I Have? Assess the approach: select your format: comprehensive or modular Determine your delivery: opt for online, in-studio or a combination Pick your platform: research tools like...
2024-11-0743 minThe Business of Boutique Fitness634: Instruct & Inspire Teacher Training – Should I Even Have a Teacher Training?Every studio owner is likely looking to boost revenue, differentiate their business and build a strong team. Might teacher training be an all-encompassing solution? Yes, it’s a huge undertaking. But done well, it checks all those boxes. What’s not to love? So catch Episode 634, Instruct & Inspire: Teacher Training – Should I Even Have a Teacher Training? with Coach Cara Hazelton and Coach Caroline Plambeck to see if it’s your next best step. Know your why: identify your goals – income, staff, branding, personal development Explore the terr...
2024-10-3139 minThe Business of Boutique Fitness633: Instruct & Inspire - Teacher Training Series IntroAmidst multitasking and managing the minutiae, it can be daunting to dare to dream about building your business. We’ve been there, and we can help. Let’s start with teacher training. While it might seem like a big, hairy, audacious goal (BHAG), Coach Cara Hazelton and Coach Caroline Plambeck break it down, starting with Episode 633, Instruct & Inspire: Teacher Training Series Intro. Pique your interest and get the wheels turning to envision what’s possible. Gear up: expect a huge undertaking that requires loads of attention Make the call: purchase...
2024-10-2412 minThe Business of Boutique Fitness632: Senses in Sync: Crafting a Multisensory JourneyIf your studio is just a space to exercise, you’re in trouble. Consumers today expect memorable experiences and personal connections. Fortunately, Studio Grow is in the experience business. Discover how to differentiate your studio with Coach Caroline Plambeck in Episode 632, Senses in Sync: Crafting a Multisensory Journey. Evoke emotions and encourage loyalty in immersive environments that tickle multiple senses. The recipe for success: Fine-tune your tunes: match your music to your brand, modality and mood Nurture nose jobs: incorporate subtle signature scents to cultivate famili...
2024-10-1713 minThe Business of Boutique Fitness631: The Art of the TurnaroundI bet your studio ownership journey had some do-or-die moments where you worried if your business would make it. Friend, you’re in good company. Be encouraged as Coach Elle Kealy chats with Rachel and Taylor, co-owners of Evolve Studios in Louisiana, in Episode 631, The Art of the Turnaround. Hear how they went from “blind and naive” opening their first studio to two thriving locations – and steady paychecks! Tips from the trenches: Frame your foundation: create a plan, run the numbers and learn business basics Embrace sweat...
2024-10-1034 minThe Business of Boutique Fitness630: Navigating Uncertainty with a Positive MindsetY’all, uncertainty is everywhere. Studio owners face unforeseen issues every week or every day (hopefully not every hour!). We feel you. Join Coach Elle Kealy and Coach Catherine Hebb for an empathetic discussion and practical tips in Episode 630, Navigating Uncertainty with a Positive Mindset. Discover how to lighten your mental load and shift your perspective to best manage your business. Essential to the evolution: Fire the control freak: surrender this unrealistic, constant source of stress Embody self-awareness: understand your core values, triggers and fears
2024-10-0330 minThe Business of Boutique Fitness629: What’s My ROI on Meta Ads?Ever wonder if your Meta ads are worth it? Any idea which metrics to track and how they add up? Or are you breaking a sweat thinking about this? Demystify how Meta ads work with Coaches Peter, Tara and Trish in Episode 629, What’s My ROI on Meta Ads? Learn the basics to broaden your comfort zone and amp up your marketing savvy. Some must-know info: Build your foundation: layer your warm-up, conversion and retargeting campaigns Know your numbers: cost per result, cost per mil, click...
2024-09-2631 minThe Business of Boutique Fitness627: How to Deal with Competitors Opening Competitor opening nearby? Cue spiking stress, nagging worries and the heavy weight of dread. But, my friend, let’s adopt a healthier approach. Competitors are a given, so get a go-to game plan to keep your studio – and your mindset – thriving. Trust someone who’s been there, as Coach Catherine shares top tips in Episode 627, How to Deal with Competitors Opening. How to go on offense: Flip the script: instead of a threat, consider competitors an opportunity to grow Do your homework...
2024-09-1211 minThe Business of Boutique Fitness626: The 3 Pillars of Brand PositioningThink about Nike, Skechers and OOFOS. What comes to mind for each? They’re all shoes, but their brands are recognizably distinct. That, y’all, is brand positioning. And you need it to differentiate your studio in a crowded market and in the minds of your clients and prospects. Coach Elle breaks the process down in Episode 626, The 3 Pillars of Brand Positioning. Here’s a sneak peek: Dive deep: research and really get to know your audience and ideal client avatar Learn the landscape: analyze your competi...
2024-09-0513 minThe Business of Boutique Fitness625: Boosting Studio Growth with MomenceJuggling endless responsibilities, boutique fitness studio owners have taken multitasking to Herculean levels to maximize productivity. Sound familiar? Want to automate more tasks to win back some time? Tune in to Episode 625, Boosting Studio Growth with Momence, to get the scoop from Coach Caroline and Vojta Dramota, the CEO of Momence, an all-in-one software platform that helps you stress less. Some need-to-knows: Comprehensive consolidation: CRM, booking, communications, reporting and more Marketing magic: sequences, automations, customizable templates, email and SMS Legit lead management: synced to seq...
2024-08-2940 minThe Business of Boutique Fitness624: Building Your Brand on a BudgetYour brand is your essence. Your differentiator. Your image. More than your name, logo or colors, your brand defines your studio and compels an emotional connection. So whether you’re opening a studio or need a refresh, be intentional about crafting your brand. Coach Elle (who also happens to be a designer!) guides you through the practical process in Episode 624, Building Your Brand on a Budget. Top takeaways: Do your homework: research brands and brainstorm keywords for your target market Color your wo...
2024-08-2230 minThe Business of Boutique Fitness623: Cultivating your Core Values as a BusinessEver wonder if core values are actually more than just ambitious words on paper? Does your studio really need them? You’re in luck, because in Episode 623, Cultivating Your Core Values as a Business, Coach Catherine and Coach Peter consider the role and worth of core values. Some need-to-knows: Rules to live by: core values set clear expectations for your team Brand identity: these principles differentiate your studio and define your uniqueness Code of honor: standards that guide your team, set boundaries and inspire...
2024-08-1520 minThe Business of Boutique Fitness622: The Ins and Outs of working with a VADespite working longer and harder, do you feel like you’re on a treadmill that keeps accelerating but doesn’t let you get anywhere? Oh, friend, I feel you. I was you. And I can help you! Start with Episode 622: The Ins and Outs of Working with a Virtual Assistant. Coach Cara and Coach Lindsey get real on how hiring a VA can save your sanity and free you up to focus on the bigger picture. Captured in the convo: Ditch the delusions: lose your c...
2024-08-0847 minThe Business of Boutique Fitness621: Clueless About Leads?Ever feel like you’re throwing spaghetti at the wall when it comes to marketing? And that your leads pile up in a tangled jumble across your CRM, Google spreadsheets and sticky notes? Not exactly strategic. There is a better way. Join Coach Peter and Coach Elle as they lay out key learnings about leads In Episode 621: Clueless About Leads? And go from guessing to grasping. Frustrated to focused. On the agenda: Mastering Meta ads: lead forms versus landing pages. plus AB testing ...
2024-08-0146 minThe Business of Boutique Fitness620: Building Financial Strength with Billy HofackerLots of us open studios because we’re incredibly passionate about fitness and helping others. Where we may need some help ourselves, however, is managing finances for our business. We got you! Y’all can learn what you don’t know. A great way to start is with Episode 620, Building Financial Strength with Billy Hofacker. Coach Caroline walks through some basics with this expert fitness money coach, who keeps it real and simple. Among the top-line takeaways: Key metrics to track: entire sales, gross sales, total revenue and cash flo...
2024-07-2542 minThe Business of Boutique Fitness619: How to Open a Studio ProfitablyOpening a boutique fitness studio is exciting. Expectant. And (honestly) exhausting. Friend, we’ve been where you are – and learned so much along the way. So we’re sharing our expertise in my latest podcast, Episode 619, How to Open a Studio Profitably. Coach Alina breaks it down into 10 practical steps that empower you to transform your vision into reality. Here’s just a few:: Crafting a robust business plan as your foundation Conducting market research and defining your audience Determining funding sources and developing yo...
2024-07-1825 minThe Business of Boutique Fitness618: Lise Kuecker - State of the Studio Part 3Episode 618 - Lise Kuecker: State of the Studio Part 3
2024-07-1118 minThe Business of Boutique Fitness617: Lise Kuecker - State of the Studio Part 2More industry intel and insights coming your way! We’re back this week with my latest podcast, Episode 617, The State of the Studio, Part 2. Get the skinny on kicking a 9% rolling 13-month retention rate to the curb, how to accommodate the Class Pass crowd and why you want people like my parents as your clients. Plus, Episode 617 is loaded with key learnings like: Why 6- or 12-month memberships are going to become the gold standard The enormous value of a robust referral program Marketin...
2024-07-0416 minThe Business of Boutique Fitness616: Lise Kuecker - State of the Studio Part 1Y’all, opportunity is everywhere for boutique fitness studios. It’s such an exciting time! Let’s peek at the bigger picture to recognize what’s available, pursue areas of improvement and embrace what could be your best year yet. In my latest podcast episode, The State of the Studio, Part 1, you’ll discover: Industry growth projections that will make you smile The impact of surging interest in wellness and longevity How recovery services can add premium ancillary revenue The critical importance of...
2024-06-2751 minThe Business of Boutique Fitness615: A Balancing Act with Coach Cat and Coach PeterBoundaries are back! We addressed the topic of boundaries recently on the podcast. Here we’re taking a deeper dive. Because boundaries are important, y’all. Get into the weeds in my latest podcast episode, A Balancing Act with Coach Cat and Peter. In Episode 615, Coach Cat and Coach Peter consider acknowledging and articulating your boundaries and recognizing cues that they’ve been crossed. Learn to foster a culture that embodies your boundaries and helps keep your life in balance. Details of the discussion: Learn Your Limits: Boundaries are critical fo...
2024-06-2036 minThe Business of Boutique Fitness614: Cara and expert in Exercise and cancer care research InterviewCancer affects everyone. Although we may not have a diagnosis, we know people that do. As prevalent as cancer is, it still feels uncomfortable to discuss. And yet, boutique fitness studios can play a significant role in coping with cancer. So we’re having that important conversation in my latest podcast episode, Exercise and Cancer: Science and Guidance for Fitness Professionals. Sit down with Coach Cara In Episode 614 as she talks with Tom Christensen, a certified exercise physiologist and research assistant at the Physical Activity and Cancer Lab at Dalhousie...
2024-06-1334 minThe Business of Boutique Fitness613: Mindset Matters - Money & The Beliefs that are erasing your profits one thought at a time - Part 3What’s critical to making, managing and multiplying money? Not your financial savvy. Not your accountant. It all starts with your beliefs. So take inventory of your thoughts in my latest podcast episode, Mindset Matters: The Beliefs That Are Erasing Your Profits, One Thought at a Time. In Episode 613, Coach Alina walks you through the importance of evaluating your beliefs about money and adopting a positive money mindset to boost your outlook and profitability. The self-audit includes: Know Your Numbers: Create detailed budgets and understand your P & L to m...
2024-06-0613 minThe Business of Boutique Fitness612: Mindset Matters - Shame, leaving the past behind and stepping into the future Part 4Expectations are powerful. Exceed them and soar high. Miss the mark, and endure the weight of shame or failure. Y’all, don’t get saddled with these momentum-killers. Grab a coffee and your headphones for my latest podcast episode, Mindset Matters: Shame, Leaving the Past Behind and Stepping into the Future. Get insights on managing expectations and reframing perspective to leave shame and failure in the rearview mirror. In Episode 612, join Coach Heather and Coach Allison to explore how expectations should be adjusted during different life seasons and how failure...
2024-05-3035 minThe Business of Boutique Fitness611: Mindset Matters - Building Boundaries without GuiltBoundaries can get a bad rap. Like they’re selfish. Or prohibitive. But really, they're freeing. And fundamental. In my latest podcast episode, Mindset Matters: Building Boundaries Without Guilt, Coach Heather walks us through why boundaries matter, how to set them and how to hold them. In Episode 611, you’ll get 10 tips on establishing and enforcing boundaries. They’re your practical playbook. More of what we’ll explore: Classification Counts: Boundaries come in different types? Discover...
2024-05-2324 minThe Business of Boutique Fitness610: Preparing for the Age of AI - with Lise Kuecker and Rory FlynnAI is your most reliable, versatile team member. It shows up on time. Everyday. And does what you ask. Immediately. Plus, it saves you time and money. Y’all, what’s not to love? Let’s take a hot second to explore what’s possible in my latest podcast episode, Preparing for the Age of AI. In Episode 610, Rory Flynn, a foremost AI marketing expert, shows how your business can benefit from AI. Here’s what we...
2024-05-1635 minThe Business of Boutique Fitness609: Series "Building a Brand: The ABCs of Boutique Fitness Marketing: E is for Events: What events should you be running in your studio for a successful quarter. "Hosting studio events is part art, part science. The science is your plan. Don’t underestimate its power. Hone your skills by tuning into the next segment in our series: Building a brand: The ABCs of Boutique Fitness Marketing: E is for Events. In Episode 609, Coach Laurial shares the recipe for running successful events that drive people through your doors and keep them coming back. The ingredients you’ll need: Compelling Goal: Identify why you’re hosting the event and what you want out of it. Is it to build comm...
2024-05-0916 minThe Business of Boutique Fitness608: Expanding into Recovery - with Coach Katie and Kyle Piotrowski, Regional Manager at Anytime FitnessImagine a world where you feel better. A lot better. Or a little better. Because y’all, that’s really what our clients want. So let’s make it happen. Get your game plan going with Expanding into Recovery with Coach Katie and Kyle Piotrowski, Regional Manager at Anytime Fitness. In Episode 608, Kyle shares how Anytime added recovery services and how your studio can get into the feel-good business. The rundown: Up Front, Finally: It’s prime time to prioritize recovery after being overlooked in the back seat for too long. Sel...
2024-05-0225 minThe Business of Boutique Fitness607: Series "Building a Brand - The ABCs of Boutique Fitness Marketing: G is for Growth Goals: Scaling Your Business"Don’t play darts while blindfolded. Especially against a moving target. Looking for luck to hit the bullseye. Sounds obvious, right? But, y’all, that’s what you’re doing if you’re running your business without goals. Play to win instead by establishing goals that drive you and your studio. In Episode 607, join coaches Josh and Peter for the next segment in Building a brand: The ABCs of Boutique Fitness Marketing: G is for Growth Goals. The rules to play: Think Big to Small: Identify your big goal f...
2024-04-2542 minThe Business of Boutique Fitness606: Series "Building a Brand: The ABCs of Boutique Fitness Marketing: P is for promotions! What your promotion is trying to tell you?Y'all, Let's cut to the chase. Your promotions need some work…and we’re here to talk about it! In EPISODE 606, Alison Zhang throws down some serious wisdom on making your fitness studio the talk of the town. It's all about getting your brand stuck in people’s heads (for all the right reasons). Quick sneak peek: What’s a Promo?: More than just ads…it's about heart connections. Beyond “Hey, Join Us”: Dive into community and collabs that matter. Track, Learn, Grow: Keep an eye on what works (and what do...
2024-04-1816 minThe Business of Boutique Fitness605: The ABC's of brand building with host Lise KueckerAre you ready to create a brand that's not just seen but felt? To forge an identity that's unmistakably yours? Tune in to EPISODE 605 and let's embark on this journey together. 🚀 Branding: The Heartbeat of Your Studio In this episode, I dive deep into the essence of branding and why it's so much more than a snazzy logo or catchy tagline. Branding is the soul of your studio, the story that captivates your clients, and the experience that keeps them coming back for more. 🌟 Stand Out or Sit Down I'll let you in o...
2024-04-1136 minThe Business of Boutique Fitness604: Empowering Your Team: The Key to Unlocking Your Studio's PotentialAre your team members evolving? It's one thing to assemble a group of talented individuals, but it's another to create an environment that encourages growth, creativity, and a genuine love for what we do. If this sounds like your cup of tea, you're in for a treat! Recently, we caught up with Coach Amanda. She's not just a whizz at fitness coaching; she's also a seasoned studio owner with a treasure chest of insights on team development. In this return of EPISODE 566, Amanda opened up about her tried-and-true methods for effective fee...
2024-04-0440 minThe Business of Boutique Fitness603: Science Sells with Cara Hazelton and Peter PastijnY'all, Turns out, pumping iron and pumping your brain go hand in hand. It’s science… In Episode 603, we’re hanging out with Peter and Cara and they're thinking differently about how we’re working out. Here’s what we’re diving into: Mind Over Matter: How fitness feeds your brain as much as your muscles. True Talk: Why being real with your clients builds more than just muscle. Niche Knowledge: The power of knowing a lot about a little in the fitness world. Community First: Fitness spaces that feel more like a famil...
2024-03-2834 minThe Business of Boutique Fitness601: Boutique Bliss - Mastering Mind, Body, and BusinessY'all, What’s your superpower? For Jasmine, it’s mindfulness. In Episode 601, we’re chatting with Jasmine Judson, who took mindfulness from her mat to the map, creating the worldwide movement Shakti Rise.” Here's the scoop: Mindfulness Meets Muscle: How her mindfulness approach reshaped her fitness studios and created a global community. Breathing Through Business: Why focusing on breath isn’t just for yoga—it's for business meetings, too. Set Intentions, See Results: Why setting intentions isn’t fluffy; it’s strategic, for both health and business wins. Bouncing Back Better: From personal...
2024-03-1424 minThe Business of Boutique Fitness600: The Business of Boutique Fitness 600 ep SpecialY'all, This one's not just another episode; it's a milestone! Episode 600 drops us into the lives of five fearless studio owners, all who've danced with chaos and led it into a waltz of success. Ever thought success was a clean, straight path? Let's rethink that. As we crack open the doors to these unique journeys, we're celebrating the resilience, ingenuity, and heart it takes to turn the tides of the fitness industry. Here’s what we’re getting into: Michael Abbott’s Aussie Comeback: How rethinking strategy from the groun...
2024-03-071h 07The Business of Boutique Fitness599: Big Box vs Boutique - The strategies that big box has used for years that you need to steal today!Y'all, Joshua Poole didn't just survive managing a fitness studio during the pandemic. He turned chaos into a 15% revenue increase month over month. From front desk to fitness mogul, his journey is the blueprint we've been missing. Here’s the scoop: Big Moves from Small Beginnings: How starting at the front desk set Joshua up for big-time success. The Pandemic Pivot: Turning crisis into opportunity and coming out stronger on the other side. Membership Magic: Why locking in your clients with commitment-based memberships can be a game-changer. Community is Everything: Buildi...
2024-02-2937 minThe Business of Boutique Fitness598: Looking ahead to 2024 - Peter and Khadijah the middle eastY'all, Ready for some serious inspo? In Episode 598, we’re diving deep with Khadija Harmi, a true force of nature in the Middle East fitness scene. Khadija isn't just any entrepreneur…She's a mom, a Pilates guru, and the brain behind a game-changing fitness studio. From a corporate desk to the heart of Kuwait's fitness scene…Khadijah’s journey is a story passion-driven entrepreneurship. Here’s what we unpack: Global Flair, Local Impact: Khadija’s world travels have infused her studio with a unique vibe that's all about bridging cultu...
2024-02-2234 minThe Business of Boutique Fitness597: Looking ahead to 2024 - Coach Peter with guest Janine Francke - Finding great staff, assets and liabilities around trainers & competition. A perspective from France and Germany.Y'all, In every challenge lies an opportunity. And nobody knows that better than Janine Franke. In EPISODE 597, Janine opens up about her journey from globe-trotting expat to pioneering yoga in Strasbourg, France. Here’s what we’re getting into: Finding Gold in a Sea of Challenges: How the scarcity of qualified yoga instructors led her to start her own teacher training. Multistyle Magic: Offering everything from yin to aerial yoga, showcasing the power of diversity in keeping things fresh and appealing. Adapting and Thriving: Janine’s approach to keeping her team engage...
2024-02-1537 minThe Business of Boutique Fitness596: Looking ahead to 2024 - The United KingdomY’all, Just when we thought we'd seen it all…2024 rolls in with its bag of surprises. From the lingering effects of COVID to the brave new world of AI, this year is shaping up to be a rollercoaster of innovation, adaptation, and, yes, a little bit of hustle. In our latest chat – Episode 596 – we're lucky to have Coach Elle and Alina with us. They’re diving deep into what's cooking in the UK's fitness kitchen. And ready to spill the tea on everything you need to know. Here’s th...
2024-02-0845 minThe Business of Boutique Fitness595: Looking ahead to 2024 - Strategies for Success in CanadaY’all, Big News from the North! And who better to deliver it than the brightest minds in the Canadian fitness industry, Hannah and Emily? In Episode 595, they're not holding back. They're sharing the full scoop on what's hot, what's new, and what's revolutionizing the fitness landscape in Canada. (Our Canadian friends are in for a treat!) Quick Sneak Peek: Trust Your Instincts: Hannah's journey from tech to top-notch studio owner. Beyond th...
2024-02-0135 minThe Business of Boutique Fitness594: Looking ahead to 2024 - Marketing Edition2024 is here, and guess what? It's time to shake things up. Traditional tactics? They're taking a backseat. It’s time to embrace the future. In EPISODE 594, we're diving headfirst into the marketing trends that are totally reshaping the fitness world. Let’s dive in: Video Vibes: It's all about getting personal. Think stories that connect, not just content that sells. Social Media Magic: We're talking Instagram glow-ups and making those DMs work overtime. Community Coll...
2024-01-2546 minThe Business of Boutique Fitness593: Finding Your Groove: A Conversation with Cathryn, Owner of theStudioY’all - Buckle up for this one! Ready to meet a woman who’s changing the fitness game in Fargo, North Dakota? That’s Cathryn. In EPISODE 593, we’re diving headfirst into Cathryn's remarkable journey. From NYC’s hustle to creating a Pilates oasis in the heartland of America…it’s a story, Y’all. Here’s the scoop: Big City to Small Town: Cathryn swapped skyscrapers for the wide-open skies of Fargo, bringing a wave of Pilates love with her...
2024-01-1841 minThe Business of Boutique Fitness592: From Passion to Prosperity: Magda's Journey in the Fitness BusinessY'all - Meet Magda. Who's Magda? Let's just say she's redefining fitness with a blend of passion, innovation, and sheer willpower. Magda's transformation from a Pilates enthusiast to a fitness industry leader is the stuff of legends. In EPISODE 592, we're taking a deep dive into Magda's journey and the unique blend of Pilates, Guruda, and Bungee that sets Pharonik Pilates apart. Here’s what’s in store: Pilates and Beyond: Discover how Magda turned her personal transformation into the bir...
2024-01-1127 minThe Business of Boutique Fitness589: From Emerging Brand to International Icon: Meet Ben Camper, President of Basecamp, and Learn How He's Bringing His Brand Onto An International Playing Field"Yall, what does it take to become a household name in the fitness industry? We asked the President of Basecamp Fitness just that. I recently had an amazing heart-to-heart with Ben Camper, the innovative President of Base Camp Fitness. Spoiler alert: Their journey is awe-inspiring. Base Camp has made a name for itself in the boutique fitness world with its unique 35-minute high-intensity interval training workout. Not only has this unique approach set them apart, but it's also driven some incredible growth.
2023-12-1448 minThe Business of Boutique Fitness587: From Startup to Serious Acquisitions: Chatting Scale and Customer Insights with Row House Founder Debra Strougo"Fitness isn't just changing; it's evolving." That's the mantra of Debra Strougo, the powerhouse behind Row House. This week we’re rewinding back to Episode 546. Where we dove into the future of fitness with Debra. And trust me, it was an eye-opener. Her journey from marketing whiz to fitness icon? Absolutely inspiring. Quick Highlights: Debra’s Odyssey: From marketing to fitness empire – what a ride! Clients Come First: It's all about understanding what they nee...
2023-11-3041 minThe Business of Boutique Fitness586: Knowing your Competition with Coach Heather PlumY’all, In the latest episode of the Business of Boutique Fitness, host Heather explores the importance of understanding your competition in the fitness industry. Competition brings more awareness to fitness and wellness, benefiting everyone. Heather emphasizes the need to identify your unique offerings to stand out. Thoroughly researching your competitors and conducting a SWOT analysis will help you understand how you differ and inform your marketing decisions. When interacting with prospective clients, use your knowledge to provide tailored information and find the right fit, even if it me...
2023-11-1613 minThe Business of Boutique Fitness585: The Heart-Centered Entrepreneur with Heather Plum and Nicole SiegelYou know that feeling when you walk into a place and it just feels right? That's no accident. It's the magic of a business built with heart and soul. And that's exactly what we're chatting about in EPISODE 585. Nicole's been where many of us are – at that crossroads where you choose safe over soulful. But she chose differently. Here's a taste of our heart-to-heart: Trust Your Gut: Nicole's journey is proof that your instincts can be your business's best friend. Create a Haven: How your studio can be...
2023-11-0950 minThe Business of Boutique Fitness584: Lindsay & Katie The 62% Conversion Rate: How we doubled our studios income by transforming our sales processWhen a new member walks into your studio… You're not just showing them where the locker rooms are or what the WiFi password is. You're laying down the red carpet to a long-term relationship. That might just turn them into…your next raving fan. In EPISODE 584, I sat down with Lindsey & Katie, the gurus of the “New Member Journey”, who have turned this process into an art form. Here's Your Quick Look: Vision Crafting: Why clarity in goals equals commitment. The “Because” Strategy: A simple word with conversion-boosting power. It Take...
2023-11-0241 minThe Business of Boutique Fitness583: Retention: The Reality and How to Change ItIs your studio's love life a series of bad dates? You know the drill. Clients come in, the sparks fly, but just when you think it's love at first sight—poof—they ghost you. If you're tired of the “It's not you, it's me” chats…grab your headphones. In EPISODE 583, I sat down with my rockstar Studio Grow coaches, Katie and Lindsey, to discuss the nitty-gritty of client retention. Trust me, it's like couples therapy for your fitness studio. Here's the Tea: The Love Language of Retention: Kati...
2023-10-2614 minThe Business of Boutique Fitness582: Lise Interview Felicia AlexanderIs your fitness studio on the brink of something huge? The road from startup to empire is bumpy, but… This dream isn't as far-fetched as you might think. In EPISODE 582 I had the pleasure of chatting with Felicia Alexander. She's the powerhouse behind Box Union and the strategic brain that took Title Boxing Club to new heights. Seriously, she's the Yoda of fitness franchising. Here’s the lineup: Your Next 10 Years, Sorted: Forget just surviving the week. Felicia and I dive deep into long-term planning, vendor relationsh...
2023-10-1951 minThe Business of Boutique Fitness581: 180 Degree Turnaround for Boutique Fitness Human Resources: Your Teachers, Trainers and How To Avoid Wanting to Fire Them AllIs your studio a high-stakes drama? Is it a stage where every session is a show, each trainer is a star, and you? You’re the brilliant director behind it all. If it’s not… In EPISODE 581, we’re peeling back the curtain to reveal the nitty-gritty of running a studio that's not just a gym…but a hot-ticket theater. Here’s the lineup: Talent Retention is No Joke: This isn't some community theater production; we're talking Broadway-level stakes here. Be the Director, Not Just the Boss: Your job is to brin...
2023-10-1238 minThe Business of Boutique Fitness579: 180 Degree Turnaround for Boutique Fitness Human Resources - the Sales TeamY’all, Is your sales team not quite in sync? Like you've got the instruments, but the music just isn't flowing? That's what Episode 579 is all about—making sure your sales team is more than just a group of people reading from different song sheets. Here's the breakdown: The Process Puzzle: Trust me, this isn't boring—it's the secret sauce for a killer sales team. Soft Skills Aren't Soft: They're the hidden muscle of your sales game. Emotions in Motion: How understanding feelings can actually up your sales. The Perfect Blend: Mixin...
2023-09-2815 minThe Business of Boutique Fitness578: 180 Degrees of Boutique HR - The New Org Chart578: 180 Degrees of Boutique HR - The New Org Chart Here’s what we’re talking about in this episode: The importance of building a successful team: Lise discusses the importance of having a long-term, productive, and satisfied team and the challenges of achieving this in the current industry. Typical employees in boutique fitness: Lise breaks down the typical employees in boutique fitness, including front desk workers, practitioners, and managers, and discusses the challenges associated with retaining them. Different stages of studio development: Lise outlines three stages of studio...
2023-09-2124 minThe Business of Boutique Fitness575: Forging a Place For Female Leadership in Fitness: Meet Andrea Bell, Inspire Brands Asia Partner and Anytime Fitness Master Franchisor and Learn What's Factors Are Driving Success For Women in FitnessEver had one of those days where juggling even a handful of fitness classes feels like a whirlwind? Oh, trust me, I've been there, and I've got the coffee stains on my shirt to prove it! But imagine, just for a second, being the driving force behind 340 fitness studios. (Mind-blowing, right?) In EPISODE 575, we’re entering the world of Andrea Bell, the wonder woman who brought Anytime Fitness to Asia. And no, that's not a typo - we're talking about 340 locations! Here’s what we’re chatting about: Anyti...
2023-08-3138 minThe Business of Boutique Fitness573: The Ultimate Guide to Black Friday with Lise KueckerHere’s what we’re talking about in this episode: Early mention of Black Friday: Lise discusses the importance of planning for Black Friday in the third quarter, and shares statistics about the shopping holiday. The importance of messaging: Lise emphasizes the importance of crafting the right message for Black Friday, and shares insights from marketer Donald Miller on how to tell a brand's story. Profit maximization: Lise discusses the importance of focusing on the most profitable products and services in a Black Friday strategy to maximize revenue. Product stack...
2023-08-1721 minThe Business of Boutique Fitness566: Empowering Your Team - The Key to Unlocking Your Studio's PotentialAre your team members evolving? It's one thing to assemble a group of talented individuals, but it's another to create an environment that encourages growth, creativity, and a genuine love for what we do. If this sounds like your cup of tea, you're in for a treat! Recently, we caught up with Coach Amanda. She's not just a whizz at fitness coaching; she's also a seasoned studio owner with a treasure chest of insights on team development. In EPISODE 566, Amanda opened up about her tried-and-true methods for effective feedback, goal setting, and...
2023-06-2240 minThe Business of Boutique Fitness565: Big Dreams Need Big Execution: Growth Secrets from Base Camp's PresidentYall, what does it take to become a household name in the fitness industry? We asked the President of Basecamp Fitness just that. I recently had an amazing heart-to-heart with Ben Camper, the innovative President of Base Camp Fitness. Spoiler alert: Their journey is awe-inspiring. Base Camp has made a name for itself in the boutique fitness world with its unique 35-minute high-intensity interval training workout. Not only has this unique approach set them apart, but it's also driven some incredible growth. In EPISODE 565, we dive deep into the nit...
2023-06-1548 minThe Business of Boutique Fitness563: When Incredible Yoga, Extraordinary Design and Amazing Experience Collide: Meet the Minds Behind Hong Kong Phenom IKIGAIWhen Aymeric and Gianni decided to create a one-of-a-kind boutique studio experience in Hong Kong, they chose to model their brand around the concept of ikigai – the Japanese secret to a meaningful life. Today, Ikigai Wellness is more than just your run-of-the-mill chain of yoga and meditation studios. From day one, Aymeric and Gianni have worked to create and deliver a holistic experience to help clients discover their reason for being and define their own path to happiness and success. And their world-class yoga and meditation offerings are just the starting point of all they’ve se...
2023-06-011h 02The Business of Boutique Fitness562: The 7-Figure Teacher Training FrameworkNot all teacher trainings are created equal, y’all. Teacher trainings can be a powerful revenue generator, help you give back to your community, and source great instructors for your studio. But here’s the kicker, if you’ve got dreams of growing your program to 7-8 figures: there are certain things you’re going to have to consider: Like centering your business model around a product stack The different tiers of training you offer Or whether you should set up a separate business for your teacher training You ca...
2023-05-2527 minThe Business of Boutique Fitness561: 3 Teacher Trainings Every Studio Should Consider Lise KueckerHere’s what we’re talking about in this episode: Lise explains the importance of an onboarding journey for both clients and team members and discusses the key elements of a successful onboarding process. Lise introduces the concept of a bridge training program to quickly onboard experienced fitness instructors into a studio's methodology. Lise also discusses the importance of a comprehensive teacher training program and shares best practices for developing such a program. Lise introduces the concept of advanced teacher training and explains its importance in developing highly skilled and c...
2023-05-1834 minThe Business of Boutique Fitness556: Transforming the Skyline of UK Fitness: Rob Beale, Fitness of Director of 3rd Space, Chats why London is Leading the Boutique Fitness BoomHere’s what we’re talking about in this episode: Lise chats with Rob Beale about the Third Space fitness concept, which aims to be the "third space" for its members and inspire them to be their personal best. Third Space's unique set of amenities and its focus on experience: Rob Beale explains how Third Space is more than just a typical health club, with a focus on building beautiful facilities, personalized service, and expertise to deliver the best experience for members. The challenge of ensuring quality experience across multiple modalities: Rob Beale disc...
2023-04-1351 minThe Business of Boutique FitnessState of the Studio with Lise KueckerThese are some of the key trends and findings that I’ll highlight in this episode: Which sectors have seen exceptional growth in 2022 (and which ones haven’t) Why human resources will be the most important conversation we have next year The industry-wide problem with retention rates and what’s on the horizon The sales process that’s our only way forward in 2023 The radical shift in digital marketing which affected the studio industry (& what the new marketing funnel will look like in 2023). If you want 2023 to be the year you...
2022-12-1511 minThe Business of Boutique FitnessGetting into the Black with Black Friday Part 2, with Lise KueckerHere’s what we’re talking about in this episode: A closer look at some amazing Black Friday results for our Studio Grow clients What “sales stacking” is and how you can get the most out of this strategy Why a membership-oriented promotion is your best strategy for Black Friday A few examples of what to offer on each of the 5 days of the “Black Friday loop” Some strategies that we started testing last year and the results that we achieved What are the two audiences that you should be focusin...
2022-11-1723 minThe Business of Boutique FitnessGetting into the Black with Black Friday Part 1, with Lise KueckerHere’s what we’ll cover in Episode 541: The 5-day Black Friday loop and what you need to know about it as a studio owner My personal history with this holiday and what I’ve learned over the years Black Friday marketing strategies I’ve adopted with my studios Ideas and case studies you can get inspired by What you can do this week to start prepping for Black Friday If you’re ready to bring in dozens of new leads this Black Friday and turn them into long-term evangelists, you can’t miss this one. Tune in now to sta...
2022-11-1024 minThe Business of Boutique FitnessInsurance 101: You Never Think You Need Insurance Until… with Dan Kuecker and Mary Duggan HoeprichHere’s what you can expect from this episode: A few basic things you can do right now to protect yourself using insurance Why insurance is good for day-to-day operations while helping you grow your business {and not just for traumatic events} Some of the insurance products that a boutique fitness studio owner needs to think about purchasing Common scenarios that could occur that business owners do not necessarily think about, and what should be in place to be prepared for these situations How to go about finding the right insur...
2022-10-1339 min
The Business of Boutique FitnessDan Kuecker and Talking to your LandlordIn this episode, you will learn: Why the relationship with your landlord is the second most crucial relationship you’ll have {after the one with your team} The most common mistakes that occur when dealing with landlords How to create open lines of communication with your landlord and the benefits you’ll receive by having this The best ways to maintain a good relationship with your landlord Some of the best practices if you find yourself in a difficult situation with your landlord LINKS: https://www.instagram.com...
2021-07-2213 min
The Business of Boutique FitnessMeet Heather Haxo Phillips: Iyengar Yogi, Studio Owner, and Social ActivistIn this episode you’ll learn: • What the Yoga Blessings Fund is all aobut and how Adeline Yoga gives back • How and why Heather created Adeline Yoga to flourish in the social justice field • The way that changing her pricing structure really helped fuel the social justice work Adeline Yoga has been able to • How creating the right culture in your studio can really elevate your business • That transparency is key to having both a successful business and team culture LINKS: https://www.wellnessliving.com/ *mention Lise...
2019-09-0524 min
The Business of Boutique FitnessMeet Chris Downham: Property Developer, Financial Advisor, Yogi!?In this episode you’ll learn: • Chris’s intriguing background and journey, and how he ended up where he is today • The philosophies he’s used that’s worked for him {in both business and life in general} • What led to a major transformation in his life in November 2016 and the lessons he learned from this experience • How Chris learned that riches are more than just money or “things” • The way he and his wife have built their business and the role that reviews, testimonials and solid all-around customer service has played...
2019-08-2946 minThe Business of Boutique FitnessThe Marketing Month: Triple Your Business By Getting Personal Rather than AutomatedIn this episode you’ll learn: How I was introduced to the automation revolution Why automation alone isn’t enough How retention and personal connection come together to be most effective What is an intentional intake Why you need to educate people on how they can use your services The four different types of Facebook Lives that I do LINKS: https://bombbomb.com Code: Lise
2018-06-0530 minThe Business of Boutique FitnessCrash and Learn: Lise KueckerIn this episode, you’ll learn: • My most troubled times when starting my first business • Why you have to listen to your body and keep yourself healthy (both physically and emotionally) • How important it is to ask for help • Why I consider my greatest failure as actually my greatest success LINKS: http://www.lisekuecker.com/uncategorized/episode063/
2017-01-0414 minThe Business of Boutique FitnessCrash and Learn: Lise KueckerIn this episode, you’ll learn: What is “hope marketing”? Why I used a trifold approach for my promotion How I was able to create a traditional and digital plan to bring potential customers through the door The way I took an older marketing approach and made it work for me How I was able to make a six-figure profit in a 12-hour sale! How a “crash” has profoundly changed the way I do business and handle marketing LINKS: http://www.lisekuecker.com/uncategorized/episode054/
2016-12-1421 minThe Business of Boutique FitnessCrash and Learn: Racheal CookIn this episode, you’ll learn: How and why Racheal was able to transition from traditional corporate America to entrepreneurship The importance of calculating employee returns When to hire or outsource Why “hire slow and fire fast”? Why Racheal and Lise do not use retainer contracts How prior regrets serve you in the future Why simple is best! LINKS: http://www.lisekuecker.com/uncategorized/episode039/
2016-11-0927 minThe Business of Boutique FitnessCrash and Learn: Lise KueckerIn this episode, you’ll learn: • What mindset shifts you need to make happen when you start a business. This isn’t woo woo stuff. There are truly blocks around success, failure, - you name it and you have to get through them in order to succeed. • How a major setback early on in my business could’ve almost closed my business and how I overcame it. This is a major lesson, y’all. • How to backup your business decisions. What does that even mean? Tune in to find out! LINKS: http://w...
2016-08-1218 min