Shows
Pop-Punk Book ClubSeason 1 Finale: The 2025 Christmas SpecialIt’s the Pop-Punk Book Club Season Finale and Christmas Special! We recap the season, break down the best and worst ratings, reveal some surprising data, hand out our official Season 1 Awards, and crown the best Christmas song of the year. No album next week—we’ll see you in February 2026. Merry Christmas and a Happy New Year from all of us at the Pop-Punk Book Club!
2025-12-131h 54Pop-Punk Book ClubOcean AvenueIn the penultimate episode of the season, the boys rate Ocean Avenue by Yellowcard—an album they both loved in high school but were surprised by in this listen (songs they didn’t expect hit the hardest). Also: a bizarre flight encounter, one of Jayson’s most embarrassing stories yet involving a man with cerebral palsy, a deep dive into three top pop-punk album lists and a surprise reveal about next week’s season finale.Next week’s album… there is none! We've got something fun planned.See you at the season finale.
2025-11-291h 54Pop-Punk Book Club'Til The Wheels Fall OffThis week, the boys revisit ‘Til the Wheels Fall Off by WSTR—an album Sam once had strong words for, but chose to bring back. Has time changed his mind? Also: they crown the King of Poppeth Punk, tell the story of how they first met and come to terms with the horrifying truth that both Sam’s mum and Jayson’s mother-in-law have been listening to the podcast.Next week’s album: Ocean Avenue by Yellowcard.Get the rating guide at poppunkbookclub.com and rate along with us.
2025-11-221h 31Pop-Punk Book ClubThe Peace and the PanicThis week, the boys give The Peace and the Panic by Neck Deep a full first listen—having never heard the album (or any Neck Deep) before. Also: Jayson reveals a bombshell announcement (about both of them), then immediately follows it up with another embarrassing story, Sam confronts him about hiding the draft results, and the boys refine the rules of Poppeth Punk.Next week’s album: ‘Til the Wheels Fall Off by WSTR.Get the rating guide at poppunkbookclub.com and rate along with us.
2025-11-081h 30Pop-Punk Book ClubHalloween Special: The UsedIt’s the Emo Book Club Halloween Special! We revisit The Used’s self-titled debut—an album we loved in high school, but does it still hold up today? Also: we finally listen to Wank, read through our viral NOFX post comments, and give away the long-overdue answers to each week’s Poppeth Punk.Next week’s album: The Peace and the Panic by Neck Deep.Get the rating guide at poppunkbookclub.com and rate along with us.
2025-11-011h 41Pop-Punk Book ClubRamonesThis week, the boys go back to pop-punk ground zero with the self-titled Ramones album—an iconic record they somehow never listened to all the way through until now. Also: failed friend bonding, an awkward confession from Jayson, the final ruling on whether Jimmy Eat World is pop punk, and more listener comments.Next week’s album: The Used by The Used (It's the Halloween Emo Book Club special!)Get the rating guide at poppunkbookclub.com and rate along with us.
2025-10-251h 43Pop-Punk Book ClubThe War on ErrorismThis week, the boys revisit The War on Errorism by NOFX—an album they loved in high school that might’ve hit even harder now. Also: long road trips, Sam’s son vomiting in a pub toilet, viewer comments and the unveiling of the official top 8 album rankings on the Book Club whiteboard.Next week’s album: Ramones by Ramones.Get the rating guide at poppunkbookclub.com and rate along with us.
2025-10-181h 55Pop-Punk Book ClubOpen Your EyesThe boys are joined by their long-time friend Kale to revisit Open Your Eyes by Goldfinger—an album they used to love in high school, but not everyone feels the same anymore. Also: silica bead romance, a completely botched Mark, Tom and Travis Show quiz and a hilariously awkward social media comment aimed at Sam.Next week’s album: War on Errorism by NOFX.Get the rating guide at poppunkbookclub.com and rate along with us.
2025-10-111h 46Pop-Punk Book ClubSmashJayson dreaded revisiting Smash by The Offspring after swearing he’d never listen to it again… but does he change his mind? Also: Pop-Punk Mount Rushmore song debates, a horrifyingly embarrassing story, AI soul and funk pop punk covers and the debut of Poppeth Punk—pop punk lyrics in Shakespearean form.Next week’s album: Open Your Eyes by Goldfinger.Get the rating guide at poppunkbookclub.com and rate along with us.
2025-10-041h 43Pop-Punk Book ClubSay It Like You Mean ItDid we miss a pop punk classic? The boys sit down with Say It Like You Mean It by The Starting Line properly for the first time—and consider whether they have found a hidden gem. Also: secret high school watch messages, the first albums they ever bought (huge surprises), strict parents vs Alanis Morissette and a near-plagiarism lawsuit that never was.Next week’s album: Smash by The Offspring.Get the rating guide at poppunkbookclub.com and rate along with us.
2025-09-271h 48Pop-Punk Book ClubDookieA lifelong Green Day fan sits down with a known Green Day hater to rate Dookie—and the results might surprise you. Also: Sam’s birthday cake and party hats, firecracker chaos, neighbour drama, another heated interlude argument and a discussion of the Pop-Punk Mount Rushmore and the perfect pop punk song. Oh—and Jayson might actually love Dookie now?Next week’s album: Say It Like You Mean It by The Starting Line.Get the rating guide at poppunkbookclub.com and rate along with us.
2025-09-201h 56Pop-Punk Book ClubPennybridge PioneersMillencolin’s 'Pennybridge Pioneers' lands on the table—and the boys revisit their messy rating history with it. Also: Back to the Future tees, butt cheek party tricks, landlord misunderstandings, interlude arguments, a ‘very real’ angry listener voicemail and a chat about the best Tony Hawk’s Pro Skater game.Next week’s album: Dookie by Green Day.Get the rating guide at poppunkbookclub.com and rate along with us.
2025-09-131h 46Pop-Punk Book ClubBlink-182Blink-182’s 2003 untitled album gets the full treatment this week. The boys dive into its darker tone, experimental sound and how it flipped the script after Enema and TOYPAJ. Plus: Motion City Soundtrack holding koalas, coffee machine mishaps, TikTok bands, watching a man fart in public, Jayson humiliates himself (again).Next week’s album: Pennybridge Pioneers by Millencolin.Get the rating guide at poppunkbookclub.com and rate along with us.
2025-09-062h 14Pop-Punk Book ClubSticks and StonesIn this episode, we revisit Sticks and Stones by New Found Glory—an album we never used to listen to the whole way through until recently. And we drop some hot takes that are sure to make NFG fans mad. Also: working with Stevo32, a bandmate’s rectal drumstick incident (don’t ask), Sam’s barber roast and a story about the Silverchair drummer vomiting on Blink-182’s manager.Next week’s album: Untitled (or Self-Titled) by Blink-182.Get the rating guide at poppunkbookclub.com and rate along with us.
2025-08-301h 39Pop-Punk Book ClubDoes This Look Infected? (With Stevo32)Welcome to the Pop-Punk Book Club! We sit down with Stevo32 of Sum 41 to talk through Does This Look Infected?—but we also have to tell him what we really think of the album, right to his face. Also: Stevo is an Australian citizen, drum chat, how Sum 41 got signed, Stevo quitting the band and working in real estate and some deep-cut reflections on the Sum 41 albums fans probably haven’t heard before.Next week’s album: Sticks and Stones by New Found Glory.Get the rating guide at poppunkbookclub.com to rate along with us.
2025-08-232h 30Pop-Punk Book ClubWelcome to the Pop-Punk Book Club! (How to Rate Like We Do)🤔 What is the Pop-Punk Book Club?Well, this isn’t your typical music discussion show. It’s highly subjective and very biased... exactly how it should be. Every week, we revisit (or experience for the first time) a pop punk album in full, on the hunt for our favourite songs of all time. But this isn’t just about us—we want you to join the Book Club, too! Rate the album alongside us using our 7-emoji system (it’s easy), send us your thoughts and tell us what these albums mean to you.Watch the video version...
2025-08-1913 min
IAMN: I Am NorthboundIAMN #076: Promoting Old Music When New Music Is a While AwayMerry Christmas and a Happy New Year!
This will be the last episode before the Christmas break. See you in 2023.
In episode #075 of IAMN: I am Northbound, Jayson wants to show you a call he did with an artist that was stuck in an awkward place. I think any music artist who has released music before knows how awkward it is to not be able to promote their new music (due to it not yet being released) but not knowing what to promote in the meantime.
How do you promote old music when...
2022-12-2310 minIAMN: I Am NorthboundIAMN #074: Creating All Your Weekly Content in Two HoursIn episode #074 of IAMN: I am Northbound, Jayson wants to show you an episode from the IAMN Inner Circle. In this episode, he will show you how you can create a week’s worth of fantastic social content in just a few hours of your time.
How can you create so much content in so little time?
Find out on today's episode of IAMN: I am Northbound!
Ready to take your music marketing seriously?
Join the IAMN Inner Circle and get access to over 200+ hours of advanced music marketing content — something for...
2022-12-1634 minIAMN: I Am Northbound#073: Don’t Chase Happiness, There’s Something BetterIn episode #073 of IAMN: I am Northbound, Jayson wants to show you a consulting call he did with an artist in which they discussed chasing happiness. Most artists will chase happiness, but this is a mistake — there is something far better to set your sights on.
What should you chase instead of happiness?
Find out on today's episode of IAMN: I am Northbound!
Ready to take your music marketing seriously?
Join the IAMN Inner Circle and get access to over 200+ hours of advanced music marketing content — something for any artist, no matt...
2022-12-0218 minIAMN: I Am NorthboundIAMN #072: Hooking Up Electrical Impulses to Rat’s BrainsIn episode #072 of IAMN: I am Northbound, Jayson wants to introduce you to the best behavioural driver for your content: Curiosity. Creating content that aims to stoke curiosity is what will result in far more growth — and it all starts with putting electrodes on rat’s brains.
How can you use curiosity to your advantage?
Find out on today's episode of IAMN: I am Northbound!
Ready to take your music marketing seriously?
Join the IAMN Inner Circle and get access to over 200+ hours of advanced music marketing content — something for any artist...
2022-11-2522 minIAMN: I Am NorthboundIAMN #071: Nitty Gritty Facebook:Instagram Ad Music Marketing StrategiesIn episode #71 of IAMN: I am Northbound, Jayson shows you a consulting call with an artist that wanted specific advice on advertising strategy. Many music artists don’t see results on their paid advertisements because they don’t approach their angle correctly, but this can easily be fixed.
How should you be using paid advertisements in 2022?
Find out on today's episode of IAMN: I am Northbound!
Ready to take your music marketing seriously?
Join the IAMN Inner Circle and get access to over 200+ hours of advanced music marketing content — something for any ar...
2022-10-2814 minIAMN: I Am NorthboundIAMN #070: Content Won’t Catch On Without a HookIn episode #70 of IAMN: I am Northbound, Jayson wants to show you a talk he did in the IAMN Inner Circle on effectively gaining attention. Most of the time, content creators fail because they aren’t able to capture attention, and this presentation will solve that issue for you.
How can you make sure your content captures the attention of your listeners?
Find out on today's episode of IAMN: I am Northbound!
Ready to take your music marketing seriously?
Join the IAMN Inner Circle and get access to over 200+ hours of ad...
2022-10-2119 minIAMN: I Am NorthboundIAMN #069: Instagram Content Strategy Made EasyIn episode #69 of IAMN: I am Northbound, Jayson answers a question he received from a music artist that asked for the best Instagram strategy for 2022. Instagram has found it difficult to find their identity this year, so a focused strategy that is able to be adapted to change is more important than ever.
What's the best strategy for music marketing on Instagram in 2022?
Find out on today's episode of IAMN: I am Northbound!
Ready to take your music marketing seriously?
Join the IAMN Inner Circle and get access to over 200+ hours...
2022-10-1413 minIAMN: I Am NorthboundIAMN #068: Using Trending Audio When You Want People to Listen to YoursIn episode #68 of IAMN: I am Northbound, Jayson shows a consulting call on which using trending audio was brought up. On top of that, we discussed different ways to tell your Story through your content.
How can you get promotion for your own music by using trending audio?
Find out on today's episode of IAMN: I am Northbound!
Ready to take your music marketing seriously?
Join the IAMN Inner Circle and get access to over 200+ hours of advanced music marketing content — something for any artist, no matter the genre.
Ge...
2022-10-0709 min
IAMN: I Am NorthboundIAMN #067: Attribution Modelling Through Dark SocialsIn episode #67 of IAMN: I am Northbound, Jayson wants to let you inside the IAMN Inner Circle, to show you an episode he did a while back on attribution through dark socials. This episode is quite advanced, but it received rave reviews — and you can hear it today.
What on earth is attribution through dark socials and why is it important for growth?
Find out on today's episode of IAMN: I am Northbound!
Ready to take your music marketing seriously?
Join the IAMN Inner Circle and get access to...
2022-09-3018 minIAMN: I Am NorthboundIAMN #066: Monetising Music in ‘22In episode #66 of IAMN: I am Northbound, Jayson wants to talk about the ever-elusive question, “How do you make money from music these days?”. You may not want to hear the first answer, but there’s another option that is far easier and much more rewarding than any other option out there.
What’s the best way to monetise music in 2022?
Find out on today's episode of IAMN: I am Northbound!
Ready to take your music marketing seriously?
Join the IAMN Inner Circle and get access to over 200+ hours of...
2022-09-2314 minIAMN: I Am NorthboundIAMN #065: Promoting Music With Subject Matter You’d Rather Not Talk AboutIn episode #65 of IAMN: I am Northbound, Jayson wants to show you another great consulting call he was on recently with an artist who finds it difficult to discuss subject matter. Discussing the message of your movement can be an uncomfortably personal thing, something many artists experience.
How do you promote a song’s message if you don’t want to talk about it?
Find out on today's episode of IAMN: I am Northbound!
Ready to take your music marketing seriously?
Join the IAMN Inner Circle and get acce...
2022-09-1616 minIAMN: I Am NorthboundIAMN #064: How to Easily Move Listeners to True FandomIn episode #064 of IAMN: I am Northbound, Jayson wants to show you an exclusive presentation he did from the IAMN Inner Circle. This presentation dives deep into content strategy and how you can easily resonate with your target listeners and grow your audience with committed true fans.
How should you approach content strategy in this noisy digital age?
Find out on today's episode of IAMN: I am Northbound!
Ready to take your music marketing seriously?
Join the IAMN Inner Circle and get access to over 100+ hours of advanced...
2022-09-0921 minIAMN: I Am NorthboundIAMN #063: Growing Audiences When You Are Busy In The StudioIn episode #063 of IAMN: I am Northbound, Jayson answers the submitted question, “How do you promote your music when you are always busy in the studio?”. The bad news is that you need to put more effort in. The good news is that you can do this easily each day.
How can you streamline your productivity without cutting too much into your studio time?
Find out on today's episode of IAMN: I am Northbound!
Ready to take your music marketing seriously?
Join the IAMN Inner Circle and get acce...
2022-09-0214 minIAMN: I Am NorthboundIAMN #062: Marketing Music Through Paid AdvertisementsIn episode #62 of IAMN: I am Northbound, Jayson is back to show you a consulting call he did with a music artist. Some fantastic things were discussed about advertising music through paid advertisements in the current industry.
How should you use Meta Ads to market music today?
Find out on today's episode of IAMN: I am Northbound!
Ready to take your music marketing seriously?
Join the IAMN Inner Circle and get access to over 100+ hours of advanced music marketing content.
Get a free week here 👉 https://iamno...
2022-08-2622 min
Social Media Updates for Music Artists: Music Marketing that Actually Works#025-26: Meta Goes Twitch, TikTok Music, Pinterest Growth & More👾 Meta may launch a 'Twitch-like' platform called Super
🎁 LinkedIn marketing courses are free this month
🎵 TikTok's music trademark looks to go global
🎟 TikTok partners with Ticketmaster for in-app ticket purchases
👮♂️ Google sets new content guidelines for creators
📈 Pinterest reports 9% increase in Q2 & more...
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2022-08-1805 minSocial Media Updates for Music Artists: Music Marketing that Actually Works#024: YouTube Music Program, TikTok API Access, Meta Revenue Loss & MoreYouTube launches music program for creators, TikTok will provide access to two new APIs, Meta posts its first quarterly revenue decline & more.
Want to be the first to get these updates? Sign up to the mailing list. Every Monday & Thursday mornings you will wake up to the latest in social media and how you can utilise those changes to grow your audience.
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Contact me at jayson@listenpath.com or tag me on Instagram @jaysonjohnevans
2022-08-1104 minSocial Media Updates for Music Artists: Music Marketing that Actually Works#023: Snapchat Creator Fund, Meta Revenue Sharing, Instagram Backlash & MoreSnapchat launches creator fund for independent artists that will up to 100k per month, Meta introduces revenue sharing options for creatives.
Instagram retreats from two new features after backlash over recent changes & more.
Want to be the first to get these updates? Sign up to the mailing list. Every Monday & Thursday mornings you will wake up to the latest in social media and how you can utilise those changes to grow your audience.
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Contact me at jayson@listenpath.com or tag me on Instagram @jaysonjohnevans
2022-08-0804 minSocial Media Updates for Music Artists: Music Marketing that Actually Works#022: TikTok Is a Search Engine, New Instagram Maps, TikTok Stories in Inbox & MoreTikTok reports adults are using it as a search engine, Instagram Stories will be shown on local maps, TikTok will test Stories being shown in Inbox tab & more.
Want to be the first to get these updates? Sign up to the mailing list. Every Monday & Thursday mornings you will wake up to the latest in social media and how you can utilise those changes to grow your audience.
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Contact me at jayson@listenpath.com or tag me on Instagram @jaysonjohnevans
2022-08-0404 minSocial Media Updates for Music Artists: Music Marketing that Actually Works#021: TikTok Forces Captions, Instagram Shopping in DMs, Twitter Spaces Clips & MoreTikTok will let users use close captions regardless of creator choice, Instagram will let users buy easily buy products through DMs, Twitter Spaces will allow users to share audio clips on both iOS and Android & more.
Want to be the first to get these updates? Sign up to the mailing list. Every Monday & Thursday mornings you will wake up to the latest in social media and how you can utilise those changes to grow your audience.
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Contact me at jayson@listenpath.com or tag me on Instagram @j...
2022-08-0104 min
Social Media Updates for Music Artists: Music Marketing that Actually Works#020: Facebook Will Allow 5 Profiles, TikTok Replaces For You Page Usernames, Twitter Launches A:B Testing on Ad API & MoreFacebook will let users have up to five profiles. TikTok may replace ‘For You’ username with chosen screen name. Twitter launches A/B testing on it’s Ads API. Google confirms search index issues on the platform. You can now go live on Instagram from desktop. Twitter implements an ‘unmention’ feature. Netflix partners with Microsoft to launch ads on the platform.
Want to be the first to get these updates? Sign up to the mailing list. Every Monday & Thursday mornings you will wake up to the latest in social media and how you can utilise those changes to grow yo...
2022-07-2904 minSocial Media Updates for Music Artists: Music Marketing that Actually Works#019: TikTok 'Content Levels', Instagram Subscription Updates, Teens Spend 91 Minutes on TikTok & MoreTikTok launches ‘Content Levels’ to filter content. Instagram launches fantastic new updates to its subscription feature. Kids are spending 91 minutes on TikTok, but only 56 minutes on YouTube. Google Ads Performance Max campaigns get even more new features. Instagram launches creator marketplace, but only to invited creators. Twitter tests custom timelines. TikTok partners with NCsolutions to assist advertisers on the platform.
Want to be the first to get these updates? Sign up to the mailing list. Every Monday & Thursday mornings you will wake up to the latest in social media and how you can utilise those changes to grow...
2022-07-2604 minSocial Media Updates for Music Artists: Music Marketing that Actually Works#018: Instagram May Update 'Close Friends', TikTok May Restrict Livestreams, New YouTube Shorts Analytics & MoreA new leak shows Instagram may update ‘close friends’. TikTok may restrict live streams to viewers. YouTube improves Shorts analytics to help you grow on the platform.
Want to be the first to get these updates? Sign up to the mailing list. Every Monday & Thursday mornings you will wake up to the latest in social media and how you can utilise those changes to grow your audience.
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2022-07-2105 minSocial Media Updates for Music Artists: Music Marketing that Actually Works#017: TikTok 'Follow Me' Event, Instagram Reels Templates Updates, Twitter 'Co-Tweets' & MoreTikTok ‘Follow Me’ event will teach you the secrets to the platform.Instagram expands Reels templates. Twitter announces ‘CoTweets’ — a way for creators to collaborate & more.
Want to be the first to get these updates? Sign up to the mailing list. Every Monday & Thursday mornings you will wake up to the latest in social media and how you can utilise those changes to grow your audience.
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2022-07-1804 min
Social Media Updates for Music Artists: Music Marketing that Actually Works#016: Instagram Remove All Other Videos, Twitter 'Spaces' Updates, Facebook Groups Major Updates & MoreInstagram may remove videos, making Reels exclusive video content. Twitter will launch updates to ‘Spaces’. Facebook Groups will see major updates & more!
Want to be the first to get these updates? Sign up to the mailing list. Every Monday & Thursday mornings you will wake up to the latest in social media and how you can utilise those changes to grow your audience.
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2022-07-1404 minSocial Media Updates for Music Artists: Music Marketing that Actually Works#015: TikTok Shopping Feeds, US FCC Commissioner Wants to Ban TikTok, Facebook Creator Collaborations & MoreTikTok tests dedicated shopping feed in Indonesia. US FCC commissioner to request Google and Apple ban TikTok. Facebook will launch a new service to encourage creator collaborations & more!
Want to be the first to get these updates? Sign up to the mailing list. Every Monday morning you will wake up to the latest in social media and how you can utilise those changes to grow your audience.
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2022-07-1104 minSocial Media Updates for Music Artists: Music Marketing that Actually Works#014: Twitter Partners with Shopify, Reddit Promotes Reddit Talk, YouTube Gen Z Trends & Instagram New Age VerificationTwitter partners with Shopify to provide additional advertising options. Reddit will add new discovery features to 'Reddit Talk'. YouTube releases new report on culture and Gen Z trends. Instagram will implement new ways to verify age on the platform.
Want to be the first to get these updates? Sign up to the mailing list. Every Monday morning you will wake up to the latest in social media and how you can utilise those changes to grow your audience.
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2022-07-0706 minSocial Media Updates for Music Artists: Music Marketing that Actually Works#013: Meta Monetisation, GDPR Crackdown, TikTok Attribution Manager & Instagram NotesMeta will roll out new monetisation tools for Instagram and Facebook. Italy is the third EU country to come down hard on Google Analytics and GDPR breaches. TikTok will launch attribution manager for advertisers. Instagram will allow users to share temporary notes with close friends.
Want to be the first to get these updates? Sign up to the mailing list. Every Monday morning you will wake up to the latest in social media and how you can utilise those changes to grow your audience.
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2022-07-0405 minSocial Media Updates for Music Artists: Music Marketing that Actually Works#012: Spotify to Launch Audiobooks, TikTok DM Sharing, Twitter Custom Feeds & Meta 'Basic Ads'Spotify will soon launch audiobooks on the platform. TikTok is rumoured to release a feature that enables users to share comments in DMs. Twitter is rumoured to be working on option for custom feed algorithms for users. Meta is working on basic ads. Could this be a redemption for Facebook Ads?
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2022-06-2405 minSocial Media Updates for Music Artists: Music Marketing that Actually Works#011: TikTok Screen Reminders, Instagram Pins Posts, Sensitive Content Filter Extended & Twitter 'Quick Follow' for SpacesTikTok will implement a screen time reminder. Instagram will allow creators to pin posts to their page. Instagram will expand Sensitive Control to further content. This may impact your reach. Twitter will launch a ‘quick follow’ option for Twitter Spaces.
Want to be the first to get these updates? Sign up to the mailing list. Every Monday morning you will wake up to the latest in social media and how you can utilise those changes to grow your audience.
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2022-06-2105 minSocial Media Updates for Music Artists: Music Marketing that Actually Works#010: YouTube Shorts Ads Strategy, TikTok 'Trends Discovery', Twitter Keyword Notifications & Neil Patel Acquires Answer The PublicYouTube Shorts Ads are here, but users are not impressed. TikTok launches ‘Trends Discovery’. Twitter will implement a notification feature for desired search terms. Neil Patel acquires Answer The Public.
Want to be the first to get these updates? Sign up to the mailing list. Every Monday morning you will wake up to the latest in social media and how you can utilise those changes to grow your audience.
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2022-06-1705 minSocial Media Updates for Music Artists: Music Marketing that Actually Works#009: TikTok 'Clear Mode', Instagram Engagement Features, TikTok Paid Subscription Push & Twitter Community Feed DesignTikTok is testing a ‘clear mode’, designed to create a distraction-free experience. Instagram implements interactivity, templates and increased time limit to Reels. TikTok launches a paid subscription for a new comedy series. Twitter is implementing feed display changes to Twitter Communities.
Want to be the first to get these updates? Sign up to the mailing list. Every Monday morning you will wake up to the latest in social media and how you can utilise those changes to grow your audience.
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2022-06-1405 minSocial Media Updates for Music Artists: Music Marketing that Actually Works#008: Twitter Create, TikTok Subscriptions, New Video Features, YouTube Analytics Now Separates VideosTwitter rebrands its media website as ‘Twitter Create’ to help audience growth. TikTok launches live creator subscriptions. TikTok adds new editing features to make creating videos easier. A UI/UX update may be coming to the comments of YouTube. YouTube analytics now seperate data by video type.
Want to be the first to get these updates? Sign up to the mailing list. Every Monday morning you will wake up to the latest in social media and how you can utilise those changes to grow your audience.
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2022-06-1005 minSocial Media Updates for Music Artists: Music Marketing that Actually Works#007: Google Marketing Live 2022 Updates, TikTok Auto-Publishing, Lead Generation, Music Artist's Call Out Record LabelsGoogle held its Marketing Live 2022 Event — I'll tell you what you need to know. TikTok partners with social media management software companies so you can auto-publish content. TikTok will launch a lead generation tool for brands. Music artists on TikTok are calling out their record labels. Instagram rumoured to release ‘reaction videos’ and a new menu for the homepage.
Want to be the first to get these updates? Sign up to the mailing list. Every Monday morning you will wake up to the latest in social media and how you can utilise those changes to grow your audien...
2022-06-0706 minSocial Media Updates for Music Artists: Music Marketing that Actually Works#006: Instagram Limiting Stories, YouTube Most Played, Live-Shopping, Apple Podcast Monetisation, WhatApp Cloud APIInstagram will test new Stories layout that hides excessive posts. YouTube will add a ‘Most Replayed’ feature for identifying the most popular parts of videos. YouTube announces new features for live-shopping on the platform. Apple makes it easier for podcast creators to gain subscriptions. Meta opens up WhatsApp Cloud API to generate further interest in WhatsApp Marketing.
Want to be the first to get these updates? Sign up to the mailing list. Every Monday morning you will wake up to the latest in social media and how you can utilise those changes to grow your audience.
Si...
2022-06-0304 minSocial Media Updates for Music Artists: Music Marketing that Actually Works#005: TikTok Crediting Creators, Branded Mission, Instagram Brightens Logo, Super Follow Twitter Spaces, Google Video HealthTikTok will launch new tools to credit the creators behind trends. TikTok launches ‘Branded Mission’ — another tool to help creators and brands. Instagram have implemented a brighter logo. Twitter will implement feature for creators to build Spaces for Super Follows. Google launches a video health tool to provide clarity on monetisation.
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2022-05-3104 minSocial Media Updates for Music Artists: Music Marketing that Actually Works#004: Twitter Spaces, Notes, Bot Killers, Google Ads Formats, Instagram Story AvatarsTwitter will introduce a ‘start a space about this tweet’ feature — users will be able to start a space about a direct tweet. Twitter is testing Notes, an adaption of their previous ‘Articles’ feature. Twitter will introduce new policies to combat spam and duplicate tweets. Google tests new ad format with swipeable image carousels. Instagram expands Story avatars to additional countries in Europe and Asia.
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2022-05-2706 minSocial Media Updates for Music Artists: Music Marketing that Actually Works#003: TikTok Insights, Watch History, Surpassing YouTube, YouTube Green Screens, Gifting MembershipTikTok launches new insights tool designed to assist with target market and audience discovery. TikTok will update theirs watch history, allowing users to refer to their previously watched videos. TikTok looks to surpass YouTube this year in watch time in the US. YouTube Shorts are now green screen compatible. YouTube will test a membership gifting feature in a closed group.
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2022-05-2408 min
Social Media Updates for Music Artists: Music Marketing that Actually Works#002: Twitter Circles, Facebook Podcasts, Live Streaming on Pinterest, Twitter Copies TikTok & Google Favours Viral VideosFacebook shuts down their podcasts support. Pinterest launches a live-streaming app for creators. Twitter will launch ‘Twitter Circle’, which will allow users to add up to 150 people to a closed group to see tweets. Twitter tests a ‘TikTok-like’ display format in their explore tab. Google will show more viral videos in their Web Stories section of search.
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2022-05-2011 min
Social Media Updates for Music Artists: Music Marketing that Actually Works#001: TikTok Pulse, Friends & Marketing Guides, Twitter Circles, Instagram ImitationsTikTok launches ‘Pulse’ — to place brands in high-exposure spots and reward revenue with creators. TikTok ‘Friends’ tab to replace Discover tab. TikTok publishes new guide for collaborating with creators on ad campaigns. Instagram begins to test new ‘TikTok-like’ feed design. Meta creates monthly challenges for Reels monetisation.
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2022-05-1613 min