Shows
The Agency Profit PodcastHow to Sell Like You Don't Need the Work, With Liston WitherillQuick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:LinkedInAbout Liston Witherill…Liston Witherill is the founder of Serve Don’t Sell and creator of the Serve Don’t Sell Method. He works with expert service providers like designers, accoun...
2021-09-2222 min
EntreArchitect Podcast with Mark R. LePageEA388: Liston Witherill – Serve Don’t SellServe Don’t Sell
Liston Witherill is the founder of Serve Don’t Sell and creator of the Serve Don’t Sell Method. He works with expert service providers like designers, accountants, consultants, and coaches who are great at delivering their service but need help selling it. Liston is on a mission to change the way 100 million people sell so that buying services can feel as good as the day the world is vaccinated from COVID. He hopes you’ll join him on his mission.
Liston also hosts the Modern Sales podcast and regularly publishes articles...
2021-07-1349 min
THRIVE: Your Agency ResourceEp 92: The Serve Don't Sell Approach, with Liston WitherillOn this episode of THRIVE — sponsored by Workamajig — Kelly and Liston Witherill discuss how agency leaders can serve their prospective and existing clients with a diverse content mix that’s rooted in relevance and integrity. Liston and I cover these points and more:There are so many ways to amplify your visibility and add to the top of your funnelDiversifying your marketing with podcasts, networking, and paid advertisingIntegrity in sales and creating content is the keyBe sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader...
2021-03-1030 min
Business Problems Solved PodcastEthical Communication For Better Business - with Liston WitherillIn this week's show, Lee talks to self-professed "revenue strategy nerd" and sales legend, Liston Witherill, about the concept of ethical communication, and how to be a better and more intentional listener in order to create sales. KEY TAKEAWAYS The things that hold many businesses and their leaders back, are their inability to communicate clearly and directly, listening and asking great questions. Ethical communication is about understanding who we are talking to, and communicating clearly and with honourable intent. If we feel that ethical selling sounds better on paper, but that it will not help you t...
2021-03-0142 min
Modern Sales - B2B Selling Podcast141 - [Interview] Virtual Selling Research with Dave Shaby of RAIN GroupThe global pandemic has accelerated the change from selling in-person to remote selling. But it's nothing new. "Inside selling" means selling remotely, from a home or office, and has been around for decades. Yet a lot of us are struggling to adapt to the new reality of selling remotely because it feels so different. But is it? Dave Shaby, COO at RAIN Group, shares his recent research on the question of how both buyers and sellers are adapting to the new remote selling reality. Here are some links mentioned in the show:...
2021-02-0333 min
Sales Strategy & Enablement by Revenue.ioBuilding Better Sales Habits, with Liston WitherillListon Witherill is B2B sales consultant, trainer, and host of the Modern Sales podcast, on which I was honored to be a guest. In this episode Liston and I dig into the topic of building better sales habits using the science of habit formation. This whole topic of habits is a favorite of mine. Where many people see skills, I see habits. Habits practiced over and over can become skills. The ability to connect with another person on a human level? That’s a habit. Curiosity is a habit. Work on your curiosity habit and the skill of as...
2020-12-2955 min
Catalyst Sale PodcastSystems Thinking, Scientific Method and Ethics in Sales with Guest Liston Witherill - 232In this episode, Mike talks to Liston Witherill. Liston is the Author of Serve Don't Sell, the Chief of Sales Insights at Serve Don't Sell and is the host of The Modern Sales Podcast. Questions Answered: What is the connection between environmental science and sales? Why do sales folks struggle with systems thinking concepts? Do you believe people struggle with practice? Why is it important to discuss ethics in sales? What challenges our ethics when it comes to sales? How can we create better alignment between business and personal ethics? Key Takeaways: Environmental Science...
2020-12-2937 minFind My Catalyst PodcastSystems Thinking, Scientific Method and Ethics in Sales with Guest Liston Witherill - 232In this episode, Mike talks to Liston Witherill. Liston is the Author of Serve Don't Sell, the Chief of Sales Insights at Serve Don't Sell and is the host of The Modern Sales Podcast. Questions Answered: What is the connection between environmental science and sales? Why do sales folks struggle with systems thinking concepts? Do you believe people struggle with practice? Why is it important to discuss ethics in sales? What challenges our ethics when it comes to sales? How can we create better alignment between business and personal ethics? Key Takeaways: Environmental Science...
2020-12-2937 min
The Zack Arnold PodcastImprove Your Networking Skills By Serving First (Instead of Selling) | with Liston WitherillIf you work in the entertainment industry you might be living under the assumption if you get really good at what you do, jobs will just miraculously find you, and you can avoid the painful process of putting yourself out there and selling yourself. After all, selling is for businesses and salesmen.Well, guess what? If you are a freelancer in today’s gig economy, you are a business. Referrals may work for awhile, but what if you decide you want to do something different and transition to a new genre of work? Suddenly your curr...
2020-12-1559 min
Predictable Prospecting's PodcastEpisode 155: Serve Don't Sell - Liston WitherillWhat's the best way to sell services? How does selling services differ from selling products? How can you convince a prospect that a particular professional service is right for them? Today's guest is Liston Witherill, and his message is: serve, don't sell. Listen in to hear what Liston has to say about what "serve, don't sell" means, what the success path for selling services is, and the four steps that he recommends. Episode Highlights: Why Liston got into professional services The success path for selling services What "serve, don't sell" means Understanding that you're adding value D...
2020-11-1736 min
The Profitable Advisor PodcastServe Don’t Sell with Liston WitherillSometimes the best way to improve your business as a financial advisor is to speak with people outside of that arena. While there are plenty of nuances to your business, you’ll find there are many common themes between successful business regardless of what type of product they’re selling. That’s why we’re turning to Liston Witherill on this episode of the Profitable Advisor podcast. He’s the creator of Serve Don’t Sell, which is an online sales training and coaching platform aimed to assist professional and business development. He does that by taking the focus aw...
2020-11-0135 minModern Sales - B2B Selling Podcast136 - [Interview] The Formula For Cold Email Outreach with Kevin DorseyGet Kevin Dorsey's formula for cold email based on thousands of emails he's written and sent through his work as VP of Sales at PatientPop. You'll learn how Kevin turns bland outreach into responses and meetings, the amount of research and personalization you need in order to be successful at cold outreach, and whether it'll keep working in the future.Kevin on LinkedInWant the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/kevin-dorsey/---Get a daily sales insight s...
2020-07-3037 min
The Hot Mic @ Arch DevOpsListon Witherill - Serve, Don't SellWhat does "Serve, Don't Sell" mean? Liston Witherill shares about what true sales means. It's easy to think that sales has this really bad image, kinda sleazy, but real sales is absolutely not. It's less about the sale and more about the relationship. With the right relationship, a sale almost seems like a side effect! And great sales means having a service-first mindset, where the client's interests are above your own.
Find out more about Liston and his enterprise at the following places:
Website: servedontsell.com
Podcast: servedontsell.com/podcast
Newsletter: servedontsell.com/n...
2020-07-1723 minModern Sales - B2B Selling Podcast135 - [Interview] What Joke Writing Can Teach You About SalesEven though it may seem like a stretch, it's true: the process of writing jokes can teach you a lot about sales. It forced you to think about who you're talking to, what's important to them, and what their every day life is like. In this episode, you'll hear from Jon Selig, a standup comedian and sales trainer who helps sales teams write jokes that connect with their prospects. Jon Selig's websiteJon on LinkedInWant the full transcript? Visit the show notes page on our website:...
2020-07-1629 minModern Sales - B2B Selling Podcast134 - [Interview] Go For No With Andrea WaltzYou might be looking for a yes every time you have a new prospect, but what if that's the exact wrong approach? Instead of seeking out a yes, go for no. That's the advice from Andrea Waltz, author of the book Go For No, and she'll tell you how to fail your way to success.Andrea's Book, Go for NoWant the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/go-for-no-andrea-waltz---Get a d...
2020-07-0127 minModern Sales - B2B Selling Podcast133 - [Interview] The Truth About Emotional Sales and EmpathyYou have to be more empathetic and have more emotional intelligence to do well in sales. But what does that mean, and what specifically should you do to increase your empathy? David Priemer, author of Sell the Way You Buy and owner of Cerebral Selling, knows a thing or two about emotional intelligence and empathy. In this episode, we'll discuss why empathy is so important during the sale, and what you can do to increase yours.Connect with David:Cerebral SellingConnect with David on LinkedIn...
2020-06-2533 minModern Sales - B2B Selling Podcast132 - [Interview] 8 Steps to Winning Sales Presentations with Brian BurkhartSales presentations are the culmination of weeks, months, or even years of work. Getting them right is critical. Brian Burkhart, CEO of Square Planet, has a method of sales presentations that's a little unusual but uber effective. In this episode, you'll learn his 8-step process to winning sales presentations. Connect with Brian:SquarePlanetBrian's book, Stand for SomethingConnect with Brian on LinkedInWant the full transcript? Visit the show notes page on our website:https://servedontsell.com/brian-burkhart---
2020-06-1841 minModern Sales - B2B Selling Podcast131 - [Interview] Why Marketing Is Critical to Outbound SalesHow much marketing do you need to do in your outbound selling? The answer is more than none, but less than Coca-Cola. What's in between? Learn the right balance between sales and marketing from Tony Lenhart, Sales Drummer at Sales Empowerment Group. Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/tony-lenhart---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletterDon't miss a single ep...
2020-06-1133 minModern Sales - B2B Selling Podcast130 - [Interview] Radical Transparency In Negotiation with Todd CaponiWould you show your cards to the dealer during a game of blackjack? That's what Todd Caponi thinks you should do in your next sale, including your negotiation process. In this episode, you'll learn why it's best to expose your flaws openly, how it'll help you build trust, and how to use radical transparency throughout the sale.Connect with Todd:Todd Caponi's LinkedInTransparency Sales WebsiteWant the full transcript? Visit the show notes page on our website:https://servedontsell.com/todd-caponi---Get a...
2020-06-0438 min
The Why And The BuySelling Your Expertise with Liston WitherillMost salespeople and businesses focus on profitability by selling their time and not their expertise. Today's guest is turning that notion on its head, and stresses the positives of moving away from billable hours. Liston Witherill is a sales trainer, consultant and host of the Modern Sales podcast. He has a captivating conversation with Jeff and Christie about focusing on the things you do that bring the best results in the least time. Having a set price allows you to work with people that value you, and improves overall transparency. PLUS! Liston discusses the importance o...
2020-06-0331 minModern Sales - B2B Selling Podcast129 - [Interview] Value Planning For Better Sales Calls with Andy PaulValue planning should be done every time you interact with your prospects. It's the answer to the question: "what's in it for my prospects to talk to me?" And Andy Paul, of the Sales Enablement podcast and RingDNA, knows a thing or two about value planning for better sales calls. In this episode, he talks about how to improve your value planning during the discovery process and beyond. Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/andy-paul-ringdna---Get a da...
2020-05-2333 minModern Sales - B2B Selling Podcast128 - [Interview] How to Sell During the Crisis with Jake Dunlap of Skaled ConsultingShould you be selling during the crisis? If so, how? The answer to the first question is yes, and the answer to the second question is more complicated. The simple version starts with one word: segmentation. In this episode, Jake Dunlap talks about his approach to segmentation, the pieces you need in place to make it work, and areas where he's seeing the most success with his own business and his clients' businesses. Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/jake-dunlap...
2020-05-1434 minModern Sales - B2B Selling Podcast127 - [Interview] A Smarter Approach to Sales Hiring with Sales Recruiter Amy VolasHiring the right people is mission-critical for all companies, of all sizes, and in every stage. Get hiring right and you'll people on board who can help you build something great, while the wrong people can sink the whole ship. Amy Volas has a lot to say about sales recruiting and sales hiring, and we talk about her approach to finding great salespeople and sales leaders. Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/amy-volas-sales-recruiter---Get a daily sales in...
2020-05-0736 minModern Sales - B2B Selling Podcast126 - How to build authority in your marketBeing seen as an authority in your market can reverse the tables. Instead of you interrupting people with prospecting messages, they may actually start coming to you. Building authority is a long process, and one that's definitely worth it. In this episode, you'll learn the basics of building authority in your market. Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/build-authority---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights n...
2020-05-0525 minModern Sales - B2B Selling Podcast125 - [Interview] How to Set Next Steps at Every Meeting with Mark Fershteyn of RecappedSetting next steps is really the 80/20 of selling. To keep momentum in your deals, set next steps at the end of every meeting, every call, or any other interaction you have with prospects. In this episode, Mark Fershteyn, CEO of Recapped.io, talks about the process he uses to set next steps, and how you can start today. Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/recapped---Get a daily sales insight sent straight to your inbox:S...
2020-04-3029 minModern Sales - B2B Selling Podcast124 - Storytelling In Sales to Make Your Pitch StickStorytelling in sales is one of the most powerful skills available to you, especially if you sell something that represents hard change for your client. In this episode, you'll learn why stories are so powerful, what makes up a good story, and how to start using storytelling in your sales process today.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/storytelling-in-sales---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights n...
2020-04-2821 minModern Sales - B2B Selling Podcast123 - [Interview] How Professional Services Buyers Buy with Hinge Marketing's Lee FrederiksenHow is expertise bought, and how should you sell yours? Hinge Marketing asks this question over and over again, and they do research on how professional services buyers make purchasing decisions. In this episode, Liston interviews Lee Frederiksen to discuss what he's uncovered in his research that we can apply to consultative selling. Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/hinge-marketing-lee-frederiksen---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales i...
2020-04-2336 minModern Sales - B2B Selling Podcast122 - Sales Presentations: How to Make Them More Effective Based On How People LearnSales presentations are a critical piece of your sales process, but have you ever stopped to ask how effective yours are? We can turn to the science of learning and something called cognitive load theory for the answers. What you'll find is that your sales presentations could be improved. In this episode, you'll find out how. Mentioned in this show:Guy Kawasaki's 10/20/30 rulePreziCognitive loadWant the full transcript? Visit the show notes page on our website:https://servedontsell.com/mo...
2020-04-2124 minModern Sales - B2B Selling Podcast121 - [Interview] The Truth About Motivation with Justin WelshCan you motivate your team to reach new levels of performance, or are differences in motivation just genetic? Justin Welsh, former VP of Sales at PatientPop, talks about his approach to motivation, and what you can (and can't) do to keep your team motivated. Justin also reveals his formula for selling anything - one based on copywriting! - and discusses the differences between selling products and services.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/justin-welsh---Get a daily s...
2020-04-1638 minModern Sales - B2B Selling Podcast120 - Sales Motivation Principles That Actually WorkThe good times are easy. But how do you maintain motivation when things aren't going so well? In this episode, you'll learn the science behind motivation, how to increase your sales motivation and your team's, and what not to do, too. Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/sales-motivation---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Su...
2020-04-1422 minModern Sales - B2B Selling Podcast119 - [Interview] Outbound Prospecting In a Crisis with Jason Bay of Blissful ProspectingHow do you prospect during a global pandemic? Well, think about what's going on with your prospect. That's exactly what you should do in a pandemic, and it's exactly what you should do when we're not in a pandemic. Jason Bay, a prospecting expert, gives his advice about how to prospect and lead with empathy. It's not just a way to feel better about how you do business - it's much more effective, too. Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/interview-outbound-prospecting-in-a-crisis-with-jason-bay-of-blissful-prospecting...
2020-04-0924 minModern Sales - B2B Selling Podcast118 - Remote Selling: The Sales Process for Selling RemotelySelling remotely means a slightly different approach to your sales process, and you'll have to make adjustments accordingly. Attempting to directly transfer your sales process from in-person to online won't work. In this episode, you'll learn some of the nuance that goes along with selling remotely, and how to update your sales process accordingly. For more information on remote selling and a complete list of links mentioned in this podcast, visit this remote selling article on our website. Want the full transcript? Visit the show notes page on our web...
2020-04-0719 minModern Sales - B2B Selling Podcast117 - Remote Selling: Video Selling and Building Trust OnlineWhether you're new to remote selling or you've been doing it for years, you know that building trust is a critical part of the process. In this episode, you'll learn how use video selling to build trust during your remote selling process, along with some other ideas about how to use video in your remote sales process.For more information on remote selling and a complete list of links mentioned in this podcast, visit this remote selling article on our website. Want the full transcript? Visit the show notes p...
2020-04-0125 minModern Sales - B2B Selling Podcast116 - Remote Selling: Making the Fast Transition From In-Person to Online SellingWe're all in a time of great upheaval, and one of the biggest changes is being stuck inside. If you're new to remote selling, there's a lot to learn. In this episode, I'll cover the basics of what you need to know. For more information on remote selling and a complete list of links mentioned in this podcast, visit this remote selling article on our website. Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/remote-selling-podcast---...
2020-03-2622 minModern Sales - B2B Selling Podcast(Rebroadcast) 081 - Sales Training, Part 4: Value Based Selling Done RightRelying on pricing and features to sell your services? There's a smarter way to go.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/value-based-selling-done-right-rebroadcast---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leaving a rating and revi...
2020-03-2025 minModern Sales - B2B Selling Podcast(Rebroadcast) 079 - Sales Training, Part 2: Finding the PainNo pain, no change. In order for your buyer to be ready to make a purchase with you, they have to be in some kind of pain right now. That could be caused by a gap in their capabilities, by them losing money, missing opportunities, or losing out to the competition. Whatever it is, they'd better have some pain. Here's how to find it. Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/finding-pain-rebroadcast---Get a daily sales insight sent st...
2020-03-1124 minModern Sales - B2B Selling Podcast115 - Sales AI: Tools You Can Use It Right NowThe promise of AI may be somewhere off in the future, but machine learning and data science can help you sell more today. Learn the main ways it’s being used, by whom, and how you can have little robots helping you sell more right now. Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/sales-ai-tools---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletterDon...
2020-03-0429 minModern Sales - B2B Selling Podcast114 - Sales AI: Will AI tools take over sales jobs?Artificial intelligence has a lot of promise, but how far it will go is up for debate. We take a look at sales AI and the potential impact it will have on jobs now and in the future. McKinsey Jobs ReportLinkedIn’s Emerging Jobs ReportWant the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/sales-ai-tools-jobs---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insi...
2020-02-2622 minModern Sales - B2B Selling Podcast113 - Sales AI: Is the revolution coming?The sales AI revolution is...here? Is it? What do we even mean when we say artificial intelligence in sales? In the first episode of the sales AI series, we’ll cover what artificial intelligence is...and what it’s not. Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/sales-ai-what-is-it---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletterDon't miss a single episode:Subs...
2020-02-2019 minModern Sales - B2B Selling Podcast112 - Pain Points: Do buyers respond more to pain or gain?Is it better to focus on your prospect’s pain points, or what they stand to gain? In this episode, we’ll dive into the science of how buyers make decisions and which messages are more likely to move them to action. The results might surprise you...Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/pain-points---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletterDon...
2020-02-1221 minModern Sales - B2B Selling Podcast111 - Personality Test: Can They Help You Sell?Personality tests are a multi-billion-dollar industry because they promise to teach us more about ourselves and others - but do they work, and in what situations? In this episode, we’ll uncover the accuracy and usefulness of personality tests so you know how they can (and can’t) be helpful. Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/personality-tests-sales---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter...
2020-02-0422 minModern Sales - B2B Selling Podcast110 - Using Cold Email Email to Get Podcast AdvertisersThe time has finally come to monetize Modern Sales, and how else would it be done but without sales? In this episode, you’ll learn the strategies and tactics used to bring in the first advertisers to the podcast, and the work that still needs to be done.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/cold-email-campaign-structure ---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter...
2020-01-2933 minModern Sales - B2B Selling Podcast109 - Selling Services v. Products: What's the Difference?Selling services is quite different from selling products. Namely, it’s much more difficult! The differences come down to three main factors: definition, trust, and risk. The more you can address these factors, the more you’ll accelerate your services sales process.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/selling-services-vs-products---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletterDon't miss a single episode:Subscribe on S...
2020-01-2122 min
All Things TelesalesEP 06 - Liston Witherill - Building Trust on the PhoneListon Witherill is a sales trainer and consultant with a top-shelf podcast, "Modern Sales," on this episode, Jake & Liston discuss, "Building Trust on the Phone," With Liston's tips:Be disarming right off the bat Get their attention, pique their interest Empathize, be honest, compassionate Use video when you can Tell the truth even when it doesn’t directly benefit youPut your prospect in control:Don’t just talk at your prospect but engage with your prospect Rapport Building Find a common ground Talk about the Agenda Contents of the meetingSummarize what I learned And the next s...
2020-01-2036 minModern Sales - B2B Selling Podcast108 - [Interview] Buyer Isights: How Trust Is Built with Deep MahajanTrust is a critical element of every sale, especially when the stakes are high. Deep Mahajan, Senior Director and Head of People Development and Culture at Nutanix, discusses her buying process and how she comes to trust her vendors. Connect with Deep on LinkedInGet Liston’s daily newsletterWant the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/buyer-insights-deep-mahajan ---Get a daily sales insight sent straight to your inbox:Subscribe to the...
2020-01-1531 minModern Sales - B2B Selling Podcast107 - [Interview] Buyer Isights: Finding the Gaps with Bill BallFinding the gaps within an organization provides opportunity. It’s those gaps that enable a sale to take place - just ask Bill Ball. In this Buyer Insights episode, Bill shares what it takes to sell into his own organization, and has a surprising request for all sellers. Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/buyer-insights-bill-ball ---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don...
2020-01-0833 minModern Sales - B2B Selling Podcast106 - [Interview] Buyer Isights: How Enterprise Clients Buy with Ariel Yoffie (Former IBM)In order to know how to sell, we first must understand how buyers buy. And if you’re selling into Fortune 100 companies, you’ll definitely want to hear former IBM employee Ariel Yoffie’s in-depth, step-by-step process for evaluating vendors. Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/how-enterprise-clients-buy ---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on Spotit...
2020-01-0136 minModern Sales - B2B Selling Podcast105 - Sales Meetings, Part 4: How to End and Follow Up On MeetingsHow you end and follow-up from a sales meeting will be the ultimate determinants of your success. In today’s episode, we’ll go over how to follow through on meetings so you’re set up for success, the importance of repetition, and a template you can use to close every meeting.Often we’re so focused on the goal of setting up a meeting that we overlook how to end a meeting. But in sales, I can assure you, the money is in the follow-up. How you end and follow-up from a meeting will be the ultimate...
2019-12-2420 minModern Sales - B2B Selling Podcast104 - Sales Meetings, Part 3: Running a Successful MeetingNo amount of planning can make up for a poorly run meeting. In this episode, I share the science behind setting the tone, action steps for running a great meeting, and advice on dealing with adversity when it comes. Running a great meeting isn’t easy. People come to meetings with other priorities on their minds -- a looming deadline, a sick pet at home, etc. It’s your job to manage people’s behaviors and moods, make your objectives clear, and keep everyone engaged. Having a plan before a meeting is important, but it can’t sub...
2019-12-1721 minModern Sales - B2B Selling Podcast103 - Sales Meetings, Part 2: How to Plan For a Great MeetingWant your meetings to be successful? Then you’ll have to take the right steps before the meeting in order to set yourself - and your client - up for success. In this episode, you’ll learn how to plan every meeting so it’s a smashing success.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/sales-meetings-before ---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't...
2019-12-1124 minModern Sales - B2B Selling Podcast102 - Sales Meetings, Part 1: Why Bad Meetings Are Killing Your NumbersSales meetings are one of the most important, highest leverage things we do. Yet so many meetings are just...bad. In this series, we’ll cover why meetings are so bad, and how to turn them around asap.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/sales-meetings ---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on A...
2019-12-0424 minModern Sales - B2B Selling Podcast101 - Sellers Become Marketers, Part 6: Automating Like a MarketerAre you managing more and more prospects with longer sales cycles? Then there’s absolutely no way you can keep current on everything you need to do without the help of software and some automation. In this episode, we’ll cover the sales automation you need to accelerate your efforts and deliver a better client experience.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/sales-automation ---Get a daily sales insight sent straight to your inbox:Subscribe to the d...
2019-11-2726 minModern Sales - B2B Selling Podcast100 - Sellers Become Marketers, Part 5: How Content Is Shared Inside CompaniesEven if you have the most interesting and useful content in the world, it doesn’t matter if no one sees it. Knowing how that content spreads within companies and across networks can mean the difference between huge reach and obscurity.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/how-content-is-shared ---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subs...
2019-11-2030 minModern Sales - B2B Selling Podcast099 - Sellers Become Marketers, Part 4: Content Marketing For Sales TeamsWhy did you make the last purchase you made? Because you believed it would help you. Why did you believe that? Information. And usually that information comes from content. Learn the new content marketing imperative, and how sales teams can use it.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/content-marketing-for-sales-teams ---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:...
2019-11-1321 minModern Sales - B2B Selling Podcast098 - Sellers Become Marketers, Part 3: Why Different Is Better Than BestWant to stand out and be noticed when you sell? You have to be different. And the truth is that different is more important than being the best. Learn why, and what you can do to stand out with product and service differentiation.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/product-differentiation ---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single ep...
2019-11-0620 minModern Sales - B2B Selling Podcast097 - Sellers Become Marketers, Part 2: Being a Mind Reader With Sales CopyDeveloping your mind-reading skills will help you better serve your clients, period. We’ll take a look at how sales copy is developed, the lessons you can apply to improve your sales process and bottom line results.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/sales-copy ---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Appl...
2019-10-3023 min
3 Marketers Walk Into A Podcast079: How To Market Your Podcast With Paid Advertising [Liston Witherill]We had the pleasure of having Liston Witherill on our show this week to find out all about using paid advertising to promote your podcast.
He explains how to assess your goals first in order to understand what you're trying to achieve, who your audience is, and what you want to accomplish by having the increased listenership.
2019-10-2800 minModern Sales - B2B Selling Podcast096 - Sellers Become Marketers, Part 1: The Seismic Shift In SalesSales is going through a seismic shift, and there are two core skill sets you need to stay relevant: consultation, and marketing. Learn why the change is occurring, and the core marketing skills you need to remain ahead of the curve.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/sales-skills-from-marketers ---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Su...
2019-10-2323 minModern Sales - B2B Selling Podcast095 - Sales Questions, Part 6: Why Is Now the Right Time?How likely is your opportunity to close? Timing is a big factor that'll determine the likelihood of success, reveal your clients' drive to change, and help you forecast a more accurate close date.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/sales-questions-right-time---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts ...
2019-10-1618 minModern Sales - B2B Selling Podcast094 - Sales Questions, Part 5: Who Else Is This Affecting?Whatever’s going on with your client that’s causing them pain, it’s causing other people pain too. You can uncover and leverage that collective hardship by asking this one question.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/sales-questions-who---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like wha...
2019-10-0920 minModern Sales - B2B Selling Podcast093 - Sales Questions, Part 4: What Have You Done to Fix It?The more your client has tried unsuccessfully to fix their problems, the more pain they’ll be in. But have they tried enough yet? Learn how to find out in this episode.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/sales-questions-fix ---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like...
2019-10-0223 min
It's Time to Sell Podcast: Strategies for 21st Century SellingThe Basics of Sales are the Most Important Principles (with Liston Witherill) | Ep. 140Liston Witherill is a sales trainer and consultant who helps client services professionals sell more services to big companies. Liston and his company, Serve Don’t Sell, provide remote and onsite training to teams who want to serve their clients more effectively while selling more, and doing it ethically.
2019-09-2518 minModern Sales - B2B Selling Podcast092 - Sales Questions, Part 3: When Did You Notice the Problem?When your client notices they have a problem can be just as important as understanding what that problem is. You’ll learn how to find out in this episode.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/salesquestions-when-did-you-notice-this-was-a-problem ---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard...
2019-09-2520 minModern Sales - B2B Selling Podcast091 - Sales Questions, Part 2: How Long Has This Been Happening?In Part 2 of the #SalesQuestions, we'll find out why it's so important to learn how long your client has been experiencing their pain, and what that can tell you.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/salesquestions-how-long-has-this-been-happening ---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you hea...
2019-09-1818 minModern Sales - B2B Selling Podcast090 - Sales Questions, Part 1: What's Going On?Miscommunication is when two people have a conversation but come out with different understanding. This is the first episode for the #SalesQuestions Series in Modern Sales. "What's going on?", a simple question everyone can use to avoid miscommunication.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/salesquestions-whats-going-on---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe o...
2019-09-1121 minModern Sales - B2B Selling Podcast089 - Personal Branding, Part 3: AdvancedIn today’s episode, I’ll talk about how you can influence people too and do it at scale by building a personal brand. I’ll tell you why it opens the best kinds of opportunities. What it means to get advanced with your personal branding efforts and the steps you can take to start building today.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/building-a-personal-brand-part-3---Get a daily sales insight sent straight to your inbox:Subscribe to the...
2019-09-0427 minModern Sales - B2B Selling Podcast088 - Personal Branding, Part 2: IntermediateThe idea of “personal branding” is unusual to most people. In this episode, we’ll step it up from the basics to some intermediate steps you can take to build your personal brand.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/building-a-personal-brand-part-2---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like w...
2019-08-2825 minModern Sales - B2B Selling Podcast087 - Personal Branding, Part 1: The BasicsThe idea of “personal branding” is unusual to most people. In this episode, learn about the basics of personal branding and how you can get started.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/building-a-personal-brand-part-1 ---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us...
2019-08-2120 minModern Sales - B2B Selling Podcast086 - Sales Training, Part 9: How to Make Sales Training StickGet exercises and ideas for making sales training stick for you and your team.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/how-to-make-sales-training-stick ---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leaving a rating and review on...
2019-08-1424 minModern Sales - B2B Selling Podcast085 - Sales Training, Part 8: NegotiationIn this episode of the SDS training series, we'll talk specifically about negotiating price.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/negotiating-price-dont-negotiate-price---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leaving a rating and review on...
2019-08-0720 minModern Sales - B2B Selling Podcast084 - Sales Training, Part 7: Addressing Objections and Talking MoneyLearn how to talk about money and objections, including how to address the most predictable ones.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/addressing-objections---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leaving a rating an...
2019-07-3129 minModern Sales - B2B Selling Podcast083 - Sales Training, Part 6: Account Planning For Complex SalesAccount plans bring together critical information about your customer, your competitors and your sales strategy to nurture existing business in a simple document to ensure each customer is set up for success.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/sales-account-planning---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Li...
2019-07-2420 minModern Sales - B2B Selling Podcast082 - Sales Training, Part 5: Sales Proposals and Sales PresentationsA sales proposal lets you pitch a product or service to land new or repeat business – an ideal way of closing deals.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/creating-winning-sales-proposals-and-sales-presentations---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word...
2019-07-1723 minModern Sales - B2B Selling Podcast081 - Sales Training, Part 4: Value Based Selling Done RightRelying on pricing and features to sell your services? There's a smarter way to go.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/value-based-selling-done-right---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leaving a rating and re...
2019-07-1020 minModern Sales - B2B Selling Podcast080 - Sales Training, Part 3: Establishing Gaols With Your ClientAs a consultant, it’s important to set well-defined and measurable goals for your clients.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/establishing-goals-with-your-client ---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leaving a rating and revie...
2019-07-0319 minModern Sales - B2B Selling Podcast079 - Sales Training, Part 2: Finding the Pain, and How Deep It IsHow to find your clients pain to motivate them to take action and buy from you.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/finding-the-pain-and-how-deep-it-is---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leaving a rating an...
2019-06-2623 minModern Sales - B2B Selling Podcast078 - Sales Training, Part 1: The Serve Don't Sell MethodIf your team is operating without a sales process, you need to do something about it—right now.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/the-sales-process-you-need-to-win-big-clients ---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leaving a rat...
2019-06-1919 minModern Sales - B2B Selling Podcast077 - 9 Ways to Lose Your Client's TrustWant to lose your client's trust? Just do any of these 9 things...or don't, if you want to keep their trust.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/how-to-lose-trust-with-clients ---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out...
2019-06-1224 minModern Sales - B2B Selling Podcast076 - How to Gain Trust In SalesMaking trust your number one value isn’t just the right thing to do; it’s also good business.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/gain-trust-in-sales---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leavin...
2019-06-0526 min
Unleashed - How to Thrive as an Independent Professional179. Liston Witherill is a sales coach to consultantsOur guest today is Liston Witherill, a sales coach and trainer who helps non-sales people sell more client services by staying curious and providing more help to their clients. Liston has a set of great resources available to download on his website, just go to liston.io and click on the Resources tab, where you'll find sales email templates, a CRM spreadsheet, a sales call checklist, a list of 32 ideas for lead generation, and more. If you are looking to hire an independent consultant, or if you would like to join the global community of i...
2019-06-0247 minModern Sales - B2B Selling Podcast075 - [Interview] Outbound Sales and Cold Email with Kevin Warner of LeadiumLet’s talk about how to sell yourself , and how inbound plays a role in this process.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/using-outbound-while-still-being-human-with-kevin-warner-of-leadium---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leaving a rati...
2019-05-2936 min
Schmidt ListSelling Change with Liston Witherill - Ep 74Liston Witherill joins us to talk about how to promote your ideas and how to build more empathy with your sales team. https://liston.io/ Get full access to Schmidt Stack at kurtschmidt.substack.com/subscribe
2019-05-1449 min
Schmidt List - Business InsightsSelling Change with Liston Witherill - Ep 74Liston Witherill joins us to talk about how to promote your ideas and how to build more empathy with your sales team. https://liston.io/Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-business-insights--2664825/support.
2019-05-1449 min
CredoCast Marketing Consultants and Agencies | CredoServe Don’t Sell with Liston Witherillhttps://getcredo.com/wp-content/uploads/2019/03/Serve-Dont-Sell-Sales-Advice-with-Liston-Witherill.mp3
Psychological triggers. Discovery calls. Pain points. Active listening and getting internal stakeholders to be your internal influencers and sales champions when selling enterprise deals.
Hopefully you’re intrigued by this stuff, because if you’re a marketing service business owner (whether independent or with employees) your business will live and die based on how good your sales process.
Lucky for you, I brought on one of the best at teaching service business owners onto the Credo podcast, and today here is that episode.
His name...
2019-03-2100 minCredoCast Marketing Consultants and Agencies | CredoServe Don’t Sell with Liston WitherillPsychological triggers. Discovery calls. Pain points. Active listening and getting internal stakeholders to be your internal influencers and sales champions when selling enterprise deals. Hopefully...
The post Serve Don’t Sell with Liston Witherill appeared first on Credo.
2019-03-2142 min
SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring IdeasCL213: How To Sell Your Work Using 'Serve, Don't Sell' - Interview with Liston WitherillListon Witherill is an author, speaker, and advisor to agencies and consulting firms ready to move beyond the referral. Liston’s work is based on cutting edge psychology, behavioral economics, and his own sales experience. His mantra is “Serve, Don’t Sell,” and he believes selling should be an ethical, win-win arrangement 100% of the time. Prior to creating his training business, Liston was the owner of a boutique marketing firm, and ran business development and marketing for a $12M consulting firm. He podcasts 3x a week, and runs 3 times a week, and lives with his beautiful wife, cat, and dog in P...
2019-03-0537 min
SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring IdeasCL213: How To Sell Your Work Using ‘Serve, Don’t Sell’ – Interview with Liston Witherill
Liston Witherill is an author, speaker, and advisor to agencies and consulting firms ready to move beyond the referral. Liston's work is based on cutting edge psychology, behavioral economics, and his own sales experience. His mantra is “Serve, Don’t Sell,” and he believes selling should be an ethical, win-win arrangement 100% of the time. Prior to creating his training business, Liston was the owner of a boutique marketing firm, and ran business development and marketing for a $12M consulting firm. He podcasts 3x a week, and runs 3 times a week, and lives with his beautiful wife, cat, and dog in Portla...
2019-03-0537 min
The Startup Sessions with Michael KnouseEpisode 192: How To Enjoy Sales, Even If You Think You Hate Selling, with Liston Witherill“One of the ways you can build trust and credibility in the sales process is to show empathy.”
In this episode, Liston Witherill and I are discussing one of the least understood and maybe most important qualities for having a thriving service business. We’re going to discuss scaling beyond referrals and why selling should be an ethical and a win-win situation for all parties, 100% of the time.
How can you serve, not sell, and grow your business into a thriving and profitable venture? In this episode you’ll find out how.
High...
2019-01-2357 min
Risk Free Funnel#4 How to Sell Your Expertise With Confidence | Liston WitherillListon Witherill shares his fresh approach to sales: 'Serve, don't sell'. In this show we look at how consultants, coaches and therapists can earn authority, build trust and land great clients.
Guest Bio:
Liston is a sales coach and trainer who works with consultants to help them sell their expertise with confidence. He's also a Keynote Speaker & Podcast Host.
Quotes:
“What are the conditions that come up before that person knows exactly what their problem is, and how can I help them clarify it?”
“How does someone go from first having some awareness that there’s something that needs to change i...
2018-10-0916 min
Modern Sales - B2B Selling Podcast005 - [Interview] Selling and Human Behavior - Margo Aaron Interviews Liston WitherillWant to know more about me than you already do? You're in luck! Margo Aaron interviews me about my journey and how a rap career and building computers as a 12 year contributed to the Liston you know and love.Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/margo-aaron-interviews-me---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on Sp...
2018-07-1136 min
Modern Sales - B2B Selling Podcast001 - Welcome to Modern SalesWelcome to The Liston.io Show! I want to help you build a better consulting business. Hang out here to learn about marketing, selling, and improving your consulting expertise and building your team, if you have one (or want one).Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/welcome-to-the-podcast---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe o...
2018-06-2908 min
Forecast · The Marketing Podcast for Consultants and Professional Service FirmsSelling is a Behaviour, Not an Identity with Liston WitherillHate the idea of coming across as some kind of sleazy salesperson? Liston Witherill has some good news for you. You don’t need to be the stereotypical salesperson that you’ve seen in movies and read about in books. But you do have to sell. In this interview, Liston and I talk about the mindset that […]
2018-06-0734 min
Ditching HourlyServing vs Selling with guest Liston WitherillIf you hate selling, you're probably doing it wrong.
Guest Liston Witherill joins me to change your mind forever about what it means to sell as a consultant.
Talking Points
Where did the negative feelings about marketing and sales come from?
How can you sell without selling?
What you can do to relax in the sales process
Why persuasion has no place in the sales process
The importance of listening in the sales process
How to have your products and services sell themselves
What activities are okay to give away for free...
2018-05-0934 min
Experts On The Wire (An SEO Podcast!)067: Proven Conversion Boosting Copy Tips & The Art Of Email Outreach w/Liston WitherillI love going to the VW dealer. Not because I enjoy overly priced car maintenance, but because I get to read all the classic VW ads they have framed up on the walls. They prove that words can make the difference between getting a result – or not. On this episode, you’re going to learn how Liston uses words – […]
The post 067: Proven Conversion Boosting Copy Tips & The Art Of Email Outreach w/Liston Witherill appeared first on Evolving SEO.
2017-05-161h 05
UI Breakfast: UI/UX Design and Product StrategyEpisode 58: One Day of User Research with Liston WitherillHow about getting out of your comfort zone? Just one day of research can bring you amazing insights. Our guest today is Liston Witherill, marketer and CEO of Good Funnel. You'll learn how to perform the most effective research activities: customer interviews, passive research, analytics, and competitor analysis.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Good Funnel — Liston's company
GetApp, Capterra, G2 Crowd — places to find software reviews
STOR Analysis Template by Good Funnel
Google Anal...
2017-04-2041 min
ClickFunnels RadioListon Witherill, How "STOR Analysis" Will Improve Your Copy and ConversionsListon Witherill is a digital marketer who specializes in helping tech and info business understand their customers to sell more by improving conversions through copy, persuasion, pricing, positioning and automation. Liston reveals his STOR analysis on exactly what he does to help his clients write better copy and craft the messaging to gain the greatest conversions.
2017-02-0925 min
The Art of Online BusinessHow to Boost Conversions & Improve Your Marketing with Liston WitherillI know it tends to be a lot of fun to focus on the strategies and results in online marketing… Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help You know...The 6-figure funnel strategies…Using paid traffic for 7-figure launches…The “click-worthy” stuff, if you will. But deep down, I know (and I hope you know!) none of that stuff matters unless you’re able to communicate your value in a way the connects with your target a...
2016-12-2138 min
Double Your Freelancing PodcastEpisode 43: Liston Witherill on Reading Your Clients' MindsToday’s guest is Liston Witherill. Today we got the opportunity to talk about getting into the heads of your clients. It’s important to understand your client’s mindset, the worldview of the people you work for and their values, problems and needs. It’s what separates you and allows you to position yourself as an expert consultant and reliably solve the problems of your clients.
Liston’s company is called Goodfunnel. The company focuses on copywriting, and three things in particular - customer research, creating landing pages and putting together email sequences.
On today’s episode we...
2015-12-0742 min
The Unofficial Shopify PodcastListon Witherill: Research & Copywriting Secrets for Massively Boosting ConversionsHave you wondered why your store doesn’t get more conversions?
There are two types of businesses: 1) the kind that intimately understand their customers, and 2) the kind that shoot aimlessly and occasionally hit the target. Both types of businesses may succeed for a while, but let’s face it: the second type of business isn’t sustainable.
You know that talking to your customers is the the only way to know them, but it’s one of those things that slips to the bottom of your to-do list. That’s okay.
In this episode we...
2015-08-3127 minCPP 019: Liston Witherill: The Role of Copywriting in PositioningIn this episode Liston Witherill talks about the role that specificity plays in getting your message across to prospects and clients. Liston is a professional copywriter who helps technology companies get more leads and conversions.
2015-08-0744 min