Shows
We Live It | LiveAg's Livestock Marketing PodcastFrom Accounting to Cattle: Building 3E Cattle Company with Tabor EllisTabor Ellis’s first 25 stocker heifers made money. The next several taught him why a good mentor matters, and why hard work alone isn’t enough.In this episode of We Live It, Ty deCordova sits down with Tabor Ellis of 3E Cattle Company and Darrell Stokes of Elite Livestock Marketing Group at the Elite headquarters in Hope Hull, Alabama, ahead of the LiveAg video auction.Tabor shares how a childhood around cattle, poultry, and his family’s pecan business led to a career in accounting and insurance before he returned to agriculture. He explains why th...
2026-10-2224 minWe Live It | LiveAg's Livestock Marketing PodcastBuilding Better Cattle & Repeat Buyers with Dan Wendland & Bill LipscombGood cattle bring buyers to the sale. Consistent performance brings them back. At Autauga Farming Company in Autaugaville, Alabama, generations of records and improvement have earned both repeat customers and national recognition.In this episode of We Live It, Ty deCordova and guest co-host Jerry Etheredge of Elite Livestock Marketing Group sit down with Dan Wendland and Bill Lipscomb at Elite headquarters in Hope Hull, Alabama, ahead of the LiveAg video auction. Dan is Autauga’s livestock and forage manager; Bill spent more than four decades managing the farm.They trace the Producers Feeder Calf Sa...
2026-10-1519 min
American Cattlemen PodcastHeartBrand Cattle Prepares for Family Matters Registered Akaushi Female SaleHeartBrand Cattle will offer registered Akaushi genetics from its long-established Texas program during the Family Matters Online Sales Event Vol. V, Monday, October 5, at 6:00 PM Central.
The sale features 39 lots selling as 42 head, including A.I.-bred females, pasture-exposed bred females, cow-calf pairs, and open heifers. The offering represents multiple generations of selection within the HeartBrand program and gives buyers an opportunity to select females at several different stages of production.
HeartBrand's story extends beyond producing seedstock. The Beeman family's program connects HeartBrand Cattle with HeartBrand Beef, giving the operation a direct connection between the g...
2026-09-2518 min
We Live It | LiveAg's Livestock Marketing PodcastThe Gut Health Secret Behind Healthier Calves with Dr. Chris CassadyNutrition might be the one variable in a cattle operation a producer can actually control — and according to Dr. Chris Cassady, it's also one of the most overlooked drivers of value on sale day.In this episode of We Live It, Ty deCordova and Casey Mabry sit down with Dr. Chris Cassady, Director of Technical Services at BioZyme, to break down exactly how the company's nutrition programs translate into healthier, more marketable cattle. Chris shares his path from growing up on a diversified Illinois grain and cattle farm through Texas A&M, a master's and PhD at th...
2026-09-1726 min
American Cattlemen PodcastLinz Heritage Angus 10th Annual Production SaleIn this episode of Genetics & the Gavel, powered by American Cattlemen Media, host Aaron McKinney visits with Ben Weis, ranch manager at Linz Heritage Angus in Byars, Oklahoma. Ben previews the Linz Heritage Angus 10th Annual Production Sale, scheduled for September 18, 2026, at noon Central Time.
This year's offering marks an important milestone as Linz Heritage Angus adds an annual fall bull sale to complement its female sale. The offering features 40 age-advantaged, 18-month-old Angus bulls and 45 elite females selected for their genetic strength, proven pedigrees, structural quality and real-world performance. Raised primarily on grass with minimal concentrates, these b...
2026-09-1125 min
We Live It | LiveAg's Livestock Marketing PodcastLimousin & LimFlex Genetics Explained with NALF's Mark AndersonIn this episode of We Live It, Ty deCordova and Wade Leist sit down with Mark Anderson, Executive Director of the North American Limousin Foundation (NALF), live at the Buffalo Bill Center of the West in Cody, Wyoming. Mark's path to NALF ran through a cow-calf operation, a degree from Colorado State, six years at CattleFax learning risk management and market analysis, and 23 years managing feedyards — giving him a rare, full-circle view of how the cattle industry has changed from live sales to grid marketing and beyond.The conversation digs into what LimFlex actually delivers: better feed co...
2026-08-2720 min
We Live It | LiveAg's Livestock Marketing PodcastWorld Champion Auctioneer Jace Thompson on Carrying the Family TorchIn this episode of We Live It, Ty deCordova and Wade Leist sit down with Jace Thompson, the reigning World Champion Livestock Market Auctioneer, live at the Buffalo Bill Center of the West in Cody, Wyoming. Jace traces his family's three-generation cattle marketing legacy — starting with grandfather Warren Thompson, who built a sale barn legacy in Riverton, Wyoming, from nothing, through his father's 2009 World Championship and move to Billings working alongside Pat Goggins, and finally to Jace's own path from cattle work into auctioneering roughly five to six years ago.The conversation gets personal: Jace opens up ab...
2026-08-2025 min
We Live It | LiveAg's Livestock Marketing PodcastGrowing Agriculture's Workforce: Jessie Jarvis on Building Of the West & Leaders of the WestJessie Jarvis grew up on a cow-calf ranch in southern Idaho, tried to leave agriculture behind to become an anesthesiologist, and ended up building one of the most important platforms in the industry instead.In this episode of We Live It, Ty deCordova and Wade Leist sit down with Jessie Jarvis — founder of Of the West and host of the Leaders of the West podcast — for one of the most wide-ranging and personal conversations the show has ever recorded.Jessie walks through her path from an internship at the Idaho Cattle Association and Idaho Beef Coun...
2026-08-0638 min
We Live It | LiveAg's Livestock Marketing PodcastBull Genetics, EPDs & the Business Behind Riverbend Ranches with Chris HowellIn this episode of We Live It, Ty deCordova and Wade Leist sit down with Chris Howell in Boise, Idaho, to talk about his decade inside Riverbend Ranches and Riverbend Steaks— and why he decided to step into representing cattle for producers across Nevada, Oregon, California, Idaho, Utah, Wyoming, and South Dakota.Chris breaks down what Riverbend actually is, how Riverbend Steaks sells beef direct to consumers, and how the operation grew from purchasing 3,000-5,000 calves a year to 50,000-70,000. He also shares what he looks for in bull genetics and EPDs, how commercial producers can attach re...
2026-07-3021 min
We Live It | LiveAg's Livestock Marketing PodcastBeef Genetics, EPDs & Premium Markets Explained with Mark GardinerFor more than 40 years, Mark Gardiner of Gardiner Angus Ranch has helped shape the modern beef industry through genetics, data, and disciplined cattle selection.In this episode of We Live It, Mark joins Ty deCordova and Casey Mabry to discuss how Angus genetics have transformed beef production, why EPDs matter, the history behind Certified Angus Beef®, the rise of beef-on-dairy, and how producers can build more profitable cow herds.They also dive into artificial insemination (their version of AI), carcass quality, marbling, US Premium Beef, National Beef, herd rebuilding, drought, cattle markets, and why today's b...
2026-07-1650 min
We Live It | LiveAg's Livestock Marketing PodcastHow Ag News Reaches Ranchers Across Montana, Wyoming & The DakotasHow do ranchers stay informed when they're hours from the nearest town?Why does farm radio still matter in an age of podcasts, social media, and AI?And what challenges are producers facing across Montana, Wyoming, and the Northern Plains today?In this episode of We Live It, Ty deCordova and Casey Mabry sit down with Colter Brown and Amelia Siroky of Northern Ag Network, one of the most trusted agricultural media organizations in the West, serving producers across Montana, Wyoming, North Dakota, and South Dakota.The conversation explores the changing landscape of...
2026-07-0932 min
We Live It | LiveAg's Livestock Marketing PodcastFrom Canada to Cattle Feeding: Emily Jackson on Beef Demand, Markets & Her Career in AgricultureWhat does a career in cattle feeding actually look like?How can women build successful careers in agriculture and livestock production?What drives cattle markets, beef demand, and the business of feeding the world?In this episode of We Live It, Ty deCordova and Casey Mabry sit down with Emily Jackson of Arcadia Commodities to discuss her journey from growing up in a cattle-buying family in Canada to becoming a leader in cattle procurement, risk management, and cattle feeding.Emily shares what it's like to buy cattle across North America, how data and...
2026-07-0233 min
We Live It | LiveAg's Livestock Marketing PodcastNew World Screwworm Explained: What Texas Ranchers Need to Know Right Now | Wayne CockrellIs New World Screwworm really a threat to the U.S. cattle industry?How does it spread?What should ranchers be doing today to protect their livestock?And what happens if a positive case is found on your operation?In this episode of We Live It, Ty deCordova and Casey Mabry sit down with Wayne Cockrell, Second Vice President of the Texas & Southwestern Cattle Raisers Association, to separate fact from fiction surrounding New World Screwworm and its potential impact on cattle producers, ranchers, wildlife managers, and the broader livestock industry.Wayne explains:
2026-06-181h 00
We Live It | LiveAg's Livestock Marketing PodcastFrom Ranch Horses to Rope Horses: Inside the Corsica Horse Sale StoryWhat does it take to build a successful horse auction in today's market?In this episode of We Live It, Ty deCordova and Casey Mabry visit with Blake Thompson of Corsica Horse Sale to discuss horse marketing, auction strategy, ranch horses, online bidding, and the evolution of the equine industry.Blake shares his journey from growing up around horse auctions to helping revitalize one of the Midwest's most recognized horse sale facilities. The conversation covers the importance of price discovery, the value of live auctions, horse consignments, digital marketing, and why strong relationships still drive...
2026-06-1833 min
We Live It | LiveAg's Livestock Marketing PodcastEarn More for Your Cattle: Third-Party Verification, GAP Certified & NHTC Programs ExplainedCertified cattle consistently command stronger premiums and access buyer pools that uncertified cattle simply can't reach. In this episode of the We Live It Livestock & Ranching Podcast, we sit down with Seth Diehm — Customer Account Rep at Earth Claims — to break down exactly how third-party verification works, what GAP certification and NHTC status mean for your bottom line, and whether the audit process is as intimidating as it sounds (it's not).What is GAP certification for cattle?GAP — Global Animal Partnership — is a five-step animal welfare rating program. Earth Claims is the exclusive certifier in North America...
2026-06-1828 min
We Live It | LiveAg's Livestock Marketing PodcastGut Health, Heat Technology & Why the Southeast Cattle Market Is on FireSeventy percent of your cattle's immune system lives in the gut — and most producers aren't feeding to that number. In this episode of the We Live It Livestock & Ranching Podcast, Hardy Goodman, Area Sales Manager for VitaFirm by BioZyme, breaks down the science behind gut health, heat stress technology, and why the Southeast cattle market is generating momentum that producers across the country need to pay attention to.What is VitaFirm and what makes it different?VitaFirm is a technology-driven animal nutrition platform built by BioZyme. At its core is a prebiotic backed by over 200 peer-reviewed st...
2026-06-0448 min
We Live It | LiveAg's Livestock Marketing PodcastValue Trace: How Charolais Is Using AI to Revolutionize Feeder Cattle Genetics & ProfitabilityIn this episode of the We Live It, hosts Ty deCordova and Casey Mabry sit down with Brett Spader, Executive Vice President of the American International Charolais Association (AICA), for a forward-thinking conversation about data, technology, and the future of beef genetics.Brett brings a deep resume to his role at AICA — from his early days as a fieldman for the Kansas Livestock Association, to his time in the auction world, to leading Angus Media and co-founding his own digital agency, Livestock Launch. His career has always orbited the seed stock industry, and that foundation shapes every in...
2026-05-0724 min
We Live It | LiveAg's Livestock Marketing PodcastAngusLink Explained: The Genetic Merit Scorecard for Feeder CattleIn this episode of the We Live It podcast, Ty deCordova and Casey Mabry sit down with Troy Marshall, Director of Commercial Industry Relations at the American Angus Association, to break down the AngusLink program and what it means for commercial cow-calf producers who are serious about getting paid for their genetics.Troy brings a unique perspective to his role — not just as an industry professional, but as someone who spent a lifetime ranching registered Angus and Sim-Angus cattle in Eastern Colorado before joining the Association. That real-world experience shapes the way he talks about genetics: not ju...
2026-04-3019 min
We Live It | LiveAg's Livestock Marketing PodcastSoutheast Cattle Marketing Strategy: Selling More Cattle to More BuyersWe're coming to you live from Hope Hull, Alabama, right out of the brand-new Elite Livestock Marketing Group facility. Ty sits down with Darrell Stokes and Jerry Etheredge of Elite Livestock ahead of their Grass Time Special sale on Thursday, April 23, reflecting on a year of partnership with LiveAg and everything that's been built along the way.From the jump, Jerry and Darrell share what the partnership has meant for their operation — increased buyer base, expanded geographic reach, and load lot goals that weren't just met, but surpassed. Darrell even gave away a vacation to Hawaii to ma...
2026-04-2313 min
We Live It | LiveAg's Livestock Marketing PodcastA League of Their Own: The Head-to-Head Auctioneer Contest Goes National and Heading to Las VegasWhat started as a casual idea between two Oklahoma cattlemen is turning into one of the most ambitious auctioneer competitions the livestock industry has ever seen.Ty and Casey sit down with Sam Stamper of Checotah Livestock and auctioneer Brian Marlin to break down A League of Their Own, a head-to-head auctioneer contest that's already paying out serious money and is about to get a whole lot bigger.Sam and Brian walk through how the concept grew out of their rodeo and match-roping roots, and how a phone call from a mutual friend eventually landed...
2026-04-1624 min
We Live It | LiveAg's Livestock Marketing PodcastCattle Market Resilience: Live Cattle Rally, Tight Supply & Strong Auction Demand | Weekly Market UpdateThe cattle market continues to show strong resilience despite plant strikes, high fuel costs, and global uncertainty. In this week’s We Live It Weekly Market Update, Ty DeCordova and Casey Mabry break down the latest trends impacting beef cattle prices, feeder cattle demand, and livestock auctions across the country.This week’s highlights include: • Live cattle futures pushing higher • Feeder cattle prices showing continued strength • Tight cattle supply supporting the market • Greeley plant strike impact on slaughter numbers • Strong demand at recent livestock auctions • Feedyard competition for limited inventoryWith slaughter...
2026-03-3111 min
We Live It | LiveAg's Livestock Marketing PodcastLeading with Purpose in the Livestock Industry: BioZyme CEO Lisa NortonWhat does it take to lead with purpose in the livestock industry?BioZyme CEO Lisa Norton joins the We Live It Podcast to discuss leadership, building strong teams, and the importance of innovation in animal nutrition and agriculture.In this episode, we also share the announcement of LiveAg’s partnership with BioZyme, bringing additional visibility to cattle backed by VitaFerm® and Gain Smart® nutrition programs. Through LiveAg’s nationwide video auction platform, producers who invest in premium nutrition and sound management can better showcase their cattle to a competitive national buyer base.This conver...
2026-03-2621 min
We Live It | LiveAg's Livestock Marketing PodcastTexas Panhandle: Markets, Mindset & the Future of the Cattle IndustryIn this episode of We Live It, Ty deCordova and Casey Mabry sit down with Andy Holloway of Canadian, Texas, for a grounded conversation straight out of the Texas Panhandle.They cover what producers are seeing in the market right now, how replacement females are fitting into long-term strategies, and why staying connected to industry conversations matters more than ever. From local insight to bigger-picture policy and market signals, this episode is about thinking ahead, building relationships, and staying sharp in a changing cattle industry.If you’re in the business, thinking about getting in, or...
2026-03-1925 min
We Live It | LiveAg's Livestock Marketing PodcastAngus Bulls That Add Value: Discipline, Proven Genetics & Bull Sale StrategyIn this episode of the We Live It Podcast, we sit down with Angus breeder Josh Worthington of Worthington Angus in Dadeville, Missouri. Recently recognized as the American Angus Association's Young Angus Breeder of the Year, Josh shares how discipline, proven genetics, and a customer-first mindset have shaped his Angus bull program.We discuss what commercial cattle producers should look for in Angus bulls, how seedstock decisions impact calf crops at weaning, and why consistency and long-term breeding strategy matter in today’s bull market. Josh also shares insights on building a successful bull sale, reaching new bu...
2026-03-0533 min
Herd ReportTD Angus: Building “Most the Best” from the Sandhills to the Plate | 400+ Bulls Sell March 20Herd Report host Scott Beck is on location in North Platte, Nebraska at TD Angus with Trey Wasserburger for a deep dive into one of the most talked-about bull sales in the country.
TD Angus will sell 400+ Angus bulls on March 20 at the ranch — including 160 fall bulls, 240 yearlings, 1,000 commercial females and ranch horses. The sale will also stream live on LiveAg.
In this Spotlight Series episode, Trey explains:
Why docility and feet are driving demand right now
The balancing act between ranchers, feeders, packers and retailers
Why bigger isn’t always better in today’s beef supply chain
How Clearview is eme...
2026-03-031h 06
We Live It | LiveAg's Livestock Marketing PodcastWhat Consumers Want from Beef in 2026 | Raise Well + Source & Age ExplainedThis week on the We Live It Podcast, Ty deCordova and Casey Mabry sit down with Doug Stanton of IMI Global to break down one of the biggest new announcements in value-added cattle marketing — the Raise Well program.If you're wondering:How do I add more buyers on sale day?What claims actually matter in today’s market?What are retailers and consumers demanding in 2026?Is Raise Well different from CARE or Natural programs?Should I bundle verification programs?We cover it all.Doug walks through the evolution of third-party verification programs incl...
2026-02-2618 min
We Live It | LiveAg's Livestock Marketing PodcastFrom Feedlots to the Big Leagues: Dick Monfort on Building Beef & Baseball DynastiesRecorded live at Colorado Rockies home turf, Coors Field, during Stockmen at the Stadium, this episode is one we’ll never forget.We sat down with legendary cattle feeder, former President of ConAgra Red Meats, and Rockies owner Dick Monfort for a conversation that bridged two iconic American institutions: beef and baseball.Long before stadium lights and opening day crowds, Dick was riding pens at four years old, feeding cattle alongside his grandfather in northern Colorado. He helped lead one of the most transformative eras in the beef industry, from shipping live animals to pioneering bo...
2026-02-1933 min
We Live It | LiveAg's Livestock Marketing PodcastThe Power of Stock Show Support: Investing in the Next Generation of AgricultureIn this episode of We Live It, host Ty deCordova sits down with two leaders who understand what it means to build something that lasts.We hear from Mary Russell of Higginbotham Insurance as she shares her perspective on investing in young people, supporting agricultural families, and strengthening the livestock community through leadership and service. Berry Cooper of Cooper's Old Time Pit Bar-B-Que joins the conversation to talk about legacy, full circle moments in the cattle industry, and why getting youth involved in showing livestock is critical to the future of agriculture.From stock shows...
2026-02-1224 min
We Live It | LiveAg's Livestock Marketing PodcastWeekly Cattle Market Update: Weather, Feeders & What the CME Index Is Telling UsThis week on the We Live It Podcast, Ty deCordova and Casey Mabry kick off a new Weekly Cattle Market Update format with a timely look at what’s shaping the cattle markets right now.With winter weather shutting down sale barns across the South, the guys break down how light cash trade is impacting the CME Feeder Cattle Index, January contract settlement, and what that means heading into February. They also unpack last week’s Cattle on Feed report, regional supply differences, grain prices, and why feeder cattle remain historically strong despite choppy day-to-day moves.
2026-01-2913 min
We Live It | LiveAg's Livestock Marketing PodcastState of the Cattle Market: CattleFax CEO Randy Blach on Supply, Slaughter & Market DirectionCattleFax CEO Randy Blach joins We Live It from the shared CattleFax and NCBA headquarters in Denver for a straight-talk conversation on the U.S. cattle market.Hosts Ty deCordova and Casey Mabry sit down with one of the most trusted voices in cattle market analysis to break down what’s really driving today’s prices and where the industry may be headed next.In this episode, Randy digs into:Why cattle prices remain historically strongHow tight cattle supply is shaping the marketWhat changes in slaughter capacity mean for producersWhere we are in the...
2026-01-2241 min
We Live It | LiveAg's Livestock Marketing PodcastHereford Bulls, Baldies & Big-Picture Leadership with Wyatt AgarWe’re joined by Wyatt Agar of Durbin Creek Ranch on the latest We Live It Podcast to talk Hereford cattle, beef cattle industry leadership, and long-term decision-making in today’s cattle market.Wyatt discusses why engagement at the local and national level matters for producers, reflecting on his time as a Wyoming State Senator and as chairman of the American Hereford Association board of directors. We explore how successful operations think beyond sale day and the impact their genetics have for their commercial customers. The conversation also includes a preview of the Durbin Creek Ranch...
2026-01-1514 min
We Live It | LiveAg's Livestock Marketing PodcastRaising Cattle in Florida: Beaver Yoder Shares His Story, Family Legacy, and Life in the SoutheastIn this episode of We Live It, Ty and Casey sit down with Beaver Yoder, a member of the Elite Livestock Marketing Group and Florida Cattlemen's leadership team, to talk about the people, places, and stories that shape Florida’s ranching community.Beaver shares his family’s long history in the agriculture industry, what it was like growing up in Florida cow country, and how ranchers in the Southeast adapt to a landscape unlike anywhere else in the United States. From year-round management to differences in forage, Florida ranching requires grit, creativity, and a deep connection to the...
2025-12-1118 min
We Live It | LiveAg's Livestock Marketing PodcastWhat Lenders Look For When Financing Ranch Equipment and LandRising equipment costs, land values, and input prices mean more ranchers are turning to financing - not because they're struggling, but because they're making strategic decisions to grow their operations. In this episode, we sit down with Hollie Bunn from United Producers, Inc. (UPI) to demystify ag loans and help you understand what lenders are really looking for.Hollie breaks down the key differences between financing land versus equipment, what documentation you need to have ready, and the common mistakes that can delay or derail your loan application. Whether you're a first-time borrower looking to expand your...
2025-12-0824 min
We Live It | LiveAg's Livestock Marketing PodcastBlending Tradition with Technology: Modernizing Your Ranch FinancesRunning cattle is hard enough without drowning in receipts and spreadsheets. In this We Live It podcast episode, we sit down with Alex Thompson from Norwood, Colorado to talk about the financial headaches every rancher faces—from tracking expenses across multiple enterprises to actually knowing if you're profitable at the end of the year.Alex truly lives it. Being married to a rancher running Limousin cattle at high altitudes, she understands the ranching lifestyle firsthand. Now working with Ambrook, she's helping producers modernize their bookkeeping without abandoning the values and traditions that define ranching. We dive into wh...
2025-11-2625 min
We Live It | LiveAg's Livestock Marketing PodcastBuilding Better Herds | How Trace Minerals Impact Performance, Fertility, and Overall Herd HealthMost ranchers know trace minerals matter, but do you really understand how they're affecting your herd's fertility, immune function, and long-term productivity? In this episode of We Live It, hosts Ty deCordova and Casey Mabry sit down with Bryson Williams, Account Manager at Zinpro®, to break down the science behind trace mineral nutrition and why it's one of the most overlooked tools in your herd management strategy. Bryson shares what he's seeing across cow-calf operations today - the challenges producers are facing and the real opportunities to improve herd health and performance through better mineral supplementation. We di...
2025-11-2030 min
We Live It | LiveAg's Livestock Marketing PodcastHow to Book Your Purebred Sale + Cattle Market OutlookThis week on We Live It, Director of Purebred Operations Margo Paeltz joins us for a deep dive into LiveAg’s Purebred Division — plus market analyst Casey Mabry breaks down current cattle market volatility and what producers should expect heading into year-end.We cover how our Purebred Team partners with ranchers nationwide, what to expect when booking your sale, and strategic tips for preparing for auction day. Then Casey walks through the latest market swings, what’s driving the volatility, and his short-term outlook for cow-calf producers, feeders, and purebred breeders.Episode Highlights:How to boo...
2025-11-1317 min
We Live It | LiveAg's Livestock Marketing PodcastThe People Behind the Platform: How LiveAg's Purebred Team Connects Seedstock Producers with Buyers NationwideHost Casey Mabry sits down with Margo Paeltz and Blake Tucker, the leadership team behind LiveAg's purebred division. With a combined 20+ years of auction broadcasting experience, Margo and Blake manage a team of 10+ reps who broadcast purebred cattle sales and production sales across the country.Discover how their team helps seedstock producers and breeders reach new bull buyers through the LiveAg online bidding platform—especially crucial for remote ranching operations looking to expand their market reach. Margo and Blake share insights from the Montana Angus Tour, discuss how technology has transformed the purebred cattle auction industry, and ex...
2025-10-3032 min
We Live It | LiveAg's Livestock Marketing PodcastRichard Stober: Revolutionizing Cattle Marketing & Preparing the Next GenerationIn this legendary episode of We Live It, Ty and Casey sit down with cattle industry titan Richard Stober, a third-generation cattleman whose livestock marketing career spans over five decades of innovation and success. From trading cattle as a teenager to becoming one of the West's highest-volume buyers—handling 110,000+ head annually—Richard shares his incredible journey through the livestock industry.Discover how Richard was one of the first pioneers of video cattle auctions in 1980, created the groundbreaking "Value Added Programs" that revolutionized marketing for video auctions, and managed cattle procurement for Harris Ranch Feeding Company's 120,000-head feedyard. Rich...
2025-10-2356 min
We Live It | LiveAg's Livestock Marketing PodcastSelling Cattle on the Grid, Margin Calls & Cattle Market OutlookWhat does it mean to sell cattle "on the grid"? How do margin calls work in cattle feeding? This episode is for YOU! Ty deCordova and Casey Mabry are answering listener-submitted questions in a rapid-fire FAQ format.They kick things off discussing current cattle market conditions and their optimistic outlook on futures, then dive into your most-asked questions: How are live, feeder, and fat cattle priced differently? What drives feeder calf prices? How do video auctions compare to local sale barns? They break down breakevens, explain if they think packers pay premiums for certain breeds, discuss how...
2025-10-1635 min
We Live It | LiveAg's Livestock Marketing PodcastBuster Frierson: Living the Cowboy Code & Cattle Market OutlookCowboy, rancher, and storyteller Buster Frierson joins the We Live It podcast to talk about what it means to live the cowboy code in today’s world — from the saddle to the screen. Known for his work in ranch rodeos, Western film sets like 1883, and authentic ranch management, Buster shares his perspective on grit, leadership, and keeping the ranching lifestyle alive. Plus, Casey previews the cattle market ahead of the Oct. 9 LiveAg Video Auction, breaking down key regional trends and what sellers and buyers should watch this week. We'd love your feedback on the We Live...
2025-10-0918 min
We Live It | LiveAg's Livestock Marketing PodcastInside Express Ranches: Angus Leadership, Legacy & the Future of the Seedstock IndustryJoin We Live It for a behind-the-scenes conversation with Express Ranches’ Donnie Robertson and Kevin Hafner ahead of their 2025 Fall Angus Bull Sale. Hear how one of America’s leading seedstock programs continues to raise the bar in Angus genetics, marketing innovation, and ranch management.In this episode, we talk about their personal journeys in the cattle industry, the vision behind Express Ranches’ success, and the importance of partnerships that keep the beef business moving forward. 🎙️ Subscribe for more We Live It episodes featuring leaders shaping the future of ranching and livestock marketing.
2025-10-0614 min
We Live It | LiveAg's Livestock Marketing PodcastBioZyme's Alan Lee: 40 Years of Sure Champ Show SupplementsThree stock show dads walk into a podcast studio... and the result is pure gold for anyone showing livestock!Join hosts Casey Mabry and Ty deCordova as they sit down with Alan Lee, Vice President of Operations at BioZyme, Inc., for a deep dive into the company that's been fueling champions for decades.🏆 What You'll Learn:The history behind BioZyme's foundation products for cow-calf producers: VitaFerm and Gain SmartWhy Sure Champ is celebrating 40 years of show ring successReal stories from the show trail (the good, the bad, and the hilarious)How research-proven supplements give you...
2025-09-2534 min
We Live It | LiveAg's Livestock Marketing PodcastCommon Ground Coalition: 5 Ways Ranchers Can Secure Agriculture's FutureJoin hosts Ty deCordova and guest host 2024 WLAC Wade Leist as they sit down with Alabama cattle producer Eric Smith, one of 40 stakeholders in the Livestock Marketing Association's Common Ground Coalition.Eric breaks down the historic summit that brought together diverse livestock leaders to tackle the industry's biggest challenges with one unified voice. Discover the 5 key priorities that could reshape America's livestock future:✅ Ag-friendly tax policy ✅ Effective risk management tools✅ Improved labor access ✅ Livestock hauler flexibility ✅ Support for young producersFrom preserving family farms to ensuring America's food security, thi...
2025-09-1823 min
We Live It | LiveAg's Livestock Marketing Podcast2025 World Champion Auctioneer Dean Edge: From Mentorship to VictoryJoin hosts Ty deCordova and Wade Leist as they sit down with 2025 World Livestock Auctioneer Champion Dean Edge in this special episode recorded ahead of our September 11 Video Auction. Edge claimed the top prize at the World Livestock Auctioneer Championship in Dunlap earlier this summer, sharing his emotional journey and the mentors who shaped his career.In this episode, you'll hear about:Edge's path from working under mentor Dan Skeels (2004 World Champion) to becoming champion himselfThe vital role of 4H and FFA projects in developing tomorrow's agricultural leadersBehind-the-scenes auction barn stories, including a memorable encounter with...
2025-09-1115 min
We Live It | LiveAg's Livestock Marketing PodcastCattle Market Madness: How High Can This Thing Go?Ty and Casey are back together after Casey's busy summer away from the podcast, and boy, do they have some catching up to do! From video auctions and steers in the show barn, to Casey's entertaining tale of a potential truck break-in while shopping for show pigs in South Texas – it's been quite the summer.But let's talk about what's really got everyone's attention: this absolutely smoking hot cattle market that has ranchers stopping and staring. Casey brings his risk management perspective on how he's advising clients to handle hedging and margin calls in these wild market co...
2025-08-2822 min
We Live It | LiveAg's Livestock Marketing PodcastAngus Access Unveiled: EID Technology, Breedr Partnership, and the Evolution of Red Angus MarketingJoin host Ty deCordova (yes, that's really him without the beard!) and 2024 World Champion Auctioneer Wade Leist as they sit down with Katie Martin, Director of Communications at the Red Angus Association of America, for an in-depth look at the exciting transformation happening in Red Angus marketing.Katie walks us through the evolution from the Feeder Calf Certification Program to the newly launched Angus Access program, explaining how this rebrand better positions Red Angus cattle in today's marketplace. Discover what the shift to EID tags means for producers and buyers, and learn about the groundbreaking collaboration between...
2025-08-1422 min
We Live It | LiveAg's Livestock Marketing PodcastThomas Angus Ranch's Blueprint for Seedstock SuccessWhat does it take to run one of the West's most respected Angus operations? Hosts Ty deCordova and Wade Perks (stepping in for Casey Mabry from Blue Reef AgriMarketing) sit down with Rob Thomas from Thomas Angus ranch in Baker City, Oregon to find out.Rob pulls back the curtain on how his ancestors made the bold move from New York to Oregon's high desert and built an operation that's setting the standard for regional adaptation in Angus cattle. You'll hear about the massive scale of their embryo transfer program, how they've navigated recent market changes that...
2025-08-0722 min
We Live It | LiveAg's Livestock Marketing PodcastLivestock Marketing Series: From Contract to Delivery - Maximizing Cattle Marketing ROIHosts Ty deCordova and Casey Mabry conclude the Livestock Marketing series with the ultimate guide to video auction success. In this comprehensive finale, learn the complete video auction process from start to finish, including the stress-reduction benefits for cattle (no hauling to sale barns) and the financial advantages of forward contracting - selling your cattle on video in summer for fall delivery.Ty steps out of his COO role to share insider knowledge as a seasoned video auction rep, breaking down consignment contracts, explaining what documentation earns premium prices, and revealing how hand-selected reps ensure transparent transactions...
2025-07-3133 min
We Live It | LiveAg's Livestock Marketing PodcastBuilding Teams & Lasting Relationships: LIVE Podcast with Western Livestock Journal's Logan IpsenJoin host Ty deCordova and guest host Wade Perks from Blue Reef Agri-Marketing for a LIVE recording of the We Live It podcast, featuring Logan Ipsen from the Western Livestock Journal. This episode dives deep into what really drives success in the cattle industry - family legacies, strong relationships, and building the right teams.Logan shares insights on how relationships remain the backbone of cattle marketing, the importance of hiring quality people, and how his rep team and editorial staff make the difference. The conversation explores family backgrounds in ranching, how personal connections still matter in today's...
2025-07-2519 min
We Live It | LiveAg's Livestock Marketing PodcastLivestock Marketing Series: Building America's Fastest-Growing Livestock Auction Company with LiveAg CEO Jason BarberFrom Startup to Success: Building America's Fastest-Growing Livestock Auction Company with LiveAg CEO Jason BarberJoin hosts Ty deCordova and Casey Mabry as they sit down with LiveAg CEO Jason Barber for an exclusive look inside America's fastest-growing livestock auction company. Since launching last fall, LiveAg has successfully marketed over 190,000 head of feeder cattle, transforming how ranchers buy and sell livestock across the nation.In this episode, discover the story behind LiveAg's founding partners, their mission to revolutionize livestock marketing, and the team driving this groundbreaking company that's taken the industry by storm. Jason shares...
2025-07-1738 min
Leaders Of The West112. Ty deCordova on Reinventing Livestock Marketing with Live AgToday I’m joined by Ty deCordova, seasoned cattleman, entrepreneur, and COO of Live Ag. Ty brings over 25 years of experience in livestock marketing to the table, from growing up sorting cattle in the pens of his family’s Texas cattle company to now co-leading a forward-thinking livestock and equipment sales platform that’s built on innovation, relationships, and faith.In this episode, Ty and I talk about building a business that prioritizes honesty, customer service, and staying rooted in purpose. He shares why Live Ag expanded into equipment sales, how his team is designing user-friendly tech that t...
2025-07-1535 min
Working Cows - Regenerative Ranching to Maximize Profitability and Soil HealthBringing Technology to Your Marketing to Drive Ranch Profitability (WCP 446)Marketing is one of our biggest levers. If we are not intentional about marketing, we will leave a lot of money on the table. Ty deCordova and the team at LiveAg are on a mission to make that process easier for ranchers through creating an online platform for auctions as well as the XChange for livestock and equipment.Thanks to our Studio Sponsor, Understanding Ag!Head over to UnderstandingAg.com to book your consultation today!Sponsor:RanchRightLLC.comRedd Summit Advisors...
2025-07-1545 min
We Live It | LiveAg's Livestock Marketing PodcastLivestock Marketing Series: Managing Risk & Building Profitable Strategies with Blue Reef Agri-MarketingTune into our Livestock Marketing Series! In this first episode, hosts Casey Mabry and Ty deCordova sit down to discuss proven strategies for managing risk and maximizing profitability in cattle marketing. Casey shares his expertise on building effective teams, leading young hires in the livestock industry, and working directly with ranchers to navigate critical marketing decisions. Learn about Livestock Risk Protection (LRP) programs and other risk management tools that can help protect your operation's bottom line.This episode covers:Building and managing successful livestock marketing teamsLeading and mentoring young professionals in agricultureCustomer relationship strategies for cattle...
2025-07-1022 min
We Live It | LiveAg's Livestock Marketing PodcastFeeder Cattle, Family Ties & Auction Tales: Jimmy Lambert & Wade Liest Live from the ShipshewanaIn this special We Live It episode, host Ty deCordova goes live ahead of the June 26 LiveAg video auction featuring 15,000+ head of quality feeder cattle. He’s joined by 2024 World Champion Auctioneer Wade Liest and LiveAg rep Jimmy Lambert — two Michigan natives with deep roots in the livestock world. From family connections that span decades to hilarious stories from the road, Wade and Jimmy talk camaraderie, cattle marketing, and the friendships that fuel the auction business. Don’t miss our cattle market outlook, plenty of customer shout-outs, and behind-the-scenes banter from two of the best in the business.Inte...
2025-06-2615 min
We Live It | LiveAg's Livestock Marketing PodcastJared Wareham on Sustainable Beef's New Specification OpportunitiesJoin the We Live It team we they dive deep into the evolving world of livestock marketing with guest Jared Wareham of Horizon Venture Management. Discover how the new Sustainable Beef Angus Beef Brand Program (G-161 Specification) is creating premium opportunities for cattle producers through the recently opened North Platte, Nebraska packing plant.In this comprehensive episode, we explore the evolution of beef certification programs, starting with the pioneering Certified Angus Beef G-1 Specification and how it paved the way for hundreds of similar programs now available to producers. Jared breaks down the specific requirements for the...
2025-06-1938 min
We Live It | LiveAg's Livestock Marketing PodcastMontana's Young Gun: Jace Thompson's Auctioneering Legacy, World Travel & Market OutlookFresh from the World Livestock Auctioneer Championship, Jace Thompson joins us on the We Live It podcast to discuss his journey from Montana ranch kid to world-class auctioneer. Born into an auctioneering family and raised in the beef cattle industry, Jace offers insights on carrying forward generational traditions while embracing new perspectives. Hear about his eye-opening travels through South Asia, how international exposure changed his view of global markets, and Casey's analysis of where cattle markets are headed. This conversation captures the intersection of family legacy, global awareness, and market intelligence from one of the industry's most promising young...
2025-06-1231 min
We Live It | LiveAg's Livestock Marketing PodcastInsights from the High Plains with Levi GroveIn this episode of We Live It, hosts Casey Mabry and Ty deCordova sit down with Colorado rancher Levi Grove for a fun, wide-ranging conversation on all things cattle. Raised on the Kansas plains and now managing commercial livestock across Colorado, Levi shares his journey from buying and raising stock to navigating today’s cattle market. Whether you're new to the livestock game or a seasoned producer, you'll enjoy this candid talk about market trends, getting started in trading cattle, and what it really means to live the ranching lifestyle.🎧 Tune in for real-world advice, laughs, and authe...
2025-06-0522 min
We Live It | LiveAg's Livestock Marketing PodcastHomesteads, Herds & the Future: Monty Younglund on Ranching in Northeast ColoradoIn this episode of We Live It, hosts Ty deCordova and Casey Mabry sit down with legendary rancher Monty Younglund of New Raymer, Colorado to talk cattle, family, and the evolving beef industry in the High Plains. From his family’s early days homesteading the region to running modern cow-calf operations with innovative genetics, Monty shares a lifetime of wisdom, humor, and heart. They discuss changes in the Colorado beef industry, raising cattle in today’s environment, and how to bring the next generation back to the ranch.Whether you're in the saddle every day or just love...
2025-05-3025 min
We Live It | LiveAg's Livestock Marketing PodcastBuilding Sustainable Beef: Cassie Lapaseotes' Vision for Nebraska RanchingThis week on the LiveAg Ranch and Livestock Marketing "We Live It" Podcast, we're joined by Cassie Lapaseotes from Bridgeport, Nebraska. Cassie is a fourth-generation rancher who's helping revolutionize cattle processing in the Midwest. As a founding member of the Sustainable Beef packing plant set to open its doors in late May 2025, Cassie walks us through the five-year process to bring local processing back to Nebraska ranchers. From managing family dynamics at the Lapaseotes Feedyard to planning for future generations, this conversation showcases the grit, vision, and collaboration that defines today's agricultural pioneers.Learn more about Sustainable...
2025-05-2233 min
We Live It | LiveAg's Livestock Marketing PodcastBrisket, Bulls & Business: Barry Cooper on the Legacy of Cooper’s BBQIn this episode, we go behind the smoke with Barry Cooper, the man behind Cooper’s Old Time Pit Bar-B-Que, to explore how a small BBQ joint in Mason, Texas grew into a statewide icon - feeding Texans and travelers from New Braunfels to the Fort Worth Stockyards. We cover: 🔥 How Cooper’s BBQ built its legacy—serving 50 head worth of beef per location, per day 🔥 The evolution of the Fort Worth Stockyards from cattle exchanges on Exchange Ave to today’s tech-driven auctions 🔥 The importance of consistency, community, and giving back, including daily donations to local sh...
2025-05-0830 min
We Live It | LiveAg's Livestock Marketing PodcastRising Advocates: Shaping the Future of Texas AgricultureThis week, we're honored to feature three brilliant young women from the Texas Youth Livestock Ambassador program who are changing the face of agricultural advocacy! From their inspirational mentors to heartfelt gratitude for their supportive families, these future leaders share how they're bridging the gap between consumers and producers in a world that's now three generations removed from the farm.As these young women prepare for college next year, they reflect on how the program has shaped their career goals and provided them with collegiate-level training and hands-on experience in the livestock industry.Whether you're...
2025-05-0111 min
We Live It | LiveAg's Livestock Marketing PodcastAlabama's Ranching Revolution: from Legislation to Livestock with EVP Erin BeasleyJoin us LIVE from Montgomery, AL as host Ty deCordova sits down with Alabama Cattlemen's Association Executive Director Erin Beasley to discuss our April 24 video auction and get an insider's look at the passionate team driving Alabama's beef industry forward. Don't miss this opportunity to hear directly from the leadership shaping the ranching community in Alabama.#AlabamaCattle #BeefIndustry #WeLiveIt #livestockauction
2025-04-2414 min
We Live It | LiveAg's Livestock Marketing PodcastProtecting Texas Ranching: TSCRA Leadership Tackles Rural Challenges & Industry FutureIn this essential episode for Texas cattle producers, host Ty deCordova brings you an exclusive conversation with the current leadership team of the Texas & Southwestern Cattle Raisers Association from the 2025 Cattle Raisers Convention in Fort Worth.President Carl Ray Polk Jr. (Lufkin), First Vice President Stephen Diebel (Victoria), and Second Vice President, Secretary & Treasurer Dan Gattis (Georgetown) share their firsthand experiences fighting for ranchers' property rights and livelihood in the Texas legislature.The discussion delivers practical insights on pressing issues directly impacting your ranch operations: combating aggressive eminent domain threats, strategies to address the widening...
2025-04-1719 min
We Live It | LiveAg's Livestock Marketing PodcastLive Market Preview: April 11 Video Auction | Episode 5Step into the action of LiveAg's April 11 Video Auction as hosts Ty deCordova and Casey Mabry break down the day's market outlook ahead of our auction at the TSCRA Convention in Fort Worth, Texas. Whether you're marketing cattle or building your program, this conversation offers real-world market intelligence from folks who live the livestock business every day.
2025-04-1116 min
We Live It | LiveAg's Livestock Marketing PodcastFinancing the Herd: Ag Lending Essentials Part 2In this practical follow-up episode, Ty and Casey continue their conversation with John Sloan of AgTexas Farm Credit, diving deeper into the nuts and bolts of agricultural lending. Walk step-by-step through the entire lending process - from application to acquisition to marketing your cattle and planning for the next season. Whether you're running a stocker operation, looking buying wheat pasture cattle, or just starting out in the business, this episode delivers actionable advice you can take straight to the bank.Learn what paperwork you'll need, how to navigate each stage of the financing journey, and hear candid...
2025-04-0337 min
We Live It | LiveAg's Livestock Marketing PodcastFinancing the Herd: Ag Lending Essentials Part 1Part one of a two part series! Join Ty and Casey as they welcome John Sloan of AgTexas Farm Credit for an insider's look at agricultural lending. Through real-world role-play scenarios, they break down exactly how to approach your banker, structure your operation for maximum credit potential, and build the relationships that keep your cattle business growing. Whether you're looking to expand your herd or navigate market volatility, this episode delivers practical strategies straight from a lending expert who understands the cattle industry from the inside out.Interested in sponsoring the show? Have a topic or guest...
2025-03-2735 min
We Live It | LiveAg's Livestock Marketing PodcastFrom Badge to Gavel: Wade Leist's Journey to World Champion AuctioneerFrom dash cam auction chants to competitive swimming and selling unusual items (think deer...genetics?), this episode delivers insights on perseverance, mentorship, and the unique world of livestock auctioneering. Join Ty deCordova and Casey Mabry as they sit down with Wade Leist, the reigning World Champion Livestock Auctioneer from Boyne City, Michigan. Wade shares his unconventional path from a decade in law enforcement to the auction block, revealing how skills from both professions overlap in surprising ways. The trio explores regional differences in cattle marketing between the northern and southern states, while trading stories from their 20+ years of friendship...
2025-03-2036 min
We Live It | LiveAg's Livestock Marketing PodcastLive Market Preview: March 13 Video Auction | Episode 4Step into the action of LiveAg's March 13 Video Auction as hosts Ty deCordova and Casey Mabry break down the day's market outlook and sit down with special guest Wesley Granthum of Mississippi. Whether you're marketing cattle or building your program, this conversation offers real-world market intelligence from folks who live the livestock business every day.
(00:00) - Intro
(02:00) - Ty and Casey's recent updates
(03:20) - Meet Representative Wesley Granthum
(13:00) - Casey's market outlook
2025-03-1315 min
We Live It | LiveAg's Livestock Marketing PodcastTrust, Timing, and Top Dollar: Dennis Metzger's Cattle Marketing MasterclassWhether you're a seasoned rancher or new to the industry, this episode delivers actionable insights from one of the most respected voices in livestock marketing. Join hosts Ty deCordova and Casey Mabry as they sit down with cattle marketing legend Dennis Metzger to explore his remarkable journey from Charolais field rep to video auction management at Western Video Market, and now Rep Relations Manager at LiveAg. Dennis shares wisdom gained under mentor Ellington Peek and offers his perspective on today's cattle market while discussing his new mission—hiring and mentoring young reps entering the business. This conversation dives deep in...
2025-03-0633 min
We Live It | LiveAg's Livestock Marketing PodcastBetting on Beef: Race Tracks, Sale Barns and Raising the Next GenerationIn the debut studio episode of "We Live It," hosts Ty deCordova and Casey Mabry reveal their unlikely journeys from growing up at the horse race tracks to becoming cattle industry innovators. Discover how their unique perspectives - from spending years in the sale barn to now raising kids in the show livestock industry - have shaped their approach to the cattle business.Our hosts share candid stories from their mentors, buying and trading cattle, navigating market volatility and passing their passion to the next generation. Casey then shifts gears to deliver essential market insights for spring...
2025-02-2724 minWe Live It | LiveAg's Livestock Marketing PodcastLive Market Preview: Feb. 21 Video Auction, Live from Alabama | Episode3Join host Ty deCordova on the We Live It podcast as he sits down with Elite Livestock Marketing Group legends Darrell Stokes and Jerry Etheredge ahead of a 5,000+ head auction at the Alabama Cattlemen's Association Convention on Feb. 21. With decades of experience connecting top-tier southern cattle producers with buyers nationwide, they share insider insights on livestock marketing, industry trends, and what makes Elite Livestock Marketing the trusted choice for ranchers from Alabama to Florida and the states in between. Don’t miss this deep dive into the business from those who truly live it!
2025-02-2412 min
We Live It | LiveAg's Livestock Marketing PodcastLive Market Preview: Feb. 13 Video Auction | Episode 2Step into the action of LiveAg's February Video Auction as hosts Ty deCordova and Casey Mabry break down the day's market outlook and sit down with special guest Jeff Peck of Sandhollow Trading. Based in Boise, Idaho, Jeff brings valuable perspective from the buyer's side of the gate, sharing insights on what drives value in today's cattle market and what he looks for when bidding. Whether you're marketing cattle or building your program, this conversation offers real-world market intelligence from someone who lives the livestock business every day. Recorded live during our February 13th Video Auction.
(00:00) - Intro...
2025-02-1714 min
We Live It | LiveAg's Livestock Marketing PodcastLive Market Preview: Stockmen at the Stadium Video Auction | Episode 1Join us at Coors Field in Denver for a historic moment in cattle marketing. Your hosts Ty deCordova and Casey Mabry sit down with industry innovators to discuss the future of livestock marketing and share stories from the cutting edge of the cattle business. Recorded live before LiveAg's groundbreaking stadium auction event on Jan. 16.
(00:00) - Introduction
(02:30) - Background on hosts
(06:00) - Meet Alan Lee, BioZyme, Inc
(16:30) - Meet Mindi Birkeland, IMI Global
(35:00) - Closing market report
2025-02-1739 min
The Angus ConversationIt Wasn’t Always Easy: Boyd, Schroeder on Growing Their Businesses and AngusStarting out in the Angus industry wasn’t easy in the 1980s and 1990s, but as the old adage goes: where there is a will, there is a way. Doug Schroeder, of Clarence, Iowa, and Charlie Boyd, of Mays Lick, Ky., talk about the beginnings of their businesses and the opposite end of that continuum, transitioning to the next generation. They cover the tough decisions they had to make while serving on the American Angus Association Board of Directors and the progressiveness of those before them. This episode takes listeners from the early years of “working at Hardee’s and fi...
2024-12-1154 min