Shows
The Future of FandomHow TMRW Sports is Reinventing Fan Loyalty with Kara BakerKara Baker, Senior Director at TMRW Sports, joins Miheer Walavalkar, CEO and co-founder of LiveLike, to unpack how TGL (Tomorrow's Golf League) is redefining digital fan engagement. This new indoor golf league created by Tiger Woods and Rory McIlroy crafts immersive experiences to monetising user journeys, and Kara shares what it takes to build a next-gen sports league for younger audiences. Discover the strategies behind TGL's explosive debut and what's next for community-driven fandom.What You'll Learn in This Episode>> Why TGL prioritised education and user data in its launch season>> How...2025-07-2337 min
Humans Behind the MetricsCarving Her Own Path: Dreams, Determination, and the Universe’s Support with Hurriyeh Iftikhar, Siena AIEver wonder what it looks like to turn vulnerability into your greatest business asset while building brands that feel like conversations with your best friend?Today, Charlene sits down with someone who's not just building marketing campaigns—she's building movements rooted in authentic storytelling and human connection. Hurriyeh Iftikhar is the founding marketing lead at Siena AI, former marketing leader at LiveLike, and a proud Pakistani-Canadian who landed every major job through shameless cold outreach. But what sets her apart isn't just the tech—it's how she calls herself "the most fortunate person in the room" and beli...2025-06-2544 min
The Burnout Rebellion Podcast"Boundaries aren’t barriers, they’re bridges": Embracing surrender, self-connection, and everyday bravery with Caroline Harris.I would like to liveLike a river flows.Carried by the surpriseOf its own unfolding.― John O'Donohue, FluentWhen you were at school were you ever told that the subject you wanted to choose to study wouldn’t lead to a job? Did you ever hear the phrase “what are you going to do with that”? Or maybe when you’ve been in the workplace you have shared with others how overwhelmed and exhausted you feel with the current workload, and they have agreed with a shrug of the shoulders and a version of “well that’s the w...2025-03-301h 12
Dissipé.eSamuel Westberg - Au business comme à la vie : s'épanouir par le collectifSamuel Westberg : l’art de rassembler pour gagnerFédérer. Transformer. Propulser. Trois mots qui définissent Samuel Westberg, cofondateur d’une agence et d’une start-up dans le sport.Son super pouvoir ? Rassembler les bonnes personnes, créer des dynamiques gagnantes et transformer l’instinct en réussite. Du foot aux affaires : même esprit d’équipe. Depuis toujours, Sam évolue entre des univers opposés, des vestiaires d’un club de quartier aux cercles feutrés du sport business. Très vite, il comprend une chose : ce n’est pas juste le talent qui fait la différ...2025-02-121h 21
A guy with a scarfEp. 42: Realtime Fan Engagement Panel at Product BYTE LiveThe third instalment of Product Byte Live, held in London, brought together industry leaders to discuss the future of product development in media, sports, and entertainment.
I talked to the organizer Tom McDonnell, CEO of Monterosa , and Matthew O'Riordan , CEO of Ably , who shared their insights on real-time fan engagement and the challenges facing the industry in a panel I moderated in the afternoon also with Vishal Parikh from LiveLike.2024-09-1803 min
PlaybackBuilding long-term user loyalty with gamification feat. LiveLike's CPO Vishal Parikh.In an insightful conversation with Vishal Parikh, CPO, LiveLike, the episode discusses how interactivity can help retain users(2:00), increase revenue opportunities, and capture valuable user data. Vishal highlights how sports and entertainment brands leverage engagement and interactivity (7:00) and how LiveLike's platform, with its unique features, enables audience engagement and gamification with loyalty and rewards programs (14:31).The discussion also includes the crawl-walk-run approach to implementing engagement and interactivity features (19:07) and the exciting developments at LiveLike, including the rewards platform and mini-games. (22:35)Check out LiveLike.Music by: Jahzzar2024-08-2238 min
Unofficial Partner PodcastUP345 The Convergence Brainstorm - Live from Olympic ParkThe Unofficial Partner Brainstorm is a podcast recorded in front of a live audience, in partnership with Livescore Group. The event took place at the top of the iconic ArcelorMittal Orbit Tower on Queen Elizabeth Olympic Park in London. The subject was the relationship between sport, media and the gambling industry in the US and the UK.What role will gambling firms play in the new converged sports economy? What is the role of fantasy games in the sports ecosystem, and how important is player data in the way today's sports fan engages with media outlets of...2023-10-061h 20