Shows
The Marketing Mentor Podcast525: Pitching that Isn’t Salesy with Liz HeflinIf you bristle at the idea of “pitching” your services to your ideal clients, this episode might change your mind. In today’s episode, I’m talking with ghostwriter, Liz Heflin, who used to get all her work through word of mouth, until she realized that the pipeline could dry up at any moment and she didn’t want to be left high and dry. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.2025-05-0236 min
Bold Women In Business Podcast by HoneyBeBoldEpisode 5: The Power of ListeningHave you ever sat down with your customers to fully understand their needs, what their lives look like, and what they care about? If not, you may just be guessing that the solutions you’re offering are what they’re looking for. In this episode, we follow up on the riveting discussion we had in the last episode with Liz Heflin to understand the power of deep, empathetic listening — and how it can transform your business. Key takeawaysDeep listening is a valuable skill for entrepreneurs to understand the true problems...2024-09-1013 min
Bold Women In Business Podcast by HoneyBeBoldEpisode 4: The Ghost with Liz HeflinLiz Heflin is a freelance writer and writing coach, now focused on book-length nonfiction ghostwriting for high-achieving clients. In this episode, we learn about her approach to empathetic listening when interviewing her clients, which sets her apart in an AI-driven world. Empathetic listening is one of the most valuable skills to learn, as evidenced by our guest on this week’s Bold Women in Business podcast episode, Liz Heflin. Liz uses those deep listening skills to bring her clients’ stories to life with her nonfiction book ghostwriting for high-achieving clients. Liz has been in the freela...2024-09-0340 min
Boss Responses#45: Taking the Trauma out of Setting Your Freelance Rates with Liz HeflinSend us a textIn this episode of the Boss Responses podcast, host Treasa Edmond welcomes Liz Heflin for her final episode of the week and an in-depth discussion on setting freelance rates. Liz shares her journey, starting from her early days of charging minimum wage to her current position of offering high-value content services. The episode covers key strategies for setting rates, dealing with rate-related imposter syndrome, negotiating with clients, and building lasting partnerships. Treasa and Liz provide actionable advice for freelancers to confidently set and adjust their rates, ensuring they get paid what they're worth w...2024-06-2848 minBoss Responses#44: Should I Quit Freelancing? The Importance of Mindset with Liz HeflinSend us a textIn this episode of the Boss Responses podcast, host Treasa Edmond and guest Liz Heflin address the doubts and challenges faced by freelancers, especially when dealing with imposter syndrome and low-paying clients. They respond to a question from Paul, a 10-year freelance veteran struggling to make ends meet and doubting his abilities. Treasa and Liz provide practical advice on paying attention to your mental health, raising rates, and finding better clients. The episode emphasizes the importance of a positive mindset, proactively seeking quality clients, and effectively managing client relationships to overcome self-doubt and g...2024-06-2717 minBoss Responses#43: A Masterclass in Avoiding the Feast or Famine Cycle with Liz HeflinSend us a textIn today's episode of the Boss Responses podcast, hosts Treasa Edmond and guest co-host Liz Heflin discuss strategies for avoiding the feast and famine cycle common in freelancing. They explore the importance of understanding one's work capacity, building sustainable business practices, leveraging community support, and consistently marketing for ongoing client work. Key insights they discuss include anchor clients, maintaining a buffer for unexpected opportunities, and prioritizing ideal clients. About Our GuestLiz Heflin has been a freelance writer and editor since 2006. She’s also the founder of...2024-06-2519 minBoss Responses#42: Niching Down vs Being a Generalist with Liz HeflinSend us a textThe niching down dilemma: to specialize or not to specialize. In this episode of the Boss Responses podcast, host Treasa Edmond and guest Liz Heflin delve into the topic of niching down in freelancing. The discussion addresses the common advice that freelancers must specialize to succeed. Treasa and Liz share their personal experiences and viewpoints on the importance of niching down versus maintaining variety in their work. They explore the benefits of specialization, including efficiency, reputation, and financial goals, while also emphasizing the freedom to experiment and diversify. The episode offers practical insights...2024-06-2512 minBoss Responses#41: Red Flag Clients and Getting Paid with Liz HeflinSend us a textIn this episode of the Boss Responses podcast, host Treasa Edmond is joined by freelance writer and editor Liz Heflin to discuss strategies for managing difficult clients and ensuring timely payment. They delve into practical insights including the importance of contracts, the benefits of requiring deposits, mastering the art of uncomfortable conversations about money, setting clear boundaries, and learning to trust one's intuition when selecting clients. They also share creative solutions to mitigate non-payment issues.About Our GuestLiz Heflin has been a freelance writer and...2024-06-2416 min
The GuidebookLiz Heflin has been freelancing since 2006Liz is a freelance marketing consultant, business coach for freelance writers, and the founder of MACE writing. She’s been freelancing since 2006.
She’s done so many cool things, like traveling to all 7 continents, living abroad, and becoming a mom.
Liz has been popping’ off on LinkedIn, and I know y’all are gonna love our conversation because it’s chock full of juicy mindset moments that will help you thrive as a freelancer.
We talk about:
The freedom, fulfillment, and flexibility that freelancing of...2023-09-1854 min
Breakthrough SuccessE737: How to Juggle Multiple Freelance Writing Clients with Liz HeflinLiz Heflin has been a freelance writer, editor, and content marketer for over 15 years. At Mace Writing, she helps people and businesses find their voices and share their stories. Resources: Mace Writing Connect with Liz on LinkedIn Get the first three chapters of Content Marketing Secrets for free Connect with me on LinkedIn2023-03-1518 min
ABA Inside TrackNovember 2019 PreviewPay attention, because we’re only telling you once. This November, we’re thankful for all of our awesome guests! First, Dr. Liz Hughes-Fong joins us to share all of her knowledge on developing cultural competence in the area of assessment. Then, Dr. Darren Sush calls in to judge our ethical answers to his ethical scenarios for almost 2 HOURS!! Finally, we take it easy with a review of research all about attending. What are you thankful for in behavior analysis? Articles for November 2019 Culturally Competent Assessment w/ Dr. Elizabeth Hughes-Fong Mandell, D.S. & Nova...2019-11-0620 min