Shows
Event Marketer's ToolboxEMT #24 with Chris Dunn and Dana Esposito - Looking Back to Move Forward: Recapping 23 Powerful EMT EpisodesIn this special recap episode of Event Marketer’s Toolbox, hosts Chris Dunn and Dana Esposito review the learnings from the first 23 episodes of the podcast. With the benefit of having welcomed a variety of industry experts, they've uncovered key themes that have resonated throughout the show. This conversation touches on the biggest takeaways from past episodes, plus a deeper dive into common challenges faced by event professionals today, offering practical advice and solutions.🔹 Setting Defined Goals for Event SuccessOne of the recurring themes in pa...2025-06-131h 05
Events: demystified Podcast181: Community, Strategy & the Future of Experiential Events ft. Liz LathanIn this episode of the Events Demystified Podcast, host Anca Platon Trifan delves into the intricacies of event design with Liz Lathan, Co-founder of Club Ichi. They discuss strategies for fostering genuine connections at events, blending community and technology, and moving beyond predictable programming. Liz shares her expertise on creating experiential and human-centered B2B marketing, her role in Club Ichi, and the philosophy behind spontaneous think tanks. She also offers insights into maintaining community engagement through intentional design, strategic collaboration, and leveraging technology effectively. Tune in for a conversation filled with valuable takeaways for anyone looking to enhance...2025-05-3050 min
The Marketing Starter PodcastUnderstanding Return on Emotion with Liz LathanThe infamous Liz Lathan, Co-Founder of Club Ichi and of Community Factory, discusses the concept of Return on Emotion (ROE) in the events industry and her HAAAM framework.
Connect with Liz on LinkedIn or at Club Ichi
Learn more about your ad choices. Visit megaphone.fm/adchoices2025-05-0635 min
The Business of Meetings261: Building Club Ichi: The Journey, The Growth & The Partnership with Liz Lathan & Nicole Osibodu Today, we are excited to welcome two of the most influential and high-energy leaders in the meetings and events industry. The dynamic duo, Liz Lathan and Nicole Osibodu are founders of Club Ichi. Individually, they are powerful, and together, they are dominating the market! Stay tuned as we explore their journey, the vision behind Club Ichi, and the incredible work they are doing to shape the future of our industry! Reinventing the Event Industry Liz and Nicole built their careers in experiential marketing, but they were not satisfied with how the industry operated...2025-03-1135 minEvent Marketer's ToolboxEMT #9 with Liz Lathan - Beyond One-Off Events: How to Build Impact, Influence, and Lasting EngagementTurning an event into an engaged, long-term community takes strategy, consistency, and the right approach. In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Caitlin Carey sat down with Liz Lathan, co-founder of Club Ichi, to explore how event professionals can move beyond one-time gatherings and build lasting connections.Events as a Revenue Driver, Not a Cost CenterMany event marketers struggle to justify budgets to leadership. Liz shared how aligning events with the buyer’s jour...2025-02-2743 min
The Connector Next Door with Lisa GareauLiz Lathan, CMP, Experiential Marketing Trailblazer, Fun Igniter, and Natural ConnectorSend us a textLiz Lathan, CMP, is a trailblazer in the experiential marketing arena and is the Co-Founder and head of community for Club Ichi, which is in Liz’s own words … a “friggin' awesome”, private membership community for Business to Business – or B2B – Event Marketers.Club Ichi isn’t like any other community. Dive in and you’ll experience conference sessions on inflatable unicorns, 2:30 a.m. exploding pajama parties, secret business trips, lots of hugs, and a whole lot of people just looking to help each other. Bu...2025-02-2643 min
Events: demystified Podcast173: LIVE from Rainfocus INSIGHT '25 Conference ft Mary Davidson & Liz LathanJoin Anca Platon Trifan as she recaps the Rainfocus INSIGHT Conference, sharing key highlights and fresh perspectives. Featuring spontaneous guest appearances from Mary Davidson of the Better Events Podcast and Liz Lathan, co-founder of Club Ichi. They discuss their first impressions, unexpected takeaways, and offer valuable feedback to improve future events. Key sessions, immersive experiences, and innovative technologies like Voxo are explored, alongside reflections on networking, session dynamics, and event logistics. Tune in for a comprehensive overview of this elevated user conference!00:00 Introduction and Conference Overview01:59 Meet the Guests: Mary and Liz02:45 First...2025-02-2423 min
Barefoot BusinessThe Art of Personalization: Live Event Calligraphy & Engraving with Jenny BlaschkeJenny Blaschke, a live event calligrapher and engraving artist, and Liz Lathan discuss the high-stakes world of personalizing luxury gifts, from engraving $300 cameras to hot foiling leather goods. Jenny shares how she transitioned from wedding invitations to high-volume corporate and incentive events, creating interactive experiences that engage attendees. They discuss the power of personalization in networking, the challenges of on-site engraving, and creative ways to make any event unforgettable. Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/2025-02-2435 minBarefoot BusinessEvent Marketing, Audience Growth, and the Power of Advocacy with Tamar Beck Liz Lathan and Tamar Beck, CEO of Gleanin, talk about her journey from trade show organizer to tech entrepreneur. Tamar shares how Gleanin helps event marketers scale audience acquisition through advocacy and network effects, plus insights on the evolution of their Activate event and podcast. They discuss the challenges of being a non-technical founder, the role of AI in event marketing, and how building community drives success. Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/2025-02-2432 min
ACTIVATE Sessions#AS10 – Liz Lathan – Episode 10Speaking with Liz Lathan, Co-Founder and CMO of The Community Factory, about practical ways to generate more attendees.2025-02-1514 min
The Online Prosperity Show5 Event Marketing Secrets from Fortune 500 Insider Liz LathanWelcome to the Online Prosperity Show! I'm Prosper Taruvinga, and today’s guest is Liz Lathan, co-founder of Club Ichi and The Community Factory.From an only child seeking connection to a leader in event marketing, Liz has transformed events into meaningful experiences. With a background in journalism and marketing and roles at Dell and IBM, she’s full of insights.We’ll explore her journey, challenges, and strategies for authentic engagement. Fun fact—she won’t touch salmon! Stay tuned for an inspiring conversati...2025-02-1545 minBarefoot BusinessAdventures, Camels, and Castles: Nicole Matthews and Nicole Osibodu Share Their Event JourneysToday's Barefoot Business episode is full of laughter, wild stories, and incredible event adventures with not one, but two Nicoles! Liz Lathan is joined by Nicole Matthews of The Henley Company and Nicole Osibodu. From Bedouin camps in Dubai to Prosecco-fueled moments in Tuscany, the trio relives their most chaotic and joyful travel and event stories.Nicole Matthews dives into how she built her career, including starting The Henley Company, working at multiple Olympics and Super Bowls, and even writing a book, Permission: Stop Competing and Start Creating Your Own Opportunities. Nicole Osibodu recounts the madness of...2025-02-0142 minBarefoot BusinessCreative Sponsorships, Corgis, and Cybersecurity Bathrooms: MK Granados Brings the IdeasIn this episode of Barefoot Business, Liz Lathan chats with MK Granados, the brilliant mind leading sponsorship innovation at Informa Markets. From orchestrating trade shows and brand activations to finding new ways to create meaningful attendee experiences, MK shares stories and strategies that elevate events beyond the basics.They dive into wild activations, including Samsung battery swaps at SXSW, Deadpool-branded toilet seat covers at Comic-Con, and corgi traffic stoppers in New York City. Liz and MK discuss the importance of breaking free from boring metal-tier sponsorships and embracing creative approaches that are win-win-win: good for the sponsor...2025-02-0134 minBarefoot BusinessBuilding Wellbeing in Events: How to Shine Without Burning Out with Mark Mohammadpour Liz Lathan is joined by Mark Mohammadpour, founder of Chasing the Sun, to discuss creating a culture of wellbeing in events. Mark shares his journey from PR executive to wellness advocate, offering actionable tips on reducing burnout, setting boundaries, and improving both personal and team health. They cover managing meetings, using multiple workspaces, supporting global teams, and thriving as a solopreneur.Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/2025-02-0134 minBarefoot BusinessBuilding an Event Business That Thrives with Heidi HillerLiz Lathan and with Heidi Hiller, founder of Innovative Party Planners, discuss building a successful event business from the ground up. Heidi shares her journey from graphic designer to event mogul, covering topics like scaling a business, managing a team, and the power of networking. They dive into lessons learned through the Goldman Sachs 10,000 Small Businesses program and how to balance passion for creativity with strategic business growth.Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/2025-02-0138 minBarefoot BusinessHospitality vs. Service: Paul Tramonte on Creating Personal Connections in EventsIn this episode of Barefoot Business, Liz Lathan welcomes Paul Tramonte, principal designer of Paul Tremonti Events. Paul's journey in events began with a family tradition of gathering around the table, which evolved into a thriving career rooted in hospitality. Paul shares how his early roles in food service and hotel operations shaped his approach to event design and management, emphasizing the importance of personal connections and creating memorable experiences.Liz and Paul dive into the distinction between hospitality and service, how to make large corporate events feel intimate, and strategies for managing both the logistics and...2025-01-3034 minBarefoot BusinessStoryboards to Wow Moments: Ronnie Anderson's Eventful JourneyIn this Barefoot Business episode, Liz Lathan chats with Ronnie Anderson, a Philly-based event producer with roots in broadcasting and videography. Ronnie shares her journey from high school party planner to seasoned event pro, creating immersive experiences that engage all five senses. They discuss the balance between freelancing and running your own business, managing feast-or-famine cycles, and setting boundaries to maintain profitability. Ronnie also opens up about her plans to earn her CIS certification and break into the incentive travel industry. Whether it's crafting award-winning team-building activities or embracing adrenaline-fueled live productions, Ronnie’s passion for transforming spaces and mi...2025-01-3028 minBarefoot BusinessSean Schuette: Creating Events That TransformIn this episode of Barefoot Business, Liz Lathan welcomes event veteran and production specialist Sean Schuette. From his accidental start in events at Target to orchestrating large-scale productions like Firehouse Expo and Disney's California Adventure experiences, Sean shares his journey of creating events that truly change people and environments. Hear his insights on partnering with speakers, navigating high-pressure situations, and finding joy in the chaos of event production. Sean also opens up about freelancing since 2016, offering advice on balancing multiple clients, building collaborative relationships, and setting boundaries to sustain success.Want to be a guest on the...2025-01-3046 minBarefoot BusinessFrom Ballet to Backstage: Tess Vismale's Journey in Event Mastery In this episode of Barefoot Business, Liz Lathan is joined by Tess Vismale, a powerhouse in on-site event execution and event tech facilitation. Tess shares her journey from ballet performances to managing high-profile events like Disney Upfronts and the DNC. Hear how her early experiences behind the scenes at trade shows shaped her career, why she thrives on organized chaos, and how she’s become a trusted name for seamless event operations. Tess also reveals her secret to being calm under pressure (even with celebrities like Kerry Washington!) and discusses the importance of community, trust, and scaling businesses with str...2025-01-3032 min
Til This Day with Radio RahimStan Lathan's DirectionsA hidden hand who has shaped Black culture on television for half a century (think: Def Comedy Jam, Martin, and multiple Dave Chappelle stand up specials and other tv series) he is the man who defined the term “just keep going." Meet prolific film and television producer and director Stan Lathan. "I didn't even realize I was in the fight. And I was losing it, because it affected everything else in my life." "I didn't even realize I was in the fight. And I was losing it, because it affected everything else in my lif...2025-01-2351 min
Production Value Matters: The Business Event PodcastGreatest Hits from 2024: Revolutionizing Events with the Community-First ApproachFor additional resources for #eventprofs visit www.productionvaluematters.comThis holiday season we’re reviving some of our best episodes from 2024! In this episode, Matthew interviews Liz Lathan, co-founder and CMO of The Community Factory. Join them as they discuss:The Community as a Service (CaaS) model and its impact on business eventsStrategies for integrating content delivery with community buildingThe evolution of keynote presentations in modern eventsThe Return on Emotion (ROE) frameworkLiz Lathan brings over two decades of experience in event marketing and community building, offering valuable insights for...2024-12-3139 minProduction Value Matters: The Business Event PodcastGreatest Hits from 2024: Revolutionizing Events with the Community-First ApproachFor additional resources for #eventprofs visit www.productionvaluematters.comThis holiday season we’re reviving some of our best episodes from 2024! In this episode, Matthew interviews Liz Lathan, co-founder and CMO of The Community Factory. Join them as they discuss:The Community as a Service (CaaS) model and its impact on business eventsStrategies for integrating content delivery with community buildingThe evolution of keynote presentations in modern eventsThe Return on Emotion (ROE) frameworkLiz Lathan brings over two decades of experience in event marketing and community building, offering valuable insights for...2024-12-3139 min
Better Events186 - Season 4 Guest Compilation - Growth & Manifesting Big Moves in 2025As we wrap up 2024 and Season 4 of the Better Events podcast, join us for a special compilation episode where we revisit our guests from this year's journey. We've connected with each of our Season 4 guests to reflect on their personal and professional growth and to hear their dreams for 2025. From manifesting dream clients to acquiring new skills, their stories are sure to inspire. Tune in for a burst of motivation and don’t forget to revisit past episodes for a refresher on all the wisdom shared this season! We'll be back with Season 5 of the Better Events podcast on We...2024-12-1833 minBarefoot BusinessFrom Nonprofit Roots to Event Mastery: Building Careers, Community, and Innovation In this episode of the Barefoot Business Podcast, Liz Lathan chats with Katie Sacco about her journey from nonprofit leadership to high-tech event strategy and running her consulting firm. They explore topics like sustainable event practices, building effective RFPs, and advancing careers through understanding data, cross-department collaboration, and strategic mentorship. Katie shares the value of community, citing the transformative connections she made at Liz's Secret Family Reunion. Liz highlights the role of suppliers as career allies and announces her upcoming 7-Minute Demo series for event tech. They emphasize staying open to new experiences, leveraging networks, and fostering innovation in t...2024-11-2739 minBarefoot BusinessRevolutionizing Events: The Power of AI, Authentic Relationships, and Community This episode of the Barefoot Business Podcast features Liz Lathan in conversation with Kyle Morris, diving deep into the intersection of technology, relationships, and community in the event industry. Kyle shares his journey from starting an AV business at 17 to becoming a creative technologist and expert in experiential marketing. They explore how AI can revolutionize event planning by cutting through noise, enhancing engagement, and streamlining processes, while still preserving spontaneity and human connection. Kyle emphasizes the value of community for fostering authentic relationships that lead to business opportunities and mentorship. Liz highlights the importance of peer-to-peer learning in Club I...2024-11-2746 minBarefoot BusinessFrom Planner to CEO: Building Strategy, Community, and Belonging in Events In this episode of Barefoot Business, Liz Lathan speaks with Nicola Kastner, CEO of Event Leaders Exchange (ELX), about her career journey from hospitality student to leading corporate event strategist and CEO. Nicola shares how she transitioned from logistics-focused roles to strategic event marketing, emphasizing the importance of aligning events with business outcomes and leveraging data to drive success. They discuss the power of community in professional growth, including how communities like ELX and Club Ichi foster collaboration, support, and shared learning. Nicola also highlights the value of mentoring younger professionals, embracing generational strengths, and building a clear value p...2024-11-2739 minBarefoot BusinessTurning Moments into Mastery: Building a Thriving Event BusinessIn this episode of Barefoot Business, Liz Lathan chats with Dana Ellis, the first Club Ichi insider and founder of Ellis International, about her journey from airport meet-and-greets to running her own event planning and production business. Dana shares insights on thriving as a freelancer, maintaining calm under pressure, and continually delivering value to clients. They discuss the cyclical nature of corporate planning layoffs, the rise of independent planners, and the need for events to rethink engagement and objectives. Dana emphasizes the importance of adaptability, innovation, and building value-driven communities, while also reflecting on the challenges and rewards of...2024-11-2732 min
That's Entertaining - Events, Entertainment & Tech PodcastCommunity building with Liz Lathan, CMP + More...Join us for an exhilarating episode of "That's Entertaining," the podcast where events, entertainment, and technology collide in the most engaging way possible! 🚀
🌟 Special Episode Highlight:
We are thrilled to welcome the legendary Liz Lathan, CMP, from the Community Factory, Team CMO, Club Ichi, and more, as our special guest. Liz is a renowned figure in the industry, known for her innovative approaches to building and nurturing vibrant communities. This episode, she will share her invaluable insights on creating meaningful connections in 2024 and beyond.
What's on the Agenda...2024-11-1258 min
The Business Spotlight SeriesTRUST, BUT VERIFY | With Liz Lathan and Kay Cote | The Business SpotlightWelcome to the Business Spotlight Series podcast! In this episode, host Kay Cote sits down with Liz Lathan, the dynamic co-founder and CMO of The Community Factory, to explore the power of community in transforming corporate events. With 20 years of experience in corporate event marketing, Liz shares her journey from the traditional corporate world to the entrepreneurial space, revealing how The Community Factory was born out of a need to create meaningful connections at events that transcend business.Tune in as Liz dives into the day-to-day operations of her innovative company, from helping clients strategize and create...2024-10-2817 minBetter Events175 - Future Trends in Engagement at Events with Liz LathanThis week, we sit down with expert Liz Lathan to explore the evolving landscape of event engagement heading into 2025. Liz, a seasoned professional in designing experiences that foster connection, discusses how engagement has transformed since 2020. She delves into the top trends shaping the future of events, including making stage content as dynamic as a TV show, incorporating more white space in agendas, and the art of community building with her unique '5S' approach. Tune in to learn how these insights can revamp and revitalize your events in 2025 and beyond!SHOW NOTES:Connect with Liz...2024-10-0234 min
No More Bad EventsWho’s Your Event Wingman or Wingwomen? (ft. Liz Lathan | Co-Founder | The Community Factory and Club Ichi)Title: Who’s Your Event Wingman or Wingwomen? (ft. Liz Lathan | Co-Founder | The Community Factory and Club Ichi) Bio: Co-founder of the Community Factory and Club Ichi, Liz is passionate about creating belonging at events through transformational gatherings that activate, grow, and engage communities. The Factory creates peer conversations through spontaneous think tanks, experiential field, and small event programs while Club Ichi is a membership club for B2B event professionals offering tailored content and exceptional networking opportunities.Opening Quote: “What's crazy, there's actually people that do this as their real job. If y...2024-09-1838 min
Epic Events by vFairsHow Can Event Tech Foster and Sustain Virtual Communities? | Epic Events by vFairs | Liz LathanIn this episode of the Epic Events Podcast, host Muhammad Younas, CEO of vFairs, sits down with Liz Lathan, founder of Club Ichi, to explore the transformative role of event technology in building and sustaining virtual communities. Liz shares her journey of growing a community of 5000+ B2B marketers, and how virtual events have played a crucial role in fostering engagement. Tune in to discover best practices for networking, overcoming common challenges, and leveraging event tech to create meaningful connections in the virtual world. Subscribe to the Podcast for more Event I...2024-09-1144 min
Making a MarketerSeason 8 Kick-Off - Season 7 Reunion Show (Pt.1)If you're new here, we kick-off every new season with reunion shows, welcoming back each guest from the previous season. We briefly revisit their episodes and ask them one BIG question! It's always super fun, and we hope it will encourage you to listen back if you missed their episodes. This is part one of two.
The one big question:
What is a business lesson you have learned (positive or negative!) in 2024 that would help our listeners?
The guests who joined us...
Troy Sandidge: Chief Strategist at Strategy Hackers, a growth marketing...2024-09-1139 min
Epictastic Live with Epictastic JoshuaAlien vs. Predator (2004) isn't Great Cinema but Entertaining | Revisited Review | Epictastic JoshuaAlien vs Predator is the first crossover between the Xenomorph and the Predator and was released 20 years ago as of this month and it was also my first exposure to the two iconic characters and both iconic franchises.
In this review and video, Joshua Drake of Epictastic Joshua gives you his thoughts on the first AVP movie and shows off his enjoyment of this and while it's not great cinema or masterpiece, it is an entertaining dumb fun guilty pleasure that has its issues but still nostalgic.
#AlienvsPredator
Sypnosis
When the wealthy and ambitious Charles Bishop Weyland (Lance Henriksen...2024-08-2014 min
The Events InsightThe immersive experience of Events - With Liz LathanSend us a textLiz is co-founder of The Community Factory and an attendee engagement expert who specializes in Spontaneous Think Tanks for B2B organizations.The Community Factory is committed to transforming the event industry by fostering innovative ways to engage and connect. With a rich history in delivering engaging events and networking and connection opportunities, The Community Factory continues to be at the forefront of the event engagement revolution.After a decades-long career in corporate managing global event teams, she now focuses on helping companies create community...2024-08-1445 min
Heather Hansen OneillEvent Adventure with Liz & Nicole This week’s theme: Event Adventure
Incorporating event adventure into gatherings transforms routine events into unforgettable experiences, creating a buzz of anticipation and fostering deep engagement. Imagine attendees brimming with excitement, eagerly awaiting the surprises beyond the standard itinerary. This could be anything from a mystery destination to an unexpected, thrilling activity.
Fostering meaningful engagement through event adventure is key. By crafting unique experiences that go beyond typical event activities, organizers can spark interaction and connection among participants. Whether it’s an exhilarating outdoor challenge or an inspiring community service project, these adventures creat...2024-08-0833 min
Events: demystified Podcast157: eVENT About It LIVE: Power Outages & Wedding Pitfalls - Stories & LessonsHey, friends of the "Events Demystified Podcast"! We invite you to join us for an exploration of the toughest event challenges shared by members of our busy event community. Share your stories with us via this form: https://forms.gle/TLM3C7fWtgQj7w9B9
In this exciting episode of our new series “eVENT About It,” we dive deep into compelling stories, discuss innovative solutions, and ponder what we would do differently. If you're an event professional dealing with unpredictable scenarios, this episode is for you!
This episode features co-host Megan Martin, and guests L...2024-07-261h 06
Event Marketing: RedefinedEp 96 | From Corporate Events to Community Building: Changing the FocusEvent marketers are always looking to create impactful and engaging experiences. They pour immense effort into planning and executing events that resonate with attendees. But, often the focus is on the logistics and external elements, overlooking the vital aspect of fostering genuine connections among participants. This can leave events feeling mechanical and attendees disengaged.On this week’s episode of “Event Marketing: Redefined,” host Matt Kleinrock sat down with Liz Lathan, Co-Founder and CMO of The Community Factory. Liz brings a wealth of knowledge from her 20-year career in corporate events and her passion for creating engaging, commun...2024-07-0347 minMaking a MarketerCommunity as a Service with Liz Lathan and Nicole OsiboduIn this episode, we're diving deep into the heart of community creation with the dynamic duo Liz Lathan and Nicole Osibodu, founders of The Community Factory. This episode is a vibrant exploration of how to foster genuine connections and build a thriving community within the event space.
Learn about...
- The Spontaneous Think Tank: Liz and Nicole break down their innovative approach to facilitating peer-to-peer learning and problem-solving at events, transforming the traditional conference experience into an engaging, collaborative journey.
- Community as a Service: Discover how The Community Factory offers ongoing support to keep...2024-05-1544 min
Camp ContentTransforming Spaces with Creativity with Liz LathanHello, Campers!Join us as we welcome Liz Lathan from The Community Factory to Camp Content. Learn about community building, authentic experiences, and the latest event trends. We’ll delve into the essentials of genuine connections and the evolving landscape of content. If you are looking for great content on LinkedIn, follow Liz and join us on the show to learn more about Liz’s work and what sparked that fire. Get ready to feel inspired and connected with Liz Lathan.Quotes"Building a genuine business community means fostering care, collaboration, and meani...2024-05-0737 min
Not The Same As Last YearBuilding Engaging Events and Communities with Liz LathanA big part of making an event successful is building a community. You can do this before, during, or after an event. Giving attendees the opportunity to be part of one can make them feel connected and valued. My guest today has a background in creating engaging events. Liz Lathan is the co-founder of The Community Factory, a group that helps people build and run communities. Apart from being an engagement expert, she is also a writer, investor, speaker, and avid traveller. In this episode, Liz walks us through practical strategies that we can use to...2024-05-0629 min
Learning to Change18. The Community Factory: Crafting Intimate Events for Meaningful Connections with Nicole OsiboduWelcome back to our series on creating impactful events.
In the last episode, Liz Lathan asked the question, “You know what would be really fun?” To which I said, “Inviting Liz’s business partner at The Community Factory to talk more about fun and spontaneity in events and dream about what events could be!”
So today, Nicole Osibodu joins me to dig into creating events that aren’t cookie-cutter and build real connections between attendees. She’ll also share about the first secret business trip and being barefoot in the boardroom.
Nicole Osibodu is a hug-addicted visionary and human catalyst with a flair f...2024-02-2839 minLearning to Change17. Creating Fun Events That Meet Your Goals With Liz LathanWhen dreaming up memorable events, today’s guest’s favorite question to start with is, “You know what would be really fun?”
In this episode, we talk about bringing a flair of fun and spontaneity to your events, how creating shared experiences among peers builds community, and the time she ended up hosting a wedding at a corporate event.
Liz believes that conversations can change the world when you facilitate an open exchange of ideas, and that's what The Community Factory's Spontaneous Think Tanks aim to do. By bringing people together to share challenges and solutions, magical moments of co-creation can emer...2024-02-1442 min
You Can Measure ANYTHING ® - The PodcastReturn on Emotion - Liz Lathan Returns! (S2E6)Join us for this special episode - an except from Episode 19 where we interviewed Liz Lathan from the Community Factory. She shares about the emotions measured using semantic differential that inform what really make a difference in your event planning.Missed Episode 19? Here is the link!Please be sure to leave us a 5-star review. We would really appreciate it!
2024-02-0910 min
Activate Your Audience!Liz Lathan - Decoding the Power of Community in BusinessJoin us on a fascinating journey with Liz Lathan, the innovative and dynamic founder of The Community Factory. Liz reveals how her company works to create spaces where genuine connections are made and communities are built. Gain profound insights such as the importance of connection peer-to-peer, shifting focus from "return on ego" to "return on emotional connection," and stay tune to learn the essential elements of community encapsulated in the acronym: HAAAMWe also take a deep exploration into the vast benefits of community building for businesses. Learn how this approach can bolster a company's o...2023-12-0523 min
Eating at a MeetingHow to Use F&B at Events to Build Stronger Community2023-11-2842 minEating at a MeetingHow to Use F&B at Events to Build Stronger Community2023-11-2842 min
Til This Day with Radio RahimStan LathanA hidden hand who has shaped Black culture on television for half a century (think: Def Comedy Jam, Martin, and multiple Dave Chappelle stand up specials and other tv series) he is the man who defined the term “just keep going." Meet prolific film and television producer and director Stan Lathan. You can fool some of the people some of the time. You can’t fool all the people all the time. The problem is, you can fool yourself any time. But eventually, the clock runs out on everybody. "I didn't even realize I was in t...2023-11-1751 min
Production Value Matters: The Business Event PodcastHow to Transform Conferences into Engaging Experiences with Liz LathanIn this episode of Production Value Matters, host Matthew Byrne is joined by Liz Lathan, Co-Founder & CEO of The Community Factory.Join them as they:Delve into the importance of building a community Discuss how most conferences can be quite boringOutline why audiences need to feel energized in order to learnTalk about why a sense of belonging is so vital for everyoneAnd more!Liz Lathan is the Co-Founder & CEO of The Community Factory, a Community as a Service (CaaS) solution for companies looking to drive pipeline and revenue through loyal, organic growth strategies. She is also the Chief C...2023-11-0737 minProduction Value Matters: The Business Event PodcastHow to Transform Conferences into Engaging Experiences with Liz LathanIn this episode of Production Value Matters, host Matthew Byrne is joined by Liz Lathan, Co-Founder & CEO of The Community Factory.Join them as they:Delve into the importance of building a community Discuss how most conferences can be quite boringOutline why audiences need to feel energized in order to learnTalk about why a sense of belonging is so vital for everyoneAnd more!Liz Lathan is the Co-Founder & CEO of The Community Factory, a Community as a Service (CaaS) solution for companies looking to drive pipeline and revenue through loyal, organic growth strategies. She is also the Chief C...2023-11-0737 min
Engaging PersonalitiesEP 17: Knowing Your AudienceKnowing your audience is a crucial aspect of effective communication and engagement. Whether you're at tradeshows, writing a book, or creating content, understanding your audience allows you to tailor your message to meet their needs, interests, and expectationsCheckout our latest episode of #EngagingPersonalitiesPodcast: https://youtu.be/vibvV1FSHuMWith featured guest Liz Lathan co-founder of The Community Factory, Author, Speaker, and Conversation Junkie.You can also listen to our podcast through Spotify, Amazon Music, Deezer, Apple podcasts, and various platforms.#knowyouraudiece#engagements#communication2023-10-1835 min
Return on WellnessEpisode 1 - WTF is Return on Emotion with Liz Lathan and Nicole OsiboduBack in 2021 a study was done around the Return on Investment of emotionally driven events. They were attempting to determine the Return on Emotion and they did! The study was released in 2022 and in this episode we discussed what it is, how it works, and how Wellness checks all the boxes.2023-10-161h 16
The Flamingo Advantage® with Katie Hornor48. Making Marketing Memorable with Phil MershonIn this episode of The Flamingo Advantage Podcast, hosted by Katie Hornor, special guest Phil Mershon takes center stage. Phil is a multifaceted individual with roles spanning from author and pastor to musician. Among his many roles, he serves as the Director of Experience for Social Media Examiner. Katie is thrilled to have Phil as her guest, reminiscing about their first meeting six or seven years ago at a social media marketing event.Phil begins by sharing the magic of creating unforgettable experiences at events, reflecting on the power of shared experiences to create lasting...2023-10-0521 min
In The Field....All Things Event / Field Marketing and SalesLiz Lathan on community building and focusing on PEOPLE vs. Venue.Liz Lathan from The Community Factory on unique experiences that make people care!2023-09-2929 min
You Can Measure ANYTHING ® - The PodcastEpisode 19 - CommunityDo you know how community impacts your organization or business? What are the key elements we should measure to ensure we have an engaging environment? Join us as we dive into community with Liz Lathan from the Community Factory!Check out Liz's blog series on building community funnels here.For more information about the Community Factory, visit their website here.Tell us what we should try in our upcoming vendor booths on Instagram @measureanything.Download our guide to How to Measure Anything here!
2023-08-2739 min
Skift Meetings PodcastBuilding Engaging CommunitiesLiz Lathan, co-founder of The Community Factory, discusses the importance of building engaging communities. The conversation covers the concept of unconferences and spontaneous think tanks, why the stories behind brands are more important than the name, why events must be design for connection in order to provide great networking, sponsor activations need to be designed into the core conversation and why communities need a leader, plus what core components every community needs in order to succeed.Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.2023-08-2155 min
The CMO Show with Kate GunningFull Funnel Community: The Path to Community-Led Growth at Scale with Liz Lathan, Chief Community Officer of Team CMOWe are excited to welcome Liz Lathan, Chief Community Officer of Team CMO, to this episode as our guest. Liz is a highly experienced marketing executive with more than two decades of expertise in event and community building. She will share her wealth of knowledge and insights on how to create and maintain a strong community that drives business growth and customer loyalty.
In our discussion, Liz will delve into the opportunities and challenges involved in building a community around a brand and how it can be leveraged to achieve business success. We will also explore the...2023-02-2832 min
The Duct Tape Marketing PodcastThe Proven Framework For Building A Thriving CommunityIn this episode of the Duct Tape Marketing Podcast, I interview Liz Lathan. Liz is the Co-founder of Community Factory, a community design strategist, a community enablement architect, and the Creator of Return on Emotion™.More About Liz Lathan:
The Community Factory
Connect with Liz on LinkedIn
More About Strategy First:Find out how we can help you growThis episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices2022-12-1525 min
Eventist365Emotion is the New ROI: Modern Event Marketing with Liz LathanWhen you are in the events space, one thing that you should ask yourself is this: “Am I creating an event that converts into a meaningful and fun experience for the guests while building revenues?”
Today, we are joined by Liz Lathan, CMP, the co-founder of The Community Factory creating better belonging through small, transformational gatherings that activate, grow, and engage your community. She will talk about The Community Factory, the emotions that drive business relationships, the return on emotions as ROI, and many more!
Liz is also part of the founding team of Haute, the...2022-10-2029 min
Skift Meetings PodcastDesigning Meetings Around Human NeedsThis special episode features two sessions recorded live at the recent Skift Meetings Event Design Summit. The two conversations revolve around the human-centric approaches to meeting and event design that can inspire and change attendees. Meetings and events that make an intentional and positive impact on everyone involved.First you will hear about how designing events for connection and belonging can and should drive transformation. This conversation features Liz Lathan, co-founder at The Community Factory, Megan Henshall, global events strategic solutions lead at Google, and Naomi Clare Crellin, CEO and founder at Storycraft Lab.2022-09-0939 min
PopoholicsPredator Month: AVP (Alien vs. Predator)August? No, It's a Predator Month Episode 192: Alien vs. Predator (2004)Find us around the web and subscribe on your favorite podcast player! Subscribe on Youtube and comment on any of our videos this month for a chance to win a digital copy of Predator!Directed By: Paul W.S. Anderson Written By: Paul W.S. AndersonCinematography: David Johnson Score By: Harald Kloser Budget: $60-70 millionGross: $177.4 millionCast: Sanaa Lathan as Alexa "Lex" WoodsRaoul Bova as Professor Sebastian De RosaLance Henrik...2022-08-0350 min
Event ExperienceCreating Experiential Moments That Matter with Candina Weston and Liz LathanCandina and Liz discuss building intention into every stage of the attendee journey. You’ll learn digital and event design strategies to grow your audience and enhance the experience from beginning to end.2022-07-1133 min
Experience JunkiesS2 Episode 1: Creating Connections that Drive BusinessToday, I am joined by Liz Lathan who is the Co-founder and Chief Marketing Officer of Haute Companies which is comprised of strategic marketers, problem solvers, brand stewards, innovators and many more. Liz oversees marketing for all of Haute brands.
Liz joined me today to talk about what “Haute” is all about and what it means to be a “Hautie”. In this conversation, listeners will get a glimpse of how they tackle creating experience strategy for campaigns, conferences and other activations. Liz also talked about their groundbreaking research on “Return on Emotion” and the 5 key emotions that...2022-04-0535 min
Dare to InterruptReturn on Emotion: Creating a Vibe that Drives BusinessSeason 2, Episode 12
Featured Guest: Liz Lathan
What is "Return on Emotion" and how can you curate experiences that provoke happiness, which in turn, lead to greater profitability? Liz Lathan, chief marketing officer at Haute, gives us a peek behind the curtain at Haute's groundbreaking study on emotion and the innovative experiences that have blown audiences away.2021-12-1633 min
The Big Ask Podcast with Nicole MatthewsEpisode 16: Redesigning The Event Experience: Through Hugs, Conversation and The Courage to Try with Nicole Osibodu & Liz LathanThis week we sit down with the leaders of Haute Dokimazo, Liz Lathan and Nicole Osibodu. They both are well known in the event industry and joined forces to found their company. We discuss their business and how they have redesigned the event experience to cut through the small talk, and to get through to the conversation you want to have when you are at an event to foster genuine connections. We also dive in to having the courage to try, be it in the event industry or elsewhere in life.Links in this Episode:...2021-06-2956 min
SharkPreneurReinventing the Event Industry592: Reinventing the Event Industry Liz Lathan and Nicole Osibodu, Haute DokimazoReinventing the Event IndustryLiz Lathan and Nicole Osibodu, Haute Dokimazo– The Sharkpreneur podcast with Kevin Harrington and Seth Greene Episode 592 Liz Lathan and Nicole OsiboduNicole’s zeal for genuine human-to-human connection, building strong communities and brand partnerships is the heart and soul of Haute Dokimazo. Her fearless pursuit of meaningful business relationships that can be a change for good is one of the reasons she was voted one of Smar...2021-03-3123 min
The Room BlockSparking Connections Through Shared Experiences, with Liz Lathan and Nicole OsiboduThere is great power in experiencing significant moments with others. Liz Lathan and Nicole Osibodu of Haute Dokimazo understand this power and have harnessed it, packaged it, and regularly deliver it to companies who want to enhance the way they connect with each other, as well as their customers. By creating magical shared experiences that break down walls and stimulate conversation (even virtually!), Liz and Nicole show you how to build genuine connections that lead to profitable relationships. Their main requirement? It has to be fun.
Liz Lathan, CMP has devoted her career to engaging people face-to-face (a...2021-03-1053 minThe Room BlockSparking Connections Through Shared Experiences, with Liz Lathan and Nicole OsiboduThere is great power in experiencing significant moments with others. Liz Lathan and Nicole Osibodu of Haute Dokimazo understand this power and have harnessed it, packaged it, and regularly deliver it to companies who want to enhance the way they connect with each other, as well as their customers. By creating magical shared experiences that break down walls and stimulate conversation (even virtually!), Liz and Nicole show you how to build genuine connections that lead to profitable relationships. Their main requirement? It has to be fun.
Liz Lathan, CMP has devoted her career to engaging people face-to-face (and virtually) for c...2021-03-1053 min
Inside Events by SwapcardHow to Plan a Unique Online Event in 6 Weeks with Haute DokimazoHearing opinions or theories about how to plan events is one thing. Hearing from those in the trenches about HOW it actually works is so much more valuable! Our guests in this episode don’t do anything “normally” in our industry and it works. They were inspired to inspire with the Age of Conversation Summit, which was planned by ten event professionals (who were paid), and pulled off by about 100 volunteers. ALL IN SIX WEEKS TIME. Providing a forum like this for event profs to get their “virtual event chops” when they haven’t had the chance be...2020-10-2347 min
Humanly PossibleCreating Human Moments with Liz & Nicole from @HauteDokimazoIn this episode, Liz Lathan and Nicole Osibodu, Co-Creators of Haute Dokimazo discuss:● How bringing simple human moments into an event format makes all the difference● The five C’s of Haute Dokimazo○ Caring○ Conversation○ Co-creation○ Collaboration○ Connection ● Being a 3D human in a 2D world is the thing people are craving more than anything2020-10-1537 minMaking a MarketerSeason One Reunion Show, Part 2 (Marketing Events) - (Season Two Kick-Off)This second part of our season two kick-off is a REUNION full of rockstar event professionals! A whirlwind of super smart people giving us nuggets of information, and a reason to listen back (or listen) to their past episodes. It’s the perfect way to start a new season after a summer break. Much has changed since we spoke last, and we get some new perspectives from each of them.
Here’s how the groups rolled out on this one...
GROUP 1
These three are cutting-edge #eventtech pros
Ep. 7 - Marketing a Star...2018-08-2054 min
#EventIconsHow To Succeed With Event Operations – Episode 121What is event operations? Well, it depends on who you ask but to us, event operations are the people behind your event that you often don’t see and hear. They are the team at your event doing the actual execution. Operations do everything they can to keep your event running smoothly, from organizing execution to creating processes.
In today’s episode of #EventIcons our guests Chris Roberts of EventOps, Liz Lathan of Haute Dokimazo are here to talk about everything needed to succeed in event operations. From the skillsets needed for a career in event operations to measu...2018-07-241h 03Making a MarketerMarketing a Unique EventJoin host Megan Powers, Elizabeth Glau and Jen Cole on Episode 6 as they welcome their guests:
Liz Lathan – Program Director, IBM Analytics & Hybrid Cloud Marketing Events, and a founding partner of Haute Dokimazo – a new kind of event conference.
Nicole Osibodu – Co-Founder of Haute Dokimazo and Owner/CEO, Pink Pineapple Event Design.
The Making a Marketer crew talk about this unique event Haute Dokimazo – an “un-conference” – with Liz and Nicole. They’ll explain what an “un-conference” is, and talk through how you actually market an event without a pre-set agenda. While events are marketing tools in and of themselves, hav...2017-11-031h 00