Shows
The Email Sound Booth with Liz Wilcoxaddressing the AI elephant in the roomIn this thoughtful and transparent episode, Liz Wilcox — the Fresh Princess of Email Marketing — tackles the question everyone's asking: how should small business owners use AI in their email marketing? Liz shares her honest experience experimenting with ChatGPT, why she believes AI shouldn't replace your writing, and how to use it wisely — as a support tool, not a substitute for your voice. Episode Highlights Liz's honest confession: she doesn't use AI daily — her assistant Patricia uses it occasionally to write podcast descriptions or brainstorm topics. The story behind this episode: inspired by a longtime email reader n...
2025-10-2910 min
The Email Sound Booth with Liz Wilcoxwriting emails that sellHey, friend! Liz Wilcox here (or, your friendly podcast note-taker for today), and this episode of The Email Sound Booth is a banger! We're breaking down the real-deal secrets to writing sales emails that actually sell—and keep your subscribers hooked and clicking like wild. If you've ever worried about being "salesy" or just want to actually get your products moving, this episode is your new bestie. Shoutout to Connie for the inspo! Episode Highlights The real reason just pumping out sales emails isn't enough—plus, what you actually need to build relationships that lead to sal...
2025-10-2716 min
The Email Sound Booth with Liz Wilcoxget the maximum results from your email list by doing these four things!Hey hey! It's Liz Wilcox and you're tuning in to The Email Sound Booth, Episode 166. If you're anything like me (a card-carrying member of Procrastinators Anonymous), sometimes recording episodes feels like a full-on workout. But today I got tired of my own B.S. and hit record before my daughter got home. Because accountability, am I right? 💁♀️ This episode is a shout-out to my inbox BFF, Suz Brick (linked in the show notes, because she's awesome!). She kept asking a killer question: How do you actually make the MOST out of your existing email list? We're talking: getting tho...
2025-10-2311 min
The Email Sound Booth with Liz Wilcoxinfusing voice into emailAfter a five-month hiatus, Liz Wilcox — the Fresh Princess of Email Marketing — is back and diving into one of her most-requested topics: how to infuse your voice into your email marketing. Inspired by a question from listener Alyssa, a tarot reader and astrologer, Liz breaks down the simple (but not easy) process of developing a recognizable, confident voice in your emails — one that makes readers feel like they know you. Episode Highlights Liz's reminder that mastering your voice takes a crazy amount of practice — just like getting comfortable on camera or behind a microphone. Why you shou...
2025-10-1608 min
The Email Sound Booth with Liz Wilcoxfriday affirmations: networkingIn this uplifting Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — focuses on collaboration, connection, and confidence. If networking feels awkward or transactional, this episode helps you reframe it as something natural, valuable, and full of possibility. Liz shares affirmations designed to help you see your network as a shared space for growth — not competition — and to remind you that your next breakthrough might just be one conversation away. Episode Highlights A calming, five-minute affirmation practice centered on networking, collaboration, and confidence. Liz's reminder that collaborations have been the #1 way she's gr...
2025-05-2306 min
The Email Sound Booth with Liz Wilcox3 easy collabs you can set up in 30 daysCollaborations don't have to be complicated — and in this episode, Liz Wilcox — the Fresh Princess of Email Marketing — proves it. Whether you're new to networking or ready to expand your reach, Liz shares three simple, high-impact collaborations you can set up in the next 30 days to grow your list, build relationships, and boost visibility. These aren't theory — they're tested, beginner-friendly strategies that work. Episode Highlights Why collaboration is the fastest (and most fun) way to grow your audience. Liz's reminder: "Network across, not up." Partner with peers, not people way ahead of you.
2025-05-2206 min
The Email Sound Booth with Liz Wilcoxget the most email subscribers from your collab by doing thisCollaborations are one of the fastest ways to grow your email list — but only if you set them up strategically. In this actionable and energetic episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares the three simple things you need to do before, during, and after every collaboration to make sure you're collecting the maximum number of subscribers. Episode Highlights Why collabs don't automatically grow your list — and what to do instead. Step 1: Set up your ecosystem for success. Step 2: Join their community — before and after. Step 3: Make sure your...
2025-05-2108 min
The Email Sound Booth with Liz Wilcoxwhat to say when pitching a collab If pitching collaborations makes you nervous, this short and punchy episode is your pep talk. Liz Wilcox — the Fresh Princess of Email Marketing — shares her go-to advice for pitching dream collaborations with ease. From Walmart to email marketing pros, Liz's approach to pitching stays the same: keep it simple, informal, and confident. Whether you're asking a friend, a big brand, or an industry leader, this episode shows you exactly how to reach out — without overthinking it. Episode Highlights The golden rule of pitching collaborations: the more informal, the better. Assume the sale — act like it...
2025-05-2007 min
The Email Sound Booth with Liz Wilcoxwhy your network is your secret list building weaponIn this value-packed and story-filled episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares why your network is the most powerful tool for building your email list. Through real-world examples and collaborations with creators like Brock Johnson and Nina Clapperton, Liz breaks down how connections can skyrocket growth faster than any ad or algorithm ever could Episode Highlights: The Magic of Instant Trust Transfer Borrow credibility from your biz besties! When someone shares you with their audience, you get instant trust points. (Think freebie swaps, JV webinars, and all that jazz.) Warm...
2025-05-1910 min
The Email Sound Booth with Liz Wilcoxfriday affirmations: visibilityIn this empowering Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — helps you find confidence and calm around showing up and being seen. Whether you struggle with self-promotion, fear of judgment, or just feel nervous about being visible in your business, this short five-minute episode offers the mindset reset you need to step into the spotlight with purpose and pride. Episode Highlights A short, powerful affirmation practice centered on visibility, confidence, and connection. Liz's reminder that visibility is not selfish — it's an act of service to your audience. Encour...
2025-05-1606 min
The Email Sound Booth with Liz Wilcoxthe power of saying noIn this heartfelt, reflective episode, Liz Wilcox — the Fresh Princess of Email Marketing — gets real about one of the hardest lessons in entrepreneurship: learning to say no. Through stories from her career and personal life, Liz shares how setting boundaries and trusting abundance have shaped her success — and how forgetting those lessons has led to stress, scarcity, and overwhelm. Episode Highlights Liz opens with a story about catching up with her ex-boyfriend, who shared that he finally learned "no is a full sentence." Why saying no is an act of self-respect and alignment — and how...
2025-05-1511 min
The Email Sound Booth with Liz Wilcoxtwo email experiments i'm running right nowIn this high-energy, data-driven episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares two simple but powerful experiments she's currently running with her own list. From one-word subject lines that break 60% open rates to sending more frequent emails that boost engagement, Liz walks through what's working, what's surprising, and how you can replicate her results to revive your own email strategy. Episode Highlights A quick shoutout to Email Sound Booth listener Justin, who landed two new clients — one web design project and one magic show booking — after sending Liz's Pickles template from the Email Marketin...
2025-05-1410 min
The Email Sound Booth with Liz Wilcoxhow much is too much launching?How often should you launch? Once a year? Every quarter? Every month? In this short but strategy-packed episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down exactly how much launching is "too much" (and why the real answer depends on your list growth). Using her signature ABC launch system, Liz explains how to balance big launches with smaller ones so you can always be selling — without burning out your audience or yourself. Episode Highlights The short answer: it depends on how quickly your email list is growing. If you're consistently adding new subscribers, you ca...
2025-05-1309 min
The Email Sound Booth with Liz Wilcoxhow to batch newsletters with google docsIn this practical, behind-the-scenes episode, Liz Wilcox — the Fresh Princess of Email Marketing — walks you through her real process for batching newsletters. Inspired by a question from the Email Sound Booth Facebook Group, Liz shares her simple, repeatable system for planning a month's worth of email content in just a few hours — without losing creativity or momentum. Episode Highlights The question that sparked this episode: "Liz, how do you batch your newsletters?" The backstory: Liz recorded this episode right before yoga, after returning from a Michigan writing retreat that turned into an unplanned work w...
2025-05-1207 min
The Email Sound Booth with Liz Wilcoxfriday affirmations: create a bias towards actionIn this grounding and energizing Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — shares affirmations to help you take action with confidence and courage. This five-minute mindset reset is designed to help you find peace, motivation, and clarity as you wrap up your week and move into the next with fresh energy. Episode Highlights A five-minute affirmation session centered on action, confidence, and self-trust. Encouragement to repeat affirmations aloud or silently — and pay attention to which ones feel challenging. Reflections on how inner growth reflects outward results in busine...
2025-05-0905 min
The Email Sound Booth with Liz Wilcoxtop performing email of april 2025In this lively, data-filled episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down her top-performing emails from April 2025. With open rates over 60% and affiliate commissions rolling in, Liz compares two standout campaigns — a quick customer research email and a short affiliate sales message — to uncover what really worked (and why). She even lets listeners vote on which one deserves the title of "Best Email of April." Episode Highlights April 2025 by the numbers: 17 total emails sent, including 4 newsletter templates, 1 direct sales email, and several high-performing newsletters. Average open rate across campaigns: 60–68%. The two...
2025-05-0812 min
The Email Sound Booth with Liz Wilcoxtaking the edge off when you feel like you're swamped with life and workIn this practical, real-talk episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her go-to strategies for handling stress, overwhelm, and that "I'm about to lose it" feeling we all get sometimes. Whether you're juggling a business, a 9–5, family, or just too many tabs, Liz breaks down simple, no-fluff ways to "take the edge off" before burnout hits. Episode Highlights The inspiration: a listener question from Ask Me Anything April — "Liz, how do you take the edge off when you're overwhelmed?" Liz's first strategy: Get dressed for work. Create separation between...
2025-05-0709 min
The Email Sound Booth with Liz Wilcoxshould i use capital letters in subject lines?It's a question every email marketer asks at some point: should your subject lines use capital letters? In this quick, visual episode, Liz Wilcox — the Fresh Princess of Email Marketing — dives into her inbox to show you exactly why she doesn't. From spammy capitalization habits to the psychology of pattern recognition, Liz explains how lowercase subject lines can make your emails stand out in a crowded inbox. Episode Highlights Why Liz says "probably not" when it comes to using capital letters — but encourages you to experiment. A look inside her Outlook inbox: spam emails...
2025-05-0606 min
The Email Sound Booth with Liz Wilcoxlet's talk about how daunting sending a weekly newsletter isIf sending a weekly newsletter feels like a chore, this episode will change that. Liz Wilcox — the Fresh Princess of Email Marketing — shares a simple mindset shift and framework to make writing your weekly emails faster, easier, and more fun. Instead of trying to be the "sage on the stage," Liz encourages you to become the "guide on the side" — a relatable, friendly voice who connects with your readers like friends, not followers. Episode Highlights A real moment of imperfection: Liz starts the episode by coughing on mic — proving that you can be authentic and still run a thrivi...
2025-05-0511 min
The Email Sound Booth with Liz Wilcoxanother reason to not ghost your list (spoiler: ai big brother)In this short but urgent episode, Liz Wilcox — the Fresh Princess of Email Marketing — reveals a brand-new reason to stop ghosting your email list: AI. After a conversation with her friend and former coach, Roberto Candelaria, Liz learned how generative AI tools inside inboxes (like Apple Mail and Google) are now summarizing emails — and how that can hurt your deliverability if you're not emailing consistently. Episode Highlights The story that started it all: Liz's friend Roberto noticed Apple Mail's new AI-generated preview text summarizing his emails instead of showing what he wrote. A wild d...
2025-04-2105 min
The Email Sound Booth with Liz Wilcoxfriday affirmations: trust divine timingIn this calming Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — invites you to slow down and celebrate how far you've come. After a full week of working toward your goals, this episode helps you reconnect with gratitude, confidence, and joy in your progress. Whether you're winding down for the weekend or finding a moment of peace in your day, these affirmations will help you breathe, refocus, and feel proud of the bricks you've laid this week. Episode Highlights Liz's weekly Friday Affirmations — a softer, reflective side of her normally high-energy personality.
2025-04-1806 min
The Email Sound Booth with Liz Wilcoxfixing the biggest problem in my membershipBig changes are coming! In this exciting and transparent episode, Liz Wilcox — the Fresh Princess of Email Marketing — announces a major update to her $9 Email Marketing Membership. After years of growth and feedback, Liz is tackling the program's biggest issue: site navigation. She shares why she's making the switch, what members can expect, and how this upgrade will create a smoother, more enjoyable experience for everyone. Episode Highlights The backstory: the membership started as a simple Google Drive folder before moving to LizWilcox.com, then to its current home at EmailMarketingMembership.com. With over...
2025-04-1710 min
The Email Sound Booth with Liz Wilcoxhow much money i made in march 2025It's time for another behind-the-scenes income breakdown! In this ultra-transparent episode, Liz Wilcox — the Fresh Princess of Email Marketing — pulls back the curtain on her March 2025 revenue. From her Annual Pass launch to affiliate income and a few surprise lessons about taxes, Liz shares the real numbers, wins, and takeaways from a $87K month — no fluff, no filters. Episode Highlights Liz's goal for March 2025: $100,000 — inspired by previous launches and steady growth since 2023. The actual total: $87,617, or 87.6% of her goal. Why she's more proud of the how than the how much — she hit that n...
2025-04-1619 min
The Email Sound Booth with Liz Wilcoxtop performing email of march 2025In this monthly "Email Breakdown" episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her top-performing email from March 2025. With List Building Live and her Annual Pass sale both happening this month, Liz sent more emails than usual — and one simple message stood out above the rest. Spoiler: it's not fancy, it's not long, but it's proof that empathy, timing, and a little personality go a long way. Episode Highlights Liz's top-performing email: "Hit reply to this email." Why this worked: The numbers: Bonus shoutout: an honorable mention email...
2025-04-1509 min
The Email Sound Booth with Liz Wilcoxtop performing email of february 2025In this data-packed and personality-filled episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her top-performing email from February 2025. Spoiler: it's not fancy, it's not complicated — but it's effective. Liz breaks down exactly why her "Happy Birthday, [First Name]" email stood out, the strategy behind it, and how it turned a $4 sale into thousands in long-term revenue. Episode Highlights Liz's company value: "We believe in making mistakes so we can learn faster and grow stronger." In February 2025, Liz sent 26 total emails, including seven newsletters and several sales emails. Her top-performing email...
2025-04-1408 min
The Email Sound Booth with Liz Wilcoxfriday affirmations: entrepreneurs need restIn this gentle and grounding Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — invites you to slow down, breathe, and give yourself permission to rest. After a full week of ambition and action, this five-minute episode helps you reconnect with gratitude, calm, and self-compassion so you can recharge before the week ahead. Episode Highlights A five-minute affirmation session centered on rest, renewal, and self-care. Liz's reminder that rest isn't a reward — it's an essential part of success. Encouragement to pay attention to any affirmations that feel uncomfortable — they might po...
2025-04-1105 min
The Email Sound Booth with Liz Wilcox5 email ideas for when you don't know what to sendIf you've ever opened your email platform and thought, "I have no idea what to send," this episode is your new go-to. Liz Wilcox — the Fresh Princess of Email Marketing — shares five fun, easy, and relationship-building email ideas you can send anytime you're stuck. Whether you're in a creative slump or just out of time, these prompts will help you write faster, connect deeper, and actually enjoy emailing again. Episode Highlights The inspiration behind this episode — Liz logged into the Email Marketing Membership and picked five random newsletter templates from the library. Email #1: The "Off Track"...
2025-04-1007 min
The Email Sound Booth with Liz Wilcoxthings i'm currently dropping the ball onIn this refreshingly honest and relatable episode, Liz Wilcox — the Fresh Princess of Email Marketing — gets real about the things she's currently dropping the ball on, both in business and life. From missed podcast uploads to newsletter strategy struggles, Liz opens up about burnout, boundaries, and the lessons she's learning as she balances health, motherhood, and entrepreneurship. This one's part confession, part pep talk — and a reminder that sometimes it's okay to let things slide. Episode Highlights The inspiration for this episode: embracing transparency instead of pretending everything's running perfectly. Business "balls" Liz admits she's droppe...
2025-04-0913 min
The Email Sound Booth with Liz Wilcoxfriday affirmations: celebrate the small stuff!In this calming and confidence-boosting Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — helps you find peace and pride in your progress with email marketing. If you've ever felt overwhelmed by writing emails or unsure if you're doing it "right," this episode will remind you that your best is always enough and that every send is a step forward. Episode Highlights A guided five-minute affirmation session focused on email marketing confidence. Encouragement to notice affirmations that make you pause or feel resistance — they're clues for growth. Affirmations that promot...
2025-04-0407 min
The Email Sound Booth with Liz Wilcoxcan i have the same welcome sequence for multiple freebies?This one's short, sweet, and straight to the point. Liz Wilcox — the Fresh Princess of Email Marketing — answers one of the most common questions she gets: "Can I use the same welcome sequence for more than one freebie?" Spoiler alert — absolutely. In this quick episode, Liz explains why your welcome sequence doesn't need to change every time you create a new opt-in and what really matters most when setting up your automation. Episode Highlights The purpose of a welcome sequence: to open the door, set expectations, and move new subscribers into your newsletter. Why most of you...
2025-04-0206 min
The Email Sound Booth with Liz Wilcoxfriday affirmations: your instincts are spot on!In this week's Friday Affirmation episode, Liz Wilcox — the Fresh Princess of Email Marketing — helps you strengthen your belief in your ability to grow your list. These affirmations are all about confidence, consistency, and trusting that your success is inevitable. If you've been doubting your momentum or comparing your progress to others, this five-minute session will help you reset and reconnect with the truth: you are capable, resourceful, and ready for growth. Episode Highlights A guided, five-minute affirmation practice centered on list-building confidence. Encouragement to reflect on affirmations that feel challenging — those often highli...
2025-03-0707 min
The Email Sound Booth with Liz Wilcoxwhy i haven't changed my landing page in five yearsFive years. Same landing page. Same results. In this short and honest episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares why she hasn't touched her freebie landing page in half a decade. From staying consistent with her audience to keeping things funny and on-brand, Liz breaks down the three main reasons she's left it alone — and why sometimes not changing things can be the smartest move you make. Episode Highlights Why keeping things simple has made her landing page timeless. Reason #3: The copy still works because she's still speaking to the same person she wa...
2025-03-0607 min
The Email Sound Booth with Liz Wilcoxone thing your landing page might be missingYou've got a freebie, a solid opt-in, and a landing page — but conversions still feel low. In this quick and insightful episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares one simple change that can make a big difference: add a photo of yourself. Liz explains why showing your face helps build trust, connection, and brand personality (without needing fancy design or a video setup). Episode Highlights The simple fix your landing page might be missing: a photo of you. Why visuals matter — adding a face creates instant connection and trust. How a...
2025-03-0405 min
The Email Sound Booth with Liz Wilcoxthe most important thing to remember when you're building your email listIf you've been waiting for an easy button for list growth, this episode is your loving reality check. Liz Wilcox — the Fresh Princess of Email Marketing — reminds you that growing your list is your responsibility. No one else can do it for you. In this short and honest episode, Liz shares why building an email list takes real work — but also how to make that work fun, sustainable, and aligned with your strengths. Episode Highlights Why Liz believes the #1 rule of email marketing is simple: your list is your responsibility. The truth about list g...
2025-03-0304 min
The Email Sound Booth with Liz Wilcoxfriday affirmations: call in your email subscribersIn this uplifting Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — helps you step into the energy of growth and momentum. Following a week of list-building topics on the podcast, this short and soothing episode focuses on welcoming new subscribers with confidence, excitement, and intention. Episode Highlights A five-minute affirmation session centered on growth and attracting new subscribers. Encouragement to reflect on affirmations that make you pause — they might reveal areas for deeper growth. Affirmations that reinforce trust, consistency, and self-belief as your email list grows. A remi...
2025-02-2806 min
The Email Sound Booth with Liz Wilcox3 ways to grow your email list fastIf you're craving faster email list growth, this episode is for you — with one very important caveat: fast growth doesn't always mean better growth. Liz Wilcox — the Fresh Princess of Email Marketing — breaks down three proven strategies to grow your list quickly while still attracting the right subscribers. From paid ads to referral systems to bundles, she shares exactly what works (and when to use it). Episode Highlights A gentle reminder that slow growth is still growth — focus on quality over speed. Strategy #1: Facebook ads (and other paid ads) Paid ads are the fastest...
2025-02-2606 min
The Email Sound Booth with Liz Wilcoxfreebie ideas you might not hateIn this short and creative episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares a handful of fresh, fun, and low-effort freebie ideas for anyone who's tired of the same old "PDF download" routine. From playlists to case studies, Liz helps you find a freebie that feels good for you — one that connects naturally with your business and attracts subscribers who are excited to stick around. Episode Highlights Why freebies still work — even if you think you hate them. How Liz's original freebie (a resource library with a welcome sequence, newsletter samples, and subject lines) h...
2025-02-2507 min
The Email Sound Booth with Liz Wilcox1 huge way to grow your list without a freebieHate freebies but still want to grow your list? This one's for you. In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — reveals the single best way to grow your email list without creating a new freebie: hosting your own event. Whether it's a challenge, bundle, or virtual summit, Liz explains why being the host (not just a participant) can skyrocket your list growth and position you as a leader in your niche. Episode Highlights The question Liz gets all the time: "How can I grow my list if I hate freebies?" The most...
2025-02-2409 min
The Email Sound Booth with Liz Wilcoxbest practice to law (scrubbing your list!)In this serious but important episode, Liz Wilcox — the Fresh Princess of Email Marketing — explains why list scrubbing has officially moved from a "best practice" to a requirement. With major inbox providers like Google, Yahoo, and Microsoft tightening their rules, sending to disengaged subscribers can now hurt your deliverability — or even get you blocked entirely. Liz breaks down what this means for your email strategy and how to adapt with confidence. Episode Highlights Why list scrubbing used to be a best practice — but is now a requirement enforced by major inbox providers. How companie...
2025-02-2006 min
The Email Sound Booth with Liz Wilcoxquick reminder about metricsIf you've been obsessing over your open rates, click rates, or that one subscriber who seems to click everything, this episode is your friendly wake-up call. Liz Wilcox — the Fresh Princess of Email Marketing — delivers a loving dose of tough love about email metrics and why they'll never be 100% accurate. Whether you've got 50 or 5,000 subscribers, this quick reminder will help you focus on what actually matters for growth and sales. Episode Highlights Why your metrics will never be completely accurate — and why that's okay. How filters, bots, and ESP quirks can make clicks and op...
2025-02-1809 min
The Email Sound Booth with Liz Wilcoxtop performing email in january 2025Every month, Liz Wilcox — the Fresh Princess of Email Marketing — pulls back the curtain on her email performance. In this episode, she shares the best-performing email from January 2025 and explains exactly why it worked. This one wasn't a sales email — it was a vision email. With high open rates, strong engagement, and even more unsubscribes than usual, Liz breaks down why that's a good thing and what it says about her leadership and audience alignment. Episode Highlights Liz sent 23 emails in January, including member-only newsletters, affiliate updates, and Foundations Week event emails. Why she chose her "N...
2025-02-1709 min
The Email Sound Booth with Liz Wilcoxfriday affirmations: call in your successIn this calming and confidence-boosting Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — helps you slow down, breathe, and reconnect with what your version of success looks like. As she celebrates four years of her $9 Email Marketing Membership, Liz invites you to let go of comparison, trust your instincts, and move forward with consistency and self-belief. Episode Highlights A five-minute affirmation practice to close out the week with peace and purpose. Affirmations focused on individuality, consistency, and trusting your own instincts. Encouragement to stop comparing your journey to anyo...
2025-02-1405 min
The Email Sound Booth with Liz Wilcox4 reasons i've never increased the price of my membershipAfter four years, more than 4,000 members, and over a million dollars in sales, Liz Wilcox — the Fresh Princess of Email Marketing — still charges just $9/month for her Email Marketing Membership. In this transparent and heartfelt episode, Liz breaks down the four reasons she's never raised the price (and doesn't plan to anytime soon). From accessibility to integrity to good old-fashioned spite, this episode captures everything that makes her business model one of a kind. Episode Highlights The Email Marketing Membership turns four years old on February 16, 2025 — and Liz is celebrating with a $4 trial for new members. The...
2025-02-1311 min
The Email Sound Booth with Liz Wilcox4 common reasons people stay inside my membershipEver wondered what makes people stick around in a membership for years? In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares the four biggest reasons her members stay subscribed to the $9 Email Marketing Membership, now celebrating its fourth anniversary. From clear content to genuine care, Liz reveals what really keeps people engaged, accountable, and excited to stay. Episode Highlights The Email Marketing Membership turns four years old on February 16, 2025 — four years of showing up every single week. Why Liz asked her members directly, "Why do you stay?" — and what their answers reveal about re...
2025-02-1117 min
The Email Sound Booth with Liz Wilcoxthe best (and second best) way i know to get quality leadsTired of hearing, "I get leads, but nobody buys"? In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her top two proven ways to attract high-quality leads who actually buy, reply, and stick around. These strategies come straight from her own business — the same ones that helped her build an email list where over 50% of subscribers are paying customers. Episode Highlights Why "more leads" doesn't mean "better leads." The #1 way to attract quality leads: affiliate marketing. Customers who come in through affiliates are already invested. They're buyers first, which...
2025-02-0607 min
The Email Sound Booth with Liz Wilcoxi emailed a sale and they unsubscribed. what now?Ever sent a sales email and watched your unsubscribe count spike? Don't panic — this episode is exactly what you need. Liz Wilcox — the Fresh Princess of Email Marketing — breaks down why unsubscribes after a sales email are not only normal but actually good for your list health. In this encouraging and practical episode, Liz shares four simple actions you can take to reduce unsubscribes, strengthen your sales strategy, and grow a more engaged audience. Episode Highlights The listener email that inspired this episode — "Liz, I sent a sales email and got way more unsubscribes than usual. What should I...
2025-02-0409 min
The Email Sound Booth with Liz Wilcoxfriday affirmations: rewire your brain to receiveIn this powerful and heart-opening Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — helps you step into the energy of receiving. If you've ever struggled to accept compliments, money, support, or opportunities, this episode will help you practice gratitude, openness, and trust in the flow of abundance. Episode Highlights A five-minute affirmation session focused entirely on receiving — money, love, support, and time. Liz's reflections on how she's noticed people (herself included) resisting prosperity. Encouragement to pause and notice which affirmations feel uncomfortable — and to journal or replay those moments...
2025-01-3108 min
The Email Sound Booth with Liz Wilcox2 reasons you need a welcome sequenceYou've heard every email marketing expert say it — "you need a welcome sequence." But why? In this short, motivating episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down the two biggest reasons why having a welcome sequence isn't optional. Whether you're brand new to email or your old sequence feels outdated, this episode will help you understand the real purpose behind those first four emails and get you inspired to finally write (or rewrite) yours. Episode Highlights Why so many business owners procrastinate writing their welcome sequence — and why that's holding them back. The two...
2025-01-2906 min
The Email Sound Booth with Liz Wilcox3 lessons from building out my podcast studioAfter months of planning (and a little procrastinating), Liz Wilcox — the Fresh Princess of Email Marketing — finally built her dream podcast studio, and it's just as bright, quirky, and fun as you'd imagine. In this behind-the-scenes episode, Liz shares three big lessons she learned during the process — from keeping things simple to designing with her audience in mind. Episode Highlights The backstory: Ecamm flew to Liz's home to help her build her podcast studio after she won their 2024 Content Launchpad Contest. A quick tour of the studio — from the yellow-and-pink paint to the NSYNC an...
2025-01-2812 min
The Email Sound Booth with Liz Wilcoxtop performing email of december 2024In this transparent and thoughtful episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her best-performing email (well, technically a series of emails) from December 2024. She breaks down how her Annual Pass renewal reminders outperformed every other send, why she views them as her most successful emails ever, and how these simple automations save time, stress, and even relationships with customers. Episode Highlights Liz's behind-the-scenes look at December 2024 — including sending only 30 emails total and taking 11 days off for rest. Why she prioritizes time off for herself and her assistant Patricia during the holidays. How...
2025-01-2710 min
The Email Sound Booth with Liz Wilcoxa different kind of super signatureThe "super signature" has been around forever — but Liz Wilcox, the Fresh Princess of Email Marketing, is giving it a 2025 makeover. In this short and strategic episode, Liz shares her plan to transform the typical "PS: here's how to work with me" section into something more engaging, helpful, and customer-focused. Instead of repeating the same links, she's turning her super signature into a quarterly calendar that builds anticipation, boosts sales, and helps every subscriber — from freebie seekers to loyal Annual Pass holders — stay in the loop. Episode Highlights What a traditional super signature is — and why Liz hasn't u...
2025-01-1606 min
The Email Sound Booth with Liz Wilcoxtry this one trick for your next subject lineCould a single word really increase your open rates? Liz Wilcox — the Fresh Princess of Email Marketing — says yes! In this short and fun episode, Liz shares her favorite subject line hack: the one-word subject line. Learn why it works, how to come up with the right word, and see real examples that have boosted her engagement and replies — all while keeping email writing fun again. Episode Highlights How Liz discovered the power of one-word subject lines (inspired by Kennedy from Email Marketing Heroes). Why one-word subject lines visually stand out in inboxes — especially on mobile.
2025-01-1506 min
The Email Sound Booth with Liz Wilcox3 misconceptions people have about my low cost membershipLow-ticket offers get a bad rap — but Liz Wilcox, the Fresh Princess of Email Marketing, is here to set the record straight. In this episode, Liz busts three of the biggest myths she hears about her $9/month Email Marketing Membership. From customer quality to business structure, she shares what really makes a low-cost, high-value offer work — and why it's not as "easy" as people think. Episode Highlights The truth about running a $9/month membership — and why it's not a shortcut to passive income. Misconception #1: Low-paying customers "suck." Why that belief is elitist and totall...
2025-01-1412 min
The Email Sound Booth with Liz Wilcoxhow to give your affiliates swipe emails they actually want to sendIf you've ever tried promoting someone's offer and cringed at the copy they sent, you're not alone. In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares exactly how to create affiliate swipe emails that people are excited to send. Whether you're running your first affiliate program or looking to improve your existing one, this quick episode will show you how to make your swipe files stand out from the rest. Episode Highlights The problem with most affiliate swipe emails — they're generic and overused. Why you need to make your swipes as easy as ABC...
2025-01-1307 min
The Email Sound Booth with Liz Wilcoxnew year affirmationsIt's a new year, and that means a fresh round of affirmations from Liz Wilcox — the Fresh Princess of Email Marketing. In this uplifting first Friday Affirmation of 2025, Liz helps you let go of what no longer serves you, embrace gratitude for new beginnings, and step into the year with confidence, peace, and joy. Episode Highlights A five-minute affirmation session designed to help you welcome 2025 with clarity and calm. Encouragement to forgive yourself, release fear, and make space for abundance. Gentle reminders that rest, grace, and self-belief are part of success....
2025-01-1006 min
The Email Sound Booth with Liz Wilcoxthe contract you didn't know you signedEver wonder what really keeps your emails landing in inboxes — and your subscribers sticking around? In this short but perspective-shifting episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down two "social contracts" that define every email you send. Borrowing insights from email marketing expert Chad White, Liz explains how these unwritten agreements shape both your deliverability and your relationship with subscribers. Episode Highlights The inspiration for this episode: Email Marketing Rules by Chad White — a classic for email geeks. The first contract: Between you and the "Internet Gods" (inbox providers). "Send emails t...
2025-01-0909 min
The Email Sound Booth with Liz Wilcox7 ways my community is using ai for their email marketingAI isn't going anywhere — but that doesn't mean it has to take over your inbox. In this practical and encouraging episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares seven creative ways real business owners are using AI to make email marketing easier, faster, and more effective. From research help to tidying up drafts, these examples show you how to use AI as a tool, not a crutch, while keeping your brand voice front and center. Episode Highlights The growing conversation inside The Email Sound Booth Facebook Group about AI and email marketing. How Liz cu...
2025-01-0809 min
The Email Sound Booth with Liz Wilcoxmy business goals for the new yearWelcome to 2025! In this reflective and inspiring episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her business goals for the year ahead. With honesty, humor, and a big dose of self-awareness, Liz talks about how her health journey has shaped her approach to business, what sustainable growth really looks like, and how she's keeping "fun" at the center of everything she does. Episode Highlights How Liz's health challenges over the past few years have influenced her priorities. Why her word of the year is "consistent" — for both health and business. A b...
2025-01-0617 min
The Email Sound Booth with Liz Wilcoximages + emails: should you put images in your emails?It's one of the most common questions in email marketing: Should you use images in your emails — or keep things plain text? In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down when, why, and how to use images without hurting your deliverability. Whether you love a pretty layout or prefer to keep things simple, this episode helps you decide what's right for your brand and your readers. Episode Highlights The great debate: plain text vs. formatted emails — and why it depends on your brand. Why Liz keeps her own emails "...
2024-12-1806 min
The Email Sound Booth with Liz Wilcoxwhat to do with snarky repliesIf you've ever opened your inbox to a snarky or downright rude reply, this episode is for you. Liz Wilcox — the Fresh Princess of Email Marketing — shares how she handles negative or aggressive responses with grace, clarity, and boundaries. From deciding when to delete to when to defend, Liz walks through real examples and mindset shifts that help you protect your energy (and your business reputation). Episode Highlights Why rude replies tend to increase around busy sales seasons like Black Friday. Three ways to respond when someone's nasty in your inbox: Dele...
2024-12-1613 min
The Email Sound Booth with Liz Wilcoxdownloading your email list every once in a whileYou own your email list — but only if you actually have a copy of it. In this super short but important episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares why you should download and back up your email list at least once a year. From rare (but real) cases of ESPs shutting down accounts to simple peace of mind, this quick reminder will help you protect your most valuable business asset. Episode Highlights Why owning your email list means having your own backup — not just trusting your ESP. Real-life example: a marketer...
2024-12-1204 min
The Email Sound Booth with Liz Wilcoxdeciding on an email service providerChoosing the right email service provider can feel overwhelming — but it doesn't have to be. In this practical episode, Liz Wilcox — the Fresh Princess of Email Marketing — walks you through exactly how to pick the best platform for your needs, goals, and budget. Whether you're just starting your email list or looking to switch providers, this episode breaks it all down so you can make a confident decision (without spending hours comparing features). Episode Highlights Why this is the #1 question Liz gets inside her Facebook group — and why it took 62 episodes to cover it. The two key...
2024-12-1018 min
The Email Sound Booth with Liz Wilcoxhow to get replies to your email newslettersIf your inbox feels a little one-sided, this episode will fix that. Liz Wilcox — the Fresh Princess of Email Marketing — shares her simplest, most effective tactic for getting subscribers to hit reply: ask yes-or-no questions. In this quick, actionable episode, Liz breaks down exactly how to use this underrated strategy to spark real conversations, improve engagement, and even boost deliverability. Episode Highlights The biggest mistake most senders make — asking questions that are too complicated. Why yes-or-no questions are powerful: they're easy to answer and open the door to deeper connections. Real exampl...
2024-12-1009 min
The Email Sound Booth with Liz Wilcoxone underrated tactic to save you time on your email marketingFeeling burnt out on writing new emails every week? Liz Wilcox — the Fresh Princess of Email Marketing — is here with the ultimate time-saving tip: reuse your emails. In this quick and refreshing episode, Liz shares how she recycles both sales emails and newsletters to stay consistent, save time, and keep her subscribers engaged — without anyone noticing. Episode Highlights Why you should regularly resend past emails that performed well. How Liz reused almost all her 2023 Black Friday emails for her 2024 campaign (and still crushed it). Why "duplicate, update, and send" is her go-to...
2024-12-0504 min
The Email Sound Booth with Liz Wilcoxsending emails during the holiday seasonAs the year winds down, so does everyone's energy — including your audience's. In this short and thoughtful episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her honest take on whether or not you should keep sending emails during the holidays. From her own rest routine to creative ideas from her community, this episode will help you make a plan that feels right for you. Episode Highlights Why there's no one "right" answer to sending emails during the holidays. Liz's personal plan: taking a full break from her regular newsletter while running 12 Days o...
2024-12-0406 min
The Email Sound Booth with Liz Wilcoxmy best performing email from novemberIf you've ever wondered what makes an email really work, this episode pulls back the curtain. Liz Wilcox — the Fresh Princess of Email Marketing — shares her best-performing emails from November, including the one that brought in over $12,000 in sales during her Black Friday campaign. She also gives an honorable mention to a high-engagement "click one" email that helped her test interest, grow her waitlist, and confirm her sales direction for 2025. Episode Highlights How Liz sent 51 emails in November (not counting resend-to-unopens) — and why that volume makes sense during launch season. Why customers create community — not the othe...
2024-12-0310 min
The Email Sound Booth with Liz Wilcoxhow the black friday sale wentIt's time for a full debrief! In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares the final results from her 2024 Black Friday sale. From hitting 94% of her ambitious $250K goal to lessons about open rates, list growth, and fatigue in the market, Liz breaks down exactly what went right, what flopped, and what she's grateful for heading into 2025. Episode Highlights A recap of Liz's top three goals from Episode 54 — and how she graded herself on each: Have fun: 8.5/10 — enjoying the launch while staying detached from the numbers. Be present: 9/10 — balancing work with...
2024-12-0238 min
The Email Sound Booth with Liz Wilcoxthe only email metric i care aboutWith so many email metrics to track — open rates, click rates, unsubscribes, deliverability — it's easy to lose focus. But Liz Wilcox, the Fresh Princess of Email Marketing, believes there's really only one metric that matters: the number (and percentage) of customers on your list. In this episode, Liz shares why this single metric fuels every other part of your email success and how it's helped her build a list full of engaged, loyal buyers. Episode Highlights Why traditional metrics like open rates and click rates don't tell the full story. The one metric that...
2024-11-2008 min
The Email Sound Booth with Liz Wilcox3 times i messed up my email marketingEven email marketers make mistakes — and Liz Wilcox, the Fresh Princess of Email Marketing, is no exception. In this relatable and funny episode, Liz shares three real moments she totally flubbed her email marketing (and what each one taught her). From missing subject lines to major send list mix-ups, this episode proves that mistakes are part of the process — and sometimes, they even lead to unexpected wins. Episode Highlights The Facebook group thread that inspired this episode — and why every email marketer makes mistakes. Story #1: The time Liz forgot to add a subject line...
2024-11-1910 min
The Email Sound Booth with Liz Wilcox2 questions to ask yourself next time you're struggling to write your newsletterFeeling stuck staring at a blank email? Liz Wilcox — the Fresh Princess of Email Marketing — is here with the simplest newsletter-writing hack ever. In this quick, five-minute episode, Liz shares two questions that can turn email overwhelm into easy, fun creativity (yes, even if writing isn't your thing). Episode Highlights The two questions that make email writing easier: What would this look like if it was easy? What would this look like if it was fun? How these questions help you simplify your next email. Real examples of s...
2024-11-1405 min
The Email Sound Booth with Liz Wilcox3 times my email list saved meIf you ever needed proof that your email list can truly change your business — and your life — this episode is it. Liz Wilcox, the Fresh Princess of Email Marketing, shares three real-life stories of how her email list pulled her out of financial tight spots, created stability in uncertain seasons, and proved why consistent emailing is one of the best business decisions you can make. Episode Highlights A true story of a 2019 affiliate bundle promo that brought in thousands during a tough financial season. How creative, consistent emailing helped Liz win a first-place affi...
2024-11-1117 min
The Email Sound Booth with Liz Wilcoxshould i send emails out at the same time?If you've ever wondered whether you should send your weekly newsletter at the same time every week, this episode has your answer. Liz Wilcox — the Fresh Princess of Email Marketing — breaks down what really matters when it comes to email timing, and why consistency helps more than any "best day or time" you'll find on Google. Episode Highlights Why sending emails at the same time helps train you (the sender) just as much as your audience. How consistency creates trust and builds audience anticipation. Real-life examples from Liz's RV travel blog and...
2024-11-0707 min
The Email Sound Booth with Liz Wilcoxthe power of the psEver wonder if anyone reads all the way to the bottom of your emails? They do — and that's where the magic happens. In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares how to use the humble "PS" to boost engagement, create urgency, and increase clicks. From sales strategies to storytelling and connection, this episode shows why the PS is one of the most underrated tools in email marketing. Episode Highlights Why the PS (postscript) is so effective — especially for skimmers and mobile readers. How to find the perfect balance: too short an...
2024-11-0514 min
The Email Sound Booth with Liz Wilcoxmy best performing email from oct 2024 (and why it worked)Curious about what makes an email truly perform? In this transparent and data-driven episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her top-performing emails from October 2024, breaking down what made each one work. From a personal story that sparked curiosity to a win-back campaign that brought in real sales, this episode gives you a peek behind the curtain at how Liz thinks about open rates, clicks, and conversions. Episode Highlights Why Liz tracks her percentage of customers as her #1 metric. The standout email of the month: "Changing" — a personal, curiosity-based message with a...
2024-11-0416 min
The Email Sound Booth with Liz Wilcoxsubject line best practicesSubject lines — the one part of your email that can make or break your open rate. In this episode, Liz Wilcox, the Fresh Princess of Email Marketing, breaks down exactly how to write subject lines that stand out in crowded inboxes. From real examples to simple writing tips, Liz shows you how to create subject lines that spark curiosity, feel friendly, and get readers clicking. Episode Highlights What makes a great subject line: short, descriptive, and written with the reader in mind. The 7 main types of subject lines (with examples for each): Question-based – e.g...
2024-10-2918 min
The Email Sound Booth with Liz Wilcoxrevealing my bf offer + why it's so damn important to meIt's finally here — Liz Wilcox, the Fresh Princess of Email Marketing, is bringing back her most popular offer: The Annual Pass. In this high-energy episode, Liz shares all the details of her 2024 Black Friday promotion, why it's so meaningful this year, and what members can expect in 2025. From community and accountability to a year's worth of email marketing support, this episode lays out exactly why this offer is a can't-miss for business owners who want to grow their email list and profits with confidence. Episode Highlights What the Annual Pass is — a one-year membership to Emai...
2024-10-2820 min
The Email Sound Booth with Liz Wilcoxsimple alternative to funnelsFunnels might sound fancy, but you don't need one to make consistent sales with email. In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down her three-part formula for growing your list, building connection, and selling with ease. This approach is perfect for anyone who wants to skip the complicated tech setups and focus on what really works. Episode Highlights Liz's simple three-step email formula that replaces traditional funnels. Why you only need three main components: a welcome sequence, a weekly newsletter, and sales messages. How to use a ye...
2024-10-2406 min
The Email Sound Booth with Liz Wilcox5 email newsletter ideas to make you moneyFeeling like you're emailing consistently but not seeing sales? You're not alone — and Liz Wilcox, the Fresh Princess of Email Marketing, has your back. In this episode, Liz shares five proven newsletter strategies to help you sell more, connect better, and remind your audience that you're not just a content creator — you're a business with real solutions. These ideas are simple, repeatable, and designed to turn your emails into income. Episode Highlights The super signature: how to include offers at the bottom of every newsletter. Why a well-timed flash sale can wake up a qu...
2024-10-2213 min
The Email Sound Booth with Liz Wilcoxwinning ecamm's apprenticeshipBig news, friend — The Email Sound Booth just leveled up! In this milestone episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares the exciting news that she won Ecamm's Content Launchpad Apprenticeship. Liz opens up about her journey with Ecamm, her vision for the future of The Email Sound Booth, and how this partnership will help her bring email marketing to the mainstream creator world. Episode Highlights The full story behind winning Ecamm's Content Launchpad Apprenticeship. How Liz's relationship with Ecamm started (and why she bought a Mac just to use it).
2024-10-2118 min
The Email Sound Booth with Liz Wilcox4 signs you should run a black friday sale and 2 signs you should skipIn this fun and practical episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down how to decide whether a Black Friday sale makes sense for your business. With her signature mix of tough love and encouragement, Liz walks you through four signs you should run a sale and two signs you might want to skip it. Whether you're new to sales or just trying to protect your peace this season, this episode will help you make a confident, stress-free decision. Episode Highlights Four reasons you should run a Black Friday sale. You...
2024-10-1714 min
The Email Sound Booth with Liz Wilcoxwho should not get your newsletter each weekIf you've ever wondered why new subscribers seem to stop opening your emails right after they join your list, this episode might hold the answer. Liz Wilcox — the Fresh Princess of Email Marketing — breaks down a common mistake many beginners make: sending newsletters to subscribers who are still in their welcome sequence. She shares exactly why this causes confusion (and lower engagement) — and how to fix it with a simple, low-tech solution. Episode Highlights The difference between your welcome sequence and your weekly newsletter. Why sending both at once hurts the subscriber experience.
2024-10-1606 min
The Email Sound Booth with Liz Wilcoxadjusting your email campaigns for current eventsIn this thoughtful episode, Liz Wilcox — the Fresh Princess of Email Marketing — talks about how to navigate email marketing when major world events, natural disasters, or social injustices take center stage. From real-life examples of business owners facing difficult timing to Liz's own story of adjusting her 2024 strategy, this episode helps you find the balance between staying sensitive and staying in business. Episode Highlights Why business owners can't ignore what's happening in the world anymore. Real examples: Pete McPherson's launch on the day of Russia's invasion of Ukraine. Chelsea Bren...
2024-10-1511 min
The Email Sound Booth with Liz Wilcoxone quick trick to keep your biz lean and be productive at the same timeIn this short but powerful episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares one of her favorite mindset and productivity hacks: the $49 rule. What started as a way to trick herself out of buying shiny business offers has turned into a system for staying focused, productive, and profitable. If you've ever found yourself tempted by yet another "must-have" low-ticket offer, this is your sign to pause, set a timer, and get to work. Episode Highlights The story behind Liz's "$49 Rule" and how it changed her business habits. How to break the cycl...
2024-10-1004 min
The Email Sound Booth with Liz Wilcoxmy best performing email from sep 2024 (and why it worked)In this transparent behind-the-scenes episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down her best-performing email from September 2024 and what made it so effective. From subject line strategy to timing and segmentation, Liz reveals the practical (and surprisingly simple) reasons her emails earned sky-high open and click rates — and how you can apply the same thinking to your own campaigns. Episode Highlights A peek at Liz's September email stats — including open and click rates from 16 different sends. Why "Copywriters, let's go" became the month's top-performing email. The power of targetin...
2024-10-0911 min
The Email Sound Booth with Liz Wilcox3 ways to grow your email list and 1 way to think twice before usingIf list growth feels like a mystery, this episode is your roadmap. Liz Wilcox — the Fresh Princess of Email Marketing — breaks down her three favorite, proven ways to grow your email list (plus one strategy she's learned to think twice about). From guest speaking to hosting your own events to tapping into referral networks, Liz shares what's actually working in 2024 and what might not be worth your energy. Episode Highlights Liz's top three list-building strategies: guest speaking, hosting online events, and newsletter referral programs. How to pitch your freebie seamlessly when you guest on p...
2024-10-0825 min
The Email Sound Booth with Liz Wilcoxcold scrubbing in 2025Feeling nervous about deleting subscribers from your list? In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her latest approach to keeping her email list squeaky clean (and why she's being extra cautious with all the new 2024 deliverability rules). You'll learn what "cold scrubbing" really means, why it matters for your deliverability, and how Liz is simplifying her process to protect her sender reputation and keep her list healthy. Episode Highlights What cold scrubbing is — and why it's essential for deliverability. The "Internet Gods" analogy that explains why inactive subscribers hurt y...
2024-10-0713 min
The Email Sound Booth with Liz Wilcoxmy thoughts on black fridayBlack Friday has a bit of a reputation — but Liz Wilcox, the Fresh Princess of Email Marketing, is here to tell you why it's still one of the best opportunities for online business owners. In this candid, high-energy episode, Liz breaks down the myths, the pressure, and the massive potential of showing up for the biggest shopping day of the year. Whether you're running your first sale or refining your signature offer, this episode will convince you that Black Friday isn't something to fear — it's something to leverage. Episode Highlights Why Liz loves Black Friday (and...
2024-10-0311 min
The Email Sound Booth with Liz Wilcox5 reasons to fall in love with email marketingIn this fiery, heart-to-heart episode, Liz Wilcox — the Fresh Princess of Email Marketing — drops the tough love and reminds you why email marketing is the most powerful tool in your business. From ownership to connection (and yes, serious ROI), Liz breaks down the five reasons you should stop avoiding your inbox and start using it to change your business — and your life. Episode Highlights A passionate pep talk for anyone who's ever given up on email marketing. Why owning your list means freedom and long-term stability. The difference between decentralized and centra...
2024-10-0221 min
The Email Sound Booth with Liz Wilcoxone trick to jumpstart sales from (and diagnose the health of) your email listFeeling like your sales have stalled or your launches keep falling flat? In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — reveals her go-to method for reviving your email list and diagnosing what's really going wrong. Spoiler: it's not another complicated funnel. It's a simple, fast, and incredibly effective flash sale strategy that teaches you exactly where your list (and your messaging) need work. Episode Highlights The simple "flash sale" technique Liz uses to reignite sales and test list health. How to tell whether your issue is your product, your messaging, or y...
2024-09-3024 min
The Email Sound Booth with Liz Wilcoxwoops! let me introduce myself!We've made it to Episode 10! And in true Liz Wilcox fashion, she realized she's never actually introduced herself. In this fun, casual, and surprisingly heartfelt episode, Liz answers her own "imaginary FAQs" to give you a peek behind the curtain — from her Michigan roots to her Mountain Dew era, from running an RV travel blog to building a million-dollar email business. Episode Highlights The real backstory of the Fresh Princess of Email Marketing. How growing up poor shaped Liz's drive, ambition, and business values. The wild jump from RV travel blogging to...
2024-09-2621 min
The Email Sound Booth with Liz Wilcoxwhat you really need to know about segmenting emailsSegmentation might sound like an advanced marketing must-do, but Liz Wilcox — the Fresh Princess of Email Marketing — is here to tell you the truth: most small business owners don't need to worry about it yet. In this episode, Liz breaks down when segmentation actually helps, why it's often a distraction for new senders, and the foundational steps you should master before you ever think about splitting up your list. Episode Highlights Why segmentation isn't necessary for 90% of small business owners. The difference between "maximizing conversions" and simply learning to email consistently. What...
2024-09-2508 min
The Email Sound Booth with Liz Wilcox3 ways to repair a broken email listIf your email list feels like it's stopped working — low opens, no sales, or the same subscribers hanging around forever — this episode is your fix. Liz Wilcox, the Fresh Princess of Email Marketing, breaks down three simple ways to revive your list and get it performing again. From growing fresh subscribers to scrubbing out the stale ones, Liz shows you how to breathe new life into your list so it can actually make you money. Episode Highlights Why your list might be "broken" — and how to tell if it's gone stagnant. The power of gro...
2024-09-2409 min
The Email Sound Booth with Liz Wilcox5 email marketing tips to make the most out of your small email listThink your email list is too small to make an impact? Think again. In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares five simple but powerful strategies to help you make the most of a small list. From boosting engagement to shifting your mindset around selling, Liz breaks down how to serve your audience well, grow your list with purpose, and start seeing results — no matter the size of your subscriber count. Episode Highlights Why you shouldn't stress about segmenting your list too early. How consistency (and commitment!) make all the di...
2024-09-2315 min
The Email Sound Booth with Liz Wilcoxfriday affirmations: affirmations for entrepreneursIt's time for another Friday reset with Liz Wilcox, the Fresh Princess of Email Marketing. This short and grounding episode is designed to help you slow down, reflect on how far you've come, and affirm your confidence as a creator and business owner. Liz guides you through a series of powerful affirmations to help you release pressure, reset your energy, and step into the next phase of your business with calm confidence. Episode Highlights A guided affirmation session to wrap up your week with gratitude and grace. How to reset your mindset when...
2024-09-2104 min
The Email Sound Booth with Liz Wilcox3 Easy Sales Emails to Add to Your Launch When It's FloppingIf you've ever had a launch that didn't go as planned, this episode is your lifeline. Liz Wilcox — the Fresh Princess of Email Marketing — is here to help you squeeze every last drop of juice out of a launch that's falling flat. In this episode, she shares three simple, actionable sales emails you can add mid-launch to reignite interest, connect with your audience, and boost conversions before the doors close. Episode Highlights What to do when your launch feels like it's flopping. How a simple video email can create powerful face-to-face connection and trus...
2024-09-2110 min
The Email Sound Booth with Liz Wilcox6 mistakes every email marketer makes in their first year of emailIn this episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down the six biggest mistakes new email marketers make (and honestly, even seasoned senders still slip into). From emailing too little to waiting too long to sell, Liz shares her signature mix of tough love and humor to help you build an email strategy that actually works. Episode Highlights Why emailing just once a month won't keep you top of mind with your audience. How inconsistent messaging and constant pivots sabotage your success. The essential elements every welcome sequence shou...
2024-09-1814 min
The Email Sound Booth with Liz Wilcoxfriday affirmationsIt's Friday, friend — and the Fresh Princess of Email Marketing, Liz Wilcox, is switching things up. This short and soulful episode of The Email Sound Booth invites you to pause, breathe, and step into the weekend feeling confident, grounded, and ready to create. Liz shares a set of affirmations designed to help you shake off perfectionism, reconnect with your purpose, and remember that your voice — and your emails — matter. Episode Highlights A new Friday tradition: affirmations to end the week with positivity and power. Why feeling good about yourself leads to better, more authent...
2024-09-1305 min
The Email Sound Booth with Liz Wilcox3 reasons you hate hitting send + how to love it insteadIf your palms get sweaty every time you hover over the "Send" button, this episode's for you. Liz Wilcox — the Fresh Princess of Email Marketing — is breaking down why email feels so cringe sometimes and how to flip that script. From inbox overwhelm to inconsistent sending habits, Liz helps you shake off the email ick and finally start sending with confidence (and maybe even joy). Episode Highlights The #1 cause of "email dread" — and why your own inbox might be to blame. How unsubscribing can actually make you better at email marketing. Why con...
2024-09-1213 min
The Email Sound Booth with Liz Wilcox7 complaints about email marketing and why you should ignore themWelcome to the very first episode of The Email Sound Booth! Liz Wilcox- the Fresh Princess of Email Marketing- is here to bust through the biggest myths, complaints, and excuses that hold business owners back from building a list that actually sells. From unsubscribes to writer's block, Liz breaks it all down with her signature mix of real talk, humor, and 90s nostalgia. If you've ever said, "Email marketing just doesn't work for me," this one's for you. Episode Highlights Why "email takes forever to work" is the wrong mindset — and what to focus on in...
2024-09-1119 min
Liz on Biz® with Liz TheresaE234 – Liz Wilcox – The Netflix of Email MarketingLiz Wilcox is an Email Strategist helping bloggers build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.In a span of three years, Liz founded, grew, and sold a successful blog. Since selling the blog, she has helped her clients master their sales by leveraging the power of strategic email.Offline, Liz lives in Florida, loves to run and is a walking 90s pop culture encyclopedia.Useful links:Liz Wilcox WebsiteLiz Wilcox's Email Marketing Membership
2021-08-3040 min