Shows
The Email Sound Booth with Liz WilcoxShould I Use Capital Letters In Subject Lines?Hey, hey! Liz Wilcox here, and you’re hanging at the virtual watercooler for another episode of The Email Sound Booth—specifically, the only podcast episode where we deep-dive into whether using capital letters in your subject lines is a yay or nay. (Spoiler: I have opinions, and they’re backed by a little something called “Liz’s personal inbox.”) If you’re a regular around here, first of all—thank you! (And show your girl some love with a review, even if you think I ramble more than a group chat after midnight.) Episode TL;DR: This...2025-05-0606 min
The Email Sound Booth with Liz WilcoxLet’s Talk About How Daunting Sending A Weekly Newsletter IsHey, hey! Welcome back to another episode of The Email Sound Booth with your internet BFF and queen of keeping it real, Liz Wilcox. 🚀 This week, Liz is coming at you—throat tickle and all—to demystify that daunting beast: writing a weekly newsletter. (Spoiler alert: you do NOT have to sound like a business robot or the next “sage-on-the-stage.” In fact, please don’t.) In this episode, Liz shares: Why you don’t have to send a newsletter every week… but also why you might actually want to if you want those juicy email list result...2025-05-0511 min
The Email Sound Booth with Liz WilcoxAnother Reason To Not Ghost Your List (spoiler: AI big brother)Hey there, cool kids and inbox rebels! Liz Wilcox coming in hot (with wild hair and Mini Cooper energy) for episode 126 of The Email Sound Booth, and today? We’re talking about how skipping on your email list could have AI literally shoving that unsubscribe button in your subscribers’ faces. Main Takeaway: GHOSTING YOUR LIST IS SO 2020. Seriously: If you want your biz to thrive in this AI-dominated world, you NEED to show up regularly. The more you email? The more the inbox overlords recognize you. It’s not just “good biz etiquette”—it’s survival...2025-04-2105 min
The Email Sound Booth with Liz WilcoxEpisode 123: How Much Money I Made in March 2025Welcome back to The Email Sound Booth with your favorite host, Liz Wilcox! Buckle up, nosy nellies, because this episode is serving up the juicy deets on how much Liz raked in during March 2025. And let's just say, it's enough to make anyone do a double-take! 💸 Episode Highlights: The Big Goal: Liz kicked off March with her sights on a whopping $100k target. Ambitious? Heck yes! Crazy? Maybe. But if you're not aiming high, are you even trying? 🚀 The Actual Haul: Spoiler alert – while she didn't hit the 100k, an impressive $87,617 is nothing to sneeze...2025-04-1619 min
The Email Sound Booth with Liz WilcoxEpisode 113: Can I Have The Same Welcome Sequence For Multiple Freebies?Hey there, fabulous listeners of The Email Sound Booth! 🎧✨ Liz Wilcox here, bringing you Episode 113, where we're diving into the magic of welcome sequences and freebies. Spoiler alert: simplicity is our bestie! Episode Highlights: • One Welcome Sequence to Rule Them All! 🌟 Liz spills the beans on how you can totally use the same welcome sequence for multiple freebies. Keep it simple, folks! The sequence's job? To welcome, set expectations, and guide them to your newsletter. Easy peasy! • Welcome Sequence 101: It's not just about getting your peeps to use the freebie. It's all about letting them get...2025-04-0206 min
The Email Sound Booth with Liz WilcoxEpisode 111: What I Loved About Hosting A Virtual Summit + What I’d ChangeHey sound boothers! 🎙️ Welcome to Episode 111 of The Email Sound Booth, where Liz Wilcox chats about her first digital event since 2020. Spoiler alert: this episode is beyond engaging (prepare for all the feels and laughs). Episode Highlights: Stirrings in the Summit World: Liz spills the beans about hosting her virtual event at the beginning of March 2025 after a hiatus since the pandemic. Her sleepiness can't stop the gold that flows from this convo. 😴✨ Survivor Stories: Liz loves taking trips down memory lane with a fun side story about her time on Survivor. Hint: it involves...2025-03-3116 min
The Email Sound Booth with Liz WilcoxEpisode 110: Friday AffirmationsHey, fabulous subscribers! 🎧 Welcome back to The Email Sound Booth, your one-stop audio space for all things email list magic. I'm your affirming host, Liz Wilcox, here to sprinkle a little list-building miracle dust on your Friday (and it’s eco-friendly, duh). In this episode, we're diving into our sacred practice with some affirmations designed to make your email list the glimmering crown jewel it deserves to be. New around these parts? Let me break it down: We're affirming our way to inbox loving, list-bosoming happiness, and we are SO glad you’re joining us. Here's...2025-03-0707 min
The Email Sound Booth with Liz WilcoxEpisode 109: Why I Haven’t Changed My Landing Page in Five YearsHey there, fabulous listeners! Liz Wilcox here, your friendly neighborhood quirky millennial business owner. 🌟 Buckle up for Episode 109, where I dive into the wonderfully weird world of why my landing page is like a fine wine and just gets better with age. 🍷 Why So Loyal to the Landing Page? 🤔 Simplicity Is Key: Keeping it simple has been my magic wand. Just like I haven’t changed my go-to breakfast in years, my landing page has been the same because it works! The message remains true to my brand and still speaks to the same incredible folks I conn...2025-03-0607 min
The Email Sound Booth with Liz WilcoxEpisode 108: 5 Things Your Landing Page Doesn’t NeedHey there, savvy marketers and list-building enthusiasts! 🌟 Welcome back to another zippy installment of The Email Sound Booth. In Episode 108, your favorite email aficionado, Liz Wilcox, dives deep into the often-murky waters of landing page design. Spoiler Alert: It’s time to Marie Kondo your landing pages and only keep what truly sparks joy—and results! Here's what you can expect in this bite-sized podcast nugget: Less is More: Forget about novel-length copy. Your landing page should have just enough text to make them say, “Yes, I need this!” Trim it down and keep it snappy....2025-03-0505 min
The Email Sound Booth with Liz WilcoxEpisode 107: One Thing Your Landing Page Might Be MissingHey, hey, hey! Welcome back to The Email Sound Booth with your gal pal, Liz Wilcox! 💌✨ If you were here for episode 106 and survived my existential email crisis, thank you for coming back! I'm on a pep spree this time around. In this ep, we dive deep into a quasi-mystical secret of list building. Spoiler alert: It’s starring YOU! We’re talking about why your landing page might just need a glamorous (or silly) snapshot of yourself. Yep, grab your camera and pump up those face muscles – it’s selfie time! Key Points Covered: Get Y...2025-03-0405 min
The Email Sound Booth with Liz WilcoxEpisode 106: The Most Important Thing To Remember When You’re Building Your Email ListHey there, fabulous entrepreneurs and aspiring list-building prodigies! It's your girl Liz Wilcox, and welcome back to Episode 106 of The Email Sound Booth. Full disclosure, I'm kicking things off feeling a bit under the weather, but hey, nothing a little self-deprecating humor can't fix, right? **Quick Run-Down of Today's Episode:** 1. **Feeling Off? Same Here!** 🌟 I legit started this episode feeling a bit off. We’ve all been there, right? But a quick joke at my own expense brought my mojo back. Perfect podcasting entrance? Maybe not, but it’s real life, baby! 2. **List Build...2025-03-0304 min
The Email Sound Booth with Liz WilcoxEpisode 104: Too Many Freebies? Here’s an IdeaIn episode 104, Liz Wilcox dives into the common issue of having too many freebies and offers a smart solution – creating a resource library. Sharing from her own experience as a former RV travel blogger at the Virtual Campground, Liz describes how consolidating resources can streamline content and boost sign-ups. She provides a practical example and guides listeners through setting up their own resource library. Liz wraps up with a plug for her upcoming List Building Live event, perfect for those focused on growing their email lists. List Building Live Summit Link to the Virtual Campground...2025-02-2704 min
The Email Sound Booth with Liz WilcoxEpisode 103: 3 Ways to Grow Your Email List FastJoin Liz Wilcox in Episode 103 of the Email Soundbooth podcast as she shares three fast methods to grow your email list. From leveraging Facebook ads with expert Zach Spunkler, to enlisting help from your current subscribers, and finally, participating in industry-specific bundles, Liz provides practical insights and cautions listeners about the potential downsides of rapid growth. She emphasizes the importance of targeting the right audience and hints at her upcoming software project, ListGadget.com. Tune in to prepare for List Building Live, her micro audio summit, happening from March 11th through the 13th. List Building Live Summit2025-02-2606 min
The Email Sound Booth with Liz WilcoxEpisode 102: Freebie Ideas You Might Not HateEpisode 102 of the Email Sound Booth Podcast, hosted by Liz Wilcox, dives into the often-avoided topic of 'Freebies' and why they shouldn't be dismissed. Liz advocates for the benefits of freebies in growing email lists, sharing her personal success with her own freebie since 2019. She provides various creative freebie ideas, including content transcripts, quizzes, case studies, free trials, and even playlists. Liz encourages listeners to find a freebie that works for them and teases her upcoming 'List Building Live' event from March 11th to 13th. Episode 101: 1 Huge Way to Grow Your List Without a Freebie ...2025-02-2507 min
The Email Sound Booth with Liz WilcoxEpisode 101: 1 Huge Way to Grow Your List Without a FreebieIn Episode 101 of the Email Soundbooth Podcast, Liz Wilcox shares a game-changing strategy to grow your email list without the need for a freebie. Liz dives into her personal experience and success with hosting events, like challenges, summits, and giveaways as powerful tools to attract new subscribers. She emphasizes that while this strategy may require more effort, the payoff can be substantial, helping you emerge as a leader in your industry. Tune in to learn how you can implement these tactics, and don't forget to check out Liz's upcoming List Building Live event from March 11th-13th. The link...2025-02-2409 min
The Email Sound Booth with Liz WilcoxEpisode 100: Live from YouTube! AMA!In this lively and celebratory 100th episode of the 'Email Soundbooth' podcast, host Liz Wilcox is joined by her sister Patricia to answer a plethora of questions from their dedicated audience. Topics range from effective email marketing strategies and list building tactics to personal anecdotes and advice on maintaining a work-life balance. Liz shares insights on working with collaborators, creating engaging content, and dealing with the sacrifices required to grow a successful business. With humor, authenticity, and enthusiasm, this milestone episode offers valuable tips and inspiration for email marketers and entrepreneurs. Check out Liz's Email Marketing Membership...2025-02-221h 49
The Email Sound Booth with Liz WilcoxEpisode 99: Best Practice to Law (Scrubbing Your List!)In episode 99 of the Email Sound Booth podcast, Liz Wilcox addresses a critical topic: scrubbing your email list. She emphasizes that while it has always been a best practice for deliverability and cost-efficiency, it is now a legal requirement imposed by major email providers like Google, Yahoo, and Microsoft. These providers aim to eliminate inactive email addresses to save server resources, and failing to comply could lead to your emails getting blocked. Liz also highlights the benefits of list scrubbing for better email metrics and urges listeners to continuously grow their email lists. She encourages joining her email marketing...2025-02-2006 min
The Email Sound Booth with Liz WilcoxEpisode 98: The Best Time to Send EmailsIn this episode, Liz Wilcox, the fresh princess of email marketing, celebrates nearing 100 episodes of her podcast. She provides practical advice on email sending: the best time to send emails is when you can consistently sit down and do it, regardless of what analytics might suggest. Liz shares her experiences sending emails for different ventures and emphasizes the importance of consistency over perfect timing. She also mentions her upcoming micro audio summit 'List Building Live' and invites listeners to join her $9 a month email marketing membership for more tips and templates. Check out Liz's Email Marketing Membership...2025-02-1905 min
The Email Sound Booth with Liz WilcoxEpisode 97: Quick Reminder About MetricsIn this episode, Liz Wilcox, the fresh princess of email marketing, provides a critical reminder about the nature and significance of email marketing metrics. She addresses common concerns about email metrics accuracy, emphasizing that they will never be completely precise due to inherent technological errors. Liz advises listeners not to obsess over individual metrics but to focus on overall trends and list growth. She encourages spending time on valuable tasks, like growing the email list and converting subscribers into customers. Liz highlights the importance of tracking list growth and customer conversion rates rather than getting bogged down by minutiae...2025-02-1809 min
The Email Sound Booth with Liz WilcoxEpisode 96: Top Performing Email in January 2025In Episode 96 of the Email Sound Booth Podcast, Liz Wilcox, the fresh princess of email marketing, shares insights into her top-performing email of January 2025. Liz discusses her email strategy, emphasizing transparency and the importance of clear communication with her audience. Despite sending fewer emails compared to Q4 of the previous year, one standout newsletter, 'New, New, New,' achieved a 64.5% open rate and a 4% click rate. Liz explains why the high number of unsubscribes from this email is a positive indicator and elaborates on her approach to leadership and subscriber engagement. She also highlights the links that intrigued her...2025-02-1709 min
The Email Sound Booth with Liz WilcoxEpisode 95: Friday AffirmationsIn this episode of the Email Sound Booth podcast, host Liz Wilcox delivers weekly affirmations aimed at boosting confidence, peace, and business success. Liz emphasizes the importance of following one's unique path, taking consistent action, and connecting with others. She also introduces a special anniversary deal for her $9 a month membership, offering a $4 trial for the first month in celebration of EMM's fourth anniversary. Tune in for a dose of inspiration and a chance to enhance your email marketing skills. Birthday Sale Link Check out Liz's Email Marketing Membership here Join the...2025-02-1405 min
The Email Sound Booth with Liz WilcoxEpisode 94: 4 Reasons I’ve Never Increased the Price of My MembershipIt’s Day 4 of our series on Email Marketing Membership! In this episode, Liz Wilcox celebrates the four-year anniversary of her Email Marketing Membership by discussing why she has maintained the price at $9. She shares personal stories, business insights, and the benefits of keeping the price low for members. Liz emphasizes the value the membership provides and her experiences and motivations for keeping it affordable. She also introduces a special $4 trial offer to commemorate the anniversary. Birthday Sale Link Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group he...2025-02-1311 min
The Email Sound Booth with Liz WilcoxEpisode 93: 4 Ways I’ve Grown My Membership to Over 4000 in 4 years (no ads!)In this episode, Liz Wilcox celebrates the fourth anniversary of her Email Marketing Membership. She announces a special $4 trial offer for the first 30 days and shares four key strategies that helped her grow the membership to over 4,000 people without using ads: being shameless in promotion, leveraging her email list, utilizing an affiliate program, and offering an annual pass. Liz emphasizes the importance of enthusiasm and offers a detailed breakdown of how each strategy contributed to her success. Birthday Sale Link Episode 89: The Best (And Second Best) Way I Know To Get Quality Leads 2025-02-1212 min
The Email Sound Booth with Liz WilcoxEpisode 92: 4 Common Reasons People Stay Inside My MembershipIn episode 92, Liz Wilcox delves into the reasons why members remain in her email marketing membership program which is celebrating its 4th anniversary. Liz offers behind-the-scenes insights, discussing key elements like valuable content, accountability structures, easy-to-implement instructions, and genuine care for members' success. She also shares testimonials from long-time members, emphasizing the importance of clear, direct teaching, and her unyielding dedication to providing genuine help and support. Plus, don’t miss the $4 trial starting Feb 12th to celebrate EMM’s birthday! Check out Liz's Email Marketing Membership here Join the Email Sound Booth Face...2025-02-1117 min
The Email Sound Booth with Liz WilcoxEpisode 91: 4 Things I Love About My MembershipIn Episode 91 of the Email Sound Booth, Liz Wilcox shares her excitement for the four-year anniversary of her Email Marketing Membership (EMM). Liz discusses four key reasons she loves her $9/month membership: the financial security it provides, the simplicity of managing it, the manageable level of responsibility, and the supportive community of members. She also teases an upcoming $4 trial to celebrate the membership's birthday, inviting listeners to join her email list for more details. Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's...2025-02-1015 min
The Email Sound Booth with Liz WilcoxEpisode 90: Friday AffirmationsIn this episode, Liz Wilcox shares a series of empowering Friday affirmations designed to help listeners find peace and pride in their accomplishments. Through affirmations such as 'I am a natural leader,' 'Success and abundance are already here,' and 'Every day, I am proud of what I've done,' Liz encourages listeners to reflect, gain confidence, and prepare for the weekend. The episode offers a five-minute session to repeat each affirmation either silently or out loud, and suggests journaling on any ideas that provide hesitation or pause. Check out Liz's Email Marketing Membership here 2025-02-0706 min
The Email Sound Booth with Liz WilcoxEpisode 89: The Best (And Second Best) Way I Know To Get Quality LeadsIn episode 89 of the Email Sound Booth Podcast, Liz Wilcox, the fresh princess of email marketing, discusses the best and second-best strategies to acquire high-quality leads for your email list. She emphasizes the importance of utilizing an affiliate marketing program, explaining how customers who come through affiliates are more likely to engage and share. Liz further advocates for podcast guesting as a powerful way to attract quality leads by establishing credibility and trust over extended conversations. She encourages listeners to implement these strategies thoughtfully and methodically to grow their email lists effectively. For more actionable email marketing tips, Liz...2025-02-0607 min
The Email Sound Booth with Liz WilcoxEpisode 88: I’m Pivoting. What Do I Do With My List?In this episode of the Email Sound Booth Podcast, Liz Wilcox addresses a common query: 'What do I do with my email list if I'm pivoting?' Drawing from her own experience of transitioning from RV travel to email marketing, Liz offers practical advice on managing your email list during a pivot, whether the new direction is completely different or adjacent. She explains the importance of announcing the change to your current subscribers and provides strategies for growing a new list if the topics are different. When pivoting to an adjacent topic, Liz recommends a gradual shift in content...2025-02-0505 min
The Email Sound Booth with Liz WilcoxEpisode 87: I Emailed a Sale and They Unsubscribed. What Now?In episode 87 of the Email Sound Booth Podcast, Liz Wilcox addresses a common concern from her listeners about handling increased unsubscribes after sending sales emails. Liz shares practical and straightforward advice, highlighting the importance of continuing to sell, letting non-buyers unsubscribe, checking your welcome sequence, implementing a tripwire, and consistently growing your email list. By following these steps, business owners can effectively manage their email marketing strategy and maintain a healthy and engaged list. Tune in for actionable tips and insights to improve your email marketing efforts. Check out Liz's Email Marketing Membership here ...2025-02-0409 min
The Email Sound Booth with Liz WilcoxEpisode 86: Where To Put Your Lead MagnetIn Episode 86 of the Email Sound Booth Podcast, Liz Wilcox discusses various strategies for placing your lead magnet effectively. She explores commonly suggested locations such as social media bios and homepages while providing deeper insights on maximizing visibility through Instagram Stories, ManyChat, and multiple homepage placements. Additionally, Liz covers often overlooked opportunities like podcast guesting and leveraging your network. This episode is packed with actionable advice for boosting your email list growth. Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence...2025-02-0309 min
The Email Sound Booth with Liz WilcoxEpisode 85: Friday AffirmationsIn this episode, Liz Wilcox leads a powerful Friday affirmation session focused on the theme of receiving. Through a series of affirmations, Liz encourages viewers to embrace abundance, prosperity, and the acceptance of gifts in their lives. She discusses the importance of balancing giving and receiving, especially in the context of business and email marketing. Liz urges listeners to reflect on any discomfort they might feel towards receiving and to re-listen to the affirmations if needed to fully internalize the message. She emphasizes the harmonious coexistence of gratitude and desire, aiming to help viewers find peace, confidence, and success.2025-01-3108 min
The Email Sound Booth with Liz WilcoxEpisode 84: 4 Mistakes You’re Making With Your Welcome SequenceIn Episode 84 of the Email Sound Booth Podcast, Liz Wilcox delves into common mistakes people make when crafting their welcome email sequences. Building on the discussion from Episode 83, she highlights four key errors: writing emails that are too long, sending them too infrequently, not embedding enough personality or vision, and creating sequences that are excessively lengthy. Liz recommends keeping emails short, sending them out promptly, incorporating personal touches and clear vision, and limiting the sequence to around four emails. She also provides resources for further guidance, including templatized email sequences and workshops. Check out Liz's Email Marketing...2025-01-3007 min
The Email Sound Booth with Liz WilcoxEpisode 83: 2 Reasons You Need a Welcome SequenceIn Episode 83 of the Email Sound Booth Podcast, host Liz Wilcox discusses the two main reasons why a welcome sequence is crucial for email marketing. She explains the concept of the 'email staircase' and emphasizes setting expectations to turn followers into friends and eventually customers. Additionally, a welcome sequence helps filter out non-engaged subscribers, ensuring a targeted and cost-effective email list. Liz also provides resources, including a free templatized welcome sequence and a workshop to guide listeners through creating their own welcome emails. Check out Liz's Email Marketing Membership here Join the Email Sound Booth...2025-01-2906 min
The Email Sound Booth with Liz WilcoxEpisode 82: 3 Lessons From Building Out My Podcast StudioIn this episode of the Email Sound Booth podcast, Liz Wilcox, the 'fresh princess of email marketing,' shares her journey of building a podcast studio with the help of Ecamm. Liz walks us through her newly set-up space featuring her favorite things like an NSYNC poster, Fresh Prince memorabilia, and a massive wall calendar. She reveals three crucial lessons she learned: the importance of involving friends to make the process fun, realizing you need less equipment than expected, and designing a space that resonates both with you and your audience. Liz also celebrates her goal of reaching 10,000 members...2025-01-2812 min
The Email Sound Booth with Liz WilcoxEpisode 81: Top Performing Email of December 2024In episode 81 of 'The Email Sound Booth,' Liz Wilcox discusses her best-performing email from December 2024. She updates listeners on her recent activities, including visiting Podfest and setting up a new studio with Ecamm. Liz emphasizes the significance of sending renewal reminder emails for her annual membership pass, which proved highly effective in retaining members and preventing refund hassles. She shares insights on how these emails benefit her business by fostering good customer relationships and maintaining her professional reputation. Liz invites listeners to join her membership for more behind-the-scenes content and personalized advice. Check out Liz's...2025-01-2710 min
The Email Sound Booth with Liz WilcoxEpisode 79: A Different Kind of Super SignatureIn episode 79 of the Email Sound Booth Podcast, Liz Wilcox, known as the fresh princess of email marketing, shares her innovative experiment with a new type of super signature for her emails in the first half of 2025. Unlike the traditional PS offering paid services, Liz plans to utilize this space to inform subscribers about her upcoming calendar events and workshops. This approach aims to better engage her members, promote her offers, and maintain subscribers' interest. Liz outlines how this method will benefit her annual pass holders, monthly members, and non-members by keeping them informed and ready to take action.2025-01-1606 min
The Email Sound Booth with Liz WilcoxEpisode 78: Try This One Trick For Your Next Subject LineIn episode 78 of the Email Sound Booth podcast, Liz Wilcox, the fresh princess of email marketing, shares an intriguing tip she's been experimenting with since September 2024: using one word subject lines. Liz explains how this simple tactic has helped increase her email open rates and make email writing more enjoyable. She provides examples and insights on selecting the right word to create intrigue and stand out in crowded inboxes. Tune in for practical advice, real-life examples, and how you can enhance your email marketing efforts with this creative approach. Check out Liz's Email Marketing Membership here 2025-01-1506 min
The Email Sound Booth with Liz WilcoxEpisode 77: 3 Misconceptions People Have About My Low Cost MembershipIn episode 77 of the Email Sound Booth Podcast, Liz Wilcox, known as the 'fresh princess of email marketing', addresses common misconceptions about her $9/month email marketing membership. She dispels the myths that low-cost memberships attract poor-quality customers, necessitate upsells for profitability, and are easy to sell. Wilcox shares her positive experiences with her grateful and action-oriented members, explains how she achieves profitability with a lean business model, and highlights the extensive effort required to find the right customers. She emphasizes the importance of setting clear expectations and boundaries, and encourages potential members to join her affordable and valuable membership...2025-01-1412 min
The Email Sound Booth with Liz WilcoxEpisode 76: How To Give Your Affiliates Swipe Emails They Actually Want To SendIn episode 76 of the Email Sound Booth Podcast, host Liz Wilcox shares valuable insights on crafting swipe emails that affiliates will be eager to use. Liz emphasizes the importance of making the process as easy as ABC 123 for affiliates and provides practical tips such as tailoring emails to different types of affiliates, specifying optimal sending times, offering multiple subject lines, and creating video walkthroughs. She also advises on providing more emails than necessary to ensure variety and suggests personalized support via phone or Voxer for maximizing success. Tune in to learn how to energize your affiliate program with compelling...2025-01-1307 min
The Email Sound Booth with Liz WilcoxEpisode 74: The Contract You Didn’t Know You SignedIn episode 74 of the Email Sound Booth Podcast, Liz Wilcox discusses key insights on email marketing gleaned from Chad White's work. She highlights two essential social contracts: one between marketers and inbox providers, emphasizing the need for emails that engage recipients to avoid being marked as spam, and another between marketers and subscribers, stressing the importance of sending relevant emails at a reasonable cadence to prevent opt-outs. Liz provides practical advice on maintaining these contracts to ensure successful email marketing and invites listeners to join her email marketing membership for more guidance. Check out Liz's Email Marketing...2025-01-0909 min
The Email Sound Booth with Liz WilcoxEpisode 73: 7 Ways My Community is Using AI For Their Email MarketingIn episode 73 of the Email Sound Booth podcast, Liz Wilcox dives into the evolving conversation around using AI in email marketing, sparked by discussions in the podcast's Facebook group. Liz shares her own approach to email marketing and insights from various experts, including a Pinterest expert who uses a custom GPT for drafting emails and a copywriter who utilizes AI for research. She also discusses other innovative ways AI is being applied, such as generating graphics, completing emails, and personalizing content. Liz highlights the flexibility of AI tools in catering to different email marketing needs and encourages listeners to...2025-01-0809 min
The Email Sound Booth with Liz WilcoxEpisode 72: 25 Things I Wish My Members Knew in 2025In Episode 72 of the Email Soundbooth podcast, host Liz Wilcox shares 25 key insights she wishes her members understood by 2025. Covering a range of topics from the importance of staying true to oneself, embracing slow growth, and the value of networking, to practical advice like saving money for services over courses and the benefits of email marketing, Liz provides rapid-fire tips based on her personal and professional experiences. This episode is loaded with valuable nuggets for anyone looking to grow their business sustainably and authentically. Check out Liz's Email Marketing Membership here Join the Email Sound...2025-01-0711 min
The Email Sound Booth with Liz WilcoxEpisode 71: My Business Goals For the New YearIn this episode of the Email Sound Booth Podcast, host Liz Wilcox returns after a holiday break to set the stage for 2025. She discusses her health journey over the past few years, including the setbacks she experienced from participating on the reality TV show Survivor. Liz emphasizes that her primary goals for 2025 are focused on maintaining her health and ensuring sustainable business growth. Among her key business targets: growing her email marketing membership from 4,130 to 6,000 members, increasing her yearly revenue to between $650,000 and $700,000, and expanding her email list to 17,000. Liz also plans to grow her YouTube channel to at...2025-01-0617 min
The Email Sound Booth with Liz WilcoxEpisode 69: One Huge Mistake You Make When Creating a ProductIn this episode of the Email Soundbooth podcast, Liz Wilcox discusses a common mistake creators make: not sharing the creative process with their email list. She emphasizes the importance of involving your audience in each step of product development, using examples from her experiences and successful strategies employed by Disney. Liz shares her journey of creating an RV maintenance course and highlights how continuous engagement with your audience can lead to increased sales. She also offers further resources and support available through her email marketing membership. Check out Liz's Email Marketing Membership here Join the...2024-12-1905 min
The Email Sound Booth with Liz WilcoxEpisode 68: Images + Emails: Should You Put Images In Your Emails?In episode 68, Liz Wilcox, the fresh princess of email marketing, addresses common questions about using images in emails. She discusses the importance of brand consistency, her preference for plain text emails, and strategic use of images and GIFs for boosting engagement during sales and pre-launch phases. Liz also provides best practices for image usage without affecting deliverability and shares her personal rule of limiting to two images per email. She invites listeners to join her email marketing membership for more tips and templates to enhance their email strategy. Check out Liz's Email Marketing Membership here ...2024-12-1806 min
The Email Sound Booth with Liz WilcoxEpisode 67: 5 List Building Ideas for People Who Love Social MediaIn episode 67 of the Email Sound Booth Podcast, Liz Wilcox shares five effective strategies to transition your followers from social media to your email list. Liz provides actionable tips including monthly giveaways, contests, quizzes, email exclusives, and product pre-launch tactics. She emphasizes the importance of engaging your followers and turning them into email subscribers with practical examples such as offering exclusive content and creating enticing contests. This episode is perfect for business owners who want to leverage their social media presence to grow their email lists. Check out Liz's Email Marketing Membership here Join the...2024-12-1707 min
The Email Sound Booth with Liz WilcoxEpisode 66: What To Do With Snarky RepliesIn this episode of the Email Sound Booth Podcast, Liz Wilcox shares her insights on dealing with negative and rude replies in your email inbox. She discusses various strategies such as ignoring and deleting, clarifying misunderstandings, and defending your business and community when necessary. Liz also emphasizes the importance of not matching negative energy and suggests using video responses as a disarming tactic. Additionally, she advises on hiring a customer service representative to manage tough emails when it becomes financially feasible. Tune in for practical advice on maintaining a positive email communication strategy. Check out Liz's Email...2024-12-1613 min
The Email Sound Booth with Liz WilcoxEpisode 65: Friday AffirmationsIn this episode of Friday Affirmations, Liz Wilcox shares affirmations aimed at boosting confidence and peace for business owners, with a focus on improving sales. Liz emphasizes the importance of believing in your products and services, and the positive role selling plays in your business. She guides listeners through affirmations that reinforce making the right decisions for their business, overcoming fears and doubts, and recognizing the value they bring to their customers. The episode encourages reflecting on the affirmations and understanding any resistance towards them. Check out Liz's Email Marketing Membership here Join the Email...2024-12-1305 min
The Email Sound Booth with Liz WilcoxEpisode 64: Downloading Your Email List Every Once in a WhileIn episode 64 of the Email Sound Booth Podcast, Liz Wilcox emphasizes the importance of regularly downloading and saving your email list. She explains how this precaution ensures you maintain ownership even if your email service provider unexpectedly shuts down your account. Liz provides practical guidance on how to schedule this task annually, store backups in Google Drive, and avoid potential setbacks. Additionally, she promotes her $9 per month email marketing membership that teaches ethical list growth and effective email strategies. Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here 2024-12-1204 min
The Email Sound Booth with Liz WilcoxEpisode 63: Ghosted! How to Come Back After Not Emailing For a WhileIn this episode, Liz Wilcox, a.k.a. the fresh princess of email marketing, offers practical advice on how to get back on track with your email marketing after a hiatus. She discusses strategies based on the length of your absence, from picking up where you left off to reintroducing yourself through a modified welcome sequence. Liz emphasizes the importance of not apologizing for your absence, setting expectations with your audience, and maintaining consistency. She shares her personal experiences and stresses the significance of commitment in email marketing to nurture relationships and grow your business. Liz also highlights resources...2024-12-1112 min
The Email Sound Booth with Liz WilcoxEpisode 62: Deciding on an Email Service ProviderIn Episode 62 of the Email Soundbooth podcast, host Liz Wilcox discusses the essential factors to consider when choosing an email service provider (ESP). With over 600 new members joining her email marketing membership recently, many have been seeking advice on ESP selection. Liz guides listeners through defining email marketing goals and needs, such as increasing engagement, building brand awareness, or boosting sales. She emphasizes the importance of features like list management, segmentation, automation, and analytics. The episode also compares and contrasts eight popular ESP options, including Kit, ActiveCampaign, Flowdesk, MailChimp, Constant Contact, MailerLite, Clavio, and Aweber. Liz advises setting a...2024-12-1018 min
The Email Sound Booth with Liz WilcoxEpisode 61: How to Get Replies to Your Email NewslettersIn this episode of the Email Sound Booth podcast, Liz Wilcox shares practical tips on how to increase engagement and get people to reply to your newsletters by asking simple yes or no questions. She discusses the importance of starting conversations, placing yes or no questions strategically in different types of emails, and even provides a bonus tip on incorporating direct typing prompts in welcome sequences. Liz also addresses the significance of replies in boosting deliverability and enhancing relationships with your audience. Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook...2024-12-1009 min
The Email Sound Booth with Liz WilcoxEpisode 59: One Underrated Tactic to Save You Time on Your Email MarketingIn episode 59 of the Email Sound Booth podcast, Liz Wilcox, the fresh princess of email marketing, shares an underrated tactic to save time on email marketing: re-sending past emails. Liz explains how reusing emails that performed well in the past can save time and reduce burnout. She discusses updating personal details and links to keep the content relevant and emphasizes that new subscribers will benefit from previously sent content. Liz also highlights the effectiveness of this strategy by referencing her own experiences. Lastly, she promotes her email marketing membership, offering weekly newsletter templates for just $9 a month. ...2024-12-0504 min
The Email Sound Booth with Liz WilcoxEpisode 58: Sending Emails During the Holiday SeasonIn episode 58 of the Email Sound Booth podcast, host Liz Wilcox, also known as the Fresh Princess of Email, discusses approaches to handling email marketing during the holiday season. She highlights her personal strategy of taking a break after an intense Black Friday campaign and exploring a '12 Days of Liz Miss' series. Liz shares insights from her community on varied approaches, ranging from increased activity during time off to taking extended breaks. The key takeaway is that each email marketer should do what feels right for them, whether it's resting or ramping up their email efforts. The episode...2024-12-0406 min
The Email Sound Booth with Liz WilcoxEpisode 57: My Best Performing Email from NovemberIn episode 57 of the Email Sound Booth Podcast, Liz Wilcox shares her top-performing email from November, highlighting her strategy and results. She explains the significance of transparency in email marketing and describes her approach, including sending daily newsletters and focusing on a Black Friday sale. Liz dissects the success of her 'Cart Open' email, which garnered a 48% open rate and a 2.7% click rate, resulting in 120 sales. She also mentions an honorable mention email aimed at growing her waitlist, which achieved a 60.8% open rate and a 4.2% click rate. Liz invites listeners to join the Facebook group and engage in discussions...2024-12-0310 min
The Email Sound Booth with Liz WilcoxEpisode 56: How the Black Friday Sale WentIn this episode of the 'Email Sound Booth Podcast,' host Liz Wilcox shares an in-depth analysis of her Black Friday sale results. She discusses the goals she set in episode 54, focusing on having fun, being present, and creating a product people are happy with. Liz achieved 919 new sales and generated a total of $124,921 from the sale, falling just short of her goal of $150,000. She reflects on the success factors, such as her team's support, past experience, and effective email marketing, while also contemplating the challenges faced, including lower open rates and the impact of economic factors. Liz closes...2024-12-0238 min
The Email Sound Booth with Liz WilcoxEpisode 51: Friday Affirmations: Black Friday editionIn this special Black Friday edition of Friday Affirmations, Liz Wilcox provides listeners with affirmations to help maintain a mindful approach to spending during the intense holiday sales period. She emphasizes the importance of purchasing only what feels right, avoiding debt, and staying focused on long-term goals over short-term gratification. The session includes powerful affirmations aimed at reducing anxiety related to spending and encouraging responsible financial decisions. Liz hopes these affirmations will help listeners navigate the upcoming shopping frenzy with confidence and peace of mind. Link to get on the annual pass waitlist Check out...2024-11-2209 min
The Email Sound Booth with Liz WilcoxEpisode 49: The Only Email Metric I Care AboutIn this episode, Liz Wilcox, the Fresh Princess of Email Marketing, dives deep into the most crucial email marketing metric she focuses on: the number of customers. Liz explains the significance of tracking customer numbers over other metrics like open rates, click rates, and unsubscribe rates. She emphasizes that a customer is defined by monetary investment, and outlines how customers drive community, engagement, and business growth. Liz shares personal statistics from her email list and sets goals for improvement. She also teases upcoming list-building events for 2025 available to her email marketing membership pass holders. Link to get...2024-11-2008 min
The Email Sound Booth with Liz WilcoxEpisode 48: 3 Times I Messed Up My Email MarketingIn this episode of the Email Sound Booth Podcast, Liz Wilcox, the 'Fresh Princess of Email Marketing,' candidly shares her top three email marketing mistakes to reassure listeners that everyone errs, even professionals. Liz recounts instances of putting internal notes in preview texts, forgetting subject lines, and mishandling her email sequences. She highlights the important lessons learned from these blunders and encourages embracing and learning from mistakes. Throughout the episode, she emphasizes the importance of resilience in email marketing and offers listeners an opportunity to join her membership for further insights and support. Link to get...2024-11-1910 min
The Email Sound Booth with Liz WilcoxEpisode 47: Last Minute Black Friday IdeasIn episode 47 of the Email Soundbooth Podcast, Liz Wilcox shares last-minute Black Friday ideas for business owners who are looking to boost their year-end sales. Liz emphasizes the importance of not just offering discounts but also explaining why the deal is valuable. She suggests several strategies including discounting products, offering service vouchers or credits, launching new products at beta prices, providing exclusive Black Friday bonuses, bundling products, and leveraging affiliate marketing. Liz wraps up by inviting listeners to join the waitlist for her own Black Friday sale. Link to get on the annual pass waitlist ...2024-11-1808 min
The Email Sound Booth with Liz WilcoxEpisode 46: Friday AffirmationsIn this episode, Liz Wilcox delivers a series of empowering affirmations designed to inspire business owners and entrepreneurs. She encourages listeners to repeat the affirmations aloud or in their heads, and to reflect on any that resonate deeply. Liz emphasizes trust in the timing of business success, the importance of persistence, and the power of positive thinking. She also underscores the value of communication, the ease of email marketing, and the joy in sharing with one's audience. Listeners are reminded to breathe, stay calm, attract success, and handle obstacles with confidence and resourcefulness. Liz ends the episode with a...2024-11-1504 min
The Email Sound Booth with Liz WilcoxEpisode 45: 2 Questions to Ask Yourself Next Time You’re Struggling to Write Your NewsletterIn this short episode of the Email Sound Booth Podcast, Liz Wilcox provides two essential questions to ask yourself for easier newsletter writing: 'What would this look like if it was easy?' and 'What would this look like if it was fun?' Liz shares practical examples and tips to make newsletter writing less daunting, including incorporating links, brief updates, and fun elements like GIFs or images. Additionally, she pitches her email marketing membership and a special Black Friday offer. Join her waitlist for more exclusive benefits. Link to get on the annual pass waitlist 2024-11-1405 min
The Email Sound Booth with Liz WilcoxEpisode 44: Letting New Leads Know About a Time Sensitive OfferIn episode 44, Liz Wilcox, the fresh princess of email marketing, shares a 'stupid simple' method to integrate time-sensitive offers into your email sequences for new leads. Inspired by a question from Lisa in the Email Sound Booth Facebook group, Liz provides two main strategies: sending a time-sensitive broadcast or adding the offer to the welcome sequence. She emphasizes the importance of video for trust-building and the necessity of reverting sequence changes post-offer. Liz also plugs her annual pass sale, highlighting the value and urging viewers to join the waitlist. Tune in for straightforward, actionable email marketing advice. ...2024-11-1307 min
The Email Sound Booth with Liz WilcoxEpisode 43: Make Email Templates Sound Like You!In Episode 43 of the Email Sound Booth, Liz Wilcox, the fresh princess of email marketing, discusses how to personalize email templates to better reflect your unique voice. Liz offers practical tips such as reading your email out loud, adding soft pitches, and utilizing AI tools like ChatGPT to adapt templates. She emphasizes being true to your brand and not hesitating to add or subtract content to make the email authentic. In the end, Liz promotes her email marketing membership's annual pass, which includes a year's worth of newsletter templates and other products. Link to get on the...2024-11-1206 min
The Email Sound Booth with Liz WilcoxEpisode 42: 3 Times My Email List Saved MeIn this episode of the Email Sound Booth podcast, host Liz Wilcox shares three pivotal moments when her email list saved her financially. She recounts a story from 2019 when her list helped her make money through an affiliate marketing bundle, another in 2022 when a flash sale generated enough to cover major vehicle repairs, and a third instance in 2021 where she leveraged her list to boost revenue through service offerings. Liz emphasizes the importance of consistently engaging with your email list and offers a motivational push for those struggling with their email marketing efforts. She also promotes her upcoming Black...2024-11-1117 min
The Email Sound Booth with Liz WilcoxEpisode 41: Friday AffirmationsIn this episode, Liz Wilcox leads a five-minute affirmation session focused on overcoming the nerves associated with selling. She provides a series of positive statements aimed at boosting confidence and motivation for sellers. Liz encourages listeners to repeat the affirmations either out loud or in their heads and suggests journaling about any negative feelings that arise. The affirmations encompass trust in finding customers, a positive outlook on selling, and fostering a mindset of abundance and success. Liz concludes by wishing her audience peace and confidence for the weekend. Link to get on the annual pass waitlist 2024-11-0806 min
The Email Sound Booth with Liz WilcoxEpisode 40: Should I Send Emails Out at the Same Time?In this episode of the Email Sound Booth Podcast, Liz Wilcox addresses a common question from her Facebook group about whether to send weekly newsletters at the same time each week. Liz shares her thoughts on the importance of timing, emphasizing that while consistency can help both the sender and the audience, it is not crucial enough to overthink it. She provides personal anecdotes from her RV travel blog days and explains how varying email times occasionally can prevent predictability. Liz also highlights the importance of simply hitting send and maintaining consistency as a habit. Additionally, she announces the...2024-11-0707 min
The Email Sound Booth with Liz WilcoxEpisode 39: Ouch! Getting over UnsubscribesIn episode 39 of the Email Sound Booth podcast, Liz Wilcox tackles the sensitive topic of email unsubscribes. Liz emphasizes that unsubscribes are a normal part of email marketing and offers logical and emotional strategies to cope with them. She explains that most unsubscribes are not personal, are financially beneficial, and improve email deliverability. Liz provides practical advice such as not looking at who unsubscribed, ensuring each email represents you well before sending, and consistently growing your email list to mitigate the emotional impact. She concludes with a personal story to highlight that unsubscribes happen regardless of email content and...2024-11-0613 min
The Email Sound Booth with Liz WilcoxEpisode 38: The Power of the PSIn this episode, Liz Wilcox discusses the effectiveness of using the PS (postscript) in marketing emails. She explains that there is no right way to use the PS but emphasizes its importance for engaging readers and highlighting key points, especially for those who skim the email content. Liz shares tips on using the PS to create urgency, introduce bonuses, and include testimonials. She also provides examples of how the PS can be used both in sales emails and regular newsletters to drive action such as clicking on links or joining waitlists. Additionally, Liz touches on the concept of a...2024-11-0514 min
The Email Sound Booth with Liz WilcoxEpisode 37: My Best Performing Email from Oct 2024 (and why it worked)In Episode 37 of the Email Soundbooth Podcast, Liz Wilcox, the 'fresh princess of email marketing,' dives into her top-performing emails from October 2024. She breaks down why certain emails excel and shares valuable tips on newsletter strategies, engaging subject lines, and effective email campaigns. Liz also touches on her Black Friday training and a successful win-back campaign for former members. Listen in for practical advice on elevating your email marketing game. Link to get on the annual pass waitlist Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook...2024-11-0416 min
The Email Sound Booth with Liz WilcoxEpisode 36: Friday AffirmationsIn this episode, Liz Wilcox delivers a series of positive affirmations to help entrepreneurs find peace, pride, and motivation in their business endeavors. Highlighting the importance of consistency, integrity, and celebrating small wins, Liz encourages listeners to embrace their journey, recognize their achievements, and draw joy from the work they do to grow their businesses. This five-minute affirmation session aims to boost confidence and provide a sense of empowerment as listeners head into their weekend. Link to get on the annual pass waitlist Check out Liz's Email Marketing Membership here Join the Email...2024-11-0106 min
The Email Sound Booth with Liz WilcoxEpisode 35: Lead MagnetsIn this episode, Liz Wilcox dives into the process of creating or revising a lead magnet for your email list. She discusses the changing perspectives on the necessity of lead magnets, noting that many email marketers have moved away from them in favor of traditional newsletters. Liz shares her own successful lead magnet—an already written welcome sequence—and emphasizes the importance of consistency in list building over frequently creating new lead magnets. The episode provides a step-by-step guide on how to align your lead magnet with your overall vision for your customers, and how to make it easily dige...2024-10-3111 min
The Email Sound Booth with Liz WilcoxEpisode 34: Boosting Open and Click RatesIn episode 34 of the Email Sound Booth podcast, Liz Wilcox shares her insights on how to effectively boost email open and click rates. She emphasizes the importance of being consistent with your email schedule, examining and improving your welcome sequence, and ensuring your lead magnets attract the right audience. Liz also provides specific strategies, such as varying subject lines, A/B testing, and using engaging content in newsletters. She highlights that the goal is to improve your current metrics incrementally and to always focus on delivering valuable content to your readers. Finally, Liz reminds listeners to join her membership...2024-10-3026 min
The Email Sound Booth with Liz WilcoxEpisode 33: Subject Line Best PracticesIn episode 33 of the Email Sound Booth Podcast, Liz Wilcox delves into the topic of email subject lines. She highlights the importance of keeping subject lines short but descriptive, making them curiosity-inducing, and varying their format. Liz categorizes subject lines into various types including questions, personalized, numbered/brackets, funny, emoji, curiosity-based, and urgent/time-based. She also shares tips on how to write effective subject lines, the benefit of experimenting with them, and why it's crucial to write the subject line after drafting the email. Additionally, Liz offers resources for further help, including her own free tools and ChatGPT. 2024-10-2918 min
The Email Sound Booth with Liz WilcoxEpisode 32: Revealing My BF Offer + Why It's So Damn Important to MeIn episode 32 of the Email Soundbooth podcast, Liz Wilcox shares her immense excitement for the return of her exclusive Black Friday offer: the Annual Pass to her email marketing membership. Liz explains why this offer is so critical to her in 2024, breaks down the benefits of joining the membership for a year at $108, and details the extensive free products and live cohorts included. She also highlights the stability of the pricing despite industry trends and compares her model to Costco's membership approach, emphasizing her commitment to providing value without upcharging. Listeners are encouraged to join the waitlist for an...2024-10-2820 min
The Email Sound Booth with Liz WilcoxEpisode 31: Friday AffirmationsIn this episode, Liz Wilcox delivers a Friday affirmation session aimed at helping listeners find peace and pride in their weekly accomplishments. She guides the audience through a series of affirmations to boost confidence, celebrate success, and encourage introspection. Listeners are invited to repeat the affirmations either out loud or in their minds and to reflect on those that resonate deeply or cause hesitation. The affirmations cover various themes, including self-pride, goal achievement, and personal growth. Liz encourages taking time to journal or reflect further on these affirmations to foster a deeper sense of realization and motivation. 2024-10-2506 min
The Email Sound Booth with Liz WilcoxEpisode 30: Simple Alternative to FunnelsIn episode 30 of the Email Sound Booth Podcast, Liz Wilcox, the 'Fresh Princess of Email Marketing,' celebrates the milestone by sharing her simple formula for email marketing. Liz outlines the importance of writing a welcome sequence, maintaining a weekly newsletter, and incorporating sales messages and occasional launches. Referencing previous episodes for more detailed guidance, she emphasizes the effectiveness of her approach, which avoids complex funnels. Liz wraps up with advice on knowing when you're ready for a funnel and highlights the resources available in her email marketing membership. Check out Liz's Email Marketing Membership here2024-10-2406 min
The Email Sound Booth with Liz WilcoxEpisode 29: Simple Way of Understanding Customer JourneyIn this episode of the Email Sound Booth Podcast, Liz Wilcox, the fresh princess of email marketing, introduces her simple yet effective framework called the Email Staircase to explain the concept of the customer journey. Liz shares how followers can be turned into friends, and then customers, through email marketing. Key elements include welcoming new followers, sharing personality, vision, and values, and maintaining investment, relatability, and top-of-mind presence. The episode provides practical tips on crafting newsletters and emphasizes the importance of always being ready to sell to meet diverse customer needs. Liz also teases future episodes for deeper dives...2024-10-2317 min
The Email Sound Booth with Liz WilcoxEpisode 28: 5 Email Newsletter Ideas to Make You MoneyIn episode 28 of The Email Sound Booth, Liz Wilcox shares five effective email newsletter ideas designed to increase sales. She emphasizes the importance of regularly reminding subscribers about offers and provides practical tips such as using a 'super signature,' running flash sales, implementing a tripwire, sharing business goals, and highlighting how you help your ideal customer. Throughout the episode, Liz uses personal anecdotes and insights to illustrate these strategies, offering actionable advice for those struggling to convert their email efforts into purchases. Link to Episode 12: One Trick to Jumpstart Sales From (and diagnose the health...2024-10-2213 min
The Email Sound Booth with Liz WilcoxEpisode 27: Winning Ecamm's ApprenticeshipIn Episode 27 of the Email Soundbooth, host Liz Wilcox proudly announces her win of Ecamm's Content Launchpad Apprenticeship. Liz shares the history behind her use of Ecamm, her struggles with older software, and the exciting future plans for the show, including transitioning to a video podcast with segments and more guest involvement. Liz envisions expanding email marketing awareness like The Breakfast Club did for hip hop, aiming to reach a larger audience and enhance community-driven email marketing. The episode is filled with passion, reflections on the journey, and ambitious goals for the future, including a stretch target of 100,000 YouTube...2024-10-2118 min
The Email Sound Booth with Liz WilcoxEpisode 26: Friday AffirmationsIn this episode of the email sound booth, Liz Wilcox leads a five-minute Friday affirmation session designed to instill peace and pride. Liz guides listeners through a series of positive affirmations focused on attracting the right audience, growing a business, and building confidence. She encourages repeating the affirmations out loud or in the mind, highlighting the importance of visibility and personal growth. With affirmations like 'Success is already here' and 'I am ready for growth,' the episode aims to help listeners end their week on a positive and empowering note. Check out Liz's Email Marketing Membership...2024-10-1806 min
The Email Sound Booth with Liz WilcoxEpisode 25: 4 Signs You Should Run a Black Friday Sale and 2 Signs You Should SkipIn episode 25 of the Email Sound Booth podcast, host Liz Wilcox, the fresh princess of email marketing, offers guidance on whether to run a Black Friday sale. She outlines four signs indicating you should consider a sale: if you've never done one, if you lack customers on your email list, if you can manage it without stressing out, and if you can make at least a few sales. Liz also provides two reasons to skip the sale: if it's overly stressful or if your business is at a pivot point, requiring other priorities. Additionally, Liz promotes her Black Friday...2024-10-1714 min
The Email Sound Booth with Liz WilcoxEpisode 24: Who Should Not Get Your Newsletter Each WeekIn episode 24 of the Email Sound Booth podcast, dubbed the 'Fresh Princess of Email Marketing,' host Liz Wilcox provides essential advice for newcomers to email marketing. She emphasizes the importance of not sending weekly newsletters to subscribers who are still in their welcome sequence. Liz highlights the basics of email automations and newsletters, explains the rationale behind excluding new subscribers from weekly emails, and shares a simple, low-tech method to achieve this using Kit, formerly ConvertKit. Listeners are encouraged to join the Email Sound Booth Facebook group for further assistance. Check out Liz's Email Marketing Membership...2024-10-1606 min
The Email Sound Booth with Liz WilcoxEpisode 23: Adjusting Your Email Campaigns for Current EventsIn episode 23 of the Email Sound Booth Podcast, hosted by Liz Wilcox, the 'Fresh Princess of Email Marketing' tackles the sensitive topic of adjusting email marketing strategies in response to global events such as natural disasters, social injustices, wars, and elections. Liz shares real-world examples including Pete McPherson's course launch during the Ukraine invasion and Chelsea Brennan's postponed membership challenge following the George Floyd tragedy. She emphasizes the importance of mindful marketing, offering practical advice on curbing marketing activities or adjusting tones during turbulent times. Liz also introduces her pivot to daily podcasting amid current global challenges and the...2024-10-1511 min
The Email Sound Booth with Liz WilcoxEpisode 22: Email Authentication ExplainedIn this episode of the Email Sound Booth Podcast, Liz Wilcox, also known as the Fresh Princess of Email Marketing, breaks down the fundamentals of email authentication required by major providers like Google and Yahoo starting in 2024. Liz offers an easy-to-understand explanation of SPF, DKIM, and DMARC, and emphasizes the importance of these protocols in ensuring your emails are delivered to your subscribers' inboxes. Liz also recommends expert Cheryl Rarick and provides resources for both DIY and done-for-you solutions to help you become a verified email sender. Tune in to learn how to navigate these new requirements and keep...2024-10-1417 min
The Email Sound Booth with Liz WilcoxEpisode 21: Friday AffirmationsIn this episode, Liz Wilcox guides listeners through a series of affirmations designed to combat the fear of annoying their email subscribers. She encourages listeners to reframe their mindset and embrace the value they bring through their emails. The affirmations focus on themes like building connections, providing necessary resources, and fostering confidence in email marketing. Liz also offers practical advice on how to internalize and reflect on each affirmation, suggesting journaling and self-reflection. This episode aims to help email marketers push past their doubts and hit send with certainty. Check out Liz's Email Marketing Membership here 2024-10-1107 min
The Email Sound Booth with Liz WilcoxEpisode 20: One Quick Trick to Keep Your Biz Lean and Be Productive at the Same TimeIn this episode of the Email Sound Booth Podcast, Liz Wilcox, the fresh princess of email marketing, shares a personal trick to help entrepreneurs stay productive without spending money impulsively on low-ticket offers. Liz advises her listeners to dedicate the amount of time equivalent to the cost of the distraction on completing tasks that will genuinely benefit their business. She highlights the importance of taking action over constant consumption and encourages listeners to unsubscribe from lists that they do not actively implement. Before wrapping up, Liz pitches her affordable email marketing membership while underscoring the importance of pitching as...2024-10-1004 min
The Email Sound Booth with Liz WilcoxEpisode 19: My Best Performing Email from Sep 2024 (and why it worked)In this episode of the Email Sound Booth podcast, Liz Wilcox, the Fresh Princess of Email Marketing, shares her top-performing emails from September 2024. She details the structure and strategy behind these successful campaigns, including targeted emails and clever subject lines. Liz reveals her email metrics, with the standout being an email titled 'Copywriters, Let’s Go,' achieving a 73% open rate and a 15.7% click rate. Listeners will also learn about the effectiveness of segmenting email lists and why anticipation can boost engagement. The episode concludes with an invitation to join her email marketing membership for more tips and insights.2024-10-0911 min
The Email Sound Booth with Liz WilcoxEpisode 18: 3 Ways to Grow Your Email List and 1 Way to Think Twice Before UsingIn this episode of the Email Sound Booth Podcast, Liz Wilcox dives into one of the most challenging aspects of email marketing: list building. Liz shares her top three strategies for growing an email list—guest speaking, hosting online events, and utilizing newsletter referral programs. She also discusses the potential pitfalls of using bundles for list growth and why they may not be suitable for everyone. Listeners will learn practical tips on seamlessly integrating freebies into guest speaking opportunities, the advantages of hosting events, and how referral programs can elevate their list-building efforts. Liz provides insights based on her pe...2024-10-0825 min
The Email Sound Booth with Liz WilcoxEpisode 17: Cold Scrubbing in 2025In this episode, Liz Wilcox, the fresh princess of email marketing, discusses the importance of scrubbing your email list to remove inactive subscribers. She explains how not doing so can harm email deliverability and provides her new approach for handling cold subscribers. Liz also shares her personal experience with managing her hair and how it relates to feeling fresh for this episode. Additionally, she offers tips on exporting and deleting cold subscribers, setting up email automations, and ensuring your email campaigns reach the right audience. Tune in for practical advice and insights on maintaining a clean and engaged email...2024-10-0713 min
The Email Sound Booth with Liz WilcoxEpisode 16: Friday AffirmationIn this episode, Liz Wilcox provides a series of affirmations focused on boosting sales confidence. She encourages listeners to find peace and pride in their weekly accomplishments and suggests repeating the affirmations to overcome fears and doubts. The affirmations highlight the importance of believing in one's products, making consistent offers, and seeing selling as an act of service. Liz emphasizes the value of being confident and honest about one's offerings, as well as the importance of consistent effort and dedication to serving customers. Check out Liz's Email Marketing Membership here Join the Email Sound Booth...2024-10-0405 min
The Email Sound Booth with Liz WilcoxEpisode 15: My Thoughts on Black FridayIn this episode of the Email Sound Booth Podcast, Liz Wilcox, also known as the Fresh Princess of Email Marketing, shares her enthusiastic support for participating in Black Friday sales. Liz discusses the financial benefits she has experienced from Black Friday offers and addresses some common concerns and potential drawbacks. She emphasizes the importance of leveraging Black Friday to diagnose the health of your email list, practicing sales without fear of being sleazy, and increasing the percentage of customers on your email list. Liz also highlights the excitement and energy surrounding Black Friday, along with practical strategies and templates...2024-10-0311 min
The Email Sound Booth with Liz WilcoxEpisode 14: 5 Reasons to Fall in Love With Email MarketingIn episode 14 of the Email Sound Booth podcast, host Liz Wilcox, also known as the 'Fresh Princess of Email Marketing', delivers an impassioned message about the importance of email marketing. Through tough love and personal stories, she outlines five key reasons why email marketing is indispensable: ownership of your email list, its decentralized nature, the active engagement of users, consent-based interactions, and the ability to make real connections, leading to high ROI. Liz emphasizes that email marketing is a stable and effective way to grow a business and achieve personal and professional goals. She concludes by inviting listeners to...2024-10-0221 min
The Email Sound Booth with Liz WilcoxEpisode 13: Email Marketing Tips for When You Have Too Much to Promote in a Small Period of TimeIn episode 13 of the Email Sound Booth podcast, Liz Wilcox, the 'Fresh Princess of Email Marketing', discusses how to manage the challenging task of promoting multiple offers to your email list in a short period without overwhelming your subscribers. Liz shares three major strategies: using segmentation to target specific subscribers, creating an event week of deals to maintain excitement, and consolidating multiple promos into a single email. Additionally, she provides bonus tips on postponing promotions and negotiating email requirements to protect your list's integrity. If you're looking to streamline your email promotions and keep your audience engaged, this episode...2024-10-0115 min
The Email Sound Booth with Liz WilcoxEpisode 12: One Trick to Jumpstart Sales From (and diagnose the health of) Your Email ListIn episode 12 of the Email Sound Booth podcast, the Fresh Princess of Email Marketing Liz Wilcox shares an effective strategy to boost sales through a flash sale. Liz discusses the benefits of running a 48-hour flash sale exclusively for your email list, explaining how it serves as both a quick way to generate cash and a diagnostic tool to assess the health of your email list. She highlights the importance of making the flash sale significant, exciting, and exclusive to engage your audience. Liz also provides a real-life example of her own successful flash sale, analyzing her process and...2024-09-3024 min
The Email Sound Booth with Liz WilcoxEpisode 11: Friday AffirmationsIn this episode, Liz Wilcox guides listeners through a five-minute affirmation session designed to foster peace, pride, and self-confidence. Liz encourages listeners to repeat positive statements about leadership, service, growth, and self-worth, either aloud or in their minds. She emphasizes the importance of acknowledging and reflecting on any affirmations that resonate deeply or cause hesitation. The affirmations cover various topics, including entrepreneurship, success, problem-solving, and self-improvement. Liz concludes by wishing listeners a peaceful and confident start to their weekend. Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here 2024-09-2705 min
The Email Sound Booth with Liz WilcoxEpisode 10: Woops! Let Me Introduce Myself!In this special 10th episode of The Email Sound Booth, host Liz Wilcox introduces herself to listeners, sharing her journey from growing up in Detroit to becoming a successful email marketer and podcast host. Liz talks about her background, hobbies, and favorite beverages, before diving into her transition from RV travel blogging to email marketing. She explains her reasons for starting the podcast and her ambitious goal of achieving a million-dollar membership business without ads. Liz also emphasizes her passion for helping beginners and her affordable membership model, inviting listeners to join her community. Check out Liz's...2024-09-2621 min
The Email Sound Booth with Liz WilcoxEpisode 8: 3 Ways to Repair a Broken Email ListIn episode 8 of the Email Soundbooth Podcast, Liz Wilcox, the 'Fresh Princess of Email Marketing,' shares three crucial strategies to repair a broken email list. She emphasizes the importance of growing your list by attracting fresh subscribers, committing to consistent weekly emails for a year, and regularly scrubbing inactive subscribers to improve deliverability. Liz also highlights the role of automation and data analysis in maintaining a healthy email list. Tune in to learn actionable tips to rejuvenate your email marketing efforts. Check out Liz's Email Marketing Membership here Join the Email Sound Booth...2024-09-2409 min
The Email Sound Booth with Liz WilcoxEpisode 6: Friday AffirmationsIn episode 6 of the Email Sound Booth, Liz Wilcox, the fresh princess of email marketing, provides a series of affirmations designed to help listeners reset their nervous systems and affirm their hard work. Liz shares encouraging statements to boost confidence, inspire action, and foster a positive outlook on business and personal growth. The affirmations cover topics such as embracing business success, maintaining resilience, and allowing fun and resourcefulness to flow into life. This episode aims to leave listeners feeling calm, centered, and ready for future challenges. Check out Liz's Email Marketing Membership here Join the...2024-09-2104 min
The Email Sound Booth with Liz WilcoxEpisode 1: 7 Complaints about Email Marketing and Why You Should Ignore ThemWelcome to The Email Soundbooth, friend! I'm Liz Wilcox and this is my debut podcast episode where I talk about the top seven complaints I hear about email marketing. These common myths are slowing you down, maybe even stopping you from gettting started with email marketing—and that's costing you money! So here's why you need to ignore these excuses and dive in with effective email marketing already. Email is so powerful. It's how I support three households. So let's talk about owning your audience and the mindset shifts that are gonna help you...2024-09-1119 min