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Liza Choa

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Content Maximiser
Content MaximiserHow to Convert More Enquiries into Consultations (Part 2)In this episode, we are joined by Jayne Bandy from Dental Phone Excellence where we talk about converting enquiries into actual dental consultations. The post How to Convert More Enquiries into Consultations (Part 2) appeared first on Content Maximiser.
2022-12-0536 minContent Maximiser
Content MaximiserMy Dentist: Record new patient growth while more time with family Looking for a dental marketing company in Brisbane to grow your dental practice? Watch this video case study on Dr Kat’s result with our Practice Growth Program, Watch Now The post My Dentist: Record new patient growth while more time with family appeared first on Content Maximiser.
2022-06-1716 minContent Maximiser
Content MaximiserHow to Convert More Enquiries into Consultations (Part 1)In this episode, we are joined by Jayne Bandy from Dental Phone Excellence where we talk about converting enquiries into actual dental consultations. The post How to Convert More Enquiries into Consultations (Part 1) appeared first on Content Maximiser.
2022-06-1433 minContent Maximiser
Content MaximiserDouble Your Dental Practice Without Spending Extra $1 in MarketingIn this video, Liza introduces a quick-and-easy way to grow your practice and get more new patients that don’t require you to spend more money on dental marketing.The post Double Your Dental Practice Without Spending Extra $1 in Marketing appeared first on Content Maximiser.
2022-04-1211 minContent Maximiser
Content MaximiserWhat is the difference between $300 SEO vs $3000 SEO?A lot of our dental clients are attracted to cheap offers of SEO without even know the risks. So I thought it would be good to share the difference between say a $300 a month SEO versus a $3,000 SEO. The post What is the difference between $300 SEO vs $3000 SEO? appeared first on Content Maximiser.
2022-03-0915 minContent Maximiser
Content MaximiserDental House Group (2021): From Low 7 to 8-Figure Yearly Revenue in 24 monthsIn the following video, Dr Fong from Dental House Group shares how one of his practices doubled and another tripled in yearly gross revenue... The post Dental House Group (2021): From Low 7 to 8-Figure Yearly Revenue in 24 months appeared first on Content Maximiser.
2022-02-1417 minContent Maximiser
Content MaximiserAHPRA Advertising Guidelines SummaryWorking with so many registered health practitioners, it is important to keep up to date with the AHPRA Advertising Guidelines. We have... The post AHPRA Advertising Guidelines Summary appeared first on Content Maximiser.
2022-01-1430 minContent Maximiser
Content Maximiser5 Reasons Why You Are Not Getting More LeadsWhy aren't you getting more leads? Watch our new video as Liza shares 5 common issues that you might be experiencing if you're not getting... The post 5 Reasons Why You Are Not Getting More Leads appeared first on Content Maximiser.
2021-02-2407 minContent Maximiser
Content MaximiserWhat Can Businesses Learn from the Recent Facebook Ban of News SitesWatch our new video blog as Liza talks about the recent news in Australia on Facebook banning all news sites to be shared on Facebook and... The post What Can Businesses Learn from the Recent Facebook Ban of News Sites appeared first on Content Maximiser.
2021-02-2405 minContent Maximiser
Content MaximiserThe Misconception of ROIMany business owners and professionals believe that ROI or return on investment is only based on "new" product sales and/or customers... The post The Misconception of ROI appeared first on Content Maximiser.
2021-02-1905 minContent Maximiser
Content MaximiserMarketing Lesson From The Farm Byron BayLiza recently went on vacation at the beautiful Byron Bay last January 2021. One of the places she visited was The Farm Byron Bay and she... The post Marketing Lesson From The Farm Byron Bay appeared first on Content Maximiser.
2021-02-1903 minContent Maximiser
Content Maximiser5 Reasons Why Your Google Ads Are Not WorkingGoogle Ads not working is quite a common problem that we see when we do our marketing audits for our clients. So I thought I'll make a... The post 5 Reasons Why Your Google Ads Are Not Working For Your Dental Website appeared first on Content Maximiser.
2020-11-1612 minContent Maximiser
Content Maximiser5 Reasons Why Your Facebook Ads Are Not WorkingIn this video blog, we discussed one of the common questions, the five main reasons why your Facebook Ads are not working. The post 5 Reasons Why Your Facebook Ads Are Not Working For Your Dental Practice appeared first on Content Maximiser.
2020-11-1611 minContent Maximiser
Content Maximiser3 Reasons Why Your Videos Are Not WorkingIn this video blog, we discussed some very common mistakes. Here are top three reasons why your videos are not working. The post 3 Reasons Why Your Videos Are Not working appeared first on Content Maximiser.
2020-11-1608 minContent Maximiser
Content Maximiser6 Reasons Why Your SEO Is Not WorkingIn this video blog, we discussed, the top 6 Reasons Why Your SEO Is Not Working. We do a lot of marketing audits for our clients, and... The post 6 Reasons Why Your SEO Is Not Working appeared first on Content Maximiser.
2020-11-1616 minContent Maximiser
Content Maximiser5 Reasons Why Your Website Is Not WorkingIn this video blog, we answered the question, "why isn't my website working?" So here are the 5 top Reasons Why Your Website Is Not Working. The post 5 Reasons Why Your Dental Website Is Not Working appeared first on Content Maximiser.
2020-11-1613 minContent Maximiser
Content MaximiserWhat is the Difference Between a Domain, Website and HostingThe post What is the Difference Between a Domain, Website and Hosting appeared first on Content Maximiser.
2020-11-1005 minContent Maximiser
Content MaximiserInterview with Dr Michael Ghobrial from Sure DentalThe post Sure Dental: 69.4% increase in new patients in the first month website was launched appeared first on Content Maximiser.
2020-11-1012 minContent Maximiser
Content MaximiserWhat is the difference between domain, website and hostingThe post What is the difference between domain, website and hosting appeared first on Content Maximiser.
2020-11-1005 minContent Maximiser
Content MaximiserContent Marketing with Action Coach and Photography Enthusiast Ben FewtrellIn this episode we are excited to have an interview with Sydney based The post Content Marketing with Action Coach and Photography Enthusiast Ben Fewtrell appeared first on Content Maximiser.
2020-11-0542 minContent Maximiser
Content MaximiserContent Marketing with Action Coach and Photography Enthusiast Ben FewtrellIn this episode we are excited to have an interview with Sydney based The post Content Marketing with Action Coach and Photography Enthusiast Ben Fewtrell appeared first on Content Maximiser.
2020-11-0542 minContent Maximiser
Content MaximiserPodcast Post TestIn this episode we are excited to have an interview with Sydney based The post Podcast Post Test appeared first on Content Maximiser.
2020-11-0442 minContent Maximiser
Content MaximiserHappy Client TemplateThe post Happy Client Template appeared first on Content Maximiser.
2020-11-0442 minContent Maximiser
Content MaximiserDental House Group (2020): 30% increase in Gross Revenue with 5 weeks closure due to COVID19The post Dental House Group (2020): 30% increase in Gross Revenue with 5 weeks closure due to COVID19 appeared first on Content Maximiser.
2020-08-2723 minThe Savvy Dentist with Dr Jesse Green
The Savvy Dentist with Dr Jesse Green201. 7 Instagram Hacks to Drive More Leads in 2020     In Episode 201 of the Savvy Dentist Podcast, Liza Choa – speaker, trainer, podcaster, and digital marketing strategist joins us as she talks about Instagram hacks that you can use today for lead generation. Liza is the founder of Content Maximiser, a company that helps your business convert more with better content. In this in-depth interview, Liza is going ...   Read more... This article is copyright ©  Dr Jesse Green The post 201. 7 Instagram Hacks to Drive More Leads in 2020 appeared first on Dr Jesse Green.
2020-01-2123 minThe Savvy Dentist
The Savvy Dentist7 Instagram Hacks to Drive More Leads in 2020In Episode 201 of the Savvy Dentist Podcast, Liza Choa - speaker, trainer, podcaster, and digital marketing strategist joins us as she talks about Instagram hacks that you can use today for lead generation. Liza is the founder of Content Maximiser, a company that helps your business convert more with better content. In this in-depth interview, Liza is going to share how 7 elements can increase your leads on Instagram. She also discusses the importance of a multi-channel approach in marketing. I’ve picked up quite a few ingenious ideas on this chat and I encourage you to get a pen an...
2020-01-2146 minContent Maximiser
Content MaximiserTop 30 on iTunes in 60 DaysIn the case study, we discussed how we helped DSA Radio reach Top 30 on iTunes within 60 days. We go deep dive into the process and framework to launch this podcast channel. The post Top 30 on iTunes in 60 Days appeared first on Content Maximiser.
2016-06-0909 minContent Maximiser
Content MaximiserEPIC Leadership Development Tools with TOM the OctopusNowadays, most companies focus on acquisition rather than retention. Yet, it costs 10x more to get a new client than to keep an existing one. The post EPIC Leadership Development Tools with TOM the Octopus appeared first on Content Maximiser.
2016-01-2809 minContent Maximiser
Content MaximiserCustomer Retention – Beyond Customer Satisfaction through Digital MediaIn this podcast we talked about increasing your bottom line The post Customer Retention – Beyond Customer Satisfaction through Digital Media appeared first on Content Maximiser.
2015-10-0513 minBreak Free From Corporate Podcast with Gavin Sequeira
Break Free From Corporate Podcast with Gavin SequeiraGavin Sequeira interviews Liza Choa – Corporate Sales Gun Turned Digital Content AdvisorIn this podcast, Liza openly shares how she embarked on her entrepreneurial journey to start a part time business whilst being in a demanding corporate sales job where she excelled. Not satisfied with smashing her targets and being a top achiever, Liza yearned for having time freedom and looking after her health and was getting burnt out with stress. Her journey to begin her online business in the network marketing business saw her reach top leadership positions and through her dedication she changed the lives of thousands of people around the world. Her passion with the industry has seen...
2015-09-0329 minContent Maximiser
Content MaximiserHow to Create a Converting Sales Landing Page Your Field Can Easily UseEffective sales landing pages have proven to be critical in converting The post How to Create a Converting Sales Landing Page Your Field Can Easily Use appeared first on Content Maximiser.
2015-08-2819 minContent Maximiser
Content MaximiserPeriscope: A New Digital Medium for Direct SellingWith its motto “Explore the world through someone else’s eyes” Periscope seems to have something The post Periscope: A New Digital Medium for Direct Selling appeared first on Content Maximiser.
2015-08-0321 minContent Maximiser
Content MaximiserContent Marketing with Action Coach and Photography Enthusiast Ben FewtrellIn this episode we are excited to have an interview with Sydney based The post Content Marketing with Action Coach and Photography Enthusiast Ben Fewtrell appeared first on Content Maximiser.
2015-07-1042 minContent Maximiser
Content MaximiserEssentials of Effective Remarketing for Direct SalesUnderstanding what is effective Remarketing and how to utilise The post Essentials of Effective Remarketing for Direct Sales appeared first on Content Maximiser.
2015-07-0514 minBusiness Brain Food
Business Brain FoodBBF032: How to Create Leads with Content Marketing with Liza ChoaHow to Create Leads with Content Marketing Learn how to consistently create good content that drives leads into your Web site with Liza Choa. Productive content makes you money! * Press play above to listen to this weeks Podcast * Tim Washer, Senior Marketing Manager of Social Media at Cisco, shares his view on content marketing and the importance of using humour to engage people who interact with your brand. When you entertain people, your business amplifies its message and products. Connect with people through stories, and then they will share your stories with others – that’s a wi...
2014-12-101h 00Content Maximiser
Content MaximiserSocial Media for Direct Sales – Interview with Bernie BirchWith the change in technology and demographic has presented The post Social Media for Direct Sales – Interview with Bernie Birch appeared first on Content Maximiser.
2014-06-1836 minContent Maximiser
Content MaximiserFranchise Content Marketing with John Di NataleIn This Episode: 02:05 – Getting to know John Di Natale, and his experience in relation to the Franchise Industry. 03:24 – How the internet and multimedia content marketing is impacting the franchise industry? The post Franchise Content Marketing with John Di Natale appeared first on Content Maximiser.
2014-05-2834 minContent Maximiser
Content MaximiserHow to Get Over 1,000,000 Viewers to Your YouTube Channel – Interview with Brent MailThe post How to Get Over 1,000,000 Viewers to Your YouTube Channel – Interview with Brent Mail appeared first on Content Maximiser.
2014-05-0136 minContent Maximiser
Content MaximiserHow to Use Images to Turbocharge Your Marketing – Interview with Alan NunezThe post How to Use Images to Turbocharge Your Marketing – Interview with Alan Nunez appeared first on Content Maximiser.
2014-04-2232 minContent Maximiser
Content MaximiserB2B Content Marketing Case Study – How This IT Company Use Content Marketing To Increase Ranking on Google AND Increase Sales – Interview with Tom GaleskiThe post B2B Content Marketing Case Study – How This IT Company Use Content Marketing To Increase Ranking on Google AND Increase Sales – Interview with Tom Galeski appeared first on Content Maximiser.
2014-04-1028 minContent Maximiser
Content MaximiserHow to Get the Most Out of An ExpoThe post How to Get the Most Out of An Expo appeared first on Content Maximiser.
2014-04-0702 minContent Maximiser
Content MaximiserHow to Generate Leads at Trade ShowsThe post How to Generate Leads at Trade Shows appeared first on Content Maximiser.
2014-04-0500 minContent Maximiser
Content MaximiserHow to Copy write for a Website – Interview with Jesse ForrestThe post How to Copy write for a Website – Interview with Jesse Forrest appeared first on Content Maximiser.
2014-04-0539 minContent Maximiser
Content MaximiserWhat Does an African Safari and the Content Marketing Process Have in Common?The post What Does an African Safari and the Content Marketing Process Have in Common? appeared first on Content Maximiser.
2014-02-2703 minContent Maximiser
Content MaximiserWhat Can African Wild Animals Teach You About Content Marketing?The post What Can African Wild Animals Teach You About Content Marketing? appeared first on Content Maximiser.
2014-02-2703 minContent Maximiser
Content MaximiserHow does Apartheid Museum in South Africa relate to your websiteThe post How does Apartheid Museum in South Africa relate to your website appeared first on Content Maximiser.
2014-02-2702 minContent Maximiser
Content MaximiserTop 5 Elements of High Conversion Landing PagesThe post Top 5 Elements of High Conversion Landing Pages appeared first on Content Maximiser.
2014-02-2703 minContent Maximiser
Content MaximiserHow to Generate Leads using LinkedIn – Interview with Jeff YangThe post How to Generate Leads using LinkedIn – Interview with Jeff Yang appeared first on Content Maximiser.
2013-11-1447 minContent Maximiser
Content MaximiserTop 3 Elements of a Landing Page to Improve ConversionI had a conversation with a prospective customer today and he said to me that he's not getting enough inquiries from the websites. After having a look at his landing page, I could see that there were some fundamental problems, there were some fundamental errors that they are making on their landing page. So I thought I'll make a video and talk about the three top elements of a landing page that helps conversion. The post Top 3 Elements of a Landing Page to Improve Conversion appeared first on Content Maximiser.
2013-11-0504 minContent Maximiser
Content MaximiserHow to Create Stunning Photos to Increase Readership with Camera+ AppLiza here from ContentMaximiser.com. Today I'm going to share a tool with you and show you how to create stunning photos that is going to increase your interaction and the share of your blog posts. The post How to Create Stunning Photos to Increase Readership with Camera+ App appeared first on Content Maximiser.
2013-11-0502 minContent Maximiser
Content MaximiserTop 5 Reasons to Use WordPressThe post Top 5 Reasons to Use WordPress appeared first on Content Maximiser.
2013-11-0505 minContent Maximiser
Content MaximiserHow to Search Engine Optimise Your WebsiteThe post How to Search Engine Optimise Your Website appeared first on Content Maximiser.
2013-10-3103 minContent Maximiser
Content MaximiserContent Creation Idea – Role Plays as Training or Demonstration ToolLiza here with another digital marketing tip from contentmaximiser.com. Today, I want to share with you an idea on how you can create more content and you can maximize from it and that is doing role play. Role play is fantastic when you do training. But what you can do is you can actually record the role play, so that you can view it afterwards. You can put that content on your company’s intranet, for example, or even on a website, if you want to train your customers on something. The post Content Cr...
2013-10-1402 minContent Maximiser
Content MaximiserProtect Yourself From Web DevelopersThe post Protect Yourself From Web Developers appeared first on Content Maximiser.
2013-10-1402 minContent Maximiser
Content MaximiserHow To Connect With Your Customers EmotionThe post How To Connect With Your Customers Emotion appeared first on Content Maximiser.
2013-10-1403 minContent Maximiser
Content MaximiserHow To Build A Mailing List From ScratchThe post How To Build A Mailing List From Scratch appeared first on Content Maximiser.
2013-10-1403 minContent Maximiser
Content MaximiserContent Creation Idea – Video TestimonialsThe post Content Creation Idea – Video Testimonials appeared first on Content Maximiser.
2013-10-1402 minContent Maximiser
Content MaximiserContent Creation Strategy – Useful ReviewsThe post Content Creation Strategy – Useful Reviews appeared first on Content Maximiser.
2013-10-1402 minContent Maximiser
Content MaximiserContent Creation Idea – Record Live PresentationsThe post Content Creation Idea – Record Live Presentations appeared first on Content Maximiser.
2013-10-1403 minContent Maximiser
Content MaximiserHow To Videos IdeasThe post How To Videos Ideas appeared first on Content Maximiser.
2013-10-1402 minContent Maximiser
Content MaximiserContent Creation Idea – Use Powerful InterviewsThe post Content Creation Idea – Use Powerful Interviews appeared first on Content Maximiser.
2013-10-1403 minContent Maximiser
Content MaximiserContent Creation Idea – Relevant Case StudiesThe post Content Creation Idea – Relevant Case Studies appeared first on Content Maximiser.
2013-10-1404 minContent Maximiser
Content MaximiserContent Creation Idea – Recorded WebinarsThe post Content Creation Idea – Recorded Webinars appeared first on Content Maximiser.
2013-10-1402 minSmall Business Marketing Mastery Podcast
Small Business Marketing Mastery PodcastUsing QR Codes to do Joint Ventures with Other BusinessesThere are many ways to use QR codes for your business. In this episode, Liza Choa discussed with Sebastian from Garden Brasserie  on how to make use QR Codes to do Joint Ventures with other Local Businesses. Here are some key highlights: Create a QR code and put it in other local businesses Give something of value that the other business owner can give to their client. This also helps the partnering business to provide value to their clients Find complimenting businesses who share the same clientele Make sure you have simple instructions for their customers to follow Check out a...
2013-01-2806 minSmall Business Marketing Mastery Podcast
Small Business Marketing Mastery PodcastBuild Customer Loyalty through BloggingIn this small business marketing episode, Liza Choa shares this great tip on how to build customer loyalty through blogging.   Here's a detailed information about Build Customer Loyalty through Blogging: http://smallbusinessmarketingmastery.com.au/using-qr-code-to-create-customer-incentives/ -   For more marketing information and ideas, visit http://smallbusinessmarketingmastery.com.au/ We would like to thank Mirella of Sanctuary Sanitarium for participating in this episode. To find out more about Sanctuary Sanitarium, please visit:http://sanctuary.sanitarium.com.au/
2013-01-2806 minSmall Business Marketing Mastery Podcast
Small Business Marketing Mastery PodcastUsing QR Code to Create Customer IncentivesIn this small business marketing episode, Liza Choa shares with Gabriel from Sydney Sports Car Hire a great tip on how Using QR Codes helps businesses to Create Customer Incentives.  Did you know you can use a QR code to help create customer incentives for your business?  Not sure what it is or how it works...well thats the easy part.  A QR (quick response) code is simply an image that can be scanned using a mobile device and takes your customer to a place of your designation....be it your website, a landing page for a special offer, your Fac...
2013-01-2805 minSmall Business Marketing Mastery Podcast
Small Business Marketing Mastery PodcastExpand Your Restaurant with Online and Mobile Food OrderingIn this episode, Liza Choa talks about How Online and Mobile Food Ordering help restaurants business expand their services to their customers.  On this video: Liza introduce Julian and Paris of Thai Intra Neutral Bay Share tips on how to increase revenue of a business on using Online and Mobile Food Ordering Discuss how to utilize social media and technology on your business Using photos to attract customers Julian and Paris of Thai Intra Neutral Bay shares their experience on this marketing idea   Here's a detailed information about Expand Your Restaurant with Online and Mobile Food Ordering http://smallbusinessmarketingmastery.com.au...
2013-01-2805 minSmall Business Marketing Mastery Podcast
Small Business Marketing Mastery PodcastGet Customer Feedback to Build Customer LoyaltyIn this video, Liza Choa talks about the marketing idea of Getting Customer Feedback to Build Customer Loyalty. Episodes Highlight Liza introduce Con of Hair Solutions Grace Hotel Sydney She shares the marketing idea of getting feedback from your customers Discuss some examples on how to apply it on your business Liza talk about of using of mobile apps to get customer feedback The client share their experience and suggestions  about this marketing idea.   Here's a detailed information about Get Customer Feedback to Build Customer Loyalty: http://smallbusinessmarketingmastery.com.au/get-customer-feedback-to-build-customer-loyalty/ For more marketing information and ideas, visithttp://smallbusinessmarketingmastery.com.au...
2013-01-2803 minSmall Business Marketing Mastery Podcast
Small Business Marketing Mastery PodcastMakeover Competitions for Repeat BusinessIn this Small Business Marketing Mastery Tips update, Liza Choa discusses the importance of makeover competitions to drive Repeat Business. Make your customer experiences really special so they keep coming back for more! In this episode Liza shares a powerful concept with Serena, the owner of Via Spiga Hair Salon Neutral Bay.  Its something thats simple and can be used to not only generate a lot excitement and buzz, it will be a major factor in helping drive repeat business through very satisfied and loyal customers. If you are in the business where looks and image are important to your c...
2013-01-2805 minSmall Business Marketing Mastery Podcast
Small Business Marketing Mastery PodcastBuilding a Database using Mobile App for Local BusinessIn this video update, Liza Choa and Evangeline from House of Yoga discusses how a local business can easily build a database while at the same time mobilising a business with a mobile app.   Some key points discussed in this video are:   - The growth in popularity of smart phone represents a huge opportunity for local business owners in mobile technology - Your mobile app enables your clients to download for free, then they get in contact and communicate with your easily - Provide value add to your customers and prospects by integrating useful content such as videos that your cu...
2013-01-2805 minSmall Business Marketing Mastery Podcast
Small Business Marketing Mastery PodcastUsing QR Code to Create Loyalty Program for Local BusinessRepeat customers is the pinnacle  of every business.  Liza Choa shows us how to use of QR code to create loyalty programs and keep customers coming back for more.El Buli Restaurant and Tapas Bar is an establish Spanish restaurant in the Eastern suburbs of Sydney. Together with Jamie, Liza shows how to use QR code to create a loyal program.  Small Business Marketing Mastery  - Using QR Code to Create Loyalty Program for Repeat Purchases   Key points on using QR Coupons are:   - Make the task attainable for customers to encourage participation - Have a reward that is exciting and ge...
2013-01-2806 minSmall Business Marketing Mastery Podcast
Small Business Marketing Mastery PodcastUsing QR Code to Reward Your Customers ImmediatelyIf you want your customers to take action, giving them something will make the process lot easier. Liza Choa tells us how to reward your customers immediately using a QR code. Barramundi Bar and Grill is a very busy and established restaurant in heart of Sydney. While learning how to pour a beer behind the bar, Liza showed Jack an example of how to generate a QR coupon as a reward program for your customers. Some highlight from this episode are:   Small Business Marketing Mastery  - Using QR Code to Reward Your Customers Immediately  - Use QR Coupon for creating an i...
2013-01-2806 minSmall Business Marketing Mastery Podcast
Small Business Marketing Mastery PodcastQR Code Idea - Secret CouponIn this episode, Liza Choa talks about another QR Code Idea and see how to take advantage of creating a secret coupon to get customers interact with your business. INTERVIEW WITH ALESSANDRA AND CHURTI FROM CHURRAS Liza: Hello this is Liza bringing to you 52 marketing and promotional ideas for your business. Today I am at Churras with Alessandra and Churti. Thanks for joining us. Every time I walk past here it just smells so good! How long have you guys been around for? Alessandra: For four years and a half now.   Liza: You guys are very established we talked to diff...
2013-01-2805 minSmall Business Marketing Mastery Podcast
Small Business Marketing Mastery PodcastUsing Holidays for Your BusinessHolidays are great, and they are even GREATER for businesses. People tend to spend more during holiday seasons. Being proactive is the key! In this episode, Liza Choa interviewed Dean from The Party People. Dean knows all about holidays, and his business is built around holidays and celebrations. Ways to get the most out of holidays for your business are:  Using Holidays for Your Business - Plan your marketing calendar according to the festive seasons and have promotions for each of these events - Get dressed up and theme your business according to different events. This will encourage customer interaction, i...
2013-01-2803 minSmall Business Marketing Mastery Podcast
Small Business Marketing Mastery PodcastPromoting Your SpecialsLiza Choa shares some great tips on promoting your specials. INTERVIEW WITH TROY FROM THE BALCONY BAR Liza: Hi this is Liza bringing to you 52 marketing and promotional ideas for your business. Today we have got Troy the owner of The Balcony Bar on Erskine Street in Sydney. Thanks for joining us. So Troy every episode we always share a marketing idea with our audience and our audience are business owners like yourself. So for this episode what we wanted to talk about is something related to bars and restaurants. A lot of restaurants have a specials menu and very...
2013-01-2804 minSmall Business Marketing Mastery Podcast
Small Business Marketing Mastery PodcastUsing Photos for Facebook CompetitionsIn this business marketing idea update, Liza Choa tells us how to use photos for Facebook competitions. Small Business Marketing Mastery Presents Interview with Graeme from Sailing Sydney Pyrmont Using Photos for Facebook Competitions Liza: Hello, here we are gorgeous Monday morning with Sailing Sydney. We are filming this episode 52 marketing ideas and guess what they decided to do? They wanted to hang me up here and I’m losing balance but it’s still a lot of fun. I decided to do the episode down there but I thought this would be something different for you guys. So stayed tuned...
2013-01-2805 minSmall Business Marketing Mastery Podcast
Small Business Marketing Mastery PodcastThank Your Customers and Generate ReferralsIn this business tips update, Liza Choa tells us how to thank Your Customers and generate referrals, the strategies and other new techniques INTERVIEW WITH DANIEL AND LYNNE FROM TRIFU DOJO PADDINGTON Liza: Hello this is Liza bringing to you 52 marketing and promotional ideas for your business. Now standing with me I have Daniel and Lynne from Trifu Dojo. They actually have two locations. So before I get into the first one I’m going to get you guys to have a look around, it’s such a stunning place. Check this out. Can you imagine learning martial arts while you a...
2013-01-1405 minSmall Business Marketing Mastery Podcast
Small Business Marketing Mastery PodcastExpand Your Business with an Online Shopping CartLiza Choa shares some great tips on using Online Shopping Cart to expand your business.   Here's a detailed information about Expand Your Business with an Online Shopping Cart; http://smallbusinessmarketingmastery.com.au/expand-your-business-with-an-online-shopping-cart/ We would like to thank Gaye of Absinthe Salon Surry Hills for participating in this episode. To find out more about Absinthe Salon Surry Hills, please visit: http://www.absinthesalon.com.au/
2013-01-1405 minSmall Business Marketing Mastery Podcast
Small Business Marketing Mastery PodcastSponsoring Local Schools and Community Events to Generate LeadsIn this marketing idea video, Liza Choa shares tips on Sponsoring Local Schools and Community Projects and Events to Generate Leads.   Here's a detailed information about Sponsoring Local Schools and Community Events to Generate Leads; http://smallbusinessmarketingmastery.com.au/sponsoring-local-schools-and-community-events-to-generate-leads/ We would like to thank Marlee Thai Massage Neutral Bay for participating in this episode. To find out more about Marlee Thai Massage Neutral Bay, please visit: http://www.maleethaimassage.com.au/
2013-01-1404 minSmall Business Marketing Mastery Podcast
Small Business Marketing Mastery PodcastEducate Your Customer to Build Customer LoyaltyLiza Choa shares these simple video ideas on how to educate the customers to build customer loyalty. INTERVIEW WITH RADHIKA FROM CHASKA INDIAN RESTAURANT Liza: Hi this is Liza bringing to you 52 marketing and promotional ideas for your business. Today I am at the very very yummy Chaska Indian Restaurant in Neutral Bay. Next to me I’ve got Radhika whose one of the co-founders of the restaurant. Thanks for joining us. It smells so good in here I’m getting hungry. Radhika: Chaska means food that is undeniably addictive so once you’re at Chaska you’ll always come back to Ch...
2013-01-1407 minSmall Business Marketing Mastery Podcast
Small Business Marketing Mastery PodcastIncrease Customer Loyalty and Interaction with TriviaIn this Marketing Ideas episode, Liza Choa shares how to use trivia to increase customer loyalty and interaction. Liza: Hello this is Liza bringing to you fifty two marketing and promotional ideas for your business.  So today I have Rose and Max with us here.  So Rose which horse riding school are you from? Rose: We’re from Papillon Riding Stables from Centennial Park. Liza: What a stunning day it is isn’t it?  So thank you so much for joining us and bringing Max along, our special guest here.  So normally what we do on every episode is we share a mar...
2013-01-1404 minSmall Business Marketing Mastery Podcast
Small Business Marketing Mastery PodcastFree Gifts From Your SuppliersIn this marketing idea update, Liza Choa discusses the importance of getting free gifts from your suppliers. Here's a detailed information about Free Gifts From Your Suppliers; http://smallbusinessmarketingmastery.com.au/small-business-marketing-mastery-episode-8-free-gifts-from-your-suppliers/ We would like to thank Coryn of Phyts Beauty and Day Spa Drummoye for participating in this episode. To find out more about Phyts Beauty and Day Spa Drummoye, please visit: http://phytsbeauty.com.au/
2013-01-1406 minSmall Business Marketing Mastery Podcast
Small Business Marketing Mastery PodcastDeveloping Additional Products and ServicesLiza Choa shares some great tips on developing additional products and services for your business. Interview with Tal of Fibonacci Coffee Developing Additional Products and Services Liza: Hello this is Liza bringing to you 52 marketing and promotional ideas for your business. Today I have got Tal sitting next to me who is one of the co-founders of the Fibonacci Coffee Group. So it’s a coffee group that’s growing very fast all around Sydney. Tal: And beyond. Liza: And beyond and we are at the café at the moment. So Tal thanks for joining us. Tal: Thank you for inviting...
2013-01-1405 minSmall Business Marketing Mastery Podcast
Small Business Marketing Mastery PodcastOptimizing Your Google+ Local PageIn this episode, Liza Choa talks about optimizing Your Google Plus Local page how to take advantage of these opportunities. Google launched Google Places in 2009 as an Internet marketing tool to display small businesses’ basic information. More recently however, Google+ Local has replaced Google Places as the central local search site. According to the Google Official Blog, the most notable changes include the integration of Google+ Local into other products (Search, Map, etc.) as well as free Zagat reviews. For those who may not know, Google+ Local pages were formerly Google Places pages. Google+ Local pages are listed high in th...
2012-11-1503 minSmall Business Marketing Mastery Podcast
Small Business Marketing Mastery PodcastVideo Marketing for BusinessesIn this episode, Liza Choa talks about how video marketing gives you the opportunity to interact with your customers by allowing them to get to know you and your business. The popularity of video marketing for any business is increasing with each passing day. People start realizing the importance and effectiveness of video marketing but still due to lack of awareness many people are reluctant to use video marketing to promote their products or service. Avoiding video marketing can be a vital mistake for any business regardless of its size and nature. No doubt that the concept of video marketing i...
2012-11-1504 minSmall Business Marketing Mastery Podcast
Small Business Marketing Mastery PodcastQR Codes for BusinessLiza Choa shares these simple video ideas on how you could implement QR Codes for your business. A QR code is an acronym for quick response code. It’s a specialized type of bar code that allows you to encode information that can be read by a mobile device. It also allow the end user to quickly capture information you want to share. Much like a product bar code, the QR code is unique and the pattern is created depending upon the information it contains. QR codes are most useful and a great way of connecting in the physical world of...
2012-11-1505 minSmall Business Marketing Mastery Podcast
Small Business Marketing Mastery PodcastBuilding a Birthday DatabaseIn this business marketing tips update, Liza Choa tells us how relevant is building a birthday database for your business. Everybody LOVES birthdays! And birthdays could mean BIG business for local businesses IF you know how to use it to your advantage.  In this episode, Liza Choa interviewed Craig from Mumu Grill at Crows Nest. Craig runs a very successful restaurant, and he is a master when it comes to growing and using his database. Find out: - Why it is important to build an information rich database of your customers - What did Craig do to get 120 bookings in less...
2012-11-1503 minSmall Business Marketing Mastery Podcast
Small Business Marketing Mastery PodcastFacebook Contest Idea for BusinessLiza Choa shares about how Facebook contests drum up some excitement for your small business.   Sonja runs a very successful dance studio in multiple locations in Sydney. Together, we talked about: - What makes a Facebook campaign go viral - An example of a very successful Facebook campaign that was used to promote the launch of iPhone 5 that generated over 3,000 likes and 2,600 comments within 24 hours - How Sonja uses Facebook to promote 2 Can Dance Academy and dominate her industry Here's a detailed information about Facebook Contest Idea for Business; http://smallbusinessmarketingmastery.com.au/facebook-contest-idea-for-business/ We would like to thank Sonja from...
2012-11-0706 min