Shows
Minds of EcommerceHow Team Alignment and Founder-Led Marketing Fueled FiftyFlowers’ Explosive Growth With Liza RoeserLiza Roeser is the Founder and CEO of FiftyFlowers, an innovative online floral retailer that delivers farm-fresh flowers directly to customers across the US. Her journey began in the early 1990s with the Peace Corps in Ecuador, where she developed a passion for the floral industry and later spent over a decade building relationships with sustainable farms worldwide. Under her leadership, FiftyFlowers has grown into a multimillion-dollar business with over a million orders delivered. A serial entrepreneur, Liza also founded Flower Fix, Farm Exports, Inc., and The Flower CEO, where she shares insights on entrepreneurship, ecommerce, and the floral...2025-04-2319 min
2 Fat Guys Talking FlowersEp. 163 - Pure Intentions with Liza Roeser & Jennifer Barnard, AAF of Fifty FlowersSend us a textThis week, the whole gang is in the studio with two powerhouses in the floral industry — Liza Roeser and Jennifer Barnard of Fifty Flowers. These floral superhumans dive into how they got started, what drives them, and how their community, Women in Flowers, is creating space for empowerment, collaboration, and fearless leadership.Mike makes a heartfelt confession, Liza reveals a bold new philosophy that’s reshaping how she leads, and we hear firsthand how this dynamic duo is planning for the future — five years ahead and fearlessly.From Peace Corps...2025-04-181h 11
eCommerce FuelPersonality Testing, Mastering International Logistics and Building a Team From Quito to BoiseHow do vibrant businesses thrive amidst the complexities of international trade and team management? In this episode, I’m joined by Liza Roeser, founder of FiftyFlowers, a company that has mastered the art of importing premium flowers from Ecuador to the U.S. Liza shares her journey from starting in the Peace Corps to building a successful international business that directly impacts the floral industry. Listen in as she unveils the secrets behind managing international logistics, her innovative approach to team-building through personality testing, and her dynamic leadership style that eschews traditional C-suite titles for more integrated ro...2024-10-181h 02
Wedding Business SolutionsLiza Roeser - Scaling Fifty FlowersLiza Roeser - Scaling Fifty FlowersHow do you decide when to DIY and when to call in a pro for your wedding flowers? Are your customers overwhelmed by too many choices? Do you know how to blend human touch with AI for maximum customer satisfaction? Learn how Liza Roeser from Fifty Flowers transitioned from wholesale to consumer-based e-commerce while keeping service personal and intentional.Listen to this new episode for insights on balancing DIY and professional services, reducing decision fatigue, and leveraging AI while maintaining a human touch in customer interactions.Liza...2024-09-1632 min
The Ecom Show#277 Liza Roeser from Fifty Flowers: Building an 8-Figure Floral EmpireHello and welcome to episode 277 of The Ecom Show, your go-to podcast for all things ecommerce! I'm your host, Daniel Budai, and I'm thrilled to have you join us today. As always, we're here to delve into strategies, tactics, and insider tips to elevate your ecommerce game. Don’t forget to subscribe and share with a friend – we thrive on your support as we don’t run ads!On today's episode, we're joined by Liza Roeser, the CEO of FiftyFlowers.com. Liza discovered her love for the floral industry in Ecuador in the 90s and...2024-07-2334 min
Something BusinessyHow Liza Roeser Built a Flower Empire from ScratchJoining Frannie this week is her friend and client, Lisa Roeser, CEO of 50 Flowers. The two discuss their serendipitous meeting and how their friendship has blossomed (pun intended). Liza shares her journey of founding 50 Flowers, an e-commerce platform delivering flowers directly from farms to customers. She speaks about the early challenges, the importance of respecting professional florists, and how her company collaborates within the floral industry. Frannie and Liza also chat about the use of AI in business operations and personal life and the essential role of strong decision-making frameworks. Liza offers invaluable advice to...2024-07-2358 min
Systems SimplifiedThe Power of Processes in a Traditional Industry With Liza RoeserLiza Roeser is the Founder of FiftyFlowers and FlowerFix, online platforms delivering fresh flowers from farm to doorstep. She also founded Farm Exports to support farm-to-door deliveries. Starting with a $4,200 investment from Peace Corps savings, Liza built an eight-figure business without outside funding. She is passionate about business, leadership, and entrepreneurship. In this episode: Most entrepreneurs view systemization and creativity as opposing concepts, but with an open mind, they can become synonymous. How can you systemize your creative passions into a thriving business? Floral industry disruptor Liza Roeser began with a vision to b...2024-05-2235 min
The Bloom ShowThe Bloom Show: Floral Industry E-Commerce with Liza Roeser of FiftyFlowersStep into the dynamic world of floral industry e-commerce as we interview Liza Roeser, the visionary mind behind FiftyFlowers, on February 27th, 2024! 🌸In this episode, we covered important insights that we believe are really beneficial and profitable for your floral business.💡 Insights Covered:Embracing Floral Industry E-Commerce: Discover how e-commerce has matured the floral industry, empowering businesses to connect with customers and expand their reach.Benefits for Floral Businesses: Learn about the convenience and efficiency e-commerce brings, allowing floral shops to operate 24/7 and streamline processes.Adapting Technology: Gain valuable tips on ove...2024-03-2859 min
Transform Your WeddingHow To DIY Your Wedding Flowers | FiftyFlowersWant to know a secret? You can get the beautiful look of fresh florals for your wedding without breaking the bank! That's right, no matter what your wedding budget, you CAN have gorgeous fresh floral centerpieces! If traditional florists are out of your price range, the solution is DIY flowers! Liza Roeser, CEO of FiftyFlowers, shares insider tips on how you can create your own centerpieces, bouquets, and boutineers. FiftyFlowers provides an innovative service that delivers fresh florals right to your door -- along with all the instructions you need to create beautiful arrangements! There are so many possibilities...2020-07-2331 min
My ME StoryColor Your World with Liza Roeser at Fifty FlowersStarting a company as a woman in a third world country takes a lot of courage! Today, Denise and Robbie have a conversation with Liza Roeser, "author" of Fifty Flowers. Learn how she disrupted the flower industry after completing a Peace Corps assignment in Ecuador—one of the world’s largest exporters of cut flowers—in the 1990s. She saw and seized the opportunity to export directly from farm to consumer and founded Fifty Flowers, today a multi-national, multi-million-dollar company. Learn about her passion for entrepreneurship and how she is a leader for women in business. 2020-07-2340 min
None of my BusinessNone of my Business S6-E9 Liza Roeser Atwood
On this podcast episode, I have Liza Roeser Atwood who is the founder and CEO of Fifty Flowers. Liza’s path to this business is quite interesting and unique and I really think you will enjoy it. She graduated from Texas A&M with a Parks and Recreation degree but something was telling her to take a different route.
Listening to that voice she found herself in the Peace Corps and moved to Ecuador. Her commitment to the program was for two years, but after the two years were up, she didn’t want the adventure to end...2019-07-171h 15