Shows
The Powerful Content PodcastUnlocking the Power of Storytelling in Content Marketing with Lizzie McCauleyDo you know where to start with storytelling in your content?
In Episode 145 of the Powerful Content Podcast, host Mel Daniels and her guest Communication and Business Strategist Lizzie McCauley explore the significance of storytelling in content marketing.
Lizzie explains why every story, regardless how big or small, is crucial for building trust and connection with your audience.
She shares her tips on integrating personal experiences into content so that you can not only humanise your brand but also align them with your business goals.
The episode covers bio-writing strategies, using stories...2024-12-1133 min
When's Halftime?Dickmatized by Joe BurrowAnnie & Lizzie discuss memorable Halloween looks, Aaron Rodgers' questionable fountain of youth, 700 million dollar paychecks, confusing analogies, and more... EPISODE DESCRIPTION Thursday Night Football spooky recap and Aaron Rodgers’s fountain of youth drink (12:32)Macaulay Culkin dressed as Joe Burrow for Halloween and Bill Belichick’s ex wife making a statement with her costume (Us Weekly) (17:07)Tom Brady reacts to ex-wife Gisele Bundchen’s pregnancy (USA Today) (24:20)A brief Sunday football recap with just the need-to-know moments (28:10)Drake doing the most as always a...2024-11-0551 min
Digitally DoneEp 10 - Beyond the Sale - Nurturing Customer RelationshipsIn this uplifting and insightful final episode of "Digitally Done," hosts Nikki Cali, Sam Winch, and Lizzie Macaulay dive into the crucial steps that follow after a sale is made. This episode is all about nurturing relationships and maintaining engagement with customers post-purchase.
Lizzie opens the discussion by highlighting the importance of keeping customers engaged after they've made a purchase, emphasising that the journey doesn't end at the sale. Sam shares her experiences with course creators who often neglect the post-purchase process, stressing the need for a welcoming onboarding process that keeps customers feeling supported.
...2024-06-1626 minDigitally DoneEp 9 - Cause for CelebrationIn this uplifting episode of "Digitally Done," hosts Nikki Cali, Sam Winch, and Lizzie Macaulay discuss the importance of celebrating wins, both big and small, during the journey of creating digital products.
Lizzie opens with the idea of being your own cheerleader and recognising the growth and effort that goes into creating something meaningful. Nikki shares practical tips on celebrating achievements, such as making a list of rewards and taking time to appreciate the progress made. Sam highlights the importance of acknowledging the completion of tasks, even minor ones, to maintain motivation and momentum.
The...2024-06-0721 minDigitally DoneEp 8 - Execution Excellence - Progress Over PerfectionSomething digital to sell - Imagine | Articulate | Execute
Digitally Done
Welcome to the Digitally Done podcast, the 10-part series designed to lead you step by step through the creative process of developing and executing a ‘digital Something’ ready to sell.
In this energising episode of "Digitally Done," hosts Nikki Cali, Sam Winch, and Lizzie Macaulay dive into the essentials of effective marketing. The focus is on turning your digital product into a sellable asset, covering everything from foundational tools to building a cohesive marketing ecosystem.
Lizzie emphasises the importance of a co...2024-06-0427 minDigitally DoneEp 7 - Marketing Magic - Launch Strategies for Digital Success (Part 2)Something digital to sell - Imagine | Articulate | Execute
Digitally Done
Welcome to the Digitally Done podcast, the 10-part series designed to lead you step by step through the creative process of developing and executing a ‘digital Something’ ready to sell.
In this energising episode of "Digitally Done," titled "Marketing Magic - Launch Strategies for Digital Success (Part 2)," hosts Nikki Cali, Sam Winch, and Lizzie Macaulay dive into the essentials of effective marketing. The focus is on how to turn your digital product into a sellable asset, covering everything from foundational tools to building a cohe...2024-05-2430 minDigitally DoneEp 6 - Mastering the Sales Mindset - From Fear to FanaticSomething digital to sell - Imagine | Articulate | Execute
Digitally Done
Welcome to the Digitally Done podcast, the 10-part series designed to lead you step by step through the creative process of developing and executing a ‘digital Something’ ready to sell.
In this lively episode of "Digitally Done," titled "Mastering the Sales Mindset - From Fear to Fanatic," hosts Nikki Cali, Sam Winch, and Lizzie Macaulay tackle the psychological barriers and societal conditioning that often make sales feel uncomfortable. They dive into the concept of being a "fangirl" of your own product, urging entrepreneurs to pas...2024-05-1729 minDigitally DoneEp 5 - The Price Is Right: Navigating Profit, Perception, and Practicality in BusinessSomething digital to sell - Imagine | Articulate | Execute
Digitally Done
Welcome to the Digitally Done podcast, the 10-part series designed to lead you step by step through the creative process of developing and executing a ‘digital Something’ ready to sell.
In this engaging episode of "Digitally Done," titled "Pricing: Beyond the Numbers," hosts Sam Winch, Nikki Cali, and Lizzie Macaulay delve into the often-intimidating world of pricing strategies with their signature blend of humor and expertise. The episode explores the complex interplay between profit, value perception, and market expectations, emphasising the importance of consid...2024-05-1032 min
The Politics of Everything219: The Politics of Copywriting - Lizzie MacaulayLizzie Macaulay is the owner of Write It! A copywriting service that helps entrepreneurs and business owners find and use their big voice to build a dedicated following. As a launch copy specialist, she supports business owners to create compelling, character-filled copy that sets their products, services and businesses up for success! She loves to collaborate with her clients on bold, brave pieces that inspire trust in a brand and build a genuine rapport with their audience. She writes from her heart and loves seeing the amazing work that comes out when working with a client who is on...2024-04-2327 minDigitally DoneEp 4 - Marketing Magic: Laying Your Runway Part 1Something digital to sell - Imagine | Articulate | Execute
Digitally Done
Welcome to the Digitally Done podcast, the 10-part series designed to lead you step by step through the creative process of developing and executing a ‘digital Something’ ready to sell.
In this lively episode of "Digitally Done," titled "Marketing Magic: Laying Your Runway," hosts Nikki Cali, Lizzie Macaulay, and Sam Winch crack open the world of marketing with their characteristic blend of humour and expert insights. Diving into the early stages of marketing strategy, they stress the importance of building anticipation and interest for yo...2024-04-1231 minDigitally DoneEp 3 - Strategies to Validate Your Digital CreationSomething digital to sell - Imagine | Articulate | Execute
Digitally Done
Welcome to the Digitally Done podcast, the 10-part series designed to lead you step by step through the creative process of developing and executing a ‘digital Something’ ready to sell.
This thrid episdoe is where Nikki Cali, Lizzie Macaulay, and Sam Winch unravel the must-know before you even think of hitting 'launch' on your digital course or membership dream. This episode is your go-to if the idea of launching gets you buzzing, but the 'where to start?' has you stumped. We're talking all ab...2024-04-0430 minDigitally DoneEp 2 - What Is That Digital Thing You Want To Create?Something digital to sell - Imagine | Articulate | Execute
Digitally Done
Welcome to the Digitally Done podcast, the 10-part series designed to lead you step by step through the creative process of developing and executing a ‘digital Something’ ready to sell.
In the second episode of "Digitally Done," Sam Winch, Nikki Cali, and Lizzie Macaulay tackle the big question: "What digital thing do you want to create?" The chat uncovers the real talk about choosing the right digital avenue, whether it's courses, memberships, communities, or eBooks. They dive into the crucial step of figuring out no...2024-03-2223 minDigitally DoneEp 1 - Setting the Scene for Getting Digital Content Done and OnlineSomething digital to sell - Imagine | Articulate | Execute
Digitally Done
Welcome to the Digitally Done podcast, the 10-part series designed to lead you step by step through the creative process of developing and executing a ‘digital Something’ ready to sell.
Over 10 glorious weeks, we'll unpack everything from ‘unstucking yourself’ to developing an effective marketing plan, to literally building out your thing.
Whatever you create, we're here to help ensure you're ready to roll in your signature style.
Joining you on this transformative journey are three business brains who understand that busin...2024-03-2019 min
The Hormone Hub109: Celebrating International Women's DayWe've just celebrated International Women's Day where I was fortunate to be a guest on the Small Business Made Simple Podcast with 15 other amazing women who are all sharing their wisdom, thoughts and feelings around the UN theme for IWD of Count Her In - Invest in Women, Accelerate Progress. Each of us had to answer the questions... In your industry, what would help accelerate progress for women? How could your industry, community or trade invest better or more in women? The answers, the diversity, and the wisdom are so worth...2024-03-111h 30
Southcoast Artists IndexEp. 171: Eric Baylies Welcome, Eric Baylies of the Baylies Band, a local music performer who's been associated with Bad Motherfucker, Temple Of Bon Matin, Club Math, Free Jazz Now, Psychedelic Jazz Trio, and Minibeast with Peter Prescott of Mission Of Burma. He's toured with Pere Ubu and performed with Wire, Weird Al Yankovic, Macaulay Culkin's Pizza Underground, Godsmack, Staind, Carnivore, Lizzie Borden, Ralph Nader, Vanessa Carlton, Swans, Blue Oyster Cult, Psychic TV, Andrew WK, Volcano the Bear, The Yeah Yeah Yeahs, Thurston Moore, Shellac, and many others. Eric went to the Ashley School in New Bedford, Massachusets, the U...2023-11-131h 01
The Wise Dome Podcast25.23 - Pushing Your Limits to Achieve Your Goals with Lizzie MacaulayLizzie Macaulay is a successful Copy Coach, Speaker, Launch Specialist, and Owner of Check-In membership. She empowers business owners to find their authentic voice and craft compelling business messages for their audience. Uncover a treasure trove of valuable insights in today's episode as Nikki and Lizzie discuss:Insights on how to connect with the right clientsHow to inspire and support your clients Valuable advice on how to run a thriving membership businessThe importance of joining membership in your personal and professional growthLessons from taking the leap and building your own businessPushing yourself out of your comfort zo...2023-08-1837 min
This. Biz. Life.13. "You've gotta put your brilliance out into the world"Everyone's heard about fear of failure. But what about fear of success?
What happens when you get in your own way with no clear path to getting back out of it again?!
Jen knows!
Jen is a mindset and productivity coach. She loves digging into the nitty gritty of women's lives. Getting up close and personal with their daily habits, quirks, routines and their business. She then works on helping them craft a rockstar life that hums along effortlessly, productively, profitably and totally in flow. Her job is to collaborate...2023-04-2449 min
This. Biz. Life.12. "I'm still scared, but I'm not going to *not* do it"Come along and listen to one of the most fabulous human beings you're likely to meet!
While Heinna's life may not have been smooth sailing, her tenacity and unwillingness to settle for less has got her where she always dreamed she'd be. As an OBM, mentor,she's the biggest cheerleader for her clients and students. Heinna's someone who has been on all sides of life - as the business owner, the OBM, the client and the general juggler of life and she knows how overwhelming it can all get. She shares what she has learned on this...2023-04-1852 min
This. Biz. Life.11. "Fall down seven times, get up eight"
Merendi Leverett is the owner and founder of Merendi Health and Authentic Healthpreneurs.
Merendi Health offers exercise physiology, health coaching and injury rehabilitation services, providing personalised service and holistic care to empower their clients to improve and maintain good health, fitness and quality of life.
Authentic Healthpreneurs is a bespoke business strategy and coaching business that helps support, guide, nurture and empower female health clinicians to remove their fears, find their inner power and start their own unique and authentic health business. With 25 years of experience in successfully starting and growing a variety of health...2023-04-1144 min
This. Biz. Life.10. "Arguing with 'what is' is what brings the most suffering"*TW* This episode contains conversation that may be difficult for some.
This week I was welcomed into the world of the incredible Leonne Sherr.
Leonne is a motherhood advocate who understands the collective yet unique experience it brings. Having navigated through all phases of motherhood, including the toughest for her - an empty nester, she now uses her experience to inspire and support fellow moms in all phases, but focuses on the challenges of empty nesters - which she calls “Empty Nexters”. Leonne specializes in supporting moms on their personal healing journey to e...2023-04-0352 min
This. Biz. Life.09. "I'm open again to adventure and differentness"Chantal Vanderhaeghen is an intuitive psychotherapist and Reiki master who appreciates walking alongside women willing to take the courageous steps to become confidently themselves after experiencing a life-changing experience. It She loves connecting the threads of their life supporting them to create their own beautiful and unique tapestry from what has brought them to where they are now to where they want to be.
FB: Unfold Your Freedom
YT: Chantal Vanderhaegen
2023-03-2845 min
This. Biz. Life.08. "My purpose in life is to find joy"So this episode is a little longer than normal, but absolutely worth every minute of your attention!
Ayesha Hilton is an author and creative who helps women design and publish their own oracle or affirmation cards. She is passionate about supporting women to express their brilliance... But she's oh-so much more than that! A traveller, philanthropist and all-round gung-ho life-doer, Ayesha has seen her fair share of life's ups and downs. But no matter what, she's always followed the golden thread of life and stayed true to her joyful path.
You can reach Ayesha in these handy places:
IG: @ayesha...2023-03-211h 06
This. Biz. Life.07. "Stop pouring your energy into thinking about it and pour your energy into doing it"What a spectacular tale of fate and will I have for you today!
I had the great privilege of catching up with the incredible Tori Kopke (A.K.A. The Rural and Regional Business Coach)
Tori works with women across the country to create, grow, scale and sell their signature offers. She is passionate about helping other women build a life-first business and creating a business that truly works for them. Her podcast, Big Ideas Rural, has over 100 episodes of absolute golden advice and strategies. Tori is a lover of chunky earrings and kimonos. She wi...2023-03-0740 min
This. Biz. Life.06. "If I could have any one thing right now..."If you only listen to one podcast this week, let it be this one...
(Although if you have delicate ears, or kiddos in tow, maybe skip this one and we'll see you next week!)
This week I get to chat with the formidable Emma Pleasure!
Emma is a multi-certified pleasure coach guiding people to create a life and bedroom full of pleasure. A life that's more open, more optimistic, and lived by design, not default, unlocking true heart-felt desires. Working with Emma, in her events, coaching or courses is like being held in a...2023-02-2837 min
This. Biz. Life.05. "People love to buy, but they hate to be sold to"Ever wondered what goes on in the head of a multi-passionate entrepreneur with a heart of gold?
This week you'll find out in my chat with marketing legend, Josh Rimmington.
Josh is an entrepreneur who lives right here on the Fraser Coast with his wife of 16 years and his two sons. For the last 10 years, Josh's focus has been helping other businesses get found online through his own marketing agency JR Marketing Group, and we dug into Josh's story - from how he started as 'the coolest guy in Australia', to running a marketing a...2023-02-2046 min
This. Biz. Life.04. "The only person who is stopping you from success is you"Rockstar>Paralegal>Realtor>Toy maker>Cleaner> Multi 6-Figure Business Mogul!
Cheryl Hajjar is a serial entrepreneur. This week, we talked through the highs and lows of her multi-faceted life and career, and how she made it from a struggling single parent to a highly successful entrepreneur!
Now she's teaching others how to step out of the field and into their rightful places as CEO of the cleaning businesses.
You can find Cheryl in all the good places:
Facebook
Instagram
Maid Brite2023-02-1238 min
This. Biz. Life.03. "I'm so employable. If I met me I would hire me"Holy moly folks, a gargantuan exploration of life, business and everything else awaits you. We’re talking with the amazing CaAtherine Meredith from The Real Healthy HQ!
At 52 years CaAtherine was using food as an emotional crutch while battling depression. Her life changed the moment her doctor said, 'if you don't change the way you live, you won't see your 60th birthday - she weighed over 170 kilos (375lbs). Instead of easing into changing her life slowly, she threw herself into studying to become a fitness trainer and life coach so she could understand what was happening to he...2023-02-0745 min
This. Biz. Life.02. "If you can do the things that others won't..."This week, Lizzie is joined by High Ticket Leads and Sales Coach Michelle Gilroy-Webb for a good old-fashioned chat...
Mish helps coaches and consultants elevate their high ticket offers and launch using FB Challenges... even without a large FB Audience.
Connect with Mish here:
Facebook
Instagram
2023-01-3035 min
This. Biz. Life.01. The First PancakeAt the heart of every good small business (and even the bad ones) is their story!
Join me, Lizzie Macaulay, as I kick off my new Pod series, This. Biz. Life. with an interview with... myself!
Kick back, relax and enjoy!2023-01-0924 min
Everything Early ChildhoodCrafting your unique message with Lizzie MacaulayAll things business, life and of course crafting your unique message for your business. Lizzie is the owner of Write It! A copywriting service that gives small businesses BIG voices. As a launch copy specialist, she supports business owners to create compelling, character-filled copy that sets their products, services and businesses up for success! She loves to collaborate with her clients on bold, brave pieces that inspire trust in a brand and build a genuine rapport with their audience. She writes from her heart, and loves seeing the amazing work that...2022-07-201h 00
Hot CopyThe secret to authority-boosting podcast pitches with Mai-Kee TsangBeing a guest on a podcast is a fantastic way to increase your reach and boost your visibility and skyrocket that authority. Right? You're a really important person who knows what they're talking about when you're been on a pod. But getting on a podcast is not quite as easy as just asking the podcast host. Today's guest is a podcast guesting specialist and we're digging into how to get on podcasts but so much more. Tune in to learn: How Mai-Kee niched into podcasting pitching How podcasts rank against other means...2020-07-021h 07Hot CopyWhy You Need a Personal Brand (and How to Create it) with Mike KimAs copywriters, we get to hide behind our keyboards – writing the words that put our clients in the spotlight. And for many of us, it’s just where we want to be. But are we doing ourselves a disservice? Today we’re going to be talking to Mike Kim about building a personal brand and what it can mean for us as copywriters and business owners. His own podcast Brand You is where he talks about all those things and more.. But today, he’s all ours. Tune in...2020-06-041h 02
Hot Copy: A copywriting podcast for copywritersE116: Why you need a personal brand (and how to create one) with Mike KimStop getting in your own way. Start branding.
As copywriters, we get to hide behind our keyboards – writing the words that put our clients in the spotlight.
And for many of us, it’s just where we want to be.
But are we doing ourselves a disservice?
Today we’re going to be talking to Mike Kim about building a personal brand and what it can mean for us as copywriters and business owners.
His own podcast Brand You is where he talks about all those things and more..
...2020-06-041h 02