Shows
Demand Gen ConfidentialThe marketing squeeze: balancing brand & pipeline w/ Brianna RuizMarketers are being asked to do more with less and still hit the same (or bigger) goals. In this episode, Brianna Ruiz (Director of Digital Advertising, Closed Loop) lays out how to balance brand and performance when budgets are tight, how to actually measure brand’s lift without magical thinking, and how to use AI as an enhancer, not a replacement for human judgment.We cover:The “big squeeze” and why consistency beats one-off brand bursts.A practical 40/60 split (brand/direct) and when to ratchet up or...
2025-09-2440 min
Prompted: Builder StoriesFrom Demand Gen to DIY Agents: How Logan Rivenes Landed His Dream Role with AI - Ep 18Learn more and connect with Logan Rivenes:Logan’s LinkedIn - https://www.linkedin.com/in/loganrivenes/Red Bike Marketing - https://redbikemarketing.com/Demand Gen Confidential Podcast - https://redbikemarketing.com/demand-gen-confidential/ HR Bench Pulse Podcast - http://www.hrbench.com/resource/pulse --Landed a Job with AI Agents“I’m of the opinion that out of the box is for amateurs.” – Logan RivenesWhen layoffs and market shifts put pressure on job seekers, Logan Rivenes, demand generation veteran and host of Demand Gen Confidential, turned to AI agents not...
2025-09-2339 minDemand Gen ConfidentialMessaging That Converts: Chris Silvestri on Copy That Drives DecisionsWant messaging that actually drives results? In this episode of Demand Gen Confidential, I’m joined by Chris Silvestri, founder of Conversion Alchemy, who brings a systems-thinking approach to copywriting rooted in psychology, strategy, and real customer insight.We cover: ✅ How to shift your messaging in the profitability era ✅ The difference between positioning and messaging (most marketers blur it) ✅ Chris’s decision-making framework for conversion copy ✅ Tactical uses of AI that actually make marketers faster ✅ How synthetic research can help you scale messaging without sacrificing qu...
2025-07-0856 minDemand Gen ConfidentialAI SDRs, No MQLs, and Marketing That Actually Converts w/ Austin SandmeyerStop doing what every marketer thinks they’re supposed to do. And start thinking really hard about what actually works.In this episode of Demand Gen Confidential, I talk with Austin Sandmeyer of Sendoso about breaking out of the B2B marketing status quo. They killed MQLs, ditched traditional trade shows, and took a risk running a Severance-themed campaign. Austin is a heavy user of AI to empower - not replace - humans. Get the blueprint for intentional, high-impact marketing in today’s profitability era.If you're a marketer navi...
2025-06-1752 minDemand Gen ConfidentialThe Growth Marketer’s Edge: AI, Product-Market Fit, and Boardroom Credibility w/ David CardielIn this episode of Demand Gen Confidential, host I talk with seasoned growth marketer and fractional CMO David Cardiel to unpack what it takes to thrive as a modern B2B marketer in today’s environment of lean teams, profitability mandates, and executive scrutiny.David shares hard-won lessons from scaling marketing teams through acquisition, aligning with sales and finance on metrics that matter, and using AI to build smarter, more repeatable go-to-market systems.Whether you're leading demand gen at an early-stage startup or navigating scale at a mature SaaS co...
2025-06-0345 minDemand Gen ConfidentialRethinking Marketing Metrics: How to Make Smarter Decisions w/ Connie WangMarketing teams track more metrics than ever, but which ones actually matter? Connie Wang - data analyst, ex-PhD researcher, and one of the sharpest minds in measurement strategy - helps us cut through the noise. Learn how to avoid common analytics traps, choose better metrics, and make decisions with confidence.This episode is a must-listen for marketers who want to sharpen their measurement skills and make data actually useful.00:00 – Welcome to the Data Deep Dive11:56 – Pitfall #1: How to identify signal vs. noise in your metrics38:05 – Pitfall #2: You’re not thinking hard enough a...
2025-05-1457 minDemand Gen ConfidentialStop Boring Campaigns: Generating Smarter Marketing Wins w/Guido NuijtenIn this episode, Guido Nuijten joins us to break down how to stop running boring campaigns and start building smarter, revenue-generating ones.We dive into why focusing on targeting beats channel obsession, how brand awareness fuels real pipeline growth, and why marketers need to work hand-in-hand with sales for true impact. Plus, Guido shares fresh insights on using offline marketing creatively in a digital world.🔥 Topics we cover:00:00 Introductions06:32 How to build campaigns that actually convert25:52 Secrets to better marketing-sales coll...
2025-04-2948 minDemand Gen ConfidentialCracking Marketing Attribution: Why Smart Marketers Embrace Complexity with Harry HawkAdvanced conversion signals and attribution are redefining paid efficiency. Join us in this episode of Demand Gen Confidential, where we dive deep into advanced marketing tactics with special guest Harry Hawk, a seasoned marketer with a wealth of experience. Learn about the nuanced world of multi-touch attribution, AI in marketing, lift tests, and Harry's concept of deep funnel optimization that can significantly reduce Customer Acquisition Cost (CAC) and shorten deal cycles. Whether you're looking to enhance your marketing stack, understand the complexity of attribution, or just want to hear fascinating stories like Harry owning a Ne...
2025-04-161h 42Demand Gen ConfidentialGenerative Engine Optimization: Essential Tactics for Modern Marketers w/ Frederik HermannIn this episode of Demand Gen Confidential, we sit down with Frederik Hermann, VP Marketing at Akia, to explore innovative marketing strategies and the future of digital marketing in the era of Generative Engine Optimization and AI. Frederik shares insights from his extensive background in marketing and experience with multiple tech startups. We dive into the evolution of SEO and the rise of Generative Engine Optimization (GEO). Learn practical tactics like implementing LLMs.txt, structured content, and making use of AI agents for market research and building ideal customer profiles. Frederik also discusses the importance...
2025-04-0243 min
Most Notorious! A True Crime History PodcastMoNo Encore: Catch Me If You Can's Frank Abagnale - Perpetrator of the Ultimate Hoax? w/ Alan C. LoganHappy New Year everyone! This Most Notorious Encore episode revisits my conversation with Alan Logan, originally released on May 19, 2021.Most of us are familiar with the critically acclaimed film called Catch Me If You Can, based on the autobiography of legendary confidence man Frank Abagnale. It's the story of a brazen teenage imposter who through charm and intellect was able to pass as an attorney, a doctor, a pilot and a university professor in the late 1960s and early 1970s.My guest, Alan C. Logan, has done extensive research...
2024-12-261h 31
Most Notorious! A True Crime History Podcast198: Catch Me If You Can's Frank Abagnale - Perpetrator of the Ultimate Hoax? w/ Alan C. LoganMost of us are familiar with the critically acclaimed film called Catch Me If You Can, based on the autobiography of legendary confidence man Frank Abagnale. It's the story of a brazen teenage imposter who through charm and intellect was able to pass as an attorney, a doctor, a pilot and a university professor in the late 1960s and early 1970s.My guest, Alan C. Logan, has done extensive research into Frank Abagnale's well-known and near-mythical narrative, found it riddled with holes, and lays out some of what he has discovered for us on...
2021-05-191h 28Most Notorious! A True Crime History Podcast198: Catch Me If You Can's Frank Abagnale - Perpetrator of the Ultimate Hoax? w/ Alan C. LoganMost of us are familiar with the critically acclaimed film called Catch Me If You Can, based on the autobiography of legendary confidence man Frank Abagnale. It's the story of a brazen teenage imposter who through charm and intellect was able to pass as an attorney, a doctor, a pilot and a university professor in the late 1960s and early 1970s.My guest, Alan C. Logan, has done extensive research into Frank Abagnale's well-known and near-mythical narrative, found it riddled with holes, and lays out some of what he has discovered for us on...
2021-05-191h 28