Shows
Contractor Growth Network#471 Getting Found in the AI EraIn this episode of the Contractor Growth Network podcast, Logan and Aaron break down how artificial intelligence (AI) is changing the way homeowners search for remodelers—and what you need to do to keep getting found. With tools like ChatGPT, Gemini, and Google's AI Overviews shifting how search results are delivered, contractors who rely on organic leads can't afford to sit this out. From local SEO to AI-friendly website structure, Logan shares what's working right now (October 2025) and how remodelers can prepare for a future where search engines are smarter—and less likely to send users to your site by d...
2025-10-2258 minContractor Growth Network#467 The (often missed) First Step to ANY Marketing StrategyIn this episode of the Contractor Growth Network podcast, Logan Shinholser and Aaron Horner take you back to the foundation of all successful marketing: understanding your ideal client and crafting a unique selling proposition. Building on the six-step framework from episode #466, they explain why these first two steps matter most—and how getting them wrong can make every marketing dollar less effective. Episode Breakdown 00:00 – Why Ideal Client & USP Come First Why every strategy starts with clarity on who you serve and what you uniquely offer. 06:13 – Balancing Aspirational vs. Current Clients Why you can...
2025-08-271h 02Contractor Growth Network#466 Your Remodeling Business' Marketing Strategy—One Step at a TimeMost remodelers are pouring money into SEO, ads, or other marketing tactics without a clear plan—and it's costing them leads, time, and profit. In this episode, Logan Shinholser and Aaron Horner break down CGN's 6-stage marketing strategy for contractors, helping you pinpoint exactly where you are and what your next step should be. Whether you're stuck chasing low-quality leads or struggling to stand out in a competitive market, this conversation will help you build a marketing foundation that consistently attracts your ideal clients. Show Notes What You'll Learn in This Episode: Why mos...
2025-08-131h 33Contractor Growth Network#463 The Pre-Construction Process That Closes $300K+ Remodeling Projects (ft. Peter Ranney)In this episode of the Contractor Growth Network podcast, Logan Shinholser sits down with Peter Ranney, co-founder and managing partner of Ranney Blair Weidmann, to unpack their unique and refined pre-construction process. Peter walks through how his team shifted from traditional estimates and disjointed design experiences to a highly structured, 100-page client journey that establishes trust, transparency, and efficiency. By controlling the design narrative, focusing on true client advocacy, and emphasizing clear expectations, Ranney Blair Weidmann now delivers high-end remodels with alignment and clarity from start to finish. Podcast Guest: Peter Ranney, Owner Ranney Blair Weidmann 42...
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Contractor Growth Network#460 How to Drive Technology Adoption in Your Construction Business (ft. Dr. Anna Hunter)In this episode,Logan Shinholser interviews Dr. Anna Hunter, Director of Learning & Development at JobTread, to unpack how human behavior directly impacts digital adoption in construction companies. Anna explains why technology is only as effective as its implementation, how to create true team buy-in, and how contractors can avoid wasting thousands on unused tools. The conversation dives into key behavioral strategies like building software champions, structuring healthy incentives, and identifying root problems before investing in tech. With practical analogies and tactical steps, this episode bridges the gap between strategy and psychology in software rollout. Key Takeaways:
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Contractor Growth Network#458 The 6 Biggest Remodeling Business Struggles & How to Fix Them (ft. Kyle Hunt)In this episode of the Contractor Growth Network podcast, Logan Shinholser sits down with Kyle Hunt, remodeling business coach and founder of Remodelers on the Rise. Kyle breaks down his signature "Remodelers Roadmap"—a six-system framework designed to simplify and strengthen every core aspect of a remodeling business. From financials and marketing to people and operations, Kyle shares actionable advice and mindset shifts that help remodelers move from chaos to clarity in their business strategy. Key Takeaways: Start with Strong Financials Kyle emphasizes that a healthy remodeling business begins with financial clarity: Understand job costing, gross vs...
2025-04-2359 minContractor Growth Network#457 How Pre-Construction Systems Create Control & Profit (ft. Todd Dawalt)In this episode of the Contractor Growth Network podcast, Logan Shinholser talks with Todd Dawalt, founder of Construction Leading Edge and host of The Construction Leading Edge Podcast. Together, they dive into the dangerous trap many contractors fall into, doing "just enough to start" (JETS)—and why that mentality holds businesses back from sustainable growth. Todd shares how building robust pre-construction systems, documenting processes, and creating real clarity in communication can make the difference between chaos and control on a jobsite. Drawing from his years of coaching and consulting with construction companies, Todd walks through tactical strategies fo...
2025-04-0958 minContractor Growth Network#456 Endless Customer Acquisition in the AI Era (ft. Marcus Sheridan)AI is changing the way customers search—and smart contractors are adapting. In this episode of the Contractor Growth Network Podcast, Logan Shinholser sits down with Marcus Sheridan (They Ask, You Answer) to discuss the future of customer acquisition in the AI era. Discover how Marcus's new book, Endless Customers, builds on his previous work to help businesses master modern search habits, use video effectively, and diversify beyond just Google. Key Takeaways: What "Search Everywhere Optimization" means for your business How contractors should adapt to AI tools like ChatGPT Why long-form video is making a c...
2025-03-2756 minContractor Growth Network#448 Identifying Your Ideal Client Avatar (ft. Ian Miclean)In this episode of The Contractor Growth Network, host Logan Shinholser dives deep into the art of identifying your Ideal Client Avatar (ICA) with special guest Ian Miclean, CGN's Marketing Director. Together, they explore actionable strategies to pinpoint your perfect audience, tailor your marketing, and drive real growth for your contracting business. Whether you're a seasoned contractor or just starting out, this conversation will equip you with the tools to refine your outreach and amplify your impact. Tune in for expert advice and practical tips you don't want to miss!
2024-11-2140 minContractor Growth Network#447 Solving Contractor Pain Points Through Automation & Tech (ft. Tanner Mullen)In this insightful episode of the Contractor Growth Network, host Logan Shinholser talks with Tanner Mullen, founder of DripJobs and owner of a thriving painting company in Florida. Tanner shares his journey in the contracting world and dives into the powerful role automation and technology play in solving the everyday pain points contractors face. Drawing from his real-world experience as a business owner and his expertise with DripJobs, Tanner breaks down how contractors can simplify scheduling, improve client communication, and tackle time-consuming tasks with automation. If you're a contractor looking to streamline operations, grow your business, and...
2024-11-0751 minContractor Growth Network#446 Managing Handyman and Remodeling (ft. Chris Lalomia)In this episode of the Contractor Growth Network podcast, Logan Shinholser sits down with Chris Lalomia, founder of The Trusted Toolbox, a handyman and remodeling company generating over $3 million annually. Chris shares his journey from corporate life to building a thriving handyman business with 15 employees and how he expanded into the remodeling space. The conversation dives deep into the operational and marketing strategies that helped Chris scale his business, the challenges of balancing handyman and remodeling services, and why staying focused on what you excel at is key to success. Chris also offers practical tips...
2024-10-2450 minContractor Growth Network#445 Social Media For Remodelers, Live From Remodeler's AdvantageIn this episode of Contractor Growth Network, host Logan Shinholser shares the biggest mistakes that remodelers make when starting their social media and best practices for fixing them. This presentation was originally given live at Remodeler's Advantage Summit in San Diego, CA.
2024-10-1033 minContractor Growth Network#444 Simplifying Your Business Systems (ft. Liz Chism)In this episode of Contractor Growth Network, host Logan Shinholser sits down with Liz Chism, process and systems mastermind, to talk about her unique approach to creating systems that gets the entire team involved and bought in on the process. Getting the whole team bought into the "why," and then the "how." 0:00:00 How Liz mastered systems in the brewery industry 0:09:11 How to make your systems sustainable for the long term 0:12:54 How to correct without hurting morale 0:14:36 How to team up with your crew against the problem 0:20:09 Creating SO...
2024-09-2749 minContractor Growth Network#443 Adjusting the 6 Financial Dials (ft. Kyle Hunt)In this episode of Contractor Growth Network, host Logan Shinholser sits down with Kyle Hunt, the mastermind behind Remodelers on the Rise, to explore how contractors can maximize their remodeling profits by adjusting the six key financial dials. Whether you're looking to boost your bottom line, improve cash flow, or streamline your business processes, this conversation is packed with actionable insights that will help you succeed. Kyle shares his years of industry experience and offers practical advice on how to take control of your financials and grow a profitable remodeling business. Don't miss this chance to learn from the...
2024-09-1254 minContractor Growth Network#441 AI-Driven SEO: What's Real and What's Hype? (ft. Stuart Hendry)In this episode of The Contractor Growth Network, host Logan Shinholser sits down with CGN's SEO expert, Stuart Hendry, to unravel the mysteries surrounding AI's role in search engine optimization. Together, they dive deep into what's genuinely transformative in AI-driven SEO and what's simply marketing buzz. From understanding the latest tools and technologies to practical tips on integrating AI into your SEO strategy, this episode is a must-listen for anyone looking to stay ahead in digital marketing. Whether you're an SEO veteran or just getting started, Logan and Stewart provide valuable insights to help you distinguish between real opportunities...
2024-08-1644 minContractor Growth Network#440 Marketing Tactics to Implement on Your Next Job (feat. Sean Holleran)Join Logan Shinholser as he talks to CGN's social media expert, Sean Holleran, and dives deep into the essential marketing strategies for contractors to promote their work at job sites effectively. As the busy summer season rolls on, Logan and Sean emphasize the importance of capturing content from ongoing projects to create impactful marketing materials. The discussion highlights practical tactics, including the use of yard signs, door hangers, and effective photography to showcase before-and-after transformations. this week, learn how to position yourself as a leader in your community, foster neighborly connections, and promote your work confidently. Whether you're just...
2024-08-0251 minContractor Growth Network#439 Repeat Buyers: Understanding and Using Customer Lifetime Value (feat. Steve Shinholser)In this episode of The Contractor Growth Network, Join our host, Logan Shinholser, as he sits down with his father, Steve Shinholser, to explore the secrets behind building successful businesses and maintaining lifelong customers. Steve shares his journey from starting a lifeguard business right out of college to founding Premier Ponds, a company he ran for 20 years. He discusses the importance of customer retention, the lessons learned from his ventures, and the strategies he employed to create businesses that were easy to run and highly profitable. Tune in to hear valuable insights on customer service, business growth, and achieving...
2024-07-1954 minContractor Growth Network#437 Creating A Culture of Candor (feat. Jason Rosoff)GET THE BOOK: https://www.amazon.com/s?k=radical+candor+by+kim+scott&hvadid=580750306250&hvdev=c&hvlocphy=9010676&hvnetw=g&hvqmt=e&hvrand=489996309926186562&hvtargid=kwd-291244272219&hydadcr=22567_13493270&tag=googhydr-20&ref=pd_sl_6c97pemdo2_e This podcast is a discussion on Radical Candor, a famous communication concept created by Kim Scott. Logan Shinholser and Jason Rosoff, CEO of Radical Candor, explore the concept and its application in leadership. They dive into how Radical Candor helps leaders have candid conversations, build strong relationships, and improve team dynamics by combining care personally with direct challenges. Jason e...
2024-05-2444 minContractor Growth Network#436 How To Become The Disney of Remodeling (Client Experience Tips feat. Aly Romano) In this episode, Logan Shinholser is joined by Aly Romano, the Director of Website Development at CGN. Aly, who also spearheads client relations, shares her philosophy on creating exceptional client experiences that go beyond the ordinary. Drawing from her rich background in customer service, Aly emphasizes the importance of personal connections and genuine relationships in fostering client satisfaction. She reveals her approach to starting conversations by prioritizing clients' well-being, setting the tone for a journey of growth and collaboration. Aly delves into her experiences in the restaurant industry and her professional evolution within CGN, highlighting...
2024-05-0353 minContractor Growth Network#425 This Marketing Strategy Will Change Your Business (Interview with Rocket Your Business For Trade Contractors)Today's podcast episode is an interview that Logan did with Chris Shank on the Rocket Your Business For Trade Contractors Podcast! Join us as we explore the strategies that trade businesses can employ to construct a more unified and captivating marketing blueprint. While many companies are eager to dive straight into the "attraction" phase of their marketing plan, Logan offers his insights on why prioritizing service excellence and forging a powerful brand foundation are critical prerequisites for any triumphant marketing strategy. We'll dive into the pitfalls of getting the Be-Look-Attract sequence out of order and...
2023-11-2437 minContractor Growth Network#417 Leveraging Technology In Your Contracting Business (Pinnacle Experience Panel - 2023)This week's podcast we take you to the Pinnacle Experience in Philadelphia, a technology, sales, and leadership conference for contractors, hosted by Pro Remodeler! Logan Shinholser of Contractor Growth Network was asked to speak on a panel about the use of technology in the contracting and construction industry. We hope you enjoy these insights on AI in the contracting space! Check out the Pinnacle Experience: https://www.proremodelerpinnacle.com/ Check out Contractor Growth Network: https://www.contractorgrowthnetwork.com/
2023-09-2211 minContractor Growth Network#415 Implementing AI Into Your Contracting Business (feat. Tim Brown - Hook Agency)Logan Shinholser is joined by Tim Brown, owner of Hook Agency, to discuss the impact of AI on marketing agencies and the future of marketing. They touch upon the fear and excitement surrounding AI's role in their industries and how it's changing the landscape. The conversation delves into various AI tools and applications they use or have come across in their work. They discuss Mid Journey on Discord, a bot that generates images based on descriptions, and the potential it offers for content creation. They also mention the changing landscape of AI tools, emphasizing the...
2023-09-0835 minContractor Growth Network#413 Set Your Business Up For Success With THIS Tactic (feat. Tom Droste - Estimate Rocket)In this episode of the podcast, host Logan Shinholser interviews Tom Droste, co-founder of Estimate Rocket, a software solution for service contractors to efficiently manage their businesses. The conversation centers around the importance of documentation and Standard Operating Procedures (SOPs) for businesses, even though it might not be the most exciting or glamorous aspect of running a company. Tom discusses his background in accounting and the creation of Estimate Rocket as a tool to help contractors save time and money, allowing them to focus on their customers and essential work. Tom emphasizes the significance of d...
2023-08-2520 minContractor Growth Network#408 Gearing Up For The Mile High Profit Summit (ft. Tom Reber - The Contractor Fight)REGISTER FOR THE MILE HIGH PROFIT SUMMIT HERE: tinyurl.com/milehighcgn Join us for an exciting episode of the Contractor Growth Network Podcast, where host Logan Shinholser chats with Tom Reber, the mind behind The Contractor Fight. Tom discusses his journey from being a contractor to becoming a business coach, sharing valuable lessons learned from his early days in the industry. This episode is packed with insights into the importance of networking, daily sales consistency, and never backing down in the face of competition. Listen as Tom discusses the upcoming Mile High Profit Summit, its...
2023-07-2556 minContractor Growth Network#406 Explaining Threads and Google's Latest Lawsuit (Marketing News July 14, 2023)Welcome back to the Contractor Growth Network Podcast! In this episode, host Logan Shinholser dives into the latest developments in the marketing world and how they relate to your contracting business. Get ready for an insightful conversation on two main topics: Meta's new app, "Threads," and Google's legal action against fake reviews. First up, Logan unpacks Meta's Threads app, which is making waves as the competitor to Twitter. With Elon Musk's takeover of Twitter causing some turbulence, Meta saw an opportunity to step into the business ring. Threads offers a similar interface to Twitter and has already...
2023-07-1414 minContractor Growth Network#398 The 4 Levels of Business Growth [feat. Randy Stanbury - 4 Level Coach]Welcome to the Contractor Growth Network Podcast, hosted by Logan Shinholser. In this episode, we have a special guest, Randy Stanbury, the owner of 4 Level Coach. Join us as we dive into the world of scaling your business and explore the four phases of growth that every contractor should strive for. In phase one, we discuss the challenges of being stuck working in your business instead of on it. Randy shares his insights on how to transition from being the primary operator to becoming a strategic leader who can focus on growing the business. Moving...
2023-05-1951 minContractor Growth Network#395 - A 26 Year Journey of Building A Contracting Business (feat. Jef Forward - Forward Design Build & Remodel)Welcome to the Contractor Growth Network hosted by Logan Shinholser, where we bring on successful contractors to share their stories and strategies for growing a profitable business. In this episode, we are joined by Jef Forward, owner of Forward Design Build & Remodel, who has been in the business for 26 years. Jef shares his journey of starting in 1997 and taking 4 years to work his way out of a financial hole. He also talks about joining Remodelers Advantage to understand the numbers behind his business. Jef's company specializes in construction and design, and he shares his "moment of becoming...
2023-04-2853 minContractor Growth Network#393 - Evolving Into A Design-Build Firm (feat. Paul McManus - McManus Kitchen & Bath)Welcome to the Contractor Growth Network podcast, hosted by Logan Shinholser! In this episode, we have a special guest, Paul McManus, the owner of McManus Kitchen & Bath. Paul started his journey in the contracting world by working for a painting company while in college. However, he eventually evolved his skills and passion towards kitchen and bath remodeling. Today, he owns his own showroom and runs a design-build firm that provides an "all in one" experience for his clients. Throughout the episode, Paul shares his insights and experiences on how he successfully transitioned from painting to...
2023-04-0739 minContractor Growth Network#392 Running A $17M Home Building Company (feat. Dave Stephens - LIDA Homes)Welcome to the Contractor Growth Network podcast, hosted by Logan Shinholser, where we provide insights and strategies for contractors to grow their businesses. In this episode, we have a special guest, Dave Stephens, owner of LIDA Homes, who shares his journey in the construction industry and how he scaled his business to a staggering $17 million a year. Dave and Logan discuss the challenges and opportunities of getting started in construction, including the importance of finding a niche and building a reputation for quality work. They also dive into the strategies that Dave used to grow his business...
2023-03-3140 minContractor Growth Network#391 The Top 6 Videos You Need For Your Contracting BusinessThe Contractor Growth Network Podcast hosted by Logan Shinholser brings you expert insights and actionable strategies for growing your contracting business. In this episode, Logan shares the top 6 videos that every contracting business needs to have in their marketing arsenal. First, he discusses the importance of sharing your unique story with an "about us" video. This video can help differentiate your business from competitors and connect with potential clients on a personal level. Next, Logan talks about creating a video that showcases your process and what it looks like to work with you. This type...
2023-03-2728 minContractor Growth Network#390 Using Content To Make Selling EASIERWelcome to the Contractor Growth Network Podcast, hosted by Logan Shinholser, where we discuss strategies and tips to help contractors grow their businesses. In this episode, we'll be diving into the topic of using content to make selling easier. Today we wwill be sharing insights on how to use assignment selling and content to nurture prospects, follow up, and be more transparent about what it's like to work with you. By using assignment selling, you can position yourself as an expert in your field and build trust with potential customers. Sending relevant and informative content can also...
2023-03-2422 minContractor Growth Network#387 Three Things Your Website Needs To AccomplishOn today's podcast Logan Shinholser walks through three things that your website needs to do It needs to get prospects emotionally bought into your services It needs to get your prospects bought into working with your company It needs to prequalify those prospects to make sure they're a good fit Visit our website for more information! www.contractorgrowthnetwork.com
2023-03-2115 minContractor Growth Network#386 The Role Of Your WebsiteWelcome to the Contractor Growth Network podcast, where we help contractors grow their businesses through expert insights and practical strategies. In this episode, our host Logan Shinholser will discuss the critical role your website plays in the foundation of your marketing efforts. Your website is the gateway to your business and often the first point of contact for potential customers. It's where you bring them into your world and convince them to buy into your services and your company. Logan will explore the key elements of an effective website, including how to create compelling content, optimize for...
2023-03-1721 minContractor Growth Network#385 The Three Types Of ContractorsWelcome to the Contractor Growth Network Podcast, hosted by Logan Shinholser. In this episode, we explore the three types of contractors and how they can impact your contracting business. We discuss the first type of contractor, who offers low prices but also provides a low customer experience. We explore the potential pitfalls of this approach, including attracting price-sensitive customers who may not value the quality of your work. Next, we delve into the second type of contractor, who offers average prices and an average experience. We discuss the challenges of standing out in a crowded...
2023-03-1613 minContractor Growth Network#384 How To Make Your Customer MORE Likely To Buy From YouSALES EQUATION: (levels of pain) x (trust you can solve problem) -------------------------------------------- (discomfort) x (time it will take to solve problem) x (price) = Likelihood they'll buy Welcome to the Contractor Growth Network Podcast, hosted by Logan Shinholser. In this episode, we explore the sales equation and how it can help you grow your contracting business. The sales equation is a powerful tool that can help you understand the factors that go into making a successful sale. We break down the equation into its component parts, wh...
2023-03-1519 minContractor Growth Network#383 Three Steps To Create Consistent Revenue In Your Contracting BusinessWelcome to the Contractor Growth Network Podcast, hosted by Logan Shinholser. In this episode, we explore how to take your contracting business to the next level by focusing on three critical areas: being the part, looking the part, and attracting the part. First, we discuss how important it is to be able to do the work your clients want. We explore what it means to truly understand your clients' needs and how you can position yourself as the go-to contractor for the services they require. Next, we delve into the importance of looking the part...
2023-03-1423 minContractor Growth Network#379 Reflecting On The First Year In Business (feat. TJ Shinholser - Charlotte Backyard Ponds)On today's podcast, Logan Shinholser is joined by his younger brother TJ, Owner of Charlotte Backyard ponds to discuss TJ's first year in business. We've had TJ on the podcast previously as our way to document his journey. On this episode, they talk about the things that went well for the business, the challenges that TJ experienced during his first year, and his goals for year two! This is an awesome podcast for any contractor, whether you're just getting started or if you've been in the game for two decades! Visit...
2023-02-1726 minContractor Growth Network#377 The Perfect Production Packet (feat. George Hodges Fulton - Pinnacle Business Guides)Today Logan Shinholser sits down with George Hodges Fulton to discuss how he took BOWA Construction from $12 million to $35 million through his awesome production management skills George has been able to zero in on his true passion – helping business owners and leadership teams get what they want from their businesses. George holds an undergraduate degree from the University of Virginia. He earned his Master's degree in Construction Management and Manufacturing Technology from Colorado State University while building his career in the construction industry in Denver, Colorado. After relocating to the Washington, DC a...
2023-01-2745 minContractor Growth Network#376 The New Era of Mindset (feat. Tom Reber - The Contractor Fight)REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT HERE: www.neweracontractingsummit.com/sign-up Welcome to the Contractor Growth Network Podcast where host Logan Shinholser sits down with contracting industry leaders to discuss the state of contracting. Today Logan is joined by Tom Reber of the Contractor Fight to talk mindset, business strategies, and clarity needed to achieve success in the contracting world. Tom shares his insights on how to navigate the new era of contracting and provides a sneak peek into his upcoming New Era of Contracting Summit event presentation. Tu...
2023-01-1622 minContractor Growth Network#375 - The New Era of Direct Mail (feat. Dave Carroll - DOPE Marketing)REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT: https://neweracontractingsummit.com/sign-up Welcome to the Contractor Growth Network podcast, where host Logan Shinholser sits down with industry experts to discuss the latest strategies and tactics for growing your contracting business. On this episode, Logan is joined by special guest Dave Carroll from DOPE Marketing. Dave is a well-known speaker at the New Era of Contracting Summit and is an expert in the field of direct mail marketing. He will be sharing his best practices and insights on how to effectively use di...
2023-01-1317 minContractor Growth Network#374 The New Era of Finishing Projects To The Fullest (feat. Kyle Hunt - Remodelers On The Rise)REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT! www.neweracontractingsummit.com/sign-up Welcome to the Contractor Growth Network Podcast, where we bring you valuable insights and advice from industry experts to help contractors grow their businesses. In this episode, host Logan Shinholser sits down with Kyle Hunt of Remodelers On The Rise to discuss the importance of finishing the final 5% of a project strong in order to leave a lasting impression on the homeowner. Kyle shares his tips and strategies for ensuring that every project is completed to the highest standard, and discusses t...
2023-01-0921 minContractor Growth Network#373 The New Era of Hiring (feat. Benji Carlson - Breakthrough Academy)REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT: www.neweracontractingsummit.com/sign-up Are you having trouble finding and retaining top talent in the construction industry? Look no further than the latest episode of the Contractor Growth Network podcast. Host Logan Shinholser is joined by Benji Carlson, of Breakthrough Academy, to discuss the current state of hiring in the construction space. During their conversation, Logan and Benji discuss common challenges that construction companies face when it comes to hiring and retaining employees. They offer practical tips and strategies for attracting and retaining top talent. ...
2023-01-0621 minContractor Growth Network#372 The New Era of Customer Relationships (feat. Brian Kaskavalciyan - gFour Marketing)REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT TODAY! www.neweracontractingsummit.com/sign-up On today's episode of the podcast Logan Shinholser sits down with Brian Kaskavalciyan of gFour Marketing and the Wealthy Contractor to talk all about customer relationships and what separates great contractors from good ones. You can hear Brian speak at our New Era of Contracting Summit January 18th & 19th 2023!
2023-01-0222 minContractor Growth Network#369 Bulletproof Your Business For ANY Economy (feat. Chris Livingston - Contractor Growth Network)On today's episode Logan Shinholser is joined by Chris Livingston of CGN to discuss how to set up your business for any economy. It's no secret that today's economy is a little shaky. We're seeing it on our end too. Here are some ways to bulletproof your business for any economy 1. Where are you overspending? 2. Double down on marketing while everyone is pulling back 3. Attract high end clients who are recession-proof 4. Continue to build your word-of-mouth For more information check out our...
2022-12-1955 minContractor Growth Network#368 - 3 Rules For Social Media Success (feat. Mike Kyle - Contractor Growth Network)Today on the podcast, Logan Shinholser sits down with CGNs's social media guru Mike Kyle to discuss Mike's three rules to create faster social media content. Mike has been serving as CGN's head of social media for almost 2 years and now is even teaching our clients about social media through our weekly coaching calls. Mike's three rules for creating social media content are: 1. Keep it simple - your videos should contain MAX 3 clips 2. Be intentional - know what you're going to shoot before you shoot it 3...
2022-12-1624 minContractor Growth Network#367 3 Business Must-Haves For 2023 (feat. Steve Shinholser - Formerly Premier Ponds)Logan Shinholser is joined by his dad Steve Shinholser to discuss 3 business must-haves for your contracting business in 2023! 1. A great company name - does your company name make you appear professional? Is there a way to leverage a name to your benefit in a world of SEO and Google? 2. An awesome logo that clearly illustrates what you do and is recognizable 3. A website that makes you stand out from your competition Website - contractorgrowthnetwork.com Join our Facebook group - https://www.facebook.com/groups/com...
2022-12-1230 minContractor Growth Network#366 Running A $20 Million Contracting Business (feat. Sunny Pinhero, Empire - The Contractor Fight)On today's episode Logan Shinholser talks to Sunny Pinhero, of Pinhero Construction and coach of Empire from the Contractor Fight. Sunny has built Pinhero Construction into a $20 million commercial business. From a young age, Sunny helped his dad on job sites, officially starting in the family business full-time in 2001. In 2016, he started Pinhero Construction and has already grown it well beyond eight figures. Sunny loves business and loves helping people. He thrives on planning, strategy, and overall business development, and is able to help other people thrive as well.
2022-12-091h 03Contractor Growth Network#365 The Ups and Downs of Business (feat. Steve Shinholser)Logan is joined today by his dad Steve to recap CGN's 2022! It's been a crazy year filled with ups and downs, there's some amazing takeaways here for any growing business owner! Enjoy this convo filled with golden nuggets! Schedule a call with us! - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86 Website - con...
2022-12-051h 04Contractor Growth Network#358 Riches Are In The Niches (Radio Interview with Ask Brien - KHTS 98.1)Welcome to Ask Brien, the show with the answers to all your business questions! On today's episode, Brien and Traci welcome in Logan Shinholser from Contractor Growth Network who discusses how his company helps contractors grow their business digitally. Simply put, Contractor Growth Network helps contractors looking to attract more business to their company to be the part, look the part, and attract the part. With an emphasis on digital visibility and attracting qualified leads, CGN helps contractors to increase revenues and improve margins. In today's world, most potential clients will have their first interaction with your...
2022-11-0735 minContractor Growth NetworkCGTV #42 A Contractor's First 6 Months In Business (Feat. TJ Shinholser)On this episode Logan and his brother TJ talk about TJ's first 6 months in business after starting his pond company in Charlotte Join the discussion and check out CGTV live Monday nights through our FB group: Common Sense Contracting- https://www.facebook.com/groups/commonsensecontracting Or the weekly stream on Youtube here: https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hs...
2022-09-1655 minContractor Growth Network#326 The 3 Levels of Contracting CompaniesSteve Shinholser is back today to talk about the 3 types of contracting companies and help you figure out which one you are currently running for yourself. Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86 Website - contractorgrowthnetwork.com Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting ...
2022-05-0245 minContractor Growth Network#324 Business Secrets W/ Steve Shinholser Pt. 2How will making the hard choices to run your business today affect your life years from now? And the lives of your children. Steve Shinholser is back on to share what it took for him
2022-04-1845 minContractor Growth Network#317 Business Secrets W/ Steve ShinholserHow do you eliminate price objections? The man himself, Steve Shinholser, joins the podcast today to explain how he did this in his pond business and the steps to make that happen for your business. Schedule a Call with Our Specialists - https://share.hsforms.com/1v3gp-unnSNqQXzWVdJTgFgbr9id?__hstc=103926239.2ed580b339b26c0d003dca0dcadc8b39.1635876640137.1643036096909.1643293234858.125&__hssc=103926239.2.1643293234858&__hsfp=2234910243&hsCtaTracking=e497f09d-32d2-4ef5-a16d-a73af844f59c%7C52b043a3-e9e6-411f-a6a6-3cd643fefd86 Website - contractorgrowthnetwork.com Joi...
2022-02-2830 minContractor Growth Network#312 How We Messed Things Up.Logan's back. This one is a simple honest conversation about what's been going on behind the scenes at CGN, why Logan's been so silent on the Podcast, Youtube, and socials, where we came from, and where we all are going next.
2022-01-2424 minContractor Growth Network#305 Logan Had A Panic Attack (with Steve Shinholser)Logan is joined today by his dad to discuss the importance of mental health after his recent panic attack at the airport Schedule a call with us today! https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. LINKS: Website - contractorgrowthnetwork.com J...
2021-10-2730 minContractor Growth Network#293 Things Every Small Contractor Does... On this podcast Logan breaks down common mistakes that small contractors make! Schedule a call with us today! https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast On this episode Logan and Chris talk about how to handle rejection in sales Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. LINKS:
2021-09-2209 minContractor Growth Network#292 Dominating Sales w/ Payton Welch On today's episode Logan talks to Payton Welch who is the Chief Revenue Officer for Evans and Welch. Payton manages several sales teams and shares his insights on what makes his teams so successful! Schedule a call with us today! https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast On this episode Logan and Chris talk about how to handle rejection in sales Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that r...
2021-09-2040 minContractor Growth Network#289 Contractor Success Stories: Todd Tribble (Tribble Painting)On today's podcast, Logan talks to Todd Tribble about his journey as a contractor Schedule a call with us today! https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast On this episode Logan and Chris talk about how to handle rejection in sales Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021.
2021-09-1307 minContractor Growth Network#288 How To STOP Hiring The WRONG PeopleOn today's podcast, Logan discussed five questions that he asks anyone who applies for a job at CGN. Schedule a call with us today! https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast On this episode Logan and Chris talk about how to handle rejection in sales Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow y...
2021-09-1008 minContractor Growth Network#287 Becoming The Kobe Bryant Of Your IndustryToday's podcast is from a recent Facebook Live where Logan and Chris discuss how to become the Kobe Bryant of your industry. Schedule a call with us today! https://contractorgrowthnetwork.com/contact-us/?utm_campaign=Conversions%20from%20podcast&utm_source=Podcast On this episode Logan and Chris talk about how to handle rejection in sales Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help y...
2021-09-081h 04Contractor Growth Network#260.4 Logan's Military TakeawaysOn today's episode Logan talks about his takeaways from his failed military experience. Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode! LINKS: Website - contractorgrowthnetwork.com Join our Facebook group - https://www.facebook.com/g...
2021-06-2413 minContractor Growth Network#260.2 Logan's BUD/S TrainingOn today's episode Logan talks about his experience in BUD/S training. Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode! LINKS: Website - contractorgrowthnetwork.com Join our Facebook group - https://www.facebook.com/groups/c...
2021-06-2222 minContractor Growth Network#260.1 The Origin of Logan's Winning MentalityOn today's episode Logan and Chris talk about Logan's past athletic career at Virginia Tech and how that molded his winning mentality Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode! LINKS: Website - contractorgrowthnetwork.com J...
2021-06-2109 minContractor Growth Network#248.2 Why Logan Wears A Gold ChainOn this episode Logan and Chris talk about the story behind Logan's gold chain Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for contractors. We understand that running a contracting business is tough, Contractor Growth Network is here to help you grow your business in 2021. Leave us a review if you enjoyed the episode and smash that subscribe button so you never miss an episode! LINKS: Website - contractorgrowthnetwork.com Join our Facebook group - https://www.facebook.com/groups...
2021-05-2508 minContractor Growth Network#236.3 THIS Is Stopping You From PostingOn this episode Logan and Mike talk about how social media is a replication of high school and why you shouldn't let that hold you back In today's video Logan and Chris discuss . Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never...
2021-04-2111 minContractor Growth Network#233 How to INCREASE PROFIT in Business 2021Growing a business can be challenging on a limited budget. Logan helps to explain three ways how to increase profit in business for 2021. Being a successful entrepreneur himself, Logan learned the hard way to increase profits. Check this out so you can avoid the same pain for yourself and your business. Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that subscribe...
2021-04-0906 minContractor Growth Network#230.4 Logan Flips The Fuck Out - Push Yourself Further#230.4 Logan Flips The Fuck Out - Push Yourself Further
2021-04-0105 minContractor Growth Network#230.3 Logan Flips The Fuck Out - Invest In Yourself#230.3 Logan Flips The Fuck Out - Invest In Yourself
2021-03-3118 minContractor Growth Network#230.2 Logan Flips The Fuck Out - Are You Willing To Pay The Price#230.2 Logan Flips The Fuck Out - Are You Willing To Pay The Price
2021-03-3011 minContractor Growth Network#230.1 Logan Flips The Fuck Out - Figure It Out#230.1 Logan Flips The Fuck Out - Figure It Out
2021-03-2913 minContractor Growth Network#228.4 You Need More Than Referrals w/ Sky StephensThis is part 4 of Logan's conversation with Sky Stephens. On today's podcast Logan and Sky talk about the 100/1 ratio and why you can't rely on referrals to grow your business Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode! ...
2021-03-2509 minContractor Growth Network#228.3 Letting The Sales Process Work For You w/ Sky StephensThis is part 3 of Logan's conversation with Sky Stephens. On today's podcast Logan and Sky dive deep into the sales process and how to build trust with prospective clients Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode! LINKS:
2021-03-2422 minContractor Growth Network#228.2 All Things Content w/ Sky StephensThis is part 2 of Logan's conversation with Sky Stephens. On today's podcast Logan and Sky talk about content marketing, why it's important, and the blueprint to do it correctly Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like button down below if you enjoyed this video and smash that subscribe button so you never miss an episode! LINKS:
2021-03-2311 minContractor Growth Network#228.1 Overcoming Your Fear of Selling w/ Sky StephensThis is part 1 of 4 of Logan's conversation with Sky Stephens. Sky is the co-founder of the Association of Professional Builders and she has an extensive marketing background. On today's podcast Logan and Sky talk about the different business models between new builders and remodels, and why fear stops you from selling Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. Hit that like...
2021-03-2213 minContractor Growth Network#220: Fireside Chats, Pt. 2If you enjoyed Part 1 of Logan, Chris, and Brad's recent Miami fireside chat, get ready, because we've got Part 2 for you today! In Part 2, the guys are digging deeper into those mindset shifts you need to make to level up. So pour yourself a beverage, settle somewhere comfy, and listen up, because this is a long one and you won't want to miss a minute of it. In this episode, we talk about… Our takes on the biggest mindset shift contractors need to make to do better business (hint: the key word is ownership). How...
2021-02-221h 05Contractor Growth Network#217: Fireside Chats, Pt. 1Logan and Chris are in Miami having a fireside chat with Brad Akers, owner of Elevated Solutions. Brad's business is very similar to Contractor Growth Network but aimed specifically at roofing contractors. The guys are discussing the idea of conviction as it applies to contractors. When you have an unwavering belief in what you do -and that what you do has a greater impact- you will achieve so much more success all through your process. In this episode, we talk about… Why you should sell with conviction -How when you know your service can mak...
2021-02-1548 minContractor Growth Network#196: How To Build RapportTrust is something that is not easily gained, but when it comes to sales, is the most important part of the process. If you want to sell, you have to build rapport with your prospects, and if you want to build rapport, you need to gain their trust. Chris Livingston, Director of Sales for CGN, is back in the house for today's episode. Logan and Chris are talking about how to build rapport with your clients the right way and the wrong way! In this episode, we talk about… How Chris connects trust with bui...
2020-11-3026 minContractor Growth Network#195: Capstone Case StudyThe point of bringing in leads isn't simply to bring in as many as you can but to focus on quality over quantity. Logan uses the 3P method to bring in those high-quality leads for his clients. Today, Logan is here to tell you about his client Joe from Capstone who is seeing results almost immediately! In this episode, we talk about… What CGN wanted to do for Joe on his website Joe understands first-hand that water inside the house is a real problem Tapping into people's emotions when selling your services Walk them thr...
2020-11-2606 minContractor Growth Network#193: How To Fix Your Quality Of Leads ProblemBringing in too many leads is a problem that most contractors scoff at, but the negative effects of this problem are very real. Logan is here to tell you about a client of his that had the unique problem of bringing in too many leads. Just over 2 weeks after working with this client on this problem, CGN has flipped the script! In this episode, we talk about… Negative aspects of bringing in too many leads Producing the right leads with an appropriately-built website Why Logan builds a website in this order: Emotion, Process, Price Bui...
2020-11-1906 minContractor Growth Network#192: Positive MindsetEnergy is the driving force behind all movement and that principle applies to more than just vehicles. Depending on what kind of person you are, different things will give you different levels of energy. Logan and Alex believe that you are what you put out, so don't put out total crap. Right now, during a pandemic, keeping a positive mindset and finding that energy are the best ways to get your business through! In this episode, we talk about… Alex believes that energy is attained differently between introverts and extroverts Where Alex lies on the...
2020-11-1635 minContractor Growth Network#188: It's Time To Change Your LifeIf you are actually serious about growing your business, you have to be willing to invest in yourself. You can't just stop at investing time; at some point, you're going to have to invest money. Logan's coming to you from the Contractor Sales Academy Wednesday Webinar where Steve and Derek grill him on his business. Remember, think of yourself as a tool to change the lives of your customers, and those investments won't seem like that big of a deal! In this episode, we talk about… Logan has spent over $100K this year alone on...
2020-11-0239 minContractor Growth Network#184: Meet Chris LivingstonTransitioning from the military into civilian life is a tough step for many veterans. But with the right direction, those transitioned leadership skills can make a great impact. Logan's guest today is Chris Livingston, CGN's Sales Specialist and first line of defense. Logan and Chris met each other at a blacklight party in college. After college, Chris enlisted in the Army, and after his military tenure, he went through the tough transition that most veterans do! In this episode, we talk about… 30,000-foot overview of Chris's journey through the military and after Going from the...
2020-10-1938 minContractor Growth Network#170: The Power Of WORDSThe 2020 presidential election is on the horizon, and just like clockwork, campaign ads along all forms of media are pouring out. All these ads are meant to sway the way that viewers think, and ultimately, how they vote. Logan and Alex want to tell you all about the power of the words that you use. Take everything that you see on TV with a grain of salt, because you might not understand the actual effect that it is having on you! In this episode, we talk about… Comical political ads that have caught Alex and...
2020-08-3130 minContractor Growth Network#168: Are You Stuck in Your Comfort Zone?The number one reason that people and businesses stop growing is actually self-inflicted. They just can't get over that hump. They are stuck in their comfort zone. After too many years of staying inside of their comfort zone, people can become bitter and jealous. Getting out of your comfort zone is the only way that you and your business can grow. Logan and Alex are here today to tell you how your dreams are actually just outside of your comfort zone! In this episode, we talk about… Many people stay in their comfort blanket and...
2020-08-2426 minContractor Growth Network#167: Jean Brownhill - What Is Sweeten?Finding the right general contractor for your home renovation project is a tall task. Today, Logan is talking to Jean Brownhill, the Owner, Founder, and CEO of Sweeten, a matchmaking marketplace for general contractors and those with renovation projects. Sweeten helps close the gap of uncertainty between homeowners and general contractors! In this episode, we talk about… Sweeten works with projects that are complex enough for a GC How people find Sweeten for their projects The information that GCs want to know Sweeten stays involved all the way to project completion GCs are vetted tho...
2020-08-2009 minContractor Growth Network#166: Micah MillerSwitching the entire direction of your company is scary, but it might be just what you need to give your company a spark. Logan is in the house today with Micah Miller. Micah started in 2003 with a bicycle and a push mower, mowing neighbors' lawns for money until he was able to build a lawn care and maintenance company. At just the beginning of last year, he decided that the 10% profit margin on the maintenance side just wasn't enough. Micah decided to put all of his eggs in one basket, sell his maintenance side, and go all-in on outdoor...
2020-08-1736 minContractor Growth Network#160: Changing Your BrandRight now, an NFL team is changing everything from its logo all the way to the name of their team. The Washington Redskins are going through a complete reboot, and that's a lot harder than you might think. Logan and Alex are back to talk about changing your brand after having spent years establishing your business, just like Logan's beloved Washington Redskins. Your brand represents what you stand for, so, changing your brand is a really big deal! In this episode, we talk about… What a company brand really encompasses You can't rebrand without cha...
2020-07-2720 minContractor Growth Network#136: Zach Babcock: Underdog EmpowermentAll contractors who are trying to grow a business have one thing in common, and that thing is they all steal time from their families. You don't want to be absent for some of the most important parts of your children's lives, and Logan's guest today, Zach Babcock, knows all about that hardship. Zach had a hard life growing up without a father and eventually found his way to drugs and legal trouble. He created his podcast, Underdog Empowerment, that changed his life forever. Zach went from five years in prison to a 6-figure business. His message is simple...
2020-05-0439 minContractor Growth Network#131: How To Grow During Economic CrisisJust because the world is moving in the wrong direction doesn't mean that you can't move in the right one! It's okay to be scared, but there is opportunity in times like these. Logan is going to walk you through what you should do as we inevitably head for a recession. So ask yourself, are you going to run out of the building with the crowd, or run into the building in search of a great opportunity? In this episode, we talk about… How Logan's dad grew his business during the 2008 housing crisis A sca...
2020-04-1610 minContractor Growth Network#127: Marketing Plan During COVID-19Focus on your marketing and your company will be able to thrive in any environment. The state of our world can best be described as a roller coaster right now. During these times of constant shifts, it is more important than ever to stay the course. Logan is here to give you some free marketing information to help you come out of this situation on top! In this episode, we talk about… The mistake that most companies are going to make Continue to focus down on marketing in order to keep growing Logan's free web...
2020-04-0209 minContractor Growth Network#122: We All Need Participation TrophiesCharacter is built when you fail and decide to keep going. That's true for a plethora of different things throughout life, whether it be in sports or business. As time has gone on, more and more people are being rewarded for their shortcomings with more than life lessons. Alex thinks participation trophies are making people soft, but that's not what Logan thinks. Logan is walking you through why he believes that as a business owner, you need to give out participation trophies. In the words of the great Teddy Roosevelt, "There is no effort without error and shortcomings!"
2020-03-1634 minContractor Growth Network#120: Stand Up Comedy Helped My Sales GameIt's weird how many parts of life can teach you lessons that will help you when you are trying to grow a business. Standup comedy is no exception. In standup, you're training the audience to laugh, just like in sales, you're training the prospects to make a purchase. Logan is going to walk you through the five things that he has learned from standup comedy that have helped him with his sales process. You're even going to get to listen to Logan's first standup comedy performance. You don't want to miss that! In this episode, w...
2020-03-0946 minContractor Growth Network#119: Marketing Plan For 2020As a business owner, the last thing you want to do is sit down and fully map out what you need to do on a day-to-day basis. Ironically, that's exactly what you need to do to continue growing and break out of that grind. Logan is walking you through how to build a marketing plan for your contracting business in 2020. Know what you want to accomplish this year, now make a plan on how to get there! In this episode, we talk about… Figuring out your theme/concept for the year Deciding how you are...
2020-03-0512 minContractor Growth Network#117: What Even Is The Contractor Growth Network?Why is Logan putting all this time, energy, and money to build up the Contractor Growth Network movement? Well, that's the big question. Logan is going to answer that question in great detail today and tell you why you should build up your marketing. You may think that the only way to do it is to spend a lot of money, but if you're going to work hard then you better work smart too. It is not easy, quick, or cheap, but it's the right way! In this episode, we talk about… Utilizing the best outside re...
2020-02-2710 minContractor Growth Network#80: These 2 Events Changed The Way I Think About Customer ServiceWhat is the most important part of the sales process and completion of a project for a contractor? Some of you may the answer is money. Well, yes and no. The most important part of any sales gig is customer service, more importantly, showing the customer that you know exactly what you are doing. Logan just spent the last 2 weeks on the road between San Diego and Ann Arbor visiting clients and marketing gurus. During his trip, there were 2 events that took place that completely changed the way that he thinks about customer service. Learning what systems and p...
2019-10-2141 minContractor Growth Network#73: How To Grow Your Brand OnlineBy being everywhere, you can reach everyone. The goal of your marketing should be to inform as many people as possible about who you are and what you do. Every person buys differently and for that reason, you need to reach different people in different ways. Logan is here today to tell you how to get your business everywhere online. Don't pigeonhole yourself to one type of customer by only utilizing one marketing tool. Listen to Logan. This stuff works! In this episode, we talk about… Exploring the concept of breaking up Why you need to be...
2019-09-2614 minContractor Growth Network#68: All About That OilWhen you think of contracting businesses, the things that come to mind are usually construction, pond builders, roofers, painters, etc. However, the term "contractor" is not limited to those home-improvement professions. Today, Logan is sitting down with the big media dog himself, Full Sail's Social Media Video Editor, Alex. Alex's dad owns a home heating oil company and he is here today to tell Logan all about the company and the aspects of the home heating oil business. This industry is a very lucrative sector of contracting and there's plenty to learn in today's episode! In this...
2019-09-0942 minContractor Growth Network#66: Is YouTube The Right Fit For Your Contracting Company?Welcome to 2019 people. Video is here and is only going to become more prevalent in the marketing world as the various video platforms explode. Well, there is no bigger video platform than the mac daddy of them all, YouTube. Logan is here to talk about the ins and outs of Youtube. What can this do for your company as a contractor? Is this even the right fit for your particular specialty? One thing is for sure, and that's that video is here to stay. So stay tuned to see if YouTube is the best way for you to utilize v...
2019-09-0223 minContractor Growth Network#46: 3 Aspects Of BusinessToday, Logan is flying solo and he's here to talk to you about a few of the things that he has learned in the first 2 years of owning his own business. Basically, there are 3 aspects of business, those being financial, operations, and sales and marketing. You need to be strategic about how you navigate these aspects so that you can build your business at a healthy rate while avoiding collapse. The best way to ensure that your business is growing safely is to take out as many unknowns out of the processes as possible. Stay tuned to hear how...
2019-06-2426 minContractor Growth Network#14 Why Using Google My Business Is Essential For Your Contracting CompanyIf you are not listing your business on Google you are easily losing thousands of dollars every year. Logan and Wayne discuss using Google My Business is essential to contractors everywhere. You'll learn how reviews are becoming the most used resource by customers looking for a contractor and how to use the "Would you be willing?" strategy to get more legitimate reviews on your business listing. They discuss what to do when you get a bad review and how to turn it into a win and finally how pictures in your reviews can skyrocket your google search results success...
2018-11-1226 min