Shows
Coffees and ContentSocial Sessions: The Power of Social Media TrendsIn this week's Social Sessions episode Amy and I explore various themes surrounding community building, marketing strategies, and the influence of social media trends. We chat about the importance of creating a strong community around content, the power of celebrity influence on consumer behaviour, and the sustainability of trends in fashion and marketing. During this session we also dive into personal branding, the significance of intentionality in content creation, and the challenges of adapting strategies in response to market changes. Oh .. and as a bonus, we're chatting about our own experiences with advertising, pod...2025-07-2357 min
Coffees and ContentGrowth Edit (Mini Series) Ep. 3: From Service Provider to CEO: A Mindset ShiftIn this third and final episode of 'The Growth Edit' mini series, I'm sharing the non-negotiables every business owner needs to grow and scale with sustainability and confidence. From my journey to five-figure mornings, to creating a marketing ecosystem that actually supports growth (instead of draining your energy), I'll walk you through the mindset shifts and strategies that helped me step into the role of modern CEO.If you're craving momentum, clarity, and more ease in how you show up, this one's for you!Inside this episode:The CEO mindset shift t...2025-07-1522 minCoffees and ContentGrowth Edit (Mini Series) Ep.2: Mastering the Art of SellingIn this episode of 'The Growth Edit' Mini Series, I'm breaking down the mindset and strategy behind selling with confidence. Whether you’re hesitant to pitch or unsure if your offer is truly resonating, I'll walk you through how to clarify your message, connect with your dream clients, and price your offer in a way that reflects the value you deliver.From understanding your ideal client to identifying the root problems your offer solves, this conversation will help you fall back in love with selling, and show up for your audience with clarity and conviction....2025-07-0917 minCoffees and ContentGrowth Edit (Mini Series) Ep. 1: Simplify Your Strategy with Content Batching, Pillars & SystemsIn this first episode of a mini series 'The Growth Edit', I’m pulling back the curtain on the chaos I lived through as a new founder, and how I transformed overwhelm into a clear, repeatable marketing system that gave me back my time and sanity. You’ll learn why posting on instinct alone keeps you stuck, how to build content pillars that guide every post, and why batching your content is the key to staying consistent (without burnout).If you’ve ever felt like you’re throwing spaghetti at the wall with...2025-07-0218 minCoffees and ContentMarketing Masterclass: How to Market Like a Modern CEO (Systems, Clarity & CEO Energy)I know how overwhelming it feels when mid-year hits and your marketing starts to spin its wheels. You’re posting everywhere, juggling clients, and despite your best efforts ... nothing’s really sticking.In today’s masterclass, I’m sharing the exact shifts I’ve made in my own agency (and now teach to my clients) to go from hustle-driven chaos to CEO-level clarity. We’ll reset your messaging, tighten your systems, and make sure your marketing works for you, without burning out.Inside This MasterclassWhy winging it no longer works - The “spray a...2025-06-2539 minCoffees and ContentMid-Year Marketing Reset: 5 Quick Fixes to Reignite Your ContentFeeling stuck in the middle of the year’s marketing madness? In this solo episode I walk you through my personal mid-year marketing reset - no dramatic pivots, just five simple steps to realign your goals, sharpen your messaging, and simplify your content strategy so you close out 2025 stronger than ever.Have a question? Click here to send it to me!Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email hello@coffeesandcontentpod.com L...2025-06-1921 min
Coffees and ContentSocial Sessions: How DMs, Community & “How I” Content Are Changing the GameIn this Social Sessions episode of Coffees and Content, I’m back with the incredible Amy (@amzdicko) from The Social Summit for round two - and we're diving into the conversations that matter most right now in digital marketing.We’re unpacking:Why your DMs are more powerful than your feed (and how Amy sold out her conference using them)The Instagram update I’ve been waiting for (hello, voice note transcripts 🙌)Whether Instagram is still worth your time in 2025 (spoiler: it depends on your goal)Why UGC is evolving and what brands really want nowT...2025-06-1141 minCoffees and ContentWhat Every 6-Figure Founder Knows About Content ... That Most People Don’t!I know how frustrating it feels when you’ve done the work, your offer is solid, and yet… people still aren’t buying.In this solo episode, I’m sharing exactly why that might be - and spoiler alert: it’s probably not your offer. It’s your messaging.After taking some time to rest and reset, I’m back with clarity, creativity, and something big: my brand-new group coaching program, The Modern CEO. And today, I’m walking you through the exact mindset and strategy shifts that took me from inconsistent sales to running a multi-6-figure...2025-05-2835 minCoffees and ContentThe Essential Guide to Effective Facebook Advertising (TBT)It's another THROWBACK THURSDAY week .. which means we're sharing one of top Coffees and Content episodes (which you may not have heard yet).This week I explore why using Facebook ads is far superior to boosting posts, thanks to its robust data, flexibility, and ability to precisely target audiences. I guide you through setting up structured ad campaigns, aligning your objectives with business goals, and mastering the art of ad design. I also tackle the importance of consistency in your ad efforts and the benefits of starting with a budget-friendly approach. Get ready to transform y...2025-05-2131 min
Coffees and ContentSocial Sessions: ChatGPT Hacks, TikTok Truths & What’s Working in Social Media Right NowIn this special Social Sessions edition of Coffees and Content, I'm joined by Amy Dickson — co-founder of Australia’s The Social Summit and social media powerhouse — to unpack everything currently shaking up the digital marketing space.From the rise (and plateau?) of Threads, to ChatGPT hacks that save you hours, to the real value behind influencer reach (spoiler: it’s not what you think) — this episode is all about what's working right now in social.Plus, Loren and Amy reveal how to future-proof your content, why virality isn’t a business strategy, and the truth behind growi...2025-05-1541 minCoffees and ContentContent Planning 101: Mastering Your Content Pillars (TBT)It's a THROWBACK THURSDAY week .. which means we're sharing one of top Coffees and Content episodes (which you may not have heard yet).This week I'm breaking down creating engaging and effective content for your brand. I break down the essential steps and processes for content creation, as well as talk you through the key content pillars that will help you create 16-20 pieces of engaging content per month that resonate with your audience.I have an easy to follow Content Planning Workbook for you that you can download here if you wish to go...2025-05-0726 minCoffees and ContentIt’s Not Your Offer - It’s Your Messaging (And What to Fix When Sales Are Slow)If you’ve ever thought “I know my offer is amazing — why aren’t more people buying?”... this episode is for you.In this solo episode, I'm breaking down one of the biggest reasons great offers struggle to sell: it’s not the offer, it’s the messaging. 💬You’ll learn how to diagnose the messaging missteps that are holding you back, how to make your ideal client feel the value of what you’re selling, and the small but powerful tweaks that make your message click.If you’re ready to stop tweaking your offer and...2025-04-3028 min
Coffees and ContentBuilding a Marketing Community That Actually Matters (with Chanel Clark)In today’s episode of Coffees and Content, I’m joined by the absolute powerhouse that is Chanel Clark — marketing consultant and founder of The Marketing Club (TMC), a growing community of over 10,000 marketers across Australia and New Zealand. 👏We talk about how she built a thriving marketing network, how to stay real on LinkedIn (spoiler: no fluff here), and the not-so-pretty truth behind burnout and building something that matters.Chanel shares how she unintentionally built a personal brand that sells without selling, why you don't need fancy tech to make your business work, and how to ba...2025-04-2358 min
Coffees and ContentHow to Build a Business Community That Lasts - with Golden Brands Founder, Lisa MacaleIn this episode of Coffees and Content, I sat down with Lisa Macale, founder of Golden Brands - a business community built for creative, service-led small business owners across New Zealand and Australia.Lisa has mastered the art of turning online connections into real, meaningful relationships - and she’s here to share exactly how you can do the same. From overcoming the fear of public speaking to building sold-out networking events across multiple cities, Lisa has built a thriving community that blends digital connection with in-person impact.This episode is packed with practical tips on...2025-04-1637 minCoffees and Content5 Unexpected Places to Find Content Ideas When You’re Totally StuckFeeling stuck and staring at a blinking cursor? You’re not alone.In this episode of Coffees and Content, I'm sharing 5 overlooked places every business owner should be mining for content ideas - even when you feel like you’ve posted everything already.Whether you're a coach, service provider, or small business owner trying to stay consistent online, this episode will show you exactly where to look when the inspiration well feels dry. From your own inbox to your testimonials, I'm walking you through content gold that's hiding in plain sight - and how to turn...2025-04-0931 min
Coffees and ContentHow to Market a Conference, Build Hype Online + Sell Out Your In-Person Event with Amy Dickinson of The Social SummitIn this week’s episode of Coffees & Content, I’m joined by the amazing Amy Dickinson – event strategist, marketing expert, and the founder of The Social Summit – Australia’s first conference built specifically for content creators, marketers, and brands.If you’ve ever thought about launching your own event or building a stronger in-person community around your brand, this episode is going to be your new go-to guide.Amy breaks down exactly how she used strategic marketing, content planning, and social media collaborations to turn an idea into a sold-out event with 400+ attendees – and why she di...2025-04-0246 min
Coffees and ContentGrowing a Podcast & Community While Working Full-Time — with Ebony from Can I Buy You a CoffeeThis week on Coffees and Content, I’m joined by the lovely Ebony — social media manager, podcast host, and all-round community queen.She’s the voice behind Can I Buy You a Coffee (which I’m obsessed with), and we’re chatting about building a brand and community while working full-time, staying consistent, and creating a podcast people actually want to listen to.We also dive into:The reality of podcasting (and why it’s more work than it looks)How to manage your energy and avoid burnoutCommunity vs competition — and how collaboration really does winHoldin...2025-03-2643 minCoffees and ContentThe Visibility Formula: How to Get Seen, Trusted & Converting FasterAre you creating great content but struggling to get it seen by the right people?You’re not alone. One of the biggest challenges business owners face is getting consistent visibility without feeling like they need to post 24/7 or chase vanity metrics.In this episode of Coffees & Content, I’m breaking down my 3-Part Visibility Formula — the exact framework I’ve used to grow The Social Collective from a solo business to a thriving marketing agency with international clients.This isn’t just about posting more. It’s about getting strategic, intentional, and making sure...2025-03-1938 min
Coffees and ContentHow to Build a Powerful Personal Brand on LinkedIn with Rosie ChongIs LinkedIn just for job seekers? Not anymore.If you’re still thinking of LinkedIn as a corporate resume platform, you’re missing out on one of the biggest personal branding and content marketing opportunities.This week on Coffees & Content, I sit down with Rosie Chong, a LinkedIn powerhouse with over 62,000+ followers, a personal branding strategist, and a go-to expert for professionals who want to stand out in the digital world.We’re breaking down exactly how to build a personal brand on LinkedIn, attract opportunities, and turn engagement into real business growth — even if...2025-03-1237 minCoffees and ContentHow to Build an Authentic Brand That Converts in 2025Welcome to Season 3 of Coffees & Content.After two high-impact seasons, we’re back with even bigger insights, expert guests, and strategies to help you stay ahead in digital marketing.This season, we’re cutting through the noise and focusing on real, results-driven marketing strategies. No fluff, no hype — just actionable insights that work.In This Episode:Recap from the Social Summit: What’s shaping content strategies in 2025The Power of Personal Branding: Why your brand should be lived, not builtUGC vs. EGC: Why Employee-Generated Content is becoming a major ma...2025-03-0528 minCoffees and ContentCoffees & Content is BACK ... and with a brand new intro for Season 3! 🚀🎙️Coffees & Content is back, and Season 3 is kicking off TOMORROW (March 5th 2025)!This season, we’re diving deeper into social media and digital marketing, bringing you actionable strategies, expert insights, and the latest trends to help you grow your brand and business. Whether you're a business owner, marketer, or content creator, this is your go-to podcast for making smarter marketing moves.Expect real talk, no fluff, and high-impact conversations with some of the best in the industry — plus the marketing updates you actually need to know.Make sure to subscribe and turn on noti...2025-03-0401 min
Coffees and Content{MINI} The Reality Behind Social Media: Influencer TruthsIn this mini episode of the Coffees and Content podcast, we explore the authenticity and effectiveness of smaller content creators. We discuss the curated nature of content from influencers with large followings and contrast it with the genuine, raw content produced by smaller influencers.We also share why we love collaborating with smaller creators at TSC, their hustle, and their ability to create some of the best content, even without going viral. Additionally, we touch on strategies for using user-generated content (UGC) and smaller creators to build brand awareness and drive advertising, emphasising the importance of genuine...2025-01-2704 min
Coffees and Content{MINI} Making Genuine Connections in a Digital WorldIn this mini episode of the Coffees and Content podcast, I'm diving into why creating authentic, less polished content leads to higher engagement.We discuss the benefits of collaborating with smaller content creators over influencers, highlighting cost-effectiveness and the importance of multiple touch points. Tune in to understand why spreading your budget across multiple creators offers greater benefits for smaller brands.Click the link to listen to the full episode on Spotify and Apple Podcasts.Have a question? Click here to send it to me!Stay Connected: Website...2025-01-2204 min
Coffees and Content{MINI} Step into the Spotlight: Share Your Business Story!In this mini episode of the Coffees and Content podcast, we explore ways to build confidence and genuine connections on social media, beyond just posting content.We discuss the importance of engaging with your community through comments and DMs, and how using voice notes can add a more personal touch.The key takeaway is to always show up as your authentic self, as this naturally boosts confidence and encourages better interactions. I'm sharing insights from personal experience and highlights how authenticity can drive business growth.Click the link to listen to the full...2025-01-2004 min
Coffees and Content{MINI} Master Your Online Presence: Build Your Confidence!In this mini episode of the Coffees and Content podcast, we explore ways to build confidence and genuine connections on social media, beyond just posting content.We discuss the importance of engaging with your community through comments and DMs, and how using voice notes can add a more personal touch.The key takeaway is to always show up as your authentic self, as this naturally boosts confidence and encourages better interactions. I'm sharing insights from personal experience and highlights how authenticity can drive business growth.Click the link to listen to the full...2025-01-1505 min
Coffees and Content{MINI} Can AI Truly Replace Human Ingenuity?In this mini episode of the Coffees and Content podcast, I'm exploring the role of AI in enhancing business processes without replacing the invaluable human connection.We discuss how AI can speed up workflows, improve strategies, and generate content ideas, while still highlighting the irreplaceable human elements like face-to-face interactions and emotional connections. Tune in to learn how to integrate AI effectively into your business practices without sacrificing authenticity.Click the link to listen to the full episode on Spotify and Apple Podcasts.Have a question? Click here to send it to me!2025-01-1305 min
Coffees and Content{MINI} Marketing Magic: How to Stand Out in the Digital Age with Your Unique VoiceIn this mini episode of Coffees and Content, I'm diving into the importance of maintaining your personality while engaging in advertising.We share key takeaways from a recent conference, including an insightful analogy from advertising expert, who compares understanding your target audience to understanding your high school crush. Learn why having a detailed knowledge of your audience is essential for successful ad campaigns and discover how brand awareness plays a crucial role in advertising strategy.Click the link to listen to the full episode on Spotify and Apple Podcasts.Have a question? Click...2025-01-0804 min
Coffees and Content{MINI} The Hidden Strength of Silent FansIn this mini episode of the Coffees and Content podcast, we dive into the fascinating world of silent followers—those individuals who consume your content but don’t actively engage.We explore how these silent observers can have a significant impact on your business, highlighting the importance of creating content that educates and connects, rather than just aiming for likes and comments.We also discuss the shift from influencers to authentic content creators in 2024, with a focus on the growing demand for genuine and relatable content. Tune in for more insights on the evolving social medi...2025-01-0605 min
Coffees and Content{MINI} Why Quick Marketing Wins are UnrealisticIn this mini episode of the Coffees and Content podcast, I'm highlighting the importance of patience and trust in marketing.We talk about why expecting immediate results within just three months isn’t realistic for long-term success and explore key strategies like not cutting your marketing budget, speaking to your target audience, showing up as your authentic self, and maintaining a clear vision.Tune in to get insights on how to make sure your marketing efforts pay off in the long run.Click the link to listen to the full episode on Spotify an...2025-01-0105 min
Coffees and Content{MINI} Omni-Channel Marketing for Maximum ImpactIn this mini episode of the Coffees and Content podcast, I'm exploring holistic marketing and how it aligns with the omni-channel approach.We discuss the Rule of Seven, which traditionally suggested that a product needed to be seen seven times by an ideal customer before they'd make a purchase. With the oversaturation of social media, this rule has changed significantly.Tune in to learn about the importance of consistently showing up across different platforms and the strategies we use at the Social Collective to effectively repurpose long-form content into multiple touch points.Click...2024-12-3005 min
Coffees and Content{MINI} Multi-Platform Strategy: A Must for Modern MarketingThis mini episode of Coffees and Content highlights the importance of a holistic approach to marketing in today’s landscape.We chat about how relying solely on one form of marketing, like just organic social media, is no longer enough. Instead, a wraparound strategy involving websites, SEO, newsletters, blog posts, and networking is key. I'm also draw on nearly a decade of experience in the industry and shares the success the Social Collective has seen with these holistic strategies.Click the link to listen to the full episode on Spotify and Apple Podcasts.Ha...2024-12-2504 min
Coffees and Content216 - 2025 Social Media Predictions + Stress-Free Holiday Marketing TipsMy gosh, how time has flown – this is the last episode of Coffees & Content Season 2! And as 2025 approaches, I thought I’d unpack the top three social media trends to watch, and offer actionable holiday marketing tips designed to reduce stress so you can enjoy a well deserved break. From harnessing Employee-Generated Content (EGC) to leveraging AI for hyper-personalisation, you’ll gain insights into staying ahead of the curve without feeling overwhelmed. Whether you’re repurposing old content, scheduling posts in advance, or focusing on “good enough” rather than perfect, this episode provides a roadmap to navigate holiday marke...2024-12-1726 min
Coffees and Content215 - Lessons Learned & Goals Set: How to Make 2025 Your Best Year Yet!Today I start off by taking a moment to reflect on the year that’s been, share lessons learned, and outline how to approach the upcoming year with purpose. With the holidays around the corner, I discuss the importance of stepping back, recharging, and using this time to create a solid game plan for the new year. From goal-setting and strategy to actionable tips for the first 30 days of 2025, this episode is all about starting strong.I will also tell you about a free resource—the 2025 Marketing Prep Checklist—to help you confidently transition into the new year w...2024-12-1327 min
Coffees and Content214 - Instagram Hashtag Changes: What They Mean for Your Marketing StrategyThis week I break down a significant update to Instagram hashtags, sharing how it impacts businesses and content creators. I explore why this change is a timely reminder to prioritise strong marketing foundations and messaging over quick-fix tactics. I then discuss how you can shift your focus from hashtags to creating impactful, audience-centered content while building brand recognition and community.Whilst you listen, I encourage you to embrace the evolving social media landscape so that your business can thrive in the long term.In this episode, you’ll learn:Wh...2024-12-0331 min
Coffees and Content213 - Maximise Your Reach: The Latest Social Media Updates for Creators and BrandsWelcome to another monthly social media updates episode, today I am going to dive into the latest across Instagram, LinkedIn, and YouTube, helping you stay ahead of your social media game. From Instagram’s upcoming features like adding photos and videos to existing carousels, to YouTube’s experimentation with hyperlinked blue comments, I cover what these changes mean for creators and brands. I also share LinkedIn’s top three tips for short videos, offering actionable advice for maximising engagement and reach.Grab your coffee, take notes, and get ready to elevate your content strategy for the mon...2024-11-2629 min
Coffees and Content212 - Why Comparison Hurts Your Success — Especially in Marketing and BusinessAre you constantly comparing your business or marketing efforts to others? This week on the podcast, we’re tackling why comparison can harm your creativity, confidence, and progress—and, more importantly, how to shift your focus to what truly sets you apart.In this episode, we uncover:How comparison can sabotage your business growthWhat your “zone of genius” is and why it’s your biggest assetHow to create success metrics that work for YOUThe secrets to building genuine, lasting audience relationshipsProven strategies to break free from the comparison cycleWhen you s...2024-11-1936 min
Coffees and Content211 - How I Built a Business That Lets Me Truly Unplug (And How You Can, Too)In this episode, I share the story behind my recent weekend completely unplugged from work — a refreshing experience that felt worlds apart from the early hustle of my entrepreneurial journey. I reflect on the impact of this freedom on my well-being, my business, and my relationships. This episode walks you through the reality of early entrepreneurship, where being "always on" can lead to burnout and a lack of boundaries. Then, I outline the key foundations that allowed me to create a scalable, self-sufficient business that frees me up to truly disconnect and recharge....2024-11-1238 min
Coffees and Content210 - 5 Tips to Nail Your Christmas Marketing (Without the Stress)In this week's episode of Coffees and Content, I am giving you my top five tips for creating a successful Christmas marketing strategy. From engaging audiences early to avoiding holiday burnout, I provide you with actionable steps to help entrepreneurs and marketers make the most of the holiday season. I will also run you through a bit of info on our '12 Days of Marketing' course, which offers a deeper dive into crafting a strong marketing foundation through strategy, social media, email marketing, and advertising. There are some huge prizes for those who sign up, so don’t m...2024-11-0527 min
Coffees and Content209 - October Social Media Updates You Can’t Afford to MissIn this month’s Coffees and Content socials update, I'm diving deep into the latest changes on Instagram, TikTok, and LinkedIn to keep you ahead in social media marketing. From Instagram’s new engagement-boosting features to TikTok’s enhanced ad targeting, these updates are crafted to improve reach, boost content performance, and keep your audience engaged.Join me as I break down each platform's newest tools, insights, and the impact they could have on your strategy.In this episode, you’ll learn:Why your reach may have dropped on Instagram in OctoberHow Instagram’s new Reels...2024-10-2932 min
Coffees and Content208 - Don’t Skip These Steps: Your Marketing Strategy Before ContentIn this episode, I break down the essential building blocks of a successful marketing strategy that you must establish before diving into content creation. Whether you’re just starting out or looking to fine-tune your approach, these key foundations will help you craft a strategy that resonates with your audience, converts leads, and builds a strong brand presence. I’ll walk through how to define your target audience, purpose, offers, customer journey, differentiation, brand voice, and messaging. By the end of the episode, you’ll feel empowered to strategically plan content that aligns with your business goals and pri...2024-10-2239 min
Coffees and Content207 - Let Go to Grow: How Outsourcing Can Boost Your Business (and Save Your Sanity)This week, we're diving into one of the biggest lessons for entrepreneurs: you don’t have to do everything yourself! In fact, trying to juggle every single task is a surefire way to drain your energy and slow down your growth.I’m talking about how letting go of the tasks that weigh you down—especially marketing—can free up your time to focus on what you’re truly passionate about. Spoiler: When you have the right team backing you, your creativity and productivity will skyrocket!In this episode, you’ll learn:Why doing it all is a...2024-10-1529 min
Boxers and Briefs35. Why passion and resilience are essential for business owners with Loren TomlinsonStruggling to overcome stress and imposter syndrome as a business owner? Feeling uninspired or unmotivated? Wondering how to stay true to your passion while growing your business? Loren Tomlinson speaks from experience.
Marketing is more than just a job for Loren. Starting off as freelancer, Loren built up her skills and clients to create The Social Collective, a digital marketing agency that is focused on helping women-owned businesses thrive in the digital space. Now three years into her business, Loren is proud of how far she has come, but this journey wasn’t without its challenges. How did...2024-10-1034 min
Coffees and Content206 - Stay Ahead of the Curve: Latest Social Media UpdatesIn this episode, I share the latest social media updates with you, with a focus on Instagram and LinkedIn. From new features being tested to tips for improving your content's reach, this episode will keep you up-to-date with what’s happening and how to use these changes to your advantage. Whether you're a business owner, content creator, or just trying to optimise your social media strategy, these updates are designed to help you stay ahead of the curve.In this episode, you’ll learn: How the ability to add a link to your Insta...2024-10-0825 min
Coffees and Content205 - Authentic Marketing Foundations: Essential Strategies for Small Business GrowthThis week, I’m diving into the foundations of authentic marketing and why getting these right can transform your business. We’ll cover the key strategies small business owners need to build confidence in their marketing efforts, from defining your audience to creating content that truly connects.I’ll break down how to develop a clear brand message and visual identity that resonates with your dream clients and why it’s essential to understand your customer journey. Plus, we’ll explore why speaking directly to your ideal audience leads to more aligned, engaged clients—and how that can boost yo...2024-10-0147 min
Coffees and Content204 - Start Strong, Stay Consistent: Getting Up & Running on Social MediaThis week I share why having a presence on social media is essential for every business, no matter the industry or size. From establishing credibility to building a deeper connection with your audience, I'll break down why social media is more than just a platform for posts –it’s a key driver of brand visibility and customer engagement.I also discuss how to set yourself up for long-term success through consistency and strategy, dive into the power of paid ads to boost your reach, and show how email marketing can turn followers into loyal customers. Lastly, I will...2024-09-2435 min
Coffees and Content203 - The Ultimate Guide to Selling Right on InstagramIn this episode I explore the critical question for anyone leveraging Instagram for business: "Are You Selling Right on Instagram?" With the current shift towards direct and personal engagement, I emphasise the power of DMs as the most effective conversion tool on the platform. I also explore the importance of a well-rounded content strategy that prioritises educating and inspiring your audience while seamlessly integrating stories to foster connections and hype up your products or services.By tuning into today’s episode you will gain insights into closing sales within DMs, and the game-changing tool ‘ManyChat’, which a...2024-09-1735 min
Coffees and Content202 - Social Media Updates & Significant Stats: What You Need to Know!This week I am sharing all the latest social media updates that every content creator, marketer, and social media enthusiast needs to know! Like Instagram’s vertical grid format and new features like expanded carousel uploads and a Threads analytics dashboard; LinkedIn finally testing the ability to edit scheduled posts; and key trends including TikTok’s growing role as a search platform, especially among Gen Z. I also highlight some impressive stats, like how over 75% of consumers are turning to social media to discover new brands and products.Tune in to stay ahead of the curve...2024-09-1030 min
Coffees and Content201 - We're BACK!! From Stuck to Strategic: Why You Need to Review Your Social Media ContentWelcome to Season 2 of Coffees & Content, it’s so great to be back! In this first sip of the new season, I explore the powerful practice of taking a step back to review your content and strategy with a fresh perspective.I share the common pitfall of getting too wrapped up in what we think our audience wants, sometimes losing touch with our authentic voice and gut feelings. Then discuss practical steps for reviewing your content, and cover tips for identifying audience needs, ensuring your message is on point and adding value to every piece of content....2024-09-0342 min
Coffees and Content{Repeat} How to Recession-Proof Your Marketing: A Social Media Survival GuideUse code 'PODCAST' for 10% off your Marketing Starter KitsWhile on break, we're rerunning a few of our top hitting episodes - starting with how to survive the recession and win with your marketing.--Marketing is often the first expense people reduce in their business during a recession, but there are actually many benefits of staying consistent with your marketing efforts in times of economic downturn. That’s why this week I explore strategies for businesses to navigate challenging times by leveraging the po...2024-08-0730 min
Coffees and Content118 - The Final Sip (for season 1)In this final episode of the season, I talk about why showing up consistently is crucial, especially for Kiwi business owners navigating New Zealand's temporary economic decline. Despite the recession’s challenges, I highlight the significance of maintaining marketing efforts and creating tailored content for your 1% ideal client. I discuss the positive outlook from financial experts, the importance of building community, and how sharing your growth journey can inspire and engage your audience. Through consistency on social media and setting personal business goals, I share why right now you should be focusing on long-term suc...2024-07-3040 min
Coffees and Content117 - Instagram Reels Strategy, Viral Content Tips, and LinkedIn Growth HacksIn this week’s updates episode I talk about Instagram's intentional focus on short-form videos rather than long-form content; the vital role of patience in social media success with a reminder about the silent followers who contribute significantly to your reach; and discuss a new feature on Spotify that allows comments on podcast episodes, which is a game-changer for direct listener feedback! I also highlight LinkedIn’s potential for business growth through its underrated features like sponsored newsletters. And finally, I explore the importance of creating content that not only engages your audience but also...2024-07-2327 min
Coffees and Content116 - The Essential Guide to Effective Facebook AdvertisingThis week I explore why using Facebook ads is far superior to boosting posts, thanks to its robust data, flexibility, and ability to precisely target audiences. I guide you through setting up structured ad campaigns, aligning your objectives with business goals, and mastering the art of ad design. I also tackle the importance of consistency in your ad efforts and the benefits of starting with a budget-friendly approach. Get ready to transform your advertising game and boost your business like never before!In this episode you will learn:How t...2024-07-1631 min
Coffees and Content115 - Why Has Your Reach & Engagement Plummeted? Algorithm ChatsHey everyone, this week I am so excited to introduce you to the Social Collective’s new marketing toolkit designed to support business owners and marketing managers without the need for long-term agency commitments. After chatting to you about what this amazing new offering includes, I then dive into the importance of adapting to changes in social media algorithms to enhance reach and engagement. I also discuss self-audits for your social media strategy, genuine audience engagements, and how Instagram carousels can improve your content visibility. It’s all about creating quality, shareable content, and conti...2024-07-0938 min
Coffees and Content114 - Maximising ROI vs ROAS: Decoding Investment Metrics and OutsourcingThis week on the podcast I am normalising difficult conversations and breaking down key business metrics like Return on Investment (ROI) and Return on Ad Spend (ROAS) in the social media realm. I explain how these concepts differ and why understanding them can revolutionise your business strategies. By sharing personal experiences, like how outsourcing tasks such as podcast editing has transformed my workflow, I highlight the substantial, sometimes non-monetary, benefits of investing in the right areas. So, get ready to explore how these insights can enhance your productivity and op...2024-07-0230 min
Coffees and Content113 - Marketing During a Recession: How to Stand Out & Keep Your Audience EngagedWe are all facing challenges during this economic downturn, which is why the resilience and efforts of business owners right now is crucial – so this week I talk about the importance of consistently showing up and marketing your business during a recession, and how you can stand out in a competitive market.I discuss the value of providing tangible, actionable content to support businesses and the need to go beyond just sharing personal stories. I also explore the difference between sales and marketing, the significance of valuing leads and potential future business, and the ne...2024-06-2540 min
Coffees and Content112 - Confidence Boost: Overcoming Social Media Fears as a Business OwnerStruggling to show up authentically on social media? Feeling like a lack of self-confidence is holding you back? This episode is here to give you the confidence boost you need!I'll be sharing my own journey with social media and providing practical tips for overcoming those pesky fears. We’ll start with small steps like posting without your face and gradually work up to stories and reels. Plus, we’ll talk about the importance of planning content in advance, embracing imperfection, and genuinely engaging with your community to build trust and create stronger connections.In this...2024-06-1831 min
Coffees and Content111 - The Power of UGCIn this week’s episode I talk about the power of user-generated content (UGC) and how it can be a game-changer for businesses looking to connect with their audience on social media. I discuss how UGC is revolutionising the marketing landscape by providing authentic and trustworthy content created by smaller content creators, which can be more effective than traditional influencer marketing. I also touch on how UGC encourages active audience participation, enhances social proof, and builds trust between brands and their customers. Throughout the episode, I share tips on incorporating UGC into your social med...2024-06-1127 min
Coffees and Content110 - Turning Social Media Connections into Real-World ResultsThis week we're talking about how to cultivate an engaged online community through social media platforms. Drawing from personal experiences and case studies, I'm sharing a few tangible tips and tricks on how to effectively connect with your audience, increase your reach, and ultimately turn online connections into real-world clients. From the importance of engaging with comments and utilising interactive features to sending personalised messages and avoiding common pitfalls, this episode provides valuable insights for anyone looking to build a thriving online presence, whether you are new to the game or a seasoned professional.2024-06-0434 min
Coffees and Content109 - Inside Instagram: Adam Mosseri's Insights and Algorithm ChangesDespite rumours, Instagram is still thriving, but adapting content strategies is crucial to navigate the changes. So this week I am sharing Instagram updates and trends with you – such as algorithm changes, the introduction of new features like 'direct replace' to combat copied content, the importance of shares and saves as engagement metrics, and Meta Verified. I also talk about Instagram's focus on video content and the updates to its hashtag system to diversify ‘explore’ page content. In this episode you will learn:Adam Mosseri's updates on algorithmic changes within Instagram and Fac...2024-05-2841 min
Coffees and Content108 - Do You Need to Be on ALL Social Media Platforms?I am pumped about this episode of Coffees and Content because this week, I'm answering YOUR questions about social media and digital marketing! We’re diving into why it’s crucial to focus on platforms you actually enjoy, how to adapt your strategies to keep up with changing consumer behaviors, and exploring some alternative marketing approaches.I’ll also be sharing insights on effective Facebook advertising, the magic of authentic content in building trust, and the importance of staying updated on social media algorithms and changes to help you evolve and grow your online presen...2024-05-2126 min
Coffees and Content107 - AI, Advertising, and SEO: Insider Tips from the Digital Marketers Australia ConferenceToday I am coming to you from Melbourne, recording in my hotel room and sharing all the juicy takeaways from the Digital Marketers Australia conference! I am going to tell you what this conference was all about, why it’s been so amazing, and what I talked about when I got up on stage. I’ll also cover the essential topics that were discussed such as AI, advertising, and SEO, giving you some really great insider tips and tricks. In this episode you will learn: How you can use AI to your advantage with c...2024-05-1432 min
Coffees and Content106 - HAVE YOU REALLY BEEN SHADOW BANNED?!This week I am sharing some hard truths about content marketing and tackling some tough listeners' questions. I discuss things such as the importance of creating authentic brand stories on Instagram, strategies for improving content to reach your ideal audience, and HAVE YOU REALLY BEEN SHADOW BANNED?!By tuning in to this episode, you can expect practical advice and honest revelations to help you navigate the ever-evolving landscape of digital marketing.In this episode you will learn: Why authentic brand stories are so important How marketing and sales can work together...2024-05-0722 min
Coffees and Content105 - Recession-Proof Your Marketing: A Social Media Survival GuideMarketing is often the first expense people reduce in their business during a recession, but there are actually many benefits of staying consistent with your marketing efforts in times of economic downturn. That’s why this week I explore strategies for businesses to navigate challenging times by leveraging the power of social media. From organic content creation to engaging with user-generated content and collaborations, I share actionable insights to maintain brand visibility, relevance, and connection with your audience. And guess what, some of these strategies won't cost you a thing!T...2024-04-3030 min
Coffees and Content104 - Content Planning 101: Mastering Your Content PillarsThis week I'm breaking down creating engaging and effective content for your brand. I break down the essential steps and processes for content creation, as well as talk you through the key content pillars that will help you create 16-20 pieces of engaging content per month that resonate with your audience.I have an easy to follow Content Planning Workbook for you that you can download here if you wish to go through it alongside the episode. Alternatively, if you’re not somewhere where you can write, listen now and download the workbook later. 2024-04-2326 min
Coffees and Content103 - Keeping Up with your Socials: Latest Platform UpdatesIn this week’s episode I'm sharing with you the latest updates shaping the landscape of social media marketing. We'll dive into what they all mean, why you should care about them, and how you can use them to your advantage.You will learn about:Polls on stories: Why this feature is essential for increasing engagementInstagram's 'Notify' feature: How it can benefit your social media strategyApple’s new service charge: How to navigate it and save yourself moneyPromo code integration: What this can do for your ad performance and conversionsReels extend: Why...2024-04-1625 min
Coffees and Content102 - The Secret to Winning at Holistic Digital MarketingHolistic digital marketing isn't just about promoting your brand—it's about creating an immersive experience across all touchpoints, ensuring your message resonates far and wide. In this week’s episode we'll dive deep into the core strategies of holistic social media and digital marketing, including the game-changing Omni Channel Marketing approach and the Rule of 7.Find out why being seen in more ways than one is critical for brand visibility and customer engagement in today's competitive landscape, and what The Social Collective does to amplify our clients' reach. You will...2024-04-0929 min
Coffees and Content101 - The First Sip: Diving into Digital MarketingWelcome to 'Coffees and Content.' Imagine this as your go-to spot for all things social media and digital marketing - a place where we spill the beans on the latest trends, share some straight-shooting advice, and uncover those genius tricks that everyone should have up their sleeve. I’m Loren, the founder of The Social Collective and your host. I’ve been around the digital marketing block, and now, I’m here to share the journey with you.For our very first episode, we’re laying down the groundwork and giving you a taste of...2024-04-0222 min
Coffees and ContentWelcome to Coffees and Content with Loren TomlinsonWelcome to 'Coffees and Content' your go-to, bite-sized podcast for all things social media and digital marketing.This podcast is all about cutting through the noise to bring you unfiltered advice, the latest trends, and those must-know tricks that make all the difference in the social media and digital marketing world — all delivered in bite-sized weekly episodes.I’m your host, Loren, owner of The Social Collective, a multi-six figure digital marketing agency, international speaker, and your guide to all things social media.I’ve been where you are, trying to make sense of it...2024-03-2500 min
I Had A DreamEP13: Inspiration vs Motivation - The Recipe for SuccessIn this episode Lara shares the difference between inspiration and motivation, and how combining the two is the secret recipe for success. She then pays tribute to all the guests from season one by compiling their answers to the question “who or what inspires you?“ You will also learn about: What inspiration actually is and how it might feel The key ways to instil inspiration and motivation in your life Why you should prioritise self-care on the journey towards your goals Two common misconceptions about inspiration and motivation The importance of small aligned action steps Why...2023-07-0320 minI Had A DreamEP12: Mastering Digital Marketing, AI, and the Art of Working Smarter with Loren TomlinsonFeeling a bit lost in the digital marketing jungle? In this episode Lara speaks with Loren Tomlinson, founder of The Social Collective and an expert in the digital marketing space, who shares her insights, tips and tricks to help you navigate your way through this ever changing landscape. Loren is also a trained mindfulness and journaling coach, as well as a certified Reiki instructor, so dives into mental wellbeing and the techniques she uses to cope with the ups and downs of entrepreneurship. You will also learn about: The common fears that co...2023-06-191h 03