Shows
Wait What Really OK with Loren WeismanHonest AI will not replace humans.Can AI truly replace humans, or is there a better path forward? I’m Loren Weisman, a Brand Communications and Optics Strategist, and in this episode of Wait What Really OK, titled “Honest AI Will Not Replace Humans: A Hope for the Future of Ethical AI,” I dive into this pressing question. This podcast video targets Creators, Coaches, Investors, Strategists, Consultants, Small Businesses, Startups, and Professionals who value trust and transparency. Let’s explore Honest AI, the strongest keyword phrase, and why I believe it’s key to balancing tech with human values. I focus on bridging authenticity with strate...2025-05-2045 min
Wait What Really OK with Loren WeismanHow My Daughter Changed My Approach to Business IntegrityHey there, I’m Loren Weisman, Brand Communications and Optics Strategist, and welcome to Wait What Really OK. In this episode, “How My Daughter Changed My Approach to Business Integrity” I open up about the deep impact my daughter has had on my life and career.Fatherhood shifted everything for me. It reshaped my views on ethical business practices and business integrity. I share stories from my past in music and TV, where deception often trumped authenticity. Those experiences left me uneasy. But becoming a dad made me rethink my path. I wanted to build a legacy of brand...2025-05-1331 min
Wait What Really OK with Loren WeismanFake amazon reviews and ways to navigate through them.Fake Amazon reviews are a growing issue impacting consumer trust and marketplace integrity. In this Podcast Episode, Loren Weisman, a brand communications strategist, dives into how these deceptive practices affect online reputation and brand safety. Learn actionable strategies for spotting fake reviews, protecting your brand integrity, and navigating e-commerce challenges in this podcast episode of Wait What Really OK. These insights are essential for maintaining trust metrics and ensuring review authenticity in today’s competitive digital landscape. Fake reviews can mislead buyers and harm legitimate businesses. This episode explores how they influence product rankings, sales, and co...2025-02-0312 min
Wait What Really OK with Loren WeismanFirst Discovery steps I take with clients and onboarding approachesThe discovery process is a critical step in client onboarding for me. In this podcast, Loren Weisman explains The Secret Sauce of sorts to my Client Onboarding: My Initial Discovery Steps Explained. I share my way on how to conduct effective discovery calls and implement actionable onboarding strategies to align with client needs. I also explore transparent client communication and the importance of building client trust from the first interaction.To me, client onboarding requires clear objectives and a structured approach. This podcast outlines how I use a personalized client onboarding checklist to streamline processes and enhance c...2025-01-1010 min
Wait What Really OK with Loren WeismanWhere has all the vetting gone? WWROK with Loren WeismanWhere Has All the Vetting Gone? Why Don’t People Double Check What They Are ToldIn this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, explores the decline of vetting in hiring, collaborations, and partnerships. He discusses how a lack of source verification and expert validation can harm brand credibility and reputation management. Learn why vetting is essential for building trust and ensuring alignment in business decisions.Loren shares practical steps to improve vetting practices for entrepreneurs, small business owners, and startups. Discover how expert positioning, reputation tactics, and credibility chan...2024-11-0513 min
Wait What Really OK with Loren WeismanDiscerning and Defining a product manager roleProduct Manager: One of the Most Misunderstood Roles in TechIn this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, and Derrick Boudwin discuss the essential role of a product manager.They explore how product management impacts product execution, product strategy, and performance metrics. Learn how understanding product visioning and roadmapping tools can help businesses improve their product leadership and decision-making processes.This episode provides actionable insights into defining the product manager role within teams.Loren and Derrick explain how product managers contribute to product design, data-driven decisions, and pe...2024-08-1630 min
Wait What Really OK with Loren WeismanGoogle it or googling it does not provide authority answersPopularity and Hype Over Authority and Truth: How Google Search Has Lost CredibilityIn this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, discusses the shift in Google search results from authority and truth to popularity and hype. He examines how this impacts branding, marketing credibility, and digital trust. Learn why relying solely on Google search may not provide credible marketing info or trusted signals for your brand.Loren shares actionable strategies to navigate the challenges of content credibility and digital reputation. Discover how to evaluate marketing transparency...2024-02-0817 min
eX-skepticLooking Past Hypocrisy to Christ – Loren Weisman’s StoryFormer skeptic Loren Weisman rejected the Jewish beliefs of his youth to embrace atheism. Although he encountered bad examples of Christianity in his search for truth, he looked past those experiences and found Christ.
Loren's Resources: https://www.lorenweisman.com
Resources/authors recommended by Loren:
The Case for Christ, Lee Strobel
Cold Case Christianity, J. Warner Wallace
I Don’t Have Enough Faith to be an Atheist Norman L. Geisler, Frank Turek
www.sidebstories.com
As a reminder, our guests not only t...2023-09-011h 07
Wait What Really OK with Loren WeismanArtificial Intelligence Statement from FSG. How we use AI.In this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, shares insights into FSG's approach to artificial intelligence. Learn how FSG uses AI tools transparently and ethically to support businesses while maintaining trust and authenticity. Loren discusses responsible AI for business, emphasizing transparency in AI use and the importance of vetting generative AI content.Discover practical strategies for leveraging AI marketing tools, marketing automation, and growth hacking AI to enhance your brand. This episode highlights how faith-driven technology and data-driven AI can align with ethical standards while driving growth. Loren...2023-02-0809 min
Wait What Really OK with Loren WeismanWhat is a messaging and optics strategist?What is a messaging and optics strategist? This episode of the Wait What Really OK Brand Communications and Optics Podcast, hosted by Loren Weisman, dives into the role and value of a messaging and optics strategist. It explores how strategic messaging, branding insights, and optics consulting can strengthen the foundation of a brand, product, business, or story.A messaging and optics strategist evaluates communication patterns, message clarity, and perceptions across online and offline platforms. Through research analysis and messaging tactics, they identify gaps, align objectives, and create a blueprint for effective messaging solutions. This process enhances bra...2023-01-0219 min
Wait What Really OK with Loren WeismanAre most motivational and business coaches bad for you?Are most motivational and business coaches bad for you? In this episode of the Wait What Really OK, Brand Communications and Optics Podcast, Loren Weisman dives into the risks of trusting coaches who rely on hype instead of expertise. He questions the qualifications of many motivational and business coaches, exposing how some use flashy marketing tactics to appear credible while lacking real-world experience. Loren challenges listeners to think critically about who they trust with their business and personal growth.The episode highlights the dangers of false promises made by coaches who guarantee success without a solid foundation. Loren...2022-12-0820 min
Wait What Really OK with Loren WeismanAmazon best selling book claims and the 16,000 book categoriesUncover the truth behind Amazon bestseller claims and explore how the 16,000 book categories on the platform are often manipulated to create misleading accolades. In this episode of Wait What Really OK, Brand Communications and Optics Strategist Loren Weisman dives deep into the murky waters of book promotion practices. From inflated bestseller titles to questionable marketing tactics, Loren sheds light on how authenticity and authority are often sacrificed for short-term recognition. This episode is a must-listen for influencers, content creators, coaches, strategists, consultants, and professionals across industries like healthcare, legal, construction, and real estate who value transparency in branding...2022-08-3019 min
Wait What Really OK with Loren WeismanMore coaches on the sidelines than players on the field.In this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, explores the phenomenon of having more coaches on the sidelines than players on the field. When considering coaches, ask yourself: do they support, strengthen, and ground you with authenticity and authority? Do they provide practices and posture, stability and security, experience and education, humility and honesty? Are they equipped with the intelligence and strategies to help you learn, maintain, and sustain your efforts and growth even after your time with them ends? Or are they merely marketing with...2022-06-1427 min
Wait What Really OK with Loren WeismanSharing opinions instead of trying to state facts may help.In this episode of the Wait What Really OK Podcast, Loren Weisman dives into the critical distinction between sharing opinions and stating facts. Tailored for influencers, content creators, coaches, strategists, consultants, and professionals in industries like healthcare, legal, construction, real estate, and startups, this discussion highlights how embracing transparency and authenticity can transform communication strategies. Weisman examines the growing issue of opinions being presented as facts and how this trend erodes trust. By clearly distinguishing personal perspectives from objective truths, businesses can foster more meaningful engagement and build long-term credibility.The episode explores the role of hu...2021-11-0525 min
Wait What Really OK with Loren WeismanIndividualized and inclusive approach to healthy eating.An Individualized and inclusive approach to healthy eating is the topic and touch point for s8. E10. n133. of the FSG messaging and optics podcast, Wait What Really OK.Dawn Tucci is a personalized and Inclusive Health Advocate. Below is Dawn’s information and her philosophy when it comes to food and wellness. “Growing up, I never had any psychological association with food, we just ate.”“Chocolate is not a problem till we make it a problem.”“It's not just the foods we eat but the way we think about them”Dawn Tucc...2021-02-2228 min
Wait What Really OK with Loren WeismanExploring and engaging autism with Doctor Todd Peter Levine.Exploring and engaging autism with Doctor Todd Peter Levine is the topic and touch point for s8. E8. n131. of the FSG Messaging and Optics Podcast, Wait What Really OK.Todd is amplifying the stories and experiences of autism through an engaging format. Dr. Todd Peter Levine is the host of a new podcast called the Otherness Podcast. The show is exploring and engaging autism through experienced stories. Todd joins me on this episode to talk about his approach to sharing stories and creating a show that is less about the statements that try to set...2021-02-1138 min
Wait What Really OK with Loren WeismanAmplified authentic opinions and intelligence to consider.In this episode of Wait What Really OK, Loren Weisman dives deep into the critical role of authenticity in opinions and data, particularly in marketing, social media, and business strategy. Targeting influencers, content creators, coaches, consultants, and professionals in industries like healthcare, legal, construction, and real estate, this episode challenges the growing trend of manipulated opinions and artificial engagement.Loren emphasizes the importance of leveraging genuine feedback and transparent communication to build trust, foster meaningful connections, and create sustainable growth strategies. The conversation explores how social media can be a tool for positive engagement when used authentically. Loren d...2021-01-1224 min
Wait What Really OK with Loren WeismanShop local shaming and small business messaging missteps.The podcast episode “Shop Local Shaming and Small Business Messaging Missteps” from the Wait What Really OK Brand Communications and Optics Podcast with Loren Weisman dives into the critical nuances of small business messaging strategies. In this episode, Loren explores how shaming tactics, often used to encourage local shopping, can backfire and alienate potential customers. Instead, he emphasizes the importance of crafting messages that are authentic, empathetic, and inviting. This discussion is particularly relevant for small business professionals who aim to build trust and credibility through effective communication.Loren dissects the pitfalls of fear-based and aggressive messaging approaches that...2020-11-2721 min
Wait What Really OK with Loren WeismanBrand messaging mission statement and message methodologyA brand messaging mission statement is more than just words. It's about aligning authentic branding with authority, humility, and integrity. In this podcast episode, Loren Weisman, Brand Communications and Optics Strategist, shares his approach to brand communications methodology. He discusses how strategic outreach, visibility strategies, and engagement strategies can amplify presence while maintaining authenticity. Loren emphasizes the importance of harmonizing honor, humility, and authority in brand messaging. By focusing on expert positioning and personal branding, he explains how amplifying authentic experts can lead to stronger connections and clearer communication. Authenticity strategies are key to creating a mission statement...2020-11-1130 min
Wait What Really OK with Loren WeismanStrategic patience and pressure when preparing a launchIn this episode of the Wait What Really OK podcast, Brand Communications and Optics Strategist Loren Weisman delves into the critical balance of strategic patience and pressure when preparing a launch. This episode provides actionable insights to help you navigate the complexities of launching a product, service, or business. Loren emphasizes the importance of understanding your unique context, avoiding one-size-fits-all advice, and building a foundation rooted in authenticity and authority.Loren discusses how patience plays a pivotal role in aligning your timing, team, and tactics for maximum impact. He highlights the dangers of rushing into a launch without...2020-11-0123 min
Wait What Really OK with Loren WeismanTransparency and accountability in air conditioning repair?Transparency and accountability in air conditioning repair? Is the topic and touch point for s8. E3. n125. of the Wait What Really OK Messaging and Optics podcast.From air conditioning repair to any other kind of repair service, often times the communication is off for both the provider and the customer. With a mutual awareness of the others perception, comes a faster resolve and better transparency. In accountability for both sides in the initial conversation, better expectations can be set. On the other side, to not jump to immediate conclusions, and asking for the...2020-10-2527 min
Wait What Really OK with Loren WeismanDo not vote if you do not want to vote. Voting is a right.Voting is a right, not an obligation. In this episode of Wait What Really OK, Loren Weisman explores the messaging surrounding voting and the societal pressures often tied to it. This discussion challenges the conventional narrative around voting campaigns. Loren emphasizes the importance of informed participation over guilt-driven action, offering insights that resonate with those seeking authenticity and transparency in communication strategies.From dissecting the toxicity of voting campaigns to advocating for respectful dialogue and informed choices, Loren dives deep into the intersection of rights and responsibilities. This episode shares takeaways for professionals who value strategic rigor...2020-10-1515 min
Wait What Really OK with Loren WeismanMary Poppins Messaging and Practically Perfect PerceptionsThe episode “Mary Poppins Messaging and Practically Perfect Perceptions” from the Wait What Really OK Podcast with Loren Weisman digs into the art of authentic communication and strategic messaging. This podcast is tailored for creators, coaches, consultants, strategists, small businesses, and startups looking to refine their brand messaging to connect more effectively with their audience. Loren explores the challenges of achieving "perfect" messaging, emphasizing that authenticity and consistency are more valuable than chasing universal appeal. Through actionable insights, he highlights how understanding audience perception can bridge the gap between intention and reception.In this episode, Loren underscores the...2020-10-1123 min
Wait What Really OK with Loren WeismanAuthentic messaging introductions and impression perceptionsIn this episode of Wait What Really OK, Brand Communications and Optics Strategist Loren Weisman dives deep into the art of authentic messaging and its impact on introductions and perception. Geared toward creators, coaches, strategists, consultants, small businesses, startups, and professionals, this discussion unpacks how genuine communication can elevate your authority while fostering meaningful connections. By focusing on transparency and strategic trajectory, Loren shares actionable insights to help professionals stand out in networking environments where authenticity is often undervalued.Listeners can gain valuable takeaways from Loren's observations of networking practices, shedding light on common pitfalls like relying...2020-10-0429 min
Wait What Really OK with Loren WeismanPodcast guest soliciting and podcast host booking tacticsThis episode of Wait What Really OK, Brand Communications and Optics Podcast explores practical strategies for podcast guest soliciting and host booking. Hosted by Loren Weisman, a brand communications and optics strategist, the discussion focuses on amplifying authentic experts, building trusted authority, and improving audience engagement.Whether you're a podcast host or guest, these insights can help you amplify your presence and enhance your brand visibility. With over one million podcasts and millions of episodes available, the competition for attention is intense. Many hosts struggle to find guests that align with their niche communication goals. Similarly, gue...2020-09-2429 min
Wait What Really OK with Loren WeismanCoaching with accountability and finding honorable coachesThe coaching industry has seen explosive growth in recent years, but not all coaches bring the expertise or accountability needed to truly and authentically guide clients. In this episode of Wait What Really OK, Loren Weisman jumps into some of the critical issues surrounding coaching with accountability and how to identify honorable coaches. From the pitfalls of the greed style marketing driven coaches to the ethical standards that should define the profession, this discussion offers some actionable insights for strategists, consultants, small businesses, startups, and professionals looking to elevate their coaching relationships while considering how many others use shady tactics...2020-09-2221 min
Wait What Really OK with Loren WeismanMorning show messaging, performance and delivery at Fox 35Some considerations and a perspective on the tone, tempo, temperature and transitions in the performance as well as the delivery of the information you want to get across. The same words can be said by different people and create different results. Wait What Really OK S7.E7.#120 spotlights the morning show messaging, performance and delivery at Fox 35. While they are a news team, in some ways, they are more of a messaging team. And in their performance and delivery of the news, many could learn a great deal from them as an example. This...2020-09-1721 min
Wait What Really OK with Loren WeismanMessaging before marketing to create a sound foundation.In this episode of the Wait What Really OK podcast, Loren Weisman dives into the critical concept of messaging before marketing and why it’s essential for creators, coaches, strategists, consultants, small businesses, startups, and professionals. Loren explains how establishing a clear and consistent messaging foundation can significantly enhance the effectiveness of your marketing efforts. By focusing on authenticity and alignment, this episode uncovers actionable steps to ensure your messaging can resonate with your audience and supports long-term brand stability.The discussion addresses common pitfalls businesses face when their marketing strategies outpace their messaging. Loren emphasizes the importance of...2020-09-1026 min
Wait What Really OK with Loren WeismanReviewing authentically over demanding them for popularity.Authenticity matters more than ever in today’s crowded digital landscape of fakes, frauds and fools. In this episode of Wait What Really OK, Loren Weisman goes into the critical difference between reviewing authentically and chasing popularity. Creators, coaches, strategists, consultants, small businesses, and startups can learn why pushing for reviews prematurely can damage trust and credibility. Instead, Loren emphasizes the importance of honest feedback that builds authority and fosters long term relationships. Whether you're a professional striving to enhance your brand or a business aiming to connect deeply with your audience, this episode offers actionable insights to elevate your ap...2020-09-0625 min
Wait What Really OK with Loren WeismanBrand Communications Strategist Loren Weisman on success booksBrand Communication Strategist Loren Weisman explores success books in this episode of Loren Weisman's Wait What Really OK Podcast.He examines common pitfalls entrepreneurs and small business owners encounter when relying on popular success literature.Weisman highlights contradictions, oversaturation, and unethical practices in the success book industry.Listeners can learn how to identify authentic authors and credible advice among countless self-help publications.Practical guidance is provided for startups, faith-based businesses, marketing professionals, and e-commerce entrepreneurs to vet success resources effectively.Weisman emphasizes transparency and authoritative intelligence in brand communication for musicians...2020-08-3123 min
StreamYard ConnectBrand Messaging with Drummer Loren Weisman (Ep39)StreamYard Connect Ep39StreamYard Connect with Ross Brand featuring Brand Messaging Strategist & former session drummer Loren Weisman. Join us LIVE every WED at 2pm ET.▶️ HOST YOUR SHOW with STREAMYARD: https://LivestreamUniverse.com/StreamYard.▶️ SUBSCRIBE to CHANNEL: https://YouTube.com/StreamYardWe kick off our second year of #StreamYardConnect with Ross Brand featuring former professional drummer, author and brand messaging strategist Loren Weisman sharing stories from his days in the music industry and discussing his approach to building your brand on an authentic foundation that will result in long-term connection and conversi...2020-08-271h 08
Ross Brand AudioStreamYard Connect: Brand Messaging with Drummer Loren WeismanStreamYard Connect Ep39StreamYard Connect with Ross Brand featuring Brand Messaging Strategist & former session drummer Loren Weisman. Join us LIVE every WED at 2pm ET.▶️ HOST YOUR SHOW with STREAMYARD: https://LivestreamUniverse.com/StreamYard.▶️ SUBSCRIBE to CHANNEL: https://YouTube.com/StreamYardWe kick off our second year of #StreamYardConnect with Ross Brand featuring former professional drummer, author and brand messaging strategist Loren Weisman sharing stories from his days in the music industry and discussing his approach to building your brand on an authentic foundation that will result in long-term connection and conversi...2020-08-261h 08
Wait What Really OK with Loren WeismanValidation and vetting validity for those you want to hire.Validation and Vetting Validity for Those You Want to Hire dives into the critical process of assessing potential hires for small businesses, startups, and entrepreneurs. In this episode, Loren Weisman shares actionable strategies to validate credentials, vet expertise, and ensure alignment with your brand's goals. Whether you're hiring employees, contractors, or collaborators, this episode provides insights to help you make informed decisions that strengthen your team and business foundation.Discover how to avoid common hiring pitfalls, evaluate authenticity, and build trust with those you bring on board. Perfect for entrepreneurs, small business owners, marketing professionals, educators...2020-08-0420 min
Wait What Really OK with Loren WeismanMusic Business ghost drumming. Being a ghost in the machine.In this episode of the Wait What Really OK podcast, Brand Communications and Optics Strategist Loren Weisman dives into the concept of "ghost drumming" and its parallels to brand messaging strategies. Drawing from his experiences as a session musician, Loren unpacks the hidden yet essential roles ghost drummers have played in the music industry, offering insights into how their behind-the-scenes contributions mirror the foundational work required for effective branding. Loren shares personal anecdotes about his time as a ghost drummer, revealing key lessons about humility, discretion, and authenticity. These experiences provide a unique perspective on how businesses can b...2020-06-2623 min
Wait What Really OK with Loren WeismanThe numbers mindset that might be hurting your podcastThe numbers mindset that might be hurting your podcast is the title ofWait What Really OK Podcast Episode 101 hosted by Brand Messaging Strategist Loren Weisman.Are you focusing on numbers that only help the ego and end up hurting your authority and your show?The perception and this view that numbers are the answer is showing it self to hurt the authentic numbers dramatically with true audience engagement these days. This focus that has been fed from the marketing gurus and ad hype types is starting to annoy those fans that want to engage...2020-04-0323 min
Wait What Really OK with Loren WeismanQuarantine brand messaging updates and concepts to considerQuarantine brand messaging updates and concepts to consider is the title ofWait What Really OK Podcast Episode 100 hosted by Brand Messaging Strategist Loren Weisman.With the time you have on your hands at home, could it be time to handle some of the messaging and optics issues that may need addressing?In this quarantine and time of many being told or forced to stay home, it does open up opportunities to dial in to issues and fix things that have been brushed off or put aside. The idea of quarantine brand messaging and updates...2020-03-3129 min
Wait What Really OK with Loren WeismanCognitive bias marketing harms your business and messageCognitive bias marketing harms your business and message is the title ofWait What Really OK Podcast Episode 99 hosted by Brand Messaging Strategist Loren Weisman. Wait What Really OK is A Methodical, Comical and Informational Podcast covering authentic messaging and optics approaches and strategies for the businesses of today.All too often online we are told exactly what we need and why we need it, yet in many cases, we are left with out the facts to know if it is true or if it is true any longer. They hype and a mix of...2020-03-2228 min
Wait What Really OK with Loren WeismanJim Morey and his Infused Intelligence AllianceJim Morey and his infused intelligence alliance is the title of Wait What Really OK Podcast Episode 98 hosted by Brand Messaging Strategist Loren Weisman. Wait What Really OK is A Methodical, Comical and Informational Podcast covering authentic messaging and optics approaches and strategies for the businesses of today. Jim Morey brings a strategic, honorable and authentic voice to the world of CBD. Taking the love he has for CBD and THC, then mixing it with the meticulous research, the vetting, due diligence and careful review, the delivery of his information is sound, true to heart and factual. 2020-02-2424 min
Wait What Really OK with Loren WeismanCannabis business protection through branding and complianceCannabis business protection through branding and compliance is the title of Wait What Really OK Podcast Episode 97 hosted by Brand Messaging Strategist and branding speaker Loren Weisman.By securing the brand, business, messaging, finances and operations while helping each venture stay up to date on all federal, state and county regulations, the reduction of risk drops and the increase in profit grows exponentially. Safely estimated to be a 22 billion dollar industry by 2022, the correct brand discovery, development, compliance and organization... now, will allow for a venture to drive, thrive and survive in a marketplace has many supporters...2019-03-2532 min
Wait What Really OK with Loren WeismanCertified business coaches and Alex Cora of the Red SoxCertified business coaches and Alex Cora of the Red Sox. Wait What Really OK Podcast Episode 96 hosted by Brand Messaging Strategist, branding speaker and Red Sox fan, Loren Weisman. This is not just about baseball in this episode, but more of a lead in about how so many seem in shock and awe of the rookie coach who helped to get his team to win 108 games in the regular season and then lead them to win the world series. While it was Alex Cora’s first year as the manager and coach, his experience, his kn...2018-10-2917 min
Wait What Really OK with Loren WeismanA view of wealth with Wealth Strategist and Advisor Judy Hulsey.A view of wealth with Wealth Strategist and Advisor Judy Hulsey. Wait What Really OK Podcast Episode 94 hosted by Brand Messaging Strategist and branding speaker talks about wealth management for today and not just retirement with Judy Hulsey.I talk with Judy Hulsey about her book coming out next year called a view of wealth. Undoing oversaturated assumptions and placing them with personalized journies of success. She covers the four key elements of her book and best practices with wealth management which include: Discovering and Uncovering Revealing and RevelationOrganizing and Architecture ...2018-07-2322 min
Wait What Really OK with Loren WeismanHow do you trade cryptocurrency hype for blockchain education?How do you trade cryptocurrency hype for block chain education?
Wait What Really OK Podcast Episode 92 hosted by Brand Messaging Strategist and branding Speaker Loren Weisman talks about Blocking out the lies and learning the facts about blockchain. So much of what is shared on cryptocurrency tends to be half truths, hyped up facts and all out assumptions. Instead of looking at the latest insulting meme about how you didn’t get into buying or trading coins sooner, why not focus on the education, the possibilities and the options of the blockchain. Blockchain goes worlds deeper...2018-05-2821 min
Wait What Really OK with Loren WeismanLead generation methods that end up generating negative results.Lead generation methods that end up generating negative resultsWait What Really OK Podcast Episode 90 hosted by Branding Strategist and Brand speaker Loren Weisman talks about the lead generation methods that are full of hype, hoopla and hustle that tend to result in little to no conversion whatsoever. There are way too many motivational coaches that claim they can lead you to the best sales, marketing and education when it comes down to their lead generation methods. The only problem is their how to sell methods are that they might not apply to you and in...2018-04-0925 min
Wait What Really OK with Loren WeismanWho is Ford Taylor and what is Transformational Leadership or TL?Who is Ford Taylor and what is Transformational Leadership or TL?Wait What Really OK Podcast Episode 87 hosted by Brand Messaging Strategist and Branding Speaker Loren Weisman talks with Ford Taylor, the founder of Transformational Leadership. In this interview with Ford Taylor, I talk about his past, his present and his approach to leadership and how he stands out from the array of other leadership trainings and programs that focus more on motivation over the implementation and practical tools to apply.Ford is known as a man who can solve complex business issues, with straightforward...2018-03-0525 min
Wait What Really OK with Loren WeismanHow will blockchain change the world? The borderless payment system.How will blockchain change the world? The borderless payment system.Wait What Really OK Podcast Episode 86 hosted by Brand Messaging Strategist and Branding Speaker Loren Weisman opens a confusing jar filled with words like blockchain, crypto-currency and digital currency with Doug Fish. Doug Fish is the Owner and Educator of Fish Stewarding Group. His down to earth, easy to understand definitions and views on digital currency are worth a listen and a review. With many in the digital currency game that push, pressure and even insult if you are not buying, Fish takes an approach of...2018-02-2621 min
Wait What Really OK with Loren WeismanPodcast Solicitation Etiquette tips for both hosts and guests.Podcast Solicitation Etiquette tips for both hosts and guests.Wait What Really OK Podcast Episode 85 hosted by Brand Messaging Strategist and Branding Speaker Loren Weisman goes into the good and bad of solicitation and requests when it comes down to being a guest or pitching a podcast to find guests. In a day where there are so many podcasts and shows out there with so many advertising for guests or guests trying to get on shows, the over saturation has become a bit much and the message gets lost. In this episode, Loren digs...2018-02-1924 min
Wait What Really OK with Loren WeismanCustom Outdoor Living Creations from the Springhetti Group.Custom Outdoor Living Creations from the Springhetti GroupWait What Really OK Podcast Episode 84 hosted by Brand messaging strategist and branding speaker Loren Weisman talks with Dan Springhetti of the Springhetti Group about the backyard sanctuaries he builds for families in Wisconsin and Florida. The Springhetti Group delivers custom outdoor living creations by designing and creating personalized backyard sanctuaries for your home, your life and your story. By first learning about you, your needs, and your story, the entire project and process results in a personalized and individualized backyard for every client. The Springhetti Group views...2018-02-1232 min
The MECE Muse Unplugged Podcast - Empowering Go-Getters on Their Journey to GreatnessStaying Away from the Consulting Hype with Loren Weisman
As you slowly build up and you share what you know with an authenticity, you will be able to grow your experience and authority and your online reputation so much better than going out there and hyping with the thousands of others that should not have anything in consulting at all.
AMA (Ask Me Anything) interview with Loren Weisman, a musician turned accidental business consultant. Loren is a brand precision marketing strategist, speaker, author and host of Wait What Really OK” is A Methodical, Comical & Informational Podcast.
In today’s interview, Loren shares his career journe...2018-02-0223 min
Wait What Really OK with Loren WeismanThis book is not a best seller and it does not want to be one.This book is not a best seller and it does not want to be one.Wait What Really OK Podcast Episode 83 hosted by Brand Messaging Strategist and Branding Speaker Loren Weisman talks about his new book titled this book is not a best seller and it does not want to be one. For my latest book I wanted to dig into the ideas around good and bad branding as well as the hype that has drawn more honorable people to use immoral style promotion that does not help them, their brand or their message. ...2018-01-2226 min
Wait What Really OK with Loren WeismanHow do you brand a magazine to work both online and in print?How do you brand a magazine to work both online and in print?Wait What Really OK Podcast Episode 82 hosted by Brand messaging strategist and branding speaker Loren Weisman shares his views on print media and how to maintain momentum and profit with online and physical applications of a magazine. The biggest mistake that is made in print media today is the sharing of media everywhere at the same time. But it is key and crucial to not copy all media. If it is all available online, then why should anyone buy the print and at...2018-01-1520 min
Wait What Really OK with Loren WeismanKeeping track of content. Recycling and reusing for results.Keeping track of content. Recycling and reusing for results.Wait What Really OK Podcast Episode 81 hosted by Brand Messaging Strategist and branding speaker Loren Weisman discusses the concepts of tracing and indexing your content for the present and the future. Creating and posting content to align with your brand as it compounds your message is great, but when you are tracking and indexing your content, you can stay on top of the trends and hot spots to be able to repurpose, recycle and reuse content easily and more efficiently. Do you remember what you...2018-01-0820 min
Wait What Really OK with Loren WeismanWait What Really OK Podcast 80th Episode and Podcast Content Audit.Wait What Really OK Podcast 80th Episode and Podcast Content Audit.Wait What Really OK Podcast Episode 80 hosted by Brand Messaging Strategist and branding speaker Loren Weisman talks about the podcast hitting 80 episodes with 400 pieces of content and all the bits and pieces that have made it into what it is. A screenshot of sorts of The Wait What Really OK Podcast that includes the podcast itself as well as the photo, video, link and blog supplements. After 80 episodes and a collective 400 pieces of content, Loren digs into the structure underneath the hood as well as the...2017-12-1831 min
Wait What Really OK with Loren WeismanCanva makes branding easier for your online content and posts.Canva makes branding easier for your online content and posts. Wait What Really OK Podcast Episode 79 hosted by Brand Messaging Strategist and branding speaker Loren Weisman talks Canva and his design story that has applied to his brand. Canva is drummer friendly. Not trying to knock drummers, and I was one. This free website tool that also has a paid and upgraded service allows any business in any arena to create a better appearance with graphics, content and a lot more. From Instagram posts to video headers, from social media avatars to social media heads and...2017-12-1128 min
Wait What Really OK with Loren WeismanHow do you create a brand foundation? Knowem.com is an early step.How do you create a brand foundation? Knowem.com is an early step.Wait What Really OK Podcast Episode 78 hosted by Brand Messaging Strategist and branding Speaker Loren Weisman discusses the early stages of creating a brand as well as what to do and what to avoid in the beginning. In the initial stages of branding a person, product, service or company, it can be an overwhelming and intimidating process. What ends up making it take more time and cost more money is when that process is not set in place with the right foundation. ...2017-12-0427 min
Wait What Really OK with Loren WeismanHow do you promote spirituality with honorable engagement?How do you promote spirituality with honorable engagement? Wait What Really OK Podcast Episode 77 hosted by Brand Messaging Strategist and Branding Speaker Loren Weisman discusses the idea of branding with honor and engagement for churches, synagogues and other religions. From fighting an array of negative connotations to pushing people in ways they don’t need to be pushed, promoting connection, attendance and opportunities in religion has to come from a more inviting place. Redundant invitations with excessive pressure and adding guilt in to the mix is not the way to go. By bringing in humility, humor, in...2017-11-2720 min
Wait What Really OK with Loren WeismanWhere is your donation going and how much is going to charity?Where is your donation going and how much is going to charity? Wait What Really OK Podcast Episode 76 hosted by Brand Messaging Strategist and Branding Speaker Loren Weisman talks about the holidays, the giving spirit and the realities of many charities, charitable events and the breakdown of how much of your dollar is actually going where you think it is. Digging in to the question and the often unfortunate answers addressing charities and those charity events that seem to show up even more often during the holiday times. Where is your donation going and...2017-11-2016 min
Wait What Really OK with Loren WeismanHow do you brand your bar or restaurant everyday cost effectively?How do you brand your bar or restaurant everyday cost effectively? Wait What Really OK Podcast Episode 75 hosted by Brand Messaging Strategist and branding speaker Loren Weisman talks about how bars and restaurants can brand, market and promote that much more cost effectively and efficiently every single day. Too many self proclaimed marketing gurus and experts are out there telling restaurants and bars that they have to spend a small fortune to correctly market and promote, yet they don’t include the information about how internal branding, marketing and advertising can not only take place, but be...2017-11-1327 min
Wait What Really OK with Loren WeismanHow do you navigate the music industry when you are going blind?How do you navigate the music industry when you are going blind? Wait What Really OK Podcast Episode 74 hosted by Brand Messaging Strategist and Branding Speaker Loren Weisman talks with Derrick Boudwin about his music, his eyes and his thoughts on going blind. Yes, not a play on words, the guy is going blind. How do you navigate the music industry, a family, a speaking career and for that matter, the world as you are going blind? Derrick Boudwin shares his thoughts and answers in the middle of an experience that is still unfolding every day. ...2017-11-0630 min
Wait What Really OK with Loren WeismanTime management for your branding and marketing to do listsTime management for your branding and marketing to-do lists. Wait What Really OK Podcast Episode 73 hosted by Brand Messaging Strategist and Branding Speaker Loren Weisman talks organization and making little amounts of time for the big projects over time. Between the mixture of those that make out that working a certain number of hours means they are being effective to those that feel they need hours straight to work on a project instead of working on it in small segments and bits of time, time management for your branding and even your sanity can be a challenge. 2017-10-3023 min
Wait What Really OK with Loren WeismanWhy failure is an option and why are we so afraid of failure?Why failure is an option and why are we so afraid of failure? Wait What Really OK Podcast Episode 72 hosted by Brand Messaging Strategist and Branding Speaker Loren Weisman digs in to the taboo of failure and the positive aspects of it. In this day of nothing but positives and this idea that failure is not an option, in many ways that makes no sense. We are overloaded with motivation that delivers no information. Failure is only seen as a negative that we can’t accept. But what about the failures where one learns exactly what went wrong an...2017-10-2322 min
Wait What Really OK with Loren WeismanWhy would you hire a branding strategist to help you with a book?Why would you hire a branding strategist to help you with a book? Wait What Really OK Podcast Episode 71 hosted by Brand Messaging Strategist and Branding Speaker Loren Weisman, discusses the extra piece to bring to the creation of your book while you are writing it. In the writing phase of books, all too often the idea is to just get it published and once it is read, the sales will magically appear. The other misconceptions and assumptions come in to play when authors think about branding at the end of the book and marketing the book once...2017-10-1622 min
Wait What Really OK with Loren WeismanWhat is Brand Strategy Discovery? A core element that many miss.What is Brand Strategy Discovery? A core element that many miss. Wait What Really OK Podcast Episode 70 hosted by Brand Messaging Strategist and Branding Speaker Loren Weisman, goes in on the idea of the discovery phase of branding. Are you looking into the comparisons and those that run close to your brand and your concepts when you are creating your brand? Take the time to do the discovery as you create the blueprint for your brand. Look at what others are doing and how you can differentiate yourself while still applying your voice, your style and your image...2017-10-0916 min
Wait What Really OK with Loren WeismanDoes your online content need room service and housekeeping?Does your online content need room service and housekeeping? Wait What Really OK Podcast Episode 69 hosted by Brand Messaging Strategist and Branding Speaker Loren Weisman, talks about items you might want to update, delete and fix online. Does your online content need room service and housekeeping? Or maybe just a clean up, an update or a freshening up? As we all get better with posts and better with our content and information that we share but we often neglect the content, posts, audios, pictures and other items already up. Taking the time to look up and...2017-10-0221 min
Wait What Really OK with Loren WeismanWhat is the worst podcast ever? Well, this is my worst episode ever.What is the worst podcast ever? Well, this is my worst episode ever. Wait What Really OK Podcast Episode 68 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman delivers a gabbing dumpster fire of an episode. On little sleep and making little sense, Loren talks about how not all content has to be perfect and how well branded content, even if it is not the best, can still help to promote better content you have. It is not about perfect, and this episode is far from perfect, but it gets the point across about continuity...2017-09-2519 min
Wait What Really OK with Loren WeismanWhen should you ask for a sponsorship or endorsement deal?When should you ask for a sponsorship or endorsement deal? Wait What Really OK Podcast Episode 66 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman digs in to the misconceptions and misunderstandings surrounding sponsorships and endorsements. Too many people and businesses jump the gun when they go after sponsorship or endorsement deals? It comes off like a one way situation and selfish too. Look to situations where it is mutually beneficial and what you provide for them in exposure or marketing would benefit them a great deal. Otherwise, why should they support you, if you...2017-08-2119 min
Wait What Really OK with Loren WeismanWhen is the best time to buy a car? Overused marketing pitches.When is the best time to buy a car? Overused marketing pitches. Wait What Really OK Podcast Episode 64 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman talks about those sale and marketing tactics that are used over and over again. Have you ever experienced those ads that come on saying the best time to buy a car is now, only to hear the same basic advertisement a month later? This overused, overhyped and over done tactic is losing steam and annoying people more and more. This is one reason why avoiding this tactic and...2017-07-2424 min
Mr. Media Interviews by Bob Andelman644 Loren Weisman, music producer, author, "The Artist’s Guide to Success in The Music Business"Today's Guest: Loren Weisman, author, The Artist's Guide to Success in the Music Business: The 'Who, What, When, Where, Why & How of the Steps That Musicians & Bands Have to Take to Succeed in Music Mr. Media is recorded live before a studio audience of everyone from “American Idol” finalist Michael Lynche to rockers Johnny Zoom Cheerlead Squad and death metal pioneers Deicide… in the new new media capitol of the world… St. Petersburg, Florida! Order Loren Weisman's book, The Artist's Guide to Success in the Music Business, available from Amazon.com by clicking on the book cover above! Early in my career...2017-07-0223 min
Mr. Media Interviews by Bob AndelmanLoren Weisman, music producer, author, "The Artist’s Guide to Success in The Music Business"Early in my career, I was the pop music critic for, respectfully, the St. Petersburg Times and the Tampa Tribune. In that role, I had frequent contact with up-and-coming local bands that always believed in their heart of hearts that they would be The Next Big Thing. A few of them, such as Savatage, the Johnny G. Lyon Band, The Headlights and the Bobby Friss Band even achieved a modicum of commercial and regional success. LOREN WEISMAN AUDIO EXCERPT: "Prince allowed all of his contracts to expire and created his own digital kingdom." But the thing that drove me crazy a...2017-07-0223 min
Wait What Really OK with Loren WeismanBecoming a more effective speaker with authenticity and authority.Becoming a more effective speaker with authenticity and authority. Wait What Really OK Podcast Episode 62 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman discusses a few simple tips and applications to apply to your speaking engagements. While there are many so-called speaking coaches and groups that help to make you a better speaker, many of them only help to create a contrived and templated style of public presentation. In this world of anyone can become a speaker, it misses out the authority and validity on what can be spoken on. The first step before...2017-06-2628 min
Wait What Really OK with Loren WeismanWhat does a brand strategist do to create media endurance?What does a brand strategist do to create media endurance?Wait What Really OK Podcast Episode 56 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman dials in to the ideas around creating a stronger media endurance for brands. A great deal of brands lift off or are launched before they are ready. And while those brands can get a boost upon launch, they tend to not go that high and quickly crash in to obscurity. In building the brand, going deeper in to the product or the person, their past, their influences, comparisons...2017-06-0525 min
Wait What Really OK with Loren WeismanWhat is the difference between intention and perception online?What is the difference between intention and perception online? Wait What Really OK Podcast Episode 59 hosted by Brand Messaging Strategist and Counselor, Loren Weisman discusses the yin and yang of intention and perception. While some have all the best intentions, the perception surrounding the delivery and presentation can come off completely different than intended. When you think about what you are saying and how it could be misread and misinterpreted, you can align your message to reach the most people the way you want. This isn’t about making your message perfect fo...2017-05-2923 min
Wait What Really OK with Loren WeismanPracticing the concepts you preach allows for better trust & proof.Practicing the concepts you preach allows for better trust and proof. Wait What Really OK Podcast Episode 58 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman digs into the concepts around practicing what you preach by practicing the concepts you preach. All too often people explain what they can do for you; they have not been able to do it for themselves. When it comes to branding, marketing, promoting and other areas of strategy and development, many will give the most shining examples that don’t consist of the full truth. If someone ha...2017-05-1521 min
Wait What Really OK with Loren WeismanWhy should I stop saying certain words when it comes to sales?Why should I stop saying certain words when it comes to sales?Wait What Really OK Podcast Episode 57 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman has words with words that we should all be removing from our sales and pitches both verbally as well as in written materials. These should also be removed from our social media posts and especially the headlines. We are in a war of words with so many overused and fluff words that have become so commonplace and oversaturated. By putting bin that extra effort to remove the words...2017-05-0819 min
Wait What Really OK with Loren WeismanI am sorry things suck. But suck it up. Personal problem postingI am sorry things suck. But suck it up. Personal problem posting.Wait What Really OK Podcast Episode 56 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman talks about those that talk too much about personal problems online. While sharing certain problems can be one thing, there are so many that are sharing way too many issues and hurting their online foot print. Not to mention, it just comes off like that Alexander and the horrible, terrible, very bad day… everyday!Finding a happy medium between sharing a few thoughts, rants or issues and just ma...2017-04-2427 min
Wait What Really OK with Loren WeismanMotivation without information? Inspiration without an action plan?Motivation without information? Inspiration without an action plan?Wait What Really OK Podcast Episode 53 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman revisits the life coach problem and the problem that so many life coaches are causing those that buy in to their pitches. Its the new magic elixir and yet as old as the earliest self help books, these life coach, business coach types that have all the answers to business, while never having been successful in business themselves. There are a select few that motivate as they inform and inspire...2017-03-2027 min
Wait What Really OK with Loren WeismanWhen should I join a business networking group? Networking tips.When should I join a business networking group? Networking tips. EP52.Wait What Really OK Podcast Episode 52 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman digs in to joining business networking groups as well as a few observations, ideas and issues that can help over the long term. After joining a few business networking groups, I have noticed a few themes and approaches that can work well and a few others that are poisonous to any success. From how you pitch to how you connect, those details as well as the delivery can make...2017-03-1333 min
Wait What Really OK with Loren WeismanHow is the million dollar mindset bad? What are you looking at?How is the million dollar mindset bad? What are you looking at? Wait What Really OK Podcast Episode 51 hosted by Brand Messaging Strategist and branding speaker, Loren Weisman asks why some admires certain millionaires and is it for the right reason and the right inspiration.Some just seem to think that some one that is a millionaire is somehow magical and that is the goal. But when you look deeper, is the mindset of how that person made their money or received their money really how you want to operate?Are you in the...2017-02-2725 min
Wait What Really OK with Loren WeismanThe once I get in front of someone scenario and generating a real leadThe once I get in front of someone scenario and generating a real lead. Wait What Really OK Podcast Episode 50 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman discusses the once I get in front of someone scenario and generating a real lead with people today. This episode discusses the preliminary pieces from videos to audio pitches and explanations that can be helpful for your pitch or connecting with those you haven’t met yet. So many are focused on the idea of needing to be in front of some one, while preparing the ma...2017-02-2029 min
Wait What Really OK with Loren WeismanWhy do we use words like love when we don’t mean them?Why do we use words like love when we don’t mean them? Wait What Really OK Podcast Episode 49 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman asks, Why do we use words like love when we don’t mean them? What does love mean to you and in the overused usage of it, doesn’t that make it a little less? In a day over oversaturated words and the loss of impact in the meaning, its key to look at what we say in our pitches, our marketing and our sales. Are we...2017-02-1328 min
Wait What Really OK with Loren WeismanHave you come to terms with your terms and conditions?Have you come to terms with your terms and conditions? WWROK Ep48Wait What Really OK Podcast Episode 48 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman asks, Have you come to terms with your terms and conditions? A major element that is overlooked all too often in website and even business sets ups are the details of the terms and conditions. It goes beyond that too. From the privacy policy to limitations of liability, intellectual property policies to delivers and returns, they are all crucial to have in place. Like insurance and...2017-02-0626 min
Wait What Really OK with Loren WeismanDo I really need to be an entrepreneur? Do I need my own business?Do I really need to be an entrepreneur? Do I need my own business? WWROK Ep46Wait What Really OK Podcast Episode 46 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman asks a simple question. Do I really need to be an entrepreneur?In a day where it seems if you are not trying to be the biggest and best thing ever, then you are nothing. And this is flat out sad. Way too many people are making up hype they can’t back up to claim they are doing things they ha...2017-01-2327 min
Wait What Really OK with Loren WeismanWhy is real estate marketing not working for so many on social media?Why is real estate marketing not working for so many on social media? WWROK Ep45Wait What Really OK Podcast Episode 45 hosted by Brand Messaging Strategist and branding speaker, Loren Weisman talks with Jillian Von Ohlen about the problems with conversions when it comes to real estate marketing online and on social media. In this episode, we discuss common issues as well as present strategies and approaches that can be used to stand out and compound for conversions instead of push people away.More about Jillian Von Ohlen, The Von Ohlen Team Real Estate...2017-01-1633 min
Wait What Really OK with Loren WeismanHow does The Last Ring Home relate to many baby boomer stories?How does The Last Ring Home relate to many baby boomer stories? WWROK Ep44Wait What Really OK Podcast Episode 44 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman talks with Minter Dial about his book and documentary film, The Last Ring. Beyond the book and the film, the message here is something many baby boomers can relate to or for that matter, almost anyone that has let things go but always wanted to find out more.More on The Last Ring Home: A POW’s Lasting Legacy of Courage, Love, and Honor in World Wa...2017-01-0929 min
Wait What Really OK with Loren WeismanHave we all become too sensitive and too damn politically correct?Have we all become too sensitive and too damn politically correct? WWROK Ep43Wait What Really OK Podcast Episode 43 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman talks with Dominic DiGiorgio about how easily offended everyone has become these days and how it is hurting more than helping. And to be clear, it is not about not being respectful… We are talking about how it is impossible not to offend someone these days. Dominic DiGiorgio AKA “Dom The Coffee Guy” and Loren Weisman dig in to this over sensitive world of PC. There is a fine...2017-01-0231 min
Wait What Really OK with Loren WeismanWho can people compare you to? Relatable branding for your marketingWho can people compare you to? Relatable branding for your marketing. WWROK Ep42Wait What Really OK Podcast Episode 42 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman discusses the concept of relatable branding and how it can supplement your marketing by making better initial and vicarious connections. It might almost sound like a joke but who can you be compared to both inside and outside of your business? Think about a wider approach to connect people to what you do, who you are as well as what and who they remind you of. 2016-12-2629 min
Wait What Really OK with Loren WeismanWhy I am scared of most life coaches and why you should be too.Why I am scared of most life coaches and why you should be too. WWROK Ep41Wait What Really OK Podcast Episode 41 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman discusses the concept of the life coaching methods that are far from helpful and don’t deliver the results or the conversions in the long term. Digging a little deeper in to the concept of life coaching and how the bigger percentages of life coaches are hurting more than helping, we dig in to the questions, the answers, the results and the issues that sh...2016-12-1932 min
Wait What Really OK with Loren WeismanHow many people see my posts? The reality of visibility online.How many people see my posts? The reality of visibility online. WWROK Ep38Wait What Really OK Podcast Episode 38 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman, delivers an overview on your online and social media views. Thinking about the question itself and resetting your mind to creating the posts that the most people would want to engage with is a better place to start from. As you think more toward creating a plan around the content that you create to invite, communicate and connect with your three audiences, you build a better way...2016-11-2829 min
Wait What Really OK with Loren WeismanHow did the seo chicken cross the road to reach the conversion side?How did the SEO chicken cross the road to reach the conversion side? ep37Wait What Really OK Podcast Episode 37 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman features special guest, Jon Rognerud. This guy is one of the most sought-after SEO and Digital Marketing Expert out there. He has been creating and building online programs in B2B and B2C markets, from technology, software, financial services and real estate for over 15 years.On this episode we dig in to Search Engine Optimization, best practices, worst practices and simplifying concepts that...2016-11-1443 min
Wait What Really OK with Loren WeismanWhy should you listen to Ed Verner about music, business and life?Why should you listen to Ed Verner about music, business and life? ep36Wait What Really OK Podcast Episode 36 hosted by Brand Messaging Strategist and Branding Speaker Loren Weisman features Ed Verner this week. In a world where people seem to be overnight instant experts that have all the answers and yet all of those answers tend to be the wrong, guys like Ed Verner stand out in a big way. While Ed is neither a life coach or consultant, his wide array of experiences, successes and failures have given his the knowledge that...2016-11-0743 min
Wait What Really OK with Loren WeismanWhat is the best fitness infomercial? Do we really need another one?What is the best fitness infomercial? Do we really need another one? Ep34Wait What Really OK Podcast Episode 34 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman, talks health, cardio, weightlifting and fitness with Elite Physiques Manager and Owner, Chris Gurny. 25 years in the health and sports industries spanning baseball to bodybuilding as well as anatomy and physiology to physical therapy and nutrition, has all culminated in to Chris Gurny’s personal training approach, bringing the widest array of the most effective health and wellness variables for each person and their personality. Ch...2016-10-2437 min
Wait What Really OK with Loren WeismanHow do you choose a mattress that will be the best for your needs?How do you choose a mattress that will be the best for your needs? Ep33Wait What Really OK Podcast Episode 33 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman, talks Purple, mattresses, sleep, marketing and branding with two of the marketing geniuses at Purple. Between an outstanding product that was developed and launched in the best way possible, mixed with outstanding marketing and creating a niche, this company did not take the “if we build it, they will come approach.”The Purple brand and message is as informative and educational as it is f...2016-10-1738 min
Wait What Really OK with Loren WeismanWhat is the worst episode ever of Wait What Really OK? This one!What is the worst episode ever of Wait What Really OK? This one! Ep32Wait What Really OK Podcast Episode 32 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman, delivers the worst episode ever.With a hurricane about to bear down and power loss coming, I moved out my interview with Dan from Purple and replaced it with a filler show for iHeartRadio to keep the continuity. While its far from my best episode and easily the worst, I still wanted to have something go up on Monday. What is the...2016-10-1022 min
Wait What Really OK with Loren WeismanHow brand precision marketing works for lawyers and legal groups.How brand precision marketing works for lawyers and legal groups. Ep29Wait What Really OK Podcast Episode 29 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman, shares a few pointers, tips and tools to apply a better approach for marketing when it comes to the legal beagles. Brand Precision Marketing works with Lawyers and Legal groups when the idea of telling people they can trust you is exchanged with an editorial calendar designed to share content, enhance the brand and compound the recognition and optimization. The information, recognition, and engagement in free tips...2016-09-1230 min
Wait What Really OK with Loren WeismanHow do you market a podcast? A digital endurance proof of concept.How do you market a podcast? A digital endurance proof of concept. Ep26Wait What Really OK Podcast Episode 26 hosted by brand messaging strategist and branding speaker, Loren Weisman, outlines the basic concepts around creating, marketing or rebranding a podcast to reach the widest audience possible. This episode covers and explains the ideas, methods and application of how I built my podcast and how it has reached the audience and the optimization over the 25 previous episodes. From taking a digital endurance approach with supplementing content that includes videos, blogs, links and images to focused...2016-08-2231 min
Wait What Really OK with Loren WeismanHow much time should I spend creating content for the best results?How much time should I spend creating content for the best results? Ep20Wait What Really Ok Podcast Episode 20 hosted by Brand Marketing Strategist and Branding Speaker, Loren Weisman, digs in to the questions around how much time and effort should be put in to creating content for the best results. From scheduling time in your content kitchen to not needing to make every meal of content a five start experience, the idea of long term, sustaining nourishment is much better than making an amazing meal once a week. Aligning templates, editorial calendars and...2016-07-1122 min
Wait What Really OK with Loren WeismanHow to call someone out online without getting yourself in trouble.How to call someone out online without getting yourself in trouble. EP5(sorry bout the bad sound today. A rough storm making things a touch icky audio wise!)Wait What Really Ok Podcast Episode 5, hosted by Brand Messaging Strategist and branding speaker, Loren Weisman, talks about the safest and best ways to report a business or person that has scammed you, done you wrong or has disappeared with out making an effort to compromise, resolve or take responsibility. While you may want to shout to the world how you were wronged, what went wrong...2016-03-2821 min
Wait What Really OK with Loren WeismanDo you believe the hype? Advertisements, Infomercials & Paid Spots.Do you believe the hype? Advertisements, Infomercials & Paid Spots. EP2Wait What Really Ok Podcast Episode 2, hosted by Brand Messaging Strategist and branding speaker Loren Weisman, explores some of the approaches of radio, television and online sponsoring and advertising of products, businesses, and people. Digging a little deeper and asking the question not only of do you believe the hype, but what reason do you actually have to buy in?************************************************Host Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a...2016-03-0717 min
Free Audiobook in Arts & Entertainment, Visual ArtsThe Artist's Guide to Success in the Music Business (2nd edition) by Loren Weisman | Free AudiobookListen to full audiobooks for free on :https://hotaudiobook.com/freeTitle: The Artist's Guide to Success in the Music Business (2nd edition)
Author: Loren Weisman
Narrator: Loren Weisman
Format: Unabridged
Length: 18 hrs and 16 mins
Language: English
Release date: 05-01-15
Publisher: Greenleaf Book Group
Genres: Arts & Entertainment, Music
Summary:
The Artist's Guide to Success in the Music Business, 2nd Edition is a detailed analysis of the subjects that all musicians should understand and apply to pursue successful and sustainable careers in music today. Full of practical advice, this music-industry audiobook provides comprehensive details on how to achieve self-empowerment and optimize...2015-05-016h 16
Free Audiobook in Arts & Entertainment, Visual ArtsThe Artist's Guide to Success in the Music Business (2nd edition): Chapter 10: Music Marketing and Promotions by Loren Weisman | Free AudiobookListen to full audiobooks for free on :https://hotaudiobook.com/freeTitle: The Artist's Guide to Success in the Music Business (2nd edition): Chapter 10: Music Marketing and Promotions
Author: Loren Weisman
Narrator: Loren Weisman
Format: Unabridged
Length: 3 hrs and 5 mins
Language: English
Release date: 04-02-15
Publisher: Greenleaf Book Group
Genres: Arts & Entertainment, Music
Summary:
Chapter 10 audio from The Artist's Guide to Success in the Music Business by Loren Weisman. Music Marketing and Promotions chapter of The Artist's Guide to Success in the Music Business, 2nd Edition.
Chapter 10 covers the fundamentals of marketing in today's music industry and the outlines for...2015-04-023h 05
Free Audiobook in Arts & Entertainment, Visual ArtsThe Artist's Guide to Success in the Music Business (2nd edition) by Loren Weisman | Free AudiobookListen to full audiobooks for free on :https://hotaudiobook.com/freeTitle: The Artist's Guide to Success in the Music Business (2nd edition)
Author: Loren Weisman
Narrator: Loren Weisman
Format: Unabridged
Length: 43 mins
Language: English
Release date: 10-27-14
Publisher: Greenleaf Book Group
Genres: Arts & Entertainment, Music
Summary:
The Artists Guide to Success in the Music Business, 2nd Edition, is a detailed analysis of the subjects that all musicians should understand and apply to pursue a successful and sustainable career in music today.
Full of practical advice, this music industry book provides comprehensive details on how to achieve self-empowerment and optimize...2014-10-2743 min