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Lori Vajda And Nola Boea

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Sticky Brand Lab PodcastSticky Brand Lab PodcastHow Your “Identity Capital” Can Advance Your Career, with Nikki Sherin (Greatest Hits Replay)Do I have what it takes to start a business? Where do I want to go professionally? How do I get there? These are questions most of us ask ourselves when it’s time for a career change. So how can you take the intangible assets you’ve acquired and map out a new career path? In this “greatest hits” replay, co-hosts Lori Vajda and Nola Boea get the answers from former chef Nikki Sherin, who used her Identity Capital to become an event marketer and marketing lead for one of the largest IT events in the world.T...2024-03-1236 minSticky Brand Lab PodcastSticky Brand Lab PodcastAttorney Tanya Bower Reveals What to Know Before Incorporating Your Side Business (Greatest Hits)-#167Do I need to incorporate my side business? Which type of incorporation, S Corp, C Corp, LLC, is the right choice for me and my business? What are the advantages and disadvantages of each? These are just a few of the many questions Lori Vajda and Nola Boea had for special guest and business attorney Tanya Bower, a director with law firm Tripp Scott. From protecting your assets to establishing credibility, there’s more to know about incorporating your small business than which corporation to choose.  Thanks for Listening!You can subscribe to Lor...2024-02-2834 minSticky Brand Lab PodcastSticky Brand Lab PodcastEmbracing the Mess. Our Podcast's Rebranding Journey has Begun! | Say Yes to the Mess (Replay) - #166Lori Vajda and Nola Boea discuss the concept of "Saying Yes to the Mess" and share their personal experiences with starting side businesses and embracing the challenges that come with it. They also talk about the importance of taking small steps, being okay with imperfections, and providing support for each other and their listeners. The conversation includes anecdotes, reflections, interviews, and even a guided meditation.But first, they explain what led them to consider rebranding the podcast. 00:00 Introduction: The Concept of 'Someday'00:28 The Reality of 'Someday' and Its Impact on Dreams02:04 Rethinking Our...2024-02-2136 minSticky Brand Lab PodcastSticky Brand Lab PodcastTurning Your App Idea into Reality: A Non-Tech Guide with Igor Belagorudsky of FastCTO | Greatest Hits Replay - 164While we've returned from a holiday pause, we're working behind the scenes to create a refreshed show, with new guests and exciting topics. In the meantime, enjoy one of our popular past episodes. Perhaps this is the year to take the plunge and create that app! You’re not a developer, but you have an innovative idea for a software or maybe a mobile app, now what? How can a non-techie turn a great idea into a viable product without blowing your budget? That’s exactly what Lori Vajda and Nola Boea wanted to know so they sat...2024-01-1628 minSticky Brand Lab PodcastSticky Brand Lab Podcast162: Can You Achieve A Fulfilling Business or Career Without Knowing Your Passion or Purpose?This episode of Sticky Brand Lab, may cause you to rethink the popular notion that a specific career passion or purpose is necessary for fulfillment and success. Discussing their experiences, co-hosts Lori Vajda and Nola Boea debate the belief that everyone must find a professional 'higher purpose' or a single career path. Listen in to learn how to think differently about your passion and purpose and how it relates to your business. You’ll get fresh insights on how to redefine success on your own terms, cultivate adaptability, and focus on activities that bring you happiness.Th...2023-11-2836 minSticky Brand Lab PodcastSticky Brand Lab Podcast159: The Struggle to Focus in the Age of DistractionWhat happens when our devices, originally meant to enhance our productivity, start chipping away at our ability to focus? Overwhelmed by a ceaseless flood of information, we find ourselves helplessly trailing from one bright, shiny prospect to another. In this week's episode, hosts Lori Vajda and Nola Boea explore this modern paradox in our new segment, Beyond the Cover: Books for Personal and Professional Growth. Our journey begins with Johann Hari's insightful book, "Stolen Focus", that peels back the layers of our growing struggle with concentration in this digital age.Thanks for listening! Let’s stay co...2023-11-0846 minSticky Brand Lab PodcastSticky Brand Lab PodcastBuild a Business That Supports Your Mom LifeWe (Lori Vajda and Nola Boea) were recently honored to be guests on the  Love Your Mom Life podcast. We had a great conversation with host Nikki Oden about how to build a business that supports your mom life. And today, we'd like to share that episode with you. Enjoy!2023-09-0548 minLove Your Mom LifeLove Your Mom Life138. How to Build a Business that Supports Your Mom Life with Lori Vajda and Nola BoeaGet your copy of Nikki's book today on Audible, Amazon, Barnes & Noble, and through Bookshop.Org, where every purchase supports your local bookstore.  Want a sneak peek of Nikki's book?  Download a FREE chapter!You are in for twice the fun in this episode! Sticky Brand Lab founders, Lori Vajda and Nola Boea, stop by to share their expertise on how to build a business that supports your mom life. Tune in to hear about their 5-part Strategic Life Action Plan (or as th...2023-08-1649 minSticky Brand Lab PodcastSticky Brand Lab Podcast143: The Archaic Concept of Retirement: How it Requires Us to Think Differently About the Second Half of LifeThe global pandemic brought remote work to our attention, and as a result, people are becoming less and less willing to adhere to the traditional career path or workday. Between the great resignation and the quiet quitting trend, more people are rethinking their jobs, careers, and entrepreneurship. We invite you to listen in as co-hosts Lori Vajda and Nola Boea share why more individuals are building their career portfolios by starting their own companies and turning their knowledge, experience, and interests into multiple streams of income. But that’s not all; many are choosing to create lifestyle bu...2023-07-1930 minSticky Brand Lab PodcastSticky Brand Lab Podcast139: Mindset-Reset: How To Prioritize Yourself and Stop Being A People Pleaser – 2023Whether it’s setting boundaries with clients, prioritizing your physical, emotional, and mental health needs, or just needing time alone, some people, especially women, find it challenging to say ‘no’ to others. One reason for this is the belief that practicing self-care is egocentric, selfish, and self-serving. We contend it is just the opposite. Come listen as co-hosts Lori Vajda and Nola Boea share why and how putting yourself first can shift everything in your life and give you more energy so you can assert your needs and desires with confidence - and there’s nothing selfish about th...2023-06-2222 minSticky Brand Lab PodcastSticky Brand Lab Podcast136 - 5 Best Practice Tips for Choosing A Business & Domain Name In 2023Are you looking to start your side business in 2023? If yes, this might just be the most important episode you’ll want to hear. Why? Because there are correct and incorrect ways to maximize a domain and business name. But it all starts with choosing a name.In this episode, co-hosts Lori Vajda and Nola Boea share three critical mistakes to avoid and five important best practice tips for choosing your business name and domain.Thanks for listening! Let’s stay connected!Subscribe to the podcast wherever you listen. That way, you’...2023-05-3135 minSticky Brand Lab PodcastSticky Brand Lab Podcast135-Innovation and Leadership: 5 Differences That Set Solopreneurs and Entrepreneurs Apart in BusinessCongratulations on your decision to start a business and become a founder. So will you be an entrepreneur or a solopreneur? Why is determining which type of small business owner you want to be so important? Because the choice you make can have a direct impact on your bottom line and future sales. If you haven’t thought about what type of “preneur” you want to be, you’ve come to the right place! In this episode, co-hosts Lori Vajda and Nola Boea share fiveimportant business distinctions between a solopreneur and an entrepreneur. Thanks f...2023-05-2424 minSticky Brand Lab PodcastSticky Brand Lab Podcast133: How to Promote Your Business Locally: 5 Tactics to Use in 2023Marketing your company locally isn't just a "nice-to-have," it's a "must have," especially if you want to increase your brand's stickiness with prospective customers!If you don’t have money to spare but do want some budget friendly ideas, well, you’ve come to the right place! In this episode, co-hosts Lori Vajda and Nola Boea share free and low-cost marketing tactics to help you raise brand awareness, drive website traffic, or make sales. Thanks for listening! Let’s stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That w...2023-05-1030 minSticky Brand Lab PodcastSticky Brand Lab Podcast127: Why Non-Linear Career Paths Are The Future with Podcast Host & Media Entrepreneur Carly ReillyAttitudes about work have changed over the last decade and even more significantly since the pandemic, making the non-linear career path, the best path. In this episode, co-hosts Lori Vajda and Nola Boea talk with the founder and CEO of Overpriced Media; Carly Reilly is the host of Overpriced JPEGs, a podcast and newsletter about NFTs and the metaverse. She shares her transition from hedge fund analyst to media entrepreneur, and how following a non-linear career track freed her to pursue her passions, interests and start her own company. Thanks for listening! Let’s st...2023-03-2927 minSticky Brand Lab PodcastSticky Brand Lab Podcast#121: Sara Baumann: Breaking The NFT Gender Gap With Entrepreneur Artist and Founder of Women & WeaponsWhen Sara Baumann, full-time occupational therapist, part-time side business artist, boldly responded to Gary Vaynerchuk’s Tweet asking about up and coming artists who hadn’t sold any NFT artwork yet, she had no idea he would be the first sale of her collection. Nor did she anticipate the sellout frenzy following Vaynerchuk’s purchases. In this episode, co-hosts Lori Vajda and Nola Boea talk with the NFT artist, entrepreneur and founder of the wildly successful Women and Weapons collections, Sara Baumann. Listen as Sara shares her journey from side business to full-time NFT and Web3 entrepreneur, the ch...2023-02-1439 minSticky Brand Lab PodcastSticky Brand Lab Podcast#119: 21+ Ideas for Starting a Passive Income Business in 2023We think starting a side business is a great way to achieve financial independence and an ideal opportunity to try your hand at entrepreneurship because you can do it while working your day job. But growing a profitable business in 2023 and beyond can take a lot of time and energy. If you’re ready to start a business but worry you may not have the bandwidth, we have a solution worth considering. In this episode, co-hosts Lori Vajda and Nola Boea cover the what, how, and why a passive income business model might just be the best wa...2023-01-3119 minSticky Brand Lab PodcastSticky Brand Lab Podcast#118: 7 Lessons Journalist Noa Gadot Learned From Interviewing Successful Women EntrepreneursHave you dreamed of being an entrepreneur but haven’t yet taken the leap? There's never been a better time for women to start their own business. Whether you simply want to work for yourself or you're driven to build the next big thing in tech, you'll find inspiration in this episode.In Part 2 of our interview, co-hosts Lori Vajda and Nola Boea talk with tech entrepreneur and CTech journalist Noa Gadot about what she’s learned from interviewing female founders. Listen as Noa talks about the lessons that successful women business owners have learned, the challenges they...2023-01-2318 minSticky Brand Lab PodcastSticky Brand Lab Podcast#117: How to Keep Your Stress Level in Check When Starting Your New Business!There are plenty of benefits to starting your own side business. And while the downsides may be few, one important challenge is learning how to manage the stress that comes with being your own boss.When we aren’t mentally, emotionally, and physically well, our businesses won’t be either. In addition to contributing to burnout, poor stress management and coping techniques can ultimately impede the growth and momentum of a company. In this episode, co-hosts Lori Vajda and Nola Boea are sharing their fifteen tips, techniques, and tools to help you reduce and manage stress so you...2023-01-1830 minSticky Brand Lab PodcastSticky Brand Lab Podcast#115: Looking Back. Looking Forward. The Power of Doing an Annual Business Review.Looking at things as they are, rather than as we would like them to be, enables us to set an intention and make sure that everything that is under our control is in line with that intention. With that goal in mind, co-hosts Lori Vajda and Nola Boea take a realistic look back at the challenges, opportunities, and triumphs that made the year, as well as some of the new directions and new ventures they have planned for the future. And while our experiences may be somewhat unique to us, we feel there are insights you can a...2022-12-2129 minSticky Brand Lab PodcastSticky Brand Lab Podcast#114: Entrepreneurship: How To Stand Out in the Expert EconomyYou’ve been in your career for a while, and if you’re like most professionals, you have a lot of real-world experience under your belt. So why not profit from your knowledge? In today’s “expert economy,” that’s exactly what aspiring entrepreneurs are doing. Most people have knowledge, wisdom, and lessons learned to impart that could be very beneficial to others. And in this episode, co-hosts Lori Vajda and Nola Boea are sharing their method to help you determine which of your insights and skills are marketable. Freelance providers as well as on-demand consulting services have given pe...2022-12-1316 minSticky Brand Lab PodcastSticky Brand Lab Podcast#112: How To Start & Grow A Side Business Based On Your Knowledge, Experience, And ExpertiseDo you dream about becoming an entrepreneur? You might be surprised to learn how quickly you can start a business based on the experience you already have. And it is all because the knowledge that took you years to acquire will shorten the learning curve for customers. In this short episode, co-hosts Lori Vajda and Nola Boea explain how to determine which of your skills, experiences, and knowledge-shares are the right fit for starting your business. They’re also sharing 4 profitable steps to growing your business, so you can determine which step fits your personality, skills, interests, and...2022-11-2908 minSticky Brand Lab PodcastSticky Brand Lab Podcast#110: The Best Urgency Messaging To Help You Increase SalesThe Internet makes it easy for customers to shop around and compare options and  prices. Unfortunately, the result is that it can take customers much longer to complete a purchase cycle. One way to speed things along, is to create a sense of urgency. In this episode, Lori Vajda and Nola Boea explain what urgency in sales is, how FOMO (fear of missing out) and scarcity can help move customers along so you increase sales. We’re also sharing seven phrases you can use in your marketing material to guide your target audience to make a purchase.2022-11-1516 minSticky Brand Lab PodcastSticky Brand Lab Podcast#107 What I Need to Know About Incorporating My Side Business, with Attorney Tanya Bower - ENCOREDo I need to incorporate my side business? Which type of incorporation, S Corp, C Corp, LLC, is the right choice for me and my business? What are the advantages and disadvantages of each? These are just a few of the many questions Lori Vajda and Nola Boea had for special guest and business attorney Tanya Bower, a director with law firm Tripp Scott. From protecting your assets to establishing credibility, there’s more to know about incorporating your small business than which corporation to choose. This was our most popular episode in 2021, so we’re offering this encore beca...2022-10-2531 minSticky Brand Lab PodcastSticky Brand Lab Podcast#106 - Identity Capital: How to Use it to influence and Persuade Others to Hire You, with Nikki SherinTelling your professional story can be powerful, whether it’s to help you close new customers, or so you can pursue a new career direction or go for a job promotion. But how do you connect the dots of your Identity Capital in such a way that the listener sees you as the ideal candidate or business owner? To find out, co-hosts Lori Vajda and Nola Boea talked to former chef Nikki Sherin, who is joining us to share her tips, suggestions and ideas so you can create a compelling Identity Capital story.Thanks for Lis...2022-10-1828 minSticky Brand Lab PodcastSticky Brand Lab Podcast#105: How to Write Headlines That Hook Your Ideal CustomersThe very first words shoppers see – your headline – can make or break your sales. A good headline or title is what makes people click to learn more, whether that’s to watch a video, read a website, or even listen to a podcast. In this episode, Lori Vajda and Nola Boea walk listeners through 4 tried-and-true techniques to craft an attention-grabbing headline. Plus, they point you to free online tools that will gauge the power of your headlines to make readers take action. Be sure to download your free Headline Tipsheet. Thanks for Listening!Rea...2022-10-1121 minSticky Brand Lab PodcastSticky Brand Lab Podcast#103 - Entrepreneurship for Women as a Second ActFor female entrepreneurs, it can be challenging to find trainers, leaders or mentors who understand the unique challenges faced by women in the business world. Yet, learning from other women, women like themselves, is key to becoming a successful entrepreneur. In this episode, Lori Vajda and Nola Boea talk to two entrepreneurial partners, Kate Nowlan and Kimberly Caccavo, co-founders of Face Your Grace, an entrepreneurial program designed to teach women how to start a side gig or small business  - all it takes is a little grit and determination.Thanks for Listening!...2022-09-2829 minSticky Brand Lab PodcastSticky Brand Lab Podcast#101 - 5 Reasons Your New Small Businesses Should Partner with a CharityIt may go without saying that when it comes to partnering with a charity, there are many good reasons to do so. But what about for a new startup or small business without a steady stream of income? Turns out it can be just as beneficial. In this episode, Lori Vajda and Nola Boea are sharing multiple ways solopreneurs and startups can partner with and support social causes without - even without high profit margins - all it takes is a little creative giving back.Thanks for Listening!Ready to start y...2022-09-1515 minSticky Brand Lab PodcastSticky Brand Lab Podcast#099 - Buyers Journey: How To Create Marketing Messaging That ConnectsWith a vast amount of information available and accessible online, today's buyer is more informed prior to making a purchase, than ever before. This means that to be successful in sales business owners must adapt their marketing and messaging mindset from selling to helping. In this episode, Lori Vajda and Nola Boea explain everything you need to know to create the kind of content your prospective buyers are searching for.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. ...2022-08-3021 minSticky Brand Lab PodcastSticky Brand Lab Podcast#097 - Revenue Vs. Profit: 3 Important Differences & What the Numbers Tell YouEven for the most experienced entrepreneur, understanding the difference between revenue and profit can be confusing. Whether you’re a first-time business owner or aspiring to become one, knowing what the difference between topline (revenue) and bottomline (profit) can be just as important as knowing exactly what these metrics tell you about your business. In this Money Wise episode, Lori Vajda and Nola Boea are explaining everything you need to know about revenue vs. profit and why knowing the actual numbers of both is crucial for the success of your business.Thanks for Listening!2022-08-1623 minSticky Brand Lab PodcastSticky Brand Lab Podcast#095 - What Is Identity Capital And Why It Can Help Advance Your Career with Nikki SherinDo I have what it takes to start a business? Where do I want to go professionally? How do I get there? These are questions most of us ask ourselves when it’s time for a career change. So how can you take the assets you’ve acquired with your identity capital and map out a new career path? To find out, co-hosts Lori Vajda and Nola Boea talked to former chef Nikki Sherin, who used her Identity Capital to become an event marketer and marketing lead for one of the largest IT events in the world.Th...2022-08-0333 minSticky Brand Lab PodcastSticky Brand Lab Podcast#094 - How To Write A Strong Value Proposition For Your BusinessWhen a person buys your product or service, they’re making a choice. Simply put, they’re choosing you over your competition. But when businesses offer similar features, how do shoppers decide? One way to ensure your business ‘stands out’ is through the powerful marketing messaging of a value proposition.In this episode Lori Vajda and Nola Boea are breaking down the steps so you can easily write a value proposition that connects with your ideal customer.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 2...2022-07-2616 minSticky Brand Lab PodcastSticky Brand Lab Podcast#093 - How To Bring Your Innovative Product To Market with Shannon GoldbergThere are opportunities for innovations are all around. Particularly if you’ve been working in a company or industry for a while. Solving inefficiencies through innovative ideas is one way to come up with new productions, processes, or solutions. So how do you take a product from ideation to creation? To find out, co-hosts Nola Boea and Lori Vajda talked to Shannon Goldberg, founder and CEO of Izzy Zero Waste Beauty.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. Izz...2022-07-1932 minSticky Brand Lab PodcastSticky Brand Lab Podcast#092 - How To Turn Your Knowledge Into A Consulting BusinessWhether you’re looking to diversify your career or income, or are ready to make a change, starting a consulting or advisor business is a great way to use your skills and create income. So how can you design a lucrative business by sharing your expertise with others? To find out, co-hosts Lori Vajda and Nola Boea interviewed Jessica Rodriguez and Jessica Munday, co-founders of Cloud Nine Nonprofit Advisors.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If y...2022-07-1342 minSticky Brand Lab PodcastSticky Brand Lab Podcast#091- A Strong Value Proposition: What Is It & Why Your Side Business Needs OneWhat do Wal-Mart, Southwest Airlines, and Duracell all have in common? They’re examples of brands who’s messaging clearly states why customers should buy from them over any of their competitors. So how do you communicate to prospective customers the number one reason why your product or service is better than the competition? Where do you put your value proposition? Co-hosts Nola Boea and Lori Vajda are exploring the power of having a strong value proposition, where to place yours and how not having one can hurt sales.Thanks for Listening!...2022-07-0509 minSticky Brand Lab PodcastSticky Brand Lab Podcast#088 - 5 Signs It’s Time For A Business Brand MakeoverHow do you know when or if it’s time for a business brand makeover? And if it is, should you refresh your brand or rebrand? With the two terms sounding so similar many small business owners are left feeling confused.Which is why co-hosts Lori Vajda and Nola Boea wanted to clarify the reasonings behind a brand makeover and how to know if your business could benefit from one. If your sales are sluggish or you’re having trouble explaining why your business is different from similar businesses, or your target audience has changed, this episode is f...2022-06-1421 minSticky Brand Lab PodcastSticky Brand Lab Podcast#087 - The Upside Of The Downsell For Growing Your ProfitsYou’re talking to a potential customer about a particular product or service. They seem to love your sales pitch. But then they throw out an objection such as your price it too high or they have to think about. Either way, it seems like the sale isn’t going to happen. What should you do?Acquiring a new customer can cost 5x more than retaining a current customer, which is why co-hosts Nola Boea and Lori Vajda wanted to discuss the power of a sales technique call the downsell. Not familiar with it or how it work...2022-06-0712 minSticky Brand Lab PodcastSticky Brand Lab Podcast#086 - The Life-Changing Magic Of Time OffWhen was the last time you came up with an interesting idea? If you’re like many new entrepreneurs, your schedule rarely allows time for your mind to wander off topic.   Research shows that some of our most creative inspiration happens when we allow our brains to rest and stop working so hard, which is why co-hosts Lori Vajda and Nola Boea set out to discover how downtime can not only be great for business, it might just help you come up with your next great idea.  Thanks for Listening!Ready to st...2022-05-2424 minSticky Brand Lab PodcastSticky Brand Lab Podcast#085 - 5 Must Have (Mostly Free) Small Business ToolsWhether you’re in the early creative launch stage or you’re a seasoned side business entrepreneur, there are times when it seems there aren't enough hours in the day for all the tasks. From writing proposals to meeting with prospects to responding to emails and other administration tasks, your days are full.   With a goal of helping you work smarter and not harder, co-hosts Nola Boea and Lori Vajda are on a mission to find you free or very low-cost software tools to help you streamline your business and make your work less stressful.  Thank...2022-05-1713 minSticky Brand Lab PodcastSticky Brand Lab Podcast#84: How to create messaging that solves your buyer’s pain pointsYour prospective customer may be on a journey, but their path to you won’t be a straight line. So how do you create messaging that resonates and brings them closer to the sale?   To solve that mystery co-hosts Lori Vajda and Nola Boea are taking a deep dive look at stage 2 of customer awareness, the pain/problem aware stage. But, don’t let the name fool you. This top of funnel prospect isn’t looking to make a purchase - just yet.  Thanks for Listening!Ready to start your business or grow y...2022-05-1017 minSticky Brand Lab PodcastSticky Brand Lab Podcast#83 - NFT Project: The Role Of A Community Moderator With Artist & Co-Founder Christine GuMore and more creatives, artists, developers and project teams are launching their own NFT projects.  Lori Vajda and Nola Boea explore the importance of the Community Moderator role to market, promote and engage with project audiences,  with returning guest Christine Gu, NFT entrepreneur, artist, and co-founder of Mini Monkey Mafia. She  shares her knowledge, experience and recommendations for anyone new to the role of an NFT Discord community manager and those ready to level-up their skills.Resources You can subscribe to Lori and Nola's show, (we love you and want to m...2022-05-0424 minSticky Brand Lab PodcastSticky Brand Lab Podcast#82: How Finding Your Bliss Led Two Entrepreneurs to Start a Podcast, With Mariana Suarez and Noel TubnerOf the nearly 70 million Americans running a side business, less than half were motivated solely by the desire to make money. In fact, 38% say they starting their business to ‘do something fun, 28% wanted to ‘develop new skills’ and 16% wanted to ‘test a specific business idea’ before making the leap.In this episode co-hosts Nola Boea and Lori Vajda sat down with two entrepreneurial, multi-talented women, to learn what drove them to not only diversify their own career paths, but to create a podcast where people share what motivated them to go find their bliss.Thanks for...2022-04-2727 minSticky Brand Lab PodcastSticky Brand Lab Podcast#81: How to Balance Your Side Business With Your Full Time WorkAccording to CNN, more than 44 million people have diversified their career and are earning multiple streams of income, many through their side business(es). Let’s be honest, starting a business while still employed elsewhere can be tough, but it’s often not as difficult as you might think. In this episode co-hosts Lori Vajda and Nola Boea are switching places and are the podcast guests on the Writer’s Mindset podcast. Listen in as we share our tips and insights for how you can find balance between working your traditional day job and diversifying your career portfol...2022-04-1958 minSticky Brand Lab PodcastSticky Brand Lab Podcast#80: Why Your Small Business Partnership Needs A Prenup Agreement with Tanya BowerRegardless of the type of business you’re forming or whether your business partner is a friend, sibling, family member or colleague, you don’t know how long the relationship will continue and how it will end. To understand the ins and outs of how business prenuptial agreements work co-hosts Lori Vajda and Nola Boea sat down with legal expert Tanya Bower. Listen in as she explains how a business pre-nup protects both of your interests, what specifically should be included in the agreement, and what to do if you formed a partnership without one.Tha...2022-04-1242 minSticky Brand Lab PodcastSticky Brand Lab Podcast#79: A Beginners Guide to Selling on Amazon with Expert Anna DavidsonWhile it can be relatively easy to get started as an Amazon Seller, even for beginners, that doesn’t mean it’s easy to start making a profit. You have to be very aware of your costs and the fees you are paying, otherwise you could lose money. In this episode co-hosts Nola Boea and Lori Vajda talk to Amazon expert, Anna Davidson, about her do’s and don’ts for setting up a profitable shop. She’s here to de-mystify and de-stress the process so you can quickly launch your Amazon business.Thanks for Listeni...2022-04-0527 minSticky Brand Lab PodcastSticky Brand Lab Podcast#078: Entrepreneurial Journeys: Where Are They Now With Sophia Flot-WarnerPeople over 40 years of age now account for most of the new startup activity happening around the world. As we celebrate the new face of side business CEOs, it’s time to reexamine our previously held assumptions about the journey to entrepreneurship. In this episode co-hosts Lori Vajda and Nola Boea check in with Sophia Flot-Warner, Senior Director of Learning and Development, actor, writer, producer, and CEO of Freelance Sophie, her Virtual Assistant business. We wanted to learn what’s changed since Covid, and the pivots she’s recently made on her entrepreneurial path.Thanks...2022-03-2823 minSticky Brand Lab PodcastSticky Brand Lab Podcast#77: 5 Stages of Buyer Awareness That Will Help You Write Better ContentYou have a great product (or service), yet you struggle to convert prospects into buyers. The reason likely has little to do with the ‘what you’re selling’. Here’s the difficulty of effective marketing: each customer you reach out to may be at a different level of “customer awareness.”  In this episode co-hosts Lori Vajda and Nola Boea are breaking down the details so you can identify the 5 stages of customer awareness and then craft different messages to meet your customer at the stage they’re in. Thanks for Listening!Ready to start y...2022-03-2228 minSticky Brand Lab PodcastSticky Brand Lab Podcast#76: 10 DIY Tips To Help You Successfully Start Selling On Etsy with Anna DavidsonFrom custom hand-crafts to vintage products to wellness items, and more, Etsy attracts buyers and sellers. If fact, as of 2021 Etsy has connected 7.5 million active sellers to more than 96 million active buyers. And of those buyers, 40% are repeat buyers. In this episode co-hosts Nola Boea and Lori Vajda talk to Etsy expert, Anna Davidson, about her do’s and don’ts for setting up a profitable shop. She’s here to de-mystify and de-stress the process so you can quickly launch your Etsy shopThanks for Listening!Ready to start your busines...2022-03-1528 minSticky Brand Lab PodcastSticky Brand Lab Podcast#75: Imposter Syndrome: Archetypes, Symptoms & Overcoming It, with Michele MolitorIf you’ve ever felt like a fraud, you’re not alone. One study estimated that 7 in 10 adults experience it at some point or another. To understand how this negative pattern of thinking can lead to self-doubt and missed opportunities, co-hosts Nola Boea and Lori Vajda interviewed breakthrough expert Michele Molitor. Listen in as she identifies the 5 imposter syndrome archetypes and shares her tips for eliminating the roadblocks that stand in your way, so you can confidently pursue your goals.Thanks for Listening!Ready to start your business or grow your personal brand? Sche...2022-03-0829 minSticky Brand Lab PodcastSticky Brand Lab Podcast#74 - Career Diversification: What, Why & How to Diversify Your Career & IncomeCareer specialization has been associated with having a passion for a particular field or industry, and being a great way to create a niche for yourself. But, is that really the smartest career decision? In this episode, co-hosts Lori Vajda and Nola Boea discuss the advantages and disadvantages of pursuing a “career path” versus creating a “career portfolio.” They share 7 avenues for diversifying your career portfolio so you can create multiple streams of income.   Thanks for Listening!Ready to diversify your business so you earn multiple streams of income? Could you use help developing...2022-02-2820 minSticky Brand Lab PodcastSticky Brand Lab Podcast#73: How to ‘Look Your Best’ On Zoom Meetings with Stylist Solita RobertsEven with more things opening up and  more people returning to an actual office, virtual Zoom meetings aren’t going anywhere soon. For one thing, they’re just so convenient! To help you look as professional online as you would in-person, co-hosts Nola Boea and Lori Vajda asked professional stylist and image consultant, Solita Roberts for some lighting, camera angle, and wardrobe tips, tricks and hacks so you can seize the moment on your next video meeting.Solita is the founder of Style To Impact, a personal styling and image consulting agency working with high-performing, purpose-driven female entre...2022-02-2216 minSticky Brand Lab PodcastSticky Brand Lab Podcast#72- Passive Income: The Truths, Myths and Tips for Earning Multiple Streams of IncomePassive income, the idea of making money while you sleep so you can quit your traditional job, or without having to do much work, has become a very popular idea in recent times. The idea intrigued our co-hosts, Lori Vajda and Nola Boea. So, they decided to investigate and what they learned surprised even them, and in this episode, they’re sharing the myths, realities and action steps you can take to make passive income work for you and your business.Thanks for Listening!Ready to diversify your business so you ear...2022-02-1517 minSticky Brand Lab PodcastSticky Brand Lab Podcast#71-How to Think Like an Entrepreneur - Even if You’re Not OneAccording to researchers, entrepreneurs tend to have a healthier, more positive approach to setbacks and overcoming challenges. So, co-hosts Lori Vajda and Nola Boea set out to identify the top 5 characteristics of entrepreneurial thinking. But, what if you’re not interested in starting your own business? No matter, these same skills can be beneficial regardless of the career or side business you’re pursuing.   Thanks for Listening!Ready to diversify your business so you earn multiple streams of income? Could you use help developing your business and personal brand? Schedule a free 20 min. consul...2022-02-0818 minSticky Brand Lab PodcastSticky Brand Lab Podcast#70- 7 Essential Tips So You Stand Out In Zoom MeetingsWhat does it take to stand out, so you get noticed for all the right reasons in virtual meetings like Zoom, Microsoft Teams, and other video conferencing platforms? And is what you don’t say more important than what you do say? These are just a few of the questions co-hosts Nola Boea and Lori Vajda set out to address is this episode. And their recommendations for how you can have better engagement, more memorable virtual interactions and make a strong first impression might just surprise and help you get the recognition you deserve.   Thanks for List...2022-02-0124 minSticky Brand Lab PodcastSticky Brand Lab Podcast#69-Beginners Guide: Navigating NFT Discord 101 With Artist & Mini Monkey Mafia Co-Founder Christine GuIf you’ve been thinking about getting into the NFT space and investing in projects, Discord interactions are a must. In this episode, Lori Vajda and Nola Boea sat down with Christine Gu, digital artist and co-founder of the NFT art project, Mini Monkey Mafia. As the former community manager, Christine shares her experience and knowledge so you can learn the basics of using Discord servers.Come take a listen and find out how you can get started and navigate the NFT Discord community. Hint: it’s easier than you think.  Thanks for Listening!Rea...2022-01-2522 minSticky Brand Lab PodcastSticky Brand Lab Podcast#68: How to Create a Professional Fashion Style for Zoom Meetings with Stylist Solita RobertsWith more of us attending webinars or conducting client meetings over Zoom and other video conferencing platforms, what looks good in person can be unflattering on camera. In this episode, co-hosts Nola Boea and Lori Vajda talk with professional stylist and image consultant, Solita Roberts to get wardrobe tips so you can stand out for all the right reasons on your next video meeting.Solita is the founder of Style To Impact, a personal styling and image consulting agency working with high-performing, purpose-driven female entrepreneurs and professionals.Thanks for Listening!Ready to start...2022-01-1825 minSticky Brand Lab PodcastSticky Brand Lab Podcast#67- What You Need To Know To Start Your Business With Entrepreneur Kelly Alvarez VitaleIf you have entrepreneurial aspirations, but lack the confidence or foresight to pursue them, this episode is for you. Co-hosts Lori Vajda and Nola Boea sat down with successful entrepreneur Kelly Alvarez Vitale to learn how a professional with no previous entrepreneurial experience or a background in business, turned her ambition of creating a purposeful business into a reality. Kelly is the CEO and Founder of Strategic Philanthropy Inc., a South Florida-based Woman Owned Company that works with corporations, governments, foundations, and organizations to assist them with their community outreach efforts.  Thanks for Listening!...2022-01-1130 minSticky Brand Lab PodcastSticky Brand Lab Podcast#66 - Entrepreneur: 7 Tips To Building A Strong Personal BrandWhen you fall in love with a particular product, author, music, or artwork, it’s natural to want to know as much as possible about the talented founders behind them. As an entrepreneur your personal brand and your business brand go hand-in-hand. It is also the reason a strong personal brand is a solid business asset. In this episode Lori Vajda and Nola Boea take a closer look at how building a personal brand can take your startup to the next level and offer up 7 tips to help you create and build a relatable one. Thanks for...2022-01-0427 minSticky Brand Lab PodcastSticky Brand Lab Podcast#65 - Entrepreneur Wellbeing: How To Quiet Your Inner CriticCan you recall a time when you did or said something that didn’t go as planned? How did you respond to yourself? Did you offer up words of support or encouragement to yourself? Or, was your inner business critic at the ready with chastising and judgmental words? In this episode Lori Vajda and Nola Boea take a closer look at the mental, emotional and physical benefits of self-compassion, especially for entrepreneurs. It turns out that when we tap into our inner compassionate self, we’re far more likely to experience an increase in motivation and see ourselves as capa...2021-12-2817 minSticky Brand Lab PodcastSticky Brand Lab Podcast#64 - Entrepreneur: Self-Care Is The Key To Your Health, Wellbeing & Success.As an entrepreneur it’s easy to focus on the needs of your business while ignoring your own physical, mental and emotional wellbeing. After all, who else is going to make your business a success? In this episode Lori Vajda and Nola Boea explore how intuitive self care helps you feel healthy, relaxed and better equipped to take on challenges of life and work. It turns out, prioritizing your self care needs may be the key to unlocking business success. Thanks for Listening!Ready to start your business or grow your personal brand? Sch...2021-12-2118 minSticky Brand Lab PodcastSticky Brand Lab Podcast#63-NFT Project Fatigue: The Signs & Symptoms Of NFT Burnout With Artist & Mini Monkey Mafia Co-Founder Christine GuIn this episode Lori Vajda and Nola Boea sat down with digital artist and Mini Monkey Mafia co-founder Christine Gu for an open and honest discussion about NFT project fatigue. If you’ve ever been so motivated and excited to work on an NFT art project or chat nonstop with Discord members, only to realize you don’t have the same enthusiasm as you once did; you may be experiencing burnout. Come take a listen and find out how to navigate the NFT space while taking great care of your mental health.  Thanks for Listen...2021-12-1424 minSticky Brand Lab PodcastSticky Brand Lab Podcast#62 - Entrepreneurship: 5 Tips For Overcoming The Fear Of Starting Your Small BusinessFear is one the most important emotions we have. It is responsible for motivating us to take action, quickly and decisively. It can also be an inhibitor that prevents us from accomplishing our goal of starting a business. In this episode Lori Vajda and Nola Boea explore the many facets of fear and offer 5 tips to help you overcome your fear of starting your business. Come take a listen so you can implement the tip(s) that are right for you. Thanks for Listening!Ready to start your business ? Schedule a free 20 min. c...2021-12-0728 minSticky Brand Lab PodcastSticky Brand Lab Podcast#61 - Social Entrepreneurship: What It Is and How It’s Changing Business For The BetterIn this episode Lori Vajda and Nola Boea sit down with social enterprise founder and CEO Jennifer Moreau, whose mission-driven for-profit company, World For Good, a certified social enterprise selling high-quality, hand-crafted reusable totes, drawstring and messenger bags, explains why she started her business as well as the massive impact it’s making in the world and human trafficking. Learn how you can become a successful and profitable small business social entrepreneur. Thanks for Listening!Ready to start your business?  Schedule a free 20 min. consultation. https://www.stickybrandlab.com/services.html2021-11-2928 minSticky Brand Lab PodcastSticky Brand Lab Podcast#60 - An Unconventional Guide To Finding A Sidepreneurship That’s Right For YouShow NotesOur work gives us a sense of purpose, and a sense of self-worth. That’s why entrepreneurship is so important! In this episode Lori Vajda and Nola Boea compare and evaluate 3 types of entrepreneurial small business opportunities. Come take a listen and decide which type of sidepreneurship is right for you. Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. Sticky Brand Lab is the place for professionals who want to take their knowledge, expe...2021-11-2324 minSticky Brand Lab PodcastSticky Brand Lab PodcastHow Do I Turn My Art Hobby Into an Income Stream? Part 1 - Ask Muse Edition - #58    In this two-part, double-episode Ask Muse edition, Lori Vajda and Nola Boea give cartoonist Garth German, creator of GarthToons, actionable advice to monetize his art and turn his creative hobby into a profitable side business.      In Part 1, Garth describes his main challenges: Growing his audience, turning them into buyers, and pricing his custom work for two very different types of clients. Right now he’s “feeding the social media beast” and taking requests for merchandise or custom work as they come. But much of his marketing is sheer guesswork.      In Part 2, Lori and Nola will give Garth overa...2021-11-1728 minSticky Brand Lab PodcastSticky Brand Lab PodcastHow Do I Turn My Art Hobby Into an Income Stream? Part 2 - Ask Muse Edition - #59    In this two-part, double-episode Ask Muse edition, Lori Vajda and Nola Boea give cartoonist Garth German, creator of GarthToons, actionable advice to monetize his art and turn his creative hobby into a profitable side business.      In Part 1, Garth described his main challenges: Growing his audience, turning them into buyers, and pricing his custom work for two very different types of clients. Right now he’s “feeding the social media beast” and taking requests for merchandise or custom work as they come, but much of his marketing is sheer guesswork.      In Part 2, Lori and Nola give Garth give overa...2021-11-1735 minSticky Brand Lab PodcastSticky Brand Lab PodcastNFT Business: What Women Need To Know Before Getting Started In The Blockchain Space - #57In this episode, Lori Vajda and Nola Boea explore the business side of the Non-Fungible Token (NFT) marketplace with entrepreneur, NFT Mini Monkey Mafia co-founder and graphic artist, Christine Gu. Come hear as Christine shares her experience, lessons learned and recommendations for women who are interested in launching their own business in the NFT metaverse. Representation is important for women in the blockchain and Crypto NFT space. We hope this episode inspires you to get involved in a Discord community or launch your own business.Thanks for Listening!Ready to start y...2021-11-0944 minSticky Brand Lab PodcastSticky Brand Lab PodcastHear Christine Gu’s Inspiring NFT Entrepreneurial Journey & What You Need to Know to Get Started! - #56In this episode, Lori Vajda and Nola Boea explore the exciting new business opportunities awaiting in the emerging Non-Fungible Token (NFT) market with entrepreneur, NFT Mini Monkey Mafia co-founder and graphic artist, Christine Gu. In part 1 of this two-part interview, Christine shares her startup story and the lessons she and her co-founder learned along the way. Come take a listen and find out how this creative entrepreneurial team launched 5,000 uniquely generated pieces of crypto art that sold out on the blockchain in three hours. It just might inspire you to explore the new and exciting business opportunities w...2021-11-0144 minSticky Brand Lab PodcastSticky Brand Lab Podcast5 Key Components to Branding Your Side Business - #55In this episode Lori Vajda and Nola Boea share 5 creative branding tips so you can develop irresistible messaging to promote your side business with confidence!As a new entrepreneur you don’t want prospective buyers comparing you to your competition. That’s why branding is so important for small businesses to get right, sticky right! Come take a listen and find out how to develop branding for each of the  touchpoints and interactions between your business and your prospects and buyers.Thanks for Listening!Ready to start your business or grow your...2021-10-2623 minSticky Brand Lab PodcastSticky Brand Lab PodcastShine Your Many Facets: The Bliss Project Interviews Lori Vajda - #54Noel & Mariana, co-hosts of The Bliss Project, recently invited Sticky Brand Lab co-host, Lori Vajda, to be a guest on their podcast. We share that podcast interview with you here. Lori Vajda, MSW, Founder, and CEO of GB Brand Partners, and co-founder of Sticky Brand Lab. You could say she is convergent, but she prefers multi-hyphenated and multi-faceted because that is what she believes we all are. Just like you, the whole of who she is, is made up of all her life, career, and personal experiences. Gratefully, those experiences have guided her to where she is t...2021-10-1946 minSticky Brand Lab PodcastSticky Brand Lab PodcastHow Much Time & Money Should You Spend On a New Business Website? - #53Every new business needs a website. Jill Kuehnert, co-founder with her husband of Lucky Fish Scuba, has created several iterations of their website, and each time, was able to apply lessons learned to make it (and their business) better and better. Lori Vajda and Nola Boea hear how her love story turned luxe charter service taught her a few things about building a website, a brand, and awards -- with a few key tips and some wise advice. Thanks for Listening!Ready to start or grow your business? Schedule a free 20 min. consultation c...2021-10-1328 minSticky Brand Lab PodcastSticky Brand Lab PodcastSuccessfully Launch A Side Business Using The Power Of Positive Intelligence - #52Lori Vajda and Nola Boea sit down with Certified Professional Coach, Barbara Fonti, to get help for people ready to start their side business. Learn how to identify and quiet your particular ‘saboteur’ voice, that enemy of the mind guilty of holding you back. Learn how with a little practice, you can ignite the ‘sage’ voice from within. Thanks for Listening!Ready to start or grow your business? Schedule a free 20 min. consultation call now. Find out more about us and our services at Sticky Brand Lab.comPlease connect wi...2021-10-0530 minSticky Brand Lab PodcastSticky Brand Lab PodcastFive Networking Tips for Making An Memorable First Impression - #51In this episode Lori Vajda and Nola Boea share 5 tips to help reduce networking stress and increase your confidence, even if you’re an introvert!Networking has changed from the days of attending an in person event and ‘pitching’ yourself and your company. Now, every conference, lecture, and social event, whether virtually or in person, is an opportunity to meet prospective buyers, build your brand reputation and expand your circle of influence. Yet, for many entrepreneurs, networking can be a real challenge. Listen and find out how to improve your networking skills.Thanks for Listen...2021-09-2829 minSticky Brand Lab PodcastSticky Brand Lab Podcast10+ Tips to Make Any Brand a Sticky Brand - #49We love a good business brand story! The kind that ‘sticks’ with us and leaves us wanting to learn more about the company and support their business. If you’re struggling to communicate your “WHY'' in a way that conveys who you are, what you really do and the unique value you bring to your clients and others, this show is for you! In this episode Lori Vajda and Nola Boea will show you how to transform your ‘WHY’ into a captivating, unique and sticky introduction. One that not only helps you make a memorable networking first impression, b...2021-09-1527 minSticky Brand Lab PodcastSticky Brand Lab PodcastHow to Write a Small Business About Us Page that Gets Noticed - #46A good About page serves both your readers and your business. Visitors who take a look at your About page are about 5x more likely to make a purchase than visitors who don’t. If you’re struggling to create an interesting ‘About’ page for your website, you’re not alone. It’s not easy! In this episode, Lori Vajda and Nola Boea make it easy for savvy aspiring side business entrepreneurs to create a great an About page with these amazing tips, ideas and real examples.  Thanks for Listening!Ready to start your business...2021-08-2423 minSticky Brand Lab PodcastSticky Brand Lab Podcast3 Authors Share Their Tips To Help You Write Your First Book - #45Whatever your reason or motivation for writing a book, a well written book can be a great way for an entrepreneur to share their story, help others, and build a strong connection with your ideal customer.While there’s a lot of information out there guiding first time authors on how to write a book, there’s not much that specifically focuses on the key elements you need to know and be able to answer BEFORE you ever get started.In this episode Lori Vajda and Nola Boea interviewed three authors who reveal their best tips...2021-08-1721 minSticky Brand Lab PodcastSticky Brand Lab Podcast5 Questions to Ask Yourself if You Want to Start a Business - #44“I'd rather regret the things I've done than regret the things I haven't done.” If you’re a professional woman who’s been mulling over entrepreneurship, but haven’t done any more than that, this quote from Lucille Ball should serve as a foretelling.For professional women, there are plenty of great reasons to start a side business such as creating multiple streams of income, building something for yourself, and setting your own hours. In this episode Lori Vajda and Nola Boea share the five questions (plus bonus questions) to ask yourself before pursuing the entrepreneurial journey.  Tha...2021-08-0325 minSticky Brand Lab PodcastSticky Brand Lab PodcastHow to Create a Signature Style for Your Business and Personal Brand - #42As a side businesspreneur, your personal brand and company brand are closely entwined. As such, the clothes, makeup, hair and accessories you wear become a crucial element to creating the type of brand image you want to reflect to customers, colleagues and the public. To understand the power your clothes play in how others see you and how you see yourself, Lori Vajda and Nola Boea sat down with Solita Roberts. Solita is the founder of Style To Impact, a personal styling and image consulting agency working with high-performing, purpose-driven women entrepreneurs and professionals to refine their wardrobe and...2021-07-2057 minSticky Brand Lab PodcastSticky Brand Lab PodcastFeatures vs Benefits: A How-To Guide for Writing Content that Speaks to the Heart and Sells to the Head of Your Ideal Buyer - #41As a solopreneur, you are tasked with being the copywriter and marketing team of your side business. In this episode Lori Vajda and Nola Boea share their combined copywriting and digital marketing skills to teach you how to create messaging that speaks to what is relevant and important to your ideal buyer. Listen in as they explain how communicating the benefits – not just the features - increases conversion, in today’s episode.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. ...2021-07-1728 minSticky Brand Lab PodcastSticky Brand Lab PodcastI have an Idea for an App. How to Turn Your Great App Idea into an Actual Product - #40You’re not a developer, but you have an innovative idea for a software or maybe a mobile app, now what? How can a non-techie turn a great idea into a viable product without blowing your budget? That’s exactly what Lori Vajda and Nola Boea wanted to know so they sat down with Igor Belagorudsky, Founder and CEO of Fast CTO. Igor and his team started the company to help people and companies with great software ideas get them built the right way, the first time around. In this episode Igor shares his experience, insights and tips so list...2021-07-0628 minSticky Brand Lab PodcastSticky Brand Lab PodcastSaying 'No' is the New 'Yes' for Successful Side Business Owners - #39According to Warren Buffett, really successful people say no to almost everything. That’s great for Warren, but when you’re just starting out, ‘no’ is a lot harder to say, especially for new side business entrepreneurs. So, Lori Vajda and Nola Boea sat down with Rapid Rewire expert Michele Molitor. Michele is the co-author of the best-selling book “Breakthrough Healing” and author of the eBooks + audiobooks, “Tapping into Your Power & Presence” and “Saying No With Grace & Grit,”  In this episode Michele shares her experience, insights and tips so listeners can learn the why, how, and what to say ‘no’ to, so you can say...2021-06-2927 minSticky Brand Lab PodcastSticky Brand Lab PodcastHow to Start and Grow a Successful Side Business While Working Your Full-time Job - #38Many working professionals dream of ‘someday’ starting their own business. For many, someday never happens. To reduce overwhelm and help you  start your dream, Lori Vajda and Nola Boea sat down with Judy McNeal, Founder of QB's Magnetic Creations. Judy shares her story of starting her business while working a full-time job, and offers strategic steps and poignant lessons learned to help you avoid missteps.  In This Episode You’ll LearnHow to get clear on your WHY you want to start a business.What steps it takes to make significant progress with your business...2021-06-2227 minSticky Brand Lab PodcastSticky Brand Lab PodcastHow to Sell Yourself As an Independent Consultant - #37Show NotesYou have years of experience and knowledge; have you considered offering consulting services as a side business? To find out how to get started as an independent consultant, Lori Vajda and Nola Boea sat down with speaker, trainer, entrepreneur, author, and sales enablement consultant, Melissa Madian, Founder and Chief Fabulous Officer of TMM Enablement Services. Melissa shares her insights, tips and methods professionals can use to effectively market, position and brand yourself as a consultant.  Thanks for Listening!Sticky Brand Lab is the place for professionals who w...2021-06-1723 minSticky Brand Lab PodcastSticky Brand Lab PodcastHow to Choose the Best Social Media Platforms for Your New Business - #36You’ve launched your business and now you’re ready to turn it into the business of your dreams. Only catch: you need to attract the perfect audience. Without an audience pool — one that you truly understand and connect with — your business can’t survive. How do you find your ideal audience using social media? To help you understand the ‘why’ and ‘which’ social platforms are worth your time, Lori Vajda and Nola Boea came up with a business use case to help aspiring solopreneurs and small business owners make an informed decision. Listen in as they share their discove...2021-06-0828 minSticky Brand Lab PodcastSticky Brand Lab PodcastCareer Burnout: What you can do when your job (and life) affects your health - #35Show NotesCareer or job burnout can happen to anyone at any time. Currently, the average professional begins experiencing burnout by the age of 32. To understand how burnout affects your career satisfaction and what steps you can implement to reduce or avoid the likelihood of a job exodus, Lori Vajda and Nola Boea sat down with Burnout Recovery expert Karrie Brazaski. Her company, Redwood Executive Coaching, tailors programs to organizations who care about helping overworked professionals reduce stress, chronic fatigue, and exhaustion and refocus their attention on increasing wellness in their personal and professional lives.2021-06-0245 minSticky Brand Lab PodcastSticky Brand Lab PodcastWhere Are They Now? An Entrepreneurial Journey - #34Show NotesUnlike many of the ads for webinars from successful six and seven-figure entrepreneurs willing to share their secrets of success, for a fee of course, the road to entrepreneurship is not always glamorous. In fact, we’d go so far as to say, it’s tough. But that doesn’t mean it isn’t worth it. So, what does it take to follow your dream? What does the path to becoming a successful independent professional look like? To find out Lori Vajda and Nola Boea are launching a new series, Where Are They...2021-05-2529 minSticky Brand Lab PodcastSticky Brand Lab PodcastHow To Write A One-Page Business Plan You’ll Actually Use! - #33Show NotesWhat are the benefits of using a one-page business plan? Why are business plans so important? Turns out, there are a lot of reasons for completing a business plan for your side business as Lori Vajda and Nola Boea discovered when they used it for their own business, Sticky Brand Lab. But, perhaps the most powerful discovery they made for this very useful tool is the number of advantages the exercise in creating provided for their sales strategy.Listen in as they share their discoveries, insights and helpful tips for completing...2021-05-1827 minSticky Brand Lab PodcastSticky Brand Lab PodcastAsk Muse: Elizabeth Ionita and Chanelle Lavigne Get Answers on How to Start a Successful Professional Women’s Membership Business #32Show NotesIIn part one, Elizabeth Ionita and Chanelle Lavigne shared their vision for creating a business platform where professional women could come together to find resources for personal and professional exploration and development. Tune in as Lori Vajda and Nola Boea share their vision for creating this recurring revenue stream. Will Elizabeth and Chanelle be in agreement? If you’ve dreamed of starting a membership business you will not want to miss this episode. Get access to the handouts, resources and step-by-step guidance so you can take small steps leading to big effects and fo...2021-05-1127 min