Shows
Sticky Brand Lab PodcastHow Your “Identity Capital” Can Advance Your Career, with Nikki Sherin (Greatest Hits Replay)Do I have what it takes to start a business? Where do I want to go professionally? How do I get there? These are questions most of us ask ourselves when it’s time for a career change. So how can you take the intangible assets you’ve acquired and map out a new career path? In this “greatest hits” replay, co-hosts Lori Vajda and Nola Boea get the answers from former chef Nikki Sherin, who used her Identity Capital to become an event marketer and marketing lead for one of the largest IT events in the world.T...2024-03-1236 minSticky Brand Lab PodcastAttorney Tanya Bower Reveals What to Know Before Incorporating Your Side Business (Greatest Hits)-#167Do I need to incorporate my side business? Which type of incorporation, S Corp, C Corp, LLC, is the right choice for me and my business? What are the advantages and disadvantages of each? These are just a few of the many questions Lori Vajda and Nola Boea had for special guest and business attorney Tanya Bower, a director with law firm Tripp Scott. From protecting your assets to establishing credibility, there’s more to know about incorporating your small business than which corporation to choose. Thanks for Listening!You can subscribe to Lor...2024-02-2834 minSticky Brand Lab PodcastEmbracing the Mess. Our Podcast's Rebranding Journey has Begun! | Say Yes to the Mess (Replay) - #166Lori Vajda and Nola Boea discuss the concept of "Saying Yes to the Mess" and share their personal experiences with starting side businesses and embracing the challenges that come with it. They also talk about the importance of taking small steps, being okay with imperfections, and providing support for each other and their listeners. The conversation includes anecdotes, reflections, interviews, and even a guided meditation.But first, they explain what led them to consider rebranding the podcast. 00:00 Introduction: The Concept of 'Someday'00:28 The Reality of 'Someday' and Its Impact on Dreams02:04 Rethinking Our...2024-02-2136 minSticky Brand Lab PodcastTurning Your App Idea into Reality: A Non-Tech Guide with Igor Belagorudsky of FastCTO | Greatest Hits Replay - 164While we've returned from a holiday pause, we're working behind the scenes to create a refreshed show, with new guests and exciting topics. In the meantime, enjoy one of our popular past episodes. Perhaps this is the year to take the plunge and create that app! You’re not a developer, but you have an innovative idea for a software or maybe a mobile app, now what? How can a non-techie turn a great idea into a viable product without blowing your budget? That’s exactly what Lori Vajda and Nola Boea wanted to know so they sat...2024-01-1628 minSticky Brand Lab Podcast162: Can You Achieve A Fulfilling Business or Career Without Knowing Your Passion or Purpose?This episode of Sticky Brand Lab, may cause you to rethink the popular notion that a specific career passion or purpose is necessary for fulfillment and success. Discussing their experiences, co-hosts Lori Vajda and Nola Boea debate the belief that everyone must find a professional 'higher purpose' or a single career path. Listen in to learn how to think differently about your passion and purpose and how it relates to your business. You’ll get fresh insights on how to redefine success on your own terms, cultivate adaptability, and focus on activities that bring you happiness.Th...2023-11-2836 minSticky Brand Lab Podcast159: The Struggle to Focus in the Age of DistractionWhat happens when our devices, originally meant to enhance our productivity, start chipping away at our ability to focus? Overwhelmed by a ceaseless flood of information, we find ourselves helplessly trailing from one bright, shiny prospect to another. In this week's episode, hosts Lori Vajda and Nola Boea explore this modern paradox in our new segment, Beyond the Cover: Books for Personal and Professional Growth. Our journey begins with Johann Hari's insightful book, "Stolen Focus", that peels back the layers of our growing struggle with concentration in this digital age.Thanks for listening! Let’s stay co...2023-11-0846 minSticky Brand Lab PodcastBuild a Business That Supports Your Mom LifeWe (Lori Vajda and Nola Boea) were recently honored to be guests on the Love Your Mom Life podcast. We had a great conversation with host Nikki Oden about how to build a business that supports your mom life. And today, we'd like to share that episode with you. Enjoy!2023-09-0548 min
Love Your Mom Life138. How to Build a Business that Supports Your Mom Life with Lori Vajda and Nola BoeaGet your copy of Nikki's book today on Audible, Amazon, Barnes & Noble, and through Bookshop.Org, where every purchase supports your local bookstore. Want a sneak peek of Nikki's book? Download a FREE chapter!You are in for twice the fun in this episode! Sticky Brand Lab founders, Lori Vajda and Nola Boea, stop by to share their expertise on how to build a business that supports your mom life. Tune in to hear about their 5-part Strategic Life Action Plan (or as th...2023-08-1649 minSticky Brand Lab Podcast143: The Archaic Concept of Retirement: How it Requires Us to Think Differently About the Second Half of LifeThe global pandemic brought remote work to our attention, and as a result, people are becoming less and less willing to adhere to the traditional career path or workday. Between the great resignation and the quiet quitting trend, more people are rethinking their jobs, careers, and entrepreneurship. We invite you to listen in as co-hosts Lori Vajda and Nola Boea share why more individuals are building their career portfolios by starting their own companies and turning their knowledge, experience, and interests into multiple streams of income. But that’s not all; many are choosing to create lifestyle bu...2023-07-1930 minSticky Brand Lab Podcast139: Mindset-Reset: How To Prioritize Yourself and Stop Being A People Pleaser – 2023Whether it’s setting boundaries with clients, prioritizing your physical, emotional, and mental health needs, or just needing time alone, some people, especially women, find it challenging to say ‘no’ to others. One reason for this is the belief that practicing self-care is egocentric, selfish, and self-serving. We contend it is just the opposite. Come listen as co-hosts Lori Vajda and Nola Boea share why and how putting yourself first can shift everything in your life and give you more energy so you can assert your needs and desires with confidence - and there’s nothing selfish about th...2023-06-2222 minSticky Brand Lab Podcast136 - 5 Best Practice Tips for Choosing A Business & Domain Name In 2023Are you looking to start your side business in 2023? If yes, this might just be the most important episode you’ll want to hear. Why? Because there are correct and incorrect ways to maximize a domain and business name. But it all starts with choosing a name.In this episode, co-hosts Lori Vajda and Nola Boea share three critical mistakes to avoid and five important best practice tips for choosing your business name and domain.Thanks for listening! Let’s stay connected!Subscribe to the podcast wherever you listen. That way, you’...2023-05-3135 minSticky Brand Lab Podcast135-Innovation and Leadership: 5 Differences That Set Solopreneurs and Entrepreneurs Apart in BusinessCongratulations on your decision to start a business and become a founder. So will you be an entrepreneur or a solopreneur? Why is determining which type of small business owner you want to be so important? Because the choice you make can have a direct impact on your bottom line and future sales. If you haven’t thought about what type of “preneur” you want to be, you’ve come to the right place! In this episode, co-hosts Lori Vajda and Nola Boea share fiveimportant business distinctions between a solopreneur and an entrepreneur. Thanks f...2023-05-2424 minSticky Brand Lab Podcast133: How to Promote Your Business Locally: 5 Tactics to Use in 2023Marketing your company locally isn't just a "nice-to-have," it's a "must have," especially if you want to increase your brand's stickiness with prospective customers!If you don’t have money to spare but do want some budget friendly ideas, well, you’ve come to the right place! In this episode, co-hosts Lori Vajda and Nola Boea share free and low-cost marketing tactics to help you raise brand awareness, drive website traffic, or make sales. Thanks for listening! Let’s stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That w...2023-05-1030 minSticky Brand Lab Podcast127: Why Non-Linear Career Paths Are The Future with Podcast Host & Media Entrepreneur Carly ReillyAttitudes about work have changed over the last decade and even more significantly since the pandemic, making the non-linear career path, the best path. In this episode, co-hosts Lori Vajda and Nola Boea talk with the founder and CEO of Overpriced Media; Carly Reilly is the host of Overpriced JPEGs, a podcast and newsletter about NFTs and the metaverse. She shares her transition from hedge fund analyst to media entrepreneur, and how following a non-linear career track freed her to pursue her passions, interests and start her own company. Thanks for listening! Let’s st...2023-03-2927 minSticky Brand Lab Podcast#121: Sara Baumann: Breaking The NFT Gender Gap With Entrepreneur Artist and Founder of Women & WeaponsWhen Sara Baumann, full-time occupational therapist, part-time side business artist, boldly responded to Gary Vaynerchuk’s Tweet asking about up and coming artists who hadn’t sold any NFT artwork yet, she had no idea he would be the first sale of her collection. Nor did she anticipate the sellout frenzy following Vaynerchuk’s purchases. In this episode, co-hosts Lori Vajda and Nola Boea talk with the NFT artist, entrepreneur and founder of the wildly successful Women and Weapons collections, Sara Baumann. Listen as Sara shares her journey from side business to full-time NFT and Web3 entrepreneur, the ch...2023-02-1439 minSticky Brand Lab Podcast#119: 21+ Ideas for Starting a Passive Income Business in 2023We think starting a side business is a great way to achieve financial independence and an ideal opportunity to try your hand at entrepreneurship because you can do it while working your day job. But growing a profitable business in 2023 and beyond can take a lot of time and energy. If you’re ready to start a business but worry you may not have the bandwidth, we have a solution worth considering. In this episode, co-hosts Lori Vajda and Nola Boea cover the what, how, and why a passive income business model might just be the best wa...2023-01-3119 minSticky Brand Lab Podcast#118: 7 Lessons Journalist Noa Gadot Learned From Interviewing Successful Women EntrepreneursHave you dreamed of being an entrepreneur but haven’t yet taken the leap? There's never been a better time for women to start their own business. Whether you simply want to work for yourself or you're driven to build the next big thing in tech, you'll find inspiration in this episode.In Part 2 of our interview, co-hosts Lori Vajda and Nola Boea talk with tech entrepreneur and CTech journalist Noa Gadot about what she’s learned from interviewing female founders. Listen as Noa talks about the lessons that successful women business owners have learned, the challenges they...2023-01-2318 minSticky Brand Lab Podcast#117: How to Keep Your Stress Level in Check When Starting Your New Business!There are plenty of benefits to starting your own side business. And while the downsides may be few, one important challenge is learning how to manage the stress that comes with being your own boss.When we aren’t mentally, emotionally, and physically well, our businesses won’t be either. In addition to contributing to burnout, poor stress management and coping techniques can ultimately impede the growth and momentum of a company. In this episode, co-hosts Lori Vajda and Nola Boea are sharing their fifteen tips, techniques, and tools to help you reduce and manage stress so you...2023-01-1830 minSticky Brand Lab Podcast#115: Looking Back. Looking Forward. The Power of Doing an Annual Business Review.Looking at things as they are, rather than as we would like them to be, enables us to set an intention and make sure that everything that is under our control is in line with that intention. With that goal in mind, co-hosts Lori Vajda and Nola Boea take a realistic look back at the challenges, opportunities, and triumphs that made the year, as well as some of the new directions and new ventures they have planned for the future. And while our experiences may be somewhat unique to us, we feel there are insights you can a...2022-12-2129 minSticky Brand Lab Podcast#114: Entrepreneurship: How To Stand Out in the Expert EconomyYou’ve been in your career for a while, and if you’re like most professionals, you have a lot of real-world experience under your belt. So why not profit from your knowledge? In today’s “expert economy,” that’s exactly what aspiring entrepreneurs are doing. Most people have knowledge, wisdom, and lessons learned to impart that could be very beneficial to others. And in this episode, co-hosts Lori Vajda and Nola Boea are sharing their method to help you determine which of your insights and skills are marketable. Freelance providers as well as on-demand consulting services have given pe...2022-12-1316 minSticky Brand Lab Podcast#112: How To Start & Grow A Side Business Based On Your Knowledge, Experience, And ExpertiseDo you dream about becoming an entrepreneur? You might be surprised to learn how quickly you can start a business based on the experience you already have. And it is all because the knowledge that took you years to acquire will shorten the learning curve for customers. In this short episode, co-hosts Lori Vajda and Nola Boea explain how to determine which of your skills, experiences, and knowledge-shares are the right fit for starting your business. They’re also sharing 4 profitable steps to growing your business, so you can determine which step fits your personality, skills, interests, and...2022-11-2908 minSticky Brand Lab Podcast#110: The Best Urgency Messaging To Help You Increase SalesThe Internet makes it easy for customers to shop around and compare options and prices. Unfortunately, the result is that it can take customers much longer to complete a purchase cycle. One way to speed things along, is to create a sense of urgency. In this episode, Lori Vajda and Nola Boea explain what urgency in sales is, how FOMO (fear of missing out) and scarcity can help move customers along so you increase sales. We’re also sharing seven phrases you can use in your marketing material to guide your target audience to make a purchase.2022-11-1516 minSticky Brand Lab Podcast#107 What I Need to Know About Incorporating My Side Business, with Attorney Tanya Bower - ENCOREDo I need to incorporate my side business? Which type of incorporation, S Corp, C Corp, LLC, is the right choice for me and my business? What are the advantages and disadvantages of each? These are just a few of the many questions Lori Vajda and Nola Boea had for special guest and business attorney Tanya Bower, a director with law firm Tripp Scott. From protecting your assets to establishing credibility, there’s more to know about incorporating your small business than which corporation to choose. This was our most popular episode in 2021, so we’re offering this encore beca...2022-10-2531 minSticky Brand Lab Podcast#106 - Identity Capital: How to Use it to influence and Persuade Others to Hire You, with Nikki SherinTelling your professional story can be powerful, whether it’s to help you close new customers, or so you can pursue a new career direction or go for a job promotion. But how do you connect the dots of your Identity Capital in such a way that the listener sees you as the ideal candidate or business owner? To find out, co-hosts Lori Vajda and Nola Boea talked to former chef Nikki Sherin, who is joining us to share her tips, suggestions and ideas so you can create a compelling Identity Capital story.Thanks for Lis...2022-10-1828 minSticky Brand Lab Podcast#105: How to Write Headlines That Hook Your Ideal CustomersThe very first words shoppers see – your headline – can make or break your sales. A good headline or title is what makes people click to learn more, whether that’s to watch a video, read a website, or even listen to a podcast. In this episode, Lori Vajda and Nola Boea walk listeners through 4 tried-and-true techniques to craft an attention-grabbing headline. Plus, they point you to free online tools that will gauge the power of your headlines to make readers take action. Be sure to download your free Headline Tipsheet. Thanks for Listening!Rea...2022-10-1121 minSticky Brand Lab Podcast#103 - Entrepreneurship for Women as a Second ActFor female entrepreneurs, it can be challenging to find trainers, leaders or mentors who understand the unique challenges faced by women in the business world. Yet, learning from other women, women like themselves, is key to becoming a successful entrepreneur. In this episode, Lori Vajda and Nola Boea talk to two entrepreneurial partners, Kate Nowlan and Kimberly Caccavo, co-founders of Face Your Grace, an entrepreneurial program designed to teach women how to start a side gig or small business - all it takes is a little grit and determination.Thanks for Listening!...2022-09-2829 minSticky Brand Lab Podcast#101 - 5 Reasons Your New Small Businesses Should Partner with a CharityIt may go without saying that when it comes to partnering with a charity, there are many good reasons to do so. But what about for a new startup or small business without a steady stream of income? Turns out it can be just as beneficial. In this episode, Lori Vajda and Nola Boea are sharing multiple ways solopreneurs and startups can partner with and support social causes without - even without high profit margins - all it takes is a little creative giving back.Thanks for Listening!Ready to start y...2022-09-1515 min