Lorna Scully - Podcast Details

Shows

AllegedlyAs Sick As Our SecretsDr. Steven Farber was a respected cardiologist, on the outside looking in, a success by any measure. But he had a secret - he was a drug addict. And that secret would grow, from casual drug use to blacking out at work, to an untimely death - until it consumed his life, and nearly cost him everything. Based on Dr. Steven Farber’s novel, As Sick As Our Secrets, available on Amazon: ⁠https://www.amazon.com/As-Sick-as-Our-Secrets-ebook/dp/B07Z8G62HF?ref_=ast_author_mpb⁠The national mental health hotline is available 24/7, just by dialing 988 from yo...2025-06-1844 min

Greater Freedom with Nicola CharlotteEmail marketing best practises, growing your mailing list & converting readers to clientsI'm joined by Lorna Scully - an Email Marketing Strategist helping clients turn followers into customers with simple email marketing. Regardless of what industry you're in, or what stage of business you're at, you will learn A LOT from this episode because knowing how to generate more sales from your mailing list is something relevant to us all. Lorna shares her expertise on questions including: what’s the easiest way to get people to subscribe to our mailing list? best practises for growing a mailing list organically? subject line...2024-06-1137 min

Sold Out OffersFrankly Freelance: A Juicy, Honest Chat about Freelance Life with Copywriter Liane AbramsIn this month’s instalment of my Frankly Freelance series on the podcast, I'm joined by copy and content wizard Liane Abrams @thecontent.creator to hear her freelancing story. Don't know Liane yet? You need to! She's super fun, smart and will inspire you with her witty yet highly valuable advice for freelance life 😍With a background in marketing, Liane first took the leap into freelancing in March 2021 and has gone onto build a bloody beaut of a copywriting business servicing creative business owners (her fave sort of clients). Liane provides a range of copywriting servic...2022-10-2541 min

Digital Discussions UnfilteredShowing Up With Confidence Whilst Running A Business With Kirsty HulseIt can feel really nerve-racking to show up online and post your thoughts & feelings, promote your business and try to sell more stuff. I get it. We've all been there. The confidence coach, motivational speaker & recovering agency owner, Kirsty Hulse joins me for this episode to share her wisdom around confidence.She's the lady in the know when it comes to this stuff and share some incredibly insightful nuggets of information including that around self-esteem, confidence & the fact she thinks that there is no one person on this planet that doesn't have confidence....2022-02-2233 min

Digital Discussions UnfilteredGet Over The ICK Of Being Too Salesy - Tough Love TuesdaysBeing "too salesy" is such a hang-up for so many of us in the small business world. However, in this episode, we wanted to share the ways to get over the ICK of trying to sell yourself, your products, or your services.We get that it can feel scary, but perhaps you may find there's a lightbulb moment within this episode that you can take away and into this year and all the years to come.In this episode, we share snippets such as:→ Not getting caught up on the customer avatar stuff th...2022-02-0118 min

Digital Discussions Unfiltered3 Ways To Drive Repeat Buyers Into Your Small BusinessDid you know it costs you about 5 x times as much to entice a new customer in to your business than it does to encourage a repeat buyer to buy again? No? Well you do now. Whether that's through actual money spent on advertising, energy on marketing or anything else - it all costs your and your business something. So in this episode I share 3 quick ways to encourage repeat business from your previous customers to get them to keep coming back time and time again. If you have any questions about is...2022-01-3126 min

Digital Discussions Unfiltered4 Ways To Get More Customers To Make The Decision To Buy From Your Small BusinessAs a generalisation, the decision stage can be summed up by the word trust. If there is something stopping them from hitting that big old BUY NOW button, it’s because fundamentally, they’re missing an element of trust from your brand. In this episode I cover 4 of the biggest mistakes I see Small Businesses making when it comes to ticking off those all important buying objections. If you have any questions about is The Ecommerce Accelerator you can email me on hello@lornascully.com or come & join in the conversation over on Instagram @LornaScullyUK 2022-01-2824 min

Digital Discussions UnfilteredTick Off More Touch Points & Keep your Audience InterestedIn part four of this min-series giving you and insight in to the wildly successful group programme that is The Ecommerce Accelerator, we're exploring the key areas that I find many small businesses don't focus on. And that is keeping & developing the INTEREST and relationship with their new audience.The messages we send to someone who has never heard of us before will likely be slightly different to those who have shown an interest. So, in this episode I cover:what interest could, and generally looks like in product based businesseswhy it's important to keep sharing...2022-01-2715 min

Digital Discussions Unfiltered8 Other Ways To Grow Awareness Of Your Small Business That Isn't InstagramCustomers cannot buy from us if they don't we exist, right? So we have to first make sure we're getting in front of enough 'eyeballs' aka. potential customers in order to be able to move them along through the customer journey to buying. In this episode I share not only why getting awareness is important but the realities of what that looks like. AND other ways you can get started with reaching MORE people (that isn't instagram).Awareness is what we work through during week 3 of The Ecommerce Accelerator. The group programme built for product...2022-01-2625 min

Digital Discussions UnfilteredHow To Plan Your Marketing Using Data & StrategyPlanning is critically important when it comes to running your small business. "If you fail to plan, you plan to fail." We've all heard that famous quote, and it's true! If you're feeling stressed, overwhelmed, burnt out and like you're absolutely winging it then I hate to say it, but you're probably the root cause of that. You need to have an idea of what you'll be doing, launching or promoting in 6 months time. You don't need to have all the answers, but having an idea will help alleviate some of those feelings.We cover...2022-01-2526 min

Digital Discussions Unfiltered8 Prompts To Find Clarity & Set Goals For Your Small BusinessWith the launch of the third round of The Ecommerce Accelerator, I thought I'd give you an insight into each of the weeks topics. Plus, some actionable tips & prompts to get you started. First up, it's about finding clarity. As a small business owner your needs, your happiness and your goals are important. And we can't work out how to get somewhere unless we know what we're working towards.So in this episode I share some prompts & questions yo ask yourself to find out what YOU really want. Why you do what you do and...2022-01-2427 min

Digital Discussions UnfilteredSmall Businesses & Imposter Syndrome Explained With Christen Gilchrist BSc MSc Psyc, Mindset CoachChristen Gilchrist, a Mindset Coach for Purpose-Led Business Owners who works with you on your STATE and your STRATEGY. She's on a mission to help 'Change You. Then The World.'In this episode me and Christen cover things like:→ Imposter Syndrome - what is it and why we get it→ What is confidence→ 3 top things to go and DO to help you with imposter syndrome & your mindsetFind & follow Christen: Instagram | Website 2022-01-1840 min

Digital Discussions UnfilteredWhat is marketing strategy with Amy from Mango & WildThe overwhelming word that is "strategy", in this episode we walk through some of the elements of what that means. For you, your business and how to start creating your own strategy.In this episode we chat about;→ what it means to get to know your ideal customers→ how to find & understanding values of your target audience→ the important of market research and what that looks likeFind a follow Amy: Instagram | Website 2022-01-1145 min

Sold Out OffersFrankly Freelance: Lorna Scully – The Good, The Bad + The Ugly of InstagramIn this episode of Frankly Freelance I’m joined by the warm, funny and very frank Lorna Scully, a UK-based email marketing expert for product based business. An experienced Instagrammer with a thriving community in her niche, Lorna has a super fresh, real and honest approach to the channel which I think you’ll find mega refreshing.Get cosy, grab a cup of tea and listen in to this juicy chat as we spill the beans {and the swears} on the good, the bad and the ugly of Instagram, including:✹ Why Instagram can be fant...2022-01-1147 min

Digital Discussions UnfilteredIt ACTUALLY costs money to run a business - Tough Love TuesdaysAt the start of a new year it can be tempting to take a punt and start your own business, and hey, don't let this sound like we're trying to discourage you - go for it!However, to kick off a new year of podcast episodes, myself and Liane (aka. @thecontent.creator) bring the tough love of the realities of how much it costs to run a business. Because it does.If you just want to and expect to run your business and it not cost you a penny, you may have a rude awakening...2022-01-0426 min

Digital Discussions UnfilteredOvercoming Imposter Syndrome whilst building a business with Alex, PCOS NutritionistAlex Williams, the founder of The PCOS Collective and WIT (Weight Inclusive Training) membership joins me for a slightly different episode this week to share her experience with starting a business without feeling like she knows how to run a business. In this episode I dug deep with Alex around the topic of starting a business and simply 'going for it'. We cover things like:→ Her 3 biggest challenges only having been in business for less than a year→ What made her launch a membership→ Ways she's found best to market her servic...2021-12-2135 min

Digital Discussions UnfilteredGoing against the status quo in business with Maddy from Paiv CreativeFrom not knowing what you want to do with your life, to making hard decisions and going against the 'norm' after university and taking a punt on yourself, that basically sums up the lovely Maddy!Maddy Russell, the founder of Paiv Creative, the branding designer who is on a mission to build brands that feel like home has a story that doesn't sound like everyone else's. When I asked Maddy to be a guest on the podcast it was because I was very aware of her work, especially for the likes of SheCanSheDid and The Parent Education...2021-12-1444 min

Digital Discussions UnfilteredThe ick and irk of webinars - Tough Love TuesdaysIt's your second episode in the Tough Love Tuesday series, the monthly collaboration with Liane aka. The Content Creator. Once a month, we're going to be sharing our (and yours) gripes which we think some people just need to hear. We're officially dishing out the tough love.In this episode of TLT, we're talking about the icks and irks of webinars. From the overpromises, the over pretentious titles & the misinformation, all the way to the format of the webinars and pricing. We talk about;why we think people host webinars in the...2021-12-0724 min

Digital Discussions UnfilteredSmall Business Lessons from Sasha from Cheeky ZebraQuirky Card Queen, Sasha Gupta, founder and face of Cheeky Zebra THE quote cards for real life joins me for this episode to share the real life stories behind running a small, product-based business. She did not disappoint!In this episode we covered;→ overcoming family pressures & acceptance→ big lessons she's learnt from running paid campaigns & trying new product launches→ what 3 things she would say to past Sasha→ her opinion on using platforms like Etsy, Amazon & eBayIt was honestly such a joy to get the perspective of a small...2021-11-3040 min

Digital Discussions UnfilteredPersuasion Triggers with the Funnel Fixer, Jackie MuscatDoes all the chat of funnels just freak you out? Is it because of your ad or your offer? In this weeks episode I spoke to the incredible Jackie Muscat, the woman in the know when it comes to helping course creators and coaches sell more. We discussed → the importance of language→ persuasion triggers within your copy (both in ads AND landing pages)→ the biggest mistakes Jackie sees on the daily.I personally learned a lot from talking to Jackie and it's helped me make changes to my own busine...2021-11-2340 min

Digital Discussions UnfilteredWholesale Made Simple with Therese from Small Business CollaborativeTherese is a sales pro who is in the know when it comes to getting your products stocked on the shelf in stores. Not only does she have a wealth of knowledge when it comes to packaging & pricing your products to make sure they are shelf ready, but she has a clear passion for helping small businesses get there.During this weeks episode I chat to Therese about all things wholesale. I've found it forever fascinating and I think you will do. We cover;→ the importance of pricing your products right to make sure you ca...2021-11-1637 min

Digital Discussions UnfilteredWe vs I: the copy debate - Tough Love TuesdaysWelcome to the first instalment of our brand new, monthly collaboration called 'Tough Love Tuesdays'. Once a month, we're going to be sharing our (and yours) gripes which we think some people just need to hear. We're officially dishing out the tough love.In the first TLT, we're talking about why people use the term 'WE' rather than 'I' when you're simply running a business on your own, why it's a gripe for us & other perspectives from our community on Instagram.We'd love to get your take on the subject, so please do drop us...2021-11-0918 min

Digital Discussions UnfilteredThe realities of running a business whilst grievingStarting season 2 with a bit of a bang. The purpose of this podcast is to open up conversations that just aren't had enough. Over the last month or so we suffered the loss of an incredible human being, a family member of mine. And yet when it came to having to continue running a business that pays the bills and cope with grief at the same time, it felt impossible. I had no clue how to deal with it.Why? Because it's never talked about. And yet, death is inevitable. If you're a business owner...2021-10-261h 03

Out of Office PodcastMental health at work with Lorna Scully from Digital Discussions UnfliteredIn this episode we cover How I discovered I wanted to be a writer My journey through employment and how it all, abruptly came to a halt Facing challenges with confidence and overcoming external expectations set on us by society How social media has helped me create a community and build real human connections The impact of talking openly about mental health Find out more about Lorna here Fiona's links are here.2021-09-1550 min

Digital Discussions UnfilteredHow To Use Mindfulness As A Business OwnerIn this episode, I speak to the lovely Emma Buchan who is a transformation coach after having been there and done it herself and now helps others gain more confidence and self-belief in themselves and their abilities.And today's she's going to chat to us all about mindfulness, why it's important and how we can incorporate it into our busy, online, daily lives. Emma gives us a quick grounding exercise to go through together which will bring us back to being aware of our surroundings; we chat about paying attention with purpose; how it can...2021-06-3045 min

Digital Discussions UnfilteredWhich Email Platform Is Best For Small Business?One of the most common questions I get is 'Which platform is best'? And now, I'll be upfront, you might not like my answer.BUT, in this episode, I share some personal opinions (yes we all have them!) about at least 5 different Email Service Providers (ESPs), the pros and cons of each including pricing and my experience of using them. Plus, if you're just starting out / if you want to jump in feet-first, my personal recommendation for which platform to pick. If you found value in this episode, any shares or feedback is always welcome...2021-06-2341 min

Digital Discussions UnfilteredHow to get started with Segmentation in Email MarketingIn today's episode, I talk about how you can start using segmentation within your email campaigns. It's pretty important.89% of business currently do not use segmentation within their email strategy and that's crazy! I cover what segmentation is, why it's important and some examples of how it could drive some real results for your business.Ps. Don't be like ASOS. (You'll have to listen to the episode to find out what I'm talking about 😉)Get your ticket to The Email Challenge - June 2021-06-0915 min

Digital Discussions UnfilteredCopywriting & Commerciality with Em from Inkpot & PressEmily Mumford is the brains behind the fabulous brand that is Inkpot & Press. The copywriting pro is a countryside-dwelling, English graduate with over 15 years of copywriting experience.She clearly has a passion for helping value-led brands level up their words across all digital platforms. Whether it's a sales page, product descriptions or Instagram captions you need help with, Em is your girl!In this episode we chat about;→ Emily's background and how she became such a fabulous copywriter→ A brief (potentially controversial) rant about the new 'lockdown' social media managers→ I...2021-06-021h 01

Digital Discussions UnfilteredBehind The Scenes At Lone Owl Studio with Sarah WoollenLone Owl Studio is the incredible brand that today's lovely guest, Sarah Woollen has created. It's a clothing and personalised gift brand that creates products that are proudly vegan and free of any animal-derived materials and adhesives (right down to the recyclable packaging). And also donates monthly to animal charities too!In this episode we chat about:→ The book that helped Sarah jump from her marketing manager position in to the full-time business owner→ The challenges she faced whilst creating her brand, including the worries around the community she wants to be apart of 2021-05-2650 min

Digital Discussions UnfilteredSEO & Shopify with Liane aka The Content CreatorWhen you first start out in business, sometimes we just have to get things done, right? None of us knows everything. Or do everything we're 'supposed' to do. SEO is generally one of those things.In today's episode, I invited my pal Liane Abrams aka. The Content Creator to come and give us the DL on how we can get started with SEO, specifically for Shopify websites.Now, don't get me wrong, we covered A LOT in this episode, so even if you haven't got a website on Shopify, you'll likely pick up a thing...2021-05-191h 00

Digital Discussions UnfilteredHow to build my list and get more email subscribersWe're carrying on with the Q&A from my Instagram Stories where I'm answering all of your questions about email marketing.Today I'm answering the question 'How do I build my email subscriber list?'In this episode, I give you an explanation about value exchange, what that actually means, why it's important and what it could look like for you.Plus, give you some of the best spots with examples of where you can be promoting your email list!Are you ready to get on top your email game?2021-05-1228 min

Cuppa Tea and Talks With GSocial Media (The Good, The Bad, The Ugly) With Lorna ScullyIn this weeks’ episode I speak to Lorna Scully about all things Social Media! Essentially The Good, The Bad and The Ugly parts!! This is a topic I’ve wanted to do for a long time and Lorna was the perfect guest to chat about this with. We cover everything from why we love social media and the good it brings to why it needs better regulation and safeguarding for so many reasons! Lorna is a Digital Marketing Mentor so brings some really interesting insights into this episode! She also has her own podcast called Digital Discussions: Unfiltered where she make...2021-05-101h 28

Digital Discussions UnfilteredEmail Marketing and EtsyAnswering your questions, one by one, about email marketing.In this episode, I share my personal thoughts and feelings about building a business on a 3rd party selling site. BUT more importantly, how you can start to build your own database of fabulous email subscribers if that's where you're at right now.The Email Challenge, 5 prompts in 5 days: Get your ticket!Episode 52: How Often Should I Email My Subscribers?Episode 26 with Ruth from XOXO DesignsUse a link shortener: try bit.ly31 email content ideas: https://www...2021-05-0513 min

Out of Office PodcastSharing the launch strategy for my sold-out writing programOla! Welcome to this highly requested two-part podcast all about how I sold out my most recent program launch in less than 36 hours! In this part, I'll talk through my overall strategy, timescales, who I learned all my tricks from, how I figured out what platforms to use and how I brainstormed general content ideas. Alice Benham - https://www.alicebenham.co.uk/ Chloe Slade - https://vibeandflow.com/ Maddie Bourne - https://www.madeleinemae.co.uk/ Michelle Gately - https://theunfinishedbookshelf.com/ Jo Hooper - https...2021-05-0543 min

Digital Discussions UnfilteredHow Often Should I Email My Subscribers?Answering your questions, one by one, about email marketing.If you're looking for a quick fix answer to this question, then this episode probably isn't for you. However, I do give some ideas and questions for you to think about to be able to answer this question for yourself in a way that works for you and your business. Get the 31 content prompts mentioned in the episode > https://www.lornascully.com/emails/Share your thoughts or send me your question on Instagram @LornaScullyUK 2021-04-2819 min

Digital Discussions UnfilteredThe Good, The Bad & The Ugly of Female Owned Business with Fi GraysonFi Grayson, the absolute powerhouse behind the fabulous brand that is She Can. She Did. The brand going through a complete overhaul currently, but with a continuous, empowering mission.Fi and her lovely team are on a mission to help female business owners in the UK. She's created the first benefits programme to do just that. In this episode we chat about:→ The journey of She Can. She Did. so far→ How she pivoted and what that looked like for a business like SC.SD.→ How the launch of the UK...2021-04-211h 02

Digital Discussions Unfiltered7 Lessons From Creating 49 Podcast EpisodesI asked, you answered. I wanted to know what you wanted to hear from me for episode 5 - maybe not a milestone to many, but it feels like it for me.So in this episode I share 7 (possibly ramble lessons) I've learnt in creating 49 podcast episodes. And I think each and every one of them could probably be associated to some other area of business or even life in general.If you make it all the way through, there is a cheeky little giveaway at the end. You've got to be in it to win...2021-04-1442 min

Digital Discussions UnfilteredConvert More Customers on Your WebsiteAfter running a poll on my Instagram Stories ask you what you'd like episode 49 of the podcast to be, Converting More Customers on You Website came out top! So here we are. In this episode I quickly cover 3 of the common things to look in to/consider if you feel that you're not converting enough visitors on your website. If you found this episode useful then please give it a share on social media and tag me @LornaScullyUK - I'll be sure to share each and every one. Plus, If you listen to...2021-04-0720 min

Digital Discussions UnfilteredCreating Captivating Content with Carmela from Belvedere MarketingToday I'm sharing my conversation with the wonderful Carmela Elizabeth. She's the Founder of Belvedere Marketing (spelt like the Vodka but not based on it at all!) And she's on a mission to take a full 360° view and create eye capturing content that will stop the endless scroll of followers for small businesses on social media.With a passion for helping female-led, product businesses with their social content, especially Instagram, I knew I just had to get Carmela on the podcast.During our conversation we chat about:✨ Challenges she’s faced with starting a bus...2021-03-3158 min

Digital Discussions UnfilteredBuilding a Personal Brand with Ash Jones from Great InfluencePersonal branding has been a terms that’s been used A LOT in the last couple of years and to me, this guy is THE Personal Branding Guy.Meet Ash Jones, the Founder of Great Influence, the personal branding agency behind the UK's Biggest CEOs & Founders including; Steven Bartlett (Founder, Social Chain)Oliver Cookson (My Protein),Umar Kamani (Pretty Little Thing)Dom McGregor (Founder, Social Chain)Katy Leeson (MD, Social Chain)Carrie Rose, (Rise At Seven)I think you’ll agree with me - the...2021-03-2442 min

Digital Discussions UnfilteredFrom 1500 to 15k Followers in 3 Months with Laura from The Wedding EmporiumThe pandemic has had an affect on all of us in one way or another. But for todays guest it literally put a halt on one business, and changed the immediate direction of the other.In this episode I'm chatting to Laura Hopkins, founder of Elegant Designs Ltd. & The Wedding Emporium. Laura is a client and a great friend, and when I shared screenshot of her analytics after we worked on her Instagram strategy in January, I just HAD to get her on the podcast. The amount of DMs I received was crazy! You all wanted to...2021-03-1743 min

Digital Discussions UnfilteredMaking The Highstreet Visible Online With Markie ReedsMarkie Reeds, from Digital Reeds, has made it her mission to help small, local, independent business be visible in the online world.In this episode we chat about:✨ The big differences between corporates & small business ✨ The common challenges and mistakes small businesses are making online✨ Where local businesses should start if they're going online for the first timeIf you find this episode useful, please do share and tag myself and Markie and we'll be sure to share them!Find Markie: Website | Instagram 2021-03-1035 min

Digital Discussions UnfilteredClean Your List - Email Marketing Tip in 10 MinutesEvery day this week, I'm giving you a simple, actionable tip in 10 minutes all about email marketing.It's one of those channels that can seem daunting to small business owners and it really doesn't need to be. For the free download mentioned in the episode, head to www.lornascully.com/emails 2021-03-0514 min

Digital Discussions UnfilteredTest Everything - Email Marketing Tip in 10 MinutesEvery day this week, I'm giving you a simple, actionable tip in 10 minutes all about email marketing.It's one of those channels that can seem daunting to small business owners and it really doesn't need to be. For the free download mentioned in the episode, head to www.lornascully.com/emails 2021-03-0413 min

Digital Discussions UnfilteredSend Non-Sales Emails - Email Marketing Tip in 10 MinutesEvery day this week, I'm giving you a simple, actionable tip in 10 minutes all about email marketing.It's one of those channels that can seem daunting to small business owners and it really doesn't need to be. For the free download mentioned in the episode, head to www.lornascully.com/emails 2021-03-0314 min

Digital Discussions UnfilteredUsing Templates - Email Marketing Tip in 10 MinutesEvery day this week, I'm giving you a simple, actionable tip in 10 minutes all about email marketing.It's one of those channels that can seem daunting to small business owners and it really doesn't need to be. For the free download mentioned in the episode, head to www.lornascully.com/emails 2021-03-0214 min

Digital Discussions UnfilteredSign Up Forms - Email Marketing Tip in 10 MinutesEvery day this week, I'm giving you a simple, actionable tip in 10 minutes all about email marketing.It's one of those channels that can seem daunting to small business owners and it really doesn't need to be. For the free download mentioned in the episode, head to www.lornascully.com/emails 2021-03-0114 min

Digital Discussions UnfilteredFrom Content Creator to Content Marketing Coach with Leticia CollinsLeticia Collins, started out as a content creator, now helps female entrepreneurs show up, be more visible AND make sales through content marketing strategies. And what a fabulous job she does too!In this episode we chat about:✨ Comparing ourselves to big-time entrepreneurs ✨ Are you posting to grow a following? Or to build your business?✨ How to find a balance between sales posts and brand building posts - so it doesn’t feel like you’re constantly selling! ✨ The psychology behind people buying products - using storytelling to sell more. 2021-02-2442 min

Digital Discussions UnfilteredWhat mistakes you're making on Instagram with Laura, The Pocket VALaura, more commonly known as The Pocket VA (and in my head, the Queen of the Gram), helps small business owners use Instagram to grow and show up online in a way that feels right for you and your business!And what a fabulous job she does too!In this episode we chat about ✨ How The Pocket VA came to be and the changes she's been through✨ The common struggles and challenges both service-based and product-based business go to Laura with✨ How to change your mindset around using Instagram to prom...2021-02-1742 min

Digital Discussions UnfilteredLorna's Diary Part 2 - Coach or Mentor? Plus, what impact death has had on me.TW: Chat about death due to COVID-19Last week I had a bit of realisation around the terminology of what I call myself and what others see me as when they work with me. It started as a real open string of Instagram Stories, turned in to an IGTV (because frankly I didn't feel like I could communicate that again the morning after!) And then when I asked if followers would like to listen in to my though process and if they wanted a solo podcast episode, it was a resounding YES! So here we...2021-02-1340 min

Digital Discussions UnfilteredThe Highs & Lows of Owning a Handmade Business with Stacey from Darwin & GrayStacey has been on my list of potential guests for the podcasts for many reasons. One being I LOVE her products and the other being I just think she has such a lovely aura about her the way she conducts her business. One that I think many small businesses could take notes on.Stacey is the founder of Darwin & Gray, the beautiful handmade, designed and painted products perfect for your home. With a range of quirky yet relatable banners from "Don't be a dick" and "Piss off I'm busy" to family keepsake banners like "Twas the night"...2021-02-1054 min

Digital Discussions UnfilteredPhotography from a Pro with Beth LavinBeth Lavin, a London based Personal branding photographer, and not just a photographer, but a friend. She's on a mission to help female entrepreneurs like you grow your confidence as well as your business.I think it's safe to say Beth, like many of us is bored of the BS we see in the online world and so I wanted to firstly, get her take and opinion on that (I have no doubt you'll agree with her on many of them!) But also to help YOU. In this episode we chat about ✨ How sh...2021-02-0353 min

Digital Discussions UnfilteredA Lesson In Copywriting With Emily McGuireEmily McGuire, the sassy copywriter who in her own words is "not like a regular writer, I’m a cool writer", is sharing her knowledge and expertise about all things copywriting in this episode.When I saw her personality throughout her social channels and website, with references to Devil Wears Prada and The Breakfast Club, It really solidified why copy is so important. We're all evoked by emotions, but commonalities and I certainly had some of those with Emily. During this conversation we chat about:✨ How Emily came to be a copywriter and her...2021-01-2746 min

Digital Discussions UnfilteredWorking in the World of Mental Health with Jo From Mad and Sad ClubJo Hooper, the Biz Mentor for Mad Minds, as she so gently puts it, is a real hero when it comes to mastering your mental health alongside your work. After working in the corporate world, having two breakdowns and everything in between, Jo now spend her time helping other people manage their mental health at work and make work, work for them. And what a bloody good job she does too!During this conversation we chat about:✨ Where the name Mad and Sad Club came from & how the business came to be...2021-01-2054 min

Digital Discussions UnfilteredCopywriting With The Pro Natalia From StorylignNatalia is a pro when it comes to all things copywriting AND content writing, and yes I know what you're thinking - what's the difference? WELL, you're going to have to give this episode a listen, because that's just one of the questions I ask Natalia.Natalia, the fabulous mind behind Storylign is based in Dublin and has always had a passion for stories: reading them, telling them, writing them. And now works with brands to craft copy that will WOW your audience! During this conversation we chat about:✨ Her REAL identity 😂 ✨ H...2021-01-1344 min

Digital Discussions UnfilteredBusiness Lessons From Cat at GattoCat Byrne is a branding and web designer who also dabbles in a bit of coaching. Having always had a passion for all things creative helps amazing creative business owners to push their brand and create beautiful and functional websites.During this conversation we chat about:✨ Looking back, did she always want to be a web designer✨ The mistakes she's learnt along the way✨ What business looks like for her now (and her amazing new work/life balance)✨ And some of the things that got her to where she is today...2021-01-0644 min

Digital Discussions Unfiltered23 Reflections & Lessons From 2020Let me just start by saying I wanted to do 20 reflections in 2020. And at first I struggled. Who would’ve thought it. And then I went for a walk, and BAM, I had to shorten this list. But I’m all about not abiding by the unwritten rules, if I want to share 23, I’ll share 23!So in this solo episode, join me for an hour long look in to my brain ad the 23 (only some of!) the lessons I learnt this year, some of the thinking I've done as we approach a brand new year a...2020-12-3058 min

Digital Discussions UnfilteredFrom Blogger To Business Coach With Holly BrayHolly Bray is a business coach, podcast host and productivity queen! She started out blogging about all things lifestyle and over the 7 years has transformed her business and the businesses of her clients!During this conversation we chat about:✨ Journey from starting a blog to business coach ✨ Her original dream job✨ The importance of data and reviewing your analytics as a business owner✨ How to work out what your ‘needle moving’ activities are, plus some examples✨ What business may look like with a newborn baby and sharing how to take time o...2020-12-2354 min

Digital Discussions UnfilteredBecoming A Published Author With Fiona ThomasI'm thrilled to share my conversation with the fabulous Fiona Thomas. I've followed Fiona on Instagram for some time now and absolutely LOVE how to she shows up on Instagram, is relatable and I was first in line to buy her book Out Of Office when she released it, so I just had to invite her on to the podcast.In this episode we cover;The story of how she discovered she wanted to be a writer (and the career path she almost went on instead)Her journey through employment and how it all, abruptly came...2020-12-1648 min

Digital Discussions UnfilteredThe Importance Or Personal Branding Photography With Sophie CarefullIn this episode I chat to the lovely Sophie Carefull about her business, journey to becoming a branding photographer and so much more. You can expect to hear;→ Some of the challenges she faced growing up, going to university and studying a subject that may seem irrelevant now.→ How she landed her first photography jobs→ Some of the hardest challenges she's faced and overcome→ The benefits of branded photography and some top tips on how to find the right photographer for you and to be prepared for the shoot.If...2020-12-0955 min

Digital Discussions UnfilteredBehind The Scenes of XOXO Designs By RuthIn this episode I chat to the lovely Ruth, the powerhouse behind the colour brand that is XOXO Designs By Ruth.She creates a whole host of colourful creative pieces including greetings cards, prints, pins and patches - everything you could ever want really!During our conversation we chatted about:→ How she started the business→ The transition from a 'side hustle' on top of a full-time retail job, to a full-time gig→ What marketing channels she's using to promote her business→ Some of the challenges she's faced in her 7...2020-12-0239 min

Digital Discussions UnfilteredA Look Into Lorna's Diary This weekLast week I popped up a poll on my Instagram Stories to see if people would be interested (aka. nosey!) to hear a little bit about what goes on in my head and get written in my diary.It was a resounding yes, and so here it is! In this episode I chat through 8 points that made it in to my diary this week.You can expect to hear;👉🏻 a discovery I made about myself and my business👉🏻 some resources that helped me (here's the link to the one I promised - https://yo...2020-11-2541 min

Digital Discussions UnfilteredHow To Grow Your Business Online In 2020 & Beyond With Claire From MoxieIn this episode I chat to Claire from Moxie VA, an Online Growth Mentor and Specialist about how small businesses can make their growth, easier.As two marketing experts, in the industry, we agree that there is a lot of noise online at the moment and so we wanted to break it down and make it super simple!You can expect to hear:→ how Claire has got to where she is within her career (you'd never guess it!)→ how to pick the online channels that work for you and your business (+ how...2020-11-1856 min

Digital Discussions UnfilteredBuilding a Scrunchie Cult During a Global Pandemic After Being Hacked with Emma Phipps from BeauTieEmma Phipps is the creative fashionista behind the BeauTie brand, that has become the cult of scunchie loving people across the country!In this episode I chat to Emma about some of her experiences, challenges and highs too! We cover things such as:✨ her experience & thoughts a year on from having her original Instagram account hacked✨ her 3 top tips for someone just starting out in business✨ what the plans for the future for BeauTie are (they're very exciting!)Keep up with what Emma is up to over on her Instag...2020-11-1141 min

Digital Discussions UnfilteredHow Small Businesses Can (and should) use Black FridayBlack Friday can seem incredibly daunting in the small business world. When you're trying compete with the big boy players of the ecommerce world on one of the most well known shopping days of the year, globally, it can feel a bit much. PLUS, us small businesses don't tend to have as much 'wiggle room' when it comes to discounts.In this solo episode, I wanted to share my thoughts and feelings around how small businesses could take a bit of a risk, that will results in a short-term sacrifice for a long term gain....2020-11-0414 min

Digital Discussions UnfilteredBehind The Scenes of The Co-Working Club with Jess BerryIn this episode I talk to the lovely Jess Berry, the co-founder and brains behind The Coworking Club; A 'supportive community for female business owners, freelancers and remote workers who want to work FOR themselves not BY themselves.'And what a community it is.In this episode I got to ask Jess all of my questions including, why she started the Coworking Club, and how. What has been her biggest challenges in 'pivoting' the business during the global pandemic, what channels she's found most useful when trying to reach a wider audience and also w...2020-10-2830 min

Digital Discussions UnfilteredAnswering the 'How much to budget for Facebook Ads?' questionGetting started with Facebook Ads can be daunting, I get that. So in this episode, I have share my opinions and methods for how to work out how much to spend when you're just starting out.Facebook Ads can be a real investment for your business, but you also shouldn't be scared off by the horror stories or thinking that they're just not easy to understand.Give this episode a listen if you fancy gaining an insight in to how I work that magic number out for clients and don't forget for more tips, to...2020-10-1435 min

Digital Discussions UnfilteredAll Things Web Development with Holly PryceEver wondered what a web developer does, or what the difference is between a developer and a designer? Wonder no more my friends! During this episode I chat tot he lovely Holly Pryce about all things web development. She's been building websites since she was 14 years old, and so she knows a thing or two.We talk about how to find the template if you're looking to get up and running quickly and relatively cheaply, we cover when you'd know when to hire a developer and so much more.It can seem overwhelming...2020-10-0737 min

Digital Discussions UnfilteredStorytelling for Business with Stacey aka. The Modern StorytellerWe've all heard it before, people buy from people. That's why I just HAD to ask Stacey to come and be a guest on the podcast, because she is the QUEEN of telling stories.Stories, our experiences are what make us unique and human. 'People buy from people' remember! And in this episode I quiz the lovely Stacey on how small businesses could be utilising telling stories, where and we find the stories in the first place and so much more.I honestly loved recording this episode and I know you're going to love it...2020-09-3053 min

Digital Discussions UnfilteredBranding Strategy with Emma Lemon from Typegal StudioIn this episode I chat to the lovely Emma Lemon, a fabulous branding expert who at the beginning of the pandemic decided to leave her corporate software job and pick up more freelance clients. She's grown her following and business throughout this weird and wonderful time and what a bloody good job she's doing too.In this episode we chat about branding strategy, how it's not just about a logo and colours and the other components that really go in to building a sustainable brand. You can find Emma on her website and on Instagram:2020-09-1643 min

Digital Discussions UnfilteredHow to Start Podcasting for Business With Michelle GatelyIf you've been wondering whether podcasting for your business would be worth it or just 'another thing' then you're definitely going to want to give this episode a listen.I chat to the lovely Michelle Gately about how she got started with podcasting, what tasks to do before you even buy the mic or worry about how to edit a podcast episode and she also mentions some really great ideas for current business podcasts. PLUS, put on the spot, Michelle shares some great ways to create the perfect podcast concept for your business.If you...2020-09-0953 min

Digital Discussions UnfilteredShowing Up Online With Julia DayAre you bored hearing everyone tell you to just SHOW UP online?I was getting a little frustrated by seeing it all over Instagram and Facebook and yet no one was really sharing what that actually means. That's why I invited the fabulous Julia Day from The Independent Girls Collective on to the podcast.Julia shows up on Instagram effortlessly and so in this episode we discuss; what showing up actually means, why it's different for every business and doesn't look the same for everyone. We also touched on some really important points including how...2020-09-021h 00

Digital Discussions UnfilteredWhich Website Platform Should I Use With Kate From Web Hive DigitalIf you're in the infancy stages of your business or just at that point of considering building a website, you're going to want to this episode.In this episode I talk to Kate Smoothy from Web Hive Digital about the ins and outs of choosing which platform to build your website on because - let's face it, there's a lot fo choice.We cover;The four big platforms - Wix, Squarespace, Shopify & WordPressWe chat about the pros and cons of eachWe briefly cover the cost differencesKate shares some amazing tips on things you should...2020-08-2657 min

Digital Discussions UnfilteredBuilding A Community With Jules From Marketing MixologyIf you're looking to build a brand or business that has some real longevity and one that stands for something, then you're going to want to give this episode a listen. In this episode I chat toe Jules Brim of Marketing Mixology about all things community. We chat through what community building is, why it’s so important and Jules also gives some great examples of where and HOW to start building a community. Jules came super prepared and even shared with us two campaigns of brands that had put the time and effort in to...2020-08-1946 min

Digital Discussions UnfilteredWhat's The Deal With SEO With Holly LandisSEO is one of those subjects that people either seem to GET or be scared of. In this episode I chat to Holly Landis, an original Brit who now lives over in the US with her husband about the nitty gritty of SEO.We chat about;⁠Why working on your website in terms of optimising it rather than just constantly slogging away on social media is important.⁠Search intent - what is it, what does it mean and why is it important?⁠And also, Holly shares some really great ways to get started, regardless of what type o...2020-08-1244 min

Digital Discussions UnfilteredGetting Started with Google My BusinessThere are many tactics & strategies that can get you to the top spot on Google! But many businesses do not utilise the power of Google My Business.In this episode I share a few top tips that will help you get started with creating your profile, what the verification process looks like AND how to optimise your profile to make sure you get the most traffic to.I cover the 3 core types of listing and how to really get the most from it, but once again, this is not a checkbox task! It's not TICK...2020-08-0510 min

Digital Discussions UnfilteredPR For Small Business with Kelly From Happy CommunicationsA good piece of PR can completely skyrocket a small business, and most definitely has done in the past.That's just one of the reasons I invited Kelly Morel from Happy Communications on to the podcast to share her insane level of knowledge and give away some top tips too.We chatted about how to best prepare for any press coverage, what you should include in a press release and how to find the right journalists and how to get in front of them.You can find Kelly in all these wonderful places:2020-07-2948 min

Digital Discussions UnfilteredIntroduction to SEOToday I wanted to touch on the infamous SEO.It’s a topic that comes up quite regularly and can also stump a lot of people. And I get it, it can seem quite techy and truth be told, like overwhelming - right?Jargon and tech speak is not what I’m about so, expect there to be lots of episodes around SEO, because if you want to be REALLY good at it, then yes there’s a lot to it, but in todays episode I want to keep it light and fluffy and simple to dig...2020-07-2221 min

Digital Discussions UnfilteredBranding Your Business With Krishna Solanki DesignsHave you ever wondered just how important is branding for your business? When you're just starting out it can be super hard to know what to invest your time and money in too.I believe branding is SUPER important, but I'll hold my hands up and tell you when I don't know enough. And on branding, I honestly don't. That's why I invited the fabulous Krishna Solanki on this episode to explain a few things...1) Why branding isn't just a logo2) Why branding is so importantAnd we also had a...2020-07-1347 min

Digital Discussions UnfilteredGetting Started With Pinterest For Small BusinessesNot enough small businesses are using Pinterest within their marketing strategy. It's a great tool for driving more traffic and people who are actively searching and looking to BUY your products or services.In this episode, I wanted to cover some of the reasons why I LOVE Pinterest for business, why I think more of us should use it and the benefits. PLUS, give you 5 top tips for getting started if you're new to it.On top of that, I'll be hosting my 5 Day FREE Pinterest Challenge, starting Monday 13th July which you will receive...2020-07-0720 min

Digital Discussions Unfiltered7 Email Automations Ecommerce Businesses Should Be UsingAre you utilising email marketing to sell your products? If not, you absolutely should be! You could be missing out on SO much revenue.In this episode I cover 7 email automations that businesses can set up once and let them run, bringing in more revenue each and every day. Who doesn't want to make more money and only doing the work once? I know I do.Most of these will be most beneficial to product based ecommerce businesses, but even if you're a serviced based business, I might just spark an idea or two.2020-06-2931 min

Digital Discussions UnfilteredLet's Talk About AnalyticsBe honest with me for a second, as a small business owner, when was the last time you even checked your analytics, let alone created a report that you updated every month?I'm shocked by how many people do not pay any attention to their analytics, insights etc. And I'm not talking about the important stuff, the stuff that makes you happy or sad like revenue & profit! I'm talking about Google Analytics, what's your websites bounce rate; How many link clicks did you get on your Facebook posts last month.How do you know what...2020-06-2229 min

Digital Discussions UnfilteredInfluencer Marketing In Small Businesses with Charlotte from Blether DigitalHave you ever wondered if working with Influencers is worth it for business like yours? Maybe you've tried sending some free product to some influencers and you felt that you didn't get as much in return as you would have liked. Or, maybe you've considered it but you're not even sure where to start with finding the best Influencers to work with.Well, wonder no more. In this episode I chat to Charlotte from Blether Digital about working with influencers as small businesses. We cover things like what the difference between gifted & paid opportunities are, how to...2020-06-1532 min

Digital Discussions Unfiltered7 Reasons Your Small Business Should Have a WebsiteHave you been considering a website for your small business? No? I KNOW there are people that believe they can build significant businesses without one, but in this episode I want to touch on 7 reasons why I think you should absolutely have a website for your small business.This is isn't me preaching here, this is about building solid foundations for your business. To protect your business. And to ensure the largest growth.Not only that, I dive in to the 4 main things you need in order to create a website and also...2020-06-0821 min

Digital Discussions UnfilteredA Different Approach To Deciding Your Target AudienceDoes the thought of having to chose one person, or small group of people to aim your marketing towards put you off doing it? You want to sell as much as possible too whoever will buy right?! It doesn't have to be daunting! I've out together a different approach of working out who your target audience are. Remember, it's not set in stone and you're not saying you'll refuse anyone outside of this group. But you should be aiming your marketing at 'someone'. If you're trying to talk to everyone - you're talking to no one. 2020-06-0122 min

Digital Discussions UnfilteredWhat is Digital Marketing & Where to start?Does the term Digital Marketing just freak you out? It doesn't have to be as difficult as some 'gurus' make it out to be. In this episode we cover the top level question 'What IS digital marketing?' and also dive in to two or three things to consider when you're starting to think about how to market your business online. I also touch on what a digital marketing strategy is as it's a term that can be quite overwhelming. Let's keep things REAAAAL simple, shall we? Plus, you'll get an insight in to episode number 2! 2020-06-0115 min

Digital Discussions UnfilteredTrailerHey and welcome to Digital Discussions UNFILTERED, my names Lorna Scully & I’ll be your host throughout every single show on this podcast. I thought I’d put together a short introduction about what you can expect to hear on the podcast & also thought it’d be good to give you a little introduction in to who I am and why on earth you'd want to listen to me!2020-05-1206 min