Shows
Brand for GoodEpisode 150: 5 Credibility Markers That ConvertMost people think visibility is the key to growing their brand. But here’s the truth I’ve learned—and what I unpack in this episode: Visibility gets you seen. Credibility gets you sales. And they are not the same thing. In this solo episode of Brand for Good, I’m diving deep into what I call the currency of credibility—the invisible authority that makes your audience lean in, trust you, and choose you (even before you pitch them). Whether you’re a coach, consultant, creative, or nonprofit leader, this episode will...2025-07-2213 minBrand for GoodEpisode 149: Risky Business: The Leaps of Faith Behind Every Level of GrowthIf you’re an entrepreneur or small business owner, here’s the truth: you will never grow without taking risks. And I’m not talking about reckless gambles—I’m talking about calculated, courageous leaps. In this episode, I’m sharing the four types of risk that show up at every level of business and how some of the most successful entrepreneurs, from Sara Blakely to Rihanna, made bold moves in the face of uncertainty. You’ll also learn about some of the risks I took in my journey—and why I believe the best bet you’ll ever make is on...2025-07-1511 minBrand for GoodEpisode 148: Active Listening: Your Networking SuperpowerWhat if I told you the key to better referrals, stronger connections, and more meaningful conversations wasn’t about what you say — but how you listen? In this episode of Brand for Good, we’re unlocking the secret power of active listening. I’ll share why it’s your most underrated networking superpower, how it benefits you as much as the person speaking, and what small changes can make a big impact. From overlooked cues to missed opportunities, I’ll show you how to make listening your competitive edge. This episode is inspired by my work as a co...2025-07-0811 minBrand for GoodEpisode 147: Information Is a Commodity—It’s Leadership That SellsAre you sharing information or leading with perspective? In this episode of Brand for Good, I explore why informational content doesn’t convert anymore—and how to shift to leadership content that builds trust and grows your brand. You’ll learn: ✅ Why informational posts (tips, how-tos) are now a commodity ✅ How opinions and bold perspectives build brand authority ✅ The difference between expertise and leadership content ✅ Three steps to create content that earns trust and drives action ✨ In This Episode, I Share: How “informational branding” holds back coaches...2025-07-0112 minBrand for GoodEpisode 146: Smart Leadership and Sales with Luis BáezWhat does smart leadership look like in a world obsessed with hustle? In this episode, I sit down with Luis Báez—former Silicon Valley exec turned sales strategist and personal branding powerhouse—for a conversation that’s honest, energizing, and full of practical wisdom. Luis shares the leadership mindset shift that changed everything for him, how he built a sales career rooted in integrity, and why authenticity is still your biggest business advantage. We talk about what it means to build a brand that sells with soul, how to navigate leadership without losing yourself, and yes...2025-06-2441 minBrand for GoodEpisode 145: Why I Left Social Media For A Year—And Why I’m BackAfter more than a year of mostly staying quiet on my personal Instagram and Facebook, I’m finally back—and I want to share why I left, what I learned, and why I’m returning differently. In this episode, I open up about how overseeing social media strategy for clients—something I love—began to drain my own desire to show up online. I talk about the quiet season I chose for myself, what it cost me (very little), and what I gained (a lot). And I share how developing my Category of One Brand program reminded me that su...2025-06-1012 minBrand for GoodEpisode 144: Bold Branding & Business in a Rapidly Changing World with Jared RosenthalIn this episode, I welcome trailblazing entrepreneur Jared Rosenthal, who left the corporate world behind to start Health Street with nothing but a used RV and a bold idea—turning a mobile DNA testing truck branded "Who’s Your Daddy?" into a national media sensation. Jared unpacks how unconventional branding, calculated risks, and a deep understanding of trust and technology helped him grow Health Street into a successful tech-driven company serving over 50,000 businesses. From being the subject of VH1’s Swab Stories to navigating the new terrain of AI-driven search, Jared’s story is both inspiring and incredib...2025-06-0441 minBrand for GoodEpisode 144: Bold Branding & Business in a Rapidly Changing World with Jared RosenthalIn this episode, I welcome trailblazing entrepreneur Jared Rosenthal, who left the corporate world behind to start Health Street with nothing but a used RV and a bold idea—turning a mobile DNA testing truck branded "Who’s Your Daddy?" into a national media sensation. Jared unpacks how unconventional branding, calculated risks, and a deep understanding of trust and technology helped him grow Health Street into a successful tech-driven company serving over 50,000 businesses. From being the subject of VH1’s Swab Stories to navigating the new terrain of AI-driven search, Jared’s story is both inspiring and incredib...2025-06-032h 16Brand for GoodEpisode 143: Your Brand Is Your Marketing: Why Trust Converts Before TacticsWhat if your best marketing strategy isn’t in your funnel, ad copy, or content calendar—but in your brand? In this episode of Brand for Good, I explain why your brand isn’t just a foundation for your business—it’s the engine behind every successful marketing effort. I explore the invisible line between branding and marketing, showing how trust, not tactics, is what really drives conversion. You’ll learn why visibility alone isn’t enough, what makes a personal brand truly magnetic, and how authority, perspective, and consistency turn your brand into your most powerful...2025-05-2714 minBrand for GoodEpisode 142: You Can’t Build a Personal Brand Without PRWhether you’re building your credibility, growing your influence, or just tired of being the best-kept secret… this one’s for you. “You Can’t Build a Personal Brand Without PR” is more relevant now than ever, so I’m bringing it back to your ears. Where does personal branding intersect with public relations? When people hire me to help them grow their brand online, they want to increase their VISIBILITY, INFLUENCE and REPUTATION. Before people talked about "branding," they called this work “public relations” (or “PR,” for short). The work hasn't changed, but it has expanded. Th...2025-05-2019 minBrand for GoodEpisode 141: Build Your Peerless & Profitable BrandWhat if your brand could be peerless and profitable? What if you were known—not just followed—for the one thing you do better than anyone else? What if your content built trust, your message created demand, and your brand made selling almost effortless? In this episode, I’m sharing why the way most entrepreneurs are building personal brands just doesn’t work anymore. The lifestyle brand strategy is outdated—and in today’s trust recession, authority is the new currency. If you’ve been showing up but not standing out... If your content gets a...2025-05-1309 minBrand for GoodEpisode 140: The Authority Shift: How to Turn Attention Into IncomeIf you’re getting engagement but not seeing real business results, this episode is your wake-up call. In a world flooded with lifestyle content and surface-level personal branding, tune in as I explain why visibility without authority is just noise — and what to do instead. You’ll learn how to shift your brand strategy from being liked to being trusted, and from being seen to being sought after. What You’ll Learn: Why the old personal branding model no longer works How the trust recession has changed audience behavior The difference between...2025-05-0614 minBrand for GoodEpisode 139: Hospitality: Brand Experience Is the New Bottom LineIn a world of endless ads, algorithms, and automations, one thing still cuts through the noise: how you make people feel. In this episode of Brand for Good, I unpack why hospitality isn’t just for hotels and restaurants anymore — it’s the new foundation of powerful brands. You’ll learn: What true hospitality means (and why it’s not the same as good service) How fashion, tech, and finance brands are using hospitality to build emotional loyalty The real cost of losing employees and clients when hospitality is missing2025-04-2912 minBrand for GoodEpisode 138: The Power of PerspectiveWhat if the reason your message isn’t landing isn’t because it’s wrong—but because your audience sees it through a different lens? In this episode of Brand for Good, Lorraine shares a powerful metaphor she first used with her daughters—sunglasses with different tints—to explain the concept of perspective. From parenting to branding, perspective shapes how we see, how we hear, and how we connect. You’ll learn: Why some messages fall flat—even when they’re true How to identify the “lens” your audience is wearing Five powerful...2025-04-1509 minBrand for GoodEpisode 137: The Truth About Fractional CMOsDoes your marketing feel like it’s constantly in motion—but not moving you forward? In this episode, Lorraine Schuchart breaks down what a fractional CMO really is, the value they bring to growing businesses and nonprofits, and how they differ from consultants or marketing managers. If you’re ready to stop spinning your wheels and start aligning your marketing with your mission, this is the episode for you. You’ll learn: The true role of a CMO (fractional or full-time) How a fractional CMO bridges the gap between strategy and executio...2025-04-0810 minBrand for GoodEpisode 136: Recession Proof Your MarketingIn uncertain economic times, many businesses instinctively cut their marketing budgets—but history shows that this is the worst move you can make. The brands that continue marketing strategically don’t just survive downturns; they come out stronger and more profitable on the other side. In this episode, I’m sharing exactly what’s working right now in marketing, so you can keep growing your business—without wasting time or money. From owned and earned media strategies to community-driven marketing, smart paid ads, and customer retention, I’ll break down how you can stay visible, build trust, and drive re...2025-04-0120 minBrand for GoodEpisode 135: The Ethics of InternshipsInternships can be a game-changer for both students and small businesses. They provide eager talent with real-world experience while helping business owners tackle important tasks. But here’s the catch—internships should always be paid. In this episode of Brand for Good, I’m sharing why I have never, and will never, hire an unpaid intern. I talk about my own experience as a paid PR intern at a comedy club—how that summer gave me confidence, hands-on experience, and an incredible learning opportunity. That experience shaped the way I see internships today and set the standard for how...2025-03-2509 minBrand for GoodEpisode 134: The Free Life with Christina KimbroughWhat does it take to create a life of freedom beyond addiction? In this episode, I sit down with Christina Kimbrough, former communications director and freelance writer turned founder of Free Life LLC, to talk about her journey to sobriety and how she’s helping others do the same. Combining her personal experience and National Certified Peer Recovery Support Specialist (NCPRSS) credential, Christina has built a supportive community offering online resources, in-person events, and a fresh perspective on what it means to live a substance-free lifestyle. All while building a brand for good. Whether you're on your ow...2025-03-1818 minBrand for GoodEpisode 133: Everbloomer: The New Community for Women EntrepreneursDid you know that nearly 50% of entrepreneurs report feeling lonely in their journey? And for women, that number is even higher. For many women, this sense of isolation isn’t just about business; it seeps into personal life as well. While we’re building, growing, and leading, we sometimes find that our existing social circles don’t quite understand the unique challenges we face. And if we don’t intentionally build our own communities, loneliness can become an unintended companion on our entrepreneurial journey. This is what led me to create Everbloomer, a space for women to...2025-03-1108 minBrand for GoodEpisode 132: Empowering Brands with PR with Reena GoodwinIs PR still relevant in today’s digital marketing landscape? Absolutely! In this episode of Brand for Good, I sit down with Reena Goodwin, founder of Facteur PR, to uncover why public relations remains a must-have for brand success—and how small businesses can leverage it effectively. Reena shares her incredible journey from working with global icons like Beyoncé to building a PR agency that helps beauty, home, and wellness brands gain national media coverage. We dive into: ✅ How PR builds trust, credibility, and long-term brand value ✅ Why storytelling is the foundation of a strong PR...2025-03-0434 minBrand for GoodEpisode 130: Build a Brand That People LoveMost of us grew up with brands we loved—so much so that just hearing their names brings back memories. Maybe it was a product brand, like Barbie, or the pizza place where you met your friends in high school. But have you ever wondered what it takes to create a brand that people love like that? A brand that evokes joy, trust, and loyalty? That’s exactly what we’re diving into today on Brand for Good. We’ll explore how to build a brand people adore—not just for what you sell, but for how you make t...2025-02-1809 minBrand for GoodEpisode 129: Financial Empowerment for WomenWhy do some of the smartest, most capable women still feel lost when it comes to their finances? Today, on Brand for Good I’m talking with Ed Vargo, CFP®, CLU®, CDFA® and Melana Carbary CFP®, CLU®, CDFA®, the powerhouse duo behind Burning River Advisory Group and their groundbreaking second business, enlightenHer. With years of experience in financial planning, they saw a gap in the system—one that left women without the knowledge and tools they needed to build financial security. 🔍 In this episode, we cover: ✅ How societal norms shaped the way women think about money2025-02-1144 minBrand for GoodEpisode 128: Trends in Purpose-Driven Branding for 2025Welcome to this episode of the Brand for Good podcast! Today I’m talking about the top trends shaping purpose-driven branding in 2025. From aligning with social and environmental causes to leveraging AI for good, I’ll tell you how brands can stay ahead of the curve while staying true to their mission. Learn how transparency, authenticity, employee engagement, and cause marketing collaborations are redefining how brands build trust and create impact. Whether you’re a small business owner, nonprofit leader, or global brand strategist, this episode is packed with actionable insights to help you amplify your brand’s purpose in the c...2025-02-0419 minBrand for GoodEpisode 127: Authenticity Over Perfection: Building Trust Authority in the MarketplaceWelcome to the first episode of 2025 on Brand for Good! This year, I’ll be focusing on building trust and authority. In this episode, I’m exploring why authenticity outperforms perfection when it comes to building a brand that resonates deeply and makes a lasting impact. You’ll learn: Why authenticity is the foundation of trust and marketplace authority. How to stand out in a content-saturated world, especially with the rise of AI-generated material. Practical strategies for embracing authentic branding in 2025. Actionable steps you can take right now to create...2025-01-2810 minBrand for GoodEpisode 126: Vision + Strategy = Breakthrough SuccessThis week, we are revisiting why you need a strategic vision for your business. In this episode, which originally aired nearly a year ago, I discuss why vision boards and vision statements are not enough to achieve visionary goals. I also explain why I support the idea of formulating a 'big, bold, three-year vision' as a foundation for your business. Later, I reveal my proprietary 'Magical Strategic Vision Process', which starts with identifying one's core desired feeling and proceeds with setting priorities and determining actions to take in various areas of the business. Lastly, I invite you...2024-12-2410 minBrand for GoodEpisode 125: From Stuck to Breakthrough with Amy PosnerAmy Posner is a business growth mentor who helps creative freelancers take the uncertainty and complexity out of business building. Amy built six businesses, including a Manhattan design agency, a copywriting micro-agency and a $200k-plus-a-year freelance business. Through these experiences, she has learned that following someone else’s path to build your own business does not work. Every business is different, and every growth plan needs to take that into account. In this episode, Amy and I discuss what it takes to build a creative business, why the term “freelancer” doesn’t deserve the bad reputation it gets, an...2024-12-0332 minBrand for GoodEpisode 123: Why Expertise Matters: Choosing the Right Marketing PartnerWould you trust an amateur with a life-or-death decision? Of course not. Still, many small business owners risk their brand’s reputation and their business success with marketing providers who lack real expertise. In this episode of Brand for Good, I break down why choosing the right marketing partner is critical to your growth and success. In this episode, you’ll learn: What separates true experts from “good enough” providers. The risks of working with inexperienced marketers—and how they can cost you. Key questions to ask when evaluating potential...2024-11-1911 minBrand for GoodEpisode 122: The State of Marketing: Trends, Predictions and InsightsIn this episode of Brand for Good, I take you on a journey through the latest marketing trends, data-driven predictions, and actionable insights to help you stay ahead in 2025 and beyond. From the transformative power of AI and automation to the growing emphasis on authenticity and purpose-driven branding, I reveal what’s working, what’s next, and how you can leverage these shifts to drive success for your brand. Tune in to discover… Emerging Trends: Learn about the rise of AI and automation, the power of purpose-driven branding, and the rapid growth of video and audio...2024-11-1317 minBrand for GoodEpisode 121: It All Adds Up with Dr. Ranelli A Williams, CPADo you want to establish wealthy habits? Dr. Ranelli A. Williams, CPA, is a cashflow and profit strategist, a Certified Public Accountant, and a Certified Profit First Professional. She’s also a Money Breakthrough Business Coach with over 25 years of accounting experience in corporate accounting, public accounting, and internal auditing. Dr. Williams has a proprietary process to help set your “wealth GPS”... and in this episode of Brand for Good, she’s sharing part of that process with you! In this episode, we discuss: How writing a book on faith co...2024-10-2942 minBrand for GoodEpisode 120: The Rise of Brand JournalismIn this episode of Brand for Good, we explore brand journalism, a storytelling approach that helps companies build relationships, establish trust, and create a compelling brand voice—without focusing on direct sales. With brand journalism, you can bypass traditional media channels and create a dedicated audience by telling authentic, engaging stories that resonate with your customers. Tune in to discover: What brand journalism is and how it differs from content marketing Why storytelling is a powerful way to build lasting relationships with your audience How to use brand journalism to enhance yo...2024-10-2216 minBrand for GoodEpisode 119: Heart-Centered Sales with Dora RankinIf we were to pull the thread from last week’s episode on human-centered marketing, it would lead to this week’s episode, Heart-Centered Sales. My guest today is sales expert Dora Rankin, who recently evolved her positioning and her brand through a lecture, a course, and a book called The Heart Sell. Join us as Dora discusses the camaraderie of communities in the midwest–where she and I both live–and how the opportunity to speak at Women’s Entrepreneurship Day Ohio served as the launch of her dialed-in positioning. She also shares the story of h...2024-10-1526 minBrand for GoodEpisode 118: Human-Centered MarketingIn this episode of Brand for Good, I explore the power of empathy in marketing and how a human-centered approach can drive better business outcomes. Consumers today are looking for brands that understand their needs, emotions, and challenges…and empathy is the key to making that connection. We cover: What is Human-Centered Marketing? Learn how shifting your focus from transactions to relationships can transform your brand. The Role of Empathy in Marketing: Discover how understanding your customers' feelings and needs can help build loyalty and increase conversions. Real-World Examples: See how br...2024-10-0815 minBrand for GoodEpisode 117: When Bigger Isn’t BetterIn this episode of Brand for Good, I challenge the notion that bigger is always better in marketing. While large numbers might seem impressive, they don’t always translate into success. Let’s dive into why focusing on the right metrics and reaching the right audience is what really drives business growth! We discuss: The Importance of the Right Data: Why understanding and tracking the right metrics is crucial for your business. Small but Mighty: How small but engaged TikTok accounts, email lists, and Facebook groups can outperform larger ones by focu...2024-10-0111 minBrand for GoodEpisode 116: Marketing Metrics that MatterIn this episode of Brand for Good, I explore how you can drive business growth by using a business scorecard—a data-driven tool that helps you align marketing activities with your business goals. A scorecard allows you to track progress, make necessary adjustments, and prioritize what really matters. We cover: Why Scorecards Are Important: How scorecards provide clarity and alignment across your team Creating the Right Scorecard: Steps to build a scorecard that tracks your key business objectives with the right KPIs Using Scorecards to Prioritize: How scorecards guide decision-making and he...2024-09-2414 minBrand for GoodEpisode 115: The Why and How of My Free Brand CourseIn this special episode of Brand for Good, I’m sharing why I dedicated 15 episodes to the concept of upbranding and how listeners can find the time to implement the strategies discussed. I’m sharing my passion for solving problems, writing and teaching and how these loves inspired my approach to podcasting. I also offer practical advice on how to create time for brand development, along with a step-by-step guide to make real progress by revisiting each episode in the series. Key Takeaways: Why 15 Episodes on Upbranding: Learn why I chose to focus on branding for...2024-09-0309 minBrand for GoodEpisode 114: Copywriting Techniques That Turn Browsers Into BuyersIn this episode of Brand for Good, I’m sharing some important techniques for turning your website visitors into loyal customers through the power of effective web copywriting! Whether you’re a service provider or a product-based business, your website’s role is to guide visitors on a journey that leads them to take action—whether that’s making a purchase, signing up for a newsletter, or reaching out to learn more about your services. Key Takeaways: Speaking to Multiple Ideal Prospects: Learn how to divide and direct your website visitors to the right place early on...2024-08-2718 minBrand for GoodEpisode 113: The Write Way to Create Sales and Services PagesIn this episode of Brand for Good, I guide you through the essential strategies for creating effective sales and services pages that convert. Whether you're a service provider or a product-based business, your sales and services pages are critical tools in guiding customers through their buying journey. This episode covers everything from organizing your services page to crafting persuasive copy that speaks directly to your ideal customers. Key Takeaways: Understanding the Difference: Learn the key differences between a services page and a sales page, and when to use each. Organizing Your Services Page...2024-08-2019 minBrand for GoodEpisode 112: How to Increase Homepage ConversionsWelcome to this episode on how to increase your homepage conversions! Today, I’m breaking down the key elements necessary to create compelling website copy that turns visitors into customers. I’ll walk you through my step-by-step framework designed to help you craft a high-converting homepage. If you've been struggling to get your website to drive action, grab a pen and paper, because I’m here to help you turn things around! Key Takeaways: The Biggest Website Mistake: Learn why making your website all about your company can hurt conversions and why focusing on the custom...2024-08-1321 minBrand for GoodEpisode 111: 4 Essential Brand StoriesIn this episode of Brand for Good, we explore the power of storytelling to build impactful brands. Join me as we dive into the four essential brand stories that every impact-driven brand needs to stand out in the market! Learn why brand stories matter and how you can use them effectively. Hear inspiring examples from brands like Ben & Jerry's, Patagonia, Warby Parker, and TOMS Shoes. Discover how to craft and share your origin story, signature story, transformation story, and personal stories to create a powerful connection with your audience. Key Takeaways: Why Brand...2024-07-3018 minBrand for GoodEpisode 110: Key Messages for Memorable MarketingIn this episode of the Brand for Good podcast, we delve into the critical role of key messages in effective marketing. We explore what key messages are, why they are essential for establishing a strong brand, and how they serve as the backbone of all brand communications. From your website to social media…PR to public speaking….we cover it all! Learn how to create powerful key messages inspired by your brand's positioning statement, and discover the SCREAM criteria that make them specific, clear, relevant, emotional, actionable, and memorable. Plus, get practical tips on crafting your own key...2024-07-2310 minBrand for GoodEpisode 109: Find Your Brand VoiceWelcome to another episode of Brand for Good, the podcast dedicated to helping you build a brand that impacts the world…and your bottom line. In this week’s episode, we explore a fundamental aspect of brand communications: finding your brand voice. Join us as we discuss: The Importance of Brand Voice: Understand why a consistent brand voice is crucial for building trust and recognition. Voice vs. Tone: Learn the key differences between brand voice and tone and how you can use them effectively. How to Develop a Brand Voice...2024-07-1611 minBrand for GoodEpisode 107: Leverage Your Unfair AdvantageIn Episode 107 of Brand for Good, I discuss the importance of a brand value proposition, also known as a unique selling proposition (USP). Learn what a value proposition is, why it’s essential for your brand's success, and how to create a memorable one that leverages your unfair advantage. This episode is packed with practical insights and examples to help you differentiate your brand and drive business growth! Key Points: Introduction to Brand Value Proposition How it builds on your brand promise Importance of a Brand Value Pro...2024-06-2523 minBrand for GoodEpisode 106: Your Brand PromiseA brand promise is a critical component of the branding process. Today, I’m explaining what a brand promise is, why it matters, why you need one, and how you can communicate the right promise for your business. Episode Highlights: A brand promise is a statement that communicates to customers what they can expect from a brand's products or services. It is important for distinguishing one brand from another as well as for building trust in the market. How do you write a clear, concise, and compelling brand promise, and...2024-06-1821 minBrand for GoodEpisode 105: The Power of Core ValuesAre you ready to unlock the true potential within yourself and your business? In this episode of Brand for Good, I delve deep into the fundamental beliefs that drive our actions and shape our success. This episode is a must-listen for anyone looking to align their life and work with their deepest principles. Episode Highlights: Introduction to Core Values: Understand what core values are and why they matter in both personal and professional realms. Living Your Values: Learn practical exercises to identify and consistently live by your core values, enhancing your...2024-06-1124 minBrand for GoodEpisode 104: How Purpose Leads Your Mission, Vision and ValuesYour brand purpose is the unsung–and sometimes overlooked–hero of your business. When done well, brand purpose leads your mission, vision and values and guides virtually every decision you make in your organization. Unfortunately, most businesses either don’t have a brand purpose statement or don’t have the right one. In this episode, I’m sharing the Brand for Good process for creating this asset for your business so that you can attract better talent, inspire your community, and out-perform your competition. Brand for Good Links Email your though...2024-06-0410 minBrand for GoodEpisode 103: Hire the Right Expert at the Right TimeHiring an expert to consult on a specific area of your business can bring valuable insights that transform your company…but which expert does your business need and when? That is what I’m breaking down for you in this episode of Brand for Good. I believe there are 5 essential areas of your business that require expertise, and if you don’t have that expertise, you probably want to hire someone who does. This person doesn’t need to be an employee—instead, look for the best expert you can find (and afford) for each stage of your busin...2024-05-2810 minBrand for GoodEpisode 102: Brand Work is Soul WorkIn this episode, I discuss how to navigate misalignment between your business offerings and your personal aspirations. As I continue to take you behind the scenes with me while I upbrand my agency, Prosper for Purpose, I also want to share some of the deep work that is necessary during the process, especially when business changes are a driving force. If you’ve ever wanted to deconstruct your business and build something that feels fresh and exciting, you’re not alone. You are not your business. It is human nature to evolve and change, and sometimes, that desi...2024-05-2110 minBrand for GoodEpisode 101: Brand Strategy & InspirationOver the next few weeks, I’m taking you behind the scenes with me as I upbrand my agency, Prosper for Purpose. Follow along to get ideas that you can apply to your own business! In this episode, I am sharing some of the inspiration for my company’s upbrand. I’m also discussing some of the business decisions I’ve made about Prosper’s position in the market and a once-beloved service we’re no longer promoting. Here are two of the four decisions that are driving my strategy and inspiration: I want to do m...2024-05-0721 minBrand for GoodEpisode 100: Upbranding the Prosper WayWelcome to Episode 100! Thank you for being a valued listener. Have you ever considered rebranding your company? Do you want compelling copy, a show-stopping design, and a website that you’re proud to have people visit? I certainly do. In fact, I go through the rebranding process about every three years…and guess what? This happens to be one of those years! I’m inviting you to join me over the next four or more weeks as I share my process with you right here on Brand for Good. I’ll discuss the 5 signs that you’re d...2024-04-3016 minBrand for GoodEpisode 99: Brand AuraThis episode is all about brand aura, the energy that your brand radiates—or what we might call, its glow. Brand aura also encompasses how that energy is perceived by your audience—their core reaction or feeling when experiencing it. Brand aura is about the images and feelings that a brand provokes. It calls to a consumer’s self-identity, their aspiration, and their need to belong. Join me as I discuss the auras of some of my favorite brands and share five steps you can take to glow-up the aura of your brand! 2024-04-2317 minBrand for GoodEpisode 98: Your Top Personal Branding Questions, AnsweredWhat is a personal brand, and why is it important? Who needs a personal brand? How big of an audience do you need? Since founding Prosper for Purpose in 2013, I have been asked a lot of questions about personal branding. A few years ago, I started a list, and in this episode, I’m answering as many of those questions as possible. I invite you to join me and ask yourself, what is your top question about personal branding? If it isn’t answered in this episode, send an email to conne...2024-04-1630 minBrand for GoodEpisode 97: The Number 1 Way to Cut Through the NoiseIn this episode, I share how indulging in some Sunday scrolling on social media led me to the realization that many small business owners are getting really bad advice about how to market online. In particular, there are two philosophies that seem to be gaining traction. The first is that entrepreneurs should “always be selling.” As a professional communicator with more than three decades of experience, I can promise you, this philosophy will hurt any business that adapts it. The second philosophy that worries me is the copied content trend. Tons of entrepreneurs are literally copy...2024-04-0207 minBrand for GoodEpisode 96: Kindness as a Tool for Success with David GazDavid Gaz is an international creative director, filmmaker and photographer. He is Founder of The Bureau of Small Projects, a branding agency that leverages their relationships with Fortune 500 companies and major brands to help small businesses, startups and nonprofits make a BIG impact. In this episode, David discusses the inspiration for his agency: the critically acclaimed 2014 documentary, Kindness Is Contagious, about the benefits of being kind. The film was directed by David and narrated by Catherine Ryan Hyde, bestselling author of the book (and movie) Pay It Forward. David uses his experience and expertise with...2024-03-2636 minBrand for GoodEpisode 95: Redesigning Learning & Development with Beth SalyersBeth Salyers, Ph.D., is Founder and CEO of Custom Learning Atelier, an alternative learning and development company for impact-driven leaders, knowledge workers, artists and their organizations. Like Prosper for Purpose, her company is a Certified B Corporation, using business as a force for good. In this episode, I ask Beth about her role as a learning (re)designer of her field. Beth operates from a deep understanding that every experience, encounter, piece of content and structure either disrupts or reinforces the habitual. While this reality is inherently overwhelming, it also provides the abundance of variables needed...2024-03-1931 minBrand for GoodEpisode 94: Business as a Force for GoodWhat if there were a way to measure a company’s entire social and environmental impact? Well, there is! It’s called the “B Impact Assessment,” and it’s offered by the nonprofit, B Lab. Since March is B Corp Month, I devote this episode of Brand for Good to discussing the ongoing paradigm shift in the business world and how the triple bottom line philosophy of “people, planet and profit” is here to stay. I also talk about how you can take steps to use business as a force for good with or without becoming a cer...2024-03-1214 minBrand for GoodEpisode 93: The Power of Words to Create WorldsIf you’re a business owner or a marketer of any kind, your success depends on convincingly conveying how your product or service will improve the life of your customer. In essence, you want to show them what’s possible by creating a world in which they benefit from your product. To build a deeper connection, you should choose words that speak to the desires, aspirations and challenges of the people you’re trying to reach. That’s why, in this episode, I discuss how to create compelling stories using the words your clients need to use to build...2024-03-0509 minBrand for GoodEpisode 92: Elevate Your Brand Through Elevated ConnectionsWe’ve all heard the phrase “your network is your net worth,” and it’s true. Your network is not just a list of names; it's a collection of opportunities, insights, and potential collaborations. Successful people understand this, and they invest time and effort in building and maintaining strong professional connections. Who talks about you matters. The more influence the people who recommend you have, the more valuable your referrals will be. In this episode, I discuss the facts behind networking and how you can elevate your network for better referrals and results. B...2024-02-2709 minBrand for GoodEpisode 91: Lead with PurposeIn my decades of experience working with bosses, I have come to believe that the main traits of great leaders include having a purpose beyond profit and ensuring their teams are trained, empowered and rewarded within the structure of that purpose. In this episode, I talk about how statistics indicate that businesses that prioritize purpose over profit perform better financially and attract loyal customers and employees. I also dive into how I choose to lead with purpose and how you can too. Leading people toward a common goal can be one of the most difficult b...2024-02-2013 min
Brand for GoodEpisode 90: 8 C’s for Effective ContentIn my 30+ years of writing content for traditional and digital media, I have discovered that there is a formula for writing that attracts and retains a clearly defined audience, ultimately building brand and increasing sales. My 8 C’s for effective content form a framework that can help you write more effectively for your business. This framework will improve your blogs, podcasts, articles, and long form social media. Though short social posts are more in the copywriting realm, you can also incorporate some of the C’s there to help your copy shine! Get your pens out...2024-02-1321 min
Brand for GoodEpisode 89: 7 Principles of InfluenceInfluence is the currency of the online market. Influence is mandatory for businesses that want to build a following, grow sales, or achieve a massive impact. Influence can also help you gain media attention, get book deals, speak on stages, earn awards, and so much more. Social Psychologist Dr. Robert Cialdini identified the Seven Principles of Influence as reciprocity, consistency, social proof, authority, liking, scarcity, and unity. Join me as I talk about how each of these principles works and how you can leverage them to build your own influence in the online market! 2024-02-0812 min
Brand for GoodEpisode 88: Brand EvolutionWelcome to the first official episode of Brand for Good, formerly known as The Prosper Project. Have you ever had the realization that you’re going through some kind of metamorphosis and that your business needs to evolve to accommodate the change? That’s what happened to me in 2023. It wasn’t sudden; it was more of a rising tide. I felt it begin as a subtle nudge and grow into a wave of certainty, leading me to a higher place of calling and service. In this episode, I’ll explain what that change l...2024-02-0608 min
Brand for GoodEpisode 87: Goals & GraceOn her last episode of 2023, Lorraine discusses how to navigate end-of-year pressures faced by business owners, or what she calls “opposing pulls.” She explains the concept of “granting being” - exercising grace in the face of disagreements or perceived differences and highlighting the importance of separating individuals from their actions. She also talks about how it’s often most difficult to grant grace to ourselves but why it’s important to do so. The episode concludes with an invitation to join Lorraine’s upcoming workshop, “Beyond the Vision Board: Casting a Magical Strategic Vision,” which is designed to help entreprene...2023-12-2808 min
Brand for GoodEpisode 86: Cancel Culture and Crisis Communications with Evan NiermanNo business owner wants to face a crisis, but planning for one in advance will save you time and save you from missteps, should one ever come to pass. This week on The Prosper Project, meet Evan Nierman–the crisis PR guru and Founder and CEO of Red Banyan, a world-renowned PR agency that always knows exactly what to say and when to say it. With two game-changing books under his belt (one on crisis communications and the other on cancel culture), Evan has nearly 30 years of experience in navigating high-pressure situations with grace and poise. 2023-12-1937 min
Brand for GoodEpisode 85: Beyond the Vision Board: Casting a Strategic Vision for Your BusinessThis week, Lorraine shares why you need a strategic vision for your business. She explains why vision boards and vision statements are not enough to achieve a visionary goal. She also tells you why she supports the idea of formulating a 'big, bold, three-year vision' as a foundation for your business. Later, for the first time, Lorraine reveals her 'Magical Strategic Vision Process', which starts with identifying one's core desired feeling and proceeds with setting priorities and determining actions to take in various areas of the business. Then finally, she invites you to join her upcoming strategic...2023-12-1210 min
Brand for GoodEpisode 84: You Can’t Build a Personal Brand Without PRWhere does personal branding intersect with public relations? When people hire Lorraine to help them grow their brand online, they are going to her for help with growing their VISIBILITY, INFLUENCE and REPUTATION. Before people talked about "branding," they called this work “public relations” (or “PR,” for short). The work hasn't changed, but it has expanded. Think of brand identity as the foundation and growing your brand as PR. That is what Lorraine discusses in this week’s episode, as well as: the things you need to know before hiring someone to help with brand...2023-11-2819 min
Brand for GoodEpisode 83: Identity, Influence & Impact in 2024Though there is a prevalent philosophy among many of the best known marketers that business owners must be omnipresent on social media, that is neither feasible nor desired by many entrepreneurs–Lorraine included. In this episode, Lorraine discusses where timeless strategies meet technology. She also shares how you can plan to uplevel your identity, expand your influence and spread your impact for easier, more sustainable growth in 2024 (and beyond)! Prosper for Purpose Links: Email your thoughts about this episode: connect@prosperforpurpose.com Join the Peerless Brands Facebook community by Pro...2023-11-2124 min
Brand for GoodEpisode 82: Going BeyondAt a time when “busyness” and stress are high, why would you want to go beyond what you’re doing already, especially without a business rationale? …Because sometimes the ROI is joy, sometimes the ROI is purpose, and sometimes the ROI is bringing light into dark spaces. There are many ways that each of us can go beyond our work for the people we serve, the people who work with us, for the communities we live and work in, and for the causes we believe in. We can bring that light, caring and compassion by going one step bey...2023-10-3118 min
Brand for GoodEpisode 81: 7 Key Business Functions Enhanced by PRPublic relations (PR) is unique in that it alone holds the power to influence virtually every other key area of your business. Join Lorraine as she discusses the critical impact of PR on key business functions. She explains how PR can enhance seven crucial business functions, demonstrating its pivotal role in shaping a company's image, reputation, and success. In addition to learning the tangible steps you can take right now, this episode will help you gain a new perspective on the role that PR can play in your business. Prosper for Purpose Links:2023-10-2422 min
Brand for GoodEpisode 80: Saving the Planet through Real Estate with Carolyn PistoneCarolyn Pistone describes herself as a committed Earthling dedicated to saving the planet using real estate. She is the President and Managing Director at Clear Blue Commercial, the ONLY commercial real estate firm to be a certified Green Business, a certified Small Business, a certified Woman Owned Business, AND a certified B-Corp. Carolyn is a proud REALTOR®, EcoBroker®, and Certified Green Building Professional®. These experiences have inspired her to bring earth-saving practices to real estate that also save her clients money. In this episode, Carolyn shares insights on selling to those who don’t see the value in wh...2023-10-1732 min
Brand for GoodEpisode 79: Becoming the Local Expert with Grant Findlay-ShirrasIs it possible to cover training for your business like an athlete trains for his sport, the importance of marketing data, the rules of reciprocity, brand influence and social impact ALL in one episode? The answer is yes! Grant Findlay-Shirras is the CEO and Co-Founder of Parkbench.com, a portfolio company of NAR REACH and 500 Startups. He's the creator of the Local Leader® Real Estate Sales & Marketing System, an international bestselling author of "Become A Local Leader" and "Referral Secrets," and a Team Canada Tennis Player on the Masters Tour. Grant's expertise encompasses lead generation, hyperlocal marketing, p...2023-10-1044 min
Brand for GoodEpisode 78: Ethical Swag with Tara MilburnTara Milburn is a leader focused on using the power of business to address some of our biggest global challenges. She has been part of the startup ecosystem since the early nineties with some non-traditional beginnings. She was part of a team that built a privately funded arena for the NHL Vancouver Canucks, the first international expansion with the NBA and the 2010 Olympic Winter Games domestic bid. With 30 years in business, Tara is leading by example to demonstrate that caring and profitability can go together. Listen as Lorraine and Tara discuss how her change from corporate executive to s...2023-10-0334 min
The Ultimate Journey of Self-CareThe Thread of Your Purpose and It's Impact with Lorraine SchuchartPurpose. Some spend a life time trying to find it. Others may find it, but once they become disconnected from it they run into problems.Our purpose is that ‘thread’ that is connected to all we do.Lorraine Schuchart is a brand strategist and story teller and helps her clients create the strategic pieces in their work and their personal lives so that their purpose is being fulfilled.Self care is a BIG piece of that and exists from the top down.In this episode, we talk about what pieces go into f...2023-09-2636 min
Brand for GoodEpisode 75: Grit Leads to Greatness with Jenny SchroenJenny Kerr Schroen leads marketing for Delmarva Veteran Builders (DVB) in Salisbury Maryland, where she recently co-authored the children’s dystopian tale, Grit Leads to Greatness. Jenny’s story is just as fascinating as the one she co-authored, and that’s where we start on today’s episode. She grew up the middle child of three sisters in a creative, close-knit family in Northern Kentucky near Cincinnati, Ohio. After college, she explored the world while practicing graphic design and travel blogging with her sisters. More than a decade later, she reconnected with and married a widowed college friend wi...2023-09-1345 min
Brand for GoodEpisode 73: Impact Your Bottom Line, Impact Your Life with Byron WolfeByron Wolfe's gift for translating the complexities of business financial principles into easily understood concepts has made him one of the most highly sought financial and business consultants. He is the Founder of CFO•AF, a financial services and business consulting firm specializing in industries ranging from construction to crypto. Byron is the Chief Financial Officer for an INC 5000 company and is the fractional CFO of various companies with annual revenues from 3-25 Million. His certification in the Crypto, NFT, and the Metaverse space has led to many projects with DAOs and crypto companies and he is co...2023-08-2938 min
Brand for GoodEpisode 71: Good Marketing with Lindsay LashellLindsay Dayton LaShell is a marketing activist and the creator of the Open Lines Marketing Framework. Her work is to advance justice, equity, and sustainability through access to excellent marketing strategies for women, indigenous, queer, or POC founders, B Corps, and nonprofits. Listen as Lindsay and Lorraine discuss bad bosses, going out on your own and the art of charting a new course—all while doing good marketing for good people and producing great results. Guest Links: Website: https://www.open-lines.co Instagram: https://www.instagram.com/openlinesmarketing C...2023-08-1536 min
Brand for GoodEpisode 70: B Corporation: From Assessment to Global Movement with Carolina MirandaIn this episode, Lorraine speaks with fellow Certified B Corp Business owner Carolina Miranda. Carolina is the Founder and CEO of Cultivating Capital, where she works with small businesses to implement sustainable business practices and often to receive their B Corp Certification. As a B Corp Consultant, Carolina has helped businesses achieve B Corp certification, to increase their impact and score with recertification, and to develop action plans for team engagement. In 2021, she was one of three U.S. participants in a pilot program run by B Lab to train external verifiers and received extensive training from...2023-08-0835 min
Brand for GoodEpisode 69: The 4 Renegade Brand Archetypes with Ann BennettAnn Bennett believes that leaders typically fall into one of four main categories of brand archetypes and that embracing yours will “capture your market so you can make bank.” Ann is a former award winning designer for Vogue Magazine who now works with entrepreneurs to help them illuminate, translate and amplify their unique brands so they can be found by the people who need them. Ann’s life mission is to help entrepreneurs own, honor and unleash their Rebel Voice to become a Rockstar so they can amplify their brilliance, get rich and change the world—a...2023-08-0130 min
Brand for GoodEpisode 67: Stories SellWe’ve all heard the phrase “facts tell, stories sell.” It’s because stories convey information in ways that cause people to respond and remember more consistently than information alone. When we tell stories, we are more relatable and more memorable. In this episode of The Prosper Project, Lorraine talks about an essential skill that a lot of entrepreneurs struggle with writing. The ability to write copy that moves the people you want to work with is critical to building your business. From the copy on your website, your sales pages, your social media, and your email marketin...2023-07-1124 min
Brand for GoodEpisode 65: Let’s Get Personal About BrandingWhether you are running your own company or working within a corporate setting, cultivating a strong personal brand can significantly impact your professional success. In this episode, Lorraine explores the importance of personal branding for entrepreneurs and intrapreneurs, highlighting the benefits it offers to each, from cultivating credibility to growing worth. As the business landscape continues to evolve, nurturing a strong personal brand is an essential element for entrepreneurs and intrapreneurs to thrive. Prosper for Purpose Links: Email your thoughts about this episode: connect@prosperforpurpose.com Join th...2023-06-2015 min
Brand for GoodEpisode 64: Use Your Voice with Anastasia LipskeAnastasia Lipske is the founder of Access Speakers, a full-service speaker agency, where she has booked more than 1,500 speaking engagements for clients. Anastasia has the ear of speaker chairs and event planners who are seeking the right speakers for their events and meetings. As co-author of Business Events with Ease, she is an expert on using speaker branding to grow awareness, influence and business. Listen as Anastasia spills the tea on using podcast guesting and public speaking to grow your business! Guest Links: Website: https://accessspeakers.biz Li...2023-06-1338 min
Brand for GoodEpisode 63: Transformational Hypnosis with Ewelina SzczeblewskaEwelina Szczeblewska is the founder of Braving the Being, where she works with anxious and frustrated overthinkers, high-achieving professionals, and entrepreneurs who are ready to say YES to themselves and create extraordinary and unstoppable lives. Ewelina is a Certified Clinical Hypnotherapist and RTT Therapist (Rapid Transformational Therapist/RTT). She is also NLP Master Practitioner, Transformational Coach, and Confidence & Mindset Coach. In 2022 she was recognized by Scotland Prestige Award as a Hypnotherapist of the Year. She helps clients transform by using subconscious programming, brain training, and neuroplasticity so they can step up in all aspects of their lives w...2023-06-0624 min
Brand for GoodEpisode 62: Dressed to Win with Mary Lou AndreMary Lou Andre started her business with no clients, no capital, and very little personal money to build her dream company. So, she sold her wedding dress and used the money to buy business cards and a used computer. Then she sold everything else she could in order to pay for a membership into a women’s organization where she could meet prospective clients. 25 years later, Mary Lou leads Dressing Well Inc. and Mary Lou Andre Executive Coaching. She is an author and a frequent speaker at women’s conferences. She runs a team of stylists who prov...2023-05-2348 min
Brand for GoodEpisode 61: Charitable Giving Made Transparent with Chase HarmerChase Harmer is the founder of Wishes, a FinTech app that is changing the transparency of charitable donations made by individual donors. With no formal background in tech, just hard won experience, Chase is a visionary who has created one of the most innovative platforms in charitable giving by providing validation for donated funds through transparency in e-commerce causes, crowdfunding and nonprofits. Listen as Chase and Lorraine discuss: capitalizing on credit card rewards for charitable donations, making connections with causes, understanding real-time data from charitable e-commerce campaigns, and how...2023-05-1631 min
Brand for GoodEpisode 60: 10 Pivotal Moments from 10 Years in BusinessThere are pivotal moments in every business. Moments that change everything. . . Some for the better. . . Some not so much. Moments when we experience something so profound that we remember them forever. In January, Prosper for Purpose celebrated 10 years in business, and I’ve had many of those profound moments. In this episode, I’m sharing 10 of them, plus a bonus I spontaneously added during recording. Whether these moments were wins or losses, I learned lessons from each. . . Lessons about business, about people, and about myself. This one is...2023-05-0933 min
Brand for GoodEpisode 59: Meant for More with Jennah LearJennah Lear remembers the moment she fully realized she was meant for more. She was in her fourth year working in corporate and feeling frustrated that her skills were being underutilized. “I realized I'm not in the meetings talking about change. I'm not seeing how the work I'm doing is actually impacting the end customer or client,” Jennah explains. This recognition inspired Jennah to leave that position and launch Blue Loui Studio, where she offers visual branding and her proprietary program, C.A.S.P. (the Client Attraction Strategy Program). Listen as Jennah and...2023-05-0224 min
Brand for GoodEpisode 58: Hitting 7 Figures as a Solopreneur with Philip F. SmithPhilip Smith has some groundbreaking views on marketing. Smith is a serial entrepreneur, investor, and author who partnered with Kevin Harrington, one of the original sharks on Shark Tank. He also made the Inc. 5000 list of fastest-growing private companies four times as a one-employee company working from home. Smith started his first business in 1998 and has sold four companies so far. Smith’s latest business, All In One Marketing, was created to help companies scale and automate their digital marketing for less by combining many software platforms into one easy-to-use platform. Listen as Phil and Lorraine discuss ho...2023-04-2543 min
Brand for GoodEpisode 57: Reimagining the PR Industry with Fatou BarryFatou B. Barry is on a mission to bridge knowledge and equity gaps while creating safe spaces for BIPOC professionals to thrive. In this episode of The Prosper Project, we talk about her work generating opportunities to grow and amplify talent that is typically overlooked. Fatou is the founder of PR Girl Manifesto, a nonprofit and digital community of over 40,000 professionals globally in the Communications field. The community works to re-imagine the communications industry while supporting its constituents through access to resources, fellowship, and mentorship. Her work is influenced by her desire to bridge equity...2023-04-1836 min
Brand for GoodEpisode 56: The Brave Leap Sideways with Cathlyn MelvinCathlyn Melvin’s company, Right Cat Creative, may have been inspired by her own many lives. Cathlyn has been a competitive public speaker, a performer, an educator, a TEDx speaker and a law student. She now offers TedX coaching and copywriting services through her company, which she founded in 2019. With a degree in theater performance and over a decade as an actor, director, writer, editor, and educator, Cathlyn draws on her diverse experiences to help mission-driven experts design and deliver their world-changing messages. Cathlyn’s popular TEDx talk, The Brave Leap Sideways, is trul...2023-04-1138 min
Brand for GoodEpisode 55: AI-Proof Your BrandIn this episode, I talk about the power of your brand in the age of artificial intelligence (AI), specifically in regard to marketing. Chat GPT is the newest technology to take the business world by storm. Copywriters and marketers are especially concerned about the potential impact of Chat-type technology. In my last episode, I interviewed Thomas Helfrich, who has been using technologies like ChaptGPT for quite some time. Thomas maintains that AI can only enhance and speed up what we do as marketers and entrepreneurs but not replace it. But since that conversation, which was...2023-04-0414 min
Brand for GoodEpisode 54: Leveraging AI for Marketing with Thomas HelfrichThomas "AI Nerd" Helfrich describes himself as the “Pioneering Founder's Secret Marketing Weapon.” As CEO of InstantlyRelevant.com, he builds trust and relevance for passionate founders, ambitious entrepreneurs, and pioneering startups by actually giving a sh!t about them, their brands, and their customers. Back in January, I interviewed Thomas about the AI wave that has been heralded by many business owners but feared or dismissed by others, especially writers and designers. Thomas is not only an early adopter; he also has good news for businesses and creators alike. I have to admit, I’d already been geeking...2023-03-3030 min
Brand for GoodEpisode 53: Growing Teams, Crushing Goals with Eric EstevezEric Estevez is a 14-year leadership veteran for two Fortune 50 companies (Target and Walmart). While there, he started exploring entrepreneurial opportunities. Eric wrote a children's book, flipped mobile apps, and then started investing in real estate, which led him to leave his corporate job and start a mortgage lending branch with his father. Within four years he built a team that produced $100 Million in revenue and reached the top 1% income earner in the US. I ask Eric about working with his father, choosing and training the right team and what it means to be a leader. 2023-03-2831 min
Brand for GoodEpisode 52: Purpose Driven Consulting with Mary StelletelloIn this episode, I talk with Mary Stelletello, MA, MBA, founder of Vista Global Coaching & Consulting, Wisconsin’s longest-certified B Corp. Mary brings 30 years of experience in the nonprofit and philanthropic sectors to her coaching and consulting work. She focuses on the areas of governance, leadership development, strategy development, strategic partnerships, training, facilitation and organizational capacity building. Mary is a PCC credentialed professional coach by the International Coach Federation and an Associate Coach with Coaching Right Now and Manpower/Right Management. She uses these skills with nonprofit executives, social impact leaders and management staff to strengthen their abi...2023-03-2133 min
Brand for GoodEpisode 51: My Top 3 Business Growth Strategies for 2023In my first solo episode of 2023, I share my top three strategies to help you grow your business this year. As the market continues to change, business owners must evolve. Sometimes, that means leveling up in our foundations and so this year my recommendations are aimed at helping you think bigger to grow bigger. They’re also strategies that will stand the test of time, regardless of what happens in the future. Links: Email your thoughts about this episode: connect@prosperforpurpose.com Join the Peerless Brands Facebook community by Prosper for Pur...2023-03-1411 min
Talking With TeriTalking With Teri on How to Scale your Business with Lorraine SchuchartLorraine Schuchart is the founder of Prosper for Purpose, the brand and PR agency she launched in 2013. She and her team design disruptive brand strategies for courageous change-makers using a magnetic mix of public relations and marketing. . . to impact the world and the bottom line. The company holds the prestigious B Corp Certification, meeting the highest standards of verified social and environmental performance, public transparency, and legal accountability. Lorraine works with coaches and consultants, socially conscious companies and nonprofit organizations.Connect with Lorraine:Website: www.prosperforpurpose.comInstagram: @lorraineschuchart
2022-11-0327 min
The Kelly Roach ShowPublic Relations, Visibility, and Media | feat. Lorraine SchuchartToday we are joined by Lorraine Schuchart, a strategic public relations consultant for purpose-driven brands. Lorraine is the founder of Prosper for Purpose and has helped many clients generate millions of dollars while making an incredibly positive impact. We chat about public relations misconceptions and how it holds entrepreneurs back from building their empires. Also in this episode: The importance of local press The four core principles of the PESO model Why your story is unique and how to leverage that How you can gain visibility through podcast guesting Stay connected with Lorraine Schuchart 2022-10-0723 min
The Prosperity ApproachMake a Difference AND a Dollar w/ Lorraine SchuchartHey Prosperity Seekers, I have some questions for you - Why did you start your business? Can you remember what its purpose was back then? Have you stayed true to that purpose? Honestly? Don’t feel bad if your answer to the last question is No. Most of us quickly forget our purpose in our branding and get caught up in “building” our business. But today, I have a guest who helps entrepreneurs close that gap and keep their purpose at the forefront so they can make a difference AND money.I’m talki...2022-07-0522 min
Life After Corporate92. Does Your Brand Reflect Your Mission and Values with Lorraine SchuchartWhat does your brand communicate about your value and your values? Today, we're unpacking how to prosper from your purpose through effective branding. In this episode, we are joined by Lorraine Schuchart. Lorraine is a disruptive brand strategist, an award-winning writer, and a national speaker. She has an agency called Prosper for Purpose where she helps changemakers build brands that impact the world. And the bottom line, the company holds the prestigious B Corp certification, which means that her brand is behind a purpose. She meets the highest standards of verified social and environmental performance, public transparency, and legal a...2022-03-2238 min
Positive Impact Philanthropy PodcastAn interview with Lorraine Schuchart CEO of Prosper for PurposeJoin Lori and her guest, Lorraine Schuchart, as they talk about branding, purpose, and values. Lorraine is the founder and CEO of Prosper for Purpose, a brand strategy and storytelling agency that helps people and organizations build brands of impact. How can you connect your values to your philanthropic journey? Stay tuned! Here are the things to expect in the episode: The various nodes in Lorraine’s career that led to her personal involvement in philanthropy. Working with an organization to fine-tune their philanthropic footprint. The value of incorporating your values into the hiring and onboarding practices. Is promoting really a sign of showing ulterior motives, even for philanthropic purp...2021-05-0526 min
Launching SimplifiedProsper for Purpose with Lorraine SchuchartAre you wondering how you can make money and also use business as a force for good? Learn how Lorraine Schuchart, the founder and CEO of Prosper for Purpose, figured out how to use business to make the world a better place by creatively supporting clients who have social and environmental impact.Lorraine Schuchart is the founder and CEO of Prosper for Purpose, which helps purpose driven brands with strategy and storytelling. As a Certified B Corporation they work with clients who are also in the business of making the world a better place. To co...2021-02-1831 min
Crush the Rush081 - Building your Brand with Purpose with Lorraine SchuchartHere's what we chat about in this episode:- Why your purpose is so important for your brand.- How to make your mission shareable.- Incorporating your purpose into your everyday messaging and content.Lorraine Schuchart, APR is the founder of Prosper for Purpose, the brand strategy and public relations firm she launched in 2013. The agency works with purpose-driven organizations to create a more just and sustainable world. Lorraine also works with entrepreneurs building "category of one" brands through her Peerless Entrepreneur program. Before launching her company, Lorraine worked in advertising a...2021-01-1231 min