Shows
Success In Mind; Motivation, and Inspiration for EntrepreneursConsistency Decoded: Secrets to Keep Showing Up with Lorri Klassen and Lizzi FraustoEp. 326: I am struggling to show up consistently right now on social media.
So I did what anybody does... I turned to my friends on Instagram for help!
In this episode, I'm joined by my friends Lizzi and Lorri to talk about showing up consistently online.
Learn more about Lorri and Lizzi:
www.yourmarketingmentor.online
@_lorriKlassen
www.lizzibear.com
@lizzibearhugs
Show links:
www.teriholland.ca
https://www.aurahealth.io/teriholland
Chapters:
00:00 Introduction and Episode Overview...2024-08-0152 min
Making Sense of Social MediaMarketing From The Heart of Who You AreThis week's guest is Barbara Carneiro (https://www.barbaracarneiro.com/), a brilliant social media strategist who gives some amazing tips and advice on how to approach your social media marketing and content strategies from a new, maybe different angle than you've considered before.
I hope you love this episode as much as I do!
Your Marketing Mentor, a group coaching program I have, begins May 2, 2024! If you are looking for comprehensive and hand-held training for your own social media marketing visit http://www.yourmarketingmentor.online.
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Send in...2024-04-1926 min
Making Sense of Social MediaPeople Buy From People on Social MediaThis week you're in for a REAL treat in the Making Sense of Social Media podcast featuring Luke Stillwell. Luke's agency is 07 Heaven Marketing [https://07hm.co.uk/] and Luke can also be reached on LinkedIn [https://www.linkedin.com/in/lukestillwell/].
Luke and I have a great discussion about brand, messaging, and what it truly takes to win over your audience and turn them into raving fans and eventually clients and customers. This is SUCH a great episode, I know you're going to love it!
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My group coaching...2024-04-1330 min
Making Sense of Social MediaUnlocking the True Power of Your AvatarThis week's Making Sense of Social Media guest, Robert Brown, has some AMAZING observations and practices that he shares for the small business owner marketing themselves! You very well make come out of this with some new ways of creating content that you had never considered before. Robert's agency is The Customer Shop [thecustomershop.com] and he was an absolute pleasure to interview.I hope you get as much out of this as I did!
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Allow Me to Help You Master Social Media Without the Overwhelm or Frustration! If you are looking for hands-on learning with flair, fun...2024-03-2834 min
Making Sense of Social MediaHuman Connection is What Matters MostThis episode is so incredibly encouraging, I hope you'll find the time to listen. Jarrett Sherman is a brilliant marketing strategist with a world's worth of experience in different genres throughout his career. He now focuses in on helping businesses how to find their target audience, then know how to surprise and delight them using social media. The most important message of all from this episode is that it's about Human Connection that matters most.
Connect with Jarrett through his website at: http://superserve.me.
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2024-03-2133 min
Making Sense of Social MediaHave the Courage to Be YourselfChad Illa-Petersen, the Story Catcher, is my guest on this week's episode of Making Sense of Social Media!
Chad shares so many INCREDIBLY valuable tips and memorable quotes during this interview, including this one: "we're so busy creating what we're supposed to instead of creating what we were made to" ... it's just a super packed episode that I hope you'll take the time to watch/listen!
Get in touch with Chad at https://thestorycatcher.com/catchyourstory or find him on the Gram at http://www.instagram.com/therealstorycatcher.
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When you need hands-on learning and deeper connections with other...2024-03-1329 min
Making Sense of Social MediaHow SEO Works with Social MediaOn this week's episode, I welcome Matthew Dorrington of Blue Moxie! Matthew has a lot to say about how SEO works within the scope of digital marketing, and your content.
He's got a great sense of humour and was a delight to interview! I know you'll love this episode!
When you need hands-on learning and deeper connections with other small business owners just like you, join the waitlist for my 6-week digital marketing group coaching program: Marketing Mentor. Say goodbye to merely blending in. Learn to stand out on social media without feeling afraid...2024-03-0717 min
Making Sense of Social MediaThe Foundation of Your Marketing is to ServeThis week's guest, Rupert Reyneke, shares some thoughtful and inspiring insights into what REALLY causes social media marketing to work effectively for you. What drives results starts with your customer, not you.
Rupert and his wife own Red Stone Studio [https://redstonestudio.com/] a unique and progressive digital marketing agency based in California.
Connect with Rupert on his LinkedIn: https://www.linkedin.com/in/rupertreyneke/. Thanks again Rupert, this episode will help many!!
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When you need hands-on learning and deeper connections...2024-02-2929 min
Making Sense of Social Media2024 Content Marketing StrategiesIn this week's episode of the podcast, Sheldon Payne [http://sheldonpayne.com] gives a lot of amazing advice on thinking more about lead generation when it comes to your content marketing strategies, as well as some other nuggets even I as a seasoned marketer have yet to put into practice! This episode is LOADED so don't miss it!
Sheldon owns Newfound Marketing, an agency in New Brunswick, Canada, as we have more than just digital marketing in common, we are both huge Vancouver Canuck fans! It's great to connect with him over hockey, but...2024-02-2228 min
Making Sense of Social MediaIntentional Content Marketing for the Small Business OwnerThis week, Abby Wood of http://thecontentlab.ie brings SO much value! To the small business owner looking for detailed direction on creating a content marketing structure that works for their life and their business, this is a MUST listen!
Welcome to 'Making Sense of Social Media | Content Marketing for Small Business Owners', the podcast that provides the latest tips, advice, and strategies about creative content and digital marketing strategies that will help you get seen and can help get you results.
This podcast is dedicated to helping small...2024-02-1526 min
Making Sense of Social MediaYour Content Marketing Goals Can Make or Break Your EffortsWhat are your main goals for using content to marketing on social media? If you don't know what they are you are making things a lot harder on yourself than you need to be.
This week I welcome Dana Herra to the podcast (http://danaherra.com, http://danaherra.substack.com,
http://linkedin.com/in/danaherra), a content marketing strategist, who is an absolute WEALTH of knowledge and experience when it comes to content marketing for you and your business.
Give it a listen, and let me know if you...2024-02-0829 min
Making Sense of Social MediaWhat's the "REASON" We Even Use Social MediaWelcome to 'Making Sense of Social Media | Content Marketing for Small Business Owners', the podcast that provides you with the latest tips, advice, and strategies surrounding creative content marketing and digital marketing strategies that will get seen and can help get you results.
This podcast is dedicated to helping small business owners navigate the ever-changing world of social media and content marketing. Whether you’re a seasoned pro or just starting out, my expert guests will provide you with the insights and knowledge you need to take your content marketing to new heights. Tune in...2024-02-0120 min
Making Sense of Social MediaCreating Content When It's Not EasyWelcome to 'Making Sense of Social Media | Content Marketing for Small Business Owners', the podcast that provides you with the latest tips, advice, and strategies surrounding creative content marketing that will get seen and can help get you results.
This podcast is dedicated to helping small business owners navigate the ever-changing world of social media and content marketing. Whether you’re a seasoned pro or just starting out, my expert guests will provide you with the insights and knowledge you need to take your content marketing to new heights. Tune in every week to learn how to cr...2024-01-2521 min
Making Sense of Social MediaConnection and Community
Welcome to 'Making Sense of Social Media | Content Marketing for Small Business Owners’, the podcast that provides you with the latest tips, advice, and strategies surrounding creative content marketing that will get seen and can help get you results.
This podcast is dedicated to helping small business owners navigate the ever-changing world of social media and content marketing. Whether you’re a seasoned pro or just starting out, my expert guests will provide you with the insights and knowledge you need to take your content marketing to new heights. Tune in every week to learn how to create compelling cont...2024-01-1831 min
Making Sense of Social MediaMarketing Metrics That MatterWelcome to ‘Making Sense of Social Media | Content Marketing for Small Business Owners’, the podcast that provides you with the latest tips, advice, and strategies surrounding creative content marketing that will get seen and can help get you results.
This podcast is dedicated to helping small business owners navigate the ever-changing world of social media and content marketing. Whether you’re a seasoned pro or just starting out, my expert guests will provide you with the insights and knowledge you need to take your content marketing to new heights. Tune in every week to learn how to create compelling content that r...2024-01-1232 min
Making Sense of Social MediaDon't Be Shy, Be SeenWelcome to ‘Making Sense of Social Media | Content Marketing for Small Business Owners’, the podcast that provides you with the latest tips, advice, and strategies surrounding creative content marketing that will get seen and can help get you results.
My podcast is dedicated to helping small business owners navigate the ever-changing world of social media and content marketing. Whether you’re a seasoned pro or just starting out, my expert guests will provide you with the insights and knowledge you need to take your content marketing to new heights. Tune in every week to learn...2024-01-0729 min
Making Sense of Social MediaIntroducing Making Sense of Social MediaI am bringing you interviews from marketers and small business owners all around the globe to talk about content marketing, social media, and small business success.
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Send in a voice message: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/message
Support this podcast: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/support2024-01-0400 min
The Chelsea Peitz PodcastEp 67: Making Sense of Your Social Media with a Social Media Manager w/ Lorri KlassenIn this episode I interview Social Media Strategist, Lorri Klassen, and discuss what a qualified social media manager does and how you can ask the right questions when hiring! Connect with Lorri: https://klassenmarketing.co/Grab your FREE Instagram audit by sending me a DM on Insta! @Chelsea.PeitzI N S T A G R A M ➳ https://www.instagram.com/chelsea.peitz/F R E E D O W N L O A D S ➳ http://bit.ly/100IdeasWTPGet a copy of my Amazon...2020-09-1842 min
Making Sense of Social MediaWhat to Expect When Hiring a Social Media ProfessionalHey friend of the internet, today I want to make you aware of what to expect when hiring a social media professional.
There's a LOT OF NOISE out there today in this landscape of social media marketers, and a lot of fluff. Not everyone is who they say they are. That's why I'm making this video, so you know what to ask for, and what sorts of expectations you can have.
There are many MANY layers to quality social media marketing and management and I encourage you to be...2019-08-2509 minMaking Sense of Social MediaFacebook Reach VS Engagement 2019 (HOW TO BOOST ORGANIC REACH)FACEBOOK REACH VS ENGAGEMENT 2019 (HOW TO BOOST ORGANIC REACH) // Are you confused about Facebook engagement rates and Facebook insights? Don’t feel bad, you’re not alone.
In this video I’ll break down four ways on how to get better social media engagement through your Facebook marketing, without using Facebook ads or Facebook engagement bait. Facebook organic reach is not dead, I’ll prove it to you through explaining the Facebook algorithm.
For even more ideas and guidance on social media strategy, get my free PDF download called “social media strategies every business o...2019-05-2808 minMaking Sense of Social MediaSocial Media Marketing World 2019 TakeawaysAnd so it was, Social Media Marketing World 2019 is now a thing of the past; I'm sure planning efforts of SMMW 2020 are well underway.
I'd like to share with you my three main takeaways from all of the live broadcasts, podcasts, and blog posts I read surrounding this annual "mecca-like" event for social media marketing professionals.
Video. Period, end of sentence. It's a must-do activity in your social media marketing strategies.
Authenticity. This may make your video marketing efforts a little easier because, quite frankly, gone are the days of backdrops, expensive lighting...2019-03-2507 minMaking Sense of Social MediaConfidence Will Get You to Where You Want To BeI touched on confidence in last week's podcast, referencing that if you're not confident enough in your abilities or in your business choices then that very well may be a reason why you're not eager to learn how to use social media marketing to the best of your ability and towards your ultimate success!
This week I go a little bit deeper, and get somewhat personal with you, on my OWN confidence journey. A lot of what you see and hear has been LEARNED. I am not a naturally confident person, but recognize that...2019-03-1807 minMaking Sense of Social MediaHaving the Confidence Needed to SucceedI'm going to approach a bit of a touchy subject this week, but an important one. Do you have confidence in yourself and your abilities as a business person? Sometimes, often to be truthful, I wonder if that's not a behind the scenes reason why people are still so fearful of using social media to market their businesses.
I feel like, and have learned from personal experience, that if you are confident in yourself and your abilities you'll do whatever it takes to "push the buttons".
I first approached this topic with Teri Holland over on her podcast, The Empowered...2019-03-1106 minMaking Sense of Social MediaCustomers Run Our Marketing in 2019, Not Our MarketingI had my marketing mind blown today based on one of Jay Baer's podcast episodes of Social Pros. The guest speaker Jay had on, Mark Schaefer, [Executive Director of Schaefer Marketing Solutions LLC and author of Marketing Rebellion] has done a lot of research for his latest book and shared his findings.
They are twofold:
* any business that is using social media and ISN'T being as human as possible (e.g. limits on the AI, VR, etc. etc.) won't WIN right now
* customers are the ones running our marketing; NOT our marketing
These two concepts truly shook me. If we...2019-03-0407 minMaking Sense of Social MediaYour Story is Oscar WorthyFresh off the 2019 Oscars, I'm reminded once again the power of story! The same is true for marketing using social media as your delivery. Storytelling becomes story-selling!
Why did you start? What keeps you in "the game"? Why do you love what you do so much? Who is your "north star" when it comes to you industry or niche?
These are just SOME ideas of what you can talk about when you begin telling your story using social media. If you're nervous or unsure for any reason, simply practice. Go ahead and push buttons, you CAN'T break anything!
If you...2019-02-2505 minMaking Sense of Social MediaSocial Media Marketing Strategies Are Like a Sharp AxToday I share with you why social media marketing strategies are like a VERY sharp ax, and why you need to be focusing on them more intently. Trust me, I'm speaking to myself as much as you as I fall off this wagon from time to time myself. At the end of the day, we should be doing everything we can to make the most of our social media marketing, and a great strategy will help you get there! Download my FREE Content Calendar [click here] and check out my full Social Media Marketing training program at lorriklassen.com...2019-02-1805 minMaking Sense of Social MediaWhy Videos are So Important for Your MarketingEvery social media specialist is telling you video, video, video! I know, because I am too!
In this, my very first podcast episode of Successful Social Media Marketing, I'm giving you some practical advice on why videos are so important, and some tips that will hopefully make creating them a little easier.
If you are seeking help with your social media marketing please check out my training program, Social Media Marketing that Makes Sense, at www.lorriklassen.com.
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Send in a voice message: https://anchor.fm/successmarketing/message
Support this podcast: https://anchor...2019-02-1109 min
Success In Mind; Motivation, and Inspiration for EntrepreneursEmbrace The Algorithms with Lorri KlassenABOUT LORRI KLASSEN: My interest in social media began in 2007 with the discovery of Facebook. I had been hearing a lot of murmuring about it and needed to find out for myself what it was all about, so I signed up. My friends and family thought I was making a mistake as “everyone would know everything about you”…YES, that’s the point! Establishing connections and growing relationships is truly what it’s all about! Being the very curious type, it didn’t take me long to wonder what this type of connection and relationship building could do for businesses...2019-01-0829 min