Shows
Bunch - The art of community-driven growthAmbitious start-up marketers find their tribe at UP Club an ecosystem with community at it's heart - with Lottie Unwin Founder of UP World and Brand HackersClare talks to Lottie Unwin, founder and CEO of UP World and BrandHackers. We talk all about how and why she set up a community of start-up marketers and the business ecosystem that she's built around it. We chat about how community is the ultimate long game and how they deal with any concerns over revealing information with a professional community you share with competitors. Check out UP World at https://up-world.co/ and find Lottie on Linkedin 2024-07-1734 min
Culture CrushHow to Lead with Feedback and VulnerabilityLottie Unwin, founder of Up World, shares her journey of building a community for startup marketers and the importance of creating an authentic and supportive work culture. The episode focuses on the need for a strong feedback culture and the power of vulnerability in building genuine human connections.
Lottie also discusses the challenges of remote work and the importance of transparency and open communication in organisations.
Culture Crushes
𧥠Netflix for its employment transparency policies.Â
𧥠Pip Murray from Pip & Nut for her authentic and open leadership approach.
Takeaways
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Building an authentic and supportive work culture is crucial for employee well-being and produ...2024-06-2747 min
Another Excuse | Entrepreneurship, Business, Insights, Fears#47 Building a community for start-up marketers with Lottie UnwinLottie is the founder of Up World, a community for startup marketers, and Brand Hackers, a business providing fractional marketing teams for brands.Lottie shares her journey of starting Up World and discusses the challenges and strategies she used to build and grow the community. She also delves into the concept of interesting people, the importance of rest, and the balance between work and rest in her life.In this episode, we discuss:⢠Starting her businesses⢠Work-life balance ⢠Prioritization coaching⢠Niche marketing ⢠Scaling⢠Maintaining focusAnd so much more2024-06-0349 min
RelayedGetting your Business off the Ground through the Founder Stories on LinkedIn with Lottie UnwinLottie Unwin co-founded Brand Hackers and Upworld out of her own needs.
We talk about the potential of getting businesses off the ground through the founder stories on LinkedIn, TikTok, and pre-AI times.
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Send in a voice message: https://podcasters.spotify.com/pod/show/katia3225/message2024-05-1317 min
HUNGRY.Espresso: The Operating System for Effective Decision Making - Lottie UnwinListen to the full episode, search Lottie Unwin Espresso's are powered by our brand new sponsor, Unleashed!What on earth is Unleashed, I hear you asking?  Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow. The biggest brands in FMCG love...2024-02-0915 min
HUNGRY.The Unshakeable Toolkit for Fast Decision Making Under Excruciating High Pressure - Lottie UnwinEvery top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLetâs link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/There is ONE sure fire way to loseMaking decisions slooooooowwwwwwlyyyyyyyyylySo many teams:Ponder and pontificate and plot and pander and pop-out-for-a-walk which ends up in wandering and wa...2024-01-151h 12
The Unplugged PodBuilding A Business After A Breakdown I Lottie Unwin #14Building A Business After A Breakdown I Lottie Unwin #142024-01-0850 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastHow to Build A Marketing Community (Without Spam Or Pyramid Schemes)Iâm so f*cking happy to announce that âmy book, Stand The F*ck Out, is officially available for PURCHASEâ! To buy the bookâand more!âDIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide ⢠Ripped Apart by 70+ Marketers ⢠Money-Back Guarantee ⢠Secure Online Payment***Thereâs nothing wrong with setting up a community and making money from it, but it should never be built with that at the forefront, otherwise, you run the risk of it becoming a cesspit of spam, pyramid schemes, and affiliates. A...2023-12-0550 min
Not My First GuessFundraising Special Part 2 (Back By Popular Demand)This episode is a little bit special. We're doing our second fundraising compilation, taking different tips and hard won lessons from our founders we've interviewed before. In this episode, we're going to focus on five founders:1. Jay Richards: At the time of interview, Jay's company Imagen had 25, 000 community members across 111 countries, having raised just 400k. Incredible growth. Here Jay talks about how some founders have a grit that means they can just go further with less. Curious about Imagen? Learn more here: https://imageninsights.com/2. Valentina Milanova: Valentina has raised several rounds of funding for h...2023-11-2845 min
Marketing Dribble PodcastEpisode 44: Fractional Marketing with Lottie UnwinIn this episode, we dive into Fractional Marketing with Lottie Unwin. We learn about Lottie's background in marketing and what Fractional Consultancy entails. The discussion covers its suitability for different businesses and how it differs from traditional agency models. We explore the many benefits of Fractional Marketing and whether educating businesses about it is necessary. Lottie shares her "secret sauce," Progress Loops, and offers advice for those aspiring to be Fractional Marketing Consultants. Businesses seeking to hire Fractional Marketing teams receive practical guidance. The episode concludes with Rob's Golden Nugget, a valuable takeaway. To stay updated...2023-10-3149 min
Blame it on Marketing â˘Shooting your startup in the foot | E31 with Lottie UnwinLottie Unwin, Founder of Up World & Brand Hackers joins Emma and Ruta for an episode to talk about marketing foundations, specifically when it comes to startups. They discuss two scenarios where this happens, typically right at the beginning of a marketing effort and then once expansion starts. There's lots of personal tips for marketers to ensure you drive the right behaviour in your startup as well as information for founders on how to hire and lead strategically for the best outcomes.Join the Blame it on Marketing Community (FREE) Weâre Ruta and Emma, the ma...2023-09-2844 min
Not My First GuessFlush with ideas to end pollution - period with Martha Silcott, Founder of FabLittleBagToday Iâm joined by Martha Silcott, Founder of FabLittleBag.Martha invented FabLittleBag after she was forced to smuggle her used tampon from the bathroom to her handbag at a friends dinner party when faced without a bin in their downstairs loo. The experience was so awful that she decided to do something about it and the more she looked into it, the more she was horrified at the impact of flushing tampons and pads down the toilet.Determined to bring her invention to market she left the corporate world behind and set out to ch...2023-08-0856 min
Keep OptimisingCommunity: The Do's and Don'ts of Community Building with Lottie UnwinNot only is Lottie Unwin the Founder of âThe Copy Clubâ â a community for marketers with over 1,000 paying members, but she also helps eCommerce brands to build community and is CMO at luxury Fashion accessories brand Elizabeth Scarlett. Hear her take on what she has learnt over the last eight years.  In this episode we discuss:What is the difference between audience and community?Digging into the commercial context of communityWho is your âarmy of content creatorsâ?Ideas of online experiencesWhy autonomy is the secret ingredient for any successful communityWhen should you NOT build a Community?2023-07-2635 min
Not My First GuessRising from Dragons Den ashes to change the game for female founders with Emmie Faust, Founder Of Female Founders RiseToday Iâm joined by Emmie Faust, Serial Entrepreneur, Investor, Advisor, Mum of four, Host of The Growth Podcast with Emmie Faust and Founder of Female Founders Rise.Emmie is an experienced exited entrepreneur with over 20 years in digital marketing, having personally scaled and sold not one, not two, but three businesses. She also has the rare and exceptional tale of facing modern day dragons on Dragonsâ Den and winning - though her investment didnât come without battle scars.Last year, Emmie decided to take on a new adventure and set out on a missio...2023-05-1659 min
VulnerableLottie Unwin: My journey with anxiety & building The Copy ClubTHIS PODCAST IS POWERED BY FOUNDERS TABOO: BUILDING THE FOUNDER MENTAL HEALTH MOVEMENT
Lottie is the Founder and CEO of The Copy Club
It started in 2016⌠she felt lonely at work and she didnât know where to turn to for help. Now, Copy Club is a community of 3000+ members who come together to lift each other up and for fast answers to hard questions.
In this episode Lottie opens up about the battles sheâs faced building The Copy Club and reflects deeply on her journey as a founder.
2023-04-031h 02
Not My First GuessGrowing to over ÂŁ1million in annual revenue without funding with Lottie Unwin, founder of Copy ClubCopy Club is a community for marketers who want to help each other do great things. And thereâs a lot of them out there with the Copy Club community having grown to over 1000 members from over 800 brands since Lottie founded it in 2014.After working with massive global brands including Proctor & Gamble, Lacoste, and Dolce & Gabbana, Lottie created Copy Club as a means to feel less lonely in her job as Head of Marketing for PROPERCORN, who were at the time one of the five fastest growing businesses in the UK.She didnât know wher...2023-03-0757 min
Big Risk Energy with Roei SamuelHow I developed a portfolio marketing career and leading community - Lottie Unwin Ep. 12Lottie Unwin, founder of leading marketing community, The Copy Club, sits down with Roei in the latest episode of Big Risk Energy. In this conversation, Lottie takes us on her journey through her marketing and founder career, touching upon her formative years in marketing, the training she received at P&G and how this has influenced her career from then onwards. Lottie also discusses the leap of faith she took in moving to Delhi and why she decided to launch her own startup.2023-01-1846 min
Creators: UnlockedBuild and monetise from an online community ft. Lottie Unwin from The Copy ClubLottie Unwin is the founder of the Copy Club - a community of thousands of entrepreneurial marketers who help each other create great things.In this conversation, Lottie unlocks the truth behind growing a successful online community and takes us behind the scenes of one of the most modern and fastest-growing marketing clubs in London.Topics:How to grow your online communityMonetise from your followersMicro-influencersMarketing communityCreate multiple channels of monetisation The importance of personal brandingTravelling and remote workingModern-day working lifeImportance of good working cultureDo followers equal money?Monetisation strategiesMaking money from recruitmentHow m...2022-11-0238 min
Untold: Behind the Scenes in the UK Food & Drink IndustryLottie Unwin founder of The Copy Club... Traditional FMCG marketing doesn't work for startups.Lottie Unwin founder of The Copy Club... Traditional FMCG marketing doesn't work for startups.Â
A great episode where we hear from Lottie on all sorts of topics but the headline and key learning is that traditional FMCG marketing is very different to what is needed in the startup world. 2022-10-241h 03
The Back Yourself Show with Tom FaireyThe Back Yourself Show Live: Sifted Summit 2022On this week's episode of the Back Yourself Show, we were live at the 2022 Sifted Summit in London. The panel of guests include Lottie Unwin, Founder of The Copy Club, David Foreman, Co-Founder of Prateura Ventures, Molly Johnson-Jones, Founder of Flexa and Patrick Ryan, Founder of Odin. In this show the panel will be discussing a range of topics like why raising capital is like going on a first date, what VCâs are easiest to work with USA vs Europe, why not to say âthese numbers are conservativeâ to an investor, and why...2022-10-1251 min
The Factory PodcastEp 53: Lottie Unwin, Founder of The Copy ClubI sit down with Lottie Unwin, Founder of The Copy Club. We explore key learnings from the early stages of her career, why marketing mates are helpful, creating an octopus business model, what it takes to build a community (I mean, really build a community!), how brands can rethink their approach to community, fostering customer conversations and the doâs and donâts of personal branding. Â Â
Enjoy âď¸2022-09-1243 min
The anti-hustle clubEpisode nine: hustling vs hustle culture. Interview w/Lottie UnwinIt was so great to have Lottie on the podcast as we got her insights from a founders perspective about how hustling has helped her make Copy Club what it is today. Sharing her tips for start-ups, how best to navigate hustle culture at work and to have honest conversations with those around you are just some of the things we covered - an episode you will NEED to listen to from start to finish.
Copy Club is a community of entrepreneurial marketers, with 1000 members and counting. The Copy Club gang are the marketing mates youâve be...2022-09-0653 min
Badass Unicorn PodcastFrom supper club to Copy Club with Lottie UnwinHave you ever thought about starting something beyond the day job, but werenât sure if you should bother?
Lottie Unwin is the founder of Copy Club, a thriving community of entrepreneurial marketers with a 20-strong HQ team thatâs growing 100% YoY.
But it didnât always look thisâŚ
In this episode, hear how Copy Club began as Lottie was lonely in her role and so brought a group of marketers together over supper.
Slowly, but surely, Copy Club grew as Lottie âfollowed the scentâ of the things her community needed and what she...2022-09-0645 min
The Back Yourself Show with Tom FaireyHow to Ace Marketing and Grow Your BusinessThis week we are collecting together all of series 4's amazing marketing tips and compiling them into one bite-size episode. In this episode, we are going over: How to listen to your customers effectively, how to hire an amazing head of marketing, how to ask your customer's open-ended questions and how to use influencer marketing to grow your business.Â
If you're looking for practical tips on how to market your product effectively and grow your business, you're in the right place.Â
The episode's mentioned:Â
Why You Should Be Proud to Steal Marketing Strategies wit...2022-07-0506 min
The Back Yourself Show with Tom FaireyWhy You Should Be Proud to Steal Marketing StrategiesMy guest this week is Lottie Unwin, founder of The Copy Club.In this episode, Lottie details the origins of her startup; how her original idea was never intended to become a business, but how after seeing her community continue to grow, she took the plunge and invested all of her time into The Copy Club.Lottie explains the ideas behind cross-pollination marketing and how it can grow your business, all while explaining how you can jump on the latest trends with the help of some fantastic anecdotes from around the startup...2022-05-3138 min
People Doing ThingsThe Copy Club - Lottie UnwinIntroducing Lottie Unwin. She runs The Copy Club, a micro community for marketeers and founders looking to grow their network, share their knowledge and up their skills. They run monthly social events, run their own courses and have a super engaged slack channel. They also do mentor matching for marketeers starting out and run their own recruitment service.  To date they have done 150+ events in person and online, have 10+ courses and have over 700 members. Not bad.  Micro communities are massively on their rise in both their relevance and importance. You only have to look at Glossier, Bumble Biz and Wall Stre...2021-12-0933 min
HUNGRY.How To Bounce Back From Crippling Burnout and Find Balance as an Entrepreneur - Lottie Unwin, founder The Copy ClubSuper excited to welcome back Lottie Unwin to the podcast.Lottie works WAY harder than most.But Lottie hit a paralyzing burnout. She couldn't get out of bed.On the latest episode of HUNGRY.Lottie and I pull, chop and challenge burnout and balanceProbably the deepest podcast to date.ON THE MENU:1. HOW TO AVOID BURNOUT - THE POWER OF BUILDING âRESTâ.2. WHY PUTTING A PRICE ON YOUR TIME IS THE HACK TO BE PRODUCTIVE, LEVERAGE TIME, AND AVOID BURNOUT3,. WHY...2021-11-141h 18
The Whole Marketer podcastEpisode 43 - Challenger Brands with guest Lottie UnwinEpisode #43. Challenger brands is the topic in this episode: exploring differences in marketersâ technical and soft skills needed vs established brands. Challengers are brands that enter a category but push against an existing concept or competitor to address pain & gain points of the consumer. Abbyâs guest is Lottie Unwin, ex P&G, ex-Head of Marketing at Propercorn and now Founder of the Copy Club marketing community - supporting over 3000 (and growing) marketers who are under pressure delivering entrepreneurial marketing in fast-growing challengers and start-ups. In this episode Lottie shares the difference between a challenger and...2021-07-1928 min
Brew TimeWhat is content marketing?What is content marketing? At its very best content marketing answers the questions that your ideal audience is asking and helps you create a community around your brand. But how do you do this? And really, shouldn't this be the goal of all marketing? All covered in the time it takes you to drink a brew (or coffee) Go get the Actually Useful Shownotes here. Listen to Episode 10 with Lottie Unwin Get this in your inbox every week  2021-07-0811 min
Out of Hours: The PodcastThe Copy Club: Building a community for marketers, with Lottie Unwin.If you enjoy this episode, consider buying me a coffee to show your support! âď¸ We currently make a loss on the show and your support means the world!Join the next Out of Hours Circle:Create consistency, meet amazing people and reach your side project potential. Join here.About the guest:Today on the podcast we have Lottie Unwin, founder of The Copy Club.The Copy Club are a community of entrepreneurial people who work in marketing. The Copy Club run events, courses and recruitment for an e...2021-05-1450 min
The Marketing HustleHow Sanctus created a culture of storytellingIn this episode, Lottie Unwin speaks to James Routledge, Founder of Sanctus- who provide businesses with mental health support and are the creators of the world's first mental health gym.
They discussed building a brand in a category that, well, doesnât have any⌠and âEMPLOYEE MARKETINGâ, Jamesâ brilliant and very powerful silver bullet.2021-03-2448 min
Brew TimeEpisode 10 - Growing your community with Lottie UnwinThis week I'm chatting to Lottie Unwin, founder and creator of The Copy Club, a network with a difference. And she's the Head of Marketing for drinks brand Nix and Kix. Listen to this episode for some brilliant insights into building a small but mighty community and pivoting a business through lockdown.  Here's what we chat about: >> Starting a networking group by not meaning to start a networking group. Allowing organic growth to develop an idea based on what people want and need rather than a master plan. >> How Lottie used her need to bounce id...2021-02-0446 min
HUNGRY.How Challenger Brands Can Use Their Soul To Sell More Product with Lottie Unwin, Founder of The Copy Club"But Iâm not a big brand with a big budget, where do I start?" âWTF?! - what brand am I even trying to create?"âYe but, How do I stand out in crowded categories?"Need answers to these questions??Keep reading â Last week, I interviewed Lottie Unwin, Founder of The Copy Club and Ex-PROPER Head of Marketing. Lottie has the ability to cut through the âmarketing jargon" and KEEP. IT. SIMPLE.We talk lots about my good friends over at Dr. Wills whoâve embraced the ol...2020-12-091h 19