Shows
Online Course Creator ShowBehind the scenes: 3 things I did in my last launch that I won’t be doing again#111: View the shownotes here: https://loublakely.com/launching-things-wont-repeatIn this behind-the-scenes episode, I’m sharing the real talk on three things I did in my most recent launch that I won't be doing again.While it ended up being my least favourite launch to date, it came with some very valuable lessons that will shape how I launch moving forward. And that’s the thing about launching: you can only learn by doing. Sitting on the sidelines won’t give you the clarity, momentum, or insight that taking action does.Inside this episod...
2025-08-1220 minOnline Course Creator ShowHow to build a presence on LinkedIn with Leeann Bassett#110: View the shownotes here: https://loublakely.com/linkedin-leeann-bassettThinking of using LinkedIn to grow your online business, but not sure where to start? In this episode, social media trainer and course creator Leeann Bassett shares exactly how she’s grown her business using LinkedIn - and how you can too.Whether you’ve never posted before or you’ve been lurking for years, this episode will help you get over the fear of showing up, understand what works right now, and build a presence that feels aligned and low-pressure.Inside this ep...
2025-08-0549 minOnline Course Creator ShowHow to turn imposter syndrome into your superpower with Christine Corcoran#109: Read the shownotes here: https://loublakely.com/christine-corcor…mposter-syndromeWhat if imposter syndrome wasn’t something to fix…but something to work with?In this powerful episode, I’m joined by mindset and sales coach Christine Corcoran, bestselling author of Turn Imposter Syndrome into Your Superpower, to unpack how feelings of self-doubt can actually be the key to next-level growth.We explore what imposter syndrome really is (hint: it’s not just a lack of confidence), how to use it to your advantage in business, and why some of your boldest moves might only happen...
2025-07-2949 minOnline Course Creator Show10 Lessons from 100 podcast episodes (that apply to your business)#108: View the shownotes for this episode here: https://loublakely.com/lessons-100-podcast-episodesWhen I started this podcast, I had a tiny audience, not many listeners, and more doubts than downloads.Now, 100+ episodes later, I’ve built an asset that brings people directly into my world - from clients, connections and collaborations. But it didn’t happen overnight, and it sure wasn’t easy. This episode is a raw reflection on the real path to sustainable content and visibility. If you’ve ever launched something (a podcast, a course, a business) and wondered, “Why isn’t this...
2025-07-0936 minOnline Course Creator ShowThe calendar fix you need to finally scale your offer#107: If your calendar is packed with client calls, last-minute requests, or reactive tasks, it’s time for a calendar reset. In this episode, I’m diving into the practical changes that helped me shift from an exhausting agency model to a spacious business built around scalable offers.And no—this isn’t about colour-coded time blocking or over-scheduling your life. This episode is for the creatives who want more space and more success.Inside this episode, I’m sharing:The calendar trap keeping you stuck in 1:1 work - and how to get out of itW...
2025-07-0431 minOnline Course Creator ShowThe 5 things you need to hit the freedom sweetspot in your business#106: View the shownotes here: https://loublakely.com/freedom-sweetspot-5-thingsYou didn’t leave your 9–5 just to create another version of it inside your business. If you're craving more space, more sustainability, and more freedom - this episode is for you.I walk you through the 5 specific ingredients every online business needs to hit the freedom sweet spot - that place where your income grows, your schedule feels spacious, and you're no longer tied to 1:1 work just to make ends meet.Inside this episode, you’ll learn:Why a scalable offer alone...
2025-06-2435 minOnline Course Creator ShowHow to make your business feel easier#105: If running your business has felt like a grind lately, this episode is for you.I’m sharing a simple but powerful reminder that’s helped me do less — and get better results. Whether you’re launching, marketing, or showing up consistently, there’s a simple but often-overlooked path to more ease (and more momentum).Inside this short and sweet episode, I’ll help you uncover what actually moves the needle — based on your strengths, not someone else’s strategy.What You’ll Learn in This Episode:The number 1 way to do less and get...
2025-06-0207 minOnline Course Creator ShowAll your Money Makers questions answeredEpisode 104: Join Money Makers here: loublakely.com/mmIf you've got any further questions about Money Makers that are not covered in this episode, you can DM me on Instagram @loublakely_In today’s episode, I’m answering the most common questions I’ve been getting about Money Makers - my signature online course that teaches you how to launch your course, program, or membership using a proven, repeatable strategy.If you’ve been sitting on the fence or unsure whether this round is the right fit for you, this episode will help you get...
2025-05-2620 minOnline Course Creator ShowHow Leeann used one repeatable system to launch multiple online programs#103: Join Money Makers at loublakely.com/mmIn today’s episode, I’m joined by Leeann Bassett from Face Up Now - a LinkedIn and social media trainer who’s used one repeatable launch system to grow her business and successfully sell multiple digital products.Leeann first joined my original launch program (then called Launch & Thrive) back in 2021. Since then, she’s used the system again and again to launch both courses and group programs - gaining confidence, clarity, and clients along the way.Inside this episode, we cover:How Leeann used one laun...
2025-05-2121 minOnline Course Creator ShowHow Chloe had a 10k launch with a tiny audience#102: Join Money Makers here: https://loublakely.com/mm In this episode, I’m joined by Chloe Johnson - an e-commerce strategist and founder of The Marketing Cafe. Chloe launched her first online course with a tiny audience and a newborn…and still brought in $10K.Chloe shares how she finally got her course out of her head and into the world, what shifted when she followed a proven launch system, and how she sold her program before it was even created. Her story is a powerful reminder that you don’t need per...
2025-05-1930 minOnline Course Creator ShowHow Jodine Doubled Her Recurring Revenue With a Launch Strategy That Works#101: You can join Money Makers here: https://loublakely.com/mm In today’s episode, I’m joined by one of my amazing clients, Jodine McIntyre from Social Smarty — a social media trainer who went from stalled launches and self-doubt to doubling her membership and recurring revenue using the exact launch system I teach inside Money Makers.We dive into her story of launching, what really changed for her this time, and why launching is about more than just strategy — it’s about support, mindset, and structure that works.Inside this episo...
2025-05-1740 minOnline Course Creator ShowCelebrating 100 Episodes + A Deep Dive into Money Makers#100: Join Money Makers here: https://loublakely.com/mm PLEASE NOTE: Doors for Money Makers now close on Wednesday 28th May at midnight AEST (amended from what is mentioned in this episode). I can’t believe it — episode 100! 🎉Today’s episode is both a celebration and a deep dive into the signature program I’ve poured years of expertise into: Money Makers. Whether you’re brand new to launching or have a digital product collecting dust, this episode will walk you through exactly how Money Makers works - including what’s inside, what makes it different, and how it helps...
2025-05-1620 minOnline Course Creator Show3 Mindset shifts to help you crush your launch#099: Register for the free masterclass here: https://loublakely.com/masterclassYou can have the best launch strategy in the world… but if your mindset is shaky, your results will be too.In this episode, I’m diving into 3 of the most common mindset blocks that show up during a launch (especially if it’s your first time) — and how to reframe them so you stay in momentum and show up like a leader.Because launches aren’t just about selling your offer — they’re about how you hold yourself, how you back your value, and how...
2025-05-0918 minOnline Course Creator ShowHow to attract buyers in your next launch#097: Register for the FREE masterclass: https://loublakely.com/masterclassYou don’t need a massive audience to have a successful launch - you need the right people.In this episode, I’m diving into the difference between attracting followers and attracting buyers. If you’ve ever felt like you’ve built a warm audience but they’re not converting, this is going to shift everything.I’ll walk you through how to start calling in people who are actually ready to invest.Inside, you’ll learn:Why bigger audiences don’t always mean bi...
2025-05-0423 minOnline Course Creator ShowRedefine hustle by building the life you actually want#096: Sign up for the upcoming masterclass here: https://loublakely.com/masterclassHustle has become a loaded word in online business — and in this episode, I’m unpacking why that needs to change.We’ve gone from glorifying burnout to swinging so far the other way that working hard at all feels “off-brand.” But the truth? Freedom takes effort — just not the kind we’ve been sold.In this episode, I’m sharing what hustle looks like when it’s in alignment, how I’m approaching a season of big growth without burning out, and why...
2025-05-0128 minOnline Course Creator ShowThings You DON'T Need to Launch Your Course (But Might Be Keeping You Stuck)#093: Join the Money Makers waitlist here: https://loublakely.com/waitlistIf you’re holding off on launching your course because you think you need a fancy website, polished branding, or a professional photo shoot first — this episode is going to feel like a breath of fresh air.I’m breaking down the real barriers that keep so many talented course creators stuck — and what you can cross off your list immediately so you can start getting your course out there and making money.In this episode, I share:7 things you definite...
2025-03-2718 minOnline Course Creator ShowWhy your online course isn't selling (and how to fix it)#092: Sign up for the free Why Isn't My Course Selling Audit here: https://loublakely.com/audit You’ve put your heart and soul into creating your online course - but the sales just aren’t coming in the way you’d hoped. It’s frustrating, disheartening, and can leave you wondering if your course (or you!) is the problem.In today’s episode, I’m breaking down the real reasons why online courses don’t sell. And the good news? It’s not what most people think. Often, it’s a few small tweaks that can com...
2025-03-2121 minOnline Course Creator ShowIs your 1:1 work holding you back? (and how to move to a more leveraged business model)#091: View the shownotes here: https://loublakely.com/leveraged-business-modelSign up to the Freedom Roadmap here: https://loublakely.com/freedom Like many of you, my business began by offering a service to people who needed it. And it became successful very quickly. However, what people didn't see was the burn out, exhaustion and working around the clock to build other peoples dreams.Looking back, there were some very specific signs that the service provider model wasn't working well for me, and it wasn't the right model for me to scale. Today I'm sharing those si...
2025-02-1037 minOnline Course Creator ShowFind your niche with these 3 simple questions#090: View the shownotes here: https://loublakely.com/find-your-niche-3-simple-questions Finding your niche can stall your progress for weeks, months...even years. If you're still scratching your head around who you should be creating an online course for, then you absolutely need to listen to this episode. I believe that niching should be simple, and with these 3 questions, you should have clarity on your niche by the end of this short episode. In this episode I share: How to finally stop overthinking your niche and move forward with confidenceThe...
2025-01-2911 minOnline Course Creator Show7 Lessons I've Learnt From Launching#089: View the shownotes here: https://loublakely.com/7-lessons-ive-le…t-from-launchingLaunching has the power to transform your business. A recent reflection from a client about her favourite things about launching inspired me to think about what I’ve learned through my own experiences. In this episode, I’m excited to share 7 key lessons with you.In this episode I share: Why doing a launch (even if you feel scared and are worried about if it will pay off) will always benefit you The surprising and unexpected side effects of using launching to sell...
2025-01-2226 minOnline Course Creator ShowMy big reflections, lessons learnt and wins from 2024#088: View the shownotes here: https://loublakely.com/2024-in-review It's so important to look back at the year that was, in order to design your life for the year ahead! In this episode, I'm sharing my big reflections, lessons learnt, favourite experiences (and not so favourite) and of course my wins from the year that was. My aim with sharing this is so that my learnings, lessons and wins can help you in some way, shape or form, and also encourage you to do your own reflection on the year that was, so that 2025...
2025-01-1745 minOnline Course Creator ShowWhat's In and What's Out for 2025: Online Course Creator Edition#087: View the shownotes here: https://loublakely.com/2025-whats-in-whats-out It's time to get out the crystal ball and look to the year ahead! It's an interesting time to be a course creator (as always!) and I have some predictions to share with you, that I believe will help you to achieve your goals in 2025. This is part two of a two part series. To listen to the first episode where I look at the year that was, click here. In this episode I share: What’s IN for online course creators in 2...
2024-12-1933 minOnline Course Creator Show2024 Wrapped: Online Course Creators Edition#086: View the shownotes here: https://loublakely.com/2024-wrapped-online-course-creators-edition This year has been an interesting year for course creators, with lots of change. So I'd thought I'd jump in and share my perspective on how this year has gone, what's worked well, what changes we've seen, and what it takes to succeed as an online course creator today! This is part one of a two part series. In this episode I share: Key industry themes for online course creators in 2024Strategies and tactics that were really effective this yearThe difference between t...
2024-12-1140 minOnline Course Creator ShowSecrets to a successful Black Friday offer#085: View the shownotes here: To get the 50% Kajabi offer + the bonus Strategy Session with Lou, go to: https://loublakely.com/kajabiI bet you've thought about Black Friday and if you should be offering something. It's a great opportunity for you, so it's something you should definitely consider. The thing with Black Friday is that here's a way to do it right, and there's a way to do Black Friday in a way that only hurts you in the long term. In this episode, I'm sharing how to do it in...
2024-11-0528 minOnline Course Creator ShowMy biggest takeaways from Kajabi Sessions Australia#084: View the shownotes here: https://loublakely.com/kajabi-sessions-australiaGo here to get the Kajabi deal: https://loublakely.com/kajabi(50% off for 12 months + a bonus 45 minute Strategy Session with Lou)Recently I spent two days in a room with fellow online course creators at the Kajabi Sessions Australia conference, and today I'm sharing the biggest trends, messages and takeaways with you! You will learn: The 'secret sauce' of the highest earning online course creatorsHow to view your first online course launch My biggest takeaways and learnings I'm taking into my own...
2024-10-3039 minOnline Course Creator Show3 ways to get more sales from your webinar#083: View the shownotes here: https://loublakely.com/webinar-salesIt's one thing to run a webinar, but to run a webinar that converts and attracts buyers is what you really want! In this episode, I talk you through 3 key things you can do (or add) to your webinar to get you the results you're after. In this episode, I share: What segment of your audience you need to be talking to Why teaching on your webinar is not helping you get the results you want or in the best inte...
2024-09-0318 minOnline Course Creator ShowShould you be using Facebook (Meta) Ads in your launches?#082: Do Facebook Ads still work? Should I be spending money on them? Will they make more people buy? Will they save my launch?These are all questions I get about FB ads! Today, I'm spilling the tea. In this episode, I share: Who should use Facebook Ads vs. who shouldn't When it's the right time to start using Facebook AdsA Facebook Ads strategy that works alongside your launching strategyView the shownotes for this episode here: Tune in now! Enjoy,Lou xx PS. Get on th...
2024-08-2714 minOnline Course Creator ShowWhat kind of ROI should you expect from your first launch?#081: View the shownotes here - https://loublakely.com/online-course-roiThe traditional business world loves to focus on Return on Investment (ROI) & in most cases, it's a good way of viewing things. But online course launches...urgh, they're a little bit different. In this episode, I share: Why gauging your first launch from a ROI perspective is not your best optionCosts you should include in any calculations, and costs you shouldn't The better way of gauging your true success with online course launchesFor any resources mentioned during this episode, vis...
2024-08-2416 minOnline Course Creator ShowThe launching must-have that many people are missing#080: View the shownotes here - https://loublakely.com/launching-musthaveI'm a firm believer that launching success is equal parts strategy, mindset and energetics. If you don't have the mindset and the energetic foundations right, you won't be able to deliver on the strategy! In this episode, I share: Why people fade out and don't complete their launches Ways you can work on fortifying your self belief Why it's not about being having the perfect offer and the perfect sales page...For any resources mentioned during this episode, visit the sho...
2024-08-2313 minOnline Course Creator ShowThe Do's & Don'ts of Pricing Your Online Course#079: View the shownotes here - https://loublakely.com/pricing-dos-donts Pricing is a huge topic, and something I get asked about all the time. There is a bit of science and a bit of magic when it comes to pricing your online course correctly! Today I'm tackling this topic for the first time on the show by sharing some do's and some don'ts, to help you figure out what your pricing should be. In this episode, I share: Pricing recommendations that will set you up for successCommon pricing pitfalls that will k...
2024-08-2135 minOnline Course Creator ShowLimiting beliefs that are holding you back as an online course creator#078: View the shownotes here - https://loublakely.com/limiting-beliefs Limiting beliefs can be super sneaky, and sometimes we don't even know they're there. The more aware of them we can be, the more we'll be able to work through them. Today's episode is a must listen! In this episode, I share: Why mindset is so important when it comes to building an online course business How mindset affects everyone and has a direct correlation to your results 4 common limiting beliefs that come up on the regular in a launch (or before launching) and...
2024-07-3040 minOnline Course Creator Show9 Steps to make $100k from your online course in one year#077: Join the waitlist for Money Makers here - https://loublakely.com/money-makers-waitlist Is it possible to start from scratch and make $100k from your online course, in the first year? Yes! With the right offer, a strategic launch plan, and the mindset that it's going to require more than one launch, you will be amazed at what you can achieve within one year. In today's episode, I break down the exact 9 step process to get you there...and wave goodbye to your time consuming client work! You will learn:
2024-07-2329 minOnline Course Creator ShowA deep dive into Action Takers#076: Check out Action Takers here: https://loublakely.com/actiontakersIn today's pop up episode, I share all about the upcoming Action Takers program, and what's inside. You will learn: The common situation I see a lot of aspiring course creators experiencing that led me to create Action Takers The perfect combo of strategy, mindset support, feedback and accountability and how this allows you to launch in 6 weeks, no excusesWho Action Takers is for, what's inside, all the juicy detailsI'd love for you to join me inside Action Takers! Lo...
2024-07-2223 minOnline Course Creator ShowWhy everyone should have an online course in their business#075: View the shownotes here: https://loublakely.com/everyone-should-have-online-courseI'm putting it out there...every single business should have an online course, and today I'm diving into why, and how different kinds of businesses can create one to benefit them (and those who take the online course). In this episode, you will learn: how to leverage online courses in all businesses why I have built my business focused on online courses and teaching others how to create and market themwhat outcome you will gain by adding an online cou...
2024-07-1638 minOnline Course Creator ShowWhere to start: A low cost digital product vs. a signature online course#074: Have you seen all the digital products selling on the gram and you're keen to get on board? If you've been thinking this, there's a few things that I want you to consider first. In this episode, I share: The pros and cons of a low cost digital product What a signature online course will achieve for you and your brand What the best option is for you, right now. View the shownotes hereEnjoy the episode! Lou xx I'd love to hear what you thought of this epi...
2024-07-1015 minOnline Course Creator ShowWhat you need to invest in for your first online course, digital product or launch (and what you don't)#073: If you're about to head into your first online course or digital product launch, it can seem like there's an overwhelming list of things you'll need to spend money on. Don't worry though - because you actually don't need most of it. I'm here to tell you exactly what you do need, and what you can worry about later (if ever!). This goes against what some pro's will tell you though, so get ready. In this episode, I share: The essentials you absolutely need for your first launch and online courseWhat investments are just not...
2024-07-0321 minOnline Course Creator ShowA huge mistake 90% of course creators are making#072: The true wins from having an online course - the stacking revenue, the customer wins, the testimonials and case studies, the true time and financial freedom - don't get realised by so many. Today, I'm diving into why. In this episode, I share: The big shift I recommend when making your online course plansHow to really reap the rewards from all that work you put into your first launchThings you need to overcome to see the huge success that you see the big players getting with online courses Enjoy the episode! Lou xx ...
2024-06-1212 minOnline Course Creator ShowListener Q: How can I live launch but not miss out on potential sales in between my launches?#071: It may feel a little bit crazy to not have your online course available for sale all the time, I hear you! Today's listener q is from someone who wants to live launch, but wants to make sure she's not missing out on sales in between launches. In this episode, I break down how you can use live launching, but also not miss out on sales that came your way in between times. In this episode, I share: How I successfully sell my online course in between launchesWhat elements need to be in place to...
2024-05-2216 minOnline Course Creator ShowWhy I've Made The Decision To No Longer Offer 1:1 Coaching#070: I've recently made the decision to stop offering one on one coaching in my business - despite it currently being my biggest source of revenue. In this episode, I share why. You will hear: Why everyone thinks that 1:1 coaching is best for them but it’s not always the best for results (from a client perspective)Why my journey from 1:1 to group coaching and online courses matters to youMy plans for the future! If you want to join the waiting list for my upcoming online course, you can do so here: https://www.lo...
2024-05-0652 minOnline Course Creator ShowHow To Create Raving Fans From Your Online Course with Instructional Designer Maria Doyle#069: A huge part of online course success is making sure your customers achieve success and then naturally become raving fans! But how do you do that? It's about setting up the course content in a way that allows your customers to get results. I invited instructional designer Maria Doyle onto the show to discuss HOW to actually do this. There are so many great tips in this episode if you are wanting to improve the learning experience you're delivering to your students. In this episode, you will hear: Why y...
2024-03-261h 03Online Course Creator ShowHow To Presell Your Online Course with Confidence#068: Preselling your online course before you create it can feel like risky business. But it's actually riskier not to presell. In today's episode, I share simple tactics that are going to help you do it with confidence. In this episode, you will uncover: Simple tips that are going to help ease the discomfort around preselling and make it work well for you AND for your audience. If you should share that you're preselling the course with your audience Setting up your own systems in advance so that you can create with ease. Check out Create Your...
2024-03-1919 minOnline Course Creator ShowWays To Jumpstart Your Email List When You're Starting From Scratch#067: It's essential to have a list of people to launch to. But how do you get that without spending months or years on it, and not launching in the meantime? Today I share some tips that are going to fast track this process for you, so you can get your course out there much faster. In this episode, you will uncover: How to fast track the process of growing your email list if you're starting from scratch Things to consider when putting together a free lead magnet Finding list growth opportunities that are right under your nose...
2024-03-1214 minOnline Course Creator ShowWhat's In and What's Out for 2024: Online Course Creator Edition#066: Now that we've covered off what worked and what didn't in 2023 (see the previous episode), it's time to look at what's ahead! In this episode, you will uncover: What’s IN for online course creators in 2024What’s OUT for online course creators in 2024My advice on what to focus on for the coming year, based on what I noticed in 2023 being behind the scenes in multiple launches.View the shownotes here: https://loublakely.com/66Enjoy the episode! Lou xx I'd love to hear what you...
2024-01-1324 minOnline Course Creator Show2023 Wrapped: Online Course Creators Edition#065: In this episode, I wrap up 2023 from an online course creators perspective. I review things that I saw working, and not working, in the year that was. This insight is based on the industry as a whole, but also what I saw behind the scenes in my clients launches.I think it’s really important to look back at the big themes of the year, so you can gauge what’s changing in the industry, so that you can use these to your advantage in 2024! There’s no doubt things are changing, so tune in.In t...
2024-01-1029 minOnline Course Creator Show23 Things You Need To Know As a Course Creator#064: I wrote this blog post back in 2016 which seems like an age ago (especially when it comes to the internet). When I re-read this post recently, I was shocked by how relevant nearly every single point was, considering the huge number of changes we've seen in that time. It really does show that business fundamentals do not change. In today's episode, I go through the 23 things and chat about from a course creator perspective. There's some great nuggets in here, and business learnings you can use to grow your own business. ...
2023-12-1943 minOnline Course Creator ShowLaunch Strategy That Sells#063: Launching by posting a few times, talking about your offer every day, and sending out emails is literally throwing spaghetti at the wall and hoping it will stick. And for most people, it doesn't work. Instead, it's about creating a strategic journey for your potential customer...one where they are interested in what you have to say because it's relevant, one where they want to show up for your free event, because it delivers value, and one where your offer is an absolute no-brainer. This all comes back to strategy. In today's episode, I'm...
2023-11-1416 minOnline Course Creator Show3 Signs It's Time To Add An Online Course To Your Business#062: Are you wondering if creating an online course is the right move for you? There are some telltale signs if an online course is right for you, right now, and I share them with you in this short but punchy episode. In this episode, I share:Key signs that now is the right time to finally create that online course. How an online course can help with a planned or unexpected time away from your business. How I knew it was time to switch up my business modelTune in if you're interested in c...
2023-10-2309 minOnline Course Creator ShowPutting Profit First as a Course Creator with Amy Bett#061: As a business owner, it's absolutely essential to be all over your numbers, to be able to pay yourself, make a profit, and pay yourself. But how exactly do you make sure all of this happens? On today's epsisode, I'm interviewing Amy Bett, Profit First professional, course creator and owner of Lady Without Limits. In this episode, Amy shares: Why Profit First is a must-have business system for course creators, and how to implement it into your business. How to achieve Cash Flow Clarity using Profit First. Steps you can take to improve your busin...
2023-10-1747 minOnline Course Creator ShowThe Importance Of Staying in The Game, Becoming Consistent and A New Look#060: In this episode, I dive deep into resilience, consistency, and business upgrades from within my own business. Whether you're facing hurdles in your projects, and progress is slower than you imagined, or you're trying to get better at "consistency", this episode is packed with insights to keep you on the path to success.In this episode, I share: The impact of making tweaks within your projects rather than throwing in the towel. My visualisation technique I’ve used to become consistent with my podcast. Behind-the-scenes insights into my new podcast and business branding. If you're after a...
2023-10-0927 minOnline Course Creator Show7 Ways To Engage Your Students So They Complete Your Course#059: Are you an online course creator struggling with low completion rates? In this episode, we dive deep into strategies that will not only boost your course completion rates but also leave your students raving about their learning experience.In this episode, you will:How to set up and measure a course completion rate, giving you valuable insights into your students' progress.Discover different ways you can add rewards, accountability, and motivation into your course to keep your students engaged from start to finish.Explore various course structures that are guaranteed to help your students achieve the...
2023-10-0516 minOnline Course Creator ShowShould You Create One Online Course or Multiple?#058: If you sat down and brainstormed what you could create an online course about, you'd probably end up with 10 different options. So should you go ahead and create all 10 different courses, or are you better to focus on one? And what should that one course be? This is something I hear so often, so I'm diving into it in this podcast episode. You will learn: The difficulties you will face if you have two many different online courses and offers in your business. What kind of online course you should absolu...
2023-09-1816 minOnline Course Creator Show3 Easy Ways to Upgrade Your Launch Results#057: Heading into another launch and want to upgrade your results? This episode is full of practical tips and strategies to get you there. You will learn: How to make the most of the launch traffic you're already getting What content to share in your prelaunch runway How to keep the people who sign up to your masterclass or challenge engaged before your launch event kicks off. The blog post I refer to in this episode is here: https://www.louiseblakely.com/landing-page-conversion-rateEnjoy the episode, Lou xx I'd...
2023-09-1114 minOnline Course Creator ShowWorried That No One Will Buy Your Course?#055: If you want to create and launch an online course so you can have more freedom in your business and life, it's important to get started on the process.We all know this, so why do we often hesitate because we're worried that no one will buy? Or think that next year will be a better time, because we'll have things sorted by then. In this episode, I'm sharing my insight from inside the launch trenches with my clients. You will learn: What's really behind thinking that you don't have time right now...
2023-08-1719 minOnline Course Creator ShowHow To Stand Out In A Busy Market With Your Online Course#054: If you're thinking about creating an online course, but you also feel like it's very competitive out there...you're not imagining things. The online space has definitely gotten noisier. However the online education industry is booming. And there are projections that it will continue to grow on a large scale. So there is space for you, there is space for what you teach, and there are people out there who need to hear from you. It's all about strategically standing out. And that's what I dive into in this episode. You will learn: Wh...
2023-08-0118 minOnline Course Creator ShowHow To Create An Online Course That You Love & People Want To Buy#053: Are you unsure how to turn your existing service or what you do as a freelancer into an online course that you love and does your work justice, but also is in high demand and will deliver the results for your business? Look no more, because what I'm sharing on this episode will give you the clarity you need.In this episode, you will learn: Why I believe that you loving your course is just as important as there being demand for your course, and how you can gut check the offer first before yo...
2023-07-2415 minOnline Course Creator ShowBuilding an Audience vs. Launching Your Online Course: Which Comes First?#053: Do you grow your audience before launching your new online course, or should you put your course together and see how that first launch goes? The common advice is to grow your audience first, and while yes, audience growth is vital as a course creator, I believe in a different approach. I'm sharing that with you in this episode. Here's what you'll learn in this episode: Why no audience, or a small audience, shouldn't hold you back from creating and selling your first online course What you need to know about your audience in ord...
2023-07-1811 minOnline Course Creator ShowLaunch Results Down? Here's What To Do....#051: Are you experiencing lower than usual launch results at the moment? If so, it's time to refocus and make sure your offer is hitting the mark. In this episode, I share very tactical things you can do to improve your results, regardless of the economy. In this episode, I share: The importance of being specific in who your online course is for How to improve your messaging to align with your dream customers and what they need right now How to increase the perceived value of your online course offer The importance of creating a two-way commu...
2023-07-1328 minOnline Course Creator Show5 Lessons From 50 Podcast Episodes#050: I can't believe I've recorded and published 50 podcast episodes. It's been a wild ride! Nothing could have prepared me for the journey this has been, and I'm only just getting started. I thought I'd record this to share with you the ups and downs of this adventure so far, but also my biggest learnings (in the hope they will help you with any new project). In this episode, I share: The real and raw behind-the-scenes of the first 50 episodes of this podcast My journey from being inconsistent AF back to consi...
2023-06-2727 minOnline Course Creator Show3 Messaging Tips To Sell Out Your Next Course Launch with Morgan Spencer#049: What if you could create messaging for your course that truly captures its transformative power and reels in your ideal audience? Look no further! I had the incredible opportunity to chat with Morgan Spencer, a brand and messaging strategist who specialises in helping course creators develop memorable messaging that stands out from the crowd.In this episode, you will learn: How the right content, words, and phrases bring your course to life and captivate your audienceThe differences between messaging, copywriting and branding, and how Morgan's creative process helps her clients shine in saturated m...
2023-06-2029 minOnline Course Creator ShowFree Masterclass vs. Free Challenge - Which One Is Right For You?#048: Struggling to decide between hosting a free masterclass or a free challenge for your online course launch? In today's episode, I guide you through the pros and cons of each option, ensuring you make the best choice for both you and your audience. In today's episode, you will learn: Do launch event like free masterclasses and challenges still work? The pro's and con's of a free masterclass and who it is best suited to What to consider if you're thinking of doing a free challenge, and how to make it work for you...
2023-06-1726 minOnline Course Creator ShowHow I Got Paid $8k To Create My First Online Course#47: Imagine making $8,000 before even creating your online course – sounds too good to be true, right? Well, that's exactly what I did, and in this episode, I'm spilling the beans on how I pulled it off. Listen in as I reveal my sell-first-create-second strategy, which I believe is the ultimate game-changer for busy service providers and freelancers looking to launch a successful online course. In this episode, I share: The power of accountability and validation to step out of your procrastination and into creation mode. Tips on crafting a solid outline to gain clarity on your...
2023-06-0112 minOnline Course Creator ShowHow To Pick A Profitable Course Topic#046: Struggling to pick the perfect course topic for your online business? One that is going to be worth it...because it makes you money? This episode is for you. I walk you through a process that will help you choose an online course topic that people actually want, so that you have the success you deserve. You will learn: The 3 criteria to keep in mind when choosing the best audience for your online course How getting more specific will make your course a no-brainer to more people (not less)
2023-05-2518 minOnline Course Creator Show3 Mistakes First Time Course Creators Are Making (and what to do instead)#045: Are you about to start working on your first online course? There are certain mistakes that I see first time course creators make over and over again. Sometimes they actually seem like common sense, but they will slow your progress dramatically. In this episode, I'm sharing them with you so that you can avoid them, and get onto creating success with your online course much faster. You will learn: The only accurate way to test if people will spend money on your course How to get paid to create your co...
2023-05-1517 minOnline Course Creator ShowHow To Stop Hiding & Start Showing Up In Your First or Next Launch#044: Do you find that you tend to hide in your launches, or you still haven't moved forward with your first launch, despite your best intentions? Then this is the episode for you. While strategy is important for a great launch, so is getting your mindset on side so that you can show up and give your launch the effort it deserves. It's not a topic that is talked about enough, so I'm sharing all the mindset launching tips in this episode. You will learn: Common telltale signs that can pop up during one of the...
2023-05-1029 minOnline Course Creator ShowHow To Become Unstoppable with Natalie Tolhopf#043: Today I welcome special guest Natalie Tolhopf onto the show. Natalie recently wrote and published a book Becoming Unstoppable, so today we dig into what it really takes to become unstoppable as a woman in business. In this episode, Natalie shares: Why trying to 'keep up with the Jones' online was keeping Natalie stuck, and how she moved through that to become unstoppableWhy messy action and imperfect action leads to great results (and how we need to unlearn the perfectionism we pick up from our previous jobs) Tips on how to stop com...
2023-04-2534 minOnline Course Creator ShowWhat To Do If You're Not Making Enough Money From Courses But You're Sick of the Client Work#041: Are you in the messy middle of building a freedom-based business?What does that mean?It means you've already created an online course or digital product, you've launched it once or a few times, but you're still having to hold onto your old job or client work to pay the bills.This is a time where it is very easy to just give it all up. But you are on the verge of something amazing, and I really don't want you to quit during this time.In today's episode, I share...
2023-04-1923 minOnline Course Creator ShowHow To Move On Powerfully After A Failed Launch#039: Have you experience a failed launch and it's tripped you up? You're definitely not alone - it's happened to everyone in the online space at some point. But it's all about how you respond to it. In this episode, you will learn: What our ego has to do with our launchesThe mindset shifts you need to make to move on quickly Practical tips for identifying the issue, making the tweaks and pivoting if necessary. The secret is to not let this stop you. A failed launch is only a lesson learnt. If you've had a fail...
2023-04-0318 minOnline Course Creator ShowThe Lazy Launch: Is This Launch Method For You?#038: Have you heard of the lazy launch? It's my absolute favourite way to launch, but it's not for everyone. In this episode, I break it down: You will learn what the lazy launch method is and how it differs from other ways to launch I share with you what situations or circumstances are best for a lazy launch to be successful What downfalls of the lazy launch you need to be aware of before deciding that lazy launches are for you. Enjoy! Lou xx I'd love to hear what you thought of this ep...
2023-03-2708 minOnline Course Creator ShowIs It Possible To Launch An Online Course Without Social Media?#037: Social media is an amazing tool but it doesn't come without its downsides. More and more people are becoming frustrated with it and are considering stepping away from it. So the question is...do you absolutely need social media to launch an online course, or could you do without it? In this episode, you will learn: Why social media is NOT the 'be all and end all' for launching (even if you're not a social media hater)How social media can be used effectively as part of your marketing funnel The...
2023-03-2026 minOnline Course Creator ShowMy Predictions For Courses & Other Digital Products For 2023#034: I love making predictions on what's to come! There's a lot changing out there at the moment, and in this episode I'm looking at how that is going to affect those of us who are creating and launching online courses this coming year in 2023. It's savvy business to be looking at what's happening out there in the world, and think how they will impact your space, and then get ahead of the game! This is what creates a winning business. One thing I know for sure - online courses are not going anywhere!Vi...
2022-12-2924 minOnline Course Creator ShowThe Power Of Just Doing The Thing (Like Launching Your Course)#033: We're about to hit a new year, so today I wanted to remind you of the most powerful way to make it beyond epic!In this episode, I share the story behind creating this podcast, one of my clients biggest lessons learnt after running her own launches, and the first step to pretty much everything!View the shownotes here: https://www.louiseblakely.com/33 Enjoy! Lou xx --Sign up for private coaching with me in 2023 here:louiseblakely.com/coachingWant to start creating an o...
2022-12-2108 minOnline Course Creator Show3 Ways To Keep Momentum Going Over The Holidays (while also taking a break)#032: January and February can typically be the slowest months of the year for many businesses, particularly here in the Southern Hemisphere. So what can we do to avoid this? It all comes back to what you do NOW - simple, easy things that can mean you start the new year with momentum, rather than starting from zero. In this episode, I share with you 3 easy things you can do this week that won't take you much time, but will ensure that you're ready to start 2023 with a bang. View the shownotes here:...
2022-12-1915 minOnline Course Creator ShowGoing From No Online Course to 4 Successful Launches with Leeann BassettIn today's episode, I interview Leeann Bassett, a social media consultant and coach who teaches social media. Not too long ago, Leeann was busy working with her done for you clients, running workshops and coaching private clients...she started to realise that this type of business was not scalable and was leaving her exhausted. So Leeann decided to create an online course, and has since gone on to launch 4 times, with many great learnings along the way. In this episode, she shares:How she went from no online course to 4 successful launchesWhy she...
2022-12-1449 min