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Lou Bortone
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AI Today with Lou Bortone
AI Today: Day 12: Building Websites with AI-Powered Lovable | 12 Days of AI Tools Finale
http://www.LouBortone.com presents…Day 12: Building Websites with AI-Powered Lovable | 12 Days of AI Tools FinaleJoin Lou Bortone for the grand finale of the 12 Days of AI Tools series! On the final day, Lou introduces Lovable, an AI-powered web development platform that transforms written descriptions into fully functional websites and web apps. Learn how Lou used Lovable to create the 12 Days of AI Tools website, complete with countdown timers and door-opening animations. Discover how Lovable makes web development accessible to everyone and delivers clean, professional code. Don't miss out on this innovative tool and catch more AI insights on th...
2025-12-19
03 min
AI Today with Lou Bortone
AI Today: Discover Canva's New AI-Powered Features | 12 Days of AI Tools - Day 11
Discover Canva's New AI-Powered Features | 12 Days of AI Tools - Day 11Welcome to Day 11 of the 12 Days of AI Tools! In this episode, we dive into Canva's AI integrations that have transformed it from a simple template tool to an advanced AI design platform. Explore features like text-to-image, background removal, Magic Write for copy, Magic Design for layouts, and AI video editing. Perfect for anyone creating social media content, presentations, or marketing materials, these tools make Canva a one-stop shop for all your visual content needs. Don't miss out on these transformative features!00:00 Introduction to Day 1100:17 Unveiling Canva's AI...
2025-12-18
02 min
AI Today with Lou Bortone
AI Today: Unveiling Google Gemini Gems: Custom AI Assistants for Every Task
http://www.LouBortone.com presents…Unveiling Google Gemini Gems: Custom AI Assistants for Every TaskJoin Lou on day 10 of the 12 days of AI tools as he introduces Google's Gemini Gems. Discover how you can create custom AI assistants with specific instructions, personalities, and expertise. Learn about the unique advantages of using Gemini Gems within the Google ecosystem for tasks like writing, coding, brainstorming, and more. Available for $20 a month with Gemini Advance or as part of Google One's AI premium package. Tune in tomorrow for day 11's exciting design tool reveal!00:00 Introduction to Day 10 of AI Tools00:08 Introducing Gemini Ge...
2025-12-17
02 min
AI Today with Lou Bortone
Day 9 of 12 Days of AI Tools: Unveiling Google's Nano Banana Image Generator!
http://www.LouBortone.com presents…Day 9 of 12 Days of AI Tools: Unveiling Google's Nano Banana Image Generator!Hey, it's Lou! Welcome to day 9 of our 12 days of AI tools series. Today, we explore Nano Banana, Google's new experimental image generation tool from Google AI Studio. It's lightning-fast, web-based, and currently free to use. Perfect for creating social media graphics, blog posts, presentations, and more with text prompts. Don't miss this opportunity to try it out while it's free! Subscribe for more AI insights and see you tomorrow for another exciting tool on day 10!00:00 Introduction to Day 9 of AI Tools00:19 In...
2025-12-16
03 min
AI Today with Lou Bortone
Day 8 of AI Tools: Voice Cloning & Text to Speech with 11 Labs
Day 8 of AI Tools: Voice Cloning & Text to Speech with 11 LabsJoin Lou on Day 8 of the 12 days of AI Tools as he explores 11 Labs, an advanced AI voice generation platform. Discover how 11 Labs can create ultra-realistic human speech, clone your voice, and even translate content while preserving your unique vocal qualities. Perfect for audiobooks, video narration, podcasts, and more, this tool makes professional voiceovers easy and affordable. Tune in tomorrow for Google's latest in AI image generation and subscribe to the AI Today Podcast for more insights.00:00 Introduction to 12 Days of AI Tools00:05 Day 8: Exploring Voice Cloning and Text-to-Speech00:19...
2025-12-15
02 min
AI Today with Lou Bortone
AI Today: The 12 Days of AI - Day 7
In Day 7 of the 12 Days of AI Tools, Lou Bortone introduces Gamma, an AI-powered presentation builder that generates professional presentations from a simple prompt or outline. Discover how Gamma handles structure, design, and layout, allowing you to create custom-looking, polished slides in minutes instead of hours. Get insights on the tool's features, pricing plans, and step-by-step instructions on how to use it effectively. Perfect for creating pitch decks, webinars, training materials, and more. Tune in for more AI tool tips and don't miss day 8 on audio AI tools!
2025-12-15
04 min
AI Today with Lou Bortone
AI Today: Unlock Next-Level Research with Perplexity AI: Day 6 of 12 Days of AI Tools
http://www.LouBortone.com presents…Unlock Next-Level Research with Perplexity AI: Day 6 of 12 Days of AI ToolsJoin Lou Bortone as he introduces Perplexity, an AI-powered research and answer engine, on day 6 of his '12 Days of AI Tools' series. Perplexity offers real-time research with actual citations, combining the strengths of search engines and conversational AI. Ideal for anyone in need of accurate, current information quickly, Lou demonstrates its capabilities with a real research example about his Italian ancestry. Learn about the tool's free and pro versions and how it stands apart from Google and Chat GPT. Dive into Perplexity to...
2025-12-13
05 min
AI Today with Lou Bortone
AI Today: Day 5 of 12 Days of AI Tools: Unlocking the Power of ChatGPT
Day 5 of 12 Days of AI Tools: Unlocking the Power of ChatGPTIn day five of the 12 Days of AI Tools series, Lou Bortone explores the transformative impact of ChatGPT, OpenAI's conversational AI that became mainstream in November 2022. Lou discusses how ChatGPT has evolved beyond a simple chatbot into a comprehensive AI platform featuring GPT-4, custom GPTs, DALL-E integration, web browsing, code interpreter, and voice conversations. He emphasizes its versatility and advanced functionalities, like custom GPTs that are trained for specific needs and applications. Lou also provides insights on various subscription tiers, from the free version to the $200/month business...
2025-12-12
06 min
AI Today with Lou Bortone
AI Today: Day 4: Transform Your Video Editing with Descript - 12 Days of AI Tools
http://www.LouBortone.com presents…Day 4: Transform Your Video Editing with Descript - 12 Days of AI ToolsWelcome to day four of the 12 Days of AI Tools! Join Lou as he introduces Descript, an AI-powered video and audio editing platform that simplifies media editing to the level of text document editing. Learn how Descript transcribes your media content and allows you to edit by deleting words from the transcript. Discover features like removing filler words, background noise, and even adding studio-quality sound. With various pricing tiers and a multitude of functionalities, Descript is a must-have tool for anyone serious about cr...
2025-12-11
07 min
AI Today with Lou Bortone
AI TODAY Podcastt: Day 3: Discover Claude — The Ultimate AI Tool for Writers & Researchers!
Day 3: Discover Claude — The Ultimate AI Tool for Writers & Researchers!Join Lou on day three of the '12 Days of AI Tools' series, where he introduces Claude, an advanced conversational AI by Anthropic. Lou highlights why Claude is his go-to tool for daily tasks, describing its robust capabilities like handling complex reasoning, natural writing, and advanced coding. He shares his personal experiences using Claude for various tasks, such as writing emails, editing books, and planning podcasts, emphasizing its unique ability to manage 200,000 tokens of content. Lou also discusses Claude's three-tier pricing model and offers tips on maximizing its potential. Tu...
2025-12-10
07 min
AI Today with Lou Bortone
AI Today Podcast: The 12 Days of AI Tools - Day Two
Unlock Google's AI Marketing Assistant: Pomelli | Day 2 of 12 Days of AI ToolsJoin Lou on day two of the 12 Days of AI Tools as he explores Pomelli, Google's new experimental AI marketing assistant. Pomelli helps marketers create comprehensive campaigns, including social media posts, email sequences, and landing pages, by analyzing content from your website. Lou demonstrates how to use Pomelli and highlights its features, such as brand values, tone of voice, and custom creatives. Don't miss out on this free tool from Google Labs and learn how it can streamline your marketing efforts. Subscribe for more AI tool insights and...
2025-12-09
06 min
AI Today with Lou Bortone
AI Today: The 12 Days of AI Tools - Day One!
AI Tool Review: Unveiling Sora2 for Text-to-Video Magic | Day 1 of 12 Days of AIJoin Lou Bortone as he kicks off a special AI tool series, exploring Sora2, OpenAI's text-to-video generation platform. Lou demonstrates how Sora2 transforms text prompts into high-quality videos, sharing examples and tips for maximizing the tool's potential. Discover how this tool can revolutionize video content creation, offering a cost-effective and time-saving alternative to traditional methods. Tune in for practical insights on leveraging AI for your business.
2025-12-08
08 min
AI Today with Lou Bortone
AI Today: Discover Canva's New AI-Powered Features | 12 Days of AI Tools - Day 11
http://www.LouBortone.com presents…Discover Canva's New AI-Powered Features | 12 Days of AI Tools - Day 11Welcome to Day 11 of the 12 Days of AI Tools! In this episode, we dive into Canva's AI integrations that have transformed it from a simple template tool to an advanced AI design platform. Explore features like text-to-image, background removal, Magic Write for copy, Magic Design for layouts, and AI video editing. Perfect for anyone creating social media content, presentations, or marketing materials, these tools make Canva a one-stop shop for all your visual content needs. Don't miss out on these transformative features!00:00 Introduction to...
2025-09-18
02 min
AI Today with Lou Bortone
Ai Today with Lou Bortone: Make Apps without Coding!
Exploring AI-Powered Apps: Video Scripts, Sweet Spots, and Tool AssessmentsIn this episode, Lou Bortone demonstrates a few of the innovative apps he created using Lovable dev. He showcases the 'Video Sweet Spot Assessment' that helps businesses identify the most impactful types of videos to create, and the 'AI Video Script Generator' that offers customizable video scripts. Additionally, Lou introduces an 'AI Tools Assessment' app designed to help businesses find the best AI tools for their needs. All these apps are available for free on Lou’s website.
2025-07-04
09 min
AI Today with Lou Bortone
Ai Today by Lou Bortone: Make Your Own Apps!
Exploring AI Apps: Lovable Creations and Tools for Your BusinessIn this episode of AI Today with Lou Bortone, Lou introduces viewers to apps he created using Lovable, a no-code platform for building apps and websites. He showcases a 'Video Sweet Spot Assessment' app for discovering effective video strategies for small businesses, a '31 Flavors of Video Promotion' AI script generator for video ideas tailored to various niches, and an 'AI Tools Assessment' app to help businesses find suitable AI tools. Lou provides a demo of each app, explaining their features and how they can benefit users. All three apps...
2025-06-13
09 min
AI Today with Lou Bortone
Discover Your Video Sweet Spot with the Free AI App
Discover Your Video Sweet Spot with Lovable AppIn this episode of AI Today, Lou Bortone introduces the Lovable app, a tool for creating no-code apps, and demonstrates how to build a 'Video Sweet Spot' assessment. He walks through the assessment process, which helps users determine the best types of videos to make for their business. Lou explains how the tool customizes recommendations based on individual responses, covering aspects like video goals, production comfort levels, and publishing platforms. He emphasizes the ease of use and practical applications of the app, offering insights into leveraging video content for maximum...
2025-06-04
07 min
"Oh, Sh*t! I'm Dead! The Legacy Podcast"
Ai Today with Lou Bortone
Ai Today with Lou Bortone
2025-05-29
07 min
Podcast Junkies - Storytelling Interviews & Conversations with Podcasters Podcasting Passionately
369: Mastering Podcast Video, Lou Bortone's Tech-Savvy Approach
📺 Watch & Subscribe on YouTubeAre you struggling to keep up with the latest video marketing trends and tools? Lou Bortone, a veteran of the TV industry turned video marketing expert, shares invaluable insights on leveraging AI-powered tools to create compelling content efficiently.Lou Bortone, host of "Oh Shit, I'm Dead" podcast and video marketing guru, brings decades of experience from his time in radio, TV, and cable in Los Angeles. Now based in the Boston area, Lou helps clients harness the power of video and podcasting to amplify their message.In this episode, Lou...
2025-05-23
55 min
AI Today with Lou Bortone
Ai Today with Lou Bortone
Welcome to AI Today, your daily 10-minute briefing on the latest AI tools, trends, and tactics—served up in plain English for small business owners, solopreneurs, and creators. Hosted by digital marketing expert Lou Bortone, this no-fluff video podcast helps you cut through the hype and actually use AI to grow your business.Whether you're curious about AI-generated videos, content repurposing, or time-saving tools, you'll get practical tips, real-world examples, and easy-to-implement ideas—minus the tech overwhelm.
2025-05-21
11 min
AI Today with Lou Bortone
Ai Today for May 20, 2025
AI Today is brought to you by AI Aligned — the digital marketing agency that helps smart, successful women ditch the tech overwhelm and get back to doing what they love. If you're ready to save time, money, and your sanity, visit AIAligned.me and let their team bring your brand into the future — without losing the heart of your business.
2025-05-20
07 min
AI Today with Lou Bortone
AI Today! A quick look at Pictory!
Exploring Pictory AI: Effortless Video Creation from Audio and TextIn this episode, the host discusses their experience on a podcast panel at Pod Fest, focusing on their favorite AI video tool, Pictory. They demonstrate how Pictory can transform audio, transcripts, articles, and URLs into videos by automatically adding imagery, B-roll, and captions. The host showcases examples of videos created using Pictory, including a parody meditation video. Key features of Pictory, such as text-to-video, URL-to-video, PowerPoint-to-video, and voiceovers from 11 Labs, are highlighted. A special note is given on the importance of ensuring appropriate representation in imagery. The session concludes with...
2025-05-20
07 min
AI Today with Lou Bortone
Ai Today with Lou Bortone
Welcome to AI Today — the daily podcast where smart business meets artificial intelligence. Hosted by Lou Bortone, this show delivers quick tips, trending tools, and powerful strategies to help small business owners work smarter, save time, and stay ahead. Let’s dive in...
2025-05-20
09 min
AI Today with Lou Bortone
Ai Today by Lou Bortone
Welcome to AI Today, your daily 10-minute briefing on the latest AI tools, trends, and tactics—served up in plain English for small business owners, solopreneurs, and creators. Hosted by digital marketing expert Lou Bortone, this no-fluff video podcast helps you cut through the hype and actually use AI to grow your business.Whether you're curious about AI-generated videos, content repurposing, or time-saving tools, you'll get practical tips, real-world examples, and easy-to-implement ideas—minus the tech overwhelm.
2025-05-19
06 min
AI Today with Lou Bortone
Ai Today by Lou Bortone
Welcome to AI Today, your daily 10-minute briefing on the latest AI tools, trends, and tactics—served up in plain English for small business owners, solopreneurs, and creators. Hosted by digital marketing expert Lou Bortone, this no-fluff video podcast helps you cut through the hype and actually use AI to grow your business.Whether you're curious about AI-generated videos, content repurposing, or time-saving tools, you'll get practical tips, real-world examples, and easy-to-implement ideas—minus the tech overwhelm.
2025-05-19
07 min
AI Today with Lou Bortone
Ai Today! Quick Pictory Demo
n this episode, the host shares insights and experiences from a panel at Pod Fest, focusing on the AI video tool Pictory.AI. They discuss the tool's capability to create videos from various sources like audio, text, and URLs. Examples highlight its feature to automatically match audio with relevant visuals, and the use of 11 Labs' realistic voiceovers. Additionally, a unique parody meditation video is showcased, demonstrating Pictory.AI's ease of use in transforming simple text into creative videos. A brief mention of subscription costs and a free trial option is included.
2025-05-13
07 min
AI Today with Lou Bortone
Ai Today! by Lou Bortone
Welcome to AI Today — the daily podcast where smart business meets artificial intelligence. Hosted by Lou Bortone, this show delivers quick tips, trending tools, and powerful strategies to help small business owners work smarter, save time, and stay ahead. Let’s dive in."
2025-05-13
16 min
"Oh, Sh*t! I'm Dead! The Legacy Podcast"
Legacy, Resilience, & the Human Side of AI with Ana Melikian | Oh Shit, I'm Dead - The Legacy Podcast
Legacy, Resilience, & the Human Side of AI with Ana Melikian | Oh Shit, I'm Dead - The Legacy PodcastJoin us on this episode of 'Oh Shit, I'm Dead - The Legacy Podcast' where we welcome Ana Melikian a longtime friend and associate, to discuss the profound concept of legacy. Anna shares her touching personal stories, including the incredible impact of her husband's grandmother, a survivor of the Armenian genocide, and her own journey from Portugal to the U.S. We explore the vital lessons from her battles with cancer and how these experiences shifted...
2025-05-07
26 min
"Oh, Sh*t! I'm Dead! The Legacy Podcast"
Embodying Legacy Through Reinvention: A Deep Dive with Anjel B Hartwell
In this inspiring episode of 'Oh Shit, I'm Dead: The Legacy Podcast,' Lou welcomes the prolific content producer and podcaster Anjel B Hartwell. They discuss Anjel's journey in podcasting, starting with 'Men on Purpose' in 2018, and her subsequent projects 'Wickedly Smart Women' and 'Leading Visionaries.' Anjel opens up about her near-death experiences, spiritual awakening, and the impactful process of changing her name multiple times to reflect new phases in her life. The conversation dives deep into the meaning of legacy, the importance of intentional living, and the power of reinventing oneself. Tune in to discover valuable insights...
2025-04-30
29 min
"Oh, Sh*t! I'm Dead! The Legacy Podcast"
Embracing Authenticity and Overcoming Challenges: Nika Stewart's Journey
In this episode of 'Oh Shit, I'm Dead: The Legacy Podcast,' Lou welcomes his longtime friend Nika Stewart to discuss her incredible journey of resilience, authenticity, and the concept of legacy. Nika shares insights from her public battle with cancer, her unexpected TikTok success, and valuable lessons on embracing imperfections and being real. They also touch on her upcoming workshop to help others gain confidence and transform challenges into opportunities. Nika even reveals her walk-off song and who she'd want to play her in a movie. Join Lou and Nika for an inspiring and heartfelt conversation.
2025-04-23
23 min
"Oh, Sh*t! I'm Dead! The Legacy Podcast"
Legacy, Inspiration, and AI: A Deep Conversation with Connie Ragen Green
In this episode of the 'Oh Shit. I'm Dead. Legacy' podcast, host Lou interviews his longtime friend and colleague Connie Ragen Green. They discuss the importance of creating a legacy, Connie's successful journey as an author and online entrepreneur, and her experience as a four-time cancer survivor. Connie shares stories from her diverse career path, including teaching, real estate, and transitioning to the online world. She also touches on leveraging AI to enhance her writing and shares personal anecdotes about staying positive and serving others. Tune in for an inspiring conversation about life, legacy, and continuous personal growth.
2025-04-16
23 min
Power of After Show
343.Video Marketing in the Age of AI with Lou Bortone
In today's fast-paced digital world, video marketing is more essential than ever, capturing attention and building connections in ways other content simply can't. But where do you start if video feels overwhelming? Thanks to AI, creating engaging, high-quality videos has never been easier. From automating editing to generating scripts, AI tools simplify the process, allowing businesses to find their "video sweet spot"—the perfect balance of content, length, and style to maximize impact. In this episode with Lou Bortone, also known as the "Video Godfather," we'll explore how AI can streamline video creation, the easiest ways to get started, an...
2025-04-11
44 min
"Oh, Sh*t! I'm Dead! The Legacy Podcast"
Origin Story: The Beginnings of 'Oh Shit, I'm Dead' - Episode 10
In this special 10th episode of 'Oh Shit, I'm Dead, the legacy podcast,' host Lou Bortone takes a break from interviews to share the origins of the podcast. Lou discusses how his transition from being a video professional to a podcaster began with his initial podcast 'Take the Cannoli, the Godfather podcast,' and how the concept of 'Oh Shit, I'm Dead' was born. He dives into the theme of legacy and the inspiration behind creating a podcast that delves into life, lessons, and legacy in a fun, lighthearted manner. Check it out and learn more about the...
2025-04-09
08 min
"Oh, Sh*t! I'm Dead! The Legacy Podcast"
Preserving Memories and Decluttering for Legacy with Vicki Peele | The Legacy Podcast
In this episode of The Legacy Podcast, Lou Bortone speaks with Vicki Peele about the poignant topic of legacy decluttering and preserving memories. Vicki shares insights into her unique approach called COPE—Clear clutter, Organize, Preserve, and Empower. She discusses empowering women, capturing family stories, and ensuring a smoother transition for future generations by managing possessions thoughtfully. They explore Vicki's personal stories, including her family's southern heritage and memorable childhood moments. Lou and Vicki also touch upon the importance of understanding one's roots and the emotional journey of legacy preservation. Visit herlifehack.com for more resources and inspirational content re...
2025-04-02
29 min
"Oh, Sh*t! I'm Dead! The Legacy Podcast"
Building a Lasting Impact with Darcy Eikenberg | Oh Shit, I'm Dead, The Legacy Podcast
In this episode of 'Oh Shit, I'm Dead, The Legacy Podcast,' Lou welcomes career coach and author Darcy Eikenberg to discuss legacy, impactful leadership, and career resilience. Darcy talks about her book 'Red Cape Rescue: Save Your Career Without Leaving Your Job' and offers insights on navigating career roadblocks, rethinking remote work, and how to consciously shape one's legacy. Tune in for a thought-provoking conversation that challenges conventional career wisdom and encourages personal growth.
2025-03-05
21 min
"Oh, Sh*t! I'm Dead! The Legacy Podcast"
Living Your Legacy: An Inspiring Conversation with Kat O'Sullivan
n this episode of the Legacy Podcast, host Lou welcomes special guest Kat O'Sullivan for an engaging conversation on living your legacy. Kat discusses the importance of everyday choices in shaping our legacy, rather than waiting for milestone moments or grand gestures. She shares her personal journey of relocating from the U.S. to Mexico during COVID, the powerful questions that guided her decisions, and the four C's of courage, clarity, commitment, and capacity that have helped her navigate change. Kat also teases insights from her book 'From Doubt to Do' and her upcoming TEDx Talk. Join Lou and...
2025-02-26
24 min
"Oh, Sh*t! I'm Dead! The Legacy Podcast"
Exploring Spirituality, Channeling, and Past Lives with Willow Siebert
n this episode of 'Oh Shit, I'm Dead: The Legacy Podcast,' Lou is joined by long-time friend and special guest Willow Siebert. They dive into Willow's fascinating world as a spiritual being connecting with spirits and non-physical entities. Willow shares insights about her life's work in hypnosis, past life regression, and channeling, including her unique experiences with a group entity known as 'The Band.' They discuss the history of seances, the evolution of channeling, and the practical applications of receiving messages from the spirit world. Willow also talks about her background in spiritual practices, family influences, and...
2025-02-19
22 min
"Oh, Sh*t! I'm Dead! The Legacy Podcast"
Demystifying Angel Investing with Marcia Dawood | Oh Shit, I'm Dead Podcast
Demystifying Angel Investing with Marcia Dawood | Oh Shit, I'm Dead PodcastIn this episode of the 'Oh Shit, I'm Dead' podcast, host Lou welcomes Marcia Dawood, an angel investor and author of 'Do Good While Doing Well.' Marcia shares her journey from corporate America to angel investing, demystifying the concept and encouraging everyone to contribute, even with small investments. They discuss equity crowdfunding platforms like WeFunder, Republic, and StartEngine, and the difference between charitable donations and for-profit investments. Marcia highlights the importance of diversifying investments and not relying solely on the public markets. She also talks about her initiatives...
2025-02-12
22 min
"Oh, Sh*t! I'm Dead! The Legacy Podcast"
The Value of Living in the Present: Insights from Nurse and Mindfulness Expert Harriet Stein
In this episode of 'Oh Shit, I'm Dead, The Legacy Podcast', host Lou Bortone interviews Harriet Stein, a nurse and mindfulness teacher. They discuss the importance of living in the present moment, the lessons we've learned from life experiences, and the impact of mindfulness on our daily lives.
2025-02-05
23 min
"Oh, Sh*t! I'm Dead! The Legacy Podcast"
Legacy and Peripheral Thinking with Paul Daniels Jr. | Oh Shit, I'm Dead Podcast
Unlocking Peripheral Thinking with Paul Daniels Jr. In this episode of 'Oh Shit I'm Dead, The Legacy Podcast,' Lou Bortone chats with Paul Daniels Jr., an international speaker and expert on peripheral thinking. They discuss the concept of legacy, with Paul aiming to reach a million people with his innovative thinking methods by 2030. Paul explains peripheral thinking as a unique set of skills derived from neurodiverse individuals, notably dyslexics, to see opportunities others miss. The conversation touches on the impact of AI on peripheral thinking and the importance of human connection in building a lasting legacy. Paul shares...
2025-01-29
23 min
"Oh, Sh*t! I'm Dead! The Legacy Podcast"
Living Your Legacy with Ande Lyons: Oh Shit, I'm Dead, The Legacy Podcast
In this episode of 'Oh Shit I'm Dead, The Legacy Podcast,' host Lou Bortone sits down with Ande Lyons, the founder of the New England Podcasters Group and a passionate advocate for aging out loud and proud. They discuss the concept of legacy, the importance of living a life that reflects one's values and passions, and share personal anecdotes about thriving in the later stages of life. Ande talks about her journey into podcasting, her views on age-related stereotypes, and the community she has built. The conversation highlights the crucial role of energy management, the significance of being...
2025-01-22
22 min
"Oh, Sh*t! I'm Dead! The Legacy Podcast"
Exploring Legacy and Spiritual Journeys with Patty Lennon - Oh Shit, I'm Dead Podcast
Join Lou Bortone on the 'Oh Shit, I'm Dead' legacy podcast as he engages in a heartfelt and thought-provoking conversation with Patty Lennon. They discuss the concept of legacy, personal growth, and the spiritual insights that come with aging. The episode delves into personal anecdotes, the importance of healing ancestral wounds, the impact of one's actions across generations, and the non-linear progression of life. Patti shares her experiences and wisdom, offering valuable perspectives on how to approach life and legacy. The episode concludes with a light-hearted segment about fun aspects of legacy, such as choosing a song and an...
2025-01-14
25 min
The Biz Book Broadcast
A Business Offer You Can't Refuse: The Godfather | Classics with Lou Bortone
Lou Bortone’s back for another round – last time we discussed his book, Video Marketing Rules, today we’re considering what Mario Puzo’s classic, the God Father can teach us about business. Quite a lot apparently - this iconic tale of family, loyalty, and power has rather surprisingly shaped Lou's approach to business. He shares insights on building trust + relationships, and how the lessons from the mafia can surprisingly apply to our professional lives. Gosh. Look for more shows in this Classics strand where we take a book that's most certainly not a business book + fo...
2024-12-08
30 min
The Biz Book Broadcast
Video Marketing Rules | Author Interview with Lou Bortone
You need to be doing video for your business. You know this. Even if it’s just a few lives on social media now + again, people need to see the human side of your business. That means, your smiling face on camera. But as we know, video can be daunting – so today, I’ve brought in video marketing expert, Lou Bortone, to give us pointers on where to start. And that it’s ok that your first videos might be… less than fabulous. Everyone’s are - so you’re in good company. Lou’s Book: Vid...
2024-07-17
29 min
Marketing The Invisible
The Video Edge: How to Leverage AI and Video to Attract More Leads and Clients – In Just 7 Minutes with Lou Bortone
Why you've got to check out today's episode:Discover valuable strategies on how to use video to break through the noise online and effectively engage audiencesFind out these two AI tools that helps in simplifying video creation to enhance your video marketing effortsLearn about actionable tips for consistency and engagementResources/Links: Download Your Free Ultimate Guide to AI Video!: loubortone.com/aiguideSummary: Are you struggling to cut through the digital no...
2024-07-04
08 min
Take the Cannoli: The Godfather Podcast
Take the Cannoli: The Godfather Podcast - Episode 13: Interview with Hunter Gatewood
👥 In this episode of “Take the Cannoli: The Godfather Podcast,” host Lou Bortone interviews Hunter Gatewood, a leadership expert and keynote speaker.💼 Hunter Gatewood discusses the importance of building trust and connection within teams, especially in the context of remote work environments.🔗 Hunter emphasizes the value of small interactions and shared interests in developing trust and loyalty.💡 He also highlights the significance of embracing imperfection and creating psychological safety for team members.🎥 The interview references the movie “The Godfather” and explores themes of loyalty and fear-based leadership. --- Send in a voice message: https://podcasters.spotify.com...
2023-08-19
19 min
On the Record by Leadpages
Make More Videos, Not Excuses (Lou Bortone)
My guest today is Lou Bortone, the video marketing godfather. For over 20 years, Lou has used his passion and expertise to help companies and entrepreneurs like you expand your message with video strategies that actually work for you. In this episode, we discuss a few of Lou's favorite video creation resources, tips on utilizing AI in your business, and a variety of ways you can reach and serve your ideal clients. You'll definitely want to get the show notes for today's episode. For all the resources and tips that Lou shares, you can get those a...
2023-07-06
31 min
On the Record by Leadpages
Make More Videos, Not Excuses (Lou Bortone)
My guest today is Lou Bortone, the video marketing godfather. For over 20 years, Lou has used his passion and expertise to help companies and entrepreneurs like you expand your message with video strategies that actually work for you. In this episode, we discuss a few of Lou's favorite video creation resources, tips on utilizing AI in your business, and a variety of ways you can reach and serve your ideal clients. You'll definitely want to get the show notes for today's episode. For all the resources and tips that Lou shares, you can get those a...
2023-07-06
31 min
Course Creators HQ...All About Online Courses
E149: 12 Video Secrets from Lou Bortone
Want some ideas to make video easier? Host Julie Hood interviews Lou Bortone to get 12 of his secrets to better videos and course lessons, including tools and resources for you. Get the full show notes and links at https://CourseCreatorsHQ.com/149 LINKS MENTIONED Freebie - Lou's Video Planner https://coursecreatorshq.com/LousVideoPlanner Descript for Video Editing https://CourseCreatorsHQ.com/Descript Lou's Discover Descript Course https://coursecreatorshq.com/DiscoveringDescriptCourse KEY TAKEAWAYS FOR ONLINE COURSE CREATORS Video Secrets from Lou The Return on Time Investm...
2023-06-06
20 min
Franklin Taggart's Virtual Coffee Break
The Godfather of Online Marketing Video - Lou Bortone
If you want to increase online visibility for your business, the universal advice is that you need to post videos. Everywhere, all the time, videos. Algorithms love videos, Kids love videos. Grandmas love videos. Videos, videos, videos! I was a slow starter when it came to posting videos for my music and my businesses. I've had a YouTube channel for a long time and it sat for years while I worked up the nerve and figured out how to use my camera. A few years ago, I heard about a class called 31 Flavors of video. In that...
2023-04-24
45 min
Access To Anyone with Michael Roderick
How to Incorporate Powerful Video Marketing With Lou Bortone
Lou Bortone is a video marketing strategist, a small business marketing consultant, and a frequent keynote speaker. With more than 20 years in the entertainment industry, he is highly knowledgeable about creating content and what businesses want. Lou’s consultancy and speaking engagements center around loyalty and how it can be used to help companies break through. This approach, combined with his use of video marketing, has made him a unique figure in the marketing industry. In this episode… It is nearly impossible to have a successful business in the modern age without some form...
2023-04-13
32 min
Take the Cannoli: The Godfather Podcast
Take the Cannoli: The Godfather Podcast - Episode 12: Unlocking Hollywood's Secrets: An Insider's Peek Behind the Scenes with Liz Scully 🎥✨
www.TheGodfatherPodcast.com presents... The Unseen Magic: A Hollywood Insider's Journey Beyond the Camera Lens In this special interview, movie industry veteran Liz Scully shares her journey and experiences working in the visual effects industry in Hollywood. She discusses her role in post-production, where she added visual effects to films after they were shot. She also talks about the challenges of working with green screens and fiberglass models, as well as the evolution of technology in the industry. The guest reflects on the similarities between film directors and entrepreneurs, both of whom juggle multiple...
2023-04-11
27 min
Take the Cannoli: The Godfather Podcast
Succession Vs. The Godfather! 💰 Take the Cannoli - The Godfather Podcast
http://www.TheGodfatherPodcast.com presents.. Succession Vs. The Godfather! Take the Cannoli - The Godfather Podcast Welcome to Take the Cannoli: The Godfather Podcast… We’ve returned from our involuntary hiatus just in time for the premiere of the fourth and final season of the HBO drama, “Succession.” Obviously, the transition of power is the central theme of both The Godfather and HBO’s Succession, and while the legendary film and the modern day drama are five decades apart, both are textbook studies of power, loyalty, and the complicated dynamics of family relationships. Especially when the business is the family, an...
2023-03-26
16 min
Take the Cannoli: The Godfather Podcast
"Take The Cannoli: The Godfather Podcast - Episode 10: The Legend and Legacy of The Godfather
The Mythology of The Godfather: In this episode of The Godfather Podcast, we're looking at the historic and record-breaking opening of The Godfather, including what it meant to a struggling movie business, the unexpected and lasting impact on our culture, and why the film still resonates 50 years later. This episode features some very rare, behind-the-scenes "home movie" footage from the making of The Godfather, as well as highlights from an interview with Godfather producers Al Ruddy and Peter Bart. In addition, we've got footage and clips with celebrities and film directors who recall being part of the hi...
2023-02-19
10 min
Late Starters Club
59: Adding a New Thing to an Existing Business - Top Takeaways from Lou Bortone
f you have a business and you want to add something new to it, Lou Bortone recommends that you stop procrastinating and get it done. In this episode of top takeaways, I'm going to dive a little bit more into what it takes to stop procrastinating and launch that new thing. In episode 58, I talked to my friend Lou Borton about the launch of his brand new podcast, new offering, and new keynote focused on Leadership Secrets from Godfather about how brand loyalty is the new currency. And what I love is that Lou was talking about...
2023-02-15
05 min
Late Starters Club
Stop Procrastinating in Midlife an Interview with Lou Bortone
Have you had an idea, like a podcast, a book, or a keynote speech burning in your brain for years but haven't launched it? If so, tune into today's session as I interview my friend Lou Bortone who decided to stop procrastinating and created a whole business focused on The Godfather theory behind loyalty. We dive into what it takes to launch, why you're launching, and how to finally get it done. Lou Bortone is a writer, producer, and speaker who keeps his friends close and his enemies closer. Lou is also a ghostwriter, author, and Consigliere...
2023-02-13
27 min
Take the Cannoli: The Godfather Podcast
Take The Cannoli: The Godfather Podcast - Episode 9: "A Runt Will Not Play Michael!"
The Godfather Podcast: Episode 9 - “A runt will not play Michael.” While Francis Ford Coppola had won the hard fought battle to cast Marlon Brando as Don Corleone, the casting of Michael would prove to be an all-out slugfest - nearly resulting in the firing of Coppola. Francis knew he wanted Al Pacino to play Michael from day one, but at the timePacino was a relatively unknown actor with little experience and even less name recognition. The Paramount studio execs, and studio head Robert Evans in particular, instead that the role of Michael go t...
2023-01-31
14 min
Blowing Up
Video Marketing (Lou Bortone)
Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.Lou Bortone, sometimes referred to as The Godfather of Video, has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. Before that, he spent 20 years as a marketing executive in the television and entertainment industries.Hosts Linda Claire Puig and Ari Iny discuss with Lou how to conquer “camera shyness” and reach way more people with video marketing. In this episode, we discuss:The surprising reaso...
2023-01-25
22 min
Take the Cannoli: The Godfather Podcast
"Take the Cannoli: The Godfather Podcast" - Episode 8: Best Godfather Quotes and Looking at Loyalty
Vivendi recently reported that a whopping 77% of brands could disappear tomorrow and no one would care. Customer disloyalty is the new normal. How can you and your business gain and retain new clients, customers, and even employees in this uncertain, post-pandemic world? (Without using fear and intimidation like the Mafia?) The answer is loyalty. And the proof comes from an unlikely source: The Godfather. In this episode of The Godfather Podcast, we look at the theme of "loyalty," and what it means not only in The Godfather, but also in business...
2023-01-17
08 min
Conversational Selling
Lou Bortone: The Godfather’s Secret To Building Trust, Loyalty, And Earning Favors
About Lou Bortone: Lou is a popular speaker, author, and ghostwriter of six business books. He has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. In this episode, Lou Bortone talks about video marketing and how to do it successfully. Lou shared his expertise as well as stories and quotes from the movie 'The Godfather', about loyalty, trust, and favors. In this episode, Nancy and Mark discuss:Building Brand Loyalty Through Video MarketingImportance of Loyalty in Business RelationshipsImportance of Authenticity in Video MarketingLeadership Lessons from The G...
2023-01-17
16 min
Take the Cannoli: The Godfather Podcast
Take the Cannoli: The Godfather Podcast - Episode 7: The Meeting of the Five Families
“I had hoped we could all come here and reason together.” - Don Corleone One of my favorite scenes in The Godfather also contains some of the best leadership lessons of the Corleone’s… Part of the Corleone Family’s incredible power and influence comes from Vito Corleone’s ability to be “reasonable.” The Don believes strongly in reason, collaboration and, when possible, cooperation. He is an eminently practical and patient man. The Italian’s have a saying: “Patience for a moment, comfort for years.” Nowhere is that more apparent than at the big meeting of...
2023-01-10
13 min
Take the Cannoli: The Godfather Podcast
"The Miracle on Mulholland" Take The Cannoli: The Godfather Podcast - Episode 6
How a Hollywood Has-Been Landed the Role of a Lifetime By the late sixties, the legendary star once considered the greatest actor in the world was an overweight, out of work, washed up has-been. Worse yet, after a string of bad movies and a reputation for being difficult to work with, he was considered "box office poison." No studio in Hollywood would touch him… So when Godfather author Mario Puzo and director Francis Ford Coppola told the studio execs at Paramount that they wanted the once-great 47-year-old Marlon Brando to play The Godfather, the suggestion was...
2023-01-03
09 min
Take the Cannoli: The Godfather Podcast
"Take the Cannoli: The Godfather Podcast" - Mario Puzo: The Mastermind Behind The Godfather
Who was Don Corleone based on? Was it a specific, real-life Mafia boss? And, how did Mario Puzo create a Mafia universe so accurate that even mobsters were convinced he had to have been connected? In this episode, we'll tackle these and other Godfather mysteries, while exploring the life of Mario Puzo and the backstory of how the Godfather novel came to life. --- Send in a voice message: https://podcasters.spotify.com/pod/show/godfather1/message Support this podcast: https://podcasters.spotify.com/pod/show/godfather1/support
2022-12-20
08 min
Take the Cannoli: The Godfather Podcast
Take the Cannoli: The Godfather Podcast - Episode Four: "I'm Gonna Make Him an Offer He Can't Refuse."
The Godfather’s most famous line - which has become a cultural touchstone and perhaps the most famous quote in movie history, is uttered twice in the first few minutes of the movie… First, Michael tells Kay that his father helped his Godson, Johnny Fontaine, early in his career by making a band leader “an offer he couldn’t refuse” to get Johnny out of the bandleader’s contract. Then, of course, as Johnny bemoans the fact that movie studio head Jack Woltz won’t give Johnny the part in the big new war movie… The Don as...
2022-12-13
13 min
Take the Cannoli: The Godfather Podcast
Take The Cannoli: The Godfather Podcast - Episode Three: “That’s my Family, Kay, not me.”
In this episode, we're looking at the second scene of the original Godfather movie, the wedding reception scene. This particular scene has been called a masterclass in cinematography, and it's an amazing few minutes of movie-making. Here director Francis Ford Coppola is not only able to introduce all the main characters of the movie in one sweeping scene, but also set up the foundation and the theme of the movie. --- Send in a voice message: https://podcasters.spotify.com/pod/show/godfather1/message Support this podcast: https://podcasters.spotify.com/pod/show/godfather1/support
2022-12-05
09 min
Take the Cannoli: The Godfather Podcast
Take The Cannoli: The Godfather Podcast - Episode Two: "I believe in America."
In this new episode of The Godfather Podcast, we take a look at the opening scene of the original Godfather movie, as we meet Don Corleone for the first time. We take a deeper dive and scene analysis to explore how the film introduces The Godfather, including how Amerigo Bonasera's request of the Don echoes the formation of the Mafia itself. We also look at the opening scene from the director's standpoint, and why they shot the scene the way they did. We'll even reveal how Marlon Brando's unscripted use of a cat nearly wrecked the scene. --- Send i...
2022-11-30
15 min
Take the Cannoli: The Godfather Podcast
Take The Cannoli: The Godfather Podcast - Episode One: Why a Godfather Podcast?
The Godfather, often cited as one of the greatest films (and novels) ever created, celebrates its 50th Anniversary this year. And despite its vintage, like a fine wine, The Godfather only seems to get better with age. The continuing influence of the trilogy can be seen not only in other classics it spawned, such as The Sopranos, but in more recent popular culture. Try streaming an episode of “Billions,” for example, without hearing a subtle or not-so-subtle reference to The Godfather. Fortunately, you don’t have to become as cut throat as the characters on Billio...
2022-11-20
12 min
Take the Cannoli: The Godfather Podcast
Leaderships Lessons of The Godfather: Keynote Teaser
Sample Video Clip from Lou Bortone's Keynote: Loyalty is the New Currency-Leadership Lessons of The Godfather. Here’s what Loyalty is the New Currency is about, and how it relates to business: Vivendi recently reported that a whopping 77% of brands could disappear tomorrow and no one would care. Customer disloyalty is the new normal. How can you and your business gain and retain new clients, customers, and even employees in this uncertain, post-pandemic world? (Without using fear and intimidation like the Mafia?) The answer is loyalty. And the proof com...
2022-11-19
04 min
Simple Marketing
Why video marketing is so powerful with Lou Bortone
📢 Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues. Lou is a popular speaker, author, and ghostwriter of six business books. He’s also the author of “Video Marketing Rules: How to Win in a World Gone Video.” 👉 To get access to Lou’s Gift, 50+ Cool Zoom (Virtual Video) Backgrounds, visit https://mt938.isrefer.com/go/freebie/Mostafa/
2022-10-04
51 min
Marketing Chat Podcast with Angela Kelly Smith
Lou Bortone: Tips from the "Video Godfather"
In this episode, I’m chatting with the “Video Godfather,” Lou Bortone. We discuss the evolution of YouTube (he’s been here since the beginning!) and where TikTok may be heading. Lou shares his 5 Pillars of Video Marketing. He discusses the differences between quick videos and keeper videos, how to decide where to share your videos, and why you simply must use video in your marketing. __Links mentioned in the episode:Lou Bortone websiteLou on YouTube Link to this episode —Join the Women Podcasters Academy at wo...
2022-04-15
34 min
Making It: How Coaches, Consultants, and Creators Build for Success
Your Message Matters (Lou Bortone)
Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it. Lou Bortone is the founder of Lou Bortone Creative, a company that helps entrepreneurs use video marketing to increase their impact, influence and income. Lou grew up in the world of traditional media and floundered through the shifting tides as everything changed. He learned a lot during that time and turned those les...
2022-03-18
09 min
Experts Speak
Use Video to Engage Your Audience (with Lou Bortone)
"The Play Button is THE most compelling call to action on your website", says Lou Bortone. He should know since he's been using video to grow businesses for over 25 years. Known as "The Video Godfather" Lou guides you through the process, step-by-step, and sets you up for success with video. Who will share with you how to use video in your marketing, white barriers are keeping you from starting and how to break through them, and what type of equipment you should be using. Video marketing is here to stay and you need to know how to do it...
2022-01-25
24 min
Midlife Ceo Podcast
Confidence on Camera with Lou Bortone
Have you been wanting to use more video in your business and are either not confident on camera or not sure how to get started? In this episode, I have the genuine pleasure of interviewing my friend and colleague, Lou Bortone. Lou's resume is long and rich and he's been in the video marketing field for many years. If you're wanting to learn some tips, tricks and simple hints to using video marketing in your business. Listen in. Lou's not only a video marketing master, but he's a midlife family guy to...
2022-01-14
43 min
Top Business Leaders | Write Your Book in a Flash Podcast with Dan Janal
#117 – Lou Bortone on Why Every Author Needs to Use Video
People call Lou Bortone “The Video Godfather,” because he’s been doing this a long time, and he’s really damn good at it. He spent 20 years in the television business and another 15 in digital marketing. He’s been doing video marketing since long before it was a “thing.” When it comes to creating your video marketing plan, he guides you through the process, step-by-step, and set you up for success with video. He’s done it for thousands of entrepreneurs, from tech averse newbies to online rock stars like Michael Port, Ali Brown, Mari Smith, Peter Sha...
2021-11-15
16 min
Podcast | Write Your Book in a Flash Podcast with Dan Janal
#117 – Lou Bortone on Why Every Author Needs to Use Video
People call Lou Bortone “The Video Godfather,” because he’s been doing this a long time, and he’s really damn good at it. He spent 20 years in the television business and another 15 in digital marketing. He’s been doing video marketing since long before it was a “thing.” When it comes to creating your video marketing plan, he guides you through the process, step-by-step, and set you up for success with video. He’s done it for thousands of entrepreneurs, from tech averse newbies to online rock stars like Michael Port, Ali Brown, Mari Smith, Peter Sha...
2021-11-15
16 min
Re-Thinking Business: Success Sauce & Two Pickles
Episode 12: Lou Bortone: Video Marketing AKA the Video Godfather
Send us a textOur guest this week is Lou Bortone - Granite Planet Productions - Video Marketing AKA the Video Godfather, speaking about how he assists clients with innovative online branding strategies, including social media marketing and online video coaching.http://www.loubortone.com/Hosted by Tamara MacDuff (pickle#1) and Sid Ragona (pickle#2) of Re-Thinking Business: Success Sauce & Two Pickles.
2021-06-10
58 min
Marketing The Invisible
How to Make Your Marketing Videos More Engaging and Exciting – In Just 7 Minutes with Lou Bortone
Discover the value and importance of video marketing in growing your business Learn more about how to overcome the fear of video marketing and which matters most- the quality or its content Know more on the different creative ways on how to film your own video for marketing Resources/Links: Check out Lou’s Mini-Course: http://www.Loubortone.com/sizzle Summary Are you struggling when it comes to video marketing whether it’s because you’re shy to be in front of the camera or you just don’t know how to do it? Lou Bortone has been a pioneer and though...
2020-10-28
08 min
Screw the Commute podcast
261 Lou Bortone
Bortone
2020-06-29
00 min
50/50 Accelerator Podcast
Episode 243: Lou Bortone
In this episode Josh talks with Lou Bortone. They discuss how to identify and deal with difficult clients.
2020-03-23
22 min
The Agents of Change Digital Marketing Podcast
How to Integrate Online Video Into Your Marketing - Lou Bortone
Regardless of the excuses you keep coming up with for not including video as part of your marketing plan, if you're serious about growing your business, you can't put it off any longer. According to Lou Bortone, thought leader and video pioneer since the launch of YouTube, video is must-have marketing. You know the saying, "a picture is worth 1,000 words"? Well, video is worth even more. It's creative, it's inexpensive, it's easy, and it's incredibly powerful when it comes to connecting with your audience in a more personal way.
2020-01-02
31 min
Ignite Your Value
Lou Bortone Online Marketing Video Expert
Lou Bortone is known as The Video Godfather. We’re not exactly sure why and, jokingly, we’re a little afraid to ask! What we do know is that Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues.Prior to his industry leading work in online video marketing, Lou spent over 20 years as a marketing executive in the television and entertainment industries, including stints as National Promot...
2020-01-02
31 min
The Lil' Drummer Girl
#61 Lou Bortone - The Godfather of Video Is Here To Help Your 2020 Video Marketing Needs
Happy New Year!!!! It's 2020 can you believe it? We have a brand new decade to make all of those pesky changes in our lives that maybe we didn't quite get to last year. One of my resolutions, is to do more video for you guys. I've learned all of my video technical skills and know-how from the man I'm about to introduce to you today, our guest, Lou Bortone is in the house. Lou has worked as a branding specialist for over 20 years. Before starting his own company, Lou was an award-winning marketing executive. As the previous Senior...
2020-01-01
17 min
On the Record by Leadpages
Produce Your Own Success with Lou Bortone
Lou Bortone shares how to get the right mindset for incorporating video into your campaigns, thoughts on the entrepreneurial life while being an active parent to teenagers, and the tools he uses to accelerate the projects he and his clients work on. Get the show transcripts and more at Leadpages.com/podcast. Lou helps busy small business owners fully leverage and express themselves by using video marketing in authentic ways. A former marketing executive for radio and television, including with Fox Family (now ABC Family) and E! Entertainment, Lou’s consulted entrepreneurs with their video strategies and action plan...
2019-04-16
16 min
On the Record by Leadpages
Produce Your Own Success with Lou Bortone
Lou Bortone shares how to get the right mindset for incorporating video into your campaigns, thoughts on the entrepreneurial life while being an active parent to teenagers, and the tools he uses to accelerate the projects he and his clients work on. Get the show transcripts and more at Leadpages.com/podcast. Lou helps busy small business owners fully leverage and express themselves by using video marketing in authentic ways. A former marketing executive for radio and television, including with Fox Family (now ABC Family) and E! Entertainment, Lou’s consulted entrepreneurs with their video strategies and action plan...
2019-04-16
16 min
Screw The Commute Podcast
Video has exploded: Tom interviews Lou Bortone
Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He's helped thousands of entrepreneurs create and leverage online video to build their businesses. He's also the author of Video Marketing Rules - How to Win in a World Gone Video. Screw The Commute Podcast Show Notes Episode 099 KickStart Guide to Viral Marketing - https://screwthecommute.com/viral/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars 03:26 Tom's introduction to Lou Bortone 08:30 Sh...
2019-03-08
30 min
Geeks, Geezers, and Googlization Show
How to Use Video to Attract and Engage Top Talent with Guest Lou Bortone
Recruiting top talent in 2018 - from the production floor to the C-Suite - will be more competitive than ever. To reach and engage qualified candidates, organizations must stand out. And no matter how creative the text-based job posting, text is still text and it pales in comparison to the power of video. For example, video is watched and shared 1200% more than text and images. The impact of video in search engine rankings is 50X greater than text and video. How can recruiters and HR take advantage of the power of video. Join Ira S Wolfe and his...
2017-12-15
18 min
STaR Coach Show
26: Leveraging Video Marketing with Lou Bortone
If you keep hearing that video is the way to go with coaching, yet you find it intimidating and you’re not sure exactly what to do with it, or how it functions, listen in today, and learn how to get going from Meg’s Video Expert guest, Lou Bartone. Lou says that although many people do…
2017-04-05
38 min
Real Fast Results for Marketing, Business and Entrepreneurs
6 Easy Ways To Build Your Business With Video (Even If You're Camera Shy) With Lou Bortone
Welcome to this episode of the Real Fast Results podcast! Lou Bortone is here to share his knowledge with us today. He is an expert in online video marketing. This is incredibly important, nowadays, to marketing your business, but the fact of the matter is that a lot of people are afraid to utilize it. Lou is a video marketing specialist and a video pro who helps entrepreneurs, coaches, authors, and speakers to build their brands on the Internet. This is so that they can have more visibility, credibility, and profitability. You may recognize Lou’s name, as he is a forme...
2016-12-09
29 min
Business Building Rockstar Sessions
Lou Bortone on How To Create A Video Marketing Strategy That Rocks
According to Lou, video has really become a “core competency” for entrepreneurs. Understanding the purpose of your video before hitting record, as well as building your presence, message, platform, and brand are all key components to having success with video marketing. Lou shares the two types of videos you’ll want to be familiar with as an entrepreneur, as well as the purpose of each plus how to leverage each of them in order to build your email list and audience.Click to view: show page on Awesound
2016-11-06
14 min
Business Building Rockstar Sessions
Lou Bortone on How To Create A Video Marketing Strategy That Rocks
According to Lou, video has really become a “core competency” for entrepreneurs. Understanding the purpose of your video before hitting record, as well as building your presence, message, platform, and brand are all key components to having success with video marketing. Lou shares the two types of videos you’ll want to be familiar with as an entrepreneur, as well as the purpose of each plus how to leverage each of them in order to build your email list and audience.Click to view: show page on Awesound
2016-11-06
14 min
Smart Women Talk
“Fast & Fun Ways to Use Video to Build Your Business” with Lou Bortone 6/2/15
Lou Bortone is a Video Marketing expert and online branding consultant who helps entrepreneurs and service professionals build breakthrough brands on the Internet, so they can have more visibility, credibility and profitability. Lou delivers innovative online branding strategies, including video marketing coaching and consulting. Lou is a former television executive who worked for E! Entertainment Television and Fox in Los Angeles. He is also an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach. To Learn more about Lou go to www.loubortone.com
2015-06-02
55 min
Income For Baby Boomers
20. How to Become a YouTube Sensation – Lou Bortone
Lou Bortone: Video Marketing Success Secret, How to create great videos that engage your prospects and create raving fans. You can make a lot of money on your own without a big corporate parent or without somebody telling you what to do, 9 to 5. Video is probably the best and easiest way to get... The post 20. How to Become a YouTube Sensation – Lou Bortone first appeared on Income For Baby Boomers.20. How to Become a YouTube Sensation – Lou Bortone was first posted on June 1, 2015 at 12:34 am.©2015 "Income For Baby Boomers". Use of this feed is for person...
2015-06-01
43 min
360 Entrepreneur Podcast: Advice for Entrepreneurs, Business-Builders and Small Business Owners
TSE 013: DIY Video and Video Marketing w/ Lou Bortone
Video marketing expert & Creative Live instructor Lou Bortone shares tips and tools for creating amazing videos, boosting your business with video marketing.
2015-03-12
31 min
The Boomer Business Owner with Charlie Poznek: Lifestyle Entrepreneurs | Online Business | Coaching
TBBO 252: Lou Bortone – Maximize Your Online Message With Video Marketing
Lou Bortone is a Video Marketing expert, and online branding consultant who helps entrepreneurs and service professionals build breakthrough brands on the Internet, so they can have more visibility, credibility and profitability. He delivers innovative online branding strategies, including video marketing coaching and consulting. Lou is also an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach, and a Book Yourself Solid Certified Coach.
2014-11-05
23 min
Networking CEO: Lou Bortone, Video Marketing Expert
Lou Bortone is a Video Marketing expert and online branding consultant who helps entrepreneurs and service professionals build breakthrough brands on the Internet, so they can have more visibility, credibility and profitability.Lou delivers innovative online branding strategies, including video marketing coaching and consulting. Lou is a former television executive who worked for E! Entertainment Television and Fox in Los Angeles. He is also an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach. Lou is also known for his unique and engaging videos on YouTube: www.youtube.com/user/lbp...
2014-06-04
1h 01
Born To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!
Ep 85: Lou Bortone's Video Marketing Strategies Revealed (Part 2)
Lou Bortone, video marketing expert and former TV exec talks about the role of video in today's marketing, what types of video you can use as an alternative to "talking head" videos and what equipment you need to get started. Also, her shares what are the "must have" videos for your business, how to use video in your marketing strategically and what to avoid in your video marketing. For more good stuff, including pictures and links to everything mentioned in this interview, go to: http://borntoinfluence.com/LouBortone
2014-03-11
28 min
Born To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!
Ep 84: Lou Bortone's Video Marketing Strategies Revealed (Part 1)
Lou Bortone, video marketing expert and former TV exec talks about the role of video in today's marketing, what types of video you can use as an alternative to "talking head" videos and what equipment you need to get started. Also, her shares what are the "must have" videos for your business, how to use video in your marketing strategically and what to avoid in your video marketing . For more good stuff, including pictures and links to everything mentioned in this interview, go to: http://borntoinfluence.com/LouBortone
2014-03-10
28 min
Smart Women Talk
Lou Bortone, Video Marketing and visibility expert. 11/05/13
Join us as we’ll discuss: The 5 “P’s” of Video Marketing (Purpose, Premise, Platform, Promotion, Profit).Different types of videos and what’s best for your business.Easy ways to get started using online video. Lou Bortone is a Video Marketing expert and online branding consultant who helps entrepreneurs and service professionals build breakthrough brands on the Internet, so they can have more visibility, credibility and profitability. Lou delivers innovative online branding strategies, including video marketing coaching and consulting. Lou is a former television executive who worked for E! Entertainment Television and Fox in...
2013-11-05
55 min
Podcasts Archives - Huge Profits, Tiny List
Podcast: Lou Bortone, Video Marketing Expert
Lou Bortone, video marketing expert, was my guest for this podcast. I first met Lou several years ago at a live event, and realized right away how talented he was when it came to creating videos and implementing video marketing as a business strategy. We are now both on the faculty of NAMS so I’m [...] The post Podcast: Lou Bortone, Video Marketing Expert appeared first on Huge Profits, Tiny List.
2013-06-07
00 min
Expert Insights
Expert Insights with Lou Bortone
8pm ET/5pm PT Join Video Expert Lou Bortone and Premier Coach Stacey Chadwell discuss "Invisible to Invincible: How to Go from Zero to Hero Using Online Video!" Communicating via video is much different than speaking from the stage – or speaking from the page! But communicating with video is becoming an essential skill and a “must have” resource for sharing your message and promoting your business. Lou Bortone has been using online video for marketing and branding for many years, and is a leading authority on video marketing. Lou is a twenty year veteran of the film and television industry, having...
2011-01-20
22 min
Denise Griffitts - Your Partner In Success™ Radio!
Lou Bortone Discussess How to Generate Visibility & Traffic With Online Video
Lou Bortone is a long-time marketing and branding consultant who helps entrepreneurs build breakthrough brands on the Internet, with services such as online video production, video branding, coaching and creative support. Lou is a former television executive who worked for E! Entertainment Television and later served as the Senior Vice President of Marketing & Advertising for Fox Family Worldwide, a division of Fox in Los Angeles. Lou is an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach. We will discuss why now is the best...
2009-06-26
55 min