Shows
The Rainmaker PodcastThe Future of Marketing: Insights from Bullseye Marketing Author Louis GudemaDive into the captivating world of marketing strategy as we unveil the secrets behind the renowned Bullseye Marketing Framework with none other than Louis Gudema. In this compelling conversation, we explore the transformative power of fractional CMO roles in today's dynamic marketplace, shedding light on how they've evolved over the years. From navigating the delicate balance of AI integration and trust to the often overlooked art of client discernment, Louis shares invaluable insights drawn from his extensive experience. Join us for a candid discussion that delves deep into the heart of marketing entrepreneurship, offering practical...2024-05-1535 min
Paul Higgins Podcast498 - Hit Your Mark: Strategies for Bullseye Marketing in B2B with Louis GudemaEpisode OverviewIn this episode, we dissect effective B2B marketing strategies for tech consultants. Uncover the crucial role of referrals in revenue generation and how a robust marketing program can amplify this. Louis sheds light on the concept of 'mental availability' in marketing, the significance of staying top of mind for customers, and practical strategies like leveraging share of voice to build brand awareness. Whether marketing on a shoestring budget or navigating without formal training, this episode is a goldmine of actionable insights.About Louis GudemaLouis Gudema is a fractional CMO...2023-09-2529 min
Marketing Over CoffeeLouis Gudema on Bullseye MarketingIn this Marketing Over Coffee: Author Louis Gudema talks about marketing tactics and more importantly, how to prioritize them! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn The second edition of his book Bullseye Marketing: How to Grow Your B2B Business Faster is now available Starting with writing and […] The post Louis Gudema on Bullseye Marketing appeared first on Marketing Over Coffee Marketing Podcast.2023-09-0136 min
Marketing Over Coffee Marketing PodcastLouis Gudema on Bullseye MarketingIn this Marketing Over Coffee:
Author Louis Gudema talks about marketing tactics and more importantly, how to prioritize them!
Direct Link to File
Brought to you by our sponsors: The Mailworks and LinkedIn
The second edition of his book Bullseye Marketing: How to Grow Your B2B Business Faster is now available
Starting with writing and directing plays as part of what brought him to Boston
Working the Cabbage Patch Kids Account
Starting his own agence and then pivoting to Application Service Provider2023-09-0100 min
Marketing Over CoffeeLouis Gudema on Bullseye MarketingIn this Marketing Over Coffee: Author Louis Gudema talks about marketing tactics and more importantly, how to prioritize them! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn The second edition of his book Bullseye Marketing: How to Grow Your B2B Business Faster is now available Starting with writing and directing plays as part of what brought him to Boston Working the Cabbage Patch Kids Account Starting his own agence and then pivoting to Application Service Provider 7:42 The...2023-09-0136 min
Expand Your Mind, One Story at a Time - Free Audiobook RevolutionBullseye Marketing: How to Grow Your B2B Business Faster Audiobook by Louis GudemaListen to this audiobook in full for free onhttps://hotaudiobook.com/freeID: 696316
Title: Bullseye Marketing: How to Grow Your B2B Business Faster
Author: Louis Gudema
Narrator: Louis Gudema
Format: Unabridged
Length: 09:08:23
Language: English
Release date: 06-16-23
Publisher: Findaway Voices
Genres: Business & Economics, Marketing & Advertising
Summary:
B2B companies with robust marketing programs typically grow 2-5 times faster than those without them.
InBullseye Marketing, you'll learn how to develop, launch, and scale a successful marketing program to grow your B2B company.
The first edition was named One of the Best Marketing Books of All Time by Book Authority...2023-06-179h 08
Marketing Spark (The B2B SaaS Marketing Podcast)The Fundamentals of Marketing: Branding, ChatGPT and BeyondIn this podcast episode, Mark, the host of "Marketing Spark," interviews Louis Gudema, author of "Bullseye Marketing" and fractional CMO for B2B startups and growth stage companies. Louis explains his unique approach to marketing and the Bullseye Marketing framework, which has received positive feedback from readers worldwide. Mark and Louis also discuss the process of writing a second edition of a book, the current state of the marketing landscape, and the effectiveness of brand marketing versus lead generation marketing. The conversation highlights the importance of brand and lead generation marketing while acknowledging the...2023-05-0933 min
The Sticky CMOThe Lead Gen Myth: w/Louis GudemaYou’re a new CMO and you need results. Where do you start?
Esteemed marketer, fractional CMO and acclaimed author of bestseller Bullseye Marketing , Louis covers all the essentials for becoming a Sticky CMO.
His 3 phase framework aims to reveal a fast, cost-effective methods for optimizing success… and then goes on to reveal the long-term strategies you need to adopt to build brand awareness, share of voice and improve mental availability.
Join us for a rundown of the key concepts from his book’s second edition - released this week - to help you de...2023-05-0924 min
Accelerate Your Business GrowthBalance Your Brand Marketing and Lead GenerationWith the explosion of martech that provides the opportunity to optimize campaigns with near real-time data, many companies have focused too much on what are their results this month or quarter. But optimal, long-term growth is achieved with a balance of brand and leadgen marketing. In this episode, Louis Gudema joins our host Diane Helbig to talk about the fundamental differences between brand and leadgen marketing, why brand helps leadgen but leadgen does not build your brand, and the one key element that even small companies can use to compete more successfully.Louis Gudema helps B2B...2023-05-0435 min
B2B GrowthBullseye Marketing with Louis GudemaOn this episode of B2B Growth, Louis Gudema joins Benji Block to discuss the major shifts in marketing that prompted the updated edition to his book “Bullseye Marketing” and why many B2B companies lack robust marketing programs.Discussed in this Episode:The 3 phases of Bullseye MarketingLeveraging your website to see the greatest ROI Social media vs Email marketingBuy the book now: https://www.amazon.com/dp/B0BXQNGH6K?&linkCode=sl1&tag=artillerymark-20&linkId=2bbbe7c143b07666d3c71643630897ca&language=en_US&ref_=as_li_ss_tlConnect with us: Loui...2023-05-0431 min
The Marketing Book Podcast433 Bullseye Marketing by Louis GudemaBullseye Marketing: How to Grow Your B2B Business Faster 2nd Ed. by Louis Gudema About the Book: Do you want to accelerate the growth of your B2B company? In Bullseye Marketing, you’ll learn how to develop, launch, and scale a successful marketing program for your B2B company. Louis Gudema focuses his Bullseye Marketing Framework exclusively for B2B companies in this second edition. The first edition was named One of the Best Marketing Books of All Time by Book Authority. I have written a...2023-04-281h 12
Talking MarketingEpisode 43: Bullseye Marketing, Ghostwriting, and Creativity with Louis GudemaIn this special bonus episode, Allen chats with the first ever Talking Marketing guest Louis Gudema about where his career has gone since 2018, what's new in the latest edition of Bullseye Marketing, and how integral creativity is to marketing. This episode also has a video version, which can be found here on our YouTube channel: https://youtu.be/yS4hCEgMvEc Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston...2023-04-2741 min
Strategy SprintsHow to Grow Your B2B Business Faster, Louis Gudema and Simon Severino | STRATEGY SPRINTS® 458🐬 Join the Sprint Club: https://www.strategysprints.com
CONNECT WITH ME
🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: https://www.strategysprints.com
ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow
SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became...2023-04-2428 min
The Duct Tape Marketing PodcastHow To Scale Your B2B Marketing StrategyIn this episode of the Duct Tape Marketing Podcast, I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Previously he founded and grew a marketing agency, and pivoted it into a SaaS company, growing it into one of the top three or four companies in its national market before a successful exit. The first edition of Bullseye Marketing was named One of the Best Marketing Plan Books of All Time by Book Authority. He also has a side hustle as a ghostwriter of business and marketing books. His...2023-03-1827 min
Believe you can because you can!323. Lead Generations for B2B Brands with Louis GudemaLead generation is a process that starts with generating interest from potential customers and ends with converting them into leads. The goal of lead generation is to turn an anonymous visitor into a contact who will be interested in your product or service. Lead generation can be done through various channels: – social media marketing…
2022-10-3140 min
The Marketing Book PodcastLouis Gudema: Authors in Quarantine Getting CocktailsAuthor Louis Gudema returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Bullseye Marketing: How to Grow Your Business Faster, marketing visionary Louis Gudema joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Newton, Massachusetts, his close friendship with fellow Michigan alum Tom Brady, how the pandemic has prevented Louis from playing poker in casinos, attending NBA games and Broadway musicals, and much more! Cheers! Click here for show notes...2020-06-1146 min
The Software Channel Partner PodcastMercer Rowe: Using the Channel to Exploit New Business ModelsMercer Rowe -- Vice President, Global Channels and Alliances at Commvault -- has his own take on the dramatic shifts in the channel landscape over the past few years. And he outlines how he uses his "Three Ps" to drive partner success in this environment
2020-03-2542 min
The Software Channel Partner PodcastEvan Kirstel: Using Social Media to Drive Channel SuccessPeople spend more time on social media than any other online activity. B2B social media consultant talks about how software vendors and partners can use this channel to drive business results.
2020-03-1838 min
The Software Channel Partner PodcastRob Spee: Managing an Agile, Iterative Channel ProgramHear how at OutSystems Regional VP of Channel Sales Rob Spee is creating a modern channel program that can pivot and adapt quickly to ever-changing market conditions.
2020-03-1137 min
The Software Channel Partner PodcastJay McBain: The Top 10 Channel Trends for 2020The podcast's most downloaded (aka most popular) guest, Forrester's Jay McBain, is back with his top 10 trends for the rapidly changing software channel.
2020-03-0342 min
The Software Channel Partner PodcastJoseph Landes: Being a Learn-It-All Channel Person Rather Than a Know-It-All OneAfter more than 20 years at Microsoft, Joseph Landes is bringing his channel experience to grow four-year-old startup Nerdio, which is "99.9%" channel. He talks about the great value of being actively involved in the MSP community for building their business, and of Microsft CEO Satya Nadella's advice to be a learn-it-all rather than a know-it-all.
2020-02-0441 min
The Software Channel Partner PodcastMike Hanauer: The Cybersecurity Opportunity for MSPsSMBs are under increasing cyber attacks, and that creates the opportunity -- if not the requirement -- for managed service providers to supply them with top quality cybersecurity. Skout Cybersecurity's Chief Revenue Officer Mike Hanauer talks about how they are creating the tools and packages for MSPs to succeed in this challenging area of services.
2020-01-2827 min
The Software Channel Partner PodcastJohn DeLozier: Taking Advantage of a Once in a Generation Opportunity8x8 SVP Global Channel John DeLozier has seen the channel from every side, including being a successful partner and global channel leader. In this episode he talks about the once-in-a-generation opportunity provided by the move from on-prem to the cloud and UCaaS, and how he's leading the dramatic growth in the channel's contribution to revenue at 8x8.
2020-01-1436 min
The Software Channel Partner PodcastSandra Glaser Cheek: Partnering is Personal - Creating the Partner Program of the FutureSandra Glaser Cheek, VP of Global Partners and Alliances at Ciena, has long been interested in making a more personalized, bespoke program for each partner. In this episode she describes how, over the past couple years, she's done that at Ciena and the phenomenal results that it is starting to produce.
2020-01-0737 min
The Software Channel Partner PodcastBalaji Subramanian: How to Win the Hearts and Minds of Your PartnersBalaji Subramanian of ServiceMax says that gaining mindshare of channel partners isn't enough: you have to win their hearts and minds. In this episode he describes a whole range of ways to make a superior channel program that will drive results.
2019-12-1847 min
The Software Channel Partner PodcastDina Moskowitz: Using Data to Build Better Partner ProgramsAt SaaSMAX, founder and CEO Dina Moskowitz talks about how they provide unique data insights to channel programs. Their Partner Optimizer database has over 120,000 partners in it. And they can help SaaS companies recruit the right partners as well as optimize their channel programs with other insights.
2019-12-1034 min
The Software Channel Partner PodcastJanet Schijns: Forget the Naysers! Taking the Channel to the Next LevelChannel veteran Janet Schijns has been hearing that the channel is dead for years, but it always bounces back stronger than ever. In this episode she talks about how even cloud-based companies can take their partner program to the next level and succeed.
2019-12-0441 min
The Software Channel Partner PodcastGilbert Vendryes: Creating Partner Happiness for Competitive AdvantageZoom's Gilbert Vendryes has a unique title on LinkedIn: Delivering Partner Happiness. In this episode he talks about how he creates competitive advantage for Zoom by creating a superior partner experience. Of course it was recorded in a Zoom Room!
2019-11-2034 min
The Software Channel Partner PodcastJean O'Neill: The Nitty Gritty of Managing 300+ Partners Day to DayIn the 25th episode of the Software Channel Partner Podcast, Cyxtera Technologies VP of Channel, Jean O'Neill, talks about how she manages 300+ partners to success with internal and external supports.
2019-11-1339 min
The Software Channel Partner PodcastMichelle Hodges: Slimming Down the Partner Community to Focus on ValueAt Gigamon, roughly 95% of business is through the channel. Michelle Hodges, VP of Worldwide Channel & Alliances, describes how when she came onboard she cut out half of the partners to focus on the 50% that were most productive and could provide the most value.
2019-11-0529 min
The Software Channel Partner PodcastWayne Monk: Creating Superior Value with a Few Good PartnersWayne Monk, SVP for Global Alliances and Channel Sales at ASG Technologies, is growing their channel's contribution to revenue. And he's focused on recruiting just a few good partners who are committed to ASG's program to do it. The results are impressive, with the channel now contributing 5X as much to revenue as just a few years ago. In this episode he talks about his unique set of the 4 Cs, and how he's growing the program.
2019-10-2936 min
The Software Channel Partner PodcastJohn Woodall: A Partner Tells What Makes a Superior Channel ProgramIn this episode, instead of talking to the head of a major channel program, we're talking to a partner to better understand what makes for a great program from the partner's point of view. Hear the good, the bad, and the ugly of what vendors are doing, and how they can work with channel partners better.
2019-10-2339 min
The Software Channel Partner PodcastChris Lamborn: Improving on a Partner-focused Channel ProgramChris Lamborn, NetApp Head of Worldwide Partner Go-to-Market and Programs, recognizes that the channel is changing faster than ever. To attract and retain partners that drive about 75% of NetApp's revenue, he talks about how he is leading major changes to focus their program on delivering simplicity, consistency, and differentiation.
2019-10-1639 min
The Software Channel Partner PodcastLarry Hann: How a Hardware Company Started to Push IoT Software Through the ChannelFor decades APC has manufactured and sold power and cooling hardware through the channel. Now it is enabling its offerings with Internet of Things software. Larry Hann talks about how this is totally changing how the channel sells and relates to customers, and the huge opportunity that it is creating for APC.
2019-10-0932 min
The Software Channel Partner PodcastTaylor Macdonald: Using the Channel to Take Advantage of a Once in a Lifetime OpportunitySmall and mid-sized companies are transitioning from on-prem to cloud accounting software. Sage Intacct SVP of Channels, Taylor Macdonald, explains how this cloud company is using the channel on top of their direct sales force to capitalize on this unique opportunity.
2019-10-0143 min
The Software Channel Partner PodcastIan Moyse: Does the Cloud Make the Channel Obsolete?Channel veteran Ian Moyse consults with many companies on strategy. In this episode he talks about how the Internet has disrupted many industries, including software. And he suggests that the same forces that have moved so much software into the cloud may be making the channel obsolete.
2019-09-2544 min
The Software Channel Partner PodcastLouise Cooke: Creating a New Partner Program from ScratchWhen BigID decided to turn to the channel, they hired veteran Louise Cooke. In this episode she describes what goes into building and launching a global partner program from scratch.
2019-09-1941 min
The Software Channel Partner PodcastCarmen Sorice III: Making a 90% Channel Program Even BetterCommvault has traditionally been a channel-centric company, with over 90% of its revenue being indirect. But a year ago they created a new position and brought in channel veteran Carmen Sorice III to take their program to the next level. In this episode he talks about some of the many ways in which he's made the program even better for partners, and improved the partner experience.
2019-09-1237 min
The Software Channel Partner PodcastAlyssa Fitzpatrick: Helping Microsoft Partners Adopt a Mobile First, Cloud First StrategyMicrosoft has always been channel-centric, with the vast majority of its revenue generated by hundreds of thousands of channel partners. But when CEO Satya Nadella announced a Mobile First, Cloud First strategy five years ago it meant a major challenge for its partners. In this episode Alyssa Fitzpatrick, General Manager of Worldwide Partner Sales talks about how the Microsoft partner program is evolving and how they're helping partners succeed in the new tech landscape.
2019-09-0345 min
The Software Channel Partner PodcastLauren Duda: Building the Airplane While the Partner Program is in FlightYou can't always make things perfect before launching your partner program. In fact, you never can. Lauren Duda, the Couchbase Senior Director of Worldwide Partner Marketing and Development, talks about how they are building, scaling, and improving their partner program in the midst of rapid growth of the channel.
2019-08-2132 min
The Software Channel Partner PodcastChris Essex: Moving Closer to 100% Indirect with a Partner First ApproachChris Essex is the SVP for Global Sales at AppRiver. In this episode he discusses how AppRiver is scaling its partner program to thousands of partners with their Partner First approach, and how as a result the channel is contributing an ever larger share of AppRiver's revenue.
2019-08-0644 min
The Software Channel Partner PodcastScott Mann: Building a Channel Program to Compete with the Big GuysSome companies look at what the largest players in their industry are doing and try to duplicate that, but Scott Mann describes how Scale Computing took advantage of its unique capabilities to create a channel program that is different and successful.
2019-07-2340 min
The Software Channel Partner PodcastCraig Donovan: Creating a Great Partner Experience with Born in the Cloud DistributionCraig Donovan explains how Pax8 brings a new perspective to the software channel partner experience as a born in the cloud distributor
2019-07-0928 min
The Software Channel Partner PodcastMichelle Ruyle: Creating a Successful SaaS Startup Channel ProgramUnless they're VC-funded, with limited resources and little brand recognition, the challenges for a SaaS startup are especially big. In this episode Michelle Ruyle explains how by sticking with a plan, they can achieve significant revenue from the channel in 18 months.
2019-06-2539 min
The Software Channel Partner PodcastTony Rummans: Making the Global Distributor Channel RockTony Rummans is the VP of Global Sales at BitTitan, and an experienced veteran of the software channel with previous experience at IBM, ProQuest and Kofax. In this episode Tony describes how BitTitan uses and supports software distributors to create a global reach.
2019-05-2950 min
The Software Channel Partner PodcastChristine Sanni: Generating Impact Through BusinessChristine Sanni is a channel manager for Intelisys, and much, much more. She counsels Intelisys partners on branding, sales, marketing, and business to help them provide impact for their customers, and grow. And then she goes on to her second job as the CEO of ConserveGeo, a specialized environmental company, and her partner role in a VC firm.
2019-05-2135 minThe Software Channel Partner PodcastJay McBain: Dealing with a Rapidly Changing Channel LanedscapeForrester's Principal Analyst for Channels, Partnerships and Alliances, Jay McBain, is our guest on the podcast this week.
From the very beginning, when he says that the channel has changed more in the past 18 months than the previous 37 years, Jay is full of surprising and useful insights. Among the many topics that we covered are:
What separates the best channel programs from the rest?
The decline in the proportion of software sales through the channel that he thinks is coming
The rising importance of marketplaces and the "shadow channel"
Which of the 90 channel program competencies are m...2019-05-1445 min
The Software Channel Partner PodcastAyesha Prakash: Scaling a Global Software Channel ProgramAyesha Prakash is the Head of Worldwide Channels and Partnerships at Flashpoint. In just a couple years she has led the growth of indirect from less than 10% of their revenue to close to half. In this episode she describes some of the tactics and programs that have been most successful in driving that growth.
2019-04-3021 min
The Software Channel Partner PodcastSheryl Wharff: Driving ROI with a Software Partner ProgramSheryl Wharff, the Americas Channel and Alliance Partner Marketing Leader for Micro Focus, talks about the new partner program and portal that they've launched, and how she drives programs to deliver measurable results.
2019-04-2336 min
The Software Channel Partner PodcastEran Rosenblum: Growing a Global Software Partner ProgramIsrael has a terrific tech sector but a very, very small domestic market, so creating a global partner program is critical to the success of many companies. Eran Rosenblum of Gainsight explains how to do that.
2019-04-1725 min
The Software Channel Partner PodcastMarcus Cauchi: Making Channel Sales WorkMarcus Cauchi has worked with many channel organizations and trained countless sales reps and executives. In this episode he describes some of the best channel sales practices.
2019-03-2537 min
The Software Channel Partner PodcastJ.P. Dundas: How to Create Uncommon Relationships with Your Channel PartnersJ.P. Dundas, the Director of North American Channel Sales at Fuze, talks about the importance of relationships with channel partners and creating something uncommon and memorable.
2019-03-2533 min
The Software Channel Partner PodcastRob Rae: Creating the 100% Channel ProgramIn this inaugural episode of the Software Channel Partner podcast, Rob Rae, Vice President of Business Development at Datto, talks about how they created a global, 100% channel program
2019-03-2444 min
TheInquisitor Podcast with Marcus CauchiWhy Are You Making 9 Stupid Mistakes With Your Marketing?Louis Gudema, author of the excellent Bullseye Marketing, has developed a 9 point checklist to analyse whether your marketing is effective or not. Louis discusses the common mistakes marketers make and busts a load of myths around what works and what doesn't. He warns us against being tempted away from what works by what is popular and in fashion.
Did you realise that email marketing can be nearly FORTY (40) times more effective than social media? (#McKinsey, 2014)
Are you using intent data to identify quality prospects?
Are you spreading your message too thin and losing customers to your competition?
Are yo...2019-03-181h 03
Unleash Possible27: Channel Partners Need “T.L.Marketing” Too w/Louis GudemaDeciding to build a channel partner program is not the easy way out when it comes to selling your product. Channel programs need as much "tender loving marketing" as your own salesforce, if not more! Join Louis Gudema, author of "Bulleseye Marketing", as we explore what it takes to make a channel partner program a success, and when it's the right time to scale it within your sales efforts.2019-03-1119 min
Overcoming Distractions-Thriving with ADHD, ADDHow to create distraction-free marketing in your businessThe practice of marketing and public relations in a business has fundamentally changed in the past decade. When social media came into our landscape and began to take shape, it changed the way we did business on a number of levels. Those in business were left scrambling to make the best use of these new platforms. And that continues today as the rules keep changing. In this podcast, we chat with Louis Gudema, author of the book, Bullseye Marketing. Louis helps us understanding the marketing trends in 2019 and beyond. We talk about how public relations and marketing...2019-03-0152 min
B2B Revenue Acceleration25: The Bullseye Marketing Framework w/ Louis GudemaMany companies will miss their mark when trying to remain competitive or enter a complex marketing world. On this episode, Louis Gudema, Author of Bullseye Marketing, talks with us about the three phase process he outlines in the book and how many years of experience in marketing has molded a practical approach to solid marketing transition. SMB’s are the heart of the economy, but many companies don’t even know how to get in the game. The first steps may be simpler than you think!2018-12-1927 min
The Hard Corps Marketing ShowBullseye Marketing - Louis Gudema - Hard Corps Marketing Show #51Now’s the time to build a spot-on marketing plan through the use of these professional tips from the Bullseye Marketing Guy, President of Revenue + Associates, and author of Bullseye Marketing, Louis Gudema.
In this episode we discuss the ever-changing marketing atmosphere and ways you can keep on top of those changes to craft marketing messages that cut through the noise and provide the right needs for your customer at the right time.
Takeaways:
1 in 20 pieces of new content makes it to page one on the Internet in the 1st year. Your webs...2018-11-161h 17
The How of Business - How to start, run, grow and exit a small business.Bullseye Marketing with Louis GudemaTargeted cost-effective marketing tactics for small business owners with Louis Gudema. Louis is an entrepreneur, marketing strategist, keynote speaker, and author. He shares his entrepreneurial journey, and then we discuss highlights from his new book, "Bullseye Marketing - How to Grow Your Business Faster." Louis introduces the bullseye approach to marketing - allowing for fast results for small business owners by specifically leveraging inexpensive marketing tools and techniques. He explains the three phases, or rings of the bullseye, that are essential to effective small business marketing. Henry Lopez is the host of this episode of The How...2018-11-0549 min
The Duct Tape Marketing PodcastFocus on Existing Assets to Generate Better Marketing ResultsJohn chats with Louis Gudema about his book Bullseye Marketing, and how to take advantage of the customers and assets you already have in order to grow your business.2018-10-1622 min
Winning Business RadioLouis Gudema-Author, Bullseye MarketingLouis Gudema, Founder and President of revenue+associates, and Author of Bullseye Marketing, talks about his career, and digs into proven concepts from his book that accelerate business growth. He points out many mistakes that business of all size make, and what actions can be taken for increased success.This show is broadcast live on Monday's at 4PM ET on W4CY Radio – (www.w4cy.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).Become a supporter of this podcast: https://www.spreaker.com/po...2018-09-2750 min
Internet Marketing: Insider Tips and Advice for Online MarketingBullseye Marketing: Who Says Your Marketing Can't Be Better, Faster and Cheaper?On today's episode of the Internet Marketing Podcast, Andy is joined by Louis Gudema, president of Revenue & Associates and author of Bullseye Marketing: How to Grow Your Company Faster, to talk about the idea of Bullseye Marketing & how your marketing can be better, faster and cheaper. On the show you'll learn: What Bullseye Marketing is and the framework behind itWhy collaboration & communication between Sales and Marketing is keyThe types of companies that Bullseye Marketing is suited toThe biggest challenges when it comes to implementing Bullseye Marketing2018-09-2719 min
The SiteVisibility Internet Marketing PodcastBullseye Marketing: Who Says Your Marketing Can't Be Better, Faster and Cheaper?On today's episode of the Internet Marketing Podcast, Andy is joined by Louis Gudema, president of Revenue & Associates and author of Bullseye Marketing: How to Grow Your Company Faster, to talk about the idea of Bullseye Marketing & how your marketing can be better, faster and cheaper.
On the show you'll learn:
- What Bullseye Marketing is and the framework behind it
- Why collaboration & communication between Sales and Marketing is key
- The types of companies that Bullseye Marketing is suited to
- The biggest challenges when it comes to implementing Bullseye Marketing
Plus, as usual Louis...2018-09-2719 min
The Internet Marketing PodcastBullseye Marketing: Who Says Your Marketing Can't Be Better, Faster and Cheaper?On today's episode of the Internet Marketing Podcast, Andy is joined by Louis Gudema, president of Revenue & Associates and author of Bullseye Marketing: How to Grow Your Company Faster, to talk about the idea of Bullseye Marketing & how your marketing can be better, faster and cheaper. On the show you'll learn: What Bullseye Marketing is and the framework behind itWhy collaboration & communication between Sales and Marketing is keyThe types of companies that Bullseye Marketing is suited toThe biggest challenges when it comes to implementing Bullseye MarketingPlus, as usual Lou...2018-09-2719 min
Internet Marketing: Insider Tips and Advice for Online MarketingBullseye Marketing: Who Says Your Marketing Can't Be Better, Faster and Cheaper?On today's episode of the Internet Marketing Podcast, Andy is joined by Louis Gudema, president of Revenue & Associates and author of Bullseye Marketing: How to Grow Your Company Faster, to talk about the idea of Bullseye Marketing & how your marketing can be better, faster and cheaper.
On the show you'll learn:
- What Bullseye Marketing is and the framework behind it
- Why collaboration & communication between Sales and Marketing is key
- The types of companies that Bullseye Marketing is suited to
- The biggest challenges when it comes to implementing Bullseye Marketing
Plus, as usual Louis...2018-09-2720 min
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerBullseye Marketing w/Louis GudemaRecent research says that over 80% of companies are seriously under-investing when it comes to their marketing. Louis Gudema, author of the new book "Bullseye Marketing", wants to helps businesses improve their marketing and increase their marketing formula by using his Bullseye Marketing method. Let's talk about this method and more, today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, c...2018-09-241h 04
The Marketing Book Podcast193 Bullseye Marketing by Louis GudemaBullseye Marketing: How to Grow Your Business Faster by Louis Gudema Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/bullseye-marketing-louis-gudema2018-09-2150 min
Talking Business NowBullseye Marketing Tips for Growing Your Business Faster, with Louis GudemaMarketing pro Louis Gudema joins Talking Business Now host Kelly Scanlon to share dozens of best practices and actionable tips from his new book Bullseye Marketing: How to Grow Your Business Faster. He provides insights into how small and mid-sized companies like yours can ramp up growth with more targeted, cost-effective marketing.
Tune in to discover:
Why small and mid-size companies should be doing even more marketing.The Bullseye Approach to marketing.How companies with little marketing experience can overcome the biggest challenge of launching a successful marketing program.How to take advantage of the areas where the marketing bullseye...2018-09-0726 min
The Small Business Radio Show#498 How to Use Quantum Reality to Succeed in Small BusinessSegment 1: John Jay McKey has helped some of the largest corporations in the world minimize risk and maximize results. He is the author of LEVERAGE THE FIELD FOR SUCCESS: Using Quantum Reality to Succeed in the Corporate World.Segment 2: Dan Blatt has over 50 years of experience in finance, law, media, and government and is the author of Understanding the Great Depression and Failures of Modern Economic Policy.Segment 3: Pete Williams is an entrepreneur, business advisor and marketer. He is the author of CADENCE: A Tale of Fast Business Growth.Segment 4: Louis Gudema works with co...2018-09-0754 min
Accelerate Your Business GrowthBullseye Marketing: Who Says Your Marketing Can't Be Better, Faster, and CheaperIn this episode Louis Gudema tells us about a contrarian but intuitive approach to marketing that prioritizes the fastest, least expensive programs. Louis helps companies from MIT startups to the Global 2000 increase their revenue by focusing on the fastest, least expensive and most cost-effective programs to get more leads and sales. He is the founder and president of marketing consultancy, Revenue & Associates, and previously founded and grew a marketing agency into one of the top three or four in its national market before a successful exit. He is the author of Bullseye Marketing, available on Amazon.
Today's show is sponsored...2018-09-0646 min
Talking MarketingEpisode 1: Bullseye Marketing with Louis GudemaIn this episode of Talking Marketing, gather insights and inspiration from veteran marketer and author Louis Gudema, who has helped hundreds of companies improve their business results through proven techniques. He and AMA Boston President Bob Cargill sit down to talk about what marketing means in 2018.2018-08-2829 min
Social GeekBullseye Marketing with Louis Gudema and Jack Monson"It doesn't cost a dime to listen to a customer," says Louis Gudema, author of the new book, Bullseye Marketing and President of Revenue + Associates. Customer feedback is just a part of his approach for brand marketers. Louis shares the 3 pillars of his Bullseye Marketing plan and some backgound on how he turned the typical marketing funnel upside down for SMBs.
Check out Bullseye Marketing and also Louis' upcoming speaking engagments and projects!
2018-07-3123 min
Bullseye Marketing with Louis Gudema and Jack Monson"It doesn't cost a dime to listen to a customer," says Louis Gudema, author of the new book, Bullseye Marketing and President of Revenue + Associates. Customer feedback is just a part of his approach for brand marketers. Louis shares the 3 pillars of his Bullseye Marketing plan and some backgound on how he turned the typical marketing funnel upside down for SMBs.
Check out Bullseye Marketing and also Louis' upcoming speaking engagments and projects!2018-07-3123 min
Marketing SuperHeroesMarketing SuperHeroes Series Featuring Louis Gudema with revenue and associatesLouis Gudema with revenue and associates has helped companies from startups to the Fortune 5 create and deploy effective marketing and revenue growth strategies. For a dozen years he headed his own marketing agency which had such clients as IBM, The Boston Globe, Cognos, Endeca, and dozens of schools and colleges. After a successful exit he [...]2017-12-0826 min