Shows
Chief AdvertiserScaling Beyond DTC: How To Build an Omnichannel Brand With Narrative MarketingLouis Monoyudis is the Global Chief Marketing Officer at Bokksu, a company delivering authentic Japanese snacks and home goods worldwide. He is also a judge at Effie Worldwide, where he evaluates top-performing marketing campaigns for the Commerce and Shopper Effie Awards. As a brand strategist, designer, and DTC e-commerce executive, Louis has worked for brands like Sprite, Morgan Stanley, Calvin Klein, Tommy Hilfiger, and LĒVO. In this episode… Many DTC-only brands start strong by building a loyal early customer base but eventually hit a wall when trying to scale. High customer acquisition costs and lim...2025-04-1428 min
How The F**k Did You Get That Job?Startup Marketing Secrets: Hard-Won Lessons from Bokksu's CMO, Louis MonoyudisThis week we're presenting a conversation with Louis Monoyudis, CMO at Bokksu, a company that's basically a penpal who sends you Japanese snacks instead of letters. Louis has been around the block - Harvard folklore degree, fashion stints at Calvin Klein and Tommy Hilfiger, and more startups than you can count.
During this chat, Louis shared a whole lot: Including how his unorthodox background in folklore and mythology actually laid the foundation for his marketing prowess, the challenges of being a CMO in the startup world, and why building a diverse and inclusive team is crucial for success.
Louis...2024-07-0231 min