Shows
The Orbit by Roswell NYCFrom Basquiat to Data: Bridging Art and eCommerce - Louis MonoyudisIn this episode of Orbit, Nihar sits down with Louis Monoyudis, CMO of Artware Editions, to discuss the intersection of high-end art collectibles and digital commerce. From selling accessible pop-art gifts to limited edition Yves Klein tables worth over $25,000, Louis breaks down how Artware balances B2B exclusivity with D2C accessibility.Beyond the art world, Louis shares his "turnaround CEO" mindset for marketing. He explains why founders often suffer from "autobiographical hubris," focusing too much on product features rather than the emotional benefits that actually convert customers.We also look ahead...
2026-01-1225 min
Chief AdvertiserScaling Beyond DTC: How To Build an Omnichannel Brand With Narrative MarketingLouis Monoyudis is the Global Chief Marketing Officer at Bokksu, a company delivering authentic Japanese snacks and home goods worldwide. He is also a judge at Effie Worldwide, where he evaluates top-performing marketing campaigns for the Commerce and Shopper Effie Awards. As a brand strategist, designer, and DTC e-commerce executive, Louis has worked for brands like Sprite, Morgan Stanley, Calvin Klein, Tommy Hilfiger, and LĒVO. In this episode… Many DTC-only brands start strong by building a loyal early customer base but eventually hit a wall when trying to scale. High customer acquisition costs and limited exposure out...
2025-04-1428 minChief AdvertiserScaling Beyond DTC: How To Build an Omnichannel Brand With Narrative MarketingLouis Monoyudis is the Global Chief Marketing Officer at Bokksu, a company delivering authentic Japanese snacks and home goods worldwide. He is also a judge at Effie Worldwide, where he evaluates top-performing marketing campaigns for the Commerce and Shopper Effie Awards. As a brand strategist, designer, and DTC e-commerce executive, Louis has worked for brands like Sprite, Morgan Stanley, Calvin Klein, Tommy Hilfiger, and LĒVO. In this episode… Many DTC-only brands start strong by building a loyal early customer base but eventually hit a wall when trying to scale. High customer acquisition costs and limited exposure out...
2025-04-1428 min
How The F**k Did You Get That Job?Startup Marketing Secrets: Hard-Won Lessons from Bokksu's CMO, Louis MonoyudisThis week we're presenting a conversation with Louis Monoyudis, CMO at Bokksu, a company that's basically a penpal who sends you Japanese snacks instead of letters. Louis has been around the block - Harvard folklore degree, fashion stints at Calvin Klein and Tommy Hilfiger, and more startups than you can count.
During this chat, Louis shared a whole lot: Including how his unorthodox background in folklore and mythology actually laid the foundation for his marketing prowess, the challenges of being a CMO in the startup world, and why building a diverse and inclusive team is crucial for success.
Louis...
2024-07-0231 min