Shows
Listen with LOUISLivestreaming at the Library with Andrew Barbier and Jessica HawkesAt the Nicholls Library, Andrew Barbier and Jessica Hawkes have started a new outreach endeavor: they livestream content on Twitch and Instagram. In this episode, hear about this new outreach effort -- how Andrew and Jessica approach streaming, what you need to stream, and other ideas about this cutting-edge library activity!2025-02-1416 min
Send & Grow by SparkLoopHow to Build a Newsletter as a Full-Time CEO - with Bill Kerr of Open Source CEOWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Bill "Doc" Kerr, founder of Open Source CEO, a weekly newsletter helping founders, investors, and leaders in tech who want to outperform the competition.Bill's journey as the founder of Open Source CEO offers a unique perspective on newsletter creation and growth—given he's a full-time CEO himself at his own startup, Athyna. His insights provide invaluable lessons for founders & CEOs keen on exploring similar paths.In this episode, Dylan & Bill delve into:The Genesis of Open So...2024-01-2342 min
Send & Grow by SparkLoopFrom Launched to Sold in 11 months: How LeQwane Lynch grew & sold the Alerts Daily newsletter — with LeQwane LynchWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with LeQwane Lynch, founder of Alerts Daily, a daily newsletter he started, scaled, and sold in under a year.In this episode, Dylan & LeQwane discuss…The Rapid Growth of Alerts Daily: LeQwane shares how he leveraged a private community & social media into a newsletter reaching tens of thousands.Effective Growth Strategies: How LeQwane nailed organic growth, reaching a massive audience—without paid advertising.Monetization Techniques: How LeQwane transitioned from a community-based model to integrating sponsors effectively.The Art...2024-01-1628 min
Send & Grow by SparkLoopBuilding a profitable newsletter side hustle to over $50k - with Anthony Castrio of Bot Eat BrainWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Anthony Castrio of the Bot Eat Brain newsletter.Anthony launched Bot Eat Brain (BEB) in Sept. '22 alongside his full-time project, Indie Worldwide. Despite BEB being a side project, Anthony earned over $50k in revenues for 2023 and scaled growth to over 20k+ subscribers—going from 1k to 20k in 4 months!In this episode, Dylan & Anthony discuss…The Birth of Bot Eat Brain: Uncovering the initial spark that led Anthony to dive into the AI news...2024-01-0931 min
Send & Grow by SparkLoopThe $3M playbook for newsletter ad sales - with Dan Barry of RevenewsWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Dan Barry of the Revenews newsletter.Dan has managed brand partnerships for major media businesses like Finimize and The Daily Upside where he was responsible for bringing in over $3M in ad sales revenue in just over 3 years.In this episode, Dylan & Dan discuss…How to prospect for ideal brand partners—and how to know if they're ready to advertise.Dan's 5-step approach to newsletter ad sales, from Prospecting all the way to Post-sale manag...2024-01-0340 min
Send & Grow by SparkLoopHow to Transform a Personal Brand into Newsletter Success - with Amanda Goetz of Life's A GameWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Amanda Goetz of the Life's a Game newsletter.Amanda's journey in the newsletter world is as fascinating as it is instructive. From her experiences in marketing and entrepreneurship to finding her unique voice in the newsletter space, she shares valuable insights from reaching 20k subscribers in a few months while maintaining a high engagement rate and driving revenue. In this episode, Dylan & Amanda discuss…The two most important things Amanda considered when choosing her newsletter niche—and why.H...2023-12-1940 min
Send & Grow by SparkLoopHarnessing the power of newsletters for your business - with Tiffany Uman of Peak PerformersWelcome back to another episode of the Send & Grow podcast. This week, podcast host Dylan Redekop sits down with Tiffany Uman, a career coach and workplace expert, and the creator of the Peak Performers newsletter.With her Peak Performers newsletter, Tiffany channels her wealth of experience from her time at L'Oreal into empowering others in their careers. She's a member of the Forbes Coaches Council, a LinkedIn learning instructor, an author, and speaker.In this episode, Dylan and Tiffany discuss…The Genesis of 'Peak Performers': What drove Tiffany to create an intimate, community-focused ne...2023-12-1437 min
Send & Grow by SparkLoopMastering the Newsletter Trifecta of Community, Growth, and Revenue — with Brad Barrett of ChooseFIWelcome to another episode of the Send & Grow podcast. Today, SparkLoop's Dylan Redekop sits down with Brad Barrett, co-founder of ChooseFI, to explore the pivotal role of newsletters in the journey of content creation and community building.Brad shares his rich journey from modest beginnings with a personal finance blog to the monumental success of ChooseFI, a podcast that has achieved over 65 million downloads. Along his journey, Brad's experienced the transformative power of newsletters, which have been instrumental in nurturing a dedicated community, facilitating growth and generating significant revenue.In this episode, Dylan & Brad delve...2023-12-0543 min
Send & Grow by SparkLoopUnpacking innovative growth strategies — with Sam Klemens of The RollupWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Sam Klemens of The Rollup, a unique and irreverent newsletter about finance. Sam started The Rollup less than a year ago. In its short existence, The Rollup has garnered over 14k subscribers and now makes enough revenue for Sam to devote his full-time focus on it—and even hire an assistant. In this episode, Dylan & Sam discuss…Sam's Unique Approach to Content: How The Rollup differentiates itself by curating investment information while offering a fresh perspectiveSubscriber Growth Insigh...2023-11-2826 min
Send & Grow by SparkLoopFrom Newsletter to Creator Empire - with Jay Clouse of Creator ScienceWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jay Clouse of Creator Science, a newsletter. Jay Clouse is the successful founder and operator of Creator Science — a creator-led business that did over $300k in 2022 and is on pace to nearly double that in 2023. But Jay's journey started with a newsletter way back in 2017. And despite many other projects & initiatives, Jay's newsletter is still one of his most powerful distribution channels. In this episode, Louis & Jay discuss…Why narrowing your target audience could be the ke...2023-11-1737 min
StickyNewsletter monetization techniques with Louis NichollsIn this episode, Louis shares how to effectively monetize and scale your newsletter business. He also talks about diversifying revenue streams beyond ads and subscriptions, calculating lifetime subscriber value, and aggressive paid acquisition tactics used by the largest newsletters.Key timestamps:00:27 - Intro to Louis Nicholls and Spark Loop02:45 - Louis talks about the payback period and subscriber lifetime value and how they interplay.06:51 - What are some common ways to decrease the payback period?11:44 - The 2x2 matrix for revenue streams13:12...2023-11-1358 min
Send & Grow by SparkLoopMastering efficient organic growth — with Mike Benitez of The MergeWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Mike Benitez of The Merge, a newsletter delivering military news & technology trends for people in the national security space. Mike is a retired US military fighter pilot. Since retiring, he's been working in the military tech space -------- while publishing The Merge as a passion project. In this episode, Louis & Mike discuss…How Mike maximizes his audience to help with growth AND contentThe pillars of success for The Merge's referral campaignThe creative ways Mike is dr...2023-10-1036 min
Send & Grow by SparkLoopFrom side hustle to nearing $1M revenue - with Michael Houck of Houck's NewsletterWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Michael Houck of Houck's Newsletter, a newsletter for startup founders. Michael has worked for world-renowned startups like Uber and AirBnB. Those experiences—along with building his own startup—have helped him build Houck's Newsletter to over 63k subscribers while quickly approaching $1M in total revenue, including $250k in ARR. And it all started as a side hustle. In this episode, Louis & Michael discuss…How Michael has grown his newsletter by 50k subscrib...2023-09-1238 min
Send & Grow by SparkLoopUsing giveaways to maximize growth with Aleyda Solis of SEOFOMOWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Aleyda Solis of SEOFOMO, a newsletter for SEOs. Aleyda Solis started the SEOFOMO newsletter to keep up with SEO news for her consulting services. "I was saving all the links anyway," she told us. Now SEOFOMO goes out to over 27,000 SEO professionals (or SEOs). And her newsletter brings in over $80k per year in addition to her consulting service. In this episode, Louis & Aleyda discuss…How she used her newsletter to grow...2023-09-0647 min
Send & Grow by SparkLoopFrom Layoff to Payoff: How a laid-off journalist built & sold a paid newsletter — with Matt Brown of Extra PointsWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Matt Brown of Extra Points, a paid newsletter for the college sports industry. Matt was laid off from working at Vox during the pandemic. He started the Extra Points newsletter as a business experiment. And it's paid off. With 16k subscribers, including 3k paid, Matt's leveraged his experience, business savvy, and network to build & sell a newsletter in under 3 years. After selling to D1 Ticker, Matt's remained as head publishing for Extra Points. I...2023-08-2955 min
Send & Grow by SparkLoopTurning niche expertise into a $100k newsletter — with Jon Elder of Amazon InsidersWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jon Elder of Amazon Insiders, a super niche newsletter set to hit $100k in revenue. Jon is an ex-Top3000 Amazon Seller who grew his Amazon business to over $10M in sales—and then sold for 7 figures. Now he publishes Amazon Insiders — the fastest-growing newsletter for Amazon sellers. In this episode, Louis & Jon discuss…The key strategies he used to go from 100 to 10k subscribersHow Jon is leveraging his expertise to monetize to $100kHis str...2023-08-0835 min
Send & Grow by SparkLoopExploding newsletter growth with Reddit — with Eric Lam of Exploding IdeasWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Eric Lam of Exploding Ideas, a fast-growing newsletter about business start-up ideas on trending topics. Eric is always looking for business ideas. So he started the Exploding Ideas newsletter where sends curated startup ideas in "million dollar niches" to all his subscribers. But for paying subscribers, Eric sends a second weekly edition with an even deeper dive (more information, tips & resources) for that week's business idea.In this episode, Louis & Eric discuss…How...2023-08-0144 min
Send & Grow by SparkLoopUsing Twitter ads to grow newsletters — with Ryan Carr from Blakely Digital (formerly The Hustle)Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Ryan Carr of the Blakely Digital: an agency dedicated to helping newsletter operators grow their audience & revenue. And Ryan knows a thing or two about newsletter growth. Ryan was the Growth Lead at The Hustle when they were acquired by Hubspot and now — with his agency — helps drive growth for newsletters like Bankless DAO and Matthew Berry's Fantasy Life, to name a few. In this episode, Louis & Ryan discuss…3 common traits of newslett...2023-07-1138 min
Send & Grow by SparkLoopPowerful Lessons in Media for 2023 — with Joe Pulizzi of The Tilt MediaWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop content marketer Dylan Redekop sits down with Joe Pulizzi of The Tilt Media. Joe is considered the "godfather" of content marketing, founding Content Marketing Institute in 2007 and selling it 9 years later. In addition to writing a number of content marketing books, he's founded The Tilt Media, a growing newsletter & education business, along with its own live event: the Creator Economy Expo. Joe has been in the media game for a long time and has a lot of lessons to share. In th...2023-07-0440 min
Send & Grow by SparkLoopHow to sell more newsletter ads & sponsorships in 2023 and beyond — with Ryan Sager & Jesse Watkins from Who Sponsors StuffWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Ryan Sager & Jesse Watkins of Who Sponsors Stuff. They are the co-founders of Who Sponsors Stuff—a database that tracks which brands & businesses are advertising in email newsletters and brings the data straight to you. Ryan and Jesse have a wealth of combined knowledge and success working in the newsletter ad space.In this episode, Louis, Ryan, and Jesse discuss…The best ways to prospect for ideal newsletter sponsorsWhat you should include in your rate c...2023-06-2729 min
Send & Grow by SparkLoopEarning 6-figures from your newsletter side business — with Katelyn Bourgoin of Why We BuyWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katelyn Bourgoin of the Why We Buy newsletter. Katelyn's newsletter is earning over $300k in annual revenue—and it's not even her full-time business. She founded Customer Camp in 2019 where she helps businesses figure out what triggers customers to buy so they can market smarter. In this episode, Louis & Katelyn discuss…How she leverages social media to grow & promote her newsletterHow Katelyn created gamification inside her newsletterThe lessons Katelyn learned from selling newsle...2023-06-2045 min
Send & Grow by SparkLoopGrowing your newsletter in 2023 — with Manny Reyes of WorkweekWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Manny Reyes from Workweek Inc. Manny was on the Morning Brew team before joining Workweek in a paid acquisition role. In this episode, Manny & Louis discuss:the key differences in marketing & publishing a B2B newsletter vs. a B2C newsletterthe best way for creators to get started with paid newsletter growththe most important metric Workweek looks at to determine paid growth budgets what Manny would do to get 100,000 subscribers starting from scr...2023-05-3044 min
Send & Grow by SparkLoopThe playbook for acquiring a newsletter — with Emanuel Cinca from Stacked MarketerWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Emanuel "Manu" Cinca of Stacked Marketer—and now also of Psychology of Marketing. Manu is the first returning guest to the Send & Grow podcast, back for round #2 (listen to the first episode here). We invited Manu back after he & the Stacked Marketer team acquired the Psychology of Marketing (PoM) newsletter, started by Abhishek Shah. In this episode, Manu & Louis discuss the acquisition, including:how the acquisition talks evolved from a brief message to c...2023-05-1138 min
Send & Grow by SparkLoopBuilding a Creator-Driven Newsletter in 2023 — with Nathan Barry of ConvertKitWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Nathan Barry, founder & CEO of ConvertKit. Nathan started ConvertKit 10 years ago and has since grown it to one of the largest creator-driven newsletter platforms in the world. On top of running an 8-figure business, Nathan's a consistent creator who writes several newsletters, including a new paid newsletter. In this episode, Nathan talks about the state of creator-driven newsletters today and how creators can build—and are building—massive 6-to-7 figure businesses on the backs...2023-05-0342 minListen with LOUISHow Nicholls Library Fundraises through Give-N-Day, with Andrew Barbier and Brandy BurbanteEach year, Nicholls Library participates in Nicholls State University's annual day of giving, Give-N-Day, and they always do it with creativity and flair. In this episode, listen to Andrew Barbier and Brandy Burbante talk about how they came up with new ideas for fundraising to start a board game collection at Nicholls.
Then, listen as Andrew and Brandy attempt a game of LOUIS Trivia!
2023-04-2128 min
The Bootstrapped Founder208: Louis Nicholls — Growing Your NewsletterWhen it comes to building an "owned audience," nothing beats an email list. Louis Nicholls is a newsletter expert, and he shared with me how to monetize a list, how to grow it reliably, and why cold emails are often done spectacularly wrong.Louis will show you how to do email right.00:00:00 Why did you choose to build SparkLoop?00:05:23 Grow an audience, monetize a list00:09:07 How do you maintain customer quality in a network?00:14:55 Advice on how to cross-link your knowledge with other channels.00:18:48 How much...2023-04-1951 min
Send & Grow by SparkLoopFrom Zero to Profit: How to Build and Monetize a Successful Newsletter — with Justin Moore of Creator WizardWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Justin Moore, founder of the Creator Wizard newsletter. Justin's creator journey started back in 2009 with a YouTube channel. Since then, he's built a successful business as a Sponsorship Coach, backed by his rapidly-growing Creator Wizard newsletter where he shares weekly sponsorship opportunities with over 22k readers (his list has doubled in size since the time of this recording!). In this episode, Justin shares why and how he started Creator Wizard—and how it's a L...2023-04-1949 min
The Heineman Brothers Hockey ShowS3E15: Forgetting Bernie NichollsAs the season wraps up we discus the upcoming playoffs and more. As always Pop’s Stars of the Week!
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Support this podcast: https://podcasters.spotify.com/pod/show/hbhs/support2023-04-181h 17
Send & Grow by SparkLoopGrowing a 6-figure newsletter with no audience — with Jason Woodruff of The Pour OverWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jason Woodruff, creator of The Pour Over newsletter. Jason started The Pour Over as a news-based but "Christ-first" newsletter. Their mission is to provide unbiased, non-partisan news. Jason shares how he struggled through slow growth and missing growth goals to now reaching over 350k inboxes. In today's episode, we discuss:how they grew to 350,000 newsletter subscriberswhat Jason would do today to grow a newsletter from scratchthe platforms they're investing in paid gr...2023-04-1138 min
The King Is Coming SoonEpisode-320: Israel’s President Herzog Welcomed Lawmaker for the 25th Knesset on Tuesday November 15th!Devotional-Guest Speaker Bishop Louis Crawford of Georgetown, Guyana, speaks on: From age 17 to 110 years old we see Joseph – On his dying bed he assures the Children of Israel, God shall return them to Canaan. What does he ask them to do for him when that time comes? Why?2022-11-1940 min
Indie BitesHow to build a newsletter business - Louis Nicholls, SparkLoopLouis Nicholls is the co-founder of SparkLoop, a product that helps newsletter operators grow through referral partnerships. Indie hackers might know Louis from his Sales for Founders course which he ran a few years ago, as well as his many other projects.What we covered in this episode:How Sparkloop StartedHow Louis met his cofounder ManuelGoing Niche vs BroadPursuing a growing marketWhat is your unique competitive advantage?Avoiding shiny object syndromeSpeaking to your customersHow does a newsletter referral program work?Can you start a referral program from the beginning?What’s the value of a newsletter su...2022-11-1616 min
Send & Grow by SparkLoopDoes your newsletter need a puzzle strategy? With Mary Tobler of Morning BrewWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Mary Tobler, the brains behind the fun puzzles and games you find in the Morning Brew newsletter.Publishers and newsletter operators alike are waking up to the value of having a “games” strategy and — like with most things newsletters — Morning Brew have been leading the way.In today's episode, we discuss:how games and puzzles fit into the newsletter formatwhy publishers are starting to prioritise games and puzzles in their newsletters(why) sho...2022-10-2634 min
Clients from ContentI Want To Know If I Should Start A NewsletterShow Notes👉 Watch this episode on YouTube Mentioned on the episode: SparkLoop Partner Program Louis Nicholls ConvertKit Sponsor Network I Want To Know How To Sell Newsletter Ads I Want To Know How To Grow A Newsletter That Boosts Your Business Skill Session: The Newsletter Booster 1 Billion Matches Later, Tinder Can Trace Its To-the-Moon Growth to Signing Up Sorority Girls To Connect with...2022-10-1241 min
Opening Closed DoorsDreaming Big with Ram CastilloListeners will be inspired by the 'Giant Thinker' Ram Castillo, Design Director, 2 x Author, Speaker, CreativeLive Instructor, Business Coach, Certified Chair and Approved Advisor based in Sydney. The unconditional love of his mother, commitment and resilience of his father and the legacy of his grandmother is apparent in his passion and mission. Ram thinks deeply and intentionally about his self-development and the personal development of others. He is prepared to open doors and do what to takes to achieve his goals. He relates an experience: ‘Not a formally trained author. Never a writer never formally tr...2022-08-1847 min
HubDo Podcast: Do More On HubSpot.Dialers or Telephony Providers: How to make the right call?The HubDo Podcast is all about how to Do More On HubSpot. We talk with Software Vendors, Subject Matter Specialists and End Users who share real stories of how to do more on HubSpot.In this episode, Pete interviews Louis Dumortier, Manager of Strategic Partnerships of North America at Aircall. This episode of The HubDo Podcast shows how you can do more on HubSpot with AircallOur episode is called “Dialers or Telephony Providers: How to make the right call?” As the title suggests, we talk about differences between dialers, telephony providers and telephony apps. Thro...2022-08-1622 minSend & Grow by SparkLoopSustainable media businesses — with Brian Morrissey of The RebootingWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Brian Morrissey, creator of The Rebooting newsletter and podcast. Before starting The Rebooting as an outlet to share commentary and insight into building sustainable media businesses, Brian was president and editor-in-chief at Digiday Media.In today's episode, we discuss:transitioning from managing a large media brand to being a solo creatorthe value of consistency as a publisherhow the newsletter industry and "creator economy" are likely to develop in the futureY...2022-06-2136 minSend & Grow by SparkLoopRunning events as a newsletter operator — with Sophia Patten of WorkweekWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Sophia Patten, Head of Events for Workweek. Sophia plans and runs all kinds of different events both for the Workweek brand and their individual newsletter creators.Events are a super hot-button topic for newsletter operators right now. With the potential to grow community, boost audience growth and add new revenue streams.We discuss:when should you run your first event? And why?how to plan your first e...2022-06-0842 minSend & Grow by SparkLoopHow to plan your referral rewards — with Arvid Kahl of The Bootstrapped FounderWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with author, podcaster and newsletter creator Arvid Kahl. Arvid is in the process of setting up a referral program for his newsletter, The Bootstrapped Founder. And asked me if I could help him with his reward strategy. We decided to record the whole conversation — to give you an inside look at what to think about when coming up with the perfect rewards for your own referral program.You can find Arvid on Twi...2022-05-3137 minSend & Grow by SparkLoopHow to sell newsletter ads — with Katy Huff of MadRevWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katy Huff, ex-professional-newsletter-ad-slinger for The Hustle, turned cofounder of MadRev.We jump straight into the details of how to sell more ads and sponsorships for your newsletter. Including:how important is is a media deck, really?how should you package your ad sales?what results should you be reporting to sponsors, and how?how did Katy approach ad sales for The Hustle?... and much, much more.You can find Katy over at MadRev.co...2022-05-2531 min
Streamlined Solopreneur: Systems & Automation to Help Solopreneurs Reduce FrictionBuilding a Personalized Email Newsletter That Works for You with Brennan DunnA few weeks ago we talked to Louis Nicolls about the importance of having a good newsletter that helps people — some targeted, educational resource. Brennan Dunn knows a thing or two about that and has built an empire around segmentation and personalization. The last time he was on the show, we talked about Right Message. Today, we talk to him about email templates and newsletter strategies that we can implement with his new tool, Palladio.Top TakeawaysBrennan equates emails to sales pages multiple times. Yes, they are a great way to establish trust and be a...2022-05-1656 minSend & Grow by SparkLoopGrowing a daily newsletter to 300k+ subscribers — with Pat Trousdale of The Daily UpsideWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Pat Trousdale, founder and operator of The Daily Upside.We jump straight into the good stuff, including:how The Daily Upside grew to over 300k newsletter subscribers without any social media presencewhat growth and revenue channels are working for The Daily Upside todaywhat newsletter metrics is Pat paying attention to... and much, much more.You can find Pat on Twitter at @pat_trousdale and Louis at @louisnicholls_2022-05-0428 min
Out of BetaNewsletters For FoundersThank you to this month's sponsor, SnapShooter (an awesome backup service)! Listeners get 50% off for 6 months when signing up with the coupon code "outofbeta".Thank you to our Show Notes sponsors:Mailman: Make your inbox, truly yours.Mailman allows you to control who can send you emails, and at what hours. Tame your inbox with Mailman - check out Mailman (and get 30% off the first year on annual plans).Interested in sponsoring? Get in touch.Peter is considering starting a newsletter so he invited Louis Nicholls, founder of Sparkloop, on...2022-04-201h 05Send & Grow by SparkLoopMonetization, growth & newsletter trends — with Jacob Donnelly of A Media OperatorWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jacob Donnelly, GM of B2B at Morning Brew and creator of A Media Operator — a media business covering the business of media.We jump straight into the good stuff, including:how should media brands think about monetizing their email audiences?what growth channels worked for the AMO newsletter?paid subscriptions vs advertising — which revenue stream wins?... and much, much more.You can find Jacob on Twitter at @JayCoDon and Louis at @louisnicholls_...2022-04-1938 minSend & Grow by SparkLoopMonetizing & growing a niche media business — with Emanuel Cinca of Stacked MarketerWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Emanuel Cinca, creator of the Stacked Marketer newsletter.We jump straight into the good stuff, including:how to actually keep your email-list cleanwhat audience growth channels are performing for Stacked Marketer right nowwhat mistakes publishers make when trying to close sponsorship & advertising deals... and much, much more.You can find Manu on Twitter at @emanuelcinca and Louis at @louisnicholls_2022-04-1237 min
Streamlined Solopreneur: Systems & Automation to Help Solopreneurs Reduce FrictionBuilding a Newsletter People Will Actually Read (and Recommend) with Louis Nicholls5 years ago, email was dead. Now it’s not only growing, it’s the life’s blood of the creator economy. As a creator or small business owner, without a good, helpful, and nurtured email list, you’re leaving money on the table. And to tell you why Louis Nicholls from SparkLoop is here this week. We talk all about what makes a good newsletter, what mistakes to avoid, how to come up with good content, and how to make money. It’s a packed episode, and totally worth your time — especially if you’re an independent creator.Top Takeaway...2022-04-1156 minSend & Grow by SparkLoopBuilding "The Avengers of media" — with Becca Sherman of WorkweekWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Becca Sherman, cofounder and COO of Workweek.We jump straight into the good stuff, including:what's more important... individual personalities or brand?what audience growth channels are performing for Workweek right now?what newsletter metrics does Becca really care about?... and much, much more.You can find Becca on Twitter at @becsherm and Louis at @louisnicholls_2022-03-2228 min
The HeyCreator ShowHow to Build Referral Programs + The “Outlier Algorithm"Are you planning a referral program to grow your audience? There’s a strategy to make it work.
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about lessons learned from the godfather of referral programs, Louis Nicholls.
Nicholls is the co-founder of SparkLoop*, the app that powers 7 of the 10 largest newsletter referral programs in the world. It’s been used by major players like Tim Ferriss and James Clear to grow their audiences, and building it has given Nicholls unique insight into what does and doesn’t work in referral...2022-02-161h 03
The King Is Coming SoonEpisode-209: Israel’s Minister of Foreign Affairs Went Down to Cairo to visit With Egyptian President el-SisiDevotional-Guest Speaker: Bishop Louis Crawford of Georgetown Guyana speaks on David taking responsibility for his decision that impacted the Kingdom of Israel2021-12-1132 min
Deliverability DefinedGrowing Your List With a Referral ProgramCreators always ask, “how do I grow my audience?” While the answer is different for everyone, when you’re an emerging creator with a tight budget, referral programs are a great way to expand without burning revenue. And not only expand, but find subscribers more likely to engage.As we continue moving away from open rates as our main metric, referral programs are a great step toward increased engagement. Luckily, where there’s a will, there’s an app. Tools like SparkLoop smooth out the logistics and make tracking your referral progress fun and easy. ...2021-12-0740 min
No Brakes, No Fear. The Official British Speedway PodcastRace Week 22: Playoff Finals! With Kelvin Tatum, Ulrich Ostergaard, Scott Nicholls & Steve WorrallAfter one of the most exciting speedway meetings in many years British Speedway's Premiership playoff final is finely poised at half time! In this weeks episode hear from some of those involved including:Scott NichollsSteve WorrallTom BrennanPlus Kelvin Tatum and Nigel Pearson review the action, and look ahead to a busy weekend as the Speedway of Nations Final heads to Manchester.We also hear from BSPL director Chris Louis, with his thoughts on the 2021 season and where British Speedway might be looking to develop in 2022.And Ulrich Ostergaard looks back on...2021-10-1257 min
The Shopify Growth ShowLouis Nicholls: Growing SparkLoop and A Startup Idea Brainstorm (#25)Referral programs sound good, but how do you make them work? That’s something that today’s guest can talk about with authority. Louis Nicholls is the CEO and co-founder of SparkLoops, a referral tool for newsletter growth. Listen to today’s interview as Louis discusses some advice for launching a referral program, creative things to try with a referral program, and what prompted the idea for SparkLoop in the first place. Topics Discussed in Today’s Episode:What SparkLoop doesAdvice for launching a referral programCreative things to try with a referral programJa...2021-07-0634 min
Sales For FoundersGetting a deal with Uber, and then another, and another with Daniel Zarick of ArrowsWelcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.
Today, Brendan is speaking with Daniel Zarick. Daniel is the co-founder of Arrows, a collaborative onboarding tool for high-touch customers. Before that he ran an app design studio and was the 2nd product manager at Twilio. You can follow Daniel on Twitter at @danielzarick.
We're talking SaaS onboarding in some detail, as well as early-stage sales. Daniel shares a particularly great (and swipeable) sales tactic from his Twilio days, along with insights into...2021-06-2949 min
Sales For FoundersHey... Sales can be fun! Perspectives on Founder Sales with Ben Orenstein of TupleWe're pleased to have Ben Orenstein in as our guest this week. Ben is the co-founder of Tuple, a pairing application for development teams, and he has deep experience as a tech founder.
In this quick and lively episode, we cover several common sales challenges for founders, like:
- Dealing with customers, behavior change, and getting things done.
- How to think about enterprise accounts, testing pricing, and establishing minimum thresholds.
- Discovering the 'fun' in being a technical founder that sells.
- H...2021-06-2430 min
Sales For FoundersSales Chat #4 - Optimizing that first sales callOkay... It's time for that big initial sales call. You've booked, prepped and dialed in (or maybe you're in-person...right?!)
Now what do you do?
Plenty, actually. And a lot of it is simple, fundamental, easy, and actionable. And all of it can make that first sales call much more effective.
In this episode, Brendan and Louis break down the key practices, tactics and mindset that should be part of your sales process. There are a lot of great tips here that can elevate...2021-06-1749 minThe King Is Coming SoonEpisode-141: Two US Senators Visited Israel This WeekDevotional-Guest Speaker: Bishop Louis Crawford of Guyana, speaks on - Moses God's Appointed Man2021-06-0532 min
Sales For FoundersSales Chat #3: Brendan and Louis get into how to prepare for an important first sales callWelcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.
First impressions can make all the difference, and that's especially true when it comes to the first important conversation you have with a prospective customer. Things move quickly, you're still figuring each other out, and there are plenty of pitfalls to avoid.
In this episode, Louis and Brendan cover some of the key strategies, tactics and considerations that can help you prepare for that all important first sales call.
2021-05-2730 min
Sales For FoundersSaaS sales and the struggle to gain meaningful customer adoption with Joe Valenti, founder of BrokrBindrWelcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.
We have Brendan McAdams at the microphone today for a conversation with Joe Valenti, founder of BrokrBindr, a SaaS application that automates the various functions and processes in the operation of a mortgage broker business.
We're talking SaaS sales today, and particularly about:
... early-stage sales,
... the challenges of onboarding,
... how to think about product adoption and engagement,
... and buyer psychology.
You're sure to hear some familiar...2021-05-1946 min
Sales For FoundersSales Chat #2: Why's a sales process so important? — with cohost Brendan McAdamsWelcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.
Louis is back behind the mic for another season of Sales for Founders...
... and this time he's joined by a cohost — sales expert and previous guest Brendan McAdams!
We're mixing up the normal format this series with a mix of real-life founder interviews and "expert chats" — where Brendan and Louis do a casual deep dive exploring a specific sales topic founders struggle with (and how to do it bett...2021-05-0627 min
The Tim Stodz PodcastLouis Nicholls: The Easiest Way to Build an Email List - EP 127Louis is the co-founder and an evangelist for Sparkloop, which is a groundbreaking new platform that is helping entrepreneurs grow their newsletter by doubling and even tripling their subscribers. Follow Louis on Twitter @louisnicholls_ Sparkloop is a simple referral program, that enables newsletter creators to give out prizes and incentives in exchange for referrals. In this conversation Louis and I talked about how Sparkloop was created, and why the simple interface is what allowed it to become the dominant product in the space today. In addition, Louis and I went in depth about...2021-04-2644 min
Sales For FoundersSales chat #1: Is sales sleazy? — with cohost Brendan McAdamsWelcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.
Louis is back behind the mic for another season of Sales for Founders...
... and this time he's joined by a cohost — sales expert and previous guest Brendan McAdams!
We're mixing up the normal format this series with a mix of real-life founder interviews and "expert chats" — where Brendan and Louis do a casual deep dive exploring a specific sales topic founders struggle with (and how to do it bett...2021-04-2243 min
Better Done Than PerfectSales vs Customer Success with Louis NichollsHow do SaaS sales and customer success compare? Today we speak with Louis Nicholls, co-founder of SparkLoop. You'll learn how to approach customer success with long-time-to-value products, what to watch out for with sales calls and demos, the benefits and drawbacks of freemium, and much more.Visit our website for the detailed episode recap with key learnings.Show notesSparkLoop — referral tool for newslettersReferralHero — a referral tool run by Louis’s co-founder, ManuelGymhopper — the first of Louis' startupsClassPass — fitness, spa, and beauty app with similarities to GymhopperPostPerk — marketing SaaS tool for eCommerce, one of Louis' compa...2021-04-1238 minSend & Grow by SparkLoopGrowing Morning Brew to 2.5 Million Newsletter Subscribers — With Jenny RothenbergAs a newsletter creator, how do you decide where to put your marketing dollars? And which growth channels will yield best results?Jenny Rothenberg, Director of Growth at Morning Brew, joined the team as a growth manager a little over two years ago. She’s had a front-row seat as the newsletter grew to 2.5 million highly engaged subscribers, and she shared the engagement-focused approach to growth with SparkLoop cofounder Louis Nicholls.Morning Brew has grown significantly from branching out into new channels to acquire subscribers, but it isn’t just about the numbers. The key is t...2021-03-0625 min
Nathan Barry Archive025: Louis Nicholls - Explode Your List Growth: Use a Referral ProgramLouis Nicholls is the co-founder of SparkLoop, an email newsletter referral program where you can have each of your subscribers refer their friends to unlock cool rewards.SparkLoop is amazing. They’re growing really quickly in the audience-building space and ConvertKit actually gives away free SparkLoop accounts to all of our creative pro customers.In today’s show, Louis talks about how to increase your email list growth rate by more than 30% with a referral program. He also gives his (hot!) take on paid newsletters, discusses how best to monetize your audience, and so much more...2021-02-1559 min
Default Alive19 | Juggling a growing SaaS *and* online course with Louis NichollsChris is out temporarily with the pending due date of his new baby, so Louis Nicholls is filling in as a guest host.Corey talks about the aftermath of launching both Swipe Files and SavvyCal on Product Hunt. Louis talks about setting goals for SparkLoop now that they're a growing and profitable business. They also talk about hiring a content marketer, live vs self-serve online courses, and short-term vs long-term marketing.Notable mentions:Art of Product podcastSwipe Files on Product HuntSavvyCal on Product HuntThe SUP? PodcastMore podcasts for bootstrappersLearn more about...2021-01-121h 13
Sales For FoundersLessons from 20+ years of sales success — with Brendan McAdams, cofounder of ExpertscapeWelcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.
This week, your host Louis is talking to sales expert Brendan McAdams.
Brendan is the cofounder of Expertscape. He also has over two decades of experience working as a salesperson. And — last but not least — he recently released a book and runs live trainings on how to get better at sales.
In this episode, we talk about…
- ... how did Brendan make the first sales for Expertscape?
- ... what qualities does a f...2020-12-1441 min
Forging AheadSales for Founders. Landing your first 100 customers with Louis Nicholls.Louis runs Sparkloop.app, a SaaS referral tool for newsletters that is growing 20-30% every month.
He runs a course called Sales for Founders, which is why I wanted to chat with him.
Louis intends to help founders get good enough at sales to close their first 100 customers. Getting to around 10k MRR allows you to take a breath, regroup, and make a plan for what to do next. This often includes shifting gears to a different customer acquisition strategy or bringing someone else in to run sales.
I'd pay special...2020-10-2000 min
The Valley TodayFront Royal Golf ClubWe pre-recorded today's conversation at Front Royal Golf Club with Louis Nicholls from Virginia Golf, LLC - the management company for the golf course. Louis gave us a history lesson for the golf course that included the circumstances for how the course came to be under county control. He explained the process for how his company, Virginia Golf, LLC took over the management and talked about all the changes they've made and the partnerships they're forming with community leaders and organizations. We talked about their new chef, his plans for upscale dinners as well as the menu at the Tilted...2020-09-2923 min
Stacking the Bricks: Creators and Entrepreneurs You Can Relate ToEP30 - Sales for Founders & The Tiny MBAHope you're safe, hope you're well, hope your loved ones are well, hope you're finding ways to stay sane and of course, finding ways to keep stacking the bricks to build your own product business.Over the coming weeks I'm going to be adding new episodes to the Stacking the Bricks feed to highlight conversations that I've been having across the internet with creators and entrepreneurs.Why have I been having these conversations?One: I'm stuck at home, just like you!But two: I have a new book, The Tiny MBA100...2020-08-1456 min
Sales For Founders3 ideas to build your own business that lasts - with Alex Hillman, author of The Tiny MBAIn this episode of the podcast, your host Louis Nicholls sits down with founder, author and all-round-business-expert Alex Hillman.
Alex has decades of experience helping people build successful businesses. From running his coworking community Indy Hall, to his course, 30x500, where he and Amy Hoy have coached hundreds of founders.
Now, Alex has distilled all of that experience and knowledge into his new book, The Tiny MBA. It's full of 100 short ideas to build your own business that lasts.
I was lucky enough to...2020-08-1457 minSales For FoundersListener Questions #1 - Sales Mindset, Cold Outreach, Positioning and More!In this episode of the S4F podcast we switch things up and I (your host Louis Nicholls) take some listener questions in my first ever solo session!
We dive into topics like...
... how to feel good about doing sales?
... when will the free Sales for Founders course be launching?
... what 'ask' should I be using in cold outreach emails?
... and more.
Also mentioned in this episode of the show are:
The Mom Test Book
Startups For The Rest Of Us podcast
The Sales for Founders course (sign up...2020-07-0535 min
Bootstrapping SaaSGiving Value vs Solving a Problem, with Louis NichollsThis show was an elaboration of a discussion/argument we had with Louis a few weeks ago on Twitter. You can find the entire tweet here: https://twitter.com/valsopi/status/1267489835863998472Some questions we try to answer are:The difference between idea/executionWhat it means to give valueWhat is Marketing vs Sales (a sort of new take, at least for me)You can find out more about Louis in the following placesHis salesforfounders.com CourseTwitter account https://twitter.com/louisnicholls_And podcast: https://pod.salesforfounders.com/We also had two questions from...2020-06-251h 02
The Race Esports PodcastCelebrating Williams' unique F1/Le Mans double with George Russell and Louis DeletrazWilliams Esports had an amazing weekend, wrapping up the F1 Esports championship and taking overall victory in the virtual Le Mans 24 Hours. Star drivers George Russell and Louis Deletraz join hosts Claire Cottingham and Jack Nicholls to talk about their success and look forward to the return of real-world racing2020-06-1756 min
Customer ConversationsWhy sales is all about creating customer value with Louis NichollsIn this episode we’re joined by Louis Nicholls. Louis is the founder of Sales for Founders, SparkLoop and several successfully exited companies. He’s also the author of the Social Proof Handbook. We discussed:
- The importance of understanding your customers goals
- Creating shared success plans for customers
- Why sales calls are the fastest way to learn about your early customers
Resources
- Sales for Founders
- Sales Survival Guide
Reaching out to Louis
- Follow Louis on Twitter
- Check out SparkLoop
- Emai...2020-05-2931 min
Sales For FoundersFrom struggling with first sales to a $2m ARR business - with Nick Davies, cofounder and CEO of DentallyIn this episode of the podcast, your host Louis Nicholls sits down with Nick Davies, cofounder and CEO of Dentally.
Nick and his cofounder James cofounded Dentally - a B2B SaaS product for dental practices - straight out of university. And, although they're now running a successful business with 18 employees and millions of dollars in revenue, finding the first 100 customers for Dentally wasn't easy.
In today's episode, we'll dive into...
how Dentally found their first customers
how they struggled with - and overcame - slow initial growth to make it to where they...2020-05-2752 min
Sales For FoundersZero to 5-figure MRR in just a few months by doing outbound sales - with Frank Breckner, founder of FinalyticIn this episode of the Sales for Founders podcast, your host Louis Nicholls sits down with a Sales for Founders course alumnus... Frank Breckner.
Frank was previously the cofounder of a VC-backed startup, Lavanda, and is now working on multiple new projects.
A few months ago, Frank started work on a new business, Finalytic. And he's already grown it to 5 figures in MRR by doing outbound sales.
In today's episode, we'll dive into...
how Frank made Finalytic's first sales (and came up with the idea)
how he's handling sales in an industry...2020-05-1559 min
Sales For FoundersHow to switch from outbound sales to inbound marketing - with Baird Hall, founder of Wavve and ZubtitleIn this episode of the Sales for Founders podcast, your host Louis Nicholls sits down with Baird Hall.
Baird is a founder of two bootstrapped SaaS businesses: Waave.co and Zubtitle.
We dive into the story of how Baird used sales to grow both companies from zero to $50k+ MRR in just a few short years.
Including...
a real, inside look at what it took to make Wavve's first, tenth, and 50th sale
why most cold outreach fails, and how to make sure yours works
when (and how) to transition from outbound...2020-05-0148 min
Run With ItHelping Podcasters Grow Their Audiences with Louis NichollsNuggets:Balancing 2-sided marketplaces is tricky - better to stick with roughly even instead of trying to match podcasters with dramatically different audience numbersThe criterion that determines when you should build a business around a 2-sided marketAction Steps:Contact up-and-coming podcasters and offer this matching serviceContact podcast hosting companies and sell them on building this service for their customersFollow through on these action steps and email us your results at update@runwithit.fm. You'll get exclusive access to a private Facebook group of action takers and one listener will...2019-12-2643 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastHow to Improve Your Marketing With Social Proof (4-Step Framework)I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Building trust with social proof is more than just putting reviews on your website and hoping for the best.My guest today is Louis Nicholls, author of The Social Proof Handbook, growth consultant, and the founder of Sales for Founde...2019-12-0354 min
Sales For FoundersWhat founders can learn from a sales leader - with Kristen Habacht, Global Head of EDR Sales at AtlassianToday I’m chatting with Kristen Habacht. Kristen is one of the most successful salespeople I’ve ever met. From joining the sales team at Fog Creek, to basically building the sales department from scratch at Trello, and now killing it in her current role as global head of EDR sales at Atlassian - Kirsten has seen and been successful at every stage of sales in a company’s lifecycle.
In this episode, Kristen shares her advice on what founders *need* to know about a broad range of sales topics. Including enterprise sales tips, how and when to hir...2019-11-2951 min
Sales For Founders[Office Hours] "I have my first few paying customers, now what?" - with Pat Walls, founder of PigeonThis week I'm releasing a test episode for a new, shorter format of episodes - office hours.
For this test episode, I'm talking to Pat Walls, founder of StarterStory.com, about his new project, Pigeon.
If all goes well, I'll record and publish regular office hours episodes each Friday (alongside the normal expert interviews). We'll follow 3-4 founders who are facing the same challenges as you, growing their businesses from $0-$10k in MRR. I'll check in with each founder once a month, to hear how their business is growing and help them solve their b...2019-11-1827 min
Sales For FoundersTurning a struggling startup into a $50k/month agency business - with Andrew Askins, cofounder and CEO of Krit.comThis week, your host Louis Nicholls sits down with Andrew Askins.
Andrew is the cofounder and CEO of Krit - a technical agency that helps non-technical founders turn ideas into functioning products.
In a new format for the show, Andrew will walk us through his sales journey - from a failed startup attempt to a successful digital agency doing over $50k in monthly revenue.
If you’ve ever considered consulting, freelancing or even setting up your own agency, this episode is packed with great advice. We talk about cold emails, productising client qualification, and...2019-11-0957 min
Sales For FoundersSales tips from a successful, full-time salesperson - with James Urie, Close.comThis week, your host Louis Nicholls is joined by James Urie. And this episode is a bit different, because James isn’t a founder - he’s actually a full time salesperson.
But what made me even more excited for this episode is that James isn’t just any salesperson, he does sales at a SaaS company called Close, where he actually sells sales software to other sales teams!
So we’re going to get amazing insights into how a professional thinks about doing sales, advice on how and when to set up your CRM, and some...2019-10-3044 min
Sales For FoundersWhat an early-stage founder needs to know about SEO and content marketing - with Nat Eliason, founder of Growth MachineIn this episode of the Sales for Founders podcast, your host Louis Nicholls talks to Nat Eliason.
Nat is the founder of Growth Machine and cofounder of Cup & Leaf tea.
He's also an expert on search-focussed content marketing. So we take a break from talking about outbound sales, and focus on what early-stage founders need to know about SEO-related content marketing instead.
Covering listener questions and topics like...
- When to make your first sales hire
- How SEO and creating content can help you find a product idea...2019-10-2345 min
Indie Hackers#123 – Quick Chat with Louis Nicholls of Sales for FoundersLouis Nicholls (@louisnicholls_) never intended to build the audience he server. He just wanted to help people, even if it meant doing it for free. Thousands of email subscribers later, he's been able to build a successful course teaching sales to founders, and he's made over $40,000 in its first three iterations. In this episode, Louis and I talk about SaaS vs info products, the importance on starting small and making incremental improvements, and why "be helpful on the Internet" is possibly the best advice for startup founders.Transcript, speaker information, and more: https://www.indiehackers.com/podcast/123...2019-10-0534 min
Sales For FoundersHow to turn customer conversations into a profitable product - with Rob Fitzpatrick, author of 'The Mom Test'In this episode, your host Louis Nicholls sits down with multiple-time founder, YCombinator alumnus and author of 'The Mom Test' - Rob Fitzpatrick.
Rob's book is hands down the best resource on how to do customer discovery. It's full of actionable advice on how to talk to customers and learn if your business is a good idea - even when everyone is lying to you.
It's also compulsory reading for S4F course participants, and everyone who takes the course gets a copy included.
In our chat, Rob explains...
how to talk t...2019-09-2553 min
Growth Marketing TodayThe Social Proof Framework that Increased Sales by 20% with Louis Nicholls (GMT060)Have you ever walked past a restaurant with a line of customers outside eagerly waiting to get in? Did you join the line because you thought that with a line like that, the food must be outstanding? That's social proof in action! In this episode, Louis Nicholls, author of the Social Proof Handbook, and founder of Sales for Founders, describes his three-step process for crafting social proof that increases conversion by up 2% to 10%.2019-09-2443 minSales For FoundersHow to write cold emails that get results! - with Laura LopuchWe kick season 2 of the Sales for Founders podcast off with a bang!
Your host, Louis Nicholls, sits down with expert conversion copywriter and email geek Laura Lopuch to talk all things cold emails.
We go deep on...
How to write emails that get a response
How to write cold emails when you don't have a product to sell yet
How to avoid the most common cold email mistakes founders make
Laura also has an exclusive 10% discount on her training and coaching offerings for S4F listeners - you can get that (and...2019-09-1951 min
The Brit Lit Podcast52: Love Unscripted, with Owen NichollsWe hear from Owen Nicholls, author of the debut rom com Love, Unscripted. If you liked High Fidelity by Nick Hornby, Love Unscripted is definitely one for you to pick up. Owen Nicholls talks about some underrated rom coms, a little known film he recommends to us all, the breathtaking speed of the publishing industry (!) when compared to film making, and more. Books Mentioned on the Podcast: Love, Unscripted by Owen Nicholls In at the Deep End, by Kate Davies Do Not Feed the Bear, by Rachel Elliott Never L...2019-09-1942 minBootstrapping SaaSSales in a Bootstrapped Saas with Louis NichollsLouis Nichols was a cofounder of a VC backed startup that exited and now he consults startups and founders on sales and marketing.In this Episode we go down into the basics of what Sales mean for a bootstrapped Saas and how to go about succeeding with it.Some of the things we talked about were:The difference between Sales and Marketing for early stage bootstrapped startupsHow to go about finding leadsDoes it matter "who" is behind the productJustin Jackson's "The Myth of a Niche Market" https://justinjackson.ca/nicheLouis is currently...2019-08-311h 06Sales For Founders1 year, $150k in revenue... and still no landing page! - with Jeremy ThiessenThis week, Louis interviews serial founder Jeremy Thiessen.
Jeremy has a golden rule for entrepreneurship after some bad luck with his first startup... Don't build anything until you've sold it first!
In fact, Jeremy has grown his latest company, Rogue Technologies, to over $150k in revenue in under a year. And it *still* doesn't have a landing page!
Listen in to hear Jeremy's thoughts on...
why you should sell before building
why a 10minute landing page isn't what it seems
why his first startup failed
and much more!
If you want...2019-08-1253 min
The High LowAn Author Special with The One, The Only, The National Treasure: David NichollsWestminster rules in favour of gay marriage and abortion rights in Northern Ireland, former EDL leader Tommy Robinson is sentenced to 9 months in prison (and banned from YouTube), a man dressed in a gimp suit terrorises the people of Somerset, and a love letter from Tupac to Madonna is expected to fetch $300,000 at auction. Plus, how do YOU feel about Matt Hancock's plan to link up Alexa and the NHS? (Spoiler alert: Dolly doesn't like robots.)Today we have the man who has sold 8 million books, who possesses the most delicious voice...2019-07-1500 minSales For FoundersLive S4F Office Hours #1: Gabriel Perez from Peerfeedback.ioThis week we shake things up on the podcast!
Instead of an interview, we spontaneously recorded one of the office hours sessions with a founder who is currently taking the Sales for Founders course.
Listen along as Gabriel Perez, founder of Peerfeedback.io, walks Louis through his current challenges and progress.
We touch on some great cold email strategies, how to make the most out of Gabriel's first conference, and do a deep dive on the first draft of Gabriel's case study.
You can find Gabriel online at Peerfeedback.io...2019-07-1236 minSales For FoundersWould a referral program work for your business? - with Manuel Frigerio of ReferralHeroThis week, Louis interviews friend of the show Manuel Frigerio, founder of ReferralHero.
Manuel bootstrapped ReferralHero, a referral marketing platform, to about $20k MRR. And on the show he shares...
- How he found his first customers for ReferralHero
- Whether your business should even bother setting up a referral program
- And, if so, how to do it well...
You can find Manuel on Twitter at @mnlfrgr and check out the excellent knowledge base over at ReferralHero.com/Academy.
Finally, if you want to give ReferralHero...2019-06-2655 minSales For FoundersHow to grow faster by doing things that don't scale - with Corey Haines of BaremetricsThis week, your host Louis Nicholls interviews Corey Haines, head of growth at Baremetrics.
Corey switches between sales and marketing every day. So he's learned some super useful lessons about how to take the best of sales and grow your business by doing things that don't scale.
Today, Corey shares his top 4 actionable tips.
You can find Corey at @coreyhainesco on Twitter, and Baremetrics.com.
For a list of the best demo/sales questions you aren't asking (but should be), head on over to www.salesforfounders.com/questions
2019-06-1448 minSales For FoundersBonus Episode: Why niching is a great way to start a bootstrapped business - with Tyler Tringas of Earnest CapitalThis week we've delivered a special bonus episode with a slightly different focus than normal.
Inspired by Justin Jackson's article on 'the myth of the niche market', your host Louis Nicholls has a conversation about the pros and cons of targeting a niche market, with accomplished bootstrapped founder and investor Tyler Tringas.
Tyler previously founded and bootstrapped Storemapper.co to $50k+ MRR, before starting Earnest Capital - a fund dedicated to investing in bootstrapped startups with a win-win, founder-friendly focus and great founder-alignment.
You can find Tyler on Twitter at @tylertringas and Justin J...2019-06-0350 minSales For FoundersHow to close 7-figure deals as a technical founder with no sales experience - with Stephanie Hurlburt of Binomial.infoThis week, your host Louis Nicholls interviews Stephanie Hurlburt, cofounder of Binomial.info.
We go in depth on learning sales as a technical founder, winning large B2B contracts and much, much more!
You can find Stephanie at stephaniehurlburt.com or on Twitter at twitter.com/sehurlburt
The article Stephanie mentions by Jason Fried is here: m.signalvnoise.com/dont-let-anyone-overpay-you/
--
PS: The next Sales For Founders course closes THIS SUNDAY! If you're fed up of not running your own profitable business, head over to SalesForFounders.com and sign u...2019-05-151h 05Sales For FoundersTaking a productised service from 0 to $10k MR in a few short months (plus, copywriting tips!) - with Dani Mancini of Scribly.ioThis week, your host Louis Nicholls interviews Dani Mancini.
Dani is an expert copywriter and the solo founder of Scribly.io - a productised copywriting service which she grew from nothing to tens of thousands of dollars revenue in just a few months.
There’s a load of great, actionable advice in today’s interview.
We talk about finding your first customers
About how to deal with burnout and the stress of being a founder
And you’ll get some awesome copywriting tips to improve your emails and landing pages
You can find Dani o...2019-05-0755 minSales For FoundersHow to close your first deals and do follow-ups properly - with Mark Fershteyn of Recapped.ioThis week I interview Mark Fershteyn, founder of Recapped.io .
Mark has years of sales experience are recently founded his own SaaS company - helping B2B sales teams close more deals faster, with better follow-ups.
We go into detail on mistakes you'll make on your first sales calls, how to handle customer objections, and much, much more.
You can find Mark on Twitter at @markfersh and don't forget to check out Recapped.io to boost your sales game - SalesForFounders listeners get an exclusive 15% lifetime discount with the code SALESFORFOUNDERS2019-04-2538 minSales For FoundersBootstrapping to a 6-figure business by aligning yourself with the customer - with Lynne Tye of Key:ValuesLynne Tye, founder of KeyValues.com shares how she learned sales on the job - and grew her project into a profitable 6-figure business helping developers find engineering teams that share their values.
You can find Lynne on Twitter (@lynnetye) or search for her recent episode of the Indie Hackers podcast, where she talks more about the non-sales side of Key:Values.2019-04-1552 min
ON Air by ON NationSEXCIRCUS - BRENT NICHOLLS HARD ON MIXSEXCIRCUS SATURDAY 18TH MARCH11PM - 6AMAT FIRESexcircus and Hard On join forces once again to bring to London a show stopping event, where you can find something for everyone, all under one roof. This time around we’re stripping everything back and taking you back to basic’s with three rooms of pumping music and performances, The Sexcircus Main Room, Hard On Mirror Arch and the brand new Locker Room. Cruize Maze, Play Areas and fantasies rooms will be available to discover your darkest desires.Your favourite worldwide porn star...2017-03-081h 32