Shows
The Social Media Takeaway - Louise McDonnellGet SALES from Podcast Guesting with Lyndsay PhillipsIn this episode of The Social Media Takeaway, I chatted with Lyndsay Phillips, content marketing strategist and podcast guesting expert.Lyndsay shares exactly why most podcast guest spots don’t convert and what to do instead. From “billboard-ready” topics to strategic one-sheets and content repurposing, she shared a smarter way to use guest interviews to build authority and generate leads.You’ll learn: ✅ Why most podcast guesting fails to generate leads ✅ How to choose strategic topics that match your offers ✅ What to send a host instead of a traditional one-sheet ✅ Why repeating your messag...2025-07-3021 min
The Social Media Takeaway - Louise McDonnellFacebook Algorithm 2025: Reach Non Followers, AI & the Future…expert advice from Mari SmithIn this episode of The Social Media Takeaway, Louise talks with Mari Smith, world renowned speaker, author, trusted advisor to Meta, and widely known as the Queen of Facebook.Mari shares her expert insights on where Facebook is heading, how the algorithm is evolving, and what businesses need to do in 2025 to stay ahead. From organic reach to AI-powered ads, she breaks it all down with clarity and honesty.You’ll learn:✅ What Meta’s AI-powered recommendation engine means for reach✅ How to get in front of non-followers with the right content ✅ The differe...2025-07-2329 min
The Social Media Takeaway - Louise McDonnellThe Funnel Formula That’s Made Coaches Millions (Step by Step)In this episode of The Social Media Takeaway, I chat with Ellen Finkelstein, internationally renowned trainer, coach, and founder of Change the World Marketing. She shares how she built her online business from the ground up, why funnels are essential for service-based businesses, and the simple steps to set up a profitable email funnel.Ellen offers straightforward advice on how to grow your list, nurture subscribers, and turn followers into paying clients.You’ll learn: ✅ The must-have components of a simple but powerful funnel ✅ How to move people from social media to your email li...2025-07-1634 min
The Social Media Takeaway - Louise McDonnellDon’t Write the Wrong Book: Non Fiction Publishing Strategy That WorksIn this episode of The Social Media Takeaway, Louise talks with Allyson Machate, bestselling author and publishing consultant who has worked with Simon & Schuster.Ally shares how to write, publish, and market a book that aligns with your business. She explains why many authors write the wrong book, how to avoid that mistake, and how to use AI tools without losing your voice. She also introduces her course, Don't Write the Wrong Book, to help you get started.You’ll learn:✅ What makes a book the wrong one ✅ How to choose the ri...2025-07-0931 min
The Social Media Takeaway - Louise McDonnellAI Copywriting Tips & Tools: Persuasive Content in MinutesIn this episode of The Social Media Takeaway, I chat with Kimberly Weitkamp, a marketing strategist, podcaster, coach, and host of the More Conversations, Clients, and Cash podcast.Kimberly helps coaches and service providers create content that connects and converts. She combines proven copywriting techniques with AI to help business owners drive more sales and leads.We talk about what makes good copy work, how to get started with AI without sounding robotic, and why strategy still comes first.You’ll learn: ✅ Practical tips for writing persuasive copy that sounds like you ...2025-06-2529 min
The Social Media Takeaway - Louise McDonnellStorytelling Secrets That Drive Sales and Build Trust with Lisa BloomIn this episode of The Social Media Takeaway, I chat with Lisa Bloom, professional storyteller, coach, and author of three bestsellers, including Seven Stories That Sell.Lisa has helped thousands of business owners use storytelling to build trust, stand out, and drive more sales. We explore how telling the right stories in the right way makes selling easier and more authentic.You’ll learn: ✅ The 7 types of stories that help you sell ✅ How to use personal stories to build trust and connection ✅ How to test your story so it resonates with the right audie...2025-06-1134 min
The Social Media Takeaway - Louise McDonnellMasterminds: The Secret to Recurring Revenue with a Small GroupIn this episode of The Social Media Takeaway, I chat with Jay Fairbrother, a mastermind strategist who’s helped hundreds of coaches scale with high-ticket masterminds.With 30+ years of experience, Jay shares how masterminds 10x’d his business and became a lifeline during tough times. We dive into the power of real connection, business resilience, and scalable offers that truly transform.What you’ll learn: ✅ What real masterminds are (and why most miss the mark) ✅ How to build one without a big audience ✅ The magic of exclusivity + peer learning ✅ Why human connection wins in...2025-06-0427 min
The Social Media Takeaway - Louise McDonnellHow to Become a Paid Expert and Sell From the StageIn this episode of The Social Media Takeaway, I sit down with Debbie Allen, one of the highest paid speakers in the world, and an internationally recognized market positioning expert who has built and sold multiple million-dollar businesses.At 19, she bought into her family’s business...now she’s spoken in 28 countries. We chat about what it takes to stand out in saturated markets and turn your expertise into income.Debbie talks about how to create speaking topics that SELL, help you identify your ideal target market that will pay you top dollar, and share valu...2025-05-2129 min
The Social Media Takeaway - Louise McDonnellHow To Get Clients From Social Media: Turn Followers Into Paying ClientsIn this episode of The Social Media Takeaway, I’m breaking down one of the most powerful lead generation systems in your marketing toolbox.Social media isn’t about the most followers, it’s about an engaged, ready-to-buy audience. The best way to build that? An email list powered by smart, strategic lead magnets.Here’s what you’ll learn: ✅ The two things every successful lead magnet must do✅ How to tailor your lead magnet for cold vs warm audiences✅ The 5 lead magnet types that consistently deliver results✅ Why a discovery call might be the...2025-05-0713 min
The Social Media Takeaway - Louise McDonnellPitching to Journalists: Strategies That Get Your Story PublishedIn this episode of The Social Media Takeaway, I’m joined by Bobby Power, publisher of Go Wild Magazine, who shares how to leverage both print and digital media to boost your brand visibility.From his journey in traditional newspaper sales to building a thriving regional magazine business, Bobby reveals why print is far from dead, and how combining it with digital can supercharge your marketing strategy.Here’s what you’ll learn: ✅ The biggest mistakes businesses make with print ads, and how to fix them ✅ How to craft press releases that actually get publishe...2025-04-2327 min
The Social Media Takeaway - Louise McDonnellCreating Recurring Revenue with a Small CommunityIn this episode of The Social Media Takeaway, I’m joined by Lorna Lyons, a positive psychology expert and entrepreneur, to talk about building a sustainable, profitable business without chasing vanity metrics.We’re diving into: ✅ How positive psychology can help you manage mental well-being while growing on social media ✅ Why engagement matters more than going viral—and how to attract the right audience ✅ The recurring revenue model—how to create a profitable membership without burnout ✅ The power of storytelling and why an email list is your biggest asset in long-term successIf you’re tired of...2025-04-0921 min
The Social Media Takeaway - Louise McDonnellSales Made Simple: How to Book More Calls & Close DealsIn this episode of The Social Media Takeaway, I sit down with Wendy Weiss, founder of Salesology, to break down her proven 3-step prospecting method that helps businesses book more calls, convert leads, and grow revenue.Here’s what you’ll learn: ✅ The key difference between marketing, sales, and advertising—and how to use each effectively. ✅ Why marketing alone won’t replace sales (and what to do about it). ✅ Wendy’s 3-step method for booking more calls and closing deals. ✅ How to overcome fear of selling and master conversations that convert. ✅ The biggest mistakes people m...2025-03-2619 min
The Social Media Takeaway - Louise McDonnellHow to Book More Podcast Appearances and Build AuthorityIn this episode of The Social Media Takeaway, I sit down with Liam Austin, co-founder of Talks.co and Entrepreneurs HQ, who has helped over 100,000 entrepreneurs grow their businesses through digital media. 🚀We uncover: ✅ How to create a standout speaker profile that gets you booked. ✅ The secret to finding the perfect podcasts for your expertise. ✅ Using AI to craft compelling content and boost your visibility. ✅ Strategies to promote podcast appearances and maximize reach. ✅ The truth about paid guest spots when (and if) you should charge.If you want to build credibility, expan...2025-03-1229 min
The Social Media Takeaway - Louise McDonnellRepurposing Content Like a Pro: Extend Your Social Media ReachIn this episode of The Social Media Takeaway, I sit down with Deirdre Sullivan, who turned her traditional flower school into an online sensation, amassing over 338,000 followers across Instagram, Facebook, TikTok, and YouTube. 🚀We dive into:✅ Better done than perfect - why perfection is overrated.✅ The power of consistency - how showing up daily changed everything.✅ Short-form video strategies - creating content that works across multiple platforms.✅ Expanding beyond local markets - how social media took Deirdre’s business global.If you’ve ever felt stuck on social media, this episode will show you t...2025-03-0525 min
The Social Media Takeaway - Louise McDonnellSocial Media Marketing: The Top 10 Mistakes To AvoidIn this episode of The Social Media Takeaway, I dive into the 10 most common social media marketing mistakes—and more importantly, how to fix them fast. From setting clear goals to knowing your audience, managing expectations, and leveraging paid ads, I’ll walk you through the exact strategies you need to start seeing real results.What you’ll learn:✅ Why vague goals are hurting your social media success✅ How to attract the right customers (not just any followers)✅ The importance of testing demand before launching products✅ Why consistency beats overnight success—every time✅ How to tap...2025-02-1915 min
The Social Media Takeaway - Louise McDonnellLinkedIn Strategies for 2025: How to Get Clients & Grow Your BusinessIn this episode of The Social Media Takeaway, I sit down with Joe Apfelbaum, CEO of Ajax Union and LinkedIn marketing expert, to break down the exact steps to help you get noticed, attract the right people, and grow your business on LinkedIn in 2025.We’ll cover:✅ The biggest mistake professionals make on LinkedIn—and how to fix it.✅ Simple tweaks to your profile that make you stand out instantly!✅ A daily game plan to grow your network and get real business opportunities.✅ The newest LinkedIn tools that can boost your reach and visibility.2025-02-1230 min
The Social Media Takeaway - Louise McDonnellManifestation & Hypnosis: Reprogram Your Mind for SuccessEver feel like your own thoughts are the biggest obstacle to your success? You’re not alone. In this episode of The Social Media Takeaway, I sit down with Danielle Serpico, a mindset coach, NLP trainer, and author, to dive into the power of Neuro-Linguistic Programming (NLP)—a tool that can help you break free from limiting beliefs and rewire your mindset for success.Danielle shares her incredible journey from hitting rock bottom during the Celtic Tiger crash to transforming her life and business with NLP. We break down practical steps to shift your thinking, harn...2025-02-0525 min
Just Between CoachesStop Posting, Start Converting (Louise McDonnell)Discover practical strategies with Louise McDonnell to transform social media efforts into client-generating activities. Shift from feeling overwhelmed and inauthentic to using social media effectively. With expert insights, structure your approach and see real results from your online presence.Louise McDonnell is an award-winning social media strategist and coach, a four-time best-selling author, and the founder of SellOnSocial.Media and host of the Social Media Takeaway.In this episode, Melinda and Louise talk about:Strategies to turn social media into a client magnetUnrealistic expectations and common mistakes on social mediaDifferentiating oneself from influencers and...2025-01-2934 min
The Social Media Takeaway - Louise McDonnell10 Game-Changing Social Media Tips for 2025 with Ross BrandIn this episode of The Social Media Takeaway, I sit down with Ross Brand, a trailblazer in live streaming and video podcasting. With over 1,000 live shows, bestselling books, (including “100 Livestreaming & Digital Marketing Predictions” series and “Video Podcasting Made Easy”) and a career helping creators and businesses grow, Ross brings unmatched expertise to the table.Together, we explore 10 cornerstone principles to elevate your social media strategy turning followers into leads and sales. This episode is packed with actionable insights for business owners, from building a thriving community to repurposing content, harnessing AI, cracking social algorithms, and more. You’ll a...2025-01-2948 min
The Social Media Takeaway - Louise McDonnell2025 Social Media Marketing Predictions from 6 Industry ExpertsIn this week’s episode of The Social Media Takeaway, we dive into the must-know social media trends for 2025, featuring expert insights from leaders across LinkedIn, TikTok, YouTube, and beyond. Our panel of specialists, including Louise Brogan (LinkedIn Expert), Anita Wong (YouTube Strategist), Samantha Kelly (Twitter/X Specialist), Julie Burke (TikTok Expert), and Karen Sheehy (Social Media Manager), share actionable strategies for businesses looking to thrive in the evolving digital landscape.From leveraging short-form video to understanding AI’s growing influence on content creation, this episode is packed with tips to help you stay ahead of the game...2025-01-2236 min
The Unforget Yourself ShowHow to turn social media time into sales with Louise McDonnellLouise McDonnell is the founder of SellOnSocial.Media - who helps coaches, consultants, and online entrepreneurs elevate their sales through tailored digital strategies. The agency offers a "Done For You" service of digital sales strategies to ensure that every aspect of your digital marketing is handled with precision and expertise, driving significant sales growth and market impact. Or for those who prefer a more collaborative approach, there's "The Academy". This "Done With You" option includes comprehensive training and coaching, empowering professionals to develop and execute their own sales-focused digital strategies.All to help you turn social media ti...2025-01-1626 min
The Social Media Takeaway - Louise McDonnellCybersecurity Expert Tips: Avoid Scams and Protect Yourself and Your BusinessIn this week’s episode of The Social Media Takeaway, I’m joined by Wayne Denner, a cybersecurity expert who shares essential tips for staying safe online. With cybercriminals ramping up their scams, Wayne explains how to spot phishing emails, avoid delivery scams, and protect your personal information. We also discuss the importance of digital hygiene, from using strong passwords to enabling two-factor authentication. This episode is packed with practical advice to keep you, your family, and your business safe online. More about Wayne: WebsiteLinkedInFacebookInstagramIf you...2024-12-1834 min
The Social Media Takeaway - Louise McDonnellTikTok for Business: Best Tips and PracticesIn this week’s episode of The Social Media Takeaway, I’m thrilled to be joined by Julie Burke (JulesRulesIRL), an Irish comedian and social media sensation who has taken TikTok by storm since launching her channel 4 years ago. We dive into the essentials of using TikTok for business growth, discussing how creative content and strategic engagement can attract a wider audience and enhance your brand presence. Julie shares invaluable insights on building a presence on TikTok, from crafting relatable content to utilising hashtags effectively. This episode is packed with practical tips on how to grow your business on TikT...2024-12-1125 min
The Social Media Takeaway - Louise McDonnellProfile Pictures: Tips from a Top Headshot PhotographerIn this week’s episode of The Social Media Takeaway, I’m delighted to be joined by John Murray, a professional headshot photographer and personal branding expert. We discuss the importance of authentic profile pictures in building trust and connection online, diving into the psychology behind genuine smiles and how they impact first impressions. John shares practical tips on preparing for a headshot, avoiding common mistakes like forced smiles and poor lighting, and why investing in professional photography can elevate your personal brand. If your profile picture doesn’t reflect the real you, this episode is filled with actionable advice...2024-12-0428 min
The Social Media Takeaway - Louise McDonnellReferral Marketing Strategies for Business GrowthIn this week's episode of The Social Media Takeaway, I’m delighted to have an old friend on the show, Gill Russel, a business growth strategist. Gill shares her expertise on referral marketing and networking, including how to build effective referral strategies and why networking is a crucial part of growing a business. We also discuss practical tips for creating meaningful connections that drive real results. If you’re looking for actionable advice on how to improve your networking and referral marketing efforts in 2025, you don’t want to miss this episode.Get your FREE GIFT from G...2024-11-2720 min
BrandStack PodcastMaster Your Content Strategy with Louise McDonnellIn today’s BrandStack Podcast, Ross Brand and Dale L. Roberts sit down with Louise McDonnell, a social media strategist, author, and creator of the Social Media Content Planner & Guide. Louie helps coaches, consultants, and online experts maximize their social media impact. With years of experience running her agency, coaching academy, and one of Ireland’s hottest marketing podcasts, Louise has created a resource that’s both practical and inspirational.The 2025 Edition: Bigger, Better, and AI-PoweredLouise has just released the 2025 Social Media Content Planner & Guide: With ChatGPT Tips & AI Prompts, making it her most innova...2024-11-2610 min
Ross Brand AudioMaster Your Content Strategy | Louise McDonnellBrandStack Podcast 012Louise McDonnell talks about how to master your content strategy to boost visibility on the BrandStack Podcast. Louise's new book is the "2025 Social Media Planner & Guide." Learn more at https://rossbrand.substack.comIt's the BrandStack Podcast with Ross Brand. Dale L. Roberts cohosts.📚 2025 Social Media Planner & Guide (by Louise McDonnell): https://amzn.to/4i8opzw-------------------------------------------------------🎬 StreamYard 🦆This episode was recorded using StreamYard, an easy-to-use, browser-based studio for creating professional-looking livestreams and podcast recordings.Get StreamYard 👉 https://livestreamuniverse.com/streamyard...2024-11-2610 min
The Social Media Takeaway - Louise McDonnellYouTube for Business Growth and Lead GenerationIn this week’s episode of The Social Media Takeaway, I’m joined by Anita Wong, a YouTube and video strategist, and she helps business owners use YouTube to grow leads and increase visibility. In this episode, we discuss how YouTube can be a powerful tool for business growth and lead generation. Anita explains why YouTube videos have a longer lifespan compared to other platforms, how YouTube and Google work together to boost your content's visibility, and the key steps to optimising your videos for maximum impact. You’ll also learn the importance of consistent uploads, creating thumbnails that encour...2024-11-2029 min
How To Run Profitable RetreatsHow to Turn Your Social Media Time into Sales and Avoid the Nurturing Trap with Louise McDonnellIn this essential episode of How to Run Profitable Retreats, we dive into the 2024 playbook for using paid social ads to grow your retreat business. Joining us is social ads expert Louise McDonnell, who shares her best tips on using strategic paid advertising to reach your audience and convert them into retreat signups. We cover: Why paid social ads are more critical than ever (and why organic reach won’t cut it) Proven ad strategies to boost your lead generation—no more hoping for virality 🎯 How to structure your retreat pricing to cove...2024-11-1435 min
The Social Media Takeaway - Louise McDonnellWhy Clear Offers and Strong Strategies Drive SalesIn this week's episode of the Social Media Takeaway, I’m delighted to welcome Debbie White, an award-winning marketing expert with three decades of experience working with major brands like Starbucks and Nordstrom. Debbie joins me to dive into the importance of having a clear offer and a focused messaging strategy, which we both believe are the foundations for any successful business. We also discuss how service providers can make their offers "magnetic" to attract the right clients. We explore the steps needed to understand your ideal customer, the key elements that make an offer irresistible, and why confidence in...2024-11-1330 min