Shows
Reframe Of MindWho is Nelly Thomas?Are you a people pleaser? Maybe you’ve seen its impact on leadership or experienced first-hand how people pleasers can be drawn to toxic relationships. Are people pleasers really happy anyway?Pleasing others isn’t always a bad thing, but when it becomes such a significant part of your personality, it can trigger anxiety and bring its associated trauma. So what happens when you stop that people-pleasing behaviour?In this episode, we meet comedian, author, educator and broadcaster, Nelly Thomas, who helps us realise the value of reaching the zero ducks stage. And you k...2022-11-291h 12Reframe Of MindWhy mentoring is importantWe think they’re worth their weight in gold, but as we always say, don’t just take our word for it! Mentoring is on the minds of lots of Google searchers with questions like “who mentored Gordon Ramsay, “who mentored Justin Bieber,” and even “who mentored Jesus?” We don’t have the answers to any of those questions by as your trusty guides in this mental health story called Reframe Of Mind we (Louise and Andy) were really keen to find out how mentors can make a difference and how a mentorship can help you. As we push ah...2022-11-2055 minReframe Of MindWho is Cienan MuirOf all the types of storytelling surrounding us, Indigenous storytelling, through its oral storytelling origins, has endured on this continent for over sixty thousand years. As traditional stories and knowledge has been passed down from generation to generation, Indigenous peoples have increasingly adapted as new formats become available. Yorta Yorta/Ngarrindjeri man, Cienan Muir is on the leading edge of Indigenous storytelling, using gaming and pop culture as methods to tell traditional stories and engage young Indigenous people. As founder of Indiginerd, a space to celebrate Indigenous creativity, he launched Indigicon as a platform for Ind...2022-09-1244 min
Reframe Of MindAdapting to ChangeChange can be triggering in a lot of ways. Whether you’ve made a commitment to change or it came out of the blue, there are things along the way that can jump up to surprise us, or we’ve been happily avoiding. Sometimes we adapt, knowing what was can never be again.Louise and Andy tread through the minefield of grief and major change in this episode and both have a little cry along the way, because adapting to change can be just as difficult as deciding to step into something new.If y...2022-09-042h 41
Reframe Of MindWho is Lisa Alexander AM?How’s your support network?Surrounding ourselves with the right people could mean the difference between feeling affirmed and inspired or feeling like you can’t do anything right.Imagine if a sports coach told their team they were trash when they needed to get more goals out of them instead of building them up with positive reinforcement. They probably wouldn’t be winning any comps any time soon.A good team brings out the best in everyone and it doesn’t only apply to sport. A good team uses everyone...2022-08-211h 01
Reframe Of MindHow to deal with BIG emotions like griefNobody is immune from big emotions, and if we’re feeling depressed or anxious, it can feel like those big feelings are only feeding our low mood.But what about grief? That’s a whole other beast that not only exposes us to big, raw feelings, but can also lead to significant changes in behaviour as anger and stress leads to conflict and, in some cases, for relationships to break down altogether.So how do we deal with these big emotions as we’re coping with loss. Even if these big emotions aren’t relate...2022-08-141h 51
Reframe Of MindToxic Positivity Vs. OptimismEverything happens for a reason. That’s what toxic positivity will tell you, and it’s the reason we’ve not only been focused on dismantling toxic positivity throughout the series so far, but thought we’d dedicate a whole episode to it! It did, after all, take out the Angsty awards in episode one. So, what is considered toxic positivity? At best, it’s misplaced optimism, at worst it’s the dismissive statements that minimise or ignore a person’s experience. Would you be able to pick the signs when you see or hear it, and can you...2022-08-081h 44
Reframe Of MindLeaning into possibility instead of limitationChange your behaviour, change your brain.Sometimes it feels like our troubleshooting mind gets out of control and before long, we’re down a rabbit hole of limitation, stuck in a storm of thoughts and feelings, unable to think our way out of the maze. But what if instead of trying to change our thoughts first, we changed the behaviour instead? Supported by the robust principles of neuroscience to kick start our the pathways to change.We could dare to lean into possibilities, instead of limitations.Take stroke for example. It...2022-07-311h 19
Reframe Of MindWho is Lucy Bloom?How curious are you?Do you tend to focus on what can go wrong, or fantasise about what could go right, and if you make a mistake, do you tend to beat yourself up or take it as an opportunity to learn?Letting go of the need to be in control of every detail can be hard, especially when there’s a lot riding on the outcome, but what if letting go of control brought even more of what you wanted than you could ever have imagined?Award-winning keynote speaker an...2022-07-241h 02
Reframe Of MindHow music helps your mental health'Music isn't just entertainment'. As Professor Bill Thompson told us 'It has a profound effect on virtually everything about us as human beings. How we relate to others, how we see ourselves, our psychological wellbeing and music can have a genuine impact on the brain'.Music is used in lots of ways to evoke emotions, whether it’s to set the scene in film and TV storytelling, or by advertisers to convince us to buy their product because it will make us feel a certain way. Maybe you’ve used it to boost...2022-07-171h 56
Reframe Of MindMusic, Memory & Mental healthWhat’s your favourite kind of music? How do you feel when the opposite of your favourite music plays compared to when you hear your favourite tunes? In this episode, Andy and Louise chat to Distinguished Professor of the Department of Psychology, and Director of the Music, Sound and Performance Lab at Macquarie University, Bill Thompson, and cognitive neuropsychologist at the Brain and Mind Centre at the University of Sydney, Muireann Irish about the influence music has on our mood and memory for neurotypical people as well as people living with dementia. Music is...2022-06-261h 17
Reframe Of MindHow can I make better decisions?Good decision making is plastered all over self help and business books as the key to success, but if we could reliably make good decisions for ourselves every time, why don’t we? That feeling of being stuck in the mud of indecision, especially when depression is at play, and the indecision just seems to hold us there and dig that hole even deeper for us is the point at which we get to that “now or never” point. Does decision making always need to be about solving a problem? If you’re asking yourself “how do I ove...2022-06-191h 47
Reframe Of MindWho is Lisa Tamati?We all want personal growth, right? But knowing what’s needed to improve and develop isn’t always easy.Maybe life is starting to feel a bit robotic, and as much as you know doing something new could be good for you, trying out new things comes with its own risks. Add anxiety or depression to the mix, and it can feel even harder to find the self-motivation to get out of our comfort zone. Maybe it’s less about anxiety or depression and you just want to improve your performance, because looking after our mental health...2022-06-121h 20
Reframe Of MindWhat motivates change?What motivates change? Greek philosopher, Heraclitus, is quoted as saying "change is the only constant in life" but we don’t want to get too hoity toity with academic quotes... suffice to say change does seem to be the thing we still fear the most from day to day. Sometimes it’s drastic, sometimes it’s simply unexpected, both of which are examples of the types of change that are forced upon us. But what if you’re in a situation you know doesn’t serve you any more? You know you need to change, yet you kee...2022-06-051h 18
Reframe Of MindThe science of changing your thinkingMindset. It’s starting to sound like a buzzword now, right? With catchy book titles promising you’ll change your life if you change your thinking and any number of people out there making inspirational posts about just changing your mindset makes it all sound kind of like the platitudes of toxic positivity in the end.But what if what you feel like is a negative mindset had a rational purpose for its existence? What if we looked just a little bit deeper than the conversations around psychology and looked at observable brain structure to understand how...2022-05-291h 15
Reframe Of MindRisk Vs Reward. Is it better to play it safe or take risks?We’ve all heard the cliche “the bigger the risk, the bigger the reward”, but when the risk doesn’t work out, are there still rewards to be found? It’s inevitable in life that we are going to be faced with having to decide to take a risk or not, whether it’s taking a risk in love, in our career, achieving a goal, moving to a new city or starting a business for example.But is there a difference between real risk and perceived risk? And how does the perception of risk affect o...2022-05-221h 49Reframe Of MindWho is Brando Yelavich?Love an adventure? Ever felt like you just needed to disconnect from the noise of the world and be with yourself to make sense of everything?Brando Yelavich did exactly that when he was nineteen years old, resulting in him being the first person to walk around the coastline of New Zealand, but it wasn't without risk and also nearly ended his life.Since that first adventure, he has cycled the width of Australia, kayaked around Vancouver Island (look it up, it's massive!) and crossed the polar icecap in Greenland, amongst other wild...2022-05-1548 minReframe Of MindHow do you identify personal values?It's almost like the term itself has fallen into buzz word territory, but our core values are what run us, whether we know it or not. When was the last time you looked at your values, if ever? Mindfulness coach, Annie Harvey was 50 years old when she was asked that question and had never considered the question, but has unlocked so much more of her potential since understanding what her values are. She even had the nerve to set Louise and Andy some homework, but luckily they love a quiz!In this episode, Andy and Louise...2022-05-081h 30
Reframe Of MindWho is Andrew Griffiths?How does choosing to make yourself the most expensive in your profession fit into the mental health landscape?At this point in their mental health journey, Louise and Andy talk to Andrew Griffiths about his book “Someone Has To Be The Most Expensive, Why Not Make It You?” and discover this proposition involves more than a renegade approach of “I’ll just charge what I want”. It involves a much deeper exploration of who we are and what’s important to us.Are we really prepared to put in what it takes to become the n...2022-04-101h 03
Reframe Of MindBusting Other People's OpinionsHow important are other people’s opinions to you? Seeking advice and support is one thing, but sometimes placing too much value on someone else’s opinion can have the opposite effect and limit us instead. It’s easy to become sensitive to or obsessed with what other people think, and worrying about it is something that can be hard to stop once that train has left the station.Keeping ourselves mentally durable or tough helps bring the stability we need to meet our goals, so taking a lead from people who have tapped into this mindse...2022-04-032h 11
Reframe Of MindWho is Teisha Rose?Has anyone ever told you to ‘just think positive’? That’s toxic positivity talking, and it invalidates another person’s emotions and their lived reality.Especially if they live with a chronic illness. Teisha Rose was diagnosed with Multiple Sclerosis at age 22 and has been living with chronic illness for decades. Podcast hosts, Louise & Andy have been discussing the concept of reframing our experiences to help get through difficult situations in recent episodes of Reframe of Mind, but no amount of reframing will cure Teisha’s MS. So...2022-03-271h 22
Reframe Of MindBreaking our habits and addictionsHave you ever felt motivated to Google “am I addicted to alcohol?” or “am I Addicted to sugar?”Addictions come in all shapes and forms, and it’s generally the things like nicotine or hard drugs we think of that need to be kicked for good health, but what about if, through peer pressure when we were younger, or through some other coping mechanism, we’ve developed a habit over time that we need to change or break?Professor Maree Teesson AC from the Matilda Centre for Research in Mental Health and Substance Use, has deve...2022-03-201h 40
Reframe Of MindMental Health and AddictionIt’s one thing to be able to reframe a rainy day, but what if the issue is deeper than that? Could the research in drug and alcohol addictions be applied to other areas of mental health as well? It's a pretty common situation - Have a stressful day at work, reach for a glass of wine at night - but when does that 'solution' contribute to an even bigger problem, and are there techniques to treat the cause underneath it all, instead of using alcohol to self-soothe the symptoms?Alcohol consumption is...2022-03-141h 11
Reframe Of MindHow to let go of expectations from othersWhen someone asks you how you are, do you tell them? Do they even want to know? Probably not. It’s just one part of life’s game of expectations and we keep playing along. Our worth is often derived by the people and stuff around us. And we think that we are worthless if we don’t offer other people value. But what would happen if we chose to let go of playing by the expectations set by someone (or something) else and stopped mea...2022-03-101h 59
Reframe Of MindWho is Derrick McManus?We've all used the "someone's always got it worse off" bandaid of toxic positivity when something bad happens, and the buzz of recent times is around being resilient, but what if that paper cut was the last in a long chain of bad experiences that completely emptied our emotional bucket?Derrick McManus had a really bad day at work once. He was shot 14 times in 5 seconds and almost died. His recovery and re-entry to the same team is only a part of Derrick's story, which is one of durability and action well past the platitudes of "...2022-02-271h 04
Reframe Of MindMental Health and Workplace Culture; Is there a better way?We've all either been through sustained high stress in the workplace or known someone who has, and when we're encouraged to bring "all of ourselves to work" it usually contains an unspoken parenthesis with the words "except that bit". So what happens when the stress becomes so unmanageable that we start to burn out?How accountable are workplaces for providing an environment that promotes good mental health, and where is the a boundary between workplace stressors and those that can too easily spill in from everyday life?In this episode Louise and Andy...2022-02-201h 49
Reframe Of MindWho is Sally Goldner AM?Nobody wants to be known as the "token diversity hire", and rightly so.Diversity is about more than just filling a quota. It helps marginalised people be seen and add their voice to everyone else's. In this episode we talk about the importance of embracing diversity in the workplace, as well as in the broader context of life.Who better to have a chat about this with than trans re-lator, speaker, educator and coach, Sally Goldner, AM?We ponder diversity and inclusion, and Louise talks openly about something important to...2022-02-131h 01
Reframe Of MindWhy do I feel like an imposter?So you've got that promotion. Congratulations! How long is it before that knot in your stomach starts to tighten, the lump in your throat starts to grow and you start to feel like you're out of your depth?Imposter syndrome isn't just a workplace phenomenon. There are all kinds of ways we can hold ourselves back from completing things. Maybe you're a self proclaimed perfectionist, or gold-standard procrastinator. These traits are all too common companions in the imposter cycle, which we explored with Mr Hugh Kearns, lecturer and researcher in the area of high performance at...2022-02-061h 07
Reframe Of MindWho is Suzanne Mercier?It strikes more people than you know, and it’s been behind the demise of many a promising career.Imposter Syndrome was first recognised identified in 1978 by Dr. Pauline R. Clance and Dr. Suzanne A. Imesin.in their article "The Impostor Phenomenon in High Achieving Women: Dynamics and Therapeutic Intervention"It’ s that irrational fear of failure, that little voice inside your head that tells you you’re a fraud and you’re going to get found out any minute now.There are some great resources available to help combat this feel...2022-01-3052 min
Reframe Of MindChallenging Our Limiting Beliefs In Business And In LifeWe might be our own worst inner critic, so how many of our beliefs are based on fact?As Andy & Louise start a business at ‘middle age’, in a pandemic, from separate cities, communicating remotely, with bootstrapped start-up funds, no plan B or physical product to sell, it’s no surprise doubt crept in.Can we really expect to succeed later in life? Would people want to listen to us working on our own mental health, sharing our insights? Could we find a common thread in diverse voices?How about subver...2022-01-231h 48
Reframe Of MindWho is Nathan Parker, 2021 NSW Young Australian Of The Year?NSW Young Australian of the Year, Nathan Parker dreamt of becoming a fighter pilot for the Royal Australian Air Force from the time he turned six. He was on the way to that dream when a bus accident left him severely injured resulting in the amputation of his left hand. Nathan was the first upper-limb amputee in the history of the Australian Defence Force Academy to complete his final 12 months and graduate, and has since represented Australia in sports bringing home gold at the Invictus Games. Nathan is a pilot, athlete and motivational speaker, sharing h...2022-01-1645 min
Reframe Of MindHow to be OK with who you are, feat. Scientia Professor Joe Forgas AMRecent world events have highlighted the impact of people’s tendency to align with groups, supporting ideas or causes that ring true with their values. But what about that other tribe, the one we refer to as family? Scientia Professor, Joe Forgas AM chats to us about tribe identity in the context of family and the wider community, raising the question of whether it’s better to hear the hurtful things people say because suppressing their freedom to say it doesn’t remove their feeling about it anyway. Get ready for your first dose of “Joe bombs”!Andy and...2021-12-141h 20
Reframe Of MindWho is Daphne Kapetas, CEO and Founder of LAJOIE SKIN?Daphne Kapetas is the founder and CEO of LAJOIE SKIN, and has been working in the industry as a Chemist for thirty years. Daphne’s can-do attitude is grounded in belief in herself with a large sense of humour. She has competed in “Tough Mudder”, is learning to pole dance and when we met her, was learning how to skin the cat which is an acrobatic term we’ll let her explain. Having grown up in a Greek family and lost her father when she was studying her HSC, Daphne learned some great techniques to get her through tough times. W...2021-12-1259 min
Reframe Of MindUnderstanding depression and anxiety, feat. Dr Kimberley Norris & Dr. Lisa SaulsmanDepression and anxiety often turn up hand-in-hand. We explore these two common mental health issues with the help of The Happiness Institute Australia’s Dr Happy, Dr Tim Sharp, Associate Professor from School of Psychological Sciences at the University Of Tasmania, Dr Kimberley Norris and, Dr Lisa Saulsman, Cognitive Behavioural Therapy specialist and Senior Lecturer for the School of Psychological Science, University of Western Australia. Together we explore the signs, symptoms and treatments, with an intention of de-stigmatising issues around depression and anxiety, with some personal stories from Louise and Andy, as well as some too...2021-12-051h 49
Reframe Of MindWho is Dinesh Palipana, QLD Australian of the year?Dinesh Palipana is doctor, lawyer and disability advocate.He became QLD Australian of the year in 2021, and was the first person with a spinal cord injury to graduate from medicine in Queensland.Dinesh talks to us about his ‘personal why’ and how it has supported him to thrive in a career he loves despite initial well-meaning but misplaced concerns from people around him at the time of his recovery.You can find Dinesh on Instagram by searching for dinesh.palipanaEpisode transcript available at reframeofmind.com.au2021-12-0547 min
Reframe Of MindWhy your mental health mattersReframe of Mind Episode 1 - Why your mental health matters Meet Louise and Andy. They’re two people just like you who have asked the question: “Who am I?”Ever wondered why you think you’re not good enough? Maybe you’ve felt like a castaway on the island of depression or come up against a big life change or some speed bumps in your relationships.More than just a podcast about depression and anxiety, Reframe Of Mind is a mental health podcast from Australia that deals with toxic po...2021-12-0545 min
Reframe Of MindReframe Of Mind Trailer 5Ever been told to "just choose to be happy"?This actually involves building and strengthening new neural pathways, which science confirms is possible.Reframe Of Mind cuts through the platitudes and gets to the core of living authentically, challenging our assumptions and improving mental health with the guidance of good science, philosophy and learning from other people’s lived experiences.Launching December 6, 2021. See acast.com/privacy for privacy and opt-out information.2021-12-0500 min
Reframe Of MindReframe Of Mind Trailer 4Ever felt like you're not good enough?You're not alone, we've felt the same way and so have the our guests.Reframe Of Mind cuts through the platitudes and gets to the core of living authentically, challenging our assumptions and improving mental health with the guidance of good science, philosophy and learning from other people’s lived experiences.Launching December 6, 2021. Get bonus content on PatreonSupport this show http://supporter.acast.com/reframe-of-mind. Hosted on Acast. See acast.com/privacy for more information.2021-12-0400 min
Reframe Of MindReframe Of Mind TrailerEver heard the phrase "what other people think of me is none of my business"?We can never change ourselves in enough ways to get everyone's approval all of the time.Reframe Of Mind cuts through the platitudes and gets to the core of living authentically, challenging our assumptions and improving mental health with the guidance of good science, philosophy and learning from other people’s lived experiences.Launching December 6, 2021. Get bonus content on PatreonSupport this show http://supporter.acast.com/reframe-of-mind. Hosted on Aca...2021-11-2901 min
Elevating ExpertsTime management hacksWork smarter, not longer. If you’ve ever caught yourself saying ‘if I only had time’ then this episode is for you as we explore some quick hacks to get the most out of your day. Today’s tips: ♦ Find an app that speaks your language to help with your planning. ♦ Reduce email check-ins to twice daily if your position allows. ♦ Learn the art of saying ‘no’ when appropriate. We’d love to hear your feedback on how this has helped you! For more hints and tips to elevate you as an expert in your field, subscribe to our podcast Elevating Experts no...2021-07-0104 minWelcome Change Media Podcast NetworkTime management hacksWork smarter, not longer. If you’ve ever caught yourself saying ‘if I only had time’ then this episode is for you as we explore some quick hacks to get the most out of your day. Today’s tips: ♦ Find an app that speaks your language to help with your planning. ♦ Reduce email check-ins to twice daily if your position allows. ♦ Learn the art of saying ‘no’ when appropriate. We’d love to hear your feedback on how this has helped you! For more hints and tips to elevate you as an expert in your field, subscribe to our podcast Elevating Experts no...2021-07-0104 min
Welcome Change Media Podcast NetworkTop 5 apps to make your work life easierHow many times have you heard the phrase “one stop shop” only to be disappointed you need to visit some other places to fill your trolley? In this episode of Elevating Experts, we look at the value of using a number of resources that fit with your style. Today’s tips: ♦ Sometimes simplicity is better than feature-packed. ♦ Budgeting for a trusted program might save time and money in the long term. ♦ The more options you give yourself, the more chance you will have of finding the right tools for your style. We’d love to hear your feedback on how this has helpe...2021-06-2904 minElevating ExpertsTop 5 apps to make your work life easierHow many times have you heard the phrase “one stop shop” only to be disappointed you need to visit some other places to fill your trolley? In this episode of Elevating Experts, we look at the value of using a number of resources that fit with your style. Today’s tips: ♦ Sometimes simplicity is better than feature-packed. ♦ Budgeting for a trusted program might save time and money in the long term. ♦ The more options you give yourself, the more chance you will have of finding the right tools for your style. We’d love to hear your feedback on how this has helpe...2021-06-2904 min
Welcome Change Media Podcast NetworkGetting your brand voice rightHow does your favourite brand talk to you, and how would you feel if its tone suddenly changed? Your brand voice is crucial in keeping that strong, loyal bond with your customers and clients. In this episode we look at how you can make sure your stay on brand. Today’s Tips: ♦ Explore and define your brand’s voice. ♦ Create a style guide for anyone taking responsibility for communicating as your brand. ♦ Make sure the tone of your messages are consistent with your guide. For more hints and tips to elevate you as an expert in your field, subscribe to our podcast El...2021-06-2704 minElevating ExpertsGetting your brand voice rightHow does your favourite brand talk to you, and how would you feel if its tone suddenly changed? Your brand voice is crucial in keeping that strong, loyal bond with your customers and clients. In this episode we look at how you can make sure your stay on brand. Today’s Tips: ♦ Explore and define your brand’s voice. ♦ Create a style guide for anyone taking responsibility for communicating as your brand. ♦ Make sure the tone of your messages are consistent with your guide. For more hints and tips to elevate you as an expert in your field, subscribe to our podcast El...2021-06-2704 min
Welcome Change Media Podcast NetworkStaying motivated while managing your timeYou’re running on empty and starting to make one too many coffee or wine jokes. But seriously, how do you make sure you’ve got the stamina to keep going? In this episode we look at how to keep yourself motivated and on track while keeping your cup full. Heres today’s tips: ♦ Work on similar tasks in one session to keep your momentum. ♦ Make sure you add some variety across your day. ♦ Keep your focus in one place at a time – your to-do list will remind you of the rest later. For more hints and tips to elevate you as an exper...2021-06-2404 minElevating ExpertsStaying motivated while managing your timeYou’re running on empty and starting to make one too many coffee or wine jokes. But seriously, how do you make sure you’ve got the stamina to keep going? In this episode we look at how to keep yourself motivated and on track while keeping your cup full. Heres today’s tips: ♦ Work on similar tasks in one session to keep your momentum. ♦ Make sure you add some variety across your day. ♦ Keep your focus in one place at a time – your to-do list will remind you of the rest later. For more hints and tips to elevate you as an exper...2021-06-2404 min
Welcome Change Media Podcast NetworkManaging your critical prioritiesWe all know the importance of priorities in our lives and business, but sometimes it feels like EVERYTHING is a priority. In this episode of Elevating Experts, we look at how to strip it back and identify the critical ones. Here’s today’s tips: ♦ Make a comprehensive to-do list. ♦ Break your tasks into manageable steps. ♦ Schedule time to complete your tasks and stick to it! We’d love to hear your feedback on how this has helped you! For more hints and tips to elevate you as an expert in your field, subscribe to our podcast Elevating Experts now. We’d love to...2021-06-2204 minElevating ExpertsManaging your critical prioritiesWe all know the importance of priorities in our lives and business, but sometimes it feels like EVERYTHING is a priority. In this episode of Elevating Experts, we look at how to strip it back and identify the critical ones. Here’s today’s tips: ♦ Make a comprehensive to-do list. ♦ Break your tasks into manageable steps. ♦ Schedule time to complete your tasks and stick to it! We’d love to hear your feedback on how this has helped you! For more hints and tips to elevate you as an expert in your field, subscribe to our podcast Elevating Experts now. We’d love to...2021-06-2204 min
Welcome Change Media Podcast NetworkIdentifying your expertiseGoing viral and getting a huge following is going to get you lots of customers, right? Not necessarily. Think about the value of your specialty and the niche audience you might attract. In this episode of Elevating Experts, Andy and Louise look at how you can find your content expertise. Here’s our top tips: ♦ Don’t think viral, think sustainable. ♦ Identify one thing you do better than anyone else because of your interest in it. ♦ Make your posts about what you love and connect with people who love the same thing. We’d love to hear your feedback on how this has...2021-06-2004 minElevating ExpertsIdentifying your expertiseGoing viral and getting a huge following is going to get you lots of customers, right? Not necessarily. Think about the value of your specialty and the niche audience you might attract. In this episode of Elevating Experts, Andy and Louise look at how you can find your content expertise. Here’s our top tips: ♦ Don’t think viral, think sustainable. ♦ Identify one thing you do better than anyone else because of your interest in it. ♦ Make your posts about what you love and connect with people who love the same thing. We’d love to hear your feedback on how this has...2021-06-2004 min
Welcome Change Media Podcast NetworkDefining your brand valuesWho are you and what do you stand for? Not an easy question at the best of times, but how does your brand answer this? A part of every successful business’s journey is finding their brand voice. In this episode we explore how to find your brand voice by understanding your brand values. Here’s our top tips: ♦ Know your audience ♦ Develop a style guide We’d love to hear your feedback on how this has helped you! For more hints and tips to elevate you as an expert in your field, subscribe to our podcast Elevating Experts now. We’d love to...2021-06-1503 minElevating ExpertsDefining your brand valuesWho are you and what do you stand for? Not an easy question at the best of times, but how does your brand answer this? A part of every successful business’s journey is finding their brand voice. In this episode we explore how to find your brand voice by understanding your brand values. Here’s our top tips: ♦ Know your audience ♦ Develop a style guide We’d love to hear your feedback on how this has helped you! For more hints and tips to elevate you as an expert in your field, subscribe to our podcast Elevating Experts now. We’d love to...2021-06-1503 min
Welcome Change Media Podcast NetworkKeeping your brand message consistentControversial statement: It’s more important to be consistent than it is to be perfect. Showing up every day with a good product or message matters MORE than showing up once with a perfect one. In this episode of Elevating Experts we explore how consistency is the key to success. Here are some of our top tips: ♦ Just make a start ♦ Show up consistently every day ♦ Worry less about perfection and more about developing something strong over time Now you can relax knowing that whether you’re tired from a big day or full of beans, your content will be seen by yo...2021-06-1303 minElevating ExpertsKeeping your brand message consistentControversial statement: It’s more important to be consistent than it is to be perfect. Showing up every day with a good product or message matters MORE than showing up once with a perfect one. In this episode of Elevating Experts we explore how consistency is the key to success. Here are some of our top tips: ♦ Just make a start ♦ Show up consistently every day ♦ Worry less about perfection and more about developing something strong over time Now you can relax knowing that whether you’re tired from a big day or full of beans, your content will be seen by yo...2021-06-1303 min
Welcome Change Media Podcast NetworkContent planning 101Plan! Plan! Plan! It seems simple to do but it’s easy to forget – but planning is the key to never running out of ideas for content. We discuss Content Planning 101 in our latest episode of Elevating Experts, but here are some of our top tips: ♦ Think about how far ahead you want to plan your content ♦ How many posts/episodes are will you need? ♦ BRAINSTORM! Get all of those ideas onto a page ♦ Write the ideas you want to work on against your calendar on the dates you want to publish ♦ Write that content and schedule your posts! Now you can relax...2021-06-1003 minElevating ExpertsContent planning 101Plan! Plan! Plan! It seems simple to do but it’s easy to forget – but planning is the key to never running out of ideas for content. We discuss Content Planning 101 in our latest episode of Elevating Experts, but here are some of our top tips: ♦ Think about how far ahead you want to plan your content ♦ How many posts/episodes are will you need? ♦ BRAINSTORM! Get all of those ideas onto a page ♦ Write the ideas you want to work on against your calendar on the dates you want to publish ♦ Write that content and schedule your posts! Now you can relax...2021-06-1003 min
Welcome Change Media Podcast NetworkWhy your paid advertising isn’t workingIf you aren’t clear on what your business stands for how can your audience be? One of the most common questions we get is ‘Why doesn’t my advertising work?’ And most times the answer is because your brand isn’t clear. For example, if your business sold burgers but your social media was a mix of inspirational quotes and memes – then it becomes hard for your audience/customers to understand what you do or sell. In the current episode of our Elevating Experts podcast, Andy and Louise discuss the basics on how to get clear on your brand and get resu...2021-06-0803 minElevating ExpertsWhy your paid advertising isn’t workingIf you aren’t clear on what your business stands for how can your audience be? One of the most common questions we get is ‘Why doesn’t my advertising work?’ And most times the answer is because your brand isn’t clear. For example, if your business sold burgers but your social media was a mix of inspirational quotes and memes – then it becomes hard for your audience/customers to understand what you do or sell. In the current episode of our Elevating Experts podcast, Andy and Louise discuss the basics on how to get clear on your brand and get resu...2021-06-0803 min