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OTB DailyWhen I grow up I want to be like Rhasidat! Irish Olympian, Louise ShanahanIrish Olympian Louise Shanahan chats with OTB AM about life outside Athletics, The Morton Games and of course, Rhasidat Adeleke.
Catch OTB's sports breakfast show LIVE weekday mornings from 7:30am or just search for OTB AM and get the podcast on the OTB Sports app or wherever you listen to yours.
SUBSCRIBE and FOLLOW the OTB AM podcast.
#OTBAM is live weekday mornings from 7:30am across Off The Ball.2023-07-1418 min
People doing PhysicsLouise Shanahan and Noam Mouelle: balancing elite sports and a physics PhDHelp us get better by taking our quick survey! Your feedback will help us understand how we can improve in the future. Thank you for your time.Today we're joined by two physicists who have not only distinguished themselves in the sciences but risen to the top of their sporting fields as well. Louise Shanahan is a PhD student in the Atomic Mesoscopic and Optical Physics group, as part of the Winton programme for the physics of sustainability here at the Cavendish. Siting at the borders of physics and biochemistry, her work looks at nano diamonds and t...2023-05-0435 min
15 Minute Freelancer93. Pressing pause?Did you know this podcast has been going for 2 years? That's a lot of freelancing chat.In this episode, I share some thoughts about where the podcast is going in 2023 (spoiler in the title?). And in case you're pondering a similar conundrum about how to move forwards (or not) with a particular project, I'm sharing some questions to consider to help you decide when to quit/take a break/power on, along the following themes:Enjoyment vs. value to othersScaling back vs. quitting altogetherSunk costs vs. maintaining momentumFilling up your creativity cupKeeping the goal t...2023-02-0311 min15 Minute Freelancer92. Using video to market your business (pt. 2 with Jude Charles)This is part two of my conversation with visual storytelling expert Jude Charles. If you haven’t yet listened to part one, go back and check that out first.“As a freelancer in 2023, it is no longer an option whether or not you tell stories, it is imperative for you to tell stories.”In this episode, Jude shares more tips and examples of how visual storytelling can build trust with clients, and we dive into the practicalities of using video to market ourselves.We cover:5 different ways to tell an unforgettable story using...2023-01-2715 min15 Minute Freelancer91. Storytelling for your personal brand (pt. 1 with Jude Charles)How can a pair of white shoes help someone land a new client?Jude Charles is an expert in visual storytelling – and specifically, using video to tell stories that build trust with potential clients. Because Jude had SO much brilliant advice to share, this episode is split into two parts.In this first part, Jude explains how to harness the power of storytelling to connect with clients. As well as telling a few of his own inspirational stories, Jude also shares:Why sharing more of your personal story can help you stand out from th...2023-01-2016 min15 Minute Freelancer90. The future of freelancing (with Paul Evans)Today we're taking a look at what the future of freelancing might look like as working culture evolves. My guest is Paul Evans, director of Fourth Estate Creative and creator of the Freelance Fellowship platform. As a small business owner and someone who hires freelancers, Paul sees the opportunities and challenges from both sides.Our conversation unpicks what recent shifts in working culture might mean for freelancers, including:The drivers behind the growth of the freelance economy (plus benefits and pitfalls to watch out for)The gig economy and workers' rightsHow to spot knowledge gaps in...2023-01-1315 min15 Minute Freelancer89. Creating a remarkable client experience (with Gigi Davarashvili)Keeping the project pipeline flowing means we always need to be on the lookout for the next lead. But rather than chasing down new clients, why not focus on creating an amazing experience for your existing clients?Happy clients are more likely to come back again and again – and refer you to their contacts. My guest today is Gigi Davarashvili from Yocory, an all-in-one business hub for freelancers and small business owners. Gigi joins me to chat about how she creates memorable experiences for her clients that keep them coming back, including:The difference bet...2023-01-0616 min15 Minute Freelancer88. Looking back over 2022Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated :)It's the last episode of 2022, which means it's time for everyone's favourite format at this time of year: the annual review.Do you review the ups and downs of the previous year? Do you set goals for the following year? We don't need to get too corporate about it, but since we don't have a boss...2022-12-0917 min15 Minute Freelancer87. Behind the scenes at Magazine Street! (takeaways for freelancers)This week I take you behind the scenes at the Magazine Street conference. (You may remember my interview with Nikki Simpson, organiser of Magazine Street, back in Episode 75.)I share my top takeaways from a few of the many brilliant speakers who shared their stories of creativity, resilience and problem-solving – relevant to all freelancers, not just those in the magazine industry. A cocktail-loving couple who demonstrated the power of listening to your audienceA brand new magazine creator with a simple idea that's already inspiring others A remarkable turnaround story that goes from Dragons Den rejec...2022-12-0213 min15 Minute Freelancer86. Do you need a newsletter? (with Eman Ismail)"All freelancers should have an email newsletter for their business, 100%, without a doubt!"My guest today is Eman Ismail, email strategist, email copywriter extraordinaire and host of the excellent Mistakes That Made Me podcast. If you've been thinking about starting a newsletter, this episode is packed with tips to help you get set up, grow your list, and use email marketing to attract clients.We discuss:Why freelancers shouldn't overlook email marketing as a key way to build their businessWhy email is actually better than social media for marketingEman's insights on what to write...2022-11-2515 min15 Minute Freelancer85. Is your next freelance client on TikTok? (with Chloe Barnes)Are you missing a trick if you don't use TikTok to market your freelance business?My guest today is Chloe Barnes, a freelance copywriter at The Write Chloe who successfully operates a TikTok-first marketing strategy for her business. Chloe shares her top tips for navigating the platform and makes creating “real person TV” easy and effective, including:What makes TikTok different from other social media appsWhy you should think of TikTok as “real person TV”How she got her first client via TikTok when she had just 29 followersHow to find clients on TikTok (or help them find you...2022-11-1814 min15 Minute Freelancer84. Healthy habits for busy freelancers (with Sally Duffin)It's the health episode! Working alone, from home, jumping from one task to another – it's all too easy to forget to take care of our physical and mental well-being properly.Sally Duffin is a freelance writer and nutritional therapist, and she joins me to share some of her favourite healthy habits to help you feel and perform at your best.We pack a lot into this one, including:Why we must stop self-care from falling off our radarTips for building healthy habits into your day (and sticking to them)Eating for mental well-beingSmall changes th...2022-11-1115 min15 Minute Freelancer83. How to sell strategy to work less and charge more (with Austin Church)One way to charge more (and work less) as a freelancer is to shift from implementing the client's brief to selling strategy. When you help to set the direction for a project, you're also far less likely to find yourself navigating the awkward gaps in expectations that can arise from missing or outdated strategies.But how do you transition to selling strategy? What do the deliverables look like? How much should you charge?My guest today is Austin Church, a brand strategist, business coach, host of the brilliant Freelance Cake podcast and all-round entrepreneur. He...2022-11-0415 min15 Minute Freelancer82. Choosing – and changing – your niche (with Tom Garfield)Do you have a niche or specialism as a freelancer?Choosing a niche can be a powerful way to use your expertise to stand out, attract clients and charge more – but what if you want to change your mind?People have big opinions on this topic, but the truth is you can run a perfectly successful business whether you decide to niche or not.And crucially, that decision isn't irreversible.In this episode, I'm joined by website consultant Tom Garfield to hear about his experience of choosing (and changing) his business ni...2022-10-2815 min15 Minute Freelancer81. Outsourcing made easy (with Lisa Tennant)So you know you should be working ON your business as well as IN it, but how do you actually do that when you're busy? If you've got more work than you can handle, need some help to trim your to-do list, or want to outsource but are not quite sure where to start, this episode is for you.Outsourcing expert Lisa Tennant runs a virtual assistant service and joins me on this episode to talk about all things delegation and outsourcing. Letting someone else into our business for the first time can be a daunting prospect...2022-10-2115 min15 Minute Freelancer80. Pain-free PR for freelancers (with Melissa Hobson)Want to attract great freelance clients? You've probably tried content marketing and cold pitching – but what about PR? My guest for this episode is Melissa Hobson, a PR consultant who is here to help us with how to get started with PR and get those all-important eyes and ears on our businesses. We discuss:Why you shouldn't overlook PR as a strategy to attract clientsMelissa's "tea and biscuits" PR strategyHow to identify the right outlets and prepare your pitchHow to get over the fear of speaking to journalistsPlanned vs spontaneous PR tacticsGet bonus cli...2022-10-1415 min15 Minute Freelancer79. A productivity hack for busy freelancers (with Bonnie Harrington)Regular listeners know that I love hearing how other freelancers stay organised – if you do too, I think you'll enjoy this episode.Bonnie Harrington, freelance writer, host of Tomato Tuesdays, and Pomodoro enthusiast joins me to discuss:The life-changing magic of the Pomodoro techniqueUsing Pomodoros for time tracking so you can charge correctly for future projectsPomodoro co-working for accountability, networking and connectionBonnie's favourite tools and systems for performing at your best when you work alone.Get bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.comFind out more:Tomato Tu...2022-10-0716 min15 Minute Freelancer78. Freelancing in a recession (6 tips)Are you worried about what the current economic situation might mean for your business? If so, please know you are not alone. In this solo episode, I share the questions I'm considering to prepare my freelance business for economic disruption, including:How is the downturn affecting my niche?Should I change my services?Should I raise or lower my rates?How can I bring in more work if needed?How can I make my business more financially resilient?What are the potential upsides of an economic downturn for freelancers?Our financial situations and businesses may b...2022-09-3013 min15 Minute Freelancer77. Don't be afraid to change your business (with Heather Pownall)Do you need to make a change in your business? Feeling a bit daunted? This episode is for you.My guest is Heather Pownall, a media marketing and comms specialist who has been making some big changes in her business. Heather shares what prompted her to pivot and how it’s going so far.We discuss:The scary vs exciting aspects of changeReframing change as an opportunity to learn new thingsAdding a subscription model to your businessHow to step outside your comfort zoneThe benefits of being an "expert generalist"Get bonus clips and ti...2022-09-2316 min15 Minute Freelancer76. From purpose to profits (with Matt Saunders)Forget those "find your purpose" pdf worksheets that get forgotten about as soon as you hit save and get back to the day job – this episode will help you figure out what really drives your business so you can transform it from ticking along to truly thriving.Matt Saunders, former freelance web designer and creator of the Freelance Business Builder, shares how finding his vision set him on the path to building a successful and scalable business.We discuss:What happens when you have a clear business vision – and what happens if you don'tHow to f...2022-09-1616 min15 Minute Freelancer75. Create your own conference! (With Nikki Simpson)Joining me for this episode is Nikki Simpson, someone who truly embodies the idea that if you want to see something exist in the world, then you should just go ahead and create it yourself. Nikki is the founder and director of the International Magazine Centre and the brains behind the brand new conference Magazine Street, which takes place on 29 September 2022.We chat about:All the details for the upcoming Magazine Street conferenceBehind the scenes when organising an eventWhy you should consider running an eventHow to get the most out of attending eventsAnd how, if you...2022-09-0917 min15 Minute Freelancer74. How to work fewer hours! (with Alicja Tokarska)One of my goals for 2022 was to shift from working five (or sometimes seven!) days a week to a consistent four-day week. If you listened to episode 66, you'll know how that has been going... My guest this week heard that episode and offered to share her experience of reducing her hours while still delivering fantastic work for clients.Alicja Tokarska is a freelance translator and subtitler who, after working round the clock for far too long, made the decision to transition to a new working pattern and now works Monday to Thursday.Alicja shares her...2022-09-0215 min15 Minute Freelancer73. Struggling to stay motivated? Try thisLet’s be honest, running a freelance business is hard work! It’s normal for motivation to ebb and flow. This week Louise shares her 7 top tips for riding out those dips in motivation and pushing through to the other side, including:Why does motivation dip?When to "sail" and when to "row"How picnic mode can help you master motivationWhat your gym instructor can teach you about motivationAvoiding shiny object syndromeWhen it's time to quitDon't forget to sign up for the 15 Minute Freelancer newsletter for bonus clips and extra resources: 15minutefreelancer.substack.com2022-08-2614 min15 Minute Freelancer72. The dos and don'ts of freelancer websites (with Gill Andrews)Two firsts for the podcast this week, a quick-fire question round and a GIVEAWAY!My guest is the queen of website copywriting herself, Gill Andrews. In just 15 mins, Gill answers all your burning questions about the dos and don'ts of freelancer websites.Listen in to find out:What's the most important section of your website?Why "contact me" might not be the best call to action for your freelancer websiteShould freelancers have a blog on their website?How much detail to share about your experience and past projectsA freelancer's guide to SEOMy most-used tip...2022-08-1916 min15 Minute Freelancer71. Freelancing for introverts (with Carmel Finnan)One for the quiet freelancers.We're often told that creating a successful business requires us to "just keep putting yourself out there". But what does that mean if you're more introvert than extrovert? Self-promotion can be tough for anyone, but if you're the quiet type, common strategies for sales and marketing can be energy-draining and uncomfortable.In this episode, I’m joined by Carmel Finnan, a freelance Communication & Storytelling Consultant. Carmel shares her thoughts on how quiet freelancers can be found by the right clients in a noisy online world.Our conversation includes:S...2022-08-1215 min15 Minute Freelancer70. Unleash your inner rebel (with Advita Patel)"You can't be everyone's cup of tea, or you'd be a mug!"Advita Patel is the founder of Comms Rebel, which aims to revolutionise workplace and business culture by encouraging us all to be a bit more rebellious. She's also the co-founder of A Leader Like Me, which is a membership for underrepresented women looking to progress in their careers.Her message for freelancers is to be bold, brave, and step outside our comfort zone to thrive. To develop our careers, we need to find the confidence to take risks to find new opportunities.2022-08-0516 min
Freelance Feels: Conversations about self-employed lifePodcasting and copywriting with Louise Shanahan: 15minutefreelancerLouise Shanahan is a freelance health copywriter who specialises in white papers, web copy, and long-form content, to help medical and biotech organisations spread the word about their latest breakthroughs.
She’s also the host of 15 Minute Freelancer, a podcast and newsletter for ambitious B2B and creative freelancers who want to build a business that works for them (and not the other way round!).
We talk about how and why she set up her podcast, dream guests, the realities of podcasting (including scheduling, getting started and choosing your topic/niche), and advice for people wh...2022-08-0133 min15 Minute Freelancer69. Do freelancers need a CV? (with Jenny Stallard)Do freelancers ever need a CV? Before this conversation, I'd have said no – after all, I can just send potential clients to my website, can't I?But Jenny Stallard has a different take. Jenny is a freelance writer, business coach, speaker, and the brains behind Freelance Feels. She makes a compelling argument for why we should all have a CV (or even more than one) as freelancers.In our conversation, we cover:Could you be missing a trick by not having a CV that showcases your experience and expertise to clients?The difference between a...2022-07-2916 min15 Minute Freelancer68. When (and how) to trust your intuition (with Helen Pamely)Do you follow your gut instincts when making business decisions? Or do you prefer poring over logical lists of pros and cons?Intuition and logic might not be as far apart as you think. On today's episode, Helen Pamely, a former city law firm partner turned wellness coach, helps us figure out how to tune in to our intuition and why it can be such a powerful guide in business. We cover:What is "intuition" and how do we know what it's telling us?Is intuition something you're born with or can it be learned?How...2022-07-2215 min15 Minute Freelancer67. Make business fun! (with Kirsty Waite)"Stop building boring businesses!"Kirsty Waite is a business coach who firmly believes that running a business shouldn't be serious all the time. Being yourself in business takes a bit of practice, but giving ourselves permission to have some fun while we work can make us happier, open up new opportunities and help us attract our ideal clients.In this convo, Kirsty shares her tips for unlearning corporate rules, having fun while still taking your business seriously, and giving yourself permission to break the rules.>> Bonus clips! Sign up for the 15 Minute Freelancer...2022-07-1514 min15 Minute Freelancer66. My 6-month review: what worked and what didn't?Are you on track to meet your freelancing goals this year? We're now halfway through the year, which means it's time for a 6-month check-in. In this episode, I dig into what's worked and what's been a bit sticky in my business over the last 6 months, using my 6-step framework for setting and reviewing goals.P.S. We have a newsletter now! Check it out at 15minutefreelancer.substack.comMentioned in this episode:Ep 43: How to set goals to grow your freelance business in 2022Ep 15: Is it time...2022-07-0815 min15 Minute Freelancer65. Building a community around your content (with Charles Commins)Podcasting is a great way to connect with people, but it's also a bit of a one-sided conversation. How do we cultivate a community vibe?This week, 15 Minute Freelancer's very own editor Charles Commins gets on the other side of the mic to join me for a chat about community-building. We focus on podcasts but the lessons apply to any kind of content you create, e.g. newsletters, blogs and YouTube channels.We cover:how to build a thriving podcast community (or any content-based community)ways to foster connections with and between listenershow to...2022-07-0117 min15 Minute Freelancer64. A day in the life of a freelance copywriterFollow me for a day! In this episode, I take you behind the scenes of a typical day as a freelance copywriter, including:Revisiting theme days as a way to structure your weekDo I really work just five hours a day?Reducing decision fatigue and making the most of "shark mode"How I split my day between deep work and shallow workFiguring out your anchor actions to get the important bits done."One of the things that I love most about working for myself is the flexibility. I couldn't spend my days like this if I didn't...2022-06-2415 min15 Minute Freelancer63. How to take a break as a busy freelancerWhen was the last time you took a whole week off from your business, switched off your emails, and relaxed?We all need time off to recharge our batteries, but as freelancers, many of us find it really difficult to take a proper break. In this solo episode, I share my tips for how to take time off without worrying that your business will disappear while you're gone, including;How to plan for your breakBudgeting for a pause in incomeHow to tell clients you will be awayHow to step away from those emails and e...2022-06-1712 min15 Minute Freelancer62. How to use podcast guesting to attract freelance clients (with Anne Claessen)A podcast episode about podcasting! Have you ever considered appearing as a podcast guest to share what you do with a new audience - or even start your own podcast as a way to get freelance clients?My guest is Anne Claessen, founder of Podcast Babes, and in this episode, she shares with us her tips and tricks on how to use podcasting to grow your freelance business.In our conversation, we cover:How podcast guesting is an underrated way for freelancers to grow their businessesHow to pitch yourself as the perfect podcast guest...2022-06-1014 min15 Minute Freelancer61. How to position your pricing so you can charge more (with Samantha Anderl and Andrea Wildt)How to position yourself in the market and set your rates can be one of the biggest challenges as a freelancer. If you can't describe your services, process and value in a way that resonates with clients, you'll struggle to charge the rates you'd like.Maybe you know you're undercharging, or you want to move away from using an hourly rate that you KNOW isn't working for you, but you just aren’t sure how to sell your new pricing to your clients.In this episode, I chat to Samantha Anderl and Andrea Wildt, who are...2022-06-0315 min15 Minute Freelancer60. Can you be a freelancer and have a day job?Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.In this episode, Louise is joined by Fi Shailes to talk about what it's like running a freelance business while also holding down a full time job. Fi works at award-winning B2B marketing agency twogether as a social strategist, and is a part-time freelance content writer. Here, Fi shares:The advantages and disadvantages of having a...2022-05-2716 min15 Minute Freelancer59. LinkedIn referral hacking with Annabel FayIf you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. All donations help cover the cost of running the podcast and are very much appreciated!When SaaS writer and content consultant Annabel Fay lost almost all of her clients overnight at the start of the pandemic, she wrote to 200 of her LinkedIn contacts and asked for a favour... On this episode, Annabel shares her steb-by-step approach to LinkedIn referral hacking and how it might help you grow y...2022-05-2015 min
DyscastiaLearning to teach kids living with dyslexia. How to get started and what training you need.In this episode, we talk to Bill, Sally, Karen, and Louise who run specialist dyslexia teacher training. We find out what’s involved and help you decide whether you should take up the challenge.
Sally Andrew
holds a Postgraduate Diploma in Dyslexia and Literacy from the University of York, UK. Sally has been tutoring students with dyslexia for 20 years and has trained many parents and educators in evidence-based multisensory interventions for dyslexia. Sally is the director of By Your Side Tutoring.
Karen Hodson
is a Director of Fullarton House – Assessment Therapy and...2022-05-1354 min15 Minute Freelancer58. Co-mentoring could change your life! (with Frankie + Steve from DIFTK)On this episode, Louise is joined by freelance podcasting royalty! Frankie Tortora and Steve Folland are not just co-hosts of the brilliant Doing It For The Kids podcast, but they've also been co-mentoring each other as freelance business owners (with kids and mammoth side projects) over the last few years. Here, they share their experience of co-mentoring and the impact it's had on their businesses and their lives. Listen in to hear:What is co-mentoring and how it can change your business (and your life!)Why it's so important to have someone to cheer you on and challenge...2022-05-1316 min15 Minute Freelancer57. Build your own board of directorsWho's on your imaginary board of directors? In this episode, Louise shares a fun strategy for figuring out business problems with a little help from your (imaginary) business friends).Say hi to Louise:Louise Shanahan is a freelance health and medical copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.LinkedIn: Louise ShanahanTwitter: @LouiseShanahan_Website: thecopyprescription.comIf you find th...2022-05-0610 min15 Minute Freelancer56. Dave Harland: how to stand out on LinkedInIn this episode, freelance copywriter and LinkedIn superstar Dave Harland shares his unique approach to making marketing fun. Dave's known for stirring up trouble on LinkedIn, poking fun at self-acclaimed thought leaders and brightening up the feed for the rest of us. Here, he breaks down his strategy and tells us:How he uses humour and parody to stand out on LinkedInHow he creates content and manages his time on social mediaSelling silliness to serious stakeholdersHow his marketing has changed over the yearsWhat he'd do if he was just starting outUncle Tony's response to clients that shift the...2022-04-2822 min15 Minute Freelancer55. Are discovery calls *really* necessary? (with Kerri Watt)Discovery calls – those introductory conversations with prospective new clients where you size each other up and decide if you want to work together – are often seen as an essential part of securing new business. But for some freelancers, they're a major source of stress, wasted time and frustration. Imagine if you could skip them altogether! In this episode, PR expert Kerri Watt shares how she sets up her processes to avoid time-consuming discovery calls and focus only on her most valuable leads:How to avoid time wasters who are just after free adviceWhen you *should* take the c...2022-04-2217 min15 Minute Freelancer54. Make yourself ridiculously referrableAs a freelancer, it's lovely to get that little ping in your inbox from someone saying you've been recommended as the number one person to help with their next project.But those referrals don't just happen by accident. There's plenty you can be actively doing to make sure that you are making yourself as referrable as possible.In this solo episode, I talk about:How you can become the first name that comes to mind for a referralMy five top tips for getting referralsWhat not to do when requesting a referralHow to stand out...2022-04-1513 min15 Minute Freelancer53. Cybersecurity for freelancers (with Ross Wintle)Do you know if you’ve been pwned? If you don’t even know what that means, don’t worry, you’re not alone. The world of internet security can be a scary place, and it’s not always easy to know where to start with protecting ourselves online. But as freelancers, it’s a subject we can’t afford to just ignore and hope it won’t affect us.In this episode, Ross Wintle, a software developer and former freelancer, shares his tips to keep our online assets safe and sound. Listen in to hear:The four...2022-04-0816 min15 Minute Freelancer52. From solo freelancer to successful partnership (with Adam Pearson)Have you ever considered partnering up with another freelancer to expand your business? Teaming up could be a great way to attract bigger projects, expand your services and grow your business without doubling your hours. But how does it work? How do you find the right business partner? What happens if you disagree?!In this episode, I chat to Adam Pearson, one half of the research powerhouse that is PS Research, which he runs with his business partner, Emma Slater. He shares his experiences of going from being a solo business owner to forming a successful partnership:2022-04-0117 min15 Minute Freelancer51. Keeping your freelance skills fresh! (With Angela Lyons)Freelance graphic designer and creative lead at Freelancer Magazine Angela Lyons joins Louise to talk all things learning. Keeping your skills fresh is essential if you want to stay on top of the latest industry trends and do the best possible work for your clients. And let's not forget the strategy, finance and marketing skills we need to build a sustainable business. It's a lot to fit in! Listen in to hear:How Ange has been using #Write52 to record her journey as a 'forever learner'The mentorships and courses that have had the biggest impact on Ange's business...2022-03-1817 min15 Minute Freelancer50. Up your networking game! (with Katie Sandow)Do you cringe at the thought of walking into a networking event? Waste hours trying to find the right people to connect with on social media? As a freelancer, you know what they say – your network is your net worth... or at least a nice steady pipeline of leads, collaborators and people to cheer you on when you need it. So how do we go about building a network?In this episode, Katie Sandow, marketing consultant and founder of The Marketing Forum, shares her advice on the art and science of networking:Why weak ties could be...2022-03-0415 min15 Minute Freelancer49. Career planning for freelancers (with Laurie Macpherson)Planning the next step in your career can be tricky when you aren't following a conventional path. When you work for yourself, you have to plan our own careers – there's no management programme or promotion pathway. In this episode, career wing woman Laurie Macpherson shares her advice for freelancers who are pondering the next step. We cover:how to ease the transition into self-employment so you can hit the ground runningwhat to do if family and friends don't get ithow to manage growing pains as your freelance business starts to take shapehow to tell if freelancing isn't for yo...2022-02-2516 min15 Minute Freelancer48. How to create a productised service"Productised services" are when you package and sell your freelance service as if it were an expensive pair of jeans or a tasty vegan sausage roll. In other words: it's a service that's designed and delivered the exact same way, every time.This episode covers:Why you should consider offering productised services as a freelancer How much to charge for your productised service to help build a sustainable businessWhat worked and what didn't when Louise created a productised serviceMentioned on this episode:Sales page for Louise's Copy Health Check: thecopyprescription.com/copyhealthcheckCopyhackers advice f...2022-02-1116 min15 Minute Freelancer47. Q+A on negotiating your freelance ratesThis episode is a Q+A on some gnarly freelance pricing issues, which popped up when Louise was a guest on a recent ContentUK panel on freelance pricing. Find out more about ContentUK: contentuk.coMentioned on this episode:Ep 15: Is it time to raise your freelance rates?Ep 4: The pricing advice I HATEEp 3: How to find your best-fit clientsSay hi to Louise:Louise Shanahan is a freelance health copywriter and a big fan of finding your freelance niche. She's on a mission to help...2022-02-0414 min15 Minute Freelancer46. How to feel confident marketing yourself online (with Gill Hill)It's much easier (and mroe fun!) to build an audience and attract your ideal clients when you know what you stand for. But figuring that out can be tricky. Gill Hill is a brand voice expert, copywriter and editor, and on this episode she shares the secret to authentic personal branding and how to own your voice.The discussion covers:how to feel confident marketing yourself onlinefinding your voice by uncovering your purposebuilding a personal brand that feels easy and authenticis it ok to share your political views when building a freelance brand?how to bring...2022-01-2815 min15 Minute Freelancer45. Stand out from the crowd with frameworks + storytelling (with Diane Wiredu)Diane Wiredu is a Messaging Strategist and Conversion Copywriter, and the founder of Lion Words. Diane is an expert in using storytelling and customer research to attract perfect-fit clients, and in this episode, she shares how freelancers can use the same strategies to market their services. We cover:How Diane came up with her ROAR framework and how having a structured way to talk about your services helps you stand out from the crowd (and makes discovery calls much easier)How to come up with your own framework to describe your services in a snappy, memorable wayDiane's favourite...2022-01-2116 min15 Minute Freelancer44. 7 freelancing pitfalls to avoid in 2022Continuing on a theme of getting into good freelancing habits to kick off 2022, this episode looks at 7 bad habits or pitfalls that you might be accidentally falling into when you're working with clients. Get ready for some tough talk about why ditching these habits is important if you want to build a successful freelance business.Remember, you're the boss!Mentioned on this episode:Ep 10 with Sophie CrossEp 30 with André SpiteriSay hi to Louise:Louise Shanahan is a freelance health copywriter and a big fan of finding y...2022-01-1410 min15 Minute Freelancer43. How to set goals to grow your freelance business in in 2022It's time to dive back into business after the new year, so of course we had to talk about if and how you should set goals to grow your freelance business in 2022. In this episode, Louise shares her six-step process for setting goals that actually mean something to you (so you can actually achieve them!), plus her number one business goal for 2022. What do you have planned for your business in 2022? "If you don’t make plans or set intentions about how you want your business to look or to evolve, it will just plod along in it...2022-01-0715 min15 Minute Freelancer42. Emma Cownley on using side projects to grow your freelance businessIt's a freelancing podcast–YouTube crossover! Emma Cownley is a freelance copywriter, heavy metal hobbit (her words), and host of the irreverent freelance writing show on YouTube, Kiss My A's. On this episode, she shares her experience of building an audience on YouTube, the ups and downs of creating a side project, and how a side project can help you attract freelance clients who really get you.Bonus! We also recorded a video for Emma's channel. Head over to Kiss My A's for a special ep on how to use social media to grow your freelance business.2021-12-1018 min15 Minute Freelancer41. My top 9 freelance client red (and orange!) flagsWhat are your red flags when it comes to deciding whether or not to work with a freelance client? Do you have any orange flags – the situations that could be turned from a definite "no" to a "maybe" if certain criteria are checked off? As we head into 2022, it's worth thinking about what makes you say "hell yes" or "no way", so you can make faster and better decisions in your freelance business. In this episode, Louise shares her top 9 red (and orange!) flags and some strategies for avoiding them in the first place. "The vast majority of...2021-12-0313 min15 Minute Freelancer40. What I've loved + learned in 40 podcast episodesA huge thank you to everyone who has listened and subscribed and supported the podcast over the last 40 episodes! To celebrate this nice round number, this episode is a look back on what I've loved and learned on this little podcasting journey, answering listener questions such as:Why did I decide to start a podcast in the first place? How did I land on the 15-minute format? What tech do I use and how long does each episode take?what are my favourite episodes? Have there been any unexpected upsides to having a...2021-11-2616 min15 Minute Freelancer39. Can you build a freelance business without Big Tech? (with Dave Smyth)Many freelancers and small businesses use Facebook, Google, and other big tech companies to attract clients and deliver services. There's a growing movement of freelancers that would like to be less reliant on these tech giants, but where do we start? Whether you're concerned about having all your eggs in someone else's basket (where the rules can change on a whim), or you're concerned about data privacy, digital ethics, or surveillance capitalism – Dave Smyth has some suggestions for you.Dave Smyth is a co-founder of the ethical web design company, Scruples; the founder of the Be...2021-11-1916 min15 Minute Freelancer38. #FreelanceChat: how to create sustainable services#FreelanceChat is a weekly Twitter chat for freelancers around the world, hosted by Michelle Garrett (@PRisUs) on Thursdays, 12 noon ET. On 21 October, Louise had the pleasure of co-hosting a chat about designing freelance services that get results for clients, but are also enjoyable, practical and profitable for you to deliver. This episode of 15 Minute Freelance is a super-fast round-up of all the brilliant tips and advice shared by the #FreelanceChat community in response to these Qs:How do you strike a balance between offering what clients need and doing what you enjoy most? Choosing a niche can...2021-10-2916 min15 Minute Freelancer37. Your freelancing reading list (my fave biz books)Which books have had the biggest impact on your freelancing career? In this episode, Louise shares her favourite books about business, freelancing and creativity.Mentioned on this episode:The Four Hour Work Week by Tim Ferriss Tribe of Mentors by Tim Ferriss Tools of Titans by Tims Ferriss The War of Art by Steven PressfieldTurning Pro by Steven PressfieldFeck Perfuction (Dangerous Ideas on the Business of Life) by James VictoreShow Your Work by Austin KleonSteal Like an Artist by Austin KleonSurvival Skills for Freelancers by Sarah Townsend Episode 23: Saying no and beating burnout with Sar...2021-10-1513 min15 Minute Freelancer36. Facebook went down! (and how to avoid single points of failure)This week, Facebook went down! Was your thumb twitching nervously all of Monday evening? Did you rush to update your Pinterest account or sign up for MailChimp? As everyone is reminded yet again of the dangers of building your business on borrowed land (i.e. relying on one company's apps as a source of leads and clients), this episode digs into some of the single points of failure that can arise in a freelance business. Specifically:Are you relying too much on one industry, channel or tool?How do you keep your business running smoothly if the tools...2021-10-0812 min15 Minute Freelancer35. Find freelance clients on Twitter"Being helpful is a rock-solid strategy for attracting clients." And what better place to find people who need your help than on Twitter? In this episode, Louise shares some tips to help you attract more clients on Twitter (and avoid getting sucked into doom-scrolling rabbit holes!). Louise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.Mentioned on this episode:#ContentClubUK (Twitter chat, Tuesdays, 11am UK time)#FreelanceHeroes and #FreelanceChatPeak Fr...2021-09-2416 min15 Minute Freelancer34. Should freelancers ever work for free?Would you ever work for free? Most freelancers have been asked to do unpaid work at some point in their career, and usually the golden rule is to grab that big red flag and say no. After all, exposure doesn't pay the bills. But what if there are some situations where it makes sense? In this episode, Louise Shanahan shares three scenarios where working for free might be worth it.Louise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a freelance business that feels easy and works for t...2021-09-1715 min15 Minute Freelancer33. A peek inside my proposalsSo you had the call with the prospective client, you know you want to work with them, and now... it's time to write the proposal! But what do you include? What can you leave out? What does the client really want to know? Does it need to be a fancy pdf? In this jam-packed episode, Louise shares her step-by-step process for writing proposals that will win over new clients and set you up for a successful project (and won't take more than 15 mins to prepare). Plus, get the scoop on info kits – an alternative to proposals that could save yo...2021-09-1015 min15 Minute Freelancer32. What's your freelancer love language?What's your freelancer love language? Do you thrive on positive feedback and glowing testimonials, or is a timely invoice payment enough to make you feel appreciated? Do you prefer lots of face-to-face contact with clients, or just wanna get on with the work in peace? When you know what makes you tick, you can build processes that allow you to thrive, do your best work, and build great relationships with your clients so you love what you do.Louise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a...2021-08-2011 min15 Minute Freelancer31. Ask Me Anything About Freelancing!This episode is a little different... instead of a single topic or interview, we're firing through as many listener questions as possible in 15 mins. Tidbits include:How do you respond to vague client inquiries? (Clue: it's all in the intake process!)How do you deal with clients ghosting you? How to talk about money with clients when you hate talking about moneyHow can a coach help your freelance business?How do you give yourself a promotion as a freelancer?Huge thanks to everyone who sent in a question.Louise Shanahan is a freelance health copywriter a...2021-08-1315 min15 Minute Freelancer30. Qs to ask as your business grows (with André Spiteri)What questions should you be asking as your freelance business grows? How do you scale your business in a way that feels right for you? On today's episode, freelance copywriter André Spiteri shares his experience of the practical questions and mindset shifts that happen as your business evolves, including:Questions to ask as your business growsHow to think about scaling your businessSetting goals for the next phase of your businessChoosing clients that share your valuesSteps to take to prepare for growth from day 1Working with a VALouise Shanahan is a freelance health copywriter and content marketer. S...2021-08-0614 min15 Minute Freelancer29. Land your wishlist clients with cold pitching (with Bree Weber)In this episode, Bree Weber, creator of Cold Pitch Masterclass, joins Louise for a jam-packed run down of her framework for ethical, non-sleazy cold pitching. Yes, cold pitching works! And no, it doesn't have to feel awkward. Bree has an amazing 100% open and response rate and a 60% conversion rate on her cold pitches, and in this episode she tells us how she does it. Whether or not you've tried cold pitching before, you'll feel excited to give it a go after this conversation.Bree shares:How losing her clients at the start of the pandemic prompted...2021-07-3019 min15 Minute Freelancer28. Oops! How to handle mistakesArgh! You made a mistake on a client project (or some other part of your freelance business). Now what?First up, you're not alone. We've all been there. In this episode, Louise shares an embarrassing story of one of her own mishaps and offers 5 steps to take to fix a mistake if something goes wrong on a client project."The truth is that running a business is full of sticky moments. We’re all figuring it out as we go. We make so many decisions, so we’re bound to go down the wrong path now...2021-07-2310 min15 Minute Freelancer27. Talking people, planet + profits with Sally FoxOne of the huge advantages of running your own business is being able to support causes that are close to your heart. Maybe you plant a tree for every invoice paid. Maybe you donate a portion of your profits to your favourite charity. Maybe advocating for social change is more your style. If you're curious about how to make social and environmental change a manageable but meaningful part of your business, this episode is for you. Sally Fox is a freelance copywriter who works with sustainable brands. In this episode, Sally shares how she has built sustainability a...2021-07-1614 min15 Minute Freelancer26. How to find more clients on LinkedInHate LinkedIn? Tired of a feed filled with boring updates from connections you don't know and thought leaders posting hot takes about the cheese sandwich they just ate? Same.On today's episode, Louise shares 4 easy ways to make LinkedIn fun, so you can find more freelance clients and maybe even enjoy the process. Plus, we're starting a design-your-own 30-day LinkedIn challenge! You in?Wanna leave me a voice note? Go to memo.fm/15 and say hi!Louise Shanahan is a freelance health copywriter and content marketer. She's...2021-07-0916 min15 Minute Freelancer25. Ship before you're ready (and banish perfectionism)Today's solo episode is about shipping before you're ready, lessons learned from 25 episodes of this podcast, and banishing perfectionism."Step over any negativity that comes from people who haven't stepped into the arena themselves. There will always be a reason to procrastinate. But if we take the leap before we're ready, and we just start, then we have real data to work with. So don't wait for someone to give you permission. Choose yourself."Wanna leave me a voice note? Go to memo.fm/15 and say hi!...2021-07-0212 min15 Minute Freelancer24. Journal your way to freelance success w/ Jen McKeownDear Diary, we've got our personal development hats on today! When you're running a freelance business, there's nowhere to hide – you have no choice but to push through and figure things out. On this episode, performance and leadership coach Jen McKeown talks us through some strategies for reflective practice, self-coaching and journalling, so we can work through the sticky bits and achieve our freelancing goals:why it's important to acknowledge the emotional toll that comes with working for yourself3 ways to use journalling as a self-coaching business tool so you can avoid turning every decision into an...2021-06-2515 min15 Minute Freelancer23. Saying no and beating burnout w/ Sarah TownsendToday's episode is a chat with freelance copywriter Sarah Townsend, author of Survival Skills for Freelancers. One of the best bits about freelancing is being in control of your own work, but that's also a huge challenge. In this episode, Sarah shares her top tips on:setting boundaries so you can control your time, avoid burnout and deliver your best workpractising a growth mindset and remembering 'progress over perfection'building a boost bank, to help you celebrate the wins and beat imposter syndromehow to get in the right frame of mind to promote your servicesSince publishing her...2021-06-1817 min15 Minute Freelancer22. Should you hire a virtual assistant? (with Caroline Marshall)At a certain point in your freelance career, you realise you can't do it all. Nor should you! Hiring a virtual assistant (VA) is one way to take the pressure off and let an expert take care of your admin and business management tasks, so you can focus your magic elsewhere.Caroline Marshall is the founder of Upsource, an award-winning virtual assistant agency, and on today's episode she shares:how a VA can support your freelance business so you can avoid burnout and focus on growing your businesshow to find the right VA (and get over...2021-06-1115 min15 Minute Freelancer21. Stress-free accounting with Martin BrooksOn today's show... what your accountant wishes you knew!Louise is joined by Martin Brooks, an accountant with expert knowledge of freelance and small business accounts. He shares: 3 things to prioritise when it comes to getting your finances in orderhow to know when it's time to go limitedhow to plug the gap when you don't have sick pay, holiday pay or parental leavethe one mistake we mustn't make when it comes to taxesMartin Brooks is an accountant at Gold Stag Accounts. Connect with him here:Twitter: @goldstagaccountLinkedIn: Martin BrooksWebsite: g...2021-06-0415 min15 Minute Freelancer20: Choosing your business name with Mark GraingerWhat should you call your freelance business? Should you use your own name or operate under a brand name? On today's episode, Louise chats to fellow copywriter Mark Grainger, who has used both at various points in his business. Mark shares why he decided to change to a brand name, the personal meaning behind the name he chose, and his tips for coming up with a name that feels like you and will attract the kind of clients you really want.Mark Grainger is a copywriter at Blossom Tree Copy. Find him here:Twitter: @MarkGrainger...2021-05-2815 min15 Minute Freelancer19. Monkey brain metricsWhat's your barometer of freelance success? Do you find yourself distracted by how many followers you have on Twitter or the size of your email list? Do you have a sneaky peek at what other freelancers' say they're earning? Today's episode is about zeroing in on what really matters in our freelance business and getting permission to ignore the rest."When we get more likes and followers and subscribers, we get a dopamine hit. They're monkey brain metrics. All of this takes up time and energy, which are limited resources when you work for yourself. So it's...2021-05-2113 min15 Minute Freelancer18. How to ask for (and use!) better client testimonialsEver feel awkward about asking a client for a testimonial? Never quite sure what to do with them when they arrive? In today's episode, we're going to fix that! You'll get:tips on how to make asking for testimonials as painless as possthe 9 exact questions Louise asks to elicit testimonials that are a bit more useful than "that was great, thanks"three ways to use your testimonials to add extra persuasive power to your website and marketing copyYou'll also find it all nicely summarised in this handy FREE pdf, along with even more tips and details...2021-05-1413 min15 Minute Freelancer17. How to make faster freelancing decisionsOne of the best bits about working for yourself is that you get to make all the decisions. But that's also one of the biggest challenges! From choosing a business name to figuring out how to reply to that awkward client email, the decision-making process can be tough. Today's episode includes frameworks to help you stop agonising over every decision and just rip the band-aid off.Featuring special guest: Ziggy the catYou might also like:Episode 6: Spend less time on client work with theme daysLouise Shanahan is a freelance...2021-05-0711 min15 Minute Freelancer16. Break free of the feast or famine cycle for goodOne of the big challenges facing many freelancers is the feast or famine cycle. You're either way too busy and stressed out, or your inbox looks like someone cancelled your account without telling you. Navigating these ups and downs can be hard work, both financially and psychologically. But there is a way to break free! Today's episode includes a few strategies that might help you smooth out your workload and income so you can say goodbye to the feast or famine cycle. Mentioned on this episode:Episode 1: 7 simple ways to find freelance clients in 2021E...2021-04-3012 min15 Minute Freelancer15. Is it time to raise your rates?!When you don't have a boss to give you a promotion or a pay rise, you have to create your own career ladder! This episode looks at why you should raise your freelance rates, different ways to give yourself a pay bump (not all of which include raising your prices), and how to communicate changes with clients without getting sweaty and weird."If you felt like you needed permission to raise your rates, you just got it!"Mentioned on this episode:Episode 4: The pricing advice I hate!Episode 3: How to find your...2021-04-2315 min15 Minute Freelancer14. Is online marketing a cult?Is online marketing a pyramid scheme? A cult? Today, Louise looks at the darker side of the online marketing world and what it means for freelancers. Listen up for the three ways this harms freelancers and what we can do about it."Celebrity marketers present themselves as our friends, as boss babes, as the guy next door so we 'know, like and trust' them. We think, 'they're just like me, maybe I can do that too.' But the problem is that what worked for them won't work for everyone. And if you buy their course, and...2021-04-1612 min15 Minute Freelancer13. Anatomy of a (cringe-free) sales callFeel awkward about sales calls? Lots of freelancers (new and experienced!) dread getting on calls with prospective clients. In today's episode, Louise breaks down how she prepares for 'chemistry calls' with tips for what to do before, during and after the call, to make them as pain-free as poss."It's kind of like a first date, isn't it? You're just seeing if you want a second date at this point. You don't need to get married on the call." Louise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help...2021-04-0913 min15 Minute Freelancer12. Are these clauses missing from your contract?In today's episode, Louise answers a listener question about freelance contracts. What clauses should go in your contract? In today's episode, Louise shares:why having a contract in place is about more than making sure you get paidwhere to find decent templates for freelance contractstwo overlooked clauses that will make running your freelance business easier*Note: none of the information shared on this podcast should be considered legal advice! Always speak to a lawyer regarding contractual issues.*Louise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help o...2021-04-0214 min15 Minute Freelancer11. How to create a personal brand in 15 minsWhat is a personal brand anyway? Do you really need one? Is it just for Instagram influencers? Why can't you just be yourself (or maybe you can...)?Today's episode of 15 Minute Freelancer digs into:- what a personal brand is and isn't- what it means to be the face of your freelance business- how you can be more consistent in presenting yourself online and offline- a top tip on personal branding from Dolly PartonLouise Shanahan is a freelance health copywriter and content marketer. She's on a...2021-03-2611 min15 Minute Freelancer10. Sophie Cross on the power of community and launching a magazineFreelance marketer and course creator Sophie Cross is the first ever guest on 15 Minute Freelancer!Sophie is the brains behind Thoughtfully Marketing and founder and editor of Freelancer Magazine, which hits our shelves (literally, it's a real print mag!) on 1 April 2021. Join us while we talk about:how a random idea on New Year's Day turned into a Kickstarter phenomenonhow the freelance community changed Sophie's businessSophie's fave online communities for freelancershow to nose your way into online communities if you're feeling shyone way to make LinkedIn not awfulMentioned on this episode 2021-03-1915 min15 Minute Freelancer9. 7 tips for easy freelance financesToday we are getting our financial ducks in a row! Money is one of the biggest stresses for many freelancers, but when you get the basics in place, it's easy breezy. Listen for seven tips on how to build strong financial foundations for your business. Got a question? Submit it to Louise via one of the links below.Mentioned on this episode (not affiliate links)Martin Brook (@goldstagaccount) of Gold Stag AccountsFreeAgentStarling BankSay hi to Louise!Twitter: @LouiseShanahan_...2021-03-1211 min15 Minute Freelancer8. No portfolio? Do this insteadWhat do you do when a prospective client asks for samples or a link to your portfolio and you don't have anything relevant to share? How do you get the work to build a portfolio without the portfolio that will prove you can do the work? How do you get experience when you have no experience? This episode gives you some suggestions for what to do when you don't have examples of previous work to show new clients. (Spoiler: don't make it up!)"If you're just starting out as a freelancer, or you're offering a n...2021-03-0510 min15 Minute Freelancer7. Should you have a niche? (And how to choose one)Is niching or specialising as a freelancer overrated or underrated? What do we mean by niching anyway? Some people swear by specialising, while others think it's better to keep your options open. In today's episode, Louise talks about why niching might be misunderstood, what it really is, and why it might be worth considering in your freelance business."As freelancers, we want to be helpful and flexible. And we're kind of programmed not to say no to paying work. We might worry about getting bored or pigeon-holed. But I think that's a bit of a misunderstanding. Niching...2021-02-2616 min15 Minute Freelancer6. Spend less time on client work with theme daysRunning a freelance business can be split in two parts: client work, and business development work. But we often find ourselves saying "yes" to new projects that fill up our time, so the biz dev work has to be squeezed around the edges. How do you make time for both? In this episode, Louise shares how she uses theme days to structure her week."Theme days are a way to take back ownership of your time and energy. Each day, you only work on that day's theme, such as client management, marketing, finance, or whatever. You don't...2021-02-1913 min15 Minute Freelancer5. How I deal with freelancer burnoutIf you've been struggling with stress, burnout and just generally not feeling like yourself over this last year, you're not alone. In this episode, Louise shares her experience of 'freelancer burnout' and how she overcame it. Listen up for some easy tactics to help you feel more in control and less overwhelmed, so you can keep your business running smoothly even when your energy starts to dip."Sometimes the things we love about working for ourselves are also the things that make it a real challenge. You’re responsible for everything. You make all the decisions yourself an...2021-02-1216 min
The Lion’s DenLouise Shanahan - European Youth 800m ChampionOn this week’s episode of The Lion’s Den, we speak to Trinity Physics PhD Louise Shanahan. A middle distance runner from Ireland, Louise talks her impressive running CV, her plans to compete at the World Student Games this summer + Paris 2024, as well as why attitudes towards young female runners coming off junior success need to change.2021-02-0844 min15 Minute Freelancer4. The pricing advice I HATEIn today's episode, Louise reveals the one piece of advice she really dislikes when it comes to pricing your freelance services. Can you guess what it is?Listen up for Louise's step-by-step pricing process and three questions to consider when figuring your own pricing strategy, so you can sell your services without feeling awkward about the money question.Louise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a business and life they love – in weekly snack-sized bites.Say hi to Louise!...2021-02-0515 min15 Minute Freelancer3. How to find your best-fit clientsIn the third episode of 15 Minute Freelancer, we put a freelancing spin on the concept of product-market fit. Louise shares her process for finding freelancer-client fit, to help you figure out who your ideal clients are and how to create a service that meets their needs and yours."Not every client is for you. And you're not for every client either. It's important to find the right chemistry. When you figure out freelancer-client fit, you're on the way to keeping your project pipeline flowing with work that you actually want to do. The marketing will be easier...2021-01-2912 min15 Minute Freelancer2. 3 things I wish I knew when I started freelancingThinking about starting a freelance business? Worried about where to start? In the second episode of 15 Minute Freelancer, Louise Shanahan reflects on three things she wished she knew when she was making the leap from 'proper job' to full-time freelancer."I had a lot of fear around quitting a sensible, well-paid 'proper' job and going it alone. I didn't know any freelancers or business owners. There was no model to follow. But looking back a few years later, it feels like a complete 180. It's been such an adventure! Here's what I would tell myself when I was p...2021-01-2015 min15 Minute Freelancer1. 7 simple ways to find freelance clients in 2021The very first episode of 15 Minute Freelancer is here! Your host is freelance health copywriter Louise Shanahan. After 10 years in a 'proper' job, Louise started her own freelance business 5 years ago and hasn't looked back since. She's on a mission to help others build a business that works for them – in weekly snack-sized bites.In today's episode, we're looking at how to find the number one thing every freelancer needs: CLIENTS! Whether you're just starting out or you're a seasoned freelancer having a wee bit of a dry spell, listen up as Louise shares her 7 most effective wa...2021-01-1821 min
Marketing Study Lab - Actionable Marketing KnowledgeWhen Copywriting Always Ask So What with Louise Shanahan a Health Copywriter and Jargon-Buster from The Copy PrescriptionLet's talk to Louise Shanahan, a copywriter for The Copy Prescription, and I love that name as Louise writes within two niche marketplaces – yep - health and the Government. Louise is also a fitness nerd and a former civil-servant, which helps as she is writing about these two things A LOT! Go figure, someone who knows an industry, has a passion for it and has gone niche, actually making a living from these things, well I never!!! Takeaways - What is your skill, what is your niche? Louise career has been guid...2018-10-1600 min
The Soundtrack to Your Imagination with Free AudiobookTechnological Singularity Audiobook by Murray ShanahanListen to this audiobook in full for free onhttps://hotaudiobook.com/freeID: 241224
Title: Technological Singularity
Author: Murray Shanahan
Narrator: Tim Andres Pabon
Format: Unabridged
Length: 06:15:00
Language: English
Release date: 09-01-15
Publisher: Ascent Audio
Genres: Science & Technology, Computers
Summary:
The idea that human history is approaching a 'singularity' -- that ordinary humans will someday be overtaken by artificially intelligent machines or cognitively enhanced biological intelligence, or both -- has moved from the realm of science fiction to serious debate. Some singularity theorists predict that if the field of artificial intelligence (AI) continues to develop at its current dizzying rate, the...2015-09-016h 15