Shows
Leaders in Customer Loyalty, Powered by Loyalty360Loyalty360 Executive Spotlight: John Sellers, Bank of AmericaSend us a textLoyalty360 had the pleasure of speaking with John Sellers, Head of Rewards at Bank of America and 2024 Loyalty Expo Champion of Customer Loyalty honoree. Bank of America’s Preferred Rewards program boasts 11 million members and leverages technology and engaged associates to provide personalized value. Mark Johnson, CEO of Loyalty360, discussed key perspectives on the customer loyalty experience with John.Read the full article on Loyalty360 here.Watch the full interview here.2025-01-0921 min
Leaders in Customer Loyalty, Powered by Loyalty360#385: Loyalty360 Loyalty Live | Nowell Outlaw, SwitchflySend us a textSwitchfly was founded in 2003 as a travel technology startup. Today, Switchfly is a travel experience platform that allows brands to create memorable moments for employees. As a concept, the company is the silent partner in many of the major loyalty programs that consumers recognize. For the last 20 years, the company has been behind many of the loyalty points programs in financial services and the airline industry, which reward and engage consumers with travel. When consumers take points earned through a credit card to pay for travel, Switchfly works behind the scenes, applying those...2024-07-1619 min
Leaders in Customer Loyalty, Powered by Loyalty360Loyalty360 Loyalty Live | Steven Douglas, AddtowalletSend us a textAddtowallet.io offers a mobile wallet marketing platform that lets brands create, manage, and distribute digital offers and pass them on to Apple Wallet and Google Pay. Traditional coupons, loyalty cards, gift cards, and event tickets can be made visible and accessible to customers no matter where they are—dynamically updated in real-time and tracked from inception to intent-to-purchase to redemption. After the Addtowallet platform was built, the company realized that there were not many marketers active in the digital wallet channel. The company saw an opportunity for marketers and brands to...2024-06-1115 minLeaders in Customer Loyalty, Powered by Loyalty360Loyalty360 Loyalty Live | Aaron Lobliner, CataBoomSend us a textIn a rapidly evolving marketing landscape, where engaging and retaining customers is an ongoing challenge for many brands, the concept of gamification has emerged as a captivating solution. By incorporating elements of play into their loyalty efforts, brands have found a powerful means to not only acquire new customers but also keep those customers interested and engaged.Loyalty360 recently delved into this topic with Aaron Lobliner, Chief Client Officer at CataBoom. We asked him what gamification means to CataBoom, how clients are embracing gamification techniques, and the role it plays in...2023-11-0723 minLeaders in Customer Loyalty, Powered by Loyalty360Loyalty360 Loyalty Live | Don Smith, Brierley – CapillarySend us a textCapillary Technologies, has made waves in the loyalty industry, thanks to its recent acquisitions of two prominent companies: Brierley and Tenerity's Digital Connect Assets. Since its inception in 2012, Capillary has served companies worldwide with its customer data platform. Through the utilization of its AI-powered loyalty management platform, Capillary can enhance a brand’s loyalty program to improve the customer experience and enhance program strategies.In an exclusive interview with Loyalty360, Don Smith, the Global Consulting Officer and Chief Marketing Officer (CMO) at Brierley – Capillary, gave an inside look at Capillary's recent acqu...2023-10-3123 minLeaders in Customer Loyalty, Powered by Loyalty360Loyalty360 Loyalty Live | James Murphy and Sara Fefferman, SalesforceSend us a textFamiliar to marketing, sales, and customer service teams globally, Salesforce supplies cloud-based solutions to support its clients’ customer loyalty and customer relationship management (CRM) strategies and programs. The company’s signature software bundle, Customer 360, provides brand teams with a shared view of customer information at every phase of the customer journey, allowing clients to enhance customer relationships, streamline sales and marketing efforts, and scale to accommodate business needs.Loyalty360 recently spoke with two Salesforce associates, James Murphy, Senior Manager – Retail Industry Advisor, and Sara Fefferman, Product Marketing Manager. They discussed how Salesf...2023-10-2422 minLeaders in Customer Loyalty, Powered by Loyalty360Loyalty360 Loyalty Live | Ellen Green, BounteousSend us a textFor the past 20 years, Bounteous has established itself as a co-innovation partner for numerous brand clients. The company’s core mission as a technology-agnostic agency is to assist clients from a wide range of industries in selecting, implementing, and optimizing their technology, as well as bring loyalty experiences to life through strategic consulting, mobile app design, website development, creative, analytics, and more.Loyalty360 CEO, Mark Johnson, spoke with Ellen Green, Vice President of Loyalty Strategy at Bounteous, to learn more about her experience in consulting and how Bounteous partners with brands to...2023-10-1714 minLeaders in Customer Loyalty, Powered by Loyalty360Loyalty360 Loyalty Live | Brandon Logsdon, PDI TechnologiesSend us a textPDI Technologies has decades of industry experience, gathering customer data and providing expert consulting to fuel stations for increased efficiency and profitability.Adapting to new changes in the industry, like electric vehicles (EVs) and sustainability, PDI Technologies has supported clients in their loyalty strategies to attract all kinds of customers — and drivers — to make the most use of their space, bringing shoppers from the fuel/charging stations to inside the convenience stores.Loyalty360 spoke with Brandon Logsdon, President of Consumer Engagement Solutions at PDI Technologies, about his experience with...2023-10-1030 minLeaders in Customer Loyalty, Powered by Loyalty360Loyalty360 Loyalty Live | Kyle Clark, MastercardSend us a textMastercard® has been a leader in payments since the late 1960s. Over the past decade, the company has evolved its suite of services to help customers make smarter decisions with improved outcomes. When it comes to consumer engagement, Mastercard works with brands to deliver better experiences and ultimately drive long-term loyalty. Kyle Clark, Senior Vice President of Merchant Loyalty at Mastercard, has seen many changes in consumer behavior, especially in recent years as consumers increasingly shift to digital. Clark’s focus is on supporting brands across industries to build loyal relationships with...2023-10-0318 minLeaders in Customer Loyalty, Powered by Loyalty360Loyalty360 Loyalty Live | Kris Tremaine and Tom Madden, PhaedonSend us a textA well-known name in customer loyalty for years, ICF Next recently announced exciting news for the company as the result of the sale of its commercial marketing group to private equity firm Cohere Capital, rebranding to Phaedon. With the team's core leadership and expert teams remaining intact, the newly introduced Phaedon is forward focused on helping clients enhance their customer experiences and develop stronger loyalty strategies. Loyalty360 spoke with Kris Tremaine, CEO of Phaedon, and Tom Madden, Executive Vice President, to learn more about the rebrand and get their take on t...2023-09-1423 minLeaders in Customer Loyalty, Powered by Loyalty360Loyalty360 Loyalty Live | Roger Williams, MarigoldSend us a textWith years of customer loyalty experience, the team at Marigold (formerly Cheetah Digital) has a strong pulse on the current customer loyalty landscape. In 2022, Marigold surveyed 1500+ U.S. consumers to better understand their sentiment toward brand loyalty and what they expect from their favorite brands. In an era of economic uncertainty, quickly evolving technologies, but a consistent interest in customer loyalty strategies, where are the most valuable areas for brands to focus their resources? Loyalty360 sat down with Roger Williams, Head of Loyalty Center of Excellence at Marigold to dive into t...2023-09-1225 minLeaders in Customer Loyalty, Powered by Loyalty360Loyalty360 Loyalty Live | Kim Welther, BaesmanSend us a textLoyalty360's Mark Johnson interviews Kim Welther, Baesman, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.2023-08-2213 minLeaders in Customer Loyalty, Powered by Loyalty360Aristocrat: Loyalty360 Awards Recap Series | 2023 Loyalty ExpoSend us a textAristocrat is a global leader in gaming content and technology and a top-tier publisher of free-to-play mobile games. Operating in the Americas, Europe, Middle East and Africa, and Asia Pacific, the brand delivers end-to-end solutions for customers in more than 300 jurisdictions across the globe.A finalist for the 2023 Loyalty360 Awards at this year’s Loyalty Expo in Orlando, FL, in the B2B Customer Loyalty category, Aristocrat received the silver award.Mark Johnson, CEO of Loyalty360, spoke with Vanessa Lisnard, the Program Manager of Commercial Strategy at Aristocrat Technologies, In...2023-08-1704 minLeaders in Customer Loyalty, Powered by Loyalty360Loyalty360 Loyalty Live | Oliver Page and Adrian Trzaskus, DeloitteSend us a textDeloitte has built a multi-functional business for over 100 years, primarily focusing on consulting, tax, and audit assistance. With a global presence of over 400,000 employees, the organization has established itself as a powerhouse in name and brand recognition.Deloitte’s loyalty practice and consulting services support brand clients in any stage of their customer loyalty efforts, whether a client is looking to launch a loyalty program for the first time, relaunch an existing program, or enhance any number of touchpoints within a customer journey.When it comes to loyalty, Deloitte’s te...2023-08-0819 minLeaders in Customer Loyalty, Powered by Loyalty360Loyalty360 Loyalty Live | Eric Dean, BanyanSend us a textLoyalty360's Mark Johnson interviews Eric Dean, Banyan, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.2023-07-2518 minLeaders in Customer Loyalty, Powered by Loyalty360Loyalty360 Award Recap: A Q&A with Jason Whiting on the LEGO Group’s Multiple Award RecognitionsSend us a textFor 90+ years, the LEGO Group has been owned by the Kristiansen family in Billund, Denmark. What started as a wooden toy workshop in 1932 would grow into one of the most recognizable toy brands in the world after it started making injection-molded plastic bricks. Part of LEGO’s success comes from its commitment to its company values: fun, creativity, and inclusivity. These values are the foundation of the LEGO VIP rewards program and are built into every promotion and reward it offers. At the 2023 Loyalty360 Loyalty Expo in Orlando, FL, the LEGO Gro...2023-07-1807 minLeaders in Customer Loyalty, Powered by Loyalty360Loyalty360 Award Recap: A Q&A with Aiman Feza and Elizabeth McNeil on Scene+’s Multiple Award RecognitionsSend us a textFounded in 2007, Scene+ started as a joint venture between Cineplex — a major movie theatre chain in Canada — and Scotiabank — one of Canada’s top five banks. For over 10 years, Scene+ has been one of the top loyalty programs in Canada. The brand recently relaunched its loyalty program, switching from an entertainment program to a full lifestyle program.At the 2023 Loyalty360 Loyalty Expo in Orlando, FL, Scene+ was recognized as a 360 Degree Award winner and as finalists in the following Loyalty Awards categories:· Brand to Brand Partnerships — Platinum Award· Custome...2023-07-1202 minLeaders in Customer Loyalty, Powered by Loyalty360Loyalty360 Award Recap: A Q&A with Stephanie Miller on Signia Aspire’s Multiple Award RecognitionsSend us a textMark Johnson, CEO of Loyalty360, spoke with Stephanie Miller, Senior Loyalty Program Manager at Signia Aspire, about the brand’s award-winning presentations, advice for similar brands — especially those with B2B loyalty programs, and the next exciting step for the Aspire program.2023-07-0707 minLeaders in Customer Loyalty, Powered by Loyalty360Loyalty360 Loyalty Live | Andy O'Dell, ClutchSend us a textLoyalty360's Mark Johnson interviews Andy O'Dell, Clutch, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.2023-06-2720 minLeaders in Customer Loyalty, Powered by Loyalty360Loyalty360 Loyalty Live | Chris Mills, Talon.OneSend us a textLoyalty360's Mark Johnson interviews Chris Mills, Talon.One, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.2023-06-0616 minLeaders in Customer Loyalty, Powered by Loyalty360Loyalty360 Loyalty Live | Rob Purdy, CarltonOneSend us a textLoyalty360's Mark Johnson interviews Rob Purdy, CarltonOne, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.2023-05-3018 minLeaders in Customer Loyalty, Powered by Loyalty360Loyalty360 Loyalty Live | Pamela Erlichman, JebbitSend us a textLoyalty360's Mark Johnson interviews Pamela Erlichman, Jebbit, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.2023-05-0219 minLeaders in Customer Loyalty, Powered by Loyalty360Loyalty360 Loyalty Live | Bindu Gupta and Connie Sisco, ICF NextSend us a textLoyalty360's Mark Johnson interviews Bindu Gupta and Connie Sisco, ICF Next, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.2023-04-2517 minLeaders in Customer Loyalty, Powered by Loyalty360Loyalty360 Loyalty Live | Jonathan Silver, Engage PeopleSend us a textLoyalty360's Mark Johnson interviews Jonathan Silver, Engage People, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.2023-04-0423 minLeaders in Customer Loyalty, Powered by Loyalty360Loyalty360 Loyalty Live | Eileen Peacock and Aidan Lundy, TeneritySend us a textLoyalty360's Mark Johnson interviews Eileen Peacock and Aidan Lundy, Tenerity, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.2023-03-2822 minLeaders in Customer Loyalty, Powered by Loyalty360Loyalty360 Loyalty Live | Don Smith, BrierleySend us a textLoyalty360's Mark Johnson interviews Don Smith, Brierley, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.2023-03-1430 minLeaders in Customer Loyalty, Powered by Loyalty360Loyalty360 Loyalty Live | Christopher Sandstrom, ComarchSend us a textLoyalty360's Mark Johnson interviews Christopher Sandstrom, Comarch, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.2023-02-2813 minLeaders in Customer Loyalty, Powered by Loyalty360Loyalty360 Loyalty Live | Joe Martin, Dow Jones and The Wall Street JournalSend us a textLoyalty360's Mark Johnson interviews Joe Martin, Dow Jones and The Wall Street Journal, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.2023-02-1415 minLeaders in Customer Loyalty, Powered by Loyalty360Loyalty360 Loyalty Live | Robert Passikoff, Brand KeysSend us a textLoyalty360's Mark Johnson interviews Robert Passikoff, Brand Keys to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.2023-02-0733 minLeaders in Customer Loyalty, Powered by Loyalty360Loyalty360 Loyalty Live | Zsuzsa Kecsmar, AntavoSend us a textLoyalty360's Mark Johnson interviews Zsuzsa Kecsmar, Antavo to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.2023-01-3122 minLeaders in Customer Loyalty, Powered by Loyalty360Loyalty360 Loyalty Live | Tom Madden and Bindu Gupta, ICF NextSend us a textLoyalty360's Mark Johnson interviews Tom Madden and Bindu Gupta, ICF Next, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.2023-01-2418 minLeaders in Customer Loyalty, Powered by Loyalty360Loyalty360 Loyalty Live | Nina Rose, The Lacek GroupSend us a textLoyalty360's Mark Johnson interviews Nina Rose, The Lacek Group, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.2023-01-1711 minLeaders in Customer Loyalty, Powered by Loyalty360Loyalty360 Loyalty Live | Ravi Srinivasan, Group FiOSend us a textLoyalty360 interviews Ravi Srinivasan, Group FiO, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.2023-01-1015 minLeaders in Customer Loyalty, Powered by Loyalty360Loyalty360 Loyalty Live | Mladen Vladic, FISSend us a textLoyalty360's Mark Johnson interviews Mladen Vladic, FIS, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.2023-01-0519 minLeaders in Customer Loyalty, Powered by Loyalty360Loyalty360 Loyalty Live | Nick Casares, PolyientXSend us a textLoyalty360's Mark Johnson interviews Nick Casares, PolyientX, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.2022-11-2916 minLeaders in Customer Loyalty, Powered by Loyalty360Loyalty360 Loyalty Live | Jeff Lambert, TiiCKERSend us a textLoyalty360's Mark Johnson interviews Jeff Lambert, TiiCKER, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.2022-11-0814 minLeaders in Customer Loyalty, Powered by Loyalty360Blue Buffalo Buddies Rewards Program Fetches Platinum Loyalty360 AwardSend us a textSara Costa is the Loyalty Experience Product Specialist, and Chelsea McGough is the Loyalty Program Strategy Manager, for Blue Buffalo all-natural pet food company. The brand recently brought home the Platinum Award for Customer Loyalty Strategy at the 2022 Loyalty Expo hosted by Loyalty360. As one of the most competitive categories in the Loyalty360 Awards, as well as one of the most challenging aspects of loyalty marketing, competing brands demonstrated their dedication to prioritizing customer loyalty through a combination of technology, training, socialization, and implementation.Mark Johnson, Loyalty360 CEO, met with McGough...2022-11-0810 min