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Lucas DiPietrantonio

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Creative Got me
Creative Got meHow AI and Social Commerce Are Rewriting the Rules of Marketing, with Lucas DiPietrantonio of DarkroomLucas DiPietrantonio, co-founder and CEO of Darkroom, has spent nearly a decade building the growth engine behind some of today’s most talked-about consumer brands. In the first episode of Creative Got Me, he unpacks how agencies must evolve, or die, in an AI-driven, short-form-first marketing world.We dig into:– How to know if your brand is ready to hire an agency– Why “on-brand” sometimes needs to take a backseat– The underrated importance of media mix modeling– Why RoAS might be the most overrated metric in the game- And much more…Whether you’re building a consumer brand, running a studio, or just...
2025-07-1650 minThe Growth and Scaling Podcast with Todd Westra
The Growth and Scaling Podcast with Todd WestraEp#411 Lucas Dipietrantonio: Mastery in Entrepreneurship: Scaling Consumer Brands with Expert GuidanceThe Growth and Scaling Podcast with Todd Westra Full episode details here: Get ready to dive into the world of B2C marketing with Lucas Dipietrantonio, the brains behind Darkroom. They're not just crafting marketing strategies; they're sculpting the future of B2C marketing.  Lucas spills savvy tips for scaling your service-based business. From perfecting sales to simplifying offerings, he's got you covered. Feeling lost? Grab a mentor – even the best of us need a guiding star. Don't miss out on the chance to learn from Darkroom's legendary journey, fueled by the...
2024-02-1526 minStartup Savant
Startup SavantDarkroom: Using Marketing as a Secret Weapon for Startup Scale#70. Lucas DiPietrantonio and Jackson Corey, co-founders of Darkroom, join the podcast. DiPietrantonio and Corey discuss their three-year roadmap, which includes building their own educational resource, Darkroom University. They also delve into their unique perspective as entrepreneurs and investors, their focus on customer satisfaction and bottom-line results, and their proprietary framework for assessing and diagnosing businesses' growth challenges. They stress the need for long-term partnerships and the importance of a strong product-market fit and continuous improvement.Darkroom Links: https://www.darkroomagency.com/https://www.linkedin.com/in/jcorey/https://www.linkedin.com/in/lucasdipietrantonio/Startup Savant L...
2023-07-1944 minMadvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast
Madvertising by AdQuick — Advertising, Marketing & Ad Tech PodcastLucas DiPietrantonio: on agency life, B2C marketing, ecommerce and more | E16In Episode 16 of the AdQuick Madvertising podcast, Adam Singer and Chris Gadek sit down with Lucas DiPietrantonio, Darkroom CEO on digital strategy, performance creative, and revenue growth for B2C Businesses.
2023-07-131h 06The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Profits
The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow ProfitsE310: The Evolution of Building a Highly Successful Agency - With Lucas and JacksonJackson Corey and Lucas DiPietrantonio are our guests today. Lucas is the cofounder and CEO. He currently oversees global strategic initiatives for the agency, and has personally worked with brands like Crate&Barrel, Olipop, Neccesaire, Dwayne Johnson, and more. Jackson is cofounder and Chief Creative Officer. He oversees creative efforts for client leadership and internal ventures.
2023-07-1033 minOn Branding Podcast
On Branding PodcastThe Role of Branding in the Digital Age with Lucas DiPietrantonioIn the 74th episode of the On Branding Podcast, Arek Dvornechuck interviews Lucas DiPietrantonio and they talk about the role of branding in the digital age. Podcast page: https://www.ebaqdesign.com/podcast
2023-06-0514 min2X eCommerce Podcast
2X eCommerce PodcastSE8 EP11: Rewriting the DTC Playbook with a Progressive Growth Methodology w/ Lucas DiPietrantonioOn today’s episode, Kunle is joined by Lucas DiPietrantonio, Co-Founder & CEO of Darkroom Agency, a digital marketing firm taking on unique and progressive growth strategies for B2C brands and startups. Being an entrepreneur and investor in a lot of startups himself, Lucas and his best friend and cofounder, Jackson, started Darkroom Agency. Helping a lot of startups and young brands, Lucas was able to compete with well-established and larger marketing agencies with the understanding that brands and their creatives have a powerful impact on its consumers. While looking and unde...
2023-04-1158 minA Pod of Ice and Fire
A Pod of Ice and FireGame of Thrones: Ned 5, Jon 4, Ned 6The Ned Stark sandwich! Today we have two Ned chapters with a Jon chapter in between. Samwell Tarley is introduced at the Wall and thinks pick up in King's Landing.
2023-04-061h 34A Pod of Ice and Fire
A Pod of Ice and FireGame of Thrones: Arya II, Daenerys III, Bran IIIIThree characters in completely different settings, experience somewhat similar journeys.
2023-03-241h 37A Pod of Ice and Fire
A Pod of Ice and FireGame of Thrones: Jon 3, Ned 4, Tyrion 3, how to save the nights watchThese are some wall heavy chapters so naturally we get into fixing the nights watch at the end of the pod. Littlefinger dominating Ned Stark like the Roadrunner and Wiley Coyote is also a discussion point.
2023-03-161h 40A Pod of Ice and Fire
A Pod of Ice and FireGame of Thrones: Eddard 3, Bran 3, Caitlyn 4Ned Stark has an all time appearance at Castle Darry on the Trident. Bran has dreams and wakes from his coma. Caitlyn Stark arrives in King's Landing and meet Varys and Littlefinger. Lucas and Mike go back and forth on what business they would start in King's landing. We address two deaths and thank our fans in New Zealand and Barbados 
2023-03-031h 29A Pod of Ice and Fire
A Pod of Ice and FireGame of Thrones: Tyrion 2, Caitlyn 3, Sansa 1Three great chapters with the characters spreading out the vastness of westeros. We also hold a job interview in this episode.
2023-02-251h 53A Pod of Ice and Fire
A Pod of Ice and FireGame of Thrones: Tyrion 1, Jon 2, Daenerys 2, Eddard 2Our first four chapter bundle and what a four chapters they are. Bran has fallen from a tower, Dany is getting married and many characters are leaving Winterfell. Also we finally get to the best part of a song of ice and fire: the food. 
2023-02-041h 36A Pod of Ice and Fire
A Pod of Ice and FireGame of Thrones: Caitlyn 2, Arya 1, Bran 2We dive into Caitlyn and Ned Stark's sex life, Maester Luwin's endless pockets,  castle design and talk, plus we solemnly give young Joff the credit the earned.
2023-01-251h 32A Pod of Ice and Fire
A Pod of Ice and FireGame of Thrones: Daenerys 1, Eddard 1, Jon 1We return and discuss the introduction of the iconic Daenerys Targaryen and the continent of Essos to the east. King Robert and his party arrive, and are then welcomed with a feast. We dissect the two different accounts of the past we are given by the Targaryen loyal characters and those who opposed them. We have a great making of the eight which includes and in depth look at a popular theory called Lemongate and a few plans George RR Martin had for the first book that petered out.
2023-01-151h 25A Pod of Ice and Fire
A Pod of Ice and FireA Game of Thrones: Prologue, Bran I Caitlyn IIn a new podcast rereading and going through the Song of Ice and Fire series, LD and the Master of Whispers Lord Michael go through the nights watch filled prologue, Bran I and Caitlyn I in the first book in the series "a game of thrones". Fun segments, in depth discussions and more awaits.
2023-01-081h 25Digital Marketing from Digital Opps
Digital Marketing from Digital OppsPitfalls to Avoid When Launching Your eCommerce BrandAs a result of the pandemic, more and more brands are launching ecommerce brands focused on direct to consumer. So what are the pitfalls to avoid when launching your ecommerce brand? Listen in as we discuss the topic with Lucas DiPietrantonio, CEO and Co-founder, of DARKROOM. For more digital marketing strategies and tactics, visit https://rboa.com/blog
2021-03-0521 minThe Marketing Agency Leadership Podcast
The Marketing Agency Leadership PodcastCreating Cohesive, Crazy Value for E-commerce BrandsLucas DiPietrantonio is CEO and co-founder of Darkroom, a 3-year-old creative e-commerce growth agency that launches new brands to market and grows existing brands to maturity through four robust and specialized verticals: branding, technology, video production, and growth marketing Darkroom often serves as an incubator and marketing partner for companies so new they don't have a brand, a visual identity, or a tech stack. "But we are selective," Lucas explains. A typical client company profile would be a consumer-facing, consumer-packaged-goods (CPG) brand with a strong founding team and enough raised capital or the ability to bootstrap that...
2020-12-1030 minOn The Heels of Innovation with Ted Zoller
On The Heels of Innovation with Ted ZollerSeason 3, Episode 7 - The Virtual Intern LifeWith Zac Gonzalez, Carolina alumnus and former student intern at Kenan-Flagler Business School’s Entrepreneurship Center; and Asa Juhlin, Carolina student and summer virtual intern In the early spring of 2020, many students at UNC-Chapel Hill and other universities had their summer internships set. Then the COVID-19 pandemic had other plans. During this podcast, we’ll hear from alumnus Zac Gonzalez, who worked at the UNC Entrepreneurship Center to develop the Innovation Internship Program, which included many students whose original startup internships were disrupted or morphed into virtual gigs. One of those students was Asa Juhlin, a sophomore who...
2020-07-3130 min