Shows
The IABC EMENA PodcastOn owning and telling your story with Lucy EckleyWhat’s your story and who’s telling it? In this episode of the IABC EMENA podcast, host Chared Verschuur speaks with Lucy Eckley, storytelling expert and founder of The Leading Story, about how communication professionals can move from amplifying others to owning their own narrative.
Lucy shares her five-part framework for crafting a compelling personal brand story, reflects on the role of storytelling in leadership and inclusion, and explains why so many comms professionals struggle to talk about themselves. They also explore how organizations can use narrative to drive visibility, belonging, and bold change.
Whether you’re refining your Linked...
2025-05-3031 min
The Leading StoryWhy you need to keep communicating after the initial change has taken placeWhat often happens at the end of a long change programme? The process of the change has been completed. You've ticked off the milestones and you're seeing initial encouraging signs of early results. The programme thinks it's done. Except the people element - the culture change - is likely not done. Maybe nowhere near done. This last episode in the mini-series is designed to leave you with food for thought about why communication needs to be a continuous process and how to transition from change communication to business as usual. Find out more about Lucy’s...
2022-12-2108 minThe Leading StoryHow to use storytelling to embed change in your organisationIn this episode, I'm talking about to use stories to bring change to life and help embed it successfully in your organisation. Individual stories come about through day-to-day events in your organisation. They show change in action and play a vital role in sharing knowledge, building momentum and confidence, and celebrating early successes. We will look at: Why storytelling works. How to structure your stories Where to find good stories Who should feature in your stories Where and how to share them Find out more about Lucy’s work at www.theleadingstory.com Conne...
2022-12-1412 minThe Leading StoryHow to create a compelling narrative for your change initiativeIn this episode, I explain how to create a compelling narrative for your corporate change project. I’ll share a mix of communication theory and my own practical experience from 20 years working in corporate communications. You will hear: What a strategic narrative is Why it's so important when you’re communicating business change and transformation What makes a compelling change narrative How to create your narrative Who should be involved for it to be successful How you can put your narrative into action to boost the success of your change initiative Find out more about Lucy’s w...
2022-12-0710 minThe Leading StoryWhy narrative and storytelling are a powerful combination in changeStory is a business buzzword at the moment and I’d like to demystify it for you. This episode explores the difference between narrative and storytelling and how they can work together as a powerful communication tool. I’ll share my take on the topic, backed up by communication and change theory, to help you use narrative and storytelling to boost the success of your corporate change project. Change narrative is a structured story that helps your employees make sense of change and provides clear, consistent messaging about the change. Storytelling helps people see...
2022-11-3010 minThe Leading StoryWhy your corporate change project needs a clear visionIf you're going to lead people on a change journey, you've got to inspire them with a picture of the future. This episode explores why your corporate change project needs a clear vision. We’ll look at: What we mean by a vision What makes that vision compelling Whose role is it to formulate the vision Why a compelling vision is so important in change communication. As always, I'll share well documented change and communication theory alongside my own practical experience. FInd out more about Lucy’s work at www.theleadingstory.com Connec...
2022-11-2308 minThe Leading StoryHow to set up your change project for communication successMany change initiatives fail or at least fail to deliver their full value. A well planned and executed communication strategy can boost your chances of success. In this episode, we explore why communication is so important during change and transformation and how you can set your corporate change initiative up for communication success from the beginning - based on communication theory and my own practical experience. I’ll share the biggest mistakes I see leaders and change managers make and what you can do to avoid them. FInd out more about Lucy’s work...
2022-11-1613 min
The Leading StorySeries 2 - COMING SOON!The Leading Story podcast, with host Lucy Eckley, explores the role of narrative and story in the world of business and leadership. In this series, Lucy will be exploring how narrative and story can influence the success of business change and transformation. The content will be grounded in solid theory, accompanied by Lucy’s practical hints and tips. It’s designed for anyone leading or communicating change in their organisation. By the end of the series, you will: Understand how to prepare for successful change communication. Learn how to use narrative and storytelling in your...
2022-11-0903 min
Retail Transformation Show with Oliver Banks209: Powerful Change CommunicationGreat communication is essential to land successful transformation. But despite knowing this, many still struggle to communicate clearly, concisely and with conviction. It can be daunting to find the right communications strategy, especially when looking at complex changes and projects. To help understand what we can do to be better communicators, change communications expert, Lucy Eckley joins Oliver Banks. Listen to this episode to discover:Why we struggle with delivering great communication. What great communication looks like.How story and narrative can help boost your communication.Show notes are at www.obandco.uk/209.
2022-10-2432 min
The Leading StoryHow to succeed as an independent consultant in 2021I can’t believe we’re already at the final episode of season 1! As we wrap up this first series, I’m taking the opportunity to reflect and share with you my key learnings from the last nine episodes. In this episode, I reflect on the wisdom I’ve gained from this season’s guests and share ideas for putting all that we’ve learned into action to be a happier and more successful independent consultant in 2021. As independents, we've chosen to take a particular path in life and in our career. We spend a lot...
2020-12-1629 min
The Leading StoryUnleashing your inner rebel with Advita PatelThis week I’m chatting to internal communication and employee experience consultant, Advita Patel. Advita is managing director of Comms Rebel where she helps organisations revolutionise the way they communicate internally. She’s also co-founder of A Leader Like Me, a subscription service for people who are underrepresented in their workplace, currently working with women of colour who are growing in their leadership journey. Advita launched Comms Rebel in January 2020 following carefully laid-out plans…just before the pandemic hit. Shortly before launch she had already ripped up her original ‘safe’ brand name. She’d registered the company...
2020-12-0939 min
The Leading StoryHow to find your voice as an independent consultantHave you ever noticed that when you write about your business you stop sounding like you? You start overthinking, using long words and writing sentences that go on forever! You’re not alone. Many business owners spend time and money on fonts, colours and logos. But they pay less attention to what they say and how they say it. Yet nailing the language is every bit as important in building a brand that stands out. In this episode, I’m exploring how you can develop a unique tone of voice that expresses your personality. If you’...
2020-12-0221 min
The Leading StoryBuilding a community as a consultant - with Laura RyanThis week I’m chatting with Laura Ryan - marketing expert and founder & global chair of Meat Business Women, a professional group for women in the meat industry. Straight from university Laura, a self-confessed ‘townie’, found herself in the male-dominated meat industry. Fast forward 20 years and her consulting business, Lavenpark, provides strategic marketing, planning and insight for governments, levy boards and commercial organisations Five years ago, Laura noticed she was often the only female in the room at senior level meetings. This inspired her to set up her passion project, Meat Business Women to help showca...
2020-11-2537 min
Inspirational CreativesHow Finding Your Ideal Clients Will Bring Results From Your Creative WorkHave you ever found yourself working hard in your business, doing your creative work, but not getting the results that you want? In this short action episode we discuss the importance of being clear on who you serve and why. Featuring the wisdom of communications expert, Lucy Eckley, from The Leading Story podcast, you’ll hear why identifying who your ideal client is critical to your creative work and business to get the results you are looking for.
2020-11-1808 min
The Leading StoryHow to use your back story to build your expert statusAs an independent consultant deciding how much of your backstory to share can be tricky. You want to be memorable and be seen as an expert but you don’t want to bore your clients with a long life story. How do you know what’s relevant and what should you leave out? It’s actually simpler than you think - it’s about sharing the right information and the right level of detail of both your personal and professional life, in the right way for your ideal client. If you’re wondering about how...
2020-11-1821 min
Inspirational CreativesLucy Eckley on Building Your Brand Story In this episode, Build Your Brand Story founder, Lucy Eckley, shares her own journey from corporate career to communications consultant and how she helps people to day to create outstanding brands. Hear how Lucy helps her clients organise their creative business and brand. And how you can gain clarity and confidence with your brand and business by starting with your audience. We discuss why everyone has an interesting story and how Lucy gets to the essence of who people, and their businesses, really are.
2020-11-1339 min
The Leading StoryFinding your ideal consulting clients - with Caroline DrakeThis week I’m chatting with social media expert, Caroline Drake, from Blossom Social Media. One of the things I love about Caroline’s business is how she brings her passion for sport together with her work - managing social media and Facebook advertising for organisations that help people become active. We talk about finding your ideal consulting clients, having more than client type within a niche and how this portfolio has benefitted Caroline’s business during the COVID-19 pandemic. We cover many topics in this conversation, including: How Caroline found her first client How a...
2020-11-1137 min
The Leading StoryHow to get hired by your dream consulting clientAs an independent consultant, you spend hours each week running your consulting business. You probably spend more time with your clients than you do with your family and friends. So it’s important to find people you really love working with. Getting hired by your dream clients is such a hot topic. You want to get known as an expert. You know you need to pick a niche or a specialism but you’re worried about turning people away or missing out on opportunities. I totally get it - I’ve been there! Getting hired by you...
2020-11-0423 min
The Leading StoryWorking with passion and meaning with leadership coach Moyra MackieThis week I’m chatting with leadership, team and career coach Moyra Mackie. I’m constantly inspired by Moyra’s energy and passion - she’s the perfect person to talk to about working with meaning. We cover so many topics in this conversation, including: Finding the right time to start a business Starting and growing a consulting business in a recession How Moyra found her first client Why coaches shouldn’t be experts in their client’s field Why we’re all leaders even in a one-person business Resilience and what’s been different in Moyra’s business...
2020-10-2837 min
The Leading StoryHow to use your passion and purpose to stand out in your industryWho are you more likely to remember: Someone who looks and sounds like everyone else in your industry? Or someone who dares to be truly different? It’s perhaps no surprise that there’s something irresistible about someone who clearly loves what they do! Passionate and purposeful people are the ones we want to work with. They make our jobs, our businesses, and our lives fun and exciting. Yet, when we’re caught up in demands of day-to-day business, we often forget to be ourselves even though we’re doing gr...
2020-10-2109 min
The Leading StoryMy personal guide to building your brand storyHow do you get hired by your dream consulting client? Have you ever thought how your brand story can help? Or how much of your backstory to share? In this brand new podcast, I’m excited to share with you fresh and inspiring ideas to help you build your own compelling story. In this episode I share my own story and what you can expect to hear over the next 10 weeks. This podcast has been in my head for years! Now it’s time to share my experiences and insights, along with my insp...
2020-10-1420 min
Seven Figure Consultant with Jessica FearnleyUnlocking The Potential Of Your Brand Story, With Lucy EckleyWhen you are super clear on who you're talking to, and what they want to know about you, it's so much easier to communicate confidently and consistently every time you speak and write about your business. My friend Lucy Eckley is founder and director of strategic communications consultancy Build Your Brand Story. She helps independent consultants build a unique story so they can stand out in their industry, get hired by their ideal clients and grow their expert status. I invited her onto the podcast to talk about how her work applies particularly to consultants, i...
2020-09-0732 min
Raise Your Visibility OnlineEpisode 134: Building your brand on LinkedIn with Lucy Eckley Do you struggle to create a marketing plan for your business? Would you like to share content but have no idea where to start? Then tune into this episode to find out how your brand story can help. This week on the podcast, I interview Lucy Eckley, founder of Build your Brand Story. After a career working in financial services and specialising in Internal Communications, Lucy now helps independent consultant to build a unique brand story, so they can stand out in their industry, get hi...
2020-07-2345 minRaise Your Visibility OnlineEpisode 134: Building your brand on LinkedIn with Lucy Eckley Do you struggle to create a marketing plan for your business? Would you like to share content but have no idea where to start? Then tune into this episode to find out how your brand story can help. This week on the podcast, I interview Lucy Eckley, founder of Build your Brand Story. After a career working in financial services and specialising in Internal Communications, Lucy now helps independent consultant to build a unique brand story, so they can stand out in their industry, get hi...
2020-07-2345 min
The SIGRUN Show2019 Year in Review Roundup From SOMBA and Mastermind MembersI’m very proud of my Mastermind and SOMBA members who have achieved many breakthroughs in 2019. I asked them to share their ‘Year in Review’ posts within our community and in turn, I want to share these with you. Below you will find a roundup of their inspiring achievements this past year. Lifestyle coach Michaela Schächner created an online course during SOMBA Kickstart and with her upsell, made back the money she invested after only three months, becoming one of three women who got awarded for their success. Read her full review in German. Persona...
2020-01-1515 min
Advisers Assemble - Lead Generation For Financial ServicesBuilding Your Brand Story In Financial Services With Lucy EckleyEx-financial services corporate turned entrepreneur Lucy Eckley helps businesses build and tell their brand story. Lucy has a 7-step framework that she talks us through and helps us write the hardest page on our website; the about us page.
Lucy's website: https://buildyourbrandstory.com/
Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.
2019-01-2246 min